Scanned from the collection of David Pierce Coordinated by the Media History Digital Library www.mediahistoryproject.org Funded by a donation from John McElwee WITHDWWflT THE COLLEC Digitized by the Internet Archive in 2014 https://archive.org/details/exhibitorsherald15exhi_0 oeek w ay to oitorce uniform contract — rag '|! .3 <3! i • 3 .3! 'i •3 •1 3 ■ 3 '1 < i3 ■2 , ,3 • 3 WHEN WE SAY WILLIAM FOX f>resenbs NERO WE SAY HERE IS THE BIGGEST PICTURE YOUR THEATRE HAS EVER BEEN ABLE TO OFFER ITS PATRONS Ljou simply cant afford not to play it STAGED IN RJDM BV J. GORDON EDWARDS FOX FILM CORPORATION VOL. XV, No. 15 Entered OJ second-class mailer. Auoust jo io'7 at the / est Office at Chicago, III., under the Act of Uorch $. '179 Published weekly at 417 South Dearborn St.. Chicago. Subscription, fj.oo a year. October le pre! PROSPEH AUTHORS Hugh Pendcxter I larvey Gates Victor Bridges Shannon Fife Roy Myers R. Ramsay (1. B. Lancaster Mary Lerner Louis Tracv Here are nine splendid pictures with great titles, re box-office casts, directed by well known directors, fro popular stories by authors of repute. They have be named "THE PROSPERITY NINE" bccanse they a the type of pictures sure to bring prosperity to everyo who shows them. BBS \\\t he ■rj elen FERGUSON tts Universale TY MINE the brains and equipment of Universal City were ught to bear in order to turn out this high grade iuct— THE KIND YOU'VE GOT TO HAVE TO L YOUR HOUSE WEEK AFTER WEEK. Get ' — see your Universal Exchange at once — sign up for [E PROSPERITY NINE" — They offer you nine, big ways to prosperity. NOTE: All about the Prosperity Nine in the Universal Weekly dated September 30th, out September 23rd. Make sure you see this is- sue. Additional copies at your Universal Exchange. Wolf Law- Broad Daylight Another's Man Shoes The Lavender Bath Lady Ridin Wild The Jilt The Altar Stairs Forsaking All Others One Wonderful Nigfht 4 •a EXHIBITORS HERALD October 7, 1922 GUS S. SCHLESINGER GENERAL MANAGER FOREIGN DEPARTMENT Sailing on the S. S. Berengaria, September 22nd. Will visit London, Paris, Brussels, The Hague, Berl in and Vienna to negoti- ate for the foreign rights of the Warner Brothers Screen ci assies. London Headquarters : Savoy Hotel Cable Address: Wanewar, N. Y. Bentley's Code but — > the biggest and best sixteen pictures of the tjear OR the year 1922-23 the Selznick Pictures Corporation will produce only SUPER SPE- CIAL PHOTOPLAYS. The Star Series, or Program Plan, has been abandoned. SIXTEEN SUPER SPECIAL PHO- TOPLAYS are already definitely planned and in production. It is the aim of Lewis J. Selznick to make these sixteen photoplays the biggest and most important group of pictures of the y^ar. In their decision to divert from the Program Plan to a policy of SUPER SPECIALS only, the Selznicks are but following the dictates of a demand that is both unmistakable and insistent. No man championed the Star Series sys- tem with more vigor than did Lewis J. Selznick at that time when the Star Se- ries enjoyed its early vogue: no man was quicker to realize the present neces- sity of its abandonment. Because they represent the definite result of a Selznick production plan which has been many years in the making, Selznick s SIXTEEN SUPER SPE- CIALS will unquestionably fit present-day exhibitors needs better than any other group of attractions being offered in the industry. To this end the Selznick company has been carefully building and per- fecting a producing organization capable of excelling in any task, no matter what its magnitude, which may be laid out for it. For years the Selznick company has kept a vigilant watch over the literary field in its determination to secure the best stories for photoplay production which have been flashed across the market. Quietly the Selznick company has been outlining scenarios which insure novel screen treatment — no matter what the screen situation, and has been ex- perimenting with new technical ideas involving the most advanced methods of lighting and scenic investiture. With acute care and discrimination the Selznick company has been enter- ing into contracts with screen notables ideally suited for the various parts they are being called upon to play in these SIXTEEN SELZNICK SPECIALS. Every Selznick Picture produced during the season 1922-23 will have in its cast stars of the first magnitude, chosen without restrictions from the motion picture industry at large. All these careful preparations which have been in the making, not for months but for the past three years, will enable Lewis J. Selznick, first in the industry to advocate screen plays of a real Broadway character, to continue his leadership in the industry by making not only big" pictures, but the kind of big" pictures which will insure the exhibitor record business at his box- office. In this booklet the Selznicks tell you of the first eight of this group of SIXTEEN SUPER SPECIALS In view of the tremendously big scale upon which each of these features will be produced, it would be well nigh impossible to announce with accuracy the details of a year's en- tire output. Announcements covering the re maining eight pictures will follow in due time. Selznick Pictures will continue to be distri- buted by its releasing organization, Select Pictures Corporation. Following its an- nounced policy, Select will also distribute such other high-class product as may be arranged for with the better Independent Producers. IJour Cleaitupgeat* wM Selzmc\ Product LEWIS J.SELZNICK Presents . ELAINE EUGENE CONWAtf OWEN A Visuediz&tion of _ Ir Anthony Hopes Celebrated Bom&nce A Victor Heerman Production Scenario by Edward J. Montagne his spectacular sequel to "The Prisoner of Zenda" features the biggest cast of screen notables the amusement world has ever known *+ a cast that could only be assembled for a picture as big as this. HAMM EPSTEIN O'BRIEN TBARI>E MOORE and an astounding supporting cast in the biggest picture of the year RUPERT orwmi is the pride of the entire Selznick organization which challenges its CJOm parison With any other photoplay of the year. Robert W ^hamber5 set the literary world agog when "The Common Law" was published in maga- zine and book form. Everywhere it was proclaimed the greatest piece of fiction ever penned. This picture version of "The Common Law" is being made on the tremendously lavish scale which the bigness of the story demands. The Seknick production force is making "The Common Law" and "Ruppert of Hentzau" its master works of all time. Everything that brains, money and experi- ence ever injected into a picture is being put into this production. One oP the Truly Great Photoplays oP 1923 From the Astounding Novel by hambers an elaborate picturization of the big- gest and best known piece ever written by this favorite author. Conceded by the entire industry to be the greatest of all screen stories, "The Common Law" will have in its cast for additional box office magnetism the most remarkable com- bination of names in picture history. TficdaBara the most celebrated of all stars — the one screen player in whose work all the world is interested. TfiedaBara whose announced return to the photoplay has already caused editorial comment in newspapers the country over, will star in a special product- ion which Selznick will unsparingly develop into the greatest attraction ever made. and elebrated oman (whose name we are unable to announce at present because of her existing contractual obligations) in a comedy drama that will win the hearts of all the world by Victor Hccrman A Victor Heerman Production Absolutely the biggest thing in which Owen Moore or his famous co-star has appeared— for delightful humor, for heart-stirring pathos, for sheer good entertainment this production is probably the finest picture it has ever been the pleasure of the SeLznicks to present — it will rank in the realm of comedy-drama with "Lightning." Remember the name— "A Dollar Down!" JJheMosfc Remark- # able Combination in Motion Pictures I in a blazing romance ot society teas and desert sands, of red blooded men and blue blooded flappers 1 HE story of a Foolish But- terfly, a product of Society's By Eduard J. Montagne and Qeorge Archainbaud Directed b\ Qeorge Archuh\baitd Without a doubt the most powerful screen story ever filmed — a story so full of dramatic action, heart interest and pleasing comedy reliefs that its instant appeal is assured. Hothouse, v.-ho has flitted here and there, tasting all the Sweets of Life without shar- ing any of its pains, sufferings or emotions. In a single night this pretty creature was stripped of her golden wings. In one night she knew the full meaning ot Fear, Hate — and Love. Instant- ly she became part of the big, pulsating Outside World she had never known before. Magic- ally, she became — a Woman. TfirooGrQa^Staios by ^Ifiree Great Authors Elinor fllyns ELINOR GLYN from the celebrated novel and Cosmopolitan Mag- azine serial, " The Reason Why " from the story by William Mac- Harg which created a furore in magazine circles when published in Hearst's International wwwwwwwwwwwm WILLI A.M MAC HARG UGENE ALTER written by Eugene Walter and produced by David Belasco, it was recognized as the greatest American drama ever staged. This picture version is being made in keeping with the bigness of the subject matter with renouned stars in the familiar roles of Laura Murdock, Willard Brockton, Jim Madison and Effie St. Clair. The World's Greatest News Reel" Presented with Newspaper Heads Selznick News "Scooped" all competition on : First Ascent of Mt. Rainier; Prince of Wales Tour; Massacre in Herrin, 111.; Secrets of the Ku Klux Klan; Pickford-Miller Wedding; Con- clave in Rome and countless other momentous events. EXCLUSIVE The Only Reel with a Woman's Supplement Always First—and Every Subject a Front Page Story Expertly Trained Cameramen Cover Every Inch of the Globe A Feature Necessary to Every Exhibitor's Program SELECT^! Select Field Service is, as always, unsurpassed These men will personally attend to your every need \m M.DELOREfi tILWAUKEE 8gi m ILL PHI SELECT EXCHANGES Branch Address Albany *"9 Broadway Atlanta".'."."" 106-108 Walton St. Boston 78 Broadway Buffalo." 257 Franklin St. Charlotte 13 So. Church St. Chicago 831 So. Wabash Ave. Cincinnati Pioneer St. and Broadway Cleveland Payne Ave. and E. 21st St. Dallas lS0iy2 Commerce St. Deliver 1728 Welton St. Detroit 159 E. Elizabeth St. Indianapolis 66 W. New York St. Kansas City 19th & Wyandotte Sts. l.os Angeles 818 So. Olive St. Milwaukee 172 Second St. Minneapolis 608 First Ave. N. New Haven 19 Portsea St. New Orleans 1006 (iravler St. flew York 729 Seventh Ave. New Jersey 729 Seventh A»e., N. Y. C. Oklahoma City 412 W. Reno St. Omaha 1411 Harney St. Philadelphia I80H Vine St. Pittsburgh 1024 Forbes St. Portland 915 Congress St. St. l.ouis 3617 Washington St. S;.lt I. ake City 160 Regent St. San Francisco 104 (iolden (Jate Ave. Seattle 2024 Third Ave. Washington 916 G St. N. W. CANADIAN BRANCHES Calgary 32 Elma Block |\lontr 'ill 12 Mayor Street St. John 167 Prince William St. Toronto 21 llundcs Street Vanconver 42 Leigh-Spencer Bldg. \, Innlpcg Phoenix Block HENRY E.UJILKINSON ALBAJvJY MAX HARLE3 D.TOl Cncu Pirn, lac., N«w Yon October 7. 1922 EXHIBITORS HERALD ."Where canijcu get Better 2-reel Features- A Wonderful Name at any Box Office! JACK LONDON This great author's famous sea stories offered in a series of EIGHT TWO-REEL FEATURES starnne JACK MULHALL Directed by Robert Hill or even as good ? ROY STEWART the popular feature star in a series of eight two-reel Lumber-Jack Stories HARRY CAREY Eight of this star's best pictures fashioned into EXHIBITORS HERALD October 7, 1922 ^Produced by BEN WILSON Tony Luchese, prominent Philadelphia showman, says: 'Give us more pictures like 'Peaceful Peters. It is a perfect ex- ample of high-class screen entertainment and will surely prove a winner !"" Six you can depend on! YouVenot dealing in futures" .when you buy and book the WILLIAM FAIRBANKS SERIES Jou know what yoiire {jetting Six published stories by a big author, produced by a real producer and released trough reliable exchanges You can advertise them to the limit.secure in the knowledge that each one of the pictures will be de- livered toyou Jlvailable al Leading Independent Exchanges ARROW FILM CORP., 220 West 42 nd St. New York City DISTRIBUTORS FOR UNITED KINGDOM INTER-OCEAN PHOTOPLAYS. LTD.. 162 WardourSt. London \7*r £ —a IMPORTANT ANNOUNCEMENT William Fox desires to make known to Exhibitors and Motion Picture Theatre Owners the fact that^s FOX ED UCATIONAL ENTERTAINMENTS are now ready for release to the trade Another Mile -Stone in Motion Picture History Has Been Passed The release of the first group of Fox Educational pictures marks the oe^inning of a new Epoch of public Appreciation of the Service rendered the Community^ by the Motion Picture Theatre. See three following pages for details. IN FOX FILM CORPORATION ✓1 1 What are Fox Educational Entertainments? They are short pictures of from one-half reel to one reel in length made so that they are, first of all, entertaining to the general public; but, at the same time, conveying information on popular subjects in a manner which make them of real value from an educational standpoint. Each picture deals with a single subject. Fox Educational Entertainments are not to be confounded with screen reviews or other make-shift, pieced together so-called educational reels. 2- -Who are they made for? First and foremost for motion picture theatres and their audiences. Fox Educational Entertainments will please the regular patrons of their thea- tres because of their entertaining qualities, and will create a new body of patrons for you because of their educational value. 3 — Where can they be booked? Fox Educational Entertainments can be booked through any of the estab- lished Fox Exchanges in the United States and Canada in just the same manner as any other William Fox motion picture is booked. The mana- ger of the Fox Exchange which serves you has prints in his office and is prepared to screen these pictures for you. 4— -When can they be shown at your theatre? On September 24th the first six Fox Educational Entertainments (listed on the opposite page) will be ready for release, and can be shown at your theatre on and after that date as quickly as you may desire to play them. 5 — How can they be booked? You can book for your theatre either one or all of the first six of Fox Educational Entertainments. This means that these pictures can be booked and presented on an individual or a group basis, as you may elect. How will they benefit your theatre? First. By adding a unique and highly desirable entertainment value to your program. Exhibitors and the public have long expressed the desire for short numbers on the program of the motion picture theatre, different from the comedies, news reels, screen reviews and other product now available. A novel and welcome addition to any theatre's program will be found in these pictures. Second: By bringing into your theatre a new and valuable class of patronage and thus make friends for your theatre of the very best people in your community. In this manner there will be created between your theatre and the community in which it is situated a closer contact and community of interest. IS Are Fox Educational Pictures awaited by Trade Here Are The First Six FOX EDUCATIONAL ENTERTAINMENTS AH Are Released Sefitemher 24 Alligator Hunting and Farming Modern methods of raising alligators, contrasted w ith the thrills and dangers of hunting them in the tropics. (Half Reel) Thrills and Spills All the joys of winter sports, the thrills of skiing, ice skating and tobogganing in a reel of real entertainment. (Half Reel) Volcanoes of the World An aeroplane trip over the burning craters of the world's greatest active volcanoes, including famous Mt. Vesuvius, with a graphic illustration explaining how they are formed. (One Reel) Water Sports The thrills of surf-riding, aquaplaning and speed-boating plus the appeal of the modern sea nymph in fancy diving and swimming exhibitions. (Half Reel) A Story of Ice Ancient and modern methods of har- vesting ice — fighting the perils of ice- bergs on the high seas — dynamiting veritable mountains of ice to prevent river jams— all in a reel of picturesque beauty and exceptional interest. (Half Reel) Ancient Rome A camera jaunt through this beauty spot of the Old World, showing inti- mate glimpses of the ancient and his- toric structures, w:ith thrilling scenes taken from an aeroplane. (One Reel) V6 and Public? See comments on next page. Wm. A. Johnston, Publisher Motion Picture News says editorially, (See page 1354, issue Sept. 16.) "When William Fox takes off his coat and goes after anything you can always count on re- sults. We speak prominently here of this enterprise because we regard it of great fundamental importance. This kind of picture brings the exhibitor in sympathetic touch with those com- munity groups which today are often opposing him. And it is just this bridging the gap — and only this — which will eventually eliminate censorship." Robert E. Welch, Editor Moving Picture World says editorially, (See page 182, issue Sept. 16.) "There is going to be unusual interest in Fox Educational Entertainments. William Fox is spending a lot of money here on an idea that is akin to an ideal. If all the subjects hold up to the first ones he has lived up to every calculation he has made." Martin J. Quigley, Publisher Exhibitors Herald says editorially, (See page 19, issue Sept. 23.) "The significance of this undertaking is very great. The time is most opportune for the pro- duction of motion picture subjects of an educational character. . .but the effort of the Fox organi- zation does not stop merely with the production of subjects that inform and instruct ... these subjects afford genuine entertainment. They place in the hands of the theatreman an instru- ment that certainly will be productive of excellent results in gaining the attention of the best people of his community. The Fox organization in this matter has identified itself with a highly commendable undertaking. IN Coming Fox Educational Entertainments Future Releases The Educational Division of Fox Film Corporation plans to release fifty-two subjects yearly of from 300 to 1,000 feet in length. These will be pictures of current educational and entertainment value and will not be of a scientific or technical nature. They will be produced from the showman's angle for the purpose of entertaining and amusing the theatre-going public. Each one will be a distinct nov- elty, unlike anything heretofore offered the motion picture theatre. FOX FILM Production Plans More than 200 experienced cam- eramen are now gathering espe- cially ordered material for Fox Educational Entertainments. Frederick Fesneau and L. Maes, two cameramen thoroughly ac- quainted with the Old Country, now are in Europe making spe- cial pictures for these subjects. Russell Muth, who won fame by his daring flight over Mt. Vesuvius is in South America. Al Brick, another of the Educational staff", has just returned from China, where many unusual subjects were made for your use. These pictures set a new standard of exceptional entertainment. CORPORATION 8 October 7, 1922 EXHIBITORS HERALD / From The Motion Picture News September 23, 1922 "A Rogue's Romance" Vitagraph — Five Reels (Reviewed by Charles Larkin.) TAKING advantage of Rodolph Valentino's phenomenal rise to fame, Vitagraph is re- viving this production of other days and in bill- ing the picture is giving "The Perfect Lover" equal prominence with the star, Earl Williams. This is all well and good and fine business prac- tice, but Williams is the boy who does the work. It was as a dancer that Valentino first won pub- lic attention and in this feature he gyrates through a couple of wild Apache dances, in which his fair partner undergoes some rough treatment and otherwise distinguishes himself in the role of The Ferret, a Montmartre hard-boiled egg. The girls will undoubtedly rush to see Rody dance, so this picture has a real box office value. So much for the Valentino end. To Earl Williams, however, goes the honor of portraying a very entertaining character, that of M. Picard, master criminal. Williams dominates every scene and it is Earl at his best. The atmosphere of Paris has been fairly well transferred to the screen, the Cafe D'Or being a colorful underworld setting for the Valentino dances. There are some elaborate shots at a fashionable hotel. The story is one that holds the interest throughout. It deals mostly with the theft and recovery of pearl necklaces and the capture of a band of grafters. The exposure of the plot and subsequent escape of Picard forms a dramatic climax. James Young directed this one. That is a decided asset. The thing for exhibitors to do when they book this one is not to overplay the Valentino end too much. By H. H. Van Loan. Scenario and direction by The Story — M. Picard, a master criminal, an- tagonizes The Ferret, a dangerous Apache. The Ferret in return hounds Picard, informing the police of his every move. Picard always out- wits the police and escapes. A girl induces Picard to turn his powers to the aid of society. He helps the police capture a dangerous band of grafters as well as recover a valuable pearl necklace. He is cornered several times but always gets away. Classification — One of those interesting French crook stories that always appeal. Production Highlights — The Apache dances performed by Valentino and a sprightly little partner. The work of Earl WiHiams as Picard, the criminal. The exciting escapes. The theft and discovery of the necklace. The fine pho- tography, direction and lighting effects. The correct Montmartre atmosphere. The thrilling climax The Cast M. Picard The Ferret Helene DuPrenay M. Henri Du Val . . Jeanne Dcrneau . . .... Earl Williams Rodolph Valentino .Katherine Adams Brinsley Shaw Maud George James Young. EB\M* Of RQM^Nce /m CORPORATION . t r i * 4 ONE YEAR, *r \FROM TODAY you check up the greatest successes of the 7922"23 season, you will find that these fiVe head the list- WILLIAM FOX presents THE FIRST FIVE OF THIS SEASONS SUPER. SPECIALS William ^ox presents SHIRLEY OvlASOtf r drama replete With my&eryicture WITH Bethj Compson and Bert Lijtell "I have never been so impressed or so enthusiastic about any picture in years as I am over this really marvelous pro- duction. I do not hesitate to advise you that consensus of opinion, to which I heartily agree, is that 'To Have and To Hold' surpasses any picture of its kind. "It is replete with action, romance, a marvelous love story, thrilling stunts and a gorgeous production that will rival any of the big two dollar pictures. All of the players give best performances of their careers. Fitzmaurice has far surpassed anything he has ever made. I really believe this is a two dollar show if ever there was one." JESSE L. LASKY ADOLPH ZUKOP. PRESENTS A George Fitzmaurice Production 7o Jhve mdlojfold" From the Novel by Mary Johnston Adaptation by Ouida Bergere CC (paramount Q>icture . I VVB> ■ » r- *. . i ... D EPENDABLE TICTURES Morris Kohn. President A nnounces mllWe Meet Again A William Christy Cabanne Productionp UJith a distinguished cast including Mae Marsh Norman Kerry Walter Miller Martha Manse/ eld Julia Swayne Gordon J. Barney Sherry adapted Ay Bdmund Moulding rfrom a story by (tfilUam Christy Cabanne t^Thoicjrapfied by t>Vi//iam 7uers For Distribution THROUGH FOREIGN REPRESENTATIVE-. SIDNEy GARRETT Associated Exhibitors ""Arthur S. Kane. President.. Physical Distributors Pathe Exchange The HODKIN MARGUERITE SNOW ^VEILED WOMAN Let us follow this strangely veiled figure through one of the most intriguing mys- teries ever screened, listening the while to the strains of Will the Piper, as he roams the countryside spreading a rare philosophy of life. A picture of breath- catching suspense superbly developed by a master hand. Taken from "A Spinner in the Sun," a great story by MYRTLE REED Directed by LLOYD INGRAHAM A Renco Film Production ROBERT MCKIM *HEARTSnHAVEN" Another "Miracle Man," with all its pos- sibilities, in which the triumph of stead- fast faith over bodily affliction drives home a story of impelling power. A pic- ture utterly unlike the average run of screen diversion, handled with an intelli- gence that lifts it to a plane of its own. From the popular book by CLARA LOUISE BURNHAM A Benj. B. Hampton Production L MABEL BALLIN "MARRIED PEOPLE" A shot in the dead of night, a tiny form falls across a beam of moonlight, and the fast-diverging lives of two on the brink of despair are brought together on the one plane of common understanding which all "Married People" know — the patter of little feet. An intensely inter- esting production and one that possesses unlimited exploitation possibilities. $1000 Prize Scenario A Hugo Ballin Production COLLEEN MOORE Affinities" A rollicking comedy in which one rib- tickling laugh fast follows another from the time the first "affinity" swings by his tail as he vamps his brother Simian's bet- ter-half, to the finish of a thoroughly so- phisticated and up-to-the-moment adven- ture along the same age-old lines. From the story by MARY ROBERTS RINEHART Presented by Ward Lascelle EVERY ONE BUILT FOll Distributors of Official Urban Movie Cha* IRENE CASTLE in SUM SHOULDERS The climax of Mrs. Castle's screen achievements. In it, she dances more divinely, wears more beautiful gowns and plays more appealingly than in any other picture of her career. Which is possibly why "Slim Shoulders" was chosen to open the Autumn season of the Capitol Theatre, New York. Story by CHARLES K. HARRIS Directed by ALAN CROSLAND .WILL ROGERS the in HEADLESS HORSEMAN What if the weird Headless Horseman, tearing through Sleepy Hollow during dark o' the moon, did carry a pumpkin for his top-piece? Ichabod Crane never suspected it, until the selfsame pumpkin crashed upon his own luckless pate and thus shattered his hopes of the hand of winsome Katrina Van Tassel. Adapted from the great classic by WASHINGTON IRVING "The Legend of Sleepy Hollow" Presented by C. S. Clancy THE BO TR1XIE FRIGANZA "MIND OVER MOTOR!' A "Tish" story that has its beginning in an ear-to-ear smile and its ending in a side-shaking roar of delight. In his two new comedies, Ward Lascelle has struck a new vein of humor, a staccato of laugh- ter that should echo from the four walls of every theatre in the country. From the popular Saturday Evening Post "Tish" stories by MARY ROBERTS RINEHART Presented by Ward Lascelle OFFICE and Literary Digests Fun From The Press" 18 EXHIBITORS HERALD ( >ctober 7. 1922 1 A New Charles Ray In a New Portrayal THAT shows him better than his best. THAT brings the laughs fast and often. THAT draws better after every showing. THAT brings patrons back with friends. THAT has big exploitation possibilities. A New Charles Ray As a Box- Office Star Qi'fhui' JP * Kane presents arles in Made Man J3y JSai'ry (James J~ mith Cs produced by Cohan and J'Jar/'is in the United States of Gmei'ica Direction ■ ■ -Joseph Oe ffrojire Released by UNITED AP-TIJTJ" CORPORATION MARY PICKTORD CHARLIE CHAPLIN DOUGLAJ" FAIR DANK J" D. V GRIPTITM U I RAM ADRAMjT PtiET-TIDENT October 7. 1922 EXHIBITORS HERALD 19 tHax Liters Sensational Hui'lesque Hi THE THREE MJST-GET-THERES J he J/ects Xjork S/eojirpape/cr Said ■•- Do not miss "The Three Must-Get-Theres" — N. Y. Tribune. It abounds in broad and wholesome mock- ery. It is enjoyable and Mr. Linder is a bright and resilient Dart-in-Again and it is hoped that he has come back to the pic- tures for good. — N. Y. Times. It was good fun throughout. — N. Y. Globe. If Mr. Linder's comedies have been few and far between, quality more than recom- penses his audiences for the irregular ap- pearances of each. — N. Y. Evening Tele- gram. This superlative comedian (Max Linder) is seen all too seldom on the screen. — N. Y. Mail. It is a dashing, lively play that leaps from one joyous situation to another. — N. Y. Why Not get yours ? ■ Ollied Producers and Distributors Corporation^ 72$ Seventh Cuenue, JJeur C/ork City — Q sOronch Office located in each United Qriistr Corporation Exchange — B.P. Schulbercf ^ presents O DIRECTED BY TOM FORMAN PORTRAYED BY A WONDERFUL CAi A Tom Forman production ^Jke greatest story e\)er told in motion pictures/ axlapted For the screen by E\)e Unsell and Hope LoiW from & WILBUR. DANIEL STEELE rS famous prize story 'CHING, CHING, CHINAMAN" CL great dwerican photoplay by a great Qmerican author. Produced for exhibitors who can afford only the best. Ready for exhibition in October. A. ± A A A A. A. 1 A A L A L L A A> A Its a Preferred Picture hulberg, Pres • J.G Bachmann,Tr*<- 576 Fifth Av(.. New York 22 E XHIBITORS HERALD October 7, 1922 When You Need Advertising, You Pay For It Whether You Buy It Or Not! There are many motion picture companies which realize at this time that they need more advertising, but feel they can't afford it. By not buying this advertisiug the j are nevertheless paying for it — and at an exorbitant price — in limited distribution and waning prestige. Exhibitors are demanding good pictures at bed-rock prices. The only way this demand can be met is through wider distribution. And the indispensable aid to wider distribution — which makes bed- rock prices possible — is adequate advertising in a trade paper which has the attention and confidence of the exhibitors of America. Such a paper is "Exhibitors Herald" — a vital factor working for the accomplishment of the in- dustry's goal of good pictures at bed-rock prices. dvery rose has its When you book, Rc -Presentation oj Mae in Broa your competitor ■ i thorn >ert. Z. Leonards Murray iwayRose mil feel it. A TIFFANY 'Production, M H.HOFJFMAN Viccpres. and Qcn. Manager Story by 'EDMUND GOULDINC Art settings Executed hy TILFORD CINEMA Co r pora-ti on Distributed Clhe star cf provocative beauty 9n gowns so gorgeous as to eVofce gasps of wonder JZs she enacts a story of Broadway from the inside "Before settings of a splendor such as only thejabulously rich know ^And a cast befitting the pic <-* % tares other elements of excellence -r>r\ Pictures X Corporation Plant BROADWAY ROSE in, your Locking schedule -NOW and transf ormyour box-office into a greenback- garden. Robert Z. Leonard Presents *?ud KAas+ Pictures LWIC UJL \J Corporation October 7. 1922 EXHIBITORS HERALD 23 J FREDERICK \\ iLLlAM WALLACE AUTHOR OF "BLUE WATER" and "VIKING BLOOD", etc. EDITOR ' FISHING GAZETTE' New Brunswick Films, Ltd. (ST. JOHN, CANADA) PRESENT « "BLUE WATER" A Tale of The Bay of Fundy Fisher Folk ENGLAND "Wallace is well versed in the mystery of the seal1' PALL MALL GAZETTE CANADA "Wallace can visualize for his audi- ence all the evil and all the good there is in the fisherman." S. MORGAN POWELL in "Montreal Star." U. S. A. "A vivid tale of the life of the fish- erman on the wild Nova Scotia coast." Boston Transcript AUSTRALIA "Here is a virile writer that out- Kiplings Kipling." SYDNEY BULLETIN "Captain Wallace has proved him- self the Kipling of the 'Bluenoses.' Blue Water is an epical masterpiece of the sea!" THE SAILOR— official organ of Canadian Navy League "The story brims over with plot and action ... is a most faithful in- sight into the deepwater fisherman." Portland (Me.) Express DIRECTED BY DAVID M. HARTFORD PAST SUCCESSES: "BACK TO GOD'S COUNTRY" "NOMADS OF THE NORTH" "THE GOLDEN SNARE" "THE RAPIDS," etc. I) To Be Ready for Fall Release Distribution in United States MANAGEMENT OF AND ASSOCIATES 565 Fifth Avenue (Strauss Bldg.) New York City 24 EXHIBITORS HERALD October 7, 1922 Announcing To the Exhibitors and the Public the GENE STRATTON-PORTER Productions Which will be made under the personal supervision of the Author, and which will include the film dramatizations of the following of her record-making books : MICHAEL O'HALLORAN THE HARVESTER A GIRL OF THE LIMBERLOST LADDIE A DAUGHTER OF THE LAND HER FATHER'S DAUGHTER AT THE FOOT OF THE RAINBOW THE FIRE BIRD and others Gene Stratton-Porter leads all other contemporary novelists in the number of her readers and sales. More than 10,000,000 COPIES OF HER BOOKS have been printed and sold to English speaking readers, giving her an estimated audience of 50,000,000 READERS and a marvelous sales record, beginning with the famous "Freckles" down to the present time of 1,645 COPIES SOLD EACH DAY FOR 18 YEARS In addition to this matchless record of sales in the English language, there are EIGHT FOR- EIGN TRANSLATIONS, including the Arabic, and three Braille point editions for the blind. The famous Bird Woman of the Limberlost country, in Indiana, is known wherever books are read. Her readers include lovers of clean, wholesome, inspiring fiction and nature studies between the ages of fifteen and ninety. The first of her personally produced pictures, now being made with an all-star cast at the Ince Studios in Los Angeles, will be MICHAEL O'HALLORAN — a clean, simple story of real people, doing things in a sincere way, under the inspiring influence of an unusual newsboy — Michael O'Halloran, the most lovable youngster of modern fiction. Up to June 1, 1922, the certified figures of the Doubleday, Page & Company, showed that 1,061,374 COPIES OF MICHAEL O'HALLORAN had been sold. Publishers estimate readers on a basis of five readers to the book, which gives this novel, alone, more than FIVE MILLION READERS, who will be anxious to see Mrs. Porter's own screen version of her story. Gene Stratton-Porter has carefully selected a competent, experienced staff of picture makers to produce her films. She will be with them every day to contribute her own genius to the work, to add the little, intimate, psychological touches that have made her fiction people beloved by all the world ; and to assure her millions of readers of a film version which will be true in spirit to the books. MICHAEL O'HALLORAN will be ready for the public early in the Winter. Distribution arrangements will be announced later. Meanwhile, exhibitors who wish to make plans for booking The Biggest Box Office Attractions of the Year and Most Widely Read Stories of Modern Fiction may do so by communicating with GENE STRATTON-PORTER Productions 609 North Western Avenue Los Angeles, California October 7, 1922 EXHIBITORS HERALD 25 "A Rattling Fast Story!" Read What the Motion Picture News Says of This Latest Ray Release "It's different — with plenty of good-natured fun. The story is a fast and rattling one, and is thoroughly entertaining. There is a lot of farce-comedy fun in \ nearly every sequence. Complication upon complication is piled up,' all of which is properly disposed of. Ray shows full expression of his old time ability. It's a good picture and a great bill for hot weather. A typical Ray comedy with universal appeal." ARTHUR S.KANE PRE i nui< a. KMNt 'RESENTS ^ «^ By Richard Andres; Directed by Charles Ray; Produced by Charles Ray Productions, Inc.; Photographed by George Rizard BE SURE AND BOOK ALL HIS LATEST PICTURES R. S V P. — "SMUDGE" .— "THE BARNSTORMER' "GAS - OIL - WATER THE DEUCE OF SPADES" DISTRIBUTED BY FIRST NATIONAL EXHIBITORS CIRCUIT, INC. 26 EXHIBITORS HERALD October 7, 1922 The Eternal Flame' Will Mean E Joseph M. Schenclc Joseph M. Schenck. _mfMM*^iHiL MM READ WHAT THE NEW YORK NEWSPAPER REM Go and See It "Miss Talmadgc's wonderful acting is 8,000,000 candlcpowcr as compared with other films we have beheld, (jo to the Strand to see how it all comes out. You will like 'The Eternal Flame.' " — New York Tribune. Strong Unusual "Unquestionably a fine picture. It presents the always competent Miss Talmadge with an excellent story, intelligent direction and an unusually strong supporting cast." — New York Times. Remarkably Fine "A great deal of beauty and dramatic strength. Miss Talmadge gives a remarkably fine performance. A sincerity of direction and splendor of background make it a real and holding drama. We have not seen Miss Talmadge in a more effective role. It con- tains a type of romantic acting seldom seen. It is destined to be a success." — New York World. Overwhelms You "More effective than usual. Miss Talmadge overwhelms hearts and in this lavish picture has upheld the standard she set in 'Smilin' Through.' And it is decidedly worthwhile watching her perform that feat." — New York Sun. Excellent Exceptional "The characterizations are exceptional with an excellent cast. All the pomv and glory of the Court of Louis is brilliantly presented." — New York Evening Telegram. "The dramatic interest is enough to set th modern woman in a whirl. More consistentl dramatic than 'Smilin' Through.' Sufficiei intense scenes to outfit several romances. Mi; Talmadge is very moving, playing with e> ceptional variety in her different moods. Tl: ladies will have to busy themselves wit powdering their noses after the weeping over." — New York Herald. It's Very Human "It deals with elemental passions — hear that arc human, very, very human. Mi: Talmadge is wistful and lovely and her ey< speak volumes." — Nezv York Globe. Exceptional Acting "Norma Talmadge has never played a pa more sincerely. Exceptional acting with charming personality." — New York Post. October 7, 1922 EXHIBITORS HERALD 27 rnal Fame for Norma Talmadge" — Des Moines (la.) Evening Tribune. That's what this big newspaper said after the picture made a tremendous hit in Des Moines and that's just what others think as was evidenced by the enthusiasm the picture received at the New York Strand. The Eternal Flame" Personally Directed and Supervised by Frank Lloyd Adapted by Frances Marion from Honore de Balzac's "La Duchesse de Langeais"; Photographed by Tony Gaudio. WERS HAVE TO SAY OF THIS BIG PRODUCTION Superlative Art "Artistic in screening — it possesses an in- definable something of superlative art that gives it the atmosphere of a classic. Fascinat- ing from beginning to end, and so beautifully and splendidly staged. The cast gives the story a perfect interpretation, in support of Miss Talmadge who is one of our finest dramatic screen actresses." — New York Mail. Very Enjoyable "In every way an enjoyable picture. Norma Talmadge and Conway Tearle are fascinating and every foot of the picture is interesting. One of those pictures which keep people going to the theatres." — New York Tribune. Most Appealing "Miss Talmadge does a most appealing piece of acting in a picturesque film. See it at the Strand." — New York Morning Tele- graph. Regal in Magnificence "Love is the eternal flame, of course, from which Norma Talmadge's new picture takes its title and the picture should be considered under that title for a spectator to appreciate the adaptation fairly. Balzac made of the romance of the Duchess of Langeais and General de Montriveau a vibrant novel of the Court of Louis XVIII, while the film nar- rows the perspective to the Duchess and the soldier, almost exclusively. There are scenes of regal magnificence now and then, scenes in which the director must have revelled, but against them the figures of the lovers stand out as on a cameo, which is a tribute to the taste of the director, and adds much to the artistic merit of the picture. Antoinette, the Duchess, who was driven to coquetry, is 'executed by Miss Talmadge with supreme skill. An actress of less force, of less ex- perience, of less judgment in the delicacies of the art would have spoiled the rare oppor- tunity for emotional expression and repres- sion of which this star makes so much. Love was shown as a flame that glows and sears and consumes completely and this idea was stressed vividly throughout." — New York Journal. 28 EXHIBITORS HERALD October 7, 1922 A New Idea in National Advertising o Motion Pictures! HERE'S some big news for you. Ellis Parker Butler, one of America's foremost authors, whose book "Pigs Is Pigs" is known to practically every family, will write a series of six story advertisements in the Saturday Evening Post on "East Is West." First National considered this picture so un- usual it invited Mr. Butler to see it. He was so enthused over its bigness and its fine enter- tainment value that he agreed to write a mes- sage to the American public on its merits. It was then arranged to use these heart to heart talks in the most widely distributed medium known, The Saturday Evening Post. Think of the tremendous asset in having Mr. Butler write these messages under his own signature. No more capable writer could be engaged to undertake such a campaign. And his high standing as a man of letters will carry additional weight. Besides, the American peo- ple love the personal touch in advertising, and especially when a man of so unusual attain- ments talks directly to them, telling them what HE thinks. This is something new in picture advertising. We want the public to know that "East Is West" is a BIG picture, so big that it can't be compared with any previous Constance Tal- madge picture. So we arranged for this un- usual campaign to drive home the fact to every man, woman and child. These six story advertisements will also be reproduced on six half sheet posters for your lobby, so that a single glance will connect the advertisement with the picture, even if any one should not have taken time to read them through, though they'll be so interesting every one will read them. Joseph M. Schenck presents CONSTANCE TALMADGE in 8 reels of the best fun and thrills ever screened "East is West" By Samuel Shipman and John B. Hymer, from the play produced by Wm. Harris, Jr.; adapted by Frances Marion ; photographed by Antonio Gaudio ; art direction by Stephen Goossoon. Directed by Sidney Franklin, Director of "Smilin' Through" NATIONAL ATTRACTION "Personal Appearances" By MARTIN J. QUIGLEY PERSONAL appearances of stars should be discouraged. Except in unusual cases and under extraordinary circumstances, they should not be permitted at all. This is a policy which we believe the industry should come to and will come to on this decidedly unique problem which up to the present time has been given but little collected thought and as a result it has been permitted to go on without guidance and with little heed as to its effect upon the business. Considering the matter generally, the effect of personal appearances of stars upon the busi- ness is very bad. Such events are occasions upon which motion picture players are transplanted from their natural element and set down upon a stage before a gaping audience. Even* circumstance of the situation adds a disadvantage for the players. They are expected to do much and to make a strong impression yet there is very little that they can do for their own benefit or the benefit of the institution they represent. Many of the most popular and capable mo- tion picture players are men and women who are either without any stage experience at all or else have had so little that it falls far short of giving them a polished stage presence and speech. Mam- instances may be cited in which players such as these, having attempted to meet audiences face to face, have been penalized by results that are almost calamitous. T T is almost the invariable rule that players suffer a loss of prestige through personal ap- pearances. This is to be accounted for easily on the basis that whatever their particular forte may be in pictures they are presented upon the screen to great advantage. All the fascinating illusion of the motion picture contributes to glorify the personalities of the players. The magic of the camera does its share. Lights and settings are a factor. The incomparable beauty of natural backgrounds lend a charm and interest to person- alities upon the screen. When, in a personal ap- pearance, all these advantages and many others are removed it is not surprising that the unfortu- nate player frequently appears uninteresting and awkward. There are, of course, conspicuous exceptions. There are a limited number of players who have been very successful in the matter of personal ap- pearances, players who have helped themselves- and have helped pictures through personal ap- pearances. But we are concerned here with the proposition as a whole and not with particular exceptions. It must be admitted that, generally speaking, the practice is always a dangerous one and one that is often disastrous. The illusion of the motion picture is the very basis of its appeal. In the minds of the public, men and women who appear in pictures become involved in this illusion and many charms and qualifications that actually exist only in the spectator's mind are attributed to the players. When they come out in person before the public they are jeopardizing this illu- sion. Thev are running the risk of ha vino* the personality they have labored to build up upon the screen destroyed in the few minutes of a personal appearance. OXE of the most concrete objections to the proposition is the fact that it lessens the dignity of motion pictures. Too often it dis- closes that the idols of the screen have feet of clay. Even when this is avoided it creates a con- fusion between the screen and the stage which is decidedly detrimental to the former. This is another case in which the exhibitor's interest is identical with the interest of the in- dustry as a whole. It is to be admitted that upon various occasions personal appearances have proven to be great attractions for a day or two. But if the exhibitor is to buy this additional busi- ness for a day or two at the cost of a general lowering of prestige of pictures in the minds of his patrons, he certainly does not want it. Also, if screen personalities who regularly attract patronage to his theatre are to become shattered idols through personal appearances, he can well afford to dispense with the appearances in person. 30 EXHIBITORS HERALD October 7, 1922 -M. ART IN J. QXJIGLEY PUBLISHER. & EDITOR Published every Wednesday by Martin J. Quigley. Editorial and Executive OfBees: 417 South Dearborn street, Chicago, Illinois. (Tele- phone: Harrison 9^48-9^40.) New York Office: 1470 Broadway. (Tele- phone: Bryant l.'itis and Bryant 5111.) Los Angeles Office: 453 South Spring St., (Telephone GCO-10.) All Editorial and Business Correspondence should be addressed to the Chicago Of- fices. Subscription Price: United States and Its Possessions. Mexico and Cuba, $8.00 a year; Canada, $4.50 a year; Foreign Countries < Postpaid), $5.00 a year. Sin- gle copy, -."> cents. Copyright, 1922. All Rights Reserved. Copyright throughout Great Britain and Colonies under the provision of the copyright act of 1911. Vol. XV. October 7, 1922 No. 15 Mr. John C. Flinn A word of congratulation to the As- sociated Motion Picture Advertisers upon its good judgment and good for- tune as evidenced in the recent election to the presidency of Mr. John C. Flinn is appropriate. Mr. Flinn is one of the most widely known and highly esteemed of the younger executives of the indus- try. Through a very comprehensive experience, before and since he came into the industry, he is exceptionally qualified on matters of publicity and advertising. ■ Under what doubtless will be the component and forceful administration of Mr. Flinn, the A. M. P. A. appears well on the road to still greater at- tainments for the benefit of its indi- vidual members and the industry as a whole. * * * Public Service Mr. Harry Crandall of Washington, D. C, through the public service work he is conducting in connection with the operation of the Crandall theatres, is pioneering along lines that cannot help but be productive of much good. Mr. Crandall is leading the way over a route that must eventually be fol- lowed by theatre men generally. It is no longer sufficient for exhibitors merely to conduct a place of amusement; they must in addition take an active part in the community life of their city. By showing a devotion to worthy causes such as playground development, spe- cial juvenile entertainment and the pro- motion of athletic opportunities for the youth, exhibitors can accomplish a great deal in a concrete manner for the pro- tection and advancement of their ex- hibition interests. * * * Albee's Order Mr. E. F. Albee, president of the Keith vaudeville interests, has done a thing that calls for the recognition and gratitude of the industry. Mr. Albee, who heads an organization that knows how to accomplish things it sets out to do, has ordered that vaudeville per- formers cease to make slurring re- marks about pictures and that they gen- erally avoid the temptation to be funny at the expense of the good reputation of motion pictures and motion picture people. Just what Mr. Albee's pronounce- ment may accomplish is problematical but that in no way lessens the im- portance of the disposition he has shown in the matter. Mr. Albee's action is very interesting in the light of showing an awakening among theatrical interests generally on the matter of presenting a united front against outside attack and intolerance. * * * A Record Price The price of $30,000 which Mr. Sid Grauman, is reported to have paid as an advance on a percentage arrange- ment for the exhibition of "Robin Hood" in his new Hollywood theatre is a decidedly interesting sidelight on the commercial possibilities of great pictures. Hollywood, although a unique community, is certainly far from a metropolitan center; hence, the re- ported advance of $30,000 doubtless constitutes a record. Re -Takes J. R. M. Daylight Saving. • * * * It is laid away amid the moth balls of the summer B. V. D.'s. * * * It was all over at midnight on Saturday and once more we're running on Standard time. We don't go to meet the 10 :30 train at 11:30 nor arrive at our suburban desti- nation (where they didn't observe d. 1. s.) thirty minutes before the time we left the city. * * * New Yorkers are not satisfied with one baseball pennant. It takes two to satisfy those birds. * * * Makes 'Em Hot The coal that is being shipped is of low heating quality it is said, but the prices asked make the recipient hot under the collar. * * * Pola Negri By Dan E. Daily She passed through Chicago. Last week. And nobody was tipped off. That she was coming. Except four newspapers, and ten cameramen. Who met her. And snapped her in 148 different poses. One paper had an interpreter. To meet her. As per in- structions. But she could talk. Better than the interpreter. So she told 'em. She loved America. Which was more'n Sir Gilbert Parker said. And he got paid for talking. * * * Now that the Literary Digest's Wet and Dry votes are counted and light wines and beer have won, when do we get 'em? * * * A Lansing, Mich., exhibitor has barred all Prohibition jokes from his screen that contain more than one-half of one per cent humor. Modest Folks We met a new bird the other day. A publicity hound and exploitation "expert" who "wouldn't commercialize a free show- ing of a picture" by taking a picture of the audience, for fear they might be peeved. And the audience was made up of pro- fessional actors and actresses. Can you beat it? * * * Oh Joy And some producer will make a pic- ture one of these days in which the dcah old father of the sixteen-year-old- daughter isn't a stoop-shouldered, white- haired old man with one foot in the grave. * * * What An Awakening A Chicago professor has invented a "talking moving picture machine" which reproduces both pictures and voice on the same strip of film. What an awakening some picture fans will have when tluv hear their favorite's voice, eh? IN THI <»l SPECIAL INTEREST Review <>f "The Man who Played tiod" " Quarterly lades i<> Review* 59 m:\\s OF THE v\ EEH Paltare to Displace Hoy Syatem Hold* Contract In A he J a nee :tl Prim mil. Inc.. to Sue Color l'*llm Colli- iinn>. Juhi Orsjfawlaed 3- Hays' ANKocintlon In Act on Nru fork Booklaa Comblae 88 Poa Edacatloaal Braaeli Active »nii six I lliii- on Market . . . 84 Mlantn Winn Hundred* of New Prlrnd* for lniln*«tr> :t." Kirat Nattoaal to Distribute Coofaa's HOUvei t»i«i" :t:t Jesus Wmiiii Be Director of PI has I'imIii). Hiijx llcv. I : ii r I lllackmilll . .'17 S ISSUE Complete Recovery from Slump In- dicated in Studio* 88 Canadian Industry Decide* on iiIn- trlbutlon of Product 45 Give Public Beat Picture* and Boost Them, Urge* Blmer Pearson 40 DEPARTM i:\TS Pictorial section :tn The Week in Sevi \ork 44 Moaej Making idea* 4, but after a short life it was dissolved. Mr. Wolper then organized Triart. Von Stroheim a Father (Special to Exhibitors Herald) LOS ANGELES, Sept. 26.— Erich Von Stroheim is the proud father of a baby boy born to Mrs. Stroheim, formerly Valerie Germonprez, at West Lake hospi- tal recently. Jesus Would Be Director of Films Were He Alive Today —Rev. EARL BLACKMAN. National Chaplain of American Legion Tells Kansas League That Christ Would Recognize and Sanction Motion Pictures If He Were On Earth (Special to Exhibitors Herald) WICHITA, KAN., September 25. — Speakers at conventions are com- mon, but occasionally there comes radical exceptions. Never has a member of the pulpit stood before a body of exhibitors in the Middle West and made such a powerful defense of the screen as the Rev. Earl Blackman, national chaplain of the American Legion, made before the M. P. T. O. of Kansas in convention at the Broadview Hotel today. Mr. Blackman, in addition to being a pastor of Chanute, Kan., is one of the most widely-known ministers in the Middle West. Convention Attracts Record Attendance for Kansas The minister's address was the feature of the convention. Despite the fact that no election of officers was held, the attendance was one of the largest in the history of the Kansas organization, virtually every county of the state, as well as every exchange in the Kansas City territory, being represented. Business of a general nature was discussed and acted upon. While National President Sydney S. Cohen could not be present he for- warded a message to each member of the league. went, in this day as in that, crowds would follow; and the movie camera would click at every turn. "Jesus would realize the possibilities of the screen in reaching multiplied audi- ences. It would be no small inspiration to know, when he stood before an audi- ence, that the same scene would be re- produced before a thousand crowds by the camera. Imagine what it would mean to see that strong, tender, mobile face looking down from the screen! Think what an infinite number of lives might be touched and transformed by the sheer understandingness of it! "When Jesus was here before, he used pictures in his teaching — word pictures that are marvels of painting. "The sower went forth to sow" — Jesus was talking to people who made their lives tilling the soil, and his words immediately brought to their minds the weary round of sow- ing and reaping. They knew those birds and rocks and thorns, and in that hun- dred-word parable, Jesus presented to them the essence of a fine philosophy of life. Now if Jesus usod word pictures in that time, of how much greater value would be the screen picture of today, with their instantaneous appeal to the eye and their rapid and lucid portrayal of events and consequences. Sees Great Character Portrayals "One of the greatest advantages that Jesus would find in the movies would be the possibilities for character portrayal. Jesus could see, as no other man ever saw, the beauty of human character. Down through the sordidness of hum- drum life, down past the weakness and sin and degradation and misery, he could see; and by his sheer belief in the man, could fan again into flames the spark of the desire for right living. What a sce- nario Jesus could write, with his knowl- edge of human emotions and actions, with his sympathy for human weakness and suffering, with his grasp of cause and effect in human lives! "Jesus always had an eye for the dra- matic. He was a dramatic character him- self. He was constantly playing to his audiences. To what splendid advantage could Jesus use that dramatic instinct today, when the screen presents to us (Continued on following page) Mr. Blackman's address follows in part: "A careful study of the life and ideals of Jesus can hardly fail to impress one with his modernity. So passionately eager was he to get his message over and to multiply his power, that he used every ad- vanced method at his command. He preached startling and sensational things, and so far ahead of the times was he, that if he were to come again and preach those same doctrines, they would still be startling and sensational. Social functions, religious sanctuaries, gambling dens, courts of jus- tice, team workers, friends, enemies, trait- ors, scandal-mongers, ancient folk-lore, foolish superstitions, magic, donkeys, row- boats, mountain tops, roadsides, placid lake and stormy sea — all these were but tools in his hand to blazon his name and his message indelibly upon the twenty cen- turies that have followed him. "He Would Act in Films" "Were he living and teaching now, surely he would recognize the movies ! I believe that he would not only sanction them, but that he would use them for all they are worth to project his message of love and life to the hungry millions who longingly gaze at the silver sheet. I believe that he would not only attend the movies, but that he would write gripping scenarios ; that he would direct world famous productions ; that he would even take the stage himself and act out the holy passions of his heart before the clicking camera. "Jesus used modern methods when he taught. He was a keen student of psychol- ogy, and he knew his crowds. He appealed to them strongly because he spoke in terms of things they understood. "If Jesus were in the world today he would not go about from place to place on foot with a group of twelve men as His companions. That was the modern and acceptable method of preaching twenty centuries ago. Jesus Would Utilize Camera "Jesus would not be slow to utilize the camera along with the newspaper, the telephone and the airplane in spreading his sensational doctrines. We would not have to wait forty years this time for the first written account of his speeches. What material for the film producer that man Jesus would make! Wherever he 38 EXHIBITORS HERALD October 7, 1922 Complete Recovery from Slump In Production Indicated Five Pictures Now in the Maying at P ar amount' s Long Island Studio Which Reopened Recently (Special to Exhibitors Herald) NEW YORK, Sept. 26. — If the big studio of Paramount at Long Island City can be used as a criterion, motion picture production has so far recovered from the slump that all signs of it are missing. After being closed for more than a year the studio was reopened about ten weeks ago with a single production in work — Alice Brady in "Missing Millions." BEFORE this was completed other production was started and this ad- dition to the work at the studio has continued until within a few days five productions will be under way there. Foreseeing the taxing of the Western studio to capacity by early fall Adolph Zukor placed E. C. King, one of the pro- duction executives of the home office, in charge as studio manager. * * * Immediately upon the completion of "Missing Millions," Jack Holt, who had come on from the Coast, started work on a series of scenes for "Making a Man," Joseph Henabery directing. After ten days' work here, Holt, Henabery and the latter's staff returned to California to complete the picture. Meanwhile, Miss Brady had started work on "Anna Ascends," under direc- tion of Victor Fleming, soon to be fol- lowed by Elsie Ferguson in "Outcast," under direction of Chet Withey. With the studio work thus expanded and other productions in immediate prospect, it was deemed advisable that a production supervisor be appointed and Tom J. Geraghty returned from California to re- sume his former position. Then came Thomas Meighan to make his new George Ade picture, "Back Home and Broke." Alfred Green came from California to direct and the picture has just been started. George Ade, the author, has come on from his Indiana home to assist in the production. It is understood that Meighan will work here indefinitely. * * * With but a few days' rest following the HOPE HAMPTON, star of the First National production, "The Light In the Dark," from a recent portrait. completion of "Anna Ascends," Alice Brady is about to start her third picture, also directed by Victor Fleming, while Dorothy Dalton, after a vacation of two months, is on the schedule to start soon on the first of her fall pictures. In addition to these star productions one of Paramount's most ambitious works in several years is just getting un- der way. This is George Melford's pro- duction of Joseph Hergcsheimer's great sea story, "Java Head," which will be filmed partly at the studio and partly on location at Salem, Mass. Melford arrived last week, having been preceded by Waldemar Young, scenarist, and other members of the Melford staff, who went immediately to Salem to select the outdoor locations. James Kirkwood, Leatrice Joy, Jacqueline Logan and Ray- mond Hatton, all of whom will be fea- tured in the picture, are now here ready for the camera. 50 Children Fall in Lobby Crash, 1 Dies (Special to Exhibitors Herald) PITTSBURGH, PA., Sept. 26.— One child, an 8-year-old girl, was killed and about fifty children, gathered in the lobby of the Strand theatre, were injured when the concrete floor of the lobby cracked and crumbled, dropping the entire assemblage into the basement below. Sol Selznick, owner of the playhouse, which is comparatively new, fell with the children. About thirty-eight of the young- sters, together with the proprietor, were taken to the hospital for treatment. Thanks Exchanges for Donating Use of Film (Special to Exhibitors Herald) KANSAS CITY, MO., Sept. 26.— Ex- change managers of Kansas City last week received the hearty thanks of Mayor Crom- well and J. J. Larkin of the board of pub- lic welfare for their liberality in supply- ing the city with films that have been shown in city institutions, such as the poor farm, the woman's reformatory and the tubercu- lar hospital. No charge has been made for use of the films. Marion Davies Film to Open in London Soon (Special to Exhibitors Herald) NFW YORK, Sept. 26.— Cosmopolitan Productions has received word from Jack l'otter, Hearst representative abroad, that the new Marion Davies special, "When Knighthood Was in Flower," would open at the Scala in London on October 1 for an indefinite run. Powers Returns East After Visit on Coast (Special to Exhibitors Herald) NEW YORK, Sept. 26.— P. A. Powers, managing director of Film Booking Offices of America, returned this week to the F. B. O. Home Office in New York after sev- eral months spent in supervising the pro- duction activities of F. B. O. units at the R-C studios in Los Angeles. Mr. Powers added one independent pro- duction to the list of coming F. B. O. publications while on the coast, "The Bishop of the Ozarks," a Finix Fox pro- duction. Sloman Goes East (Special to Exhibitors Herald) LOS ANGELES, Sept. 26.— Edward Sloman, who has just completed his first independent production "Blind Justice," left here on September 23 for New York to arrange for the distribution of his pic- lure. He was accompanied by Mrs. Sloman and their little daughter. Jesus Would Be Director of Films Were He Alive Today (Continued from preceding page) silent drama — the more intense because silent ! "Jesus was a master of the crowd. He could teach the abe's of crowd psychol- ogy to a Bryan or a Billy Sunday. He was as sure of himself among the money changers in the temple as when the throng cast palm branches before him as he entered Jerusalem for the last time. He was as much at home in the atmos- phere of dignity and culture, debating • with the doctors of the law as at the drunken orgy of the marriage feast of Cana where he performed his first miracle. An Avenue For Message "Where better could Jesus find an ave- nue for his message than in the picture shows of our land, where crowds throng every night to watch with absorbed in- terest, the flickering screen? More people attend the picture show than any other form of amusement. More go to the movie any day in the week than go to church on Sunday. The moving picture business is the third largest industry in the United States today. It is an estab- lished fact that no institution of America is so cosmopolitan as the movies. In them we find the rich and the poor, the learned and the unlearned. People from every walk of life rub elbows, finding their daily recreation and amusement, and often their only means of culture in the picture. Here Jesus would be, with the same mastery that characterized his every association with men. "The moving picture business, despite its colossal growth in the last decade, is still in its infancy. We have barely touched upon the borders of its limitless possibilities. No truly great artist has arisen in the movie field; no actor has been found who can make an appeal any more universal than that of comedy. The master actor is yet to come, who can run the gamut of all the emotions of human- ity and who can challenge every possi- bility of human character and achieve- ment. "Suppose the Man of Galilee were living now — he who has inspired the world's greatest literature; he who has been the theme of the world's greatest music; he who has given to art a sacred figure and has been the ideal of all oratory — could he not be that master actor?" October 7, 1922 EXHIBITORS HERALD 39 Film News in Pictures PICTORIAL SECTION of Exhibitors Herald Issue of October 7 Stories Told by the Camera One of the few photographs published of F. J. Godsol (left), president of Goldwyn. Picture taken on occasion of Douglas Fairbanks' visit to the Goldwyn lot, where Mr. Godsol, Marshall Neilan and Abraham Lehr guided him through the plant. Star aero junket. Dorothy Devore, Christie star; Gaston Glass, leading man, and Wesley Barry, Warner Brothers star, made up a trio of Hollywood film players who flew on a novelty publicity stunt over Los Angeles and Bev- erly Hills boosting the latter estates as a fine place to live and fly back and forth to work. The pilots excuted striking formations. Jackie Coogan enjoys a spin in Eddie Hearne's baby racer. Unfortunately, the car has only one seat and Jackie was compelled to make the best of it — which he did as you will see. The star's latest attraction, "Oliver Twist," will be distributed by Fi«st National, Sol Lesser having closed the contract with the distributing company this past week. 40 EXHIBITORS HERALD October 7, 1922 Try this if you think lt»i simple. Charle. Hope Hampton in the lobby of the Strand theatre, Niagara Fall., Hutchi.on doe. it both going up and coming N. Y., .urrounded by the floral piece, pre.ented to her upon the down for one of .core, of thrill, in "Speed," occa.ion of her per.onal appearance at the opening of the play- hi« latest Pathe .erial announced for October hou.e of her late.t Fir.t National attraction, "The Light in the 22 i»»ue. Dark." October 7, 1922 EXHIBITORS HERALD 41 Representative exhibitors in the Detroit territory attended the banquet tendered by Harry Charnas of Standard Film Service, holder of the Al Lichtman franchise, at the Statler hotel. At the left is a scene of the banquet room and those who were present for the screening of the Preferred production, "Rich Men's Wives," which is first on the Lichtman program. Pictured at the right is the banquet tendered by Mr. Charnas at Cleveland. Among the guests were editors of the various trade publications. The initial Lichtman feature is receiving bookings in prominent theatres throughout the country. "Shadows," second of the Lichtman pictures, will be published possibly on October 15. Tom For- man directed this adapta- tion of "Ching, Ching, Chinaman." Hope Hampton, First National star, as she was ready to start on a trip through the "Cave of the Winds" at Niagara Falls with a guide. E. Jennings, Dreamland theatre, Pinconning, Mich. He has been in the business fifteen years in the same town and is a strong booster for exhibitor organiza- tion. Below is scene from new Christie comedy, "Ocean Swells," starring Neal Burns, Charlotte Merriam, Sylvia Ash- ton and Bebe Blackburn. Picture at top shows company at work on comedy at Balboa Beach under direction of Scott Sidney. 42 EXHIBITORS HERALD October 7, 1922 Neely Edwards submits a good idea for the radio bugs in his lat- est Universal comedy, "Off the Earth." "The Marriage Chance," a Hamp- ton Del Ruth production distributed by American Releasing Corpora- tion, enlists the exceptional cast here pictured. Seated are: Irene Rich, Henry B. Walthall, Alta Al- len, Tully Marshall. Standing: Mitchell Lewis, Hampton Del Ruth and Milton Sills. Custav Frenssen (right), known as the "Saint of European Literature" and "The Tolstoy of Germany," was a recent visitor at the West Coast studio of Paramount. The noted author was the guest of Robert Wagner (left), and spent several hours observing production methods at the big plant. Mr. Frens- sen was in America as head of a committee handling the Child Feeding prob- lem in Europe. In the center is Agnes Ayres, now appearing in "A Daughter of Luxury." Morris Kohn it president of Dependable Pictures Corporation which has placed its first produc- tion, "Till We Meet Again," with Associated Exhibitors. First National's sales staff in the Cleveland territory hold conference at Hotel Statler, Cleveland. Attending the sessions were: Top row, left to right: Parks, Forester, Goldstein, Burke, Brown, Skirboll, Erdman, Bandy, Haines, North, Lusk, Mandelbaum and Knox. Bottom row, left to right: Coventry, Blazer, Udry, Wehrle, Mooney, Doody, White, Jeffries and Himmelein. October 7, 1922 EXHIBITORS HERALD 43 Hoot Gibson, Universal's Wes- tern star, says he wants to do bathing come- dies. When the water chills a bit a couple of months from now he prob- ably will be in- terested in South Sea stuff. The whole family: Mrs. Wallace Reid (Dorothy Davenport), Wallace Reid, Paramount star, Betty Mummert Reid and William Wallace Reid, Jr. Three year old Betty is a brand new addition, having been adopted by the Reids late in August. Central district officials of First National who attended the recent convention of the territory's sales force at the Hotel Statler, Cleveland, O. Left to right the officials are: Floyd Brown, Indianapolis; J. S. Skirboll, Pittsburgh; H. A. Bandy, district manager; R. H. Haines, Cincinnati; F. E. North, Detroit, and W. E. Lusk, Cleveland. The company's 1922-23 policy was discussed at the sessions and new product was screened. Virginia Valli, whose exceptional work in "The Storm" won her a regular contract with Universal, is now playing opposite Lon Chaney in "Bitter Sweet." C. E. Woodhull, Bad Axe, Mich., and his son. He is a leading exhibitor of "Thumbs" section. Eight hundred thousand dollar Community theatre, said to be the finest community house in the country, at Harbor Beach, Mich. B. F. Huestis is manager of the theatre which seats 488 patrons. 44 EXHIBITORS HERALD October 7, 1922 Launches Service for Producers CHARLES URBAN, president of the Urban Motion Picture Industries, will return to New York next Saturday after a six weeks' trip to Europe. This crossing will complete his eightieth round trip across the Atlantic since his first sailing in 1896. Then he went to London on a three months' trial trip as resident manager for the organization which at that time was distributing Edison films. That three months' trial trip stretched into a stay of more than 20 years ; a period which developed him as the biggest motion picture man in all Europe and the foremost producer of educational films in the world. In 1917 Mr. Urban transferred his head- quarters to New York. Recently the or- ganization of which he is president built Urban Institute at Irvington-on-the-Hud- son, where all his projects are housed un- der one roof. * * * Didn't it just make vour heart bleed to read the word picture drawn bv Valentino s attorney of the indignities heapedjipon the languid lover of the screen.' especially that part of it where the attorney described the dressing room without a roof, the : sun beating in, Valentino's only seat a half- barrel which became so hot that the star couldn't sit on it when he took off his nether garments. Now, wouldn t that just burn you up? * * * Joseph W. Engel, general manager of Metro's west coast studio, arrived in New York last week bringing with him \om reels of the big Metro production of feg O' My Heart," in which Laurette Taylor is starred. This is expected to prove one of the most elaborate of the big Metro works of the year. All the Metro officials who saw the four reels screened are greatly en- thused over the picture. It will be com- pleted in about four weeks and will be placed in one of the Broadway houses for 3 Mr Engel also brought with him the completed picture, "Youth to Youth in which Billy Dove is featured along with a special cast. # # ( John Adolphi is directing Betty Blythe in "The Darling of the Rich.' which is being made at the Whitman Bennett studio in Yonkcrs. Others in the cast are Gladys Leslie, Montagu Love. Charles Gerard, Les- lie Austen and Walker Walker. * * * Thsmas Dixon and several members of his company which is now making The Beast" had a narrow escape from death or serious injury last week when an auto in which they were going to location, was wrecked by a motor truck Besides Mr. Dixon in the car were Madelyn Clare. Warner Richmond and Tillie Schaff tlu latter an eight-year-old child actor True to tradition Miss Clare "saved the che-ild. At least the P. A. says she did. * * * Walter Hays, of Buffalo, is serving on the rotating committee in the New York offices of First National for two weeks. * * * After presiding over his first meeting as president of the A. M. P. A. John Funn caught the transcontinental limited for California. Mr. Flinn was assigned as press representative for Pola Negri to see that the European star was accorded the recognition due her on her trip. Walter Lindlar, formerlv of Famous Players' exploitation department and more recently with Goldwyn, has made a new affiliation, this time with Arthur Friend in Distinctive Pictures' Corporation. Although the details of his new post have not been revealed his distinctive lobby suggestions have become so indelibly associated with his name in the industry that it is assumed he will furnish anything exhibitors require to exploit George Arliss from a hand- painted scenic theatre front drop to fashion designs for usherettes. * * * Paul Perez, the hustling Universal p. a. who makes stars while the skies sleep, is trying to round up eastern celebrities for the Automobile Show "personal appear- ance" day. We don't know if Paul has been promised a Rolls Royce or a Chandler but the way he's rushing around it looks like the former. As thev sav in "Six Cyl- inder Love": "Well, that's a' good car, too." * * * . Charlie Hastings, rotund publicity per- son for Pyramid Pictures, is packing around a medal which he shows to his friends. In explanation the r. p. p. says: "They didn't pin it on me. They pinned it on the float I had in the parade at the Coney Island Mardi Gras boosting our cur- rent production "The Queen of the Moulin Rouge." The float won the grand prize, a silver loving cup, which is too big to carry around, so I show the medal and tell of the Motion pictures will be used trv demon- strate Prof. Einstein's theorv of relativity, and a film made in Europe for this nurpose arrived in New York last week. Eddie Bonns says he doesn't need to see a film to convince him of the correctness of the Einstein theory, as Lou Marangella assures him it is all right and he is willing to take Lou's word for worse things than relativity. * * * Jack Lloyd journeved to the wilds of Derby, Conn., to see a showing of the new Griffith picture, which was exhibited under the working title "At the Grange." It is now about thirteen thousand feet, which Lloyd says isn't any too long for such a good picture. But they're going to cut it into about ten reels and threaten to call it "One Exciting Night." * * * And speaking of Derby, Conn., Jack Lloyd verfies Tim Leahy's oft repeated statement that it is really a town and not a state of mind. * * * Charles Jawitz, president of the film company bearing his name, has returned from a trip around the circuit all pepped up over the prospects of booming business. * * * Gus SniLF.siNGER, general manager of Warner Brothers' foreign department, is now on the high seas, having sailed last week for Europe on the Berengaria. * * * W. A. Steffes, president of the M. P. T. O. of Minnesota, together with a mem- ber of the National executive committee, is in New York for a conference with Sydney S. Cohen. Incidentally he paid a long visit to tlx- headquarters "f the M. I'. 1'. 1 >. As- sociation, where he and Will H. Hays held a mutual admiration session. Charles R. Rogers (Special to Exhibitors Herald) NEW YORK, Sept. 26.— Charles R. Rogers, former general sales manager for Selznick and recently general manager of distribution for Robertson-Cole, and Edward Small have organized Depend- able Sales Corporation to promote and finance production and obtain distribu- tion for the independent producer. The two officials announce that it is their hope to mitigate the hardships in- cidental to production, to advise those unprepared to cope with the numerous situations that arise and to overcome the "lack of cooperation and understanding which usually exists between the maker of a picture and the seller." The Producers Security Corporation has doubled up its capital stock, increasing it from $300,000 to $600,000. Rattling the Skeleton Lin Bonder began his preparation for writing Al Lichtman's advertising by car- rying lunch to printers on the New Or- leans Picayune at the age of nine. Later he was a reporter on the same paper and didn't have to carry lunch and sometimes didn't have any to carry. Since Bonner has grown opulent there has been formed in New Orleans quite a large "I knew Lin Bonner when" club. Harry Wilson, who now shuffles pub- licity with either hand for Jackie Coogan Productions, in early manhood began his career by selling tickets in a theatre box office. His friends assert that he is the man who invented the innovation of giving patrons the right change. Horace Judge, after teaching his way through the University of London, took his first job as secretary to the now Lord Lee, hirst Lord of the Admiralty, but then Colonel Arthur Lec, M. P., Mr. Judge's duties were to assist Col. Lee run the British Parliament. James M. Lougiihorough owes his pres- ent excellence in Mexican athletics to the fact that he began his newspaper career as a live stock reporter on the St. Louis Globe Democrat. John S. Spargo. October 7, 1922 EXHIBITORS HERALD 45 Pola Negri Given Big Reception in Chicago On Way to West Coast Greeted by a small army of reporters and cameramen as well as a surging crowd of fans, Pola Negri, the Polish star, was given one of the most enthusiastic recep- tions ever accorded a screen star in recent years when she arrived in Chicago on her way to Los Angeles, where she is to star for Paramount in Robert Hichens' story, "Bella Donna." Despite the fact that she only recently arrived from abroad the en- thusiasm with which she was received by the public and the space accorded her in Chicago newspapers, was of a scope which the most conspicuous film celebrities of to- day might well envy. Miss Negri was accompanied by John C. Flinn, acting as her personal representa- tive. She will start immediate production of "Bella Donna" with George Fitzmau- rice directing on her West Coast arrival. Conrad Nagel, Conway Tearle and Claude King have been chosen as members of her supporting cast, Nagel to have the leading male role. Sigmond Is Signed by Associated Exhibitors (Special to Exhibitors Herald) SEATTLE, WASH., Sept. 26.— Harry Sigmond has been appointed sales repre- sentative in Seattle for Associated Ex- hibitors by Presi- dent Arthur S. Kane. Mr. Sigmond is well known in the territory having been assistant manager of As- s o c i a t e d Pro- ducer's Seattle branch as well as having served in a similar capacity with Vitagraph and having at one time been general consul f.o r the Northwest Film Harry Sigmond Board of Trade. Lately he has been as- sociated with Sheffield & Lannon of Greater Features Exchanges. Lillian Gish Signed by Inspiration Pictures (Special to Exhibitors Herald) NEW YORK, Sept. 26.— With the sign- ing of Lillian Gish, both of the Gish sisters are now under the banner of Inspiration Pictures of which Charles H. Duell is president, as is Richard Barthelmess, also formerly of the Griffith triumvirate. Lillian Gish will star in a picture called "The White Sister," by Marion Crawford, which will be made in Italy under the di- rection of Henry King. Dorothy Gish is now working in "Fury" with Barthelmess. Early Showing Planned For New Griffith Film (Special to Exhibitors Herald) NEW YORK, Sept. 29.— Plans are being made for the opening in a few of the key cities of D. W. Griffith's new production, tentatively called "The Haunted Grange." The showings will be under the management of Albert _L. Greay, general manager of the Griffith organization. The picture was recently given a trial showing at Derby, Conn. It was over 13,000 feet long. Canadian Industry Decides On Distribution of Product Movement in Dominion Expected to Be Reciprocal in Its Scope in Its Relation to the Film Market in America (Special to Exhibitors Herald) OTTAWA, ONT., September 26. — Active and proposed Canadian producing companies at a recent conference decided to reserve for Canadian management the distribution of all productions made with Canadian capital on Canadian soil. By the adoption of this policy, Canada does not estab- lish a new precedent, but merely elects to exercise the same rights enjoyed by the United States, Great Britain, Italy and France, in connection with the marketing of their product. The paramount factor in determining this move on the part of Canadian producers is the preferential tariffs and special commercial treaties in force between the Dominion and a majority of the foreign coun- tries. Say Treaties Enable Buyers to Save Vast Sums Under these treaties, it is pointed out, Canada will be enabled to save for the buyers of foreign rights to her productions vast sums in duty that, in the case of exportation from the United States, would be exacted by the importing governments, but from which Canada is in some cases partially and in others wholly exempt. As far as concerns the American mar- ket, the production movement in Canada is expected to be reciprocal in its scope. The Dominion occupies the status of a customer in the film markets of the United States, to the extent of approxi- mately $4,000,000 annually. Now, how- ever, with the advent of the industry in the Dominion and its establishment on a permanent and nation-wide basis, it is freely predicted that the future will see this amount increased to $5,000,000 and possibly $6,000,000. Healthy Growth Promised The making of pictures in Canada has throughout the current year assumed tremendous proportions and a healthy and continued growth is promised for it by such influential men in the affairs of the Dominion as The Honorable William Pugsley, Lieut. Gov. of New Brunswick; The Honorable W. E. Foster, Premier of the same province; Senator E. L. Girroir, K. C, president Ottawa Film Produc- tions, Ltd., and other members of Parlia- ment; W. H. Mc Williams, president Winnipeg Productions, Ltd., president Canadian Elevator Co., and a director of the Royal Bank of Canada; Major P. B. Wilson, president Sault Ste. Marie Films, Ltd., and vice-president Spanish River Pulp and Paper Co.; W. C. Franz, presi- dent Algoma Steel Corporation; The Honorable Tasker H. Cook, Mayor of St. John's, Newfoundland, and others, form- ing in each separate provincial unit a board of about twelve directors, repre- sentative of the financial, civic and polit- ical life of Canada. Expect Increased Patronage The general upward trend of pictures in Canada, these men aver, will mean in- creased patronage, which, in turn, will enlarge Canada's demand. Those in attendance at the meeting in- cluded representatives of Canadian Pho- toplays, Ltd., Northern Pictures Cor- poration, Ltd., Winnipeg Productions, Ltd., Sault Ste. Marie Films, Ltd., Prince Edward Island Films, Ltd., New Bruns- wick Films, Ltd., Halifax Films, Ltd., Newfoundland Films, Ltd., — each oper- ating under a provincial charter — and Ottawa Film Productions, Ltd., which has just finished "The Man from Glen- garry" and "Glengarry School Days," operating under a Dominion charter. Toledo Musicians and Houses to Compromise (Special to Exhibitors Herald) TOLEDO, O., Sept. 26. — The Toledo Theatre Managers Association and the Toledo musicians union are still negotia- ting over the coming year wage scale. Union officials are asking for an increase. This will be refused. It is expected however that the coming week will see the matter settled amicably by a compromise. Operators have just signed a new agreement. "What 6xkibitovs are saying about "Enclosed you will find check for which please extend my subscription to the HERALD for two more years. I could not get along without the HERALD as I think it has all the other trade journals combined backed off the map. Your 'What the Picture Did for Me' department is a wonderful help to us." — A. L. LIGHTER, Orpheum theatre, Mellen, Wis. * * * "It is with the greatest pleasure that I subscribe to the HERALD for two more years." — OTTO F. BoYER, Hippodrome theatre, North Judson, Ind. 46 EXHIBITORS HERALD October 7, 1922 Give Public Best Pictures and Get Behind Them Urges ELMER PEARSON General Manager of Pathe States That Industry Is Maying Rapid Recovery Throughout Country (Special to Exhibitors Herald) NEW YORK, Sept. 26. — Every exhibitor wants an "old-fashioned re- vival of patron interest in motion pictures," and that condition is possible, according to Elmer Pearson, general manager of Pathe Ex- change, who has returned to New York after a tour of the country. In the appended statement Mr. Pearson tells what he considers necessary be- fore that condition prevails: THROUGHOUT the course of my recent trip to the Pacific Coast, my sojourn there and the return journey, it was every- Left to right: Elmer Pearson with Hal Roach during Pearson's recent trip to the West Coast. where manifest that the picture industry was making a rapid recovery from what has been the longest and most severe period of depression it has ever experienced. "It was equally apparent that increased receipts at the box office had to main- tain themselves for several weeks longer than ever before in order to convince ex- hibitors that good times were really on the way. "I suppose we cannot blame the ex- hibitor for that attitude in view of what he has been through during the last year or more; but, of course, a regular good old-fashioned revival of patron interest in motion pictures cannot take place before the exhibitor demonstrates his own con- fidence in present and future possibilities by giving his public only the best, and getting behind it with his old-time fervor in advertising and exploitation. "Likewise, the increased rentals must make themselves felt through the ex- changes and back to the producers before that very essential of the industry's future gets fully active again in the pro- duction of wonderful pictures in suf- ficient numbers to sustain complete pa- tron interest. "Production activities in Los Angeles were, of course, greater than at any time during the last two years; but on every hand came the query : 'When are we going to start getting real returns on pic- tures made last year so that we can have real money with which to develop this MONEY MAKING IDEAS Which Have Been Used Successfully by Exhibitors to Build Up Their Patronage By P. J. BURFORD (Princess theatre, Doniphan, Mo.) Here is a way I find to make some good, easy money in the show business. I see all the merchants in town ; have them agree to pay me, say one dollar a week for one or two months, then I put on a free matinee Saturday. W here we show to 25 or 50 on a charge basis, we have 600 or 800 free. Have to run three shows at times. This gets the country peo- ple interested and any time they are in town at night, they usually come to the show. A town of any size at all should net an exhibitor $25 to $30. I give free tickets to merchants and they usually require a pur- chase of say 25 or 50 cent>. <>r payment on account before they will give a ticket to any one. Seme though, kick out of the traces and give them to any of their customers. We don't care though, for we have already got ours. By R. H. STUBBS (New Home theatre, Detroit, Mich.) I took this theatre in June. The first month I decreased the electric light bill $15 by watch- ing all unnecessary lights and turning them off. The old saying, "It pays to advertise" holds good here. Study for yourself what form of advertising gets the money. It can't be done accurately, but approximately i Characteristic scene in "The Fire Fighters," one cf the Roach-Pathe series of Our Gang comedies. big plan, or that, which has been mapped out for months?' "Fortunately, however, it is apparent that the market just now affords a few real big pictures that will suffice for the exhibitors' immediate needs, and beyond all doubt the returns on these will act as a further spur to production activities. But surely no exhibitor should hesitate to book all the good stuff available, be- cause there is not any too much of it, and he will need all there, is and more, to sustain patrons' revived but critical interest. "I was afforded an opportunity to see considerable product destined for early release on the Pathe progiam, and was much gratified to note uniform and splen- did improvement in quality which each of our producers has been able to effect. "Our new two-reel comedy program especially interested me, and I prophesy right now that the Hal Roach kid and animal series, known as the 'Our Gang' comedies, are going to eclipse any two- reel comedy product on the market. At every branch office I visited I was con- gratulated on these comedies by ex- hibitors who had viewed them. "The 'Snub' Pollard company was 'hit- ting on all eight,' and will make a big record for itself. The Hal Roach single- reel unit, which makes the Paul Parrott comedies, showed a most remarkable im- provement. As to Harold Lloyd — you should see 'Dr. Jack,' his latest comedy creation in five reels. Of course, until then no one will believe my statement that it is greater and funnier than 'Grand- ma's Boy.' "Energetic J. K. McDonald, producer of the Johnny Jones comedies, was ex- hibiting his customary activity in addmcr to his already popular series, of which it is my conviction that each is better than its predecessor. The Malobee company, making thrilling Westerns with Leo Ma- loney for the Pathe program, had ten subjects finished at the time the first one was released. The Ruth Roland com- pany has just finished a fifteen-episode Pathe serial entitled 'The Riddle of the Range.' which I am convinced will turn out to be in the 'Ruth of the Rockies' class. Frank Leon Smith has been work- ing over a year on the next Ruth Roland serial, the working title of which is 'Ruth's Million.' " Stork at Schnitzers (Special to Exhibitors Herald) NEW YORK, Sept. 26.— Mr. and Mrs. Joseph I. Schnitzer arc receiving con- gratulations on the birth of a baby daughter who arrived September 17. The news was heartily received when the F. B. O. vice-president announced it at the office. ^^^^^^^^^^^^^^^^^^ ^^^^^^^^^^^^^^^^^^ THE THEATRE Armistice Day Armistice Day, November 11, occurs on Saturday. Good theatres everywhere will make suit- able provision for inclusion of screen matter especially suitable for the occasion. Better theatres will accord American Legion posts permission to use their auditoriums for special exercises on the morning of that date, donating the services of the house staff and contributing in every way possible to the suc- cess of the ceremony. The theatre is incomparably qualified among American institutions for participation in en- deavors tending toward popularization and per- petuation of patriotism. Full exercise of execu- tive prerogative in behalf of that end is a moral obligation ignored by no representative Amer- ican business man. "The Chain Gang" Last week's office visitors included a chain theatre manager whose important statements ob- viously make it impossible to set down his name and connection. He said : "You are forever writing about the things theatremen could do but don't. I wonder if you know what the chain theatre man is up against. "I wonder if you know he has his picture thrown at him without regard to his clientele or his knowledge of what his people want, and too frequently at such a late date as to prevent any advance work of any kind. Do you know that it takes time to build up a theatre machine, to get a following, and that the chain theatre manager is jerked here and there about the circuit with- out rhyme or reason? Do you know just how well that 'chain' word fits?" Our reply is unimportant. The condition described, however, merits seri- ous consideration. Needless to say, an investigation is being launched by this department and such treatment as the subject is found to warrant will be accorded in clue time. Meanwhile, communications on the subject are invited. The Chicago The Ch icago theatre is one of hundreds that use magnificent white pianos for decorative purposes. In its magnificent foyer, on the broad promenade encircling the plaza (the word is permissible) where hundreds stand in wait for seat vacancies, stands such an instrument as might tempt a Hof- mann to extemporaneous performance — such an ^EPRACTICM^ T H E T H E A T R E T O D A Y instrument as stands mute from year end to year end in other foyers. But the Chicago theatre instrument does not stand mute. Its authoritative tones engage the ear of the waiting patrons mentioned. That's another reason why the Chicago theatre is the Chicago theatre. Enth usiasm Enthusiasm is a highly important factor in this business. Enthusiasm makes better pictures, better the- atres, better showmanship. Occasionally it makes mistakes, most of which may be avoided if judgment is exercised. Marked attention was drawn to the Chicago opening of "Nanook of the North" at Orchestra Hall, Chicago, when that widely-lauded pro- duction was advertised in the daily papers as the subject of warm praise at the pen of Frank Bacon, whose phenomenal "Lightnin' " is in its second year at the Blackstone theatre. A fac- simile of Mr. Bacon's letter was reproduced in the advertisement and we heard more com- ments regarding the same than have been evoked by any similar display in memory. Believing it advertising of unusual merit we prepared to reproduce it in these pages, only to be confronted subsequently with advertise- ments in the form of letters from Ed Wynn and Pauline Frederick, both appearing in stage pro- ductions currently. Enthusiasm engendered by success is respon- sible, we believe, for the undeniably expensive retardation of progress suffered as a result of this tendency. While it is of utmost importance that no dampening influence be brought to bear upon enthusiasm at any time, it is necessary if its normal benefits are to be realized that judg- ment be allowed due part in the shaping of theatre-public policies. Announcement Attention of readers is directed to page 51 of this issue whereupon "The Exhibitor Visitor," a series of articles by Harry E. Nichols, Field representative of "Exhibitors Herald," has its beginning. In his travels over America Mr. Nichols has built up an exhibitor acquaintance second to that of no individual and has acquired a knowl- edge of showmanship enriched by thorough familiarity with problems and requirements en- countered in metropolis and hamlet East, West, North and South. All the ripe exnerience ac- cumulated during years in the field guides his typewriter and his camera in the preparation of these articles. 48 EXHIBITORS HERALD October 7, 1922 Theatre Letters Personal Accounts of Constructive Showmanship Contributed by Readers of "Exhibitors Herald" Creamer Contributes Copy For Theatre Exploitation No good showman ever neglects picture exploitation. A good many otherwise good showmen do neglect theatre exploitation. To these, as to everyone, the slide copy contributed by John W. Creamer, Strand and Empire theatres, Chillicothe, Mo., is of exceptional interest. It is of such character as to make its use by all exhibitors advisable. Strand. See all there is to see and THEATRE EDITOR, Exhibitors Herald. Dear Sir : Just thought I would send in a little slide exploitation, hoping that same will be of interest to the readers of the de- partment. First, when I took over the exploiting and lobby displays, art work, etc., for the Strand, I noticed that our patrons, not having had lobby displays of coming at- tractions to look at previously, did not give their attention to my work. I had this copy made on a slide and run at every performance: Folks- How do you like our lobby dis- plays? When you are in the Strand, take a few minutes and look over the nifty displays of coming attrac- tions in the lobby. We put these up for you and want you to see them. Don't rush right in and out of the make yourself right at home. Thanks. At once there was a marked difference on our patrons' part. After they pur- chased their tickets you could see them strolling around our lobby viewing the displays and I have had many thank me for calling their attention to the coming attractions. Make your theatre an insti- tution, and let the people know that even if you do hold the keys to the place they are the real "boss." Next, being confronted with some op- position at a local church tabernacle, which was a fire trap, with no fire pre- vention of any description, with an open projection room, etc., I hit upon the fol- lowing slide, which we ran several times each week: Demand Safety First for your children's sake! The projection room of this the- atre is absolutely fireproof and Unknown Contributor Tells Successful Serial Policy The following contribution, detailing a successful policy of intro- ducing serials, came in on a "Money-Making Ideas" form in an envelope which gives no clue to the identity of its author. Unable as we are to trace its origin, we take this means of seeking its writer's identity. Cer- tainly it is a message meriting the light of publication. If the author will communicate with us credit will be given this space in the earliest possible issue. Here's luck. I might add that my second night was the best in two years, standing room only. I was young the last time that happened. EXHIBITORS HERALD, Chicago, Illinois. Gentlemen : • In starting the serial, "Hurricane Hutch," I advertised witli a bill which I sent to farmers by mail without any address, giving each delivery man two free passes, which makes them' do the job well. I also delivered around town. The day before the showing I told several boys I would show them the serial in the afternoon free and they came and brought a bunch of others. After showing them the serial I gave them all tickets and explained that these were good for that night if they brought another boy or girl with ten cents. Result : Twice as many kids as usual at night and the way they talked of the serial and Harold Lloyd in "Among Those Present" the next day gave me two days of business that I have dreamed about but have not seen for a long, long time. Try this, Brother. It worked with me. DEAR SIR: To the statement above regarding the giving of credit, we wish to add a word as to the rea- son therefor. As you know, the purpose of "The- atre Letters" is to give showmen with real ideas an opportunity to exchange views and sugges- tions to the end of improving box office conditions generally. While contributions received could be written up in newspaper style by us and the ideas in- cluded thus conveyed, we believe that the men who do things are better qualified to write about the things done than any other person. Certainly this method of presentation facilitates personal correspondence among contributors, and it is well known that many of the fast friendships existing fimong showmen of this country have been brought about in this way. We are glad to give your letter prominence, even without your signature; but we do not want this to be your last letter. We want you to become one of the growing circle using these pages regularly. Let us hear from you soon, and often.-W. R. W. equipped with fire prevention de- vices. The room and films are in charge of an experienced and care- ful projectionist. In case of a film fire all you would see would be a puff of smoke. There is no danger unless some fool cries "Fire." I trust that the readers of your depart- ment can make some use of these slides, even if they copy them word for word. I gain much from "Theatre Letters" and would like to see more people get busy and shoot in some of the money-making ideas that they use. Sincerely, JNO. W. CREAMER, Strand-Empire theatres, Chillicothe, Mo. * * * DEAR MR CREAMER: As we state in the introduction to your letter, we believe there is all too little theatre exploita- tion practiced, at least all too little good theatre exploitation. Further, we believe much of the responsibility for this general shortcoming is due to lack of good copy or lack of impulse to write good copy. Accordingly, we are glad to be able to present to readers the text you submit. In addition, we are going to suggest that some time when you feel like writing and have nothing in particular to engage you at the time (if such a condition ever arises in the life of a showman) you sit down and prepare for us a number of ex- ploitation messages such as you have included 'above. Undoubtedly you are better equipped for the assignment than ourselves, close as you are in contact with the public. The copy on the display advertising we con- HOYBURM THEATRE 1^1 615 Davit Street Evanston, Illinois Owntd aiJ Ojwed by THE HOYBURN COMPANY W G STURD1VANT. Manager PROGRAM SEPT. 11 TO SEPT. 16 THE STORM is con \nc/ IWonday, Tuesday, Wednesday September 11-12-13 Reproduction of front cover of W. G. Sturdivant's house organ for week dur- ing which "The Storm" was shown. The flags were in red and black and the design was also used on postcards as told in the accompanying letter. October 7. 1922 EXHIBITORS HERALD 49 A 24-sheet cutout is highly useful in lobby building, states Harry Van Noy, producer of the above display for First National's "The Silent Call." Mr. Van Noy's "Theatre Letter" describing bis successful competition with a local fair is presented on this page. When the county fair claimed the attention of Anderson. Ind., theatregoers, Harry Van Noy, Riviera theatre, did not close up shop. Instead, he sent motorcyclists to the fair ground advertis- ing "A Connecticut Yankee," the Fox production then showing. sider especially good. Not many advertisers ad- vertise advertising, despite the apparent logic of such a procedure. Your method of doing so is at once dignified and effective. It should become popular. Don't think that in making the suggestion that you write more copy of this character we are seeking to side-step the assignment. If you do not feel inclined to do so. let us know and we will attempt it. It certainly should be done. Glad that you gain from "Theatre Letters." We know other readers gain from your contributions. That chain of mutual benefit explains the existence of this department. Thanks, heartily, for helping sustain it. — W. R. W. "Oliver Twist" Campaign Volume Marfe Departure A DISTINCT departure in campaign book composition has been made by Harry D. Wilson and Walter Anthony of Jackie Coogan Productions in their serv- ice volume for "Oliver Twist." a work which all should examine. The book contains approximately 100 pages, devoted to arguments for the ex- hibitor— not to him. Fifteen pages set forth exploitation stunts all can use. Forty pages carry newspaper stories ranging from a paragraph to a column. Messages from producer and others engaged in making the picture to the exhibitor are included. Double truck rotogravure sections are in- serted here and there, containing scenes and cast portraits. A page of accessories is worthy of especial attention. A notable feature is the contract for ex- hibition, which makes up the last four pages. It is in four parts, with carbon paper between the pages. The exhibitor retains his portion, which remains in the volume itself with all other matter pertain- ing to the picture. Unusual as is the book as a whole and in its various details, the outstanding char- acteristic remains that it is directed for the exhibitor — not at him. It tries to sell the picture for him, not to him. Much credit is due Messrs. Wilson and Anthony for their enterprise and originality. Van Noy Follows Crowd to County Fair With Program In days gone by showmen closed up or resigned themselves to un- avoidable losses during Fair Week. "Them days is gone forever," at least in the case of Harry Van Noy, Riviera theatre, Anderson, Ind., who suc- cessfully contested the annual celebration's claim to patronage when he exhibited, during that period, Fox's "A Connecticut Yankee." But read about it. THEATRE EDITOR. Exhibitors Herald. Dear Sir: Enclosed find photograph of men rid- ing to advertise "A Connecticut Yankee." We had a big fair on, and everyone didn't go to the fair, either. We did fine busi- ness. The men rode around the race track and among the people, and that's the way we put it over with a small cost. We tied up with the Harley Davidson Motorcycle people here, making the stunt cost me $6.50. Also enclosed find photograph of lobby on "The Silent Call." A 24-sheet cutout helps to make a lobby at a small cost. HARRY VAN NOY, Riviera theatre. Anderson. Ind. DEAR MR. VAN NOY: As contrasted with the old policy of closing the theatre during Fair Week, a policy founded on the hope of losing as little money as possible, your method of going after the patrons stands out as 100 per cent showmanship. According to reports received there was a great deal of such closing done this season. Now that you've shown the trade it isn't necessary, or even good showman- ship, there should be less and less of it as time goes on. The motorcycle knight stuff for the picture in question has been widely used, but never to our knowledge to better purpose. In your case it ceased to be just exploitation and became theatre defense. As such, exploitation becomes an even more important factor in modern motion picture theatricals. The "Silent Call" lobby looks good. So does the unfinished print 0:1 the Talmadge cutout, which we were unfortunately unable to develop in time for reproduction. Altogether, your con- tribution deserves thanks from not only this de- partment but exhibitors at large. More will be appreciated. — W. R. W. Sturdivant Succeeds With Storm Signal for "Storm" "The Storm," Universal attraction now engaging theatre exploita- tion men's attention, offers varied angles. W. G. Sturdivant, Hoyburn theatre, Evanston, 111., scored heavily with the storm signal stunt which he describes in the following communication. THEATRE EDITOR. Exhibitors Herald. Dear Sir: I used an exploitation stunt when I ran "The Storm" this week. I first sent out the postcards on my regular mailing list. Then the weekly programs had the flags also on the cover. The three days I ran the show I had two sets of flags, which my wife made for me, hanging from the canopy in front of the theatre. These Northeast storm signals of the U. S. Weather Bureau cer- tainly showed up fine. Very trulv vours. W. G. STURDIVANT. Hovburn theatre. Evanston, 111. DEAR MR. STURDIVANT: While it is impossible to reproduce your storm signal in original color, we believe the caption under the reproduction will make the arrange- ment clear to readers. Certainly many should see the value of the idea and apply it. Sorry you didn't make a picture of the front, showing the flags draped from the canopy, but it is not difficult to imagine the effect. It is clear that your postcards and your program were readily associated by observers, giving your cam- paign the double effect of teaser and straight in- formative advertising. If we were adapting your idea to a campaign for the picture we would follow your example exactly, then go on to reproduce the design for window cards and, if our budget warranted it. one-sheets. Our attempt would be to bill the community like a circus, using the storm signal as the basis unit throughout. It is rather prob- able that some of the readers of this department will follow that line of effort: it is certain that many will use the storm signal. Many thanks for the contribution. — W. R. W. 50 EXHIBITORS HERALD October 7, 1922 Established Policy As Season Breaks a Palace Asset The Palace theatre at Hamilton, Ohio, faces the 1922-1923 season with bright prospects. Fred S. Meyer, managing director, whose activities occupy space in these columns consistently, has taken care of that matter by establishing the Palace policy definitely in the public mind. Not all showmen have done that thing, though all may. The story of Mr. Meyer's methods shows the way. As the summer neared a close, as mercurial relief seemed not far distant, at the period when the box office normally reaches its lowest point, Mr. Meyer took three columns of newspaper space to present his house policy to the public. As an introduction he quoted a Herald editorial, basing upon the lucid argument for good picture programs made therein his explanation of a policy which insists upon the best pictures obtainable and necessitates a sliding admission scale. His points are very well drawn and the make- up of his copy is such that its convincing power need not be dwelt upon. A short time later the official opening of the new season took place, marked by an intensive campaign for "Nice People," the attraction selected for the first dates. The preparation for this engagement was intensive. * * * A jazz band was engaged for the oc- casion. He built up the supporting pro- gram in such manner as to make it a thoroughly jazz occasion, picture being in effect a treatise upon that subject. As the last big push that started the ball rolling he engineered matters so as to evoke a two-column newspaper edi- torial headed "The Ways of the Censor" in which it was pointed out that censors are not only unnecessary but really do not perform the work they lay out for themselves. The editorial writer worked through the elimination of scenes in a recent news reel to the citation of "Nice People." Breaking just before the advent of the picture, it was timed to perfection. So much for the actual preparation of the public for the opening of the season. And this much barely suggests the work behind it all. * * * The "Paramount Week" advertisement reproduced on this page is a good sample of Meyer showmanship. The inclusion of the name of the only other theatre in Hamilton participating in celebration of the period was made voluntarily. This type of thing, this bigger-than-exploita- tion showmanship, is new. In its practice the Palace manager easily leads the field. Among the big pictures Palace patrons have seen thus early in the season are "Turn To the Right," "Blood and Sand" and "If You Believe It, It's So." For "Turn to the Right" a two-column HAMILTON joins in the national demonstration of die better motion pictures rj\ 5tJ?Annual _ u^arumount WEEK Celebrating Better Pictures at all the Better Theatres The parte ti m thcatrr lobbies evprywSerf Go in wherever vow Kt iqu' »i"ck crjnv uom* iwovf (h* pviifyu)| Tbt • {] Come in — its - LPammomt ' at Philadelphia, the the Pathe serial. "The Timber Queen." Masquerader" in a San Francisco picture being Paramount's "Blood and at the Ottoway theatre, Charlotte, window display. Sand. X. C. I 111* II \MI l«s Kill A I K. II I "©f Xtmnl JFtomf" IS H»K THE II I A It I ^brwrj Talmage £\ltller Theatre STANLEY CHAMBERS. Miller theatre. Wichita TUNNELS N'EVERYTHING depicted the spirit devised this novel cigar-lighter hanger to advertise First of Fox's "The Fast Mail" in the lobby of the Blackstone xt_»: 1>_ i.-r-u. 1 ci >> theatre, Pittsburgh, as photo shows. National's "The Eternal Flame 54 EXHIBITORS HERALD October 7, 1922 ADDED AT TRACT I C Npal Burns "That Son of a SH« TME LATEST Christie Gomcdy Christie Sets Pace in Short Subject Field CHRISTIE Film Company, long identi- fied with the advancement of the short subject, sets a fast pace for com- petitors to follow in the matter of ex- hibitor advertising service with its in- auguration of a mat and cut service for users of its product. Specimens repro- duced in this column show the quality of the material provided. The highly effective line drawings which have been used for some time in Christie subtitles are made the basis of the designs. Mats, one inch by one col- umn, are provided or cuts may be had from the company, 6101 Sunset Boule- vard, Los Angeles. Lettering and design are such that incorporation of the mate- rial in theatre advertisements is made a matter of utmost facility. As a test of the utility of the service we suggest that readers clip from this column the reproductions made and superimpose them upon current adver- tisements. Position is found to be who'ly optional. Harmony with other content matter is invariable. It will be noted that the names of star players are given in each instance, a pro- vision of utmost importance to theatre- men, as pointed out in the recent series of short subject articles in this depart- ADDED ATTRACTION PARDON MY GLOVE BOBBY VERNON^ <£^ "0 Christie Gomedy With BprizePftl thrti a\nockotst' ment. Neal Burns and Bobby Vernon, modestly advertised to date, have won a substantial following.. When the Chris- tie cuts have been in use for a consider- able period the box office value of that following will be appreciated. The Christie innovation is timely. At the opening of a new season it makes adoption of a policy providing for the proper advertising of short subjects a very simple matter at least in the case of this product. Much credit is due the organization for constructive enterprise. * FINAL EXTRA * PATHE NEWS No. 76: Harding Vetoes Bonus Bill — Russian Battleships Junked — New Warship Weighs 500 Pounds — Assistant Secretary of Commerce Tours Alaska — The Burning of Smyrna — Third Meeting of League of Nations — To Celebrate America's Navy Day — Hurricane II Wins Los Angeles Race — Territorial Specials. SELZNICK NEWS No. 1076: 10,000 Watch Log Rolling Contest — French Artist Bequeathes Garden Colors to France — Clowns Entertain Los Angeles Crippled Kiddies — Denby Invites Coun- try to Celebrate Navy Day — Tilden Wins Na- tional Singles Trophy — "What Are They Doing Now?" — Motor Boats Race on Pacific — Scotch Clansmen Gather at Braemer, England — New York Arrivals and Leavetakings — American Ar- tists Study and Work in Normandy. SELZNICK NEWS No. 1077: Chinese Stu- dents Here to Study — Demonstrate Safeguard for Faulty Planes — St. Louis Turns Out Biggest Baseball Crowd — Motorcycle Polo Played in Chicago — "Women's Supplement*' — Japanese Grand Opera Star Arrives — Cartoon — France Honors Roosevelts — Take Frisco Dogs' Nose Prints — Furore in Wall Street. FOX NEWS No. 97: N. Y. Mounted Police Rehearse for Field Day — Drive for Veterans* SK~» □ I A I TO THREE BIG DAYS 1 V# TUE. WED. THUR. Don't Miss This Sheik When An Arab Sees A He Wants^HE Play- Woman TAKES HER WILLIAM PD> 'scsorrs DON'T MISS-THE ARAB KISS READ WHAT OTHERS SAY ABOUT THIS GREAT PLAY "Axiblia Love,'* with John Gilbert— This picture is every bit as good as The Sheik, in fact my patroos told me that they liked it better. If I had known how good it wtt I would have advertised it as much es I did The Sheik and cleaned up. — Wm. E. Trftgsdorf, ] ■ theatre, Neillsville, Wis.— Small town patronage. "Arabian Love." If Fox will send you a good print on this, you can stop on this on* harder than you did on "Sheik." Mr patrons told me they liked tbis one belter than "The Sbeik," although Gilbert doesn't wear any patent leather hair. Advertising, did not ad- vertise this halt enough. Patronage, small town. Attendance, very good. Wm. E. Tragi- I TO RS HERALD October 7, 1922 DIGESVPICTURESo/ tAeWEEK WHAT is the secret of good picture making? What makes one picture stand out head and shoulders above the others? What is the reason certain pictures can play return dates, while others are hurriedly forgotten? It takes more than good acting, good camera work, good sets and fine direction. It takes a good story and a combination of the above. D. W. Griffith says "Make them laugh, make them weep, make them wait." Griffith carefully plans his pictures. It is said after he completed "Orphans of the Storm" he re-cut and retitled a greater part of it fol- lowing its first showing. He had learned to do it better — to supply a punch that he had overlooked, and it added tremendously to the picture's value. The director who knows how to inject heart interest into his pictures, linked with action, naturally executed, who has human people, doing human things, and puts in the tense human notes true to life, makes pictures that are successes. Picture theatre patrons want to see pictures that depict life as it is, living characters doing what they would like to do themselves, and the picture that stirs the emotions and drives home this feeling will win every time. W hat is wanted is not more money expenditure, larger casts, costlier sets, but the careful thought, attention to detail, careful casting, with an eye to good characterization, and a well-written story and C( mtinuity. Tin- day of the cheap picture is rapidly passing. The amateur director and experimental producer will continue to make pictures but the market for their out- put is narrowing down to a few small exchanges and state right film buyers who have a hard time placing them in the first-class houses at any price. — J. R. M. •'Till'. MAX WHO PLAYED GOD" (United Artists) with George Arliss in the leading role will doubtless rank as one of the year's greatest pictures. Mr. Arliss surpasses in sympathy and acting any of his previous characterizations. It is a story that presents a new theme in a new way and will have an unlimited appeal with picture audiences. We unhesitatingly recommend it. "THE VALLEY OF SILENT MEN" (Pat* mount) BCOrea most forcefully by sheer beauty of scenic background. Its snow stuff is overpowering in its immensity. Alma Rubens and Lew Cody capably lead a well cast support through the stages of its not over complex but sufficient story. James Oliver Cur- wood wrote the story. The attraction is substantial screen material, worthy of the Cosmopolitan- Para- mount trademark. "AFFINITIES" (Hodkinson) is a comedy-drama featuring Colleen Moore and John Bowers from a story by Mary Roberts Rinehart. It holds average interest, moves fast and as a whole proves satisfactory as light entertainment. About six reels in length. "MISSING MILLIONS" (Paramount) is a crook drama starring Alice Brady, adapted from one of Jack Boyle's stories. Joseph Henabery directed and the nction is fast, although at times disconnected and illogi- cal. However, it is better than the average crook story and should give general satisfaction. . "WHY DO MFX MARRY" (Unity) is an Italian picture which is marked with luxurious settings and presents an interest-holding story. It is a much better attraction than many of the foreign productions re- cently shown in this country. It is in five parts and features Edy Darclea in a dual role. "THE ISLE OF DOUBT" (Playgoers). This is a well handled production in which the solution of the eternal triangle carries the locale from civilization to an uninhabited island where a woman is shown by nature the man she loves. Interestingly told and well acted. Six reels in length. "WOLF LAW" (Universal) is a good, brisk Mayo subject. It concerns a youth who is unjustly accused of murder and theft, and his trying experiences while hiding from the law. Tense drama, well enacted, and carefully directed. "rill". YOSEMITK TRAIL" (Fox) is Dustin Earnum's latest, a thin story of love and treachery. The beautiful scenery is its principal appeal. Irene Rich, Walter McGrail, Frank Campeau, W. J. Ferguson and the star were wasted on this poorly constructed story. REVI EWS THE CAST John Arden- George Arliss Marjorie Blaine Ann Forrest Carter Ivan Simpson Phillip Stevens Edward Earle Mildred Arden . . Erne Shannon A Little Girl Miriam Battista A Little Boy Mickey Bennett A Young Woman Mary Astor A Young Man Pierre Gendron An Old Woman Margaret Seddon An Old Man D. Walsh Directed by Harmon Weight — seven parts. GEORGE ARLISS IX THE MAN WHO PLAYED GOD (EXITED ARTISTS) Worthy to rank as one of the greatest pictures of the year. Mr. Arliss surpasses in sympathy and acting any of his previous characterizations. It is censor-proof and will send any audi- ence away happy. Will undoubtedly be a big money maker for exhibitors. Adapted from Jules Eckert Goodman's play founded on Gouverneur Morris' story of same name. GEORGE ARLISS in "The Man Who Played God*' brings to the screen a story that is new. a theme as big as all humanity and an acting company that renders seeing of the picture a sheer delight. Xot excepting ■'Disraeli,*' his artistic achievement of last year. Mr. Arliss, by his fine sense of the dramatic, his quiet, even poise, his tenderne.-^ and emotional strength, gives to the screen in '"The Man Who Played God" an entertainment of greater artistic worth than anything he has done before. His supporting company, from little Miriam Battista. to the oldest member of the cast, is superb in every respect, and in the direction great credit reflects upon Harmon Weight. The story is smooth running, fast of action, the settings arc more than excellent and the lighting and photography is of an unusually high order. As John Alden. a world famous musi- cian who is compelled to give up his career owing to the affliction of deafness, but who finds an even greater service to humanity by "playing God." Mr. Arliss' work will long be remembered as dra- matic creation paralleling anything seen on stage or screen. Mr. Arliss is not alone in artistic ac- complishment. Margaret Sedden does a "liit" that stands for thin cameo relief and makes a really big moment of a scene which less sincerely played might have proved merely incidental. Ann Forest, as the wife of the musician, is sincere and convincing in a rather difficult part. Effie Shannon in a minor role makes it stand out by intelligent acting and quiet reserve Little Miriam Battista provides both comedy and pathos as a waif, and the great beauty of this tiny Italian actress never has been seen to better advantage. Another youngster. Mickey Bennett, acts with real ability as the companion of Miriam, and much of the charm of the picture is due to the scenes which Mr. Arliss plays with these refreshing chil- dren. Edward Earle and Ivan Simpson are excellent as Philip Stevens and Carter, a butler, respectively. Others in a splendid companv are Marv Astor, Pierre Gendron and J. D. Walsh." The story is from a play "The Silent Voice" by Jules Eckert Goodman, founded on the Gouverneur Morris storv. "The Man Who Played God." John Arden. a world-famous pianist, is about to give his farewell concert before Royalty in Paris when the building is almost shattered by a bomb thrown by two anarchists. The shock strikes Arden stone-deaf. Six months later the great musician who has had the world at his feet is living in a tomb of silence in his New York mansion. He is about to give up all hope of making anything out of his life when, through a knowledge of lip- reading, he is enabled to "read" the ex- pressions of a young couple seated in the park opposite his home. He learns through their conversation of the trage- dies of the world about him, many of them far worse than his own affliction. He decides to "play God" to these un- fortunates, and help in a material way to answer their prayers. He is enjoying the fruits of this service when he learns, quite accidentally, that his wife and a young admirer are on the lips of society through their constant association. Be- lieving his wife unfaithful to him. he casts her aside and. crushed and broken, tries to find solace in silent communion within the portals of a church for which he has provided a magnificent organ in memory to his mother. He becomes faint while passing through the church and falls heavily to the floor. The blow restores his hearing, and in the ecstasy of again being able to play his beloved music, he seats himself at the organ and sends forth his heart's thanks in a volume of sweet sounds. His wife, repentant and search- ing for him. finds him there at the altar and he understands that she still loves him. In the final scene the man who has brought so much good cheer to others through his efforts to play God. himself receives the reward of health and happi- ness. ALICE BRADY IN MISSING MILLIONS (PARAMOUNT) Far frcm being the best thing Alice Brady has done, but rapid action, interesting and mystifying crook situations, coupled with an ex- ceptional cast should make "Miss- ing Millions" a satisfactory offer- ing. Joseph Henabery director. Length, 5,870 feet. Crook stories have a certain appeal which make them attractive to manv amusement seekers, and in transforming Jack Boyle's stories to the screen Director Joseph Hena- bery has lost no opportunity to make "Miss- ing Millions" an interesting picture. As Mary Dawson, the co-partner of "Boston" Blackie in criminal operations. Miss Brady gets all there is out of the part, which is not especially adapted for the display of the talent she has shewn in many of her former pictures. David Powell is cast as "Boston" Blackie and while he makes a handsome crook, he is not par- ticularly convincing in the part As Jim Franklin, ruthless money making broker. Frank Losee gives an impersonation that is all that can be expected even from that sterling actor. All the others in the cast are good. The action is fast — so fast at times as to cause it to lose the point of continuity — and many of the situations are illogical and disconnected. However, in spite of this "Missing Millions" is better than the aver- age crook picture. The story opens in a fashionable Long Island home where Mrs. Franklin is giving a party. "Boston" Blackie and Mary Daw- sen, as crooks de luxe, gain admission and with the aid of a confederate, steal Mrs. Franklin's diamonds. Franklin is noti- fied of the loss and starts home from his Wall street office. At the same time Mary's father. Tom Dawson, returns to N*ew' York from a sanitarium. Franklin is attacked by a thug. Dawson comes to the rescue, is arrested and convicted of the crime. He is sent to prison where he dies. Mary determines to get revenge and learn- ing in some mysterious way that Franklin is expecting a shipment of gold on a liner, the arrival of which will save him from bankruptcy, plans with "Boston" Blackie to steal the gold. This they do on shipboard by devious and complicated methods, land- ing the huge bulk of gold in a manner that would make customs inspectors wonder what they were there for. The purser of the ship is suspected and arrested for the theft of the gold. Mary is advised that the police plan to "railroad" the young purser as they- did her father. She tells Blackie that her father would not like this, so they return the gold to Franklin, who has been raided and ruined by his Wall street enemies, the purser is freed, and the romance between the two de luxe crooks culminates in their marriage and a wedding trip to_ Coney- Island with carfare as their entire fortune. 58 EXHIBITORS HERALD October 7, 1922 SPECIAL CAST IN THE VALLEY OF SILENT MEN (PARAMOUNT) Curwood melodrama with a strong mystery element and magnificent scenic background. A good cast headed by Alma Rubens and Lew Cody, the latter as hero. North country atmosphere authentic. Good direction by Frank Borzage. Seven reels. By audience comment as well as by individual reaction, the scenery against which "The Valley of Silent Men" is enacted is more impressive than story or delineation. Which is in no sense an un- toward reflection upon the latter, as the snow stuff involved is quite the most magnificent currently visible. It must be seen to be appreciated. The story is of Curwood pattern. It has, in addition to the usual direct nar- rative, a mystery twist which is an asset and the animals are omitted. Mounted police figure importantly and with justi- fication in the plot. Alma Rubens is the lead, portraying a picturesque mountain daughter and doing it well. Lew Cody is a better hero than he has been a villain in innumerable former assignments. Joe King and George Nash have important minor roles. Special mention must be made of Mario Majeroni, one of the unforgettable trio of bad men in "Tol'able David," whose role in this picture is less terrible but is depicted with the same forceful realism. The subject as a whole is interesting and convincing. It permits of no laxity in attention throughout its length and de- livers satisfaction at its termination. It offers numerous exploitation suggestions and should give thorough satisfaction to observers attracted. COLLEEN MOORE IN AFFINITIES (HODKINSON) A comedy drama of average inter- est. Adapted from a "Saturday Evening Post" story by Mary Roberts Rinehart. Moves fast for the most part and will probably prove satisfactory as light enter- tainment. Directed by Ward Lascelle. Six parts. "Affinities" is a comedy drama of the program type, pleasing in a mild way by virtue of its fast moving propensities and various humorous incidents from time to time. These latter, however, are too few and far apart to give it any great distinction as a provoker of mirth. The fact that it is from a Mary Roberts Rine- hart story, combined with the popularity of the star, should carry considerable weight at the box office, however, and the work of the star is commendable at all times. The production is well photographed and antics where an old sheriff bobs up time and again while pursuing an escap- ing couple are well done and quite funny at times. John Bowers contributes an important part in an effective manner. The story tells of Fanny IllinKton, lady of wealth and leisure, whose husband is wrapped up in golf to the seclusion of his wife. Another married man "whose wife does not understand him" is inter- ested in her. They frame an affinity party and with other couples they sojourn to an island for the day. Here every- thing goes wrong and the other people leave, failing to return for Mrs. Illing- ton and her 'affinity.' A wild ride fol- lows in which she endeavors to return home before her husband gets back. She finally confesses the plot to him, where- upon he admits that he was one of the party which had pursued them and that he had been led into a similar affair. Everyone is shown that their own hus- bands and wives, respectively, are the ones whom they like best and who most thoroughly understand them. Dustin Famum in a scene from "The Yosemite Trail" (Fox). DUSTIN FARNUM IN THE YOSEMITE TRAIL _ (FOX) A disappointing picture. Conven- tional tale of steadfast lover, con- fiding heroine and tricky villain. Beautiful backgrounds wasted on poor story. Directed by Bernard J. Durning. Five reels. There's a million dollars worth of scen- ery in "The Yosemite Trail." The entire story was filmed against backgrounds of rare beauty, with Yosemite Falls in the distance forming a most pleasing and wonderful picture. But the story is thin. Farnum and the balance of the excellent cast were wasted on this Ridgwell Col- lum opus. Jack Strumwasser wrote the scenario, which concerns Jim Thorpe who seeks the hand of an authoress, Eve Marsham. His cousin, Ned Henderson, double crosses him and wins her prom- ise of marriage. Jim goes away for a year and upon his return learns that Ned is gambling and drinking and neglecting Eve. The stage coach is held up and suspicion is thrown upon Jim and Ned. Jim is arrested and about to be hung. Rather than expose Ned pnd cause Eve suffering he keeps silent. Ned then con- fesses as he dies from a bullet wound, and Eve and Jim "start in a brighter road of sunshine and contentment." SPECIAL CAST IN WHY DO MEN MARRY (UNITY PICTURES) Unusually good foreign picture of- fered on the state right market and should go well, due to elabor- ate settings and an interest-hold- ing story. Features Edy Darclea, who had impressive part in "Nero." Five parts. Genina, di- rector. I'nity pictures contributes to the state right market an Italian made picture which gives promise of being a much bet- ter attraction than many of the foreign productions which have recently been shown. It is marked with luxurious set- tings and the unfolding shows a care- fully prepared scenario, good photography and splendid direction. Edy Darclea, who so ably played the slave girl in "Nero," is given a double role in this production and the double exposure work compares favorably with any yet shown. She is first seen as Flavia, a favorite of royalty and later as Mousse- line, an actress who impersonates the lady of royalty. The story opens with the Duke of Glendome and Count Madoc, the latter a dissolute spendthrift, both trying to marry Flavia. The Duke loves her and the count is after her money. The duke and the count make a wager by which the first to marry is to receive $10,000 from the other. Madoc elopes with Mousseline, who bears a striking resemblance to Flavia. Soon after the duke marries Flavia. Madoc, believing he has been tricked into the wedding with Mousseline by the wager, determines to get revenge and at the same time mulct the duke out of a large sum of money. By representing Mousseline as Flavia during their travels Madoc clouds the name of the girl the duke has married and brings about a separation between them. Returning to the duke Madoc of- fers to explain and clear Flavia's reputa- tion if paid a large sum of money. In- stead of this settlement the duke and Madoc fight a duel with pistols and the latter is killed. FRANK MAYO IN WOLF LAW (UNIVERSAL) A corking good Mayo picture. In- teresting story, brisk action and can be recommended where tense drama and good characterization appeals. Directed by Stuart Pa- ton. Five parts. This is a story of the early 60's when Missouri was pretty far West and law- less bands living in the Ozark mountains terrorized the vicinity. It has an excit- ing and realistic cross country horse race; several stirring scenes with an outlaw band and a thrilling and convincing es- cape. Mayo, in the role of Jeff D'Croteau, son of a wealthy Missourian, gives a good ac- count of himself. Harry Carter, Dick Cummings, William Quinn and Sylvia Breamer render good support. The drama is replete with dramatic situa- tions and is well photographed and di- rected. Young D'Croteau is entrusted with a sum of money which he is to deposit in the town bank. It is the day his father's horse Nero is pitted against Dr. Roman's steed, Red Shot, at the county fair. The bank is closed and Jeff goes to the races with his employers' money. He bets on Nero and wins but in a brawl into which he is drawn in a road house he is accused of shooting Dr. Roman. He flees to the border to await the outcome of the shoot- ing, leaving the bank deposit with a fel- low clerk, who. being short in his ac- counts, uses it for his own uses and ac- cuses Jeff of theft. He hides in the mountains in a retreat of lawless cut-throats and finds he can- not escape when he wants to return to clear his name. Here he finds Francine Rodney held in captivity with her father. How he escapes, and saves Francine. also exposes the clerk who stole the bank de- posit, makes up an exciting and alto- gether pleasing finish to the storv. October 7. 1922 EXHIBITORS HERALD 59 Quarterly Index to Pictures From July 1 to September 30 "ALWAYS THE WOMAN." Goldtvyn July 2!) "ABOVE ALL LAW." Paramount Aug. 12 "BARB WIRE." Sunset Sept. 23 "BORDERLAND." Paramount Aug. 12 "BLOOD AND SAND." Paramount Aug. 20 "BONDED WOMAN." Paramount Aug. 2tt "BROADWAY ROSE." Metro Sept. 16 "BASHFUL SUITOR." Hodkinxon Sept. 10 "BURNING SANDS." Paramount Sept. 30 "COLLEEN" OF THE PINES." F. B. O, Aug. 12 "COUNTRY FLAPPER." Producers Security Aug. 20 "CAP'N KIDD." Serial Snles Sept. 2 "CAUGHT BLUFFING." Universal Sept. 10 "CURSE OF DRINK." W. & N Sept. 10 "CONFIDENCE." Universal Sept. 23 "CRUSADER." Fox Sept. 30 "DIVORCE COUPONS." Vitagraph July 8 "DON'T SHOOT." Universal July 2» "DICTATOR, THE." Paramount July 2» "DUSK TO DAWN." Pathe Aug. 20 "EYES OF THE MUMMY." Paramount July 15 "EAST IS WEST." First National Sept. » "ETERNAL FLAME, THE." First National Sept. 10 "ESKIMO." Fox Sept. 30 "FACE TO FACE." Playgoers Sept. 23 "FOR BIG STAKES." Fox luly 1 "FOR THE DEFENSE." Paramount Julv 1 "FOOL THERE WAS, A." Fox July 8 "FAST MAIL." Fox July 15 "FORGET ME NOT." Metro Aug. 12 "FLESH AND BLOOD." Western Pic. Exploitation. . Vug. 1!> "FIGHTING GUIDE." Vitagraph Sept. 2 "FORTUNE'S MASK." Vitagraph Sept. 0 "GHOST BREAKER." Paramount Sept. SO "GIRL WHO RAN WILD." Universal Sept. 30 "GRANDMA'S BOY." Pathe Vug. S "GIRL'S DESIRE, A." Vitagraph Vuk. "GALLOPING KID, THE." Universal Sept. » "HER NIGHT OF NIGHTS." Universal Julv s "HALF BREED." First National July 8 "HURRICANE'S GAL." First National July 2!> "HOPE." Trinrt Vug. 5 "HER GILDED CAGE." Paramount Vug. » "HOW WOMEN LOVE." Whit. Bennett Sept. 2 "HANDS OF NARA." Metro Sept. 1» "HONOR FIRST." Fox Sept. 10 "HEART'S HAVEN." Hodkinson Sept. l(i "HEROES AND HUSBANDS." First National Sept. 23 "IN THE NAM E OF THE LAW." F. B. O lulv 20 "IF YOU BELIEVE IT, IT'S SO." Paramount Vug. 9 "JOHN SMITH." Selznlck July 1 "JUST TONY." Fox Sept. !» "KICK BACK, THE." F. B. O Vug. 5 "LIFE'S GREATEST QUESTION." C. B. C July 15 "LOADED DOOR." Universal Vug. lit "LIGHT IN THE DARK." First National Sept. 10 "LITTLE CHILD SHALL LEAD THEM." Fox . . Sept. 16 "LOVE IS AN AWFUL THING." Selxnick Sept. 23 "LONG CHANCE." Universal Sept. 36 "LITTLE W ILDCAT." Vitagraph Sept. 30 "MONTE CRISTO." Fox July J "MY FRIEND THE DEVIL." Fox July 28 "MARRIED FLAPPER." Universal Vug. o "MORE TO BE PITIED THAN SCORNED." C. B. C. Vug. 12 "MARRIED PEOPLE." Hodkinson Vug. 19 "MASQUERADER." First National Sept. 2 "MOONSHINE VALLEY." Fox Sept. 23 "MAN SHE BROUGHT BACK, THE." Playgoers Sept. 16 • NANOOK OF THE NORTH." Pathe July 1 "NICE PEOPLE." Paramount Aug. 26 "NEW TEACHER." Fox Sept. 2 "OUR LEADING CITIZEN." Paramount July 1 "OATH BOUND." Fox Aug. 18 "PERILS OF THE YUKON." Universal July 15 "PAID BACK." Universal Aug. 19 "PRINCE AND THE PAUPER." Independent Sept. 2 "QUEEN OF MOULIN ROUGE." Am. Releasing Sept. 2 •ROSE O' THE SEA." First National July 15 "RICH MEN'S WIVES." Al Lichtman Sept. 2 "STORM." Universal July i "SON OF THE WOLF." F. B. O July • SNOW SHOE TRAIL." F. B. O Sept. "SHERLOCK BROW N." Metro July "SELF MADE MAN." Fox July "SLIM SHOULDERS." Hodkinson Sept. "SMUDGE." First National Sept. "SIREN CALL." Paramount Sept. "TIMOTHY'S QUEST." Am. Releasing Sept. 23 "TOP OF NEW YORK." Paramount July 8 "TRIMMED." Universal July "TRIP TO PARAMOUNTTOWN." Paramount July "TROOPER O'NEIL." Fox Aug. "TOP O' THE MORNING." Universal Aug. "THROUGH THE STORM." Pathe Aug. •IP IN THE AIR ABOUT MARY." Pathe July "UNDERSTUDY." F. B. O Aug. "UNDER OATH." Selznick Vug. "IP AND AT 'EM." F. B. O Sept. •1 NllEft TWO FLAGS." Universal Sept. 16 "VEILED WOMAN." Hodkinson July 28 "WHITE SHOULDERS." First National Sept. 30 "WOMAN OF NO IMPORTANCE." Selznick July 8 "WHILE SATAN SLEEPS." Paramount July 15 "WOMAN WHO CAME BACK." Pathe July 15 "WHAT'S WRONG WITH THE WOMEN?" Equity Aug. 19 "WILDNESS OF YOUTH." Graphic Sept. 2 "WHEN HUSBANDS DECEIVE." Pathe Sept. 2 "WOMAN HE LOVED." Am. Releasing Sept. 9 "YOUNG DIANA." Paramount Aug. 8 16 5 12 10 8 5 12 !> •YOUTH MUST HAVE LOVE." Fox Sept. 23 WYNDHAM STANDING IN THE ISLE OF DOUBT (PLAYGOERS) A well handled production that should give general good satis- faction. Story holds the interest and leads up to the solving of the eternal triangle on an uninhab- itated far-away island. Directed by Hamilton Smith. Six parts. With a cast composed of Wyndham Standing, Dorothy Mackaill, George Fawcett and other capable players carry- ing out a story which, while not espe- cially new as screen material, is never- theless of absorbing interest, "'The Isle of Doubt" is a picture of qualities that make it worth while entertainment. It is well produced and directed, the locale in the last few reels shifting to an uninhabited island where a woman, alone with two men, is shown by nature which one she loves. Up to this point interest is well maintained and the story keeps the atten- tion focused on the screen unfalteringly. The pleasing vein in which the story runs is probably best conveyed by a syn- opsis of the theme which revolves about a young woman who agrees to marry a man she does not love in order to obtain from him a large sum of money through making his life so miserable that he will be forced to divorce her. Married, she starts her campaign but her husband, an explorer by profession, learns of the plot and shanghais both his wife and her secret lover off to a distant island. Here he proves to her that her lover is un- worthy of her and she, at the same time, learns that her husband is really the bet- ter man of the two. ALL WET (FOX) Al St. John brings home the bacon in this two reeler. The undersea stuff about as funny as anything that has ap- peared of late. The plot is the well known one of "the villain still pursues her" but the stunts are well conceived and the laughs are frequent. Don't pass up "All Wet." It's worth the money. I £ I1 Wyndham Standing in a scene from "The Isle of Doubt" (Pathe). THOMAS MEIGHAN IN MANSLAUGHTER (PARAMOUNT) One of the best, if not the best, yet made with this popular star, and the same may be said of Cecil B. DeMille and his direction. In- tensely holding throughout its entire nine reels and should prove an attraction away above the average. Thomas Meighan, ably aided by excellent direction and a splendid cast, will add much to his already enviable popularity by "Man- slaughter," his latest picture shown for the first time by Paramount at the Rivoli thea- tre, New York, last week. Although unusually long for a program picture — its footage being in excess of 9,000 feet— so keenly interest-holding is this splen- did production that it seems all too short. With the opening scene one gets right into the gripping story and is held by its force- fulness to the final fadeout. With many excellent pictures to his credit Mr. De Mille adds no small lustre to his directorial honors by the making of this pic- ture. Taking his story from the popular novel by Alice Duer Miller, he has trans- ferred it to the screen so ably that its in- terest is greatly enhanced. The story is one of contrasts, displaying many characteristic De Mille scenes of gor- geousness handled in a strikingly spectac- ular manner. Dan O'Bannon, a district at- torney, is in love with Lydia Thorne, a <>0 E XHIBITORS HERAL 1) October 7, 1922 capricious wealthy girl who, while speeding in her automobile, kills a motor policeman. O'Bannon, as district attorney, is compelled to prosecute her. Dared by her to attend a birthday party she is giving at her home, he goes and is shocked by the gaity of the fast set in which . she moves. As a comparison, he paints a mental picture of the downfall of Rome. This is shown in all its splendor and pro- vides the opportunity for the spectacular gorgousness of setting which adds much to the entertainment value of the picture. O'Bannon is shown as Alaric, the Goth, and Lydia as the most beautiful and profligate woman in Rome. There is a gladitorial combat and the scene is brought back to the present by the picture of two young girls boxing in a regulation ring for the enter- tainment of the jaded guests at Lydia's birthday party. At trfe trial, through O'Bannon's efforts, Lydia is convicted of manslaughter and sentenced to a term in prison. O'Bannon calls on her in prison. She attacks him and •collapses in delirium, in which she fancies she has shot O'Bannon in the courtroom. On recovering from her delirium she real- izes that she" loves him. In the meantime O'Bannon. in remorse over sending the girl he loves to prison, dissipates, neglects his duties and gradually sinks into the depths. After her release from prison Lydia en- gages in humanitarian and uplift work, and during this she again meets O'Bannon, now a derelict. He reforms and later regains his prestige and is a candidate for governor. When told that Lydia, as a former convict, can never become the wife of the governor, O'Bannon relinquishes his aspirations de- spite her protests and finds happiness in her love. „, ,, . , As the district attorney, Mr. Meighan gives his usual finished performance and as i.ydia Thome, Leatrice Joy is at all times charming and convincing. The remainder of the cast, which includes Lois Wilson, George Fawcctt, Julia Fay, Edythe Chap- man, John Miltern and Jack Mower, is more than acceptable. ".Manslaughter" should prove a good drawing card for any exhibitor and a star attraction in places where Meighan is a strong favorite. Change Publication Order Of Hallroom Boy Films "The New Mama" is the second pub- lication on the new Hallroom Boys com- edies series being state righted by C. B. G; Film Sales Corporation. This is instead of "A Tailor Made Chauffeur" which was previously an- nounced as the second film. "A Tailor Made Chauffeur" will be issued third in the scries. Reissues Films Starring Jane and Katherine Lee Jane and Katherine Lee, youthful stars, have been brought back to the screen by Fox Film Corporation in revised and re-cditcd versions of some of their former successes. The pictures have been edited by Ralph Spincc and cut down in two reels. The first of the series of the comedies is called "A Pair of Aces." Name Mix's New Picture The Tom Mix picture that was origin- ally given the title of "A Kiss in tin Dark and then changed to "Blood Will Tell," has again been changed and will be published under the title of "Do and D ire " Noted Author Films Her Own Novels GENE STRATTON PORTER, one of the most universally read of liv- ing novelists, announces that she will begin produc- i n g immedi- ately under -her personal super- vision the stories which have given her a n interna- tional audience, among them being "The H a r v e ster," "M i c h a e 1 OUallnr a n, ' "The Girl of the Limber- lost," "Laddie," "Her Father's Gene Stratton Porter Daughter" and others. "Michael O'Halloran" has been chosen for the initial feature, and it will go into production immediately at the Thomas H. Ince studios with a special cast portraying the fiction characters. No distribution arrangements have been decided upon definitely, although a number of leading organizations, it is said, have expressed their interest in the project. Mrs. Porter has a record of 10,000,000 book sales in the English language, with eight foreign translations. Her audi- ence is estimated conservatively at 50,- 000,000 readers in the English language alone. It is Mrs. Porter's ambition to tran- scribe her stories to the screen without 'changing the whole theme, spirit and characterizations" of her novels. Her desire, she says, is to produce pictures "most desirable to fill the theatres of our land with entertainment for our own people, from babies in arms to wheel- chair grandmothers." Wm. Duncan Completes Picture for Vitagraph William Duncan has completed shoot- ing of "When Danger Smiles," and is cutting and titling the film. A print is expected East soon, to be pre- pared for early p u b 1 i c a t ion by Vitagraph. Edith Johnson i p p ears opposite the star ana ihe story is laid among southern Califor- nia mountains and deserts. It is called the type of o u t d oor produc- tion which has won Duncan a host of friends in the past. The story concerns a voung packing house executive who goes West to learn the cattle business from the ground up, but falls in love, and, incidentally, much trouble, so that he is forced to spend most of his time saving his life and that of the girl. William Duncan Novel and Two Plays Are Purchased by Universal Universal has purchased the screen rights to "The Power of a Lie." novel by Jonan Bojer, Norwegian writer, and also to "Bavu," the Russian melodrama pro- duced in New York last winter. Leon D'Usseau, New York scenario chief, has completed arrangements with William A. Brady for the purchase of the play, "Up the Ladder." Announces New Picture "One Moment's Temptation," is an- nounced as the second publication for the Fall season by Second National Pictures Corporation. Marjoric Yillis, James Knight and Bernard Dudley arc featured. Biggin With "U" Branch James F. Biggin has joined the exploi- tation staff of the Big "U," Universal ex- change in the New York territory ot which W. C. Herrimann is general man- ager. Fight With Octopus Under Water Provides Thrill in Melford's New Production George Melford is said to have com- batted about every natural element dur- ing the production of "Ebb Tide," his Paramount picture. "Ebb Tide" was taken on land, on the water and under the water. Scenes on land included a reproduction of the waterfront at Papeete, Tahiti, at night. On the water there was a dra- matic scene in which a 3'SO foot schooner was burned. And also on the surface one sees the beginning of a strenuous fight with an octopus by Lila Lee and James Kirkwood which is the big punch of the story. The octopus fight and scenes of pearl- divinp are continued under water through the use of a diver in a diving suit and a diving bell holding the cameraman, Bert Glennon. Expert Hawaiian divers worked in these scenes. Universal Launches First Of Short Subjects Program Universal's new 1922-1923 Short Sub- jects program hail its inception this week with the release of "White and Yellow," the first two-reeler in the Jack London Fish Patrol Series, starring Roy Stewart. This marks the beginning of one of the strongest two-reeler scries ever put out. Universal sales officials assert. Fox Buys Two Stories For Future Production William Fox has purchased the book. "Gentle Julia," by Booth Tarkington for screen production. "The Shadow of the East," by E. M. Hull has also been acquired by the com- pany for filming. Starts Poster Campaign Harry A. Landc, manager of Quality Film Corporation, Pittsburgh, has con- tracted for the placing of five hundred twenty-four sheet stands in various places throughout the territory he controls on "More to Be Pitied," to advertise the C. B. C. production. October 7, 1922 EXHIBITORS HERALD 61 Natchez, Miss., to Get Premiere of Morosco Production Made There The national premiere review of Oliver Morosco's production of "Slippy McGee" will be held in the city where the picture was filmed — Xatchez, Miss. So great has Colleen Moore. Wheeler Oakman and Pat O'Malley in First National's "Slippy McGee." been the interest in the Morosco feature in the Mississippi city that George R. Bentel, vice-president and general man- ager of Morosco Holding Company is preparing to send a special print there that the Xatchez citizens who cooperated in the production may have the first view of the film. Bentel's decision was influenced, too. by the requests from the players who were in Xatchez eight weeks and were won by the famed hospitality. Colleen Moore, who appears in the leading fem- inine role is trying to arrange to be in Xatchez for the event, as is Wheeler Oakman. who has the title role. Myron Selznick in East For Production Parley Myron Selznick, president of Selznick Pictures Corporation and in charge of the company's production activities on the Coast, ar- rived in X e w York last week from Los Angeles. He was accom- panied by Elaine Hammerstein and Owen Moore. Mr. Sclznick's return to Xcw York for a short stay has to do with preparations being made for the production of the sixteen spe- Myron Selznick C[alsc fOMtitUtillg the selznick com- pany's offerings during 1922-23. Also he will put the finishing touches on "One Week of Love." the first of the big pic- tures. Completes Cast for All Star Series of Comedies The triumvirate of stars for C. C. Burr's "All-Star Comedies" was completed when it was announced that "Sunshine" Mary Anderson had signed with Mr. Burr to appear in a series of twelve two-reel com- edies with Ray McKee and Charlie Mur- ray. Miss Anderson has already begun work at Burr's Glendale studio, where produc- tion on the "All-Star Comedies" is under way under the direction of Gregorv La Cava. Laemmle Rules on Short Films "I am determined that Universal short subjects shall be made just as if each one were a short feature pro- duction," Carl Laemmle informed his organization concerning the company's short subject program. "They must have the same attention as to story, cast and direction as regular screen dramas. They must hold up to the same quality as the Fish Patrol Series to be screened from Jack London's classics. "Universal short subjects must be so good, so finely formed, that the theatregoer will remember them long after he has forgotten the five- reel feature he saw on the same bill." "Manslaughter" Is Called Greatest Work of DeMille By Paramount Executives Paramount's picture tor September 24 "is Cecil B. DeMille's production. "Man- slaughter," which has been pronounced bv Paramount executives the greatest pic- Lois Wilson in one of the scenes of Para- mount's "Manslaughter." ture. judged from both box office and artistic standards that the producer has ever made. This picture has opened at the New York Rivoli where it is booked to run for fo'ir weeks, when it will be neces- sary to terminate the engagement in or- der to make way for other Paramount specials on the fall schedule. Recently it had its premiere at Grauman's Rialto in Los Angeles. The story of "Manslaughter" is by Alice Duer Miller. Thomas Meighan, Leatrice Joy, Lois Wilson are featured. Second Joe Rock Comedy is Completed for Federated Federated Film has a second Joe entitled "Alladin." Red Robinhood," Monty Banks is writing a new s Federated, the firs (Jet It." Its next "Money or My Li duction. Exchanges of America Rock two reeler ready A third called "Little in nearing completion, starring, directing and eries of comedies for t of which is "Try and Radio comedy is titled fe," a Ben W ilson pro- Tie-up for "Salome" A prominent American publisher is pre- paring a new edition of Oscar Wilde's "Salome." to be illustrated by photo- graphs of scenes from Xazimova's mo- tion picture production of the same name. "Man She Brought Back" Is Listed on Playgoers Schedule for Sept. 24 "The Man She Brought Back." a Charles Miller attraction, is announced for publication by Playgoers Pictures on September 24. The cast includes Earle "The Man She Brought Back," a Playgoers pic- ture distributed by Associated Exhibitors Fox. Doris Miller, Frank Losee, Charles Mackay. Donald Russ, Harry Lee and Frederick Burton. It is in five reels, from the story by Jasper Ewing Bradv and directed by Charles Miller. It is said to follow a new angle of story based on the exploits of the Canadian Xorth West mounted police, for in this case the trooper found it hard to be a hero. He was handicapped by fear. This film follows the Playgoers attrac- tion, "Face to Face," a mystery drama featuring Marguerite Marsh and Coit Al- bertson, the offering on the Playgoers program for September 17. Together with "The Isle of_Doubt," on September 10. these features round out the September program. Vignola's Direction of "Knighthood" Production Is Lauded by Reviewers Probably the greatest tribute ever ac- corded a motion picture director was paid to Robert G. Yignola by the critics of the Xew York news- papers, after viewing the pre- miere of Mr. Vig- nola's Cosmopol- itan production. "W hen Knight - hood W as In Flower," The T I in e s said in part: "More than any- one else the man responsible for the genuine merit of 'When Knight-, h o o d W a s In „ . . ... . r-, > • r> i Robert Vignola r lower is Rob- ert G. Yignola. It is first of all Mr. Vig- nola's film and he should be proud of it." The Daily News said: "The triumph belongs to Robert G. Yignola, in the field of artistic production and direction he has hung up a mark for others to shoot at and he has hung it high." 0 it V J Metro to Publish Series Of Stan Laurel Comedies Metro Pictures Corporation will dis- tribute a series of eight comedies, pre- sented by Amalgamated Producing Com- pany and starring Stan Laurel, it is an- nounced by W. E. Atkinson, general manager of Metro. The first two of the series — "The Egg" and "The Week-End Party" — have been completed and are scheduled for early publication. 62 EXHIBITORS HERALD October 7, 1922 A scene from "Skin Deep," one of Thomas H. Ince's specials being distributed through First National. It is an underworld story with Milton Sills in the lead. Plans English Films With Appeal to U. S. Terriss Will Distribute His Product Through National Exchange System Tom Terriss, whose latest productions made in this country were "Boomerang Bill" and "Find the Woman," has sent word from England, where he is now producing, that he has only one aim in mind: to make pictures that American exhibitors can and will be glad to run. Explains Difficulty With few exceptions, English produc- tions have not had a great success in this country. The difficulty, Mr. Terriss con- tends, is that English made productions in the past have been made by English producers who were unable to visualize the lines of appeal for American audi- ences. Despite the fact that Mr. Terriss has been directing in this country he is Eng- lish by birth. With this combination he believes he can produce pictures in Eng- land which will find favor in America. Makes Four Pictures He has a contract to make a series of four pictures in the near future, the pub- lication of which in this country has been arranged for by one of the largest pro- ducing-distributing companies. In the meantime he is making "The Harbor Lights" which was selected for him subject to his approval. Three More Territories Sold on C. B. C. Product Three additional territories have been sold by C. B. C. Film Sales Corporation on its "six box office winners." Eugene Pearcc of Pearce Films, Inc., of New Orleans, purchased the product for Louisiana. Mississippi and part of Florida; Raymond J. Branch of Detroit will handle it in Michigan and Celebrated Players Film Corporation will distribute it in Wisconsin. Artcolor Production of American Releasing Is Booked by Black Circuit "Making Hubby Like It," an Artcolor picture distributed by American Releas- ing Corporation, has been extensively booked in the New England and Phila- delphia territories. This includes the Black New England theatres, Famous Players houses in- New England; W. P. Gray Circuit., and Empire Theatres, Inc., of New England, and Commerford and Stanley of Pennsylvania. "Making Hubby Like It" is photo- graphed, printed and developed in natural colors. It was made by the Artcolor process originated by Louis J. Dittmar, and which required c'ght years of scien- tific research to develop. The colors are not produced by hand, stencil or artificial treatment of any kind, but are acquired solely by a photographic process. Sells Williams Pictures Di Lovenzo, Inc., has sold its series of six "Big Boy" Williams productions pro- duced by the Frederick Herbst Produc- tions to Dave Segal of Royal Pictures, Inc., Philadelphia, for Eastern Pennsyl- vania and Southern New Jersey; to Harry Segal of Pioneer Film Corpora- tion of N. E., Boston, for the six New England states; and to Herbert and Moe Kerman, 130 West 46th street, for Greater New York and northern New Jersey. Athlete Acts in Pictures Lars Lithander of Stockholm, Sweden, who in 1919 won the Swedish champion- ship for broad jumping with a horse, has just fin'shed a role in "The Impossible Mrs. Bellew," the new Gloria Swanson Paramount picture. Is Titled "Stormswept" The title of the first Robert Thornby production, for publication by F. B. O., which was produced under the working title of "Wreckage," has been changed to "Stormswept." Writer Praises Film Version of Her Book Kate Douglas Wiggin Says "Timothy's Quest" Is True Adaptation Much praise for the screen adaptation of her story, "Timothy's Quest," is contained in a letter received from the author, Kate Douglas Wiggin, by F. B. Warren, vice- president of American Releasing Corpor- ation. After viewing the picture at a pri- vate screening, she wrote Mr. Warren in part as follows: Expresses Gratitude "It has been an enchanting hour, full of surprises, notwithstanding the fact that I have stood shoulder to shoulder with the other workers from the first shot to the last; and now there is nowhere in the world a more grateful author than I. "The private view reminded me a little of an occasion in 'Alice in Wonderland,' where her friends gave her a party and presented her with her own silver thim- ble! But think of an author's getting back her own silver thimble in a moving picture! It rarely happens, yet that is precisely what the fates have given to me. My own book appears on the screen just as it did in my own mind and heart many years ago. Adaptation Is Faithful "No one has bolstered it up with plot or suspense, nor reinforced it with broad comedy, nor strengthened it with timely problems, and oh! I hope the public may like it." Billboards Draw Interest On Hines' New Photoplay Much attention is being centered on the production "Sure Fire Flint," starring Johnny Hines, C C Burr announces, through the extensive billboard campaign started. In New York City alone, the Thomas Cusack Company has erected two huge signs, 40 by 60 feet at the cor- ner of Broadway and 48th street, directly opposite the Strand theatre, the other at Broadway and 7th avenue. Coincident with the outdoor campaign in New York, Burr also contracted for campaigns of like immensity in every principal city throughout the country. Universal Making Series Of Short London Stories Production has begun at Universal City on a series of eight two-reelers adapted from Jack London's "Tales of the Fish Patrol," virile short stories of the marine police who preserve order among the law- less foreign fishermen in the waters around San Francisco. Jack Mulhall is starred in the series, Edward Kull is the director. Carey Begins New Picture Harry Carey has started production on "The One Man," his third starring ve- hicle for F. B. O. publication at the R-C Studios. It is an adaption of the well- known story of the fame name by Eliza- beth Dcjeans, which has appeared in the Blue Book magazine, Vola Vale has the leading feminine role. October 7, 1922 EXHIBITORS HERALD 63 Enthusiastic Reception Is Reported for Newest Talmadge Film at Strand Norma Talmadge in '"The Eternal Flame" was greeted by a large and en- thusiastic audience at its opening at thtr Strand theatre. New York, First National Scene from Norma Talmadge's new First Na- tional picture, "The Enternal Flame." reports. A feature in connection with its presentation was the musical accompani- ment arranged by Managing Director Joseph Plunkett for the occasion. Not only was the production favorably received by the audiences but New York newspaper reviewers were liberal in their praise of the. production it is pointed out. Conspicuous among the favorable com- ments it received was a statement by one reviewer declaring the film to be even more consistently dramatic than "Smilin' Through" and of sufficient intense scenes to outfit several romances. Other pub- lished reports were equally hearty in the laudation of various phases of the pic- ture. Conway Tearle plays opposite Miss Talmadge. George Ade to Cooperate In New Meighan Picture George Ade is to have an active hand in the filming of his second original story for the screen, "Back Home and Broke," which is to be a Paramount vehicle for Thomas Meighan. The author is spending this week with Director Alfred Green, Tom Geraghty, scenario chief at the Paramount Long Island studio, and Mr. Meighan at Shelter Island, where the details of the continu- ity are being worked out. Mr. Ade will write the subt:tles and otherwise co-oper- ate in the making of the film. Los Angeles Offices to Be Established by Rialto Rialto Productions, Inc., the newly cre- ated organization which will establish exchanges throughout the country an- nounces that an office will be opened soon in Los Angeles in order to assist produc- ers. Nat Levine, general sales manager, plans to tour certain sections of the coun- try where arrangements have not been consummated for Rialto exchanges. _ so that within a comparatively short time the Rialto proposition will be function- ing in every territory in the United States. DeMille Starts Picture William de Mille has started produc- tion of a new feature in which Bebe Dan- iels and Lewis Stone are playing the leading roles with Kathlyn Williams, Adolphe Menjou, Winter Hall, Edward Martindel. Bernice Frank. Maym Kelso, and others also in the cast. Ingram Starts New Picture in Florida Is Producing "The Passion Vine" at Miami With Alice Terry in Lead Rex Ingram has started making of his forthcoming production for Metro publi- cation, "The Passion Vine," at Miami, Fla. Locations have been finally chosen, technical facilities arranged satisfactorily and such settings as are required in the outdoor scenes erected. Author to Assist W ith Mr. Ingram is John Rusell, author of the story, who will serve in an advisory capacity. "The Passion Vine" is called colorful romance of the South Seas, one of the volumes of short stories by Mr. Rusell, published under the title "Where the Pavement Ends." The leading roles in "The Passion Vine" will be enacted by Alice Terry and Ramon Navarro. Edward Connelly has left Hollywood for Miami and will also appear in the cast. Purchase New Story For a later Rex Ingram production, "Scaramouche," a novel by Rafael Saba- tini, has been purchased by Metro, it is announced. New Warner-Barry Film Opens for Week Showing At Capitol in New York Wesley Barry's latest starring vehicle, "Rags to Riches," which was pro- duced by Harry Rapf for distribution by Warner Brothers, opened on Sunday. September 24 for a week's presentation at the Capitol theatre in New York. The Warner exploitation float, described in Wesley Barry's new Warner picture, "Rags to Riches," has opened at the Capitol theatre. these columns last week, is being utilized to promote the picture during its met- ropolitan premiere. Harry M. W arner announces that the Capitol showing is the first of an unu- sual number of first run bookings made by the independent exchanges handling the Warner product. Heads "U" in New Zealand Clifford F. Eskell, well known motion picture man in Australasia, has been ap- pointed general manager for Universal's New Zealand exchanges, it is announced by J. V. Bryson, Universal's export man- ager. His headquarters will be in Well- ington. Offers Costume Picture Jesse A. Levinson has acquired "The Plaything of an Emperor" for distribu- tion in the United States and Canada. This costume feature is based on the affair between Napoleon Bonaparte and Countess Marie Walewska. Barker Completes First Special for Mayer ; Fire Scenes Feature Picture Reginald Barker has completed his in- itial special production for Louis B. Mayer after three months of actual film- ing. No announcement has been made A shot from the tremendous fire scene in Louis B. Mayer's "Hearts Aflame." relative to distribution. The picture.. "Hearts Aflame," is said to be one of Barker's finest productions. Featuring the picture are the forest fire scenes which required more than seven weeks of preparation and actual shoot- ing. A pine forest was transplanted in the San Fernando valley to be sacri- ficed in a terrific blaze for these scenes. It is described as one of the most stu- pendous things ever staged for the screen. Frank Kecnan and Anna Q. Nilsson head the cast. Two United Artists Films Play Broadway in October United Artists Corporation and the subsidiary organization, Allied Produc- ers and Distributors Corporation, will have two feature pictures on Broadway, New York City, the week of October 1st. George Arliss' latest photoplay "The Man Who Played God," goes into the New York Strand, while "A Woman's Woman." a Charles Giblyn productfbn with Mary Alden as star, has been booked by Allied Producers and Dis- tributors for the same week at the Cameo. Weiss' Bible Picture to Open Run at Indianapolis After six weeks spent by Wreiss Broth- ers in an effort to secure a Broadway/ house for the showing of their Biblical spectacle "After Six Days," the Artclass organization have decided to forego their metropolitan plans in regard to the pro- duction for the time being and open the picture out of town: Arrangements will be consummated for extended engagements in Indianapolis and Minneapolis; at the English Opera House in Indianapolis and in the Metro- politan Opera House, Minneapolis, it is expected West Coast Editors View Goldwyn's "Remembrance" The Southern California Editorial As- sociation, consisting of editors of 300 newspapers in that section of the country, viewed Rupert Hughes' Goldwyn Produc- tion "Remembrance" after their banouet Monday, September 25, at Los Angeles. The author of the film addressed the assembled editors. After the screening, Mr. Hughes was the recipient of con- gratulations on all hands for the delight- ful humor and the realistic humanness of hi; new picture. 64 EXHIBITORS HERALD October 7, 1922 PURELY Personal Interesting news about exhibitors and people with whom they come into direct contact. Readers are in-, vited to contribute items for publi- cation in this column. Address them to "Purely Personal." Chas. Dale, who has managed the Topic theatre at Fairfax, Minn., writes us that he has sold the playhouse to Mr. Benja- min of Renville, Minn., and that he is looking for a big picture to go on the road with. Jim H. Rutherford, former manager of Orpheum at Bay City, Mich., has been ap- pointed manager of the Regent, a Butter- field house at Lansing. Bring on the cigars, Alexander Frank, manager of the Rialto and Waterloo thea- tres, Waterloo, la., is the proud father of an eight and one-half pound boy. * C. E. Taylor has sold the Strand thea- tre at Port Leyden, N. Y., to John Castle, formerly of Norwood, N. Y., and has bought the Waterbury theatre at Frank- fort, X*. Y. Mr. Taylor also informs us that he is going to put up a new 500 seat house pretty quick. * How are things abroad? You'll have to ask S. Sprincett, owner of Family and Ideal theatres, Jackson, Mich. Mr. Spring- ett has just returned from a three months' tour of Holland, Germany, Belgium, France and England. * W. II. Gibson has opened a new theatre in the suburban district of Dallas, Tex. * J. J. Felder, Jr., of Frost Proof, Fla., has purchased the interest of G. D. Pin- hoi.ster in the Clinch theatre. * S. L. Rothafel of the Capitol theatre. New York, threw her into high last week and slipped out of the city for a few days' rest and quiet. Clark Armentrout has taken over the K. P. theatre, Pittsfield, 111., Russell Armentrout reports. The theatre has been re-opened with new equipment including Simplex machines, transverter, gold fibre screen and the house has been entirely re- decorated. * D. E. Davis, who owns the Star theatre at Melford, Mich., has purchased a site at Clarkson, Mich., on which he will erect a new theatre to scat 350. * W. F. Kirkland has purchased half in- terest of A. T. Bates in the Dreamland theatre, Denton, Tex., and will act as manager. Choose Casts for Three New Christie Comedies Dorothy Devorc and George Stewart will be featured in Al Christie's "Let 'Er Run," which includes a novel comedy horse race. Xeal Hums will be featured in "Ocean Swells," Christie's fourth film of the new season to be directed by Scott Sidney. Bobby Vernon will be featured in "Choose Your Weapons," a Graustarkian satire, with Charlotte Stevens, Lincoln Plumcr and Karl Rodney also in the cast. CC. Burr and Whitman Bennett • announce that their production^ of "The Secrets of Paris," a ver- sion of Eu- gene Sue's "The Mys- teries of Pari s," is pra ctically ready for the inde- pendent market. Mr. Ben- nett holds that "T h e Secrets of Paris" is by far the best of his pro- d u c t i ons, adding that exhibitors will find in it one of the most interesting pictures ever presented to the public. The cast includes such prominent players as Lew Cody, Montague Love, Gladys Hulette, Rose Cogh- lan, Dolores Cassinelli, Walter James, William Collier, Jr., J. Bar- ney Sherry and others. Since announcement that they would produce the Sue story, Mr. Burr and Mr. Bennett state that they have received many communi- cations from both exhibitors and theatregoers commending them on their choice of this opus. Vitagraph Announces New Type of Comedy in Next Offering of Larry Semon Vitagraph announces that Larry Semon in his latest comedy, "The Sleuth," ex- plores new fields, describing it as "a » Mil Larry Semon in one of the antics he per- forms in Vitagraph's "The Sleuth." story of the unexpected." Commenting on the picture, a Vitagraph statement says: "Everything occurs but the one for which the spectator is looking and when that finally happens the audience is sur- prised for it is expecting something else. The feat was accomplished after consid- erable study and elimination. It has been Larry's aim to produce a comedy of this sort for some time; but it required months of experimental work before the thing could be accomplished. The psychol- ogy of audiences had to be mastered be- fore a comedy of this nature could be accomplished. Will Star in Burr Film Whitman Bennett and C. C. Burr an- nounce that Hose Coghlan will portray the part of the Owl in the "Secrets of I'aris," now being made by Burr. FILM LAUGHS FROM TOPICS TH& S ELECTED BY TIMELY FILMS INC. Doctor — What you need is some more exercise. Patient — All right, Doc, if that's the case I'll run up a little bill. — \Tew York Dailv Nezvs. * * * He met a fair maiden and soon he was a-wooing. He told her he loved her, the words softly cooing. He suggested they marry, she fell for the plan. On the first of the month the billing began. — "Topics of the Day" Films. * * * Visitor — I'm a bill-collector and I'm looking for Mr. De Swell. Butler — Sorry he isn't in, but I will be glad to put your name on the waiting list. — Judge. Ray — Did that young Doctor Anthony break off his engagement with you? May — Uh-huh ! And he requested me to return all his presents. Then he sent me a bill for fifty visits. — "Topics of the Day" Films. * * * Wifey — This is a marvelous climate! And isn't it delightful to get away from home and climb up here where no one can find us? Hubby — You bet it is, especially the bill collectors. — Elizabeth (N. J.) Journal. " * * * Vic (munching apple) — Aesop said, "An apple a day keeps the doctor away." Herb — I wish I knew some fruit that would have the same effect on bill col- lectors.— "Topics of the Day" Films. * * * Wife— I wish, dear, that you'd settle my last year's milliner bill. I really can't sleep thinking of it. Hub— Your conscience pricking you, eh? Wife — Oh, no, but I need two more hats right away. — Nczv York Star. * * * Mrs. Knott — Didn't your husband rave when you showed him the dressmaker's bill? Mrs. Spott— Rather ! I showed him the milliner's statement and then he became simply speechless. — New Bruusii-iek (N.J.) Home Neivs. Equity Film Has Premiere In Philadelphia and N. Y. "What's Wrong With the Women,'' Daniel Carson Goodman's production for publication on the independent markel through Equity Pictures had its premiere in two key cities simultaneously. In Philadelphia the picture is now playing the Palace and Arcadia theatres, two of the leading Stanley houses. In New York, where it is being dis- tributed through Commonwealth Film Corporation, the picture has opened Sun- day at the Cameo theatre, a Broadway first-run house, where it will play an en- tile week. Following this booking^ the picture will start over the entire Keith circuit. Schedules Selznick Revival General Manager John S. Moody an- nounces the forthcoming distribution by Select Pictures Corporation of "Romance and Arabella." another of the Selznick revivals starring Constance Talmadge. Something to Read Each week the HERALD pub- lishes numerous articles pertain- ing to censorship, blue laws and other reform menaces. Every ex- hibitor should keep a file of these stories for use when the occasion demands. PUBLIC RIGHTS LEAGUE Screen Message No. 75 When you buy unsatisfactory merchandise from your neighbor- hood grocer you register a com- plaint and the grocer, if he is alive to the demands of his trade, will see that the occurrence is not du- plicated. These same principles applied to your amusement will preclude the necessity of censorship of the screen. HARRY CRANDALL : : : : AND : : : : HIS WORK Exhibitor's Public Service Department Develops Community Spirit at Capital An obvious and concrete example of the motion picture theatre's true mission in this world is exemplified in the Public Service and Educational Department of the Crandall Theatres, Washington, D. C. Harry M. Crandall reaches beyond the limited confines of showman- ship for his inspirations. He is a public spirited citizen and as such the incentive leads him to broaden the scope of his theatre activities. The motion picture theatre is regarded generally as an amusement center. To the short-sighted that is its one and only purpose. But in the opinions of men like the Washington exhibitor, the motion picture theatre must serve the public it amuses. Nelson B. Bell, general press representative for the Crandall Theatres, t elates in the appended article the manner in which the new Crandall Serv- ice Department functions. Exhibitors, large and small, may well emulate the achievements of Mr. Crandall, for to serve is a mission which must win universal support. Following is Mr. Bell's article: By Nelson B. Bell The quick and enthusiastic response that has greeted the initial activities of the Public Service and Educational Depart- ment of the Crandall Theatre, under the directorship of Mrs. Harriet Hawley Lochcr, has amp' demonstrated the value of such a public relations depart- ment as an integral part of the executive organization of every chain theatre ex- hibiting unit in the L'nited States and should serve as an incentive to other own- ers of picture theatre circuits to emulate the example of Harry M. Crandall who has pioneered more than one progressive innovation of permanent worth to the in- dustry. Mrs. Locher has derived positive inspira- tion and in her work a considerable im- petus from the splendid spirit of coopera- tion manifested toward the new Crandall undertaking by Mrs. Susie Root Rhodes. :-upervisor, and the directors of the munic- ipal playgrounds in the national capital. W hile Mrs. Locher now has six flourish- ing organizations having direct contact with children represented on her advisory board, she deemed it best to exploit the interests of only one at a time and chose the playgrounds as the medium of closest approach to all of the children at this m ason of the year. The playgrounds rep- resent a type of community work that cannot be too generously supported for it devotes itself exclusively to promot- ing good health, good habits and good citizenship, without age limit and there- fore with a maximum efficiency in win- ning youngsters from the streets to pleasurable but salutary recreation. The first step in a genuine alliance with this valuable community service was to enlist the services of Nat Glasser, cam- eraman and chief of the mechanical de- partment of the Crandall Theatres, who made several reels of motion pictures of the playgrounds in operation — swimming pools, baseball, tennis, basket ball, slides, swings, and all of the other amusement devices that parents hear a vast amount of incoherent chatter about and really know very little. These pictures were shown at special juvenile matinees in the Crandall neighborhood theatres contigu- ous to the playgrounds where they had been made. They not only attracted the patronage of every youngster who ever stepped foot on a playground, but aroused so much interest among the par- ents that the Crandall officials were com- pelled to add them to the regular night programs in all of the residential houses. Not alone did the pictures serve these desirable ends. They were screened in conjunction with the first episode of a new serial at each of the neighborhood theatres and thus provided a maximum audience for the introduction of a multi- ple-reel attraction depending upon sus- tained patronage for box office success. And there was still another immeasur- ably valuable result of this one single innovation — it led directly to the organ- ization by Mrs. Locher of the Capital Athletic Club, a group of girls who have won amateur honors in the high schools as good swimmers, fast runners, high jumpers, crack basketball players, expert weilders of the racquet and in other lines of snort. This club meets twice a month in Mrs. Locher's studio in the Metropolitan the- atre building, adjacent to the Crandall private projection room where they are privileged to view first runs of special films of their own field activities. Thelma Castle, president of the club already has dubbed the Crandall miniature theatre, The Band Box and has utilized the films as a coaching aid to perfect the form of the girls in their respective games. So much for the purely box office ad- vantage of the Crandall service work. There is a much more comprehensive view to be taken of the entire undertak- ing, that is, its inestimable potentialities as a means of creating a sense of part- nership in the neighborhood theatre's con- duct in the consciousness of the citizenry from which the theatre must draw its clientele. Harry M. Crandall, Mrs. Locher, the Crandall executive staff and the individual house managers are keenly alive to the opportunity to align themselves definitely as allies of those active organizations in the Capital that take the aggressive in all matters of civic progress and munici- pal betti rment which the establishment of the Public Service and Educational De- partment has opened before them. It is inevitable that in course of time the broadening acquaintanceship between the Crandall organization and its public will result in a conviction in the public mind that the Crandall theatres are being con- ducted less as commercial enterprises than as genuine public utilities. Not only will immunity from outside attack thus virtually be assured, but cause for any sort of attack will have been removed. (Continued on page 84) 66 EXHIBITORS HERALD October 7, 1922 LETTERS From Readers A forum at which the exhibitor is invited to express his opinion on matters of current interest. Brevity adds forcefulness to any statement. Unsigned letters will not be printed. Program Pictures or Specials? WINCHESTER, IND.— To the Editor: The motion picture exhibition business, from the small town exhibitor's standpoint, is nearer the brink than it has been in the last five years, the length of time I have been associated in this business. The pat- ronage as far as my own particular thea- tres are concerned is holding up very satis- factorily but there is a reason for this continued patronage and this particular reason is the low admission charged at the box office. Our business was originally es- tablished at a low admission price and it we are honest with the public, we will con- tinue along these lines. With the opportunity of large distribu- tion with a theatre in every city of 500 population and up exhibiting pictures, there is every reason to believe that the public should continue to see motion pictures at a medium admission price. Furthermore, it should be the privilege of the patrons of even the smallest picture theatres to see the best in pictures. It is a fact the patrons of the small town theatre are of a higher men- tality than that of the average city audience and it is plain to be seen that only the best productions will be supported and these must be sold at admissions within keeping with the average earning power of the indi- viduals who patronize us. The distributor is actually coming to the exhibitor this year offering his product at an advance of 15 and 25 per cent over last year's price and if the exhibitor contributes to this advanced rental, he is in my opinion digging his own grave. I believe there is a limit to how far we may go with the pic- ture-going public and I am most sure that we have reached that limit. The motion picture is enjoyed as much or more so to- day than it ever was before. This is evi- denced everywhere, where the admission is within reach of the patrons desiring to see them. It has been said that this will be a year that will tell whether or not the socalled big picture will be the thing or if we are to go back to the average entertainment. Per- sonally, I am sure the average entertain- ment is what we must have and just be- cause a picture is a good one is certainly no reason for going out and representing to the public that it is a great big special. The word "special" has been worked over- time, as we all know that in the past three years there has only actually been a very few pictures that really measure up to what is known to be a special in every sense of the word. We exhibitors have now arrived at a point in our business where it is absolutely necessary for us to play safe by being first of all honest with our patronage, and when I say this, I mean wc cannot afford to be misled by the distributors into paying any advanced rentals for pictures. As a matter of fact, we are entitled to about 25 per cent reduction so that many of us can use the money saved by this reduction to improve our theatres in the way of adding comfort, and better projection, which is sorely needed in many small houses. Summing up the situation as I now sec it, wc cannot with any degree of safety continue advancing admissions to keep pace LUCILLE CARLISLE, as in previous Larry Semon comedies, plays an im- portant part in the star's new produc- tion titled "The Agent." This scene shows her leading a typical Semon beauty review in the picture. with the distributors. Therefore we must without any hesitation whatsoever offer only what we can actually pay for. These offers must be actually based on box office receipts of past performances of pictures of like character and then we will be arriv- ing at a place where we will have an hon- est basis upon which to operate our busi- ness.— W. H. Brenner, manager, Cozy theatre, Winchester, Ind. Select Your Own Pictures BROADWATER, NEB.— To the Editor: In the September 23rd issue of the Herald, page 56, is an article from J. J. Kudlacek, Swan theatre, Swanton, Neb., saying his theatre has been closed since last June and even though he never opens his theatre again, he always expects to read the Her- ald. This article carries the caption "Read the Record and Open Up!" This is food for thought, as well as G. W. Yeaton's letter in the same issue, page 52, on film prices. My theatre has been closed all summer with the exception of one night and I sup- pose I would have been closed on that night except for the reason I selected 26 pictures from Vitagraph's list last spring through the Box Office Record and the Herald at a price that would allow me to remain open. Thus far I have played 20 of them and they proved to be all good pictures that pleased my patrons with the exception of one. We arc looking forward to the other six as being good ones, so one out of 26 is not a bad average and is worth the effort of selecting your pictures. But, let me say right here, before we go any farther, that my experience in selecting a list of what you want and submitting it to the exchange for prices gives them an opportunity to come back at you like this : "You have selected the best pictures from our list and our price on these wonderful productions will be so and so," very much above the price for program service and prohibitive for the small town. They contend it costs them so much to distribute pictures. We know it costs us so much to operate our theatre. It does not cost them any more to distribute a good picture than a bad one. As a rule, they have plenty of good ones on the shelf but if you leave it to them to book you, they will book you the poorest. For instance, I was playing pictures from an exchange at high rental for program service and had to give cancellation on my contract. The remaining pictures booked me were so poor I would have been better off to have paid for them and not played them. The assistant manager of the exchange called on me to sell me some more at a lit- tle less rental and I complained to him about the pictures booked me. He ad- mitted to me that they booked me that stuff to get it out of the way, so when I contracted for their service again, they would have no junk to sell me. What do you think of it? Do you think he sold me again? Not on your life. This fall I thought I would open up an- other night, so I selected a list from the Box Office Record and the Herald again and submitted them to the following: Uni- versal, Pathe, Fox, Goldwyn, Hodkinson and F. B. O. I have about made up my mind I am going to stay closed, for this is what I found : Universal : Same old war time prices on special attractions regardless of their age. notwithstanding all the big noise by Carl Laemmle's straight from the shoulder talks. Fifty per cent increase rental was asked for Buffalo Bill serial over the last big frost, Winners of the West. Pathe: With the exception of F. B. O. and Hodkinson, the best answer I received regarding prices considering quality. They put the price on a late release out of reach. Fox : Good night. I might as well give them my theatre. Goldwyn : Almost ditto to Fox. Hodkinson: Quotations from them con- siderably lower than what we paid them for their service some time ago. F. B. O. : They asked me for bid on four and they got it and they accepted the bid. I am going to give these four a trial and if I get hurt it's my own fault. I have fully made up my mind that if I cannot buy what I want and at prices that are within my reach, I will stay closed un- til hell freezes over. I have made money by doing it this summer. I contend it is cheaper to have a dark house than to oper- ate at a loss. It took me some time to find it out but I have learned it well. I am waiting patiently for the September issue of the Box Office Record. — G. R. Harries, manager, Isis theatre, Broadwater, Neb. Don't Make George Do It! If you read this box, you prob- ably read "Letters from Readers," "Money Making Ideas" and "Pure- ly Personal" every week. But do you write to these depart- ments? If you are letting George do it, George may grow tired or run out of ideas — and you will lose out. Send in a letter. Contribute a money making idea. Mail a news item about yourself or someone you know in the business. Don-'t make George do it all! October 7. 1922 EXHIBITORS HERALD 67 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1922 You are especially invited to contribute regularly to this department. It is a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture did for the other fellow, thereby getting the only possible guide to box office values. Address "What The Picture Did For Me." EXHIBITORS HERALD. 417 S. De arborn St., Chicago. American Releasing False Fronts, with a special cast. — Rather a pleasing picture of society that I can recommend. I find that this com- pany sells their product for what it's worth. — Charles Lee Hyde, Grand the- atre, Pierre, S. D. — General patronage. My Old Kentucky Home, with a spe- cial cast. — We went the limit on this pic- ture. Enlarged our orchestra and tacked a dime on to regular admission. Gave it the same presentation we did with Way Down East. Advertising — window cards, liberal newspaper space, slides, billboards, special banner in front of the- atre and a dozen kids carrying signs around town for a couple of days before opening. In face of strong competition it was a clean-up and pronounced by pa- trons to be best show in a year. Attend- ance capacity. — Big Ben theatre, Ilion, N. Y. — Mixed patronage. The Belle of Alaska, with Jane Novak, — A story of the north which is not so good. Rather cut and dried and though nothing bad about it, doesn't draw any- one back on the second night. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — General patronage. My Old Kentucky Home, with a spe- cial cast. — I played this picture in sev- eral towns and know that it pleases 100 per cent. It is an old story well done and I broke my house record in the amount of increased business which the second night brought me over the first night. — Charles Lee Hyde, Grand the- atre, Pierre, S. D. — General patronage. Jungle Adventures, with a special cast. — I consider this one of the finest pictures which I have ever run. It should have a good comedy with it as it is an educa- tional, but it pleased most of my crowd and was really worth while. — Charles Lee Hyde, Grand theatre, Pierre, S. D. Jan of the Big Snows, with a special cast. — A Curwood story and rather well acted, but he must have written it to be read, not screened, as it doesn't make as good a picture as most northern pictures. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — General patronage. F. B. O. Up and At 'Em, with Doris May. — A good program picture, one of the kind that will do if you haven't anything bet- ter to put on, but this girl is no star and has no drawing power in my town. This picture is a silly little thing. Look it over. — Steve Farrar, Orpheum theatre, Harrisburg, 111. — General patronage. In the Name of the Law, with a spe- cial cast. — Opened to packed house, which writer watched performance. Per- sonally was disappointed until audience came out and told management best they ever saw, etc. Hunted up my office and pinched myself. Guess I am too critical. Drew excellent all during run. More favor- able remarks than on any attraction in months. Compared this to Over the Hill. — C. R. Sullivan, Fair theatre, Amarillo, Tex. — General patronage. Queen of the Turf, with a special cast. — Supposed to be a special. Fair crowd the first day, flopped on second. — H. G. Stettmund, Jr., Odeon theatre, Chandler, Okla. — General patronage. Silent Years, with a special cast. — Nothing extra. A fairly good program picture. Lost on this one, but not the picture's fault. — A. F. Kehr, Princess theatre, Ogallala, Neb. — Small town pat- ronage. My Dad, with Johnnie Walker. — A fine picture, well directed and with good scenic shots. Good story. — P. G. Estee, Fad theatre, Brookings, S. D. — Neighbor- hood patronage. The Barricade, with a special cast. — Did not get much of a crowd on this, but pleased all that saw it. Think it is the kind of show that will head off the cen- Exhibitor Review | RICH MEN'S WIVES (Al | jj Lichtman Corp.) reviewed at the Al g jj Lichtman - Standard Testimonial g l Dinner, Cincir.-nati, September 11. g g If this is a sample of the kind of g m "new independent product" we're - = going to get, Al Lichtman is on the g 1 right road. I haven't booked it, g ■ don't know whether I'll play it or jj g not, but Boys, it's all there, and if jj g you have open, time — grab it. 1 Art old story, nothing new as to g jj plot, but a real picture. "Rich S M Men's Wives" proves anew that all- g jj star casts do not consist of Valen- g g tino, plus Swanson, plus Meighan, jj H plus Taknadge. (Remember, for g jj example, "The Old Nest." Who g g ever heard of that cast before?) g "Rich Men's Wives" has a real g g cast, is wonderfully directed, splen- g g didly cast, well produced, and has a g jj baby star that your patrons will g B_ talk about weeks after. ■ Claire Windsor does the best jj g work of her career, and Lichtman is g g nobody's fool when he starts his in- g g dependent career with "Rich Men's jj g Wives." If I am any judge of box g m office values, this baby will make g g you more net velvet than "Blood g jj and Sand," and I say that on the g g eve of playing the latter, without g jj having any definite assurance of get- g g ting the other. FRED S. MEYER, Palace theatre, g Hamilton, O. g llftlllll^^ sors. Book it for it will please. — J. W. Trullinger, Lyric theatre, Clarks, Neb. — Neighborhood patronage. Billy Jim, with Fred Stone. — Goes back to too much of the old stuff. Only Fred Stone's face saved it from being classed as "mediocre" by our patrons. Seemed to lack direction. — P. G. Estee, Fad the- atre, Brookings, S. D. — Neighborhood patronage. Gay and Devilish, with Doris May. — Good comedy. Pleased about 90 per cent. — Leslie Hables, Reel Joy theatre, King City, Cal. — Small town patronage. At the Stage Door, with Billy Dove. — Dove did some wonderful work in thi> and Cristie Cabanne put on a very fine picture. My audience liked this very well and told me so. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — General patronage. Son of The Wolf, with a special cast. — Stay away from this one. Shelve it if you bought it for more than one night. Absolutely nothing to it; no story; not connected; merely scenic incidents and as tiresome as the Bruce Scenic, which I think is the limit. — Ben L. Morris, Elk theatre, Bellaire, O. — General patronage. 813, with a special cast. — Fair program picture. — Leslie Hables, Reel Joy the- atre, King City, Cal. — Small town pat- ronage. Queen o' the Turf, with a special cast. — Not good enough to boost and not bad enough to knock; just a picture. Adver- tising, slides, photos, newspaper and ban- ner boys. Attendance light. — Big Ben theatre, Ilion, N. Y. — Patronage mixed. First National The Masquerader, with Guy Bates Post. — A big time picture when the play was on the stage, but will not make money where it is not known or appre- ciated what the picture is. No good for small town. Lost heavily. The picture is all that is claimed for it. Acting, story and direction splendid. Will please the majority. — N. W. Booth, Strand and American theatres. Belle Plaine, Pa. — Neighborhood patronage. The Eternal Flame, with Norma Tal- madge. — Excellent picture, well pro- duced and acted. On par with Smilin' Through. All audiences told us it was great. We paid too much for it, how- ever. The Eternal Flame and Smilin' Through are not worth what First Na- tional asks for them. — C. R. Sullivan, Fair theatre, Amarillo, Tex. — General patron- age. Penrod, a Marshall Neilan production. — I'm a Hoosier, therefore anything of Tarkington's is good, but Penrod is bet- ter. Anyone that can't remember the tar battles, etc., has never been "just boy." Business good. Leather Pushers on same bill. — W. Ray Erne. Rialto the- atre, Charlotte, Mich. — Small town pat- ronage. The Lotus Eater, with John Barry- 68 INHIBITORS HERALD October 7, 1922 BUSTER KEATON explains the new device he has installed to the bright and efficient janitor in ' The Electric House," a forthcoming First National comedy more. — An inconsistent story, but is very entertaining. Our patrons liked it very much. The story a clever satire on so- ciety as compared with the island life. — A. R. Anderson. Orpheum theatre. Twin Falls, Ida. — Neighborhood patronage. The Primitive Lover, with Constance Talmadge. — Good picture, but First Na- tional got all my receipts and then some. They claim it's "better pictures" and cost more, but this not better than others she made. — Majestic theatre, Reedsburg, Wis. — General patronage. Smilin' Through, with Norma Tal- madge.— One hundred per cent satisfac- tory. Everybody pleased. Two hot days to a fair business. — Clifford Largen, Lyric theatre, Creighton, Neb. — Neigh- borhood patronage. Star Dust, with Hope Hampton. — Ex- cellent picture in every way. The best train wreck I have ever seen in pictures. Same could have been implied and a lot of money saved, but it adds a thrill they talk about. Our patrons immensely pleased. — A. R. Anderson, Orpheum the- atre, Twin Falls, Ida.— Neighborhood patronage. The Great Adventure, with Lionel Barrymore. — Pleased some — bored others. A 50-50 picture that won't help or hurt your business. — Charles \Y. Lewis, I. O. O. F. Hall, Grand Gorge, N. Y. — Small town patronage. The Passion Flower, with Norma Tal- Every Theatre in the land will want it THE MIRROR A single reel | revelation • madge. — Can't say much for this one. It's just a picture and did not take well. Several walked out. — H. A. Lar- son, Majestic theatre. Oakland, Neb. — Small town patronage. The Silent Call, with Strongheart. — An absolute knockout. Credit to any the- atre. Pleased 100 percent. Show it. — Proctor & Wade, Sultana theatre, Wil- liams, Ariz. — Neighborhood patronage. Mother o' Mine, with a special cast.- — Very good. Pleased one hundred per cent. Poor business, but no fault of the picture. — James L. Richeux, Arcade the- atre, Camden, N. Y. — Neighborhood pat- ronage. The Sign on the Door, with Norma Talmadge. — Fairly good program pic- ture. Pleased generally with our pa- trons.— H. A. Larson, Majestic theatre. Oakland, Neb. — Small town patronage. The Golden Snare, with a special cast. — A dandy Curwood from start to finish. Plenty of action and some beautiful scenery. Good paper and photos. Ex- cellent business. — F, W. Gates, Lyric the- atre, Holley. X. Y. — Neighborhood pat- ronage. Love's Redemption, with Norma Tal- madge.— A good production. Many com- pliments on same. Scenery and the set- ting of tropical climate is an added fea- ture to the story. Well directed, splen- didly acted. — A. R. Anderson, Orpheum theatre. Twin Falls, Idaho. — Neighbor- hood patronage. The Half Breed, with a special cast. — ( iood picture, hut as a Western it sure- lacks action. Can buy better Westerns from other companies at liss price. — Ma- jestic theatrd Reedsburg, W is. — General patronage. Gas, Oil, Water, with Charles Ray — My patrons are still wondering what it was all about. Absolutely rotten. Lay off of it. — Proctor & Wade, Sultana the- atre, Williams, Ariz. — Neighborhood pat- ronage. The Sky Pilot, with a special cast— A real western and one that will please all. Had some of our preachers in to see this One and they said it was fine. — J. W. Andrcscn, Rialto theatre, Cozad, Neb. — Neighborhood patronage. The Ten Dollar Raise, with a special cast. — A laugh from beginning to end. Dandy program picture. — F. W. Gates, Lyric theatre, Holley, N. Y. — Neighbor- hood patronage. A Small Town Idol, with Ben Turpin. — Good if one likes all comedy. — J. D. Causey, Jr., Pastime theatre, Gloster, Miss. — Neighborhood patronage. The Cup of Life, with Hobart Bos- worth. — Very good picture. Plenty of action. Undersea photography good. Satisfied all, but title means nothing. Tell your patrons about the pearl fishing and shark killing and you'll pack them in. — W. M. Roob, Grand theatre, Port Wash- ington, Wis. — Small town patronage. The Child Thou Gavest Me, with a special cast. — One of the most interest- ing pictures we have shown this year. Richard Headrick has a personality that appeals to everyone, and as a drama the picture is superb. — Charles W. Lewis, I. O. O. F. Hall, Grand Gorge, N. Y.— Small town patronage. The Old Swimmin' Hole, with Charles Ray. — There is no doubt that he is slip- pine but this one went over very nicely. Got the co-operation of the schools. — Mack Jackson, Strand theatre, Alexander City, Ala. — General patronage. 19 and Phyllis, with Charles Ray. — A very pleasing Ray picture. Consider it one of his best. Drew well and pleased them all. — Steve Farrar, Orpheum the- atre, Harrisburg, 111. — General patronage. The Child Thou Gavest Me, with a special cast. — A real picture that cannot be praised too highly. Everybody well pleased. — Ray Hudson, Strand theatre, North Loup, Neb. — Neighborhood pat- ronage. The Sea Lion, with Hobart Bosworth. — A good program picture and seemed to please most of the patrons. — Otis Lamon, Auditorium theatre. Elmwood, Wis. — Small town patronage. Twin Beds, with Mr. and Mrs. Carter De Haven. — An audience thaf can remain laughless through this show must be too dead to require the services of an under- taker. I call it a dandy. — C. E. Hopkins, Hopkins theatre, Cotter, Ark. — Small town patronage. Homespun Folks, with a special cast. — I consider this a good piogram picture and would be put over better if the ad- vertising matter was better. The one- sheets they sent me showed a man in a tub. The picture pleased, due to the fact that it was right after election time here and this was a picture showing how a country lawyer wins office and saves his girl's father, she in turn saving him from the tar and feathers. Live-happy-ever- afterward stuff. — Elbert I. Conroe, Con- roe's Play House, Conroe, Tex. — Neigh- borhood patronage. Nomads of the North, with a special cast. — Pleased all. I am enclosing a pamphlet 1 had printed. Sure got them talking. Also used stencil for sidewalk. — F. R. Mcierbachtol, Elysian theatre. Elysian, Minn. — General patronage. The Scoffer, with a special cast. — Gave good satisfaction to all classes. A picture with something to it. — Charles W. Lewis. I. O. O. F. Hall, Grand Gorge, N. X. — Small town patronage. The Silent Call, with Strongheart.— The best picture ever shown in our house. Pleased all and biggest house this Sum- mer. Don't fail to show this one. — Otis I. anion. Auditorium theatre, Elmwood, Wis. — Small town patronage. Passion's Playground, with (Catherine MacDonald. — A fair program picture and played to a good business. — J. C. McKee, Electric theatre, Holwar, Mo. — Neighbor- hood patronage. A Virtuous Vamp, with Constance Tal- madge.— Just a good picture. Nothing to enthuse about. — Charles W. Lewis, October 7. 1922 EXHIBITORS HERALD 69 L O. O. F. Hall. Grand Gorge. X. V — Small town patronage. Back to God's Country. Nell Shipman. — The animals in this picture supplied as many laughs as some of our comedies, and a laugh is a sure sign of satisfaction. — C. O. Daniel. Lyric the- atre, Elizabeth, 111. — Small town patron- age. The Sky Pilot, with a special cast. — This picture is an extra good one. The rirst full house in months. — P. J. Bur- ford. Princess theatre. Doniphan. Mo. — Neighborhood patronage. Blind Hearts, with Hobart Bosworth. — Last two reels okay, but the start is too slow and draggy. — W. M. Roob. Grand theatre. Port Washington. W is. — Small town patronage. The Golden Snare, with Lewis Stone. — A good Curwood picture that brought out the people and satisfied them at a slightly increased admission. — Charles W. Lewis. I. O. O. F. Hall. Grand Gorge. X. Y. — Small town patronage. Mother o' Mine, a Thomas H. Ince production. — Very good picture. All sat- isfied. May repeat later on. It's well worth it. — W. M. Roob. Grand theatre. Port Washington. Wis. — Small town pat- ronage. The Woman Gives, with Xorma Tal- madge. — Picture very good, but no busi- ness. First Xational never gets me any money. — James Le Richeux. Arcade the- atre, Camden, X. Y. — Xeighborhood pat- ronage. Passion, with Pola Xegri. — It will get you some money, but cannot recommend it for small town. Xo denying the fact that it is a big production. — Mack Jack- son. Strand theatre. Alexander City. Ala. — General patronage. In the Heart of a Pool, with a special cast. — This picture did the biggest busi- ness the house has had for weeks and I believe pleased 90 per cent. — Austin A. Torrance, Peerless theatre. Lebo. Kan. — Xeighborhood patronage. The Woman In His Home, with Mil- dred Harris. — A sure fire box office at- traction. Entertaining from every angle. Absolutely clean. Very sad. but true to life. I did capacity business from every point. You can't go wrong on this one. — W. L. Landers. Gem theatre. Batesville. Ark. — Xeighborhood patronage. The Truth About Husbands, with a I Welcome | Home 3 "Here I'm is ag'irr." | Tell Rand and Jenkins "Hello." g 4 Sold out and gave possession Feb- {§ I ruary 1, 1922. Have taken charge j 1 again September 15th after 7*4 g 1 months bad business for the other g 1 fellow and worse for me. Have | I jumped back in the old game again. g Have not missed a copy of the g =l "Herald" and have been guarding 1 I "The Box Office Record" these j g many moons for further reference, g 1 also reading "What The Picture Did g 8 For Me" with much interest. E Thanking you for "The Box g g Office Record" and the best picture g B department service in the field I am g B. L. HUBBARD. Hub's theatre. Bishop. Tex. special cast. — A picture that has a money- making title, and will please most of them after they crowd in to see it. You can go after the business with this one and get it. It's a clean picture. — Steve Farrar, Orpheum theatre. Harrisburg. 111. — General patronage. Nomads of the North, with a special cast. — A very good feature. Did a good business and pleased my patrons. — A. F. Kehr. Princess theatre. Ogallala. Xeb. — Small town patronage. Fox Just Tony, with Tom Mix. — Pleased alL The horse. Tony, does some very clever stuff in this one. — Clifford Largen. Lyric theatre. Creightdn, Xeb. — Xeigh- borhood patronage. Very Truly Yours, with Shirley Mason. — Good story, good picture. One relief is Mason cast different. — Dan O'Con- nors, Pipers Opera House. Virginia City. Xev. — General patronage. Trailin', with Tom Mix. — Xot the best Mix picture by any means, but gets by where Mix is popular. Mix losing a lot of his popularity here. Advertising usual: attendance good. — Big Ben theatre. Ilion. X. Y. — Mixed patronage. Lights of the Desert, with Shirley Mason. — Consider it 100 per cent picture for any house, small town, neighborhood or transient city show. The kind of a picture that is refreshing after a strenu- ous day. A good common sense story sprinkled with enough laughs to hold the interest and please any audience. — Mrs. A. Hall. Dupo theatre. Dupo. 111. — Xeighborhood patronage. Extra, Extra, with Johnnie Walker and Edna Murphy. — A very good picture, pleasing, interesting and probable. Stars are at their best and the audience liked it very much. — Ben L. Morris. Temple theatre. Bellaire, O. — General patronage. Iron to Gold, with Dustin Farnum. — Good picture. — Majestic theatre. Reeds- burg. Wis. — General patronage. Up and Going;, with Tom Mix. — Ap- peals to Mix admirers only. In our opin- ion not as good as the average Mix pic- ture. Scenery extra good. Photography good, story very ordinary. Would class it as fair only. — E. A. Baradel. Ace the- atre. Lake Province, La. — Small town patronage. Lights of the Desert, with Shirley Mason. — A fairly good program produc- tion. Do not think it as good as this little star's former pictures, but it will get by where she is well liked. — Steve Farrar. Orpheum theatre. Harrisburg. 111. — General patronage. The Fighting Streak, with Tom Mix. — This was not up to Mix standard, more of a straight western, the usual comedy that goes with Mix was missing. Will get over. That is about all. — W. L. Lan- ders. Gem theatre. Batesville. Ark. — Xeighborhood patronage. Trailin', with Tom Mix. — Another good Mix picture. Will go over well where the patrons like Mix. — Ray Hudson. Strand theatre. Xorth Loup. Xeb. — Xeighborhood patronage. Very Truly Yours, with Shirley Mason. Very entertaining program picture. Pleased SO per cent. — C. R. Hatcher. Grand Opera House. Meridian. Miss. — Xeighborhood patronage. Shame, with a special cast.— Good picture. Somewhat weird but pleased all. — David Hess. Iris theatre. Monte Vista. Colo. — General patronage. Trailin", with Tom Mix.— A dandy, peppy picture. Everybody likes Mix's style of action. — O. H. Southworth. I A Regular s | Opinion 1 With great pleasure I read your 1 m columns oi "What The Picture Did 3 g For Me" and have only the great- g g est praise for same, while I think §j gj that some exhibitors are not fair J ■ in their reports, some judging the S gj picture by the box office, in other g 1 words if he does good business, H g good picture, if poor business, poor H g picture. If they will judge the pic- ■ jj ture from an artistic and entertain- 1 jj ment standpoint, and be fair, not E 1 show any favorites just because he |§ jj likes a company and they have 1 gj treated him excellent (if there is g m such a word among the distributors) - g we can all buy pictures more intelli- jj H gently for it is one of the biggest 1 M helps any exhibitor ever had. jj I do not report on all pictures, as If g it is not necessary, but I do report 3 jj the rotten and the good. For in- fj g stance. I am clipping one from my 1 g calendar which is self-explanatory, g g while my knowledge was gained g |j through your columns. 1 Let's be fair to the exchange, g boys Give the devil his dues. If g U it is good report it like you see it. =j jj If rotten, do not hesitate to say so. it W. L. LANDERS. Gem theatre, Batesville, Ark. Opera House. Adams. X. Y. — Xeighbor- hood patronage. For Big Stakes, with Tom Mix. — An- other good Mix. The prairie fire is great. The kind that will bring them back to your house. Will get the men and the boys. Even the women who tell me they do not care for Westerners came out saying. "It is a good picture." — Mrs. A. Hall. Dupo theatre. Dupo, 111. — Xeigh- borhood patronage. Shame, with John Gilbert. — Good pic- ture if sold at program price. Xot a big special. — C. R. Hatcher, Grand Opera House. Meridian. Miss. — Xeighborhood patronage. The Night Horseman, with Tom Mix. — Film in very rotter shape. Nothing but kicks, as picture jumped to impos- sible scenes. X'o ending. — Leslie Hables. Reel Joy theatre. King City. Cal. — Small town patronage. Trailin', with Tom Mix. — As usual. Tom Mix pleases in my house. I have never had a poor Mix picture. Any man- ager who wants up-to-date snappy stuff, get Mix. — F. S. Mooney. Opera House. Mason City. Xeb. — Xeighborhood pat- ronage. Trooper O'Neil, with Charles Jones. — One of the best pictures I have played in a long time. Had many good com- ments on this. When your patrons stop you on the street the next day and tell you how they enjoyed the picture, then you know it's good. A real picture with a real star. Book it and boost it. — Mrs. A. Hall. Dupo theatre. Dupo. 111.— Small town patronage. Money to Burn, with William Rus- sell.— Pleased a Sunday night patronage. Heard many a good laugh. Fox could improve their paper. — Chet. E. Miller. U. S. A. theatre. Sidney. Xeb. — General patronage. Any Wife, with Pearl White. — Good for a society drama and is saved from the conventional by a twist at the end. — 70 EXHIBITORS HERALD October 7, 1922 Harrison Ford, John Sainpolis and Lon Chaney in a scene from the Preferred Pictures production, "Ching Ching Chinaman," being distributed by the Al Lichtman Corporation. P. G. Estee, Fad theatre, Brookings, S. D. — Neighborhood patronage. Any Wife, with Pearl White. — Another picture that should be eliminated from a first class program. Has nothing to com- mend it from start to finish. Not the kind they like Pearl White in, though she does her "darndest." — Ben L. Morris, Temple theatre, Bellaire, O. — General patronage. The Last Trail, with a special cast. — Another lesser Fox special gone wrong. Failed to get any encouragement from any of my patrons on any Fox special we have ever played excepting Over the Hill and A Connecticut Yankee. These so-called Fox lesser specials are without entertainment merit, and we were over- sold on every one. Other units of Fox pictures are very good, as an average, but the specials are quality shy. — P. E. Morris, Regent theatre, Cleveland, Miss. — Small town patronage. Up and Going, with Tom Mix. — Drew the usual hig houses that Mix always gets, but they did not like this one so well as his regular Western ri<->-ro^"">r<: — Steve Farrar, Orpheum theatre, Harris- burg, 111. — General patronage. Sky High, with Tom Mix. — A number one picture in five parts. Scenery was grand, of the Grand Canyon of Arizona. Pleased 100 per cent. — F. S. Mooney, Opera House, Mason City, Neb. — Neigh- borhood patronage. A Connecticut Yankee, with a special It's new — It's different- It's unique — THE MIRROR A single reel | revelation • Cast. — Rotten picture. Business fell 50 per cent. Lay off this one. Fox has the worst film in the country. — Andrew Pen- tino, Carroll theatre, Waterbury, Conn. — Neighborhood patronage. A Self-Made Man, with William Rus- sell.— As a star, Bill Russell is the bunk. He sure don't add any to his poor repu- tation in this one, for it's the poorest of the lot of poor pictures he has made since grab-it-all Fox got him. — Steve Farrar, Oroheum theatre, Harrisburg, 111. — General patronage. Over the Hill, with a special cast. — Picture that will live forever. Pleased all. Acting splendid. — David Hess, Iris theatre, Monte Vista, Colo. — General pat- ronage. Bar Nothing, with Charles Jones. — A good Western. — J. H. Ebersole, Majes- tic theatre, Avoca, la. — Small town pat- ronage. Western Speed, with Charles Jones. — Fine. Jones never fails to get the crowd for us. But he is about the only star from Fox that makes us money. — Mrs. D. C. Turney, Miller theatre, Bonesteel, S. D. — General patronage. A Connecticut Yankee, with a special cast. — Personally I think this a very good picture, and I did a real business the first day. Ran it three days and did not do anything. — J. H. Ebersole, Ma- jestic theatre, Avoca, la. — Small town patronage. Goldwyn The Dust Flower, with Hclene Chad- wick. — Good in every respect. Lots of favorable comments. Holds an appeal for all classes. — O. H. Soulhworth, Opera House, Adams, N. Y. — Neighborhood patronage. Grand Larceny, with a special cast. — A picture well directed, splendidly acted. Many favorable comments from our pa- trons. Good business. — A. R. Anderson, Orpheum theatre, Twin Falls, Ida. — Neighborhood patronage. The Wall Flower, with Colleen Moore. — A picture that ranks pretty near per- fect from every angle. It is entertaining and pleasing every second it is on the screen. Slory is good, action a-plenty, very probable; in fact, a real audience picture. Drew increasing business. — Ben L. Morris, Temple theatre, Bellaire, O. — General patronage. The Grim Comedian, with a special cast. — A good picture for a small town. Will please the older folks. Kids will not enjoy. — Elbert I. Conroe, Conroe's Play House, Conroe, Tex. — Neighbor- hood patronage. Officer 666, with Tom Moore. — Fair program picture. Pleased about 50 per cent. Story draggy. Not much to it. — F. O. Litsch, Royal theatre, Hopkins, Mo. —Neighborhood patronage. Golden Dreams, with a special cast. — Mediocre, but to get a repeater on it, as I did, makes its appeal far less. — O. H. Southworth, Opera House, Adams, N. Y. — -Neighborhood patronage. Head Over Heels, with Mabel Nor- mand. — This was panned in the trade journals. But while compared with "Molly O" it is not in the same class, nevertheless a better than average pro- gram picture and was well liked. Good business. — A. R. Anderson, Orpheum the- atre, Twin Falls, Ida. — Neighborhood patronage. What Happened to Rosa, with Mabel Normand. — Poor picture. Did not please my patrons. Stay away from this one. — F. 0. Litsch, Royal theatre, Hopkins, Mo. — Neighborhood patronage. The Ace of Hearts, with a special cast. — Can't see this one. Neither could my patrons. — Majestic theatre, Reedsburg, Wis. — General patronage. The Great Lover, with a special cast. — ■ We did not like this at all, and it failed to draw for us. — Ralph S. Pierce, Mystic theatre, Leland, 111. — Neighborhood pat- ronage. Come On Over, with Colleen Moore. — Story by Rupert Hughes. Gave go«d satisfaction. Advertising, newspaper dis- play and teaser ads, slides and display in front of theatre. Also sent out 1,000 letters to Irish patrons. Attendance fair. Patronage mostly Irish. — Big Ben the- atre, Ilion, N. Y. The Man With Two Mothers, with Cullen Landis. — A picture you can be proud to show. They do not make them much more pleasing. Patrons greatly pleased. Good business. — A. R. Ander- son, Orpheum theatre, Twin Falls, Ida. — Neighborhood patronage. The Great Lover, with a special cast. — Poorest picture I have run for some time. People walked out. The kind of picture that makes one want to hide. — F. O. Litsch, Royal theatre, Hopkins, Mo. — Neighborhood patronage. The Old Nest, with a special cast. — A real picture. One that every theatre should run. Many favorable comments. Received a poor print on it, which, of course, put me in bad on account of stops. Should have been in the junk pile. — J. W. Andresen, Rialto theatre, Cozad, Neb. — Neighborhood patronage. Jubilo, with Will Rogers. — A very in- teresting play. Pleasing business. — Gia- coma Brothers, Crystal theatre, Tomb- stone, Ariz. — General patronage. Doubling for Romeo, with Will Rogers. — Very poor. Leave it alone. — C. R. Hatcher. Grand Opera House, Meridian, Miss. — Neighborhood patronage. The Silver Horde, with a special cast. — Bought some old ones for Summer. Would be O. K. if complete, but print has been cut. Never again. — J. Win- ninger, Davison theatre, Waupun, Wis. — Small town patronage. The Branding Iron, with a special cast. — Good picture. Holds interest all the way through. Scenery and lighting effects very good. Business fair to two days' showing. — P. O. Litsch, Royal the- October 7, 1922 EXHIBITORS HERALD 71 atre, Hopkins, Mo. — Neighborhood pat- ronage. The Poverty of Riches, with a special cast. — A fair picture for a high class audience. Part of our audience walked out on it. No one asked for their money back, as we had a good comedy to help it over. Advertising, usual photos, news- paper, slides and weekly program. At- tendance darn small. — Big Ben theptre, Ilion, N. Y. — Mixed patronage. Dangerous Curve Ahead, with a special cast. — Fair program picture, but the price is too high. Should not sell for more than ten dollars. Not nearly as good as The Old Nest.— F. O. Litsch, Royal the- atre, Hopkins, Mo. — Neighborhood pat- ronage. His Own Law, with Hobart Bosworth. — Was a good picture in its day. but was cut from 7 to 6 reels. — J. Winninger. Davison theatre, Waupun, Wis. — Small town patronage. The Penalty, with Lon Chaney. — Good heavy drama. Story very unusual. Will not appeal to some people. Business fair. — F. O. Litsch. Royal theatre, Hopkins, Mo. — Neighborhood patronage. The Great Lover, with a special cast. — Very disappointing. Failed to satisfy. Big business. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General pat- ronage. The Old Nest, with Mary Alden. — A 100 per cent picture. The best picture I have ever shown. Wish we could get more with as much appeal as this one has. — F. O. Litsch, Royal theatre. Hop- kins, Mo. — Neighborhood patronage. Hodkinson Keeping Up With Lizzie, with Enid Bennett. — This will please the ladies. Good clean comedy. — F. W. Gates. Lyric theatre, Holley, N. Y. — Transient patron- age. Fifty Candles, with a special cast. — A fair picture. Holds the interest and pleases those who like mystery. You can get by with it, but not at a fancy price. — Steve Farrar, Orpheum theatre, Harrisburg, III. — General patronage. God's Crucible, with a special cast. — Good picture, but not for small towns. k'"H:::w*V: iS.-ji . . i... .... . g | It s Never | Too Late 1 Find enclosed check for my sub- jj § scription, the best paying iiivest- g = ment possible for any exhibitor to g J§ make. If I had been a subscriber s g four years sooner it is safe to say F §§ that my bank account would have ■ 1 been four times as large as it is at g g present. g Like many others, I learned what g g I could about the picture game from g g experience, some of which has been jj J very expensive. Now I learn from jj g other fellows' experience, g In the future I will try to send in j§ g more reports, as it is no more t'-ar. ■ g fair to the other fellow who has g g been helping me by his "What TiTe g g Picture Did For Me." g Trusting that I will receive a g j copy of "The Box Office Record" g fj when the next issue is out, I am C. H. SOUTHWORTH, j Opera House, g Adams, N. Y. Ralph Connor's name will draw. Fair business. — F. W. Gates, Lyric theatre, Holley, N. Y. — Neighborhood patronage. The U. P. Trail, with Roy Stewart- Sure a good Western. Drew better the second night. Has a wonderful cast. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. Jane Eyre, with Mabel Ballin. — This picture is good, but will not go over in a small town. — F. W. Gates. Lyric the- atre, Holley, N. Y. — Transient patronage. The Man of the Forest, with a special cast. — Very good Western, to good week day house. — W. M. Roob. Grand theatre, Port Washington, Wis. — Small town pat- ronage. Other Women's Clothes, with Mabel Ballin. — A fair program picture that will send them out pleased. — F. W. Gates, Lyric theatre. Holley, N. Y. — Neighbor- hood patronage. Desert Gold, with a special cast. — Oh, boy, some picture! Book it and boost it, as it will stand the limit. Packed them in two days. — F. W. Gates. Lyric the- atre. Holley, N. Y. — Neighborhood pat- ronage. Metro Turn to the Right, a Rex Ingram pro- duction.— Pleased 100 per cent at raised admission. Light business on account of cloudy weather. — Arthur T. Perkins, Schnell theatre. Harrisonville, Mo. — Neighborhood patronage. The Match Maker, with Viola Dana. — Will get by as a program picture, but don't boost it as something extra good, for it's not a big one. — Steve Farrar, Orpheum theatre, Harrisburg, 111. — Gen- eral patronage. Peacock Alley, with Mae Murray. — Gorgeous scenery'. Good picture and de- serves publicity. Will draw. — David Hess, Iris theatre. Monte Vista, Colo. — General patronage. The Four Horsemen, with Rodolph Valentino. — Good drawing card, wonder- ful crowds, but out of the question to make money at such rental. For once. I got a good print on a big special. — Mack Jackson. Strand theatre. Alexander City, Ala. — General patronage. A Trip to Paradise, with Bert LytelL — A fair program picture. Seemed that the twist given this story along toward the closing made it unsatisfactory. — J. C. McKee. Electric theatre. Bolwar. Mo. — Neighborhood patronage. Heme Stuff, with Viola Dana. — A very poor picture — one that is best left off. Dana always draws good for us, but she disappointed her friends in this one. Ac- tion slow and support bad. Not a re- deeming feature. — Ben L. Morris, Temple theatre. Bellaire, O. — General patronage. The Fourteenth Lover, with Viola Dana. — Good. Pleased 99 per cent. — J. D. Causey, Jr., Pastime theatre, Gloster. Miss. — Neighborhood patronage. Peacock Alley, with Mae Murray. — One of the best bets in some time. Fol- low it with Fascination and I think you are safe. Am sure my print was cut some, but this is the rule and not an ex- ception when you live in the small town. — Mack Jackson. Strand theatre. Alex- ander City, Ala. — Small town patronage. The Four Horsemen, with Rodolph Valentino. — This is a picture which stands in a class by itself. Wonderful production and advise any exhibitor to book it. and don't be afraid to raise the admission price. — M. J. Babin, Fairyland theatre. White Castle, La. — Neighbor- hood patronage. Alias Lady Fingers, with Bert LytelL — Saw some bad reports on this, but it I Relayed to | "The Boys §j I have read several of the poems g g from the virile pen of our esteemed g g friend way out there in Idaho. All g g the boys should lend him their g g moral support. g Let's make him the exhibitor's % g poet-laureate. Poeta nascitur, non g m fit g H. G. STETTMUND, JR., | Odeon theatre, |§ Chandler, Okla. g ^l a......:. ' . i: : ".. .. - . -J..? sure pleased a big Sunday crowd for us. — Mrs. D. C. Turney, Miller theatre. Bone- steel. S. D. — General patronage. The Conquering Power, with a special cast. — This may go in the cities, but is not a small town picture. Good acting. — Otis Lamon, Auditorium theatre, Elm- wood. Wis. — Small town patronage. Home Stuff, with Viola Dana. — They always tell me when a picture is good. In this case no one said a word. — O. H. Southworth. Opera House, Adams, N. Y. — Neighborhood patronage. Peacock Alley, with Mae Murray. — Very classy picture. No doubt of this picture pleasing. Still, why not use out- door scenery instead of painted drops in such a class}- production? Neither would society condemn a man's wife in such a crude manner. I believe the public likes true-to-life situations. — A. R. Anderson, Orpheum theatre. Twin Falls, Ida. — Neighborhood patronage. Peacock Alley, with Mae Murray. — The first Metro picture we ever ran that did not lose us money. Exploitation — window cards, billboards, photos, liberal newspaper space, heralds and slides. At- tendance good. — Big Ben theatre, Ilion. N. Y. — Mixed patronage. Paramount Over the Border, with a special cast. — Run this one with A Trip Through Para- mount Town. Some program. One of those kind when you like to stand out in the lobby after the first show with your chest thrown out. — Chet. E. Miller, U. S. A. theatre, Sidney, Neb. — General patron- age. The Loves of Pharaoh, with Emil Jannings. — Beautiful scenery. Splendid story. Pleased 100 per cent. — David Hess, Iris theatre, Monte Vista, Colo. — General patronage. Borderland, with Agnes Ayres. — Have run another of this beautiful girl's pic- tures and sorry to say cannot yet see why she is called a star. Picture itself is not bad. Photography unusually good. Story ui<»hly improbable, yet surprising. Would class as fair. — E. A. Baradel, Ace theatre. Lake Providence, La. — Small town pat- ronage. Across the Continent, with Wallace Reid. — This picture gave excellent sat- isfaction. Women liked it and men raved over it. Starts out slow but works up to a splendid climax in the trans-conti- nental race. — W. J. Powell. Lonet tke- atre, Wellington. O. — Small town patron- age. Is Matrimony a Failure? with a special cast. — Best thing I have had in my house in six months, from a satisfactory audi- ence. All pleased. — Leslie Hables. Reel 72 EXHIBITORS HERALD October 7, 1922 Joy theatre, King City, Cal. — Small town patronage. Fool's Paradise, a Cecil B. DeMille production. — One of the best of DeMille's yet. This picture has everything, fine settings, acting, story and photography Book it and raise your prices. — H. J. Trainer, Pastime theatre, Blue Mound, 111. — Neighborhood patronage. The Loves of Pharaoh, with Emil Jan- nings. — It is undoubtedly a big produc- tion, but the only place it will do any business will be in the cities. Ran this as the big show of Paramount Week and with hot weather. The only way we broke even was to book a local quartette with it. Don't pay too much for it. — W. Ray Erne, Rialto theatre, Charlotte, Mich. — Small town patronage. A Bachelor Daddy, with Thomas Meighan. — Best Meighan has put out Miice The City of Silent Men. Held the audience and nothing but favorable com- ments. Ran it on Sunday and pleased everyone. — M. J. Babin, Fairyland the- atre. White Castle, La. — Neighborhood patronage. A Bachelor Daddy, with Thomas Meighan. — Here is an ideal picture for a small town. They all like it — men, women and children. An interesting story and plenty of comedy. A picture that stimu- lates business and gets them coming back hoping for more like it. — W. J. Powell, Lonet theatre, Wellington, O. — Small town patronage. Across the Continent, with Wallace Reid. — Good clean picture. Full of action and suspense. Did good business. — David Hess, Iris theatre, Monte Vista, Colo. — General patronage. Forever, with Elsie Ferguson and Wal- lace Reid. — Opinions divided. Some liked it very much and others could not see it at all. Personally, we liked the pic- ture. Business poor. — Idle Hour theatre, St. Charles, 111. — Neighborhood patron- age. Too Wise Wives, with a special cast. — This picture drew a few women, but the men stayed away. Not a bad picture, but has no drawing power at all. Leave it alone. — H. G. Schmidt, Palace theatre, piiiiiiiiiiiiiiiiiiiiiiiim^ | Good Books | Take Time B Where in thunder is my second ; j§ edition of "The Box Office Record." B J Here it is September 16th and my : - copy has not arrived yet, and I've j§ B got a stock company playing my B B house for a week, and the duck sea- fj H son opens today. B Gosh durn the luck. §j I'll be a Democrat yet if this B jj thing keeps up. J. C. JENKINS, Auditorium theatre, Neligh, Neb. IllllllllllllllllllllllllIlM Long Pine, Neb. — Neighborhood patron- age. O'Malley of the Mounted, with William S. Hart. — Good picture. Pleased all Western fans and brought out better than average crowd. — Horace Emmericfr, O. K. theatre, Lewisport, Ky. — Neigh- borhood patronage. A Bachelor Daddy, with Thomas Meighan. — Very pleasing story. Nothing but favorable comments on it. Book it. — David Hess, Iris theatre, Monte Vista, Colo. — General patronage. Across the Continent, with Wallace Reid. — This is the kind of a picture our patrons like to see'Wallie in. Will get them in and send them out with a smile. Business good. — Idle Hour theatre, St. Charles, 111. — Neighborhood patronage. Saturday Night, a Cecil B. DeMille production. — Another case of too much rental. Good crowds, but this nothing unusual for my house. It takes the crowds to make money when rental is reasonable. — Mack Jackson, Strand the- atre, Alexander City, Ala. — General pat- ronage. The Lost Romance, witli a special cast. — This is a very good picture and showed some fair work for the cast. — C. H. Lyman, Moon theatre, Spencer, Neb. — General patronage. ■ The Home Stretch, with Douglas Mac- Lean. — Just fair entertainment. Mac- Lean should bolster up his pictures. — J. Winninger, Davison theatre, Waupun, Wis. — Small town patronage. The Ghost in the Garret, with Dorothy Gish. — Caused more laughs than any comedy. Is old, but new if never been played. — Horace Emmerick, O. K. the- atre, Lewisport, Ky. — Neighborhood pat- ronage. Sentimental Tommy, with a special cast. — This is an English picture with no action or pep. Too long. The sooner they get rid of such pictures the better. Patrons got up and left right in the mid- dle of it. — H. G. Schmidt, Palace theatre, Long Pine, Neb. — Neighborhood patron- age. - Experience, with Richard Barthelmess. — An excellent picture, but not a box office attraction. Three of the four min- isters of the town brought their wives and paid full price to see this produc- tion. I believe it pays to run a picture like this occasionally. — W. J. Powell. Lonet theatre, Wellington, O. — Small town patronage. Male and Female, a Cecil B. DeMille production. — This one is pretty old, but there is more satisfaction in running one like this than some of the so-called late specials. It gave complete satisfaction. — C. O. Daniel, Lyric theatre, Elizabeth, 111. — Small town patronage. The Inside of the Cup, a Cosmopoli- tan production. — All comments are good on this. I will add mine. — J. Winninger, Davison theatre, Waupun, Wis. — Small town patronage. Proxies, a Cosmopolitan production.— An extra good picture and pleased about 90 per cent. They like this. kind here. — C. H. Lyman, Moon theatre, Spencer, Neb. — General patronage. The Conquest of Canaan, with Thomas Meighan. — We lost money on this pic- ture. People who had read the book came out, but it did not appeal to the majority. Seven reels are too long for the average program picture. — A. N. Miles, Eminence theatre, Eminence, Ky. — -Small town patronage. Behold My Wife, with Mabel Julienne Scott. — Too much cannot be said regard- ing the exceptional values in this pro- duction. Wc ran it some time ago, but our patrons still bring it up as an ex- ample of a perfect program. — C. O. Daniel, Lyric theatre, Elizabeth, 111. — Small town patronage. The Love Special, with Wallace Reid. — Good picture. Business poor. — J. Win- ninger, Davison theatre, Waupun, Wis. — Small town patronage. The Witching Hour, with a special cast. — I made a mistake in playing this on Saturday night. It's too heavy. We did good business and a great many peo- ple complimented it. — A. N. Miles, Emi- nence theatre, Eminence, Ky. — Small town patronage. Saturday Night, a Cecil B. DeMille production. — The picture, like all DeMille pictures, was put over by the elaborate settings and props. Not all such pic- tures are successful in a small town the- atre, but this one was very well received. — C. O. Daniel, Lyric theatre, Elizabeth, 111. — Small town patronage. The Testing Block, with William S. Hart. — (iood picture, but Hart is slip- ping. Not as good as others wc played. — J. Winninger, Davison theatre, Wau- pun, Wis. — Small town patronage. Behold My Wife, with Mabel Julienne Scott. — This is very good. Part West- October 7, 1922 EXHIBITORS HERALD 73 ern, part society. Will please your peo- ple. Buy it. Brother Exhibitors, if I say "Buy it," don't ever be afraid, as I never let my box office affect my re- ports. The picture must be "there" to get a favorable report from me. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. Rent Free, with Wallace Reid. — Just a fair Reid, doing a fair business at a fair rental price. — W. Ray Erne. Rialto the- atre, Charlotte, Mich. — Small town pat- ronage. The Home Stretch, with Douglas Mac- Lean. — This was well liked here, as Mac- Lean is a favorite. Pleased all classes. — C. H. Lyman, Moon theatre. Spencer, Xeb. — General patronage. The Woman God Changed, a Cosmo- politan production. — Name will draw. The picture is just fair. If you can buy it cheap, it is O. K. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. The Right to Love, with a special cast. — Proved satisfactory. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — Gen- eral patronage. Sentimental Tommy, with a special cast. — A good picture, but too long. Story could have been told in five reels in place of eight. Pleased about 80 per cent. — C. H. Lyman, Moon theatre, Spen- cer. N'eb. — General patronage. Cappy Ricks, with Thomas Meighan. — Very good picture that drew well. Ivan Linan, the big fellow, made a favorable impression. — Crosby Bros., Lily theatre, Buffalo, N. Y. — Neighborhood patronage. Forbidden Fruit, a Cecil B. DeMillc production. — Went over very strong here. — Giacoma Brothers, Crystal theatre, Tombstone, Ariz. — General patronage. Beyond, with Ethel Clayton. — Ran this on the hottest Sunday of the year and it drew good considering. The scene where the unloved wife falls downstairs brought laughter from our patrons. It looked like a faulty piece of direction. — Crosby Bros., Lily theatre, Buffalo. N. Y.— Neighborhood patronage. The Faith Healer, with a special cast. — Played this here during revival meeting opposition, but it went over good. Had a few in the house who were never in before. — C. H. Lyman, Moon theatre. Spencer, Neb. — General pr.tronagc. The Hell Diggers, with Wallace Reid. — Did not draw as well as the average | Welcome to | the Circle | I have just awakened to the fact g g that it pays to read what the picture g g did for the other fellow exhibitor g g and book pictures accordingly, g 8 Had I paid attention to the reports g g on "Queen O' The Turf" I would = g never have booked it or I would jj g have bought it for what it is g g worth, which would have saved me g g $35 on this one picture, g Hereafter I am going to take the g H tip from the other fellow and here B g is one, that you don't book "Queen g g_ O' The Turf" unless you can get it jj g at a common feature price or what g g_ you would pay for a picture just to g g fill in. It's just a good program H ■ picture. A. F. KEHR, Princess theatre, OgaUala, Neb. Reid and did not arouse any great en- thusiasm. No decided kicks, however. Very little action or suspense and no opportunity for anyone to do very much of anything. — E. L. Franck, Oasis the- atre, Ajo, Ariz. — Neighborhood patron- age. The Sheik, with Rodolph Valentino. — All I can say about this picture is simply to buy it, step on it, and then take your money to the bank. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. The Easy Road, with Thomas Meighan. — Just fair. Not near up to Meighan's standard. I lost money on it. — W. D. Patrick, Cozy theatre, Florala, Ala. — Neighborhood patronage. The Little Minister, with Betty Comp- son. — Those who did like it liked it im- mensely, but about 50 per cent of our patrons could not see the merit of the production. Probably O. K. for high class patronage. — Charles W. Lewis, I. O. O. F. Hall. Grand Gorge, N. Y.— Small town patronage. pMI!ll!lll!llll!ifim:il!!I!!!IM^ | Better Late | Than Never 1 I am sending check to pay my If 0 subscription for two years. I have ; g never reported on pictures, as the £ B ones I show have already beer., re- §j ported. g I surely appreciate "The Box B Office Record." I have all the copies of the "Her- g aid" since the first one I received, B but "The Box Office Record" is so | g handy. MAY A. MORSE, Dreamland theatre, Drummond, Mont. g llOMUffllllM^ One Glorious Day, with Will Rogers. — Excellent camera work and trick photog- raphy, plenty of action and some good comedy, made .this an attraction that was greatly enjoyed by my patrons. Drew a little better than average busi- ness.— E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. The Idol of the North, with Dorothy Dalton. — Almost a walkout. Patron-; could hardly sit through this one. Para- mount usually puts out good pictures, but this was awful.— J. D. Causey, Jr., Pas- time theatre, Gloster, Miss. — Neighbor- hood patronage. The Affairs of Anatol, a Cecil B. De Mille production. — Comments divided from one extreme to the other. \\ e thought the cast miscast with the ex- ception of Bebe Daniels and her work was very good. — Crosby Bros.. Lily the- atre, Buffalo, N. Y. — Neighborhood pat- ronage. Peacock Alley, with Mae Murray. — Mae is a drawing card with us. Advanced price on this and made money. Played two nights— J. D. Causey, Jr., Pastime theatre, Gloster. Miss. — Neighborhood patronage. What Every Woman Knows, with Conrad Nagel and Lois Wilson. — Here is a nice lemon. Run it and listen at the people rave as they go out. I made some money on Experience and lost it and a little more on this mess. — Steve Farrar. Orpheum theatre, Harrisburg, 111.— Gen- eral patronage. The Whistle, with William S. Hart.— Poorest of the Hart pictures I have | No ; You I Tell 'Em | B Tell "the boys" for me that Uni- g B versal's "The Storm" is the "bee's j B knees." We played to a packed - house last night (first nite) at a ten g B cent raise and in the face of rainy g B weather. J The picture is absolutely there for B g the small towns. W. RAY ERNE, Rialto theatre, Charlotte, Mich. !miiitiiiii» ever played. Don't book it. — J. D. Cau- sey, Jr., Pastime theatre, Gloster, Miss. — Neighborhood patronage. Get-Rich-Quick Wallingford, a Cosmo- politan production. — This picture did not draw up to expectations. While it pleased the majority, I don't think it is worth the increase in rental. — H. J. Trainer, Blue Mound, III. — Neghborhood patronage. After the Show, with a special cast. — Excellent picture in every respect. The only adverse criticisms were from those who had read the story and objected to the change in ending. Business poor, due to extremely hot weather. — F. L. Franck, Oasis theatre, Ajo., Ariz. — Neighborhood patronage. Too Much Speed, with Wallace Reid. — Well liked by all. Good business for hot weather. — Arthur T. Perkins, Schnell theatre, Harrisonville, Mo. — Neighbor- hood patronage. The Sheik, with Rodolph Valentino. — An excellent picture. Pleased 100 per cent. — J. A. Weisbeck, Liberal theatre, Alden, N. Y. — Small town patronage. The Call of Youth, with a special cast. — Nothing extra. My patrons do not seem to care for English-made pictures even if they are good. — W. D. Patrick. Cozy theatre, Florala, Ala. — Neighbor- hood patronage. Something to Think About, a Cecil B. DeMille production. — Give us some more like this one. Had this picture for our Sunday show. Patrons all had a good word for this picture. — C. N. Jacobs, De Luxe theatre, Forrest, 111. — Neighborhood patronage. Proxies, a Cosmopolitan production. — A crook drama that pleases most every- body. A very good picture. — J. H. Eber- sole. Majestic theatre, Avoca, la. — Small town patronage. The Call of the North, with Jack Holt. — A satisfactory picture of the Hudson Bay country that drew a good crowd. — • Charles W. Lewis, I. O. O. F. Hall. Grand Gorge. N. Y. — Small town patron- age. Chickens, with Douglas MacLean. — A good light comedy. — -Giacoma Bros., Crystal theatre, Tombstone, Afiz. — Gen- eral patronage. Too Much Speed, with Wallace Reid. — Good comedy drama. Pleased good crowd. — W. D. Patrick, Cozy theatre, Florala, Ala. — Neighborhood patronage. At the End of the World, with Betty Compson. — Very interesting, with com- edy and thrills galore. It drew well in spite of the fact that we have a railroad and street car strike here. — Crosby Bros.. Lily theatre, Buffalo, N. Y.— Neighborhood patronage. Midsummer Madness, with a special cast. — Satisfactory to big business. — Gia- 74 EXHIBITORS HERALD October 7, 1922 coma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. Passing Through, with Douglas Mac- Lean. — Fine picture. Star well liked. Pleased audience 100 per cent. — C. N. Jacobs, De Luxe theatre, Forrest, 111. — Neighborhood patronage. The Sheik, with Rodolph Valentino. — Good picture that drew very good. Most of the patrons were women. Not like the book; general criticism; but then the picture had a censor number on it. — Crosby Bros., Lily theatre, Buffalo, N. Y. — Neighborhood patronage. The Passionate Pilgrim, with a special cast. — This picture was a big hit. Very interesting. — Giacoma Bros., Crystal the- atre, Tombstone, Ariz. — General patron- age. Experience, with Richard Barthelmess. — You can promise a lot on this one. It's there from every point. A much better picture than Everywoman, and if prop- erly exploited it will draw a big house in any town. — Steve Farrar, Orpheum theatre, Harrisburg. 111. — General pat- ronage. Fools' Paradise, a Cecil B. DeMille production. — A wonderful production. Played two nights. Lost money, but not the fault of the picture. Election kept people away. — J. D. Causey, Jr., Pastime theatre, Gloster, Miss. — Neighborhood patronage. The Whistle, with William S. Hart.— Good business, as it was run on Satur- day, my best day, and do business on any picture, but this is the poorest picture I have run of Hart. — Arthur T. Perkins, Schnell theatre, Harrisonville, Mo. — Transient patronage. Sham, with Ethel Clayton. — A nice lit- tle picture, not a special, but if you can buy it at program price it will please your patrons 100 per cent. — Steve Farrar, Orpheum theatre, Harrisburg, 111. — Gen- eral patronage. The Ghost In the Garret, with Doro- thy Gish. — A very good light comedy. — Giacoma Brothers, Crystal theatre, Tomb- stone, Ariz. — General patronage. Boomerang Bill, with Lionel Barry- more. — Judging from what happened on the second night this picture made no hit with our audience. Advertising average; attendance below average. — Big Ben the- atre, Ilion, N. Y. — Mixed patronage. The Village Sleuth, with Charles Ray. ■ — Good picture. Well liked by my pa- trons.— C. M. Jacobs, De Luxe theatre, Forrest, 111. — Neighborhood patronage. Travelin' On, with William S. Hart. — Very rotten for me. Not as good as any program picture of the month, still Para- mount tacked on the usual extra. — Les- lie Hables, Reel Joy theatre, King City, Cal. — Small town patronage. Exit the Vamp, with Ethel Clayton. — Just a picture. Pleased as well as most Paramounts do in our town. Average advertising and attendance. — Big Ben theatre, Ilion, N. Y.— Mixed patronage. The Inside of the Cup, a Cosmopoli- tan production. — One of the best pictures I have ever shown. Good Sunday pic- ture. Pleased everyone who saw it. — C. N. Jacobs, De Luxe theatre, Forrest, 111.— Neighborhood patronage. The Sheik, with Rodolph Valentino. — You are cheating your patrons if you fail to show this. Maybe you won't make any money, but you will make friends. However, it takes both to pay the freight in this game. — Mack Jackson, Strand the- atre, Alexander City, Ala. — General pat- ronage. Realart Everything for Sale with May Mc- Avoy. — Not a bad picture but failed to do any business. No one walked out, but several went to sleep. Attendance very light. Advertising average. — Big Ben theatre, Ilion, N. Y. — Mixed patron- age. The Sleepwalker, with Constance Bin- ney. — The best picture with this star we have shown. Miss Binney is not popu- lar here, hence does not draw and I can- not understand why. Picture thorough- ly enjoyed and some of my people took the trouble to tell me about it. Class it as good. — E. A. Baradel, Ace theatre, Lake Providence, La. — Small town pat- ronage. The Speed Girl, with Bebe Daniels. — One of the best in a long time. Bebe well liked here. — P. J. Burford, Princess theatre, Doniphan, Mo. — Neighborhood patronage. The Love Charm, with Wanda Haw- ley. — Very good, and seemed to please. Wanda is nearly always good in my town. Put her with Walter Hiers and you're in for some fun. — Mack Jackson, Stramd theatre, Alexander City, Ala. — Small town patronage. A Game Chicken, with Bebe Daniels — Name of this is misleading and makes people believe it is the human kind. Bebe in a Cuban part is not so pleasing as her real self. Just an ordinary pic- ture.— Ben L. Morris, Olympic theatre, Bellaire, O. — General patronage. Bobbed Hair, with Wanda Hawley.— Majority of reports on this picture are adverse. However, we did not find it so rotten. Picture is extremely light and silly, but we got by without a loss. Class it as fair only. — E. A< Baradel, Ace the- atre, Lake Providence, La. — Small town patronage. Bobbed Hair, with Wanda Hawley. — I heartily agree with my fellow exhibit- ors on this picture. However, I adver- tised it "Rotten," which was my only salvation, and they didn't think I meant it so had fair crowd. No comments, ex- cept a smile. — W. L. Landers, Gem the- atre, Batesville, Ark. — Neighborhood patronage. Bobbed Hair, with Wanda Hawley.— It has been a good many moons since we have been ashamed to stand at the door and look our patrons in the face after the show, but this was the case with Bobbed Hair. Why any producer or any direc- tor or any star would consent to be con- nected in any manner with a picture of this kind is more than we can under- stand. We are thankful that we have but one month's bookings remaining on our star contract and we would like to see the color of the film peddler's eye who could sell us another one. — Horn & Morgan, Star theatre, Hay Springs, Neb. — Small town patronage. Selznick • Channing of the Northwest, with Eu- gene O'Brien. — Handsome Gene as a mounted cop, a new kind of a part, but the better looking they are the better officer they make. Story a good one and drew excellent business and we had lots of favorable comments. It's worth while in any house. — Ben L. Morris, Olympic theatre, Bellaire, O. — General patronage. Reported Missing, with Owen Moore, — A dandy farce comedy. A whirlwind for action. Suitable for any theatre. Worth an extra effort. Business good. —Idle Hour theatre, St. Charles, 111.— Neighborhood patronage. Chivalrous Charlie, with Eugene O'- Brien.— A comedy drama that is very in- teresting, and action in every foot. I have heard of pictures that claim to have this characteristic but this is the first one I've ever seen that honestly had action in every foot. — H. G. Stettmund, Jr.. Odeon theatre, Chandler, Okla. — Genera! patronage. Channing of the Northwest, with Eu- gene O'Brien. — Very pleasing Northern play. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. Under Oath, with Elaine Hammerstein. — Better than average program picture.— C. R. Hatcher, Grand Opera House, Meridian, Miss. — Neighborhood patron age. Her Only Way, with Norma Tal madge. — People come out to see these, but believe reissues hurt a house even if they are advertised as such, as people don*1 know they have seen the picture till they ;:ct in and then discover it. — Charles Let' Hyde, Grand theatre, Pierre, S. D.— Gen- eral patronage. The Man of Stone, with Conwav Tearlc. — An average program picture. Though the acting, direction and mcch "A TAILOR-MADE CHAUFFEUR," or fun in a deleted Ford, the second of the new Hallroom Boys comedies distributed by C. B. C. Film Sales, featuring Sid Smith. October 7, 1922 EXHIBITORS HERALD 75 WESLEY BARRY in a scene from "Rags to Riches," a new Warner Brcs. produc- duction, directed by Wallace Worsley. anics are up to standard, there doesn't seem to be any particular reason for the picture having been made. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. Conceit, with a special cast. — A good program picture, but not a special. Will please only the older folks. — Elbert I. Conroe, Conroe's Play House, Conroe, Tex. — Neighborhood patronage. United Artists The Ruling Passion, with George Ar- liss. — It would pay any exhibitor to run this picture. A truly wonderful produc- tion. The name is not a very good box office title but picture sure will go over. Good business in spite of hot weather. — F. W. Gates, Lyric theatre, Holley, N. Y. — Neighborhood patronage. The Love Flower, a D. W. Griffith production. — Good picture but not worth the price asked. United Artists too high. — A. S. Hatch, Royal theatre, Kempton, 111. — Neighborhood patronage. The Iron Trail, with a special cast. — A real box office attraction for a small town. Just let them know what you have got and they will come. Good one sheets and photos. Business good. — F. W. Gates, Lyric theatre, Holley, N. Y — Neighborhood patronage. I Accuse, with a special cast. — I con- sider this one of the best pictures of the year. Rather heavy stuff, but it will make a hit with anyone who has been in France. Is a high class picture. Send out a mailing list to the local American Legion membership and they will all thank you for it. — Charles Lee Hyde. Grand theatre, Pierre, S. D. — General patronage. Fair Lady, with Betty Blythe. — A pic- ture that sure has action and that is what us fellows in small towns want. Went over big to good business. — F. W. Gates, Lyric theatre, Holley, N. Y. — Neighborhood patronage. Little Lord Fauntleroy, with Mary Pickford. — Ran this two nights of Wel- lington Fair week. Half the men walked out and at least a third of the remainder were nodding before it was over. Good picture, but too long. Advertised it as a production that "Women and children would like but that men would not care much for" and United Artists wrote me a letter stating that this was the "meth- ods of a school boy and not a showman." How about this, Mr. Meyer (Hamilton, Ohio)? Is this the way they write you when you try to tell your patrons the truth as you see it? Not only that, but the exchange manager of United Artists wrote that he was "informing all the other exchanges in Cleveland of this" and the Film Board of Trade also wrote me as follows: "Suppose some of the producers did not like your practice of condemning good pictures by faint praise in the newspapers, they would, it seems to us, have just cause to withhold from your theatre their pictures, and you then would have a closed theatre." Has the time come, Brother Exhibitors, that we don't dare tell the truth about pictures? — W. J. Powell, Lonet theatre, Welling- ton, O. — Small town patronage. Universal The Storm, with House Peters. — Good. Don't hesitate to book, no matter what class of house you operate. Wonderful fire effects, fine scenery, good cast and it draws 'cm at the box office. Nuf sed. — Charles H. Ryan, Garfield theatre, Chi- cago, 111. — Neighborhood patronage. The Storm, with House Peters. — This is what I call a real special and worth the money. Don't be afraid to show this one at advanced prices. I had lots of compliments and no kicks. — A. F. Kehr, Princess theatre, Ogallala, Neb. — Small town patronage. The Married Flapper, with Marie Pre- vost. — Very good program picture. Pleased 80 per cent. — C. R. Hatcher, Grand Opera House, Meridian, Miss. — Neighborhood patronage. The Black Bag, with Herbert Rawlin- son. — He has made better pictures. Just fair. — R. Ross Riley, Wigwam theatre, Oberlin, Kan. Don't Shoot, with Herbert Rawlinson. — This is a real one, just the story for Rawlinson. If the other eight are as good as this one I will be well pleased. — Clifford Largen, Lyric theatre, Creigh- ton, Neb. — Neighborhood patronage. Conflict, with Priscilla Dean. — Only a fair program picture. Advertised and put it over — but patrons did not like this one. — J. D. Causey, Jr., Pastime theatre, Gloster, Miss. — Neighborhood patronage. The Trap, with Lon Chaney. — Lon Chaney's character work is certainly great, but the picture seems a little too heavy for a warm weather audience. — W. Ray Erne, Rialto theatre, Charlotte, Mich. — Small town patronage. The Married Flapper, with Marie Pre- vost. — A good program picture. About the best I have had of this star. — J. W. Andresen, Rialto theatre, Cozad, Neb. — Neighborhood patronage. The Millionaire, with Herbert Rawlin- son.— Average Universal program pic- ture. Rawlinson good. Some unread- able letters. — Dan O'Conners, Piper's Opera House, Virginia City, Nev. — Gen- eral patronage. Her Night of Nights with Marie Pro- vost.— Clever, bright, peppy, interesting. Not a great picture, bllj an interesting one. Lots of favorable comment. Worth running in almost any house. — Ben L. Morris, Elk Grand theatre. Bel- laire, O. — General patronage. The Scrapper, with Herbert Rawlin- son.— Very good feature. Pleased all. — Leslie Habies, Reel Joy theatre. King City, Calif. — Small town patronage. The Trouper, with Gladys Walton. — Fair program picture, but not as good as the first Walton. Poor plays have been the cause of smaller attendance on her pictures. — H. A. Larson, Majestic the- atre. Oakland, Neb. — Small town patron- age. Afraid to Fight, with Frank Mayo. — Good star. Story and direction all good. — C. R. Hatcher, Grand Opera House. Meridian, Miss. — Neighborhood patron- age. Wild Honey, with Priscilla Dean.— Despite the fact that this star is not a good drawing card in this town I made some money on the picture and it held up fairly well the second night. If they like heavy melodrama of a serial type they will like this picture very much. — W. J. Powell, Lonet theatre. Wellington, O. — Small town patronage. The Delicious Little Devil, with Mac Murray. — Reissue. Paper on this great. Will get them in — -but — see it before you book it. — Idle Hour theatre, St. Charles. 111. — Neighborhood patronage. A Wonderful Wife, with Miss duPont. — This is too slow and dry, no pep or action. Just a picture. Everyone dis- gusted with it. DuPont not too well liked. Miss this one for your own good. — H. G. Schmidt, Palace theatre, Long Pine, Neb. — Neighborhood patronage. A Wonderful Wife, with Miss duPont. — Everything about this pleased but the star. A hunk of cheese is what most of the patrons called her. — Leslie Habies. Reel Joy theatre, King City, Calif. — Small town patronage. The Delicious Little Devil, with Mat- Murray. — A good picture. — Ralph R. Pierce, Mystic theatre, Leland, 111. — Neighborhood patronage. The Trap, with Lon Chaney. — A good Northwoods story along different lines. Pleased pretty much, though Chaney not liked in this kind of a part. — Ben L. Morris, Elk Grand theatre, Bellaire, O. — General patronage. The Fox, with Harry Carey. — This is a very good western. Plenty of action, good scenery, good cast. If your pa- trons like western pictures this should be a success. Don't pay too much for it. — Horn & Morgan, Star theatre, Hay Springs, Neb. — Small town patronage. Foolish Wives, an Eric Von Stroheini production. — We are rather late with this but we wanted to be able to play it at regular prices, which we did. With a big advertising campaign behind it it went over to two days' good business. It's been cut so badly that if you raise admission prices you will have sore pa- trons. They wonder where the million went. — W. Ray Erne, Rialto theatre, Charlotte, Mich. — Small town patronage. Foolish Wives, an Eric Von Stroheini production.— Masterly acting, extrava- 76 EXHIBITORS HERALD October 7, 1922 gant production, fine directing', rotten story, poor theme. Did good business the first night and fell flat the second night with me. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — General patronage. The Trap, with I. on Chaney. — This is i:ood but we liked The Penalty better. — Ralph R. Pierce, Mystic theatre, Leland, 111. — Neighborhood patronage. The Delicious Little Devil, with Mae Murray. — Some of your patrons will say that they were a little disappointed with the acting of the stars, but you'll get the business. We had carnival opposition but still had a fair business. — W. Ray Erne, Rialto theatre, Charlotte, Mich. — Small town patronage. Vitagraph Divorce Coupons, with Corinne Grif- fith.— Excellent. Well produced and staged. — C. R. Hatcher, Grand Opera House, Meridian, Miss. — Neighborhood patronage. What's Your Reputation Worth? with Corinne Griffith. — Good program picture. Star fine. — A. S. Hatch, Royal theatre, Kempton, 111. — Neighborhood patronage. Steelheart, with a special cast. — This is a good one, clean, full of action and will please any audience. Used a Sernon comedy with it and did well. — H. G. Schmidt, Palace theatre, Long Pine, Neb. — Neighborhood patronage. The Silent Vow, with William Dun- can.— My patrons do not like Duncan. Call this a poor picture. — J. D. Causey, Pastime theatre, Gloster, Miss— Neigh- borhood patronage. Island Wives, with Corinne Griffith.— Here was a remarkable feature and we did not have to pay a fortune for it either. Why don't some other compan- ies take a lesson from Vitagraph? — R. Ross Riley, Wigwam theatre, Oberlin, Kan. Steelheart, with William Duncan. — Splendid picture, full of thrills that are bound to please. The flood scene in this one had Conflict backed off the map. If Laemmle had this one he would never get through giving it to you "Straight From the Shoulder." — G. R. Harries, Isis theatre, Broadwater, Neb. — Rural pat- ronage. The Message of the Mouse, with Anita Stewart. — Another fair priced picture that was a dandy. Plenty of thrills and a good story. Star fine. Support good. — R. Ross Riley, Wigwam theatre, Ober- lin, Kan. The Rainbow, with Alice Calhoun. — Good picture and pleased the audience. Many comments on it. Nothing heavy but a good pleasing program picture. — G. R. Harries, Isis theatre, Broadwater, Neb. — Rural patronage. State Rights Ten Nights in a Barroom (Arrow) with John Lowell.— This show broke all of my records for attendance. Is a splendid show and will do the picture business good to run shows with the moral effect this show will have on pa- trons.— J. W. Trullinger, Lyric theatre, Clarks, Neb. — Neighborhood patronage. When Dawn Came (Prod. Sec), with Colleen Moore.— Pleased all who turned out to it.— Leslie Hables, Reel Joy the- atre, King City, Calif.— Small town pat- ronage. Ten Nights in a Barroom (Arrow), with John Lowell. — Broke my house rec- ord with this picture. It pleased every- one who saw it and made money. It is one great picture.— P. O. Roby, Rialto theatre, Adel, la.— Neighborhood patron- age. The Cub Reporter (Goldstone), with Richard Talmadge. — Another good pic- ture of the breezy type that is pleasing to the old as well as the young. Dick is a business booster. His athletic feats are remarkable. Book this one, use the big sheets, and watch them come in smiling and go out the same way. — Elbert I. Conroe. Conroe's Play House, Conroe, Tex. — Neighborhood patronage. His Nibs (Exceptional), with Chic Sales. — Here is a picture that will bear out the saying "different from the rest." A very pleasing and interesting one. Rained out the first night, but did fair business second night. Don't be afraid of this if you want a change. — Roy R. Peterson, Fad theatre, Arlington, Neb. — Neighborhood patronage. The County Fair (Tourneur), with a special cast. — Just a good program pic- ture. Do not attempt to raise price or you'll be disappointed as it is far from a special. — Mrs. D. C. Turncy. Miller the- atre, Bonesteel, S. D. — General patron- age. Taking Chances (Goldstone), with Richard Talmadge. — Very good. Pleased 100 per cent. Talmadge has Fairbanks beaten for my patrons. Some action. This one kept them wondering what would happen next. — F. O. Litsch, Royal theatre, Hopkins, Mo. — Neighborhood patronage. Ten Nights in a Barroom (Arrow), with John Lowell. — A good drawing card and a picture that will please. Far su- perior to the play as it used to be staged. — Ray Hudson, Strand theatre, North Loup, Neb. — Neighborhood patronage. The Unknown (Goldstone), with Rich ard Talmadge. — The acting of Richard was unusually splendid. To be plain QUALITY SHORT STUFF For State Rights Buyers AT LIVE AND LET LIVE PRICES "SHADOWLAFS" SERIES OF ANIMATED SHADOWGRAPH SILHOUETTES "BURLESQUE PHOTOPLAYS" TWO REELS ONE A MONTH COMEDY SATIRES "No Darn Yeast" "Salami" "The Sneik" "Let Her Rip Van Winkle" "Four Coarse Men" "Ham Omelet" Etc., Etc. LLsib DAVENPORT in BURLESQUE PHOTOPLAYS "SHADOWLAND SCREEN REVIEW" 26 SINGLE REELS DE LUXE STARS OF STAGE, SCREEN AND DANCE AT HOME, AT WORK, AT PLAY A FEW TERRITORIES OPEN Other i and 2 Reel Novelties, Comedies, Dramas in Preparation ? WHAT DO YOU WANT ? STOREY PICTURES, Inc. A. D. V. STOREY, PRES. 729 SEVENTH AVENUE, NEW YORK Mso Releasing "FEDERATED SCREEN REVIEW" Distributed !>>' Federated Film Exchanges of America, Inc. October 7, 1922 EXHIBITORS HERALD 77 about the matter, this picture has nearly the same plot as "The Mark of Zorro," although Dick does not use a sword. However, in its stead he uses his fists, etc. I predict that Talmadge will some day be a great box office attraction if plenty of paper is used, especially the six sheets. If your patrons like excitement mixed with a good, clean, wholesome, in- teresting story, book these pictures. Sure, they are sold right. — Elbert I. Conroe, Conroe's Play House, Conroe, Tex. — Neighborhood patronage. I Am the Law (Affil. Dist.). with a spe- cial cast. — Picture was well advertised and drew good crowds for a weeks' run. — Samuel Harding, Liberty theatre, Kan- sas City ,Mo. — Transient patronage. Where Is My Wandering Boy To- night? (Equity), with Cullen Landis. — We found this to be a good production and one that will please the masses. — G. O. Vail, Electric theatre, Morrillton, Ark. — Neighborhood patronage. Serials In the Days of Buffalo Bill (L\). with Art Acord. — First episode drew big. Too much history stuff to please the kids. Watch for next report on this. — Idle Hour theatre, St. Charles, 111. — Neigh- borhood patronage. The Whirlwind (Selznick), with Chas. Hutchison. — Bought this old serial cheap merely as a filler. To my surprise it caused more favorable talk and brought out more patronage than any serial I have used in the past two years. Prints were in good condition. — W. J. Powell. Lonet theatre, Wellington, O. — Small town patronage. The Timber Queen (Pathe). with Ruth Roland. — This is my first serial and last, as it has not helped business any and some of my regular customers have quit this night on account of it, although I suppose it is as good as average serial. — Arthur T. Perkins, Schnell theatre. Harrisonville. Mo. — Neighborhood pat- ronage. Go-Get-'Em Hutch (Pathe), with Chas. Hutchison. — Have read many reports on this as being a good serial and good drawing card. In this case there is something wrong with the reports or my patrons. I started off good but am on the tenth episode and attendance falling off. — J. W. Andresen, Rialto theatre. Cozad, Neb. — Neighborhood patronage. Breaking Through (Vita), with Car- mel Myers. — Am using this serial on Saturdays and it is building up the busi- ness we lost on Winners of the West. — H. G. Stettmund. Jr., Odcon theatre. Chandler, Okla. — General patronage. Winners of the West (U.). with Art Acord. — Just started it. Run three epi- sodes at a time. The first three sure had a lot of action. — Ralph R. Pierce. Mystic theatre, !. eland, 111. — Neighbor- hood patronage. Robinson Crusoe (U.), with Harry Myers. — The first four episodes held up very well. In fact, business increased a little. This week we played Number Five and we hope that the remaining =even of our twelve episodes contract will not be like this one. Nothing to it. Serial patrons want action. — Horn • '& Morgan. Star theatre. Hay Springs, Neb. — Small town patronage. Short Subjects Aesop's Fables (Pathe). — Pleases both kids and grown-ups. Short and snappy. — Idle Hour theatre. St. Charles, 111. — Neighborhood patronage. Educational Comedies.— Good. — W. D. Patrick, Cozy theatre, Florala, Ala. — Neighborhood patronage. The Leather Pushers (U.), with Regi- nald Denny. — I rise to exclaim that these are the kitten's cuffs. How the ladies do like 'em. Run four of them and business gets better on each one. Well worth all they cost. — W. Ray Erne, Rialto the- atre, Charlotte, Mich. — Small town pat- ronage. The Leather Pushers (U.), with Regi- nald Denny. — We waited until we could get all six and booked them one a week, same as a serial. This series held up good. Patrons pleased. When do we get the other six, Carl? — Idle Hour the- atre, St. Charles, 111. — Neighborhood pat- ronage. Selznick News. — Much is said about different news reels, but we can say the Selznick News pleases very well here. Yen don't have to pay two prices for it, either. — H. A. Larson. Majestic theatre, Oakland, Neb. — Small town patronage. Supply and Demand (Pathe), with Johnnie Jones. — This is the first of the new series of comedies with this clever boy and if they all are like the first, they sure will be good. — F. W. Gates, Lyric theatre, Holley, N. Y.— Transient patron- age. Pop Tuttle's Movie Queen i F. B. A.), with Dan Mason. — This two reeler and Pop Tuttle's Clever Catch are the first of the Plum Center series and came as a refreshing shower on a hot day. Full of clean, wholesome fun. Even the rock ribbed and austere patrons laughed. — P. G. Estee, Fad theatre. Brookings, S. D. — Neighborhood patronage. All Wet (Fox), with A! St. John.-- Good St. John two reel comedy. The underwater scenes are too long. — Dan O'Connors, Pipers Opera House, Vir- ginia City, Nev. — General patronage. The Cops (F. N.), with Buster Keaton. — Worth featuring. I was sorry that I had the price on Keaton raised after I had plaved one but this was not the first time a thing of this kind has happened. At that, I like everybody connected with my First National exchange. — Mack- Jackson, Strand theatre, Alexander City, Ala. — Small town patronage. The Bell Hop (Vita), with Larry Se- mon. — This kept them laughing all the way through. Larry is a good bet for me all the time. — J. H. Ebersole, Majes- tic theatre, Avoca, la. — Small town pat- ronage. The Blacksmith (F. N.), with Buster Keaton. — A real comedy feature. Played this with the feature Stardust. Made an exceptionally strong show. This com- edy is the best of anything we have seen. — A. R. Anderson, Orphcum theatre. Twin Falls, Ida. — Neighborhood patron- age. Get-Rich-Quick Peggy (U.), with Baby Peggy. — Extra good comedy. Pleased everyone. — P. J. Burford, Prin- cess theatre, Doniphan. Mo. — Neighbor- hood patronage. Rolling Stones (Educational), with Ham Hamilton. — More laughs than in any comedy in a long time. — Dan O'Con- nors, Pipers Opera House, Virginia City, Nev. — General patronage. Tinfoiled (Fox), with Mutt and Jeff. — We find these cartoon comedies are not worth the price asked. They are not as funny as Aesop's Fables, and higher priced. Why don't someone put "Frec- kles and His Friends" in pictures? — R. Ross Riley, Wigwam theatre, Oberlin, Kan. Safe in The Safe and The Wise Duck (Fox). — Two Sunshine comedies that of the most T^HERE'S an old song about *■ "the gray dawn is break- ing," and there's more truth than poetry in the fact that "THE GRAY DAWN " is breaking — at- tendance rec- ords at some important first-run theatres in the country! Among the theatres playing this big Benj. B. Hampton special are: CALIFORNIA THEATRE San Francisco MOON THEATRE Omaha PANTAGES THEATRE Salt Lake City STATE THEATRE Jersey City BRANFORD THEATRE New ark STATE THEATRE Sacramento STRAND THEATRE Easton, Pa POLI'S THEATRE \\ ilkes Barre, Pa. i i GLOBE THEATRE McKeesport, Pa. DE LUXE THEATRE Utica, N. Y. THE GRAY DAWN" is the greatest "western" released in the past two years. It sizzles with action in every foot of the film, and its picture of San Francisco during the days of the Vigilants is one of the most faithful historical contributions to screen achievement. HODKINSON PICTURES 78 EXHIBITORS HERALD October 7, 1922 USE THIS BLANK Box Office Reports Tell the Whole Story. Join in This Co-operative Service Report Regularly on Pictures You Exhibit And Read in The Herald Every Week What Picture* Are Doing for Other Exhibitor* Fill in this blank now and lend to Exhibitors Herald, 417 S. Dear- born St., Chicago. Title Star Producer Remarks Title Star Producer Remarks Exhibitor Name of Theatre Transient or Neighborhood Pat- ronage City State came without any special heralding that are great. Kept audience roaring and guessing how it was done all the way. Real laugh getters. — Ben L. Morris, Elk Grand theatre, Bellaire, O. — General pat- ronage. Fresh From the Farm (Educational), with a special cast. — Another splendid two reel Educational comedy. — Dan O'- Connors, Pipers Opera House, Virginia City, Nev. — General patronage. Fifteen Minutes (Pathe), with Snub Pollard. — Snub had .a quiet (?) fifteen minutes but our patrons did not. This comedy caused more laughter than any we have had for some time. — Horn & Morgan, Star theatre, Hay Springs, Neb. — Small town patronage. The Applicant (Vita), with Jimmy Au- brey.— A good comedy that is full of action and laughs. — H. G. Stettmund, Jr., Odeon theatre, Chandler, Okla. — General patronage. A Sailor Made Man (Asso. Ex.), with Harold Lloyd. — Lloyd always good here and this picture was no exception. Can always get some business on a Lloyd production. — J. C. McKee, Electric the- atre, Bolwar, Mo. — Neighborhood pat- ronage. The Paleface (F. N.), with Buster Kea- ton. — Not near so good as most of his comedies. A few real good situations, and one big original one. Gets by on Keaton's name. — Ben L. Morris, Temple theatre, Bellaire, O.— General patronage. Never Weaken (Asso. Ex.), with Har- old Lloyd. — A sure cure for the blues. Good box office tonic. Will please the old and young alike. Business satisfac- tory.— W. L. Landers, Gem theatre, Batesville, Ark. — Neighborhood patron- age. Saving Sister Susie (Educational), a Christie comedy. — One of the cleverest comedies we have had lately. The idea of the younger sister stealing all the older sister's beaus has not been done since May Allison made a failure of it years ago. Give this comedy a line or two extra in your advertisement. You won't regret it. — A. N. Miles, Eminence theatre, Eminence, Ky. — Small town pat- ronage. High and Dizzy (Pathe), with Harold Lloyd. — Very good comedy. Something doing at all times. You don't have to announce that it is a comedy. — H. A. Larson, Majestic theatre, Oakland, Neb. —Small town patronage. The Monkey Bell Hop (U.), with Joe Martin. — Just about as poor a comedy as it is possible to make. Not funny and at times disgusting. Martin is poorest of the monkey actors. — Ben iL. Morris, Temple theatre, Bellaire, O. — General patronage. Moonshine (Educational) with Lloyd Hamilton. — A dandy comedy and it got many laughs. Hamilton goes well here. — Otis Lamon. Auditorium theatre. Elm- wood, Wis. — Small town patronage. Rolling Stones (Educational), with Lloyd Hamilton. — Educational sure put over a good comedy this time. Their stuff is all good, even if it is First National, but this Ham is about the clev- erest guy in the business. And he keeps the house in an uproar at all times. — R. Ross Riley, Wigwam theatre, Oberlin, Kan. Mr. Fatima (Educational), with a spe- cial cast. — Average comedy. Not many laughs. — Otis Lamon, Auditorium the- atre, Elmwood, Wis. — Small town pat- ronage. Step This Way (Educational), with a special cast. — Very good comedy. As a whole, you can't get better comedies than Educational. — J. W. Andresen, Rialto theatre, Cozad, Neb. — Neighborhood pat- ronage. Never Weaken (Asso. Ex.), with Har- old Lloyd. — This is a good take off on his one reeler, High and Dizzy. — W. M. Roob, Grand theatre, Port Washington, Wis. — Small town patronage. Pay Day (F. N.), with Charles Chap- lin. — Drew well, especially the kids. Everybody pleased. Book it and boost it. — Idle Hour theatre, St. Charles, 111. — Neighborhood patronage. Circus Clowns (U.), with Baby Peggy. — This is a good one, pleased immensely. — Dan O'Connors, Pipers Opera House, Virginia City, Nev. — General patronage. The Mysterious Eyes of Ku Klux Klan. — This is a three reel picture show- ing the good of the Klux, and if located in a Klux-thinking town will go well. However, in reality the public already knows more than the reel shows them. I would give it the same classification of a good news reel, as it is nothing more. Shows parade, etc., giving slogans of the Ku Klux. If in a Klux town the patrons sure turn out, though. Be careful not to boost prices too high as the picture is not there. — Elbert I. Conroe, Conroe's Play House, Conroe, Tex. — Neighbor- hood patronage. YOU CAN REDUCE YOUR RENTALS Every picture has a value. Do you value yours before you buy them? You make money when you read Screen.opinion^ Costs 3 cents Per Review. CHICAGO, ILL. The Greatest Achievement in Theatre Organ Building SMITH UNIT ORGAN CO. Manufacturers of High-Grade ELECTRO- PNEUMATIC PIPE ORGANS for Theatre and Home. 413-419 W. ERIE ST. CHICAGO, ILL. COMING SOON PERFECT PICTURES NEITHER SCREEN NOR STAGE BUT LIFE'S WINDOW" FOR SALE AT A BARGAIN HALLBERC MOTOR GENERATOR Used three months. First class condition. Volts 1 10 220-60 Cycle-Phase 3-volts 55-70 amperage 30-70 current AC to IX. Strauss and Blum, Inc., 254 West 41st St., N. Y. Gljr CLASSIFIED Five Cents per Word Payable in Advance. Minimum Charge, $1.00 LEASE AVAILABLE REAL OPPORTUNITY: If you want to lease the best theatre in Little Rock wire or write Leon Westmoreland, Little Rock, Ark. POSITION WANTED WANTED: Motion Picture Operator wants po- sition. Six years experience. Will guarantee to handle any equipment. References furnished. Edward Craig, Hcyworth, III. THEATRE EQUIPMENT Remodeling — Its New Significance Centralized Service Is Formed to Devote Special Attention to Theatre Reconstruction Remodeling of motion picture theatres, which has been proceeding on a large scale throughout the country during the past few months, is destined to take on a new significance in the future. Announcement is made that a centralized service, especially equipped to devote itself to the problems of rejuvenating motion picture theatres, has been formed under the direction of a capable and prominent theatre architect. In launching this service, known as The Theatre Reconstruction Studio, Chicago, its sponsors, after careful observation in the motion pic- ture building field, cast a new and far-reaching light on theatre reconstruc- tion and its possibilities. In a statement issued, the subject of remodeling is treated from an economical standpoint in localities where the field is fairly well covered with playhouses of more or less pretentious size and equipment, and in which modern theatres of the new order have made their appearance. "The creation of a mammoth picture palace in a small community usually af- fects the business of the old houses in a detrimental way and reduces the value of the investment and the volume of the business." it is pointed out. "In many cases it is true that the old picture houses are enjoying a better location by virtue of priority in selection, and have built up a large clientele. "Attracted, however, by the glamour of splendor and the impressiveness of modern architecture at the new theatre the trade becomes weaned away. The film market naturally changes and the owner of the old theatre suffers. "From the standpoint of the economist observer, however, it is not true that the troubles are entirely with the owner of the oid house. The creation of a new modern picture playhouse in the com- munity seldom creates new business. In a particular community there are, as a rule, just so many showgoers and just so many days in the week in which they can go to theatres. Advantages With Old House "The owner of the old motion picture house has a number of distinct advan- tages over the man operating the large and new theatres in a community as il- lustrated. First, his location is probably more favorable, and secondly, by virtue of having been in business for a long period of time his investment is well cleared, and his operating expense low. The operation of the newer theatre is three and 'our fold as costly as operat- ing expenses of the old playhouse when thtse factors are taken into consideration. "It is a matter of patriotic economy to set one's mind thinking to save the many thousands of dollars invested in old the- atres and recompense the old showman for the vears of earnest effort devoted to the furnishing of amusement to the pub- lic. Age is a relative term with theatres. as with men and women, and not always a matter of years. "Theatres, however, have a decided ad- vantage over humans in that they can be so thoroughly renovated as to be re- vived and rejuvenated for still another span of years and a new lease of life can be given them. Plan Saves Work "Under our plan the unified service con- tract with the construction company will save owners an endless amount of rou- tine work and will place the handling of sub-contractors in the hands of experi- enced men who are being held respons- ible for the final results obtained under a previously agreed-on plan." Much has been written and said in the past on the subject of theatre remodel- ing. The above statement, however, pre- sents the matter in a strikingly logical manner in which it is apparent that there is much food for thought. While new and modern playhouses will continue to be erected all over the country there are, without a doubt, a great many instances falling within the realm of the situation described — in which playhouse recon- struction is a fundamentally sound and economic move. Advice Hard to Get A recommendation to the owner of an old theatre for its reconstruction should be acconpanied by constructive advice. Such advice from authoritative sources is frequently inconvenient for the small the- atre owner to obtain. The creation of a centralized service or- ganization manned by men experienced in the line of designing, erecting and equip- ping theatres seems to be a timely thing. Their duties should embrace the making of an expert survey of the possibilities of the old theatre when reconstruction is planned. The engineers or architects undertak- ing wo-k of this kind, should also be thoroughly familiar with the busings needs of theatrical enterprises and should be in a position to appreciate the com- mercial possibilities of the show busi- ness surrounding the particular theatre which they are called upon to remodel — making their recommendations and sug- gestions accordingly. While it is true that architectural beauty and prepossessing architectural features are important points in creating ihe right impression and worthy of en- couragement, from the standpoint of the showman, however, it should be borne in mind that these features can be "sold" for only a few weeks and after that it becomes a matter of presenting the right kind_ of pictures, offering the patrons comfortable seats, sweet and plenty of pure air and looking after their conven- ience and comfort by every modern means of equipment and presentation, which will create in them a feeling of sat- isfaction and a desire to visit the the- atre again. Patrons Demand Comfort Reconstruction of a playhouse, to bring it up to a point of efficiency where it can compete with the newer theatre should cover all phases of the house such as the rearrangement of the floor plan, for the purpose of increasing seating capacity: rejuvenation of the front facade of the building and proper display; re- equipping of stage with a modern pic- ture setting: proper change in the color and decorative scheme of the theatre to obliterate the old and bring out the new; rearrangement of the lighting system, adding of proper musical effects and fur- nishing other modern conveniences offered the public in the newer house and now demanded in all theatres. As a means toward increasing patron- age the rejuvenation of reconstruction of theatres has proved its value: and as a means of saving money invested in the old theatre it presents, in addition, an economic aspect worthy of much thought. Will Build Theatre D. E. Davis, owner of the Star theatre, at Melford. Michigan, has purchased a lot measuring 40 by 250 feet at Clark- ston, Michigan, on which he will erect a new motion picture theatre this fall. Mr. Davis plans a seating capacity of 350 for the new theatre. Titus Opens Theatre Henry T. Titus has opened his new $100,000" Vivian theatre at Daytona, Fla. The house is thoroughly modern and provided with latest equipment in all de- partments. A huge pipe organ is yet to be installed. Ola, Kan. — The Elite theatre, managed by Tom Magruder, has been reopened. 80 EXHIBITORS HERALD October 7. 1922 New Theatres Planned — Many Houses Reopened Theatre Construction News Exhibitors are im-ited to report to this depart- ment changes of ownership, new theatres planned, remodeling contemplated, openings, etc. New Projects Duncan, Okla. — Work on the new Folly theatre is rapidly nearing completion and the theatre will be ready for opening about October 1. The entire cost, in- cluding ground, construction and equip- ment, totals approximately $45,000. The theatre is owned by J. J. McAdams. It will seat 400 and be under the manage- ment of Chas. F. Mehring. * Lansford, Pa.— The Panther Creek Val- ley Amusement Company has awarded contract for the construction of a large theatre here to cost $150,000. * Sanford, Fla. — Work is ready to be started on the new theatre here to be erected by Milanc Amusement Com- pany for which plans have been prepared by Scroggs & Ewing, Lamar Bldg., Augusta, Ga. * Tulsa, Okla. — A motion picture thea- tre to be known as the Empress is being erected at 210 S. Main street by W. M. Smith, owner of the Orpheum and Kialto theatres. * Tulsa, Okla.— E. R. Minshall of the Minshall Oil & Gas Co., 203 Gilette Bldg., and associates, are making prepa- rations for the construction of a $150,000 theatre and office building at Fort Pierce, Fla. New York, N. Y. Announcement that a $100,000 theatre will be erected in Edicott, N. Y., is made by Ned Korn- blite, president of the Kodeco Realty Company. * Omaha, Neb. — A large motion picture theatre is included in the plans for 'a $5,000,000 amusement building planned by Cook Brothers, Chicago financiers, between 16th and 17th streets on How- ard street. Openings Dallas, Tex. — Knowles & Austin opened their new Belmont theatre here on Sept. 15. * Racine, Wis. — The Palace theatre on Main street which has been closed for the greater part of the summer has been reopened. Manager Ted Whitehorne is anticipating its biggest season. Salt Lake City, Utah— Ackerman & Harris have opened the State theatre with musical comedy and photoplays as the program. Sioux City, la. — The Plaza theatre has been reopened by Hostettler Amusement Company. New Orleans, La. — Having been re- decorated and improved the Palace thea- tre is open again. J. A. Bartram is manager. * Austin, Tex. — The Crescent theatre, having undergone improvements for a big season has opened its doors. * Moline, 111. — The Plaza theatre, having been closed for repairs since the middle of June has completed the work and is now in operation again. * Kokomo, Ind. — The Strand theatre, greatly improved has been reopened fol- lowing completion of the work. South Bend, Ind. — George Sengcr began his thirteenth consecutive season as manager of the Century theatre with its reopening recently. New Orleans, La. — The Tulane theatre, controlled by A. L. Erlanger, has been reopened. Lansing, Mich. — The Gladmer theatre, a new motion picture house, has been completed and opened in Lansing. * Kingsville, Tex. — The Jarez theatre, catering to Mexican trade, has been opened under the management oi E. Hernandez. * ,. Brady, Tex. — After having been closed all summer the Lyric theatre has been re- opened. Graham, Tex.— The new Rex theatre has been opened on the site of what was formerly the Majestic, which was burned. Beeville, Tex— The Rialto theatre has been opened with its seating capacity in- creased to 800. * Shiner, Tex. After complete remodel- ing the Liberty theatre here has been opened again. * Brooklyn, N. Y. — The Albemarle thea- tre having been refurnished and im- proved, opened its doors to a capacity attendance. La Salle, 111.— Manager New has A VIEW OF THE Strand theatre, Owosso, Mich., owned by Brewer Bros., which gives a good idea of the attractive front obtained by use of white pressed brick and velvet red brick. opened the Majestic theatre following redecoration work. * Mt. Vernon, Ind. — The new Vernon theatre has been opened under the man- agement of Salem F. Starling. Omaha, Neb. — World Realty Com- pany has opened the Sun theatre which has been remodeled. * Manitowoc, Wis. — Ascher. Brothers and Mikadow Amusement Company have opened the Mikadow theatre. Des Plaines, 111. — The Bryn Mawr theatre is open again ready for a big business. Hammond, Ind. — After having been closed all summer with the exception of Saturdays and Sundays, the Orpheum theatre has been opened for full week'; presentations. Dayton, O. — Manager R. J. Hirsh has opened the new Sigma theatre in South Park. Montgomery, Ala. — The Majestic, a new motion picture and vaudeville house for colored people has been opened in Montgomery. Canton, 111. — After weeks of idleness, during which remodeling was in progress the Capital theatre has been opened once more. * Oskaloosa, la.— The Strand theatre lias been re-opened under the manage- ment of Dan Bogue. Rock Island, 111— The Spencer Square theatre is open again, improvement work having been completed. * ' Boston, Mays. — The Franklin Park theatre opened its doors again with Vera Gordon in "The Good Provider." * Nebraska City, Neb. Manager Booth has opened the Overland theatre with films and stage attractions. * Little Rock, Ark. The new Strand theatre, seating 500 has been officially opened. Frank Xowell is manager. This Exhibitor Remembers Way Back When— Motion pictures were virtually unknown and a theatre most any kind of a place. He is Clair M. Patee, exhibitor, 828 Massachusetts avenue, Kansas City, Mo., since 1903. His first theatre in Jersey City, N. J., Mr. Patee tells, was a long triangular building. He used a boat, sail for a screen, with the aid of a little white paint. Kitchen chairs, held in place by two by fours nailed to the backs provided the seating accommodations. Nice fresh sawdust was sprinkled on the floor. A large box served the double duty of box office and pro- jection booth. As the film came through the machine it was allowed to fall in a heap in the barrel. By tying a piece of string to it the operator had no trouble in finding the begin- ning again so that he could run it through once more. October 7, 1922 EXHIBITORS HERALD 81 EASTMAN POSITIVE FILM with its long scale of gradation faithfully portrays all that is in the negative. It carries quality through to the screen. Eastman Film, both regular and tinted base — now available in nine colors, is identified throughout its length by the words "Eastman" "Kodak" stenciled in black letters on the transparent margin. EASTMAN KODAK COMPANY ROCHESTER, N. Y. 82 EXHIBITORS HERALD October 7, 1922 LOCAL drama critics, and representatives of the trade press, were guests this week at the Goldwyn studio, the occasion being a chicken dinner and a special and exclusive preview of Rupert Hughes' "Re- membrance." Joe Jackson, head of the Goldwyn publicity department, was the un- official master of ceremonies. Mr. Hughes gave a brief talk at the conclusion of the dinner. "Remembrance" is a picture of father-love, a sort of companion picture to Hughes' "Old Nest," which glorified mother- love. Claude Gillingwater, who was the Earl of Dorincourt in Alary Pickford's "Little Lord Fauntleroy," plays the leading role in "Remembrance." Other players in- clude Patsy Ruth Miller, Lucille Rixon, Cullen Landis, Nell Craig and Kate Lester. The picture was directed by the author. * * * Departing from the hitherto routine of evening dinners at a cafe, the Western Mo- tion Picture Advertisers, better known as the "Wampus," will be the guests of Mal- colm Boylan, publicity director for Uni- versal Film Company, and the Universal company itself at the Universal Studios the evening of Oct. 4. Boylan, in conjunction with the heads of several departments of the big studio, will stage a fall fair and fes- tival. Newspaper reviewers, fan magazine writers, and trade press representatives have been invited to be present. # * Sam Jaffe is back in Los Angeles after a brief visit to New York. Sets are being rushed to start work on "Are You a Fail- ure?" and "The Hero." Tom Forman will direct the first and Gasnier the second. The Al Lichtman Corporation will distribute them, it is said. ♦ - ♦ # James R. Grainger, recently elected a vice-president of the Goldwyn Distributing Corporation is at Culver City in conference with Marshall Neilan, whose representative he has been for four years in the East and whom he still represents. He is conferring also with President F. J. Godsol of Gold- wyn. * * * Max Asher, featured comedian of many comedy companies, is playing in "Peg of the Movies" at Century studio. Baby Peggy is the star. * * * Vernon Tremain, well-known actress of the silver sheet, has joined the cast of Maude Fulton's play, "The Humming Bird," which has been running for many weeks at a local theatre. * * * Having recovered from the forest fires burns she received while working in Regi- nald Barker's production of "Hearts Aflame," Anna Q. Nilsson has been en- gaged by Cecil B. de Mille to play one of the principal roles in his forthcoming pic- ture, as yet untitled. * * * Mary Pickford will have Edward Knob- lock, the English playwright, supervise the historic detail when she produces "Dorothy Vernon of Haddon Hall." * * * Gaston Glass and Barbara La Marr have been signed by B. P. Schulberg and will play featured roles in "The Hero," which will be produced by Gasnier. * * * Francis Marion is adapting "The Fa- mous Mrs. Fair," the James Forbes play, which Fred Niblo will produce. * * * Mack Sennett expects shortly to have four companies actively at work. They will be Mabel Normand, Phyllis Haver, Ben Turpin and Billy Bevan. "The Little Church Around the Corner," an original story by Olga Printzlau, will be produced by Warner Brothers on the com- pletion of "The Beautiful and Damned." * * * Wallace Beery, one of the foremost "villains" of the screen, is to marry Rita Gilman, formerly an artist's model and now a screen actress. * * * Arline Pretty, heroine of serials and dramas made by Eastern companies, has joined the Betty Compson company at the Lasky studio. * * * Edward J. Le Saint will start produc- tion shortly at the Wilmat studios on his own original story entitled "The Shop Girl." * * * Jack Coogan is making plans to produce independently with his famous little son, Jackie, the Coogan contract with the Sol Lesser interests having been completed with "Oliver Twist." * * * Claude Gillingwater is playing in sup- port of Viola Dana in "Miss Emmy Lou," the Bernard McConville story which Harry Beaumont is directing at Metro studios. * * * Mary Hunt, for four years identified with publicity and production activity with Mack Sennett comedies, has been engaged by Harry Garson to direct publicity for Clara Kimball Young Feature Productions, also the publicizing of a series of inde- pendently produced features. Miss Hunt was much in evidence as secretary and gen- eral assistant to F. Richard Jones in the making of "Molly O" and "Suzanna." * * * Cullen Landis has signed with Universal to appear opposite Colleen Moore in "For- saking All Others." Miss Schroeder is preparing the script. * * * Ernest Torrence, the heaviest heavy in "Tol'able David," has signed with Famous Players Lasky to appear in "The Covered Wagon,' under the direction of James Cruze upon the completion of his part in "Singed Wings." * * * Sylvia "Mother" Ashton has returned to Lasky to appear with Agnes Ayres in "The Imposter" under direction of Paul Powell. * * * Eva Novak has just finished two pictures, made simultaneously, for Lasky and is now making arrangements for an early appear- ance with her sister in a story that has been adapted from "Rock of Ages." * * * Arthur Edmund Carewe has finished the male lead in the latest Jackie Coogan pro- duction. * * * Adolphe Menjou, king in "The Three Musketeers," has finished the part of "Stem" in the film version of "Clarence" and is soon to begin work on his part in "Notoriety." * * * «' Theodore Kosloff has deserted the Lasky lot to arrange for an early presentation of a pageant at a Los Angeles auditorium. * * * Pauline Garon, the charming young actress who played opposite Richard Bar- thelmess in "Tol'able David" and "Sonny," has been engaged by Famous Players-Lasky to play one of the leading roles in Cecil B. DeMillc's next production for Paramount. Plum Center Comedies to Play at Eastman Theatre According to reports received at the Paul Gerson studios, San Francisco, from the New York office of Film Booking Offices of America, the entire series of Plum Center comedies, now in course of production at the Gerson plant have been booked by the management of the new Eastman theatre, Rochester, N. Y. The films feature Dan Mason. Pittsburgh Exchange Buys Arrow's Fairbanks Series H. C. Simeral Company of Pittsburgh. Pa., has contracted with Arrow Film Corporation for the new series of Wil- liam Fairbanks pictures which Arrow will publish. "Peaceful Peters" is the first of the scries. Join Palmer Photoplay Clayton Hamilton, lecturer, editor, playwright and photodrani.ttist, has been appointed Educational Advisor to Palmer Photoplay Corporation and Dougla;- Doty, former maeazinc editor, has be- come Associate Editor of the institution's department of education. WEBER & NORTH plan a Broadway presentation for their new feature, "Notoriety," which was written and directed by Will Nigh. Maurine Powers, Mary Alden, Rod La Rocque, George Hackathorne, Richard Travers, J. Barney Sherry and Mona Lisa are important members of the cast. CHICAGO TRADE EVENTS Big Staff Busy on McVickers Program More Than 100 Work Day and Night Preparing for Opening Although the new McVickers theatre is still far from completed and hundreds of carpenters and plasterers are busily en- gaged putting the finishing touches to the big 3,500 seat house, more than 100 m^n and women have been working day and nignt for the past two weeks preparing for the opening.. Engage Projection Experts Jones, Linick and Schaefer already have engaged projection experts, of which there will be eight, for the new house, and the obtaining of scenic artists, stage car- penters, property men, and other house employes is rapidly going on. Artisans are experimenting with light effects which must coincide with the color effects of the draperies and scenery and Director of Music Spitalny is listening to musicians and soloists every afternoon and night at his rooms in the Congress hotel. Pay Roll Is Big S. Barret McCormick has been pre- paring the presentations for the first four weeks, and Frank Zimmerer is working assiduously on color schemes and scene models. It is said the McVickers payroll already totals in excess of $10,000 a week. Ort Confers at Universal J. B. Ort, former Comptroller of Uni- versal Film Manufacturing Company, re- cently promoted to general sales manager, spent several days in Chicago in confer- ence with District Manager Herman Stern. Mr. Ort is visiting all the large Universal exchanges in a country-wide tour. He will be in Chicago about two weeks. Mr. Ort finds the golfing fine hereabouts. Newman Visits Film Row Frank L. Newman and Milton Field, the managing director of the Newman, Royal and 12th street theatres, Kansas City, paid Chicago's film row a visit last week, calling at various exchanges. Mr. Newman says business is great in K. C Mr. Field engaged twelve pretty girls for a fashion show he is putting on next week at the Newman theatre. Platzman Returns to U. S. A. Platzman, who was recently trans- ferred from the Chicago office to become auditor general of Universal's European exchanges, has returned to Chicago and assumed his former position as auditor. Mr. Platzman wasn't content to get 2,000 marks for one good American dollar, preferring to be back in the U. S. A. where the "one half of one per cent" instead of the Wurtzburger flows. LOUIS P. KRAMER has returned to Chicago to display his exploitation pro- clivities in promoting F. B. O. product in this territory. "Skin Deep" Goes Over Big With Jeff Lazarus' Exploitation Behind it Jeff Lazarus, Ned Holmes' hustling rep- resentative in this territory, added an- other feather to his cap last week in the enterprising advance exploitation ex- ecuted on the First National-Thomas H. Ince attraction, "Skin Deep," which is playing at the Spencer Square theatre, Rock Island, this week. If the Spencer Square's records are not shattered it is no fault of Jeff and the American Legion which is holding its state convention in Rock Island this week. The Legion is backing the picture and the First National exploiteer arranged for every conceivable tieup. A resolution is being presented at the convention urging every pest in the state to get back of the picture and boost it. This alone should give the picture a 100 per cent send off in Illinois. More luck to you, Jeff. Given Off for Detroit to Head Paramount Exchange H. W. Given, who has been district manager for Paramount's Chicago office the past year, left for Detroit last week to assume the position of manager of the Detroit exchange. He was given a dinner at the Congress Hotel last Friday by the sales force at which he was presented with a handsome leather traveling set. The office force also presented him with a gold fountain pen and pencil set. Chicago and Illinois Theatre Men Merge State Executives Maintain Posts in Combine Just Effected The Motion Picture Theatre Owners of Chicago has passed out of existence as ah individual unit, its merger with the Illinois Motion Picture Theatre Owners having been effected last week. Although it has been under consideration for two weeks, the consolidation was not ratified by the Chicago organization until last Friday, when a meeting of the local theatre men was held at the Vitagraph pro- jection room. Rubens Retains Presidency State officers will retain their posts un- der the new arrangement. With the local unit losing its identity, its executives prob- ably will be appointed to the board of di- rectors, which will be comprised of mem- bers of the two bodies. L. M. Rubens is state president. William J. Sweeney remains as state organizer and in charge of the Chicago headquarters of the organization. Broadens Scope of Activity Consolidation of the two organizations was effected with a view to broadening the scope of exhibitor activity in the state and city and to further facilitate these activi- ties. The state board acted for members of the Illinois unit in ratifying the merger in view of the fact that it was not thought ad- visable at this time to issue a call for a state convention. Vitagraph District Chiefs Convene for Chicago Meet A convention of Vitagraph district man- agers was held in Chicago on Septem- ber 18, 19 and 20, at which the fall product and sales campaign was discussed. The following attended: G. A. Boldson, as- sistant general manager; H. Bradley Fish. Western district manager; J. L. Kendall, Southern district manager and J. M. Dun- can, Central district manager. Business in all parts of the country and Canada is on the increase and the outlook for a big season is very favorable the manager- reported. Cummings to Make Scenes For New Film in Chicago Irving Cummings will take his organ- ization to Chicago in filming some of the scenes for "Chicago Sal," the first of a series of three productions which he i> filming for Principal Pictures Corpora- tion. Several days will be soent in filming scenes in the big Loop district and in Chicago tenement districts. Among those making the trip will be Milton Sills, Alice Lake, Ralph Lewis, Gertrude Claire, Ben Hewlitt, and others. 84 EXHIBITORS HERALD October 7, 1922 1 i j CHICAGO PERSONALITIES 1 I » Rosh Hashanah ! Sales have taken a slump during the past few days. When business interferes with New Year's forget business. Busi- ness is only business, but O, you Rosh 1 lashanah ! * * * I. Maynard Schwartz has had his of- fices torn up the past few days putting in stalls for his wild salesmen. Past ex- periences have proved that it's not safe to herd 'em into one room without partitions. Saw that everlasting bachelor, L. A. Ro- zelle, making the distance between the Metro office and the Broadway Limited station in nothing flat last Friday. He had a "do or die" expression on his face. Pity the poor man who got in front of L. A. and couldn't dodge fast enough. * * * E. A. Sipe has been appointed by Mor- RIS Hellman to succeed G. C. Parish as manager of the Indianapolis Reelcraft of- fice. Morris staged a farewell dinner for G. C, who joins Goldwyn. Present at the gathering, in addition to the Reelcraft president, Sipe and Parish were Nettie Fitz Henry, bookkeeper and cashier; Mary Bil- bow, stenographer ; Mrs. Mary Baldwin, inspector, and George Sylvest, shipping clerk. We might add that when Morris -tages a dinner — yum, yum. * * * Harry Hilmes, well known hereabouts through his former connection with the Lubliner & Trinz circuit, lias returned from Denver convinced that they don't make 'em better than Chicago. They all get homesick for the Row if you give 'em enough rope. * * * Here's a short subject staff that I. May- nard Schwartz says he'll match against any of 'em. Have a look: Will Schwartz, Perc Barr, T. Stover, Bill Brimmer, Sol I'iRacin and last but by no means the least important, Dave Dubin. Stover and Brim- mer are comparatively newcomers on the Educational staff, but neither needs air in- troduction. That man who invented the bumper for an automobile is the best friend that Si -Moses of Metro has. One can't conceive what might have happened the other day when Si's Jewett broke loose if it had not been for the bumper. Some day Si, Johnny Mednikow and a few others are going to learn to keep their eyes on the road ahead. You can't window shop and drive. O. J. Wooden*, a new addition to Eddie Silverman's Select staff, is painting the Illinois territory in Selznick colors, ac- cording to the contracts which Uncle Sam has been delivering to No. 831, Film Row. O. J. formerly was with First National. Manager Bond, Gradwell Sears and Jeff Lazarus (what do you think of that trio?) have put their heads together and here's what they've gone and done : First National on Wednesday, September 27, launches the first of its series of weekly trade showings. Jeff promises something unique in trade promotion ; Manager Bond promises a great picture ("Skin Deep"), and Gradwell will have a pocketfull of con- tracts. The last is not a promise — it's a threat. We'll see all you exhibs next Wednesday at First National's roof gar- den projection room. Credit Perc Barr with one putout unas- sisted. Perc landed a good healthy con- tract when he put Educational's "Sherlock Holmes" in the Pantheon. Have you tried Henry Newall out at the Howard, Perc? We've got to have the Sherlocks out in my neighborhood. We were misinformed last week. Frank Ishmael's feet weren't itching — it was only a corn bothering him. That knocks a good story in the head. Frank isn't leaving us. He's going to stay put right down at Metro. * * i|t Phil Goldstone of Goldstone Produc- tions was Hollywood's representative in town last week. He walked into the Reel- craft office and right out again with a con- tract covering distribution in this territory of the Richard Talmadge pictures. An- other addition to Morris Hellman's fast growing program. * * * We always gave Morris Hellman credit for using good judgment, but now we are dubious. Morris fell into the talons of the law the other day when he stepped on the accelerator to the tune of 52 miles per. The copper handed him a slip. A few days later Morris tried to pass the same cop going 60 per. But you can't fool a copper twice, so the Reelcraft president was taken to the station. That should be a lesson, Morris. Pick your coppers. We understand that H. A. Fisher has booked the Hoxie and Farnum pictures, Reelcraft product, for Kewanee. That means a little Western stuff for the in- habitants. * * * F. J. Paskert, auditor of Universal ex- change, joined the sales department this week. P. A. Powers, managing director of Film Booking Offices, paused at the local ex- change on September 10, en route to New- York from the Coast. Public Service Development Develops Community Spirit (Continued from page 65) The entire project, needless to say, is predicated upon sincere, deep-seated de- sire on the part of Mr. Crandall and his as- sociates to render real public service. In the matter of special juvenile matinees, one of the logical outcomes of the special screenings of the playgrounds pictures, especial care is being devoted to the se- lection of programs. Fairy stories and those gossamer gems heretofore deemed the prime essentials of successful enter- tainment for children arc largely taboo under the new Crandall scheme. The juvenile audiences are offered genuine en- tertainment, stripped of puerility and sex. but rich in genuine drama and prolific in thrills, which the advisory board, in con- stant touch with the child mind, has learned the voungsters will go to see at night if it is not made available for them in the afternoon. With these thoughtfully prepared bills for their special benefit, it is the parents' fault and not the theatre's if complaint is made that no provision is made far the kiddies. Responsibility for the sort of screen diversion the child is enabled to enjoy is shifted from the exhibitor squarely to the shoulders of the father and mother. It is a notable fact that the work being done by the Public Service and Educa- tional Department of the Crandall the- atres, under the directorship of Mrs. Locher, has followed exactly the lines of procedure laid down by Will H, Hays and his advisors, except that in each instance it has anticipated the Hays' plan, since it was inaugurated and well under way before the organization of the Hays advisory council. PARLE WILLIAMS and Hodolph Valentino in a scene from Vitagraph's production, "A Rogue's Romance." GUIDE to CURRENT PICTURES AMERICAN FILM COMPANY State Rights Productions The Marriage Bargain, five reels, Mary Miles M inter. The Logger! of Hell-Roarin' Mountain, five reeli, Helen Holmes. Silent Shelby, five reels, with Frank Borzage. AMERICAN RELEASING CORP. Cardigan (Messmore Kendall Prod.), seven reels. Jangle Adventures (Johnson-Exceptional Prod.), five reels. Belle of Alaska (Chester Bennett Prod.), five reels. Daring Danger (Cliff Smith Prod.), five reels. Jas of the Big Snows (Jas. Oliver Curwood Prod.), five reels. The Cradle Buster (Tuttle-Waller Prod.), six reels. Bluebeard Jr. (Jas. Livingston Prod.), five reels. The Lying Truth (Marion Fairfax Prod.), six reels. Sisters (International Film), seven reels. The Hidden Woman (Nanuet Am. Corp.), five reels. My Old Kentucky Home (Pyramid Pictures), seven reels. Man's Law and God's (Finis Fox), six reels. The Three Buckaroos (Fred Balshofer), five reels. The Pillagers (Louis Wm. Chaudet), seven reels. Destiny's I»le (Wm. P. S. Earle). six reels. Shattered Idols, seven reels (Frothingham Prod.) ARROW FILM CORP The Girl from Porcupine, five reels, with Fairs Binney God's Country and the Law, six reels, Gladys Leslie. , _ _ . Love, Hate and a Woman, six reels, Grace Davison. A Yankee Go Getter, five reels, Neva Gerber. Dangerous Paths, five reels. Neva Gerber. Price of Youth, five reels, Neva Gerber. Ten Nights in a Bar Room, eight reels, John Lowell. The Innocent Cheat, six reels, Roy Stewart. Chain Lightning, five reels, Ann Little. A Motion to Adjourn, six reels, Roy Stewart and Marjorie Daw. Back to Ydlow Jacket, six reels, Roy Stewart and Kathleen Kirkham. The Broken Silence, six reels, Zena Keefe. The Splendid Lie, six reels, Grace Davison. The Double-O, five reels. Jack Hoxie. ARTCLASS PICTURES CORP. After Six Days, ten reels. ASSOCIATED EXHIBITORS Distributed through Pothe Exchangei Handle with Care, all star cast, five reels. Woman, Wake Up I (Florence Vidor), six reels. Don't Doubt Your Wife (Leah Baird), five reels. Lady Godiva, six reels. Silas Marner, seven reels, All-Star. The Real Adventure, five reels. Florence Vidor. When the Devil Drives, five reels, Leah Baird. Dusk to Dawn, five reels. Florence Vidor. When Husbands Deceive, six reels (A. F. Beck). Grandma's Boy, five reels, Harold Lloyd. Up in the Air About Mary, five reels, All-Star. PLAYGOERS PICTURES, INC. Jan. 15 — Reckless Chances, five reels. Feb. 28 — Hills of Missing Men, six reels. Apr. 2 — Sunshine Harbor, six reels. Apr. 16 — A Pasteboard Crown, six reels. Apr. 23 — Lonesome Corners, five reels. May 7 — Tracks, six reels. The Woman Who Came Back, five reels, Special Cast. The Man She Brought Back, five reels. Face to Face, five reels. Through the Storm, six reels. ' The Isle of Doubt, six reels. Her Majesty, five reels. ASSOCIATED PHOTOPLAYS, INC. Crossing Trails, five reels, with Pete Morrison. Ghost City, five reels, with Helen Holmes. Too Much Married, five reels, with Mary Ander- son. C. B. C. FILM SALES The Victim, six reels. Dangerous Love, five reels. CaotivatinB Marv Carstairs, five reel (Norma Talmadge re-issue.) The Heart of the North, five reels, Roy Stewart Life's Greatest Ouestion. six reels. Roy Stewart. More To Be Pitied, six reels, all-star cast. EQUITY PICTURES Straight From Paris, five reels, with Clara Kim- ball Young. Charge It, five reels, with Clara Kimball Young. Where is My Wandering Boy Tonight? six reels, Cullen Landis. What No Man Knows, Clara Kimball Young. The Worldly Madonna. Clara Kimball Young. What's Wrong With the Women, special cast. FAMOUS PLAYERS-LASKY The Crimson Challenge (Dorothy Dalton). 4,942 feet. The Truthful Liar (Wanda Hawley), 5,243 feet. The Spanish Jade (Robertson Prod.), 5111 feet. Is Matrimony a Failure? (AH-Star), 5,612 feet. The Good Provider (Cosmopolitan), 7753 feet. Beyond the Rocks (Gloria Swanson), 6740 feet. The Wife Trap (U. F. A. Prod.), 5207 feet. The Beauty Shop (Cosmopolitan Prod.), 6586 feet. North of Rio Grande (Holt-Daniels), 4770 feet. The Man from Home (Geo. Fitzmaurice), 6895 feet. The Ordeal (Agnes Ayres), 5000 feet. The Bachelor Daddy (Thos. Meighan), 6229 feet. Across the Continent, six reels. Wallace Reid. Over the Border, seven reels (Stanlaws-Compson Prod). The Woman Who Walked Alone, six reels (Mel- ford). Our Leading Citizen, seven reels, Thos. Meighan. The Eyes of the Mummy, four reels. Pola Negri. The Man Unconquerable, six reels, Jack Holt. For the Defense, five reels, Ethel Clayton. The Greatest Truth, six reels. Mia May. South of Suva, five reels, Mary Miles Minter. Borderland, six reels, Agnes Ayres. The Dictator (Wallace Reid), 5221 feet. The Young Diana (Marion Davies-Cosmo), 6744 feet. If You Believe It It's So (Themas Meighan), 6764 feet. The Bonded Woman (Betty Compson). The Top of New York (May McAvoy), 5148 feet. The Loves of Pharaoh (Ernest Lubitsch), 7352 feet. Her Gilded Gage (Gloria Swanson-Sam Wood Prod.), 6229 feet. Nice People (Wm. dc Mille Prod.), 6244 feet. Blood and Sand (Rodolph Valentino-Fred Niblo Prod ). 8110 feet. The Valley of Silent Men (Cosmopolitan Prod.), 6541 feet. The Siren Call (Dorothy Dalton-Irvin \\ lllat Prod.), 5417 feet. While Satan Sleeps (Jack Holt). 6069 feet. Manslaughter (Cecil B. DeMille Prod.). FIRST NATIONAL Polly of the Follies, with Constance Talmadge. Her Mad Bargain, with Anita Stewart. Woman's Side, with Katherine MacDonald. Love's Redemption, with Norma Talmadge. The Beautiful Liar, with Katherine MacDonald. The Song of Life, seven reels (John M. Stahl Pro.). Kindred of the Dust (R. A. Walsh Pro.). The Rosary (Special Selig-Rork Pro.). The Barnstormer, with Charles Ray. Red Hot Romance, six reels (Emerson-Loos). Penrod, eight reels, Wesley Barry. The Cave Girl, five reels. The Lotus Eater, seven reels, John Barrymore. Caberia, nine reels, Special. My Boy, five reels, Jackie Coogan. The Seventh Day, six reels. Richard Barthelmess. A Question of Honor, six reels, Anita Stewart. Gas Oil and Water, five reels, Charles Ray. Smilin' Through, eight reels. Norma Talmadge. The Infidel, six reels. Katherine MacDonald. The Woman He Married, seven reels, Anita Stcwsi t. The Douce of Spades, six reels, Charles Ray. The Primitive Lover, six reels, Constance Tal- madge. The Half-Breed (Morosco), 5.484 feet. Slippy McGee (Morosco), six reels. Smudge (Charles Ray), five reels. Crossroads of New York (Mack Sennett), six reels Domestic Relations (Katherine MacDonald), five reels. Rose O' the Sea (Anita Stewart), seven reels. Sonny (Richard Barthelmess), seven reels. One Clear Call (John M. Stahl), eight reels. Fools First (Marshall Neilan), six reels. The Masquerader (Guy Bates Post), eight reels. Hurricane's Gal (Dorothy Phillips), eight reels. FOX FILM CORPORATION FOX SPECIALS The Fast Mail, 48*1 feet. Silver Wings, 8271 feet. Monte Cristo. 9828 feet. A Fool There Was, 6604 feet. Nero, 11,500 feet. Lights of New York. A Little Child Shall Lead Them, 8361 feet. My Friend, the Devil, 9555 feet. WILLIAM FARM'M SKRIUI A Stage Romance, 8,416 feet. Shackles of Gold, five reels. Moonshine Valley, 5679 feet. TOM MIX SERIES Chasing the Moon, five reels. Up and Going, five reels. The Fighting Streak, five reels. Just Tony, 5242 feet. Do or Dare. WILLIAM RUSSELL SERIES Strength of the Pines, five reels. Money to Burn, five reels. The Crusader, -4780 feet. SHIRLEY MASON SERIES Ragged Heiress, five reels. Very Truly Yours, five reels. The New Teacher, 4453 feet. Youth Must Have Love, 4368 feet. DUSTIN FARNUM SERIES The Primal Law, five reels. The Devil Within, six reels. Iron to Gold, five reels. Oathbound, 4468 feet. Yosemite Trail. CHARLES JONES SERIES Riding with Death, five reels. Pardon My Nerve, five reels. Western Speed, five reels. West of Chicago, 4694 feet. JOHN GILBERT SERIES Gleam o' Dawn. 4,178 feet. Arabian Love, 4440 feet. Honor First, 5075 feet. In Calvert's Valley. 20TH CENTURY BRAND Whatever She Wants. (Eileen Percy). Smiles Are Trump (Maurice Flynn), five reels. Extra I Extra! (Walker-Murphy), five reels. 86 EXHIBITORS HERALD October 7, 1922 GOLDWYN PICTURES CORP. The Night Rose, six reels. (Leroy Scott.) Be My Wife, five reels. Max Under. Doubling for Romeo, six reels. Theodora, special east, eight reel*. The Glorious Fool, six reels. Man with Two Mothers, five reels, Mary Alden. His Back Against the Wall, five reels, Raymond Hatton. Watch Your Step, six reels. Grand Larceny, six reels. Watch Your Step, five reels, Landis and Patsy Miller. Come On Over, six reels. Colleen Moore. All's Fair in Love, six reels, Betty Compson. Head Over Heels, five reels, Mabel Normand. When Romance Rides, six reels (Benj. Hampton). GRAPHIC FILM CORP. Thou Shalt Not Love, six reels. All-Star Cast. The Fountain of Youth, six reels. All-Star Cast. Wildness of Youth, six reels, Virginia Pearson. W. W HODKINSON CORP. RENCO FILM COMPANY Lavender and Old Lace, six reels, Marguerite Snow. At the Sign of the Jack o" Lantern, six reels, all-Mar cast The Veiled Woman, six reels, Marguerite Snow. ZANE GREY PICTURES, INC. The Mysterious Rider, six reels, Claire Adams- Robert McKim. BENJAMIN B. HAMPTON PRODUCTIONS A Certain Rich Man, six reels, Claire Adams. Heart's Haven, six reels. Claire Adams. The Grey Dawn, six reels, Claire Adams. HUGO BALLIN PRODUCTIONS East Lynne, seven reels, with All Star Cast. The Journey's End, All Star Cast. Jane Eyre, seven reels. Mabel Ballin. Other Women's Clothes, six reels, Mabel Ballin and Ravmond Bloomer. Married People, six reels, Mabel Ballin. WARD LASCBLLE PRODUCTIONS Rip Van Winkle, seven reels, Thomas Jefferson. WINNIPEG PRODUCTIONS, INC. God's Crucible, six reels. Gaston Glass. Cameron of the Royal Mounted, six reels, Gaston Glass and Vivienne Osborn. hoi, i hi; productions French Heels, six reels. Irene Castle. No Trespassing, six reels, Irene Castle. TILFORD CINEMA STUDIOS Slim Shoulders, six reels. Irene Castle. BERG-KAHLERT PRODUCTIONS Free Air, six reels, Marjorie Seaman. JANS PICTURES, INC. Wings of Pride, five reels Man and Woman, five reels, with Diana Allen. The Amazing Lovers, five reels, with Diana Allen. METRO PICTURES CORPORATION METRO SPECIALS an. 2— Turn to the Right, Rex Ingram Special, an. 9— Fourteenth Lover, six reels, Viola Dana, an. 23 — Little Eva Ascends, six reels, Gareth Hughes. Feb. 6— The Golden Gift, six reels, Alice Lake. Feb. 20— The Right That Failed, six reels, Bert Lytell. Mar. 6 — Glass Houses, six reels, Viola Dana. Apr. 3 — Kisses, six reels, Alice Lake. Apr. 17— The Face Between, six reels, Bert Lytell. May 1 — Seeing's Believing, six reels, Viola Dana. NAZIMOVA PRODUCTIONS Madame Peacock, seven reels, with Nazimova Billions, six reels, with Nazimova Camille, six reels, with Nazimova TIFFANY PRODUCTIONS Peacock Alley, eight reels, Mae Murray. Fascination, eight reels, Mae Murray. NATIONAL EXCHANGES, INC. Welcome Children, five reels, Elsie Albert. Shadows of the West, five reels, Iledda Nova. The Lotus Blossom, six reels, Tully Marshall. PATHE EXCHANGE, INC. JESSE D. UAHl'TOlM PRODUCTIONS □alf a (.nance, seven reels, with Mahlon Hamil ton. Her Unwilling Husband, five reels, with Blanche Sweet. Dice of Uritiny. five reels, with H. It. Warner. That Girl Montana, five reels, with Blanche Sweet. When We Were Twenty-one, five reels, with H B. Warner. ROBT. BRUNTON PRODUCTIONS The Devil to Pay, six reels, with Fritzi Brunette and Roy Stewart. GEORGE B. SEITZ, INC. Rogues and Romance, six reels, with Geo. B. Seits and June Caprice. FEDERAL PHOTOPLAYS, INC. The Heart Line, six reels. (Arthur F. Beck Prod.) The Power Within, six reels. (Achievement Films.) Nanook of the North, six reels (Freres). PACIFIC FILM CO. The Call from the Wild. The Fatal 30. The Able Minded Lady. The Girl from Rocky Point. The Forest King. PRODUCERS SECURITY CORP. When Dawn Came, six reels. Diane of Star Hollow, six reels. The Right Way, eight reels. The Soul of Man. seven reels. Squire Phinn. five reels. Welcome to Our City, five reels. Mr. Bingle, five reels. Mr. Potter of Texas, six reels. Trail of the Law, five reels. The Man Who Paid, five reels. Irving Cummings Series, two reels. Cissy Fitzgerald Series, 2 reels. FILM BOOKING OFFICES The Call of Home, six reels (L. J. Gasnier Prod). Beyond the Rainbow, six reels, L. J. Gasmer Prod. Boy Crazy, six reels. Doris May. The Vermilion Pencil, six reels, Sessue Hayakawa. The Bigamist, six reels, special cast. Queen O' the Turf, five reels, special cast. The First Woman, five reels, Mildred Harris. Gay and Devilish^ five reels, Doris May. Sheik of Araby, six reels, H. B. Warner revival. The Glory of Clementina, six reels, Pauline Fred- erick. The Son of the Wolf, five reels (Norman Dawn Prod.). The Fatal Marriage, five reels (Gish-Reid reissue). The Understudy, five reels. Doris May. Colleen of the Pines (Chester Bennett Prod.). My Dad, six reels, with Johnnie Walker. Up and at 'Em five reels. Doris May. In the Name of the Law, six reels, special cast. The Kick Back, six reels, Harry Carey. RUSSELL PRODUCTIONS Shadows of Conscience, seven reels, Russell Simp- son. SECOND NATIONAL PICTURES David and Jonathan, 4,800 feet. Her Story, 5,000 feet The Night Riders, 5,000 feet Brenda's Heritage, 5,000 feet LEWIS J. SELZNICK ENTERPRISES ELAINE HAMMER. STEIN STAR SERIES Why Announce Your Marriage? five reel*. Reckless Youth, five reels. Evidence, five reels. EUGENE O'BRIEN STAR SERIES Chivalrous Charlie, five reels. The Prophet's Paradise, five reels. Channing of the Northwest, five reels. John Smith five reels. CONWAY TEARLE STAB SERIES Bucking the Tiger, five reels. The Fighter five reels. After Midnight. The Man of Stone, five reels. A Wide Open Town, five reels. The Referee, five reels. SPECIAL PRODUCTIONS The Road of Ambition, six reels, with Conwa> Tearle. The Sin That Wss His. six reels, with Willi* ir Favrrshsm R'i\ Foam tix reels s Ralph Ince Special. Who Am I? (All Star Cast.) Conceit. (All Star Cast.) * Man'. Hnn.e (All Star fait.) Reported Missing, seven reels. UNITED ARTISTS CORPORATION Dream Street, nine reels (D. W. Griffith). Through the Back Door, seven reels, Mary Pick- ford. Carnival, six reels (Harley Knoles production). Way Down East, eleven reels (D. W. Griffith). Disraeli, seven reels, George Arliss. I Accuse, eight reels (Abel Gance production). Iron Trail, seven reels (Rex Beach). Little Lord Fauntleroy, ten reels, Mary Pickford. The Three Musketeers, twelve reels, Douglas Fair- banks. A Doll's House, seven reels, Nazimova. The Ruling Passion, seven reels, George Arliss. Fair Lady, seven reels (Rex Beach). Orphans of the Storm, twelve reels (D. W. Grif- fith). The Three Must-Get-Theres. three reels, Max Lin- der. UNIVERSAL ATTRACTIONS Tracked to Earth, five reels, Frank Mayo. The Wise Kid, five reels, Gladys Walton. The Dangerous Little Demon, five reels. Marie Prevost. The Bear Cat, five reels. Hoot Gibson. The Man Under Cover, fie reels, Herbert Raw- linson. A Wonderful Wife, five reels. Miss du Pont. The Man Who Married His Own Wife, five reel*, Frank Mayo. Second Hand Rose, five reels, Gladys Walton. Kissed, five reels, Marie Prevost. Step on It, five reels, Hoot Gibson. The Black Bag, five reels, Herbert Rawlinson. Out of the Silent North, five reels Frank Mayo. Her Night of Nights, five reels, Marie Prevost. The Trouper, five reel*!, Gladys Walton. Trimmed five reels, Hoot Gibson. Afraid To Fight five reels, Frank Mayo. The Married Flapper, five reels. Marie Prevost. The Top o' the Morning, five reels. Gladvs Walton. The Galloping Kid, five reels, Hoot Gibson. Caught Bluffing, five reels, Frank Mayo. Confidence, five reels, Herbert Rawlinson. UNIVERSAL-JEWEL PRODUCTIONS Conflict, six reels, Priscilla Dean. The Fox. seven reels Harrv Tarev. Wild Honey, six reels. Priscilla Dean. Foolish Wives, 10 reels, Erich von Stroheim. Man to Man, six reels, Harrv Carey. The Trap, seven reels, Lon Chaney. The Storm, eight reels. House Peters. Human Hearts, eight reels, House Peters. Under Two Flags, seven reels, Priscilla Dean. VITAGRAPH EARLE WILLIAMS PRODUCTION ■ Lucky Carson, five reels. The Man from Downing Street, five reels. Restless Souls, five reels. CORINNE GRIFFITH PRODUCTION! Received Payment, five reels. Island Wives, five reels. A Virgin's Sacrifice, five reels. Divorce Coupons, five reels. ALICE CALHOUN PRODUCTION! The Rainbow five reels. The Little Minister, six reels. The Angel of Crooked Street, five reels. The Girl in His Room, five reels. A Girl's Desire, five reels. WILLIAM DUNCAN No Defense, five reels. The Silent Vow, five reels. VITAGRAPH SUPER-FEATURES Gypsy Passion, six reels. The Sheik's Wife, six reels. Too Much Business, seven reels. My Wild Irish Rose, seven reels. The Ladder Jinx, six reels. The Ninety and Nine, seven reels. WARNER PICTURES Ashamed of Parents, all-star cast, six reels. Parted Curtains, Henry B. Walthall and Mary Aldcrr. six reels. A Dangerous Adventure, Grace Darmond, seven reels. Rags to Riches, Wesley Barry, seven reels. Little Heroes of the Street, Wesley Barry, seven reels. Brass. Main Street. The Beautiful and Damned. Little Church Around the Corner. WESTERN PICTURES CORP. Honeymoon Ranch, five reels, Allene Ray. West of the Rio Grande, five reels, Allene Ray Partners of the Sunset, five reels, Allene Ray I.ady Luck, five reels. Allene Ray. me dox urnce Kecord is Now in the Mail VOL. XV. No. 16 Entered as second-class matter, August 10, 1917, at the Post Office at Chicacc . III., under the Act of March 3, 1S79 Published weekly at 417 South Dearborn St., Chicago. Subscription, f/.oo a year. October 14, 11 William Desmond Presented by CARLLAEMMLE Directed by Reeves Eason UN IV October 14. 1922 EXHIBITORS HERALD Took Ctocagtt Qrowdb by- Storm 32cuidotofc Pactea toCcuKlC^tvf a great Picture-/ it's twaawficent / Say* Hof>. W Chicago dye.Qmarican Starring^ Trom-tfie ■tuwet -fey Ovuda '"An exceptionally good picture . . . you are going to love Pris- cilla Dean as Cigarette." Chicago Herald and Examiner. "It is a thrilling spectacle from beginning to end." Chicago Evening Post. "By all means see Priscilla Dean in 'Under Two Flags'!" Don Allen in N. Y. Evening World. "It's a world beater!" Variety. "If your audiences like romantic melodrama with fine acting, stirring action beautifully produced, thev will like Under Two Flags'." Moving Picture World. "Well conceived and executed . . . There is no doubt of its go- ing over. Priscilla Dean sees to that!" Motion Picture News. "Miss Dean brought every bit of the bright enthusiasm and mag- netic allure which are hers in so generous a measure, to the role of Cigarette." Zit's Weekly. "It is the best thing Miss Dean has ever done on the screen." N.ew York Tribune. "Capital entertainment." Exhibitors Herald. 'UMivcr&aL- 3eu>et ^%(M tewwfc £/*£ //£ IS ! WILLIAM FOX presents LUPINO LANE Cfhe igng' the funmakeis of two continents fa %c REPORTER, NOW SHOWING %c PIRATE- TO BE RELEASED SOOp\ LUPINO iANE^Sl PLAYING HERETO DAY BSiffi Produced by WILLIAM FOX ToX Tilm Corporation Di E-S1ZE CUTOUT OF LUPINO LAN E, AS «|SHOWN HERE, IS I AVAILABLE AT EVERY 1 FOX EXCHANGE. DONE (IN STRIKING COLORS, IT WILL PROVE Ar REAL EXPLOITATION AID FORJHIS COMEDy SERIES, lliam fox presents JOHN GILBERJ VALLE FRESH FROM HIS TRIUMPH IN C "MONTE CRISTO,"JOHN GILBERT M SCORES AGAIN IN THIS TENSE ft DRAMA OF THRILLS AND MYSTERY storv bv MARGARET PRE5COTT MONTAGUE DIRECTED By JACK DILLON Fox Film corporation 1'fl R 1 OR JfifaVI E S CREATED BY COSMOPOLITAN PRODUCTIONS A Paramount Picture A WHEN KNIGHTHOOD WAS IN FLOWER Is the most sensational hit in the history of motion pic- tures. All New York is talking about it! The newspapers are filled to overflowing with its praises! I Here are a few extracts from leading New York dailies: "When Knighthood Was in Flower is one of the greatest film epics ever made in America; in fact, the picture merits visit after visit to grasp all its glories." — Robert G. Welsh, Eve. Telegram. ssjf "The most amazingly beautiful motion picture ever screened. Moves swiftly never wearying, and leaving at the last a regret that it is over." — N. Y. Mail. "When Knighthood Was In Flower is all that has been claimed for it; the people simply burst into applause again and again. Don't miss it." — Harriett e Under hill, N. Y. Tribune. "It seems to us that this picture is every bit as important to see as any play on Broadway. It marks a high point in the art of entertainment and in the art of the American motion picture studio. We whole-heartedly commend it to every man, woman and child to whom romance and beauty are not mere words found in dictionaries."— Daify News. ' When Knighthood Was In Flower ranks high alongside of the best in romantic screen drama with a beauty of background which has not to our knowledge been surpassed. The scene showing Marion Davies in an attitude of prayer is \ one of the finest moments which we have seen in the cinema." — N. Y. World. "It has magnificent settings and costumes, and lighting effects of almost un- believable beauty, and is acted with skill in addition." — N. Y. Sun. "When Knighthood Was In Flower is dazzling to the eye, splendidly impressive and apparently true to the time and places of its settings. Marion Davies really ou'does herself, while Lyn Harding is a joy. Such a King!" — N. Y. Times. "No one can afford to miss this great screen masterpiece, and V you may be assured we will go again." — Evening Journal. "Marion Davies gives a performance of the modern, stubborn, adorable Mary that is not only the best thing she has ever done, but one of the finest performances ever given by any actress." — Morning Telegraph. Playing to capacity and turning hundreds away* at every performance at the Criterion Theatre BROADWAY AT 44th STREET :: :: NEW YORK CITY Seats eight weeks in advance. Ill « "You come away from 'When Knighthood Was In Flower' as pleasantly weary as an art collector after a day among treas- ures, or an out-of-towner after a Sunday afternoon on Fifth Avenue." — N. Y. Globe. "The production is one of the most massive and costly ever attempted, and Miss Davies' interpretation has made the entire effort worthy." — Edward E. Pidgeon, Journal of Commerce. "When Knighthood Was In Flower represents the supreme achievement of the motion picture art." — New York American. "Beautifully staged and photographed, gorgeous." — Evening Post. The costuming is OOHBH j [fniGHTHGDD 03HS in IMLOODER October 14, 1922 EXHIBITORS HERALD 7 I I; FIFTY MILLION People will read, see, hear and talk about the WARNER BROTHERS SCREEN CLASSICS Our productions have been sold 100% throughout the country. Our efforts are now centered in selling the Warner screen classics direct -to -the -public. This will assure exhibitors capacity business when they show our productions. The following pages will convince you, Mr. Ex- hibitor, that Fifty Million people will see our advertis- ing and read our publicity. This is merely the first broadside of our sweeping exploitation campaign. The figures do not include the millions of people who have read the books, those who read the "fan," na- tional and territorial trade magazines, or those who will read the newspaper stories of our float en route to the Warner west coast studios. There will be more advertising in the Saturday Evening Post, more advertising in the Trade Papers, more publicity stunts, newspaper stories and other avenues of advertising which patrons of your theatre I will see, hear and talk about. We have pledged Exhibitors the utmost coopera- tion, and we are constantly striving to surpass their wildest expectations! WARNER BROTHERS Circulation ~ 2,500,000 THE SATURDAY EVENING POST September £Oth, 1922 WARNER BROTHERS 1 I 8 I ! 1 ii I i FIVE MILLION I Circulafron of the Slliott Service ~ one of the I Greatest Direct -to -the -People Pictorial A/ecus Ogencies in the World. Jhis Pictorial Service is posted in prominent places throughout the country. i BIGGEST BOOKS IN THE WORLD This huge float announcing the forthcoming array of Warner Brothers Screen Classics blocked traffic on its first appearance at 42nd Street and Fifth Avenue, New York, just prior to its start on a transcontinental tour to the west coast. TWENTY- FIVE MILLION I This huge float -one of the greatest advertising stunts ever evolved in the industry - equipped with an Electrotone Calliope covering the principal cities en route from Newark, to Los Angeles will be seen by approximately twenty Five Million People. | What the Eye sees becomes firmly imbedded in the Human JHincL TWENTY MILLION National Bill Posting Campaign. These attractive twenty -four sheets are posted on the best billboard locations all over the United States. They will be seen by approximately ZJusenty -ecW Alfred E Green Cparamount Cpicture ADOLPH ZUKOFL PRESENTS I Thomas MeiOhan — *w " o ManWhoSawTdmorrotf By Perley Poore Sheehan and Frank Condon. Directed by Alfred E. Green. J^"0 story precisely like this has ever been filmed. It is the most unusual plot ever conceived. It is so varied in incident that it is as good as two stories rolled into one. On one hand you see the hero living a wild, primitive life of adventure in the South Seas, on the other you see him struggling for fame and power in European diplomatic circles. There are three thrilling romances one with a South Sea Island girl, another with a society beauty, and a third with a Russian princess. Cast includes Leatrice Joy, leading woman of "Manslaughter,11 June Elvidge, Theodore Roberts, Eva Novak, and John Miltern. (X Cparamounl Q>icture rj MARTIN JOHNSON FILM COMPANY . PRESENTS head hunters OF THE // i SOUTH SEAS I MARTIN JOHNSON'S fi|f Thrilling Adventures Among Wild Tribes of Malekula tJ< GREAT 5 PART FEATURE! fli ASSOCIATED EXHIBITORS (^Arthur S. Kane, President A tribe of head hunters on the warpath! Hundreds of savages dancing in weird frenzy ! A real tropical jungle! A real earthquake! A strange tribe of monkey people ! Man-eating sharks after man-eating savages! A volcano erupting flames and smoke! Adventure! Danger! Beauty! Surprise! Wg/K Physical Distributors Pat he Exchange Associated Exhibitors0 ARTHUR S. KANE , PRESIDENT PRESENTS SILAS MARNER George Eliot's famous novel Produced By» Frank P. Donovan "One of the photoplay classics of the world. A worthy achievement, excellently portrayed and sure to please in every way." — Philadelphia Record. "Individuals who believe motion pictures are hope- less by all means should see 'Silas Marner.' If the judgment of the writer is not mistaken, it is one of the very best pictures shown in Cincinnati during the last year. It is a credit to the producer and a credit to the Lyric Theatre. If you do not see it, you will have missed something well worth while." — Nixson Denton in the Cincinnati Tribune. " 'Silas Marner' is the sort of film that keeps our hope alive amid the hokum of the average feature film current throughout this land of freedom. The acting is first rate. The photography is excellent. Its enter- ta;nment value is 90 per cent." — Baltimore American. " 'Silas Marner' is not 'highbrow.' It will not go over the heads of any audience. It is straight, out- and-out drama, almost melodrama." — Los Angeles Herald. THE CAST: Crauford Kent Marguerite Courtot;. Robert Kenyon Nona Marden Ricca Allan Austin Huhn Anders Randolph Bradley Barker Charles Coghlan Marie Edith Wells Alice Fleming George Fawcett Helen Rowland Jean Cirardin John Randall FOREIGN RtPPE&tNTATIVE Physical Distributors Pai hi Exchange -•r : .• • - Syracuse Motion Picture Company p» s s e M r s Wyndham Standin y& oP J Doubt 1/ rfh Dorothy Mackaill *nj Georde Fau/cett start/ by Derek Brant Among others, already booked for these theatres Victory, Providence Majestic, Albany Minerva, Pittsburgh Parkway, Baltimore Liberty, Jersey City Garden, Charleston, S. C. Regent, Springfield, O. Model, Sioux City Rex, Racine Regent, Kansas City Empire, Mobile, Ala. Lyceum, Memphis Marcus Loew's Theatres, Greater New York "The Isle of Doubt" — a Body of Land, Entirely Sur- rounded by Hot Tempered Romance and Red Blooded Adventure DIRECT BO BV HAMILTON SMITH- PHOTOGRAPHED B Y AftTHun CAOWSLl PLAYGOERS PICTURES Physical Distributors Path e Exchange 'Hie VEILED WOMM featuring Marguerite Snow from the famous novel. by MYRTLE REED directed by Lloyd Ingraham RENCO 711M COMPANY production ofth HODKINSON BIG 7 Disti'ibutoi's of Official Urban Movie Ch\\ CI ass * Meaning SUPERIOR // says SCREEN OPINIONS "The Veiled Woman"— Class A-b. (Superior). "The Veiled Woman" is one of the most interesting of mod- ern screen achievements. It is distinctly not "movie stuff," but is impressionistic in style. Character development is excellent, the story is clearly de- fined and its points cf argument clearly set forth. Lloyd Ingraham deserves a great deal of credit for his worthy attempt at the making of an inspirational picture. SCREEN OPINIONS There is easily enough drama with its accompanying love story to keep the spectator firmly interested throughout the progress of "The Veiled Woman," a picture produced by H. J. Reynolds and released by Hodkinson. It is a somewhat poignant story of simple souls told appropriately in a simple manner. MOVING PICTURE WORLD An agreeable absence of the stereotyped and exaggerated small town types so prevalent in the motion pictures. The picture is almost flawless. THE MORNING TELEGRAPH A very unusual picture. Contains a moral and certainly gets away from the general run of picture themes. ' The Veiled Woman" is the most out of the ord'nary picture that has been shown in some time, or rather it is Myrtle Reed's story which is unusual. The theme is wholly unlike anything that has been used and is certainly a deviation from the general run of screen material. For those who want pictures that are unusual, this latest Renco production can be highly recommended. It isn't likely that they have ever seen anything like it. THE FILM DAILY The offering is certain to excite considerable interest due to its unusual theme and the moral established. Again the char- acterization is well defined and stands out, particularly that of the title character. In its favor is the fact that it gets away from the ordinary run of photoplays and presents a line of drama which is absorbing up to the scenes which build the climax. MOTION PICTURE NEWS Screen entertainment of the best and highest grade. Exhib- itors should find this production a valuable treasury aid. EXHIBITORS TRADE REVIEW OR FALL RELEASE d Literary Digests "Fun Fix>m the Pi*ess A PRANK STATEMENT! In announcing a new picture for release/ the conscientious producer and distrib- utor finds it most difficult to convey the excellence of his production for fear he will over -rate or sometimes under- rate its real value. We are in just this position in announcing^. Thefev persons at Los Angieles who have seen it pronounce "Shadows" the most" unusual picture ever made^ a revelation in every way ! So totally different that it just doesn't permit comparison with any other picture ! Their comments tempt us to refer to if as "the Greatest"/ "the Most Wonderful 11 motion picture ever made. But one reads so many such claims that these adjectives have lontf since lost their true meaning/ Oo we merely wish to convey that B.P Schulbergf presents A.Tom Forman Production Adapted from the famous prize story, "Chintf, Chingf; Chinaman", by Wilbur Daniel Steele. portrayed by Lon Chaney Harrison Ford Marguerite De La Motte Valter Longf John Sainpolis Buddy Messenger Priscilla Bonner Frances Raymond Directed by Tom Forman. UDe asL S)ou lo loolc at il and judge for yourself if it is as loondeful and qj great as they say. Prints i\ Sxchanges in Octet er Distributed by ft-odueed by PREFERRED PICTURESInc. BPSchulbeiy -Prts J CBACHMANN-Ttm/ AL-LICHTMAN CORPORATION 576 FIFTH AVENUE Mfi^NEW YORK CITY A Policy* and A Promise 0 the leading and progressive inde- pendent exchanges of this country this announcement is a forerunner of a program of productions which will make unprecedented history in the industry. The selection of these pictures has been and still is being made with a thorough knowledge of the definite requirements of the independent branch of the industry. They will do more for the independent exchange man towards blazing his way into the very finest theatres and retaining this patronage than any offerings ever presented to him. Each release will be of a high standard of excellence. Clark-Cornelius Corporation 117 W est 46th St. 4* 4. New York City October 14, 1922 EXHIBITORS HERALD 19 Ihe s2e-Creafion of a Masterpiece Jiy the supreme artiste of the screen Made to meet the demands of a public of today Made under the oust photo- play improvements of today MARY PICKFORD in 'Jess of the Storm Country 3rom the novel by Qrace Miller White and its dramatization by Rupert JSuc-hes J3y arrangement urith Qdolph Zukor Direction byfohn S J2obertson Photography by Charles J3osher UNITED ARTLfXT CO&PORAT/ON MARY PICKFOflD • CUAJ2UE CHAPLIN • DOUGLA-T PA I liDAN KJ~ - D. V. GUI rriTW M1QAM AORAMJ; DflCTlDENT 20 EXHIBITORS HERALD October 14, 1922 October 14. 1922 EXHIBITORS HERALD USS "The ManMio Played God v But Says Ohe Motion Picture Neours (S ? DEPARTMENTS Ni:\\S OF TIIK WHKK Pictorial Section 41 The V* cck in Nev* fork 40 Money Making Ideaa 4S The Theatre 49 \ni iurk Democrats Pavor Repeal Newaplctures 87 of Censorship Lav? 86 Review* r>9 i riz>- Booking «f Pllm Versions of Public uinht» League on i.itrrnry Classics 30 Letters from Readers oo Bis Pllms Bncroacalaa l n»n Dra- Pwely Personal ■■■■■■■■■■■■ n>- 87 Declares Prcldcnt 17 « hlcnsro Trnde P.vrnta 88 OooperatlOa Between Theatres and With the ProccNNlon In I. on AnireleN s» Church Advornted 38 t;uide to Current .Short Subject*.... 90 ii:i>s and Cones Scheduled for Two Stall' i 'on veil t ion* October 14, 1922 EXHIBITORS HERALD 35 Stereoscopic Film Exhibited on Coast Invention of H. K. 'Fairall to Be Used in Series of Perfect Pictures (Special to Exhibitors Herald) LOS ANGELES, Oct. 3.— Stereoscopic photography and projection was demon- strated at the Ambassador theatre here on Wednesday night at the preview of "The Power of Love," the first of a series of stereoscopic productions to be made by Per- fect Pictures Corporation. The audience was made up of film executives, exhibitors, directors, cinematographers, projectionists, scientists, optometrists and press represen- tatives. "Neither screen nor stage, but life's window" is the slogan used by Elliott W. Sparling, Daniel A. Gamble, and Carl A. Rudquist, trustees of the enterprise. Method is Described The stereoscopic method of projecting motion pictures said to have been accom- plished by the Fairall Trust, of which H. K. Fairall is the inventor, is obtained by the projection on the screen simultaneously and super-imposed of two positive films, which have been photographed at the same time through a single camera having two lenses, separated a distance equivalent to the position of the human eyes. The films are treated in such a way as to allow projection at any distance, and the use of viewing screens similar to spectacles made of a blue and a red lense. which are complementary colors, permits stereoscopic vision, in that each eye sees a single picture of its own, and the one eye cannot see the picture viewed by the other, which is neces- sary to obtain the relief and perspective. Believe Goal Reached Executives of the film industry are of the opinion it is said that the goal of stere- oscopic pictures has been reached, and will cause marked improvements in the future of motion picture exhibition and produc- tion. New York Democrats Favor Censor Repeal (Special to Exhibitors Herald J SYRACUSE, N. Y., Oct. 3.— The New York state Democratic platform adopted at its convention here last week con- tains a plank urging the repeal of the censorship law relating to motion pic- tures. In reference to this the platform says: "A free press, untrammeled public crit- cism, the unfettered expression of a moral and religious opinion and the ade- quate enforcement of the police power are the remedies for any abuses that may exist in the exhibition of motion pictures." Better Films Week Is Popular in South (Special to Exhibitors Herald) ATLANTA, GA., Oct. 3.— The Better Films committee announces that since the success of its Better Films \Vee"k here recently smaller cities throughout the state have indicated their intention of holding similar events. Arbuckle to Come Back (Special to Exhibitors Herald) LOS ANGELES, Oct. 3.— Roscoe Ar- buckle has returned to Los Angeles and will re-enter films, according to Milton Cohen, his attorney. Hays and Cohen;Scheduled For Two State Conventions Michigan and Missouri Plan Biggest Conclaves in History of Leagues — Prominent Government Officials to Attend Meetings State conventions of exhibitors no longer are of territorial interest only. Pronouncement of national policies governing the activities of exhibitors, pro- ducers and distributors has been broadcast from convention halls. Attendance at state conventions of high executives in the motion picture industry has given them an importance second only to national conclaves. Two conventions will be held during October which will bear watching for President Sydney S. Cohen of the M. P. T. O. A., and W ill H. Hays, chief executive of the M. P. P. D. A., are scheduled to address both meetings — the Missouri gathering at Excelsior Springs and the Michigan meeting at Flint. Missouri Conclave Oct. 18-19-20 (Special to Exhibitors Herald) KANSAS CITY. MO., Oct. 3.— Will Hays. President Sydney S. Cohen and M. J. O'Toole for their first time will be honored guests at a Mis- souri convention, October 18, 19 and 20, at The Elms hotel. Ex- celsior Springs. So extensive are the plans for the con- vention, that it has been broad- ened into a three- day a ff a i r, two days of work and one of "play." Men of national prominence, i n - eluding Senators James Reed and Charles T. Sears Seldon Spencer, in addition to the presi dents of numerous state exhibitor organ- izations, novel athletic stunts, and innumer- able other feature^ will combine to make what it is believed will be Missouri's greatest convention since the formation of the M. P. T. O. M., Charles T. Sears presi- dent. The program of the convention, as an- nounced by Lawrence E. Goldman, counsel and secretary of the Missouri body, includes two days of business sessions, a big ban- quet, and a final day of. recreation, with only an executive board meeting falling on the third day. In addition to Hays, Cohen and O'Toole', and the above named senators, Governor Arthur M. Hyde of Missouri, Congressman Charles Faust. Assistant At- torney General Merrill Otis of Missouri, A. R. Pramer. president of the M. P. T. O., Nebraska; Ralph Talbot, president of the M P. T. O. Oklahoma; M. Van Praag, president of the M. P. T. O. Kansas: Charles D. Morris, editor and publisher of the St Joseph (Mo.) Gazette, Will Burford of Aurora. 111. .member of the M. P. T. O. A. board of directors; the Rev. Sari Black- man, national chaplain of the American Legion, and a dozen or more widely known men will be present at the convention. President Cohen's talk will deal with na- tional taxation, while Mr. O'Toole's ad- dress will consist of advice to the small town exhibitor, pointing out methods by which patronage can be increased by mak- ing a community center of the motion pic- ture theatre. 300 Expected at Michigan Meet (Special to Exhibitors Herald) DETROIT, MICH., Oct. 3.— With both branches of the industry repre- sented, the exhibitors by their national president, Sydney S. Cohen, and the producers by Will H. Hays or his representative, the coming conven- tion of the Mo- tion Picture The- atre Owners of Michigan, which will convene in Flint, October 10 and 11, promises to be the greatest gathering of its kind ever held in Michigan. At that time it Claude E. Cady ^ fc"«t. mm, it. is expected that 300 exhibitors of the state will gather at the Durant hotel to lay plans for the improvement of exhibitor conditions, and the general improvement of the industry, from the exhibitor view- point. Despite the fact that the last year has been a trying one for exhibitors of the country the organization has a greater record of accomplishments to its credit this year than any year in the history of the organization, now about three years old, so that the convention will be of un- usual interest. Practical assurance has been received that Will H. Hays will be present and speak at the session on Tuesday after- noon and at the banquet which will be held Tuesday evening. Sydney S. Cohen will be present and with him will come M. J. O'Toole of Pennsylvania, head of the Public Service Department of the national organization, A. J. Moeller, gen- eral manager of the national organiza- tion, Lieutenant Governor Thomas R. Reed, police commissioner, James W. Inches of Detroit, head of the police de- partment, Alfred J. Murphy of Detroit, legal counsel of the Motion Picture The- atre Owners of Michigan have signified their acceptance of the invitations ex- tended to them. Opening Tuesday morning the first event on the program after the business session is completed will be a tour through the Buick automobile plant. Fol- (.Continued on page 40) 36 EXHIBITORS HERALD October 14, 1922 Editorial Aids Exhibitor to Stop Criticism of Industry The following letter from M. J. Garner, DeLuxe theatre, Spear- ville, Kansas, should be of interest to everyone in the industry and an inspiration to all theatre owners: "I am ashamed of myself for not taking enough interest in 'our valued 'HERALD' to even send in a box office report, but will keep more in touch hereafter. "I had a chill when I read Collier's first article on motion pictures. Several of the tightwads called my attention to the article. "But, Oh Boy! When I got the HERALD yesterday, I called the knockers around and put it up to them just like Martin J. Quigley does and little did they say unto me, but slunk off home, I hope a little wiser. "We are all in one of the greatest businesses for the education and moral uplifting of our respective communities and there is little the reformers and political paid-trumpet-sounders can do but holler in the barrel." Urges Booking of Film Versions of Literary Classics November 1 2 to 18 Selected Motion Picture Book Week by National Board of Review (Special to Exhibitors Herald) NEW YORK, October 3. — The National Committee for Better Films of the National Board of Review has designated November 12 to 18 as Motion Picture Book Week, and is urging exhibitors of the coun- try to present films based upon approved literature during that period. A list of 190 such films has been prepared. MOTION Picture Book Week is si- multaneous with Children's Book Week, which is promoted by the National Association of Book Publishers. This latter movement has the support of the American Literary Association, the Boy Scouts of America, the General Federa- tion of Women's Clubs and other socie- ties. While the films have been selected with young people particularly in mind, most of them have been produced for the gen- eral audience and include a number of serious tone. Thus, along with "Huckle- berry Finn" and "Little Lord Fauntle- roy," are "Forever" ("Peter Ibbetson"), "Les Miserables," "Jane Eyre" and "The Flame of Life" ("That Lass o' Lowries"). Concerning the plan the National Com- mittee says: "On a small scale the plan of showing motion pictures in connection with Chil- dren's Book Week was tested out in 1921, with results so encouraging that this year steps are being taken to put the idea over in a big way. Last year, exhibitors who. in response to reepjests from libraries and National Board correspondents, arranged these book week performances reported fine attendance of young people and pleased audiences, while libraries testified to subsequent demand for books on which the films were based. "Last fall, thanks to the cooperation of the companies whose films arc listed, namely, First National, Educational, EsKay Harris, Famous Players, Film Hooking Offices, Fox, Goldwyn, Hodkin- son, Metro, Pathe, United Artists, Uni- versal, VitaKraph and Warnei Brothers, the National Board has been enabled to send this list and plan to 18,000 exhibitors throughout the country, and approxi- mately 8,000 women's clubs, school super- intendents and parent-teacher groups are to be directly communicated with by the National Committee urging their coopera- tion with exhibitors in putting over the plan for the week. "Thousands of dollars have been spent by the associated publishers of the coun- try in building up Children's Book Week now about to celebrate its fourth year. This, therefore, is a splendid opportunity for exhibitors to utilize the publicity thus accruing to Children's Book Week, in support of the fine programs which they may arrange for that week drawn from this list of the National Board. If you have not received a copy, by the time you read this, send at once request and post- age to the National Committee for Better Films, 70 Fifth avenue, New York City, and you will receive one by return mail." Selznick West Coast Unit to Return East (Special to Exhibitors Herald) NEW YORK, Oct. 3.— The Selznick production unit which some time ago was moved to the West Coast will return to the East to remain in New York indefin- itely for all future activities. Myron Selznick, upon completing the cutting and titling of "One Week of Love," starring Elaine Hammerstcin and Conway Tearle, will return to the West Coast, but it is said that when produc- tion is ready to start on the next two pic- tures the unit will be brought East to stay. Graf Productions Will Make Series of Films For Metro Publication (Special to Exhibitors Herald) SAN FRANCISCO, CAL., Oct. 3.— Under the terms of a contract consum- mated by Max Graf, supervising director of Graf Produc- t i o n s of San Francisco, Metro Pictures Corpora- tion will dis- tribute through- out the world a series of special productions to be made here by Graf Produc- tions, Inc. The company recently completed their initial photoplay, "The Forgotten Law," which will have its premiere showing under the Metro banner at the Capitol theatre, New York, and first showing at Loew's Warfield in San Fran- cisco. Max Graf has purchased the photoplay rights to a well known book for the pro- duction. Additional story material is now being considered in order to secure enough stories ahead to meet the various publication dates stipulated. Max Graf Dismissal of Suit Is Requested by American (Washington Bureau, Exhibitors Herald) WASHINGTON, D.. C, Oct. 3.— American Film Company, Inc., charged by the federal trade commission with un- fair methods of competition in the reissu- ance as new of films previously exhib- ited, has filed an answer with the com- mission in which it admits that previ- ously-circulated films were remade and retitled but denies that any attempt was made to deceive the public. It is admitted that no announcement was made that the films were re-issues, but it is claimed that the public was ad- vised, both in the films themselves and in their advertising, that the pictures were adapted from photoplays previously issued. The commission is asked to order the dismissal of the complaint. Goldwyn Sues to Stop Educational' 's Series (Special to Exhibitors Herald) NEW YORK, Oct. 3.— Educational Film Exchanges is made one of the de- fendants in a suit filed by Goldwyn Dis- tributing Company which seeks to re- strain all other concerns from publishing motion picture bearing the titles "Sher- lock Holmes" or "The Adventures of Sherlock Holmes." Goldwyn is handling the John Barrymorc picture, "Sherlock Holmes." A suit asking for an injunction re- straining Stoll Film Company, Ltd., and Educational from using the "Sherlo.ck Holmes" title also has been filed by Wil- liam Gilette, Charles Frohman, Inc., and Alcet Enterprises. Will Produce in Hawaii (Special to Exhibitors Herald) LOS ANGELES, Oct. 3.— Richard Walton Tully will go to Hawaii to film his "Bird of Paradise" in the original loca- tions of the story. October 14, 1922 EXHIBITORS HERALD 37 Seidelman Succeeds Morgan as Assistant To Paramount Officer (Special to Exhibitors Herald) NEW YORK, Oct. 3.— The resigna- tion of Oscar A. Morgan as assistant to E. E. Shauer, director of the foreign de- partment of the Famous Players- Lasky Corpora- tion, and the ap- pointment of Jo- seph H. Seidel- man as his suc- cessor was an- nounced at a luncheon given in honor of the for- mer at the Com- modore Hotel last week. The entire m e m b ership of the foreign de- partment joined Mr. Shauer in ex- tending farewells to Mr. Morgan and in giving an official welcome to Mr. Seidel- man. Talks were made by Mr. Shauer and Morgan, followed by Mr. Seidelman, P. H. Stilson, O. R. Geyer, H. M. Pitman and Misses Matilda Kass, Josephine G. Doty and Ann LeViness, members of the department staff. Mr. Morgan is leaving to take up new duties as general representative of the sales department of Cosmopolitan Pro- ductions. Mr. Seidelman has been spe- cial representative of the foreign depart- ment, with which he has been connected for some months. Oscar Morgan "We're Not Going in Politics," Says Smith (Special to Exhibitors Herald) TOLEDO, O.. Oct. 3.— The purpose, achievements and future of the Motion Picture Theatre Owners of Ohio are set forth in a bulletin just issued By Martin G. Smith, president of the organization. Relative to the future, the executive em- phasizes that the league "is not going into politics." Touching upon national affairs, Mr. Smith says that the M. P. T. O. A. hopes during the year to establish "absolute freedom from the danger of trustifica- tion." He says further that the national league is establishing an insurance de- partment and a publicity bureau and hopes to obtain an equitable contract. The bulletin has been mailed to every member of the state league. F. B. O. to Open Two New Branches in West ( Special to Exhibitors Herald) NEW YORK, Oct. 3.— Seven ex- changes have been established by Film Booking Offices of America within the past three months and two more are scheduled to be added to the list by Harry M. Berman, general manager of distribution, who left October 1 to super- vise new branches opening at Portland, Ore., and Salt Lake City. In addition to Portland and Salt Lake City, branches will open shortly in Char- lotte, N. C, and Des Moines. low?.: while in Albany, N. Y., Sioux Falls, N. D., and Oklahoma City, F. B. O. ex- changes are now operating. The present tour by Mr. Berman will complete the reorganization of the sales force of that company. Big Films Encroaching Upon Dramatic Field in New York Several So-called ' 'Legitimate ' ' Houses Now Under Lease to Motion Picture Companies — Other Firms in Market for Theatres (Special to Exhibitors Herald) NEW YORK, Oct. 3.- — That the special production is coming into its own as entertainment — even to the extent of encroaching heavily on the socalled '"legitimate" stage — is evidenced by the number of big pictures now playing in- definite runs, or booked to play such, along Broadway. With "W hen Knighthood Was in Flower" turning away almost a theatre full every night at the Criterion, and '"Monte Cristo" doing the same thing at the 44th Street theatre, contracts were signed last week for the placing of two more big pictures in Broadway houses for indefinite runs. Abrams Gets Lyric for Fairbanks' Production The first of these deals was when Hiram Abrams, acting for United Artists, signed a contract giving him the Lyric theatre for the showing of "Douglas Fairbanks in Robin Hood." The opening of the big feature will be on October 30, at which time the Fairbanks picture will replace the Fox special "A Little Child Shall Lead Them." The Fox picture, which is doing a remarkable business, will not close but will be transferred to an- other Broadway theatre, probably the Astor, although no definite an- nouncement has been made. The other theatre deal was the securing of the Apollo theatre for the showing of the latest D. W. Griffith production "One Exciting Night." This is booked for open- ing on the evening of either October 22 or 23, but prior to that, according to the Griffith custom, it will have been showed in a number of smaller and one large city. It already has been shown in Derby, Conn., and Montclair. X. J., and this week will be played for a night in Newport. R. I. The first big city opening will be in Boston, where the production opens for an indefinite run at Tremont Temple on October 9. New Ingram Film Opens Metro's "Prisoner of Zenda" closed at the Astor theatre last Saturday after a long run to capacity and was succeeded this week by "Trifling Women," Rex Ingram's latest production, which will remain until the end of the month. "Peg O' My Heart," which Metro officials believe will be one of the season's best pictures, will soon be finished and will be given a Broadway run of considerable length. A theatre must be secured for this, and it is said Metro is negotiating now for one that has not yet been used for the showing of pictures. After Third Theatre In addition to the above activities several other theatres are being sought by the pic- ture companies for big special productions which must find Broadway homes for runs. United Artists is seeking another theatre and William Fox can use one or possibly two more. Mary Pickford's "Tess of the Storm Country" generally conceded to be the most pretentious production yet made by the popular star, will be given a Broadway showing and is expected to stay for a lengthy run. If the Griffith picture at the Apollo, and the Fairbanks picture at the Lvric prove as popular as is expected, it w'ill be difficult to replace either one of these with the Pickford production, so United Artists is in the market for a third theatre. Fox Also in Market With "Monte Cristo" and "A Little Child Shall Lead Them" going strong, William Fox is said to be looking about for theatres to house one or two of the four specials he has about ready for Broadway showings. These are "The Town That Forgot God," "My Friend, The Devil," and "If Winter Comes." directed by Harry Millard, and "The Shepard King." made by J. Gordon Edwards. Kane on West Coast; Meets With Producers (Special to Exhibitors Herald) LOS ANGELES. Oct. 3.— Arthur S Kane, president of Associated Exhibi- tors, has arrived in Los Angeles from New York after stopping off at Chicago. Kansas City and Topeka, for the purpose of meeting As- sociated represen- tatives. Mr. Kane is n o w conferring with prominent producers and stars and from all appearances the activities of As- sociated Exhibi- t o r s will be greatly enlarged. Arthur S. Kane Since he assumed the presidency and ac- tive leadership of Associated Exhibitors, last March, Mr. Kane has already brought several important production units under the Associated banner. \ 4 V Midnight Opening Held To Evade Sunday Law (Special to Exhibitors Herald) PHILADELPHIA, PA., Oct. 3.— Phil- adelphia may be a Quaker city, but it has a lot of life despite that. An ordi- nance forbids motion pictures on Sun- day. Having only six days to operate and fearing that he could not meet the de- mand to see Harold Lloyd's latest Asso- ciated Exhibitors picture, "Grandma's Boy," George Gravenstine of the Car- man theatre opened the run of the fea- ture at his house at one minute after midnight on October 1. The theatre was crowded at this late hour. "Grandma's Boy" will have a two weeks' run at the Carman. 38 EXHIBITORS HERALD October 14, 1922 Cooperation Between Th eatres and Church Advocated Leading Clergymen of All Denominations Attend Meeting of T. O. C. C. in New York (Special to Exhibitors Herald) NEW YORK, Oct. 3. — Closer cooperation beteen theatre owners and the church was advocated and promised at last week's meeting of the Theatre Owners Chamber of Commerce, which was attended by a number of leading clergymen representing all denominations. The clergymen were the guests of Fred Warren of American Releasing Cor- poration, which is distributing fifty-two single-reel biblical subjects. C. L. O'Reilly THESE pictures, which were made in Palestine and which show practically every spot on Earth mentioned in the bible, were the subject of discussion which occasioned the invitation to the clergy- men to be present and present their views. Among the represen- tatives of the church who attended were the Rev. Dr. William A. Kirkwood of the Broad- way Tabernacle; the Rev. Dr. F. S. Idleman of the Central Church of the disciples of Christ; Rabbi Joseph Silverman; Father Martin Fahey, pastor of the Church of Our Lady of Lourdes, Father G. C. Tracy, of the National Catholic Weekly; Dr. J. D. Crocker, of the Church of the Epiphany; the Rev. Dr. Christian F. Reisner, Dr. Joseph P. Wilson, Dr. Christian F. Reisner, Rev. F. D. Beal and Dr. Frank Crane. Charles L. O'Reilly, president of the Motion Picture Theatre Owners of New York, stated that the exhibitors desired closer cooperation with the church and the people, and assured the visiting clergymen that they approached the prop- osition of showing the Biblical films only from the viewpoint of public service. All of the visiting churchmen spoke of the value of the screen in educational lines and with the exception of Rabbi Silverman, were of the opinion that the showing of the Biblical subjects under proper conditions, could be productive only of good. Dr. Reisner declared that the motion picture had put the saloon out of business and properly handled was a potent power for good. He urged the exhibitors, as did several of the other speakers, not to use a religious picture on their pro- grams as a bait to get church people into the theatre to see other films which were not of a high moral character. Dr. Reis- ner took occasion during the course of his talk to praise Will H. Hays for ac- cepting "the biggest job in America." (Further comment on this subject is published in the Public Rights League, page 65.) Complete Exploitation Staff Plan of F. B. O. (Special to Exhibitors herald'} NEW YORK, Oct. 3.— Before the end of the present month there will be an ex- ploitation representative stationed in thirty Film Booking Offices branches throughout the country, J. 1. Schnitzer, vice-president of the corporation, an- nounces. Heretofore eight exploitation men have been working in the field for F. B. O. mainly on "In the Name of the Law." LTnder the new plan an exploitation man will be attached permanently to each F. B. O. branch to do general exploita- tion on all F. B. O. pictures. The first to be added to this exploitation talent is Gilbert P. Josephson, who has been assigned to the Albany exchange. Court Hits Theatre In Blue Law Ruling (Special to Exhibitors Herald) DES MOINES, IA., Oct. 3.— The su- preme court of the state has handed down a ruling that municipal corpora- tions are within their rights in prohibit- ing Sunday motion pictures, thus sustain- ing the conviction of Joseph B. Gerb- recht of Ames, who was charged with violation of a Sunday blue law ordinance. Beban Denies Saying 80 Per Cent of Film Actresses Are Dumb (Special to Exhibitors Herald) ST. LOUIS, MO., Oct. 3.— George Beban on arriving here denied that in an interview with a representative of the Chicago Tribune he had stated that "80 per cent of the motion picture actresses were beautiful but dumb." The star of "The Sign of the Rose" has written a communication to the Chicago paper ask- ing that a correction be made. (Editor's Note: The interview referred to in the foregoing received no little at- tention from people both in and out of the motion picture industry. The story was carried by press associations and published in other cities.) First National Body Convenes in Chicago A special meeting of the executive com- mittee of Associated First National Pic- tures, Inc., was held in Chicago com- mencing on Monday, October 2. The per- sonnel of the executive committee, all of whom were in attendance, is as follows: Moe Mark. New York; Harry O. Schwalbe. Philadelphia; Sam Katz, Chi- cago; A. H. Blank, Des Moines, and E. V. Richards, Jr., New Orleans. J. D. Wil- liams, manager, also was present. It was stated that the chief purpose of the meeting was the ratification of cer- tain plans that had been decided upon and the formal signing of various con- tracts that had been tentatively agreed upon. Latin Rights Sold by Lichtman Corporation (Special to Exhibitors Herald) NEW YORK, Oct. 3.— A deal was closed yesterday between Al Lichtman Corporation and the Socicdad General Cinematagrafica of Buenos Aires which gives the latter company exclusive distri- bution of Preferred Pictures handled through the Lichtman company in Argen- tina, Uruguay, Paraguay, Bolivia, Peru, Chile and Ecuador. The contract covers the first year's product, including "Rich Men's Wives," "Shadows," "Thorns and Orange Blos- soms," "Are You a Failure?" "The Hero'* and others not yet announced. Court Rules Valentino Must Work for F. P.-L. (Special to Exhibitors Herald) NEW YORK, Oct. 3.— Supreme Court Justice Wasser Vogel has handed down a ruling permanently enjoining Rodolph Valentino from appearing in any pictures other than those produced by Famous I'layers-Lasky Corporation. The injunc- tion grew out of a breach of contract al- leged against the star by the company. Valentino now must resign himself to taking $1,250 a week from Paramount for his services or remain idle pending a adjudication of the contract suit. THREE SURE FIRE COMEDIANS— Louise Fazenda, Little John Henry and "Teddy" in a scene from the latest Mack Sennett comedy "Bow-Wow" a First National Picture. Pathe Manager on Tour (Special to Exhibitors Herald) NEW YORK. Oct. 3.— Edgar O. Brooks, serial sales manager of Pathe, has left the home office for a scries of visits to important branch exchanges be- ginning with Buffalo in connection with the new Hutchison chapter-play "Speed," to be issued October 22. October 14. 1922 EXHIBITORS HERALD 39 ^llllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllltlllllllllliiiiiiiii: 12,000 Copies of the September Issue of the BOX OFFICE RECORD Are Now Off the Press One copy has already been placed in the mail for each paid-in-advance subscriber to Exhibitors Herald — as the Box Office Record is primarily just another extension of HERALD SERVICE to Theatre Owners. The Herald is now prepared to supply copies of the new Box Office Record to non-subscribers within the trade and additional copies to sub- scribers at $1.00 per copy postpaid. Copies are on sale at the following Herald offices: Chicago New York Los Angeles 417 S. Dearborn St. 1476 Broadway 453 S. Spring St. BIIIIIIIIIIIIIIIH 40 EXHIBITORS HERALD October 14, 1922 Associated Exhibitors Appoints Alan D. Marr Assistant Sales Chief (Special to Exhibitors Herald) NEW YORK, Oct. 3.— Alan D. Marr has been appointed assistant general sales manager of Associated Exhibitors and A. W. Smith, Jr., has been named to succeed Mr. Marr as as- sistant general manager of Ar- thur S. Kane Pic- t u r e s Corpora- tion. A. W. Smith, Jr. Alan D. Man- Air. Marr en- tered the picture industry in 1920 a s assistant t o John S. Woody, then general manager of Real- art Pictures Cor- poration. He re- mained with Realart until its absorption, last winter, when he went to Kane Pic- tures as assistant general manager with John C. Ragland. In going to Associated Mr. Marr retains connection with Mr. Kane and Mr. Ragland. A. W. Smith, Jr., has been in pictures since 1914. Starting as a salesman for Pathe he became booker and later assist- ant manager of the New York exchange. After a year in Dallas, first as assistant manager and then manager of Pathe's branch exchange, he returned to Boston as assistant branch manager, being trans- ferred after a few months to the same position in the Cleveland office. Michigan Meeting (Concluded from page 35) lowing this trip the business session of Tuesday afternoon will take place. Tuesday evening the most colorful event of the convention will take place in the form of a banquet, which will be for all exhibitors, wives, exchange men and wives and plans are being made for 400 places. Special music will be provided through the co-operation of the Flint (L'hambcr of Commerce, which has ar- ranged that Mayor McKeighan will wel- come the exhibitors to Flint. The city will be decorated in gala attire for the convention. Wednesday will be given over to busi- ness sessions and addresses, and during the day election of officers. Claude E. Cady is president of the league. • One of the features of the Convention this year, and a departure from the ordi- nary will be the exhibit extraordinary being held in cooperation with the fol- lowing film exchanges: First National, Paramount, Metro, Hodkinson, Film Booking Offices, Minter United, Joe Hor- witz, Universal, Standard, Select, Rex Film, and Vitagraph. Here exhibitors will see the latest advance matter on coming productions. Flood of Titles for Chaplin Film When it comes to selecting a name for a new comedy, Charlie Chaplin need not worry for lack of s u g g e s- tions from which to make a choice. It is said that in connec- tion with his most recent com- pleted pic- ture he has Charles Chap,m already received more than a thou- sand suggestions for its title from various sources. As yet he has not decided on the title. Mr. Chaplin, it is said, is one of the most particular producers when it comes to appropriately titling his work before it starts through the channels of First Na- tional. The name must in all in- stances fit the play, he insists. Edward Belasco Heads New Production Firm (Special to Exhibitors Herald) NEW YORK, Oct. 3.— A new produc- ing organization, known as Belasco Pro- ductions, Inc., and headed by Edward Belasco, brother of David Belasco, has been formed. George H. Davis, Eastern representative of the new company, is in charge of distributing activities. The company has started production on its first picture, an original story by Lois Zellner, called "Her Price," with an all-star cast headed by Miriam Cooper. Children Hold Sway At Capitol Oct. 14 (Special to Exhibitors Herald) NEW YORK, Oct. An all-star pro- gram directed especially to appeal to children has been arranged by S. L. Rothafel for "Children's Day" at the Capitol theatre Saturday, October 14. The affair is given in conjunction with Will Hays' organization. Among the interesting features on the program will be a comedy enacted by juvenile stars, "The Fire Fighters," one of the "Our Gang" comedies issued by Pathe. Appoints Branch Heads (Special to Exhibitors Herald) NEW YORK, Oct. 3.— Goldwyn an- nounces that J. A. Kocrpel will have direct managerial supervision of its new Indianapolis branch exchange as well as being district manager for the territories embraced by the Cleveland, Cincinnati, Detroit and Indianapolis exchanges. G. A. Hickey, formerly manager of Gold- wyn's Buffalo exchange, has been made district manager of the Washington, Philadelphia and Pittsburgh exchanges, w"th headquarters in W ashington. Presents Bible Film (Special to Exhibitors Herald) INDIANAPOLIS, IND.. Oct. 3.— "After Six Days" Artclass Pictures Cor- poration's biblical feature will be pre- sented at English's Opera House here beginning October 22. through, arrange- ments completed by Weiss Brothers and Lee Moda. H. J. Cohen Resigns As Foreign Director Of Metro Organization (Special to Exhibitors Herald) NEW YORK, Oct. 3.— Harry J. Cohen, one of the organizers of Metro Pictures Corporation and an officer of that firm, has resigned, to take effect November 1st. He has just completed an ex- haustive trip to Metro's various branches and al- lied concerns throughout the foreign field. During Mr. Cohen's associa- tion with Metro, he has occupied the posts of branch manager, district manager, Harry J- 001,6,1 sales and promotion manager and foreign director. This was his position at the time his resignation was offered to Marcus Loew. Just what Mr. Cohen's future plans are, is not stated, but it was current gossip in London last Tune that he had been the recipient of offers from various German and British producers to tie up perma- nently for the betterment of distribution of their products, but at that time, Mr. Cohen refused to consider the proffers. Distributors Handling "D'Artagnan" Are Hit (Washington Bureau, Exhibitors Herald) WASHINGTON, D. C., Oct. 3.— Un- fair methods of competition in the' retit- ling of a film previously exhibited so as to deceive the public into the belief that the film so retitled was a photoplay of the same name in which a famous star ap- peared is charged in a formal complaint issued by the federal trade commission against Film Distributors League, Inc., Eastern Feature Film Company, Favor- ite Players Film Corporation, Lande Film Distributing Corporation of Ohio, Lande Film Distributing Corporation of Dela- ware, Supreme Photo Play Corporation, Favorite Film Company, Friedman Film Corporation, Alexander Film Corpora- tion, Supreme Film Company, Quality Film Corporation, Leo G. Garner, doing business as Reliance Film Exchange; William Alexander, M. Brown, doing business as Capital Film Exchange; Mau- rice Fleckles and Herman Rifkin. The respondents are charged with "trading upon the popularity of Douglas Fairbanks amongst the theatregoing pub- lic and upon the demand for the photo- play 'The Three Musketeers' " by choos- ing from among certain Triangle reissues a photoplay produced about 1915, orig- inally called "D'Artagnan," the title of which was altered to "The Three Muske- teers" and distributed, the advertising matter, in some instances, bearing no statement or notice that the play was a reissue and retitled, while in other in- stances such notice was given in equivo- cal language, such as "Adaptation of D'Artagnan" or "Recreation of D'Artag- Pick Comedy for Reid "Nobody's Money," an entertaining comedy adapted from the play by Wil- liam Le Baron, by Beulah Marie Dix, will be Wallace Reid's next Paramount star picture. Wallace Worsley has been en- gaged to direct it. October 14, 1922 EXHIBITORS HERALD 41 Film Neves in Pictures PICTORIAL SECTION of Exhibitors Herald Issue of October 14 Stories Told by the Camera $5 Top for Premiere — Exhibitor Visits Studio — Paramount Signs Moreno Billie Dove has completed the first of the Metro special story series, "Country Love," which Emile Chautard direct- ed. "Cold Storage" is second of series. Sid Grauman sheds his coat and becomes "highest salaried" ticket seller in world. Picture snapped at opening of box office of Grauman's new Hollywood theatre. Douglas Fairbanks buys first tickets for dedicatory performance, October 18, which marks world premiere of star's United Artists attraction, "Douglas Fairbanks in Robin Hood." Fairbanks will personally direct the presentation of his new special on Broadway, after which it will be road-showed in larger cities. Antonio Moreno has been signed by Para- mount, his first assignment being the leading role opposite Gloria Swanson in Sam Wood's new production, "My American Wife." Ar- gentina is the locale of the picture. A. D. Saenger (right), vice president of Saenger Amusement Com- pany, while guest of Louis B. Mayer recently went on location with Reginald Barker company during filming of spectacular forest fire scenes for "Hearts Aflame." Left to right: Barker, Mrs. Ben J. Piazza, Frank Keenan, Mr. Piazza and Mr. Saenger. 42 1 EXHIBITORS HERALD October 14, 1922 Author Writes First National Ads — C. B. C. Film Has Broadway Premiere Here he la. Would you know your friend Ben Turpin all dolled up for "The Shriek of Araby," a First National-Mack Sennett comedy? Here it the Fir»t Group theatre at Sel- fridge Field, Mt. Clemens. Mich. Ser- geant Catteline gives the boys the best for he reads "What the Picture Did for Me." This comely young woman is Pauline Garon, who will ap- pear in Cecil B. De Mille's next production for Famous Players. October 14, 1922 EXHIBITORS HERALD 43 Hays J Cohen to Attend Michigan Conclave at Flint on October 10-11 Will H.Hays, pres- ident of Motion Picture Producers and Distributors is expected to attend the annual conven- tion of the Motion Picture Theatre Owners of Michi- gan at Flint, Octo- ber 10 and 11. Ex- hibitor officials be- lieve that this con- clave will be the greatest of its kind ever held in the state. Mr. Havs will address the meeting on Tues- day. Photo copy- right: Harris & Ewing. Both branches of the industry will be represented at the Michigan con- vention by their national execu- tives, President Sydney S. Cohen of the Motion Pic- ture Theatre Own- ers of America, planning the trip West accompanied by M. J. O'Toole of the Public Service department, and A. J. Moeller, gen- eral manager of the national league. The story of the forthcoming convention is pub- lished on page 35. Here is the float that won first prize in the parade which was a part of the recent "Go-to-Theatre Week" con- ducted by the industry in Spokane, Wash. The float was entered by Dr. H. S. Clemmer of the Clemmer Theatre, which played the Paramount-Thomas Meighan picture, "If You Believe It, It's So," the first four days of the week. Harry Harts, well known racing driver, and Jeanne Mac- pherson, scenarist for Cecil B. DeMille's Paramount pictures. Harts is pointing out the drivii.g errors that landed the talented writer high and dry on the curb stone. "A stitch in time saves nine," must be the slogan of Miss Macpherson, who probably wouldn't care to boast about knocking over telephone posts. You don't often see Larry Semon, Vitagraph comedian, without his makeup so for that reason if for no other this picture is worthy of publication. "The Agent." Larry's latest is A twenty-four sheet isn't always just a twenty-four sheet. For instance, this paper on the Thomas H. Ince-First National attraction, "Skin Deep," is a work of art. Henry Clive, the well known artist, has been engaged by Mr. Ince to create some of the posters and paper for the 1922-23 publications which the producer will distribute through First National. 44 EXHIBITORS HERALD October 14, 1922 Chicago and Illinois Leagues Merge — Trimble Seeks Distribution Channel Both of the Gish sisters are now with Inspiration Pictures, an- nouncement hav- ing just been made that Lillian has left the Grif- fith forces to star in "The White Sis- ter." The picture will be made in Italy under the direction of Henry King. Dorothy Gish, also a former member of the Griffith forces, is now at work on "Fury" for Inspiration Pictures. Richard Barthelmess is star of this production. President Charles H. Duell's acquisi- tion of Lillian gives him three stars who formerly worked in Griffith productions. Recently Robert F. Hill and his company of Universal players, including Roy Stewart, the star, were riding on a handcar in the lumber country at Fort Bragg, Cal., when they ran headon into an oncoming logging train. This striking photo illustrates the collision. No member of the company was seriously injured. The Lumber jack stories were being filmed at the time. Frederick G. Becker, producing director of Arthur Trim- ble Productions, announces that he is seeking "a dis- tribution contract in keeping with the quality" of these two-reel specials featuring little Arthur Trimble. Pic- tured above is Norman Kennedy, art director of the company. Bessie Love is the principal support of the youthful star in his first three pictures. Distribution plans will be announced later. This float, entered by Pyramid Pictures, Inc., in the Coney Island Mardi Grai, won the silver cup awarded by the committee on prizes. "The Queen of the Moulin Rouge," publicized by the float, is being distributed through the exchanges of American Releasing Corporation. It stars Martha Mans- field. Undoubtedly the picture received prestige through this exploitation stunt, especially in the New York territory. L. M. Rubens is president of the Illinois M. P. T. <).. which has just effected a merger with the Chicago unit, the latter losing its individual identity through the consolidation. October 14. 1922 EXHIBITORS HERALD 45 League Names Censor Cooperative Body — Arrow Film Plays to Capacity This gives you a fair conception of the manner in which Arrow's "Night Life in Hollywood" was received during its presentation at the Wood's theatre, Atlantic City. The picture is slated for another week of encouraging success at H. C. (Doc) Horater's Alhambra in Toledo, O. The feature was produced by De Luxe Film Company of Hollywood. M. Van Praag, president of M. P. T. O. of Kansas, which set a prece- dent last week in naming com- mittee to cooperate with state censorship board, committee's opinion to be considered before cuts are made. Story of conven- tion is published on page 47. There's nothing Charles Hutchison won't do for a thrill in his Pathe serials, this being a stunt in his latest "Speed." This chapterplay will be published on October 22. In between hard work on "Shadows," Tom Forman, Lon Chaney and President B. P. Schulberg of Preferred Pic- tures find time for a little jesting. "Shadows," was adapted from "Ching, Ching, Chinaman," and will be distributed by Al Lichtman. Harry Pollard puts on the gloves himself when direct- ing Universal's "Leather Pushers," starring Reginald Denny. Universal states that on days when bouts are to be staged there is no difficulty in filling the grand- stand with fight fans. 46 EXHIBITORS HERALD October 14, 1922 Robert G. Vignola CLAUD SAUNDERS, exploitation chief, is strong for realism. He teaches it to those who are located in the various key cities for the purpose of boosting Para- mount sales. One of Claud's maxims which he impresses strongly on the boys is never to give the people a make believe when it is possible to give them the real thing. That his teachings are effective is evi- denced by the experience of "Bill" Dan- zieger," exploiter for the Chicago territory, recently. Danzieger was down in Peoria putting over a lot of stuff on "Manslaugh- ter." As part of the exploitation he placarded the downtown streets with signs bearing the slogan : "Obey the traffic laws. Disregard of them may mean man- slaughter." After covering all the -.mportant street crossings, Danzieger got out in the middle of the street to shake hands with himself, while admiring one of his cards on the top of a cop's traffic signal. So intent was he and so great his admiration for the off- spring of his fertile brain, that he forgot he was disregarding a traffic law by stand- ing in the middle of the street. He was forcibly reminded of this when an automo- bile bumped him over, rolled him in the dirt, and made him look like a man who had been scrapping with a fellow who wielded a mean finger nail. After getting himself straightened out with another suit of clothes and a lot of court plaster, he sat down and wrote Saunders of his exploit. Claud wired back: "Your stunt fine for realism. Do it often." * * * An exploitation man blew into Charlie McCarthy's office over at Paramount last week with a newspaper containing an ad- vertisement of a picture being played at the Palace theatre, Leechburg, Pa. According to the exploitation man the manager of the Palace refused any help, declaring he had been in the game long enough to know how to advertise his own pictures. And he does. His quarter page ad in the newspaper was on "RODOLPH VALENTINO in RLOOD AND THUNDER" * * * Paul Gulick has found a new way of celebrating his birthday anniversary. Paul had one last week — he doesn't say which one; in fact is quite touchy about being asked which one — and spent part of the day in a Mount Vernon police court waiting for an opportunity to say "Good morning. Judge" and then explain how come he didn't have his traffic card with him the night before when a big husky brute of a policeman rudely demanded to sec it. Paul says he waited so long for his turn to come that instead of saying "good morn- ing," he was compelled to say "good after- noon, Judge," in order to be truthful in court. * * * One of the visitors at the A. M. P. A. last week was James Darst, general pub- licity representative of the American legion, who was seeking the aid of the Ampas in getting a number of motion pic- ture stars to go to St. Louis for a big stunt the I-egion has booked there this month. * * * Rumors are current that an investigation and counter-investigation is on between the A. M. P. A. and the \V. A. M. P. A. to see which is now entitled ' to be considered the parent organization. These rumors are given impetus by the fact that four offi- cials of the Wampas are gumshoeing in New York, and the president of the Am- pas is doing the same in Los Angeles, the home of the Wampas. The visiting Wampas are Pete Smith, vice-president ; Harry Wilson and Harry Brand, directors; and John McCormick, secretary emeritus. They say they are here in the interests respectively of Douglas Fairbanks, Jackie Coogan, Buster Keaton and First National, but who knows? President John Flinn ostensibly is in Los Angeles seeing that Pola Negri gets com- fortably situated at the Lasky studios, but again, who knows ? * * * Buster Keaton and Natalie Talmadge Keaton are ready to assert to all and sun- dry that Baby Joe is the ONLY baby in the world, but H. Chester Judge will tell you different. The First National pufflicist as- signed himself to meet the Keatons and the Keatonette on the arrival in -New York last week. Accordingly he arose at 4 a. m. (regular, not daylight saving time) and caught the milk train from his up-state country place to greet the Twentieth Cen- tury at Grand Central. In his firm resolve not to fall down on his assignment and taking no chances of missing the child, Horace kissed every one of the 'steen babies arriving on the three sections of the Limited, including sev- eral mothers and one passively resistant nursemaid, until he came to THE infant. All of which is sworn to by eye-witness. Old Ned Holmes, First National exploita- tion expert, just on his way home for his previous night's sleep. * * * Martha Wilchinsky, the Christopher Columbus of feminine publicity writers, has made another discovery. She has found a new classification for the word "happi- ness'' or a new definition of "luxury." In describing the character played by Wesley Barry in "Rags to Riches" at the Capitol last week she refers to him as a poor little rich boy "surrounded by every luxury and happiness." Those who know Martha say she constantly lives in this sort of luxury. * * * Rattling the Skeleton Bill Yearsley was a rattling good sign painter before he met J. D. Williams and cut his eye teeth (Bill's teeth: not J. D.'s). Yearsley's habitat in those days was in the wild and some times woolly mining coun- try of the Northwest. When orders for signs were scarce, it is said. Bill used to fill in his time and bank account by paint- ing what are technically known as "lay- outs" over which certain individuals were prone to roll little ivory cubes, at the same time mentioning some favorite number be- tween four and eleven. Arthur Brilant prepared himself for his high station in the world of art and letters by securing for himself a job as reporter on the Minneapolis Tribune. When be be- gan the work the then managing editor paid him the munificent salary of $:'.() per month (not week), one day off every two weeks in which to spend it, and the promise of a raise at the end of six months if Brilant developed. He developed and got the rai>-e. The second six months he got fli.r> per month and a day off every week. John S. Spargo. Photo by Alfred Cheney Johnston ROBERT G. VIGNOLA, who has carved for himself a niche in the mo- tion picture hall of fame by giving "When Knighthood Was in Flower" to the screen, is a native of Trivigno, Italy. However, we can't give that land of art the credit for the artistry with which he directed this sensational picture of the decade, unless it be by heredity. Vignola was but three years of age when his parents brought him to this country, taking up their residence in Albany. There young Robert attended grammar and high school, and at an early age defied the parental rod by becoming an actor in a local stock company. After several years play- ing all parts from minor spear carrier to handsome juvenile, he joined a reportoire company where he acquired valuable train- ing. When pictures were still looked down upon by the acting fraternity, Vignola joined the old Kalem company as an actor playing a variety of roles in one and two reel pictures under the direction of Sidney Olcott. He wanted to remain an actor but Olcott pursuaded him to enter the direc- torial field, in which he has remained ever since. After seven years with the Kalem com- pany Adolph Zukor secured his services for Famous Players, where he remained five years, directing such stars as Pauline Fred- erick, Alice Brady, Clara Kimball Young, Constance Talmadge, Vivian Martin, Ethel Clayton and Marquerite Clark. Vignola's work at Famous Players at- tracted the attention of several producers, but William Randolph Hearst was the suc- cessful bidder for his services and for the past three years he has worked under the Cosmopolitan banner. "Naturally, 1 like 'When Knighthood Was in Flower' best of all the productions I have made" said Mr. Vignola. "I enjoyed making this more than anything I have ever done. To me it was a labor of love, fur I knew in my heart that it was some- thing more than worth while. I knew that Miss Davics was ideal for the role of Mary and that she could play it as no other screen star could. Her success with the role bears out my conviction." Vignola most certainly has arrived. -J. S. S. October 14, 1922 EXHIBITORS HERALD 47 Cubberley Offering Unit Show Plan to Northwest Theatres (Special to Exhibitors Herald) MINNEAPOLIS, MINN., Oct. 3— J. F. Cubberley of the F. & R. Film Com- pany, holder of the Al Lichtman fran- chise in Minnesota, Wisconsin, the Da- kotas and the upper peninsula of Michi- gan, has launched the F. & R. Roadshow Attractions License Plan which he hopes will revive business at the box office. Under the Cubberley order of things, pictures with a definite drawing power will be available as part of a unit pro- gram which will include the pick of short subjects. New prints of new pictures and complete exploitation will figure prominently in the plan. It is expected the innovation will remove the chief han- dicap under which the small town ex- hibitor operates: his inability to secure recognized drawing cards. A percentage arrangement has been developed under which the exhibitors pay according to the gross receipts accruing at the box office. Grainger Establishes Two Goldwyn Branches (Special to Exhibitors Herald) LOS ANGELES, Oct. 3.— Goldwyn has added two more branch exchanges to its list, bringing the total up to twenty- six. James R. Grainger, per- sonal representa- tive of F. J. God- sol, president of Goldwyn Pictures Corporation, who has arrived here has just opened a branch office in Portland, Ore- gon, and ar- ranged for an- other to be opened almost immediately i n Butte, Mont. He had previ- arranged for ex- J. R. Grainger ously, on this trip changes in Indianapolis and Milwaukee He is now at the Culver City studios in conference with Marshall Neilan. Agreement Reached by Clarion and Magician (Special to Exhibitors Herald) NEW YORK, Oct. 3.— After several months of legal entanglements in con- nection with Weiss Brothers' Clarion Photoplays, Inc., film called "The Ex- pose of Sawing a Lady in Half," all dif- ficulties with Horace Goldin, stage magi- cian and performer of an illusion called Sawing a Woman in Two, in vaudeville, have been straightened out. The film expose is now sanctioned and endorsed by Goldin. Gives July Exports (Washington Bureau, Exhibitors Herald/ WASHINGTON, D. C. Oct. 3.— Al- though only 2,706,135 linear feet of raw stock, valued at $80,930, were exported during July, and 503,820 feet of exposed negatives, valued at $55,697, figures pre- pared by the Bureau of Foreign and Do- mestic Commerce show that our ship- ments of positives during the month reached a total of 9,350,123 feet, and a value of $411,867. Kansas League Names Body To Cooperate With Censors Opinions of Committee of Three Will Be Considered By State Board — Believe Plan Will Eliminate Butchering of Big Productions (Special to Exhibitors Herald) KANSAS CITY, KAN., October 3. — One of the most important devel- opments at the convention of the Motion Picture Theatre Owners of Kansas last week at Wichita was the appointment of a censorship committee to co- operate with the state censor board. This radical step was taken with the hope that coordination of the efforts of the two bodies would eliminate butchering of costly productions. Opinions of the exhibitor committee will be considered by the board before pictures are cut. Shanberg, Biechele and Cook on Committee Members of the committee which will perform in co-operation with the censorship board are: M. B. Shanberg, Midland Amusement Company; Rich- ard Biechele, Osage theatre, Kansas City, Kan., and C. E. Cook, business manager of the state organization. The appointment of legislative repre- sentatives in each county of the state was another important step and probably will result in the exhibitors having a voice in the Kansas legislative program. It is be- lieved that this plan will thwart several drastic measures which if passed would handicap the exhibitors. Candidate Denounces Censor A prominent speaker at the Kansas conclave was W, Y. Morgan, Republican candidate for governor. In the following words Mr. Morgan expressed his convic- tions regarding censorship: "I don't think much ot this censorship thing!" In making the assertion, Mr. Morgan glared directly in the face of Dwight Thatcher Harris, chairman of the Kan- sas censorship board, who was seated in the front row in the auditorium of the Hotel Broadview. In well informed political circles Mr. Morgan is a 3 to 1 shot for election. In the same circles, Richard j. Hopkins, candidate for justice of the Kansas su- preme court, is a 2 to 1 favorite. Both men are staunch believers in freedom of the press and speech. Tells Censorship Evils "I recently was invited by the Kansas censorship board to witness a film of WANTED: Less Talk, More SERVICE Larry Hayes, manager of the Dawn theatre, Hillsdale, Mich., explains in a few words why the HERALD has become the one, great exhibitor's paper. He writes: "If all the trade papers would quit yelling about 'who covers the field', etc., tend to their knitting and give sub- scribers HERALD SERVICE, they would probably find them- selves covering more field than their wildest circulation shoot- ers could imagine. And that's that." 'cutouts,'" Mr. Morgan continued. "After seeing the film I wondered what had been left in the picture. Scenes of women, smoking cigarettes, have been eliminated. Why? Do you mean to tell me that women virtually everywhere do not smoke? Is it not real life, actual hap- penings, that are depicted on the screen? Is it any worse to see such events on the screen than it is to see them at hundreds of clubs? Don't misunderstand me. I am not upholding the right of women to smoke. I am merely pointing out the fact that we should not be ashamed to see on the screen the things that happen in our every day life." Fairbanks Film Will Open in Three Cities (Special to Exhibitors Herald) NEW YORK, Oct. 3.— Arrangements have been completed for the special pre- sentations of "Douglas Fairbanks in Robin Hood," to be shown simultane- ously in New York, Chicago and Los Angeles. H. D. Buckley, Fairbanks' theatre rep- resentative, has closed negotiations for the Lyric theatre, in New York, and the George M. Cohan's Grand Opera House, in Chicago, for the showing of the Fair- banks special. Grauman's new Holly- wood theatre, in Los Angeles, will open with "Douglas Fairbanks in Robin Hood" and all three engagements will be presented almost simultaneously about the middle of October. Visits Home Company (Special to Exhibitors Herald) NEW YORK, Oct. 3.— Max Glucks- mann, Paramount distributor in Argen- tina, Uruguay, Paraguay, Chile, Peru and Bolivia, is in New York to spend a few- weeks in this city in connection with his film interests, and to confer with E. E. Shauer, Famous Players-Lasky foreign di- rector. Makes Films for R-C (Special to Exhibitors Herald) LOS ANGELES, OCT. 3.— William Howard, former production manager at Universal, is now making special pro- ductions for Robertson-Cole. 48 EXHIBITORS HERALD October 14, 1922 Sam Sax Joins Weber & North; Launches Notoriety" Press Representatives of New York Go to Boston for Special Showing of Production (Special to Exhibitors Herald) BOSTON, MASS., Oct. 3.— Sam Sax, one of the most widely known film salesmen in the industry, has just joined L. Lawrence Weber & Bobby North as national sales manager. Mr. Sax inaugurated his advent by bringing a party of trade and daily paper editors from New York to Boston to witness a special showing of "Notoriety," the first of four specials to be made by Will Nigh for Weber & North distribution. 'THE showing was held tonight in the grand ball room of the Copley-Plaza Hotel and was attended by many of the exhibitors of New England, as well as exchange m e n and guests prom- inent in civic and commercial pur- suits. The hotel lobby and ball room were tastefully decorated for the occasion and the showing of the production was given in such a pretentious man- ner as to make it a gala event in motion picture annals in the New England capital. "Notoriety" is a picture that undoubt- edly will make itself felt in the state right market. It is made with the technique and capable grasp of details which has Sam Sax made exceptional many of the produc- tions made under the direction of Mr. Nigh. The cast is an excellent one and con- tains such names as Maurine Powers, Mary Alden, Ida Waterman, Rod La- Roque, J. Barney Sherry, George Hack- thorne, Richard Travers, John Golds- worthy, Mona Lisa and Anders Randolph. "Notoriety" is but the first of a num- ber of fine pictures we will have for the state right market," said Mr. Sax. "It is but an evidence of the class of products we will have to offer and its reception here tonight convinces me that it is the class of pictures the state right buyers want and the kind they can make money with. 'Notoriety' is but the forerunner of much that is to come and which will make L. Lawrence Weber & Bobby North an important figure in the inde- pendent field." The New York party, which arrived on a special car attached to the Knicker- bocker Limited, were the guests of Mr. Sax at a dinner at the Copley-Plaza, and returned to New York after the showing of the production. MONEY MAKING IDEAS Which Have Exhibitors to Been Used Successfully by Build Up Their Patronage By ELBERT I. CONROE (Conroe's Playhouse, Conroe, Tex.) I exploited "The Devil" thus : A few days before ex- hibition time, I had some small cards printed with these words: "Go to the Devil" on. I passed these out freely and the patrons had fun giving these cards to someone else. I also put these words on side- walks and in prominent places. Result: A good attendance. I used this stunt in Conroe and Cleveland, both churched strong. By C. H. SIMPSON (Princess theatre, Millen, Ga.) Here is a small stunt I pulled off to start Eddie Polo in "Captain Kidd" serial. I advertised in the paper, also had printed in my weekly pro- grain, that I would turn loose 200 balloons from the top of the theatre with a free ticket attached to each balloon, good at the matinee, Saturday, Sep- tember 2. One hour before the show started 1 let them go. I had every kid and lots of grown- ups chasing balloons. I charged 5 and 10 cents at the matinee for those that did not get a balloon and a free ticket. Believe me, I could not handle the crowd at the matinee. Charged regular prices at night and had a packed house. I figured the balloons did the work. If any exhibitor wants to start a serial right, let him try this stunt. Please note the attached clipping from the Millen, Ga., News: EDITOR'S NOTE— Mr. Simpson sent in «ilh this idea a clipping from the "Millen News" showing that his stunt earned him I news story in a prominent place in the newspaper. Hodkinson Makes Public Letter on Katz Statement Following' an exchange of letters be- tween W. H. Hodkinson, president of the W. W. Hodkinson Corporation, and Sam Katz of Balaban & Katz, over a statement credited to Mr. Katz at a meeting of the Illinois M. P. T. O. in the early summer, Mr. Hodkinson has made public the following letter from Mr. Katz: "I have yours of the 17th and wish to advise that I do not remember making the statement you say has been reported in the Exhibitors Herald of July 15th. "I do remember making a statement that I thought it was inadvisable for the Exhibitors' League in this state to be- come a party to any distributing concern until such time as the Exhibitors' League as a whole has sufficient organization and finance to promote their own pictures. "As to the merits of the above state- ment, I do not wish to engage in any controversy, but I am sorry that any statement should have been made to reflect upon your company." Italian Concern Will Place Big Photoplays On Market in America (Special to Exhibitors Herald) NEW YORK, Oct. 3.— Four big spe- cials, two of which have already been completed and are ready for publication with the other two in course of produc- tion will be placed on the American mar- ket by Unione Cinematografica It'aliana, an Italian firm, the American interests of which are in charge of Count Thaon Di Revet 723 Seventh avenue, New York City. This is in addition to a program of twenty-six productions of lesser magni- tude which the company will issue. The specials completed are "Cryano di Bergeras" and "The Betrothed." The Unione Cinematografica Italiana. produced "Theodora," "Cabiria" and "Quo Vadis" and brought them to this country. The company has a capital of fifty million lires, amounting to more than three million dollars at the actual rate of exchange, and has affiliated companies and holdings in every country in the world. Joins Paramount Staff (Special to Exhibitors Herald) NEW YORK, Oct. 3.— Ralph Block, newspaper man and recently scenario editor for Goldwyn, has signed a contract with Paramount and left for Hollywood, where he will become one of the produc- tion editors at the Lasky studio. Kerrigan Back in Films (Special to Exhibitors Herald) LOS ANGELES, Oct. 3.— J. Warren Kerrigan is returning to the screen after two vears in the covered wagon for Lasky. To Make Stage Play (Special to Exhibitors Herald) LOS ANGELES, Oct. 3.— Mac Mur- ray has decided to make "The French Doll," Irene Bordoni's stage success, as a Future vehicle. THE THEATRE 91 PRACTICAL. A CHICAGO PROGRAM THE Chicago theatre, 5,000 seats, $3,000,000, is a playhouse of consequence. Its influence upon theatres everywhere, imparted via visiting exhibitors, is indis- putable. Its entertainment, regularly advertised as "Balaban & Katz entertain- ment," is distinctive. The following "Theatre Review" of a representative pro- gram is given as indicative of the policy with which the Chicago goes into the new season. Overture "Selections from 'The Red Mill'." Light opera, admirably broken up, admirably led by Nathaniel Finston. completely executed. It makes recollection of the score more pleasant than known merits of the same justify. verse and chorus. Lights down as they go into full stage against cornfield set, dipping into history for a few measures of "Banks of the W abash," "Wabash Blues," etc., then back into chorus of present hit. A good little feature that doesn't go as well as it might, probably because following the operatic series. Newspicture s, "Around the W orld with Balaban & Katz Cam eramen." Very brief sequences from current newspictures, OrPQJl Solo precisely timed for accompaniment. Gives impression S of undue concern as to brevity, but leaves "taste for more." cenic The colored portion of a "Pathe Review," effec- tivelv orchestrated with a light classic. "II Trovatore" Jesse Crawford, popular favorite, playing "All For The Love of Mike," verse and three choruses, with snappy slides carrying text and illustrating same. The prison scene with a deep stage setting, sung by capable soprano and tenor with accompaniment of chorus offstage. Again the impression of brevity. "Faust" The dungeon scene. A brilliant Marguerita. A powerful Mephistopheles. A fair Faust. Superb stage illusion. Longer than "II Trovatore" but also better. "Cavalleria Rusticana" The invisible chorus now in full stage singing in somewhat brisk tempo but fine unison. A fitting culmination of the operatic interlude. "Topics of the Day" The Timely Films reel, seemingly somewhat short- ened, run off to a semi-jazz accompaniment with the orchestration shifting about effectively. "Harvest Time" Bartram and Saxton, probably vaudeville people but better than the Orpheum average, open in one with Added Feature Colonel Hanford MacXider, national commander of the American Legion, former Judge Landis, now baseball arbiter, Sgt. W'oodfill, designated greatest hero of the A. E. F. by General Pershing, are observed in a flag-draped box. MacXider and Landis make way to stage, where latter introduces former, who gives brief talk on American Legion view of bonus question. "SJ^in Deep" The feature picture. "Skin Deep," Thomas H. Ince First Xational production, hero of which is ex-service man, explaining fitness of added feature. Orchestra and organ alternate in pointing its powerful climaxes. Ince's signed message to public at culmination of pic- ture recalls MacXider's talk and scores heavily, bring- ing hearty applause. "The Blacksmith" Buster Keaton's new comedy. Highlighted by a splendid organ manipulated by a complete master of the manuals. "The End" 50 EXHIBITORS HERALD October 14, 1922 Theatre Letters Personal Accounts of Constructive Showmanship Contributed by Readers of "Exhibitors Herald" CRITERION BfTY COMPSON in i he bonded Woman' STARTING SATURDAY - pages devoted recently to the short subject propo- sition in general, that we approve highly of your campaign for "A Ladies' Man." While we have Larry Hayes, Dawn threatre, Hillsdale, Mich., promoted the parade shown in the above illus- tration for the opening episode of "In the Days of Buffalo Bill," Universal serial. Any exhib- itor can approximate the accomplishment by reading the detai's in Mr. Hayes' letter. Browne Contributes to Short Subject Record Frank L. Browne, consistent contributor of good showmanship doc- trine, enters this week the ranks of those advancing the general theatre treatment of the short subject. Metro's "A Ladies' Man" is the comedy concerned. His interesting letter follows: THEATRE EDITOR, Exhibitors Herald. Dear Sir : Herewith a stunt used as part of exploita- tion campaign ill connection with showing of Bull Montana in "A Ladies' Man." You will notice that in all t he advertising seen in this photo "A Ladies' Man" gets an even break in the display with Constance Tal- madge in "The Primitive Lover." Box office results proved conclusively that the method employed was advisable, busi- ness being very good all week. Constance Talmadgc in "The Primitive Lover" was thoroughly enjoyed by my patrons for an entire week. Bull Montana in "A I-adies' Man" drew multitudes of people who came out of curiosity and went away pleased. Hull made a personal appearance for mc on Thursday evening and was given a real ovation. The appearance was arranged through the cooperation of the Ixis Angeles Metro exchange manager, B. F. Rosenberg, a man who really helps exhibitors to make money whenever it is in his power to do so. FRANK L. BROWNE. Liberty theatre, I-ong Reach, Cal. * * * A cooperative page with a new idea used by C. F. Lewis, Criterion theatre, Evans- ville, Ind., for Paramount's "The Boilded Woman" and described in Mr. Lewis' letter herewith. not seen the comedy and have seen no reports of it in "What The Picture Did For Me," we understand it has unique qualities especially fitting it for exceptional exploitation. Pleased to note that it drew so well. In our opinion the short subject is due for a marked rise in prominence as a program unit in coming months. It is clearly evident that it ha*> been neglected unpardonably in many quarters, and signs on every hand indicate that there is a general determination to end such neglect at once. Of course there is a certain amount of work in- volved in the readjustment of advertising habft and custom to accommodate necessary change, but this should not require lapse of any consider- able interim. Glad to number you among the leaders in this movement. And hope to receive further informa- tion as to the success you experience. — W. R. W. Hayes Parade Launches "Buffalo Bill" Serial Gentlemen: Meet Larry Hayes, Dawn theatre, Hillsdale, Michigan, read his letter containing a big idea for introducing Universal's "In the Days of Buffalo Bill," read about him in Harry Nichols' story on a fol- lowing page, and join us in welcoming him to the circle of "Theatre Letter" writers.. DKAK MB BBOWNE: We scarcely nerd Mate, in view of the many Mr. Hayes! THEATRE EDITOR, Exhibitors Herald, Dear Sir : Am sending you photograph of "Buffalo Bill" parade under separate cover. The parade idea was : I advertised that every boy or girl with a cowboy, cowgirl, Indian, Roy Scout or Girl Scout uniform taking part in the parade would be admitted free. For a small town we had a pretty fair turnout. I hired the band and we paraded through the main part of the town. At least most of the customers knew the serial is here. LARRY HAYES, Dawn theatre, 1 1 illdsdale, Mich. * * * Dl'.AR MR. HAYES: Welcome to the circle. By your "Buffalo Bill" stunt and by the story Mr. Nichols writes about his visit to your place, wc arc convinced that the Dawn theatre is the scene of much great showmanship and wc earnestly request that you utilize this space to keep the trade informed of it. The parade, in our estimation, was handled in tip top fashion, enlisted cooperation serving the ('.'t-iMc purpese of increasing -nterest -ind keeping di-wn overhead. That's practical showmanship, lli.il i s what we seek to foster. We'll he glad at all times to have your cooperation. — W R, W. October 14, 1922 EXHIBITORS HERALD 51 CONSTANCE TALMADGE The Metro comedy, "A Ladies' Man," featuring Bull Montana, was given equal prominence with the feature picture by Frank L. Brown:, Liberty theatre. Long Beach, Cal., as narrated in his "Theatre Letters" herewith. Bull Men t znz. made a pcrsc ial appearance. Lewis Explains Idea of New Cooperative Layout Disclaiming credit for originating the idea, C. F. Lewis, Criterion theatre, Evansville, Ind , introduces in his latest contribution to the annals of modern showmanship a new type of cooperative newspaper layout. Read his letter and inspect the ad reproduced on preceding page. There's money to be made in adopting this method. THEATRE EDITOR, Exhibitors Herald. Dear Sir : Am enclosing a new idea in the free ticket page layout. This is not an original idea. I happened in the newspaper office the day they were planning this page and I suggested the prizes for the contest be free tickets to the Criterion theatre — and that they let me have the two inches across the bottom of the page. It can be worked on a better plan for the theatre by having the theatre ad much larger and tying up with the title of a pic- ture. The auto dealers flop for this idea. It is not such a wonderful idea but I think it is good enough to be shown so the other "boys" can see the idea. It may not be such a wonderful stunt, but it is just an- other stepping stone to let the people know of the Criterion theatre and its pictures. F. C. LEWIS. Criterion theatre. Evansville. Ind. * « * DEAR MR. LEWIS: Maybe our judgment is hopelessly waiped. but to us your page stands up as one that doesn't merit the somewhat slighting reference you make to it in your closing paragraph. Are you sure your proximity to it hasn't affected your judg- ment ? The automobile industry is a big one. Interest in automobiles is very wide. Automobile adver- tisements reach just about ?.s large a circle of readers as advertisements of any comparable product. All these things, it seems to us. argue for the merit of your idea. And the use of the various automobile advertisers' catchlines as the basis for your contest seems first class. The office staff stole several minutes from the occupation at hand to try to supply the missing words. That doesn't often happen. Unfortunately, the reproduction of the page doesn't make it as easy to read as was contem- plated, but with your letter w? think the general idea is quite clear. It's one that we expect to be widelv adopted. Thanks for letting us pass it along!— W. R. W. Keilmann Program Draws Newspaper's Endorsement Newspaper endorsement of an individual program made up of matter especially selected for a given purpose is not frequently observed. E. D. Keilmann, Grand theatre, Topeka, reports such an endorsement. THEATRE EDITOR, Exhibitors Herald. Dear Sir: I send herewith an article you might be interested in. It was inspired by my "Old Time Movie" program in which I ran "Going Straight" and "The Mirror," both Universal features.. I played the Pickford picture with only piano and drums, just as it was played when first shown twelve years ago. "The Mirror" showed the inauguration of Presi- dent McKinley. In addition I had an illustrated song. Did not believe that my idea was appre- ciated, but this article shows different. E. D. KEILMAXX. Grand theatre, Topeka, Kan. * * * DEAR MR. KEILMAXX: It isn't often that we find newspaper writers voluntarily writing the better part of a column to say good things about motion pictures. The devotion of whole pages to slander is a much more common observation. It follows that your presentation of the program must indeed have been well thought out. L'nable to reproduce the page in legible dimen- sions, but confident that showmen will find it worth while to exhibit the article to local writers, we are reproducing the text of the feature here- with. Thanks for letting us know about it. And more power to >ou. — W. R. \V. NOTE: The following is the text of the article refrered to in Mr. Keilmann's letter. It appeared under the heading, "Moving History," and bore the signature of Elrick B. Davis, feature writer for the "Topeka Daily Capital." When I stopped at the Grand theatre this after- noon to find out exactly about the jobs Ki might have for Washburn students, the screen was occu- pied by a picture of the inaugural of McKinley. It were commonplace to speak of the remark- ableness of the fact that now, twenty-five years after the event, we can see that which happened as though we were there. Such remark is commonplace, and there is another reason that it should be taboo. It isn't so. We can't see the inaugural as with our own eyes. But most of us can see it, now that it is twenty-five years gone, more convincingly in the movies than we can any other way. Many of us, and I am one, spend a deal of time bewailing the fact that the movies are so bad. We are too used to them, that is the trouble. It is difficult to believe that so huge an industry can be as new as it is. It is difficult to realize that so rich an enterprise has not had time to become an art. Although this that I have just said is precisely what I have said a thousand times. I found that I had no conception of how primitive the movies were a dozen years ago, and how much motion picture production has improved in the last few years, until I saw one of the old-timers at the Grand this week. It was almost funny. It would have been funny save that it was pathetic. The slender story, the ferocious grimacing, the stuttering movements, the drab settings, the whole tottering effect of this old picture were something more than grotesque. Because one realized all ot the time that this was the provender fed an amuse- ment hungry multitude twelve years ago — a mul- titude so hungry that it "ate it up"- and begged for more, and got it. The point wasn't, after all, that the picture was so bad. The point was that the people needed amusement so badly that this satisfied it; satisfied it, at any rate, to such an extent that the business was enabled to grow to its present Gargantuan estate. And there is another point, which I had missed until I saw this picture. These people who make* the pictures have some of the urge of creation. The pictures are immensely better in these fetf years. The photographers have learned a great deal about picture making. Those who evolve the stories have developed, too. Miss Pickford has learned something about acting. There has been more than improvement, there has been develop- ment, all along the line. I shouldn't have believed it; I might even have denied it, except for the fortunate chance that took me to the movies this week. And what is true of the pictures which include the Pickford, is much more true of those of his- torical events. The movie records of inaugurations and what- ever other public ' events now are good pictures. They catch their men in a good many really char- acteristic attitudes. They show- the faces of therr subjects much more critically than do most actual observer's eyes. And they present their records to all who will go to see. It would be easy to believe that many of Lin- coln's enemies would have ceased to be his foes had they been able to see him as he made his ad- dress at Gettysburg. As I watched the development in historical recording by motion pictures I thought busily and admiringly of the advance made in these few years. One may now. in Topeka. see Grover Cleveland and William McKinley actually in movement. One cannot see them in very good action. But one can see them much better than one can almost any of their predecessors. And only the very literate can see these men's predecessors with any degree of clarity. But Woodrow Wilson and William Howard Taft are pretty honestly portrayed. Doubtless the pic- ture men will make yet greater advances. It is quite possible that some time pictures can be taken so that a pedestrian will appear to walk. There are other possibilities. The advance in historical picturing, however, which must be made now, is not on the part of those who take them, but of the subjects. Cleve- land and McKinley were able to give the effect, at least, of ignorance of the pointing camera. But Wilson and Taft could produce no such nonchal- ance. They knew that the camera was there. They must act. 52 K XHIBITORS HERALD Sept. 3rd to 9th is LAUGH WEEK IN SAGINAW HAROLD LLOYD In "GRANDMA'S BOY" LARRY SEMON In "A PAIR OF KINGS At the MECCA of course Charles I. Carlisle, Mecca-Palace theatre, Saginaw, Mich., distributed 6,000 blotters bearing the above design during the run of the program indicated. Mr. Nichols gives details, cost, etc., in the accompanying story. Th Exhibitor Visitor By HARRY E. NICHOLS Field Representative, EXHIBITORS HERALD In his initial article of this series, published last week, Mr. Nichols, intimate friend, probably, of more American exhibitors than any other individual, pointed out reasons why the coming season should be a big one for Michigan exhibitors. Additional reasons, and personalities responsible for them, are given in the present unit. T^OR high place among the practical showmen on anybody's list I take this opportunity to nominate Mr. Larry- Hayes, a resourceful and original work- man whose acquaintance I made in my visit to the Dawn theatre at Hillsdale. To meet Mr. Hayes is to meet the repre- sentative American exhibitor with his coat off and his sleeves rolled up. I don't commonly experience a more memorable encounter. Mr. Hayes gets business by the most ancient and most practical method as yet devised — by going after it. But there is nothing ancient about his methods. He begins, as all should, with an idea. He follows through with initiative and pre- cise execution. His results reflect his thoroughness. * * * When introducing "The Storm," Uni- versal feature presently engaging the at- tention of active exploiters generally, Mr. Hayes got up a cooperative page shared by seven merchants. The lepro- duction undoubtedly will give the general appearance very well. The use of the title slug to spot up the various depart- ments of the layout resulted in an eye puller that few if any escaped. For introducing "In the Days of Buf- falo Bill," he engineered a street parade that got attention from everybody in the city, but that is another story. His page for "Go-to-Movics" Week was an- other specimen of good advertising such as is not often observed. Mr. Hayes is a showman with a pur- pose and the necessities to its accom- plishment. ♦ * * Another striking bit of originality came to my attention in Saginaw, where I had the pleasure of meeting Chas. I. Carlisle, Mecca Palace theatre. "Grandma's Boy" and "A Pair of Kings," two excellent pic- THE STORM IS COMING— WHEN? STORMS E 0 GALLOWAY StO'ms Coming Kubufn' Sturm Dawn Admirably designed page used for "The Storm" by Larry Hayes, Dawn theatre, Hillsdale, Mich., and referred to in Mr. Nichol's story. turcs by common consent, were adver- tised by Mr. Carlisle on an all comedy bill. Blotters gotten out for this campaign arc especially notable. (Reproduction herewith.) Six thousand of these were distributed in banks and business houses throughout the city at a cost of S27.50. The effect was inescapable, as the reverse side of the blotter bore the line, "Blot Out Your Troubles With a Laugh," suf- J. Sellers, Iris theatre, Detroit, used this foceful street representation for Para- mount's "Across the Continent." See story for details. ficient to make anyone examine both sides of the piece. In adapting the blotter idea it is im- portant to note that the cut used must have no screen. * * * At Detroit I made the acquaintance of J. Sellers, Iris theatre, and his effective street representation for "Across . the Continent." In addition to the racing car, a white machine and especially at- tractive, Mr. Sellers had erected a perma- nent banner giving the information as to the date and place of exhibition. While automobiles are no novelty in Detroit, even racing cars, the Iris stunt got wide attention because of its general makeup and especially because of the banner. The whole arrangement was eminently practicable, as is the majority of Michigan showmanship. Thus throughout the territory. Activ- ity everywhere. Serious attention to busi- ness. Direct, unostentatious determina- tion to bring business to the theatre. The new season will be a prosperous one in Michigan if it is a matter of good showmanship that is required to make it so. A New Angle A new angle on short subject an- nouncement is observed in the exceptional four-page house organ published by the Blue Mouse theatre, Minneapolis. Item C. on the program, is billed as: "Look Out Below." A Christie Comedyette. "There is nothing refined in slapstick, yet there is nothing better than a hearty laueh."— Com stock. The use of quotes instead of the usual descriptive copy is a suggestion worth thinking about. A Good Box A small box in the ad used by Dan O'Connors, Piper's Opera House, Vir- ginia City, Nev., for "Reported Missing," reads: "Suitable reward will be paid for the detection of any member in the cast who is found in any scene that fails to stir your emotions or make you laugh." A reward of $20 was also offered if any patron failed to laugh or thrill. There were no collections. A Joke Teaser? Small envelopes containing white pow- der, apparently harmless, were distributed by the Lyric theatre, Shelbyville, Ind., to advertise "The Love Light" and "The Love Flower." Contributor does not slate nature of powder. October 14. 1922 EXHIBIT O RS HERALD 53 Scene outside the Royal theatre, Butte, on the occasion of the ex- ploitation given Jackie Coogan in "Trouble," a First National attrac- tion. See story. Frontal decoration of the Midway theatre at Montreal during the engagement of "Smilin' Through," discussed in the big exploitation story on this page. Exploitation Keeps Pace With Growth of Pictures Viewpoints are important. Chicago, center of the business nation, is patently the logical vantage point for observation of theatre developments, but a diversity of observations is undeniably productive of benefit. The following is contributed by the press division of the Associated First National exploitation department. It is worthy of every reader's attention. Big — and getting bigger. If they're going to have bigger pictures they might as well start planning now for bigger exploitation. From exhibitors showing First National pictures come three examples that demon- strate some big exploitation — not only in conception and execution but in physical di- mensions. The theory has been proven beyond further argument that size attracts and for that reason, if for no other, the size of the displays in these photographs can be put on the side of worth while exploi- tation. * * * The picture of the Jackie Coogan matinee for "Trouble" at the Rialto theatre, Butte. Mont., is interesting in its use of the head cutout from the twenty-four sheet. To the best of our knowledge it has not been used to such effective advantage before. Attached to the top of the marquee of a theatre which was on the ground of a five story building, the cutout almost covered completely the window on the third story. The cutout was so huge it was placed on only one side of the marquee so that the third floor tenants couldn't complain about their daylight being cut off. Another interesting example cf size was offered by the Midway theatre, Montreal, on "Smilin' Through." In this instance the lobby front display reached from the ground Immense cutout used for "One Clear Call" by the Rivoli theatre at LaCrosse, Wis. to the marquee. The huge cutout of Norma Talmadge featured the top of the display. The conventional garden wall was dis- tinguished by this display at the top and by the use of the quaint English brass lan- terns above the wall. * * * Both the display on "Trouble" and that on "Smilin' Through," however, were forced into secondary place by the size of the Ku Klux Klaner who stationed himself on a charger in front of the Rivoli theatre, La Crosse, Wis. The immensity of the cut- out gave a striking light on what can be effected by the use of big figures. The ballyhoo artist alongside, who just man- ages to squeeze under the outstretched compo board hand of the masked rider, is an irrefutable proof of the size that kept La Crosse looking at the front of the Rivoli theatre. Bigger and better pictures also mean bigger and better exploitation and these examples are a few that can qualify with both adjectives. Pathe Program Striking Bill AN all-Pathe program observed last week at Orchestra Hall, Chicago, is worthy of general attention. As viewed from the uppermost ledge of the top- most gallery, the only vantage point available at 8:15 on the evening of Sep- tember 29, the program ran as follows: "Nanook of the North." "The Two Explore -s," an Aesop's Fable that burlesques "Nanook." "Screen Snapshots," including the Pickf ord-Miller wedding and Holly- wood's reception to Will H. Hays. "Topics of the Day." "Pathe Review." "Our Gang Comedy," the title obscured by a weighty gentleman in sultry black. And there might have been, at a less crowded show, a Pathe News, at least could have been and certainly should have been. The thing was interesting in itself and provides food for thought. It is clear that Pathe has the material to make up a program which might be advertised variously and effectively and exhibited at special prices. "The Screen Circus," is a very awk- ward title that might be improved upon in preparation for a special occasion of this sort, but it gives the idea. An ex- hibitor using such a program and letting it be known that everything in the world of motion pictures is included in the evening's entertainment, supplying proper musical accompaniment and pos- sibly stage effects, should be able to produce a brilliantly successful special evening which could be repeated at in- tervals. The thing is worth thinking about. 54 EXHIBITORS HERALD October 14, 1922 5: 1 i 1 i K AUSTRALIAN SHOWMANSHIP involves no half way measures. Above and below — Auditorium at Me bourne exploiting "Affairs of Anatol." At left : Unnamed Sydney theatre exploiting "The Toreador" and "The Last Trail." See "Showman's Digest," second page following, for additional data. TIE-UP HISTORY was made in the Seattle run of "The Storm," at the Columbia theatre. A prize beauty and a sidewalk screen are highlights. See "Showman's Digest" for details. All All Alt Alt Alt '11/ All All .111 All All All A. October 14, 1922 EXHIBITORS HERALD 55 H. B. SCOLLARD, Rialto theatre. San Antonio, writes his "Theatre Letters" with a camera. Above, right and be- low, his displays for "Monte Cristo," "The Lotus Later'' and "One Clear Call." Additional data in "Showman's Digest" on following page. PERIOD LETTERING adorned the marquee of the Grand theatre, Pitts- burgh, for the fortnight run of "Grandma's Boy." Photo shows matinee crowd. Additional data in "Showman's Digest," following page. BETTER BILLING of short subjects in .Minneapolis and Akron is a sign of progress. See "Show- man's Digest" on next page for details. 56 EXHIBITORS HERALD October 14, 1922 TMM£2MFI5MZ£3MMMM^M£ M 5? W 55 5?; 5.? :■/■: vy. v.v 5/; '.-J ■: 5? 3? ^I03aD^5MS5MM?^M?-5?-3MMiS Showman's Digest >1 Terse Resume of Exploitation News of the Week Compiled for the Convenience of the Busy Showman it j> iii ^Wfrti w^TrTTiMi'iTT.y r. g tt iii £2 fiiTu: S; in; :i if£ lie 1 1: r-vfi! ^ :,x i; is i; ii i; if: ji ii ;,;.; ifi li i: 5 iQi2£M3SS2S0: is a Active Australia A preceding page bears reproductions of extremely interesting photographs from Australia. In Melbourne the Auditorium theatre presented Paramount's "The Affairs of Anatol" with a prologue cast of forty per- sons. In Sydney a theatre apparently deeming the matter so commonplace that attachment of name was unimportant gave striking frontal representation to Fox's "The Last Trail" and "The Toreador," the latter a comedy, erecting box stages over the entrance and peopling them with cutouts. The photographs give details of the two enter- prises very clearly. In the comedy treatment the Australian showman responsible sets a mark Americans will do well to con- sider. In all a straightforward, active business policy is apparent. A Tie-up Record George E. Bradley, Universal exploitation man m Seattle, set something very like a record in his exploita- tion of "The Storm" for the Columbia theatre. Photos are reproduced on a preceding page. Frankie Kiolct, winner of a Seattle beauty contest and for 26 weeks a resident of Universal City, was featured in a specially ntade motion picture in the staging of which a leading department store gave the aid of their models as well as the costumes required to give it the fashion show twist. A florist shop loaned its space for staging purposes. Other scenes were made on the street. A screen was erected in the department store window and the. picture was there exhibited, a trailer from "The Storm" and excerpts from International News being put in for good measure and variety. For thorough-going enterprise Mr. Bradley's cam- paign is seldom paralleled. A Kodak Letter H. B. Scollard, manager of the Rialto theatre at San Antonio, contributes to this week's department a "Theatre Letter" written with his camera. It is nonetheless a good letter. On the back of the photograph showing the front installed for Fox's "Monte Cristo" Mr. Scollard sets clown the information that the picture ran well for two weeks. On the back of l!ic photograph of the front for First National's "The Lotus Eater," as on that of the "One Clear Call" front, there is the theatre signature only, but surely the faces of those photographs, repro- duced on the preceding pages, arc eloquent. We have had the pleasure of printing no photograph on "The Lotus Eater" so colorful as that of the Rialto. And the "One Clear Call" front, while not precedential, is clearly high grade. All the matter is readily adaptable . Period Lettering Period lettering, if we may coin a useful phrase, gave atmosphere to the front of the Grand theatre, Pittsburgh, dur- ing the run of Associated Exhibitors' "Grandma's Boy." The photograph, on the preceding page, shows the theatre in mid-afternoon. It is to be presumed that a performance has just ended. No great expense was incurred by the theatre in prepara- tion for the engagement. The lettering used was not costly, but it is effective. The rustic angle which predominates in the feature is very plainly indicated in the posted copy. Where frontal exploitation is limited to what has been dubbed "dignified stuff," there is a possibility of development in this example. A capable staff artist should be able to improvise numerous elaborations. Christie — Again The name "Christie" figures in short subject news of late zvith increased frequency. Last week, announcement of the new comedy advertising mat and cut service. This week, news of two theatres prominently advertising Christie comedies. All good for Christie and for short subjects. Photographs reproduced on the preceding pages show the manner of billing Christie short subjects by the Strand theatre at Akron, O., and the State at Minneapolis. Both are progressive theatres. Christie comedies arc the product of a progressive organ- isation. Impetus in the progress of the short subject is one of the notable developments of recent weeks. The good work should continue. Mae Tinee Mae Tinee, motion picture critic of The Chicago Tribune, popularly accredited with being the most erratic, albeit the most interesting, newspaper writer about motion pictures, intrigues her readers by saying the unexpected thing. Like all who follow that policy, she intersperses her mistakes with hits that seem the most brilliant by contrast. In reviewing "Under Two Flags" Miss Tinee included in t lie brief space at her disposal laudatory mention of the splendid lobby display of the Randolph theatre. It is to be hoped that the habit becomes more or less general among newspaper critics. All '.-an well afford the space, and it is but fair to the man whose income newspaper reviews are supposed to affect that recognition be ac- corded his efforts. Advertisement On Exhibition— This Week— In "What The Picture Did For Me" — Old Time Advertisers' Page — Contributed by R. E. Falkinburg — Majestic Theatre — Lexington, Nebraska — Illus- trating Special Report — A Real Idea. NEWSPICTURES \\TITH a view to giving the exhibitor a better understanding of the importance of the VY News Weekly, to himself and to his public, and also for the purpose of providing ways and means whereby the exhibitor may apply better exploitation to his Mews Reel feature, the "Herald" has established this department. * FINAL EXTRA ★ INTERNATIONAL NEWS No. 77: Indians Hold Mid-West Congress at Dennin, 111. — Three year old girl "adopts" animals at New York Zoo. — Dog racing becomes popular sport in Ger- many.— Sir Harry Lauder arrives in U. S.— Military pageant opens Brazilian exposition. INTERNATIONAL NEWS No. 78: New York fans in readiness for baseball classic. — Hunting gold in Alaska's surf— Orville Wright launches air express. — Pilgrims visit India's famous temple. — Bike speed demons race for world's title in France. — Constantine dethroned in Athens. FOX NEWS No. 102: Cornerstone was laid for Detroit's new Masonic temple. — Boy Scouts hold national conference at Blue Kidge, N. C. — Terrific typhoon sweeps coastal cities in Japan. — Water front fire causes $7,000,000 destruction at New Orleans. FOX NEWS No. 1C3: Hundreds attend Ameri- can Legion convention at Syracuse, N. Y. — Avia- tors contend for king's cup in 800 mile race in England. — Sir Thomas Lipton arrives in U. S. — Opening of great centennial in Rio de Janeiro. — Seasled launched in Connecticut. FOX NEWS No. 104: Republican state con- vention at Albany, N. Y. — New Irish Free State cabinet. — Ohio town is moved to new site. — Shriners lay cornerstone for crippled children's hospital at St. Paul.— "Blessing the waters" cere- mony htld at River Jordan. PATHE NEWS No. 78: Giants clinch Na- tional League pennant. — Smallest man in the world made American citizen. — Celebrate Turk triumph at Constantinople. — Acting premier heads Russian government. — Song festival held in Na- , pies. — Brilliant exposition held in Brazil. PATHE NEWS No. 79: Novel entries" for Pulitzer Air Race at Mt. Clemens, Mich. — Ex- hibit biggest electric lamp at Lynn, Mass. — Fish- ing for sardines in Portugal. — King Constantine abdicates. — Paris girls mould noses to suit styles. — Build railway up Mt. Blanc. SELZNICK NEWS No. 1078: Raging fire sweeps New Orleans business section. — Secretary Hughes disembarks after South American trip. — President asked to insert one more month in calendar. — Carpentier loses European title. — Largest plane used by army. SELZNICK NEWS No. 1079: Shackleton's ship returns to Plymouth harbor, England. — Singing coal miners visit president. — "Ken Jitsu," something new in sports. — Ocean liner turns upside down in New York harbor.— General Pershing buys home. KINOGRAMS No. 2184: America shares in Brazilian celebration. — Fatal race opens Kansas City speedway. — East and West tied in tennis tourney. — Pershing again leads doughboys. — Airmen do stunts in service meet. — Sir Thomas Lipton and Harry Lauder arrive. KINOGRAMS No. 2185: Scenes at mine disaster in California. — Catholic prelates in yearly conclave. — Largest incandescent lamp exhibited. — Race suicide note from Philadelphia. — Premier trotters set new records. — Pictures of Ruth's baby. — Ak-Sar-Ben in Omaha. SPACE ECONOMY White Space Advertisers Miss Obvious Opportunity The majority of American thea- tre advertisers are, wisely, dedi- cated to a more or less fixed policy of white space advertising. A minority of American theatre advertisers, even a minority of this class, fully appreciate the oppor- tunity such a policy opens for prof- itable newspicture exploitation. Stanley Chambers, consistently a leader, is not of this minority. His example is recommended to the attention of all theatre advertisers. A clean cut demonstration of .Mr. Chambers' method of using his white space to exploit a newspic- ture feature is reproduced upon this page. The feature is "The Mirror," International News pro- duction. Three columns were used to advertise the Miller theatre program with which the newspicture was included. The re- production shows clearly that no citizen of Wichita was permitted to take from the display an erroneous impression as to the relative prominence of the program elements scheduled. * * * The feature picture, properly, held the spotlight position. The illustration that points up the space also bore upon this attraction. The first box also carried feature pic- ture copy. The isolated lines denoted other entertainment bits briefly. The lower box, the last thing upon which a normal eye might be expected to rest, gave the newspicture feature proper de- scription. * * * It is difficult, if possible, to evolve, even from the admirable layout at hand, a better arrangement of content matter. The program elements are displayed in good sequence. The space is not crowded. Yet a much better play is given the newspicture than in nine out of ten advertisements that come to attention. * * * Note that no expense whatever was incurred in accomplishing this effect. The space already available was used. Yet the public was given an additional good reason for attending the theatre during the period involved. This is good advertising. It is much better than average adver- tising of the day, and lays down a con- - crete example for other white space ad- vertisers to follow in arriving at a simi- lar efficiency. It is a simple matter of fact that the waste space in current newspaper copy, waste being used in the term of excess relief, will very comfortably accommo- date all the ad copy required for the proper establishment of the newspicture before the motion picture public. NOW- The Story of the Struggle Between Two- "SISTERS" —One Fighting to Hold Her Husband, the Other Fighting^ to Take Him from Her! H you ptct to be married, you can't afford lo miss SISTERS"! Ii holds the wisdom of 10,000 years in seven reels ol marri- age tangles' Positively the strangest story the i told! From the lamoui novel by Kath- leen Nonis, tenturing Seena Owen. Gladys Leslie, Matt Moore. 'The Mirror'' INCLUDING THE INAUGURATION OF PRESIDENT McKINl.EY MARCH 4, 1897 MILLERo THEATER •JEM S— REVIEW— COMEDY Three-column display used by Stanley Chambers, Miller theatre, Wichita. Note prominence given "The Mirror,** Interna- tional newsreel feature series. 58 EXHIBITORS HERALD October 14, 1922 DIGESTo/PICTURES of fAeWEEK IT WAS the writer's privilege and pleasure a few weeks ago to witness a demonstration of stereo- scopic motion pictures. Sitting next was Prof. Frank Moulton, instructor in astronomy at the Chicago University, who at the conclusion of the performance declared the invention 100 per cent perfect. It was the invention of Barnet W. Harris, for many years treasurer of a Chicago theatre, who has devoted ten years to perfecting stereoscopic films. The stereoscopic effect was obtained by looking through a rectifier, containing lens which brought the pictures projected upon a screen into focus. Thus there was depth to the picture, just as with the old- fashioned stereoscopicon which used to grace every library table years ago. Whether or not it is practical for use in a theatre is a mooted question. The additional cost of the recti- fiers should be slight, but whether the American public would be content to look at their motion pictures fashioned stereopticon which used to grace every library table years ago. "THE OLD HOMESTEAD" (Paramount) looks like Paramount's "Miracle Man" for 1922-23. Theodore Roberts, Ethel Wales, Harrison Ford, Fritzi Ridgway, T. Roy Barnes, George Fawcett — these are some of the good actors in the cast. Roberts' characterization is a record that will endure. It's called a James Cruze production in recognition of his directorial genius, and it amounts to just that. For a business picture, for a prestige picture, and for wholesale entertainment for everybody, the market affords no better buy if another as good. "THE HOUND OF THE BASKERVILLES" (F. B. O.) is a first-rate adaptation of Sir Arthur Conan Doyle's thrilling mystery story. An excellent cast headed by Eille Norwood as Sherlock Holmes portrays the various well-known characters of Doyle's book and Trims "Notoriety" to Eight Reels for Distribution Director Will Nigh's first production for L. Lawrence Weber and Bobby North, "Notoriety," has been cut down to its final form and will be eight reels long. It has taken five weeks to eliminate excess footage from the 100,000 feet originally shot. Boiled down to final shape, the pic- ture has nothing but action in every foot, according to Weber & North. Executives of the company declare that "Notoriety" has enough action to fill three features. There are three spellbinding climaxes, the first big moment being a crowded court scene; the second takes place in the tenement flat of a girl's home; and the last stirring scene is the breath- less fight between a girl, her assailant and her two defenders. the atmosphere of the English story is well sustained in sets and exteriors. "SKIN DEEP" (First National) presents exhib- itors with the unique combination of a satisfactory pic- ture and a ready-made, high grade exploitation oppor- tunity. Milton Sills, Florence Vidor, Marcia Manon, Charles Clary, Winter Hall and Frank Campeau are names with meaning that should be well displayed. It is crook melodrama with thrilling highlights. A. Thomas H. Ince production directed by Lambert Hillyer. "RAGS TO RICHES" (Warner Bros.) presents W esley Barry in a pleasing, well directed story by W ill Nigh and W. DeLeon. It should prove a money-getter for state right buyers, owing to the popularity of the youthful star and also that it is a picture that will satisfy and allow of unusual exploitation stunts. "DO AND DARE" (Fox) is a farce comedy starring Tom Mix. Not the best of Mr. Mix's late con- tributions to the screen. The "wise cracks" in the sub- titles coupled with a few comedy ideas make up the greater part of the picture. The introduction is swift and interesting, showing an Indian attack on an out- lying fort. "ONE NIGHT IN PARIS" (Playgoers) a French made comedy with American subtitles. It is cheaply made and the plot, concerning the love affairs of a young Frenchman, is not particularly new. "GOOD MEN AND TRUE" (F. B. O.) is a good lively Wrestern drama with Harry Carey doing his usual good work. It is a story of politics in a small town, with the rival faction headed by a crook, trying to defeat the people's choice for Sheriff. Yal Paul di- rected this five-reeler. SPECIAL CAST IN THE OLD HOMESTEAD (PARAMOUNT) Unqualifiedly successful picturization of an unqualifiedly successful stage classic. A milestone in the milestone-dotted history of Paramount. A great picture, a great entertainment, a great box-office attraction. An exhibitors' picture, a patrons' picture, and a motion picture for the trade to point to as an example of what can be done with brains and a camera. In all probability Famous Players-Lasky's "Miracle Man" of 1922-23. AS a measure of good showmanship, every exhibitor should avail himself of " the earliest opportunity to view "The Old Homestead." This, whether or not purchase is contemplated. The picture stands out from the market back- ground as a model of merit. James Cruze, whose steady develop- ment over a long period of "directed by" productions has not been un-noted, here steps into the "James Cruze Production" class and proves the wisdom of the power responsible. What he has done to the memorable stage production is precisely what should be done to stage produc- tions but practically never is. He has trans- lated it to screen form, not imitated it. Theodore Roberts, whom everybody always has known to be an actor of ster- ling ability, makes his great work in the Reid automobile features seem child's play by comparison. As Uncle Josh Whitcomb, unforgettable predecessor of all the "rube" characters in stage or screen history he establishes a record in screen portrayal which every good actor will set himself to duplicate. The Harrison Ford of this picture is not the delicate young chap screen fol- lowers know and like, but a normal coun- try boy in difficulty whom screen follow- ers will like better. George Fawcett is forbiddingly austere, and powerfully impressive as the merci- less mortgage holder. James Mason ad- vances a growing reputation as his scape- grace son. T. Roy Barnes, as "Happy Jack," the tramp that nobody who ever saw the stage play will forget, guarantees that henceforth his person will be as one with the character's in public memory. He makes the only mis-fit character in the play fit perfectly. Ethel Wales, as Aunt 'Tildy, silent sharer of Uncle Josh's hardship, scores consistently, though quietly, throughout the feature. The plot is too familiar to require re- cital here. But its familiarity is, uniquely, one of the picture's great assets. The first scenes revealing the old homestead reproduced with complete fidelity by Mr. Cruze, revive slumbering memory of the plot. Whereupon Mr. Cruze proceeds to prove beyond ques- tion that if you really did know the story before you never appreciated it. The big moments of the stage play are all there, even many of the old lines. But they are there because they belong there. They come and go as parts of a whole, not as dragged in episodes. Character relations are quickly estab- lished, the money is stolen, the son is ar- THE CAST Uncle Josh Theodore Roberts Eph Holbrook George Fawcett Reuben Whitcomb Harrison Ford Ann Fritzi Ridgway Lem James Mason Rose Kathleen O'Connor Aunt Matilda Ethel Wales Happy Jack T. Roy Barnes Si Prim Frank Hayes Ike Goodsell Edwin J. Brady Seth Perkins Z. Wall Covington Gabe Waters Charles Williams Adapted from Denman Thompson's play by Perley Poore Sheehan and Frank Woods. Directed by James Cruze. Scenario by Julien Josephson. Length, 7,819 feet. rested, breaks jail, and the series of mis- fortunes that bring Uncle Josh to the edge of pauperism follow. Then strag- gling ends are brought together and the big melodramatic ending is worked out in what seems like two reels of the most realistic hurricane ever staged. In a quiet projection room this ending moved shopping exhibitors to totally un- characteristic silence. With musical ac- companiment worthy of the term it will move shopping patrons to even more uncharacteristic demonstrations. In our estimation Paramount has made no better picture and very few that can be defended as equals. And in addition to sheer merit it has the immense asset of direct appeal to masses and classes alike. It is reported that Jones, Linick and Schaefer will open their magnificent new McVicker's theatre, Chicago, with "The Old Homestead." If the week is not a red letter one in the calendar of Chicago motion picture theatricals it will not be the fault of the feature picture. — W. R. W. SPECIAL CAST IN THE HOUND OF THE BASKERVILLES (F. B. O.) Full of thrills. A. Conan Doyle's popular novel furnishes excellent material for entertaining screen play. Good characterization with real English settings makes this a good bet for any house. Direc- tion by Maurice Elvey. Five parts. The stage has "The Bat" and "The Cat and the Canary," and the screen has "The Hound of the Baskervilles." If you want a good detective tale, a thrilling mystery story, and a picture that holds your attention all the way through, book this latest Film Booking Offices production. It was made in England, adapted from Sir Arthur Conan Doyle's most diverting detective story, with the striking looking Eille Norwood playing the role of Sher- lock Holmes in a manner most pleasing. Norwood gives as remarkable a perform- ance in the role as did William Gillette upon the stage and the others in the well chosen cast are equally effective. There is Hubert Willis as Dr. Watson; Rex McDougal as Sir Henry Baskerville; Al- len Jeayes as Dr. Mortimer; Lewis Gilbert as Stapleton; Betty Campbell as Beryle Stapleton, and Frederick Rayn- ham as Osborne, the sinister butler, the latter handling his role exceptionallv well. There are plenty of stunts that can be put on with this picture," using the hound with the luminous eyes and the mystery element for a basis. Bookstore tie-ups with plenty of stills from the picture also will attract attention and furnish inex- pensive but effective advertising. The story concerns the Baskervilles who have occupied the same manor for several generations and superstition has it that howling of a huge dog upon the moor presages a death in the family. Upon the death of a Baskerville follow- ing the baying of the hound, Sherlock Holmes is called in to solve the mystery. Sir Henry has taken possession of the manor and through investigations con- ducted by the detective and Dr. Watson the guilty person is run to earth and the plot to get possession of the estate ex- posed. A pleasing love tale runs through the picture. Sherlock Holmes questions the butler in "The Hound of the Basket-vales." (F. B. O.) 60 EXHIBITORS HERALD October 14, 1922 HARRY CAREY IN GOOD MEN AND TRUE (F. B. O.) A good Western drama with Carey in a suitable role and one that gives him plenty of opportunity.. Story of political intrigue with atmosphere of small town well presented. Directed by Val Paul. Length, five reels. Harry Carey's second production for Film Booking Offices maintains the high standard set by "The Kick-Back." It is a story of political intrigue with its usual ramifications — the honest office seeker, the crooked gang seeking his downfall, and of course the usual love interest. The production is excellent throughout and for those who have a penchant for Western stories "Good Men and True" should have a strong appeal. Harry Carey never appeared to better advantage than in role of J. Wesley Pringle, the people's can- didate for sheriff of Calavada, and the character of Simon Hiber, S. S. Thorpe, old Hiber's daughter, and the timid, henpecked householder, were well handled by Thomas Jefferson. Noah Beery, Vola Vale and Tully Marshall, respectively. The town of Calavada is on the eve of an election. The tough element plans to defeat J. Wesley Pringle, the popular can- didate for Sheriff, by fair means or foul. How he is accused of a crime, arrested, then bailed out and later captured and held prisoner by the outlaw gang, furnishes the exciting episodes of the story. He escapes and returns to town in time to turn the tide of battle and also wins the hand of the pretty little Hiber girl, whose father has befriended him in his fight. TOM MIX IN DO AND DARE (FOX) A tricky picture. After an inter- esting and stirring introduction it lapses into farce-comedy of doubtful value. Mix is mis-cast as a burlesque comedian. Di- rected by Edward Sedgwick. Five reels. While "Do and Dare" is described in the advertising as a "dashing, smashing drama of romance," it is more correctlv a fast-moving farce, as it is a series of more or less comical incidents relying upon the speed with which they happen for effect more than the story or theme. It is utterly ridiculous and impossible but will have a measure of attraction for those who demand light entertainment irrespective of dramatic or logical sequences. Mix is all over the place as usual and in the early part of "Do and Dare" he furnishes some real thrills. Claire Adam-. Claude Peyton, Hector Sarno and Gretchen Hartman are in the cast, but have little to do. In scenic effects and photoplay it is a good production. Its principal shortcoming is the story. After a very interesting two reels of lively action, showing an Indian attack on a lonely fort and the kidnapping of the Colonel's daughter and rescue by Mix, the story fades into a modern set- ting showing an old timer describing what a great man Henry Boone, Kit Carson Boone's grandfather was. There- upon Kit Carson Boone goes in search of adventure and finds it when he is car- ried into Mexico where he saves the daughter of the ruler upon the eve of a revolution by routing the rncmy's advance guard and fastening the ring- leader to a flagstaff. WESLEY BARRY IN RAGS TO RICHES (WARNER BROTHERS) Pleasing story, well screened, which should make good business for state right buyers, owing not only to the popularity of the youthful star, but to the fact that the pic- ture is good entertainment. Di- rected by Wallace Worsley. There is a certain jnbred love in all of us for the small rich boy who cannot have a lling at the dirt pile, but must stay indoors and play with a melancholy dog or take lessons on the perennial piano or violin. We all want to see that kid liberated and allowed to go out and play baseball with the other kids on the corner lot. It is this feeling of sympathy we have for those who are living over again the days of our own youth, or the youth of those next door, that makes us want to be that friend "a feller needs." And it is that feeling which will create a lot of sympathy for, and put an audience in close human touch, with Wesley Barry, who, as Marmaduke Clarke, is the petted and pampered stiff collared youth in "Rags to Riches." "Rags to Riches" is a Warner Brothers production brought into being by Harry Rapf from a story by Will Nigh and Walter DcLeon. As light entertainment, all it professes to be, it will well serve its purpose and more than please the average audience. The story has to do with the young son of dreary and wealthy parents, who tires of the confinement of his sombre and gray home and seeks a world to conquer something like the story-book world he has learned about through the pages of Dia- mond Dick novels. Me leaves home, joins a gang of crooks and nearly becomes one himself. It hap- pens that a member of the gang actually is a detective, and through him the boy's finish is saved from being a bad one. He is restored to his parents a different and more contented youth and the finale in- dicates that he will be allowed more free- dom and better advantages than those meted out to him in the beginning. JACK MULHALL IN WHITE AND YELLOW (UNIVERSAL) This is the first of the two-reel "Tales of the Fish Patrol" productions in a series of eight that Universal is making from Jack London's well known short stories, and if succeeding features are as interesting and well made as this, we predict a ready sale for them. "White and Yellow" refers to a gang of outlaws working from the waterfront of San Francisco, and there is a well staged running fight on the sea, rescues and escapes, that keep the action at a swift pace. Jack Mulhall has the featured role and gives a good performance. He is ably assisted by Louise Lorraine and other well known Universal players. Edward Kull directed. Aside from a trifle draggy introduction, "White and Yellow" holds up well for the two reels. We look for big things in these two- reelers. BUSTER KEATON IN THE BLACKSMITH (FIRST NATIONAL) From the first closeup of Keaton stand- ing under the "spreading chestnut tree" ( which is in reality a palm taller than most telephone poles) to the final chase, this new comedy is one of his funniest. There are any number of new laugh-pro- ducers, including one on the Ford, and the action is continuous. A special note of interest is the intro- duction of an intelligent snow-white horse, which for a time pushes, the comedian into the background. The cast and settings indicate a determination to keep Keaton comedies up to the standard he has set for himself. Buys Warners Pictures Film Exchange, Inc., has purchased for the Buffalo territory the exclusive rights to Warner Brothers "Your Best Friend," a Harry Rapf production starring Vera Gor- don, "Parted Curtains," with Henry B. Walthall and Mary Alden, and "Ashamed of Parents," which was edited and titled by Eddie Bonus and Lou Marangella of the W arner publicity staff. WESLEY BARRY and support in a scene from the Warner Bros, production, "Rags to Riches." "Wes" is getting to be quite a boy now, isn't he? October 14. 1922 EXHIBIT O RS HERALD 61 Milton Sills and Marcia Man on in "Skin Deep" (First National) SPECIAL CAST IN SKIN DEEP (FIRST NATIONAL) A good crook picture with ready- made exploitation angles. A notable cast is dominated by Mil- ton Sills in his best work to date. Directed by Lambert Hillyer and supervised by Thomas H. Ince. Scheduled fcotage 6,500 feet. Milton Sills crowds Lon Chaney for make-up honors in his characterization of the leading character in "Skin Deep." His underworld personality and his after- reformation self, divided by an operation ■in which he receives a new face, are sharply differentiated. It is masterful acting. Florence Yidor is herself in much less prominence than she deserves. Marcia Manon is a striking toil for Sills. Charles Clary, Winter Hall and Frank Campeau give striking performances in lesser roles. The story is of an ex-service man, for- merly a criminal, and his reformation through a dramatic series of incidents, several of which have high screen value. The escape from prison is a bit of gen- uine Ince melodrama, worked out with infinite detail and splendid effect. Incidentally, and only so, the picture is splendid propaganda lor recognition of ex-service men's due. The picture closes with a signed plea for them by Mr. Ince. "The Theatre" this week presents the complete program of the Chicago theatre showing how this angle was capitalized. Local American Legion posts everywhere offer great opportunity for other show- men to use the idea. THE TIN BRONCO (FOX) Director John McDonald used one of the oldest Ford jokes — the one about the magnet to pick up the missing parts — as a basis for this two reeler. But it got plenty of laughs at the Rialto theatre, Chicago, last week, and attained its object. Most of the "gags'" have been used before. The one of the automobile running through the bank and house is old as well as the trick suits ordered from the mailorder house. "The Blacksmith" also has the magnet trick in it, and pulls the badge off of an officer as in "The Tin Bronco." A trick horse, how- ever, displays unusual intelligence in a small part in this Fox comedy. ONE NIGHT IN PARIS (PLAYGOERS) A five-reel French picture with American subtitles that has little merit. Not suitable for high-class audiences. May get over with a carefully chosen program of short subjects. This is a cheaply made foreign picture, enacted by an entire French cast. Xo director is given. Perhaps it is just as well. An attempt has been made to Americanize it by writing semi-slangy sub-titles and these are really funnier than the action although they have as little to do with the story as the title. "One Xight in Paris." The acting is amateurish and stilted, and the sets and lighting not up to the standard of present day productions. Where audiences are not too critical this farce-comedy may get by. A careful selection of short subjects should ac- company it. BROWXIE IX THE RADIO HOUND In no comedy to date has Brownie. Century Comedies' intelligent little dog. been given the center of the stage more continuously than in "The Radio Hound." And he justifies his director by accom- plishing several feats which wrill surprise his admirers. The timeliness of the radio feature should be a big asset at the box office and Brownie will satisfy. ROBERT G. VIGNOLA Director of "WHEN KNIGHTHOOD WAS IN FLOWER" Now Directing MARION DAVIES in "ADAM AND EVA" For Cosmopolitan 62 EXHIBITORS HERALD October 14, 192? Issues 5 "Big Time" Pictures in October First National Announces Publication Dates; Two Comedies Also Listed Five First National "Big Time" pic- tures and two comedies are scheduled for October publication by that organization. They are: October 2, Hope Hampton Scene from Constance Talmadgre's West," First National "East Is in "The Light in the Dark"; Oct. 0, Richard Barthelmess in "The Bond Boy"; Oct. 16, Katherine MacDonald in "White Shoulders"; Oct. 23, Constance Talmadge in "East Is West," and Oct. 30, "Lorna Doone," a Maurice Tourneur picture presented by Thomas H. Ince. The comedies are: "Home-Made Movies," a Mack Sennett production, with Ben Turpin, and Buster Keaton in "The Electric House," for October 16. Chaney in Support "The Light in the Dark" is a story written by William Dudley Pelley and directed by Clarence L. Brown. Miss Hampton is supported by Lon Chaney and E. K. Lincoln. In "The Bond Boy," Richard Barthel- mess is said to have a stronger vehicle than in "Tol'able David" and "Sonny." Katherine MacDonald in "White Shoulders." presented by B. P. Schul- berg, is an adaptation of the Saturday Evening Post story by George Kibbe Tur- ner and was directed by Tom Forman. Talmadge Film Praised Constance Talmadge in "East Is West" has been given a preliminary screening at the Ritz-Carlton Hotel by its pro- ducer, Joseph M. Schenck, at which the production was hailed by screen experts as among the finest of the season, it is stated. It is from the stage play of the same name. "Lorna Doone" is a picturization of R. D. Blackmorc's novel. Madge Bellamy, John Bowers and Frank Keenan head the cast. Seats at Tokyo Sell for $2.50 for Film Program Indications point to a healthy condi- tion as it relates to exhibition of pictures in Japan, it is pointed out by E. E. Shauer, director of the foreign depart- ment of Famous Players-Lasky Cor- poration. Mr. Shauer has been advised that at the opening of the Paramount season in Tokyo scats at the Imperial theatre sold for $2. SO top, American money, for boxes; $1.75 for first class scats, with the lowest price being 25 cents. Some of the films screened were "The Sheik," "Fool's Paradise" and "A Trip Through Paramount own." Keeping in Touch A summary of the activities- of picture people — what they are doing and what they plan for the future in their relation to the theatre: Leah Baird (Associated Exhibitors) ARTHUR F. BECK has advised Presi- dent Arthur S. Kane of Associated Exhibitors that Leah Baird's fourth at- traction, tempo- rarily titled "All Mine," is well un- der way under the direction of Wallace Wors- ley. * * * Humans aren't the only valu- able assets to this world. "T o n y," Tom M i x's horse, which performed with almost hu- man intelligence in the Fox pro- duction, "Just Tony," has been insured for $500,000. * * * Export & Im- port Film Com- pany announces that in coopera- tion with the Re- public Labora- tories it lias pre- pared a special stunt trailer of about 300 feet to promote the "Jungle Goddess" in the theatres. * * * Allied Produc- ers & Distribu- tors Corporation's "A Woman's Woman," the Charles Gib- lyn picture starring Mary Alden, is hav- ing its first New York showing at Moss' Cameo the- atre this week. It has been booked over the Keith- Proctor - Moss chain. * * * June Mathis is now at work on the continuity for "Ben Hur" which G o 1 d w y n will produce. The dis- tinguished scenar- ist also will col- laborate on pro- ductiotl. Scenes will be filmed in Pales- tine and Italy for the opus. * * * Unity Pictures states that another box office title has been selected for its second publication, "A Woman's Story." Says an official of the company: "The title is rich in suggestion and typically one that intrigues interest and rouses speculation." * * * Claire Adams will play the feminine lead opposite Herbert Ravvlinson in Uni- vcrsal's "The Kidnapers." Tom Mix (Fox Star) June Mathis (Goldwyn) Christie Producing Sixth Comedy on Educational Program for New Season The Educational-Christie comedy pro- gram for 1922-23 is well under way, two pictures having been published, two more delivered for October publication, the Amusing scene from Educational-Christie film, "Let 'Er Run." fifth is nearing completion, and the sixth now in production. "That Son of a Sheik" with Ncal Burns and Viora Daniel, has had its first run showing in most big key centers. At the Granada theatre, San Francisco, a prologue was staged for the comedy — the first time such a thing has been done for a comedy at this theatre. "Pardon My Glove," second publica- tion, featuring Bobby Vernon and Vera Steadman, is just getting under way in the theatres. "Let 'Er Run," featuring Dorothy Devore and marking the intro- duction to Christie comedies of George Stewart, will be the third picture. It will be followed in turn by "Ocean Swells," featuring Neal Burns with Charlotte Merriam, and "Choose Your Weapons, with Bobby Vernon. The sixth .picture has not been titled. Associated Exhibitors to Issue Manheimer Picture Roy Crawford, vice-president and treasurer of Associated Exhibitors, has completed arrangements with E. S. Man- heimer for the distribution by Associated of "Breaking Home Ties," a six-reel feature inspired by the famous song, "Eili, Eili." The cast includes Lee Kohl- mer, Rebecca Weintraub, Richard Farrell. Arthur Ashley, Betty Havill and Jane Thomas. Associated Exhibitors states that it will be given a big exploitation campaign as it is regarded as one of the big pictures of the year. Police Dog Being Trained For Century Comedy Work When Abe Stern, vice-president of Century Comedies, returned recently from his European trip, he brought back with him a full-blooded police dog, now being trained by Thomas Wade, animal trainer, to appear in Century Comedies when his education is perfected. The dog has been named "Cap" and boasts an illustrious line of canine an- cestors. Publishes "Head Hunters" "Head Hunters of the South Seas," a five-part attraction depicting Martin Johnson's adventures among the wild tribes of Malekula, an island on the South Seas, was published by Associated Ex- hibitors October 1. October 14. 1922 EXHIBITORS HE'RALD 63 Griffith's New Mystery Picture Is Given Tryout D. W. Griffith's latest United Artist production, "One Exciting Night," was given a tryout at the Sterling theatre. Derby. Conn., re- cently, the length, at the time being thirteen reels. Footage will be cut however, al- though no final length has been determined. The producer departs from cos- tumes, mob scenes and vast sets in this pic- ture, the offering being a mystery- story. Henrv Hull, Carol Dempster, C. H. Croker-King and other dramatic actors were chosen for the roles in the new feature. Presentation of the picture in Derby was enthusiastically re- ceived, according to reports. Arrange- ments have been made for opening the picture early this month in Tremont Temple. Boston. Later it will play New York, Chicago and other large cities. D. W. Griffith Goldwyn's "Remembrance" Booked for Texas Cities Goldwyn's new Rupert Hughes' pic- tnre, "Remembrance," has been booked by the Interstate Amusement company which will show it in the four largest cities of Texas — Fort Worth, San An- tonio, Dallas and Houston — for the week beginning Sunday, October 15. "Remembrance" was recently booked by the Libson circuit of Cincinnati, the Stanly circuit of Philadelphia and the Johnson and van Herberg circuit of Seattle. Starts Karr Films for Distribution by Backer Bruce Mitchell has started work on the first of the two-reel comedies starring "Fatty" Karr, to be distributed by Frank- ly E. Backer of East Coast Productions. Mr. Mitchell is also clearing through Mr. Backer a series of two-reel Crescent comedies. The first of these comedies are "West Is Worse" and "Easy Pickin' " now ready for publication. Plays Educational Films Every Week Since the opening of Loews State theatre in Newark last De- cember, every comedy that has been shown in this house has been selected from Educational's pro- gram of short subjects. For forty-five weeks Educational pictures have been represented at the State theatre with a two-reel comedy every week in addition to many other short subjects the company announces. These come- dies have included fifteen Christie comedies, five Mermaid comedies, nine Torchy comedies, seven Camp- bell comedies, six Toonerville com- edies by Fontaine Fox, and three Punch comedies. PARODIES— and Their Value Infinite possibilities for successful theatre promotion lie in the class of comedies offered at this time by the short subject producers. The "follow up" method of prcduc- tion — nothing new to be sure but worthy of consideration — adopted by the creators of comedies should be The Educational-Christie takeoff on racing features. "Let 'Er Run.** capitalized by exhibitors so that they may reap the full benefit of their rental expenditures. "Follow up"' in this instance applies to the short subject policy of parody- ing popular feature length attractions. Producer foresight enables the wise exhibitor to effect a tieup which should be utilized as something concrete upon which to base short subject advertis- ing and exploitation. The market is amply stocked at the present with comedies of this nature. Clyde Cook in the Fox burlesque titled •The Arab." Further, their forerunners — the fea- ture pictures — are still fresh in the memory' of theatregoers, thus enhanc- ing the value of the short subjects. Examples: Paramonnt's "The Sheik," which has registered big ac- cording to reports to "AVhat the Pic- ture Did for Me." has brought forth "The Son of a Sheik" from Christie. "The Shriek of Araby" from Mack Sennett and "Some Other Sheik" from Fox: Constance Talmadge's First Na- tional attraction. "East Is West.'- finds a travestv in the East Coast Produc- tions' Crescent comedy, "East Is Worst": Fox's "If Winter Comes" is mimicked in Mack Sennett's "When Summer Comes"; with Douglas Fair- banks' "Three Musketeers," fresh in memory' Allied Producers & Distribu- tors, is offering Max Linder's "Three Must-Get-Theres": race horse features such as "Queen of the Turf." F. B. O.: "Thunderclap" and "The Fast Mail," Fox. and the Universal version of "The Kentucky Derby" find their com- edy successors in the Educational- Max Lander's "The Three Mut-Get-Theres,*1 Allied Producers & Distributors. Christie piece. "Let 'Er Run" and the Educational-Mermaid comedy, "The Steeplechase." In addition to this imposing list will be Christie's "Choose Your Weapons," starring Bobby Vernon, which will be a parody on the costume pictures with the locale laid in an European mythical kingdom. Exhibitors booking any of the fore- going comedies have an absolute foundation upon which to base 'egiti- mate short subject advertising. Com- edies of this nature, properly exploited, cannot fail to create a comedy as well as a feature picture patronage. Musical extravaganzas, which are no more than parodies on successful stage productions of the year, have been Ben Turpin in the Mack Sennett-First Na- tional parody, "The Shriek of Araby.** highly successful for a number of years, especially in the larger cities where the original plays have been presented. Human nature relishes a mimic and the exhibitor who capi- talizes this attribute will experience more power and more success as a showman. — J. M. S. 64 KXHIBITORS HERALD October 14, 1922 Comedy and Western Two Reelers Head Pathe List For Publication Oct 15. Ten varied subjects, including Pathe News Nos. 84 and 85 and "Topics of the Day," No. 42, and leading with two standard two-reelcrs — "The Old Sea Dog," starring "Snub" Pollard, and "Rough Riding," with Leo Maloncy — A scene from "The Old Sea Dog," "Snub" Pollard's second starring comedy for Pathe distribution. make up the Pathe program for October 15. The comedy, "The Old Sea Dog," is the second film in which "Snub" Pollard appears as a full-fledged star. Marie Mosquini is in the cast. In the Western called "Rough Going," Leo Maloney is a struggling young rancher in love with the daughter of his cattle king neighbor, who unmasks a desperado to win her. "One Day to Go" is the fourteenth epi- sode of "The Timber Queen," with Ruth Roland. Other films on the program in- clude the Hal Roach one-reel comedy, "Out on Bail," with Paul Parrott Aesop's Film Fables; "Chop Suey & Co," Harold Lloyd re-issue; Pathe Review No. 177, presenting Hy Mayer's Capital Travel- laugh, "In the Dear Old Summer Time"; "The Puppies of Scotland," photographic gems, and seashore glimpses of Old Britany in Pathccolor. Madge Kennedy Completes First Kenma Production The first Kenma production starring Madge Kennedy, "The Purple Highway," has been completed by Rufus Steele, the author, and Henry Kolker, director. This is the first screen vehicle of the star who has been appearing on the stage for more than two years. The cast of the new picture includes Vincent Coleman, Dorc Davidson, Monte Blue and Pedro de Cordoba. Completes Pyramid Film Ray C. Smallwood, who directed "My Old Kentucky Home" and "The Queen of the Moulin Rouge" for Pyramid Pic- tures, Inc., has completed his third Pyra- mid picture, "When the Desert Calls," with an all-star cast headed by Violet Hcming, Robert Frascr and Sheldon Lewis. Joins "U" in Texas Paul Wakefield, Texas newspaper man and dramatic reviewer, has been engaged as publicity manager in Texas for Uni- versal. He will have his offices in Con- solidated Film and Supply Company headquarters! Dallas. Wins Paramount Trademark Essay William T. Miller of Newtonville, Mass., was declared the winner in the Boston "Sunday Posfs" "Master Trade Makers' Trade Mark" essay contest for the best essay on the Paramount trademark. Judges were I'ictor J. Morris, general manager of Loew's Boston theatre; Joseph H. Brcnnon of Loew's State, and Joseph A. DiPcsa, theatrical publicity direc- tor. The winning essay follows: Into the humdrum of our busy lives has come a TALISMAN. At little cost it soothes, teaches, amuses and revives. Its guide is PARAMOUNT PICTURES SHOWN HERE. It gives us romance, shows us dis- tant lands or scenes that take us home. We laugh, we cry, we thrill; think of what we might have been — can be still! Courage, born of rested nerves, to face tomorrow's problems. Because of many workers, striving for an art supreme, we have this talisman. On their suc- cess is placed the public's seal of satis- faction.— PARAMOUNT PICTURES PLEASE THE PEOPLE. Warner to Launch Big Campaign to Acquaint Public With New Films With the entire series of the seven Warner Brothers' productions sold solid throughout the country to first-run the- atre owners and exchangemen, Harry M. Warner announces that a sweeping cam- paign has been inaugurated to sell these pictures direct to the public. Mr. Warner's two-fold plan is to in- terest the motion picture public in the merits of each picture, and to aid ex- hibitors booking the features to derive the maximum box office results. In or- der to drive home the entertaining phases of the pictures, one quarter of a mil- lion dollars has been appropriated to be used in motion picture "fan" magazine advertising, according to Mr. Warner. The huge float advertising the forth- coming series of pictures has left for Los Angeles. Frank A. Cassidy, a circus and film publicity man, is accompanying the float with Howard Messmore as as- sistant. Three months will be spent on the road. Pick Star Cast for New Arrow-Curwood Picture Dell Henderson, who has begun work on "Jacqueline," tentative title of a James Oliver Curwood story to be published by Arrow as one of the Fall specials. A star cast for the production has been assembled headed by Lew Cody. The ingenue lead is Marguer- ite Courtot. Others who have been assigned roles are Paul Panzer, Sheldon Lewis, Kate Bruce, J. Barney Sherry, little Jo- seph Dcpew, Eflie Shannon, Charlie Fang and Edria Fisk. With this group of players Arrow be- lieves the production will have unusual exploitation possibilities. Lew Cody Irving Classic Starring Rogers Will Be Published By Hodkinson in October Fifty-three different editions in print distributed among forty-eight publishers is the advance publicity and advertising preceding "The Legend of Sleepy Hol- low," which will soon be presented on the Will Rogers in "The Headless Horseman," a W. W. Hodkinson picture. screen under the title of "The Headless Horseman," published through W. W. Hodkinson Corporation some time during the month of October. Produced by Carl Stearns Clancy and featuring Will Rog- ers in the role of Ichabod Crane, Hodkin- son corporation feels that they have a film feature of one hundred per cent en- tertaining value and one with a strong box office appeal. This legend is taken from the "Sketch Book" by Washington Irving. It is be- lieved that Mr. Rogers' characterization of Ichabod Crane will make for him many new admirers among motion picture fans. Lois Meredith plays the charming Katrina Van Tassel, Belle of Sleepy Hol- low, whose wiles stir up hopeless ambi- tions in the breast of Ichabod. The sup- porting cast, it is understood, has been painstakingly selected in order to assure every box office angle for the completed production. Many Territories Sold On "Secrets of Paris" Word comes from C. C. Burr, who with Whitman Bennett produced the melodrama, "Secrets of Paris," taken from Eugene Sue's novel, "The Mysteries of Paris," that fully 80 per cent of the territory has been sold as follows : West Virginia and Western Pennsylvania to Joseph Skirboll ; Pittsburgh, Pa., Ohio and Kentucky to William Skirboll of Cleve- land ; entire New England states to Sam Moscow of Boston ; Eastern Pennsylvania and Southern New Jersey to Robt. Lynch of Philadelphia ; California, Arizona and Nevada to G. N. Montgomery of Los An- geles ; and Colorado, Wyoming, New Mexico, Utah and Southern Idaho to M. A. Klausner of Denver. Hines Film Wins Praise In Tryout; Burr Reports "Sure-Fire Flint," Johnny Hines' latest feature comedy-thriller, produced by C. C. Burr, was tried out at Flagg's Play- house theatre, Westfield, New Jersey recently, and throughout its entire per- formance received the plaudits of an en- thusiastic audience, Mr. Burr states. Manager. Flagg, at whose theatre Mr. Burr's other productions, "Burn 'Em Up Barnes" and "I Am the Law," were also given first public performance, also was enthusiastic in his praise of the new Hines feature. The supporting cast includes Doris Kenyon, Edmund Brecsc. Robert Ede- son, J. Barney Sherry and Eflie Shannon. v: Something to Read Each week the HERALD pub- lishes numerous articles pertain- ing to censorship, blue laws and other reform menaces. Every ex- hibitor should keep a file of these stories for use when the occasion demands. WForthef PUBLIC RIGHTS LEAGUE Screen Message No. 76 "Go-To-Church" movements everywhere have increased church attendance and thus raised the morale of the nation. This theatre, an institution of this community, earnestly subscribes to every sin- cere movement of this character and dedicates its screen to the cause of religious improvement. COOPERATION AND ITS POSSIBILITIES Reciprocity Between Theatres and Churches Will Develop New Patrons Endorse New Arliss Film "The Man Who Played God." Distinc- tive Productions feature starring George Arliss. which United Artists is distribu- ting, has been awarded the seal of merit George Arliss in United Artists picture, "The Man Who Played God." of the Better Pictures Association of the World. The honor was bestowed at the annua! meeting of the organization which was attended by 500 representatives of church and civic bodies. Information of this nature should be passed on to your patrons for its con- structive value. It is a sound argument against the activities of the reformers. It reveals the untruths which the re- formers are giving nation-wide circula- tion. A feature of the annual luncheon was an attack on present-day censorship methods by Dr. Clifton Harry Levy, rep- resenting the New York Board of Jewish ministers. "The picture's the thing." That is a truth that cannot rightfully be denied. Without the right calibre of pictures the motion picture industry would have been dwarfed in the early years of its existence. But other factors have entered into the biggest success in the theatre business. Second only to picture value in promot- ing these successes has been "Co- operation." Superior product and cooperation have joined hands in winning many a business battle. To forget that these two factors are parallel in their relation to success means ultimate loss of prestige. * * * This leads us to consideration of the reTatioiK-hip between the church and the theatre. The broad-minded and tolerant religious leaders have urged the creation of a spirit of cooperation between the two. but only in remote cases has the process been fully developed. This neglect undoubtedly has been the source of a great percentage of the agita- tion against the screen. It is a condition that must be corrected if the industry hopes to maintain the freedom it desires. This department frequently receives information that some minister has pro- moted a motion picture production from his pulpit. We wonder sometimes if the theatres in return have offered like co- operation to these clergymen. In all fairness it should be done, for exhibitors must remember that the dyed in the wool reformers are not the men who are preaching the gospel weekly from their pulpits. Of course, there are exceptions. Co-operate with the clergymen in your neighborhood. Through association with him convince, him of the legitimacy of the motion picture theatre business. Use your screen if necessary to announce his weekly program of services, especially the subject upon which he will talk each Sunday. This co-operation does not necessitate a surrender of your convictions on censorship and blue laws. It may be the means of crystallizing sentiment among church people of the intolerance of such sumptuary legislation. Order Your Slides EXHIBITORS HERALD, 417 South Dearborn Street, Chicago, II]. Send me, free of charge, the aeries of twelve slides which the Herald is supply- ing to exhibitors in furtherance of the PUBLIC RIGHTS LEAGUE campaign to maintain the freedom of the motion pic- ture. I will run each slide at every performance for one week when conditions permit of this arrangement. Name (Write name and address legibly) Street City 66 EXHIBITORS HERALD October 14, 1922 LETTERS From Readers A forum at which the exhibitor is invited to express his opinion on matters of current interest. Brevity adds forcefulness to any statement. Unsigned letters will not be printed. The Small Town Situation SALMON, IDAHO.— To the Editor: It has been continually stated in the trade magazine editorials that the small theatre is necessary to the film trade world; that the producers really could not exist on just the sales made to the big theatres alone. If this is the case, is it not time that somebody, somewhere, in this broad land rose to inquire and ascertain whether or not this necessary but generally over- looked branch of the industry is making a financial go of it or not; and if not, why? We grant that it would be a severe blow if all the large houses in New York, Chicago, St. Louis and other important cities should close their doors. It would create a panic in the film world. Yet, that is exactly what is slowly happening over the United States today among the smaller houses. At least, a great, great many are running only on part time. We hear nothing particularly about it in print, however. Two things are killing us small fry slowly but surely — poor pictures — high valuations. Valuations are apparently arbitrarily set in New York to apply to small towns all over the land, regardless of the exhibitors' ability to earn the set valuation or set price. Take my own case, for example. Out of the last twelve months, seven showed a loss, five a profit. The total twelve months showed a loss of $500. Now a reduction of $3 or $4 a picture for the year would have put me on the right side of the balance sheet and not have fallen below prices that I know producers charge some other exhibitors, but try, write, explain as I would, I could not get the "New York office" to go below a cer- tain arbitrary rate set against this town, hence the loss. It is this non-flexible rate that ruins us. There must be created by the indus- try some agency to which an exhibitor may submit facts and figures and receive a just relief. We small fellows don't mind giving the actors, directors and producers the lion's share of the profits, only we don't want them to take it all. We are entitled to make a fair living ourselves and by that I'll say that a small town exhibitor should receive a rate which would enable him to make at least $5 a day net profit. I personally have not made that the last year and doubt if many of the small town boys have. Surely that small amount should be generously and fairly allowed by the ac- tor, director and producer who are not suffering from want of funds to pay the grocery man, as we are. I am writing no screed against the pro- ducer. No doubt but they honestly and consciously believe that they are deal- ing fairly with us. I am simply raising the point that if somebody does not come to the rescue of the Fmall exhibitor and secure for him an entirely new basic Wyndham Standing in a scene from "The Isle of Doubt." (Pathe.) lower priced schedule for productions in general, that this end of the game — the small independent exhibitor end — will meet with a slow, silent death. It is too bad that neither Mr. Hays nor Mr. Cohen can see that there is such a living species as a small exhibitor; and it is also rather suicidal for their own ultimate interests that all people in the trade do not see that the small exhibitor needs immediate help. If we are not needed, well and good. Let us hear the verdict and we can go into other business pursuits. If we are needed we must have a drastic complete new low priced rental schedule recog- nized as just and equitable by the entire industry in order for us to exist. This is not an ethical matter, Mr. Pro- ducer, Mr. Publisher and Mr. Actor. It is a cold-blooded money proposition. Do you need us? If you do, then protect us that we may live in order that you may live also. Heaven knows that we have long passed that stage of the game when we have been really working for ourselves. We are now, gentlemen, merely a tenant class which is gradually ceasing to exist and will cease entirely unless something is done, not so much by us, as by you. The quickest thing to do, it seems to me, is for the trade world in general to help the small town theatre men to unite into a separate organization and then for the entire trade to appoint a com- mission to meet the elected directors of this new small theatre men organization to see what should be done to keep the small theatre end of the industry alive and flourishing. Let's hear from some one pise. — Philip Ran'd, Rex theatre, Salmon, Idaho. Must Balance Programs BECKLEY, W. VA.— To the Editor: If an exhibitor expects to make any money today, he must give his people the best pictures and in selecting his pictures he must arrange his comedies and fea- tures to average a certain percentage. So many exhibitors book regular program service. This was alright a few years ago, but not today. — W. A. Burke, Lyric theatre, Beckley, W. Va. Deposit Up Two Years PORT WASHINGTON, WIS.— To the Editor: Oh you deposits! Much has been SAID about deposits. The ex- hibitor has been the goat and will be if he don't stand back of his word or his signature on that dotted line. I've got but one deposit up and that has been up two years now. The com- pany's salesman called last week and asking when I'd get that deposit back, told me frankly that I would get it over their dead bodies. What's your remedy? Mine is to not put up any more deposits. — W. M. Ronn, Grand theatre, Port Washington, Wis. PURELY Personal Interesting news about exhibitors and people with whom they come into direct contact. Readers are in-, vited to contribute items for publi- cation in this column. Address them to "Purely Personal." F. H. Staup is making rapid progress in the construction of his new theatre at Delphos, O. The lathing has been com- pleted and the plasterers are now at work. It will be called the Capitol. * Sid Lawrence is the new manager of the Isis and Idle Hour theatres at Grand Rapids, Mich. He leaves a post with First National to assume his new duties. * Ray Stinnett has acquired the National theatre at Breckenridge, Tex. * G. H. Hoag will manage the Majestic theatre, Ann Arbor, Mich., a Butterfield house, which has been opened following the completion of improvements. * T. W. Davis has purchased the Lyric theatre, Strong City, Kan., and the Odeon theatre, Cottonwood Falls, Kan., from C. W. Hermes. C. H. Seaman, general manager of Con- solidated Theatre Company, Grand Rapids, Mich., made a business trio to New York City recently. * D. E. Arries and M. L. Dickson have bought the Auditorium from Earl Hoag- lin and have taken charge of Mt. Pleas- ant, Iowa's only picture theatre. * Gene Crawford opened the Utica the- atre at Ottawa, 111., on Saturday, Sep- tember 30. * Harry W. Toms of the Franklin the- atre, Saginaw, Mich., when visited by a Herald representative recently had just completed redecorating and putting in new drapes and carpets in his theatre. Sid Heyman, who owns and manages the Orpheum theatre, has announced that he is going to take in local capital and expand his playhouse at Waukegan, 111. * W. A. Scheibe, who formerly owned the Orpheum at Menasha, Wis., has opened the Orpheum theatre at Sheyboy- gan, Wis. Makes Cross-Country Trip To View Play for Screen Inspired by the success of "The Storm," adapted from the stage play of the same name, Universal has brought Director Hobart Henley from Los An- geles to the east to see the opening of "Up the Ladder," in Philadelphia. Owen Davis' stage play which has been bought by Universal as the material for a Jewel production. It will be the first starring vehicle for Virginia Valli and it was deemed advis- able for Henley, slated to direct the new picture, to see it in its stage form. After viewing the play and conferring with Leon d'Usscau, Univcrsal's Eastern scenario chief, Mr. Henley, returned to Los Angeles at once. October 14, 1922 EXHIBITORS HERALD 67 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1922 You are especially invited to contribute regularly to this de partment. It is a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture did for the other fellow, thereby getting the only possible guide to box office values. Address "What The Picture Did For Me." EXHIBITORS HERALD. 417 S. Dearborn St.. Chicago. American Releasing My Old Kentucky Home, with a special cast — Lots of compliments on this pic- ture and some said the best they've seen. Box office value fair. — Chas. Blaine, Mor- gan theatre, Henryetta, Okla. — General patronage. My Old Kentucky Home, with a special cast. — Our opinion: A rather lengthy- picture. Just fair. Our patrons thought different. Boosted it. Many favorable comments. No knocks. Drew well. Seven reels. — Idle Hour theatre, St. Charles, 111. Cardigan, with a special cast. — Call it special if you please, but there is nothing to it People walked out on it. Poor box office value. — Chas. Blaine, Morgan the- atre, Henryetta, Okla. — General patron- age. The Mohican's Daughter, with a special cast — Fair business. No star names on advertising. Acting looked very much dramatic. Indians' make-up too poor for Oklahoma. — James Zartaludes, Yale the- atre, Henryetta, Okla. — General patron- age. Associated Exhibitors Marry the Poor Girl, with Mr. and Mrs. Carter De Haven. — This is a fair comedy. I used it in a double feature program and it went over that way all right. Don't believe, though, it would satisfy as a feature itself. — Harold F. Wendt, Rivoli theatre, Defiance, O. — General patronage. The Unfoldment, with a special cast. — A good picture, but no drawing power. Lost me money. — J. W. Andresen, Rialto theatre, Cozad, Neb. — Neighborhood pat- ronage. F. B. O. In the Name of the Law, with a spe- cial cast. — Best drawing card in several weeks. Picture was well advertised and results were pleasing. — Samuel Harding, Liberty theatre, Kansas City, Mo. — Transient patronage. The Kick Back, with Harry Carey. — Full of thrills and well worth seeing. — William Noble, Rialto theatre, Oklahoma City, Okla. The Glory of Clementina, with Pauline Frederick. — Robertson-Cole pictures a sad spot for me. There is some wonder- ful acting in the picture, but what's the use? Can not entertain empty seats. — Chas. Blaine, Morgan theatre, Henryetta, Okla. — General patronage. Live and Let Live, with a special cast. — Too long-drawn-out to make good en- tertainment. Patrons seemed restless while this was on the screen. — Gem the- atre, Peoria, 111. — Neighborhood patron- age. The Barricade, with a special cast. — A clean one. — Giacoma Bros., Crystal the- atre, Tombstone, Ariz. — General patron- age. The Sting of the Lash, with Pauline Frederick. — Pauline is losing her hold here, but if she continues making pictures like this she will get it back. Best since Madame X. Photography and story good. — Ralph R. Gribble. Grand theatre. New Hamburg, Ont, Can. — Neighbor- hood patronage. The Sheik of Araby, with H. B. War- ner.— Wonder how many more com- panies will reissue desert pictures? This is a good program picture and that is all. — H. G. Stettmund, Jr., Odeon theatre, Chandler, Okla. — General patronage. The Understudy, with Doris May.- — Very clever picture that pleased every- one.— S. R. Peake, Pastime theatre, Maquoketa, la. — Neighborhood patron- age. The Barricade, with a special cast. — This is a good drama and pleased the audience 100 per cent. Good business. — Harold F. Wendt, Rivoli theatre, De- fiance, O. — General patronage. Where Lights Are Low, with Sessue Hayakawa — Where this star is popular this picture will please. Action very good. Beautiful scenery. — Henry Saub- ers. Fad theatre, Fairfax, S. D. — Neigh- borhood patronage. Li Ting Lang, with Sessue Hayakawa. — One of the best we have ever shown of this star. Although the picture is old, the print is new and in good condition. If your patrons like a touch of Oriental stuff in pictures, Ret this series. Good program picture. — W. D. Webb. Star the- atre, Corinth, Miss. — Neighborhood pat- ronage. Two Kinds of Women, with Pauline Frederick. — This picture pleases all classes. I used it on a night that I ordi- narily use only Westerns, and it pleased everyone— Harold F. Wendt, Rivoli the- atre. Defiance, O. — General patronage. A Wife's Awakening, with a special cast. — Picture good, drew good crowd in spite of hot weather. We always make money on R-C pictures, for their prices are where the small exhibitor has a I Roll Call f 1 Help ! 1 Help ! | | Help ! 1 Who knows anything about 1 ■ Universal's Star Comedies? j J. J. FELDER, Clinch theatre, Frost Proof, Fla. j chance. — Henry Saubers, Fad theatre, Fairfax, S. D. — Neighborhood patronage. A Wife's Awakening, with a special cast. — May take all right if your au- dience likes sob stuff. Did not please the majority for me. — W. Cruickshank, Classic theatre, Mitchell, Ont — Neigh- borhood patronage. Queen o' the Turf, with a special cast. — This picture is a good picture, and is surely a good drawing card. — Harold F. Wendt, Rivoli theatre. Defiance, O. — General patronage. First National Hurricane's Gal, with Dorothy Phillips. — Here is a smashing good one. Some- thing doing all the time. — W. G. Sturdi- vant, Hoyburn theatre, Evanston, 111. — Neighborhood patronage. One Clear Call, with a special cast. — If First National ever made a better pic- ture I missed seeing it. This is my idea of a well-balanced production and you can boost it to the skies. — J. Cleve Scott, Princess theatre, Huntington Beach, Cal. — Neighborhood patronage. Love Never Dies, with Lloyd Hughes. — Fair picture. Fair business. Too much fake. — H. W. Van Noy, Riviera theatre, Anderson, Ind. — Neighborhood patron- age. The Primitive Lover, with Constance Talmadge. — Excellent comedy drama. Don't be afraid of this one. Packed them in in the face of a cold rain. — Hunter & Snobble, Regent theatre, Charlotte, Mich. ■ — Neighborhood patronage. Trouble, with Jackie Coogan. — First night good, but fell flat second. Jackie unquestionably great little actor and pleased those who saw Trouble. Doesn't pull the adults, but should be classified as a fine picture.- — P. E. Morris, Regent theatre, Cleveland, Miss. — Small town patronage. TROUBLE, with Jackie Coogan. — Very nice picture all the way through. Made enough money to take a trip to exchange district and had money left to ride Pull- man back home. Big box office value. — Chas. Blaine, Morgan thea- tre, Henryetta, Okla. Heroes and Husbands, with Katherine MacDonald. — A good picture, but I think a more dramatic picture would be a good change. Katherine MacDonald is cer- tainly a very beautiful woman. — W. G. Sturdivant, Hoyburn theatre, Evanston, 111. — Neighborhood patronage. Wife Against Wife, with a special cast. — This proved a very good drawing card. Think perhaps the title was rather sug- gestive of a scandal, so they came. Pic- ture good. — Frank Ober, Boynton the- atre, Boynton, Okla. — General patronage. The Rosary, with a special cast. — My patrons liked this better than The Old Nest A 100 per cent picture. Drew good. — Miss Clara Dewall, Garden the- 68 EXHIBITORS HERALD October 14, 1922 atre, Deerheld, Mich— Neighborhood pat- ronage. The Woman's Side, with Katherine MacDonald. — Pretty weak, but gets by as a program picture. — Grand theatre, Ananiosa, la. — Neighborhood patronage. Her Mad Bargain, with Anita Stewart. — Anita failed in this picture, but it drew to real business. — H. W. Van Noy, Riviera theatre, Anderson, Ind. — Neigh- borhood patronage. Smilin' Through, with Norma Tal- madge. — Booked this one three days at an unreasonable rental for small town. First two nights receipts light, third night (Saturday), very hard rainstorm and juice off in third reel. Money back. Re- sults— heavy loss. Picture is very good. — P. G. Vaughan, Royal theatre, Lee's Summit, Mo. — Neighborhood patronage. The Crossroads of New York, a Mack Sennett production. — Exceptionally fine. Exploitation possibilities unlimited. Drew great for four days. — Ellsworth Hamer, Strand theatre, Lansing, Mich. — Tran- sient patronage. The Crossroads of New York, a Mack Sennett production. — Good picture. Well liked by all. Lots of good acting and comedy. — W. G. Sturdivant, Hoyburn theatre, Evanston, 111. — Neighborhood patronage. Smilin* Through, with Norma Tal- Special Report 1 IN THE DAYS OF BUFFALO I BILL (U.), with Art Acord.— | Here's a winner. Big response in m patronage and they liked it. Have H run very, very few chapter or serial m plays, but this one has historical g facts to back it up, with a human jj and natural story of fiction inter- m woven into the historical facts that g undoubtedly happened just the way B it is pictured. B Had lots of old-timers out to see II it and they told me it was fine. m Made special effort to ask the regu- H lars also and they said it was very m interesting and unusually good. 1 Tied up with old-timer merchants j here who had been in business H since "the days of Buffalo Bill," B also ran a full-page ad made up of m old-time merchant advertisements f§ from Buffalo Bill days and it caused fi all kinds of comment. B Used billboards, mailing list, cut- | outs and special cards in lobby. (Sending picture of same.) Gave feathers to all children and ex- ploited it like any other big special with a very satisfactory result at J the box office. Am positive it is going over strong, for am still exploiting it and will continue, for the picture itself has lots of interest, locally as well as historically, and will give them a story practically true to those days and will appeal to all who want better pictures. Am certainly not afraid of this chapter picture and I believe any exhibitor can do as well or better than I will on it. — R. E. FALK INBURG, Majestic theatre, Lexington, Neb. NOT1-: \ rrprrwlnction <>f the paRr ad- vertisement mentioned by Mr. Falkinl>urR I i* presented on this page. The photograph r. of his lobby will he reproduced, when re- 1 ceived, in The Theatre" department. ^mmiiTODiuimmiiiiii madge. — A" picture that is worth going atter, but it is too deep and going over their heads. Made expenses first day, the second day made enough to pay expenses both days. — Chas. Blaine, Morgan the- atre, Henryetta, Okla. — General patron- age. A Question of Honor, with Anita Stew- art.— Good program picture and satisfies. — Grand theatre, Anamosa, la. — Neigh- borhood patronage. Smilin' Through, with Norma Tal- madge. — Real picture. Drew good for second run. — H. W. Van Noy, Starland theatre, Anderson, Ind. — Neighborhood patronage. The Seventh Day, with Richard Bar- thelmess. — Did not satisfy. Many kicks. — Grand theatre, Anamosa, la. — Neighbor- hood patronage. Penrod, a Marshall Neilan production. — Of all the Neilan pictures we've run, and also all of the pictures with Wesley Barry, this broke all records. One day on Sat- urday in hot summer. Big box office value. — Chas. Rlaine, Morgan theatre, Henryetta, Okla. — General patronage. The Lotus Eater, with John Barry- more. — Another picture that fell short of being a special and, not being worth the rental, won't justify increase in admis- sion. John Barrymore gives it some drawing power, but it don't call forth much praise, although not many kicks. — Bert Norton, Kozy theatre, Eureka, 111. Smilin' Through, with Norma Tal- madge. — One of the best pictures of the year. Played two days to good business. — Mrs. A. Lane, Jonesville theatre, Jones- ville, Mich. — Neighborhood patronage. The Lotus Eater, with John Barry- more. — Good picture, but failed to draw. — H. W. Van Noy, Riviera theatre, An- derson, Ind. — Neighborhood patronage. The Silent Call, with Strongheart.— One you can get behind and boost to the skies. Book it and get behind it. It will please 100 per cent. First National should give us more like it. — A. A. Brollier, Kaypee theatre, Mt. Gilead, Ohio. — General patronage. Passion's Playground, with Katherine MacDonald. — This was a rather good pic- ture, only it was shy somewhere from 100 to 1,000 ft. Patrons thought the oper- ator had skipped a reel. — F. E. Sabin, Majestic theatre, Eureka, Mont. — Small town patronage. Peck's Bad Boy, with Jackie Coogan. — This picture is old, but it will put them in and then it will please them. — E. C. Porter, Electric theatre, Coffey, Mo. — Neighborhood patronage. The Kid, with Charlie Chaplin.— A great box office attraction, but print in poor condition. — D. W. Wilson, Wilson theatre, Rupert, Ida. — Neighborhood pat- ronage. Hail the Woman, a Thomas H. I nee production, — Did not do as much as wc should on this one, but no fault of the picture. Rook it. You will make no mis- take.— A. A. Brollier, Kaypee theatre, Mt. Gilead, O. — General patronage. The Silent Call, with Strongheart. — Very good picture and drew fine for two days. Will please all classes. — O. Dc Guibert, Colonial theatre, Jackson, Mich. — Neighborhood patronage. The Silent Call, with Strongheart.— Made big money, and just what satisfies my patrons. Picture with a punch. Ex- cellent box office value. — Chas. Blaine, Morgan theatre, Henryetta, Okla. — Gen- eral patronage. The Love Expert, with Constance Tal- inadge. — A very good picture. Constance and Norma are equally well liked by my patrons — Edw, W. Werner, Windsor In the Days of "Buffalo Bill" N. Y. CHEAP STORE ^jsigsjjaffi fUttjla*. fUaarU l*vrn**t* ~-T^.~C~ Z.*^^2T^i WOLBACH BROS ' 3VT^3.'^£3irCI ~ H O SMITH Champion Mower Town LOW ^ Jjy^Low Mi.-. 41 ,v -Lumber Yard- ~ • Tl>7^ ~ mi am in lain jm siou : (Htm Pioneer Hardware < (..--~ : :^.7^r^l--- Drug*. Paints <& Oil* _ CTuiD i gag'. — SCMrKsSj ~ — — ' — - "■-rt^~~rrur^:-5:?"J Chicago -:^fW^piHAMA.?L.sJiRE l> ... Bcrri, 3llilar& (i.n A Abel A Co. ma Growms " DROPS A CrgMK?ALSC^.V:^*rr:.rz~lc s=i REPRODUCTION of unique page ad- vertisement referred to by R. E. Falk- inburg, Majestic theatre, Lexington, Neb., in his Special Report on "In the Days of Buffalo Bill," which appears in this issue. theatre, Canton, Ohio. — Neighborhood patronage. Sowing the Wind, with Anita Stewart. — Wonderful picture and seemed to please everyone. Played two days to good business. — Mabrey Lapine, Palace theatre, Grand Ledge, Mich.— Neighbor- hood patronage. The Last of the Mohicans, with a spe- cial cast. — Good melodrama with quite a bit of action. Taken from a widely read American literary classic. Played this attraction during the Teachers' Con- vention and was very pleasingly accepted. Get in touch with the high schools on this. — Iva Shields, Queen theatre, Tyler, Tex. — Small town patronage. My Boy, with Jackie Coogan. — Here is the kind they want to see. Clean and fine and full of fun. Jackie is a real star of the first water. This picture drew extra well for me and, so far as I could tell, was really enjoyed by all. That's worth a great deal. — P. G. Vaughan, Royal the- atre, Lee's Summit, Mo. — Neighborhood patronage. The Silent Call, with Strongheart — Just a different picture. Something that will give your patrons a real treat. The first picture that I have ever played w^hen the second day was bigger than the first, conditions being equal. — R. A. Goshorn, Strand theatre, Hastings, Mich. — Neigh- borhood patronage. The Golden Snare, with a special cast. — Just the usual outdoor Curwood at- traction. Good of its kind, but all Cur- woods are hard to sell to public for me. No pulling power. The few you can get in enjoy it, however. Curwood stories not appreciated here. — Iva Shields, Queen theatre, Tyler, Tex. — Small town patronage. Peck's Bad Boy, with Jackie Coogan.— A good program picture. Paid too much for it to make anything these days. — A. J. Steggall, Opera House, Fayette, la. The Golden Snare, with Lewis Stone. — Had lots of favorable comments on this. Personally, I think it an extra good picture. — W. L. Landers, Gem theatre, Batesville, Ark. — Neighborhood patron- age. The Silent Call, with StrotiRheart.— October 14, 1922 EXHIBITORS HERALD 69 Best one in a long time. Will stand two days in small town. Wonderful dog, which will please. — W. J. Brooks, DeKalb theatre, Lithonia, Ga. — Small town pat- ronage. Man, Woman, Marriage, with Dorothy Phillips. — This is one of the best we have ever run. We advanced the price to 30 cents and had more on the second night than any picture we ever ran two days. Everybody pleased with it. — Frank Ober, Boynton theatre, Boynton, Okla. — Gen- eral patronage. The Silent Call, with Strongheart.— An excellent picture. I am going to give a repeat on it. If you have not run it, do so by all means. — W. G. Sturdivant, Hoy- bun; theatre, Evanston, 111. — Neighbor- hood patronage. Dinty, a Marshall Neilan production. — We ran this two nights. Everyone liked it, although it is sad. Barry is very popu- lar here. No exhibitor can go wrong by booking this and advertising it big as a special. — Frank Ober, Boynton theatre, Boynton, Okla. — General patronage. Mother o' Mine, a Thomas H. Ince production. — Real audience picture. Fine from all angles. Drew dandy for one day. Title draws. — N. E. Frank. Regent theatre, Wayland, Mich. — Neighborhood patronage. The Notorious Miss Lisle, with Kath- erine MacDonald. — Very good program picture. I have seen her in better ones. — C. H. Simpson, Princess theatre. Mil- fen, Ga. — General patronage. Hail the Woman, a Thomas H. Ince production. — Very good picture. Rental price too high and film badly cut up. Book it. Is exceptionally good if new print can be gotten. — M. J. Babin, Fairy- land theatre, White Castle, La. — Neigh- borhood patronage. Peaceful Valley, with Charles Ray. — This is a good Ray picture. We can't •do much business on a Ray picture, as he is not very popular, but the picture is good. — Frank Ober, Boynton theatre, Boynton, Okla. — General patronage. Hail the Woman, a Thomas H. Ince production. — Dandy picture, but did not draw for me. Not fault of picture. Just named wrong. — W. J. Brooks, DeKalb theatre, Lithonia, Ga.— Small town pat- ronage. A Splendid Hazard, with a special cast. JOHNNY JONES in a new comedy, "For Rent — Haunted," which will be issued by Pathe. — I looked for a report in the Herald but nothing doing. Was a little afraid, but this turned out good. A nice picture. — J. J. Felder, Clinch theatre, Frost Proof, Fla. — General patronage. The Midnight Bell, with Charles Ray. — This picture pleased my patrons more than any First National Ray since Forty- Five Minutes from Broadway. A good melodrama with a plentiful helping of suspense at the finish. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. My Boy, with Jackie Coogan.— Great picture and fine business. — Grand theatre, Anamosa, la. — Neighborhood patronage. The Child Thou Gavest Me, with a special cast. — A picture you can advertise by shouting from the top of a building and not go wrong on. If they don't say this picture is wonderful they ought to tie led into the back yard and shot for not being able to tell a good wonderful picture. Dickey Headrick is great. — Rus- sell Armentrout, K. P. theatre, Pittsfield, 111. — General patronage. A Perfect Woman, with Constance Tal- madge. — This is a good picture. "Connie" gets a lot of laughs in this, and I think that is what we need these days. — J. J. Felder, Clinch theatre, Frost Proof, Fla. — General patronage. The Child Thou Gavest Me, with a special cast. — Good. Does not draw very well, but not fault of picture. Will be pleased if you get them in. Will stand two days in small town. — W. J. Brooks, DeKalb theatre, Lithonia, Ga. — Small town patronage. The Silent Call, with Strongheart. — Good show and wonderful acting by the dog. It will please most any audience. I did not have a kick. — W. T. Biggs, Unique theatre, Anita, la. — Small town patronage. My Boy, with Jackie Coogan. — Good. Extra good drawing card if you have played his former ones. Made money for me. Played it two days. — W. J. Brooks, DeKalb theatre, Lithonia, Ga. — Small town patronage. The Sky Pilot, with a special cast. — A picture you can't go wrong on. You will receive a lot of wonderful compliments on this and not hear a knock. First Na- tional sold it reasonable and you can make money on it. — Russell Armentrout, K. P. theatre, Pittsfield, 111. — General pat- ronage. Woman's Place, with Constance Tal- madge. — Excellent. Pleased business. — William Noble. New Folly theatre, Okla- homa City, Okla. The Silent Call, with Strongheart. — This picture a sure winner. Knocks 'em cold. They are still raving about this picture. Just get enough in for your first night and you will get all the free advertising you want. A wonderful pic- ture with drawing power. — Russell Ar- mentrout, K. P. theatre, Pittsfield, 111.— General patronage. The Last of the Mohicans, with a spe- cial cast. — An American drama eternal and one of the most gripping of all his- torical films. Pleased good business. — William Noble, New Folly theatre. Okla- homa City, Okla. The Sky Pilot, with a special cast- One of the best shows that I have had this season. It pleased 100 per cent for me. Western type with good scenery. — W. T. Biggs, Unique theatre, Anita, la. — Small town patronage. I Am Guilty, with Louise Glaum. — Good picture. Print not the best— J. Winninger, Davison theatre, Waupun. Wis.— Small town patronage. In Search of a Sinner, with Constance Talmadge.— This proved to be a flivver iiiiiiiiiiiiiiiiiiiiiiiM I Welcome to | the Circle jj I have been an ardent reader of ( jj "What the Picture Did for Me" for 1 jj quite a time and, finding them such ■ H a help, I began to feel guilty of m m "taking advantage of my fellow ex- m g hibitor" who contributed to these B H useful columns. So from now on B jj I shall send reports on my attrac- B m tions and trust they will be helpful, B m if only in some small way, to ex- B B hibitors. §§ jj Why not some one else who has B 1 been reading the "other fellow's" B jj reports contribute? = Mrs. IVA SHIELDS, Queen theatre, Tyler, Tex. | B^imtmuiiiiiuiJiiirnimiitiinmimnuiJiNiitHiiiimiMfiiiiiifinmiujifiiJiitiiiiiHiiiHNnumiuuimamr^B for me. It was a nice little picture, but nothing to rave about. The print was so rotten that it broke three times in one reel. — Russell Armentrout, K. P. theatre, Pittsfield, 111.— General patron- age. Fox Monte Cristo, with a special cast. — Taking the hot weather into consider- ation, the picture was a good drawing card and played to good houses. — Samuel Harding, Liberty theatre, Kansas City, Mo. — Transient patronage. The Yellow Stain, with John Gilbert. — Patrons liked Gilbert's acting and said so, but did not like the story. Why, in the name of good pictures, don't Fox give this fine star a real "just folks" story and let him make a big picture V. G. Boll- man, Castalia theatre, Castalia, la. — Small town patronage. For Big Stakes, with Tom Mix.— The best Mix for some time. Well received by Tom's many admirers. The prairie fire is very well executed and realistic. Step on this one. — P. G. Vaughan, Royal theatre, Lee's Summit, Mo. — Neighbor- hood patronage. The Yellow Stain, with John Gilbert- Picture good. Pleased about 90 per cent. Only few persons said that the picture was no good. — Joe Resti"o, Liberty the- atre, Freeman Spur, 111. — Small town pat- ronage. Monte Cristo, with John Gilbert. — One of the Fox Giants, but proved a miniature for me. Big production, fine acting, but not the picture for small towns. Jones will draw more for me. — Chas. Blaine, Morgan theatre, Henryetta, Okla. — Gen- eral patronage. The Last Trail, with a special cast. — Don't overlook this bet. It will clean up for you. Ran three days to wonderful business and well satisfied patrons. — H. E. Swan, Empress theatre, Kearney, Neb. — Neighborhood patronage. Shame, with John Gilbert. — Another of the big Fox specials. No box office value. Lay off of it if you can, but you have to run it on the Fox 100 per cent contract. — Chas. Blaine, Morgan theatre, Henryetta, Okla.- — Geenral patronage. Thunderclap, with a special cast. — Made me more money than I have made on any picture in two years. Good pic- ture and the best thing made in race scenes. Title draws.- — J. P. Allen, Liberty theatre, Holly. Mich. — Neighborhood pat- ronage. The Yellow Stain, with John Gilbert. — 70 EXHIBITORS HERALD October 14, 1922 Good program picture, but title mislead- ing and kills the drawing power of this very fine star. Where the yellow stain comes in I don't know. Fox seems to imagine his pictures require a lurid, sen- sational title. — P. G. Vaughan, Royal theatre, Lee's Summit, Mo. — Neighbor- hood patronage. The Strength of the Pines, with Wil- liam Russell. — Russell took well in this picture. Good plot. Fine outdoor pic- ture. Plenty of action, with the usual ending. Pleased fair house. — V. F. Sex- ton, Fort Plain theatre, Fort Plain, N. Y. — Neighborhood patronage. For Big Stakes, with Tom Mix. — An- other good Mix picture. Good drawing power here. — A. J. Steggall, Opera House, Fayette, la. Shackles of Gold, with William Far- num. — A gripping Wall street drama which contains some exciting moments. After the dock laborer becomes a financial giant he trys to ruin the man who is stealing his wife's affections and he himself is ruined by an old-time rival. When he has lost everything his wife gives him the love that she had withheld during his days of prosperity. The play is a good one, but personally I like Far- num only in Western plays. If your patrons like Farnum in society pictures, book it. — Philip Rand, Rex theatre, Sal- mon, Idaho. — General patronage. Gleam o' Dawn, with John Gilbert. — This new star is a fine actor. This story of Canadian life among the French Catholic natives starts out with thrills but gets slower as the play unfolds. The acting of all, including Barbara Bedford, is very fine. The story revolves around a youth who has lost track of his father and mother, but through the agency of old cracked Pierre, who loved the mother, and who is acquainted with the apparent desertion of the father, the play is brought to a happy reconciliation of all the participants. There is a pretty love story interwoven in the general plot. The play is fairly slow yet seems to please. We ran Clyde Cook in The Guide, which put sufficient pep into the evening to make a pleasing program. — -Philip Rand. Rex theatre, Salmon, Idaho. — General patronage. A Connecticut Yankee, with Harry Myers. — If you want to please your pa- trons book it. It is sure to please every- one. Our patrons say, "Give us more like it." — A. A. Brollier, Kaypee theatre, Mt. Gilead, O. — General patronage. Thunderclap, with a special cast. — More good comments on this one than any I have ever played. Drew fine. Photos are the best. — H. T. Reynolds, Poisson theatre, Grand Rapids, Mich. — Neighborhood patronage. The Ragged Heiress, with Shirley Ma- son.— A mighty fine picture. Shirley al- ways gets the crowd for us. What we need is the picture and star that will draw. — A. J. Steggall, Opera House, Fayette, la. Chasing the Moon, with Tom Mix. — Pleased about 75 per cent. Not up to Mix standard from our point of view. — V. F. Sexton, Fort Plain theatre, Fort Plain, N. Y. — Neighborhood patronage. The Ragged Heiress, with Sirley Ma- son.— Very sweet little picture. Will please most of your patrons — especially the women. — H. E. Swan, Empress the- atre, Kearney, Neb. — Neighborhood pat- ronage. Arabian Love, with John Gilbert. — Much better than The Sheik, with its patent-leather-haired star. Here is a chap who really can act, with a good story. — Gem theatre, Peoria, 111. — Neighborhood patronage. Sky High, with Tom Mix. — A good program picture. If you want scenery here is plenty of it. Not up to Mix standard. — Carroll & Mendt, Bon-Ton theatre, Jackson, Mich. — Transient pat- ronage. Western Speed, with Charles Jones. — Good Jones production and will draw where Jones is popular. — H. E. Swan, Empress theatre, Kearney, Neb. — Neigh- borhood patronage. Over the Hill, with a special cast. — Went over fine for me. Patrons were high and many in their praise. Fine box office attraction. — H. R. Sprague, Park theatre, Nashville, Mich. — Neighborhood patronage. The Big Town Roundup, with Tom Mix. — One of the best Mix pictures shown here. My patrons liked this one. — W. E. Patterson, Princess theatre, Het- tick, 111. — Small town patronage. Over the Hill, with a special cast. — Fine picture, one everyone should sec. Drew good crowd at raised admission. — D. W. Wilson, Wilson theatre, Rupert, Ida. — Neighborhood patronage. Money to Burn, with William Russell. — A fair picture. Carries a little comedy. Will get over. — W. L. Landers, Gem the- atre, Batesville, Ark. — Neighborhood pat- ronage. A Virgin Paradise, with Pearl White. — Another lemon, as far as the box office is An amusing scene from the Fox comedy, "The City Chap," in which Al St. John is featured. concerned. Lost money on this subject. — H. E. Swan, Empress theatre, Kearney, Neb. — Neighborhood patronage. Get Your Man, with Charles Jones. — Jones takes well here, and business is rotten. Will either have to get pictures cheaper or I will be compelled to close up shop. — W. E. Patterson, Princess the- ater, Hettick, 111. — Small town patronage. Chasing the Moon, with Tom Mix. — You can depend on Tom. His pictures always above the average and always pleases. My best bet on the Fox pro- gram. Always good drawing card for me. — Chas. Blaine, Morgan theatre, Henryetta, Okla. — General patronage. The Jolt, with a special cast. — Fairly amusing. — W. L. Landers, Gem theatre, Batesville, Ark. — Neighborhood patron- age. Chasing the Moon, with Tom Mix. — Worst star has ever made. No story and the patrons commented on the same. A few more like this one and good-bye Mix. Good crowd. — F. H. Guy, Bradley the- atre, Tecumseh, Mich. — Neighborhood patronage. The Lady from Longacre, with Wil- liam Russell. — Usual good Russell pic- ture. He seems to carry a picture along even if the story doesn't amount to much, and this one is fairly good. — Gem theatre, Peoria, 111. — Neighborhood patronage. Very Truly Yours, with Shirley Mason. — Somewhat different from the usual Mason stuff and a pretty fair program offering. Title and paper has no drawing power. The picture itself is mildly en- tertaining.— P. G. Vaughan, Royal the- atre, Lee's Summit, Mo. — Neighborhood patronage. Gleam o' Dawn, with John Gilbert. — A fair program. O. K. for the price. Don't boost too much. — Harry Hobolth. Maxine theatre, Imlay City, Mich. — Small town patronage. The Night Horseman, with Tom Mix. — A very good program picture. — A. J. Steggall, Opera House, Fayette, la. Over the Hill, with a special cast. — Wonderful. Pleased 95 per cent. Played to fine business. — A. C. Betts, Powers theatre, Red Creek, N. Y. — Small town patronage. Iron to Gold, with Dustin Farnum. — This is the first Farnum picture that ha? "got by" with us. Will please Western fans. — V. G. Bollman, Castalia theatre, Castalia, la. — Small town patronage. Over the Hill, with a special cast.— Can't be beat. — Harry Hobolth, Liberty theatre, Marlette, Mich. Rough Shod, with Charles Jones. — A dandy picture. Pleased them all. If you like Western pictures, book this one. — Joe Restivo, Liberty theatre, Freeman Spur, 111. — Small town patronage. ~Sky High, with Tom Mix. — Extra ad- vertising put this picture over in hottest weather this year; 104 in the shade. Good picture. — Fred Glass, Lincoln theatre. Elm Creek, Neb. — Neighborhood patron- age. The Texan, with Tom Mix.— Very good. Lots of action in this one. I lost money on it, but not fault of picture. Why don't Fox tone their films They would look much better when print gets old, especially the outdoor stuff.— W. Cruickshank, Classic theatre, Mitchell. Ont. — Neighborhood patronage. The Primal Law, with Dustin Farnum. — Fairly good entertainment with west- ern atmosphere. Feature the kid strong. He hogs the show and saves it from being "just a picture." Best kid work in a long time. He made a hit here. Don't advance prices. — J. C. Jenkins, Auditorium theatre, Ncligh, Neb. — General patronage. Over the Hill, with a special cast.— A October 14, 1922 EXHIBITORS HERALD 71 ipumiwiiw limn iiiiiiniiiiiiiiiiiiiniiiiiiiiiiii iiniiiinniuiiiiiiiir | Canada | Writes — B Your "Herald" to hand and g B surely am pleased with it. Find jj J enclosed subscription order, g . I like the make-up of the "Her- g B "aid" and am positive I will derive jj jj benefit from it, as it will give me g g good information in purchasing pic- g B tures, and this is exactly what an g g exhibitor wants in these small g g towns. W. S. SPEARS, Spears theatre, Fleming, Sask. B Jkmmmmmmmsmwmmamm . sure fire box attraction played two days to fine business, during rain. Best pic- ture I have shown, according to patrons. — H. Calher, Strand theatre, Lowell, Mich. — Neighborhood patronage. The Broadway Peacock, with Pearl White. — This is a fair program picture. — J. J. Felder, Clinch theatre, Frost Proof. Fla. — General patronage. Pardon My Nerve, with Charles Jones. — A dandy program picture. Jones is getting more fans than Mix. Better actor. Facial expression better, — A. J. Steggall, Opera House, Fayette, la. Iron to Gold, with Dustin Farnum — Good picture. Business poor. — James Zartaludes, Yale theatre, Sapulpa, Okla. — Neighborhood patronage. Live Wires, with Johnnie Walker and Edna Murphy. — Say. fellows, here's the best program picture we've got hold of for a coon's age. Sh 's a stem-winder from the first crack of the bat, and even though it is a little old, it's a crackerjack Walker draws them ^n. Good business — V. G. Bollman, C&slalia theatre, Castalia, la. — Small town patronage. A Wide Open Town, with Conway Tearle. — Pleased nearly all. A very good interesting feature. — Ralph R. Gribble, Grand theatre, New Hamburg, Ont, Can. — Neighborhood patronage. The Night Horseman, with Tom Mix. — A good Mix. Same story as his pic- ture, "Whistling Dan." All right to run if you never played the last-named and pro- vided the "Foxie" Film Co. gives you a print you can get through your machine. — Geo. Cruzen, Empress theatre, Hast- ings, Neb. — General patronage. Ever Since Eve, with Shirley Mason. — A picture which pulled a good crowd through the rain to see. Satisfied Shirley Mason fans. — Russell Armentrout, K. P. theatre, Pittsfield, 111. — General patron- age. After Your Own Heart, with Tom Mix. — Very poor. No plot. Scenery very poor. Keep away from this one. — L. A. White, Majestic theatre, Sherwood, N. D. — Neighborhood patronage. Thunderclap, with a special cast. — I consider this to be an A-l picture and patrons said best they have seen in a long time. River and race track scenes very exciting. Book and play it. — O. J. Bryant, Thorley theatre, Cedar City, Utah. — Small town patronage. The Broadway Peacock, with Pearl White. — Drew big business on this one. If you like society pictures, book this one. — Joe Restivo, Liberty theatre, Free- man Spur, 111. — Small town patronage. The Lamplighters, with Shirley Mason. — Ordinary picture but clean. Some liked it. Not a howling success. — Fred Glass, Lincoln theatre, Elm Creek, Neb. — Neigh- borhood patronage. Thunderclap, with a special cast. — Worth repeating. Boost. It will please all classes. — Harry Hobolth, Liberty theatre, Marlette, Mich. After Your Own Heart, with Tom Mix. — The best comedy Western ever shown in my house. Entertainment all the time. For this class of picture you won't equal it once in 25 buys, let alone beat it, I don't care where you're buying. — W. P. Perry, Rialto theatre, Cheyenne Wells, Colo. — Small town patronage. Gleam o' Dawn, with John Gilbert. — Mighty good picture with a different twist and, thank God, a star who really and truly can act. This picture should please everywhere. — Gem theatre, Peoria, 111. — Neighborhood patronage. Rose of the West, with a special cast. — This was run in on me for substitution on Chasing the Moon, which I think a bad substitute. Nothing to it. — J. J. Fel- der, Clinch theatre, Frost Proof, Fla. — General patronage. Ever Since Eve, with Shirley Mason. — While the story is the same old formula, this star gets by with it and pleases. — Gem theatre, Peoria, 111. — Neighborhood patronage. For Big Stakes, with Tom Mix.— All the bunk about Tom Mix pictures being too high priced. The above picture was worth a small fortune to me the three days I ran it. — J. Cleve Scott, Wigwam theatre, Long Beach, Cal. — Transient and local patronage. Men of Zanzibar, with William Russell. — This picture went over good here. Pleased all my patrons. No comments either way. — Joe Restivo, Liberty the- atre, Freeman Spur, 111. — Small town pat- ronage. Goldwyn The Dust Flower, with Helene Chad- wick. — Very good picture. Wonderful gowns. Story very entertaining. Get be- hind it.— Jack Cairns. Brooklyn theatre, Detroit, Mich. — Neighborhood patronage. When Romance Rides, with a special cast. — Interesting. Pretty good picture. — Geo. Cruzen, Empress theatre, Hast- ings, Neb. — General patronage. The Glorious Fool, with a special cast. ■ — Attraction drew well and pleased. — William Noble. New Folly theatre, Okla- homa City, Okla. The Glorious Fool, with a special cast. — Just a picture. — D. W. Wilson, Wilson theatre, Rupert, Ida. — Neighborhood pat- ronage. His Back Against the Wall, with Ray- mond Hatton. — While this did not seem to make a hit with our lady patrons, it sure did please the men. A title that has real drawing power and mighty good paper. Drew good crowd. — Gem theatre, Peoria, 111. — Neighborhood patronage. The Dust Flower, with Helene Chad- wick. — Many good comments. Nice clean evening's entertainment. Drew the usual Sunday night crowd. — Mrs. S. C. Rice, Sylvan theatre, Portland, Mich. — Neigh- borhood patronage. The Man with Two Mothers, with a special cast. — Very good. Not a record- breaker, but goes over well. — Ralph R. Gribble, Grand theatre, New Hamburg, Ont., Can. — Neighborhood patronage. A Tale of Two Worlds, with a special cast. — Too much Chink. My patrons do not like this kind of a picture. — P. G. Held, Sterling theatre, Fairmont, Neb. — Neighborhood patronage. Mr. Barnes of New York, with Tom Moore. — Picture pleased a very small at- tendance. Tom Moore fails to draw for us and we are glad this is his last picture as an individual star. — P. E. Morris, Regent theatre, Cleveland, Miss. — Small town patronage. GOING SOME, a Rex Beach production. — Have been holding this play a long time waiting for a time that the title would mean something. Last year I worked up with other business men a swimming carnival on our Public Island recreation ground and did so again this year. Merchants contributed cash or merchandise prizes. We ran it off on Sunday. The Rex furnished the program of events and at the foot of the program was printed: "You Have Been 'Going Some' All Day and Now Let's See 'Going Some' at the Rex Tonight. It Will Make You Go Some to Keep Up with that Mile-a-minute Laughable Comedy -drama." Well, we had an unusual crowd at the carnival and at the show. We also made some real money. Judging from the laughter the au- dience surely enjoyed the play. I was too busy ushering to see any of it. We also ran a Snub Pol- lard comedy. Prices 30 and 15 cents. — Philip Rand, Rex theatre, Salmon, Ida. The Highest Bidder, with Madge Ken- nedy.— Failed to please. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — Gen- eral patronage. Come On Over, with Colleen Moore. — A fairly good Irish story, well produced, but far from a big special, which Gold- wyn would make you believe it was. — D. W. Wilson, Wilson theatre, Rupert, Ida. — Neighborhood patronage. When Romance Rides, with a special cast. — Very good picture and drew a nice house on both of our regular poor nights. — Title draws and Zane Grey stories always pull them in.— Don Clark, Michigan theatre, Grand Rapids, Mich.— Neighborhood patronage. Wet Gold, with a special cast. — A pic- ture out of the ordinary. Gave satisfac- tion here. — W. E. Patterson, Princess the- atre, Hettick, 111. — Small town patron- age. His Own Law, with Hobart Bosworth. — Went fine to large houses. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. The Slim Princess, with Mabel Nor- mand. — Just fair. Some liked it and others did not. Personally the same. Parts good and others rather lustful. — A. C. Betts, Powers theatre, Red Creek, N. Y. — Small town patronage. Going Some, with a special cast. — Fine | A Producer | Writes — g Enclosed find renewal of my sub- §j jj scription. g g The producer, to my mind, can- g B not very well afford to be without g jj "Exhibitors Herald." The "What jj g the Picture Did for Me" depart- g g ment alone is worth ten times the g jj price of the subscription, jj More power to you. MARSHALL NEILAN | IlllllllllllllllllllllIIIIIIIIIIIIM 27 EXHIBITORS HERALD October 14, 1922 picture, went over good here. Pleased all my patrons. — Joe Restivo, Liberty the- atre, Freeman Spur, 111. — Small town pat- ronage. The Branding Iron, with a special cast. — Pleased everyone and good many com- ments. Drew fair. — M. L. Hansen, Iris theatre, Grant, Mich. — Neighborhood pat- ronage. The Penalty, with Lon Chaney. — Re- ceived several comments on this one. Drew well. — W. E. Patterson, Princess theatre, Hettick, 111. — Small town patron- age. The Truth, with Madge Kennedy. — Quite good. Majority seems pleased. — A. C. Betts, Powers theatre, Red Creek, N. Y. — Small town patronage. Theodora, with a special cast. — A re- markable production, but over the heads of our patrons. In spite of big advertis- ing, poor business. — E. H. Brient, Illinois theatre, Centralia, 111. — General patron- age. Cupid the Cowpuncher, with Will Rog- ers.— Good. This star most always pleases. — A. C. Betts, Powers theatre, Red Creek, N. Y. — Small town patron- age. Hold Your Horses, with Tom Moore. — A good program picture. — -A. J. Steggall, Opera House, Fayette, la. His Back Against the Wall, with Ray- mond Hatton. — This one played to good crowds and pleased patrons. — William Noble, New Folly theatre, Oklahoma City, Okla. — General patronage. An Unwilling Hero, with Will Rogers. — A very good program picture. Differ- ent and will entertain. — A. J. Steggall, Opera House, Fayette, la. Doubling for Romeo, with Will Rogers. — Where the story of "Romeo and Juliet" is familiar this should make a real hit. Otherwise your audience may not see the fun in it. — Gem theatre, Peoria, 111. — Neighborhood patronage. The North Wind's Malice, with a spe- cial cast. — Excellent story. Good enter- tainment.— A. J. Steggall, Opera House, Fayette, la. The Man Who Had Everything, with Jack Pickford. — Better than I expected, and the people did not hesitate in telling me what a good show it was. Best Jack Pickford I ever had. — W. T. Biggs, Unique theatre, Anita, la. — Small town patronage. Yellow Men and Gold, with a special cast. — Good picture, but did not draw. — S. R. Peake, Pastime theatre, Maquoketa, la. — Neighborhood patronage. Madame X, with -Pauline Frederick.— Truly a wonderful picture and a picture that will please any audience. — A. J. Steggall, Opera House, Fayette, la. Watch Your Step, with Cullen Landis. — Pleasing picture. Many favorable com- ments. Book this and you will be satis- fied.—Mrs. S. C. Rice, Sylvan theatre, Portland, Mich. — Neighborhood patron- age. Be My Wife, with Max Linder.— For a change, went over fine. — Grand theatre, Anamosa, la. — Neighborhood patronage. iimiiiiimiiiHiiiiiiiiiiiiiimiMfflimii Hodkinson RICHARD BART HELM ESS in a scene from "The Bondboy," soon to be pub- lished through First National. French Heels, with Irene Castle. — This is a dandy picture and will please any audience. — F. W. Gates, Lyric the- atre, Holly, N. Y. — Neighborhood patron- age. Free Air, with a special cast. — A very good picture. Beautiful scenery. Audience liked it very much.- — W. G. Sturdivant, Hoyburn theatre, Evanston, 111. — Neighborhood patronage. The U. P. Trail, with a special cast. — Largest Sunday night business in his- tory of house. Zane Greys are a good bet. — E. Bender, Liberty theatre, Big Rapids, Mich. — Neighborhood patronage. French Heels, with Irene Castle. — Fair production, but Irene Castle is a dead one for this town. Advertised heavy but patrons would not fall for her offering. — H. E. Swan, Empress theatre, Kearney. Neb. — Neighborhood patronage. No Trespassing, with Irene Castle. — Better than a lot of specials and you don't have to work for the exchange in order to run it. Did an excellent business and patrons well pleased. — F. W. Gates, Lyric theatre, Holly, N. Y. — Neighborhood pat- ronage. Keeping Up With Lizzie, with Enid Bennett. — A dandy comedy-drama that pleased everyone. Hodkinson is certainly treating the exhibitor right, which is not true of some big concerns. — B. A. Augh- inbaugh, Community theatre, Lewistown, O. — Rural patronage. God's Crucible, with a special cast. — Excellent picture. Parts wonderfully portrayed. — Grand theatre, Anamosa, la. — Neighborhood patronage. Rip Van Winkle, with Thomas Jeffer- son.— This was liked by all. A very fine picture that any exhibitor will do well to show. From every angle it's a splendid production. — Ralph R. Cribble, Grand theatre, New Hamburg, Ont., Can. — Neighborhood patronage. The U. P. Trail, with Roy Stewart.— An extra good Western. — P. J. Burford, Princess theatre, Doniphan, Mo. — Neigh- borhood patronage. Jane Eyre, with a special cast. — A mys- tery type of picture that did fair busi- ness during hot weather, in fact holds the record for the summer. Flashy paper. — W. J. Hall, Plaza theatre, Lansing, Mich. — Down town patronage. No Trespassing, with Irene Castle. — A very good picture. Star well liked. You won't make any mistake with this one. — A Summer Digest Ten pictures that made me money and are good pictures: "One Clear Call." "Man to Man." "The Good Provider." "The Silent Call." "I Am the Law." "A Sailor Made Man." "My Old Kentucky Home." "Chasing the Moon." "Shoulder Arms." "Penrod." Ten pictures that lost me money ( and should be program pictures: § "Sisters." "Cardigan." "Ten Nights in a Bar Room." j "Ashamed of Parents." "A Delicious Little Devil." "The Loves of Pharaoh." "Miss Lulu Bett." "Who Is Your Best Friend?" § "Shame." "The Four Seasons." CHAS. BLAINE, Morgan theatre, Henryetta, Okla. jj ■iiiiiiiiiiiiiiiiiiiiiiiiiiiiil VV. G. Sturdivant, Hoyburn theatre, Evanston, 111. — Neighborhood patronage. The Mysterious Rider, with a special cast. — A good picture. — Like all Zane Grey stories, made us money. — E. D. Luna, Cosy theatre, Lincoln, Ark. — Neighborhood patronage. Down Home, with a special cast. — Did not draw. Pleased the few who saw it. — Johnson Bros., Johnsonian theatre, Rip- ley, N. Y. — Small town patronage. Other Women's Clothes, with Mabel Ballin. — Just a fair offering. Nothing that will draw them in. — H. E. Swan, Empress theatre, Kearney, Neb. — Neigh- borhood patronage. Lavender and Old Lace, with a special cast. — This is a good program picture, but I did not do much business on it. Had expected, it to have more drawing power on account of the book. — Harold F. Wendt, Rivoli theatre, Defiance, O. — General patronage. The U. P. Trail, with a special cast. — A real picture and will please all classes. Played one day to good business. — C. R. Roberts, Rialto theatre, Brighton, Mich. — Neighborhood patronage. The Gray Dawn, with a special cast. — Fair production but has no drawing power. Business poor. — H. E. Swan, Empress theatre, Kearney, Neb. — Neigh- borhood patronage. Metro Broadway Rose, with Mac Murray. — Just as lavish, if not a bit more so than the two preceding Murrays, but has not the meat they had. All in all, it is a typical Murray picture. Strong support- ing cast and original sets will put it ove r. — Sterling theatre, Greeley, Colo. — Family patronage. The Five Dollar Baby, with Viola Dana. — Went over good. Two days' good business. Comments very good, but not as much a special as they call it. October 14, 1922 EXHIBITORS HERALD 73 Some of her others are just as goou. — J. E. Hughes, Rialto theatre, Alliance, Neb. — General patronage. Turn to the Right, with a special cast. — My opinion, it's the best picture I have had on my screen for a long time. If your patrons don't like this one, they arc hopeless. — J. Cleve Scott, Princess the- atre, Huntington Beach, Cal. — Transient and local patronage. Alias Ladyfingers, with Bert Lytell. — They won't rotten egg you nor hand you any bouquets on this one. If you have it booked, play it, but don't holler too loud or you might wake up the baby. Bert has played in better ones. Also in worse. — J. C. Jenkins, Auditorium theatre. Neligh, Neb. — General patronage. Seeing Is Believing, with Viola Dana. — Good picture and star very good. — S. R. Peake, Pastime theatre, Maquoketa, la. — Neighborhood patronage. Fascination, with Mae Murray. — A beautiful picture. Good photography, splendid acting and plenty of action. This picture pleased 100 per cent of our au- diences.—John D. Cuddihy, Calumet the- atre. Calumet, Mich. — Neighborhood pat- ronage. The Face Between, with Bert Lytell.— A fair picture which played to fair busi- ness.— William Noble, New Folly theatre, Oklahoma City, Okla. — General patron- age. Turn to the Right, with a special cast. — -Good picture and will please if you get good print. Lost money, but no fault of picture. — T. A. Shea. Palace theatre, McGchee, Ark. — Neighborhood patron- age. Peacock Alley, with Mac Murray. — This is a good picture, but certainly not worth the money paid for it. It has some drawing power, but not three or four Mmes as much as the average. — Harold F. Wendt. Rivoli theatre, Defiance, O. — Gen- eral patronage. Turn to the Rights ,with a special i cast. — Pleased my patrons. Many comments. A good clean picture that will please all classes. Drew . well. — Qeo. Howarlh, Ideal theatre, Fremont, Mich. — Neighbor- hood patronage. The Golden Gift, with Alice Lake.— Good picture. We have used several Metro program pictures and we consider them above the average. — H. G. Stett- mund, Jr., Odeon theatre, Chandler, Okla. — General patronage. Peacock Alley, with Mae Murray.— Very good. Will make money for any exhibitor. Don't make the mistake I did. but play it two days. Very good busi- ness—W. W. Brown. Stocking Ave. the- atre, Grand Rapids, Mich. The Fourteenth Lover, with Viola Dana. — Another one of Miss Dana's that pleased everyone. Story well adapted to star. — H. G. Stettmund, Jr., Odeon the- atre. Chandler, Okla. — Neighborhood pat- ronage. A Trip to Paradise, with Bert Lytell.— A very nice program picture and should please your patrons. It did mine. Clean, and print in good shape. Drew big. — F. McKinney, Gem theatre. Quincy, Mich.— Neighborhood patronage. A Trip to Paradise, with Bert Lytell. — A good program picture of its kind, but no drawing card whatsoever. Business poor.— P. G. Held, Sterling theatre, Fair- mont, Neb. — Neighborhood patronage. Fighting Mad, with William Desmond. — There are not many westerns much bet- ter than this, but the title would not bring many to my place. So I added "Or the Three Musketeers of the West." and say, boys, the "three musketeers" idea is worked out in a wonderful manner in this picture— J. E. Stocker, Myrtle theatre. Detroit, Mich. — Neighborhood patronage. The Infamous Miss Revell, with Alice- Lake. — A very good program picture. Don't be afraid of it. — F. E. Sabin, Majestic theatre, Eureka, Mont. — Small town patronage. The Four Horsemen, with a special cast. — Played this Saturday, Sunday and Monday to big business. Admission 13 and 25 cents. Wonderful picture. Pa- trons said better than Way Down East. — G. Glen Fleser, Creston theatre, Grand Rapids, Mich. — Neighborhood patronage. The Four Horsemen, with a special cast. — If you can buy it right, book it. It will get you the money. It certainly is a great picture. Broke all records with it. Stood them out on every show. — A. A. Brollier, Kaypee theatre, Mt. Gilead, O. — General patronage. Paramount Blood and Sand, with Rodolpl. Valen- tino.— Packed house for prices. Picture will please, but don't fail to exploit it in advance. Sure money maker for any live exhibitor. — Ross D. Rogers, Mission the- atre, Amarillo, Texas. — General patron- age. Blood and Sand, with Rodolph Valen- tino.— A glorious motion picture, sure to make money with ordinary boosting. It comes high, but you can't lose after first screening. — Walter Coddinfjcon. Home theatre, Rantoul, 111. — Neighborhood pat- ronage. Blood and Sand, with Rodolph Valen- tino.— My patrons voted this great en- tertainment. Big rental and heavy adver- tising cost, but fully justified in receipts. Get behind it and push and it will stand up. Valentino a great actor. — P. E. Mor- ris, Regent theatre, Cleveland, Miss. — Small town patronage. THE TOP O' NEW YORK, with May McAvoy. — Ordinary picture. Star very attractive in this, but story ordinary. Good for kiddies. Put it over on opening of school, giving tablet and pencil to each child attending. Results: Packed house with kids. — Ross D. Rogers, Mission theatre, Amarillo, Tex Blood and Sand, with Rodolph Valen- tino.— A great picture. Immensely en- joyed by good business. — William Noble. Capitol theatre, Oklahoma City, Okla. Blood and Sand, with Rodolph Valen- tino.— Exhibitors in cities our size do well to play this merely as a plain, simple story and make your noise over Valen- tino. Then there can be no disappoint- ment. Play up star rather than picture. — A Sterling theatre, Greeley, Colo. — Family patronage. Our Leading Citizen, with Thomas Meighan. — Thomas Meighan pulls them in. Many say this is one of the best pic- tures they ever saw. A good bet that you can't go wrong on. — Russell Armentrout, K. P. theatre, Pittsfield, 111.— General patronage. The Loves of Pharaoh, with a special cast. — Magnificent production but no drawing power to box office. Charged me ten times as much as it is worth. My patrons here do not care for foreign pic- tures.— Chas. Blaine, Morgan theatre, Henryetta, Okla. — General patronage. Her Gilded Cage, with Gloria Swanson. — I am told that the Cincinnati papers panned this picture, and our own personal opinion was that it constituted a good fashion play, but as usual the proof of the pudding is in the eating. Swanson seems to have a certain following and the comments received were all favorable. Business on a three day run was satis- factory.-— Fred S. Meyer, Palace theatre, Hamilton, O. The Young Diana, with Marion Davies. — Beautiful production but will not please the masses. Too high-brow. Drew fair. — Ross D. Rogers, Mission theatre, Amar- illo, Tex. — General patronage. The Loves of Pharaoh, with a special cast. — This no doubt is going good in the largest cities, but it is certaintly not what the ordinary burg of 10,000 or under wants. — Sterling theatre, Greeley, Colo. — Family patronage. Nice People, with Wallace Reid and Bebe Daniels. — Picture good but not to compare with A Bachelor Daddy. A modern drama of the jazz age. Used jazz orchestra and singer with good effect. Business ordinary. — C. F. Hansen, New Lyric theatre, Redfield, S. D. — Neighbor- hood patronage. The Dictator, with Wallace Reid — Business better the second night than the first. Fine comments from the pa- trons. Fine business two days. — E. J. Mooney, Colonial theatre, Big Rapids, M ich. — Neighborhood patronage. Her Gilded Cage, with Gloria Swanson. — Drew well on account of popularity of star. Production lavish, but story value ordinary. Go after ladies on this one. Will please them. — Ross D. Rogers, Mis- sion theatre, Amarillo, Texas. — General patronage. Nice People, with Wallace Reid and Bebe Daniels. — Very satisfying to aver- age picture goer. Will especially satisiy the Daniels fans. But if your town has A scene from "Remembrance," Rupert Hughes' production for Goldwyn, which heads the company's list of big pictures for the new season. Patsy Ruth Miller, Claude Gillingwater and Cullen Landis are in the cast. 74 EXHIBITORS HERALD October 14, 1922 any candidates for local censors, stay away from this, as the flappers smoking will give them courage. — Sterling theatre, Greeley, Colo. — Family patronage. A Bachelor Daddy, with Thomas Meighan. — Positively the finest picture I have played in a year. Patrons delighted and their praise augmented box office re- ceipts on run. — C. F. Hansen, New Lyric theatre, Redfield, S. D. — Neighborhood patronage. Her Husband's Trade-Mark, with Gloria Swanson. — Good program picture. Will not stand raise in admission. — T. A. Shea, Palace theatre, McGehee, Ark. — Neighborhood patronage. Her Husband's Trade-Mark, with Gloria Swanson. — Fair picture. Star will draw them in. — S. R. Peake. Pastime the- atre, Maquoketa, la. — Neighborhood pat- ronage. The Valley of Silent Men, with Alma Rubens. — Finest picture of its kind ever made, in my opinion. Snow-covered mountains, fir trees, glacier scenes re- markable. Alma Rubens does her best work to date in this one. Lew Cody good. Drew big. — Ross D. Rogers, Mis- sion theatre, Amarillo, Texas. — General patronage. While Satan Sleeps, witli Jack Holt.— This is a dandy. Best Jack Holt by far. But watch out that patrons don't get wrong impression from title. They may easily think it a story of New York night life. It's rough and ready, sustains inter- est throughout. Strong moral. — Sterling theatre, Greeley, Colo. — Family patron- age. Her Husband's Trade-Mark, with Gloria Swanson. — Accepted as good en- tertainment but nothing to rave about. Photography, direction, etc., good. Ad- vertising usual. Patronage good. No kicks. — William Noble, Rialto theatre, Oklahoma City, Okla. — General patron- age. . Her Husband's Trade-Mark, with Gloria Swanson. — Very pleasing to any audience. The players work hard throughout the whole play. — Jack Cairns. Brooklyn theatre, Detroit, Mich. — Neigh- borhood patronage. Nice People, with Wallace Reid and Bebe Daniels. O boy! A knock-out. Properly exploited, it is a gold mine. Go after the "flappers," the "lounge lizzards" will come too, and of course the parents and most of the kids. One hundred per cent entertainment value. — Ross D. Rogers, Mission theatre, Amarillo, Tex — General patronage. The Top of New York, with May Mc- Avoy. — Exhibitors will do well to bear this in mind when making bookings for t he Christmas season, as it will prove especially fine for that very time. — Sterling theatre, Greeley, Colo. — Family patronage. The Top of New York, with May Mc- Avoy. — A fair program picture only. Sob stuff. The star not at her best. Director made the most of the story. Drew poor. — J. S. Helsdon, Arcade theatre, Ann Arbor, Mich. — Neighborhood patronage. The World's Champion, with Wallace Reid.— Good. A typical Reid without the use of automobiles. Fight fans and all fairly ate it up. — Water Coddington, Home theatre, Rantoul, 111. — Neighbor- hood patronage. The Woman Who Walked Alone, with Dorothy Dalton. — Very splendid picture. English interiors and exteriors fine. Well cast, and complete in every detail. Did a very good business and the picture de- served it. — Clark & Edwards, Palace theatre, Ashland, O. — Neighborhood pat- ronage. Her Gilded Cage, with Gloria Swanson. — Her poorest in many a moon. Lavish sets save it, but if your audience is one that can see through the veneer, they will brand it as her poorest yet. — Sterling theatre, Greeley, Colo. — General patron- age. The Dictator, with Thomas Meighan. — Suggestion I to 'j. c:' This department is sure working wonders with the exhibitors. I see that Brother Jenkins has gone bad on our hands and is writ- ing poetry. Why not write some tax free music? That would help, as it would sound better on a piano. F. W. GATES, Lyric theatre, Holley, N. Y. ^iiiiiinimiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiu^ Real box office attraction and the title draws. Played three days to very fine business. The six's are the best. — Evelyn Simons, Family theatre, Adrian, Mich. — Transient patronage. Beauty's Worth, with Marion Davies. — Too much drama stuff, although it did fair business. — H. W. Van Noy, Starland theatre. Anderson, Ind. — Neighborhood patronage. The World's Champion, with Wallace Reid. — This picture fell flat. Not near up to Wallie's standard. Didn't please 50 per cent. — E. D. Luna, Cosy theatre, Lin- coln, Ark. — Neighborhood patronage. The Good Provider, with Vera Gordon. — Good picture, but failed to draw. — -H. W. Van Noy, Riviera theatre, Anderson, Ind. — Neighborhood patronage. THE GHOST IN THE GARRET, with Dorothy Gish. — The greatest comedy-drama I have seen on the screen in six years' management. It will cure the grouch, blues, all aches and pains. A cure for all. For three long reels of this five- reel feature I thought the roof was coming off. An uproar from the start of the show to the finish. Little kids came to me before the show and asked, "Any comedy?" We said, "Yes. Keep your seats. All of it is comedy." Get it boys. Book and boost. Prepare for the noise and laughing. — J. W. Baird, Crystal theatre, Pattonsburg, Mo. The World's Champion, with Wallace Reid. — Fair. Reid has made lots of bet- ter pictures. — D. W. Wilson, Wilson the- atre, Rupert, Ida. — Neighborhood patron- age. A Bachelor Daddy, with Thomas Meighan. — Appeals to all classes. Very good family picture. Star at his best. Drew fair. — Mrs. Florence Signor, Martha Washington theatre, Ypsilant:, Mich. — Neighborhood patronage. The Siren Call, with Dorothy Dalton. — Good picture of its kind. Pleased those who like Alaskan dance hall pictures. Splendidly produced on lavish scale. Drew well. — Ross D. Rogers, Mission theatre, Amarillo, Texas. — General pat- ronage. The Sheik, with Rodolph Valentino. — Ran this first Jan. 9-10. On the 10th broke house record of seven years. Brought back on April 3, April 22 and again on Sept. 9th. More business on Sept. 9th than Jan. 9th, April 3rd or April 22nd. — W. G. Sturdivant, Hoyburn the- atre, Evanston, 111. — Neighborhood pat- ronage. Three Live Ghosts, a Cosmopolitan production. — Fairly good program pic- ture. Not a special. — Jack Cairns, Brook- lyn theatre, Detroit, Mich. — Neighbor- hood patronage. The World's Champion, with Wallace Reid. — Fairly good. Not much boxing as expected, but will get by. Wallie is better behind the wheel. — W. Cruick- shank, Classic theatre, Mitchell, Ont. — Neighborhood patronage. Over the Border, with a special cast. — A dandy picture. Beautiful snow scenes. Better than some of Paramount's specials. — Harry Hobolth, Maxine the- atre, Imlay City, Mich. — Small town pat- ronage. While Satan Sleeps, with Jack Holt.— Good. Star popular here. Support good. Story value high. A good crook drama that drew well. — Ross D. Rogers, Mis- sion theatre, Amarillo, Texas. — General patronage. Miss Lulu Bett, with a special cast. — A picture that fell short of being a spe- cial. Although it is good in every way. it doesn't justify its rental or an increase October 14, 1922 EXHIBITORS HERALD 75 in admission. — Bert Norton, Kozy the- atre, Eureka, ,ilL Footlights, with Elsie Ferguson. — Pleased but did not draw. Some thought :t Miss Ferguson's best work for the screen. — Crosby Bros.. Lily theatre. Buf- falo, X. Y. — Neighborhood patronage Travelin' On, with William S. Hart. — Just an average program picture, not the star's best. — D. W. Wilson. Wilson the- atre, Rupert, Ida. — Neighborhood patron- age. Enchantment, with Marion Davies. — Wonderful picture and one that you should play. A picture that will make you regular patrons. Drew fine.— Hunter k Snobble, Regent theatre. Charlotte Mich. — Neighborhood patronage. At the End of the World, with Betty Compson. — Well produced and a good story that pleased a fairly large audience. — Crosby Bros., Lily theatre, Buffalo. N. Y. — Neighborhood patronage. Three Live Ghosts, a Cosmopolitan pro- duction.— A good picture. English set- tings and types make this an out-of-the- ordinary production. Pleased my patrons. — E. L. Franck. Oasis theatre, Ajo. Ariz. — Neighborhood patronage. The City of Silent Men, with Thomas Meighan. — A good program feature, but Meighan was not the real star in the case by any means. — B. A. Aughinbaugii. Community theatre. Lewistown, O. — Rural patronage. The Sheik, with Rudolph Valentino. — A real picture and one that will get them in. Best business I have had for past year and half. It is old. but if you have not played it by all means do so. It gets the money. — J. W. Andresen. Rialto the- atre, Cozad. Neb. — Neighborhood patron- age. The Call of the North, with Jack Holt, t— A fine picture. Pleased my patrons. — Harry Hobolth. Liberty theatre. Mar- lette. Mich. One a Minute, with Douglas MacLean. — An unusually clever comedy and it NORMA TALMADGE and Director Frank Lloyd discussing a scene for "The Voice of the Minaret," a First National feature. went over well with a regular Saturday patronage. — E. H. Brient, Illinois the- atre, Centralia, 111. — General patronage. Beyond the Rocks, with Gloria Swan- son. — Lost money on this. We paid as much for it as we did for The Sheik, thinking that the two stars would draw the crowd, but we only played to 207 adults and IS children. It sure takes something besides two good stars and some gorgeous gowns to draw my folks in. Wholesome story, but worth very little above the average program picture price. — A. N. Miles. Eminence theatre, Eminence. Ky. P. S. — As I finished the above I re- ceived a letter from my sister, who lives in Akron. Ohio, and I would like to tell my fellow exhibitors what one patron thinks. These are her words, verbatim: '*I see by the local paper that just came in that you have 'Beyond the Rocks' billed. I am sick of seeing press state- ments of that lot of junk and Gloria's marvelous gowns. I went about ten days ago to see it. because everybody was so crazy about it. Why shouldn't it be wonderful? Any old frump could have their picture made with that background and the effect would have been marvel- ous. Sea. mountains, desert. English country life, Versailles, and before you realized the star had on a different dress it was out of sight. Wish I had stayed home and saved my money. "Two sweet, clean plays I have seen and would recommend are Viola Dana in 'Seeing's Believing' and Marion Davies in 'Beauty's Worth.' Also Thomas Meigh- an in 'A Bachelor Daddy.' " This is an outside view, but it's outside views that all of us really want. I'm not knocking Beyond the Rocks particularly. It will make money for some. But I sure wish I had a few more comments from this department before T plaved it. — A. N. Miles. Nice People, with Wallace Reid and Bebe Daniels. — Very p'easing entertain- ment that did satisfactory four-dav busi- ness. Our patrons seemed to like this offering despite the fact that we excluded all children unless accompanied l>v their parents or guardians. Personally, we rather think that bv working this up with the newspaper and having them editor- ially take a rap at our censor board for passing the oictu-e without anv elimi- nations it helped our business. This, of course, was done for propaganda pur- poses. As a whole we are satisfied with the engagement. — Fred S. Meyer. Palace theatre. Hamilton. O. The Education of Elizabeth, with Billie Burke. — Last week was Paramount Week and I disolaved in order: Behold My Wife, Inside the Cup and Affairs of Ana- tol — all three thoroughbreds, which would satisfy any audience, and then Paramount slipped me Education of Elizabeth, a cayuse. as compared to the above three. Reminds me of a cow that gave a nice pail of milk and then set her foot in the bucket. Billie Burke is cute and has a charming manner, if they would only give her a good story and proper di- rector. Why. Mary Pickford. Gloria Swan son. or any of the other top liners would have looked like thirty cents in this story. — T. E. Edmundson. Lyric the- atre. Grangeville. Ida. — General patron- age. The Kentuckians, with Monte Blue - Good picture, but no crowd. Can't get them out on first of week shows. — P. J. Burford. Princess theatre. Doniphan, Mo. — Neighborhood patronage. Forever, with Wallace Reid and Elsie Ferguson. — Not a good picture for a small town. Patrons walked out on it. — PHHBnHHHHnMBI | Any More I "Glad I Nights"? I § CHICKENS (Paramount), with 1 H Douglas MacLean. — "Well, durn g B my old hide if them chickens didn't It g lay eggs faster than Mirandy can H | talk; and I'll 'low that wuz a durn B jj good show." Thus the old fellow, H g who kept his long legs in the aisle — g and whose wife refused to remove H U her bonnet, spoke (they were on S I their first movie jaunt) and I think 1 § he hit it just right m We also played Baby Peggy in 1 1 "The Little Rascal," and she surely 1 jg brought down the house, figura- M g tively, literally and completely. ■ g This made one of those glad-I-am- g g an-exhibitor evening s. — Philip 1 g Rand. Rex theatre. Salmon. Idaho. I Harry Hobolth. Maxine theatre. Imlay City. Mich. — Small town patronage. The Bonnie Brier Bush, with a special cast. — Very good program picture. The younger generation liked it. — Clark & Edwards. Palace theatre. Ashland, O. — Neighborhood patronage. The Kentuckians, with Monte Blue. — Proved satisfactory to good business. — Giacoma Bros.. Crystal theatre, Tomb- stone. Ariz. — General patronage. Beyond the Rocks, with Gloria S.vaii- son. — Disappointed with this one. Did not draw as well as I had expected. Some patrons kicked. — Miss Whitehead, Capitol theatre. Eaton Rapids. Mich. — Neighbor- hood patronage. A Wise Fool, with James Kirkwocd. — A good picture with a good moral and pleased the majority. Kirkwood does some wonderful acting in this one. — P. G. Held. Sterling theatre, Fairmont, Neb. — Neighborhood patronage. The Great Impersonation, with James Kirkwood. — Very good highbrow picture, but the highbrows who clamor for good pictures never see good pictures. — Clark & Edwards. Palace theatre, Ashland, O. — Neighborhood patronage. The Inside of the Cup, a Cosmopolitan production. — I can't see that 100"^ stuff in this one. Picture not worth increase in rental and did not please over 50°^. Raised admission and was sorry of it after I saw the picture. — H. J. Trainer, Pastime theatre. Blue Mound. 111. — Neighborhood patronage. The Whistle, with William S. Hart- Paramount Week. Did not draw as well as most Harts. Extra hot Saturday night. Good picture. — Johnson Bros.. Johnsonian theatre, Ripley. N. Y. — Small town patronage. Proxies, a Cosmopolitan production. — Interesting crook melodrama in seven reels that will please if you can get them in. Title against it Doubt if you can make a cent with it. — Philip Rand. Rex theatre. Salmon. Idaho. — General patron- age. Something to Think About, A Cecil B. DeMille production. — Played this a little late but did good business anyway. Patrons well pleased. — Guy S. Goodrich, Grand theatre. Grand Ledge. Mich. — Neighborhood patronage. Beyond the Rocks, with Gloria Swan- 76 EXHIBITORS HERALD October 14, 1922 son. — The women liked it, but it did not please the men. Good picture of its kind. Drew better business than we have been getting, partly due to cooler weather. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. Behold My Wife, with a special cast. — Paramount Week. Drew fine business on extra hot night and pleased them. — Johnson Bros., Johnsonian theatre, Ripley, N. Y. — Small town patronage. Flying Pat, with Dorothy Gish. — De- lightfully funny tale of newlyweds and aviation put over in Miss Gish's Chaplin- esque style. By long odds, best come- dienne on the screen — Gem theatre, Peoria, 111. — Neighborhood patronage. Remodeling Her Husband, with Dor- othy Gish. — A comedy drama that will please most any audience. Dorothy Gish a safe bet here. — P. G. Held, Sterling theatre, Fairmont, Neb. — Neighborhood patronage. The Frisky Mrs. Johnson, with Billie Burke. — Lay off of this one. The ex- change picked this one for me. Did not stay around to meet my patrons coming out. No business. — G. G. Fleser, Creston theatre, Grand Rapids, Mich. — Neighborhood patronage. The Wife Trap, with Mia May.— Rot- ten. They killed the Paramount Week tor me by sending this to me on the opening night. — R. S. Moore, Gem the- atre, Snyder, Okla. — Neighborhood pa- tronage. Behold My Wife, with a special cast. — Give us more of this type. — Crosby Bros., Lily theatre, Buffalo, N. Y. — Neighbor- hood patronage. Midsummer Madness, with a special cast. — Good all around picture, with a moral. Mistitled but my patrons en- joyed it. Drew fair. — W. J. Thompson, Alsieum theatre, Northville, Mich. — Neighborhood patronage. The Whistle, with William S. Hart.— An industrial drama wherein the hero's little son is killed by the unprotected machinery of the big factor}-. This makes the father plot revenge and he steals the little son of his employer, brings him up only to give him back to his parents because of the deep love of the mother for the lost child. While it is a fine play. it is sad throughout and therefore dis- appointing to the usual Hart fans, who want him in westerns. — Philip Rand, Rex theatre, Salmon, Idaho. — General patron- age. The False Road, with Enid Bennett.— Only a fair program picture. One of the poorest drawing cards I had for some time. My two reel Lloyd Hamilton comedy, Robinson Crusoe, put this show over. — P. G. Held, Sterling theatre, Fair- mont, Neb. — Neighborhood patronage. Behold My Wife, Always Audacious, The Testing Block, The Gilded Lily.— These constituted my Paramount Week program and everyone was a success, first, in entertainment and second, in box office receipts. What more could I ask? F. E. Sabin, Majestic theatre, Eureka, Mont. — Small town patronage. The Great Moment, with Gloria Swan- son. — Page Mr. Hays ! Why are they per- mitted to send us prints that give us five or six stops at one showing? This point should have a prominent place in the new form of contract. We lost half the house on the fourth stop. — Crosby Bros., Lily theatre, Buffalo, N. Y. — Neighborhood patronage. The Little Minister, with Betty Comp- son. — Absolutely fine. You can't promise too much. Go your limit/ — R. S. Moore, Gem theatre, Snyder, Okla. — Neighbor- hood patronage. Rent Free, with Wallace Reid. — Good Reid picture. Good bizz, but not the kind of a Reid they expect to see. — S. R. Peake, Pastime theatre, Maquoketa, la. — Neighbor- hood patronage. The Sheik, with Rodolph Valentino. — Absolutely the best money getter I have played. Pleased 90 percent. Played two days and should have played three. Used heralds and three sheets. — D. E. Davis, Star theatre, Milford, Mich. — Neighborhood pa- tronage. The Wise Fool, with James Kirkwood. — Beautiful picture of French Canadian out-of-door life. Acting is remarkable. Story sad and slow. The older people thought it was very fine. The younger folks did not come out. It does not draw. It is very hard to know whether to advise book- ing or not. — Philip Rand, Rex theatre, Sal- mon, Idaho. — General patronage. Pathe Nanook of The North, with a special cast. — A wonderful educational feature. Comments were all good. Seemed to hold audience's attention. Two days to good business. — J. E. Hughes, Rialto theatre, Alliance, Neb. — General patronage. The Isle of Zorda, with a special cast. — A good imported picture which closely resembles Monte Cristo in plot. Had to clip out one scene. — B. A. Aughinbaugh, Community theatre, Lewistown, O. — Ru- ral patronage. The Sage Hen, with a special cast. — This is a splendid Western. Not too much gun play. Everybody pleased. If your patrons like a clean Western, this is the picture to get. — W. D. Webb, Star theatre, Corinth, Miss. — Neighbor- hood patronage. The Sage Hen, an Edgar Lewis pro- duction.— This one well liked here. If all westerns were like this we would soon be rid of the censors. — W. E. Patterson, Princess theatre, Hettick, 111. — Small town patronage: Playgoers Tracks, with Bill Patton. — Better than the average western. Did a good busi- ness on a four-day run and everybody liked it. — W. J. Edwards, Virginia the- atre, Los Angeles, Calif. — Transient pat- ronage. Father Tom, with a special cast. — A picture with lovable priest character. A bit of racing. Just the kind of a picture that makes you feel good for showing it. Drew good. — E. E. Edwards, Oakman theatre, Detroit, Mich. — Neighborhood patronage. The Ruse of The Rattler, with T. P. McGowan. — A dandy western. Pleased our people 100 percent. If your patrons like westerns you'll be safe to buy this. - — Mrs. D. C. Turney, Miller theatre, Bonesteel, S. D. — General patronage. Realart Ducks and Drakes, with Bebe Daniels. — A good little picture. All of Bebe's pictures are good that we have run. — E. D. Luna, Cosy theatre, Lincoln, Ark. — Neighborhood patronage. The Sleep Walker, with Constance Binney. — A satisfactory program picture which no one will rave about, yet no one will complain about. — Horn & Morgan, Star theatre, Hay Springs, Neb. — Small town patronage. The Outside Woman, with Wanda Hawley. — About the best comedy-drama we have run. Don't miss this one. Will please any audience. — E. D. Luna, Cosy theatre. Lincoln, Ark. — Neighborhood patronage. The March Hare, with Bebe Daniels. — One of those Bebe comedies that pleases all. Not much to it, but they like them. — Grftfld theatre, Anamosa, la. — Neighbor- hood patronage. Out of the Chorus, with Alice Brady. — Not much of a picture. Star no good to me. Does not draw at all. — E. D. Luna, Cosy theatre, Lincoln, Ark. — Neighborhood patronage. Selznick Reported Missing, with Owen Moore. — Played this two days. Big, excellent comedy in which Moore outdoes himself. Play this and go,-the tjniie. You'll make no mistake. — V. F. S&xton, Fort Plain theatre, Fort Plain, N. Y. — Neighborhood patronage. Gilded Lies, with Eugene O'Brien. — A good picture but drew poor business. October 14. 1922 EXHIBITORS HERALD 77 This is the first time Eugene O'Brien has been shown in this theatre. He is a new star to my patrons. — Joe Restivo, Liberty theatre, Freeman Spur, 111. — Small town patronage. A Divorce of Convenience, with Owen Moore. — Fair program picture and proved worth the money. A little old, but we got by and that is what we need just now, something to get by with. — J. W. Boatwright, Radio theatre, Ozark, Mo. — Neighborhood patronage. The Referee, with Conway Tearle. — Patrons said they like this kind of a pic- ture for a change. Plenty of action and boxing scenes. — E. L. Graef, Opera House, Hcutonville, Wis. — Neighborhood patronage. REPORTED MISSING, with Owen Moore. — Featured in our advertising: "$20 if you don't laugh. $20 if you don't thrill." All walked out laughing, so I won, hands down. I went home and laughed in bed at it. So will you. Entirely satisfied entire bunch that came to see it. — Dan O'Conners, Pipers Opera House, Virginia City, Nevada. Reckless Youth, with Elaine Hammer- stein. — Up to the consistent mark of the star, and a good story. Poorest business we have ever shown this star to, but un- doubtedly due to extremely hot weather, even for Arizona. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood pat- ronage. Evidence, with Elaine Hammcrstein. — Elaine scores but it failed to draw. — H. W. Van Nov, Starland theatre, Anderson, Ind. — Neighborhood patronage. Evidence, with Elaine Hammcrstein. — Fair picture with no drawing power. — Majestic theatre, Reedsburg, Wis. Reported Missing, with Owen Moore. — A picture with thrills, loaded with laughs, and the sort of a picture that makes a person forget there is such a thing as time, as the comedy by this big fellow was simply a scream. Book it and no mistake will be made. — William Noble, New Folly theatre, Oklahoma City, Okla. — General patronage. The Poor Simp, with Owen Moore. — Pleased my patrons and drew well. — W. E. Patterson, Princess theatre, Hettick, 111. — Small town patronage. Under Oath, with Elaine Hammcrstein. — Very good program picture. Hammer- stein well liked here. — T. A. Shea, Palace theatre, McGehee, Ark. — Neighborhood patronage. The Referee, with Conway Tearle. — Tearle had better get some lessons from somebody before he tries to mak an- other picture. Rotten. — H. W. Van Noy, Starland theatre, Anderson, Ind. — Neigh- borhood patronage. The Poor Simp, with Owen Moore. — Poor simp is right. One of the poorest pictures I ever saw. Too much posing. No good. — L. A. White, Majestic theatre, Sherwood, N. D. — Neighborhood patron- age. Clay Dollars, with Eugene O'Brien. — Good comedy and will please the majori- ty.— W. T. Biggs, Unique theatre, Anita, la. — Small town patronage. The Highest Law, with Ralph I nee. — The picture pleased big business. — Wil- liam Noble, Orpheum theatre, Oklahoma City, Okla. The Man of Stone, with Conway Tearle. — This picture and star pleased all my patrons. — Joe Restivo, Liberty theatre, Freeman Spur, 111. — Small town patronage. The Woman's Game, with Elaine liniiiiiiiiiiiiii | Anybody | Know? = Please advise where we can get _ §j the following State Right pictures: jj | "I Am the Law." | "Where Is My Wandering Boy S m Tonight?" 1 "The Birth of a Nation." g "Ten Nights in a Bar Room." § STRAND THEATRE, INC., 1 Kingsport, Tenn. J U P. S. — If these Independents m H care to be patronized why do not 1 |j they let us know where to find 1 m them? liltilillHIIIMlM Hammerstein. — A nice program picture. Pleased most everyone. — E. D. Luna. Cosy theatre, Lincoln, Ark. — Neighbor- hood patronage. The Probation Wife, with Norma Tal- madge. — A very good picture which pleased good business. — William Noble, Broadway theatre, Oklahoma City, Okla. Goodnight Paul, with Constance Tal- madge. — Like all the rest of her old pic- tures. They are all good. — C. H. Simp- son, Princess theatre, Millen, Ga. — Gen- eral patronage. The Marionettes, with Clara Kimball Young. — The Fall season was opened to pleased good business. — William Noble, Broadway theatre, Oklahoma City, Okla. — General patronage. United Artists Little Lord Fauntleroy, with Mary Pickford. — A very beautiful picture, but does not draw as it should. United Ar- tists helped us in every way. Everyone who saw it liked it. The men wouldn't come. Said, "It's a kid picture." As usual, they were wrong. — Clark & Ed- wards, Palace theatre, Ashland, O. — Neighborhood patronage. PICKFORD-FAIR BANKS WEEK.— I ran a Pickford-Fair- banks Week a few weeks ago. Ran POLLY ANNA one day, THE MARK OF ZORRO two days, THE LOVE LIGHT one day. Did good business the entire week. 7 hey are all good pictures and the audi- ence liked them. Some exhibitors ought to wake up to the value of repeating a good picture. It has always paid me. Go to it, boys. — W. G. Sturdi- vant, Hoyburn theatre, Evanston, III. Way Down East, a D. W. Griffith pro- duction.— Picture good, but rental or per- centage too high. I can't see why United Artists are so high with their pictures. Have shown better for less money. No more United Artists pictures at that price for mine. — Henry Saubers, Fad theatre, Fairfax, S. D. — Neighborhood patronage. Little Lord Fauntleroy, with Mary Pickford.— One of Mary's best pictures, but appeals only to women and children. Will make some money if played on percentage arrangement, but not at United Artists rental. You will probably lose what you make on Way Down East on Little Lord Fauntleroy and The Three Musketeers. — Bert Norton, Kozy theatre, Eureka, 111. His Majesty the American, with Dong- las Fairbanks. — This did not take very well with my trade. Put me in mind of a serial. Too much foreign atmosphere. Film in bad condition. Very poor paper. — W. P. Perry, Rialto theatre, Cheye nne Wells, Colo. — Small town patronage. Orphans of the Storm, a D. W. Grif- fith production. — Picture pleased and drew well, although not in a class with Way Down East as a box office attrac- tion.— C. F. Hansen, New Lyric the- atre, Redfield, S. D— Neighborhood pat- ronage. Way Down East, a D. W. Griffith pro- duction.— A splendid production from every angle. Pleased everyone, but the money all went to the distributor. — B. A. Aughinbaugh, Community theatre, Lew- istown, O. — Rural patronage. Little Lord Fauntleroy, with Mary Pickford. — Not worth the money. Pleased 75 percent.— Harry Hobolth, Liberty theatre, Marlette, Mich. Little Lord Fauntleroy, with Mary Pickford. — This picture may appeal to someone that never saw a picture before. Charged 25 and 50 cents. Ought to be 10 and 20 cents. United Artists classifies this with Way Down East in order to get their price. There is where they soak the exhibitors. — Henry Saubers, Fad theatre, Fairfax, S. D.— Neighborhood patronage. Universal The Storm, with a special cast. — A great drawing card. Played to good houses for a week's run and satisfied patrons. — Samuel Harding, Liberty the- atre, Kansas City, Mo. — General patron- age. The Storm, with a special cast. — Can't say too much for this one. Go after it, as the picture is there. More comments on this one than on any picture I ever ran. Drew like a mustard plaster. — Har- ry Angell, Croswell theatre, Adrian, Mich. — Neighborhood patronage. The Storm, with a special cast. — Ex- cellent in every respect. Played three days to fine business. — W. G. Sturdivant, Hoyburn theatre, Evantston, 111. — Neigh- borhood patronage. The Storm, with a special cast. — Ex- quisite picture. Pleased capacity busi- ness for entire week. — William Noble, Criterion theatre, Oklahoma City, Okla. Caught Bluffing, with Frank Mayo. — Very good picture. Good biz. — James Zartaludes, Yale theatre, Sapulpa, Okla. — Neighborhood patronage. The Loaded Door, with Hoot Gibson. — Gibson always a winner for us. This one especially good. Lots of comedy and plenty of action. We use Gibson and Mayo on serial nights and find it makes a dandy program.- — Idle Hour theatre, St. Charles, 111. Across the Dead Line, with Frank Mayo. — Audience well pleased. Mayo is a good drawing card. — Edw. W. Werner, Windsor theatre, Canton, Ohio. — Neigh- borhood patronage. The B ear Cat, with Hoot Gibson.- — ■ Just a program picture. Some said his poorest picture. — A. J. Steggall, Opera House, Fayette, la. The Fox, with Harry Carey. — A fine Westerner and drew the best house this season. — G. F. Rediske, Star theatre, Ryegate, Mont. — Small town patronage. The Galloping Kid, with Hoot Gibson. — Good picture. We sure do get plenty of whistling and screeching from the kids in audience. — James Zartaludes, Yale theatre, Sapulpa, Okla. — Neighbor- hood patronage. The Guttersnipe, with Gladys Walton. 78 EXHIBITORS HERALD October 14, 1922 — Too bad they put such stuff up to our little favorite. This kind will please about 30 percent. She is far above such picture as this. Drew well, but did not take. — R. G. Stanley. Crystal theatre, Crystal River, Fla. — Neighborhood patronage. Afraid to Fight, with Frank Mayo. — Wish I had ran it three days instead of one. Good action and plenty of comedy. Dandy photos. Drew good. — Harry An- gell, Croswell thetare, Adrian, Mich.— Neighborhood patronage. Red Courage, with Hoot Gibson. — Hoot has a dandy good story here, with some unique characters to support him. Bound to please anywhere. — Gem the- atre, Peoria, 111.— Neighborhood patron- age. Wild Honey, with Priscilla Dean. — Wonderful production. If exploited right will make big money, and your patrons will go out satisfied. — H. E. Swan, Em- press theatre, Kearney, Neb. — Neighbor- hood patronage. Moonlight Follies, with Marie Prevost. — Very silly flapper story apparently written to show off Prevost's naked legs. Unfit for children. — Gem theatre, Peoria, 111. — Neighborhood patronage. The Devil's Pass Key, with Eric Von Stroheim. — Have been dodging this for a year, but made me run it in prestige of the star's work in Foolish Wives. But the posters advertising Von Stroheim's picture — which people expecting to see him— misrepresented, as he is only di- recting, and people disappointed. — Chas. Blaine, Morgan theatre, Henryetta, Okla. — General patronage. Conflict, with Priscilla Dean. — Picture was good, but peopie here do not care for her and no drawing power. Her last picture for me. — A. J. Steggall, Opera House, Fayette, la. Once to Every Woman, with Dorothy Phillips.— A little old, but that didn't stop them from coming in. Had a good house and deposited a few dollars in the bank after paying the bills. Universal don't take it all. — G. F. Rediske, Star theatre, Ryegate, Mont. — Small town patronage. Afraid to Fight, with Frank Mayo. — If you want action you get it here. A very good subject for a house where Western and fight pictures draw. Has one of the best prize fights you'll ever see on the screen. — H. E. Swan, Empress theatre, Kearney, Neb. — Neighborhood patronage. Headin' West, with Hoot Gibson. — No posters needed. Just mention Hoot and they are all here. Play this one up. Big business. Will please all — R. G. Stanley, Crystal theatre, Crystal River, Fla. — Neighborhood patronage. Kissed, with Marie Prevost — Comedy and a real plot. Dandy entertainment. Title draws. Clean picture. Drew good. — Vernon Locey, Temple theatre, How- ell, Mich. — Neighborhood patronage. Wild Honey, with Priscilla Dean. — Better than I expected from the reports. It is a South African story, most of the scenes being out-of-doors on the Veldt. The heroine is lost, kidnapped by a ruffian and rescued by an English engi- neer after many fairly exciting incidents. The last reel, showing the blowing up of the dam and the rushing waters tear- ing through the narrow canyon, is very fine. In fact it's the whole picture. Uni- versal missed a big chance in not show- ing wild animals prowling around the camp at night. That fact was told in Un- titles only. If you can get this at a figure so that you won't have to play piiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiu J But That's 1 | the Point jj I would suggest that this depart- jj g ment of the "Herald" be titled g g "What I Think of the Picture (and g g What It Did for Me)" instead of g B "What the Picture Did for Me." jj B When we speak of "What the g jj Picture Did for Me" we naturally g B think of box office receipts. Per- g g sonally, and I believe- many other g H exhibitors are of the same mind, I g jj am not so much interested in how g g many paid admissions there were, jf B The things we want to know are: g g The stability of the picture for g B small town, neighborhood or tran- g g sient, how it was received by the g g patrons, what kind of a story and g H condition of film. B Many a good picture gets a slim g g report because box office receipts g g were small, due to local conditions g g that particular night, and many g g poor pictures get good reports be- B g cause box office made a showing g g because it so happened that people g g in the neighborhood were in the B g show-going mood that particular B jj night. B I believe if the exhibitor was g B asked what he thinks of the picture B B he would feel more inclined to g B make reports than when he was B B asked "What did it do for you?" g B because sometimes it does so little B B that he feels too blue to say any- g g thing about it. jj What do you think of the sug- g B gestion, "Herald" and Fellow Ex- B g hibitor? MRS. A. HALL, Dupo theatre, B Dupo, 111. J | REPLY:— "What the Picture Did for g = Me" is known throughout the industry as = = the copyrighted title of the original, big- B g gest and best exhibitor report department, g g Change would produce a confusion ex- j§ = pensive to contributors in terms of service, g g In view of the fact that its phenomenal = = growth has been a direct result of exhibitor g g interest in box office values, and that the m fg great majority of reports concern no other g | j phases of pictures discussed, we dc not B g believe a majority of contributors will con- B g sider such change warrantable. imiiniig^^ it at your top price, all right. If you have to charge the limit it may disap- point.— Philip Rand, Rex theatre, Sal- mon, Idaho. — General patronage. The Scrapper, with Herbert Rawlinson. — A good one with plenty of pep. Will please all. — R. G. Stanley, Crystal thea- tre, Crystal River, Fla. — Neighborohod patronage. Colorado Pluck, with William Russell. — Excellent picture. Gave Russell a good stand-in here. Should be good any place. — Fred Glass, Lincoln theatre, Elm Creek, Neb. — Neighborhood patronage. Step On It, with Hoot Gibson. — Stand them up on Hoot Gibson's pictures. Has Mix backed off the boards. This is a speedy one. Full of action. — Mrs. Jack Kulms, Burton theatre, Grand Rapids. Mich. — Neighborhood patronage. Don't Get Personal, with Marie Pre- vost.— Good program picture and seemed to please. — J. W. Boatwright, Radio thea- tre, Ozark, Mo. — Neighborhood patron- age. Dangerous Little Demon, with Marie Prevost. — This little star takes well here. Pleased a good Saturday night crowd. — R. G. Stanley, Crystal theatre, Crystal River, Fla. — Neighborhood patronage. Red Courage, with Hoot Gibson. — My first one of this star, and think he will draw extra business next time. Every- body was well pleased — the regular Wednesday night crowd. — G. F. Rediske, Star theatre. Ryegate, Mont. — Small town patronage. The Guttersnipe, with Gladys Walton. — Good picture, but picture is all that you could call it. Story jumps around so much that you can hardly follow story. Poorest Walton yet, but we think Wal- ton's all good. — J. W. Boatwright. Radio theatre, Ozark, Mo. — Neighborhood pat- ronage. THE STORM, with a special cast. — Simply knocked them cold with this Jewel. Three days to the biggest business of the season. Burned fusees (giving out a bright red light) in front and on top of my theatre. Attracted patrons in all directions. You can't go wrong on this subject, no matter how high the rental. Boost it and you'll get the crowds. — H. E. Swan, Empress theatre, Kearney, Neb. The Trap, with Lon Chancy. — Good Northern picture, but a trifle too strong for women. Lon Chaney does some good work, however, and where they like his pictures this should go good.— Bert Norton, Kozy theatre, Eureka, 111. Reputation, with Priscilla Dean. — A heavier picture than Outside the Law, and probably just as well enjoyed by our patrons. When it comes to facial ex- pression Miss Dean is there. This is a rather old picture, but film in good condition. — Horn & Morgan. Star thea- tre, Hay Springs, Neb. — Small town pat- ronage. Nobody's Fool, with Marie Prevost. — Here you are, boys! A barrel of fun! Another Marie Prevost laugh producer. Clean, laughable comedy-drama with clever titles. Best play in a long time. Book it. We put on Brownie, the won- der dog in Some Class with this and the children went wild over it. Here is a good combination for any night. — Philip Rand, Rex theatre, Salmon, Ida. — Gen- eral patronage. Man to Man, with Harry Carey. — A high class Western at one-third the cost of lots of so-called specials. Did a larger gross on this in two days than lots of big(?) specials. They applauded. — Clark & Edwards, Palace theatre, Ashland, O. — Neighborhood patronage. Trimmed, with Hoot Gibson. — Good Western. All Gibson's a good bet for here. — S. R. Peake, Pastime theatre, Ma- quoketa, la. — Neighborhood patronage. Afraid to Fight, with Frank Mayo. — Another good Mayo. Very good fight in this one. Pleased the majority. — J. W. Andrescn. Rialto theatre, Cozad, Neb. — Neighborhood patronage. Sure Fire, with Hoot Gibson. — Another fizzle from Universal. Bought this on the strength of what Brother Exhibitors re- ported in this department, but it won't do. No comedy, no action, no acting, dark photography, just five reels of "posing." — W. P. Perry, Rialto theatre, Cheyenne Wells. Colo. — Small town patronage. Man to Man, with Harry Carey. — Pretty good Western, but did not draw. — S. R. Peake, Pastime theatre, Maquo- keta, la. — Neighborhood patronage. Red Courage, with Hoot Gibson. — Our first Hoot Gibson, but we intend to run more of these, as they are the kind our October 14. 1922 EXHIBITORS HERALD 79 patrons want. Ran this to good crowds with revival meeting opposition. — C. H. Lyman. Moon theatre. Spencer, Neb. — General patronage. Vitagraph Bring Him In, with Earle Williams. — Certainly brought the crowds in for us. Good story' which seemed to please everyone- It's a good buy. — W. Cruick- shank, Classic theatre, Mitchell, Ont. — Neighborhood patronage. Steelheart, with William Duncan. — Just the right kind of a picture for work- ing class, neighborhood house. Sure to please 'em. — Gem theatre, Peoria. 111.— Neighborhood patronage. The Son of Wallingford, with a spe- cial cast. — Good picture and interestingly different from usual run of pictures. No draft at box office, however. — Majestic theatre. Reedsburg, Wis. The Courage of Marge O'Doone, with a special cast. — Although pretty old. I thought I had got hold of a good one here, but it did not come up to expecta- tions. This is not worth any more than an ordinary program picture and not as good as most of them. — H. J. Trainer. Pastime theatre. Blue Mound, III. — Neighborhood patronage. Single Track, with Corinne Griffith. — Very good to fair business. Should suit any audience. It's worthy of your con- sideration. — W. Cruickshank, Classic theatre, Mitchell, Ont. — Neighborhood patronage. Too Much Business, with a special cast. — This is a real good comedy. High class in every respect. My audiences liked it very much. Run it if you have not. — W. G. Sturdivant, Hoyburn theatre. Evanston. 111. — Neighborhood patronage. The Little Minister, with Alice Cal- houn.— Good, pleased 90 per cent. — E. C. Porter, Electric theatre. Coffey, Mo. — Neighborhood patronage. A Woman's (Virgin's) Sacrifice, with Corinne Griffith. — Star draws well here, but this picture is not up to Miss Grif- fith's standard. Story is rather far- fetched.— E. H. Brient, Illinois theatre. Centralia, 111. — General patronage. God's Country and the Woman, with a special cast. — Here is a reissue that is a surprise. Played it first run and lost money and it has played this city four other times. Brought back last week and cleaned up. Broke all house records for 18 months. — E. C. Jarirs. Orpheum thea- tre, Lansing, Mich. — Transient patron- age. Divorce Coupons, with Corinne Grif- fith.— Excellent program picture. Better than most specials. Played to capacity and had many compliments passed on picture as they went out. You cannot go wrong on this one. — O. H. Giese, Wildey theatre, Edwardsville, 111. — Neighbor- hood patronage. The Sporting Duchess, with Alice Joyce. — Not as good as I had expected. First half of this seven-reel feature was tiresome to my audience but they en- joyed the last half. — Arthur Names, Strand theatre, McCracken, Kan. — Small town patronage. Flower of the North, with Henry Wal- thall and Pauline Starke. — Here is a beautiful picture of the great Northwest in Summertime. Fine scenery and good acting. All liked it very' much. Run it if you have not. — W. G. Sturdivant, Hoy- burn theatre, Evanston, 111. — Neighbor- hood patronage. The Courage of Marge O'Doone, with Pauline Starke. — Pretty good Curwood story. A large part of the photography is very dark night stuff. Otherwise, the picture is all to the good. Did not draw I Here You | Are 1 f Please put this where they will m I get it. |§ Why do they print one-sheets for 1 1 comedies that look more like a H H drama than a comedy? It's a shame S g to put out such stuff. Why don't 1 H they pick a good comedy scene and % g make a good comedy poster? J When we have a comedy we S m want the public to know it as they g m pass by. M We ran a comedy entitled "The S m Painted Hero." The one-sheet I H looked as if some one was going to m M get murdered with an ax, a killing jj g drama. 2 What we want is better comedy == 1 one-sheets, that look like comedy. S §§ Pick the best scenes. | WILLIAM THATCHER. Royal theatre, Salina, Kan. tor me. — P. G. Vaughan. Royal theatre, Lee's Summit, Mo. — Neighborhood pat- ronage. No Defense, with William Duncan. — Much better than Steelheart. Full of pep, and a story that holds the interest. One of Duncan's best. — Gem theatre, Peoria. 111. — Neighborhood patronage. The Silver Car, with Earle Williams. — This show pleased my audience. — A. Names. Strand theatre, McCracken, Kan. — Small town patronage. The Heart of Maryland, with Catherine Calvert. — Splendid picture, although rent a little high for this size town. Received several comments from patrons on this one. — W. E. Patterson. Princess theatre. Hettick. I1L — Small town patronage. Steelheart, with William Duncan. — My first Duncan picture, and if they are all like this one I think I will run some more. Pleased 100 percent. — E. C. Porter. Electric theatre, Coffey, Mo. — Neighbor- hood patronage. Moral Fibre, with Corinne Griffith. — Just fair business on this. Rather a weak story. The moral saves a few of the scenes in first part. — W. Cruickshank. Classic theatre, Mitchell, Ont. — Neigh- borhood patronage. The Broadway Bubble, with Corinne Griffith. — The people liked this show very much. — A. Names. McCracken, Kan. — Small town patronage. Flower of the North, with a special cast. — Advanced the price on this one and everyone satisfied. — W. E. Patterson. Princess theatre. Hettick, III. — Small town patronage. State Rights Where Is My Wandering Boy Tonight? (Equity), with a special cast. — Credit to the state right market. Especially suited to the small town. The 24 will get extra money. Played two days to very good business. — C. B, Hill. Diamond theatre. Lake Odessa. Mich. — Neighborhood pat- ronage. Penny o' Top Hill Trail (Federated), with Bessie Love. — Bessie Love pleased in this picture. Large patronage. — Wil- liam Noble. Broadwav theatre, Oklahoma City, Okla. Girls Don't Gamble (Schwab), with David Butler. — This is our third David Butler picture. All of them good, but none draw very well. — Johnson Bros.. Johnsonian theatre, Ripley, N. Y. — Small town patronage. Burn-'em-Up Barnes (Affil.-Dist.). with Johnnie Hines. — A credit to the state right market. Speed and action, if that's what you want. Something differ- ent. Good box office attraction. — G. L. Wilier, Franklin theatre. Grand Rapids, Mich. — Neighborhood patronage. I Am the Law (Affil.-Dist.), with a special cast. — Wonderful picture to ex- ploit, and will please everyone you cau get in to to see it — Geo Cruzen, Em- press theatre. Hastings, Neb. — General patronage. Where Is My Wandering Boy Tonight? (Equity), with a special cast. — Very good picture and brought them out to capacity. Patrons well pleased. — M. L. Pearson, Regent theatre. Hastings. Mich. — Neigh- borhood patronage. Ashamed of Parents (Warner Bros), with a special cast — A good program picture. Made just about enough to pay rental on it. Had it for two days. Had to cut it after the first one. No box office value. — Chas. Blaine. Morgan theatre, Henryetta. Okla. — General patronage. Love's Young Dream (Brott). with George Brott. — George Brott appeared in person and attracted considerable pat- ronage.— Jake A. Spicwark. Strand thea- tre, N. Towanda, N. Y. — Neighborhood patronage. The Deserted Wife (Brott), with George Brott. — George Brott appeared in person and attracted considerable pat- ronage.— Jake A. Spicwark. Strand thea- tre. N. Towanda. N. Y. — Neighborhood patronage. Where Is My Wandering Boy Tonight? (Equity), with a special cast. — Packed the house the first day — only a few full seats the second day. This picture de- pends on title mostly, and not as big as represented. Good business for one day. — Chas. Blaine. Morgan theatre, Henry- etta. Okla.— -General patronage. Western Pep ( Pioneer), with William Fairbanks. — A very good little western with story just enough different to make it interesting. — Gem theatre, Peoria. 111. — Neighborhood patronage. I Am the Law (Affil.-Dist), with a special cast. — One of the best pictures you can find. Every foot of it is good. Alice Lake alone is worth the price of the production. Wonderful puller, and action all the time. — J. Cleve Scott, Prin- cess theatre. Huntington Beach, Cal. — Neighborhood patronage. School Days (Warner Bros.), with Wesley Barry. — Real good. One that will please everybody. Nice story. Pho- tography fair. Drew good for two days. Second day better than the first. — Hun- Dustin Famum in his latest Fox feature. "The Yoseroite Trail.'* 80 EXHIBITORS HERALD October 14, 1922 in & Snobble, Regent theatre, Charlotte, M ich. — Neighborhood patronage. The Rounding Up of the Law (Ay- won), with Big Boy Williams. — Pleased big business. — William Noble, Majestic theatre, Oklahoma City, Okla. Where Is My Wandering Boy Tonight? (Equity), with a special cast. — Played this for two days and did a good busi- ness. This is a good picture, good enough to play in any theatre. It is clean in every respect. — P. G. Held, Sterling thea- tre, Fairmont, Neb. — Neighborhood pat- ronage. A Western Demon (Pioneer), with William Fairbanks. — As good an any Mix I ever played. Good business. Star has arrived, here. Don't be afraid of this series. — A. D. Stanchfield, Rac theatre, Ann Arbor, Mich. — Transient patronage. I Am the Law (Affil.-Dist.), with a special cast. — A picture that's worth all of five other so-called specials put to- gether. It's a truly good picture, with good story and good acting through the seven reels. Will make you money. — Chas. Blaine, Morgan theatre, Henry- etta, Okla. — General patronage. The Days of the Buffalo (Miller Bros.) with Lester Cuneo. — Very good. Picture gave good satisfaction. Good business for a rainy night. — C. L. Reid, Electric theatre, Lorimor, la. — Neighborhood pat- ronage. The Broken Spur (Arrow), with Jack Hoxie. — One of the star's best. Plenty of new stunts in this one. A real thriller. Drew very good. — Mrs. D. A. Alexander, Orpheum theatre, Ionia, Mich.— Neigh- borhood patronage. The Fall of Babylon (Griffith), a D. W. Griffith production. — Wonderful pic- ture, that's what my patrons say. The t tie will get any exhibitor money and the picture will back it up. I had good business on this one. It looked like old times. — C. H. Simpson, Princess theatre, Millen, Ga. — General patronage. The Birth of a Nation (Griffith), a D. W. Griffith production. — We did pretty well with this, playing it on percentage. Charged 25c and 50c admission. — E. L. Graef, Opera House, Hortonville, Wis. — Neighborhood patronage. The Passing of the Oklahoma Outlaws, with a special cast. — An old state right feature in six reels. New print in good shape. Wonderful lobby display of guns and photos. Did a big business for two- day run. Could not take care of them on opening day. 108 in shade. Played it on percent. Pleased about 80 percent. If you play it, put a good two-reel comedy with it. Don't advance price. Feature is for the middle class house but will go good in the small towns in most any class of house. You will make no mis- take in showing it but don't expect too much of the picture. Will get you money and satisfy. We had no kicks but some of my people expected more. Will get by O. K. with a good comedy. — Wm. Thatcher, Royal theatre, Salina, Kan. Eyes of the World (Clune), with a special cast. — Lay off. Have just finished run and print in terrible condition. Lyons sent return express attached collect. Bought as a reissue from 9 to 7 but the two reels just naturally came out all through the season. Am not generally a kicker, but this picture has pulling power and will send them out knocking. — C. R. Biechler, Isis theatre, St. Johns, Mich. oerials In the Days of Buffalo Bill (Up- started off good — Geo. Cruzen, Empress theatre, Hastings, Neb. — General patron- age. In the Days of Buffalo Bill (U.), with Art Accord. — Second episode. Held up fine. Not quite enough action to suit the kids. Our opinion: Great, wonderful pho- tography. Watch for report on next epi- sode.— Idle Hour theatre, St. Charles, 111. The Timber Queen (Pa the), with Ruth Roland. — On the third episode and hold- ing up dandy. Print is fine and photog- raphy excellent. Many favorable com- ments.— Geddes & Weber, Princess thea- tre, Chelsea, Mich. — Neighborhood pat- ronage. Go -Get -'em Hutch (Pathe), with Charles Hutchison. — Played third epi- sode last night to full house. Everybody wild here about this star's latest serial. It is getting better in every episode. Don't be afraid of this one. Book it and say it is Hutch's best. Enough said — W. D. Webb, Star theatre, Corinth, Miss. — Neighborhood patronage. Winners of the West (U.), with Art Acord. — Just finished this and I con- sider it a very common serial. No draw- ing power. — Victoria theatre, Cuthbert, Ga. — Neighborhood patronage. Perils of the Yukon (U.), with Wil- liam Desmond. — Not as well liked as Winners of the West. Started good, but flopped terribly on Episode Five. Epi- sode Six looked better. Hope it doesn't crash altogether. — F. E. Sabin, Majestic theatre, Eureka, Mont. — Small town pat- ronage. The Purple Riders (Vita.), with a spe- V TULiy MARSHALL f'7o» M.vuch Business" 7k ;.. Star Producer , Remarks Exhibitor ... Name of Theatre « Transient or Neighborhood Pst- ronage . City Stats to get a good laugh. Book Semon Com- edies. Well liked here. — L. A. White, Majestic theatre, Sherwood, N. D. — Neighborhood patronage. Snub Pollard Comedies (Pathe).— Hal Roach's single reel "Snub" and other comedies seem to be in a class above all others for clever fun. We have used them for years. — Gem theatre, Peoria, 111. — Neighborhood patronage. Vod-a-Vil Movies (Spanuth). — This makes a good extra reel, if you do not run them too often, but you must have proper vaudeville music to put them over. — T. E. Edmundson, Lyric theatre, Grangeville, Ida. — General patronage. Around Corners (U.), with Brownie. — Actually heard some one laugh while this was being shown, and was very much surprised. However, the next day the mystery was explained when I learned that a newly-married couple in the audience were furnishing the enter- tainment. This dog is clever, we have to admit that; but most of his two- reelers are like a circus. When you see one, you've seen 'em all. — W. P. Perry, Rialto theatre, Cheyenne Wells, Colo. — Small town patronage. HOT OFF THE PRESS (Pathe) with Snub Pollard. — If you want a real good one-reel comedy with this star at his best, get this one. We use a one-reel Snub Pollard comedy and a one-reel AESOP'S FABLES on one of our serial nights, making only a four-reel program. Everybody seems to like this short program better than a program of 6 or 7 reels. It is nearly always our biggest night from a box office standpoint. If you have never played any of these cartoon FABLES, by all means do so. They will do the rest. Your patrons will always want them.— W. D. Webb, Star theatre, Corinth, Miss. The Fall Guy (V.), with Larry Semon. — Good comedy but not up to Semon standard. — H. G. Stettmund. Jr., Odeon theatre. Chandler, Okla. — General pat- ronage. I Do (Asso.-Ex.), with Harold Lloyd. — Have shown Lloyd's three-reelers, but they have nothing on this. It's a won- der. I defy anyone to keep a straight face. Kids all stayed for second show. — Ralph R. Gribble, Grand theatre, New Hamburg. Ont„ Can. — Neighborhood patronage. Cops (F. N.l. with Buster Keaton. — Ran this with Marion Davies' latest. The Young Diana. Featured Marion Davies first day and flopped. Featured Keaton's Cops the second and business improved decidedly. It's a knockout. — E. H. Brient, Illinois theatre, Centralia, 111. — General patronage. Hungry Lions and Tender Hearts, (Fox), with a special cast. — This is a reissue Sunshine that you can buy right. Good comedy, with the lions and negroes furnishing a lot of funnv situations. Good film. Paper okay. — W. B. Perry, Rialto theatre, Cheyenne Wells, Colo. — Small town patronage. Poor Boy (Educational), with Lloyd Hamilton. — A comedv riot that can be featured on any bill. Scenes in the church cleverly worked out and a different angle in comedies. Watch them steal it. — C. F. Hansen, New Lyric theatre, Rcdfield, S. D. — Neighborhood patronage. The Gypsy Train (U), with Art Acord. — Art Acord always pleases his audiences. — William Noble, Majestic theatre, Oklahoma City, Okla. Mutts (U.), with Brownie. — Excep- tionally clever dog comedy. Get it. — Majestic theatre, Reedsburg, Wis. Now or Never (Asso. Ex.), with Har- old Lloyd. — My wife (yes, I'm married) laughed so at this that she was ashamed of herself and came in my office and saw most of it through my peep hole. It's good. Don't be afraid. — Ralph R. Grib- ble, Grand theatre, New Hamburg, Ont., Can. — Neighborhood patronage. The Rescue of Lot (Sacred), with a special cast. — These are a good series of Bible narratives that are interesting and instructive. This is a strong church town and in spite of this, these films do not draw two dollars extra. Perhaps they think they know all about the Bible and do not need the pictures. — H. G. Stettmund, Jr., Odeon theatre, Chandler, Okla. — General patronage. Dew Drop Inn (V.), with Larry Se- mon.— Best of the Larry Semon come- dies I have run. Semon has brought me business. When I don't have Semon I have from seven to ten children. When I do have him I get from forty to sixty. — A. Names, Strand theatre, McCracken, Kan. — Small town patronage. The Greatest Achievement in Theatre Organ Building SMITH UNIT ORGAN CO. Manufacturers of High-Grade ELECTRO- PNEUMATIC PIPE ORGANS for Theatre and Home. 413-419 W. ERIE ST. CHICAGO, ILL. The Hulett Adjustable REEL ALARM Standard equipment on two Projectors. $3.00 at your dealers. Send for Circulars Hulett Mfg. Company 4945 No. Whipple St. Chicago, III. CLASSIFIED Five Cents per Word Payable in Advance. Minimum Charge, $1.00 SALESMAN WANTED WANTED — Salesman with experience selling moving picture supplies to exhibitors in Illinois. Indiana or Wisconsin. Give full particulars. Address Box .16 Kxhibitors Herald. WANTED— Salesman acquainted with buyers and who can obtain orders for sales check books, can make favorable commission arrangements with leading Chicago concern in this line. CHI- CAGO SALES HOOK CO.. 3X7 W. Madison St. POSITION WANTED WANTED: Motion Picture Operator wants position. Six years experience. Will guarantee to handle any equipment. References furnished. Edward Craig, lleyworth. Ill THEATRE FOR SALE FOR SALE: Picture Theatre in live Florida town of 3,500. Equipped for both pictures and road shows. Seats 760. No competition. Good reason for selling. $6,000 cash. Write I. on Bur- ton, Live Oak, Florida. f October 14, 1922 EXHIBITORS HERALD 83 EASTMAN POSITIVE FILM with its long scale of gradation faithfully portrays all that is in the negative. It carries quality through to the screen. Eastman Film, both regular and tinted base — now available in nine colors, is identified throughout its length by the words "Eastman" "Kodak" stenciled in black letters on the transparent margin. EASTMAN KODAK COMPANY ROCHESTER, N. Y. 84 EXHIBITORS HERALD October 14, 1922 MAN YORK 141 W. 41st Street BOSTON 65-D Canal Street CHICAGO 12 E. Jackson Boulevard PHILADELPHIA 252 South Broad Street c THEATRE EQUIPMENT New Regent Theatre At Elizabeth, N. J. Opened by Fabian One of the handsomest and best ap- pointed motion picture theatres in this section of the country is the Regent at Elizabeth, N. J., erected at a cost of $500,000, which recently opened. This house forms another link in the New- Jersey chain controlled by the Fabian Enterprises, of which Jacob Fabian, sec- ond vice-president of Associated First National Pictures, Inc., is the head. With a seating capacity of 2,400 and no balcony or gallery, the Regent theatre is declared a model of perfection in mod- ern picture house construction. Its archi- tecture is of the Elizabethan period, as a tribute to the city in which it stands. The auditorium has a stadium, or bleacher effect, which puts every seat on a direct line with the screen, thus eliminating all possible distortion of the picture. There is not a post or pillar in the entire audi- torium. The lobby is broad and spacious and the foyer, with its many exits and dormitories will accommodate large crowds. The building is absolutely fire- proof, the only wooden construction be- ing the floor of the orchestra pit, which is made adjustable so that it can be raised and lowered at will, and the floor of the stage. Every conceivable arrangement for the comfort of the Regent's patrons has been made. There is a rest room, containing a $3,000 set of furniture, a ladies' room and a men's lounge. The rest room is fitted up with the idea that people in Elizabeth will acquire the habit of say- ing: "I'll meet you in the Regent rest room." Boys in uniform will be sta- tioned outside the theatre at all times to guard the automobiles of patrons. Mechanical Elevator Raises Organ to Full View During Concert Among the interesting features of the new Strand theatre, Niagara Falls, re- cently opened by Cataract Amusement Company is the Marr & Colton organ, presided over by George Bouchard. The organ console is placed on a push button controlled elevator which brings the console and organist in full view of everyone in the audience when the mu- sical program is being rendered. Upon completion of this part of the program the elevator descends to the floor level of the orchestra pit which is its normal position. The organ is placed in three sound- proof chambers at the right of the stage, being so arranged and placed as to fill every part of the theatre with its tone. The many new features in connection with the organ have excited much favor- able comment and the method of raising the console into plain view of everyone in the house while the organist is playing has also been received with much interest. Health Week Campaign Offers Tie-up on Theatre Properties October 23 to 30 is Good Health Week. During this period the subject of ventilation and sanitation will be brought to the attention of the public in a national campaign, sponsored by prominent manufacturers and health authorities. Because theatre ventilation and sanitation is closely identified with a movement focusing attention on these features, exhibitors have a natural interest in this drive. And the theatre owner's interest is one of which he can well be proud. For in probably no other institution has the public's health received greater consideration than at the hands of the theatre owner. In the course of theatre operation factors which make for the health and comfort of patrons have received but limited public attention. Good Health Week offers the exhibitor an opportune time to capitalize this important theatre feature. Under the program mapped out by a com- mittee of which G. O. Breidert of Ilg Elec- t r i c Ventilating Company, Chicago, is chairman, mat- ters that pertain to greater health through sanitation, ventilation and heating will be featured on a large scale. The co-op- eration of news- papers, magazines and trade journals throughout the country will be enlisted as well as women's clubs and school officials. Various manufacturing firms are already popularizing the move- ment through use of stickers and seals on their stationery and in cities the various dealers handling the product of these firms will carry special advertisements tying up with Good Health Week. Mayors Issue Proclamations In addition to this local lectures are being planned and efforts will be made to obtain the co-operation of city officials in the form of issued proclamations calling attention to the drive. Local clubs, such as the Kiwanis, Rotary, Chambers of Commerce and the like will be urged to make addresses boost- ing and publicizing the affair. And, accord- ing to the committee, much interest will be aroused through the syndication in news- papers, and publication in national periodi- cals, of stories by eminent physicians and health authorities on relating subjects. With such a campaign arranged it is apparent that Good Health Week is worthy of investigation by every theatre owner in his community. Ventilation will be one of the big features emphasized, particularly as it relates to churches, theatres, assembly halls and other places where a large number of persons gather together. Theatres Are Leaders Motion picture theatres, being a gathering place for millions of persons daily, it is only reasonable that the public is vitally inter- ested in matters which make for health and sanitation while they are in the playhouse. The modern theatre of today is a leader in providing a place of recreation for the pub- lic w here latest equipment and engineering skill have been unselfishly employed toward accomplishing the things at which the Good Health Week campaign is directed. Exploitation of these features in con- nection with the general interest in them created through the activities of the Good Health Week committee should prove of immeasurable value in building further prestige and good will towards the theatre in a community. Too little theatre publicity has been aimed in this direction. (Further information on Good Health Week may be obtained by writing Good Health Week Pro- motion Bureau, Room J04, iog Grand avenue, Milwaukee, IVis.) Award Contract for New L. & T. Theatre Contract for the construction of the new playhouse for Lubliner & Trinz, at Belmont and Lincoln avenues, has been awarded to Harry Kusel, 35 South Dear- born street, Chicago. The new structure will cover a tract 240 by 280 feet. The building will embrace a dance hall and a number of stores and offices. Plans have been prepared by Architect Walter W. Ahlschlager, 65 East Huron street, Chicago. The estimated cost of the project is $1,700,000. Stanley Firm Leases Site for New Theatre A long term lease involving over $2,- 000,000 has been taken by the Stanley Company of America and Guilfords of Philadelphia on property at the broad- walk and Kentucky avenue, Atlantic City, N. J. President Jules E. Mastbaum has an- nounced that the company's architects will proceed immediately with prepara- tion of plans for a theatre to cost $500,- 000 to be one of the finest in the coun- try. Clinton, la.— J. F. Van .Tasell and M. A. Budd have leased the Armory and Swan theatres from The Harland Com- 86 1- X H I B I T O R S HERALD October 14, 1922 Motion Picture Engineers to Meet at Rochester, Oct. 9-12 An interesting program of entertain- ment and papers is promised for the fall convention of the Society of Motion Pic- ture Engineers to be held at Powers Hotel, Rochester, N. Y., October 9 to October 12, inclusive. Papers embracing technical matters and others on more or less general subjects will be presented. In sending out its invitation the com- mittee, of which George A. Blair of the Eastman Kodak Company is chairman, points out that Rochester is not only a beautiful place in which to spend a few days with its many parks, the university and the new Eastman theatre, but is par- ticularly suitable as a place of meeting for the motion picture engineers, as it is a city of great importance to the motion picture industry. Makes Much Film Rochester is recognized as the fore- most producer of photograph and optical goods and it is here that a great part of the film used in the production of mo- tion pictures is made. Through the courtesy of the Eastman Kodak Company and the Bausch & Lomb Optical company, visits will be made to both plants. A trip through Kodak Park, where film is made, is also planned. At Bausch & Lomb demonstrations in their glass plant will be an interesting feature. A tentative program outlined lists the following papers to be presented: Papers to Be Read "Accurate Methods for Expressing the Performance of Lenses," by W. B. Ray- ton; "A Split Aspherical Condensing Lens," by Frank Benford; "A Film Waxing Machine," by John G. Jones; "Pedagogical Motion Pictures," by Carl Anderson; "A Motion Analyzer," by Dr. Herman Kellner; "A New Sensitoineter for the Determination of Exposure in Positive Printing," by L. A. Jones, and J. I. Crabtree; "Practical Effects of Distance of Projection and the Projection Angle on the Screen Image," by F. H. Richard- son; "A Demonstration Model for Show- ing Lens and Condensor Action in the Motion Picture Projector," by Sander Stark; "Heat Absorbing Glasses," by D. E. Sharpe; "Photographs and Motion Pictures by Radio," by C. Francis Jen- kins, and "Printing Exposure and Density in Motion Picture Positives," by L. A. Jones. Harper Theatre Is Located in Rear of Big Business Block The arrangement of the new Harper theatre at Detroit, Michigan is of in- terest because of the somewhat different location of the theatre. As shown in the Harper Theatre Block at Detroit, Mich. view above the playhouse itself extends the entire width of a large business block which stands in front of it. The entrance and lobby to the theatre, however, is through the building in the foreground giving it an L shape. The Harper has a seating capacity of 1,000 and was erected at a cost of ap- proximately $200,000. Among its features is a $20,000 Marr & Colton organ, two Simplex machines, and beautiful lighting effects including dimmers. William H. Clark is managing the Harper which is owned by Karbal & Karbal. Waterloo, la. — The Palace theatre, having been closed for several weeks, has been re-opened. Arthur Heston is manager. Theatre Construction News Exhibitors are invited to report to this depart- ment changes of ownership, neto theatres planned, remodeling contemplated, openings, etc. New Projects Tonopah, Nev. — Mickey Clifford, who has been managing the Casino, has ac- cepted plans for a theatre to be built on the property replacing the former gambling house. * San Rosa, Cal. — J. H. Montgomery and Stuart Kennedy, Los Angeles theatre pro- moters, are conferring with John Gree- ott, local business man, concerning the erection of a new theatre here. * Lockhart, Tex— Col. A. D. Baker is remodeling a two-story brick building in Luling into a motion picture theatre. * Seattle, Wash. — Tentative plans for a new municipal theatre were launched at a recent meeting of civic organizations in the office of Mayor Brown. * Hammond, La. — A $35,000 theatre is proposed for Hammond. Architect Eugene McCormick of Brookhaven, Miss., has been here conferring with the pro- moters. * Fresno, Cal. — Plans have been an- nounced for a new theatre by Kinerna Investment company, which, according to Emil Kehrlein, Jr., will cost $480,000 and will seat 2,600. * Appleton, Wis. — Plans have been com- pleted by H. B. Winters, Manhattan, Kan., for a new theatre to be erected by Niel Duffy, manager of the Elite theatre. It is to cost $70,000. Washington, D. C. — A new theatre is to be erected in the near future, plans for which have been prepared by Milburn Heister Company, 710 Fourteenth street. * Philadelphia, Pa. — A $200,000 theatre is to be erected by Marcus & Benn, 6338 Woodland avenue. Plans for the project have been drawn by H. C. Hodgene, Inc. York, Pa. — Plans for the theatre to be erected by W. C. Shugar, Minersville, have been completed by W. H. Lee, 32 S. Seventeenth street, Philadelphia. Openings OWEN MOORE in his latest Selznick farce, "Love Is An Awful Thing," which is said to surpass "Reported Missing" in humorous situations. South Haven, Mich. — Burrell Tripp has taken over the Centre theatre, which he is redecorating for opening the first week of October. » Fort Worth, Tex.— The Majestic the- atre has been opened once more under the management of O. F. Gould. * Cleveland, O. — Schwartz Brothers, who operate the Manhattan. Crown and Home- slcad theatres, have taken over the Home theatre and opened it. * Elizabeth, N. J. — Elizabeth's newest motion picture house, the Regent, seat- ing 2,000, has been opened by Jacob Fabian. October 14, 1922 EXHIBITORS HERALD 87 F-ILM LAUGHS FROM TOPICS THE SELECTED BY TIMELY FILMS INC. Old King Cole may be a grand old soul. As merry as a dog without a flea ; But he's gotta come through With at least a ton or two If he wants to make a hit with me. — Springfield Union. * * * Teacher — If coal is $15 a ton and you pay the dealer $75, how many tons does he bring you? Willie — A little over 4 tons. Teacher — You know that isn't right. Willie — It ain't right, but they all do it. — "Topics of the Day" Films. * * * Mary had a little lamb, Its fleece was black as tar; She sold it as a bag of coal, And drives her motor car. — Toronto Tele- gram. * * * John Doe — That old fashioned game of "freeze-out" is going to be popular again this winter. Richard Roe — How so? John Doe — The first person who runs out of coal is stuck. — "Topics of the Day" Films. * * * "I called Muriel my precious little pearl last night and it never even drew a smile out of her." "You should have called her your little piece of coal." — Greenville (S. C.) Pied- mont. May — Poor Uncle Jack is so unlucky. He had $15 worth of hard coal put in the cellar. Ray — (with surprise) — Unlucky? May — Yes, he stumbled over the lump and broke his wrist. — "Topics of the Day" Films. "Under Two Flags" Given Colorful Presentation at Its Premiere at Strand A colorful prologue consisting of an Algerian street scene introduced the Universal-Jewel production "U n d e r Two Flag s," starring Priscilla Dean to New York, the premiere presentatio v. being given at the Strand under the directorship of Manager Joseph Plunkett. Crowded houses heralded the advent of the feature, and the newspaper re- viewers were de- cidedly lauda- tory in their com- ments. Don Allen in the Evening World expressed a gen- eral opinion when he said: "By all means sec Priscilia Dean in 'Under Two Flags.' " Universal considers this production its greatest fall publication with the one possible exception, "The Storm," Tod Browning, director of other Dean suc- cesses, supervised production of "Under Two Flags," an adaptation of Ouida's novel. Priscilla Dean Superior Music Increases Profits Oh HOW influential, appropriate, refined pipe organ and orches- tra music is to successful film presentation is recognized. Almost without exception the great chain houses are offering the last word in musical appeal. The most prosperous exhibitors in the business depend not upon films and house, more than upon the universal appeal of a splendid musical background. The Cremona Theatre-Organ represents the highest development in an instrument to properly meet the rigid requirements of the moving picture theatre. Its exclusive fea- tures assure reduced musical outlay and at the same time always elevate the reputation of your house. Where the Cremona is, you have atmosphere, that intangible something that puts pictures across, always present, whether the screen portrays romantic Italy or the sand-swept Sahara. Interesting details of the Cremona and how it is paying dividends for other exhibi- tors are yours for the asking. The Marquette Piano Co. Chicago, U. S. A. ®rcmotia theatre <^rgan Here's Speed For You American Film Company Laboratories are noted for promptness in film printing. We are equipped to handle a million feet weekly. All orders are put in work immediately. Being centrally located we maintain express-train service to all parts of the country. No time is lost in delivery. Write for special prices. Developing Printing Tinting Toning Editing Titling Ordinary film reduced to American Stand- ard Safety Size. (Absolutely fireproof film passed by all fire underwriters). Negatives stored without charge. Write for full particulars. AMERICAN FILM CO., Inc. Laboratories 6227 Broadway, Chicago, 111. and London, England SAMUEL S. HUTCHINSON, Pre». American 10 Points 1. QUALITY. Prints known for bril- liancy and clearness. Expert staff trained by years of experience, as- sures highest quality prints obtainable. 2. REPUTATION. Gained in 10 years of experience. 3. RESPONSIBILITY. A concern of strong financial standing. 4. LOCATION. In the proper geo- graphical location, assuring quick delivery anywhere. 5. EQUIPMENT. All of the most modern obtainable. 6. CLEANLINESS. Within two blocks of Lake Michigan. Away from dirt and dust. 7. SAFETY. Plant approved by both city of Chicago and Board of Fixe Underwriters. 8. PROMPTNESS. Accustomed to serve exacting requirements. 9. PRICES. Reasonable and com- petitiv-. 10. GUARANTEES. Write for our unique guarantee of quality work. CHICAGO TRADE EVENTS New Executive Body Appointed by League Rubens Convalescing — Expects to Preside at October 10 Meeting of Board Consolidation of the Illinois Motion Picture Theatre Owners and the Chicago unit of the Motion Picture Theatre Own- ers of America has been completed, nego- tiations having been entirely closed with the appointment of the combined execu- tive committee. A majority of the members of the state board retain their posts in the merger, whereas four members of the city board have been transferred to the state body, the remaining members relinquishing their official assignments. The state executive committee is now composed of the following exhibitors: Samuel Abrahams Chicago Ben L. Berve Rochelle W. D. Burford Aurora D. J. Chrissis Chicago Adam Dernbach Wheaton H. Goldson Chicago G. D. Hopkinson Chicago Gus Kerasota Springfield Charles Lamb Rockford V. R. Langdon Chicago Charles J. Law Pana J. C. Miller Woodstock William Pearl Highland Park Adolph Powell Chicago Glen Reynolds DeKalb Dee Robinson Peoria L. M. Rubens Joliet S. Selig Chicago Ludwig Siegel Chicago Joe E. Tabor Belvidere W. W. Watts Springfield Louis H. Frank Chicago Joseph Hopp Chicago M. Siegel Chicago A. Sapperstein Chicago Julius Lamm Chicago John Silha Chicago Mr. Silha is the only new appointee to the committee. Members of the two bodies who ef- fected the consolidation were: State — Abrahams, Selig and Hopkinson; City — Frank, Hopp and Siegel. Prominent Organist Joins Staff at New McVickers Things are humming as the opening of the new McVickers theatre approaches. The latest addition to the large staff is W. Remington Welch, late of the Capitol theatre. New York. Mr. Welch classifies himself as an "ex- ponent of music for the film." His career is most interesting, for while still on the sunny side of thirty, he is one of the old- est organists in theatrical circles never having played for churches or other insti- tutions. He has made an especial study of the proper interpretation of music as motion picture settings. Loop District Blossoming Out With Big Attractions Chicago's Loop promises to be a live motion picture district this sea- son. Up to the present writing it can boast of extended runs on a number of the new year's product. But the surface has only been scratched for the plans of the producing companies indicate that some of the season's big- gest shortly will be running in both motion picture and dramatic houses. DOUGLAS FAIRBANKS IN ROBIN HOOD is scheduled to go into Cohan's Grand Opera House late in October. Pete Smith is in the ciy com- pleting arrangements for the presentation. Cosmopolitan's WHEN KNIGHTHOOD WAS IN FLOWER is booked for Woods. No date has been set. UNDER TWO FLAGS, the Universal-Jewel attraction, has three more weeks to run at the Randolph. Metro's PRISONER OF ZENDA probably will remain at the Roosevelt for another four weeks. McVickers will open with Paramount's big production of THE OLD HOMESTEAD. The same week another successful Paramount picture, MANSLAUGHTER, goes into the Chicago. Froju all indications r$22-2j will be an outstanding season for the Loop theatres. \ CHICAGO PERSONALITIES i l » Progress Buys Product Frank Zambreno of Progress Pictures has purchased "Wildness of Youth" from Ivan Abramson for Northern Illi- nois and Indiana. YOU can't keep a good man down. No siree. Bill Sweeney, whom everybody associates with exhibitor organization, slipped out of his daily grind a few days ago to assume the general managership of the Tulane theatre at 61st and Halsted. Don't let the announcement occasion grief, however, for Bill is with us again down at exhibitors headquarters, his assumption of the theatre post being only temporary — Louis Frank, the owner, had to celebrate Rosh Hashanah. * * * Did you see Joe Lyon last Friday? * * * Exhibitor Deardorff of the Princess and Strand theatres, Goshen, Ind., and Mrs. Deardorff, made their mark on the Row last week, having motored in for a look at the season's super-specials, super-specials plus, super-specials minus and other pic- tures. Why so long between visits, Mr. Deardorff? * * * We ask again, "Did you sec Joe Lyon last Friday?" * * * Another visitor along the Row last week who hadn't been with us for some time was Ed Scheibel, of the Plumb theatre, Streatcr, 111. Good box office weather like the last few weeks brings 'em all out of their holes. * * * Reverting back to Joe Lyon. Joe was out on Racine Thursday night and did you see him Friday? You didn't know John Silha was an electrician, did you ? We are led to remark that as an electrician he's a good showman. But we won't be so rude, for John did an expert's job installing lights at exhibitor headquarters. No more groping about in the dark for solutions to those intriguing problems which so often confront the ex- hibs. * * * Louis Frank is scheduled to leave us Friday for the white lights of Broadway. We only hope that Louis makes several resolutions before departing and abides by them. * * * Speaking of Joe again as we were a few paragraphs back. If you saw Joe last Fri- day and he didn't see you, excuse him. Thursday night was a bad night for him. From all impressions Racine is a bad street also. * * * Abe Wallerstein reports that good progress is being made on his new Tivoli theatre, Michigan City, Ind. He expects to open in five or six weeks. * * * Clyde F.ckiiardt, manager of the Fox ex- change, blossomed out in a new Studc- bakcr sedan last week. Yep, cost a cold $3,200. It runs and burns gas and turns corners swell. Film Row is well repre- sented in Studcbakers now. Herman Stern has one too, you know. Clyde calls his new acquisition "A palace on wheels." How do wc know, Clyde? October 14, 1922 EXHIBITORS HERALD 89 L With the Procession in Los Angeles By Harry Hammond Beall Tom Giluam has canned his "can" and hereafter the speedy First National sales- man will be seen riding in comfort in his new Dodge. * * * Gladys Carp, the popular Fox switch- board operator, is back on the job after an operation upon her tonsils. * * * William C. Danzieger, Dan Roche's able assistant at Paramount, is back in town after successfuly putting over "Man- slaughter" at the Ascher Bros. Palace the- atre, Peoria. Danzieger says Manager R. C. MacMullen put on an excellent prologue and he was especially successful in "plant- ing" a lot of good publicity with the news- papers. * * * C. C. Wallace, manager of Paramount exchange, is touring Springfield, Peoria, Rockford and other Illinois cities, getting the exhibs. lined up for the fall. * * * It is reported the big Cosmopolitan pro- duction "When Knighthood Was In Flower," will open at the Woods theatre, following the run of the Pauline Frederick production in "The Guilty One." * * * Leatrice Joy and her mother said "hello" to Chicago friends last Thursday as they passed through on their way to New York from the coast. Miss Joy will appear in "Java Head," her next picture which is in production in the East. * * * Jesse Lasky is due in town this week. * * * Rumor has it wedding bells are ringing for Al Hoffman, the Film Booking Office salesman. How about it, Al? Who is the lucky gal? * * * A new and improved screen has been in- stalled in the Universal projection room, 831 South Wabash avenue. The new screen was made by M. G. Dillinghack of Peerless Curtain Company, Cudahey, Wis., and is pure white. It gives an especially clear pic- ture and Henry Igel is endorsing it to any one in need of a new screen. * * * J. L. McCurdy, the peppy manager of the Randolph theatre, is receiving congratula- tions on his novel harem scene on the State street side of his house and for the authentic landscape at the Randolph street entrance. At night these two fronts present a very novel effect. * * * Jones, Linick & Schaefer have finally decided to "man" their new McVickers the- atre with girls. There will be girl ushers and girl directors, and they must have bobbed hair, not weigh over 120 pounds, nor be over five feet four in height. * * * Service is Universal's middle name. Re- centlv the Colonial theatre, Oglesby, 111. — which is just 105 miles from Chicago — came to bat without its evening feature. The manager phoned the Chicago Universal office, and to avoid disappointing Ogles- bians, Walter Hyland, service manager, jumped into his new Essex and arrived there just thirty minutes after the overture. The theatre manager is also proprietor of a furniture store, and to celebrate, he closed his store. Rubens Leaves Hospital President L. M. Rubens of the Illinois Motion Picture Theatre Owners was scheduled to leave the hospital Tuesday, having almost fully recovered from the sickness which necessitated three opera- tions. Mr. Rubens has been ill since his return from abroad. SOCIAL festivities have been flying fast and furious in the Angeleno film colony this past week, opening with a luncheon in honor of the arrival of Pola Negri on Tuesday, an elaborate pre-view of "The Power of Love" on Wednesday evening, and a dinner in compliment to Mae Murray and Robert Z. Leonard on Thursday night. The Pola Negri luncheon was staged at the Ambassador by Jesse L. Lasky aided by hjs heavyweight publicity champ W. Archie Reeve. With George Fitzmaurice who is to direct Mile. Negri in "Bella Donna" as interpreter she expressed her gratification at her reception in California. Ira W. Simmons acted as host at the stereoscopic preview of "The Power of Love" in the Ambassador theatre, followed by a buffet supper, with a suite of rooms presided over by Col. Sword as refresh- ment rendezvous, to which noteworthy ex- hibitors, stars, film executives and the press were honored guests. Ben Rosenberg, Metro exchange manager for California, did the honors as host for the Mae Murray function at a downtown Los Angeles cafe. Scores of Southern California exhibitors and doughty scribes of local and national press fame were on Lois Wilson and Jack Mulhall in a scene from "Broad Daylight" (Universal) hand to welcome Miss Murray and her director husband back to Metro's west coast studios. Howard Strickling officiated as the unofficial master of ceremonies. * * * George Marion, Jr., has left the review- ing staff of the Los Angeles Examiner to become a member of the foreign scenario department at the Goldwyn studios. * * * All aboard for the Wampas Riot, to be staged under Mike Boylan's able direction at Universal City, Wednesday, October 4. It's going to be an occasion where the P. A'.s call the newspaper and magazine writ- ers and reviewers by their real names. * * * Ray Davidson is the new director of pub- licity at Loew's State theatre. * * * Ruth Wing, editor of "Camera" Los Angeles snappy film journal, is rapidly re- covering from the injuries received in a recent automobile accident. * # * Pantages Theatre has gone back to its normal policy of vaudeville and feature photoplays, after having a semi-musical comedy show for a number of weeks. Mae Busch has returned from a vaca- tion spent at Keen's. Camp and her name is under consideration for an important role in a big production. She appeared in the Goldwyn production of "The Christian." * * * The first of the Thomas H. Ince pictures, which were the subject of negotiations be- tween the producer and the First National for a number of months, has been booked at the Mission theatre. It is "Skin Deep." * * * Cullen Landis is at Universal playing opposite Colleen Moore in "Forsaking All Others." * * * Mrs. Felix P. Hughes, mother of Rupert Hughes, the author and director, has arrived from Keokuk, Iowa, to make her future home in Los Angeles. * * * Alan Hale has been added to the cast of "Border Patrol," the Morosco-Hawks production. * * * John M. Stahl is completing the final scenes for "The Dangerous Age," at the Louis B. Mayer studio. * * * The newly organized Edwin Belasco pro- ductions has started its first production here. It is "Her Price," with Dallas Fitzgerald directing. * * * Michael Rosenberg, secretary of the Principal Pictures corporation, is enroute to New York. * * * Lloyd Hughes is now free-lance actor. The option which Thomas H. Ince had on his services has expired. * * * The "Fighting Blood" stories of H. G Witwer, which have been appearing in Collier's Weekly will be made into two reel productions at the Robertson-Cole studios. Mai St. Clair will direct rnd Beatrice Van will write the scenarios. George O'Hara will play leads. * * * Elinor Glyn has written Abraham Lehr, vice-president of the Goldwyn company, that she would like to direct some of her own stories. * * * John McCormick, West Coast repre- sentative for First National, has returned from the annual meeting of Associated First National officials in New York. He says that plans outlined at the meeting con- template big and important productions during the coming year. American Releasing Puts Mantske in Chicago Post Frank Mantske, well known through the- industry and especially in the North- west, has been appointed manager of the Chicago office of American Releasing, succeeding Sid Goldman, resigned. Mr. Mantske comes to Chicago from Minneapolis, his post there having been assigned to Joe Fieldman. J. C. de Wall, auditor of the company, installed the two men in their new positions. 90 EXHIBITORS HERALD October 14, 1922 SHORT SUBJECTS COMEDIES ARROW FILM CORP. BROADWAY, with Eddie Barry. CRUELLY WED. LUie Leslie. SPEED, Charlotte Merriam. MIRTHQUAKES, Bobby Dunn. •POTLIGHT, oae reel. ASSOCIATED EXHIBITOR" I DO, with Harold Lloyd. NEVER WEAKEN, with Harold Lloyd. NOW OR NEVER, with Harold Lloyd. AMONG THOSE PRESENT, with Harold Lloyd. ATWON FILM CORP. JOY COMEDIES. C. B. O. FILM BALES ■ALL ROOM BOYS COMEDIES, two reals SCREEN SNAPSHOTS, one reel, twice a month. CARNIVAL COMEDIES, two reela, twice a month. Polly Meran and Smiling BUI Jones. SUNRISE COMEDIES, two reela, with BiUy WeaL CELEBRATED PLAYBBS CELEBRATED COMEDIES. DOMINANT PICTURES. INC. NEW-WED COMEDIES, one reel. EDUCATIONAL FILM CORP CAMPBELL COMEDIES. A False Alarm. Circus Days. A Ring Tail Romance. CHRISTIE COMEDIES, two reela Fair Enough. Any Old Port. Cold Feet. A Hickory Hick. Bucking Broadway. Mile-a-Minute Mary. That Son of a Sheik. Pardon My Glove. f'RCHY COMEDIES, two reels. Torchy's Holdup. Torchy Steps Out Torchy's Nut Sunday. Torchy's Feud. MERMAID COMEDIES, two reels. Poor Boy. Rapid Fire. Treasure Bound. Look Out Below. VANITY COMEDIES, one reel. -avptv roMEDTES. one reel TOONERVILLE TOPICS, two reels, by Fontain Fox. HAMILTON COMEDY, The Speeder, two reels. FILM a ALU. 8 b«. BILLY RUGE COMEDIES, one reel. JOLLY COMEDIES, one reel. FILM SPECIAL COMEDIES, one reel. FIRST NATIONAL CHARLES CHAPLIN COMEDIES. A Dog's Life, three reels. A Day's Pleasure, two reels. Shoalder Arms, two reels. Bunnyside, two reels. The Kid, six reels. The Idle Class, two reels. HENRY LEHRMAN COMEDIES, two reels. Punch ot the Irish. The Game Lady. BEN TURPIN COMEDIES, two reels. Love's Outcast. Love & Doughnuts. Bright Eyes. BUSTER K EATON COMEDIES, two reels. The Boat. The Paleface. Cops. My Wife's Relations. MACK BENNETT COMEDIES, two reels. Be Reasonable. By Heck. FEDERATED FILM MONTE BANKS COMEDIES, two reals BALLROOM BOYS COMEDIES, two raela C. L. CHESTER COMEDIES, two reels. JOE ROCK COMEDIES, one reel. FOX FILM CORP. CLYDE COOK COMEDIES, two reels Hot Dog. AL ST JOHN SERIES, two reels. The Hsppy Pest. The Studio Rube. LUPINO LANE SERIES, two reds. The Broker. IUNSHINE COMEDIES, two reels A Perfect Villain. Love and War. Pardon Me. Try and Get IL False Alarm. Hold the Line. Please Be Careful. McCOVERN AND EGLBB The Runt, two reels (Shorty Hamilton). Pep, two reels (Shorty Hamilton). Let 'er Go Gallagher, two reels (Shorty Hamil- ton). Pony Boy, two reels (Shorty Hamilton). Grit, two reels (Shorty Hamilton). Ride 'em Cowboy, two reela (Shorty Hamilton). NATIONAL EI CHANGES KING COLE COMEDIES, two red*. RAINBOW COMEDIES, two reels. PATHS EXCHANGE, INC. VANITY FAIR GIRLS COMEDIES, one reeL ROLIN COMEDIES, one reel. ROLIN TWO REELERS, two reels. HAL ROACH COMEDIES, one reel. GAYLORD LLOYD COMEDIES, one reel HAROLD LLOYD COMEDIES, two reels. PACIFIC FILM COMPANY Folly Comedies. PHOTO PRODUCTS EXPORT FLAGG COMEDY RENEWALS, one reeL PINNACLE PRODUCTIONS, INC. DAMFOOL TWIN COMEDIES, two reels. PINNACLE COMEDIES, two reels, with Mas Roberts. RAD IN PICTURES, INC. JOHNNY DOOLEY COMEDIES. UNIVERSAL FILM MFO. CO. CENTURY COMEDIES, two reels. STAR COMEDIES, one reel. VTTAfiR A PH LARRY SEMON COMEDIES, two reels. The Bell Hop. The Sawmill. The Show. A Pair of Kings. JIM AUBREY COMEDIES, two reela. The Riot. The Applicant. The Messenger. A Charmed Life. The Chicken Parade. WARNER PICTURES MONTY BANKS COMEDIES Clean and dry. DRAMAS ARROW FILM CORP. BLAZED TRAIL PRODUCTIONS, one every other week, two reels. ARROW-NORTHWOOD DRAMAS, two reela C. B. C. FILM SALES STAR RANCH WESTERNS, two reela. bi- monthly. DOMINANT PICTUBES. INC. WFSTEVV "i» TYRAMAS i«r» wela. EDUCATIONAL FILM CORP. ADVENTURES OF SHERLOCK HOLMES, two reels each. W. W. HODKTNSON CORP. THE BEGGAR MAID, two reels (Mary Attor). THE BASHFUL SUITOR, two reela (Mary Brandon). THE YOUNG PAINTER, three reels (Mary Astor and Pierre Gendron). PATHS ADVENTURES OF BILL AND BOB, one reeL TOM SANTSCHI WESTERNS, two reela. HOLMAN DAY SERIES, two reels. MAJ. JACK ALLEN SERIES, one reel. PIONEER NICK CARTER SERIES, two reela. C. B. PRICK CO. INDIAN DRAMAS, featuring Mona Dark- feather, one reel. RUSSELL PRODUCTIONS FRANK BRAIDWOOD, in two reel Westerns. 8ELIG-RORK PHOTOPLAYS The White Mouse, two reels. UNIVERSAL FILM MFO. CO. RED RIDER SERIES (Leonard Chapman), two reels. WESTERN AND RAILROAD DRAMAS, two reels. COLLIER SERIES, "The Leather Pushers." two GoTnG STRAIGHT, two reels, Mary Pickford. SCENICS EDUCATIONAL— Robert C. Bruce Scenles Bean- tiful, one reel (every two weeks). EDUCATIONAL— Chester Onting Scenics, oas reel (every week). EDUCATIONAL— Screenics, one reel (every two weeks). EDUCATIONAL — Sketch ogTafs. one reeL FniTATIONAL— World WanderinBS. one reel GOLDWYN— Sport Review, one reel each. In the Pink. Drawing Cards. Self Defense. Centaurs of the Field. Winter Pep. A Rex Beach Weekend. Taking the Air. By Wat Champions. "Forel" PARAMOUNT— Burton Holmes Travel Pictures one reel (every week). Sante Fe— the City Different. Seeing San Marino. Watching the Wayands. In Old Granada. A Fairy Foreland. SPECIAL PICTURES— Sunset Burrud Beeais Stories. TRUART FILM CORP.— One reel Burllnghaa Monkey Land up the Barito River. An Alpine Ride Up the Stanzerhor*. Jungle Belles of Borneo. An Arctic Hike on the Great Aletsch Glacier. A Wedding Feast Among the Borneo Dyaka. Perilous Ascent of the Ztnal-Rothorn. Pelican Island. NATIONAL EXCHANGES— Kineto Review, oat reel issued weekly. MISCELLANEOUS ARROW— Sport Pictorials, one reel. C. B. C. SALES— Screen snapshots, one reeL COMMONWEALTH— Spanuth'a Original Vod-a Vil Movies. COMMONWEALTH— Spanuth's Sermenettea EDUCATIONAL, one reel. Wilderness Tales, by Robert C. Bruce. I AMOCS PLAYERS— Paramount Magazine, em* reel (weekly). HODKINSON— Kineto Co. of America. The Four Seasons, four reels. Great American Authors, one reel. Official Urban Movie Chats, one reel. Kineto Reviews, one reel, once a week. PATH E — Topics ot the Day. PATHE— Pathe Review, one reel. PATH E— Aesop's Fables Cartoona, two-thirds reel PRIZMA— Nature's Colors. Neighbor Nelly. So This Is London. Sunbeams. Ruins of Angkor. Magic Gems. Away Dull Care. Seeing the Unseen. Nippon. PIONEER— Luke MeLuke's Film-Osophy. RADIN— Brind's Wonders of Nature, R-C — Hy Mayer Travclougha, one every twe weeks. Starland Review, one every two weeks. C. B. C. FILMS— Cap'n Kidd Serial. Eddie Pole. STOREY PICTURES — Shadow] and Screes Review, one reel every two weeks. STORY PICTURES— Burlesque Photoplays, two reels. WEISS BROS.— The expose of Sawing a Lady in Half, length 1*76 feet. SERIALS ADVENTURES OF TARZAN SERIAL SALB1 — Adventures of Tar ran (Elmo Lincoln). ARROW— Thunderbolt Jack (Jack Hoxie). The Blue Pox (Ann Little). Nan of the North (Ann Little). C. B. C. FILMS— Capitain Kidd (Eddie Polo). EXPORT & IMPORT FILM CO.— The Jangle Goddess (Elinor Field and Truman Van Dyke. FOX — Fantomaa: Bride It. FEDERATED — Miracles of Jungle. PATHE— The Sky Ranger (Geo. B. Seita am* June Caprice). PATHE— Hurricane Hutch (Charles Hutchinson). PATH E — The Yellow Arm (Ruth Roland). NATIONAL EXCHANGES— The Great Reward. SELZNICK— The Whirlwind. The Branded Four. UNIVERSAL— The Diamond Queen (Bileea Sedgwick). UNIVERSAL— The White Horseman (Art Acord) UNIVERSAL— Do or Die (Eddie Polo). UNVERSAL— Winners of the West (Art Acord). UNIVERSAL— The Secret Four (Eddie Polo). UNIVERSAL— Adventures of Robinson Cruses (Harry Myers). VITAGRAPH— Breaking Through. VITAGRAPH— The Veiled Mystery (Antoau* Moreno). WARNER— The Lost City. Miracles of Jungle. NEWS REELS FEDERATED (once a week) Ford Weekly. FOX NEWS (twice a week) at Fox exchanges. INTERNATIONAL NEWS (Mondays and Than days) at Universal exchangee. SINOGRAMS (twice a week) at Edacatioaal ex changes. PATHE NEWS (Wednesdays and Saturdays) a* Pathe Exchange. SELZNICK NEWS (twice a week) at Select aa changes. ANIMATED CARTOONS AESOP'S FABLES (Pathe). THE GUMPS (Celebrated Players). MUTT AND JEFF (Fox). EDUCATIONAL — Sketch ograia. one reeL SPECIALS EDUCATIONAL FILM CORP. Tony Sargs Almanac, one reel. Art of Diving, with Annette Kellermam. The Race of the Ate (Man o' War). First National Joins Hays Organization 7he Kutest little Kiddie on the screen in on exQuisite picturization of mum Directed bijWMf Gouldinc/ When you book this wonderful two-reeler, sure to get a copy of the handsome and practical press sheet -it's full of money-making ideas, and they're inexpensive! ADVERTISED IN THE SATURDAY EVENING POST RELEASED THRU UNIVERSA iJ October 21, 1922 EXHIBITORS HERALD AottedtiiA#lMt Pofet and tk Patent HERE'S A SAMPLE OF WHAT'S COMING! 'Release of 0cio4>e>i 16^ -frfumx> jpictxiAab Ankavi of- ' THE SAM HMNOSfl) FIRE OF 1906 COMPLETE LIST OF SUBJECTS: The Inauguration of President McKinley. (March 4, 1897) The Great San Francisco Fire. (April 14, 1906) Wright Bros. First Airplane Flight. (1908) The Coronation of King George V. (1910 l The Burial of the Battleship Maine and Its Heroes. Famous People of a Decade Ago and Queer Styles in Vogue. The Building and Opening of the Panama Canal. The Capture of Vera Cruz and the Mexican Rebellion. The Destruction of the "Lusitania." Champions — Past and Present. The Investiture of the Prince of Wales. (1910) The Czar at the Height of His Power and Russia To-day. CORPORATION BOOM YOUR BUSINESS! WILLIAM FOX presents LUMNO J FOX FILM CORPORATION THEY WIN™ELOVING CUP^POPHARITY W/lLLIAM FoX PRESENTS THE FIRST FIVE OF THIS SEASON'S BLUE RIBBON WINNERS PICTURES MAKE POPULAR THEATRES NERO CRISTO JOHN GILBERT ALEXANDRE DUMAS' IMMORTAL ROMANCE A VERITABLE TREASURE CHEST FOR EXHIBITORS EVERYWHERE D IRtCTtD By EMMETT J. FLYNN NOW SCORING A TRIUMPH IN THE LEADING THEATRES \ THROUGHOUT THE COUNTRY AFTER A SEASON'S SUCCESS ON BROADWAY NVAFtf rAlL CHARlfSJONfS AN HONEST MOTION PICTURE ^ 'AGE SUCCESS Whole family INSPIRED BY \ RUDYARD KIPLING'S POEM ' THE VAMPIRE ^ 1 l^^l iIj^ porter A fool EMERSON BROWNES STAGE SUCCESS OIRECTEO BY EMMETT J. FLYNN FOX FILM CORPORATION EXHIBITORS HERALD October 21, 1922 No. 21 ONE of the four biggest pictures of the season. Big in cast, in story, in direction. A best seller for twenty years, a production of un- paralleled magnitude. Supporting cast includes Theodore Kosloff, W. J. Fergusqn, Raymond Hatton and Walter Long From the novel by Mary Johnston. Scenario by Ouida Bergere. Oeorfte Fitzmaurice ^/ PRODUCTION WITH Bettq Compson and Bert Lljtel! This ad is made of the four column press ad which you can get at your exchange October 21, 1922 EXHIBITORS HERALD a Cf>aramount Qidure GrecrA £>ah £>fcfiires No. 16 'T^HE greatest of all emotion- A dramas — the play that has drawn laughs and tears from a mil- lion American hearts — at last given a production worthy of its story. With the screen's greatest character actor, Theodore Roberts, in the role he was born for — "Uncle Josh." Certainly one of the four biggest money-makers of the season! Watch the New York opening at the Capitol, October 8th. A James Cruze Production Adapted from Denman Thompson's play by Perley Poore Sheehan and Frank Woods. Scenario by Julien Josephson. FAMOUS PLYfERS LAS KY CORPORATION ?i JESSE L. LASKY PRESENTS "The Old . Homestead Theodore Roberts, George Fawcett, Harrison Ford, T • Roy Barnes. Fritzi Ridgway This ad is made of the four column ad which you can get at your exchange 10 EXHIBITORS HERALD October 21, 1922 The Biggest and Timeliest Scoop In News Reel History! PATHE NEWS announces in issue No. 79, now showing, tremendously vivid pictures by a staff cameraman of the BURNING of SMYRNA and its CAPTURE BY THE TURKS How it was done, as told by cablegrams July 30. Ercole, Vienna, Leave for Constantinople immedi- Sept. 5. Ercole, Smyrna. Cover Greek retreat. Cohen, ately. Cover Turkish-Greek advance. Situation looks n iri-ir. n i n • o r serious. Cohen. bept. 15. Lrcole, Smyrna. Rush all pictures Smyrna hre. Cohen. July 31. Cohen. Leaving for Constantinople today. Ercole g. 3. Ercole, Constanti army advance. Cohen. g. 7. Ercole. Watch seems imminent. Cohen. Ercole Sept. 15. Sozio, Rome. Leave immediately Smyrna. Re- Aug. 3. Ercole, Constantinople. Follow Turkish National lieve Ercole bringing first films fire. Cohen. Sept. 21. (Date line Rome) Cohen, Shipping Saturday Aug. 7. Ercole. Watch Greek advance Smyrna. Clash Smyrna. Covered exclusively. Smyrna burning 900 feet. FIRST, AS ALWA YS, WITH THE FIRST PAGE NEWS! We know our customers join us in congratulating the Pathe News staff on their remarkable accomplishment. PATHE EXCHANGE, INC. Harrison Ford # TtevJdm Maiden Marguerite DelaMotte \5ympat John Sainpoli.5 '.Nate 5now Walte * HE GREATEST /TORY EVER TOLD IN MOTION PICTURE/ Lon Chaney 'Yen Sin ' J At) £) VM Presented by B. P. Schulberg A Tom forman Production (r7\dapfed from Wilbur Daniel Steele's famous p r ize 5 to ry *Ch i ng, Chi ng,Chinaman " It's a Preferred Picture Drstribufed by AL-LICHTMAN C O R. P ORA T I O N 576 fifth mm ( ^Jj^jnew york city Lon Chaney 'Yen Sin " Pictures and Stories which create the most lasting im- pression are those dealing with normal people in normal surround- ings — with a springing of tears, a laugh here and there, and thrills that quicken the pulses. Such a Picture is S HAD £) V/S Created for exhibitors who can afford only the best Prints at exchanges by October \5 th. Produced by PREFERRED PICTURES-Inc. BPSchulbety -frit J C BACHMANN-Trmx Harrison Ford 'Rev John Maiden Marguerite DelaMotte^ "<5ympathy" John Sainpolis 'Nate 5now Walter Long "Sea Hover" Buddy Messen^'- "MistaBad Boy' Distributed by 1 1 I I AL-LICHTMAN C ORPO R. AT I O N 576 FIFTH AVENUE C$Vj*)NEW YORX CITY k October 21, 1922 EXHIBITORS HERALD 11 C. C. BURR presents Johnny Hines' Latest With JOHNNY HINES DORIS KENYON ROBERT EDESON EDMUND BREESE J. BARNEY SHERRY EFFIE SHANNON SURE FIRE FLINT! BIG SURPRISE AT PLAYHOUSE. Saturday night, in the face of new opposition, the Playhouse was crowd- ed to the doors to see Johnnie Hines in "Sure Fire Flint." It was a won- derful laugh-getter, as it kept the audience in laughter throughout the entire seven reels. Then the sur- prise. Manager Flagg escorted I Johnnie Hines himself to the stage, " where the people were given an op- portunity to see and hear him in person, and from the comments of the audience it is one of' the best comedy dramas they have ever seen. There were also with Mr. Hines the producer, C. C. Burr, Lester Scott, general sales manager MASTODON Films, Inc. C. C. BURR, Pres. 133 W. 44th Street New York, N. Y The local newspaper reported "the picture went on cold" and "warmed the house" DAVE SEGAL Royal Pictures, Inc. 1337 Vine Street, Philadelphia, Pa. ROY SEERY Associated First National Pictures 831 So. Wabash Ave., Chicago, 111. M. A. KLAUSNER Mountain States Film Attractions 1525 Tremont St.. Denver, Colo. FLOYD BROWN The H. Lieber Co. 122 West New York St., Indianapolis, Ind. A. H. BLANK ENTERPRISES Des Moines Theatre BIdg. Des Moines, Iowa WM. SKIRBOLL Shirboll Bros. Gold Seal Prod. 21st and Payne Sts., Cleveland O. DISTRIBUTED BY LOUIS HYMAN All-Star Features Distrib., Inc. 209 Golden Gate Ave., San Francisco, SAM MOSCOW Moscow Films, Inc. 54 Broadway, Boston, Mass. Cal. DAVIS & ALEXANDER Columbia Film Service, Inc. 119-121 Ninth St., Pittsburgh, Pa. J. F. CUBBERLEY F & R Film Co. Loeb Arcade BIdg., Minneapolis, Minn. SAM ZIERLER Commonwealth Pictures Corporation 729 Seventh Avenue, New York, N. Y. Foreign Distributors— WM. M. VOGEL, 126 West 46th Street, New York City EXHIBITORS HERALD October 21, 1922 CCJ^URR* presents Secrets ^ Paris Jrom, Eugene Sue's famous story -The Mysteries of Paris" Lew Cody Gladys Huletf; Montague Lov Jtefted by "Dorothy Jarnunx, HoW^ e to me. MSTODON F rns, Inc. CBUR*. pra 13- . 44th Street WM. M. VOGEL Foreign Distributor 1 26 4 6th PLAYGOERS PICTURES NOBLE JOHNSON P RO O U CT IONO A Western enriched with a deeper human interest than usual. — Moving Picture World. Well done and creates good thrills. — Exhibitors Trade Review. An appealing feature is the REAL horse riding. — Motion Picture News. A Western, through and through, but pro- duced with all the skill, the plot development and care lavished upon a big drawing room drama or domestic life story. Add to this the thrills, with wonderful scenic backgrounds and here is A picture. Bill Patton, Noble Johnson and Beatrice Burnham. A Rippling Rollicking 5 Part Comedy /"\ld boy Bluebeard may have been the orig- inal lady-killer, but our hero could knock-'em-dead, too! In Paris — home of pleasure and play, beauty and lure — with girls, girls, everywhere. Until it got to be too much of a good thing. Sc he ran away — straight into the arms of the only girl he ever really wanted to marry. You've been looking for a novelty feature. Unusual, enticing, possessing the appeal which gets attention and attendance. This is it. Five reels of romantic adven- turing along the boulevards of Paris. The posters match the sparkle of the action. Exploitation and advertising copy in the cam- paign book like this: SMART as a gown designed by Poiret. INVITING as a demoiselle's wink. SPICY as a whispered scandal. What a play you can make on "One Night in Paris!" Boulevard and Cafe Life at its gayest 16 EXHIBITORS HERALD October 21, 1922 18 EXHIBITORS HERALD October 21, 1922 NOTHING COUNTS MORE in appraising the true advertising value of a publication than its proof of reader interest. AND— WHERE IN THE WORLD can you find proof of greater reader interest than in the HERALD'S exhibitor- written departments* — "What the Picture Did for Me" "Money Making Ideas" "Letters from Readers" "Theatre Letters" * The HERALD receives and prints more complimentary letters from exhibitors than all the other national trade papers combined. (Distributed exclusively by REG US PAT OF* ME TKO PICTURES CORPORATION AMALGAMATED PRODUCING CORPORATIOJST presents STAN LAUREL PARTY c4 pLctvive With a, twotciI : Don't e spoo ■ ■ arui on fc/i^ way Is a thlvcL STAN LAURE COMEDY — MUD and san: ^ J Aj Spanish as an omelette ; 'as fu^ of bull as a bull himself Distributed Exclusively by PICTURES CORPORATION ml 17 J.A.PARTIMGTON E.H.ROTH Booked by J.A.Partrngton and EJlRoth for San Fran- cisco's Finest Theatre THfl GRANADA LEWIS J.SELZN' ICK presents xove (5 AN AWFUL THING' STARRING OWEN A Victor Meei-man Production Cast Includes Marjorie Daw, Katharine Rzrruj and Arthur Hotjt SfE CASTLE cn SLIM SHOULDERS II From tine sherry by CHARLES K.HARRIS directed, by ALAN CROSLAND A Great Tribute to a Great Star and a Great Picture More than one hundred of the best theatres played "Slim Shoulders" within thirty days after release date APITOL THEATRE— New York. [ARK STRAND— Brooklyn, N. Y. /IZARD— Baltimore, Md. APITOL— Detroit, Mich. ELMONTE— St. Louis, Mo. ARBEE'S LOOP — Chicago, 111. LAMO — Louisville, Ky. YRIC — Cincinnati, O. APITOL— Jackson, Mich. OWER— St. Paul, Minn. LAZA — Sioux City, la. YRIC— Lincoln, Neb. RAND— Pittsburgh, Pa. WOY— Syracuse, N. Y. AENGER'S— Monroe, La. AIRFAX— Miami, Fla. EMO — Johnston, Pa. T. CHARLES— New Orleans, La. IETROPOLITAN— Atlanta, Ga. UPERBA— Raleigh, N. C. ESMOND— Port Huron, Mich. OST— Battle Creek, Mich. IBERTY— McKeesport, Pa. UDITORIUM— Winston-Salem, N. C. IALTO— Newport News, Va. YRIC — Shenandoah, Va. rRAND— Hoboken, N. J. ROADWAY— Long Branch, N. J. IALTO— Newark, N. J. YRIC— Paterson, N. J. WOY— Asbury Park, N. J. ERRIMAC SQUARE— Lowell, Mass. ENNEPIN— Minneapolis, Minn. ^FFERSON— Fort Wayne, Ind. METROPOLITAN— Watertown, S. Dak. CIRCLE — Ottumwa, Iowa. STRAND— Iowa City, Iowa. CALIFORNIA— San Francisco, Calif. RIVOLI— Columbia, S. C. LIBERTY— Albany, Ga. PALACE— Little Rock, Ark. STRAND — Salina, Kans. STRAND— Springfield, 111. PRINCESS— Quincy, IU. RIALTO — New London, Conn. COLONIAL— Boston, Mass. UNIVERSAL— Auburn, N. Y. REGENT — Elmira, N. Y. ARCADE— Princeton, N. J. STRAND— Plainfield, N. J. TEMPLE— Union Hill, N. J. MAIN — Uniontown, Pa. AMERICAN— Roanoke, Va. STRAND— Madison, Wis. PALACE— Milwaukee, Wis. ZELDA — Duluth, Minn. CAPITOL— St. Cloud, Minn. BIJOU— Wausau, Wis. U. B. O.— PROCTOR'S— Yonkers, N. Y. ALBEMARLE— Brooklyn, N. Y. RIVIERA— Brooklyn, N. Y. MOORE'S RIALTO— Washington, D. C. EASTMAN— Rochester, N. Y. PERRY— Erie, Pa. HAMILTON— Lancaster, Pa. BELLEVUE— Niagara Falls, N. Y. CAMERAPHONE— East Liberty, Pa. BROADWAY— Richmond, Va. PALACE — Buffalo, N. Y. DE LUXE— Utica, N. Y. LELAND— Albany, N. Y. AMERICAN— Troy, N. Y. STRAND— Hartford, Mass. ALBANY— Schenectady, N. Y. DAWES— Bridgeport, Conn. SAENGER'S— Shreveport, La. CAPITOL— Altoona, Pa. STRAND— Birmingham, Ala. RIALTO — San Antonio, Tex. REPUBLIC— Jacksonville, Fla. STRAND— Charleston, W. Va. MAJESTIC— Grand Rapids, Mich. FORT ARMSTRONG— Rock Island, I RIALTO— West Palm Beach, Fla. FAMILY— Braddock, Pa. LIBERTY— Sharon, Pa. STATE STREET— Trenton, N. J. STRAND— Stamford, Conn. STATE — New Brunswick, N. J. STATE— Jersey City, N. J. CAPITOL— Passaic, N. J. BIJOU— Atlantic City, N. J. REGENT— Bay City, Mich. ORPHEUM— Champagne, 111. STRAND— Green Bay, Wis. REX — Oshkosh, Wis. LA PETITE— Kankakee, 111. GARRICK— Fargo, N. Dak. PRINCESS— Superior, Wis. LOEW CIRCUIT SOUTHERN ENTERPRISES STANLEY BOOKING CO. FOR FALL RELEASE nd Literary Digests "Fun Fmm the PivsB 22 EXHIBITORS HERALD October 21, 1922 The Two Reel BOX OFFICE These Triarts are the added measure that turns the conventional program into the ideal entertain- ment. There isn't a program in the country that cannot be made better by including the Triart Series, nor is there a theatre in existence that, having played them, has not received the enthusiastic endorsement of a well-pleased audience. BEGGAR MAID" BASHFUI SUITOI Praised by the leading Critics A contribution to the screen. Bound to make a decided impression. — National Board of Review — Amusements, Minneapolis Done with good taste and is beautifully acted — Robert E. Sherwood in "Life" Exceptional pictures. — New York Times A reel novelty exquisitely produced. — New York Tribune The most artistically constructed and photographed motion picture shown on Broadway this season. — New York World One of the most artistic short subjects ever shown on the screen. — Morning Telegraph Well worth seeing. — Exhibitors Herald An important achievement. —Portland (Me.) Herald Were outshining features on our program. — Eugene H. Roth, California Theatre, San Francisco, Cal. Most interesting and highly entertaining short subjects ever shown in this city. — Philadelphia Record These two rcclers should be worth seeing. — Milwaukee (Wis.) Journal «» Should do well anywhere. — The Film Daily Can be enjoyed by highbrows and also persons whose hats have no difficulty in reaching their eyebrows. — New York Sun Finest short reel productions made. — Edward II y man, Mark Strand, Brooklyn YOUNG PAINTER HODKINSON SHORT STIBJEC October 21, 1922 EXHIBITORS HERALD 23 SENSATIONS Of The Season Booked by America's Foremost Theatres CAPITOL THEATRE— New York RIVOLI THEATRE— New York RIALTO THEATRE— New York GRAUMAN'S THEATRE— Los Angeles MARK STRAND THEATRE— Brooklyn CALIFORNIA THEATRE— San Francisco CAPITOL THEATRE— Cincinnati STRAND THEATRE— Albany LOEWS STATE THEATRE— Indianapolis STANTON THEATRE— Philadelphia BIJOU THEATRE— Atlantic City TOM MOORE'S RIALTO— Washington, D. C. ALLEN THEATRE— Cleveland CENTURY THEATRE— Baltimore STANLEY THEATRE— Philadelphia PARK THEATRE— Boston RIALTO THEATRE— Louisville, Ky. STRAND THEATRE— Buffalo SYMPHONY THEATRE— Los Angeles JAMES THEATRE— Columbus, Ohio REGENT THEATRE— Rochester TEMPLE THEATRE— Toledo w CHICAGO THEATRE— Chicago, 111. HOPE fea.ku.rinq ylARY STOR [i HODKINSON PICTURES I S BUILD BETTER PROGRAMS 'dure that makes you Says MAE Berg-KahleTt presents FREE AIR" from the Saturday Evening Post Story by SINCLAIR LEWIS Author of 'MAIN STREET diverted by E.H.GrifHth s And as complete proof of the good judgment of these crit- ics, we print here a few of the many discriminating theatres which have booked this wonderful picturizatior of the popular "Saturday Evening Post" story by ZELDA Duluth, Minn. RIALTO Superior, Wis. STATE LAKE Chicago, III. FAMILY.. Grand Rapids, Mich. CAPITOL St. Paul, Minn. INDIANA... Tcrrc Haute, [nd. CASTLE South Bend, Ind. KEITH'S Indianapolis, Ind. ISIS Grand Rapids. Mich. GARRICK Fargo, N. D. RIALTO . . . Washington, D. C. STATE Pittsburgh, Pa. EMPRESS Lansing, Mich. WALNUT Louisville, Ky. GARDEN Muskegon, Mich. MAJESTIC. .. .Columbia. Ohio CAPITOL. .Charleston, W. Ya. FORT ARMSTRONG Rock Island, III. BUTTERFLY. Milwaukee, Wis. ORPHEUM Flint, Mich. GRAND Cincinnati, Ohio LOEW New York City STATE Jersey City, N. J. STATE Pittsburgh. Pa. RIALTO Newark, N. J. EXETER Boston, Mass. VICTORY... .Providence, R. I. CAPITOL Elizabeth, N. J. PROCTOR'S Troy, N. Y. OLYMPIA Lynn, Mass. BIJOU. . .... .Richmond, Ya POLIS Wilkes-Barre, Pa. BIJOU Atlantic City, N. J. WELLS Norfolk, Va. DE LUXE Utica, N. Y. PALACE Buffalo, N. Y. PARTHENON Ridge WOOd, Brooklyn sit up and tak&jwtice" TINEE in the ChiCa&im#ne " " And backing up solidly this most extraordinary review by one of the country's foremost critics, come the comments of the critics of our leading Trade Journals, who are just as enthusiastic about the entertainment values of "FREE AIR" as Mae Tinee. EXHIBITORS' TRADE REVIEW: "Takes you in an auto mobile trip across the country in so vivid a manner that one wishes he could crank up the 'Lizzie' and join the Boltwoods . this picture should have a big run." MOVINC PICTURE WORLD: "Because it is a very good picture, and because it offers exceptional chances for exploitation. 'FREE AIR' offers double security to the buyer.'" MOTION PICTURE NEWS: "No one seems to have hit upon the idea of illustrating the trials and troubles of a young chauffeuress who starts to cross the continent. Sinclair Lewis' 'Saturday Evening Post' story was a good investment, whatever the cost." *■<> a, '"fete on, "F In "*■ "otic, th ^PfA . Q*r fu W mo the c;0j to <"eht (ft '■ h ft- r«tj, "em, °" ft.. ' 'ts„„ t>r0i « lea $06 , "?ft '""ft, 7ft, 'Self On« ■*A thoroughly PICTURE S]i 26 EXHIBITORS HERALD October 21, 1922 kual Symphonies Knightly romance ^Qbtlejarce a Brilli'arxL Ctorfer^ Masterly direction^ col ©rjul — . Costume? and settings & PhotoOV&phy that-' Vo\i\d have delighted Michael An<3elo>o Forms the background jor the r\£>\\/~ series* Of tVb-reel screen epfc^* The Strange Adventures of Prince Courageous " Little (^_3^year old Ccreen Discovery slupportinc/ Cast oj^ ->, Screen Players headed b\/ )ne9 P°DY. II. LEE- Photooraphy by UAL MOUR, Art Direction by IIORIUAII KEII1ILDY Refreshing in its Purity oj Presentation and Appeal — Arthur Trimble is destined to become the vorxder child of the screen' MYRON ZODEl/ editor SCREENLAND FREDERICK ©. ECKER^ producmtf director HOLLYWOOD STUDIOS ConoeAV^d &nd directed ^ 11 Jfiqfo Prodv^ed o^rw disAsrifoxAted by L.JC«a/R.ence rWbhera ao<^ Qobbu 1600 BROADWAY NYC TO-aA/Tnue Towers 'Georqe Hacfealkome TfloricL E>i^ 7m turf JtroDi/cr/ons concaved & directed- truc industry's /eadinq independent d/rcctor* PRODUCED and DISTRIBUTED BY "J 0 ji-jy awemcc WeJbfr & DoIblN Dllor October 21, 1922 EXHIBITORS HERALD 27 APACITY C RO WD/ warmly greeted and enthusiastically applauded the finst of" the WARNER BROTHER/ Seven Screen Classics "urns m RtmM . (rA Harry RapP Production ) PeaLuring WE/LEY BARRY lv> at the €APIT@L THEATR' During the week, of SEPT. 24th. Read the critics opinions on the following pages » "Moving Picture World "Rags to Riches"- Warner's offer a human interest knockout that promises gold mine for exhibitors . Here's a pro- duction that is that big and that promising to warrant cancellation of any contract in order to show it at the best houses anywhere. 'Motion Picture JVews Here is a photoplay combining ail the elements which build smashing returns at the box-office Don't hesitate. Get this picture . Then take your money to the hank, . Film Doily — Barry's latest is another sure-fire box-office hit that you don't want to miss. Put in your order as early as possible and Start getting them interested as soon as you are sure of it. You can't beat this for clean entertainment and a really tt family " picture. Exhibitors Trade QeuieW ■— "Rags to Riches "is rare entertainment .It a wholesome story, a story for the whole blessed family, filled with laughs and many alternating diotes.A peach of an audience picture. New York. World Here, we think, is a photoplay of rare quality, combining fun, romance , heart interest and excellent dramatic com- position. 5ee "Rags to Riches! It is highly amusing ancb intelligently Constructed . Evening Journal : — A more delightful and wholesome comedy than *Rags to Riches; the principal attraction at the Capitol Theatre, has not been seen in New ybr)z for many months. "Morning Telegraph :— "Rags to Riches* has something to please most everybody and ought to create as fine a cinema record as it did as a speaking Stage production. *m$f t® mmu 'Mail "Rags to Riches"iS a human picture, one in which you can warm up with a personal Peeling toward the characters. It is interesting, and it is delightPully played by bhe, cast which Wesley Barry heads. Globe .— There is rarely a dull moment and this is due both to comic incidents introduced and Capable acting . Telegram : — An interesting picture and Wesley Barry is its juvenile hero. The Story is told in an entertaining and human manner. Herald :— Barry's be"" :io I-'.. I'1. Murphy Join* F\nns Film lianoi aloi j n* B&eeiitlTe *I0 Raps Royalists for Mtltn.de an "The Two Orphan*** 441 Tide Taming in Baj State i Victory Ovrr Censorship LoonM n Cohen Start* National Tonr in Interests of M. P. T. O. A 49 Using Metro Film ns Argument for world peace no DEP UtTMENTS Pictorial Section 43 The « eek in New 1 nrk IS Money Unking iileiiN no The Theatre 51 iVewsplcturea 50 Review 01 wiih die Proeeaaion in Los Angeles 71 Purely Persona] 72 Topics of the l>n> 72 Pnhlle Rights League 7:t Letter* from Menders 74 Waal the Picture i>id for Ha. 76 Theatre Eeuipmenl 01 Chicago Trade Brents on Guide i" Current Pictures 07 October 21, 1922 EXHIBITORS HERALD 37 Women Only in Neilan Film (Special to Exhibitors Herald J LOS ANGELES, Oct. 10.— Mar- shall Neilan is making plans for the production of a picture in which all roles will be of a feminine charac- ter— no males allowed, acording to a report which was not denied at the Neilan headquarters at the Goldwyn studio, Culver City. It could only be learned that the story is a decidedly unusual one and that it is to be enacted entirely by women and girls, without a sin- gle man appearing in the cast. It is understood that Mr. Neilan will personally direct the produc- tion. Officials of First National Sanction Alliance With Hays M. P. P. D. A. Elects Company to Membership— An Official Announcement from Distributing Concern Is Expected Shortly (Special to Exhibitors Herald) NEW YORK, October 10. — Although official announcement has not yet been made. First National has joined the Will H. Hays organization. Appli- cation for membership was made several weeks ago and last week the big dis- tributing company was elected to membership. It is expected that the official announcement will be forthcoming this week from First National offices. J. D. Williams, manager of First National, was one of the original spon- sors of Mr. Hays when the Motion Picture Producers & Distributors Associa- tion was formed. At the first gathering of the heads of the companies and Mr. Hays, Mr. Williams was very much in evidence. Motion pictures were taken at the Fox studies of Mr. Hays signing his contract with the heads of the companies. Williams in Evidence at Signing of Contract These pictures showed Mr. Hays sitting at a table with Adolph Zukor on one side and Mr. Williams on the other. Mr. Williams picked up the pen, dipped it into the ink and handed it to Mr. Hays. After signing the contract, the picture shows, Mr. Hays reached one hand to Mr. Williams and one to Mr. Zukor, and there was much joy depicted on the faces of all three, as well as those of the other company heads clustered about the table. F. P.-L. and Skouras Combine in Operation Of St. Louis Houses (Special to Exhibitors Herald J NEW YORK, Oct. 10.— Famous Players- Lasky Corporation announces that negotia- tions have been practically completed with Skouras Brothers of St. Louis, Mo., whereby the Missouri and Grand Central theatre there will become permanent homes for Paramount Pictures. Missouri-Grand Central Corporation has been formed, the control of which will be divided equally be- tween Skouras Brothers and F. P.-L. Skouras Brothers will have exclusive man- agement of the houses. Herschel Stuart will represent Paramount in management of the properties. The Grand Central will play extended runs on Paramount pictures although the product of other producers will be shown at both theatres. Paramount pictures also will be presented at other Skouras houses. The following directors have been named for the new company : S. R. Kent, Spyros Skouras, Charles Skouras, Harold B. Franklin, Arthur Stickney and Ralph C. LiBeau. Robbers Get $2,000 At St. Louis House (Special to Exhibitors Herald) EAST ST. LOUIS, ILL., Oct. 10.— Two masked bandits obtained $2,000, representing Saturday's and Sunday's re- ceipts at the Lyric theatre, 349 Collins- ville avenue, East St. Louis, at 11:15 p. m. Sunday after holding up C. C. Cravens, auditor, and George York, janitor. James M. Drake, manager, and his as- sistant, C. F. McCarthy, had left the theatre through a side door but a few minutes before the robbery. It is thought the robbers hid in a rest room after the performance, as the front doors were locked. Joins Goldwyn Staff (Special to Exhibitors Herald) ST. LOUIS, MO.. Oct. 10.— Harry Niemeyer, publicity director of the Fam- ous Players Missouri Corporation, which operates the Missouri theatre, has re- signed to accept a position in the ex- ploitation department of Goldwyn. He will make his headquarters in St. Louis. Everything looked as if it were running in a smooth groove, until a few days later when it began to be rumored that First National would not be in the Hays organi- zation. In view of the prominence of Mr. Williams at the contract signing, this was at first not given credence, but later proved true. Sanction Was Withheld It has been known that Mr. Williams has always been strongly in favor of member- ship in the Hays association but the sanction Subscribes for Life Charles Blaine, manager of Morgan and Yale theatres, Henryetta, Okla., has been an enthusiastic subscriber and reader of the HERALD for several years. This summer, he took a vacation and when he returned to Henryetta, he found that he was in arrears in his subscription. His check for two more years' subscription left in the first mail and with it the fol- lowing note: "Yes, sir, I must have the HERALD and the BOX OF- FICE RECORD. So the next time my subscription is not in on time, draw a draft on me through any of the banks of Henryetta. Thanking you very kindly for the support and friendship to us exhibit- of the First National executive committee was withheld until a few days ago. The official announcement is being looked for- ward to with interest. Graf Announces Alliance With Hays (Special to Exhibitors Herald) SAN FRANCISCO, CALIF., Oct. 10. — Following closely the conclusion of negotiations whereby Max Graf produc- tions will go through Metro, comes the announcement that the independent pro- ducing company has affiliated with the M. P. P. D. A. Louis Graf, executive head of Graf Productions, in speaking of the new affili- ation, said: "The aims of the M. P. P. D. A. and the aims of Graf Productions are identical, which is best told by a clause in Mr. Hays' contract with the members of the organiz ition which reads, 'To attain and maintain the highest pos- sible standard of motion picture produc- tion and to develop to the highest pos- sible degree the moral and educational value of the industry.' "In this clause is contained the ideal that every producer of motion pictures must live up to if he expects to attain suc- cess. It is the cornerstone upon which our present organization has been built and it shall be our watchword just so long as we are making motion pictures." "The Forgotten Law," which is the initial production to be made by Graf Productions, will have its premiere show- ing in November. Arrow Chief Visiting Country's Exchanges (Special to Exhibitors Herald) NEW YORK, Oct. 10.— W. E. Shal- lenberger, president of Arrow Film Cor- poration is making a tour of exchange centers in the interest of the company's Fall product which may terminate with his arrival on the West Coast. He is accompanied on the trip by J. S. Jossey, special representative of the firm. 38 EXHIBITORS HERALD October 21, 1922 Hays Promoting Film Week to Override Fanaticism Representatives of M. P. P. D. A. and A. M. P. A. Meet To Discuss Plans for Event (Special to Exhibitors Herald) NEW YORK, October 9. — Representatives of the Associated Motion Picture Advertisers are scheduled to meet this week with President Will H. Hays, of the Motion Picture Producers & Distributors of America, to formulate plans for a national Motion Picture Week, the event having been endorsed at a recent meeting of the M. P. P. D. A. Wins Promotion THE Hays plan was made public in the following message read at a re- cent meeting of the A. M. P. A. by A. M. Botsford, member of the board of di- rectors : * * * "Will Hays has been able to induce many newspapers and magazines to change their editorial viewpoint toward the movies. But he points out the screen itself is doing nothing in its own behalf. At a meeting of the Motion Picture Pro- ducers and Distributors Association it was suggested and enthusiastically re- ceived that a Motion Picture Week be set aside some time far enough in the future to allow plenty of time to work out all details. "This Motion Picture Week is to be devoted to focusing the public mind to- ward the motion pictures, what they once were, what they are now, the develop- ment of the industry from the earliest days, the changes that have taken place, the number of millions dependent upon motion pictures today for their enter- tainment, and all sorts of statistics as to the magnitude of the business. "One of the features of Motion Picture Week will be the producing, distrib- uting and exhibiting of a motion picture film 1,000 or 2,000 feet in length, in the form of a pictorial film cartoon, enter- tainingly depicting what the movies are today in comparison to what they once were. "It is Mr. Hays' wish to turn this Mo- tion Picture Week over to the publicity and advertising men of the industry — they to receive full credit for its success. That means turning it over to the A. M. P. A. * * * "This Association has never had a big- ger opportunity for service, nor one which if successfully handled (as it must be) will reflect greater credit on the A. M. P. A. or more completely justify the purposes of this organization. "Mr. Hays says he wants the best brains of the industry put to work on this thing. He is complimenting us when in the same breath he turns it over to the A. M. P. A. and guarantees the active co-operation of all producing, distribut- ing and executive departments of the com- panies in his association. "This whole matter will be thoroughly explained and the first analysis of the means and methods of working it out made at a dinner to be given Monday evening, October 9, at the Canadian Club. At this meeting members of the A. M. P. A. will meet as guests of the Hays as- sociation." Vice President Shapiro appointed C. L. Yearsley, Thomas G. Wiley and Mr. Botsford as a committee to arrange for the dinner. A Sccnr From Doug Claims Films Cannot Be Reissued Sues Triangle Company to Stop Revival of Early Productions (Special to Exhibitors Herald) NEW YORK, Oct. 10.— The question of whether a motion picture actor can prevent the revision of his films on grounds of property rights, as an author may prevent changes in his novel or a dramatist in his play, may be settled soon by a decision of the Supreme Court. Claims Right of Author Suit was recently brought by Douglas Fairbanks against Triangle Film Com- pany to prevent the latter organization from revising and re-issuing eleven films owned by it and in which Fairbanks ap- peared. Fairbanks claims that an actor has the same right as an author has when he refuses to permit his play or book to be revised without his permis- sion. He asserts that the films in question were made in 1915 for a company which was later merged with the Triangle and that his contract specified that the pic- tures were to be made under the direc- tion of D.. W. Griffith. His contention is that if the films are revised they are not the same films supervised by Grif- fith and that the Triangle Company has no legal right to show them after re- vision. The pictures include "The Lamb" and "Double Trouble," the first two in which Fairbanks was starred. Decision Is Pending Triangle Company claims absolute ownership with the right to do as it pleases with the films in the way of cut- ting, revising and exhibiting them. Arguments were heard last week by Judge Robert Wagner, in the Supreme Court, who, after listening to the evi- dence, reserved decision and set Octo- ber 16 as the final day for filing briefs. CRESSON E. SMITH CRESSON E. SMITH, Chicago man- ager of the United Artists corpora- tion and the Allied Producers and Dis- tributors corporation, has been sum- moned to the home office by Hiram Abrams, president. Mr. Smith has been in charge of the Chicago territory since the organization of the United Artists. His new duties have not been specifically announced but it is understood he will be concerned with national sales with headquarters at the home office. Mr. Smith is succeeded in the Chicago office by E. J. Eichenlaub, former Chi- cago manager of Associated First Na- tional Pictures, Inc. Before his associ- ation with First National Mr. Eichen- laub was attached to the sales organiza- tion of Famous Players in the Chicago territory. Mr. Smith has been considered one of the foremost exchange executives in the Middle West and has a wide personal acquaintanceship with exhibitors through- out the territory. Morris Kohn Leaves Select to Engage in Own Production Work (Special to Exhibitors Herald) NEW YORK, Oct. 10.— Morris Kohn, who has been treasurer of Select Pictures Corporation for some time, and recently organized Dependable Pictures Corpora- tion to produce feature photoplays, has taken office in the Putnam building, 1492 Broadway, New York, where he will de- vote his attentions to the interests of his new producing organization. Depend- able recently produced "Till We Meet Again." Other productions will follow soon. "I need scarcely say that, going to a field of new endeavor, Mr. Kohn takes with him my sincere best wishes as well as the best wishes of all other members of the Select and Selznick enterprises" said President Lewis J. Selznick in com- menting on his departure. October 21, 1922 EXHIBITORS HERALD 39 Viewpoint of New England "Let me state here that EX- HIBITORS HERALD is by far the finest, most progressive and worth-while publication in the field today. I wouldn't be without it. "The name of Martin Quig- ley, to me, has always been synonymous with indepen- dence, strength and honesty. The success you have gained is by no means undeserved." W. C. BLUMBERG Field Representative Black New England Theatres Boston, Mass. E. F. Murphy Joins Evans Laboratory To Conduct Plant He Helped Design 15 Years Ago; Is Pioneer in Field (Special to Exhibitors Herald) NEW YORK, Oct. 10.— An event of considerable interest in the laboratory field of the industry is the association of E. F. Murphy, one of the best- known laboratory men in the indus- try, with Thomas Evans of Evans Film Laboratory. Mr. Murphy has been in the mo- tion picture busi- n e s s since i t s inception, and fifteen years ago assisted Mr. Evans in laying out the laboratory which he will now con- duct. Comes from Universal Starting with the John Carbuelt Dry Plate Manufacturing Company, Fort Wayne, in 1897, he served this company for five years. He was one of the first men to use the original Armant and Jen- kins machine on which the present ma- chines are said to be based. He opened the Imp plant when Carl Laemmle started that brand of pictures and in 1914 went back with Universal and has since been operating their Fort Lee Plant. Ability Is Lauded "The acquisition of Mr. Murphy to conduct our laboratory and continue the policy on which it has been built gives us the last word in laboratory operation," said Mr. Evans. "Regardless of the equipment used that might be in use it is no better than the man who runs it, and I know that we have secured the very best man obtainable for this pur- pose." EL F. Murphy Blast on Frisco's Film Row Causes Damage of $500,000 Twenty Persons Injured in Explosion in Heart of Coast Exchange District — One May Die — Think Chemicals Started Conflagation (Special to Exhibitors Herald) SAN FRANCISCO, CAL., October 10.— An explosion in one of the exchanges in the heart of the film district, Golden Gate avenue and Jones street, last Wednesday, October 4, caused damage estimated at $500,000 and injured twenty persons, one perhaps fatally. Officials are undetermined as the cause of the conflagration, although it is believed that it may have resulted from an explosion of chemicals in the building occupied by Independent Film Exchange or a still in the basement of a soft drink parlor in a building nearby. Contents of Clune Exchange Are Destroyed Independent Film Exchange is controlled by Clune of Los Angeles. The entire exchange contents were destroyed involving a loss of nearly $100,000. In this room was the Premier Music Roll agency whose effects likewise were destroyed. On the Golden Gate side of the building, was the film restaurant and saloon with an entrance diagonally across the corner. Adjoining this was a combination barbershop and tailor shop in a divided store room which ran back to the wall of the Independent exchange. Adjoining the tailor shop was the Cooperative exchange, an independent concern owned by Floyd St. John. A second explosion occurred in the cellar of this building in a vault which was located in the front practically under the sidewalk. St. John suffered a total loss of product and had no insurance. Blast Shatters Windows Alta Slide Company, adjoining Co- operative, suffered heavy losses. Much of the chemicals stored in this establish- ment served to feed the flames. Concussion from the first explosion blew out the large plate glass windows of the Western Poster Company five doors from the corner. The American Fotoplayer Company and Robert-Morgan Organs handled by Sherman Clay Music Company occupied the entire second floor of the two-story building. Instruments in their establish- ment were badly damaged by heat and water, and fully one-half of their large stock was a total loss. This loss oc- curred immediately over the saloon and two exchanges. Fotoplayer Heavy Loser The total loss will probably reach half a million dollars, not speaking of the loss attendant upon the interruption of busi- ness, etc. Of this amount the American Fotoplayer Company is likely the heaviest loser. Cooperative will reach $100,000 and a like amount will apply to Inde- pendent Film Exchange. The Coopera- tive has taken new quarters in the re- cently built fireproof film exchange building in Turk street now housing Edu- cational, Hodkinson and other motion picture industries. Cooperative will be in 284 Turk street, formerly occupied by the Wid Gunning exchange. Fire Chief Murphy after making an investigation has recommended that ordi- nances which have previously been before the supervisors, now be enacted governing the sections devoted to the handling of film. Chief Murphy hesitates to predict what might have been the life loss had the ex- plosions occurred fifteen minutes before they did while employes were in the build- ing, the most of whom had left for the night, or if they had occurred after the firemen arrived. Plate glass was blown across a 68-foot street and large pieces of it embedded in a large sheet iron sign board. Seek New Restrictions As a result of the alleged negligence by some of the film concerns the city supervisors will no doubt hasten through the revived ordinance covering fire pro- tection in the film district which probably will necessitate the removal of several exchanges. The headquarters of the M. P. T. O. of Northern California and editorial rooms of Independent Exhibitor, a regional paper, are just across the street from the buildings burned, and at one time it appeared that if further explosions oc- curred the entire two blocks would go. Thus far there have been no deaths from the twenty or more injured, but several will probably carry disfigurement from severe burns. Prevention is Urged At Fire Chief Meet (Special to Exhibitors Herald) Salina, Kan., Oct. 10. — Fire prevention, rather than fire extinction, in motion pic- ture theatres was the keynote of the Kansas State Firemen's Association con- vention in Salina, Kan., this week. "Fire chiefs are responsible for much of the disaster which has resulted from poor arrangements regarding motion pic- ture operators and booths," Thomas R. Johnstone of the Indianapolis fire de- partment said. "The fire chief who sees those things and takes no steps to alter them is as much a murderer as though he hit people over the head with an ax. (An interesting article on firesafe the- atre construction will be found in the Equipment Department, page 91.) Stork at Seidelmans NEW YORK, Oct. 10— A nine-pound daughter was born to Mr. and Mrs. Jo- seph H. Seidelman on Tuesday. October 3. Both mother and daughter are doing well, according to the proud father, who is assistant to E. E. Shauer, director of the foreign department of Famous Play- ers-Lasky Corporation. 40 EXHIBITORS HERALD October 21, 1922 Raps Royalists for Attitude on "The Two Orphans" "Cine-Journal" Answers Article Censuring D. IV. Griffith's Film Published in "Action Francaise" DW. GRIFFITH'S "The Two Orphans" has been the basis of much controversial writing since its presentation at the Gaumont-Palace * in Paris, the "Action Francaise" severely criticising it, and the "Cine-Journal" admonishing the Royalists for their fanatical attitude to- ward the opus. Articles published in the two journals have just been received from Julian M. Thomas, Paris attorney. 'THE Action Francaise heads its ar- * tide, "The History of France Li- helled by a Foreigner," and raises the question, "Whom does the history of France Belong to?" After asking this question the article continues: "To the French themselves or to the foreign film directors who take pleasure in mak'ng hash of it and de- faming and disfiguring it as they may see fit? Is a foreigner entitled to come and tell us that our ancestors were a lot of madmen, brutes or rascals, and we to keep mum?" * * * > Cine-Journal takes an absolutely con- trasting viewpoint of the situation and in a humorous vein censures the "King's Men" for their rash attitude toward the production. The trade paper says: "The 'Camelots du Roy,' who revel in kicking up the dust, both in the street and in theatres, have received rather a noisy reception to the first show of 'The Two Orphans' at the Max Linder Cin- ema. Of course, boys will be boys, and Mr. Leon Daudet, who is a born enemy to the 'mute art,' can be expected to remind the versatile Parisian of the necessity of 'French action.' (.This is an allusian to the title of Mr. Daudet's pa- per, I.' Action Francaise. — Translator.) These little political disturbances do no harm to the work they would like to taboo; nay, they act as so much loud publicity, and prove once more that a little dose of that sort of business makes for success. Let us therefore allow the 'King's Men' to have their way; if they go too far and bother us out of all pa- tience, they will be dealt with by whom it may concern. "It must be said, however, that those gentlemen, who are nothing if not 'doc- trinaires,' invoke a principle which is worth while looking into. The history of France, they claim, belongs to French people, and not to foreigners. But the events which are connected with the fall of a regime are also connected with the history of the world. There are in this end of the French monarchy and in this first advent of the people to power thou- sands of subjects which appeal to the curiosity of all sound minds, and I see no reason why any should be debarred from delving in this mine. * * * . "That the work is a delicate, even a perilous one, this is obvious. EX. W. Griffith, evidently a stranger to our feel- ings and to our views, may very well have steered his craft over many a dan- gerous reef, and wc must admit that his 'adaptation* is apt to take strange lib- erties, and that we Frenchmen fail to find in his 'Orphans' an echo of our memories and a truthful image of our national feelings. "On the other hand, I would say to the 'King's Men' that the history of our revolution has not been dealt with in the same way by all, and that it is not taught in the same manner in all our schools. Now Mr. Griffith saw it through his own temperament; this is very obvious; he saw it, too, as a cinema artist, and, accord- ing to his cherished system, he has re- sorted particularly to 'contrasts' in the execution of his work. "All the same, the history of this or any other country is everybody's prop- erty." (Editor's Note: The Griffith picture refered to in this article is distributed in the United States under the title, "Orphans of the Storm.") "Smile Week" Being Observed at Seattle Governor Proclaims Novel Week for State; Was Inspired by Film (Special to Exhibitors Herald) SEATTLE, WASH., Oct. 10.— Inhabi- tants of this city, as well as those of every hamlet and metropolis in the state are "smiling" this week. Cheerfulness and good will prevail everywhere. It is "Smile Week" for Washington by official proclamation of Governor Hart. The frowning or sombre visage is decidedly out of place. Aids Screen and Stage "Smile Week," from what might be called an impromptu inspiration has made a decided hit for, unlike other "weeks" it calls for only pleasant exertion if the process of smiling can be called exertion at all. Back of it all is the aim to help everything wholesome and pleasant — on the screen, on the stage and in the com- mon pursuits of everyday lite. The idea was started by Seattle's chief of police, who with other city officials recently attended a trade showing of the Selznick picture "Love is an Awful Thing." The chief's funny bone was jostled for he wrote a humorous letter saying that he was seriously considering showing the picture to refractory prison- ers on the theory that they might laugh themselves into being better boys. Governor Likes Idea With this nucleus the idea was followed out by Phil Selznick, special representa- tive from the Select home office, in the belief that if laughter and smiles were an antidote for prisoners the same prescrip- tion would prove novel tonic for the people in general. He took his idea to the governor. The governor liked it — the "Smile Week" proclamation followed and today Seattle is a "city of smiles." Europe Not Place to Make Films for U. S. Carl Laemmle Declares Conditions Not Right; Is Back From Abroad (Special to Exhibitors Herald) NEW YORK. Oct. 10.— After a stay of four months in Europe, Carl Laemmle, president of Universal Film Manufactur- ing Company, has , Carl Laemmle undergone a radi cal change of mind in regard to making pictures in Europe for the American market. Mr. Laemmle made this an- nounce ment on his return las.t week after a long and deep study of conditions. H e said : "There is noth- ing like trying a thing to find out if it will go. I am convinced, however, that Europe is not the place to make pictures for America. Supplies Are Distant "In the first place, conditions there are totally different from conditions in this country and the difference in exchange is more than counteracted by the distance from your base of supplies, and the diffi- culty of getting American atmosphere. "Furthermore, I didn't see a single actor or actress in Europe who can pos- sibly be made to look like an American actor or actress. You can spot them in a minute on the screen. In the first place, their gestures and expressions are entirely different, and in the second place, there are no clothes in Europe that look like American clothes. Makes New Arrangement "I was particularly pleased with the ex- periment I have just made of releasing films in Europe at the same time they are released in this country. Heretofore American productions were two years late in showing in Europe." Carpentier's Defeat No Blow to Screen Career (Special to Exhibitors Herald) LONDON, Oct. 10.— The defeat of Georges Carpentier at the hands of Bat- tling Siki in Paris recently will not have any adverse effect on the boxer's future as a film actor according to J. Stuart Blackton who is making his featuring photoplays. . It is pointed out that in featuring Car- pentier in pictures he has been billed as an actor and not as a boxer. "If the re- sult of the Paris fight means that Car- pentier will leave the ring this may prove a blessing in disguise, as this promising actor will be able to give all his time and thought to developing his personality on the screen," says Mr. Blackton. Griffith Film to Open (Special to Exhibitors Herald) NEW YORK. Oct. 10— "One Excit- ing Night." the new D. W. Griffith pro- duction, will open at the Apollo theatre Monday night. October 23. October 21, 1922 EXHIBITORS HERALD 41 Tide Turning in Bay State; Victory Over Censor Looms Prominent Citizens Organize Committee to Fight Fanatics — Clergy Equally Divided on Issue; Public Votes on Question November 7 (Special to Exhibitors Herald) BOSTON, MASS., October 10. — The eyes of the motion picture world will be turned from now until election day — November 7 — upon Massa- chusetts, where for the first time in the history of the industry the ques- tion of censorship versus non-censorship, or rather censorship as opposed to freedom, is to be squarely settled by a direct vote of the people. The importance of this fight is by no means confined, in its effects, to Massachusetts, for it is well known that censorship legislation in several other states is marking time, waiting to see what action the people of Massachusetts will take. Other New England states, especially, are wait- ing to be guided by the action of this pivotal state, where they are proud of claiming that Liberty was born. Boston Center of Fight Favoring Censorship A dispassionate review of the conditions in Massachusetts show that the center of the fight in favor of censorship is Boston. The Woman's Clubs of the Hub city claim that they are solidly arrayed in favor of cen- sorship, though, as a matter of fact, a great many women members of these clubs have never been approached on the question. Pathe Fire "Beat" Praised by Press Newspapers Laud Fast Work In Presenting Film of Smyrna Blaze (Special to Exhibitors Herald) NEW YORK, Oct. 10.— Recognition and praise for a "beat" in obtaining and presenting in America, first pictures of the big fire which devastated Smyrna is being accorded Pathe by newspapers throughout the country. Typical of the press publicity on the achievement is an article in the Chicago Tribune of Octo- ber 3. "Pathe News Gets Screen 'Scoop' on Smyrna Fire" reads the head. The ar- ticle says in part: "Pathe News has reg- istered a big screen scoop in getting 900 feet of film of the Smyrna holocaust to New York and Eastern cities in just two weeks. The exclusive film of the fire and street scenes in Smyrna when the Chris- tians were fleeing to the waterside pur- sued by soldiers reached New York on September 30 and was shown at theatres that night. Pathe gives credit to editor Emanual Cohen for having a man on the job at the right time and to George Er- cole, cameraman, for getting to the front and then getting his pictures out." The New York World on October 1 printed Pathe News scenes of the Smyrna fire with portraits of editor Cohen and cameraman Ercole in an article on the foresight and perfect organizatoin essen- tial to such an achievement. (Newspictures department will cover exploita- tion possibilities of this news feature next week.) Small Town Exhibitor Problems to Be Taken Up at Missouri Meet (Special to Exhibitors Herald) KANSAS CITY, MO., Oct. 10.— An outstanding feature of the Missouri ex- hibitors' convention at Excelsior Springs, Oct. 18, 19 and 20 will be the program mapped out for aiding the small town exhibitor. The showmen from small towns have been invited to lay their problems bare before the convention and methods for aiding them will be worked out. With each invitation to the convention is a card, intended especially for the small theatre owner, requesting data upon any subject that he might desire to speak on at the open sessions. The plan is to get down to concrete problems and solve them, according to Lawrence E. Goldman, counsel and sec- retary of the organization. New Producing Firm Organized on Coast (Special to Exhibitors Herald) LOS ANGELES, Oct. 10,—Rcgent Pictures Company, headed by E. D. New- man, formerly special representative on the West Coast for Associated First Na- tional Pictures, Inc., has been formed to produce pictures independently. The Regent Company has already pur- chased the first story which will go into production, "The Drivin' Fool," an auto- mobile story by William F. Sturm, which appeared in the Blue Book. Boston is a strong Catholic city and the claim has been made that the clergy of that church were strongly pro-censor- ship. Up to the past ten days or two weeks this claim went undisputed, but it is now asserted that the citizens com- mittee which is working to defeat cen- sorship, that the Catholic clergy is, on the whole, neutral on the question and will remain so. Clergymen of other de- nominations appear to be about evenly divided. Forms Anti-Censor Body Opposed to censorship as repugnant to democracy and to American institu- tions, there had been formed the Commit- tee of Massachusetts Opposed to Cen- sorship, of which Brigadier General Charles H. Cole is president. Under his leadership has been gathered a body of representative Massachusetts citizens, many newspaper men, clergymen, law- yers, etc., among them. A survey of the state shows that over 90 per cent of the newspapers of the state are lined up with the antis and will urge their leaders to safeguard their liberties by voting against censorship. The committee has issued and is issu- ing a lot of effective literature. It has prepared motion picture trailers which What More Can Be Said? "I have learned my first BOX OFFICE RECORD by heart. Now you may send my September edition. "I would sooner try to run my house without films than without the BOX OFFICE RECORD." S. N. ANDRESS, Royal Theatre, Ponca, Neb. will be displayed in every motion pic- ture theatre in the state, and the exhibit- ors are displaying signs and giving out literature in all their theatres. Thus is the inertia, which was the great danger, being overcome. Up to this week but a small per cent of the population of the state knew what it was all about. Through the work of this committee everyone is coming to know and every voter will go to the polls with his mind made up one way or the other. So far, however, the motion picture people in Massachusetts have been in- different to the whole subject; not real- izing the danger. It has been the work of the citizens committee to rouse them into fighting activity, and the results of this work is already showing in greatly increased interest and rapidly changing sentiment. Believe Victory Inevitable Two weeks ago a victory for the pro- censorship adherents was generally con- sidered to be a foregone conclusion and there was a widespread feeling that there was no use fighting against the inevi- table. This feeling is now passing away, especially on the part of the exhibitors, and the belief is becoming prevalent that not only have they a chance to defeat censorship, but that they will defeat it. One of the most successful means of educating the people has been adopted by the Boston American one of William R. Hearst's chain of newspapers. This is in the form of offering a prize of $1,- 000 for the best essay on "Why Massa- chusetts Should Not Have Political Cen- sorship." J. Warren Kerrigan To Return to Films (Special to Exhibitors Herald) LOS ANGELES, Oct. 10.— J. Warren Kerrigan, at one time one of the most popular male stars on the screen who has been in retirement for some time, has been given the leading role in "The Covered Wagon," a pretentious produc- tion which has just been started by Famous Players. James Cruze is di- recting. 42 EXHIBITORS HERALD October 21, 1922 Board of Review Lists Suitable Pictures for Book Week A comprehensive list of production based on recognized literary works has been compiled by the Better Films Committee of the National Board of Review as a part of its plan to encourage the use of these pictures during Children's Book Week, Novem- ber 12 to 18. Cooperation between exhibitors and librarians, Parent-Teacher Associa- tions, Women's Clubs, schools and other civic organizations is urged. Following are the pictures from which theatre men may choose their programs for that week should they observe the event: ORDER OF INFORMATION: j- (juvenile) picture especially suitable for audiences o£ the smaller children. No mark — picture suitable for high school students or other adolescents. Title, reels, author, title of source where dif; ferent. Characterization of picture, and its "star. ASSOCIATED FIRST NATIONAL PICTURES, INC. ALL FOR A WOMAN, 7 (reels), French Rev- elution historical sources. Tragedy of Dan- ton; Emil Jannings and all star. BOB HAMPTON OF PLACER, 7 (reels), Ran- dall Parrish. Custer frontier drama; Kirk- wood. Daw and Barry. KINDRED OF THE DUST, 8, Peter B. Kyne. Story of a man's devotion and faith; Miriam Cooper. LAST OF THE MOHICANS. THE. 6, James Fenimore Cooper. N. Y. Colonial Indian story; all star. LORNA DOONE. 7, R. D. Blackmer. Scotch- English border story of love and adventure; Edith Bellamy. OLD SWIMMIN' HOLE. THE, 6, James Whit- comb Riley. Rural comedy drama; Charles Ray- „ , , j PENROD, 8, Booth Tarkington. Comedy drama of a boy's adventures; Wesley Barry. PILGRIMS OF THE NIGHT, 6, E. Phillips Oppenheim ("Passersby"). European de- tective and society melodrama; all star. RIVER'S END, THE, C, James Oliver Curwood. Canadian Northwest drama; Lewis Stone. EDUCATIONAL, FILM EXCHANGES, INC. j AND WOMEN MUST WEEP, 1, Charles Kingsley ("The Three Fishers"). Short scenic with poetry story. ADVENTURES OF SHERLOCK HOLMES, 2 each, A. Conan Doyle. A Case of Identity; The Copper Beeches; The Devil's Foot; The Dying Detective; The Empty House; The Noble Bachelor; The Priory School; The Red Headed League; A Scandal in Bohemia; The Solitary Cyclist; The Tiger of San Pedro; The Yellow Face. — Detective stories; Eille Norwood. ESKAY HARRIS FEATURE FILM COMPANY, INC. j ALICE IN WONDERLAND, 5, Lewis Carroll. j OLD MOTHER HUBBARD, 1, Mother Goose story. j THROUGH THE LOOKING GLASS, 5. Lewis Carroll. FAMOUS PUAYERS-LASKY CORP. BONNIE BRIER BUSH, THE. 5, Ian Mac- Laren. Rural Scotch story; all star. CALL OF THE NORTH. 5. Stewart Edward White. Romantic drama of Canadian trap- pers and the "long traverse"; Jack Holt. CAPPY RICKS, 6, Peter B. Kyne. Sea story of a captain and the company's president; Thomas Meighan. CONOUEST OF CANAAN, 7, Booth Tarking- ton. Romance of the rise of a man against a small town reputation ; Thomas Meighan. DICTATOR. THE, 6, Richard Harding Davis. Comedy drama on Central America; Wallace Reid. FOREVER, 7, George Da Mauricr ("Peter Ibbetson"). Romantic drama; Wallace Reid and Elsie Ferguson. GET - RICH - QUICK WALLINGFORD, 5, George Randolph Chester. Story of Ameri- can business and short cuts to success; all star. GREAT IMPERSONATION, THE. 7. E. Phil- lips Oppenheim. English detective story of two persons with similar features; James Kirlcwood. j HUCKLEBERRY FINN. 7, Mark Twain. Boy story: Tack Pickford. LITTLE MINISTER. THE. ft. James M. Barrit. Story of rural Scotland with comedy touches; Betty Compson. MALE AND FEMALE. 9. J. M. Barrie ("The Admirable Chrichton"). Society problem drama; Thomas Meighan. MAN FROM HOME. THE, 7. Booth Tarking- ton. Romantic drama of Italy and the U. S.; all star. MISS LULU BETT, 7. Zane Gray. Story of a spinster in a small town; Lois Wilson. MORALS, 5, Wm, J. Locke ("The Morals of Marcus Ordeyne"). A romance; May Mc- Avoy. MORAN OF THE LADY LETTY. 7. Fro** Norris. Adventurous romance of a shang- haied lad on a Pacific sailing boat; Rodolph Valentino and Dorothy Dalton. SENTIMENTAL TOMMY, 8, James M. Barrie. Scotch costume romance; Gareth Hughes and May McAvoy. TILLIE, 5, Helen Martin and Frank Howe ("Tillie, a Mennonite Maid"). Romance set in quaint Pennsylvania community; Mary Miles Minter. TREASURE ISLAND, 6, Robert Louis Steven- son. Pirate tale; Shirley Mason. FILM BOOKING OFFICES OF AMERICA, INC. CALL OF HOME, THE, 6, Geo. Agnew Cham- berlain ("Home"). A New England and South American drama; all star. FATAL MARRIAGE, THE, 5, Tennyson ("Enoch Arden"). Lillian Gish and Wal- lace Reid. TWO KINDS OF WOMEN, 6, Jackson Greg- ory ("Judith of Blue Lake Ranch"). The experience of a young girl managing an in- herited ranch; Pauline Frederick. FOX FILM CORPORATION j ALI BABA AND THE FORTY THIEVES. 5, Arabian nights. Gertie Messenger and Georgie Stone. CONNECTICUT YANKEE IN KING ARTHUR'S COURT, A, 8, Mark Twain. All star and Harry C. Meyers. EVANGELINE, 5, Longfellow. Historic tragedy; Miriam Cooper. IF I WERE KING, 8, Justin Huntley McCarthy. Romantic drama; William Farnum. j JACK . AND THE BEANSTALK, 5, Grimm's fairy tale. LAMPLIGHTER, THE, 6, Maria F. Cummins. Drama of an orphan girl; Shirley Mason. LAST TRAIL, THE, 7, Zane Gray. Western melodrama with bandits, etc.; all star. LES MISERABLES, 12. Victor Hugo. Tragedy of Jean Valjean; Wm. Farnum. MEN OF ZANZIBAR. THE. 5, Richard Hard- ing Davis. Mystery story of Old Africa; William Russell. MERELY MARY ANN, 5. Israel Zangwill. London slavery romance; Shirley Mason. MONTE CRISTO, 10, Alexandre Dumas. Melo- drama of Edmond Dantes' imprisonment and revenge; all star. OVER THE HILLS, 11. Will Carleton. Home drama; Mary Carr. Paramount in 5 Broadway Houses (Special to Exhibitors Herald) NEW YORK, Oct. 10.— This week will establish a new record for Paramount on Broadway, when five of the six leading picture houses in the Times Square district will be presenting Paramount pic- tures as their feature attractions. "The Old Homestead" is having its New York premiere at the Cap- itol. .At the Rivoli, the attraction is the Cosmopolitan production, "The Face in the Fog." Cecil B. DeMille's "Manslaughter," after three weeks at the Rivoli, has moved to the Rialto for a week. Cosmopolitan's "When Knighthood Was in Flower," starring Marion Davies, will continue at the Cri- terion, while "Pink Gods," with Bebe Daniels, James Kirkwood, Anna Q. Nilsson and Raymond Hatton is showing at the Cameo and Dorothy Dalton and Jack Holt in "On the High Seas" at Loew's State. SELF-MADE MAN, A, 5, Geo. Horace Lorimer. A humorous melodrama of Wall Street and a successful battle; Wm. Russell. STAGE ROMANCE, A, 7, Alexandre Dumas. Taken from the play "Edmund Keane" in the period of 1819; Wm. Farnum. TALE OF TWO CITIES, A, 7, Charles Dick- ens.. Story of the French Revolution; Wil- liam Farnum. TREASURE ISLAND, 6, Robert Louis Steven- son. Pirate tale; Francis Carpenter and Virginia Corbin. GOUDWYN PICTURES CORPORATION SHERLOCK HOLMES, 9, A. Conan Doyle. Detective story (from Wm. Gillette play); John Barrymore. WHEN ROMANCE RIDES. 5, Zane Grey ("Wildfire"). Western romance with a wild horse and racing; all star. YELLOW MEN AND GOLD, 6, Gonverneur Morris. Adventurous search and fight for a sunken Spanish ship; Helene Chadwick and Richard Dix. W. W. HODKINSON CORPORATION BEGGAR MAID, THE, 2, Tennyson's poem and Burne-Jones' painting. CAMERON OF THE ROYAL MOUNTED, 6, Ralph Connor ("Corporal Cameron"). Story of a young Scotchman in the mounted police; all star. CERTAIN RICH MAN, A, 6, William Allen White. A drama of family life, business and wealth; Claire Adams. GOD'S CRUCIBLE, 6. Ralph Connor ("The Foreigner"). Melodrama of Russian immi- grants and Western Canada; Wilton Lack- aye. GRAY DAWN, THE, 6, Stewart Edward White. A California story of 1856; Carl Gantvoort, Claire Adams. HEADLESS HORSEMAN, THE, 6, Washing- ton Irving ("Legend of Sleepy Hollow"). Story of village schoolmaster; Will Rogers. JANE EYRE, 7. Charlotte Bronte. An Eng- lish Mid-Victorian home drama; Mabel Ballin. LIGHT IN THE CLEARING, THE, 7, Irving Bacheller. A small town story of honest politics, family troubles and sterling char- acter; all star. MYSTERIOUS RIDER, THE, 6, Zane Gray. Melodrama of cattle rustling on a moun- tain range; all star. NO TRESPASSING, 7, Joseph C. Lincoln. A romance of stock deals with Cape Cod scenes; Irene Castle. RIP VAN WINKLE, 7, Washington /run}. A fanciful story of early Dutch life on the Hudson; Thomas Jefferson. In addition to the following pictures should be noted as approprite for showing with a Children's Book Week feature: YOUNG PAINTER, THE. 3, Romance based on painting by Rembrandt. BASHFUL SUITOR, THE, 2, Romance based on painting by Josef Israel. HOPE, 2, Romance based on painting by George F. Watts. DAYS AFIELD WITH ROD AND GUN, series, 1 rl. each. METRO PICTURES CORPORATION LION'S DEN, THE. 6, Orrin Bartlctt (short story). Rural church drama; Bert Lytell. MISSING HUSBANDS, 7, Pierre Benoit (L'ATLANTIDE"). A spectacular mystery storv ; all star. PRISONER OF ZENDA, THE, 10, Anthony Hope. Romantic drama; all star. STROKE OF MIDNIGHT, THE. G. Selma Lagerlof ("The Waggoner of Death"). Story of the redemption of a man down and out; Victor Seastron. PATI11". i:\CIIANGE, INC. ISLE OF ZORDA, THE. 9. Jules Verne ("Mathias Sandorf). Melodramatic adven- ture romance; all star. LADY GODIVA, 5, Lord Tennyson. Medieval story. _ SILAS MARNER, 7, George Eliot. Rural Eng- lish drama: Crauford Kent. VICAR OF WAKEFIELD, 7, Oliver Gold- smith. Rural English drama. UNITED ARTISTS CORPORATION DISRAELI, 7, Louis N. Parker. Historical drama; George Arliss. (Continued on page }o) October 21, 1922 EXHIBITORS HERALD 43 Film News in Pictures PICTORIAL SECTION of Exhibitors Herald Issue of October 21 Stories Told by the Camera Mae Murray is accorded enthusi- astic reception on her arrival on Coast to produce "Coronation," her next Robert Z. Leonard -Tiff any feature for distribution through exchanges of Metro Pictures Cor- poration. Baby Peggy, the clever little Century star, who can make you forget the worst of your troubles, adds her name to the long list of readers of "the trade paper that is read." The little 3-year-old star's latest picture is "Little Red Riding Hood," this being the first of a series of mythical stories in which she will appear. Universal handles these comedies. Of course she is reading that most engaging of all departments, "What the Picture Did for Me," wherein the exhibitors tell how her pictures draw. 44 EXHIBITORS HERALD October 21, 1922 Menjou is a better actor than a janitor. Can't tell the good things from the rubbish. Anyway, they say that all janitors are bad actors. That's why he sticks to pictures. Maybe Adolphe wouldn't grin' so confidently if he knew that Nagel held not only that ace of hearts but also the king, queen, jack and ten. That's a wicked flush to hold. John J. Jasper of Hollywood Stu- dios has been East with prints on two independent pictures, "Over Here" and "The Challenge." He has option on five other stories for immediate production. If that stick had fallen, Conrad would have been short a nice derby hat and there might have been a real battle. For that reason Adolphe didn't let it fall. PLAYBOYS of the Lasky studio. Conrad Nagel and Adolphe Menjou "cutting up" between scenes of Para- mount's "Singed Wings." Top: Harry K. Fairall, inventor of stereoscopic exhibition used in the filming of Perfect Pictures' "The Power of Love." Below is the camera used as part of the stereo- scopic process. These boys lay no claim of rela- tionship to the Three Musketeers, but after this little bit of practice each decided that he could sling a mean sword if put to it. The latest form of inebriety is the milk jag. Too much is too much even of the farmyard brew. If you don't believe it, just look at the disgraceful result. May Allison has commenced work on her first Associated Authors picture for Associated Exhibitors. Exteriors for this adaptation of "The Broad Road" will be made at Orlando, Fla. October 21. 1922 E X H I 1 5 I T ( ) R S HERALD 45 r Annual luncheon of the Better Pictures Association of the World which awarded its seal of merit to the new George Arliss production, "The Man Who Played God," a United Artists publication. This feature, which has played the Mark Strand theatre in New York, has received unlimited commendation from those papers whose representatives have reviewed it. "High-class entertainment," "In every way a fine picture" and "The best picture Arliss has yet made" are excerpts from New York reviews. This is Buster at the age of 10, above as a member of the act of The Three Keatons and below as Little Lord Fauntleroy. Even in those days the First National star refused to smile. J. R. Clark, Michigan theatre, Grand Rapids, and president of local exhibitors' association, with his family. Left to right: Mr. and Mrs. Don Clark, Mrs. and Mr. J. R. Clark, Mary Jane and Richard Don. This is the doll Viola Dana dressed for a Los Angeles charity carni- val. The doll wears a dress similar to a frock worn by the star in her Metro picture, "Love in the Dark." Fred H. Kiser and his studio (ex- terior and interior), which is said to be one of the most thoroughly equipped plants on the Coast out- side of Los Angeles. The studio is located at Portland, Ore. 46 EXHIBITORS HERALD October 21, 1922 Farewell dinner tendered at Sydney, Aus- tralia, to W. J. Hutchinson, who has been in that country for a year reorganizing the Fox branches and helping to put over Fox specials. No. 1 is S. S. Crick, present Fox Australasian manager. No. 2 is Mr. Hutchinson. the "heavy" part of the firm of Cross & L i p p, which operates a chain of houses in Battle Creek, Mich. "Post- Toasties are the secret of my h e a 1 1 h," avers Harvey. Guy Bates Post, star in First National's "The Masquerader," is officially greeted by Edward Rainey, secretary to Mayor Rolph, on his visit to San Francisco. Next to Post is A. M. Bowles, Turner & Dahnken interests, and next is First National manager, Charles Muehlman. Mm e made, will also at- in Omaha and Denver. Cohen Has Message On the tour, Mr. Cohen and other members of the party will carry the mes- sage of national organization and its at- tendant efforts on behalf of the indus- try to the theatre owner. It will be pointed out that, as is the case in the af- fairs of the government itself, all official and other activities logically and prop- erly revolve about the national center. The work of the Motion Picture Theatre Owners of America, in the matter of co-ordinating exhibitor activity and ren- dering the same effective in a national way and in the states, will be clearly indicated. It is Mr. Cohens' purpose in meeting with theatre owners on this tour, to lay before them some of the major evils af- fecting the industry, point out definite means through which the same may be eradicated and arrange for their complete co-operation to that end. The lines of action thus laid down by the Motion Pic- ture Theatre Owners of America are very far-reaching and comprehensive. tre of the United States and can be made of inestimable value to nation, state and community when properly applied. This was the keynote statement made by M. J. O'Toole, chairman of the National Pub- lic Service Committee of the Motion Pic- ture Theatre Owners of America at the luncheon of the Ohio Motion Picture Convention in Hotel Statler last Satur- day. Following in this line of suggestion, Mr. O'Toole pointed out various elements of activity associated with the motion pic- ture theatre wherein the needs of the com- munity, especially, were being considered and satisfied. He called attention to the fact that officials of the Motion Picture Theatre Owners of America visited President Harding over a year ago and offered him the use of the screens for the purpose of promoting progressive public programs of a national character. He said that the president was very much enamored of the idea, gave it his complete approval and transmitted the suggestion to the members of his cabinet to make such use of the theatres i l this connection as to them seemed fitting and proper. Public Service Vital, Says O'Toole (Special to Exhibitors Herald) CLEVELAND, O., Oct. 10. — Public service is one of the principal elements associated with the motion picture thea- C. H. Christie Heads Newly Formed Realty Firm in Los Angeles (Special to Exhibitors Herald) LOS ANGELES, Oct. 10.— Charles H. Christie, motion picture producer, heads a new real estate organization formed in Los Angeles, known as Christie Realty Company, which consolidates all the realty activities in which Mr. Christie and associates have been engaged for the past two years. The purpose of the new organization, capital of which is already subscribed and paid in, is to acquire and develop prop- erty in Hollywood and adjacent territory on a large scale. Mr. Christie, who together with his brother Al Christie, has already been engaged in buying and selling real estate, will be president of the organization. Fred L. Porter is sec- retary and William S. Holman, treasurer. Among the properties recently ac- quired by Mr. Christie and associates were fifty acres of land at Sherman and an interest in a tract on Sunset boulevard which was recently subdivided. 50 EXHIBITORS HERALD October 21, 1922 Using Metro Film as Argument ror World reace Movement Under Way in England to Present Rex Ingram Picture Before League of Nations (Special to Exhibitors Herald) NEW YORK, October 10. — The unlimited possibilities of the motion picture as an educational medium is indicated in the movement launched in England by the League of Nations Union to present Metro's Rex Ingram production, "The Four Horsemen of the Apocalypse, as an argument for world peace. THIS follows the official endorsement of the photoplay by the organization and a consequent offer by Marcus Loew to arrange an exhibition before the League of Nations at Geneva and further- more to put before the peoples of re- moter nations, without expense and in the cause of world peace, this picturiza- tion of Ibanez's presentation of the futile horrors of war. * * * First steps toward the realization of these two aims is now taking place in London. During the intermission be- tween the first and second parts of "The Four Horsemen" at the Palace theatre, speakers delegated by the League of Na- tions Union address the audiences. The talks are short, direct thrusts to bring before the attention of the British pub- lic, at this moment when the Empire is confronted with the threat of another war, the lessons so grimly taught by the World War. At a luncheon arranged in Mr. Loew's honor at Claridge's hotel in London, by prominent persons interested in the cin- ema industry and by members of the League of Nations Union — an affair which, unfortunately, Mr. Loew could not attend, because of the necessity of his returning to America — Sir Harry Brittain, M. P., stated that "The Four Horsemen" was to his mind, and to that of his colleagues in the league, a most effective medium of propaganda, the more so for its not pretending to be that but an entertainment of a purely independent sort. Sir Harry Brittain added that more than 90,000 persons already had seen the film at the Palace, that in America 15,- 000,000 had seen it. The following excerpt from the col- umns of the Daily Telegraph, London, report the event: * * * "Just as the technique of the cinema has developed so rapidly in recent years, so is the moving picture being put to new uses in ever-increasing degree. Per- haps the most important development that has yet occurred is the harnessing of the film to the needs of the propa- gandist, and the latest step in this con- nection is the endorsement by the League of Nations Union of 'The Four Horse- men of the Apocalypse,' now being shown at the Palace theatre. "Three weeks ago, the day after the picture was produced for the first time in England, the Daily Telegraph said: 'Seldom has the sinister horror of war been more graphically described than in the great work by Ibanez, "The Four Horsemen of the Apocalypse".' This, apparently was a view snared by the League of Nations Union, for that body immediately got into touch with Mr. Mar- cus Loew, who is presenting the film here, and at once secured his coopera- tion, with the result that speakers pro- vided by the union are now using the four minutes' interval in the perform- ance to put before the audience the aims and ambitions of the League of Nations." Board of Review Lists Suitable Book Week Films (Continued from page 42) FAIR LADY, 7, Rex Beach ("The Net"). A romantic melodrama of Sicily and New Or- leans involving vendetta; all star. IRON TRAIL, THE, 7, Rex Beach. A melo- drama of Alaskan railroad building; all star, j LITTLE LORD FAUNTLEROY, 10, Frances Hodgson Burnett. Story of change in child's life from poverty to luxury; Mary Pickford. POLLYANNA, 6. Eleanor Porter. Domestic child drama; Mary Pickford. THREE MUSKETEERS, THE, 10, Alexandre Dumas. Romantic melodrama of French court life; Douglas Fairbanks. UNIVERSAL FILM MFG. CO. j ADVENTURES OF ROBINSON CRUSOE (serial in 18 episodes, 2 rls. each), Daniel De Foe. Adventure on a desert island; Harry Meyers. CONFLICT, 7, Clarence B. Kelland. A North- western melodrama with fine scenery and situations; Priscilla Dean. FLAME OF LIFE, THE, 7, Frances Hodgson Burnett ("That Lass o' Lowries' "). Ro- mance of Lancashire coal mines; Priscilla Dean. FLIRT, THE, 7, Booth Tarkington. Rural domestic drama of a flirt and her plain sister; Eileen Percy and Helen Jerome Eddy. j HANSEL AND GRETEL, 2, Fairy tale. Baby j LITTLE^ED RIDING HOOD, 2, Fairy tale. Baby Peggy. LONG CHANCE, THE, 5, Peter B. Kyne. Gambler's romance; Walthall, Daw, Graves. RED COURAGE, 5, Peter B. Kyne ("The Sheriff of Cinebar"). Western; Hoot Gib- son. UNDER TWO FLAGS, 8, Ouida. Romance of French Foreign Legion in Morocco; Priscilla Dean. VITAGRAPH, INC. BLACK BEAUTY, 7, Anne Sewell. Romantic comedy drama; Jean Paige. DEAD MEN TELL NO TALES, 7, E. W. Hornung. Romantic melodrama of sea ven- ture: Kathcrine Calvert and Percy Mormant. ISLAND OF REGENERATION, 5, Cyrus Townsend Brady. South Seas Islands ro- mantic drama: Antonio Moreno. LITTLE MINISTER, THE. 6, James M. Barrie. Scotch story of Thrums; Alice Cauhoun. PRODIGAL JUDGE, THE, 8. Vaughan Kester. Southern drama of a judge turned tramp and the influence of a small boy; all star. RESTLESS SOULS. 5, Richard Harding Davis ("Playing Dead"). Comedy draTila of pre- tended suicide by a man to cure his wife; Farl Williams. SILVER CAR, THE, 6, U'yndham Martyn. An English romance: Earl Williams. SON OF WALLINGFORD, THE, Geo. Ran- dolph and Lillian Chester. Comedy drama; all star. MONEY MA Which Have Been Exhibitors to Build By ROY W. ADAMS (Pastime Theatre, Mason, Mich.) For the benefit of the small town exhibitor who has to do his own bill posting or super- vise it, let me share a valuable hint that I picked up from an advance man of a stock com- pany recently about making paste. My operator does most of the bill posting here and 1 fur- nish the paste, either prepared cold water paste or cooked flour, which is better but more trouble to make. When the advance man of the Kelly stock company was here the other day, he showed me a new wrinkle. I It- got a package of gloss starch and a small can of con- centrated lye. He put two quarts of water in the paste pail, then mixed in about a cup full of starch. Then he dropped in a tablcspoonful or so of lye and the starch immediately KING IDEAS Used Successfully by Up Their P atron age thickened up. When he added enough water to thin it suffi- ciently, he had a pail full of smooth, clear paste, almost transparent, and very adhesive. I have tried it since with prepared paste and raw flour, and it works about the same with these as it does with starch, except that the raw flour has to stand longer to thicken up. By mixing up pre- pared paste to the usual con- sistency, adding an ounce or so of lye, and then thinning, you get three or four times the original amount of paste and a much smoother and more adhesive quality. It will also keep without souring in hot weather. Don't use too much lye or it will burn your paper. Undoubtedly this is old stuff to many HERALD readers, but I am detailing it for the benefit of the man, like my- self, who still has something to learn. WAnNF.ITS PICTURES RAGS TO RICHES, 7, Chas. A. Taylor. Re- volt of a small bov against the restrictions of wealth; Wesley Barry. HEROES OF THE STREET, 7, Lem Parker. Drama of a policeman's little son; Wesley Barry. NOTE! The Monthly T,lst of Selected Pictures consisting of alphabetic "photoplay guide" for patrons costs 75 cents a year: the same guide plus a list arranged by companies, with fuller information for exhibitors and committers, $1.25 a year. Small charges for catalogs and other regular services. Address National Committee for Better Films, 70 Fifth Avenue, New York City. THE THEATRE ^SLPRACTICAii. Something to Shoot At TODAY is very important in the theatre. Rightly and properly, most of exhibitor conversation and most of exhibitorial newspaper con- tent is concerned with it. Yesterday, as a gauge of perform- ance, is of barely secondary impor- tance. Events of yesterday enjoy, properly, second prominence in com- ment and discussion. Tomorrow, the immediate tomor- row, is of a piece with today. But of the big tomorrow, the greater fu- ture, little is said and less is written. Therefore: Paragraphs from Tomorrow's newspaper — * * * The Kroweldeen Club met yester- day afternoon in the Screen Room of the Ionia theatre, Mrs. Rex Tay- lor Rutledge, hostess, providing a Cook's Tour of Hindustan to accom- paniment by native Hindoo musicians and dancers. A motion to discard the club name, which is a reversed spelling of nee- dlework, was defeated on the ground that although sewing long ago ceased to have any part in the organization's functions it should be preserved for sentimental reasons. The organiza- tion will continue to devote its meet- ing hours to cinematic culture. The public library lists the follow- ing works in greatest demand during October : NOVELS "The House of Light" "Married" "Stone Hinges" "The Glass Sword" "Out of Nowhere" "Double Dare" SCREENPLAYS "Stone Hinges" "Double Dare" "The Glass Sword" "Married" "Canterbury Tales" "D. VV. Griffith's Memoirs" Of the screenplays listed the first three were exhibited at the Ionia, the fourth and fifth at the Corinthian and the last named at the Avon, until now a playhouse devoted exclusively to spoken drama. Johnstone Phelps Rider, foreign representative of the Ionia and sister theatres, cables from Thibet that ar- rangements have been completed for the photographing of religious rites heretofore guarded from Caucasian eye by drawn and, in some instances, dripping sabre. It is planned to in- corporate the matter in the Ionia Cinema Collegiate Course, adult divi- sion, and projection is promised in February. Mayor James E. Townsend and family have returned to this city from Hollywood, Cal., where they enjoyed a stay of four weeks as guests of the Ionia theatre's western agent. In an interview granted this paper Mr. Townsend declared: "In my entire visit I observed not one indication of the blue stocking tendency that has been pointed out as threatening the democracy of the motion picture. Players whom I met, without exception, were gracious, common spirited folk, fond of ath- letics in most cases and uniformly insistent that if motion pictures are to retain their immense utility they must not depart from the essential elements of everyday American life in context. "Even the authors, far from derid- ing the efforts of writers for print, were loud in praise of the present- day press authors as creators of sub- stantial, bed-rock literature. "All in all, my visit served to strengthen my already firm conviction that the greatest of educational forces is in capable hands." "The President's last official act before boarding, the Mayflower for a week-end on the Potomac yesterday was the signing of the Constitutional Amendment granting freedom of ;he motion picture." FOUND — Mink stole, in loge com- partment 9, Ionia theatre, Oct. 19. Management will deliver for identi- fication. Phone Essex 1111. John J. Cardigan, retiring chairman of the Commercial Club, was pre- sented with a loving cup by members of that organization at the weekly meeting held yesterday in the Ionia Grill. Cecil R. Ryegate, his successor in office, paid Mr. Cardigan high trib- ute in his speech of acceptance. "If I am so fortunate as to lead in my term of occupancy any campaign comparable to Mr. Cardigan's Better Working Conditions drive, I will feel that my time and that of this organ- ization will have been well spent, though my whole year be devoted to that single work." Mr. Cardigan, it will be remem- bered, brought about the passage of the ordinance establishing atmos- pherical conditions of the Ionia thea- tre as standard for all factories, of- fices ?nd public buildings. Tomorrow ? Well, probably not tomorrow in the day-after-today sense, but undoubtedly in the bigger, some- day sense. These things, or things very much like then;, will come. They are sketched here merely because it is well that all be given something concrete of this sort to think about, something, as the saying is, to shoot at. * * * There will be Ionia theatres. It is passing strange that no one has used that excellent name be- fore this. There will be newspapers in- clined as is this fictitious news- paper of tomorrow toward sup- port of the screen and its appur- tenances. There may not be foreign rep- resentatives ; possibly no city ex- ecutive will be sent to such a Hollywood as that indicated, but there will be advancement. There will be freedom of the motion picture. There will be such extension of service as is in- dicated in the classified ad. There will be a best seller column in the newspapers, should be now in the larger cities. * * * In short, there will one day be an adult motion picture art as well as an adult motion picture industry. It is well and good that the industry should develop most rapidly. To believe in such things, to expect them, is good for every- body. To have them in mind is to lay, here and there, the inci- dental blocks of the essential foundation. All can work at this. All will share in the reward. All should think about it. 52 EXHIBITORS HERALD October 21, 1922 ?B2&2&m n iva Limmmm jk s? t>: 3?; zczivz s?z sz zn- ^ -r.; ^ ^ M'J'i^^^n: z? -zjiz.zj q iz.^ 'zi' izznzint w w wprrru u iwi!i^ijyi|feaiy;gaag Theatre Letters Personal Accounts of Constructive Showmanship Contributed by Readers of "Exhibitors Herald" "BURNING SANDS" It's A Paramount Picture Milton Sills & Wanda Hawley CRITERION fj fl Starting Saturday f DAYS 1 SEPT. 30th 1 MV ? a Reproduction of novel window card conceived by C. F. Lewis, Evansville, Ind., showing manner in which still from Paramount's "Burning Sands" is inserted. Mr. Lewis was the first person who ever induced the Evansville street car company to rent one of its cars for advertising* purposes. Reilley Blazes Path To Big Business Exploitation that may be generally applied without respect to the attraction presented is exploitation of the first water, and the exhibitor conceiving such exploitation is to be highly commended for his enterprise. M. J. Reilley must be credited with the honor this week. THEATRE EDITOR, Exhibitors Herald. Dear Sir : I am sending you photos of street advertisement. It caused quite a lot of talk and helped to get business. The umbrella has electric bulbs on the ribs. On the top it has three lights. At night they are burning. Had a tieup with one of the leading stores who furnished hats and coats. Had Victory theatre on one side of umbrella. On the other side vou can judge for yourself. M. J. REILLEY, B. F. Keith's Victory theatre, Providence, R. I. * * * DEAR MR. REILLEY: Don't let this be your last contribution to these pages, Mr. Reilley. I am sure your brother exhibitors will find much food for thought in your effective exploitation of "The Country Flapper." Especially worthy was your miniature electrical display which any exhibitor could emulate at a very nominal cost. And further, it is a stunt that may be repeated on any attraction. That is prac- tical and sane showmanship which is ahvays welcomed. Let me repeat, "don't let this be your last contribution to this department." —IV. R. W. Ralph Talbot produced this effective advertisement by utilizing only stork typo and material available at all exchanges. Worthy of emulation by other exhibitors. Read Mr. Talbot's letter. It is instructive. Talbot Gets Results With Stock Type "Every exhibitor his own artist" might well be the slogan of Ralph Talbot, president of the Theatre Own- ers & Managers Association of Oklahoma, and others among his brother exhibitors. Mr. Talbot makes an interesting contribution on stock types and exchange mats to this department this week. THEATRE EDITOR. Exhibitors Herald. Dear Sir : I am sending you under separate cover some of the advertise- ments we have run recently in the local newspapers. I notice that October 21. 1922 EXHIBITORS HERALD 53 M. J. Reilley's electrical ingenuity cre- ated this effective stunt in advertising Producers Security's "The Country Flapper." you reprint a number of ads each week and in almost every instance these are reproduc- tions of fancy drawn ads. Dc you realize that to 80 per cent of your circulation the reprinting of these drawn ads accomplishes nothing, as the smaller exhibitor cannot af- ford to run that kind of advertising. In my opinion, you should print mere ads which are made up entirely from press book material and mats and cuts available from the exchange. For instance, my ad on "Grandma's Boy" is made from two mats furnished by the exchange and can be re- produced by any exhibitor in a town where the newspaper has a stereotype service. This is also true cf our fall announcement ad. If you reproduce ads like this with a few words explaining that exhibitors can secure the material to reproduce the ad from his exchange you will be doing a constructive piece of work. The ads which you repro- duce are beautiful, but certainly not prac- This is window tieup arranged by the Rhode Island exhibitor on the same production. tical for the large rnajoritv of exhibitors. RALPH 'TALBOT, Majestic theatre, Tulsa. Okla. DEAR MR. TALBOT: Xow you hai-e made work for yourself. We ore going to let you assist us in "doing a constructh'e piece of work" by contribut- ing more often to this department. Your fail announcement is proof that readable' and effective advertising is possible when discrimination is used in the choice of stock types and exchange supplies. We must differ with you on one asser- tion. We believe if you will peruse back issues of the HERALD you vSI find we haz'e endeavored to cover the field thor- oughly, devoting our columns to reproduc- tions of stock ads as well as drawn layouts. We want to serze all and worthy -contrib- utions such as received from you make this possible. Write us more of your instructive, and constructive, letters. They are always worthy of publication. — W. R. W. Novel Window Cards Win For C. F. Lewis Window cards have an undeniable place in theatre advertising. Upon their typographical execution, however, depends their power to increase box office receipts. C. F. Lewis. Criterion theatre, Evansville, Ind., submits a window card with proven value. A reproduction of it is published on the preceding page. THEATRE EDITOR. Exhibitors Herald. Dear Sir: I am forwarding to you under two sep- arate packages part of the campaign I put on in this city for the Paramount picture. "Burning Sands." The twenty-four sheet ballyhoo used on the street car is indeed far from an orig- inal idea or anything new, BUT. it is the first time that any one has ever been able »o get the street car company to rent one of their cars for advertising purposes. AXD. therefore it is the first time the people of Evansville ever saw such an advertising medium. I used a couple of boys with good strong lungs and arms to make all the noise they could with horns and drums. The result was the biggest Saturday and Sun- day business the theatre ever did. People even stopped me on the street and compli- mented me on my street car. You can use your own judgment about printing the photograph of this. HOWEVER. I con- sider the window card a stunt worthy of re- production in your paper. It is really an original idea, actually coming from the "two" brains I have. I had several hun- dred of the cards printed and then used about fifty stills to be placed in the most prominent business houses. It is a card that is DIFFERENT and that is what we are after. I hope other exhibitors will be benefited by this little stunt In addition to the above exploitation I used my regular mailing list and had sev- eral thousand heralds distributed in the Sunday paper. It sure makes one feel great to put on a campaign as this and see the wonderful results it brings. C. F. LEWIS. Criterion theatre. Evansville, Ind. * * » DEAR MR. LEWIS: Such comprehensive and intelligent ad- vertising should bring the biggest Saturday and Sunday business in history. Undoubt- edly the Criterion now boasts of a prestige which enables it to face dull periods un- flinchingly. While the street car stunt is not new. your enterprise in biasing the trail in Evansville is but another indication of the prestige which you have built up for the Criterion. Your window card with the still inser- tion is a uvrthy contribution to exploita- tion history. Just keep those "two" brains working all the time, for new creations in exploitation as well as in production are the factors which make motion pictures the greatest entertainment in the world. — W. R. W. GUILTY MANSLAUGHTER l—*r mm* W cW BICCCST WCTURtS P# t*. WARNING I • ' - : •» - Urn . : -. i - to - »: _i BEBAN 2St •terweooi. «k nffcu. Sew before W> »a »Sn cf of tk» MfUadc t— •tOtrvr •. rrs oc'R tieat. COME Note manner in which excerpts from reviews on Paramount's "Manslaughter" are utilized as border for the advertise- ment carried by the Palace at Wichita. Thank you I C, E. EDWARDS. Miir FOUR HUNDRED PROCRAfl S , P...,.d -,.k . m...p. I.d «»•<■ PM : zwwnHTjjzjrT?. TTyjrs^gj^-jT^MM'^iMiH^.^iiji ?yi g-Zi sui !U' ^ '»z»i-2.' ssjagjSgg =:• O. R. AR1SS, Rex theatre. Remus. Mich. (500 popu- lation), competed successfully with a tent show by ar- ranging this novel exploitation on Paramount's "The Sheik." See "Showman's Digest." EXPLOITATION that arouses interest of children is always timely. Harry Thomas conceived this hoop rolling stunt to put over Universal's "Human Hearts" at Strand, Far Rockaway, L. I. See "Showman's Digest." THE IRENE CASTLE promenade is being used effec- tively to promote that star's new Hodkinson publication, "Slim Shoulders." Picture at left illus- trates window tieup effected on picture by Edward L. Hyman of the Brooklyn Strand. Hodkin- son now has three companies ex- ploiting the picture through the East. South and West. Satis- factory results are reported by exhibitors who have taken ad- vantage of this cooperative pro- motion. A COLORFUL LOBBY on the Fox special, "A Fool Then- Was, " was arranged by the State theatre, Pittsburgh. Note cut-out streamer and novel ar- rangement of box office. Fur- ther details in "Showman's Digest." * * * THE CHRISTIE comedy, "That Son of a Sheik," was given equal prominence with feature during run at Strand theatre. Omaha. A noteworthy example of proper comedy ex- ploitation. Read "Showman's Digest." TREMONT TEMPLE "scooped" other Boston theatres when it was the only one per- mitted to enter float in Labor Day parade. Float (left) repre- sented scene in Fox's "A Little Child Shall Lead Them," then playing the Tremont. Excellent business reported. A PROMOTIONAL plan (right) that would serve in boosting any picture was used by the Mary Anderson theatre. Louisville, on First National's "The Eternal Flame." Read "Showman's Digest." aSn i—rn isGri^wm inm^im arjasosfe i& a ^ ai-M^i^Wii inm m m iz ^-^^-^s^aas aaa iqslos stress a-j 58 EXHIBITORS HERALD October 21, 1922 *IMMMMIMM TE353 '13 '11' '13 '13 '13 '13 '13 '13 '13 i '13 '13 '13 13 '13 'I31HPI 35 35 55 3J 35 35 35 3535:3535 3535 35 331 353MS Showman's Digest ^4 Terse Resume of Exploitation News of the Week Compiled for the Convenience of the Busy Showman EWfflWfeflirrrfrt.T; ^ ^ ^ th- af; n'-r Tu7 lOr^S fflfiui iQgQz ^ir^^WiTSiM jSSSIi'in f: ariQi i-I ;& :Cr< fa t< olra :■ ■: fa fa fa:fafarfa? Chocolate Drops The Aldine theatre, presenting "Rich Men's Wives," liter- ally found the way to the hearts of Philadelphians through their stomachs. The exploitation, engineered by Ben Amster- dam, distributor of the Al Lichtman picture in that territory, was this: Five attractive young women attired in gold costumes (See photographs on a preceding page). Each girl carried a basket matching her uniform. On each uniform and basket were the words: "Rich Men's Wives." In the baskets were chocolate bars which the girls distributed. Twenty-five thou- sand were given away. On the yellow wrappers of the bars were the words: "Food for Thought for Rich Men's Wives." A card within the wrapper announced the Aldine presenta- tion. Chocolate bars donated by H. O. Wilbur & Sons Com- pany. Amsterdam's exploitation accomplished this: Theatre management reported that the first day's receipts topped those for any other picture which had played the house in eight months. Paving the Way Teaser advertising does have to be confined to newspapers and throwaways. The street ballyhoo conducted by the Kinema theatre, Los Angeles, on First National's "The Masquerader," is an ex- ample of the broader use of this p'hasc of advertising. An auto- mobile carrying two passengers in the rear scat, one doubling for the title role in the picture and the other a woman companion, toured the city. When the man was in the car a sign on the back door read: "I am 'The Masquerader.' " During moments when he was absent from the automobile, leaving his woman companion alone, the sign was changed to read: "I am looking for 'The Masquerader.' " A novel and effective stunt for it paves the way for the display advertising. Posters That Talk It may seem beyond reason to say that the inanimate talk. But well prepared posters do talk. They spread a theatre message into every nook and corner of a city if they are properly prepared. Illustrations of two excellent posters are published on a preceding page. One was prepared by Leslie F. Whelan, Paramount exploitation representative in Richmond, Va., to promote "Manslaughter," and the other was the work of the Burke theatre, Kenosha, Wis., and R. C. Gary, paramount exploiteer, to publicize "Over the Border." The "Manslaughter" poster was doubly effective in that the Richmond safety com- mission cooperated in conducting a "Manslaughter Safety First Campaign." Three hundred Kenosha merchants gave valuable window space to the streamers on "Over the Border." Posters do talk! Small Town Records A town with .100 inhabitant?. A transient tent show. Poor business at the local theatre. Sounds logical, but it isn't. O. R. Ariss. Rex theatre-, Kemr.s, Mich., faced transient competi- tion with Paramount's "The Sheik" booked for his house. In his determination to outwit the roadshow he conceived the novel exploitation illustrated on the preceding page. He won. The outlandish sight of the cow hitched to an old wagon drew the crowds to the Rex and forced the tent show to pull its stakes. No town is too small for effective exploitation. A Rolling Stone — A rolling stone gathers no moss. But a rolling hoop did gather in the patrons for Harry Thomas, Strand theatre, Far Rockaway, L. I., during his presentation of Universal's "Human Hearts." He engaged five youngsters to roll hoops in which heart shaped cutouts advertising "Human Hearts" had been inserted, around the beach and through the streets. A stunt that should be emulated by other showmen. It may be applied to any picture. It is simple in execution. The cost is nominal if anything at all. It's a money getter and that counts. Fred V. Green, Universal exploitation repre- sentative, assisted Manager Thomas. Colorful Lobbies The State theatre, Pittsburgh, logically has not underestimated the value of colorfully arranged lobbies. In presenting the Fox special "A Fool There Was" the management constructed a shell for the box office in the form of an open book. On one of the open pages were stills from the picture. On the other was a quote from the Kipling poem, "The Vampire." Large letters cut out to form the title were hung in streamer- style across the lobby. The State lobby was conservatively arranged and therefore the more effective. Holding Its Own No longer arc comedies being handled as "step children." Exhibitors rightfully are considering their real box office power, which in many instances is a great, and in some greater, than the feature attraction. Harry B. Watts, Strand theatre, Omaha, had Christie's "That Son of a Sheik" and First National's "The Masquerader" on the same bill. The comedy was given equal prominence in the advertising. It deserved it and undoubtedly drew equally with the feature. Both pictures were featured on the front of the house in three sheets. One may judge that the comedy is holding its own. Delivering a Message On the effectiveness of advance exploitation depends the success of an attraction. An impressionistic appeal is inval- uable. George A. Sine, Mary Anderson theatre, Louisville, touched strongly on this phase of exploitation when he dis- tributed through cooperation with Postal Telegraph Com- pany, 50,000 facsimile telegrams from the lobby of his theatre. The telegraph company stationed a messenger boy in the lobby and split costs on the distribution of the telegrams, which announced that Louisville would have the first public presentation of First National's "The Eternal Flame." NEWSPICTURES \\riTH a view to giving the exhibitor a better understanding of the importance of the VV News Weekly, to himself and to his public, and also for the purpose of providing ways and means whereby the exhibitor may apply better exploitation to his News Reel feature, the "herald" has established this department. THE LOGAN FAMI19 newark 14 CHILDREN IN 17 ^EAftS 14 Newspicture history chron- icles no greater achievement in promotional activity than that credited to Manager Wil- liam A. Downs, Loew's State theatre, Newark, N. J. Since inception of this de- partment the industry has come to regard the newspic- ture as an indispensable factor in the institutional develop- ment of the motion picture theatre. Responsible for ex- pression of this latent convic- tion are the enterprising show- man, no list of whom would be complete without Mr. Downs. Personal appearances have been more or less common. But personal appearances in connection with the presenta- tion of news reels are the ex- ception. It is the exception — the un- usual — that makes for good showmanship. Manager Downs performed the exceptional when he staged with each of fourteen screen- An Exploitation Achievement ings of a single issue of Pathe News the per- sonal appearance of the prize-winning Logan Family of fifteen, all thriving and happy resi- dents of Newark. Pathe News reported the event when at a picnic the Logan family was awarded a $250 prize by Police Commissioner Brennan as the largest in Newark. Immediately Manager Downs and F. H. Lovejoy, Pathe salesman, appealed tc Father Logan who consented to the personal appear- ances. Local newspapers were interested in the affair. A tieup was effected with a depart- ment store, a window of which exhibited fif- teen pairs of shoes ranging from Father Logan's to Baby Logan's. A card in the win- dow read: "The Logan Family of Newark the Largest in the World, Appearing at Loew's State Theatre." During presentation of the news reel and the engagement of the Logan family Newark turned out in hundreds to witness the Loew program. Showmanship, ap- plied to the newspicture, had won a victory. Exhibitors of other cities may not have the opportunity of duplicating Manager Downs' achievement. They do have the opportunity, how- ever, of achieving like results through enterprising news reel promotion. Those exhibitors who con- sider the news reel as a filler on their programs should re- member this part of a conver- sation between two women which was overhead recently by this writer: "My husband likes the news reel and the comedies. I prefer the news reels and the features." That's a rating of 100 per cent for the newspicture. That is a valuable box office asset to overlook by scanty or no advertising. 60 EXHIBITORS HERALD October 21, 1922 DIGES VPICTURES of tAeWEEK THE costume play. Is it coming back ? In the opin- ion of several, who are presumed to be well versed in what the public wants, it is. And there are others who say that that vast public outside the large cities will have nothing of it. According to Howard Deitz of Gold- wyn Pictures, the producers consider it a great risk to attempt the period photoplay. On the other hand Horace Judge, of Associated First National Pictures, says the contrary is the case and calls attention to the forthcoming attractions of "Douglas Fairbanks in Robin Hood," Maurice Tour- neur's "Lorna Doone," Richard Walton Tully's "Omar, the Tent Maker," the Cosmopolitan production of "When Knighthood Was in Flower," and the First National picture "The Eternal Flame." While these are but a few plays as compared with the large number of modern stories to be published, they are all big productions and perhaps therein lies the secret of success of any costume play. Exhibitors in the past have avoided playing costume plays princi- pally because they were not well produced nor well acted, but with the introduction of modern methods of producing these plays, with the speeding up ot the action, and careful attention to detail, the fact that they are costume plays does not diminish their enter- tainment value. Long ago American directors saw the opportunity in stories of early days and the costume play "with modern treatment is the answer. "Robin Hood" is said to have cost over one million dollars to produce and "When Knighthood Was in Flower" a million and a half. Both of these are to be road-showed in the larger cities, and while it is ad- mitted period productions are more successful in the cities, the small town interest will have been aroused by the time they will have reached there. — J. R. M. "TRIFLING WOMEN" (Metro) is another screen triumph for Rex Ingram. It is a powerful, absorbing tragedy, well handled from every angle. The title is its one handicap for it is a finished piece of screencraft, well acted and carefully produced. The picture is a story within a story and teaches a strong lesson in faithfulness. "LORNA DOONE" (First National ) is another Maurice Tounienr masterpiece. The adaptation of the R. D. Blackmore classic has been handled in a manner most pleasing, a charming love story being pictured against un- usually beautiful backgrounds, with many artistic interiors. Madge Bellamy and John I lowers have the principal roles. \ll in all a very pleasing production. "CALVERT'S VALLEY" (Fox) presents John Gil- bert in a pleasing story, with good support. The element of mystery as to the death of Calvert is well sustained and the love interest is well handled. It was directed by Jack Dillon. "THE FACE IN THE FOG" (Paramount) is an in- teresting story of stolen jewels, plotting Russians and a clever crook. The suspense is well maintained throughout the seven reels. A well chosen cast is headed by Lionel Barrymore, Lowel Sherman, Seena Owen, Mary Mac- Laren, and George Nash, all excellently cast. "THE KENTUCKY DERBY" (Universal) looks like another money-maker for the exhibitor. It is a swift- moving tale of the sea and Kentucky race tracks. Reginald Denny won his spurs in "The Leather Pushers" and is a valuable asset in "The Kentucky Derby." "PINK GODS" (Paramount) is a Cynthia Stockley story of the African diamond fields. A trifle long drawn out. especially in the obvious climax, but a well told story, and one that is convincingly acted by Bebe Daniels, James Kirkwood, Anna 0. Nilsson and others. "THE LONE HAND" (Universal) is Hoot Gibson's latest Western thriller. It relates an interesting story of a miner and his daughter who attempt to keep the secret of a mine from plotters. It will fill the bill wherever good Westerns are in demand. "SURE-FIRE FLINT" (C. C. Burr-State Right) is one of the swiftest comedy-dramas of the present season. Tt is a typical Johnny Hines production with about every- thing in it the showman wants. Six reels of action, with snappy Ralph Spence titles. "ON THE HIGH SEAS" (Paramount) is an Irving Willat production, a sea adventure story of more than usual interest. It has three well known players — Dorothy Dalton, Jack Holt and Mitchell Lewis in the leading roles. It is so full of thrilling incidents and novelty that it should go over big with any audience. "NOTORIETY" (Weber & North) is a feature away above the average and one that will pay the exhibitor to exploit. It has a well told story of every day modern busi- ness and social life, the craving for notoriety and its tragedy. Skilful photography and direction mark the production; "BROAD DAYLIGHT" (Universal) is a first- rate mystery drama presented with an all star cast. It was directed by Irving CummingS and is an altogether pleasing and interesting story with an unusual twist to the plot. SPECIAL CAST IX TRIFLING WOMEN METRO An achievement that must be regarded as the greatest triumph of Rex Ingram's career, exceeding in dramatic value and powerful portrayal even "The Four Horsemen of the Apocalypse" and "The Prisoner of Zenda." The cast is excep- tional, bringing together again many of the best actors of the "Four Horsemen." "T RIFLING WOMEN," Rex In- gram's latest production tor Metro, which supplanted "The Prisoner of Zenda" at the Astor theatre. New York, last week, is in every way worthy to rank alongside anything heretofore given to the screen. It is stark naked tragedy; powerful, compelling, absorbing, from start to finish. Why it was called "Tri- fling Women" is a mystery. This title greatly handicaps one of the screen's most magnificent works of art. Just as "The Birth of a Nation" marked an epoch in spectacular screen production, and "Broken Blossoms" set a new standard for art in the movies, so does this Ingram masterpiece mark a new milestone in dramatic achievement and story telling intensity. This picture has all the virtues a good picture should have and none of the faults. It is as .near a perfect piece of work as can be imagined. It combines all the fine arts — music, painting, sculp- ture, architecture and poetry. It is a big. fast-moving tragedy unfolded with the same weird masterhand that guided the talents of an Edgar Allan Poe or a Sam Benelli. The cast in "Trifling Women" is com- posed of at least four players who must be classed as stars; indeed, their work is so far above that of many of the names in electric lights that it is a sad commen- tary on methods of magnifying poor players. The particular artists who de- serve foremost mention arc Edward Con- nelly, Ramon Navarro, Lewis Stone and Barbara La Marr. To those who enjoy the finest kind of dramatic acting the work of these four will come as a reve- lation. The picture is a story within a story. It begins by the father of a young girl reading to his daughter a tragedy he has just finished writing. The story is called "Black Orchids." and the father s pur- pose in reading it to the girl is to teach her to be sincere and just, faithful and true to her husband. Then the scene re- verts to the acting out of the story, and the events that take place are. briefly, as follows: Zareda, a crystal-gazing product of the Orient, assumes the role of sorceress and wins the love of Baron de Maupin, an aged roue, and the affections of his young son, Ivan. In order to rid him- self of the rivalry of his own son, the father finds a place for him in the French army, and the boy leaves. To further his advances with the sorceress the Baron arranges for his friend, the Marquis Ferroni. to feign illness in the Baron's home so that Zareda will come there and visit him. But the Marquis is smitten by the great charms of Zareda and himself falls a victim. The Baron then arranges a din- ner and places poison in the cup of the Marquis. Zareda, learning of the scheme, with the aid of her servant, a hunchback, and Hatim-Tai. an ape. shifts the wine- glasses. The Baron dies by his own poison. Ivan has now returned from the front and finds Zareda married to the Marquis. Through her planning the husband is made to believe that young Ivan has in- sulted her and a duel takes place. The Marquis is thought to be dying, but by superhuman effort he rises from the ground only to see his wife in the arms of Ivan. He then arranges for his own funeral, ordering that a bag of stones be placed within the shroud so that his wife and Ivan will believe him buried. Then the will of the Marquis is read. One of the stipulations exact that Zareda •ihall visit the Sorcerer's Tower at sun- down on the day of the funeral. Zareda is thrilled and delighted. She plans to meet Ivan in the great tower and there they will renew their troth. In the gloom of evening Zareda arrives and prepares herself before a mirror for Ivan's coming. Suddenly she sees the face of the Marquis, who has been hiding in a recess of the tower. His face is livid, hi? body shrouded in a black cloth. In terror the unfaithful wife backs away. But the Marquis is like a stone image. He grasps her and hurls her into the dungeon of the tower, locking the great door. Then he waits for Ivan. The two men clash. Ivan is killed. The Marquis drags THE CAST Leon de Severac, the Novelist Pomeroy Cannon His daughter, Jacqueline Barbara La Marr Henri Ramon Novarro Zareda, the fortune teller Barbara La Marr Baron Francois c*e Maupin Edward Connelly His son, Ivan Ramon Novarro The Marquis Ferroni Lewis Stone Pere Alphonse Bidondeau, innkeeper Hughie Mack Col. Roy bet . Gene Pouyet Achrret John George Ceasar Jesse Wei don Hasson Hyman BinunsVy Hatim-Tai Joe Martin £tory and scenario by Rex Ingram. Direcved by Rex Ingram. Eight reels. the body to the dungeon and entombs the living Zareda and her dead lover. Then the Marquis places a wreath of black orchids on the door, clutches his heart, crumbles and falls dead against the door. In "the epilogue the girl's father is seen finishing the reading of the story of "Black Orchids" and observes with sat- isfaction that the object lesson in faith- fulness has reached his daughter's heart. Exhibitors who show this picture must get back of it and sell it to the pub- lic, for the title is so misleading that the picture can easily be misjudged as an- other tale of flappers, flirts and fickle wives. It is none of this. BEBE DANIELS IN- PINK GODS (PARAMOUNT) Interesting story of the diamond fields of Africa, presenting a pe- culiar psychological theory that woman's desire for these precious stones often brings about her un- doing. Acting and technique are alike excellent. Directed by Pen- rhyn Stanlaws. 7,180 feet in length. Cynthia Stockley's story may not ap- pear very convincing to the majority of picture-goers but nevertheless under the careful direction of Stanlaws it holds one's attention throughout the seven reels. It has several novel twists — one at the end where the heroine dies, and at least one unusual, albeit a gruesome scene, where they operate on a diamond thiet to recover diamonds he has swal- lowed while working in the mines. James Kirkwood, as the hard-hearted, unyieldy diamond merchant, was espe- cially effective in the role of John Quelch Bebe Daniels as Mrs. Temple, who ac- cording to a fortune teller, was born under an unlucky star and will alwavs have a craving for diamonds, was attrac- tive and gave a carefully shaded char- acterization; Anna Q. Nilsson. in manv fetching gowns, was equally pleasing as Lady Cork. Mrs. Temple's friend. Rav- mond Hatton contributed an excellent bit as the mine foreman and Adolph Men- jou had an important role. In. the absence of her husband Mrs. Lorraine Temple accepts the invitation of John Quelch to visit his underground temple, where he showers her with dia- monds, in an effort to teach her a les- son, she almost having fallen a victim of an unscrupulous diamond vender. Lady Cork, a widow in love with Quelch. endeavors to save Lorraine from the wrath of her husband, and drives to the home of Quelch. closely followed by Temple. A disgruntled mine superin- tendent blows up the underground abode and Mrs. Temple is killed, although she absolves Quelch with her dying breath. Quelch and Lady Cork renew their friendship and come to a perfect under- standing. 62 EXHIBITORS HERALD October 21, 1922 SPECIAL CAST IN NOTORIETY (WEBER & NORTH) Here is an audience picture away above the ordinary and one which has a sufficient number of excel- lent exploitation angles to make it easy to put over in a big way. Has a good holding story, finely photographed and skilfully di- rected. Directed by Will Nigh. Eight reels. Will Nigh has made many good pic- tures but it remained for "Notoriety" to provide him with an opportunity to make one which stands out by itself. "Notori- ety" has every ingredient a winning pic- ture needs to make it a big box office at- traction and its advent should prove a boon to buyers of state right attractions. "Notoriety" is the first of four produc- tions to be made by Mr. Nigh for dis- tribution by L. Lawrence Weber & Bobby North and was given its first pub- lic showing in Boston last week. This showing was given under the auspices of Sam Grand, who has bought the produc- tion for New England, and several hun- dred of the leading exhibitors of that section were Mr. Grand's guests at the projection and party which followed. The visitors were loud in their praises of the picture. The theme selected by Mr. Nigh is one that enters strongly into every day mod- ern business and social life — the craving for notoriety which is frequently credited with leading to tragedy. As portrayed if has every element of good drama, verging at times on the melodramatic but never quite crossing the line. There are thrills aplenty, clever dramatic situa- tions excellently handled and with suffi- cient good clean comedy to relieve tense- ness. The cast is a notable one, containing such names as Maurine Powers, Mary Alden, Mona Lisa, J. Barney Sherry, Rod LaRoque, George Hackathorn, Richard Travers and John Galsworthy. The premier part is given to little Maurine Powers, and as Pigeon Deering she cleverly plays the unsophisticated child who mistakes notoriety for the quickest road to the fame that will bring her the many things she has envied in others but never hoped for herself. Pigeon is a young girl of the tenements whose ambition for publicity is inspired by a young "cake-eater." While peeping in a window watching a social function a murder is committed and Pigeon is ar- rested charged with the crime. In jail she is showered with attentions from the morbid. Flowers and various presents arc sent to her cell. At the trial she dis- covers there is no evidence against her and she sees visions of losing all the at- tentions which have come to her through the notoriety of being held for the mur- der. In her simplicity the only way to hold these attentions is to confess her- self guilty of the crime, which she does in open court. The real murderer is ar- rested, and through the interest of a young attorney who has defended her, 1'ij.Ton taki n to the country where sin- finally awakens to an understanding of what notoriety has done for her. Reginald Denny in a scene from "The Kentucky Derby" (Universal). REGINALD DENNY IN THE KENTUCKY DERBY (UNIVERSAL) Here's another winner. This adap- tation of Charles T. Dazey's rac- ing play "The Suburban Handi- cap" ought to bring home the bacon. It is excellently photo- graphed and well acted, has a well developed plot which never gets beyond the bounds of plausibility. Directed by King Eaggot. Six reels. This Universal-Jewel production should give the fullest satisfaction to followers of Reginald Denny, who arrived at star- dom through "The Leather Pushers" se- ries, and to those familiar with Charles Dazey's stage play. It has the atmos- phere, the types, the action of a well- made drama and the interest is never allowed to lag throughout the eight reels. The struggles and hand-to-hand fights are well handled and the race track scenes, showing the immense crowds at Churchill Downs, Ky., and the actual racing scenes are realistic in the extreme. Whoever photographed it is deserving of unstinted praise. It is excellent work. Donald Gordon, the leading character, is very well interpreted by Reginald Denny, whose actions are clear and de- cisive. He is never out of character and one of the most convincing actors on the screen. Lillian Rich was excellent as Alice Brown; Emmett King gave a good study as Col. Gordon; Walter McGrail was good as Sir Ralph Gordon and Lionel Helmore splendid as Col. Woolrich. Kingsley Benedict appears as Joe and Bert Woodruff as Newcomb. The story relates the marriage of Don- ald Gordon and Alice Brown, of Don- ald's being shanghaied aboard an opium smuggling ship and confined below decks whenever it reaches port. The ship is destroyed at sea in a collision with an- other craft and Donald and the Ca"ptain arc the only ones saved. The elder Gor- don's fortune has become depleted and he has staked his all upon his favorite horse to win. Crooked gamblers have bribed the jockey to pull the favorite and throw the race to a rival horse, offering heavy odds. Donald discovers their plot, knocks out the crooked jockey and al- lows a stable boy to ride the favorite. The horse wins and the crooks are ex- posed and there is a happy ending with the two old colonels once more friends. The picture is well put on and allows of many exploitation stunts in the way of horses and riders and other racetrack features. DOROTHY DALTON IN ON THE HIGH SEAS (PARAMOUNT) Here is a sea adventure picture crammed with so much novelty and so many thrills that it should go over big with any audience. It has many examples of rare photography and is built on a gripping story. Five reels. Irving Willat director. Seldom if ever has been given to the screen a more interest-holding produc- tion than Irving Willat has made for Paramount in "On the High Seas." It is a story of adventure and the scenes are nearly all laid on the high seas, as the title implies. Thrilling scenes of a ship sinking, with the attendant fighting of the panic-stricken passengers to get into the life boats, are shown in a man- ner probably never before so strikingly picturized. The action of the story is confined largely to three players — Dorothy Dal- ton, Jack Holt and Mitchell Lewis. There are a lot of others but they have little tc do beyond furnishing back- grounds and mobs for the big scenes. The work of the above named three is good at all times, although Director Willat relies more on striking effects, handled with wonderfully skilful pho- tography and settings than he does on histrionic ability. The story is the first original one written for the screen by Edward Shel- don, author of "Salvation Nell," "The Nigger," "Romance" and other stage successes. "On the High Seas" centers about a, pampered beauty and two stokers who are the last to leave a steamer which burns at sea. Adrift for days in a small open boat they at last sip-ht a schooner. Managing to board it they discover that the only living thing aboard is a kitten. After a long and perilous stay on the abandoned schooner, during which they have various thrilling experiences, not the least of which is a wonderfully pic- turesque storm which sends a mast toppling to the deck, killing one of the stokers. The girl and the other stoker are recued by a naval vessel, and taken back to San Francisco. There the girl assumes her position in society, turning away the stoker for whom she had previously confessed her love. . She is later about to be married to a plausible young fortune seeker, but is kidnapped on her wedding morning by the stoker and his friends. It then tran- spires that the supposed stoker is an educated and wealthy young man who went to sea as a stoker in a search for adventure. Everything ends happily with the girl and the psuedo stoker married and the discarded suitor waiting at the church. LET 'ER RUN (CHRISTIE-EDUCATIONAL) "Let 'Er Run" is about as interesting a race horse comedy as has ever been filmed. "There's a corking good race in it, and the atmosphere of the turf is well carried out. A stern father promises the hand of his daughter and a handsome check to a young man if he wins a horse race. The young man's horse is incapaci- tated and he borrows his prospective father-in-law's horse, painting it white to resemble his own. The white horse canters home a winner and just as he re- ceives his reward a sudden shower washes the paint off and father discovers he has been duped into buying his own steed. October 21. 1922 EXHIBITORS HERALD 63 HOOT GIBSON IN THE LONE HAND (UNIVERSAL) There is plenty of action and a ro- mantic love story in this latest Universal Western. It will fill the bill for those audiences that appreciate Western comedy- drama. Five reels. Directed by Reeves Eason. A first rate Western, with the appeal of quick-moving drama. Plenty of thrills, fights, chases and the usual stunts asso- ciated with plays of this type, the whole being shot through with a vein of sub- tle humor. It is breezy action from the first foot to the final fade-out without a dull moment. Gibson is cast as a rough cowboy, the butt of the other ranch hand's jokes. He is natural and effective and infuses vigor into his fight scenes. Excellent support is accorded him by Marjorie Daw as Jane Sheridan ; Helen Holmes in the role of Margie; William Welsh as Sheridan and a dozen or more cowboys. Laramie, a cowboy, takes a well earned vacation, visiting a friend who conducts a mountain summer resort. En route he encounters Jane Sheridan who is pro- tecting her father's mine from claim jump- ers while he is away. A warm friend- ship springs up between them. Laramie is told where the secret mine is located, and the villainess tells Jane he has gone to claim it. Jane turns on the flood gates to the mine, not knowing he has entered to rescue her father who has been held up by a lawless gang. He res- cues the old man, however, and then loosens an immense rock over the cabin while the plotters are inside and crushes them. The mine incident and the de- struction of the cabin are both well han- dled. LOOK OUT BELOW (EDUCATIONAL) A swift-moving comedy with many familiar situations utilized to good ad- vantage. Nothing remarkably clever about this comedy but it tells a story that is brought to a legitimate conclu- sion and has a "punch" finish that will satisfy. It is well lighted and the photog- raphy clear. Jack White directed. SPECIAL CAST IN LORNA DOONE (FIRST NATIONAL) A Maurice Tourneur production of unusual excellence. The adapta- tion of the R. D. Blackmore clas- sic to the screen has been handled in a masterful manner. The story has a poignant note of its own which has been successfully re- tained and enlarged upon. It is on a par with Tourneur's former big pictures and will not disap- point. Eight parts. There is the same peculiar charm and appeal to "'Lorna Doone" that there is to all of Maurice Tourneur's screen classics. The adapting of R. D. Black- more's famous story presented a big task but none of its finer points have been overlooked in the finished screen produc- tion. All the familiar characters of the Blackmore classic have been faithfully reproduced upon the screen, the English ladies of gentle breeding and the simple country folk being contrasted with the band of bold robbers and their rugged women. There is much beautiful scenery in '"Lorna Doone" and the atmosphere of the old English days is well simulated in buildings, costumes and manners and so well is the story told that the interest is carried from one point to another as the plot slowly develops and then swings into a stirring dramatic climax without inter- fering with the eloquent telling of the story. An appealing love story winds its way through the story. There is also a cast of unusual excel- lence headed by Madge Bellamy, John Bowers. Frank Keenan and others equally well known. Technically the pro- duction is perfect. The length of it is the only point that will likely call for criticism. The scenario was prepared by Mr. Tourneur and Wyndham Gittens. The story concerns Lorna. who is kid- napped by a band of outlaws while travelling in a coach on a lonely road with her mother, the Countess of Lome. The chief of the robber barons comes to love Lorna and protects her from the ad- vances of the rest of the clan. Upon the death of the chief, however, she faces grave danger. She is rescued by her childhood sweetheart. John Ridd, who enters the robbers' valley by floating down a stream and over a falls. It then develops that Lorna is of royal birth and she goes back to court. Her love for John however proves stronger than the lure of wealth and she gives up all to return and become his wife. LIONEL BARRYMORE IX THE FACE IN THE FOG (PARAMOUNT) This story is steeped in mystery, Russian plotting, and fog. It is interesting despite its slow tempo and extreme length and the sus- pense is well maintained through- out the seven reels. Directed by Alan Crosland. A "Boston Blackie" story written in Jack Boyle's most fascinating style, with Russian princesses in distress, over-wise detectives following the wrong clues, and a clever reformed crook as the basis of the tale. There's an array of talent in this film drama to talk about. First and foremost is Lionel Barrymore, who makes a most convincing "Boston Blackie" Dawson. To him is due the success of the film. Seena Owen, wearing some beautiful gowns, is the Russian noblewoman Grand Duchess Tatiena: Lowell Sher- man delivers with his Count Orlofi; and George Nash made a thoroughly convinc- ing detective Kant. Mary MacLaren was "Boston Blackie's" wife: Macey Harlan was Count Ivan, and Gustav Von Sey- fertitz. Michael, the beggar. Joe King, Tom Blake. Maria Burke. Joseph Smiley and Martin Faust complete the cast. The story concerns some valuable Russian Crown jewels which have been smuggled into the U. S. A. On a foggy night a beggar is murdered in front of a cafe and Boston Blackie finds a package of jewels in his pocket, which had been slipped into his pocket by the blind man as he handed him a coin. The beggar is murdered a moment later and Boston Blackie picks up one of his crutches and drives off. Russian terrorists attempt to regain the jewels and upon arrival at Boston Blackie's flat overcome Blackie and a detective also on the ground searching for the packet. The Russians are finally captured, the Duchess is given her freedom but not th< jewels, and the U. S. government holds the valuables which he finds concealed in the handle of the crutch. Two scenes from "The Lone Hand," Hoot Gibson's latest Universal production, a Western with the customary number of thrills per reel. Marjorie Daw is the young lady appearing opposite Gibson. 64 KXHI K ITORS HERALD October 21, 1922 LUPINO LANE, the English comedian, in a scene from "The Pirate," made at the Fox studios under the direction of Jack Blystone. ALL-STAR CAST IN BROAD DAYLIGHT (UNIVERSAL) A well-conceived and well-executed plot. Strong mystery and under- world story with a little different twist. An excellent cast headed by Jack Mulhall, Lois Wilson, Ralph Lewis and Ben Hewlett. Directed by Irving Cummings. Five parts. "Broad Daylight" is a crook story with a little different angle — an altogether pleasing angle, a pleasing love story com- bined with fast, snappy action all the way through. The work of the entire cast is praise- worthy and Irving Cummings' deft han- dling of the various tense situations marks him an adept at crook drama di- rection. Lois Wilson is especially appeal- ing as Nora Fay. Here is an actress with intelligence and she plays a difficult role with rare restraint. Milton Taylor is a detective. Ken Gibson was "Davy," a crook, Ben Hewlett another crook, and Jack Mulhall appears to advantage as the college boy hero, who exposes the crooks. Robert M. Walker and Ralph Lewis have important roles also. Harvey Gates is the author of the story. You can sell this picture on the cast alone, but you can also promise a mighty entertaining story. Nora Fay is living quietly in a flat awaiting the homecoming of her father, serving a five years' sentence in prison, he having been "railroaded" by a pal. A plan is on foot to steal some valuable stones from a mansion, and a crook, who is in league with the police, gets Nora's father, upon his return home, to help him do the job. Nora hears of the scheme and hastens to the house to warn her father. A fight over the stones results in the death of the crook and Fay escapes, but the police find Nora there. She is saved from arrest, however, by the ap- pcarance of a youth whom she bad secretly married and who admits she is his wife. The expose of the gang and the happy ending follow after an exciting fight and the capture of the crooks. JOHN GILBERT IN CALVERT'S VALLEY (FOX) Good program picture. Pleasing work of star and supporting cast outstanding features. Mystery element well sustained and love interest well handled. Directed by Jack Dillon from scenario by Jules Furthman. Five reels. There is quite good entertainment value in "Calvert's Valley" and Margaret Prescott Montague's story makes a good vehicle for John Gilbert in spite of the fact that the triangle love affair is not exactly new. The development of the plot holds the attention and it has been well handled, the casting is good and the direction of Mr. Dillon ensures the char- acters appearing as real human beings. John Gilbert has had stronger roles than that of Page Emlyn, but he is a likable actor and lends force to any story. Capable support is furnished by Sylvia Breamer, as Hester Rymal, Herschcl Mayall as Judge Rymal, Philo Mc- Cullough, in a dual role, as James Calvert and later as Eugene Calvert, and Lulu Warrenton, as an old hag, Widow Crow- croft. A half wit boy who has an im- portant part is not given in the press sheet cast. Don Short's photography is line. James Calvert and Hester Rymal are sweethearts, but when she meets Page Emlyn, her affections change. Calvert is killed by a fall from a high cliff, and Page who is found nearby in a drunken stupor is accused of the murder. He is freed by an old lady, but later she con- fesses she saved him out of sympathy. He confesses his guilt at a revival meet- ing and is tried for murder. Again the old hag appears and tells that her half- witted son had pushed James Calvert over the cliff and thus Page is freed and finds happiness with Hester. A GOOSE SAFARI ON THE LOWER MISSISSIPPI (HODKINSON) Tin lirst <>\ the "Field and Stream" Series, of which there will be six, will especially please hunters and lovers of out-of-door sports. It pictures the fun of hunting wild geese along the Missis- sippi river bottom, which is forty feet below water level in the winter time, and the danger connected with the sport be- cause of the treacherous mud. The single reel is marked by excellent pho- tography and clear and concise subtitles. A very good short subject, especially timely just now. This subject was made by Eltinge F. Warner. JOHNNY HINES IN SURE-FIRE FLINT (C. C. BURR) This second Hines feature is sure- fire stuff. It has about everything in it. You can promise them comedy, tragedy, thrills and ro- mance, orphanage sob stuff, war, radio, polite comedy, slapstick, serial stunts and love interest. Mechanically excellent, good ac- tion, farcial effects amusing and titles well written. Six reels. Hop to it. After all, there's only one Johnny Hines. He's just "Torchy" to most of us and "Sure-Fire Flint" is a typical "Torchy" tale, only longer, with equal parts of pathos, tragedy and drama nicely mixed with quaint humor. And it has a happy, snappy finish that will send 'em away with a smile. It starts out with a bang and keeps up the pace for the most part until the fade-out and for audiences who like good, clean, swift comedy it provides the best of entertainment. The story begins in a beautiful home, where J. Barney Sherry is shown the proud father of a new bcrn baby, and the whole nation celebrating — for it is July 4. The sad separation of two little baby orphans is shown, when the girl is adopted by a wealthy family. Years elapse, the war finds Flint in the trenches, where he saves his captain and rescues a message from a German bringing back also several souvenirs. The war over, he finds himself penniless in New York, and becomes a taxi driver. By a ruse he gets business, but is discharged, then he be- comes a waiter and takes part in a danc- ing act. Here he meets the lady of his dreams and her foster father. He goes to the Reynolds steel mills to return a wal- let, gets a job as assistant manager, and later becomes the manager, when Rey- nolds discharges the crocked manager, and incidentally the man to whom Miss Reynolds is engaged. Flint learns of a plot to steal the payroll and by means of various modes of transportation he arrives at the office in time to prevent the robbery and also rescues Miss Reynolds from inside the vault. The crook is shot by a pal and there the breezy romance ends. There are attractive Prizma titles and several scenes are colored. The titles are snappy and the picture technically is ex- cellent in every way. Ralph Spence wrote the titles. Phyllis Haver to Star in Series of Comedy Dramas Mack Sennett has announced that he will star Phyllis Haver in a scries of feature length comedy dramas. The title of the former bathing beauty's in- itial production is not announced but it is stated that it will be put into produc- tion shortly under the direction of F. Richard Jones. The films will be pub- lished by First National. October 21, 1922 EXHIBITORS HERALD 65 JACKIE COOGAN'S production of Charles Dickens' "Oliver Twist" is now ready for world d.stribut.on. Perchance no production made in. recent months has created more comment prior to publication than this new Coogan feature, which was brought to New York two weeks ago by Sol Lesser, presenting Jackie in the Dickens' film. Its producers predict that it will be the season's big attraction. "Oliver Twist" is Jackie Coogan's biggest picture. Directed by Frank Lloyd, this production is said to possess almost every asset required in the "super-picture." Weeks were spent by Jack Coogan, Sr., supervising Jackie's film endeavors, Sol Lesser and Frank Lloyd in gathering tcgether a distinguished cast. Each artist was given the acid test prior to his or her engagement. Chief among the players in Jackie's support is Lon Ch aney. His portrayal is described as one of his greatest. Gladys Brockv/ell returns to the screen in this picture. Others in the cast are George Siegmann, James Marcus, Edouard Trebacal. Lewis Sargent. Lionel Belmore, Aggie Herring, Carl Stockdale, Florence Hale, Joan Standing, Nelson Mc- Dowell, Taylor Graves, Joseph Hazleton, Eddie Boland and others. The settings required for the production took up the major portion of the gigantic United Studios in Hollywood. Four huge stages were needed to make the interior scenes and the exterior settings occupied every available part of the grounds within the walls of United. Weeks were spent by designers and carpenters in creating these settings. The finished product is in eight full reels. Every highlight of the story is reproduced within those eight reels. To Book It Means Success Says SOL LESSER ww "COR the past ten years," says Sol •*- Lesser, who is presenting 'Oliver Twist,' "I have been identified in the ex- hibiting branch of motion pictures. I feel I have, in that length of time, realized what the public wants and what the ex- hibitor wants to give his public. "In those years I can frankly say that pictures such as 'Oliver Twist,' starring Jackie Coogan, come to the world much too seldom. If the exhibitor could have more Dickens masterpieces, he would not have cause for worry. "I think that every man, woman and child that witnesses Jackie Coogan in this screen offering will leave the theatre with a lighter heart — with the thought that some good has been accomplished via the silver sheet — with the thought that some good has befallen each of them — with the thought that the cinema art has ad- vanced to a high rung in filmdom's ladder. "I assure every exhibitor that books this big attraction of success. It is in- evitable. The names of Jackie Coogan and Charles Dickens are invincible. "That 'Oliver Twist' will go down in history as one of the greatest box-office attractions the screen world has ever known is an assured fact. Furthermore, I feel it is the duty of each and every ex- hibitor to present this classic to h;s pub- lic in the greatest manner known in the exhibiting field. The world wants more Jackie Coogans and more 'Oliver Twists.' " Sol Lesser We Need More Such Films Says WILL H. HAYS T T was during the production of Charles Dickens' "Oliver Twist" that Will Hays, president of the M. P. P. D. A., visited the West Coast and Jackie Coo- gan's studios. Jackie was in the midst of production on the Dickens film. Depth of emotional truth is one of the elements demanded by Mr. Hays and by other well wishers of the cinema art. An- other quality more and more demanded of picture makers is that they project some educational value on the screen as well. Still a third quality emphasized by Mr. Hays as essential in properly con- ceived and wrought picture plays was "wholesomeness." When Mr. Hays personally congratu- lated Jack Coogan, Sr., father of the fa- mous Jackie, on the character of stories in which he was promoting his son's ar- tistic and financial welfare, he said: "That's the kind of picture the world needs." Mr. Hays was referring to "Oliver Twist," which is soon to be flashed on the screens of the world. Educationally, this Dickens classic calls the attention of millions throughout the world to a masterpiece of literature that humanity could ill afford to lose — one of the supreme literary products of all time. Will H. Hays greeting Jackie 66 EXHIBITORS HERALD October 21, 1922 Jackie and his mother. Campaign Book Sells To the Public THE exhibitor booking Jackie Coogan's "Oliver Twist" will be able to obtain a campaign book of exceptional merit. This book was compiled with the express intention of selling the public — not the exhibitor. Within its many pages will be fouiv every means of exploiting this famous Dickens picture and its compilers be- lieve that every good showman will be bound to make a gigantic clean-up if he but follows the simple instructions contained within the big exploitation book. These volumes are now in the New York office of First National and may be obtained from that source. They were compiled in addition to the usual complete press sheet that First National puts forth for the exhibitor. One look is enough to guarantee any wise showman that "Oliver Twist" with little Jackie Coogan as the star will be a banner attrac- tion. Jack Coogan, Sr. (right) and Director Frank Lloyd. November Publication Date Planned WHILE several large cities will exhibit Jackie Coogan's "Oliver Twist" this month, the general publication date as set by First National will be about November 15. Prints, lobby displays, cuts, mats, trailers, and every accessory that goes to make up a big production is now be- ing rushed at top speed and by the first of the coming month all will be ready for world publication of this production. The exhibitor will have at his disposal every asset in so far as the accessories are concerned that he will require— and more. Special colored lobby frames and stage equipment will be on hand as well as special sets of slides, carefully pro- duced film trailers, etc. A special musical score will accom- pany each print. . This promises to be one of First National s truly big offerings of the new season and every attache of that organi- zation as well as those directly in association with Jackie Coogan Productions look forward to new box office records everywhere. Lloyd a Dickens Enthusiast TO ONE not familiar with life in Egypt, the mistakes of a director filming Egyp- tian episodes and never having visited Egypt, would be unimportant. But to many people visiting the motion picture theatre, the mistakes of a director laying his episodes in London, England, would be painfully apparent. Frank Lloyd, who directed Jackie Coogan in Charles Dickens' masterpiece, "Oliver Twist," was selected primarily because of his directorial ability. Another quality that rendered Lloyd the logical man to transcribe "Oliver Twist" from the pages of a book to the screen of picture theatres was his love for and knowl- edge of children. But the final fact that rendered Frank Lloyd the choice for the post was his knowl- edge of the London not only of today but of the Dickens period as well. Having been reared in London, Lloyd early became a Dickens enthusiast. The squalor of Field Lane he knows about for he has stood on the very stones of the evil district and looked on the very build- ings and stores described by Charles Dickens himself. Foreign Premiere Announced With the arrival in London of E. Bruce Johnson, foreign manager for First National, comes word from Ralph J. Pugh, head of the London office for the First National organ- ization that Jackie Coogan's "Oliver Twist" production will soon have a European premiere that will be hard to equal anywhere. According to Pugh, everything possible is being done to give this big Dickens classic a gigantic send- off and the foreign representative warns the American exhibitors to watch their step or he will put one over on them with this presentation Johnson will remain in London for the Coogan premiere and prior to returning to the United States, will make a careful survey of conditions throughout entire Europe. It is possible that Sol Lesser will also attend the London showing and those on "the other side" have fond hopes that little Jackie himself will be able to forget studio worries long enough to make the trip. October 21, 1922 EXHIBITORS HERALD 67 Compiled from "What the Picture Did for Me" Department of Exhibitors Herald Selznick Reported Missing, with Owen Moore. — A great audience picture. Played to ex- cellent business two nights at 15 and 35 cents. How they did howl and yell with laughter. Get it, by all means. Also clever advertising accessories. — F. E. Sabin, Majestic theatre, Eureka, Mont. — Small town patronage. Reported Missing with Owen Moore. — Excellent picture and one that will please them. Drew very good in hot weather. — J. C. Sellers, Iris theatre, De- troit, Mich. Reported Missing, with Owen Moore. — A splendid farce comedy. Drew well and sent patrons out smiling and chuck- ling. The picture pulled very good in spite of the hot weather. Usual news- paper advertising, window cards and at- tractive lobby. — William Noble, Rialto theatre, Oklahoma City, Okla. — General patronage. Reported Missing. The sort of pic- ture that makes you forget there is such a thing as time. A shrapnel shell of high explosive comedy, loaded with laughs. Patronage, small town. At- tendance good. G. D. Hughes, Liberty -theatre, Heavener, Oklahoma. Reported Missing, with Owen Moore. — First shewing in Northwest. Raised prices from thirty cents to forty and stood 'em out for three days. Wonder- ful audience picture. Not even one dis- satisfied patron. — Guy D. Hasleton, Rialto theatre, Missoula, Mont. — Neigh- borhood patronage. Reported Missing. Certainly this is the best thing Owen Moore ever did. The comedy by the big fellow was sim- ply a scream. We know of no better picture than this one. Best of all, we bought it right and made money. — Ned Pedigo, Pollard theatre, Guthrie, Okla. Reported Missing, with Owen Moore, — They said a mouthful when they said it was "the fastest moving picture on record." It's fast and funny. Book it. — L. I. King, Sunbeam No. 3, Los An- geles, Cal. — Neighborhood patronage. Reported Missing, with Owen Moore, — Here's seven reels of laughter. This picture is full of action from start to fin- ish. As for comedy, it cannot be beat. Book it and push it big. Drew fine. — Anderson & Weathersby, Gem theatre, Omaha, Neb. — Neighborhood patronage. Reported Missing. You can't go wrong on this. If they don't like it they're dead and don't know it. Comedy and excitement rarely blended. Tom Wil- son is a new Bert Williams. Play it up big. Good chance for tie-ups. Patron- age high class. Attendance good. — E. W. Large, Strand theatre, Ithaca, New York. Reported Missing, with Owen Moore. — The best picture Owen Moore has Owen Moore's Selznick Feature, "Reported Miss- ing," Draws Exhibitor Praise from Every Quarter. ever been in. Patrons left the theatre more than satisfied. — Mrs. Frank Paul, Marvel theatre, Carlinville, 111. — General patronage. Reported Missing, with Owen Moore. — Great. For screen entertainment it's hard to beat. A good audience picture that will tickle the male patrons. — Charles Born, Elks theatre, Prescott. Ariz. — General patronage. Reported Missing. Made them laugh, plenty, and they came in goodly num- bers. Play this; if properly exploited you'll do well — 1 did. Patronage, health seekers and tourists. Attendance good. — Dave Seymour, Pontiac Theatre Beau- tiful, Saranac Lake, New York. Reported Missing. Very good com- edy and drew good houses. Well bol- stered with short stuff. Advertise as comedy and you'll do good business. Patronage, city. Attendance, good. — L. O. Hoover (viewing as spectator while on trip), at Princess theatre, Den- ver, Colorado. Reported Missing, with Owen Moore. — This picture is one that will greatly please your patrons. Easy to advertise and will be enjoyed by everyone who sees it. — H. G. Stettmund, Jr., Odeon theatre, Chandler, Okla. — General pat- ronage. Reported Missing. Here's one that will "make good" anywhere. Owen Moore is at his best in this role, and Tom Wilson kept the audience in a con- tinuous roar. Patronage mixed. At- tendance good. — W. C. Benson, Laurier theatre, Woonsocket, Rhode Island. Reported Missing, with Owen Moore. — Good entertainment picture. Plenty of action and thrills and a laugh in every scene. — Charles H. Ryan, Garfield thea- tre, Chicago, 111. — Neighborhood pat- ronage. Reported Missing, with Owen Moore. - — A dandy farce comedy. A whirlwind for action. Suitable for any theatre. Worth an extra effort. Business good. — Idle Hour theatre, St. Charles, 111. — Neighborhood patronage. Reported Missing, Owen Moore (Selz- nick). Picture a real knockout. Audi- ences usually cold-blooded, but they managed to thaw that look off their faces and were able to laugh heartily and often. Picture was one of the best shown here in many months and is safe booking for any exhibitor. Attendance excellent, despite warm weather. — Lehigh Orpheum. Reported Missing, with Owen Moore. — A good comedy picture that gave good satisfaction. It certainly is a dandy picture. You will make no mistake by booking it. — E. L. Graef, Opera House, Hortonville, Wis. — Small town patron- age. Reported Missing. Good comedy. All the chance in the world for exploita- tion. Advertising, advance teaser cards, splash lobby, billboards, newspapers. Patronage, small town. — W. Ray Erne, Rialto theatre, Charlotte, Michigan. Reported Missing, with Owen Moore, — The picture from every standpoint is entirely different. It surely is an action picture every inch of the way. The pic- ture gets many laughs, as it should. — W. H. Brenner, Cozy theatre, Win- chester, Ind. Reported Missing, with Owen Moore. — Good picture. Played to full house and heard no kicks. — R. O. Rhoades, Or- pheum theatre, Converse, Ind. — Small town patronage. Reported Missing. Good picture with many laughs. Colored man fine. Ad- vertising, cards, throw-away posters, and slides. Patronage mixed. Attend- ance, good. — D. Buss, Star theatre, Tonawanda, New York. Reported Missing, Owen Moore (Se- lect). During a week of relentless rain this picture met with great success. Audiences fairly howled with glee. — Howard theatre, Atlanta, Ga. Reported Missing, Owen Moore (Selz- nick). This one seemed 'o appeal to the patrons, and the box office figures were excellent. — Criterion, Oklahoma City, Okla. Reported Missing, with Owen Moore. — Played on two hot days and did a good business. It is certainly an amus- ing feature. — City theatre, Hoboken, N. J. — Neighborhood patronage. Reported Missing, Owen Moore (Se- lect). This neighborhood house at- tracted a capacity business on this one for a half week run. — Shea's North Park. Reported Missing, with Owen Moore. — Excellent. This one seemed to appeal to the patrons and the box office figures were very fair. — William Noble, Criterion theatre, Oklahoma City, Okla. — General patronage. Reported Missing, with Owen Moore. — A real good comedy that was properly advertised with special heralds and newspapers and brought big business for two days. This picture will draw well and live up to the special rating given it. — B. C. Brown, Temple theatre, Viroqua, Wis. — General patronage. — Advertisement. 68 EXHIBITORS HERALD October 21, 1922 Vitagraph Lot Scene Of New Productions Special, Features, Comedies Under Way; David Smith Making New Film Vitagraph is actively engaged in the making of winter productions which in- clude a special, several features and a number of comedies at its Hollywood studio. Work has been started on a A scene from "When Danger Smiles," Vitagraph production starring William Duncan with Edith Johnson in the cast. David Smith production, "The Ninety and Nine," adapted from Ramsey Morris' play of the same name. This spectacle will be issued in the late fall. Semon Making Comedy Larry Semon is at work on a comedy dealing with the Northwest in which the chief set is the reproduction of a genera! store. The popular favorites of the Se- mon comedies support the star in this production. Earle Williams has completed final shots of "You Never Know," a picture which Vitagraph states will equal any- thing the star has produced. He is sup- ported by Gertrude Astor, George Field, Claire DuBrey, Coy Watson, Jr., James Conway, Louis Dumar, Walter Cooper and Leonard Trainor. The action is laid in South America. Prepare Calhoun Vehicle Alice Calhoun, who has been taking a much needed rest after finishing five pictures in record time, is preparing to start on another story shortly. William Duncan is taking a brief respite after finishing "When Danger Smiles," while Jimmy Aubrey is about to com- mence work on another comedy. Players Assigned Parts For Hergesheimer Story In "Java Head," George Melford's lat- est production for Paramount, which has been started at the Paramount Long Island studio, Leatricc Joy will play the colorful role of Taou Yuen, the Chinese wife. This is the first time in Miss Joy's motion picture career that she has played a character role. Jacqueline Logan will be seen as Nettie Yollar and Albert Roscoe will play Ger- rit Ammidon, the leading ma"le role. Raymond Hatton will have the chief char- acter role and George Fawcett will play the part of Barzil Dunsack, the old sea captain. Others who will be seen in the Joseph Hergesheimcr story are Arthur Shipley, Rose Taplcy, Helen Lindreth, Dan Pcnncll and Frederick Strong. Camera Work Finished on Newest Coogan Photoplay Final scenes have been made in Jackie Coogan's newest picture, the working title of which is "Fiddle and I." The story was writ- ten by Mr. and Mrs. Jack Coo- gan, and was di- re c t e d by E. Mason Hopper. The latter be- lieves it will prove to be the most sympathetic characteriz- ation yet provided the First National star. Prominent in the cast with Jackie is Gravina, a well known continental actor formerly prominent in the theatres of Milan, Tourin and Naples in Italy and in Madrid, Spain. Jackie Coogan Read's New Production "Pawned" to Be Issued By Branches of Select "Pawned." the J. Parker Read, Jr., pro- duction which was brought to the east some weeks ago, is to be distributed by Select Pictures Corporation. Negotia- tions between Mr. Read and Lewis J. Selznick, president of Select, have been completed. Prints will be in exchanges in about three weeks. The scenario is from a story by Frank L. Packard, author of "The Miracle [ < A scene from "Pawned" the independent produc- tion obtained for publication through Select. Man," which appeared not long ago in Munsey's Magazine. The direction is by Irving V. Willatt. Tom Moore and Edith Roberts are featured in a cast which also includes Charles Gerard, Josef Swickard, Billy Elmer and others of similar high standing. "Pawned" is to be handled by the Select company as one of the big spe- cials, produced outside the Selznick or- ganization for the 1922-2:1 program. Issues Haynes Comedies Story Pictures, Inc., is offering Al Haynes in a series of one-reel comedies, one every two weeks, for the independent state rights market. Century Play Company Moves to New Offices Century Play Company, Inc., one of the largest play brokers in the country have moved their headquarters into offices in the Earl Carroll theatre building at 7th avenue and 50th street, New York City. The growth of the firm within the past five years has been so great, accord- ing to Thomas S. Kane, secretary, that larger quarters became imperative. The Century Play Company represents many of the big Broadway authors in that it is agent for their plays in stock. In addition it has a film and a Broadway department in charge of William H. Leahy. Bankers Learn About Picture Exploitation Big Warner Float in Parade Attracts Thousands to Capitol Theatre Five thousand bankers, delegates to the forty-eighth annual convention of the American Bankers' Association, were given a concrete idea of how pictures are sold to the public by witnessing the exploitation feat staged in the heart of New York's Broadway by Eddie Bonus for the Warner Brothers. The feat was in the nature of a welcome to the bank- ers, and was put over during the theatre hour. Lights Play on Float The bankers and thousands of other people thronging the thoroughfare wit- nessed the Warner Brothers huge float of seven books which are being produced at the coast studios. The float, now on its way to the coast, was preceded by a touring car on which was stationed a cameraman, and it was followed by a sight-seeing bus containing a fifteen piece brass band. Powerful sunlight arcs streamed down upon the procession from the dome of the Capitol theatre, and from the roof of the Mecca building. Before the stunt was engineered, thousands of theatre-goers witnessed the procession as it paraded up Seventh ave- nue to Fifty-third street. Here the group turned west and then struck Broadway, packed with traffic. With the brass band blowing, "There's a Main Street in Every Town, but There's Only One Broad- way," written by Bonns and Lou Mar- angella for the Warner's version of the Sinclair Lewis novel, "Main Street," the parade started down toward the Capitol theatre. Is Welcome to Bankers Fully thirty policemen, by pre-arrange- ment, held the thousands of people and the dense traffic from interfering with the Warner Brothers welcome to the American Bankers Association. The parade stopped before the Capitol and attracted thousands of people from all directions. In the midst of the activity, the bankers looked on in amazement and then streamed into the Capitol which had been taken over exclusively for their use. Beban Company Opens Tour of 30 Weeks With "The Sign of the Rose" American Releasing Corporation an- nounces that the first three of George Beban's season of thirty weeks in his combination screen and spoken drama, "The Sign of The Rose," have met with pronounced success. At the California theatre, Los Angeles; the Miller at Wich- ita, and the Delmont in St. Louis, four performances were given daily. After four reels of story, the screen fades out and the same actors and the same scene — the familiar one of the flower shop — that the audience has just beheld on the silvershect. are disclosed. For 25 minutes the players, together with Mr. Beban. enact "The Sign of The Rose." Then the stage is again darkened, the screen is once more in place and the story is continued, as a motion picture. Pick Story for Hunter Percy MacKaye's story of Salem witch- craft, "The Scarecrow," will be Glenn Hunter's next Film Guild picture. Frank Tuttle will direct it. October 21, 1922 EXHIBITORS HERALD 69 Hodkinson to Handle Producers Security's k 4 Bull Dog Drummond" Producers Security Corporation has placed the feature "Bull Dog Drummond" with W. W. Hodkinson for distribution in the United States and Can- ada. During the runs of the stage play in New York and London many producing com- panies were ang- ling for the pic- ture rights which was finally ac- quired by Hol- landia Films. Evelyn Greeley was selected to play one of the star roles. Car- lyle Blackwell was chosen to play oppo- site Miss Greeley. To Oscar Apfel was assigned the direction and the unit then proceeded to England to make scenes on the exact locale of the story. At pres- ent a stage production of "Bull Dog Drummond," under direction of Charles Dillingham is running in Chicago. New editions of the book are also in prepara- tion. W. W. Hodkinson "Remembrance" Opens At Capitol in N. Y.; Wins Praise of Press Rupert Hughes' production for Gold- wyn, "Remembrance," is playing at the Capitol theatre, New York, this week. It was nationally released on October 8. The big auditorium of the Capitol, it was reported, was kept filled all after- noon, and, beginning soon after 6 o'clock in the evening, even standing room could with difficulty be bought. Bxisiness started out strong on Monday afternoon, with indications that the attendance, by the end of the week, would rival the extraordinary business done at the Capi- tol by "The Old Nest" last season. Many of the newspaper reviewers stated that "Remembrance" repeats Mr. Hughes' success of last season — "The Old Nest" — and is a picture of universal ap- peal. C. C. Burr Starts Work On Third Comedy-Drama Featuring Johnny Hines Production on the third Johnny Hines feature comedy-drama temporarily titled "Luck," from the story of the same name by Jackson Gregory, has been started at Burr's Glendale studio. Included in the cast up to the present are Edmund Breese and J. Barney Sherry, both of whom appeared with Hines in "Burn 'Em Up Barnes" and "Sure-Fire Flint,'' Charlie Murray and Joe King. Just who the female lead will be is as yet undetermined, since Burr is now con- ducting negotiations with three nationally known stars to appear opposite Hines. Reports Bright Outlook For Business in Canada Vincent J. McCabe. Canadian manager for Associated First National Pictures, Inc., came to New York recently after visiting First National Exchanges at St. Johns, Montreal. Winnipeg and Calgary. He said the business outlook in Canada was bright, that exhibitors were optimistic and, in some instances, were paying higher prices than ever before, and mak- ing more money. Big pictures are what Canada wants today, said Mr. McCabe. Western Canada, he explained, has an abundant crop, but the Fordney tariff measure has interfered with its movement. Associated Exhibitors To Issue Clift Picture Announcement is made that "A Bill of Divorcement," a Dcnison Clift produc- tion starring Constance Binney, has been placed with Associated Exhibitors for distribution. The picture is presented by Ideal Films and is an adaptation of the play of the same name by Clemence Dane. Constance Binney is the outstand- ing figure in the film with Fay Compton, English beauty, and Malcolm Keen also in the cast. Buys Story by Sheldon Pyramid Pictures, Inc., has acquired the screen rights to H. S. Sheldon's "Titania," a story of Russia during the 1917 upheaval, which will be directed by Ray C. Smallwood. Russell Has Dual Role In New Production for Publication October 22 "Mixed Faces" is the title of William Russell's October 22 publication. It is a Fox production and was directed by Ro- land Y. Lee from the adaptation of the William Russell in his new Fox picture "Mixed Faces" in which the star plays a dual role. story by Roy Norton. Russell plays tvvo_ characters in the story. The story deals with an election in a small town. The leading candidate for mayor is Judge J. Woodworth Granger (Russell) a reform leader. He has asked Mary Sayre for her hand. She is going away to a large city to study art and she promises to writ'1 her answer. In the city she sees a man she thinks is the Judge. Their voices and manner- isms are the same. She does not know that he is Jimmy Gallop (Russell), a salesman. She asks him to come to her studio. He cannot understand but com- plies, and to humor her poses. "Bill Jones, the Pirate" is the name the sup- posed "Judge" gives her, and when "Bill Jones" goes to her home city she writes to the Judge, still believing he and "Bill Jones" are the same, telling him she will be his wife. Mary later discovers that it is Gallop she loves and not the Judge. Fawcett in Melford Film With the addition of George Fawcett the cast of "Java Head," George Mel- ford's latest Paramount production, which will be made in the East, is rapidly tak- ing on all-star proportions, players al- ready assigned roles being Leatrice Joy, Jacqueline Logan, Albert Roscoe and Raymond Hatton. Two dramatic incidents from "The Bondboy," Richard Barthelmess' latest starring vehicle, made by Inspiration Pictures and distributed through First National. 70 EXHIBITORS HERALD October 21, 1922 Keeping in Touch A summary of the activities of picture people — what they are doing and what they plan for the future in their relation to the theatre. Mary Can- (Fox) WHEN she appeared in person at the opening of the Fox special, "Silver Wings," at the Park theatre, Boston, Mary Carr was presented by Mayor C u r 1 e y with the key to the city which, Mayor Curley said, "we present only to those who have ren- dered a distin- guished service to humanity." * * * George Ade is more than an au- thor. He has been touring Connecticut with Director Alfred Green hunting locations for "Back Home and Broke," which is Thomas Meigh- an's next Para- mount picture. * * * Charles B. Dil- 1 i n g h a m, who was manager of Julia Marlowe when the original stage version of "When Knight- hood Was in Flower" was pro- duced, states that the Cosmopolitan production star- ring Marion Da- vie s illustrates the wonderful progress in stagecraft dur- ing the past two decades. * * * Elliott Dexter and Helen Je- rome Eddy head an all star cast in the Harry Gar- son picture, "An Old Sweetheart of Mine," which is nearing com- pletion. * * * Here are some big sets you will see in forthcom- ing pictures: The Marion Davies (Cosmo- Courtroom at politan-Paramount) TidborOtlgh i n William Fox's "If Winter Comes"; New York street scene in Paramount's "Out- cast"; mammoth Chicago cafe and apart- ment building sets in Principal Pictures "Chicago Sal." Each of these sets is a facsimile of the original. * * * Producers Security has acquired "Just a Song at Twilight, ' a Richard Barthel- mess picture, for the independent market. Robert Ellis will have the leading male role opposite Dorothy Dalton in her new Paramount production, "Black Fury." George Ade (Paramount author) New Hines Comedy-Drama To Be Issued in 7 Reels; Burr Reports Big Demand Following the successful tryout show- ing at the Playhouse theatre, Westfield, N. J., of "Sure-Fire Flint," starring Johnny Hines, which was attended by C. C. Burr with a view to obtaining the audience reaction on the film and making cuts to reduce it to six reels, it was found that the continuity and action was so well knit that cutting would have injured the production. In view of this it has been decided to publish the comedy-drama in seven reels. Mr. Burr reports a big demand for the film from exchange men and prints of the picture are now being rushed to the following exchanges: Dave Segal, Royal Pictures of Philadelphia; Roy Seery, Associated First National Pictures of Chicago; M. A. Klausnes, Mountain States Film Attractions of Denver; Floyd Brown of H. Lieber Co.. of Indianapolis; A. H. Blank Enter- prises of Des Moines; Louis Hyman, of All-Star Features Distributors of San Francisco; Sam Mos- cow of Moscow Films, Boston; Davis St Alexander of Columbia Film Service of Pittsburgh; J. F. Cubberley of F&R Film Company, Minneapolis; Sam Zierler of Commonwealth Pictures Corpor- ation, New York; William Skirboll of Skirboll Brothers Gold Seal Productions, Cleveland and William M. Vogel, New York City, for all foreign territories. Less than twenty per cent of the country now remains unclosed on the feature. Story of Film Making Is Shown at 900 Playhouses "A Trip Through Filmland," the story of film making at Kodak Park, has up to date been booked in nine hundred motion picture theatres in the United States and, from in- complete attendance reports, has been seen by about a million persons, says the Roch- ester Democrat & Chronicle. It had its first public showing at the Rialto theatre, New York, in December. Among the most important cities that have booked it since are: Boston, Philadelphia, Washington, Baltimore, Pittsburgh, Buffalo, Syracuse, Albany, Cleveland, Columbus, St. Louis, Cincinnati, Los Angeles and San Francisco. Bosworth, De Frenes & Felton, Wilkes-Barre, Pa., are the producers and distributors. Real College Girls Take Part in Century Comedy Abe Stern is making a picture of col- lege life which contains a host of pretty girls, members of a sorority, holding its annual conclave in Los Angeles who were persuaded to be photographed to add realism to the scenes. Joe Bonner is the featured comedian of this picture the title of which is "The Freshman." Zack Williams is also in the cast of the Century films which is di- rected by Alf Gouldings. "Oliver Twist" Will Make $3,000,000, Says Lesser Following the concluding of negotia- tions whereby Jackie Coogan's "Oliver Twist" will go through First National, Sol Lesser declared' it his belief that the feature would make $3,000,000 in this country alone. The picture will be pub- lished late this month. Baby Peggy in New Film Baby Peggy, the tiny star of Cen- tury Comedies, is being directed by Alf Goulding in a picture called "Peg of the Movies," in which Peggy plays the part of a little country girl who comes to Hollywood and breaks into the pictures. Paramount Sees Ideal Featured Players Cast For Fitzmaurice's Film "Kick In," the forthcoming George Fitzmaurice production which Ouida Ber- gere adapted from Willard Mack's stage play, is cited by Paramount as an example of the use of the big "featured p 1 a y- ers" casts which it states, have grown to be the biggest marketing point of current motion pictures. The company points out that in some pictures too many outstanding players might give a crowded effect but nothing May McAvoy like this is possible in "Kick In," it is said, because of the fact that while the production contains eleven persons of stellar and near-stellar rank, the scenes are so divided that the players appear in groups. The featured players are Betty Comp- son, Bert Lytell and May McAvoy while others in the cast include Gareth Hughes, Kathleen Clifford, Maym Kelso, John Miltern, Walter Long, Robert Agnew, Jed Prouty and Carlton King. Sport Review Series for Weiss Brothers Is Finished Louis Weiss of Artclass Pictures Corp. announces the completion of the present Sport Review series which is being dis- tributed by Goldwyn. The final two of the twenty-six one-reel subjects made by Jack Eaton and edited by Grantland Rice for Weiss Brothers are now fin- ished and will be published September 30 and October 15 respectively. It is understood plans are under way for the production of a new series of these films. Swedish Biograph Co. Has Five New Pictures Ready Five productions have been made and completed by Swedish Biograph Com- pany during 1922 it is reported by Nils Bouveng, who has just returned to America from Sweden. The films, he declares, are of a type which will find appeal in any country. There are two productions by Victor Seaman, one by Maurice Stiller, and two by John W. Brunius. Prints of the five pictures may be expected in America by November, it is stated. Kane Names Salesmen Arthur S. Kane, president of Associated Exhibitors, has announced the following additions to his sales organization: John Mooney, sales manager of Buffalo office; V. M. Young, Associated representative in Dallas territory; C. L. Hickman, Asso- ciated representative in St. Louis terri- tory, and C. W. McDaniels, Associated representative in Milwaukee. Title Weiss Bros. Film "Between Worlds" is the title chosen for the Weiss Brothers special formerly called "Destiny," on which the company conducted a contest for a new name for the film which was won by Jake Cone of the Alamo theatre, Los Angeles. October 21, 1922 EXHIBITORS HERALD 71 With the Procession in Los Angeles By Harry Hammond Beall WITH utter frivolity as the keynote. Universal City was the Mecca this week of drama critics of the Los Angeles newspapers, representatives of the trade publications, and writers for the fan maga- zines. The occasion was a dinner and en- tertainment technically titled "The Wampas Riot." A special guest of the evening was John C. Flinn of the Famous Players-Lasky Com- pany who was the personal representative of Pola Negri on the occasion of her first trip to the Pacific coast. Flinn is president of the Associated Motion Picture Advertis- ers, which corresponds in the East to the Wampas in the West. A program of entertainment interspersed the dinner. Telegrams from various notable and famous personages were read by the toastmaster, President Arch Reeve. Among the special stunts staged was one of present- ing to each drama critic a goat, each goat being lettered with the name of the critic. Shortly after this there was surreptitiously handed to each critic a bottle of champagne (supposedly), a relic of a brighter and hap- pier day. Just when the critics were proudly displaying their prizes there was a commo- tion at the door and a number of stalwart, grim-faced men entered and announced that they were dry-law enforcement officers. Go- ing to the critics they confiscated the cham- pagne. Then it developed that the dry of- ficers were also part of the entertainment. Credit for the enjoyable affair goes to the following committee : Malcolm Boylan, director general of special events, and who is likewise director of publicity for the Universal company ; Arch Reeve, president of the W. II P. A.; Ray Leek, Howard Strickling. Garrett Graham. Arthur Hager- man. Pat Dowling, Carlyle R. Robinson, Ray Davidson, Melvin Riddle and Mark Larkin. "The Waste Basket" a clever little four- page paper, was published in honor of the occasion with Pat Dowling of Christie and Carlyle Robinson, who is trying to make a young actor, Chaplin by name, famous, as editors. * * * Mrs. A. M. Williamson, the noted Brit- ish author, is a guest at Universal City. Mrs. Williamson wrote vividly of Universal City for British magazines following her visit of last year and has returned to pre- pare additional articles on the motion pic- ture industry*. She is particularly interested in "Merry Go Round," von Stroheim's story of Vienna and spent an hour with the di- rector in discussing Vienna, which city she recently visited. * * * Arrangements have been made for bap- tismal services for Erich von Stroheim's baby son. Immediately after the little one and his mother are taken away from the Westlake Hospital, the child will be christened St. Ritus Josef. The name is the masculine of St. Rita, von Stroheim's patron saint and Josef is a name that has been carried by the men of the von Stroheim family for gener- ations. * * * Another cruel report has it that "Bull" Montana came to Southern California, not solely because he was unable to stand the cold New York winters, but because he could not rind a pair of ear muffs to fit him. » * * Viola Dana has resumed her gymnastic training in preparation for her Shakespear- ian debut in the role of Puck in "A Midsum- mer Night's Dream" for the Actors Fund. In one act of this affair Puck swings across the stage on a wire and as a result Miss Dana has gone into training for the event. * * * Irving G. Thalberg has reorganized the police department at Universal City under a semi-military policy. T. N. Martin has EILLE NORWOOD as Sherlock Holmes the detective in "The Hound of the Baskervilles," a new F. B. O. picture. been commissioned Captain of the Guard and the men are uniformly armed and equipped. Malcom S. Boylan, laision officer, has been given general supervision over the policing of the film city as the director- general's personal representative in that service. # * * Kid McCoy, the former famous pugilist, was engaged by Johnnie Walker to train and coach him for his big fight scenes with Frances McDonald in "Captain Fly-by- Night," Walker's next starring vehicle for F. B. O. release. * * * A novel speed-writing contest was staged at the Goldwyn Studios when 300 editors from the Southern California Editorial As- sociation visited the big picture plant A prize — a handsome pair of editorial shears — was given to the one who wrote in four minutes the best account of the studio trip. The seven speediest performers were placed at a row of typewriters. Helen Fer- guson, soon to be seen in "Hungry Hearts," nred a pistol, and the literary clatter began, Rosemary Theby held the time watch. The prize went to Crombie Allen, editor of the Daily Report, Ontario, Calif., who wrote : "New is the time for all good papers to tell the world that the Goldwyn Studios are the Gold Win every time when they show such stuff as Rupert Hughes writes. This -tuff will always win, with or without the censor. That's all." * * * Stars, directors and executives at the Goldwyn Studios enjoyed a luncheon of venison the other day. Jack Dunning, head of the art title ^department, was the mighty nimrod who brought down the fleet- footed deer. * * * Harry Carey had his eyebrows singed and his face and arms slightly seared when he rode through the mountain fire in front of a horse stampede and picked up Viola \ ale while tearing along at full speed in filming "The One Man," his third starring vehicle for F. B. O. release. Miss Vale also was slightly burned. * * * The telegraph office at Universal City is jammed with hundreds of telegrams from all over the country congratulating Herbert Rawlinson on his complete exoneration of the recent charges made against him by an actress. The messages came from celeb- rities of stage and screen, from public offi- cials and "fans." They express gratitude that Rawlinson has been vindicated and in- dignation that the charges were ever made. * * * Kate Lester has been placed under con- tract by the Goldwyn Company. She had an important part in the Rupert Hughes picture. "Remembrance." as well as other special productions. * * * Jack Hoxie, accompanied by his wife, Marin Sais. is at Hemet where he is fea- tured in the Sierra Stampede, and is mak- ing opening scenes for his next feature, "Jest Travelin'." * * * Col. W. N. Selig is making elaborate plans for enlarging his zoo, two expedi- tions being out now in search of additional wild animals. * * * Fred Niblo is selecting the cast for his first special production to be made at the Mayer studio. The cast to date includes Marguerite De La Motte. Cullen Landis, Myrtle Steadman, Huntley Gordon and Ward Crane. The picture will be an adapta- tion of "The Famous Mrs. Fair." * * * Florence Vidor is to do the Booth Tark- ingtcn novel, "Alice Adams," according to an announcement of Gus Inglis, general manager for the company. * * * Announcement was made this week by Jesse Lasky that Victor H. Clarke will be- come his assistant This will leave Mr. Lasky more time for general supervision of production, he says. The appointment of Mr. Clark in no way affects the position of general manager held by Charles Eyton. * * * Wesley Barry, better known as "Freckles," will do a term in vaudeville. 72 EXHIBITORS HERALD October 21, 1922 PURELY Personal Interesting n-ews about exhibitors and people with whom they come into cirect contact. Readers are in-, vited to contribute items for publi- cation in this column. Address them to "Purely Personal." W. B. Newman, owner of the Rialto, Elgin, 111., has been ill with a cold for about four weeks, but is now well on the road to recovery. W. B. reports busi- ness is fine. * Fred Footman, who formerly managed the Burns theatre, Colorado Springs, Colo., has purchased the Liberty theatre. In celebration of the affair he staged a special entertainment for children. * Edward J. Mooney, general manager of the Fitzpatrick & McElroy circuit, is in Grand Rapids, Mich., temporarily in charge of the Colonial theatre until a new manager is appointed. * Mr. and Mrs. McCormack, who operate a theatre at Charleston, Mo., have pur- chased the Malone theatre at Sikeston, Mo. * Here's an exhibitor of unquestionable popularity in his old home town. We refer to "Toots" Saunders, Saunders the- atre. Harvard, 111. At the last election for city clerk Saunders polled 1,300 votes out of a possible 1,600. Not bad, eh? F. G. Edinger has arrived at Pueblo, Colo., to take over the management of the Rialto theatre, succeeding H. E. Gardner, who will leave for Los Angeles. * R. W. Adams, who hought the Pastime theatre at Mason. Mich., last summer is having the place fixed up in great shape, with new scenery and interior decorations. * Dominick Frisini, who owns theatres at Taylorville and Kincaid. Ili., lias added another to his chain, having purchased the Gem at Litchfield, 111., from W. B. Knecdler. Theodore Bryant, manager of the Gem at Oelwcin, la., has leased the large play- house at Independence, la. * Ben L. Berve, Majestic theatre, Rochelle, 111., whose distinction aside from being a progressive exhibitor, is that of being a memher of the board of directors of the state M. P. T. O., has just completed "doll- ing up" his theatre. * Alva Lang, who operates the Rialto theatre two nights a week at Litchfield, Neb., is going to start roller skating a couple of nights a week at his house, he reports. Also, says Mr. Lang, "if any brother exhibitors know where 1 can pick up a few dozen pair of skates I'd like to know it." Garsson Signs Ince Ralph Ince has signed with Murray W. Garsson, Inc., to direct a screen version of a stage drama which enjoyed an ex- tended run on Broadway several seasons ago. The first producing unit to come under the Garsson banner this fall was Rny Sheldon's company. Filming of New Arrow Picture in Last Stage Blazed Trail Productions, Inc., at Glov- ersville, N. Y., is Hearing completion of camera work on "Lost In a Big City." Arrow Film Corporation, which will pub- George Irving, director, and company on location making scenes for the Blazed Trail production "Lost In a Big City," to be published by Arrow. lish the film version of this famous melo- drama, feels that it will be offering the independent market a production just as great as "Ten Nights in a Barroom." John Lowell and Baby Ivy Ward are starred under the direction of George Irving. Arrow announces that Charles Stephen- son, Stephenson Attractions, Toronto, has contracted with them for the rights to "Night Life in Hollywood" for the Dominion of Canada. New "A. E." Film Called Drama of Strong Appeal "Till We Meet Again," the Dependable Pictures offering which Associated Ex- hibitors is publishing October 15, is de- clared to be a photoplay whose humor and pathos strike the deeper emotions, while the plot and characterizations are destined to hold the interest of every on- looker from first to last. Announcement that the Dependable organization, of which Morris Kohn is president, had placed this six-reel feature with Associated, headed by Arthur S. Kane, brings into association again two former presidents of Realart, each of whom occupies a high place in the indus- try. Interest is heightened by the fact that the picture is a William Christy Cabanne production, directed by him from the script of Edmund Colliding and that the cast is virtually all-star, with Mae Marsh featured. Argentine Actor to be Featured in Photoplays Benjamin Ingenito, a native of Argen- tine, has been engaged by Utopian Pro- ducing Company and will be featured in several pictures to be made from O. Henry stories. His initial screen work was at the Whitman Bennett plant where he was assigned a role in "The Secrets of Paris." which attracted attention. He is an athlete and came to the United States to study medicine but has for- saken this for a film career. Niblo in Playgoers Film Playgoers Pictures will publish on Oc- tober ••>:.> the five-reel feature. "The Boot- legger's Daughter," in which Enid Ben- nett is starred, and her husband, Fred N'iblo. well-known director, has the lead- ing male role. FILM LAUGHS FROM TOPICS THE S ELECTED BY TIMELY FILMS INC. Bess — That's Mrs. Crabbit— she's a great war worker. Bob— Indeed! Bess — Yes ; she married four of her daughters to soldiers. — Soldicr-lVorker. * * * The new maid-of-all-work had been sent down to the brook to fetch a pail of water, but stood gazing at the flowing stream, ap- parently lost in thought. "What's she waiting for?" said her mis- tress, who was watching. "I dunno." wearily replied hubby. "Per- haps she hasn't seen a pailful she likes yet." — "Topics of the Day" Films. * * * Small boy — Dad, what's a Rodeo? Dad (Radio fan) — A riderless horse. — Radio News. * * * Ray — That Reggie Heavydough actually refused to recognize me on the Avenue. I suppose he thinks that I am not his equal. May — Ridiculous! Of course, you are! Why, he's nothing but a conceited dumb- bell ! — "Topics of the Day" Films. * * * Phyllis— I told dad that Robert was the mark of all my affections. Clarice — And what did dad do then? Phyllis — He toed the mark. — American Legion Weekly. * * * Tom — I wonder how iron was first dis- covered? Jerry — I guess they smelt it. — "Topics of the Day" Films. * * * Meek — I forgot myself today and spoke sharply to my wife. Peek — Did she resent it? Meek — For a moment she did. But Maria is a fair-minded woman — after she had thought it over she shook hands with me and congratulated me on my bravery. — Boston Transcript. * * * Goodman — Resist the temptation. Weakley — I would, but it may never come again. — London Answers. Tearle to Have Lead Role In Pola Negri's Picture Conway Tearle will have the leading male role in "Bella Donna," according to an announcement made by Robert H. Kane, production manager for Famous Players- L a s k y Corpora- tion. Jesse L. Lasky, in charge of production of Paramount pic- tures, has wired from Hollywood requesting Mr. Tearle to start next week for California, where George Fitzniau- ricc is to produce the picture from the desert play by Robert Hichens. Miss Negri, as befits an international vampire will have two other men at her feet in "Bella Donna," Claude King and Conrad N'agel, the latter as her husband, who loses out to the dashing lover played by Tearle. Conway Tearle Something to Read Each week the HERALD pub- lishes numerous articles pertain- ing to censorship, blue laws and other reform menaces. Every ex- hibitor should keep a file of these stories for use when the occasion demands. PUBLIC RIGHTS LEAGUE This theatre can cnly reach its greatest success by consistently giving you the type of entertain- ment you want. We would appre- ciate your writing us a letter telling us wherein we succeed or fail to please you. CORRECTING : : : UNFRIENDLY : : : NEWSPAPERS Roy Adams Sends Hot Retort to Editor of Daily in Detroit, Mich. An error into which members of the industry have fallen tair- and much more to the point. « i t • i . i j , • r j , , ■ .1 Everv time some poor fool like is the failure to take due notice of unwarranted attacks on the thi. JMrs Tiernan Fget5 into the business by unfriendly newspaper editors. The public swallows limelight the newspapers lovingly press statements hook and line and because of this shortcoming e^Ploi^ ever>' disgusting detail of . ri-j i i 1 1 • «■ tne attair. and then some nitwit ot members of the industry must double their efforts. a sobsister insinuates that the prin- The appended letter received from Roy W. Adams, Pastime ciPal in the ca5e has siSned a movie l ... i ... . , contract. theatre, Mason, Mich., illustrates a service that must be ren- \ have been in the picture game dered the industry by every exhibitor: several years: during that period many a murderess, free lover or rnirrvn , r. » . ™ - other criminal has had her news- EDITOR, them. - Roy \\ Adams, Pastime paper notorietv crowned with a Exhibitors Herald. ^S?*"- -Ma?on- -\I,ch- movie contract— in the newspapers, Dear Sir- Following is Mr. Adams con- but never vet have T had the riv. t i i . structive letter to the Detroit a { ref'usin{r the pictures which I am enclosing a copv ot a letter PHiror- , & 8 , inraura «",cn ... T f. , . euuor. thev were supposed to make. \\ hat which I am sending to the editor ot Editor Free Press, becomes of these contracts ? the Detroit Free Press, and which is Detroit, Mich. self-explanatorv. Sir. ..... - I I ltri . . / - On the editorial page ot vour Why is !t that every nauseating edition fof Sunday October 1, is a Order Your Slide* news story like this is seized upon paragraph to the effect that "we , exhibitors herald bv the cheap paragraphers tor the are all braced to receive the intelli- I «n south irniim stre*. basis of a slam at the motion pic- ?en« that Mrs. Tiernan. of the [ a^o, m. .. , , , bouth Bend paternitv case, has , Send m«, fn« ot eharra, tt* «»• w ture industrv? And where can thev ^„ . _ -„„+~,Xt " twelve »iim im uma inal notorietv? & a reiuIt of such notoriety as Mrs. fcZU5SL2T " I T . : . , , T , , Tiernan has achieved, or whose 1 „ I used to think when I read these picture5 todav are exploited be. j would-be witticisms that they were cause Qf the star's unsavory repu- °Vri,e "™ "ddre" beneath notice, but I find that some tation? thoughtless readers take them seri- You know very well you cannot tw™ ouslv, and I believe that evervone cite a case ot'the ^}nd; 11 is base- I , ' £ , . . , . less slanders like this that cause the • who nnas our business attacked ■ « . , . - r 35r*et ceaseless howl tor motion picture directly or by insinuation in the censorship on the part of unthink- papers should put it up to the editor ing people. Censorship of the ary to prove his statements or retract newspapers would be exactly as I — — — — ■. I 74 EXHIBITORS HERALD October 21, 1922 LETTERS From Readers A forum at which the exhibitor is invited to express his opinion on matters of current interest. Brevity adds forcefulness to any statement. Unsigned letters will not be printed. Asks Equalized Rentals FLORENCE, COL.— To the Editor: The Bureau of Internal Revenue, Wash- ington, D. C, reports that the admission taxes for the fiscal year, 1922, will be more than $16,000,000 less than those of the fiscal year, 1921. Brother: Read that over again, and let those concrete facts soak in. Figure for yourself and see that it means that the exhibitors' revenue was $160,000,000 LESS than the year previous. Then look at your books and see what film rental you paid as compared with the previous year and the business you did. In my own case I know that my busi- ness was 40 to 50 per cent off and I know that I was asked to pay a higher film rental for much service, though I did not do so for I knew that I could not do it and keep the old ship afloat. Much has been said in many of the trade papers in the past to contradict the facts as given in the above government report and while I believe in trying to see the optimistic side at all times, I do not believe in kidding yourself about the actual facts and trying to make yourself believe that it is possible to pay more for film rentals than the actual box office re- turns will justify. I am willing to pay any producer a fair price for his product, which will leave me a margin of profit, so that I can live and continue my busi- ness but I absolutely refuse to pay any producer a premium over what I will take in for the privilege and prestige of show- ing his l roduct. And I can prove to you by letters which I have on file that there are producers and distributors in this game that demand such rentals, it would wreck the industry in six months if every other organization adopted the same poli- cies and charged in proportion for fea- tures of proportionate merit. It's not fair to the producers who give us service at a price which permits us to stay in business in order that we can afford to pay a premium to exhibit some aristocratic producer's or star's product for the prestige that it will give the house. Especially is this true in places where there is competition. Many of you buy subjects and pay a price that you know and the fellow that sells you knows that you will not make a dime profit. The producer or star gets the profit and you get the supposed to be prestige and some other producer sells you service at a liv- ing price that gives you bread and butter to live on and a profit that enables you to continue to stuff the coffers of these parasites and leeches of the producing industry. I have no desire to knock and I have no axe to grind but this abuse is one that I believe every fair minded man in the industry will admit exists and I also be- lieve that every honest producer, star, dis- tributor and exhibitor will admit that it's detrimental to the life and greater possi- bilities of the producing and exhibiting industry, because when you or I pay one exchange more for a picture than it will earn for us, or fail to leave a margin of profit, we are then forced to pay some other exchange less for his product than it is worth to us in order that we can make up our losses and stay in business. God grant and hasten the day when there will be a just, fair and equitable ex- hibition value olaced on pictures, for there can be no progress where there is no profit. HERE'S A REMEDY: Refuse to book service that will not permit you to show it at a reasonable price to your patrons and allow you a margin of profit. And if you honestly believe that you have been stuck up make an HONEST RE- PORT in the columns of "WHAT THE PICTURE DID FOR ME" department of this trade paper. This is a duty you owe to your brother exhibitor and to the producer who is selling you service that makes you a profit to keep you in business. If you have a competitor or competi- tors, resolve this day to save your souls from this abuse of paying a premium to show service for prestige and to keep the other fellow from getting it. Take this article to your competitor, and each of you agree to quit bidding against each other. Have an equitable agreement, agree to choose service or take turns at showing any one company's product for a limited time, agree that each one in turn shall have the showing of certain special productions, pay the producer a fair price and if he refuses to place a fair exhibition value on the service, each of you agree to keep that service out of the town until he has come down to earth. In so doing you will begin making a profit when you show a picture and quit having to pay some producers less for their service than it is worth. For your own good and for the best interest of the entire industry, the leeches and para- sites should be exterminated. No producer, no star, no matter how big or how popular, has ?. right to demand a rental that will not allow the exhibitor a margin of profit. Neither should they demand a rental that will force the ex- hibitor to charge an advanced admission (which the public feels is more than the picture was honestly worth) in order that a margin of profit will be made. The public is willing to pay a REA- SONABLY ADVANCED PRICE if you have a real production of extraordinary merit that justifies the raise, but they are tired of paying more for stars' and di- rectors' NAMES minus the supposed ex- traordinary merits in the picture itself. Advanced prices are hurtful to any theatre when the production itself fails to convince the public that it was worth more money. And that which hurts the exhibitor, is hurtful to the producer — and the entire industry. Last year there was a special I wanted to show. The company wrote that they would be only too glad to pay me per- centage 50/50 — which I thought was great dope — until I read the next line, which said — you can deduct all house expense and we split 50/50, but, YOU ARE TO GUARANTEE US $500. And that is a third more than the gross receipts of any picture I have ever shown. I regard that offer as an insult and I have not shown the picture yet. Received a letter from this same exchange yesterday saying that New York had just authorized the low price of $150 for this or another picture which carried the $500 price. Now $150 is just $140 more than I am asked for good program service from other exchanges and about $100 more than I pay for the finest productions on the regular market, and this service which he is now offering at $150 is quite old and has run at all the cheap fourth run, fifth class houses in Denver and all other cities. It's my honest opinion that this con- cern is a parasite to the industry, a hin- drance to a sound and healthy progress and that the majority of exhibitors show- ing this company's product are having to pay other producers less for their product than it is worth in order that they can pay this parasite organization exorbitant rentals which do not leave the exhibitor a margin of profit, unless he charges the patron a higher admission price than the merits of the production will justify. The cost of producing now is far less than during the war. Government statis- tics prove that business is many million dollars less than one year ago. Don't kid yourself into believing that you can pay as much rental now as you did one year ago and make a profit. Stand by the producer who is giving you service that makes a profit. Exterminate the parasite that would take your theatre for the rental of one picture.— B. P. McCORMICK, Liberty Theatre, Florence, Col. A Costly Slip Up RANSOM, KANS.— To the Editor: I am enclosing some comments en pictures I have run. Here is one on "The Bronze Bell," Paramount, special star cast. I booked three comedy-drama pictures from Paramount for Paramount Week for Tuesday, Thursday and Saturday. I booked these pictures three months in advance. Ten days before this Special Week, I got out a nice eight-page pro- gram, including some merchants' ads; mailed out and delivered 500 of these. I was to have Douglas MacLean in "One a Minute" for Tuesday night. Three days before show date, I got notice that they would have to send me "The Bronze Bell" as a substitute. Too late to get any advertising. All I could do was to put out line calls advising my patrons that on Tuesday we would have the Paramount special "The Bronze Bell." A good many stayed at home, as the title did not appeal to them. What few came out, stuck it out until the misery was over, the majority slipping out between reels. It was a real joke, the poorest thing I ever put through my machine. What did it do for me? Simply this: Last year, I did $120 in three nights, Paramount Week. This year, $34 by showing "The Bronze Bell" as a starter. By their substituting me on this particu- lar night, a poor picture, I lost all I fia'd spent in advertising for two weeks in advance of that week. No more Para- mount weeks for yours truly. I would have been dollars ahead, had I known what the picture was, not to have shown it. I looked through 30 Heralds be- fore I showed this,, trying to find a com- ment and found none. So why don't some of them report on the poor ones as well as the good ones? Had I seen a report, would have left the house dark rather than show it. Don't forget me on the September Box Office Record. Some film peddler got away with my other one. — R. C. Buxton, Strand Theatre, Ransom, Kans. Handles Product Abroad Under an agreement entered into by Second National Pictures Corporation and Ferdinand H. Adam, the latter has ar- ranged for the distribution of Second Na- tional publications in South America, Central America, Mexico and the West Indies. Gibson in New Western Universal has completed "Ridin' Wild," another western comedy drama starring Hoot Gibson, from an original story written and sccnarized by Roy Myers. Nat Ross directed it. October 21, 1922 EXHIBITORS HERALD 75 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1922 You are especially invited to contribute regularly to this department. It is a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture did for the other fellow, thereby getting the only possible guide to box office values. Address "What The Picture Did For Me." EXHIBITORS HERALD, 417 S. De arborn St., Chicago. American Releasing Lying Truth, with a special cast. — A very good one-day program picture, but not a special. Played two days with heavy loss. Paid three times its worth. Sold to me as a special. — C. B. Davis, Norwood theatre, Norwood, O. — Neigh- borhood patronage. Daring Danger, with Pete Morrison. — Good Western subject, one that will please the Western fans. — Bellman Broth- ers, Lyric theatre, Walkinson, Wis. — General patronage. The Great Alone, with Monroe Salis- bury.— A very good story and the scen- ery is the best we have seen for a long time. Acting great. — Bellman Brothers, Lyric theatre, Walkinson, Wis. — General patronage. Associated Exhibitors Grandma's Boy, with Harold Lloyd. — Very well liked. Patrons' comments all good. Played seven days to fine busi- ness. The best star has made. — L. G. Barnes, Elite theatre, Kalamazoo, Mich. — Transient patronage. The Devil, with George Arliss. — Easy to advertise. Picture liked at regular ad- mission. Good attendance and all w^ll satisfied. — E. L.- Conroe, Conroe's Play House, Conroe, Tex. — Small town pat- ronage. F. B. O. The First Woman, with Mildred Har- ris.— One of the best little pictures of the year. It is well directed and well acted and a clever story, and one of Mildred Harris' best. — William Noble, New Folly theatre, Oklahoma City, Okla. — General patronage. Understudy, with Doris May. — Best Doris May we have ever used. Kept the house in an uproar all of the time. Boost it to the limit if your people like comedy. — S. G. Ince, Photoplay theatre, Ashland, Kan. — Neighborhood patronage. The Lure of Jade, with Pauline Fred- erick.— Good picture. One of the best Frederick pictures yet. Attendance fair. Advertising newspapers, slides, paper, photos. — K. A. Bechtold, Opera House, Martinsville, 111. — Neighborhood patron- age. Queen of The Turf, with a special cast. — A fair picture which enjoyed fair busi- ness.— William Noble. New Folly thea- tre, Oklahoma City, Okla. — General pat- ronage. Two Kinds of Women, with Pauline Frederick. — A mighty fine picture that will please all classes. — E. O. Ford, Broadway theatre, Brooklyn, la. — Neighborhood patronage. Colleen of the Pines, with Jane Novak. — Fairly good program picture, photogra- phy kind of hazy. Average attendance. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. Queen of The Turf, with a special cast. — Be careful. The paper is wonderful and will get them in, but don't kid your- self that you have anything wonderful. Just a picture, so handle it accordingly. — Larry Hayes, Dawn theatre, Hillsdale, Mich. — Small town patronage. The Sheik of Araby, with H. B. War- ner.— Good. Pleased patrons. Very good condition for a revival. — L. Miller, Best theatre, Topeka, Kan. — Transient patron- age. Gay and Devilish, with Doris May. — Picture seemed to please, as it was on the flapper order. Just drew a fair crowd for Saturday. Business doesn't seem to want to pick up. — K. A. Bechtold, Opera House, Martinsville, 111. — Neighborhood patronage. At the Stage Door, with a special cast. — Good picture. — J. P. Vinyard, Star theatre, Winslow, Ind. — Neighborhood patronage. In the Name of the Law, with a pe- cial cast. — A big cleanup, proved one of the money makers of the season. Pleased all classes and has as much interest min- gled with heart tugging pathos as Over the Hill and The Old Nest Used ex- tended exploitation, such as cutouts, walking twenty-four sheets and increased newspaper space. Tied up with Police Department. Interested civic organiza- tions— as a result played to increased business. If you are looking for an hon- est-to-goodness cleanup together with a real picture, book this. — Hess & Rau, Metropolitan theatre, Watertown, S. D. — General patronage. Two Kinds of Women, with Pauline Frederick. — An entirely different sort of a story in which the majority of the pa- trons expected to see Pauline. However, Welcome to the Circle Kindly enter my subscription on your books for one year. Check en- closed. I might state that I picked up a copy of your magazine and after looking over the comments under "What the Picture Did for Me" I was sold. I consider this depart- ment the best feature of any maga- zine I have seen. I might say further that I showed "Sonny" two nights to $72.50 and consider it a good, clean picture. We received marry favorable com- ments. You cannot go wrong on it. ROBERT M. HARRINGTON, Star Theatre, Lathrop, Mo. had many good comments. In fact, a very good show. Photography best and clearest I have seen in a long time. — Wm. E. Tragsford, Trags theatre, Neillsville, W is. — Small town patronage. Two Kinds of Women, with Pauline Frederick. — Good program picture. — J. P. Vinyard, Star theatre, Winslow, Ind. — Neighborhood patronage. The Glory of Clementina, with Pauline Frederick. — Picture pretty good, but we would starve if we had to depend on either the star or that kind of a title to bring us patrons.— P. D, Estee, Fad thea- tre, Brookings, S. D. — Neighborhood pat- ronage. The Call of Home, with a special cast — A very fine picture, did a wonderful business on this one. Drew well and pleased. — Makousky & Zak, Opera House, Clarkson, Neb. — Neighborhood patronage. The Call of Home, with a special cast — Very satisfactory picture. — J. P. Vin- yard, Star theatre, Winslow, Ind. — Neigh- borhood patronage. The Vermillion Pencil, with Sessue Hayakawa. — The Jap fails to draw here, though his pictures are mostly good. Had several comments on this one, though attendance for Saturday was aw- ful light. — K. A. Bechtold, Opera House, Martinsville, 111. — Neighborhood patron- age. Colleen of the Pines, with Jane Novak. — Well made, well acted Northern story. — P. G. Estee, Fad theatre, Brookings, S. D. — Neighborhood patronage. The Duke of Chimney Butte, with Fred Stone. — Good Western. Fred Stone means nothing in a small town. Long shots very blurry and indistinct. How- ever, title is good and drew well. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. Silent Years, with a special cast. — Very good picture. Well liked by our patrons. — G. Strasser Sons. Emblem theatre, Buf- falo, N. Y. — Neighborhood patronage. Boy Crazy, with a special cast. — This one went over nicely as a program, bought at a price where we realized a profit, pleased most every one that saw it. Good many comments. Advertising, lobby. Fair business. — A. Mitchell, Dixie theatre, Russellville, Ky. — Small town patronage. In the Name of the Law, with a spe- cial cast. — Six reels of pure entertain- ment and satisfaction. Played it three days to S. R. O. You can play this after your competition. I made more profit on it than any other picture in three years. Your patrons will go out and boost this picture for you. So be sure and play it an extra day. — Jack Cairns, Brooklyn theatre, Detroit, Mich. — Neighborhood patronage. The Call of Home, with a special cast. — The kind of a picture that my people like, so they liked this one. I wish I 76 EXHIBITORS HERALD October 21, 1922 could get more of this class. — E. Saun- ders, Saunders theatre, Harvard, 111. — General patronage. The Vermillion Pencil, with Sessue Hayakawa. — Well liked. Good business. Volcanic eruption is wonderful. — G. Strasser Sons, Emblem theatre, Buffalo, N. Y. — Neighborhood patronage. Cold Steel, with J. P. McGowan — Good picture. — J. P. Vinyard, Star the- atre, Winslow, Ind. — Neighborhood pat- ronage. At the Stage Door, with a special cast. — Good. Pleased patrons. Good story, well directed. Photography good. — L. Miller, Best theatre, Topeka, Kan. — Tran- sient patronage. The Call of Home, with a special cast. — Pretty good picture with best flood scenes of year. At least, that's the way it looked to us. — P. G. Estee, Fad theatre, Brookings, S. D.. — Neighborhood patron- age. Two Kinds of Women, with Pauline Frederick. — Good Western story, but did no business. Star lost drawing power, well liked by those that saw it.— G. Stras- ser, Emblem theatre, Buffalo, N. Y. — Neighborhood patronage. Black Roses, with Sessue Hayakawa. — A very clever picture. Very entertain- ing from the beginning to the end. I class it as good. — W. L. Landers, Gem theatre, Batesville, Ark. — Neighborhood patronage. Queen of the Turf, with a special cast. — Fine business on this one. Full of ac- tion and will please all classes. The six sheet is fine. Patrons gave many good comments. — A. F. Affelt. Liberty theatre, St. Louis, Mich. — Neighborhood patron- age. The Stealers, with a special cast. — One that will go in any town. If you have not played this one, do so. Drew fine. A clean picture. — O. R. Ariss, Rex the- atre, Remus, Mich. — Neighborhood pat- ronage. Beyond the Rainbow, with a special cast. — A good program picture. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. — Neighborhood patronage. Boy Crazy, with Doris May. — Pleased the majority. Got lots of good laughs. Is straight comedy. I consider it a fair program picture as a whole. — W. L. Lan- ders, Gem theatre, Batesville, Ark. — Neighborhood patronage. The First Woman, with Mildred Har- ris.— Good picture. Poor photography. — G. Strasser, Emblem theatre, Buffalo, N. Y. — Neighborhood patronage. Boy Crazy, with Doris May. — A dandy little picture and I do not see why any exhibitor should not play it. — E. Saun- ders, Saunders theatre, Harvard, 111. — General patronage. Two Kinds of Women, with Pauline Frederick. — My people yelled from be- ginning to end. A Western picture which will please everybody. Buy it. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. — Neighborhood patronage. First National Skin Deep, with Florence Vidor. — A picture splendidly played to delighted large audiences. — William Noble, Crite- rion, Criterion theatre, Oklahoma City, Okla. — General patronage. Kindred of the Dust with Miriam Cooper. — A real picture, more favorable comments than we have heard in a long while. Very good business on three-day run. — Meyers & Ford, Arcade theatre, La Grande, Ore. — Small town patronage. Smilin' Through, with Norma Tal- madge. — Extra good — with exploitation ^llllllilllllllllllllllllllllllllllllllllllllllllllllllllll | Tip From | Jenkins I TURN TO THE RIGHT, with'- j m Alice Terry (A Rex Ingram pro- |j g duction). Boys, I've watched for' g g fifteen years for a picture that g g would meet up with my ideas of jj g real screen entertainment and have g g at last discovered it in "Turn to the g g Right." This picture embodies all g g the essentials of a perfect two g jj hours' entertainment and I want to g g recommend it to you. g While I would prefer Edward g jj Connelly in the character of "Uncle g g Nate," yet Mr. Ingram made a wise g g selection when he cast him in the g g role of the skinflint Deacon — which g g I believe is contrary to our good g g friend's nature — but which charac- g g ter he played to perfection. J In watching Alice Terry, you will g g experience no eyestrain whatever g g and you will wish you was "Joe" a g g thousand times before the picture g g is over. The two "crooks" left g g nothing out that would have added g g to the merits of the production and jj g "Mrs. Bascome" looks and acted g jj just like your grandma and mine, g g thanks to Lydia Knott, g If Rex Ingram can duplicate g g "Turn to the Right" I'm for him ■ g stronger than garlic. Get this pic- jj g ture, fellows, and plaster the town g g and country with billing and play g g it for three days in. the two day g jj towns and the third day will be g g your best. Don't play it for less g B than 35 cents. They are still talk- g S ing about it here. g I have coming two more Ingram jj g productions, "Conquering Power" g g and "The Four Horsemen" and you g g just lay low and watch me hit 'em jj g right between the eyes. Ingram and g jj I will make a team that will be g g hard to stall. J. E. JENKINS, Auditorium Theatre, g Neligh, Neb. did great business. — Reis & Miller, Lake View theatre, Lake View, la. — Neighbor- hood patronage. Smilin' Through, with Norma Tal- madgc. — Surely a wonderful picture, as they all say, but rental too high for small towns. Play by all means, if price is right. — E. 0. Ford, Broadway theatre, Brooklyn, la. — Neighborhood patronage. Good References, with Constance Tal- madge. — We did not get a fair audience out, but the picture was not to blame — it is a good one. — C. E. Hopkins, The Hopkins theatre, Cotter, Ark. — Small town patronage. The Woman's Side, with Kathcrinc MacDonald. — A pleasing star to look at, but acting — (?) — Meyers & Ford, Arcade thatre, La Grande, Ore. — Small town pat- ronage. Wife Against Wife, with a special cast. — A very good picture, well acted and splendid photography. Drew fair crowd. — H. T. Larson, Majestic theatre, Oak- land, Neb. — Small town patronage. The Rosary, with a special cast. — Very much disappointed in this. Selig should have reissued his old Rosary; it is a bet- ter picture. — J. Winninger, Davison the- atre, Waupun, Wis. — Small town patron- age. Penrod, a Marshall Neilan production. — A positive cleanup, anywhere, any place, any time. The kids eat it up and the older folks, clear up to the grandmas and grandpas, take it like a baby with an all-day sucker. They all seem sorry when it's over. A real hit.— Larry Hayes, Dawn theatre, Hillsdale, Mich. — Small town patronage. Man, Woman, Marriage, with Dorothy Phillips. — This picture pleased all; a good, strong production with plenty of variety in it. — A. G. Bonney, Bonney's Electric theatre, Greenfield, la. — Home patronage. The Wonderful Thing, with Norma Talmadge. — Good. Norma does a wee bit of comedy in this that hit 'em right in the eye. Good story, with enough gen- eral audience appeal to get over in most any sort of house. Buy it — it's there. — Larry Hayes, Dawn theatre, Hillsdale, Mich. — Small town patronage. The Silent Call, with Strongheart.— Very good picture. Good business. Pleased the patrons. — P. C. Schram. Or- pheum theatre, Kalamazoo, Mich. — Downtown patronage. Dinty, a Marshall Neilan production. — An old one, but good. Best week night this month. Patrons spoke well. — Wil- liam Koons, Garden theatre, Vicksburg, Mich. — Neighborhood patronage. The Lotus Eater, with John Barry- more. — This is out of the ordinary. In- teresting from start to finish. Not one of these "CUT AND DRIED" plots and a cast that is REALLY "all star." — Iva Shields, Queen theatre, Tyler, Tex. — Small town patronage. Lying Lips, with House Peters and Florence Vidor. — This is an Al attrac- tion. One of the best dramas have played in quite a time. Pleased my patrons as well as Smilin' Through, and for mv 100 oe'r cent more profitable. — Iva Shields, Queen theatre, Tyler, Tex. — Small town patronage. The Kid, with Charles Chaplin. — Con- sider this one of Chaplin's best. Adver- tise Coogan when playing this picture. Admitted all children free of charge if accompanied with both parents and played to a full house, and incidentally made a little money. — Leuzinger & Ams- berry, Carthage theatre, Carthage, S. D. — Neighborhood patronage. Jim the Penman, with Lionel Barry- more. — Awful. I can't see why First Na- tional would do it. Better not use it— W. T. Hayes, Dreamland theatre, P-ovi- dence, Ky. — General patronage. Pilgrims of the Night, with a special cast. — Wm. Mong's characterization of the Hunchback is remarkably well done. Rest of cast good in an interesting story. Very good program. — W. M. Roob, Grand theatre. Port Washington, Wis.— Small town patronage. Peck's Bad Boy, with Jackie Coogan. — A good comedy for the young people, but would have been better if the film would have been in good shape, as there was at least 500 patches in the first reel. — Hcrzog Brothers. Select theatre, Hawesville, Ky.— Small town patronage. Nomads of the North, with a special cast, — A very good show. Many com- ments from pleaded patrons. — Jenks & Terrill, Dalton Opera House, Dalton, Wis. — Neighborhood patronage. Bob Hampton of Placer, with Wesley Barry. — A real honcst-to-goodness pic- ture. A picture for the whole family. It has action, comedy, thrill and a few tears will be slud. What more can you want' October 21, 1922 EXHIBITORS HERALD 77 — C. S. Ford, Princess theatre, Reinbcck, la. — Small town patronage. Twin Beds, with Mr. and Mrs. Carter De Haven. — A good, laughable society comedy of six reels.— Jenks & Terrill, Dalton Opera House, Dalton, Wis. — Neighborhood patronage. Penrod, with Freckles Barry. — If this picture is properly advertised it will make money for any exhibitor. It will please 100 per cent. — D. Filizola, Empress the- atre. Fort Scott, Kan. — General patron- age. The Woman's Side, with Kathryn Mac- Donald. — She may be the prettiest wo- man in the world, but God knows that's all. This, like the rest of MacDonald's pictures. — C. R. Sullivan, Fair theatre, Amarillo. Tex. — General patronage. Playthings of Destiny, with Anita Stewart. — One of the most pleasing pic- tures we've had in a month. The North- ern blizzard and the tropical storm espe- cially well put on. Drew well. — A. N. Miles, Eminence theatre, Eminence, Ky. — General patronage. Peck's Bad Boy, with Jackie Coogan. — Drew big and pleased fairly well. Per- sonally I think Jackie too young for the bad boy. He is not bad enough. Much too sweet. Clever little comedy, but not immense. — S. M. Southworth, American theatre. Canton. N. Y. — Neighborhood patronage. Her Social Value, with Kathcrine Mac- Donald. — Earthquake scene is wonderful. Well liked. Good business. — G. Strasser Sons. Emblem theatre, Buffalo, N. Y. — Neighborhood patronage. Man, Woman, Marriage, with Dorothy Phillips. — Wonderful picture; way ahead of some of our people here; could not fol- low it. Western pictures take best with us. — G. R. Williams, Avon theatre, Cin- cinnatus, N. Y. — General patronage. Woman's Place, with Norma Talmadge. — A good picture. — Adolph Kohn, Pas- time theatre. Granville, N. Y. — Small town patronage. The Infidel, with Kathcrine Macdon- ald. — Just like other productions of this star — fair. — Raymond Gear, Mayflower theatre, Florence, Kan. — General patron- age. Habit, with Mildred Harris. — This was a good picture, but title and paper did not appeal, so no business. — E. Saunders, Saunders theatre, Harvard, 111. — General patronage. Hail the Woman, a Thomas H. Ince production. — One of the most pleasing pictures ever played. Sure fire small town stuff. The local minister and paper gave this a wonderful send-off and edi- torial. Drew very good. — H. S. Robbins, Robin-Hood theatre, Grand Haven, Mich. — Neighborhood patronage. Courage, an S. A. Franklin production. — Gave general satisfaction. The title is poor, but if you can get them in, fea- ^wiumitiDtiiiHiiiitii iiiiiii 1 1 1 uri it iii ii ti inn ihii mi titu ii uti iitn i» n 1 1 n ii u ii i ii ti u 1 1 1 i 1 1 1 [ i n ii ii n j i j 1 1 n u n n >^ | Of Course, | Of Course I WHITE AND UNMARRIED j g (Paramount) with Thomas g H Meighan. The good old "Box Of- 1 g fice Record" stated "A picture of g" 1 love, deviltry, dash and danger, g g Pleased large patronage (Capitol, jl g Oklahoma City)" and of course the = g B. O. R. was right, as usual. — g 1 PHILIP RAND, Rex Theatre, | g Salmon, Idaho. Bullion iiHHiiitiiiiniiiiiiiiitiiiiiiniiiiiiiiiiiimmiiiEiiiiiiiiiiititiiiiiiiiiiiiiiiiiitiiitiiiiiiiiiiiEih^ ture will please. Played two days to fair business. — Harry McKerring, Prin- cess theatre, Clare, Mich. — Neighborhood patronage. The Silent Call, with a special cast. — As near a 100 percent picture as I ever ran. Without the dog, picture would be an ordinary feature. Drew better than anything I have played this summer. Hot day. — C. C. Miller, Strand theatre, Alma, Mich. — Neighborhood patronage. The Primitive Lover, with Constance Talmadge. — Nothing wrong with this one. It's better than some of Connie's past releases, and pleased a good attend- ance.— Raymond Gear, Mayflower the- atre, Alma, Mich. — Neighborhood patron- age. Domestic Relations, with Katherine MacDonald. — A program picture to aver- age business. — Raymond Gear, May- flower theatre, Florence, Kan. — General patronage. The Rosary, with Lewis Stone. — Very good. Wonderful picture with a kick and well received by my patrons. Very good paper. Drew well for two days. Do not raise admission prices. — J. F. Hileman, Broadway theatre, Mt. Pleasant, Mich. — Neighborhood patronage. Smilin* Through, with Norma Tal- madge.— After chewing the rag for six months over the excessive valuation of the picture finally played it to big busi- ness which made the picture pay out. Get good and mad and then pay the price-*-you'll get a little along with Mr. and Mrs. Schenck — advertising campaign very heavy — practically the price of the picture. — Dwight B. Baker, Circle the- atre, Ottumwa, la. — General patronage. Sonny, with Richard Barthelmess. — A fine picture and praised by all. In a class with his Tol'able David. — Raymond Gear, Mayflower theatre, Florence, Kan. — Gen- eral patronage. Wedding Bells, with Constance Tal- madge.— A very good picture. Pleased fine. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. Two Minutes to Go, with Charles Ray. — Good football story. Well liked, good business. — G. Strasser Sons, Emblem theatre, Buffalo, N. Y. — Neighborhood patronage. One Clear Call, with a special cast. — This is one real picture. I believe it is one that you could class 100 per cent. Not one adverse comment. — I). Filizola, Empress theatre, Fort Scott, Kan. — Gen- eral patronage. Go and Get It, a Marshall Neilan pro- duction.— Patrons well pleased. — Jenks & Terrill, Dalton Opera House, Dalton, Wis. — Neighborhood patronage. The Wonderful Thing, with Norma Talmadge. — First Talmadge picture in a year, but not the last. Consider this up to standard. — Leuzinger & Amsberry, Carthage theatre, Carthage, S. Dak. — Neighborhood patronage. The $10 Raise, with a special cast.— Just a fair program attraction provided you can buy it right. Picture better than the title. — Iva Shields, Queen the- atre, Tyler, Tex. — Small town patronage. Dinty, a Marshall Neilan production. — Certainly a worthy production. It pleased the most of them and drew well. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. The Seventh Day, with Richard Bar- thelmess.— Not as good a production as his first one, but give this boy a chance, he'll hold his own with any of them. — Meyers & Ford, Arcade theatre, La Grande, Ore. Peaceful Valley, with Charles Ray. — Just booked these now, as First National wanted all that came through the box ^^inimifiiramiifimimniijjiimimimuiiinfrauHmimiiMMiiinfMiiaHtimitHitfiMNiHHuniirmmfmi^ [Rand Will I | Please Rise g I wish to second the motion made g g by H. G. Stettmund, Jr., of Chan- g g dler, Okla., that our friend Rand of g g Idaho be appointed the Poet- g g Laureate of the Exhibitors of B g America. It's a pleasant thought. B g But it's not so funny. How like g g bees around the 'honey," Exhibit- g g ors eat up Rand's reports. (With g g apologies.) V. G. BOLLMAN, | Castalia Theatre, Castalia, Iowa. IniniiiiiiiiiiiiiiiiiHiiiiiiiiiii office, including the admission tax. More money the second night. Ray isn't a dead one here yet. — T. S. Woolson, Op- era House, Camas, Wash. — Small town patronage. Bob Hampton of Placer, with Wesley Barry. — A very good western. — Jenks & Terrill, ^ Dalton Opera House, Dalton, Wis. — Ncighorhood patronage. Girl in the Taxi, with Mr. and Mrs. Carter De Haven. — A very good comedy- drama and will surely please your pat- rons. Don't miss it, if you can buy it right.— C. H. Bean, Pastime theatre, Franklin, N. H. — Neighborhood patron- age. The Passion Flower, with Norma Tal- madge.— Picture was good, but some claimed too sad. Drawing power not very good for me. — E. I. Conroe, Con- roe's Play House, Conroe, Tex. — Small town patronage. The Girl in the Taxi, with Mr. and Mrs. Carter De Haven. — Very pleasing comedy. — G. Strasser Sons, Emblem the- atre, Buffalo, N. Y. — Neighborhood pat- ronage. Forty-five Minutes from Broadway, with Charles Ray. — Common program; should have done better. — Jenks & Ter- rill. Dalton Opera House, Dalton, Wis. — Neighborhood patronage. The Master Mind, with Lionel Barry- more. — Al. Actors all good. Ran a Toonerville comedy with it and made a very good show. Drew fair and pleased 90 per cent. — A. E. Rogers, Temple the- atre, D«xter, N. Y. — Neighborhood pat- ronage. The Daughter of Two Worlds, with a special cast. — A real good picture, better than usual Chinese "picture ; no need to be afraid of this one. — C. S. Ford, Princess theatre, Reinbeck, la. — Small town pat- ronage. The River's End, with a special cast. — Very good. Everyone well pleased. — Jenks & Terrill, Dalton Opera House, Dalton, Wis. — Neighborhood patronage. Fox Up and Going, with Tom Mix. — A good Northwestern picture. Tom Mix cer- tainly was "up and going." It made a fine Saturday night program. — Louis Guessaz, Palm theatre, St. Cloud, Fla. — Neighborhood patronage. The Fast Mail, with Charles Jones. — This one proved a good drawing playing to a good week's business and satisfying patrons. — Samuel Harding, Liberty the- atre, Kansas City, Mo. — Transient pat- ronage. Thunderclap, with Mary Carr. — Pleased 90 per cent. Good picture. — 78 EXHIBITORS HERALD October 21, 1922 CHARLES JONES in "Bells of San Juan," a forthcoming Fox picture written by- Jackson Gregory and directed by Scott Dunlap. Walter R. Seamon, Highland theatre, Highland, N. Y. — Neighborhood patron- age. A Broadway Peacock, with Pearl White. — A good picture. Pleased here. — Adolph Kohn, Pastime theatre, Gran- ville, N. Y. — Small town patronage. For Big Stakes, with Tom Mix. — An- other good Mix picture and patrons seemed to be pleased. — A. A. Neese, Be- atrice theatre, Hawkins, N. C. — Small town patronage. Trailin', with Tom Mix. — A good pic- ture, pleased here. — Adolph Kohn, Pas- time theatre, Granville, N. Y. — Small town patronage. The Fighting Streak, with Tom Mix. — Ran to full house and they ate it up. Favorable comment from both high and lowbrows. Mix is O. K. if they keep him in the saddle with a gun on him. — J. M. Garner, De Luxe theatre, Spear- villc, Kan. — Neighborhood patronage. The Queen of Sheba, with Betty Blythe. — A big picture, but no good for small towns. I lost money, but what does Fox care? — E. O. Ford, Broadway theatre, Brooklyn, la. — Neighborhood patronage. Western Speed, with Charles Jones. — Took in more money*than any Mix I ever run without any extra advertising. Boost this one, brother. It will knock them off the seats. —T. S. Woolson, Opera House, Camas, Wash. — Small town pat- ronage. Perjury, with William Farnum. — One of those long, no-account super specials that Fox makes you buy in order to play the three giants. No more for me. — E. O. Ford, Broadway theatre, Brooklyn, la. — Neighborhood patronage. Shame, with John Gilbert. — Opinions divided on this one. Could have been shortened. Eight reels too long. Sat- isfactory business. — Meyers & Ford, Star theatre, La Grande, Ore. — Small town patronage. Pardon My Nerve, with Charles Jones. — A good Western. Jones liked here al- most as well as Mix. — O. B. Sterling, Sterling theatre, Dayton, Tex. The Roof Tree, with William Russell. — Have never had a poor Russell picture. ■ — -J. P. Vinyard, Star theatre, Winslow, Ind. — Neighborhood patronage. Jackie, with Shirley Mason. — Shirley Mason is a cute little star, but her stories are all alike. Too much foolish stuff to suit the majority. — Bellman Brothers, Lyric theatre, Walkinson, Wis. — General patronage. The Yellow Stain, with John Gilbert. — A capitalist controls the county court house — crooked judge — all smashed by young lawyer — good election-time pic- ture. Will clean out the "old nest" this fall. Enjoyed by all, except sixteen-year- old flappers. — Dan O'Connors, Piper's Opera House, Virginia City, Nev. — Gen- eral patronage. Desert Blossoms, with William Russell. — Star good, photography very good. Poor drawing power and business bad. People say Six Foot Four is the only real picture Russell ever made. — B. L. Hub- bard, Hubbs theatre, Bishop, Tex. — Neighborhood patronage. Up and Going, with Tom Mix. — A very good picture. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. The Queen of Sheba, with a special cast. — Should go over good in a small town. However, the most interesting part — the chariot race — was in such rot- ten condition that you couldn't tell whether you were seeing a chariot race or a 3:0G trot at the Grand County Fair. Why will they do it? — Wm. E. Tragsdorf, Trag's theatre, Neillsville, Wis. — Small town patronage. Arabian Love, with John Gilbert. — If your patrons liked The Sheik, this will please. Good desert scenes. — W. T. Hayes, Dreamland theatre, Providence, Ky. — General patronage. The Connecticut Yankee, with Harry Myers. — The only picture I never heard a kick. Suited everybody. Titles are up- to-date. — W. T. Hayes, Dreamland the- atre, Providence, Ky. — General patron- age. Winning with Wits, with Barbara Bed- ford.— Good program picture. — J. P. Vin- yard, Star theatre, Winslow, Ind. — Neighborhood patronage. Shackles of Gold, with William Far- num.— This is a fairly good picture; not as good as some of other Farnum pic- tures. Business not what it should have been. — D. Filizola, Empress theatre, Fort Scott, Kan. — General patronage. Pardon My Nerve, with Buck Jones. — This is a fine one. This picture went over good, as "Buck" is one of our best drawers. Pleased 100 per cent. — Louis tiuessaz, Palm theatre, St. Cloud, Pa. — Neighborhood patronage. The Queen of Sheba, with Betty Blythe. — This is a good special, but it is not the kind that will make money for small town shows. The advertising and lobby display is rotten and keeps people out. If you can get them in it will please GO per cent of them. — D. Filizola, Em- press theatre, Fort Scott, Kan. — General patronage. Money to Burn, with William Russell. — Pleasing picture, nothing wonderful, but pleasing usual attendance. — C. R. Sul- livan, Fair theatre, Amarillo, Tex. — Gen- eral patronage. Arabian Love, with John Gilbert. — Good picture. Did no business. Cos- tume play. Patrons that saw it say it is better than The Sheik. — G. Strasser Sons, Emblem theatre, Buffalo, N. Y. — Neigh- borhood patronage. Pardon My Nerve, with Buck Jones. — Good picture. People that like this class of pictures will be pleased with this. — E. L. Schubeck, Cozy theatre, El Campo, Tex. — Small town patronage. Arabian Love, with John Gilbert. — Cost me $7.50. Very good picture; just as good as The Sheik. One-fourth the price. Some of our people liked it better, too. — G. R. Williams, Avon theatre, Cin- cinnatus, N. Y. — General patronage. Play Square, with Edna Murphy and Johnnie Walker. — Just fair and it isn't all there, from what I heard my patrons say; didn't draw at all and only pleased about 50 per cent, so it wouldn't have been very good. — A. E. Rogers, Temple theatre, Dexter, N. Y. — Neighborhood patronage. Strength of the Pines, with William Russell. — A very good picture and pleased my patrons. Comments favor- able.— Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. The Connecticut Yankee, with a special cast. — Went over good and pleased the majority. Drew fair for three days. — Mrs. R. D. Lemmon, Colonial theatre, Constantine, Mich. — Neighborhood pat- ronage. Over the Hill, with a special cast. — Better than Way Down East. Leaves a better effect with your audience. Some of my patrons came back the third time. Played three days to big business. The six's are fine. — Frank Joslin, Empress theatre, Belding, Mich. — Neighborhood patronage. The Ragged Heiress, with Shirley Ma- son.— A real good program picture. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. The Queen of Sheba, with a special cast. — One of the big pictures of the year. As near 100 percent as they make 'em. Played two days to fair business. A good, clean picture in a class by itself. — Bert Silver, Silver Family theatre, Greenville, Mich. — Neighborhood patron- age. Perjury, with William Farnum. — This is a splendid picture. It makes no dif- ference what others may say, this pic- rute is miles above the average. I don't say it is wonderful, but will please your people. — Geo. C. Starkey, Opera House, Montour Falls, N. Y.— Neighborhood patronage. The Night Horseman, with Tom Mix. October 21, 1922 EXHIBITORS HERALD 79 — A good picture. The kind my audi- ences like. — Adolph Kohn, Pastime the- atre, Granville, X. Y. — Small town pat- ronage. Singing River, with William Russell. — Our people liked this one very much. Rather dark in spots. — G. R. Williams, Avon theatre. Cincinnatus, N. Y. — Gen- eral patronage. Silver Wings, with Mary Carr. — Con- sider this as good as Over the Hill in every way. Audience's comments on leaving were just as good as Over the Hill. 'N'uff sed— C. R. Sullivan, Fair the- atre, Amarillo, Tex. — General patronage. A Stage Romance, with William Far- num. — Awful. Seven reels of junk. Why do they do it? Nobody left but the op- erator and myself when show was over. Just as well bury Farnum after this one. — W. T. Hayes, Dreamland theatre, Providence, Ky. — General patronage. Western Speed, with Charles Jones. — A good picture and considerable action. Pleased. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. Western Speed, with Buck Jones. — Good Jones picture. Shade better than average. — Dan O'Connor, Piper's Opera House, Virginia City, Nev. — General pat- ronage. The Connecticut Yankee, with Harry Myers. — An excellent picture for small towns. I believe the people in the small towns do more reading than those in the cities. Therefore, Mark Twain means something to them. Most of the cuckoos in the cities think that Mark Twain is the name of a new breakfast food or Liver Pills. — Wm. E. Tragsdorf, Trags theatre. Neillsville, Wis. — Small town patronage. Trooper O'Neill, with Buck Jones. — Star good and a good picture. Plenty of action. — A. A. Nesse. Beatrice theatre, Hawkins, N. C. — Small town patronage. Very Truly Yours, with Shirley Ma- son.— Nice little picture with a pleasing story. — Dan O'Connors, Pipers Opera House, Virginia City, Nev. — General pat- ronage. Over the Hill, with a special cast. — This is sure a wonderful feature that every exhibitor should play. I lost money, but weather was against me. — E. O. Ford. Broadway theatre, Brooklyn, la. — Neighborhood patronage. Smiles Are Trump, with Maurice Flynn. — Played this one with an animal act and had to knock a couple kids off the seats, there was so much action it got them excited. Poor title and an un- known star, but a good picture. — T. S. Woolson, Opera House, Camas, Wash. — Small town patronage. Bar Nothing, with Buck Jones. — A good picture. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. Night Horseman, with Tom Mix. — This is the first time Mix ever shown here and he seemed to please exception- ally well. Very good picture. The scenes of flying geese will make the hunters take notice. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Neighborhood patronage. Straight from the Shoulder, with Buck Jones. — One of Jones' best. If you are looking for one that pleases the major- ity, book this one. Good action and lots of comedy. — A. A. Neese, Beatrice the- atre. Hawkins, N. C. — Small town pat- ronage. Singing River, with William Russell. — It you are looking for a good outdoor picture where it doesn't take an actor a week to make up his mind what to do, you find Singing River will keep you I Appreciates | Good Word g I notice in the issue of September g 1 16th where Brother Harry Pace, i§ j§ Pocahontas, la., mentions my name s g and others as giving true and re- |j g liable reports on pictures and feel g g complimented very highly. I don't J g give a hang whose picture it is, I 1 E will roast it if it needs it and if it g | is a good picture, I'll pass the word g g along to the best of my judgment, g g Some claim reports are the bunk 1 m and that most of us do not know a g g good picture when we do report, g g but I have noticed in most cases, H jj the box office reports are very g g accurate. g Keep them coming, I say, if we g g are to be of real service to each g §§ other and if anyone can tell me how g E we can compel exchanges to fur- g g nish complete prints or deduct for g g the footage gone, I will be one of g g the first to start a fund to compel g g them to come across. Let's try to g g get a clause in the new contract m g that will protect us from this g g nefarious practice. H. J. LONGAKER, Howard Theatre, Alexandria, Minn. E guessing from start to finish. — Wapato theatre, Wapato, Wis. — General patron- age. A Stage Romance, with William Far- num.— This is not a small town picture by any means. Had more walk out on this than all other pictures of the entire season. Keep it in the can. — J. M. Gar- ner, De Luxe theatre. Spearville, Kan. — Neighborhood patronage. The Yellow Stain, with John Gilbert. — Good. — Adolph Kohn, Pastime theatre. Granville, N. Y. — Small town patronage. Goldwyn Dust Flower, with Helene Chadwick. — I didn't see it myself, but I heard good reports; everybody said it was good. Drew a good house and pleased 100 per cent, and what more do you want. — A. E. Rogers. Temple theatre. Dexter, N. Y. — Neighborkood patronage. The Dust Flower, with Helene Chad- wick.— Another one of those Cinderella stories and just about as impossible as its predecessors. Light, frothy entertain- ment and it fails to get out of children's class of pictures. Business will continue to be poor as long as producers feed this "slush" to the buying public. For it's kind it's okay. But it's poor help for a sick theatre. — B. P. McCormick, Liberty theatre, Florence, Colo. — Small town pat- ronage. The Dust Flower, with Helene Chad- wick.— Star good as usual. Picture will give satisfaction. Dramatic. — S. M. Southworth, American theatre, Canton, N. Y. — Neighborhood patronage. The Silver Horde, with a special cast. —Title drew and it sure is some picture. It will please any class. A story of the Yukon. Drew good. — C. E. Brooks. Au- ditorium theatre, Sand Lake, Mich. — Neighborhood patronage. Yellow Men and Gold, with a special cast. — The picture is fine. Title draws. Something on the order of Treasure Island. Patrons spoke well of it. The three sheet is the best, photos are good. Drew well. Simple exploitation will put it over. — M. E. Hanna, Strand theatre, Holland, Mich. — Neighborhood patron- age. The Old Nest, with a special cast. — 100 per cent attraction. Every exhibitor should run it. Will please all classes. —Columbia theatre, Morganza, La. — Neighborhood patronage. The Glorious Fool, with Richard Dix. — Played to a good house and the picture pleased as many as any picture will. — E. Saunders, Saunders theatre, Harvard, 111. — General patronage. When Romance Rides, with a special cast. — A very good program picture. — ■ Jack Cairns, Brooklyn theatre, Detroit, Mich. — Neighborhood patronage. When Romance Rides, a Zane Grey production. — If your patrons will not like this one they will be hard to please. — E. Saunders, Saunders theatre, Har- vard, 111. — General patronage. When Romance Rides, with a special cast. — A real good picture. Patrons pleased. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. The Poverty of Riches, with Richard Dix. — A good picture of the heavier sort. Pleased about 80 per cent. — Mrs. C. H. Cannon, Gem theatre, Kouts, Ind. — Neighborhood patronage. Head Over Heels, with Mabel Nor- mand. — Whoever directed this picture should direct another and then quit. Such direction drives patrons away and hurts all around. — Jack Cairns, Brooklyn the- atre, Detroit, Mich. — Neighborhood pat- ronage. Be My Wife, with Max Linder.— As an actor Max would make a good funeral director. Lay off this one. — Jack Cairns, Brooklyn theatre, Detroit, Mich. — Neigh- borhood patronage. Come On Over, with Colleen Moore. — Very good. A picture that lends to cue music and a great one to put over. It pleases all who come and word of mouth advertising helps. A good one to get. — Ben L. Morris, Elk Grand theatre, Bell- aire, O. — General patronage. Be My Wife, with Max Linder. — Very good corned}-. Well liked. Good busi- ness.— G. Strasser Sons, Emblem theatre. Buffalo. N. Y. — Neighborhood patronage. The Old Nest, with a special cast. — Broke all records for four years on this. If you like clean stuff that wins, get this one. — Chamber of Commerce, Auditorium theatre, Sugar Land, Tex. — Neighbor- hood patronage. Grand Larceny, with Elliott Dexter and Claire Windsor. — Very good pro- gram feature. Pleases well. Business commensurate with picture of this class. — Stanley Koch, Columbia theatre, Cof- feyville. Kan. — General patronage. The Cabinet of Dr. Galigari, with a special cast. — Worst audience picture ever I exhibited. People walked out on it. — J. B. Laughlin, Bart's Mecca theatre, Midland, Mich. — Neighborhood patron- age. Made in Heaven, with Tom Moore. — Not so good as Hold Your Horses, but pleased. — J. Winninger, Davison theatre, Waupun, Wis. — Small town patronage. All's Fair in Love, with May Collins. — Farce comedy. Nothing to brag about. Only fair. Drew very well on Saturday night. Pleased about 60 per cent. — A. E. Rogers, Temple theatre, Dexter, N. Y. — Neighborhood patronage. For Those We Love, with Betty Comp- son. — A good program picture. No re- 80 EXHIBITORS HERALD October 21, 1922 marks, good or bad. Personally I thought good. — E. I. Conroe, Conroe's Play House, Conroe, Tex. — Small town pat- ronage. Theodora, with a special cast. — This truly is a wonderful picture. Although I did not make film rental, it drew some who seldom come. Several came the sec- ond night, as they said it took the second showing to grasp the story. Children could not understand it. The few who came admitted it was a wonderful film, but all did not care for that kind. — ■ Mrs. C. H. Cannon, Gem theatre, Kouts, Ind. — Neighborhood patronage. The Ace of Hearts, with Lon Chaney. — Got by fairly well. Nothing to brag about. — E. I. Conroe, Conroe's Play House, Conroe, Tex. — Small town patron- age. Dangerous Curve Ahead, with a special cast. — Fine picture. Highly pleasing to patrons. Business fine. Stanley Koch, Columbia theatre, Coffeyville, Kan. — Gen- eral patronage. Unwilling Hero, with Will Rogers. — My first Rogers picture, which seemed to please. Had several compliments on it, but all said the ending was disappoint- ing.— A. A. Neese, Beatrice theatre, Be- atrice, N. C. — Small town patronage. His Own Law, with Hobart Bosworth. — Fair. — Grand theatre, Breese, 111. — Gen- eral patronage. The Old Nest, with a special cast. — The best picture I ever ran here. Ev- eryone that saw it praised it. Old, but worth getting and pushing. I advanced admission to 40 cents and it's worth it. — J. M. Garner, De Luxe theatre, Spear- ville, Kan. — Neighborhood patronage. When Romance Rides, with a special cast. — Good Western feature. Pleases well. Program business. — Stanley Koch, Columbia theatre, Coffeyville, Kan. — Gen- eral patronage. Just Out of College, with Jack Pick- ford. — Rather ancient and a rather weak picture. Too much like Paramount's It Pays to Advertise. People said poorest Jack Pickford they ever saw. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Neighborhood patronage. The Penalty, with Lon Chaney. — This is some picture and my patrons told me so, and they are the ones to please. — C. S. Ford, Princess theatre, Reinbeck, la. — Small town patronage. From the Ground Up, with Tom Moore. — Was a very good picture and stood up well for two days. — William Noble, New Folly theatre, Oklahoma City, Okla. — General patronage. Scratch My Back, with a special cast. — Six reels of wasted film stock. Had good comedy with it, so people didn't all walk out. — J. Winninger, Dawson the- atre, Waupun, Wis. — Small town patron- age. Scratch My Back, with a special cast. —Good.— Grand theatre, Breese, 111. — General patronage. Hodkinson Cameron of the Royal Mounted, with a special cast. — Some picture. Drew a dandy crowd and pleased them. It will stand all the boosting you can give it. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. Keeping Up With Lizzie, with Enid Bennett. — Here is a picture that will please everyone. You can boost it strong and everyone will like it, too. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Neighborhood patronage. Keeping Up With Lizzie, with Enid Bennett. — Fairly good comedy-drama — nothing to rave about. Will get by and nothing more. — W- M. Roob, Grand the- atre. Port Washington, Wis. — Small town patronage. The Gray Dawn, with a special cast. — Hodkinson sold me this as a 100 per cent picture. My patrons do not like cos- tume pictures and this one is no good anyhow. — Clifton Peirce, Liberty theatre, Brigham City, Utah. — Neighborhood pat- ronage. The Gray Dawn, with a special cast. — Good picture. Drew well and gained plenty of applause. Pleasing program picture. — C. R. Sullivan, Fair theatre, Amarillo, Tex.— General patronage. Free Air, with a special cast. — Excep- tionally good comedy-drama. Patronage good. — Kozy theatre, Ludington, Mich. — Neighborhood patronage. Free Air, with a special cast. — A good, clean comedy-drama that will please the whole family. The incident of the car getting stuck in a mudhole on the way to the park is true to life. We've been there. In a mudhole, I mean. — T. E. Ed- mundson, Lyric theatre, Grangeville, Ida. — General patronage. Free Air, with a special cast. — An in- teresting comedy-drama, and should make a good program picture for any house. — Raymond Gear, Mayflower the- atre, Florence, Kan. — General patronage. East Lynn, with Mabel Ballin. — Al- though I read some reports against this picture, it pleased my patrons and I think it a good picture. — E. Saunders, Saunders theatre. Harvard, 111. — General patronage. No Trespassing, with Irene Castle. — Picture fully two reels too long. Not the best Castle picture by any means and failed to hold interest through seven full reels. Buy it right if you play it. — P. E. Morris, Regent theatre, Cleveland, Miss. — Small town patronage. The Spenders, a B. Hampton produc- tion.— I take issue with anyone who says this is not a real picture. — E. Saunders, Saunders theatre, Harvard, 111. — General patronage. Slim Shoulders, with Irene Castle. — Put over tip top style show with three merchants — one for gowns — one for shoes — one for men's wear. Big busi- ness. Picture is thin in story, but it's a good tie-up and worth running. — Dwight B. Baker, Circle theatre, Ottumwa, la. — General patronage. Riders of the Dawn, with Roy Stew- art.— Not up to Zane Grey's usual pic- tures. People here see enough of wheat fields and I. W. W.'s without going to shows. Didn't get over at all. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Neighborhood patronage. Lavender and Old Lace, with a special cast. — I was afraid of this picture and booked it on a day I thought there would not be much business, but, to my sur- prise, I packed them in and they liked it. — E. Saunders, Saunders theatre, Har- vard, 111. — General patronage. Truant Husbands, with a special cast. — Fair program picture. Was well Tiked by the women. — J. F. Jorgensen, Com- munity theatre, Mt. Hope, Kan. — Small town patronage. God's Crucible, with a special cast. — An excellent picture that pleased all who saw it. Extra fine scenery. — H. G. Fris- bee. Community theatre, Meredith, N. Y. — Neighborhood patronage. The Sagebrushers, with Roy Stewart. — Very good picture and seemed to please most of those who saw it. Couldn't get 'em in on account of Fair week and Fair grounds too far out of town. — S. G. Hide, Photoplay theatre, Ashland, Kan. — Neighborhood patronage. Metro Turn to the Right, with Alice Terry. — One of the best productions I ever showed on my screen. My patrons said on leaving the theatre, a wonderful pic- ture. Pleased 100 per cent. Make more like this one. — C. H. Bean. Pastime the- atre. Franklin, N. H. — Neighborhood patronage. Polly With a Past, with Ina Claire.— A very good picture which would probably draw more in the cities than out here in the tall grass.— Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town pat- ronage. Fascination, with Mac Murray. — Broke all previous records. Turned many away. Sold standing room all shows. — J. B. Laughltn. Bart's Mecca theatre, Midland, M n il. Neighborhood patronage. They Like 'Em Rough, with Viola Dana. — Very good. Viola is a good A scene from "Still Going Strong," the latest Hallroom Boys Comedy, published by C. B. C. October 21, 1922 EXHIBITORS HERALD 81 | Should Be | There Now 3 The best way to build up your E 1 attendance is to book as the BOX 1 | OFFICE RECORD recommends. | = So please send me my BOX OF- " | FICE RECORD right away. Send | g the latest as I have the first one. LESLIE HABLES, Reel Joy Theatre, King City, Calif. Bllliffi!llllli^ill!lllilllil!liil!llilili!lillllili:iii:iii;!ill Mil J, !,.,,, m- drawing card in this town. Book it and give your patrons a treat. — Kunath & Garbade, Liberty theatre, Shiner, Tex. — Neighborhood patronage. Peacock Alley, with Mae Murray. — A very artistic production. Much better than The Gilded Lily. You can raise your prices on this one and you won t have to hide when your patrons are go- ing out. — Wm. E. Tragsdorf, Trags the- atre, Neillsville, Wis. — Small town pat- ronage. The Brat, with Xazimova. — Seemed to take pretty well. May have been due to the fact that this is the first time Xa- zimova was shown here and they came to get their eye full. Film out of Min- neapolis and in very terrible condition. — Wm. E. Tragsdorf, Trags theatre, Xeills- ville. Wis. — Small town patronage. Fightin' Mad, with William Desmond. — Absolutely the best and cleanest West- ern ever shown here. Many saw it three times.— T. B. Laughlin. Bart's Mecca the- atre. Midland, Mich. — Xeighborhood pat- ronage. Fightin' Mad, with William Desmond. —Plenty of action in this. Had Desmond in plenty of previous ones, so couldn't get very enthusiastic about advertising it. However, it will stack up as a good Western, but there is nothing super-spe- cial about it.— Wm. E. Tragsdorf, Trags theatre. Xeillsville, Wis.— Small town patronage. , Fascination, 'with Mae Murray. — This is what I call a 100 per cent picture and I paid less than for some Paramounts that make me less. I think there are oth- ers in the same boat. — Clifton Peirce, Liberty theatre. Brigham City, Utah. — Xeighborhood patronage. Turn to the Right, with Bert Lytell.— A wonderful picture. Will please any audience anywhere any time. Capacity at all shows.— J. B. Laughlin Bart's Mecca theatre. Midland, Mich.— Xeigh- borhood patronage. The Four Horsemen of the Apoca- lypse, a Rex Ingram production. — A pic- ture like this is worth ten times as much as the so-called specials. Something be- sides just pictures moving. — J. Winninger. Davison theatre, Waupun, Wis.— Small town patronage. Peacock Alley, with Mae Murray.— Very good picture. Pleased all who saw it. Don't be afraid to book and boost it. — H. G. Schmidt. Palace theatre, Long Pine, Neb. Peacock Alley, with Mae Murrav.— A dandy picture when you pay good money get a good print and good pictures — one feels satisfied.— J. Winninger. Davi- son theatre, Waupun, Wis.— Small town patronage. Turn to the Right, with Bert Lvtell.— ine exchange told me it was as good as The Old Nest or Over the Hill, but I boohooed them. Then I ran it. I am still apologizing. It's just great, fellows. Put it over and you will always have a picture to talk about. — Clifton Peirce. Liberty theatre. Brigham City, Utah. — Xeighborhood patronage. Glass Houses, with Viola Dana. — Won- derful program picture. A real star. A picture that is sure to please all of your patrons. Better book it. — Wm. P. Lenz, Royal theatre. Seneca, Kan. — Xeighbor- hood patronage. They Like 'em Rough, with Viola Dana. — This is an A-l picture. Dana well liked here. — O. B. Sterling. Sterling theatre, Dayton, Tex. Fightin' Mad, with William Desmond. — Excellent Western entirely new angle. People enjoyed it. Business commen- surate.— Stanley Koch. Columbia thea- tre. Coffeyville, Kan. — General patron- age. The Mutiny of the Elsinore, a C. E. Shurtleff production. — Six reels of as much Blood and Thunder as you ever saw at one sitting. In fact, too much. — Wm. E. Tragsdorf, Trags theatre, Xeills- ville, Wis. — Small town patronage. Paramount Manslaughter, with Thomas Meighan. — Fine pleased business at all perform- ances.— William Xoble, Capitol theatre. Oklahoma City, Okla. — General patron- age. The Loves of Pharaoh, with a special cast. — A massive and wonderful produc- tion, that the knowing ones raved about and the movie fans walked out on. A big city production, but there never has been a good foreign picture. — Ben L. Morris, Elk Grand theatre, Baltimore, O. — General patronage. The Bonded Woman, with Betty Compson. — The story very improbable and inconsistent. Would not consider it more than a 50/50 picture at the most. Business bad on it. — Raymond Gear. Mayflower theatre. Florence. Kan. — Gen- eral patronage. If You Believe It It's So, with Thomas Meighan. — Another excellent picture of Meighan's. Xot to compare with Miracle Man however. Business good. — Ray- mond Gear, Mayflower theatre, Florence, Kan. — General patronage. Nice People, with Wallace Reid and Bebe Daniels. — The star was in the wrong company. Too much smoke and drink. Story could have been told nicely in five reels. Picture drew well on account of star and heavy advertising. Patrons did not say much one way or the other, but don't think they will be over pleased with this class of entertain- men. — Raven & Kramer, Colonial the- atre, Holland. Mich. — Xeighborhood pat- ronage. The Spanish Jade, with a special cast. — Foreign made production. Poor draw- ing card, though the scenery is beautiful. Quite a heavy story. If you have it booked advertise — beautiful locations in Spain — where it was made. — B. P. Mc- Cormick. Liberty theatre. Florence. Colo. — Small town patronage. The Mistress of the World with special cast. — The best thing in the world to show to kill your business. A blind man would say this one is rotten. Lay off brothers. — Wm. P. Lenz, Royal theatre. Seneca. Kan. — Xeighborhood patronage. The Woman- Who Walked Alone, with Dorothy Dalton. — A good picture and did a nice business. — William "Noble, Rialto theatre, Oklahoma City. Okla. — General patronage. The Woman Who Walked Alone, with Dorothy Dalton. — The guy who dressed up the Kaffir Gal in this production sure was stuck on her. She had a nice wrist watch and ear rings, bracelet, etc. Out- side of this the picture was fair, not a special. — Jack Cairns. Brooklyn theatre, Detroit, Mich. — Xeighborhood patronage. The Woman Who Walked Alone, with Dorothy Dalton. — A good one that pleased. Business all that could be ex- pected in face of opposition. — Raymond Gear, Mayflower theatre, Florence, Kan. — General patronage. The Ordeal, with Agnes Ayres. — Satis- factory entertainment of its kind. Ayres improving as a star. — Raymond Gear, Mayflower theatre, Florence, Kan.— Gen- eral patronage. The Ordeal, with Agnes Ayres. — It's just exactly what the title indicates and if you have not bought it. spare yourself the ordeal of showing it. There may be people who like this kind of picture, but my patrons did not like it and said so. — B. P. McCormick, Liberty^heatre, Flor- ence, Colo. — Small town patronage. Humoresque, with a special cast. — Xear 100 percent as they make them. Just made to please patrons in small towns. Many good comments. Played two days to big business. — E. L. Wood, Liberty theatre. Lakeview, Mich. — Xeighborhood patronage. Her Gilded Cage, with Gloria Swanson. — Star well liked here. Business satis- factory two days. Xo adverse comments and several favorable ones. — P. E. Morris. Regent theatre, Cleveland, Miss. — Small town patronage. The Young Diana, with Marion Davies. — Probably all right for an exhibitor whose patrons like that type of story. For me absolutely no good, as business was bad on it. — Raymond. Gear, May- flower theatre. Florence, Kan. — General patronage. The Bachelor Daddy, with Thomas Meighan. — A good feature, well acted and the story holds the attention all the way. It's better than the average program fea- ture. Though that's not saying the aver- age program feature is as good as they should be. — B. P. McCormick, Liberty theatre, Florence, Colo. — Small town pat- ronage. Too Much Speed, with Wallace Reid. — Best in a long while. Put new pep in my patrons. Many good comments. — Dr. jpKIIMIIM [ What Did | | You Charge? | g _ Please allow me just a little space § H in your wonderful columns of g m "What the Picture Did for Me." 1 B Why can't all those fellows when g m making their report on pictures say g g a little about what they get — that is g g admission? ■ §j For instance, "One Clear Call" g W was reported both by Mr. Brenner m g of Winchester, I red., and Mr. g g Browne of Long Beach, Calif., as B g a wonderful picture. Couldn't they g M say, "Got 20 and 40 cents for this" g g just as well?. Now let's hear "What g M We Get for It," what say? F. J. FELDER, JR., Clinch Theatre, Frost Proof, Fla. ■ CilUiillUllllillllllllllllllllllll^ 82 EXHIBITORS HERALD October 21, 1922 Chas. W. Bryaman, Emprize theatre, Cedar Springs, Mich. The Siren Call, with Dorothy Dalton. — No business and did not please those who saw it. One or two thrills but very theatrical in treatment with an absence of "Mr. Punch." My regulars don't take to these stories of the "Great Northwest." — P. E. Morris, Regent theatre, Cleve- land, Miss. — Small town patronage. The Crimson Challenge, with Dorothy Dalton. — Just an average Western fea- ture. If this star has a following in your house, you should do an average business with it. — B. P. McCormick, Liberty the- atre, Florence, Colo. — Small town pat- ronage. The Man From Home, with James Kirkwood. — Plain, light entertainment in this one. The work of Kirkwood very good. It will please generally. — Ray- mond Gear, Mayflower theatre, Florence, Kan. — General patronage. Moran of the Lady Letty, with Dorothy Dalton. — An ideal exhibitor's picture. The stars pull the women and the story and action pulled the men. Drew very good. — J. H. Cooper, Amuzu theatre, Scottville, Mich. — Neighborhood patronage. Borderland, with Agnes Ayres. — Very few people in any community care for this type of story. A few liked it here, but only a few. — Raymond Gear, May- flower theatre, Florence, Kan. — General patronage. The Sheik, with Rudolph Valentino. — Absolutely a cleanup and will get the money anywhere. — F. N. Harris, Amuse theatre, Hart, Mich. — Neighborhood pat- ronage. Is Matrimony a Failure, with a special cast. — A very good feature, though it failed to draw as I had expected it to. Put it in a good program class, it will satisfy the majority if they come expect- ing to see something farcial. — B. P. Mc- Cormick, Liberty theatre, Florence, Colo. — Small town patronage. The Man Unconquerable, with Jack Holt. — An average program release. Not as good as his two previous pictures. — Raymond Gear, Mayflower theatre, Flor- ence, Kan. — General patronage. Her Gilded Cage, with Gloria Swanson. — Patrons liked this fine. Clean picture and went over to nice business. A box office attraction. — L. H. Warner, Rex theatre, Three Rivers, Mich. — Neighbor- hood patronage. Something to Think About, with Gloria Swanson. — 100 percent production. Stars draw the crowd. Gloria Swanson great actress. Every theatre should run it and advertise. — Columbia theatre, Mor- ganza, La. — Neighborhood patronage. The Crimson Challenge, with Dorothy Dalton. — This one made a good Saturday picture and was well received. — Raymond Gear, Mayflower theatre, Florence, Kan. — General patronage. ' The Cradle, with Ethel Clayton. — A splendid picture and it pleased my pa- trons. As the neglected and unap- preciated wife, the role fits Ethel Clayton like a glove. — B. P. McCormick, Liberty theatre, Florence, Colo. — Small town pat- ronage. The Bride's Play, with Marion Davies. — Like most of the other features by this star. She fails to shine bright enough to "Get the Business." She has been re- ported "Coming." But at the present writing she has failed to arrive. There's a mis-fit some place! Poor help for a sick box office. — B. P. McCormick, Lib- erty theatre, Florence, Colo. — Small town patronage. Blood and Sand, with Rodolph Valen- tino.— A wonderful production, and Val- entino's acting splendid. Opinion divided as to whether or not it is as good as The Sheik. Good business but nothing big. — Raymond Gear, Mayflower theatre, Flor- ence, Kan. — General patronage. The Sheik, with Rodolph Valentino. — Good picture, cost $25.00. Lost nearly $10 on this picture. People will not pay over 25 cents here, regardless. — G. R. Williams, Avon theatre, Cincinnatus, N. Y. — General patronage. Buried Treasure, with Marion Davies. — Cosmopolitan productions have not been going over very good here. A fair program picture. — J. F. Jorgenscn, Com- munity theatre, Mt. Hope, Kan. — Neigh- borhood patronage. The Ghost in the Garret, with Dorothy Gish. — A real 100 per cent comedy. Dor- othy Gish is great. If you want to make them laugh don't miss this one. — H. G. Frisbcc, Community theatre, Meredith, N. Y. — Neighborhood patronage. Behold My Wife, with Milton Sills.— An extra good picture that pleased 100 per cent. We ought to have more like this one. — J. F. Jorgenscn, Community theatre, Mt. Hope, Kan. — Small town patronage. The Whistle, with William S. Hart— A fine picture, rather sad and no gun- play, so an unusual role for Hart, but consider it one of his best.— H. G. Fris- bee, Community theatre, Meredith, N. Y. — Neighborhood patronage. Proxies, with a special cast. — Too much "silly" loving in this one to suit our patrons. — J. F. Jorgensen, Community theatre, Mt. Hope, Kan.— Small town patronage. Is Matrimony a Failure, with a special cast. — This one sold as a special, but did not think much of it, very weak, will go over as a program. Advertising lobby and six sheets. — A. Mitchell, Dixie the- atre, Russellville, Ky.— Small town pat- ronage. The Crimson Challenge, with Dorothy Dalton. — Dorothy isn't liked much in this town, but it pleased 75 per cent. We played it on Saturday and all out of town people bragged on this one.— Roy L. Dowling, Ozark theatre, Ozark, Ala. — Neighborhood patronage. Footlights, with Elsie Ferguson.— Too high class and cold for them here, yet it is a good picture. The people thought this picture would suit, don't go to pic- ture shows in this town. — Clark & Ed- wards, Palace theatre, Ashland, O.— Neighborhood patronage. The Loves of Pharaoh, with a special cast. — From artistic standpoint, it was satisfactory, but from entertainment con- sideration, sadly wanting. My people do not like these foreign pictures and will not come to see them. — Raymond Gear, Mayflower theatre, Florence, Kan. — Gen- eral patronage. The Green Temptation, with Betty Compson. — This picture has the kick. It seemed to have pleased everyone. — Roy Dowling, Ozark theatre, Ozark, Ala. — Neighborhood patronage. The Green Temptation, with Betty Compson. — Fine production. Fine act- ing. Setting appropriate. Story inter- esting.—S. M. Southworth, American theatre, Canton, N. Y. — Neighborhood patronage. Call of the North, with Jack Holt.— High class Northwest Canadian picture. Nothing to rave over, but it is above the average. Played it Friday and Saturday and did fairly well. — Photography splen- did.— Clark & Edwards, Palace theatre, Ashland, O. — Neighborhood patronage. Beyond the Rocks, with Gloria Swan- son.— A splendid production beautifully staged and well acted, but failed to get the business that I expected, rental too high. It pleased the majority, though personally I did not like the story. — B. P. McCormick, Liberty theatre, Flor- ence, Colo. — Small town patronage. The Inside of the Cup, with a special cast. — I raised my admission price to thirty cents on this (regular price is twenty-five cents) and no one kicked, and it drew better than usual Tuesday night crowd. Paramount mentions in their advertising that this picture re- ceived the unqualified endorsement of the General Federation of Woman's Clubs of America. We have two strong clubs here so I made that point very prominent in my screen and newspaper advertising. And I really give that point the most credit for bigger attendance. The pic- ture is good, and it pleased 95 per cent. — A. N. Miles, Eminence theatre, Emi- nence, Ky. — General patronage. Heliotrope, with a special cast. — One of the finest pictures I ever had on my screen. People commented on it a week afterwards. And the acting of Fred Burton and Julia Swayne Gordon is MARION DAVIES in a scene from the adapted Charles Major story, "When Knight- hood Was in Flower," which was directed for Cosmopolitan by Robt. G. Vignola and is to be distributed through Paramount. October 21, 1922 EXHIBITORS HERALD 83 wonderful. — A. N. Miles, Eminence the- atre, Eminence, Ky. — General patronage. The Kentuckians, with Monte Blue. — Action not very swift in first few reels but ends strong. Will go over good in small town. — Leuzinger & Amsberry. Carthage, S. Dak. — Neighborhood pat- ronage. The Hell Diggers, with Wallace Reid. — This one is a good program picture, only patrons were disappointed. They want him in those lively comedy and rac- ing stories. — O. J. Bryant, Thorley the- atre. Cedar City, Utah. — Small town pat- ronage. The Gilded Lily, with Mae Murray. — Very good picture, drew the usual crowd, but did not get any compliments on same. Personally I liked it. — Horace Emmick, O. K. theatre, Lewisport, Ky. — Neighborhood patronage. The World's Champion, with Wal- lace Reid. — If this is a special then I'm an Egyptian dancer. We got hooked on a price for this and naturally yelled our heads off about the GREAT Reid pic- ture. Why not get a black-jack and do it right? Larry Haves, Dawn theatre, Hillsdale, Mich. Straight Is the Way, with a special cast. — Just a fair crook story with an im- probable ending. Seven reels too long. — Luezinger & Amsberry, Carthage thea- tre, Carthage, S. Dak. — Neighborhood patronage. Three Word Brand, with William S. Hart. — Boys, this is the only western out. It is up to the standard. Bill does some real western stunts in this one. Pleased 100 per cent. — Roy L. Dowling, Ozark theatre, Ozark, Ala. — Neighbor- hood patronage. Over the Border, with Betty Compson »nd Tom Moore. — A good Northwest subject. Not big but above the average. Well produced. — Raymond Gear. May- flower theatre, Florence, Kan. — General patronage. Across the Continent, with Wallace Reid. — These auto stories with Reid and Roberts can always be depended upon. They took this and said it was great and that makes it unanimous. — Larry Hayes. Dawn theatre, Hillsdale, Mich.— Small town patronage. Footlights, with Elsie Ferguson. — Very pleasing play to fair crowd. — Reis & Miller, Lake View theatre. Lake View, la. — Neighborhood patronage. The City of Silent Men, with Thomas Meighan. — A splendid picture. Dealt with prison life. — Mrs. C. H. Cannon, Gem theatre, Kouts, Ind. — Neighborhood pat- ronage. The Sheik, with Rodolph Valentino and Agnes Ayres. — Exceptionally good and can be bought right. Had* to buy Af- fairs of Anatol with it. Personally liked this picture and the array of stars will assist you. Audience while not enthused will be satisfied. — T. Christensen, Star theatre, Sandusky, Mich. — Small town patronage. _ Fool's Paradise, with a special cast. — Very good. Will please all as it is a dif- ferent picture. — Reis & Miller, Lake View theatre, Lake View, la. — Neighborhood patronage. The Hell Diggers, with Wallace Reid. — If Reid goes over in your town this will please them, although just a good little story. Fine photography which makes just a good program picture. — T. S. Woolson, Opera House, Camas, Wash. — Small town patronage. Across the Continent, with Wallace Reid. — A good vehicle for Reid, it drew well for me and pleased the majority. Though I do not think the story and ac- tion is any better than some of his for- mer auto subjects. I did not pay a higher ■■■■■■■■■■■■■■■■IBHHHg | You Can 1 Book Now J We are holding up bookings for g g our use during the months of No- g g vember and December waiting to g g receive copies of your last three is- g | sues of the BOX OFFICE REC- g m ORD. We have written you twice jl 1 asking that you send these guides, g g but so far, they have not arrived. g H We don't know what they cost g g but will remit promptly upon re- Sj g ceipt of statement. Won't you g" jj please send these to us immediately g g so that we can fill up our program? g J. M. ANDERSON, Community Theatre, Wesson, Ark. g EDITOR'S NOTE: The above note ar- B g rived a few( days before the Box Office §g - Record was off the press. The copy is gg g already on the way to Mr. Anderson. rental, and you should not either. — B. P. McCormick, Liberty theatre, Florence. Colo. — Small town patronage. The Hell Diggers, with Wallace Reid. — Not up to Reid's standard. Title ab- horrent and tends to keep certain element out. Smart salesman boosted poor pic- ture on_ me, using advanced price method, just for once only. — T. Christen- sen, Star theatre, Sandusky, Mich. — Small town patronage. Civilian Clothes, with Thomas Meigh- an.— This one sent them out with a smile on their faces, and I am sure pleased nearly everyone. — J. H. Ebersole, Majes- tic theatre, Avoca, la. — Small town pat- ronage. Chickens, with Douglas MacLean. — Douglas MacLean not liked here, and this picture sure made matters worse. This picture is worthless. It lacks every- thing. Don't book it. — H. G. Schmidt, Palace theatre, Long Pine, Neb. The Dictator, with Wallace Reid.— Al- though Wallace Reid is starred Walter Long "steals" the picture. His work is fine and good for many laughs. As a picture for Reid, nothing out of the ordi- nary.— Raymond Gear. Mayflower thea- tre. Florence. Kan. — General patronage. The Great Moment, with Gloria Swan- son. — Excellent. Best Gloria Swanson picture we've used for an age. Pleased 100 per cent. — S. G. Ihde. Photoplay theatre, Ashland, Kan. — Neighborhood patronage. The Bronze Bell, with a special cast. — This is a good story and will please about half your patrons. Title kept them away here. Afraid of foreicn pictures. — H. G. Schmidt, Palace theatre, Long Pine, Neb. Deep Waters, a Maurice Tourneur pro- duction.— This was not a big drawing card for me but the picture is good and pleased all who saw it. — J. H. Ebersole, Majestic theatre, Avoca, la. — Small town patronage. The Great Day, with a special cast — Engl'sh pictures lack the punch that American made pictures have. This one did not please at all. — S. G. Ihde. Photo- play theatre, Ashland, Kan. — Neighbor- hood patronage. Ladies Must Live, with Betty Comp- son.— Ladies must live, but God help the exhibitors. Pleased 25 per cent. — Walter R. Seamon. Highland theatre. Highland, N. Y. — Neighborhood patronage. The Inside of the Cup, with a special cast. — More talked of this than of Hu- moresque. Ran a month ago. but yet I hear frequent reference to this picture. It's there and will do your place good. — J. M. Garner, De Luxe theatre, Spear- ville, Kan. — Neighborhood patronage. What's Worth While, with Lois Weber. — There are a number of things worth while, but it certainly is not this picture. The high-brows may like it, but you'll need mattresses for the "com- mon herd." Story is all right, but not adapted to pictures. — T. E. Edmundson, Lyric theatre, Grangeville. Ida. — General patronage. The Law and the Woman, with Betty Compson. — Fair program picture. This pleased 709o. Business very poor. — T. A. Shea. Palace theatre. McGhee, Ark. — Neighborhood patronage. Behold My Wife, with a special cast. — Very good story. Should please all classes. All spoke well of it. Drew very good even in face of rain. — F. C. Zimmerman, Liberty theatre, Saline, Mich. — Neighborhood pa- tronage. Boomerang Bill, with Lionel Barry- more. — Best thing Barrymore ever made. Can't go wrong on this. A picture with a moral that does not preach. — Crosby Bros., Lily theatre, Buffalo, N. Y. — Neighborhood patronage. Travelin' On, with William S. Hart. — This is by no means Hart's best picture, but it will satisfy his fans. Plenty of rough and tumble stuff in this for any blood- thirsty American. — Russell Armentrout, K. P. theatre, Pittsfield, 111. — General patron- age. The Affairs of Anatol, a Cecil B. De Mille production. — Nothing to it but stars and settings. — L. A. White, Majestic theatre, Sherwood, N. D. — Neighborhood patronage. The Inside of the Cup, a Cosmopolitan production. — One of the most truthful pic- tures ever made. Pleased everybody. A story of the church, how it is run and why there are not more people attending church in this day and time. Film okay. — W. P. Perry, Rialto theatre, Cheyenne Wells, Colo. — Small town patronage. A Prince There Was, with Thomas Meighan. — Good picture that pleased evervbodv. especially the little ones. — Crosby Bros.. Lily theatre, Buffalo, N. Y. — Neighborhood patronage. The Siren Call, with Dorothy Dalton. — Trade papers seem to intimate this is not her best by any means, but I consider it most satisfactory if your audience likes Northerns at all. Also the support is good. I would boost it as very good. — Sterling theatre. Greeley. Colo. — Family patronage. Get-Rich-Quick Wallingford, a Cosmo- politan production. — One of Paramount's usual successes. A sure fire farce comedy that sends them away pleased. Book it, you can't go wrong. — Walter Coddington. Home theatre. Rantoul, 111. — Neighborhood pa- tronage. Cappy Ricks, with Thomas Meighan. — Good picture. Did good business. Sea story with plenty of action. — M. J. Babin. Fairy- land theatre. White Castle, La. — Neighbor- hood patronage. Moran of the Lady Letty, with Rodolph Valentino. — A splendid story of the sea. High entertaining value. A 100% picture. — Walter Coddington. Heme theatre, Rantoul, 111. — Neighborhood patronage. Fool's Paradise, a Cecile B. De Mille production. — Wonderfully made picture. A positive box office attraction. Comments very good. Not a kick. Drew nicely. — V. F. Barber. Legion theatre. Vermont- ville. Mich. — Neighborhood patronage. The Cradle of Courage, with William S. Hart. — Not up to usual Hart pictures. — 84 EXHIBITORS HERALD October 21, 1922 C. L. Reid, Electric theatre, Lorimor, la. — Neighborhood patronage. Little Miss Rebellion, with Dorothy Gish. — Here is one you can leave in the can. Poor, absolutely nothing to it. Patrons dis- satisfied.— V. F. Barber, Lerion theatre, Vermontville, Mich. — Neighborhood patron- age. Too Much Speed, with Wallace Reid. — One of the best of the automobile pictures. Theodore Roberts makes as big a hit as Reid. — Bert Norton, Kozy theatre, Eureka, 111. Three Word Brand, with William S. Hart. — We have seen Hart in much bet- ter pictures. He plays three roles, and one is enough for any star. — Crosby Bros., Lily theatre, Buffalo, N. Y. — Neighborhood patronage. The World's Champion, with Wallace Reid. — Very good picture that pleased. — S. R. Peake, Pastime theatre, Maquoketa, la. — Neighborhood patronage. Cappy Ricks, with Thomas Mcighan. — Dandy picture. Good for the small town. We did good business and had many good comments. — W. Cruickshank, Classic theatre, Mitchell, Ont. — Neighborhood patronage. The Hell Diggers, with Wallace Reid. — Good picture if some one had not mixed tails up and got us all mixed our- selves. Crowd left while we were trying to find ourselves. The office gave us credit. — J. W. Boatwright, Radio theatre, Ozark, Mo. — Neighborhood patronage. Rent Free, with Wallace Reid. — You might better pay for this and leave it in the can. It's a swindle to ask rental for this one. — Jack Cairns, Brooklyn theatre, Detroit, Mich. — Neighborhood patronage. The Conquest of Canaan, with Thomas Meighan. — Not up to average. Very poor business in four-day run. — W. J. Edwards, Virginia theatre, Los Angeles, Calif. — Transient patronage. The Call of the North, with Jack Holt. — Proved to be a Northern picture that pleased women as well as men, which is somewhat unusual. Helped Jack Holt's standing. — Bert Norton, Kozy theatre, Eureka, 111. The Sheik, with Rudolph Valentino.— CONSTANCE TALMADGE and Win- ter Hall in a scene from her latest First National picture, "East Is West." Made some real money for me. Brought the girls back the second night. Acting fine. — W. Cruickshank, Classic theatre, Mitchell, Ont. — Neighborhood patronage. Moran of the Lady Letty, with Dor- othy Dalton. — An exceptional picture. Away from the "Sheik" stuff. Valentino makes good. Will please the majority. — Jack Cairns, Brooklyn theatre, Detroit, Mich. — Neighborhood patronage. The Gilded Lily, with Mae Murray. — Print good. Old subject but a very good one and had lots of good comments. — Victoria theatre, Cuthbert, Ga. — Neigh- borhood patronage. The Call of the North, with Jack Holt. — Good picture that pleased. Somewhat mild for a Northwest setting. — Crosby Bros., Lily theatre, Buffalo, N. Y.— Neighborhood patronage. Three Word Brand, with William S. Hart. — Excellent Hart picture that satis- fied everyone. They all liked him in his dual role. — Bert Norton, Kozy theatre, Eureka, 111. The Cradle of Courage, with William S. Hart. — An extra good Hart feature and one that pleased. — Vaudette theatre, Eufaula, Ala. — Neighborhood patronage. The Affairs of Anatol, a Cecil B. De Mille production. — A very good produc- tion, but not as big as they claim. — E. D. Luna, Cosy theatre, Lincoln, Ark. — Neighborhood patronage. The Sea Wolf, with a special cast. — Good sea picture by Jack London. Ad- vertise Jack London, the author, and you can put it across. — Fred Glass, Lin- coln theatre, Elm Creek, Neb. — Neigh- borhood patronage. The Frontier of the Stars, with Thomas Meighan. — This is good. This star is quite popular here as his pictures al- ways please. — Frank Ober, Boynton the- atre, Boynton, Okla. — General patronage. The Green Temptation, with Betty Compson. — Picture very good. Star at her best. Did not draw well. Those who came liked it. Photography great. Six reels.— Idle Hour theatre, St. Charles, 111. Civilian Clothes, with Thomas Meighan. — This is a good picture. Had some good comments on same. — E. D. Luna, Cosy theatre, Lincoln, Ark. — Neighborhood patronage. Why Change Your Wife?, a Cecil B. De Mille production. — Good picture. Meighan good here. Advertised De Mille strong. Drew good in hot weather. — Fred Glass, Lincoln theatre. Elm Creek, Neb. — Neighborhood patronage. Silk Hosiery, with Enid Bennett.— Where in the world do they get this title for this picture? Nothing to the picture. — Frank Ober, Boynton theatre, Boyn- ton, Okla. — General patronage. At the End of the World, with Betty Compson. — Good program picture with only fair drawing power. — Bert Norton, Kozy theatre, Eureka, 111. Below the Surface, with Hobart Bos- worth. — This picture held them all the way. Advertised the undersea scenes heavy. Drew well. — Fred Glass, Lincoln theatre. Elm Creek, Neb. — Neighborhood patronage. Bought and Paid For, with a special cast. — A good picture. Pleased. — Harry Hobolth, Maxinc theatre, Imlay City, Mich. — Small town patronage. The Right to Love, with Mae Murray. — Not as good as cracked up to be. Vau- deville drew crowd. Picture just got by. — David L. Mickey, Electric theatre, An- derson, Mo. — Small town patronage. The City of Silent Men, with Thomas BRYANT WASHBURN and support in a scene from the Goldwyn feature, "Hungry Hearts." Meighan. — Picture, prison scenes, fine. Go the limit on this. You'll not go wrong. Played two days to good business. — V. F. Saxton. Fort Plain theatre, Fort Plain, N. Y. — Neighborhood patronage. The Ghost in the Garret, with Dorothy Gish. — Simply great comedy. Showed three nights in town of less than 1,000. Second night crowd biggest. Cleaned up everything. Worth feature advertising. — David L. Mickey, Electric theatre, An- derson, Mo. — Small town patronage. The Toll Gate, with William S. Hart- Just an average Hart western and posi- tively not a special— Gem theatre, Peoria, 111.- — Neighborhood patronage. Saturday Night, a Cecil B. De Mille production. — Without a shred of company paper, with an unknown, high priced special on my hands, I thought surely I was in for a life sized failure. So I plunged in. First I secured fine music. Then, by turning the press sheet 'over to the newspaper editors, I got a fine story planted on the front page of each paper. Then I had printed a number of 11x14 heavy cards for the racks and also used them for window cards. Then I got out a large handbill, l/& sheet, and, counting on De Mille to live up to his past good work, used the headlines: "Magnificent Performance." This is the first time I ever used that adjective and it brought them in strong two nights at 50 and 25 cents and left us a good profit after all. This is one of the most interesting all- around melodramas we have ever played. It is a good deal on the Molly O order. It has an exciting auto smash-up, an in- teresting Ferris wheel accident at Coney Island and the best fire and rescue scene that we have ever had. This is a brilliant characterization of some American types, but it strikes a false note which makes me hesitate to unqualifiedly recommend it to exhibitors who have never run it. De Mille or Jeanie Macpherson prefer to ape the English social point of view, that one cannot rise successfully from the every- day walk of life. This is not true and is very un-American. If you do book it, boost it hard as an exciting melodrama with some beau- tiful scenes and splendid acting. That, with the name, De Mille, should reach all classes. — Philip Rand, Rex theatre, Salmon, Ida. Pathe Nanook of The North, with a special cast. — This feature has the unanimous en- dorsement of the ministers, school author- October 21, 1922 EXHIBITORS HERALD 85 ities while it can be classed as an educa- tional feature the entertainment value is 100 per cent. Created more favorable comments than any picture we have run. Drew very good. — Kozy theatre, Luding- ton, Mich. — Neighborhood patronage. The Isle of Zorda, with a special cast. — A melodrama plus adventures at sea and a search for lost treasures. Beauti- ful locations and good photography. A foreign production. It failed to get the business expected. — B. P. McCormick, Liberty theatre, Florence, Colo. — Small town patronage. Playgoers Tracks, with Bill Patton. — Here's a Western for my second house that's very good for the money. Front works out well. Patronize this producer when they make a good one. — Dwight Baker, Circle theatre, Ottumwa, la.— General patronage. The Hills of Missing Men, with J. B. McGovvan. — Say boy! If your little heart craves ACTION you don't have to look any farther. It's sure some wild and woolly Western melodrama. Enough action for three features and at the end you wonder what it was all about. It got the crowd and they seemed to like it, so there you are! Rental reasonable. — B. P. McCormick, Liberty theatre, Flor- ence, Colo. — Small town patronage. Realart Tillie, with Mary Miles Minter. — Mary is slipping. Youth is not perpetual. — Chamber of Commerce, Auditorium the- atre, Sugar Land, Tex. — Neighborhood patronage. Midnight, with Constance Binney. — Here is a picture everyone should see. The plot was excellent, and some good scenery also helped this one out. — Roy Dowling, Ozark theatre, Ozark, Ala. — Neighborhood patronage. The Little Clown, with Mary Miles Minter. — Fair picture. — Grand theatre, Breese, 111. — General patronage. Her Winning Way, with Mary Miles Minter. — At the start of this picture for first two reels, I thought I had a lemon, but it grew into a very clever little com- edy, good enough for any program house. Naturally I had some tew who did not like it. but how can you please them all? — W. L. Landers, Gem theatre, Batesville, Ark. — Neighborhood patronage. Her Winning Way, with Mary Miles Minter. — Fair. — Grand theatre, Breese. 111. — General patronage. A Virginia Courtship, with May Mc- Avoy. — This is a very good picture. Many favorable comments. — O. B. Ster- ling, Sterling theatre, Dayton, Tex. Little Italy, with Alice Brady. — Fair. — Grand theatre, Breese, 111. — General patronage. Through A Glass Window, with May MacAvoy. — This one will do for a change but pictures like this one every day would soon ruin business; all the audience said there was nothing to it at all. — Roy L. Dowling, Ozark theatre, Ozark, Ala. — Neighborhood patronage. A Virginia Courtship, with May Mac- Avoy.— A fair program picture, but pa- trons do not care for this "Fust Family" stuff with hoop skirts, etc., etc. — Win. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. Everything For Sale, with May Mac- Avoy.— Good. — Grand theatre, Breese. 111. — General patronage. Too Much Wife, with Wanda Hawley. — A good Hawley picture. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. The Sleep Walker, with Constance Bin- ney.— Just an average picture. Pleased about 50 per cent. — E. L. Schubeck, Cozy theatre, El Campo, Tex. — Small town patronage. A Game Chicken, with Bebe Daniels. — Just a fair offering. Not as good as her previous pictures. Drew only fair. — W. L. Landers, Gem theatre, Batesville, Ark. — Neighborhood patronage. Selznick The Man From Home, with Anna Q. Nilsson. — A jim dandy good picture with some good scenes and the acting was ex- cellent. A little comedy mixed in with it helped out. — Roy L. Dowling, Ozark the- atre, Ozark, Ala. — Neighborhood patron- age. The Referee, with Conway Tearle. — I thought this a rea'l good picture but quite a number of my patrons knocked it. — Adolph Kohn. Pastime theatre, Granville, N. Y. — Small town patronage. Conceit, with a special cast. — Fair pro- gram picture. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town pat- ronage. The Man of Stone, with Conway Tearle. ^-A splendid subject that everyone en- joyed.— Kunath & Garbade, Liberty the- atre. Shiner, Tex. — Neighborhood patron- age. Reckless Youth, with Elaine Hammer- stein. — A good program picture. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. Reported Missing, with Owen Moore. — Splendid as a comedy-drama, with a little wild melodrama thrown in for good measure. Better than program feature though not worth the rental of really big specials. Storm scene is well done and the "coon" shares equal honor with Moore for acting. — B. P. McCormick, Florence, Colo. — Small town patronage. Under Oath, with Elaine Hammerstein. — An average program feature, drew fairly well. No kicks. Rental very rea- sonable. This star makes reasonably good features all the time. In fact bet- ter than many that command higher rentals and deliver features of less merit. — B. P. McCormick, Liberty theatre, Florence, Colo.— Small town patronage. John Smith, with Eugene O'Brien. — Good story, well acted and holds the in- terest all the way. Should please most an}' audience. Wrong man serves a term in prison and he gets the guilty parties after he is released. — B. P. McCormick, Liberty theatre, Florence, Colo. — Small town patronage. John Smith, with Eugene O'Brien. — A very good picture. One of his best. Gave good satisfaction here. — Adolph Kohn, Pastime theatre, Granville, N. Y — Small town patronage. John Smith, with Eugene O'Brien. — A very good story. Different from the us- ual run and acted in a convincing manner that holds the interest all the way. The title is not the best but O'Brien fans will like it. — Ben L. Morris, Olympic the- atre,- Bellaire, O. — General patronage. Reckless Youth, with Elaine Hammer- stein,— Fair picture. Pleased about 50 per cent. — E. Schubeck, Cozy theatre. El Campo, Tex. — Small town patronage. The Referee, with Conway Tearle. — Class A-l. Everyone pleased. Good pho- tography.— L. Miller, Best theatre, To- peka, Kan. — Transient patronage. Why Announce Your Marriage, with Elaine Hammerstein. — A good comedy- drama and a very good program picture. It seemed to have pleased everybody. — Kunath & Garbade. Liberty theatre. Shiner, Tex. — Neighborhood patronage. Why Announce Your Marriage, wit'i Elaine Hammerstein. — Like all her pic- tures it was good but I have never been able to draw a house with her, nice night and drew a crowd of thirty-five people. — K. A. Bechtold. Opera House, Martins- ville, 111. — Neighborhood patronage. Why Announce Your Marriage, with Elaine Hammerstein. — Good comedy- drama. Pleased about 70 per cent. — E. Schubeck, Cozy theatre, El Campo, Tex. — Small town patronage. Reported Missing, with Owen Moore. — Did good business. Better second day. Very well liked. — G. Strasser Sons, Em- JOHNNY JONES and company in a scene from the Pathe two-reeler, "Makin' Movies." 86 EXHIBITORS HERALD October 21, 1922 blem theatre, Buffalo, N. Y. — Neighbor- hood patronage. Reported Missing, with Owen Moore. — Very good hokum. A hodge podge, yet they liked it. The colored gentleman is the hit of the picture. — Clark & Edwards, Palace theatre, Ashland, O. — Neighbor- hood patronage. Gilded Lies, with Eugene O'Brien. — Good program picture, drew well and did a fair business. Star well liked here. — Makousky & Zak, Opera House, Clark- son, Neb. — Neighborhood patronage. Handcuffs or Kisses, with Elaine Ham- merstein. — Very good. Pleased patrons — L. Miller, Best theatre, Topeka, Kan". — Transient patronage. Evidence, with Elaine Hammerstein. — A very good program picture. Drew fair, — H. A. Larson, Majestic theatre, Oak- land, Neb. — Small town patronage. Chivalrous Charlie, with Eugene O'- Brien.— This picture has lots of action, including motor boat race, auto race, fighting, and as a whole will please the majority. — W. L. Landers, Gem theatre, Batesville, Ark. — Neighborhood patron- age. Gilded Lies, with Eugene O'Brien. — Fair picture. Fair crowds. Films in fine shape. — Reis & Miller, Lake View the- atre, Lake View, la. — Neighborhood pat- ronage. A Divorce of Convenience, with Owen Moore. — The picture played to good busi- ness.— William Noble, Orpheum theatre, Oklahoma City, Okla. — General patron- age. The Daughter Pays, with Elaine Ham- merstein.— A good picture but for some reason did not draw. Society drama of the better kind. Good moral. — E. I. Conroe's Play House, Conroe, Tex. — ■ Small town patronage. DeLuxe Annie, with Norma Talmadge. — Fine reissue. Pleased most of the peo- ple who saw it. but had few people in as everybody seems to want to autoride and don't know the movies are running. Ad- vertising regular. — K. A. Bechtold, Opera House, Martinsville, 111. — Neighborhood patronage. The Sin That Was His, with William Faversham. — Fair program picture. Star failed to draw here. — Makousky & Zak, Opera House, Clarkson, Neb. — Neighbor- hood patronage. The Moth, with Norma Talmadge. — Very good. The star is well supported and everyone seemed to have liked it. — Kunath & Garbade, Liberty theatre, Shiner, Tex. — Neighborhood patronage. The Ghost of Yesterday, with Norma Talmadge. — A good picture that will please the most critical. — E. I. Conrpe, Conroe's Play House, Conroe, Texas. — Small town patronage. Red Head, with Alice Brady. — A good picture, well played and pleased. — Will- iam Noble, Broadway theatre, Oklahoma City, Okla. — General patronage. United Artists Way Down East, a D. W. Griffith pro- duction.— This picture will make you money. Book it. — Geo. C. Starkey, Op- era, House, Montour Falls, N. Y. — Neighborhood patronage. Way Down East, a D. W. Griffith pro- duction. — Wonderful picture. Played three days to capacity business. Admis- sion price first two days forty cents. Fifty cents the third day. — C. F. Johnson, Star theatre, Reed City, Mich. — Neighbor- hood patronage. The Three Musketeers, with Douglas Fairbanks. — Run percentage three days, prices 25c and 50c. Way Down East, a D. W. Griffith production. — Run same as above. Little Lord Fauntleroy, with Mary Pickford. — Run same terms but re- duced price to 25c-40c with very little bet- ter attendance. Pictures good but too long and cannot get over 25c on any pic- ture now. If these pictures could be bought reasonably might have made a little money. Playing 50/50, the ex- change got most of it, after paying ex- penses. No more of this kind for me. — T. Christenson, Star theatre, Sandusky, Mich. — Small town patronage. The Three Musketeers, with Douglas Fairbanks. — Best thing Fairbanks ever produced. Record business. — Chamber of Commerce, Auditorium theatre, Sugar Land, Texas. — Neighborhood patronage. Little Lord Fauntleroy, with Mary Pickford. — A good picture for the old and the middle aged people but not- for the young ones. Business fair. — -Herzog Brothers, Select theatre, Hawesville, Ky. — Small town patronage. Fair Lady, with Betty Blythe':— Couldn't stand the gaff of competition, although I played it in my best house. Looks al- right on the screen, but it is not a money bet. — Dwight Baker, Circle theatre, Ot- tumwa, la. — General patronage. Vitagraph My Wild Irish Rose, with a special cast. — The title draws and I put it over by using local talent to sing Irish songs. Patrons gave many good comments. Drew very good. 11x14 photos are best. — Kozy theatre, Ludington, Mich. — Tran- sient patronage. It Can Be Done, with Earle Williams. — Went over good. — E. Saunders, Saun- ders theatre, Harvard, 111. — General pat- ronage. Black Beauty, with Jean Paige. — Step on this one boys, it is a dandy. Rental price okay, too. Am using Harold Lloyd single reel comedies at $2.50. Just as good as most two reelers we would have to pay $5.00 for. — G. R. Williams, Avon theatre, Cincinnatus, N. Y. — General pat- ronage. Bring Him Irh, with Earle Williams. — Good story. Drew small crowd. No comments from patrons. Earle Williams should stay in society pictures. — E. L. Schubeck, Cozy theatre, El Campo, Tex. — Small town patronage. Steel Heart, with William Duncan. — Good Western. Fair business. Well liked by those that saw it. — G. Strasser Sons, Emblem theatre, Buffalo, N. Y. — Neighborhood patronage. A Woman's Sacrifice, with Corinne Griffith. — Good. Best star Vitagraph has Always draws for me. — W. T. Hayes. Dreamland theatre. Province, Ky. — Gen- eral patronage. Too Much Business, with a special cast — I'll say that any exhibitor that does too much business this is "some exhib- itor." Absolutely no good, that's all. — Clifton Peirce, Liberty theatre, Brigham City, Utah, — Neighborhood patronage The Prodigal Judge, with a special cast. — Wonderful special production. You lose if you don't book this one. Action and characters seem to really live their parts. 100% picture. — Wm. P. Lenz, Royal theatre, Seneca, Kan. — Neighbor- hood patronage. The Gauntlet, with Harry Morey. — A good picture. Drew a crowd and pleased. That's all I ask of any picture. E. Saunders, Saunders theatre, Har- vard, 111. — General patronage. The Little Minister, with a special cast. — A very pleasing picture. Went over fine with my patrons. Drew very good. — VV. W. Post. Dreamland theatre, Fenn- ville, Mich.— Neighborhood patronage. Universal The Storm, with a special cast. — Every- thing that is claimed for it. A big pic- ture done big. Should be played in every motion picture theatre in the country. It builds and makes business. Capacity for run. — Ben. L. Morris, Temple theatre, Bellaire, O. — General patronage. The Storm, with House Peters. — One ot the best. Played to very good business, however, believe that it carries a little excessive film rental to be a very big money maker for the small exhibitor. Yes, I paid the minimum. I am sold by Universal. — Norma W. Kemp, Gem the- atre, Hobart, Ind. — Neighborhood patron- age. Step On It, with Hoot Gibson. — A good clean western picture with just enough comedy to make it good. Hoot well liked here. Book this one. — H. G. Schmidt, Palace theatre, Long Pine, Neb. — General patronage. The Married Flapper, with Marie Pre- October 21, 1922 EXHIBITORS HERALD 87 vost. — Good program picture. Ran with Century Comedy, Hello Mars, and pleased audience. — J. Winninger, Davison theatre, Waupon, Wis. — Small town pat- ronage. Second Hand Rose, with Gladys Wal- ton.— Not as good as some of her other pictures. May do for a city. Advertis- ing regular. — K. A. Bechtold, Opera House, Martinsville. 111. — Neighborhood patronage. Out Of The Silent North, with Frank Mayo. — A censor-proof Northern with beautiful Northern snow scenes. Pleased the majority as it was a nice story splen- didly played. — William Noble. Rialto the- atre, Oklahoma City, Okla. — General pat- ronage. Out of the Silent North, with Frank Mayo. — If your people like Northern stuff this will register. — E. O. Ford, Eroadway theatre, Brooklyn, la. — Neigh- borhood patronage. Out Of The Silent North, with Frank Mayo. — Like lots of other Northern pic- tures, but the people seem to like them. They pay the money and if they f*ct what they like why worry about original plots. — Ben. L. Morris, Olympic theatre, -5el- laire, O. — General patronage. Out Of The Silent North, with Frank Mayo. — This is good and pleased here. — Adolph Kohn, Pastime theatre, Gran- ville, N. Y. — Small town patronage. The Trouper, with Gladys Walton- Did not please my patrons. — J. P. Vin- yard, Star theatre, Winslow, Ind. — Neigh- borhood patronage. The Black Bag, with Herbert Rawlin- son. — A good program picture. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. Step On It, with Hoot Gibson. — A good picture. Dark in places. — Adolph Kohn. Pastime theatre, Granville, N. Y. — Small town patronage. Wild Honey, with Priscilla Dean. — A tine evening's entertainment. Pleased all that saw it. Drew better than average. — F. S. Caswell, Dreamland theatre, Car- son City, Mich. — Neighborhood patron- age. The Bear Cat, with Hoot Gibson.— Hoot is the Berries here, he now ranks my best Western. — E. Saunders, Saun- ders theatre. Harvard, 111. — General pat- ronage. Foolish Wives, a von Stroheim produc- tion.— One of the year's biggest money getters and the Universal Film Company didn't want your lease for showing it. Thanks, Mr. Laemmle, I made a good profit and personally. I think the picture exceptionally good. Many patrons praised it. Am playing it back next week. — Tack Cairns. Brooklyn theatre. Detroit, Mich. — Neighborhood patronage. The Bear Cat, with Hoot Gibson— A good program picture. — Adolph Kohn. Pastime theatre, Granville, N. Y. — Small town patronage. The Galloping Kid, with Hoot Gibson. — Good, well balanced out-of-doors pic- ture. Not however, any better than some of his previous ones. — P. G. Estee. Fad theatre, Brookings, S. D. — Neighborhood patronage. The Married Flapper, with Marie Pre- vost. — Even if Universal is weak on their serials, they certainly can make the fea- tures. All new stuff, and the star was fine. — R. Ross Riley. Wigwam theatre. Oberlin. Kan. — General patronage. The Fox, with Harry Carey. — Good picture, well liked. — C. S. Ford. Princess theatre, Reinbeck, la. — Small town pat- ronage. The Galloping Kid, with Hoot Gibson. DOUGLAS FAIRBANKS as the Earl of Huntingdon in his latest production for United Art'sts, "Douglas Fairbanks in Robin Hood." — If they like light western comedy Hoot can't be beat. That happy smile he gives gits them. — W. T. Hayes, Dream- land theatre, Providence, Ky. — General patronage. Afraid to Fight, with Frank Mayo. — Good picture. — J. P. Yinyard. Star the- atre, Winslow, Ind. — Neighborhood pat- ronage. The Conflict, with Priscilla Dean.— Good picture, although I don't believe my patrons like this as well as Outside The Law.— C. S. Ford. Princess theatre, Reinbeck. Ia. — Small town patronage. Wild Honey, with Priscilla Dean. — Picture very good, but Priscilla Dean has lost her "pep" with me. Won't draw any more. Pay too much for her pictures. — W. T. Hayes. Dreamland theatre, Provi- dence, Ky. — General patronage. The Trap, with Lon Chaney. — Good characterization by Chaney, fine locations and a good cast make this a mighty safe offering. Some of the taxpayers may not like the scene in the cabin where Chaney goes in after the kid. but then some of them don't like grapefruit. — Larry Hayes. Dawn theatre. Hillsdale. Mich. — Small town patronage. Across The Dead Line, with Frank Mayo. — Not as good as Out of the Silent North and Afraid to Fight with the same star. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage." Foolish Wives, with a special cast. — Played two days to good business. Brought in people that have never at- tended my house before. Many favorable comments. The three sheet fine. — George Birdsey, Gem theatre. Shelley, Mich. — Neighborhood patronage. The Wonderful Wife, with Miss du Pont. — Yery good. — Adolph Kohn. Pas- time theatre. Granville, N. Y. — Small town patronage. The Storm, with House Peters. — As real a picture as I ever played in my young Irish life. Has everything, story, cast, heart interest and a bunch of real kicks. The forest fire had the custom- ers looking around for the exits. Don't miss this. — Larry Hayes, Dawn theatre. Hillsdale, Mich. — Small town patronage. The Fox, with Harry Carey. — This is one of the best Carey's ever run. And have run about all of them. You can boost this one big. Don't overlook the six sheet on this one. Will help your business. — William Thacher, Royal the- atre, Salina, Kan. Headin' West, with Hoot Gibson. — Heard some good comments on this. Did not see it myself. — J. H. Ebersole, Ma- jestic theatre, Avoca, Ia. — Small town patronage. The Man Under Cover, with Herbert Rawlinson. — Good. — Adolph Kohn, Pas- time theatre, Granville, N. Y. — Small town patronage. The Loaded Dcot, with Hoot Gibson. — 1'icture pleased audience and was good drawing card. — P. C. Schram. Orpheum theatre, Kalamazoo, Mich. — Downtown patronage. The Black Bag, with Herbert Rawlin- son.— Good interesting story. Put it over by putting up $5.00 to the person finding the man with the black bag. It got us some extra cash. — Larry Hayes, Dawn theatre, Hillsdale, Mich. — Small town patronage. The Fox, with Harry Carey. — Good pic- ture, but, Oh, the print I got was ter- rible. Scenes and titles out. — J. Winnin- ger, Davison theatre, Waupun, Wis. — Small town patronage. Trimmed, with Hoot Gibson. — A crackerjack and one of Hoot's best. Drew a very big crowd, the biggest for some time. Hoot is certainly well liked here. — H. A. Larson, Majestic theatre, m Oak- land, Neb. — Small town patronage." The Wise Kid, with Gladys Walton — A good clean picture. — Adolph Kohn. Pastime theatre, Granville, N. Y. — SmaP town patronage. Man to Man, with Harry Carey. — A fairly good Western. Not his best. The big stampede they shout about is pretty tame. Worth playing but don't raise ad- mission.— E. O. Ford, Broadway theatre. Brooklyn, Ia. — Neighborhood patronage. Action, with Hoot Gibson. — Good- Grand theatre, Breese, 111. — General pat- ronage. The Conflict, with Priscilla Dean — Book this one. It gave 100% satisfaction. Had a good print. Bought picture rea- sonable.— C. H. Bean, Pastime theatre. Franklin, N. H. — Neighborhood patron- age. The Man Who Married His Own Wife. with Frank Mayo. — A good program pic- ture.— Adolph Kohn. Pastime theatre, Granville. N. Y. — Small town patronage. Kissed, with Marie Prevost. — Dandy- little comedy-drama, but she has never drawn a house for me. Attendance poor. Advertising newspapers, slides, paper and photos. Pleased those who saw it. — K. A. Bechtold. Opera House. Martinsville, 111. — Neighborhood patronage. Dangerous Moment, with Carmei Meyers. — Fair. — Grand theatre. Breese. 111. — General patronage. The Galloping Kid, with Hoot Gibson. — A very pleasing picture, which stood up well for three days. — William Noble. Rialto theatre, Oklahoma City, Okla. — General patronage. The Wise Kid, with Gladys Walton.— Not so good for the small town. Poor business. I thought the picture good myself, but nobody else did. — Norma W. 88 EXHIBITORS HERALD October 21, 1922 Kemp, Gem theatre, Hobart, Ind. — Neighborhood patronage. Step On. It, with Hoot Gibson. — A Western with good comedy, good acting and a splendid story with a new surprise twist at the end. The action scenes are nearly all done in the night and are printed very dark which lessens the en- tertainment value. — Dan Conners, Pipers Opera House, Virginia City, New Man To Man, with Harry Carey. — Carey does some real work in this and a lot of people stopped to say that they liked it. — J. H. Ebersole, Majestic the- atre, Avoca, la. — Small town patronage. Paid Back, with Gladys Brockwell and Stuart Holmes. — Not so good. Even a good cast failed to save it from being just one of those things. The customers yawned and let it go at that. A Semon comedy saved the bill from complete disaster. — Larry Hayes, Dawn theatre, Hillsdale, Mich. — Small town patronage. Second Hand Rose, with Gladys Wal- ton.— A very good picture. Many com- plimentary remarks as patrons passed out. — Adolph Kohn, Pastime theatre. Granville, N. Y. — Small town patronage. State Rights Where Is My Wandering Boy Tonight, with a special cast (Equity). — Pleased all but one in big house. Personally liked it as well as The Old Nest. I sat down to look at it critically and it seemed but a short time before it said "The End." When they get me that way they are exceptional entertainment. — S. M. South- worth, American theatre. Canton, N. Y. — Neighborhood patronage. Where Is My Wandering Boy Tonight, with a special cast (Equity). — A picture with a punch and has really a story. Title good and draws. Patrons did not go out disappointed. Drew fine. — T. G. New- man, Strand theatre, Sturgis, Mich. — Neighborhood patronage. Ten Nights in a Bar Room, with a special cast (Arrow). — I refused to book this subject at first, because I had my doubts abouts the title drawing. But say boy! It will fool you, it gets all the old timers who read the book and those who long for shallow sentimental melo- drama. Photography, fair. Acting, a little amateurish. Rental first quoted, out of reason. Later on fair. Get it right or don't book it. It's worth a little extra. — B. P. McCormick, Liberty theatre, Flor- ence, Colo. — Small town patronage. Hush, with Clara Kimball Young (Equity). — A real good picture. All lady patrons were well pleased. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. White Masks, with F. Farnum (Can- yon).— Cast very well selected. Patrons still raving. Poor photography. Fine business. — G. Strasser Sons, Emblem theatre, Buffalo, N. Y. — Neighborhood patronage. Boomerang Justice, with George Lar- kin (Russell). — This is the first one I have ever run with' this star and if they are all as good as this one I am sure I can build up a nice business on this star. My folks seemed to like this one and I did a nice business. Run Beware of Blondes, Hallroom comedy, with same, made good program. — S. E. Dean, Pal- ace theatre. Piano, Tex. — Small town patronage. The Birth of a Nation, with a special cast (Griffith). — A most wonderful pro- duction to a packed house. The only way lo play costly pictures in a small town. — Jenks & Terrill. Dalton Opera House, Dalton, Wis. — Neighborhood patronage. Headin' Home, with Babe Ruth (Yan- kee).— A good picture. Subtitles very good. — Adolph Kohn. Pastime theatre. Granville, N. Y. — Small town patronage. Pendleton Round-Up, with a special cast. — Run this two days. Good first day, fell off second. This is a good round up if they like them. Best ever run in my house. Print in good shape. They have five prints; get the good one if you run it . My house don't want Round-Up. No more for me. — William Thacher, Royal theatre, Salina, Kan. Ten Nights in a Bar Room, with a special cast (Arrow). — Just an ordinary picture that pleased the old folks only, but it has the drawing power for a spe- cial.— C. S. Ford, Princess theatre, Rein- beck, la. — Small town patronage. The Cub Reporter, with Richard Tal- madge (Goldstone). — This picture makes them want more of his productions. Have run four of them and they beat any on the market that I know of for action. They are all good and I advise every showman to book the lot as they are in a class by themselves. — E. I. Conroe, Conroc's Play House, Conroe, Tex. — Small town patronage. I Am The Law, with Alice Lake (Af- filiated Dist.) — A very strong picture of the Northwest Mounted Police. It should make money for any exhibitor. — Ray- mond Gear, Mayflower theatre, Florence, Kan. — General patronage. School Days, with Wesley Barry (War- ner Bros.) — This is a good picture, but not enough better than lots of others to warrant it being rated as a big special. — O. B. Sterling, Sterling theatre, Dayton, Tex. Burn 'Em Up Barnes, with Johnny Hines (Affiliated Dist.) — Went over big. My patrons well pleased and spoke highly of same. If you can buy it right don't pass it up. — C. H. Bean, Pastime theatre, Franklin. N. H. — Neighborhood patron- age. I Am The Law, with a special cast (Affiliated Dist.) — A real good picture that pleased all who saw it. — William Noble, Isis theatre, Oklahoma City, Okla. — General patronage. Dempsey-Carpentier Fight (Rickard). — Here is one that will give you a big surprise, raised prices and advertised it extra big and got people in my house that hardlv ever come. Played to a big business one day. It will give good sat- isfaction.— A Mitchell, Dixie theatre, Russellville, Ky. — Small town patronage. The Unconquered Woman, with Ruby DeRemer (Lee and Bradford). — Fine production and a good star. — Chamber of Commerce. Auditorium theatre, Sugar Land, Tex. — Neighborhood patronage. Kazan, with Jane Novak (Selig-Hamil- ton), — A splendid picture splendidly played to pleased good audiences. — William Noble, Broadway theatre, Okla- homa City, Okla. — General patronage. The Mask, with special cast (Selig). — This was a good picture one day. Sure in bad shape now. The end of last reel cut. I advise not to book it unless they get a new print. Some of my people kicked, so gave them tickets good some other night. — William Thacher, Royal theatre, Salina, Kan. Two Fisted Jefferson, with Jack Hoxie (Arrow). — Best western I have ever run. All Hoxies are fine, but they are still talking about this one. Excellent busi- ness on this as I do on al! Hoxies. Run Joe Rock single reel All Wet with it and made fine program. — S. E. Dean, Palace theatre. Piano, Tex. — Small town patron- age. The Forbidden Woman, with Clara Kimball Young (Equity).— A good pic- ture that pleased here. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. Serials The Timber Queen, with Ruth Roland (Pathe). — Have run three episodes and if balance are as good, this one will cer- tainly be the "Queen of them all." Will report later on the results. — O. J. Bryant, Thorley theatre, Cedar City, Vt. — Small town patronage. In the Days of Buffalo Bill, with Art Acord (Universal). — Going nicely and pleasing everybody. Sent it off with con- tests and all-round campaign and opened with kid parade with local band. It's O. K. and if the schools will get back of it, it's a gold mine. — Larry Hayes, Dawn theatre, Hillsdale, Mich. — Small town patronage. The Adventures of Robinson Crusoe, with Harry Myers (Universal). — When they intended to make it twelve episodes, they had Crusoe marry the Water Witch, but after prolonging the farce to eighteen spasms, they had him go back to the island and find her gone, so he married the widow. Without a shadow of doubt, this is the biggest lemon ever handed out in the serial line. Nothing like the book. BUSTER KEATON in "The Electric House," another swift-moving rib-tickler issued by First National. 1 October 21, 1922 EXHIBITORS HERALD 89 JACK MULHALL, LOIS WILSON and supporting players in a dramatic scene from "Broad Daylight," a Universal attraction. — R. Ross Riley, Wigwam theatre, Ober- lin, Kan. — General patronage. The Adventures of Robinson Crusoe, with Harry Myers (Universal). — Why is it that exhibitors will use up a lot of perfectly good white paper reporting on Chapter One or Two or Three of any serial? Anyone who has as much sense as God promised a Gillyloo Bird knows that the first two or three chapters of any serial must be somewhere near good. Just finished Crusoe and must report that it is a very tame affair after about the third chapter. A lot of stuff used in pad- ding that Crusoe or his author never dream about. Papier mache rocks and "Water Nymphs" that no one ever read about. In fact, they could have put the whole story in two chapters. Title very good. — \Ym. E. Tragsdorf, Trags thea- tre, Neillsville, Wis. — Small town pat- ronage. Short Subjects Urban Movie Chats (Hodkinson), with a special cast. — Just what every theatre should show. It will please your patrons, from the youngest to the oldest. Brother exhibitor, sign up for this, as it is to your interest to do so. — E. L. Schneck, Cozy theatre, El Campo, Tex. — Small town patronage. Keaton Comedies (First National).— Always good and a safe ace to have in the hole where you are not dead sure of the feature. Our folks eat 'em up and want to know when the next one is com- ing.— Larry Hayes, Dawn theatre, Hills- dale, Mich. — Small town patronage. Pathe Review Number 100. — The trout fishing scenes in this review are worth the price of admission. They make a fel- low itch to be there and get hold of a rod and go after them. — J. H. Ebersole, Majestic theatre, Avoca, la. — Small town patronage. Larry Semon Comedies (Vitagraph). — The exhibitor who fails to play these comedies is sure .overlooking a good bet. Have played them all and not a bad one yet. — E. O. Ford, Broadway theatre. Brooklyn, la. — Neighborhood patronage. The Leather Pushers, with Reginald Denny (Universal). — Perhaps as clever two-reelers as ever were shown. How- ever, you small town exhibs, before you contract for this series, be sure that your patrons know what a Leather Pusher is. Notwithstanding the use ot all the paper Universal had on this, I found that most of the natives were undei the apparent impression that a Leather Pusher was a guy who made Boots or Saddles or sum- thin'. It took about six rounds to get them warmed up to the idea of what it was all about. If they had the next six round? ready now,' they would come in fine; Regardless of the cheap criticism in the Chi Trib that Denny doesn't get his hair mussed. He does. — Win. E. Tragsdorf, Trags theatre, Neils- ville. Wis. — Small town patronage. Hold Your Breath (Universal). — Two reels of laughs. Consider this a good one. — C. E. Hopkins, The Hopkins theatre, Cotter, Kan. — Small town patronage. Peggy Behave, with Baby Peggy (Uni- versal).— A most excellent comedy and many favorable comments. The acting of this little tot is simply wonderful. She sure is a jewel in this one. — Mrs. C. H. Cannon. Gem theatre, Kouts, Ind. — Neighborhood patronage. The Leather Pushers, with Reginald Denny (Universal). — As sure a buy as Standard Oil stock. Best short subjects I ever saw from all angles. Don't hesi- tate a minute; they will draw all they may cost you and please everybody. — Larry Hayes, Dawn theatre, Hillsdale, Mich. — Small town patronage. A Pair of Kings, with Larry Semon (Vitagraph). — Can't say much for this one. It's one of the poorest Larry ever made. Nothing new in it. If Semon don't do better it will be good-bye Semon. — William Thacher, Royal theatre, Saiina, Kan. The Blacksmith, with Buster Keaton (First National). — Will compare with anything that Keaton has made. Lots of good comedy stuff in it. — Raymond Gear, Mayflower theatre, Florence, Kan. — Gen- eral patronage. Horse Sense, with Harry Sweet (Uni- versal).— At last Harry made 'em laugh. The horse sprung some new comedy stunts that went over for a laugh and a surprise. Best Sweet comedy yet. — Dan Conners, Pipers Opera House, Virginia City, Nev. Hell Mars, with Harry Sweet (Univer- [KjNIGHTHOSO mi O I M C M A Torchy g Comedy MASTODON FILMS, INC. C. C. BURR, Pres. 133-135-137 West 44th Street NEW YORK CITY, N. Y. 90 EXHIBITORS HERALD October 21, 1922 USE THIS BLANK Box Office Reports Tell the Whole Story. Join in This Co-operative Service Report Regularly on Pictures You Exhibit And Read in The Herald Every Week What Pictures Are Doing for Other Exhibitors Fill in this blank now and send to Exhibitors Herald, 417 S. Dear- born St., Chicago. Title Star Producer Remarks Tide Star .,: Producer , Remarks Exhibitor Name of Theatre Transient or Neighborhood Pat- ronage City State sal). — This one went big. A dandy com- edy. Some new stuff in this one. Aero- plane stuff went big. You can tell them that you have a good comedy coming. The kid in this one is good. This comedy will go big with the kids.— William Thacher, Royal theatre, Salina, Kan. The Soul Herder, with Harry Carey (Universal). — The picture pleased a'good business. — William Noble, Majestic the- atre, Oklahoma City, Okla. — General pat- ronage. Home Made Movies, with Ben Turpin (First National). — A good comedy from Turpin. — Raymond Gear, Mayflower the- atre, Florence, Kan. — General patronage. Taking Chances, with the Hallroom Roys (C. B. C.) — Here is a two-reel "pippin." Keeps 'em roaring all the time. Harold Lloyd's High and Dizzy has nothing on it. — T. E. Edmundson, Lyric theatre, Grangeville, Ida. — General pat- ronage. The Teacher, with Billy Franey (O'Connor). — This little comedy got lots of laughs and one of the best I have ever seen from this star. — W. L. Landers, Gem theatre, Batesville, Ark. — Neighbor- hood patronage. Riding Through, with Art Acord (Universal). — This is a dandy two-reeler. Went big for a two-reeler. — William Thacher, Royal theatre, Salina, Kan. Mutt and Jeff (Fox). — In spite of the popularity of these cartoons, the folks don't seem to like them as well as Aesop's Fables. — R. Ross Riley, Wigwam theatre, Oherlin, Kan. — General patron- age. The Sailor, with Clyde Cook (Fox). — Our first Cook comedy and can't hand it much. They'll have to improve if we use them. — A. N. Miles, Eminence thea- tre, Eminence, Ky. — General patronage. The Playhouse, with Buster Keaton (First National). — This comedy is fine. Keaton takes about 29 or 30 different parts and puts them all over. Lots of folks stayed for second show. — A. N. Miles, Eminence theatre, Eminence, Ky. • — General patronage. Battling Torchy, with Johnny Hincs ( C. C. Burr). — This is our idea of a real comedy. A star that can put over a part that gets laughs every foot of the picture. Pleased all judging from laughs and comments. — Ben L. Morris, Temple the- atre, Bellaire, O. — General patronage. The Playhouse, with Buster Keaton (First National). — Some good double photography in this and as a novelty it is good, hut consider it only an average comedy with too high a rental. — H. G. Frisbee, Community theatre, Meredith, N. Y. — Neighborhood patronage. My Wife's Relations, with Buster Kea- ton (First National). — Keaton comedies are all good. This one measures up to his standard. — Raymond Gear, Mayflower theatre. Florence, Kan. — General patron- age. The Four Seasons (Kineto). — Really a wonderful picture. The teachers and school children turned out for this one. Everyone was loud in their praise. Fea- tured this on a short subject night. Just the thing for the small towns. It will give you prestige. — P. G. Bennett, Star thea- tre, Rockford, Mich. — Neighborhood pat- ronage. Peggy Be Good (U.), with Baby Peg- gy.— Wonderful comedy. Baby Peggy is sure some star. — F. W. Gates, Lyric theatre, Holly, N. 'Y. — Neighborhood patronage. Artistic Enemies (Gold.), with a spe- cial cast. — All Capitol comedies arc not worth their name. I advise you not to A scene from "A Woman's Woman," with Mary Alden. (United Artists.) book any of these Capitol comedies at all. — Joe Restivo, Liberty theatre, Free- man Spur, 111. — Small town patronage. A Ladies' Man (Met.), with Bull Mon- tana.— Showed to good crowds but it failed to get the laughs. Personally did not care for it. — J. E. Hughes, Rialto theatre, Alliance, Neb. — General pat- ronage. Tracked Down (U.), with Art Acord. — A good picture and which played to pleased good business. — William Noble, Majestic theatre, Oklahoma City, Okla. — General patronage. High and Dry (Educational), with a special cast. — This is a good entertain- ing comedy that will get its share of laughs. A little on the old Mack Sennett order with the bathing girls and trim- mings. Everybody feels in good spirits when it is over. There is some work in this that is not a bit slow. — T. E. Ed- mundson, Lyric theatre, Grangeville, Ida. — General patronage. A Rag Doll Romance (Educational), with a special cast. — Played this with Reported Missing. A nice novelty com- edy of the educational type and had a nice laughing show all the way — Dan O'Connors, Pipers Opera House, Vir- ginia City, Nev. Shoulder Arms (F. N.), with Charles Chaplin. — It went better than it did when we first ran it, and this is the sixth time. Got new print. Boys, this is the best of Chaplin's. Will come to see it for miles. Good box office value. — Chas. Blaine, Morgan theatre, Henryetta, Okla. — General patronage. An Original Service that is Authoritative We do not copy Producers' "Clippings" — nor Trade Paper Opinions. Be original and read Costs 3 cents Per Review. CHICAGO, ILL. The Greatest Achievement in Theatre Organ Building SMITH UNIT ORGAN CO. Manufacturers of Hiffh-Grade ELECTRO- PNEUMATIC PIPE ORGANS for Theatre and Home. 413-419 W. ERIE ST. CHICAGO, ILL. COMING SOON PERFECT PICTURES ■ UT LIFE'S WINDOW" THEATRE EQUIPMENT Efficiency of Reinforced Concrete For Firesaf e Theatre Construction A VETERAN theatre man who had been a successful motion-picture exhibitor through the Middle West for years sold out his holdings and retiree1 just before the War. Recently he was approached by a former competitor with a proposition to take over an interest in a string of twelve successful houses. "Nothing doing" was his terse reply. In response to the plea that it represented a sure investment of big paying propor- tions he remained firm. "I made up my mind five years ago never to have anything to do with the operation of an 'old' theatre," he said. "The continuous strain of worrying over fire and panic possibilities made me old before my time, and when I sold out I swore that not another penny of mine nor any effort of mine would go into a play or picture house unless I built it my- self and knew that it was absolutely fire- safe." This man had never had a serious fire in any of his houses and with the unceas- ing vigilance that he maintained the pub- lic was given as fair a chance in his estab- lishments as he could possibly give them. But the heavy toll in nervous energy that this watchfulness exerted has forced him out of the game until he can afford to build a new theatre. Safety Is in Construction Many exhibitors are facing much the same problem aud in many cases arc pre- paring to go ahead with new building plans which will set at rest much of the strain and worry incident to fire preven- tion in theatres. They have learned, as every wide awake theatre owner has dis- covered, that the only true prevention is THE accompanying article, pre- pared expressly for this depart- ment by the Portland Cement As- sociation, a national organization whose purpose is to extend and improve the use of concrete, points out how this product can be most efficiently used in theatre con- struction. While associations rep- resenting various products that go into general lines of building have conducted research and otherwise aided prospective builders, little definite attention, unfortunately, has been directed toward motion picture theatre construction. Fur- ther articles on other construction material and its uses in theatre building will be published in this department in future issues. in construction . They are building thea- tres that won't burn. Many considerations enter into this phase of construction and a general out- line of methods of firesafe theatre build- ing may be found of value to theatre operators. _ Point Out Fundamentals In the first place there are three funda- mental things to be considered — site, sound and safety. Of these three, the last is least in evidence to the theatre goer although of vital importance to him. The visual qualities of the theatre arc entirely under the control of the designer. The width and height of the proscenium opening must balance with the arrange- ment of the auditorium portion of the BEACHAM THEATRE, Orlando, Fla., showing a stucco finish utilized over fire- safe concrete and steel construction. building At first glance this is a simple thing to arrange but the main dimension* of theatre buildings arc often governed snace TfhfhPe ^ ^ °f th* building space If the ground space has a narrow end, as is often the case, the width of the proscenium arch may be governed by the 3'P * n? VV°rkmg SpaCe reciuired at each side ot the arch. Many stages elaborately outfitted have been found so deficient in off-stage work- ing space as to make them useless except to hang drops "in one," thus forcing all performers to work out on the stage apron. <»«»s<; Arch Can Be Concrete Structurally, there is nothing difficult about a proscenium arch. The fact that this opening is an arch lends itself ad- mirably to the use of reinforced con- crete and the span is not so great but that it may be achieved with a reinforced concrete beam shaped to form an arch and thus make it possible to support the arch on columns without having to take care of any thrusts. The matter of acoustics depends not at all upon the material used in construc- tion but on sound deflecting surfaces draperies, etc. A disastrous and life exacting theatre fire is wholly unnecessary. A theatre need contain no combustible material in its structural parts and very little of an inflammable nature in the auditorium. Combustible material in any considerable quantity is easily confined to the stage and off-stage spaces and the use of a fly loft vent as required by many city building regulations will serve to convert a stage fire into something similar to a fireplace in a living room. Thus, the stage represents the hearth. The proscenium arch the mantel; the auditorium represents the room and trie fly loft vent the flue that carries off the smoke and poisonous gases generated by burning wood, cotton, scenery, paint and often the more than useless so-called fire- proof solutiqns with which some cities compel their managers to saturate theatre scenery. Spreading Fire Is Hazard If the lining of this "fireplace" is of combustible material the simile ceases to be a simile and the structural integrity of the building itself will soon be destroyed. Certainty of communication of the fire to other parts of the theatre then makes the hazard real indeed. Theatres are not emptied in a few minutes, especially under the panic conditions resulting from fires, the horrors of which are already firmly implanted in the minds of the crowd. The influence of fear through psychology or the absence of it, is well illustrated in a recent auditorium fire in which the man- ager announced the presence of a fire which would soon become apparent with the statement that the building was thor- oughly fireproof and could not burn. The 92 EXHIBITORS HERALD October 21, 1922 result was an orderly egress from the theatre. Modern theatre buildings should also be of such construction as to go through an exposure fire without much damage. Walls Can Safeguard The great area of blank wall space can thus be made an effective barrier against exposure fires and also serve to confine an interior fire in a theatre to the theatre building itself providing all parts of the theatre building are of the highest type of fireproof construction. Engineers and architects have solved the problems of theatre construction with the highest known type of fire-resistive materials. The long spans under theatre balconies, the long roof trusses, the canti- lever balcony beams and all of the details of large auditoriums have been satisfac- torily worked out in reinforced concrete. In Los Angeles, reinforced concrete spans of 126 feet have been built and roof spans of 80 to 100 feet are becoming common. The ease with which balcony sides are cast in place at the same time as the cantilever balcony beams are constructed makes reinforced concrete especially adapted to this portion of the structure. Economy Is Factor The illustrations show some modern theatres of medium size. The detail ob- tainable with concrete in the facades of these structures has been recognized and utilized by the designers. The 80-foot reinforced concrete roof truss in the Euclid theatre, Cleveland, Ohio, each saved $4,000 on the cost of the building. The consistent use of reinforced con- crete throughout theatre buildings is justi- fied not merely by its economy but by the fact that it represents the highest type of fireproof construction known, deviation from which should never be permittee" in a building in which great crowds of people are assembled. Theatre fires have a greater potential danger than fires in any other classes of building?. In schools and factories it is possible to have frequent fire drills be- cause the occupants are the same from day to day. In theatres, however, no such opportunity exists, for the people composing the audience are strangers to each other and there is no one to look to as a leader, as in the case of schools and factories. Owners of theatre buildings sometimes complain that they are being imposed upon and are made scapegoats because of several terrible disasters which oc- curred in theatres some years ago. If they were to consider the situation as it really is, they would certainly not fail to see the need for close supervision over the design and construction of their buildings. Planning Exits Important In designing a theatre it is necessary not only to guard against the spread of THE MOON THEATRE, Omaha, Neb., is an effective example of concrete construction. ELEVATION OF reinforced concrete proscenium arch at Grauman's Metro- politan theatre, Los Angeles. fire in the combustible contents back of the footlights, but it is equally neces- sary to plan the means of egress so that the audience will have convenient and ample means of reaching the street. A prospective owner of a theatre building may obtain these results if he will have his plans drawn by an experienced de- signer instead of trying to obtain cheaper plans from an inexperienced man. The discussion of sites is purely a tech- nical one governed by local conditions and has no part in this article save that a location for a modern theatre should be chosen with a view toward perfect egress through wide courts or alleys from front and rear as well as at the side exits. It is not a black mark against the theatre that this fear of fire is a hardship upon the owner. It is the public which makes that fire hazard in the first place. If your theatre seats 2,500 people and the house is full, you must remember that there are just as many individual fire hazards in your place as there are seat conpons sold. Fire Must Be Confined But if the theatre has been constructed throughout so that a fire, whether it originates in the wings, backstage in the drops or props, through carelessness of some patron in a box or loge, in the booth or in the wall wiring, will be con- fined to that immediate locality with no danger of devastation and panic — your business is not ruined by some such minor blaze. On the other hand the public learns that what might have been a tragedy was held to a mere incipient flame through the fact that your house is firesafe. You have won public confidence. All cf the strain and worry AFTER the theatre is built will not halt the fire menace. It must be firesafe, and fire- safeness must be built into it from orches- tra pit to proscenium arch, from lobby marquise to fly loft. Newman Orchestra Music Is Broadcast Radio fans had the pleasure of listen- ing to the Newman's Orchestra of New- man's theatre, Kansas City, Mo., recently when the theatre's music was broadcasted by The Star, a local newspaper. The program consisted of the overture by the Newman concert orchestra, under the direction of Leo Forbstein, vocal selections, specialty numbers, including the Coon-Saunders singing orchestra and the musical accompaniment of the feat- ure and comedy pictures. Three microphones were used to broadcast the concert. One for the pipe organ, was in front of the pipes and behind the proscenium arch. When soloists were singing, the operator of the amplifier in the orchestra pit "cut in" a different microphone and when orchestra numbers were broadcast a microphone on the railing of the orches- tra pit was used. Marks Erecting New Theatre on Old Site A new theatre is being erected by Charles W. Marks on the site of the Clarke Opera House which he has been operating. The Clarke opera house was condemned in May. The new theatre will be a structure thoroughly modern in every respect and considerably larger than the old play- house. The stage and the seating capac- ity will be enlarged, a cement booth in- stalled and it will contain many improved features over the old theatre. It is ex- pected that the new house will be ready for opening by Thanksgiving. October 21, 1922 EXHIBITORS HERALD 93 300-Seat Astor Is Example Of Small But Modern House What is undoubtedly the finest theatre of its size in Chicago's loop district, and probably in the city is the new Astor the- atre, at Clark near Madison street. With but a seating capacity of 300 the Astor is a good instance of modern theatre con- struction and furnishing. It stands in a class by itself when compared to other houses of a similar size in the business district and special interest attaches to it because, through its modern equipment and construction it is making a strong arfd successful bid for women patronage, an elusive thing for small downtown houses in Chicago. Xot only is the theatre an inviting place for the passerby but under the manage- ment of J. B. Koppel its policy is directed toward making of it a "family" theatre with all the dignity, grandeur and con- veniences of a playhouse many times its size. The new Astor theatre, Chicago, seating 300 is a fine example of a small modern theatre. Notice the effective electrical display. Further description is pub- lished herewith. The Astor is located in a five-story building which has been entirely remod- eled. Its most conspicuous feature upon distant observation is the extensive ex- terior illumination, installed b3" Federal Signs Company. This consists of a large T-shaped electrical sign. The top of the T, which is slightly curved, contains the word "Theatre" emblazoned in 132 lights in letters 24 inches high. Around the border are 128 moving lights. The upright part of the sfgn contains the word "Astor" in 36-inch letters with 132 double-faced sockets supplying illumina- tion. The border around the word "As- tor" contains 474 lights. Below this sign is an attraction board measuring 15 feet long by 6 feet, 6 inches high, surrounded by a border of lights. Against all this is a string of lights ex- tending on the sides and to the top of the building itself. Has Attractive Lobby The lobby which is 25 feet wide by 20 feet deep is attractive with its ticket office in walnut and a marble floor and walls. Photographs and cut-outs are used en- tirely for display purposes, the photo- graph frames being artistically executed and sunk into the wall. A brass rail leads to the auditorium entrance. The auditorium is long and narrow, being 25 feet wide by 90 feet long. It is equipped with comfortable upholstered seats. Hanging from the ceiling are ten large lights subdued by ornamental coverings. Smaller subdued lights are placed along the walls which are decorated with beau- tiful paintings offset by artistic panels. The theatre boasts a modern cooling and ventilating system, the air being puri- fied before entering the building. In front of the screen is the chamber for the Wurlitzer organ. In the basement is a women's lava- tory and rest room and a men's smoking room. These rooms are in tile and well ventilated. Individual towels are pro- vided in the washrooms. Full Equipmem irr Booth The projection room is equipped with three Simplex machines, dissolvers, spot- lights, a Fulco automatic rewind and other equipment. H. DuBois, Jack Os- wald and Clifford Wales are the oper- ators. The room is well ventilated and equipped with all conveniences for the men. The Astor theatre is well worth a visit by the showman who is interested in modern features of a small theatre. Makes Parody on Valentino Film Production of a third Stan Laurel comedy, which, like "The Egg" and "The Weak-End Party" will be is- sued by Metro Pictures Corpora- tion., is under way at the studios in Hollywood of Amalgamated Pro- ducing Corporation. This forthcom- ing two-reeler will be "Mud an;d Sand," a brief burlesque of "Blood and Sand," it is understood. Behind the oroduction of these comedies are Gill Pratt, director of the staff, Norman Tourag, associ- ate director, Clyde Brockman, and Percy Penbrooke. Theatre Construction News Exhibitors are invited to report to this depart- ment changes of ownership, new theatres planned, remodeling contemplated, openings, etc. New Projects New York, N. Y. — Nathan Wilson has purchased through Jacob and Emil Leitner property on Second avenue and Ditmars avenue as site for a new theatre. * Portland, Ore. — Plans are being pre- pared by Claussen & Claussen for Tib- betts & Garrigus for a four-story build- ing at Sandy Boulevard and 40th street which will house a motion picture thea- tre to seat 1,000. The cost is estimated at $75,000. * Pittsfield, 111. — Negotiations are pend- ing by the Knights of Pythias lodge and architect George Behrensmeyer, Quincy, 111., for the erection of a motion picture theatre and lodge building. * Bandon, Ore. — A modern motion pic- ture theatre will be erected in Bandon by the Hartman family, present owners and managers of the Orpheum theatre. * Bloomington, Ind. — Extensive improve- ment work on the Princess theatre has recently been started. * Des Moines, la. — A report is confirmed by Scott Rawson, president of the Cen- tral Trust Company, that construction will be resumed on the Alahambra thea- tre, which was stopped two years ago. * Kansas City, Mo. — Plans have been completed for Elliott Theatre Company for a theatre to cost $100,000 by R. E. Peden Company. St. Louis, Mo. — Drawings have been made by E. L. Lawler, Chemical build- ing, for a large theatre, the location of which has not been announced. * Winona, Minn. — A new theatre is to be erected by Beyerstedt Amusement com- pany. Otto A. Merman, Linker building, is preparing plans. Lehighton, Pa.— C. H. Bayer is to erect a new playhouse in this city, plans for which have been prepared by Tilghman & Moyer, Allentown. * Lansdale, Pa. — A theatre to cost $45,- 000 will be erected by Lansdale Theatre Company from plans prepared by Jerome S. Landis. * Benham, Ky.— A $150,000 theatre will be built by Wisconsin Steel Company, Chicago. * Milwaukee, Wis.— Plans have been completed by M. Tullgren & Sons,, 425 E. Water street, for a theatre to cost $2,000,000 to be built by Wisconsin Real Estate Development Company. The same architects have completed plans for a theatre to cost $250,000 for David Jeff- ries Theatre Company at Janesville, Wis. 94 EXHIBITORS HERALD October 21, 1922 * FINAL EXTRA * PATHE NEWS No. 80: Army eleven opens season with victories over Lebanon Valley and Springfield — C-2 ends flight from Atlantic to Pacific — G. A. R. convention at Des Moines — Dr. Adolf Lorenz to introduce new operative methods — Musician brings $10,000 violin from Europe — Steer bulldogging for world championship at Pendleton, Ore. — Rise and fall of the flapper, cartoon by Bert Green — -Decorate tomb of un- known hero in Rome. PATHE NEWS No. 81: Captain George Ward crosses Pacific in small Chinese vessel — Dread- nought "sunk" by blank torpedoes in mimic air flight at Norfolk, Va. — 6,000 athletes of Czecho- slovakia appear in spectacular drill at Prague — 16 year old swimmer equals world record — World baseball series — Change crew in midair on air- plane— Supreme court of United States calls on president — Turk nationalists agree to respect neu- trality of allied zone. FOX NEWS No. 1: Democratic state con- vention at Syracuse, N. Y. — Late pictures of Bra- zilian centennial exposition — Cornerstone laid for St. Mary's Institute for Blind at Lansdale, Pa. — Pictures of Japanese prince — C-2 arrives at Ar- cadia, Cal., after 3,085 mile flight — Winners of Rhodes Scholarship prepare for trip to England — LT. S. destroyers leave for Turkish waters — Aquitania encounters terrific storm — Civil war veterans attend Des Moines convention — Mys- terious explosion causes $100,000 damage at St. Louis. FOX NEWS No. 2: 37,000 fans see world series — Working schools established for future skilled labor at Dresden, Germany — Navy drops bomb on warship in thrilling test at Hampton Roads — Lord and Lady Mountbatten arrive from England — Pictures of new U. S. supreme court justice, George Sutherland — 25,000 men march in Holy Name parade at Trenton, N. J. — Daring athlete loops the loop — "Carry your safe with you" is latest invention in Berlin. INTERNATIONAL NEWS No. 79: Seeing Brazil's great exposition from the clouds — Aqui- tania battles terrific storm — President Harding greets 600 postmasters — Carl Laemmle receives welcome from Mayor Hylan on return from abroad — Isadora Duncan, famous dancer, held by immigration officials — First dirigible flight across continent — Great crowd sees revival of racing in Middle West — Civil war veterans meet in annual reunion — Harvard wins first gridiron battle — Auto leaps over house. INTERNATIONAL NEWS No. 80: Great wireless station built on mountain top in Brazil — Indian braves revive ancient sport — Introduc- ing world's champion 1 year old athlete at Chi- cago— India's fanatics in mad festival of Atone- ment— President Harding greets Legion of Valor men — Giant torpedo planes "attack" Atlantic fleet — Giants and Yankees in world series. SELZNICK NEWS No. 1080: Great crowd sees racing revival at Hawthorne. III. — Automo- bile makes leap over house at Oakland. Cal.-y- Big reception for Pola Negri on arrival in Cali- fornia— Mrs. Stillman successfully defends di- vorce suit — Isadora Duncan and husband held at New York port — Man-O'-War, famous race horse, rests with family in Kentucky — Pictures of Clansmen on private grounds near Atlanta — Where Babe Ruth touches home plate at end of baseball season — Army plane completes trans- continental trip. SELZNICK NEWS No. 1081: Twelve U. S. destroyers rush to Turkish zone — Aerial fleet gives "battle" to warships on Atlantic — Giants conquer Yanks in opening game — Will Rogers of "Follies" remarks on world series — The Mountbattcns arrive — Glimpse of new supreme court justice — Douglas Fairbanks arrives in New York. KINOGRAMS No. 2186: C-2 finishes flight across country — Pay final tribute to Senator Watson — 1,000 babies of New York's East Side parade — Constantinople in the shadow of war — U. S. destroyers off for Near East — Harvard football season under way — Dedicate a haven for the sightless — Cavalry and society join in horse show — Belgian school teachers arrive to study in this country. KINOGRAMS No. 2187: The veiled prophet rules in splendor at St. Louis — Shift crews of a blimp in mid air — The new justice of the supreme court — "Big Four" defeat Argentina in polo — Navy tests use of torpedo airplane — Yankees and Giants meet again in world series. Maran£ella Suggests Money Making Tieups (Continued from page }}) exploitation and publicity to be found in the press sheet. Ideas are furnished for lobby displays, newspaper feature stories on prominent and local men who have risen from rags to riches, unique co- operative cut-outs and street ballyhoos. Altogether exhibitors booking the fea- ture should have no difficulty in securing the necessary local co-operation in put- ting over the picture at a minimum cc>st. CHICAGO Directs New Production For American Releasing Lambert Hillyer is directing "Miles Brewster and The Super-Sex" at the Hollywood Studios for distribution by American Releasing Corporation. The story is by Frank R. Adams and origin- ally appeared in the Cosmopolitan Maga- zine. . The screen adaptation was made by Hillyer and the cast is headed by Robert Gordon, including Tully Marshall, Lydia Knott, Gertrude Claire, Charlotte Pierce and Kenneth Gibson. It is the first of four productions to be made by the Frank R. Adams organization which will be is- sued by American Releasing. partment. This has also been made into an attractive oil painting. Still No. 6. — Suggests a savings bank tie-up. There arc countless other angles for STATEMENT OF THE OWNERSHIP, MAN- AGEMENT, CIRCULATION., ETC., RE- QUIRED BY THE ACT OF CON- GRESS OF AUGUST 24, 1912, Of Exhibitors Herald, published weekly at Chi- cago, Illinois, for October 1, 1922. State of Illinois) ss County of Cook I Before me, a Notary Public in and for the state and county aforesaid, personally appeared Martin J. Quigley, who, having been duly sworn according to law, deposes and says that he is the editor and publisher of the Exhibitors Herald, and that the following is, to the best of his knowledge and belief, a true statement of the ownership, manage- ment (and if a daily paper, the circulation), etc., of the aforesaid publication for the date shown in the above caption, required by the Act of August 24, 1912, embodied in section 443, Postal Laws and Regulations, printed on the reverse of this form, to-wit: 1. That the names and addresses of the pub- lisher, editor, managing editor, and business man- agers are: Publisher — Martin J. Quigley, 417 S. Dearborn Street. Editor — Martin J. Quigley, 417 S. Dearborn Street. Managing Editor— E. S. Clifford. 417 S. Dearborn Street. Business Managers — James Beecroft, George Clifford, 417 S. Dearborn Street. 2. That the owners are: (Give names and ad- dresses of individual owners, or, if a corporation, give its name and the names and addresses of stockholders owning or holding 1 per cent or more of the total amount of stock.) Exhibitors Herald Company, 417 S. Dearborn Street. Martin J. Quigley, 417 S. Dearborn Street. 3. That the known bondholders, mortgagees, and other security holders owning or holding 1 per cent or more of total amount of bonds, mortgages, or other securities are: (If there are none, so state.) — None. 4. That the two paragraphs next above, giving the names of the owners, stockholders, and security holders, if any, contain not only the list of stock- holders and security holders as they appear upon the books of the company but also, in cases where the stockholder or security holder appears upon the books of the company as trustee or in any other fiduciary relation, the name of the person or_ cor- poration for whom such trustee is acting is given; also that the said two paragraphs contain state- ments embracing affiant's full knowledge and belief as to the circumstances and conditions under which stockholders and security holders who do not appear upon the books of the company a* trustees, hold stock and securities in a capacity other than that of a bona fide owner; and this affiant has no reason to believe that any other person, associa- tion, or corporation has any interest direct or in- direct in the said stock, bonds, or other securities than as so stated by him. 5. That the average number of copies of each issue of this publication sold or distributed, through the mails or otherwise, to paid subscribers during the six months preceding the date shown above is. (This information is required from daily publica- tions only.) Martin J. Quigley. Sworn to and subscribed before me this first day of October, 1922. James P. Pxkndergast, Notary Public. fMy commission expires February 8, 1 025.) New Gold wyn Manager With the appointment of Harry Danto to the post of Exchange manager of Goldwyn Pictures, last week, a new name is added to Film Row's list of managers. Mr. Danto was recruited from the ranks of Paramount, having been branch man- ager of the Famous Players-Lasky ex- change in New York. Harry Lorch, former Chicago branch manager, resigned to accept another posi- tion with the Goldwyn company out of the home office. He left on Thursday for New York. CD. Rothacker Talks to First National Salesmen Charles D. Rothacker of the Chicago Rothacker organization addressed First National salesmen of the St. Louis exchange recently at the invitation of Manager Weiss. The talk was given at one of the Sunday morning "pep-fests" in vogue at the branch. Rothacker said that he had seen prints of several early publications on the First National program and told the salesmen "that with the pictures ready for you salesmen this fall and winter you can ring the bell every week." It isn't often a local theatre gets front- page publicity. Therefore, when one does, it's worth mentioning. Last week the Chi- cago Tribune "fell for" a story about a haunted house and also included in the story the proffered services of Miss Gene Dennis, the mind-reader appearing at Barbee's Thea- tre, to solve the mystery. Credit for the stunt must be given Louis Kramer, who framed it for Mr. Barbee. * * * Frederick Jacoby has joined the , Fox sales staff. He is on the road. Jacoby was formerly a salesman for Realart. * * * W. W. Williams, who was with United Artists two years, is now the Goldwyn man- ager at Indianapolis. * * * Irving Mack has packed up his trailers, etc., and moved to 802 South Wabash ave., in with Jack Williams and the Mid-West Supply Company. * * * E. Dawson, formerly with Paramount, is now a United Artists representative at Indianapolis. * * * Miss Margie Kornegar, secretary to Walter L. Hill, Universal's advertising and publicity man, has resigned. * * * Speaking of Mr. Hill, he has just re- turned from Fulton and Molinc, 111., where he put on an extensive campaign for "The Storm." * * * Film Booking offices gave a trade show- ing of "In the Name of the Law" at Aryan Grotto, Oct. 9, with a snappy orchestra ac- companiment. A large crowd turned out. * * * Phil Dun as, First National's star sales- man, was operated upon at Michael Reese- Hospital last Thursday. Reports from the hospital state he is doing nicely. * * * Louis Lakmmle was discussing the ques- tion of retirement with some lilmmen at the Universal office last week, but stated he wasn't ready to take it easy, not yet, because he's always been too active. CHICAGO TRADE EVENTS E. Laemmle Here on Way to Los Angeles Universal Director in Good Health After Severe Illness in Europe Edward Laemmle, Universal director, was in Chicago last week en route tor the West Coast, upon his return from a stay of several months in Europe. He is hale and hearty once more, alter a trying experience abroad, where a nerv- ous breakdown kept him m hospitals in Vienna and Berlin virtually all ot the Mr Laemmle's illness, coupled with the fact that the director was unable to find the right type woman to play the leading role opposite Harry Myers in "Ivanhoe," prompted postponement ot the production and the return of the com- pany to America. Production Not Continuous Discussing European countries as a place of production. Mr. Laemmle pointed out that the American producer going abroad with an American cast is confronted by several uneconomical phases. "It is almost impossible, he de- clared, "to start production of a picture and keep the company working continu- ously as we do on the coast. After a set has been erected for certain scenes the company is usually forced to remain idle while a new set is being erected. This method, while it works no hardship on a Eurooean cast, most of whom are paid by the day, is an uneconomical proposi- tion for the American producer, whose cast works on a contract basis because of resultant idleness and consequent delay in filming. "Types of players which will appeal to American audiences are also difficult to find." he said. "While American screen players are instructed to portray their roles in a natural manner, European play- ers have an idea that they must 'act' their parts, and their mannerisms, conse- quently are not those to which the American public has been accustomed. On the other hand, production of cos- tume or historical plays is enhanced on the continent through the intimate knowledge of the various periods of his- tory." Will Start Work Mr. Laemmle, who directed the Uni- versal chapter-play, "The Days of Buf- falo Bill." will resume directorial work on a production to be decided upon on his arrival on the coast. He was accom- panied by Martin H. Bendheim. business manager. The party reached Xew York the day following the arrival of President Carl Laemmle. FRANK MANTSKE, the new Chicago manager for American Releasing. Mr. Mantske was manager for the same con- cern at Minneapolis and is rapidly get- ting acquainted with Chicago exhib- itors. Elliott Acquires New Series of Productions For Illinois Territory Clyde E. Elliott announces that he has purchased for Illinois a series of impor- tant productions, the first of which is "How Women Love," starring Betty Blythe, which will be published in this territory about November 5. "I believe the purchase of this series of productions constitutes the largest state right deal consummated in this ter- ritory in some time." says Mr. Elliott. "Miss Blythe has attained such success in the 'Queen of Sheba' and 'Fair Lady' that she is now considered one^ of the foremost stars of the screen." Big Films in Loop To Vie for Business Prominent Attractions Are Set for Opening October 11, 15; Two on 16 It looks like a merry little war in mo- lion picture circles in Chicago's downtown district. No less than five big attractions will be vieing for business in as many Loop theatres during the next few weeks. "Knighthood" at Roosevelt The opening date of "When Knighthood Was In Flower" has been set for October 11, at the Roosevelt, the handsome Bala- ban & Katz theatre opposite Marshall Field Company. "Knighthood" replaced "The Prisoner of Zenda" which was scheduled for several weeks more, but through an arrangement made between Mr. Hearst and Marcus Loew, the Rex Ingram feature was taken off. It will play the Tivoli. Riviera and Central Park theatres of the B. & K. chain, and was doing well at the Roosevelt. The big "Douglas Fairbanks in Robin Hood" spectacle will open on Sunday night, October 15, at Cohan's Grand, at $1.50 top. The city has been well covered with paper and considerable space has been contracted for in all the local papers. This will be the world premiere of this picture. McVickers in Ring "The Old Homestead," an unusually complete version of the Denman Thomp- son play made by Paramount, will be the opening attraction at the new Mc- Vickers theatre in Madison street. This Jones, Linick & Schaefer house will seat 3,500 and is expected to open October 16. "The Kentucky Derby" will have its pre-release at the Randolph theatre, Uni- versal's downtown house, and the Chicago advertises "The Eternal Flame" for Oc- tober 16. "Remembrance," the Goldwyn special, is the attraction at the Chicago theatre, this week. • CHICAGO PERSONALITIES ! • » Moves Near Theatre Chas. J. Schaefer has forsaken the north side and has taken an apartment overlooking Garfield Park, so that he could be near his Garfield theatre on Madison. LA. ROZELLE, the genial manager of • Metro exchange, has been busy re- ceiving the congratulations of his large circle of friends upon his recent marriage. Film Row's most noted bachelor succumbed to Cupid's darts last week. The Herald staff extends best wishes to the happy couple. * * * By the way didja see Jeff Lazarus' ne\» Bennie? * * * And speaking of weddings, we hear that popular Hodkinson salesman Clarence Phillips is to marry Miss Helen Cohen on Oct. 29. More congratulations. Charlie Luxdgrex, another Hodkinson salesman, is also contemplating taking that important step also in November. Must be something in the air around that busy Wabash exchange. * * * Didja ever see a Borsalino hat? Ask Jeff to show you hisn. * * * R. C. Williams, who conducts the Ma- jestic theatre, at Streeter, 111., paid Wabash avenue a visit last week. * * * Walter Altman has joined the sales force of the Clyde E. Elliott Amusement Enterprises. Walt will handle the country- territory. EXHIBITORS HERALD October 21, 1922 Betty Blythe "THE QUEEN OF THE SCREEN" FRESH FROM HER TRIUMPHS IN U THE QUEEN of SHEBA" and "FAIR LADY" WILL APPEAR IN A SERIES OF Four Special Film M asterp i ec e s Bitty Blythe m'How Women love" BETTY BLYTHE —SUPPORTED BY— GLADYS HULETTE JULIA SWAYNE GORDON ROBERT FRASER and CHARLES LANE in HOW WOMEN LOVE FROM IZOLA FORRESTER'S NOVEL "THE DANGEROUS INHERITANCE" 99 ADAPTED BY DOROTHY FARNUM DIRECTED BY KENNETH WEBB PRODUCED BY WHITMAN BENNETT STUDIOS Released Nov. 5th! DISTRIBUTED IN ILLINOIS BY CLYDE E. ELLIOTT Amusement Enterprises CHICAGO 806 So. Wabash Ave. Phone Harrison 9560 Ask Jeff Lazarus where he got that Malacha cane? * * * Ed. Bricketto, the First National sales- man, has shaken the dust, or mud, of Van Buren street and moved out on the North side. Yep he's ensconced on classy Irving Park boulevard, near the lake. * * * That's a nifty polka dot cravat, with scarf pin attached, Jeff's sporting. YVhereja get all the new scenery, Jeff? * * * Howard Deitz, Goldwyn's well known Pufflicist, was seen lunching with Pete Smith one noon last week. Deitz was in town two days. * * * Herman Stern, sales manager for Uni- versal, has arranged another "Professional Night" for the theatrical people and ex- hibitors hereabouts, to take place at 12 mid- night, Thursday, at the Randolph theatre, corner State street and Randolph. "The Kentucky Derby" will be shown. * * * C. M. Simmons, Hodkinson exchange, has placed his short feature "Fun From the Press" the Literary Digest column, in the' New McVicker's theatre. * * * By the way if you enjoy hunting, don't fail to see the Hodkinson short subject taken from "Field and Stream" magazine. * * * Harry M. Berman general manager of sales Film Booking Offices of America, was in town last Friday. * * * Gradwell Sears, once known as a leader of Film Row fashions has laid away his yellow vest with the creme de menthe buttons forever. He can't compete with the new exploitation man at First National — Jeff Lazarus. * * * Joe Hopp is all set for a clean-up the week of Oct. 22 at his Rock Island theatre, where he will play "The Sign of the Rose" with George Beban and his entire company in a personal sketch. * * * Ernie Grohe, the Fox salesman, invited Joe Campbell and some other friends for a ride the other day in his classy sedan, but forgot to take on sufficient supplies. As a result Joe and his pals had to push the darned old bus a mile and a half to the nearest gas station, while Ernie did the steering. * * * John Silha, the little fellow one meets up at the Illinois M. P. T. O. headquarters, is losing weight, and to avoid dropping be- low 300 John now partakes of a 2 :30 lunch of Swiss cheese and rye bread, with Heinz pickles on the side. * * * Joe Hopp didn't go to the Michigan ex- hibitors convention at Flint, Mich. Joe says there's enough legislation, education, registration, and damnation right here to home. * * * Carl Miller, who runs the Elite theatre, up in the classy Waukegan neighborhood, has booked "In the Name of the Law" and for doing so J. A. Sampson pinned a police badge on him. Now he's a full Hedged member of the "In the Name of the Law" force. * * * We have to apologize for printing J. C. deVV'AAL's name wrong last week. The American Releasing auditor spells it "de- Waal" and not DeWall. Frank Thiklan, the Aurora theatre owner, has been discharged from St. Joseph's Hospital where he was treated for a fractured skull, having been struck on the head several weeks ago by a falling stone while in Joliet. GUIDE to CURRENT PICTURES AMERICAN FILM COMPANY State Rights Productions The Marriage Bargain, five reeli, Mary Milei Mister. The Logger! of Hell-Roarin' Mountain, five reels, Helen Holmes, ■ilent Shelby, five reels, with Frank Borzage. AMERICAN RELEASING CORP. Cardigan (Messmore Kendall Prod ), seven reels. Jungle Adventures (Johnson-Exceptional Prod.), five reels. Belle of Alaska (Chester Bennett Prod.), five reels. Daring Danger (Cliff Smith Prod.), five reels. Jan of the Big Snows (Jas. Oliver Curwood Prod.), five reels. The Cradle Buster (Tuttle-Waller Prod.), six reels. Bluebeard Jr. (Jas. Livingston Prod.), five reels. The Lying Truth (Marion Fairfax Prod-), six reels. Sisters (International Film), seven reels. The Hidden Woman (Nanuet Am. Corp.), five reels. My Old Kentucky Home (Pyramid Pictures), seven reels. Man's Law and God's (Finis Fox), six reels. The Three Buckaroos (Fred Balshofer), five reels. The Pillagers (Louis Wm. Chaudet), seven reels. Destiny's Isle (Wm. P. S. Earle), six reels. Shattered Idols, seven reels (Frothingham Prod.) ARROW FILM CORP The Girl from Porcupine, five reels, with Fairs Binney. God's Country and the Law, six reels, Gladys Leslie. Love, Hate and a Woman, six reels. Grace Davison. A Yankee Go Getter, five reels, Neva Gerber. Dangerous Paths, five reels. Neva Gerber. Price of Youth, five reels, Neva Gerber. Ten Nights in a Bar Room, eight reels, John Lowell. The Innocent Cheat, six reels, Roy Stewart. Chain Lightning, five reels, Ann Little. A Motion to Adjourn, six reels, Roy Stewart and Marjorie Daw. Back to Yellow Jacket, six reels, Roy Stewart and Kathleen Kirkham. The Broken Silence, six reels. Zena Keefe. The Splendid Lie, six reels, Grace Davison. The Double-O, five reels. Jack Hoxie. ARTCLASS PICTURES CORP. After Six Days, ten reels. ASSOCIATED EXHIBITORS Distributed through Potke Exchanges Handle with Care, all star cast, five reels. Woman, Wake Up! (Florence Vidor). six reels. Don't Doubt Your Wife (Leah Baird), five reels. Lady Godiva, six reels. Silas Marner, seven reels, All-Star. The Real Adventure, five reels. Florence Vidor. When the Devil Drives, five reels, Leah Baird. Dusk to Dawn, five reels. Florence Vidor. When Husbands Deceive, six reels (A. F. Beck). Grandma's Boy, five reels, Harold Lloyd. Up in the Air About Mary, five reels. All-Star. PLAYGOERS PICTURES, INC. Jan. 15 — Reckless Chances, five reels. Feb. 26 — Hills of Missing Men, six reels. Apr. 2 — Sunshine Harbor, six reels. Apr. 16 — A Pasteboard Crown, six reels. Apr. 23 — Lonesome Corners, five reels. May 7 — Tracks, six reels. The Woman Who Came Back, five reels, Special Cast. The Man She Brought Back, five reels. Face to Face, five reels. Through the Storm, six reels. The Isle of Doubt, six reels. Her Majesty, five reels. ASSOCIATED PHOTOPLAYS, INC. Crossing Trails, five reels, with Pete Morrison. Ghost City, five reels, with Helen Holmes. Too Much Married, five reels, with Mary Ander- son. C. B. C. FILM SALES The Victim, six reels. Bangerous Love, five reel*. Captivating Marv Carstairs, five reel (Norma Talmadge re-issue.) The Heart of the North, five reels, Roy Stewart. Life's Greatest Question, six reels. Roy Stewart. More To Be Pitied, six reels, all-star cast. EQUITY PICTURES Straight From Paris, five reels, with Clara Kim ball Young. Charge It, five reels, with Clara Kimball Young. Where is My Wandering Boy Tonight? six reels, Cullen Landis. What No Man Knows, Clara Kimball Young. The Worldly Madonna. Clara Kimball Young. What's Wrong With the Women, special cast. FAMOUS PLAYERS-LASKY The Crimson Challenge 'Dorothy Dalton), 4,942 feet. The Truthful Liar (Wanda Hawley), 5,243 feet. The Spanish Jade (Robertson Prod.), 5111 feet. Is Matrimony a Failure? (All-Star), 5.612 feet. The Good Provider (Cosmopolitan), 775S feet Beyond the Rocks (Gloria Swanson). 6740 feet. The Wife Trap (U. F. A. Prod.), 5207 feet. The Beauty Shop (Cosmopolitan Prod.). 6536 feet. North of Rio Grande (Holt-Daniels), 4770 feet. The Man from Home (Geo. Fiumaurice) , 6S95 feet. The Ordeal (Agnes Ayres). 5000 feet. The Bachelor Daddy (Thos. Meighan), 6229 feet. Across the Continent, six reels. Wallace Reid. Over the Border, seven reels (Stanlaws-Compson Prod.). The Woman Who Walked Alone, six reels (Mel- ford). Our Leading Citizen, seven reels, Thos. Meighan. The Eyes of the Mummy, four reels. Pola Negri. The Man Unconquerable, six reels, Jack Holt. For the Defense, five reels, Ethel Clayton. The Greatest Truth, six reels. Mia May. South of Suva, five reels, Mary Miles Mihter. Borderland, six reels, Agnes Ayres. The Dictator (Wallace Reid), 5221 feet- The Young Diana (Marion Davies-Cosmo) . 6744 feet. If You Believe It It's So (Thomas Meighan), 6764 feet. The Bonded Woman (Betty Compson). The Top of New York (May McAvoy). 5148 feet. The Loves of Pharaoh (Ernest Lubitsch), 7352 feet. Her Gilded Gage (Gloria Swanson -Sam Wood Prod.). 6229 feet. Nice People (Wm. de Mille Prod ). 6244 feet. Blood and Sand (Rodolph Valentino -Fred Niblo Prod.). 8110 feet. The Valley of Silent Men (Cosmopolitan Prod.), 6541 feet. The Siren Call (Dorothy Dal'on-Irvin Willat Prod.). 541" feet. While Satan Sleeps (Jack Holt). 6069 feet. Manslaughter (Cecil B. DeMille Prod.). FIRST NATIONAL Polly of the Follies, with Constance Talmadge. Her Mad Bargain, with Anita Stewart. Woman's Side, with Katherine MacDonald. Love's Redemption, with Norma Talmadge. The Beautiful Liar, with Katherine MacDonald. The Song of Life, seven reels Qobn M. Stahl Pro.). Kindred of the Dust (R. A. Walsh Pro.). The Rosary (Special Selig-Rork Pro.). The Barnstormer, with Charles Ray. Red Hot Romance, six reels (Emerson-Loos). Penrod, eight reels. Wesley Barry. The Cave Girl, five reels. The Lotus Eater, seven reels, John Barrymore. Caberia, nine reels. Special. My Boy, five reels, Jackie Coogan. The Seventh Day, six reels. Richard Barthelmess. A Question of Honor, six reels, Anita Stewart. Gas. Oil and Water, five reels, Charles Ray. Smilin' Through, eight reels. Norma Talmadge. The Infidel, six reels. Katherine MacDonald. The Woman He Married, seven reels, Anita Stewart. The Deuce of Spades, six reels, Charles Ray. The Primitive Lover, six reels, Constance Tal- madge. The Half-Breed (Morosco). 5.484 feet Slippy McGee (Morosco), six reels. Smudge (Charles Ray), five reels. Crossroads of New York (Mack Sennett), six reels. Domestic Relations (Katherine MacDonald), five reels. Rose O' the Sea (Anita Stewart), seven reels. Sonny (Richard Barthelmess), seven reels. One Clear Call (John M. Stahl). eight reels. Fools First (Marshall Neilan), six reels. The Masquerader (Guy Bates Post), eight reels. Hurricane's Gal (Dorothy Phillips), eight reels. FOX FILM CORPORATION FOX SPECIALS The Fast Mail. 4880 feet. Silver Wings, 8271 feet. Monte Cristo. 9828 feet. A Fool There Was, 6604 feet. Nero, 112500 feet. Lights of New York. A Little Child Shall Lead Them, 8361 feet. My Friend, the Devil, 9555 feet. WILLIAM FAR X CM IERIII A Stage Romance. 6,416 feet. Shackles of Gold, five reels. Moonshine Valley, 5679 feet. TOM MIX SERIES Chasing the Moon, five reels. Up and Going, five reels. The Fighting Streak, five reels. Just Tony, 5242 feet. Do or Dare. WILLIAM RUSSELL BERI1I Strergth of the Pines, five reels. Money to Burn, five reels. The Crusader, 4780 feet. SHIRLEY MASON SERIB8 Ragged Heiress, five reels. Very Truly Yours, five reels. The New Teacher, 4433 feet. Youth Must Have Love, 4368 feet. DISTIX FARNUM SERIES The Primal Law, five reels. The Devil Within, six reels. Iron to Gold, five reels. Oathbound, 4468 feet. Yosemite Trail. CHARLES JOXES SERIES Riding with Death, five reels. Pardon My Nerve, five reels. Western Speed, five reels. West of Chicago, 4694 feet. JOHN GILBERT SERIES Gleam o' Dawn. 4,178 feet. Arabian Love. 4440 feet. Honor First, 5075 feet. In Calvert's Valley. 20TH CENTURY BRAND Whatever She Wants. (Eileen Percy). Smiles Are Trump (Maurice Flynn), five reels. Extra! Extra! (Walker-Murphy), five reels. 98 EXHIBITORS HERALD October 21, 1922 GOLDWYN PICTURES CORP. The Night Rose, six reels. (Leroy Scott.) Be My Wife, five reels. Max Liuder. Doubling for Romeo, six reels. Theodora, special cast, eight reels. The Glorious Fool, six reels. Man with Two Mothers, five reels, Mary Alden. His Back Against the Wall, five reels, Raymond Hatton. Watch Your Step, six reels. Grand Larceny, six reels. Watch Your Step, five reels, Landis and Patsy Miller. Come On Over, six reels. Colleen Moore. All's Fair in Love, six reels, Betty Compson. Head Over Heels, five reels. Mabel Nortnand. When Romance Rides, six reels (Benj. Hampton). GRAPHIC FILM CORP. Thou Shalt Not Love, six reels, All-Star Cast. The Fountain of Youth, six reels. All-Star Cast. Wildnese of Youth, six reels, Virginia Pearson. W. W HODKINSON CORP. BUNCO FILM COMPANY Lavesder and Old Lace, six reels, Marguerite Snow. At the Sign of the Jack o' Lantern, six reels, sill star cast . The Veiled Woman, six reels, Marguerite Snow. ZANE GREY PICTURES, INC The Mysterious Rider, six reels, Claire Adams- Robert McKrm. BENJAMIN B. HAMPTON PRODUCTIONS A Certain Rich Man, six reels, Claire Adams. Heart's Haven, six reels. Claire Adams. The Grey Dawn, six reels, Claire Adams. HUGO HALLI.N PBODUCTION9 East Lynne, seven reels, with All Star Cast. The Journey'» End. All Star Cast. Jane Eyre seven reels. Mabel Ballin. Other Women's Clothes, six reels, Mabel Ballin and Ravmond Bloomer. Married People, six reels, Mabel Ballin. WABD LASCELLE PRODUCTIONS Rip Van Winkle, seven reels. Thomas Jefferson. WINNIPEG PRODUCTIONS, INC. God's Crucible, six reels. Gaston Glass. Cameron of the Royal Mounted, six reels, Gaston Glass and Vivienne Osborn. HOI.TRE PRODUCTIONS French Heels, six reels. Irene Castle. No Trespassing, six reels, Irene Castle. T1LFORD CINEMA STUDIOS Slim Shoulders, six reels. Irene Castle. BERG-KAHLERT PRODUCTIONS Free Air, six reels, Marjorie Seaman. JANS PICTURES, INC. Wings of Pride, five reels Man and Woman, five reels, with Diana Allen. The Amazing Lovers, five reels, with Diana Allen. METRO PICTURES CORPORATION METRO SPECIALS an. 2— Turn to the Right. Rex Ingram Special, an. a— Fourteenth Lover, six reels, Viola Dana, an. 23— Little Eva Ascends, six reels, Gareth Hughes. Feb 6— The Golden Gift, six reels, Alice Lake. Feb. 20— The Right That Failed, six reels, Bert Lytell Mar. 6 — Glass Houses, six reels, Viola Dana. Apr. 3 — Kisses, six reels, Alice Lake. Apr. 17— The Face Between, six reels. Ber« Lytell. May 1 — Seeing'* Believing, six reels, Viola Dana. NAZIMOVA PROaWCTIONS Madame Peacock, seven reels, with Nazimova Billions, six reels, with Nazimova Camille. six reels with Nazimova TIFFANY PRODUCTIONS Peacock Alley, eight reels, Mae Murray. Fascination, eight reels, Mae Murray. NATIONAL EXCHANGES. INC. Welcome Children, five reels. Elsie Albert. Shadows of the West, five reels, Hedda Nova. The Lotus Blossom, six reels. Tully Marshall. PATHE EXCHANGE. INC. JESSE D. HAMiTON PRODUCTIONS Half a Chance, seven reels, with Mahlon Hamil ton. Her Unwilling Hasband, five reels, with Blanche Sweet Dice of Destiny, five reela. with H B Warner. That Girl Montana, five reels, with Blanche Sweet. When We Were Twenty one five reela, with H 8 Warner ROBT. BRUNTON PRODUCTIONS The Devil to Pay, six reels, with Fritzi Brunette and Roy Stewart. GEORGE B. SEITZ, INC. Rogues and Romance, six reels, with Geo. B. Setu and June Caprice. FEDERAL PHOTOPLAYS, INC. The Heart Line, six reels. (Arthur F, Beck Prod.) The Power Within, six reels. (Achievement Films.) Nanook of the North, six reels (Freres). PACIFIC FILM CO. The Call from the Wild. The Fatal 30. The Able Minded Lady. The Girl from Rocky Point. The Forest King. PRODUCERS SECURITY CORP. When Dawn Came, six reels. Diane of Star Hollow, six reels. The Right Way, eight reels. The Soul of Man. seven reels. Squire Phinn, five reels. Welcome to Our City, five reels. Mr. Bingle, five reels. Mr. Potter of Texas, six reels. Trail of the Law. five reels. The Man Who Paid, five reels. Irving Cummings Series, two reels. Cissy Fitzgerald Series, 2 reels. FILM BOOKING OFFICES The Call of Home, six reels (L. J. Gasnier Prod). Beyond the Rainbow, six reels, L. J. Gasmer Prod. Boy Crazy, six reels. Doris May. The Vermilion Pencil, six reels, Sessue Hayakawa. The Bigamist, six reels, special cast. Queen O' the Turf, five reels, special cast. The First Woman, five reels, Mildred Harris. Gay and Devilish, five reels, Doris May. Sheik of Araby, six reels, H. B. Warner revival. The Glory of Clementina, six reels, Pauline Fred- erick. The Son of the Wolf, five reels (Norman Dawn Prod.). The Fatal Marriage, five reels (Gish-Reid reissue). The Understudy, five reels Doris May. Colleen of the Pines (Chester Bennett Prod.). My Dad, six reels, with Johnnie Walker. Up and at 'Em five reels. Doris May. In the Name of the Law, six reels, special cast. The Kick Back, six reels, Harry Carey. RUSSELL PRODUCTIONS Shadows of Conscience, seven reels, Russell Simp- son. SECOND NATIONAL PICTURES David and Jonathan, 4,800 feet Her Story, 5,000 feet The Night Riders, 5,000 feet Brenda's Heritage, 5,000 feet LEWIS J. SELZNICK ENTERPRISES ELAINE HAMMERSTEIN STAR SERIES Why Announce Your Marriage t five reela. Reckless Youth, five reels. Evidence, five reels. EUGENE O'BRIEN STAR SERIES Chivalrous Charlie, five reels. The Prophet's Paradise, five reels. Channing of the Northwest, five reels. John Smith five reels. CONWAY TEARLE STAB SEHIKS Bucking the Tiger five reels The Fighter, five reels. After Midnight The Man of Stone, five reels. A Wide Open Town, five reela. The Referee, five reela. SPECIAL PRODUCTIONS The Ruad of Ambition, six reels, with Conws> Tearle. The Sin That Was His. six reela. with Wllliar Favrraham Red i six reela s Ralph Incc Special Who Am I? (All Star Cast.) Conceit (All Stat Cast.) » Man'« Home f All Star Ttat.) Reported Missing, seven reels. UNITED ARTISTS CORPORATION Dream Street, nine reels (D. W. Griffith). Through the Back Door, seven reels, Mary Pick- ford. Carnival, six reels (Harley Knoles production). Way Down East, eleven reels (D. W. Griffith). Disraeli, seven reels, George Arliss. I Accuse, eight reels (Abel Gance production). Iron Trail, seven reels (Rex Beach). Little Lord Fauntleroy, ten reels, Mary Pickford. The Three Musketeers, twelve reels, Donglas Fair- banks. A Doll's House, seven reels, Nazimova, The Ruling Passion, seven reels, George Arliss. Fair Lady, seven reels (Rex Beach). Orphans of the Storm, twelve reels (D. W. Grif- fith). The Three Must-Get-Theres, three reels, Max Lin- der. UNIVERSAL ATTRACTIONS Tracked to Earth, five reels, Frank Mayo. The Wise Kid, five reels, Gladys Walton. The Dangerous Little Demon, five reels. Marie Prevost. The Bear Cat, five reels, Hoot Gibson. The Man Under Cover, fie reels, Herbert Raw- linson. A Wonderful Wife, five reels. Miss du Pont. The Man Who Married His Own Wife, five reela, Frank Mayo. Second Hand Rose, five reels, Gladys Walton. Kissed, five reels, Marie Prevost Step on It. five reels. Hoot Gibson. The Black Bag, five reels, Herbert Rawlinson. Out of the Silent North, five reels Frank Mayo. Her Night of Nights, five reels, Marie Prevost The Trouper, five reels Gladys Walton. Trimmed five reels, Hoot Gibson. Afraid To Fight, five reels, Frank Mayo. The Married Flapper, five reels. Marie Prevost The Top o' the Morning, five reels, Gladys Walton. The Galloping Kid, five reels, Hoot Gibson. Caught Bluffing, five reels, Frank Mayo. Confidence, five reels, Herbert Rawlinson. UNIVERSAL- JEWEL PRODUCTIONS Conflict, six reels, Prisrilla Dean. The Fox. seven ree*ls Harrv < arev Wild Honey, six reels, Priscilla Dean. Foolish Wives, 10 reels, Erich von Stroheim. Man to Man, six reels, Harrv Carey. The Trap, seven reels, Lon Chaney The Storm, eight reels. House Peters. Human Hearts, eight reels, House Peters. Under Two Flags, seven reels, Priscilla Dean. VITAGRAPH EARLE WILLIAMS PRODUCTION! T.uckv Carson, five reels The Man from Downing Street, five reels. Restless Souls, five reels. CORINNB GRIFFITH PRODUCTIONS Received Payment, five reels. Island Wives, five reels. A Virgin's Sacrifice, five reels. Divorce Coupons, five reels. ALICE CALHOIN PRODUCTIONS The Rainbow five reels. The Little Minister six reels. The Angel of Crooked Street, five reels. The Girl in His Room, five reels. A Girl's Desire, five reels. WILLIAM DUNCAN No Defense, five reels The Silent Vow, five reels. VITAGBAPH SUPER-FEATURES Gypsy Passion, six reels. The Sheik's Wife, six reels. Too Much Business, seven reels. My Wild Irish Rose, seven reels. The Ladder Jinx, six reels. The Ninety and Nine, seven reels. WARNER PICTURES Ashamed of Parents, all-star cast, six reels. Parted Curtains, Henry B. Walthall and Mary Alden. six reels. A Dangerous Adventure, Grace Darmond, seven reels. RaRs to Riches, Wesley Barry, seven reels. Little Heroes of the Street, Wesley Barry, seven reels. Brass. Main Street. The Beautiful and Damned. Little Church Around the Corner. WESTERN PICTURES CORP. Honeymoon Ranch, five reels, Allene Ray. West of the Rio Grande, five reela, Allene Ray. Partners of the Sunset, five reels, Allene Ray. Lady Luck, five reels. Allene Ray. Douglas Fairbanks in Robin Hood" — Page 43 FUN MAKERS WATCH TRADE PAPERS FOR, IMPORTANT ANNOUNCEMENT LUPINO LANE in, THE REPORTER. and THE PIRATE CLYDE COOK tn THE ESKIMO and HIGH AND DRY AL ST JOHN. allVet and THE CITY CHAP WILLIAM FOX SUNSHINE COMEDIES RELEASED EVERY OTHER WEEK. MUTT L> < ! GO* 1" y n O XV. No. 18 Entered as second-class matter, August *>, 1917. at the Post Office at Chicago III., under the Act of March tin. Ask Laemmle Foolish Wives PRISCILLA DEAN in Under Two Flags The Storm White Tiger Human Hearts The Flame of Life he knows The Kentucky Derby Abysmal Brute The Flirt Merry Go Round Hunchback of LON CHANEY Notre Dame in with Bitter Sweet LON CHANEY By All Means Be sure to fet your copy of the UNIVERSAL WEEKLY tfa.wNov.4ft', °Jke - it contains a special colored, 8 page section devoted to your Advertising, Exploitation and Publicity of IN ROUNDS *"foun£ Kingf Cole *He Raised Kane" "The Chickasha BoneGusher •When Kane Met Abel" wStri ke Father,Stri ke Son "Joan of Newark' Presented bt] Carl Laemmle with" Original Cast headed bi] REGINALD D N MY and including HAY DEN STEVENSON Directed bq Harri) Pollard From the famous Collier's Weekly, stories bu, Ii.CWitwer UNIVERSAL JEWEL SERIES Mary pickford in "Jess of the Storm Country 3rom the novel by Cjrace Miller White J3y arrangement arith Odolph Zulcor Direction by (John X Robertson Photography by Charier Rosher The Picture 50,000,000 Are Waiting to See Mary Pickford with her famous curls in a new 1922 version of her greatest early screen tri- umph, "Tess of the Storm Country," a portrayal that lifted this supreme artiste to the very peak of popular approval. Mary Pickford as a girl again — as the lovable Tess who has brought glad tears and joyous smiles to millions. Mary Pickford in rags and tatters and rubber boots — but always smiling her impish child smile, always shaking her golden curls. Book This Picture Early for Your Share of the 50,000,000 Qeleased by UNITED ARTUTJ" CORPORATION MARY PICKTORO DOUGLAJ- TAittDANKJ- CUAI3LIC CHAPLIN D. GRirriTH UIOAM AQRAMjT PnE-HDGNT Cut Your Losses — Measure Your Profits With Charles Ray and "A Tailor Made Man," by all odds the biggest and best Charles Ray production. A tremendous box-office success that has made big money wher- ever shown, and that will make big money for you. Every exhibitor needs " A Tailor Made Man " — not just because it is a box-office certainty, but because it pleases every class of patron, builds theatre prestige and makes new business. Grthui' S Kane presen ts Charles Rau in A Tailor Made Man fby Marry (James Smith Qs produced by Cohan and Morris in the United States of Omerica Direction ~ (Joseph de Qrasse X 0 Released by UNITED ARTISTS CORPORATION MAriY p:cie press an,ol pvJolio omen, croi^d about her men, foil I at her feet the e£irl oho/e U£c vs innocent a,ndvnsta,ined u unknown aW ignored/ M Jul IGHTY MILLION M.TOON ctghty mil, won, People buy one uvtivhcd ArlD FORTY Ml UUlOYh PAPCRS A DAY TO feCAt) thc latcjt yen JATion, ^ycAnuAt^ NOTOmeTY IJ T14C BRCAKFA5T FGOD^WATloa NOTORtCTY in THC HCAbUNCT not orActy in convcrzmTiofi and l^ov WiUfUc^ k^J1 (Z^iverktkem? NQTomeTY otv thc ycfteen^ £i#Mty -million human beings devouring Hotoriety as tlxeir daily diet i^ilt m&ke Sightx/ million picture patrorib ^hoijiJI ^Flock to see v^hat tlaey read and taffe JLbout expressed orvtfoe screen by ihe Joretnost irtdependenl director of the WiLL MGH'S PHOTODRAMA ij- available for territorial purchase from? thc LLAWRGNCE WEBER ^ BOBBY NORTH 1 6 o o B^r oa, d Wa.\^ New York- Gvlvtf Foreign Rights Controlled by Apollo Trading Corp., 1600 Broadway, N. Y. C. A ALBERT E SMUH „T.rv.., ^fe. DEARIE WILLIAMSM I. AND ^ RODOLPH VALENTINO ^ ^ A ROGUES ROMANCE DIRECTED Br JAMES YOUNG AV1TAGRAPH picture ADOLPH ZUKOR PRESENTS On TWe High Seas WITH DOROTHY DALTON and JACK HOLT The Most Unusual Sea Story Ever Filmed! "On The High Seas" has gone across like a tidal wave. Everywhere it has been proclaimed a knockout. The New York critics said: "The most remarkable sea scenes ever filmed." — New York Herald. "Story is clean, dramatic, with a novel ending." — New York Telegraph. "Storm scenes wonderful; story interesting and human." — New York Tribune. "Production is excellent; fire and storm scenes are thrilling."— New York American. By Edward Sheldon Scenario by E. Magnus Ingleton AN IRVIN W1LLAT PRODUCTION This ad vertisement is made from the four- column cut that you can get at your ex- change. (X (paramount Qidiwe PARAMOUNTS 7922 PROMISE ^as performed I Last May Paramount announced to exhibitors its ramous 41." And hundreds of exhibitors booked their Paramount xtures on the advance announcement. What a demonstration of the power of Faith! And how has that faith been rewarded? Starting with the very first of the now famous 41, Para- ount's promise has been performed. Think of "Blood and Sand," of "Manslaughter," "The Id Homestead," "To Have and To Hold," "Clarence." )ace is too limited to remind you of them all, but a few ;e pictured here. Paramount's Famous 41 have proved the lions of the :ason ! These pictures were booked on faith. That faith has en justified. Faith in Paramount will continue to reap rewards. The hibitor who shows Paramount Pictures is the one who is eping faith with his patrons. And keeping faith with your patrons pays. Mf4 r«*w mi Frank Co"* S \\ FAMOUS PLAYERS - LASKY CORPORATION ADOLPh ZUIVOR. Pwtfent 3 .a**"!. ™ ^ If it's a Paramount Picture it's the best show in town This Advertisement, with different uording, appears in the Ladies' Home Jovrnil in December. With unique advertising accessories which helped draw WARNER, SCREEN Shou/ing at the CAPITOL THEATRE Week of 5ept, 24th "MAC/ TO with WE/LEY A Harrtt Rapf rSur nation-wide adver- X Lining campaign, backed { up by our attractive ad- vertising novelties, is but another assurance that we are constantly and earnest- ly Jtriving to help you, Mr. Exhibitor to derive the maximum box-office re Jul t s when you book a Warner Brothers picture. Our policy ij dedicated to exhibitor co-operation. tremendous crowds to the Capitol Jheatre, NY to see BROTHER/ C LA/SIC EICHI/' BARRY Production Lever in the history oP Broadway were so many merchants eager to use these co-operative cut-outs for display in their win- dows. They are in Five 5trifeing colors, size 5 x 12,, with an ea^el on back^, and they are Jo constructed that the merchant shares in the value oP the advertis- ing. You will Find that the merchants will be more, than anxious to use them, : A WARNER BROS. SCREEN CLASSIC Showing at the. CAPITOL THEATRE Week, oP Sept 24ih Qn attractive advertising novelty TWENTY IN IVIRY IB * « »'(B .»»lfc |H ♦ * -* is? a s sssa Four colored, door-fcnob hanger with string attached, 5ize 4 x(o m m WARNER BROTHERS SCR^TCN CLASSIC featun i r*j mum We kept our word with "In the Name of the Law." Its epoch-making campaign is a shinir monument to the showmanship of F. B. O. But WE SOLEMNLY PROMISE AND PREDIC that even "IN THE NAME OF THE LAW" wi'l have to BOW to this latest and greatest < exploitation attractions conceived and created by the wizardry of Mr. Emory Johnson. fIoJ film booking offices Keep Your Eye on Note: The time to insure your getting thistu i! THE NAME OF WE LAW 5> Never before has a motion picture embraced such astounding exploitation possibilities. Thou- sands of fire chiefs, hundreds of thousands of firemen, and millions of their friends will hurl them- selves into a campaign of showmanship that will put to shame anything ever attempted since Mr. Barnum shouted his first ballyhoo. The time to ask for this picture is NOW — Speak to your nearest F. B. O. Exchange. OF AMERICA, Inc. ritnop-up is now — speak for reservation immediately Home Office 723 Seventh Ave. Exchanges Everywhere 1923 belongs to F.B.O. Irving Cummings Presents LON CHANEY in 1 Supported by an all star cast, including EDITH ROBERTS JACK MULHALl! | NOAH BEERY — DEWITT JENNINGS ^ RALPH LEWIS WILFRED LUCAS KATE PRICE OLpowerful drama of a fathers sacrifice** Distributed by WESTERN PICTURES EXPLOITATION CO. IRVING M. LESSER MIKE ROSENBERG I in « State Theatre Bldg. NI.W M)KK. N. Y. 552X Santa Monica Itlvd. Hollywood, CaL r,- These Bookings Establish the Quality of This Stupendous Production "FLESH AND BLOOD" Among the Best Theatres Everywhere — Chicago Chicago Tivoli Riviera Howard ' Avon, Decatur, 111. Loew's Indianapolis Rialto, Milwaukee California, Los Angeles Strand, San Francisco Moore's Rialto, Washington Entire U. B. O. Circuit, New York Loew Circuit, New York Poli Circuit, Pennsylvania Modern & Beacon, Boston Lynch Enterprises, entire South Rialto, Atlanta, Ga. Strand, Birmingham, Ala. Old Mill, Dallas, Tex. Palace, El Paso, Tes. A. H. Blank Circuit, Des Moines, Iowa and Nebraska Liberty, Sacramento, Calif. Liberty, Stockton, Calif. Liberty, Seattle Majestic, Portland Mission, Santa Barbara, Calif. Rialto Theatre, Long Beach, Calif. Rialto Toeatre, San Diego, Calif. Bijou, Green Bay Menominee, Menominee, Mich. Temple, Sault Ste. Marie Keith's Providence, R. I. Graphic, Bangor, Me. Majestic, Hartford, Conn. Regent, So. Norwalk, Conn. Plaza, Salem, Mass. Capitol, Lynn, Mass. Strand, Lawrence, Mass. Strand, Lowell, Mass. Bijou, Ventnor, Atlantic City Capital, Atlantic City Carman, Philadelphia Germantown, Philadelphia Astor, Philadelphia Alhambra, Canton, Ohio Hippodrome, Youngstown, Ohio Waldorf, Akron, Ohio You can obtain Lon Chaney in "Flesh and Blood" from these foremost Exchanges Commonwealth Film Corp First National Eastern Feature Film Corp Standard Film Service Co . Midwest Distributing Co Enterprise Distributing Co 4 t 4 4 New York Chicago Boston Cleveland . Milwaukee . Atlanta Dallas . New Orleans . Oklahoma City St. Louis Kansas City Enterprise Distributing Co Omaha De Luxe Feature Film Co Seattle H. Lieber Co Indianapolis All Star Feature Distributors Los Angeles " " " " San Francisco Strand Film Service Wash, D. C. Standard Film Service Cincinnati Detroit Federated Film Exchange Pittsburgh Nu-Art Pictures Corp Buffalo 20th Century Film Corp Philadelphia Foreign Distributor David P. Howells State Rights Exchanges are seldom offered a production ideally suited to their needs Such an attraction may be recognized by: A bcx-office title that combines seat-selling power with exploitation possibilities. A fast-moving, true-to-life story that begins like a squall at sea and ends like a tornado. A dainty, sympathetic star whom the girls will like and the boys will love — A well-balanced cast, striving with each other to contribute to the picture rather than to "steal the lens." A line of dynamic, colorful posters that definitely promise entertainment — THAT'S AN HONEST DESCRIPTION OF Marjorie Payne in "BEWARE OF THE LAW!" The Picture with a Wallop Like An Officer's Club IT WILL MAKE MONEY FOR EVERYBODY WHO TOUCHES IT STATE RIGHTS EXCHANGES Wire — Write — Radio JAWITZ PICTURES CORPORATION 729 Seventh Avenue Bryant 9444 New York City "Heart Appeal— Thrills— Dynamic Action!" Read what the San Francisco critics say of -San Francisco Call R. A. WALSH'S o ■3 The San Francisco Newspapers Say:- A RARE TREAT "The thousands who loved and wept with Little Nan of the Sawdust pile in Peter B. Kyne's story have a rare treat before them in the picture. It isn't often that one finds a film play that sweeps forward with the spontaneity of dramatic action and thrill of events as does this one. The heart appeal, the force, the dynamic action, the thrilling episodes, the beautiful photography all go to make this production one of maximum entertainment and bring it to a high water mark in photoplay endeavor. An exceptional- ly strong cast."- — The San Francisco Call. PICTURE IS REMARKABLE "A remarkable picturization, and one of the big ones. Miriam Cooper's work is exceptional. The story is entertaining in every detail and very thrilling." — The San Francisco Examiner. HUMAN AND LIKEABLE "A well made and effective photo- play. The characters are human and likeable and Miriam Cooper is wistfully sweet." — The San Francisco Chronicle. with MIRIAM COOPER Directed by R. A. Walsh; Scenario by J. T. O'Donohoe; Photography by Lyman Broening and Charles Vanenger; Art Director, Wm. Menzies A FIRST NATIONAL ATTRACTION The Critics It Read what the New York Papers say of pictur now playing to big success at the NewY orkStrarii " In ' The Bond Boy ' Richard Barthelmess igain enriches the screen. One indelible im- pression that stands out is the scene show- ing young Joe Newbolt wrongly condemned to death for murder, watching the shadow of the rope on the gallows swinging through the moonlight on his cell wall like the pendulum of destiny. It is a superb natural effect and one which alone could justify any picture for existing. Henry King, the director, could rest on his laurels after con- trolling this scene." — New York Herald. " All the advantages of the screen are undeniably attained in ' The Bond Boy.' The picture has everything in its favor — Richard Barthelmess, discriminate direction, emo- tional appeal and an entire lack of bromidic banality." — New York American. " Henry King, as director, has made many genuine motion pictures, and Richard Barthelmess, as the poor country boy who is bound out to an old skinflint and later accused of his murder, is true to his part." — New York Times. " Richard Barthelmess scores again. ' The Bond Boy ' is without question one of the finest motion pictures produced in many moons. It is the finest kind of drama. There are touches of deep pathos, expertly acted A swinging noose behind him! Bloodhounds bay- ing in pursuit! And he on his knees to the girl whose honor he saved — asking now that she save him! 4 Ik scenes that tug at the heartstrings and ju enough of a let up in bits of comedy relieve the tenseness of the excellent stor A decided credit to all concerned in its ma ing. There have been very few pictur made that can compare with it, and th should go over to one of the biggest hits the history of the screen. No one who a preciates real drama, a story that is of re life and acting that is real can afford to mi seeing this feature film. It cannot be recor mended too highly. Richard Barthelme has never done finer acting." — New Yo Morning Telegraph. " Richard Barthelmess is a young act from whom much is always expected on t screen. Yet the most ardent among his a mirers must have been surprised yesterd by the excellence of his interpretation of t role of the bond boy. If it were men written that this is the finest work Richa Barthelmess has ever done the stateme would be the truth, but far from the whe truth. The actor revealed unguessed dept of sincerity and understanding and an abili to portray emotion that was astounding." New York Evening Journal. " That excellent alliance, Richard Barthi mess, the star, and Henry King, the direct( has outdone itself with the production ' The Bond Boy.' It cannot be told as < fectively as Director King has pictured or as Barthelmess acted it. These two kn( how to express a thought or an id graphically and they have the power to ma a motion picture a vivid, real and actua fascinating thing." — New York Event Telegram. " Director Henry King has kept one mt of his Southern stories on a very high le' and Barthelmess again gives a performar that entitles him to a place among the sere stars who hold the altitude record for lo acting." — New York Sun. " ' The Bond Boy ' is another ' Tol'a David.' The big scene comes when j makes his escape from prison and is pursi by villagers and bloodhounds. If you do, grip your seat and pray for the success that unhappy youngster you are a pre hardened sort of film fan." — New Y< Evening Globe. " Richard Barthelmess is stepping gra> ally upward with each succeeding picti We think Barthelmess in ' The Bond B< ' has reached heights that even he did dream of." — New York Evening World. Directed by Henry King Adapted by Charles E. Whittaker from the story |r (ieorge W. Ogden; Photographed by Roy Overbau: : Kdited by Duncan Mansfield; Art Director, Chais O. Seessel. Inspiration Pictures, Inc. Charles Duell, President , presents RICHARD ■n The BARTHELME// Bond Boy " Barthelmess' Best A National Advertising Campaign That Means Money for You at the Box Office nk of it! National ad- v< rising to back a fore- mst screen star in Big ie pictures. "Our Dick" hi made good! He's go- in stronger with every pi:ure. You should put ni over Big. His pictures ar worth it. Tie up NOW wii this Richard Bar thel- mis nation-wide cam- pa ;n in the Saturday E ;ning Post and other mliums, reaching 10,000,- 0(1 persons, by informing ytr patrons he is coming to your theatre. Quick! Lie up with the real rwmen, the live wire ex- hi tors. Try to book "le Bond Boy" for the bit show date you can ge For "The Bond Boy" is igger even than "Tol'- ab: David." Bring busi- aes back with a bang and at he same time pave the Wir for future Box Office u :esses with coming Bi thelmess attractions. ry one is an Honest-to- jraa Ubcrr* To the left are the names of prominent theatres cooperating in the Clean and Better Picture movement by participating in w The Bond Bfjr's** country -wide premiere, beginning October Qth. Save a day or an evening to attend. And take ail the family — alii INSPIRATION PICTURES, Inc. 565 Fifth Avenue, New York City CHAS. H. DUELL. JR, fro. )*tributed by Associated First National Pictures, Inc. World Righ One of the Few Screen Masterpieces!" That's what the St. Paul Daily News says in its editorial col- umns. But read the whole edi- torial— Now and then amidst a multitude of mediocrity comes a motion picture destined to live. On the capable shoul- ders of Guy Bates Post rested the re- sponsibility of recording on film the story of "The Masquerader," and the result is a picture which stands so high above the feeble efforts of young men with beautiful profiles and engaging smiles that a comparison is ridiculous. The qualities of "The Masquerader" as a story are known. Mr. Post, play- ing a dual role, acts as only a real artist can. His exhibition is the finest seen on a St. Paul screen for a long time. Pictorially the picture measures up to the excellence of its other qualities There is nothing to detract from its absorbing interest. "The Masque- rader" will undoubtedly be recognizee as one of the few masterpieces of th( screen. From the famous novel by {Catherine Ceci Thurston and the play by John Hunte Booth. Directed by James Young A First National Attraction Richard Walton Tully's Big Picture That Is Making New Records Everywhere Motion Picture Week By MARTIN VARIOUS companies and various individual interests in the industry have had their "Weeks," their specially designated periods dur- ing which intensive campaigns were carried on to sell something to some other branch of the industry. It is, therefore, quite appropriate that the industry itself should have a "Week." Fortu- nately, this is promised in an enterprise which has just been undertaken by the Hays organiza- tion in conjunction with the Associated Motion Picture Advertisers. During the recent years in which the pic- ture industry has developed to its present pro- portions the personnel of the business has been so busy with its individual problems and neces- sities that it has no time for selling pictures in the abstract to the public: on the contrary, it has diligently sought to sell its individual prod- uct to the trade and to the public and has found that job quite enough. THE time is not only here now but has been here for sometime when the industry as a whole must see to a selling campaign in which pictures in the abstract and the personnel of the industry would be "re-sold" to the public. We do not mean that this work must be commenced from the bottom up but we do mean that through argument and explanation the demand for picture entertainment must be justified and also increased in every legitimate manner. This is in line with an effort which this pub- lication has frequently urged. A few months ago in an editorial entitled, "Printers' Ink For Pictures," we pointed out the necessity and the advantage of going before the public with a graphic story of what the industry actually is and what its product means. Mr. Will H. Hays has wisely sought the cooperation of the Associated Motion Picture Advertisers in the enterprise which is to be known as "Motion Picture Week." In that or- ganization there are brains and experience J. QUIGLEY which can produce great results for the whole industry in the type of effort that is to be under- taken. The publicity and advertising men of the business are largely the spokesmen of the in- dustry in so far as the daily messages that are brought before the public and which, day in and day out, do much toward fixing the public's idea of the industry, its personnel and its product. While Mr. Hays is steering this campaign he would do well to look beyond this particular effort and use his influence to see that the pub- licity and advertising men of the business are permitted in their daily routine to do those things and to avoid those things which would make for a better understanding of the industry by the public. V\7E cannot believe that men practiced in mat- * ™ ters of publicity and advertising, as are the members of the A. M. P. A., would willingly do some of the things that are being done right along. In fact, we know that the higher execu- tives of many of the companies frequently in- sist upon things which will not stand the test of best practice and experience. Some of our leading executives do not un- derstand why they should be made the target of jibes of the press and the public, yet they have caused themselves to be placed on insecure pedestals of extravagant boast and flattering compliment, which is a certain means of encour- aging just what they now seek to avoid. The industry cannot establish itself as "grown-up" in the minds of the public when many of its lead- ing executives permit or insist that everywhere they go they be "circussed" like, perhaps, P. T. Barnum's Jumbo. Motion Picture Week, to obtain the most for the present and the future of the industry, should usher in a new day with respect to the manner and speech of the business before the public. The first thing to do is to demonstrate that the industry itself is convinced of its own dig- nity, importance and stability. 38 EXHIBITORS HERALD October 28, 1922 jWARTIN J. QUIGLEY PUBLISHER/ EDITOR Published every Wednesday by Martin J. Onlgley. Editorial and Executive Offices: 417 South Dearborn street, Chicago, Illinois. (Tele- phone: Harrison 91.'4S-9249. ) New York Office: 147G Broadway. (Tele- phone: Bryant 1.168 and Bryant 5111.) Los Angeles Office: 453 South Spring St., (Telephone fiftO-10.) All Editorial and Business Correspondence should be addressed to the Chicago Of- fices. Subscription Price: United States and Its Possessions. Mexico and Cuba, ¥3.00 a year: Canada. 94.50 a year; Foreign Countries (Postpaid), $5.00 a year. Sin- gle copy, 25 cents. Copyright, 1922. All Bights Reserved. Copyright throughout Great Britain and Colonies under the provision of the copyright act of 1911. Vol. XV. October 28: 1922. No. 18 The New Member The formal alliance last week of the Associated First National Pictures, Inc., with the Hays organization is probably the strongest compliment that has yet been tendered Mr. Hays and his associates and the work they are doing and seeking to do. The joining of the original members, while reflecting more credit upon them because they were lending their names, time and money to what was then merely a plan, does not have the signifi- cance of this latest membership because this comes after the Hays organization has been in operation for several months and can only be taken to mean that it has demonstrated its worthiness to the executive committee of First Na- tional. * * * Fire Prevention To meet the highest requirements of fire prevention experts in theatres and in all other buildings where film is in- troduced unquestionably represents a burdensome expense in many instances, but it should in reality be looked upon as one of the industry's best invest- ments. Fires in theatres and in other mo- tion picture buildings, but particularly in theatres, mean a loss far beyond immediate material considerations in the apprehension that they inculcate in the minds of the public. The public's safety is a paramount consideration and even the most elabo- rate expense looking to this end may probably be considered as an invest- ment of the best kind. * # * The Massachusetts Vote The coming referendum on censor- ship in Massachusetts can only be con- sidered a turning point in the industry's fight for free pictures if the voters in the New England state declare against political tampering with motion pic- tures. A defeat there unquestionably will have a harmful effect elsewhere as well, but a strict analysis of such a re- sult will only prove that the industry's educational effort was not sufficiently vigorous or comprehensive. During recent weeks a splendid ef- fort has been made, but it must be re- membered that for many months the situation was badly neglected. It will be fortunate if the eleventh hour effort is successful, but, if it is not, it simply will point the way to what must be done when the next opportunity of the kind comes up. * * * A Great Tribute One of the most significant tributes to the motion picture as a means of propaganda is to be seen in the League of Nations Union's endorsement of "The Four Horsemen of the Apoca- lypse." This is an action which is sug- gestive of many significant considera- tions. The picture, of course, was produced primarily as an entertainment, yet it is called one of the greatest argu- ments ever evolved on the futile horrors of war. Re -Takes J. R. M. Flint, Michigan. * * * It isn't as hard a town as it sounds. * * * The Michigan exhibs. met there last week. And everybody had a good time. Despite the rain. You can't dampen the ardor of ardent workers like Claude Cady, McLaren "the Sheik," or H. M. Richey. With a little moisture. No indeed. And Flint was rather wet last week. * * * Speaking of Wheezes Some of the jokes pulled at convention banquets ought to be interned for the duration of the earth — and the speakers who use them. * * * Need Protection I see where the tariff committee has decided to let corpses into the country free. Just as though we didn't have enough dead ones here already. * * * Sounds Fishy According to the news weeklies you can walk across the Columbia river on the backs of the salmon, but who wants to go to Washington for the thrill? * * * Not Enough Weeklies Now that Will Rogers has become an editor of the Selznick newspictures, what'll his imitators do to keep pace with him? * * * Just a Hint It looks like a big year for big pic- tures. Do your shopping early. * * * But, Danny, This Is Our Funny Colyum " 'Imitation is the sincerest' — You should know the rest of it. Referring. And appertaining to. A young writer. On Martin Quigley's Exhibitors Herald. Who concludes his colyum? By using. Some chopped up stuff. Like this. And signing it: 'Dan E. Daily.' — Danny." * * * Robin Hood By Dan E. Daily You said 'er. 'Sbig pic. An' yer goin' ter enjoy it. You'll like ol' Willard Louis as "Friar Tuck." An' Lloyd Talman as Alan-a-Dale. And all the rest. And say. Watch Doug, perform. No doubles. Fer Doug. He just scales walls. Slides down draperies. And "eats 'em up." With his sword. But them sets. Knock yer eye out. It took Doug ten months. To make it. Accordin' to Mary's speech. At Cohan's Grand. 'Tother nite. An' it looks it. * * * Competition Is Stiff When famous authors take up their pens to write ads. what chance has a poor ad. copy writer got to make a living? * * * Tie Him Outside Word sifts in from the West that Bull Montana is learning ballroom dancing. We've heard of a bull in a china shop and certainly a bull in a ballroom can't be much worse. IN THIS ISSUE OK SPKt'IAI. 1NTKUEST ticth Trims-Atlantic Jaunt 58 \ SwnpoNium Hcvicw of "Douglas "<; »y»ncrs" Assigned Tost* in Fairbanks in Robin II. " 4:i Exploitation Move S4 \i:\\s OF Tin: WEEK DEPARTMENTS Cohen Confirms Decision to licflrei Pictorial Section 47 lino Aim Now In Hnrmony 30 The Week In New York R'Jt t. forge Klmlnuin T ruins Organists in Money Milking Ideas B4 Synchronization 40 The Tlwntre fift BxecatlVea Null Rumor Thai Lanky Wewnpletnucea o:i Will l.envc Paramount 4I» Itcvlows 66 Surety Company Baa Plan for Pro- with tho Pr occasion In l.o* Angeles t!7 duccr — Ills! rilintor Klniiiicc 4f» Purely Personal 72 A m 0 r I v it ti Releaalnaj Corporation Topic* of tin* liny 72 Cloaca Banjllnn Deal 44 Public Rights League 7.1 T. .1. O'l onnOTi Metro Olllci.-il Set Letters from Headers 74 Qood Year for Soata M Waal the Picture iiiii For He 7." Michigan League Sets Flint I'lico In Theatre Kiiulpmcitt Oil ■ubaeriblna' xn.uon 53 Chicago Trade Bventa oil 1 rban is Bach Home Uter Kight- Qalde to Car rent short Bnbjecta.... lis October 28, 1922 EXHIBITORS HERALD 39 Cohen Confirms Decision to Retire; One Aim Is Harmony Expects Big Field to Pick Successor From Points Out Wealth of Material for Presidency in Interview Following Exhibitor Meeting in Chicago Public Rights League "Public service is one of the most important elements of successful theatre operation." Discussing this subject further at a recent meeting of the Chicago ex- hibitors. President Sydney S. Cohen of the M. P. T. O. A. said: "I want to commend Martin J. Quigley for the great work he is doing in this connection through his Public Rights League." Independent Producing Firm Formed in East; 12 Stories on Program (Special to Exhibitors Herald) NEW YORK, Oct. 17.— Amalgamated Exchanges of America has been formed and added to the field of independent pro- ducers and distributors. The company has acquired screen rights for twelve books and has contracts with various authors for future stories. The stories to be made at the New Rochelle studios, one each month as five reel subjects are the following: "The Madonna in Chains," "Easy Money" and "Too Rich to Marry," by Edward Owings Towne; "The Life of An Actress," by Langdon McCormack; "The Fire Patrol," by Hawkins and Barber; "Sunshine of Paradise Alley," by Den- man Thompson; "Her Fatal Night," and "Driven from Home," by Hal Reid; "Lost in New York," by Leonard Grover; "Land of the Living," by Martin J. Harvey and "Its Never Too Late to Mend," by Chas. Reade. American to Build Big London Theatre (Special to Exhxbitors Herald) LONDON, Oct. 17 — A huge motion picture theatre, to cost $1,000,000 and seat 2,500 will be erected in the heart of West End, London, by an American syndicate headed by Joseph de Wycoff of the Rep- logle Steel Company and Benjamin Hicks, vice-president of Apollo Trading Corporation of New York. It is planned to make the theatre among the finest in the world. The build- ing will be four stories high and be com- pleted in January, 1924. The Motion Picture Theatre Owners of America will elect a new president at their fourth annual convention to be held in Chicago the early- part of next May. Confirming his announcement at the Washington convention last Spring, Sydney S. Cohen, president of the organization since its inception at Cleveland, told Chicago exhibitors at a luncheon October 12 that he would not accept the office again and in an interview following the meet- ing pointed out the wealth of executive material the exhibitors have to select his successor from. Declares His One Aim Now Is Harmony "My one concern now is the future of the M. P. T. O. A.," he declared. "I feel we are stronger today than at any time in our history. It is to solidify the league that I am now touring the central West and it is for this purpose that I will soon leave on a trip which will take me to the West Coast. "I want to see the future of this child of ours assured before 1 retire. I look for the Chicago convention to be the best attended gather- ing of exhibitors in the history of the industry. I want petty dif- ferences and sec- tional grievances dropped for the best interests of all. I want har- mony." No "Yesterdays" Now Asked about Sydney S. Cohen the situation in New York and the chances of the state coming back into the ranks of the national organization, Cohen declined to make any statement for publication. "There are no yesterdays with me," was his only comment. "I have no feel- ing against anyone for what happened at Washington or since." Cohen was accompanied on his tour by W. A. True, president of the M. P. T. O. of Connecticut; M. J. O'Toole, head of the public service of the M. P. T. O. A., and General Manager A. J. Moeller of the M. P. T. O. A. The presence of True and O'Toole started gossip as to one or both being candidates for the presidency of the or- ganization to succeed Cohen. Cohen Doubts Report "Both splendid men, but I don't know about their being candidates," said Cohen. "I believe either would be acceptable to the M. P. T. O. A. members. They are well thought of and have hosts of friends. Both are busy men, however, and I doubt whether they could give the time. "They are examples of the wealth of material the organization contains for the presidency. In Michigan there are Cady and MacLaren; in Illinois, Burford and Rubens; in Minneapolis, Steffes; in Pennsylvania, Harris and others. Off- hand, I could name a dozen or more men capable of filling the position and who would have the confidence of the mem- bership." It was suggested that if the various state organizations endorsed their "favor- ite sons" before the Chicago convention, a big field of candidates would swell the attendance at the coming convention. "A big field would undoubtedly bring them out," he rejoined. "It is not too early for candidates to groom them- selves." Visit Four States On the present trip the group visited Michigan, Illinois, Wisconsin and Mis- souri. In each state they addressed meet- ings of exhibitors. In Michigan and Mis- souri there were big conventions. In (Continued on page 40) INTENSE READER INTEREST AND LOYALTY "I have just received my copy of The Box Office Record for September, 1922, and I must say it is the best I have ever seen. This alone is worth the price of a two years' subscription to the HERALD. Your added features 'Money Making Ideas' and 'Public Rights League' should be a great help to the exhibitor if he will take the time to read and heed. "Let your slogan be 'They Shall Not Pass,' which I don't believe they can and n>e exhibitors will continue to keep your publication head and ears above all the others. Yours for continued success and best wishes." — W. E. ELKIN, Manager, Temple Theatre, Aberdeen, Miss. 40 EXHIBITORS HERALD October 28, 1922 CONFER ON MEANS OF INCREASING USEFULNESS OF SCREEN. Picture of President Will H. Hays of M. P. P. D. A. and George Eastman photographed at latter's home in Rochester, N. Y., following recent con- ference on motion picture problems. Cohen Confirms Decision to Retire; One Aim Is Harmony (Continued from page 39) Eastman Trains Organists in Synchronization Course Inaugurated at School in Rochester Under the Direction of Eastman Theatre Musicians REALIZATION of the importance of properly synchronized music for the motion picture theatre has prompted George Eastman, of East- man Kodak Company, founder of the Eastman School of Music and donor of the Eastman theatre at Rochester, N. Y., to establish a course in Organ Accompanying of Motion Pictures at the Eastman musical con- servatory. PURPOSES and aims of the new course are set forth by Mr. Eastman in a letter to Martin J. Ouigley, editor and publisher of the Herald. Mr. East- man writes: "The course itself, the equipment pro- vided to make it of practical value to the student, and the teachers who will con- duct the course, make this enterprise one to interest the entire motion picture in- dustry. * * * "Recognition of the importance of good musical accompaniment for motion pictures needs no argument. The demand of the public for good and constantly better music'is an established fact. The organ is already installed in almost all motion picture theatres of size and per- manence. It is pre-eminently the single instrument upon which motion picture accompaniment relies as its stable means. Organ builders are constantly enlarging the capacity of their product for equiva- lence to orchestral effects. The modern organ furnishes means for varied musical interpretation of motion pictures that is a proven asset to their success. "There is a present and growing de- mand for a type of organist prepared to use the modern organ of the motion pic- ture theatre to full advantage. Such an organist must be more than a skilled per- former on the orpan; more than a mas- ter of modern organ mechanisms. He must be prepared both by lively music memory and by ready and intelligent im- provisation to follow with his accompani- ment the kaleidoscope of scenes and i,),„,'l- .,i ihf |>ii turc to which Ins music must be adapted intimately, if the proper result is secured. The organist accom- panying motion pictures cannot serve properly by performance of compositions by rote; he must himself be prepared to select from appropriate music such ma- terial as will be suitable to the needs of the pictures; he must in a way become a composer. * * * "Recognizing the needs of this cam- paratively new profession, the Eastman School of Music has made preparations of full adequacy to furnish the training called for. Mechanically its equipment is unrivalled. The organs of the Eastman theatre and of Kilbourn hall are two of the most important instruments built thus far. The studio for the course is located in the Eastman theatre and is equipped with a Wurlitzer orchestral organ with all modern instrumental equivalents; the regular organ department of the school has for its use two three manual teach- ing organs and nine two manual prac- tice organs. The motion picture orr;an studio has complete facilities for screen- ing pictures. "The teachers of this course in the Eastman School of Music are the organ- ists of the Eastman theatre. They are past masters of the art they teach." The class is limited to twelve students "whose preparation is adequate to make intensive study of organ accompanying of motion pictures immediately possible." A fee of $150 for a term of twelve weeks is charged. Deszo D'AntalfTy and John Hammond are the instructors. Illinois and Wisconsin the exhibitors were assembled especially for the pur- pose of hearing from the national officers. Some time in November Cohen and other executives will leave New York for a tour of from four to six weeks in which they will visit most of the state organiza- tions in the Central states and the West. Arrangements now are being made to call special conventions together or re- arrange the dates of conventions already planned to make it possible for the na- tional officers to be in attendance. The complete itinerary has not yet been arranged, but will be completed within the next two weeks. Film Rentals Big Issue According to Cohen, the big issue fac- ing the M. P. T. O. A. today is film rentals. He charges that prices are uni- formly higher than a year ago and de- clares there is a movement on foot to curtail production, forcing longer runs and higher rentals. During his talks, he declared that Famous Players, benefiting by the re- ported merger of Goldwyn and First Na- tional, is enjoying the biggest business in its history, as it was first in the field and the exhibitors feared a shortage of product. In many sections, he said, the product of Famous Players, First National, Goldwyn and Metro were so tied up that it was almost impossible for independent exhibitors to get sufficient product to keep their theatres open. Without mak- ing comment, he read a letter purported to be an official communication showing that Selznick had placed an exhibition value of $1,000,000 on one picture, $750,- 000 on another and $500,000 on several. "Most of these companies must think we get our money from a pump or print it," he declared. "They are not talking gold. They are talking telephone num- bers. "On the other hand, producers claim that they are not getting sufficient money to warrant their effort and risk — that it is all eaten up in the distribution. The time is ripe for the independent pro- ducers and the independent exhibitors to get together through an exhibitor owned and operated exchange system." W. A. True talked along the same line, declaring that the New England situation is critical. He declared that mergers and agreements had tied up most of the films in Massachusetts, New Hampshire and Maine, and that all of New England was hit hard on account of Famous Players taking complete control of the Black theatres and planning new houses. Promises Music Tax Relief A. J. Moeller devoted his entire time to a discussion of the music tax ques- tion, declaring that the new music de- partment of the M. P. T. O. A. was mak- ing strides rapidly toward relief and had enlisted the assistance of radio broad- caster, music roll manufacturers and other units. "We will have the authors, composers and publishers licked inside of six months," he predicted. M. J. O'Toole confined his address to the public service work, urging ex- hibitors to become prominent in their communities and neioihboi hoods by par- ticipating in every public movement. Thirty-five exhibitors, summoned by telegraph, attended the luncheon in Chi- cago, which was arranged by John Silha and William J. Sweeney on twenty-four hours' notice. October 28. 1922 EXHIBITORS HERALD 41 M.P.T.O.A. May Aid Government to Solve Immigration Problem (Special to Exhibitors Herald) MOOSEHEART, ILL., Oct. IT. — President Sydney S. Cohen of the M. P. T. O. A. conferred with Secretary of La- bor Davis on Sunday on matters affect- ing the cooperation of all theatres with the federal department in the work of aiding the advancement of progressive public programs. Special reference was made to the use of motion pictures in diversifying immigration. The cooperation of farm organizations, city officials and civic bodies are neces- sary to the solution of Secretary Davis' plans and he expects through a theatre screen service to carry a message to the millions of Americans. Griffith Dedicates New Film to Dickens (Special to Exhibitors Herald) NEW YORK, Oct. 17— D. W. Grif- fith possibly may be setting a new pre- cedent in the motion picture world by dedicating his latest feature production. "One Exciting Xight," to Charles Dick- ens. This new Griffith picture will have its first New York showing at the Apollo theatre October 23. In many of his public addresses Mr. Griffith has said that the motion picture owes more to Charles Dickens than any other one man. In making his dedica- tion. Mr. Griffith says: "We respect- fully dedicate this film to Charles Dick- ens, the master story-teller, from an humble admirer." London Music Hall to Show Universal Films (Special to Exhibitors Herald) NEW YORK, Oct. 17. — Word has been received here that arrangements have been completed by the distributors of Universal films in Great Britain for the presentation of Universal pictures at the new Oxford theatre, famous music hall and one of London's popular revue houses. This is in line with action started by Carl Laemmle while abroad, for the showing of American films in that coun- try at approximately the same time they are presented in America. A London paper calls the affair "the beginning of an important development in the cinema industrv." Charles Schwab to Be Director of Loew, Inc. (Special to Exhibitors Herald) NEW YORK, Oct. 17.— At a meeting of the directors of Loew, Inc.. tomorrow, it is understood that Charles M. Schwab of Bethlehem Steel Corporation will be elected a member of the board. Marcus Loew is head of the theatrical enterprise. Lewis and Hamburg Buy St. Louis House (Special to Exhibitors Herald) ST. LOUIS, MO.. Oct. 17.— The Ma- jestic theatre. 1022 Franklin avenue, has been sold by McKinley Amusement Com- pany to Sam Lewis and H. R. Hamburg for a price said to be approximately $20,000. Hamburg and Lewis also have taken a five year lease on the building. Los Angeles Men to Enter Jungle Lands Scientist and Film Expert Seek Valuable Data in Xorth New Guinea (Special to Exhibitors Herald) LOS ANGELES. Oct. 17.— Headed for the uncharted jungle country of Xorth Xew Guinea, the third largest island in the world, which they 'hope to be able to penetrate with the armed aid of a company of Dtitch soldiery, two Los Angeles men are nearing Sidney, Aus- tralia, where their expedition will be outfitted, it was learned from radio ad- vices. Seeks Vanishing Race The men are William F. Alder, scientist, ethnolo- gist, film expert and explorer, and his assistant, John The expedition is William F. Adler (ri^ht) and John W. Boyle Boyle, photographer. being backed by Los Angeles Masons and the main object of the trip is to ob- tain valuable research data, materials and records of a fast vanishing native race — the last tribe of practicing cannibals. Alder will attempt to establish the exact racial division between the Polynesian tribes and the Malayus. He disagrees with the earlier authorities. Alder is well known as an author and is a fellow of the Southern California Academy of Science. Journey Is Perilous In explaining the protection which will be given the expedition by the Dutch soldiery, Alder recently said: "These natives are absolutely untrust- worthy and treacherous. As long as they understand they are watched and will be punished, white men are safe in their midst, but let a white man appear to them unescorted and he will probably find him- self served in soup form at a village feast." Coogan Exploitation Contest Is Cancelled (Special to Exhibitors Herald) NEW YORK. Oct. 17.— The proposed cash awards to exhibitors by the Jackie Coogan Productions for suggestions and ideas in exploiting Jackie Coogan's re- cently completed and soon to be pub- lished "Oliver Twist" production has been cancelled. The producers of the Coogan picture found that the postoffice rulings on con- tests of this nature interferred with their plans and before starting the contest, it was decided to cancel it entirelv. Theatre Aids Church In Drive for Funds (Special to Exhibitors HeraI3) ST. LOUIS, MO., Oct. 17.— Trinity Episcopal church has taken several thou- sand tickets for the Missouri theatre next week when "To Have and To Hold" will be the feature picture. The proceeds of the church sale of tickets will go to parish work. Rev. T. Boyd Coe, pastor, is an ardent picture fan. First in Series of Twelve Burr Nickle Films Ready Nov. 1 (Special to Exhibitors Herald) LOS AXGELES, Oct. 17.— The first picture of Burr Xickle Productions, re- cently organized producing firm, will be completed and readv for publication Xo- vember 1. It is titled "Sunken Rocks" and is from a story by E. Temple Thurs- ton, which features Alma Taylor. Following this picture the company will issue in the state right field one pro- duction each month in the following or- der. "Xarrow Valley," by George W. Dew- hurst; "Tansy," by Tickner Edwardes; "The Bargain," from the plav by Ed- ward Irwin and Henry Edwards; "The Kinsman," by Mrs. Alfred Sidgwick; and others in addition to two specials, one of which is "Once Aboard the Lugger," by A. S. M. Hutchinson. William Fox Fox Specials to Be Presented at As tor (Special to Exhibitors Herald J XEW YORK, Oct. 17.— The Fox spe- cial feature photoplay entitled "The Town That Forgot God" will be presented at the Astor theatre beginning M o n- day night, Octo- ber 30. This will mark the beginning of the William Fox season of photo- plays at the As- tor theatre, as Mr. Fox has taken over this house for an in- definite period to present big fea- ture photoplays. The scenario of "The Town That f-orgot God' is by Paul Sloane and the photoplay has been directed bv Harry Millarde. Following this the Astor thea'- tre will play "The Shepherd King." Tully to Make Scenes For New Film Abroad (Special to Exhibitors Herald) NEW YORK, Oct. 17.— Richard Wal- ton Tully, whose productions are issued through First Xational. has sailed for France with his wife and daughter and while in Paris will make preliminary shots for his forthcoming production of "Trilby" in whjth Guy Bates Post will play the part oFSvengali. Mr. Tully also intends staging "The Bird of Paradise" in Paris. From Paris he will go to London and arrange for the premier in that country of Guy Bates Post in "The Masquerader." Katherine McGuire to Star in Feature Films (Special to Exhibitors Herald) LOS AXGELES. Cal.. Oct. 17.— The next player to be elevated bv Mack Sennett as the star of feature' length production will be Katherine McGuire it is intimated by the producer. Phyllis Hayer was recently accorded this honor. The promotion of Miss McGuire, it is stated; was prompted bv her excellent work in "The Crossroads of Xew York" where she had an ingenue role. 42 EXHIBITORS HERALD October 28, 1922 American Releasing ci oses Big Foreign Distributing Deal Product to Be Handled in British Isles by War dour Film Through Contract Just Signed (Special to Exhibitors Herald) NEW YORK, October 17.— Walter E. Greene, president, and F. B. Warren, vice-president of American Releasing Corporation, announce that an alliance has just been completed in England by Holmes Walton, head of the foreign department of the organization, upder which Wardour Films, Ltd., becomes the distributors of the entire 1922-1923 output of America for England, Ireland, Scotland and Wales. THIS contract was effected in August in London by H. Hibbert and J. W. Thorpe, executive heads of Wardour, and gives that fine British organization the largest and most widely known annual output of American-made production in its long and successful history. * * * As evidence of Wardour's enthusiasm for the new product announcement is made of the comparative complete over- turn of the British block-releasing system under which pictures from America and other companies formerly waited a year or longer for public presentation. War- dour has cut this time in less than half and will begin public presentation of the American Releasing pictures inside of six months from the date of the arrival of ■each picture in London. The first publication will be made be- fore New Year's Day, the first picture selected being "Timothy's Quest." This will be followed the next week by "Queen of the Moulin Rouge" and next in order by "The Woman He Loved." Wardour Films, Ltd., will issue one production received from its American ally each week in the year and delivery has been made by American Releasing of the first eight subjects, besides hav- ing placed in London twenty of its prior to September 1 publications for imme- diate screenings and trade showings. This contract between Wardour and American Releasing is said to be one of the biggest distribution alliances effected between the two countries in five years. * * * Messrs. Greene and Warren also an- nounce the sale to Max Glucksmann, through Jacobo Glucksmann in New York of the entire output of this distrib- uting concern for Argentina, Chile, Peru, Bolivia, Uruguay and Paraguary and an- nounce that twenty productions have ar- rived in Buenos Ayres and Montevideo for immediate South American publica- tion. Max Glucksmann came from Ar- Fox Feature Is Renamed The title of the Fox special which originally was presented as "A Little Child Shall Lead Them" has been changed to "Who Are My Parents?" The film is now in its eighth week at the Lyric theatre in New York. An entirely new press book has been issued on the special by Vivian Moses, director of Fox pub- licity. It is described as one of the most valuable box office aids yet rendered to cochibitors. gentina to join his brother, Jacobo Glucksmann, in New York for the sign- ing of the contracts. Announcement also is to be made in a few days by American Releasing of the closing of contracts for its Australian and Scandinavian distributions Initial deliv- eries of pictures have been made to Ignacio de la Barra in Mexico City for the Mexican distribution of the company. "Our alliances with Messrs. Hibbert and Thorpe for the United Kingdom through their successful Wardour com- pany and with the Messrs. Glucksmann in South America are especially pleasing to us," say Messrs. Greene and Warren. Having completed a Dominion alliance last March with Canadian Releasing Cor- poration, these heads of a new interna- tional distribution find themselves in the fortunate position of having representa- tion with strong allies in the most impor- tant countries of the foreign field. Holmes Walton, head of American Re- leasing's export department, will return, to Europe shortly to close the company's deals for the continent. Big Utica Theatre Is Sponsored by Linton (Special to Exhibitors Herald) NEW YORK, Oct. 17.— Utica, N. Y.. is to have the finest motion picture the- atre between this city and Syracuse, ac- cording to announcement made last week after a meeting here of the direc- tors of Criterion Theatre Corporation which will erect and operate the new the- atre. \V. S. Linton, treasurer of the M. P. T. O. N. Y. and the owner of several theatres in that section of the state, is the prime mover in the project, and has been elected treasurer. Former Mayor James I). Smith of Utica, is president, and as- sociated with him arc Clarence Williams, of Utica; Frank A. Empsall, of Water- town and William Lubin, of Syracuse. The new theatre will have a seating ca- pacity of 2,500. Barry on Stage in Song and Dance Act (Special to Exhibitors Herald) LOS ANGELES, Oct. 17.— Wesley Barry, freckle-faced motion picture star of the Warner Brothers picture, "Rags to Riches," has started on the first lap of a nation wide tour of principal cities as a legitimate juvenile actor. For the first time in his career Barry will do a song and dance specialty sur- rounded by ten other youthful stage prodigies. Fisher Productions Is Formed on West Coast To Make Special Films (Special to Exhibitors Herald) SAN FRANCISCO. Calif. Oct. 17.— Fisher Productions, Inc., is a new pro- ducing firm organized which will make from three to six specials yearly. Victor B. Fisher, well known in the industry and formerly general manager for As- sociated Photo- plays, Inc., is supervising direc- tor of the new or- ganization. A. L. J a fife, new to the pic- ture business but well known ii; the manufactur- ing field in Cali- fornia is president of the company. It is the plan of Fisher Productions to maintain working headquarters at the Pacific studios in San Mateo, for which Mr. Fisher has closed a contract. Per- manent offices have been opened in the downtown business district at 315 Mont- gomery street. San Francisco. Fisher's initial story will have as its star, Virginia Lee Corbin. child actress. Victor B. Fisher Plan Big Premiere for New Lichtman Picture At Biltmore Ballroom (Special to Exhibitors Herald) NEW YORK, Oct. 17.— Elaborate preparations are being made for the pre- miere presentation of "Shadows" at the Biltmore Hotel Thursday evening, October 26. The picture is B. E. Schulberg's sec- ond production for publication through Al Lichtman Corporation. The grand ball room has been engaged for the presenta- tion. A long array of notables in motion pic- tures, art, letters and finance will attend and a delegation of Lichtman franchise holders from over-night points is ex- pected. The cast includes Lon Chaney, Harri- son Ford, Marguerite De La Motte and John Sainpolis and the story is based on "Ching, Ching. Chinaman" by Wilbur Daniel Steele. Tom Forman directed it. Mr. Steele will also be among those present. Sam Morris to Have Important Post With Warner Organization (Special to Exhibitors Herald) NEW YORK, Oct. 17.— Sam E. Morris has resigned from Select Pictures corpo- ration and has joined Warner Brothers in an executive capacity, according to Harry M. Warner. Commenting on Mr. Morris' engage- ment Mr. Warner declared that his or- ganization had grown to such proportion that the acquisition of a man of the calibre of Mr. Morris was imperative. "His repu- tation for honesty and square dealing is known throughout the country" said Mr. Warner. Just what post Mr. Morris will occupy in the organization is not known although it is reported that it will be a responsible one. October 28. 1922 EXHIBITORS HERALD 43 "Douglas Fairbanks in Robin Hood HERALD Submits SympDsium Review on United Artists Production. By MARTIN J. QUIGLEY AT the premiere of "Douglas Fairbanks in Robin Hood"' at the Cohan theatre, Chicago, on Sunday, Oct. 15, there was disclosed a screen work of unquestionable magnitude, but whether this magnitude means greatness or just bigness remains a matter for discussion. Fairbanks and his director, Allan Dwan, have dared nobly in this production ; they have attempted technically and dramatically what has never been done before and whether or not the world will be entirely satisfied with the result shall not detract from the credit due them for the task they set before themselves. In its opening flashes the picture proves to every spectator that it is physically big. Settings of a magnitude never before built are imme- diately fixed upon the screen with a photography that is indescribably beautiful. Then the story commences to unfold haltingly in a manner reminiscent of European production. Several incidents of decidedly minor importance are dwelt upon for what seemed to us very unreasonable lengths. Some of these are important; others might well be sacrificed to the end of cutting the film to reasonable limits. Fairbanks acts — and with indifferent success, we thought — until he sheds the character of the knightly Earl of Huntingdon and becomes Robin Hood of Sherwood forest. Then the picture becomes a great Fair- banks show, studded in a setting that is a marvelous spectacle. This, the latter part of the picture, cannot miss. The star is the Fairbanks of "The Mark of Zorro." and many of the situations and bits of action bring to mind this former success. The verdict on this picture, to a very unusual extent, cannot help but be seriously colored by personal viewpoint. There is, for instance, the hugeness of several of the chief sets. There is a scale used in the back- ground of this picture which has never previously been even nearly equalled but, viewed from one angle, the accomplishment of this necessi- tates a sacrifice of graphicness because even the leading characters, pho- tographed against castle walls that tower to the heavens, appear so dwarfed that they are almost lost in the ensemble. After Fairbanks the big acting opportunity falls to Wallace Beery in the role of King Richard, the Lion-hearted — and it is a splendid perform- ance that Beery gives in every respect, enabling him to share second glory very decidedly with the star. But, as we have indicated above, this production to an extraordinary extent, in our opinion, admits of the possibility — and likelihood — of a multiplicity of opinions about it. Not that it may not on the whole be safely considered one of the pre-eminent achievements of the screen, but in the matter of accurately cataloging it on the basis of what it pretends to be — one of the screen's most heroic efforts in talent, time and money. Therefore, we have marshalled to the task of completing this report a collection of comments and opinions of several members of the Herald staff, affording to our readers a symposium review on "Douglas Fairbanks in Robin Hood." THE PLAYERS Richard the Lion-Hearted. . .Wallace Beery Prince John Sam de Grasse Lady Marian Fitzwalter Enid Bennett Sir Guy of Gisbourne Paul Dickey High Sheriff of Nottingham William Lowery King's Jester Roy Coulson Lady Marian's Serving Woman Billie Bennett Henchmen to Prince John Merrill McCormick Wilson Benge Friar Tuck Willard Louis Little John Alan Hale Will Scarlett Maine Geary Alan-a-Dale Lloyd Talman The Earl of Huntingdon, afterward Robin Hood Douglas Fairbanks Story by Elton Thomas Directed by Allan Dwan Photography by Arthur Edeson /. Ray Morray, chief of the Herald re- viewing service, reports as follows: Viewing Douglas Fairbanks in "Robin Hood" was very like turning the pages of a big book. It took you some time to get in- terested in it but as you became interested in its dramatic action, its political intrigues and struggles, it gripped and held you. It is one of the biggest pictures ever attempted in this country and is a pic- ture that will appeal strongly to lovers of the beautiful, the artistic, for its flaw- less photography, and the composition of scenes presents a series of almost per- fect pictures. Allan Dwan puts forth his best efforts in the directoin of this colorful story of early English history and although a trifle draggy in the early footage, once he strikes its stride it moves swiftly and surely to the stirring climax. The production is marked by gorgeous costumes, thousands of people take part, and the cast of players surrounding Mr. Fairbanks was well chosen. We have never seen Wallace Beery to better ad- vantage, Sam de Grasse as Prince John handled his role well and Enid Bennett as Lady Marian was the embodiment of grace and charm. Paul Dickey scored also as the treacherous Sir Guy of Gis- bourne. Fairbanks works energetically and with good effect throughout the film. The scenes wherein he is chased by hordes of soldiers in and out and around the castle, offer him plenty of opportunity to display his prowess as an athlete and a swordsman. Billie Bennett, as the serving woman, gave a most convincing performance, while Willard Louis, as Friar Tuck, Alan Hale as Little John, 44 EXHIBITORS HERALD October 28, 1922 Maine Geary in the role of Will Scarlet and Lloyd Talman as Alan-a-Dale fur- nished excellent comedy relief. The story centers around Richard the Lion-hearted of England and his expedi- tion in 1189-1192 into the Holy Land, during which his brother, Prince John, attempted to gain control of England. The Earl of Huntingdon becomes the second in command and earns the enmity of Prince John, Sir Guy Gisbourne and others. He falls in love with Lady Fitzwalter, and upon learning of her danger, de- serts the army of crusaders to re- turn to bis lady love and to save England. The townspeople are as- sembled in Sherwood Forest, and, led by Huntingdon, known only to them as Robin Hood, capture the stronghold of Prince John and van- quish his small army. The final scenes show Robin Hood and Lady Marian united. Stupendous sets overshadowed much of the work of the star and his support, and while the immense crowds were well handled and the clash of lances and blare of trum- pets added to the illusion, it tended to detract from the main attraction, which after all was — Douglas Fair- banks. "Robin Hood" is said to have cost a million. We can well believe it. * * * Edwin S. Clifford, managing edi- tor, writes: "Douglas Fairbanks in 'Robin Hood' is truly a big picture — big in its conception and its production. It has every element needed to at- tract audiences and to enthuse and please them. It is by far the most spectacular of Fairbanks' pictures and in many respects his greatest. It is slow — too slow — at the start and could be greatly improved by the elimination of two or even three thousand feet, which are only re-creating in brilliant detail and colossal magnitude the tapestried splendor of the England that knew Richard the Lion- hearted, the Crusades and Robin Hood, the fact-fiction story of "Douglas Fair- banks in Robin Hood" is worked out with a fidelity that must bring fervent endorsement from the reserved educator and the earnest student. It is film litera- present picture than his "The Mark of Zorro." It is a bigger picture several times over, and a better one, but the public must be told that and convinced of it in advance if it is to satisfy the masses as its merit warrants. This is the comment of Jay M. Shreck, news editor: One cannot view "Douglas Fairbanks Three Scenes From "Douglas Fairbanks in Robin Hood" Right — Douglas Fairbanks and Enid Bennett in the castle. Below — Fairbanks as Robin Hood enters the village of Nottingham. Below — Left — R o b i n Hood, Friar Tuck, Will Scarlett, Little John and Alan-a-Dale enter the Convent gardens. distantly related to the story. Entire in- cidents should be dropped to speed up the action. The picture should equal the appeal of the "Three Musketeers" in smaller com- munities and greatly exceed it in the larger centers. William R. Weaver, editor of "The Theatre" department, offers this: Against a background ever and again ture first, entertainment secondarily. It is an in- finitely fine composition, not an infinitely promising theatre attraction. In the interest of tech- nical perfection the cam- era was placed at such distance from the seat of action in most incidents that settings overwhelm actors, atmosphere all but smothers characterization. As a result it somewhat compares to the standard good picture of the day as tlic epic poems of Homer compare to the short stories of O. Henry. The first print used at the premiere permits of curtailment in the early foot- age which should benefit the whole. Ad- vised cutting, a brisk tempo and a more spirited score will enhance its general audience value. As it is more difficult to sell the works of Homer than those of O. Henry, so will it be more difficult to sell Mr. Fairbanks' in Robin Hood" without admir- ing the sincere effort and thought that make possible a production of such magnitude. In its elaborateness it is a spe- cial of extraordinary merit. A big factor though this is, it fails to maintain interest through the early reels of the production be- cause of detailed and more or less spiritless action. The last half of the picture, however, finds the star in a role of the type which has brought him international popularity. In- terest lost in the slow movement of the first few reels is revived in this portion of the production. "Robin Hood" is Fairbanks' biggest production but by no means his most in- teresting. Lubin Starts on Visit To Exchange Centers (Special to Exhibitors Herald) NEW YORK, Oct. 17.— Herbert Lu- bin, of S-L Pictures has left New York for the purpose of visiting several key cities throughout the United States in the interest of "Quincy Adams Sawyer," the film produced by Sawyer and Lubin for Metro Pictures Corporation. Lubin will visit Pittsburgh, Cleveland, Detroit, Chicago, Minneapolis and five othe.' towns and in each place will confer with the management of the various theatres which will present the screen version of the stage play and novel. On his return to New York the publi- cation date of the film will be announced. October 28. 1922 EXHIBITORS HERALD 45 (Speaal to Exhibitors Herald) NEW YORK. Oct. 17.— P. A. Powers, managing director of Film Booking Of- fices of America, sailed on Friday. Octo- ber 13, for Europe on the S. S. Beran- garia. He will be gone several weeks and is combining business with pleasure. Surety Company Has Plan for Producer, Distributor Finance (Special to Exhibitors Herald) NEW YORK, Oct. 17. — A movement looking toward the stabilization of the motion picture industry was made by the announcement of National Surety Com- pany, one of the largest bonding companies in the world, with total assets in excess of $25,000,000, that it had worked out a plan to bond loans to distributors and producers. Realizing that only by the proper exten- sion of credit can any industry become stabilized the bonding plan was worked out after long investigation by William Church- ill, treasurer of National Agency companv. Inc., 220 West 42nd Street, a subsidiary company of National Surety. By this plan any reasonable requirement for bank credit can be obtained by either producer or dis- tributor when approved contracts with ex- hibitors or state right buyers have been signed in sufficient amount to justify the loan. Montana Comedy Finished Bull Montana has completed "A Punc- tured Prince," second of the series pro- duced by Hunt Stromberg and distrib- uted by Metro Pictures Corporation. Executives Nail Rumor That Lasky Will Leave Paramount Vice President in Denying Report States That His Relations With Head of Organization Are Most Cordial as in the Past (Special to Exhibitors Herald) NE\Y YORK, October 17. — A vigorous denial that Jesse L. Lasky, first vice-president of Famous Ptayers-Lasky Corporation, would sever his connec- tions with the company, as reported in an Eastern newspaper and a theatrical journal, has been made both by Mr. Lasky and President Adolph Zukor of Paramount. On being informed in Hollywood, that Variety, a theatrical paper, and the New York World had printed the report, Mr. Lasky sent the following telegram of denial to the editors of the publications: Story Is Without Foundation, Says Executive "I have just been advised that you have printed a story to effect that I contemplate leaving Famous Players-Lasky Corporation. As this story is abso- lutely untrue and without foundation I will appreciate it if you will correct your statement by printing my absolute denial. I have no thought of leaving Famous Players-Lasky Corporation and my relations with its chief executive and president, Mr. Zukor. are most cordial as thev have alwavs been in the past." In making public his and Mr. Lasky's denial, Mr. Zukor said: "I have no doubt that this story was inspired by men in this industry who wish to thwart the prog- ress which Fam- ous Players- Lasky Corpora- tion has been making. If this Jesse L. Lasky Adolph Zukor be the case then the newspapers which printed this baseless rumor should in justice to themselves di- vulge the names of the persons who made them their dupes by supplying them false in- formation. If the papers do not divulge these names we are justified in believing the story was made up of whole cloth in the newspaper offices and is a brazen at- tempt to make a trade sensation at the expense of this company. "In support of my original belief that the rumor was inspired I wish to cite a telegram which I received today from Cecil B. DeMille: Another Rumor Denied "Received wire yesterday from New York producing firm saying they had definite information I was leaving Fam- ous Players, and last night representative of another big firm called on me making same statement positively, both firms of course laying proposition before me. What is it all about? Kind regards.-' «T° this t.e,e8rarn 1 replied as follows: " 'Answering your wire my personal opinion is that these malicious rumors are being circulated by other producing companies who lament having been left in the shade through the policy which we adopted last winter which has enabled us to produce and now deliver product of a higher standard and in a quantity which no other producing company has equaled. They are also jealous of our policy of having every contract carry a play date. This has put us so much ahead of other companies and we have established such tremendous confidence and good will among exhibitors that in an endeavor to shake that confidence and break down the advantage we have de- servedly achieved they are using every conceivable means however sinister sucn as the ridiculous story Variety printed last week and the rumor to which y>u refer. I personally and my associates here are all with you 100 per cent and have not the slightest doubt in the world that your feeling toward the company is the same. Will you let me know the names of the people who sent you wires and approached you as I think that will enable us to get to the bottom of the affair. Kindest regards.' INTENSE READER INTEREST AND LOYALTY "Just received my Box OFFICE RECORD. Kindly accept my thanks. I sometimes think that if we exhibitors could have had the Box OFFICE RECORD ten years ago, there would not be so many poor pictures on the market today, as the Box Office Record and 'What the Picture Did for Me' is the only way for any small exhibitor to dodge the poor ones. "I used to buy pictures recommended by the film salesmen. Today, / am only buying pictures that have a good rating in the Box OFFICE Record and I find that I am well rewarded for doing so. My advice to every exhibitor in this great country of ours is to subscribe to the HERALD and get the benefit of 'What the Picture Did for Me.' " — P. G. Held, Sterling Theatre, Fairmont, Neb. 46 EXHIBITORS HERALD October 28, 1922 Cinema Club of Cleveland Gives Industry High Rating Ohio Organization Finds "Healthy All-around Growth of Maker, Exhibitor and Public" (Special to Exhibitors Herald) CLEVELAND, O., Oct. 17.— There is food for thought for those people who make continued and unwarranted criticism of motion pictures in a recent report of the Cleveland Cinema Club — a body wholly divorced from the industry— which declares that "from this general study of the character of motion picture films shown in Cleveland and northern Ohio it will be seen that they are on the whole good and that conditions are improving." CONTRARY to the bally-ragging of Craft, Fleming and other notorious reformers, all pictures are not bad — in fact, the majority are not. After a sur- vey covering ninety-seven theatres, the club reported the following rating: Feature pictures: Artistic, 11; uplift- ing, 8; entertaining, 55; trash, 5; harmful, 7. Comedies: Good, 21; fair, 30; bad, 8. In making its report the club, which early this month held a convention at the Hotel Statler, stated: * * * "There is evidence of effort on the part of the exhibitor to attract the public with long programs, introducing other forms of entertainment in addition to films, and a somewhat increased effort to attract children through contests, prizes, etc., all of which, it would appear, is due to the unusual economic conditions. The novelty of the screen having passed, there is evidence that the public of Cleveland and northern Ohio are becoming edu- cated, discerning, picking and choosing their entertainment with greater care — becoming more critical. The makers of pictures are recognizing this condition, generally, as evidenced by the employ- ment of the best story writers of the country, and furnishing ample funds for the use of skillful directors in securing the highest artistic results. Thus we seem to have a healthy all-around growth of the maker, the exhibitors and the public." Sam Bullock, Ohio state organizer for the M. P. T. O. A., was a speaker at the recent Cinema Club gathering. In laud- ing the work of the organization, he said: "Had the Cleveland Cinema Club been in existence on that dark and stormy night in March, eight years ago, when the politicians put across the Ohio censor law without a public hearing, something constructive would undoubtedly have been done for the motion picture and its future, in place of the legalized imposi- tion of a political pap producing expedi- ent— such as the Ohio censor law has proved to be after eight long years' trial. "If Cinema Club methods and ideas prevail, censorship will die a natural death inasmuch as a constructive system of co-operation for 'good films' will take the place of censorship and a new army of patrons will be created to fill the now vacant seats, due to the public 'state of mind,' such state of mind existing all these years simnly because the six mil- lion humans of Ohio, like the poor 'gell' in the song who had 'nobody to guide her,' except some one whose entire vocab- ulary consisted of the one word, 'Don't.' * * * "All censor boards disapprove of Cinema Clubs and the reason is obvious. "Meantime, the Cinema Club idea is growing among that vast army of good women who patronize picture theatres, but want their pictures 'right' and are tired of the negative, destructive policy of the censorites and the fault-finding non-patron of the movies. Exhibitors must encourage the growth of that idea. 'Cinema,' as the name indicates, pertains to the motion picture. There are hun- dreds upon hundreds of women's clubs under various names in Ohio. "The prejudiced enemies of the screen have for years used small groups — well- organized minority groups — to influence these large bodies of well-meaning women for endorsements of ideas with barely more than 'overnight' considera- tion of the same. It is only just and proper that any question pertaining to the motion picture and its effect upon Ohio's millions, should receive the atten- tion of 'experts' whose thought and at- tention has been centered on this one subject exclusively for years. Such women do not decide such momentous questions 'overnight' — neither for the fanatic nor the exhibitor. "Many unthinking exhibitors, who in the past dubbed members of the Cinema Club 'a bunch of skirts,' very soon found to their surprise that those same women were better informed as to the details, angles and ramifications of the film busi- ness than they themselves were — all of which had beeYi developed by a close, con- scientious and patient study covering manv years. "Thdmethods of the Cleveland Cinema Club are now known the country over. Nearly all church and women's clubs now have special motion picture committees. It is proposed that Cinema Club groups, affiliated with all such organizations, be formed in all sections to facilitate con- structive work conducive to 'good films.' The idea will grow because it represents honest effort for the public good." Censor Board Favors Theatre Cooperation (Special to Exhibitors Herald) KANSAS CITY, KAN., Oct. 17.— The censorship committee of the M. P. T. O. Kansas has been approved by Dwight Thatcher Harris, chairman of the Kan- sas censorship board. The approval constitutes only a verbal statement by Mr. Harris to C. E. Cook, business man- ager of the M. P. T. O. Kansas, but thjs in itself is regarded as good as official by Kansas exhibitors. The committee, composed of M. B. Shanberg, Midland Amusement Company, C. E. Cook, and Richard Bicchele, Osage theatre, Kansas City, Kan., is expected to be of great aid to exhibitors, as well as producers, in that it will offer advice prior to the "butchering" of a costly production. Metro Official Sees Good Year in South T. J. Connors Reports That Business Already Is Good And Getting Better (Special to Exhibitors Herald) NEW YORK, Oct. 17. — T. J. Con- nors, or as he is better known, "Tom" Connors, assistant general sales manager of Metro Pic- tures Corpora- tion, wants to know where the much talked of slump in the mo- tion picture busi- ness is hiding it- self. If it exists anywhere he de- clares he could find no trace of it in the four weeks trip he has just completed, dur- ing which he cov- ered the entire southern part of the couiitry. Sells Metro Output "With the railroad strike settled and the drouth in Texas and Oklahoma broken, business in the South is com- mencing to boom," said he, "I found con- ditions not only good but getting better. We will have our best year in the South this season." During the trip Mr. Conners closed with the Saenger Amusement Company for the entire Metro output for New Or- leans district with the exception of the Mae Murray and Rex Ingram pictures which are sold on an individual basis. Books "Zenda" Film The Saenger Amusement Company has taken over the Shubert-St. George, one of the largest dramatic houses of New Orleans, and will open it this week as a picture theatre, with "The Prisoner of Zenda" chosen as the opening attrac- tion. Among other deals made by Mr. Con- nors on the trip was one with Southern Enterprises for the Metro output for the Dallas district. The Atlanta branch of the same company has also practically closed for Metro pictures. T. J. Connors Stroheim Resigns from Universal Organization (Special to Exhibitors Herald) LOS ANGELES, Oct. 17.— Eric Von Stroheim, Universal director, has severed his connection with that firm it has be- come known. Mr. Stroheim announces that his plans for the future are still in abeyance. He states that he has had offers but that he will not definitely decide which producing organization he will join until after he has conferred with his manager and attorneys Omaha Film Man Hurt (Special to Exhibitors Herald) KANSAS CITY, Mo., Oct. 17.— Hal Home, Film Booking Offices repre- sentative out of Omaha, and his wife, were painfully hurt in a motor car acci- dent in Kansas City last week when the car in which they were riding skidded and overturned. Mr. Home is badly cut about the head and may lose his right eye. October 28, 1922 EXHIBITORS HERALD 47 Film News in Pictures PICTORIAL SECTION of Exhibitors Herald Issue of October 28 Stories Told by the Camera Norma and Constance Talmadge have been showered with floral tributes by admiring fans during their journey through foreign countries. The stars of First National's "The Eternal Flame" and "East Is West" are touring France, Egypt, Germany, England and other European nations while abroad. Joseph M. Schenck, producer of the Talmadge features, accompanies the celebrities. The proverbial fish story. This picture of Rex Ingram, taken at Miami during production of Metro's "The Passion Vine," and John Russell, author of the story, presents a serious problem. Who caught the fish ? We have a hunch that neither can boast of being dyed-in-the-wool Izaak Waltons, although our guess may be wrong. The problem remains unsolved. Who caught the fish? President Will H. Hays of the M. P. P. D. A. in Eastman gardens during his conference with George Eastman, Rochester, N. Y., on ways to increase the usefulness of motion pictures. 4S EXHIBITO RS HERALD October 28, 1 Vitagraph's smiling field force. Left to right: G. A. Balsdon, assistant general manager; H. Bradley Fish, San Francisco division chief; J. M. Duncan, Chicago division manager; C. L. Kendall, Cincinnati division offi- cial; J. A. Steinson, Chicago branch manager, in con- ference at the Chicago exchange. Newly established home office in London of European Motion Picture Company, Ltd., distributor in Great Britain of Universal Film Manufacturing Company's product. Edwin J. Smith, former exchange and division sales manager for Universal, is managing director of the new company. Hal Mohr, cameraman for Arthur Trimble, author of "The Uses and Abuses of Soft Focus Lens," has demonstrated in Trimble pictures that soft focus photography is prac- tical in short •ubjccts. Louis B. Mayer (right) and T. H. Williams, Southern Pacific official, standing before pioneer locomotive driven through raging fire for scene in the Reginald Barker-Mayer pro- duction, "Hearts Aflame." Newspaper reporters almost ruined Lupino Lane, English pantomimist, who recently completed three spe- cial Fox comedies, on his return to London for a short vacation prior to resuming film work. October 28, 1922 EXHIBITORS HERALD 49 Willard Lewis William Scott Mor Bordering this page on the right, left and top (pictures designated only by names) are the prominent screen per- sonalities who are members of the special cast in "Only a Shopgirl," second of the C. B. C. "box office winners," the first being "More to Be Pitied Than Scorned." Wallace Beery Betty Blythe (above) has following prominent players supporting her in "The Darling of the Rich," her second picture being completed at Whitman Bennett studio : Mon- tagu Love, Charles Gerard, Gladys Leslie, Jane Jennings, Albert Hackett, Julia Gordon, Walter Walker. Photo: Alfred Cheney Johnston. Tully Marshall Thomas Meighan with the fox puppy and the youthful goat which were mascots on the location trip during the filming of the star's latest pro- duction for Famous Players, "The Man Who Saw Tomorrow." His highness, Joe Martin. The ape, flanked by Rex Ingram and Curley Stecker, his trainer, has an impor- tant part in Ingram's new Metro production, as yet unnamed. Note, Joe is given seat of honor. Wallace Reid and the little monkey he plays with in his latest Para- mount feature, "Clarence," an adaptation of the stage play by Booth Tarkington which F. P.-L. is producing at its West Coast plant. 50 INHIBITORS HERALD October 28, 1922 Little Anita Murray, daughter of Hugh Murray, Hearst official, has her picture snapped with her favorite star, Jack Holt (left), of the Paramount forces, and Guy Price, dean of the West Coast's drama and motion picture re- viewers. Crowd attending test performance of Benjamin B. Hamp- ton's "Heart's Haven" at Tally's Broadway theatre, Los Angeles. W. W. Hodkinson is distributing the picture, which was held over for a three week's run at the house. Claire Adams is in the cast. Bi'lie Love, whose latest Metro pic- ture is "Youth to Youth," is fas- cinated by the young goats which form part of livestock family of Emile Chautard, director of the star's series of Metro attractions. Milano Tilden, for many years stage manager for Guy Bates Post during his theatrical tours, photographed with some of the armor and other interesting properties for "Omar, the Tentmaker," a First National Attraction. Photoijrwph of Benda mask of Ma- bel Ballin, star in Hugo Ballin's "Married People," a Hodkinson publication. Benda, one of the world's greatest artists, says star is most beautiful woman on the American screen. October 28, 1922 EXHIBITORS HERALD 51 New photographs of three prominent screen personalities working under the Metro banner: Viola Dana (left), whose ver- satility is displayed in "The Five Dollar Baby," "Life's Darn Funny" and other productions; Blanche Sweet (center"), who returns to the screen in the Metro-SL picture, "Quincy Adams Sawyer," after an absence of two years, and Mae Murray whose latest Tiffany feature for Metro distribution is "Broadway Rose." Miss Murray is now producing "Coronation" on the West Coast under the direction of her hubsand, Robert Z. Leonard. On her arrival on the Coast from New York, Miss Murray was accorded an enthusiastic reception by fans and members of the film colony. EXHIBITORS HERALD October 28, 1922 The WEEK in NEW YORK Cecil B. DeMille Will Rogers WILL ROGERS was the guest of honor at last week's meeting of the A. M. P. A. and spoke. In fact, he spoke four times. And he must have been good for Harry Reichenbach laughed four times. So did the others, even the trade paper representatives, although they were suffering from the handicap of having to pay for their own luncheons. In spite of this they laughed. So Rogers must have been good. Will (we all call him "Will" since that luncheon) said it was the first time on record that a press agent paid for an actor's lunch, and he didn't know even then but what he would be slipped the check before he got out. Will said he had intended to throw a little bull but in- stead of that he would talk about the Blood and Sand bull, who was an old friend of his. He said what Ro- dolph did to that friendly old steer was a crime. No self-respecting Durham would have stood for it. Will says he goes to see that pic- ture every time he has a chance, trying to figure out what that old bull's hind legs were tied to while Rodolph was so recklessly risking his life and good looks brandishing the sword in front of it. Some day he hopes to see that bull break loose and give Rodolph a chase. Morrie Ryskind cracked a wry smile, borne of sad experience, when Will made a crack about "anonymous" checks, and Mort Blumcnstock, beau brummel of the Ampas, didn't try to refute the speaker when he placed a wreath on the advertis- ing men for homely physogs. Will said after looking at the crew of yeggs in the room he couldn't understand how he ever retained his job as the homeliest man in pictures. As Bide Dudley says, "It all seemed so absurd." After being kidded all over the lot since Hector Fuller was a copy boy those individuals who have suffered under the monaker of "Clarence" have risen. Clar- ence Massey, of Cleveland, Ohio, has organized the "Clarence Anti-defamation League," the qualification for member- ship being the name only. Always believing in helping a good thing along Dr. Riesenfelc is giving all the Clarences a free show. The manag- ing director of the Rivoli and Rialto has invited the founder of the league and all its members to be his guests at the Rivoli this week to see William DcMille's picture "Clarence," which is the current attraction there. So every cloud has a silver lining, even a Clarence cloud. * * * Kenneth WF.nn, in a recent Lambs Club Golf Tournament, heard a new alibi. Having been a motion picture di- rector and a golf enthusiast for some time, he thought he had heard them all. In this golf tournament Webb's oppo- nent drove his ball into the woods. There Webb watched him trying to get out. After a long struggle the ball came out on the course. "How many strokes?" asked Webb. "Three," replied his p?rtner. "Why, I counted ten myself," replied the director. "Oh, that wasn't shooting. I was kill- ing a snake," came the alibi. * * * Rufus Gaynor, newspaper and maga- zine writer, who is a son of the late Mayor William J. Gaynor, of New York, has entered the publicity field, having affiliated himself with Harold C. Howe and B. M. Conlon. Howe and Conlon conduct a publicity and advertising bu- reau in the Times building and handle the accounts of a number of picture stars and several independent film producers. Mr. Gaynor was for several years on the staff of the Sun. * * * Harry Reichenbach will leave this \veek for Los Angeles to line up work on two productions for Louis B. Mayer, which he has been engaged to exploit. * * * Bert Ennis says he is a commodity. He leaves this week to open the advance campaign on "After Six Days," for Art- class Pictures Corporation, with which he has his regular job. After his return from Indianapolis he will be loaned by Artclass to Associated Pictures Corp. long enough to handle special publicity on "Quincy Adams Sawyer," which will be distributed by Metro. * * * Billy Brandt, who in spite of his youth and beauty is often called the daddy of the T. O. C. C, is the busy young person. The big event of the year of the organi- zation is the annual ball and dinner and Mr. Brandt always gives this matter much of his time and personal attention. The big party is scheduled this year for December 2 at the Astor Hotel, and al- ready reservations are coming in. "This will be the biggest ever," said Brandt. "And why not? We've got peace and harmony in large hunches in the in- dustry this year — some have the peace and others have the harmony — so why not celebrate it properly? And also we almost have the uniform contract, Pop Landau is back with us and Barney Edcl- hertz has gone to Europe, so let's be gay." * * * John BroWNELL, who has been so long with Universal that he was looked on as a fixture, has joined F. B. O., where he will head the scenario department. * * * "Shadows," the second B. P. SciTUL- berg production for Al. Lichfman Cor- poration, will be given its premiere with all the trimmings at the Biltmorc on Fri- day evening, October 20. * * * William Axt, associate conductor of the Capitol orchestra, has been presented with the degree of Doctor of Music by the American University of Chicago and Los Angeles. The certificate accompany- ing the degree is framed and hanging on Mr. Axt's office wall. Said he: "I don't know just what it gets me, but it is nice to look at." John S. Sparco. CECIL B. De MILLE. Paramount's director general, has been charac- terized "The Balzac of the Screen," and there are many who will contend that this title has been aptly conferred. DeMille is a master craftsman who leaves little or nothing to the imagination and everything for reflection. While his pri- mary purpose is to entertain, he presents picture subjects that awaken introspec- tion and tend toward uplift. DeMille was born to the drama, his father being Henry C. DeMille, dramatist, and his mother Beatrice DeMille, authors' representative. The Paramount director was born in Asheville, Mass., and ac- quired his first knowledge of the stage by playing child parts in his father's company. At the age of eighteen, with his brother William, he wrote his first play. He found time to attend a military school and later attended the American Acad- emy of Dramatic Arts in New York. Early recognized as an actor, playright and producer of rare attainments, De- Mille produced "The Return of Peter Grimm' with David Warficld, a number of other stage successes and wrote sev- eral musical operettas. Meanwhile the motion picture had been quickened by the spark of real life and DeMille joined forces with Jesse L. Lasky in California where he made his first pic- ture, "The Squaw Man." The dramatic possibilities of social topics and the problems of marriage and divorce appealed to him and with "Old Wives for New" he launched a series of productions dealing intimately with mar- ried life. Versatility, however, has marked DcMille's career, and this coupled with a penchant for lavishly spectacular scenes, such as the Babylonian cut-back in "Male and Female," the Cinderella scene in "Forbidden Fruit." the crocodile episode in "Fool's Paradise," and the Roman bacchanal in "Manslaughter," has enabled him to give the screen produc- tions which stand out in a class by them- selves.— J. S. S. October 28. 1922 EXHIBITORS HERALD 53 \ id Urban Is Back Home After His Eightieth Trans- Atlantic Jaunt (Special to Exhibitors Herald) N'EW YORK, Oct. 17.— Charles Urban is again back at his desk at Urban Insti- tute, Irvington-on-Hudson, after a six wee ks' trip to Europe — and his eightieth journey across the At- lantic. All of the Ur- ban projects are now gathered at Irvington. The offices and labora- tory which cov- ered t h e entire nineteenth floor in the Masonic building at 6th avenue and 23rd street have been removed to the plant at Irvington. City offices will be maintained in the Borden building, but the major part of the Urban organiza- tion will be housed henceforth at Irving- ton. The Official Urban Movie Chats, which are produced in conjunction with the Motion Picture Theatre Owners of America and published through W. W. Hodkinson Corporation; and the Urban Popular Classics, which are issued through Vitagraph, are being edited at Urban Institute, as are all the other pic- tures which bear the Urban imprint. Charles Urban Printers Chief Urges Exhibitors to Defeat Censorship Governor (Special to Exhibitors Herald) NEW YORK, Oct. 17.— An appeal to the exhibitors of New York State to aid in the campaign to defeat Governor Miller, who is up for reelection, has been made by Peter J. Brady, president of the Allied Printing Trades Council. In his message to theatre owners, Mr. Brady cites the attitude taken by the two political parties toward censorship, the Democrats inserting a plank calling for re- peal of the law which Governor Miller f6rced through the legislature a year ago. and the Republicans refusing to make any mention of the statute in their platform. Exhibitors in Parade (Special to Exhibitors Herald) ST. LOUIS. MO, Oct. 17.— The St. Louis Motion Picture Exhibitors' League has voted to place a float in the Armis- tice Day Celebration parade fostered by the American Legion. Michigan League Sets Fast Pace in Subscribing $11,000 McLaren Succeeds Cady as President of Exhibitors State Body— Cohen, True, 0 'Toole, Steffes and Others Address Annual Conclave You have to take your hat off to those Alichigan exhibitors. Any organization that can raise $11,000 in forty-five minutes among eighty-three motion picture men, is SOME organization. And that's just what happened last week at the Durant Hotel, Flint, Mich., at the Third Annual Convention of the Motion Picture Theatre Owners of Michigan October 11-12. It was one of the most constructive, business-like meetings, either national or state, ever held in this country. Night Session Held by Board of Directors The president, Claude E. Cady, called the meeting to order at 10 a. m. Tuesday morning— after a long session the night before with his board of directors, forming committees— and from that moment things began to move in an orderly, snappy manner until the motion to adjourn on Wednesday afternoon. The meeting attracted the following men from national and various state as- sociations: Sydney S. Cohen, president M. P. T. O. A.; M. J. O'Toole, chairman of national public service committee; W. A. True, president of Connecticut motion picture men; Al Steffes, president of the Minnesota organization; Martin J. Smith of the Ohio association; R. F. Woodhull, " president of N. J. M. P. T. O., and Court- land Smith, secretarv of the M. P. P. D. A. Registration Is Big There were 158 persons registered, in- cluding accessory men, film company representatives and exhibitors represent- ing some 400 theatres in the state. Mr. Cady in opening the meeting stated briefly what had been accomplished dur- ing the year. He said it had cost $20,000 to run the organization and the budget for the coming year called for $22,000. The removal of the 5 per cent film rental tax had saved the Michigan exhibitors $200,000. Chairmen Are Appointed J. R. Denniston of Monroe then read the new committees for 1923. W. S. Butterfield of Battle Creek was appointed chairman of the constitution and by-laws committee; Charles Q. Carlisle of Sagi- naw, chairman of resolutions committee; Blair McElroy of Chicago, chairman of finance committee; W. S. McLaren, Jack- son, chairman budget committee, and Phif Gleichman, Detroit, chairman of cre- dentials committee. At the afternoon session Treasurer Fred R. Rumler of Detroit read his re- port and Business Manager H. M. Richey gave a resume of the organization's ac- tivities during the year. He spoke of the advisability of placing theatre insurance with the Mutual company; the necessity for combating adverse criticism of the industry; the Famous Players three months' protection clause; centralization of supplies; music tax and bad condition of films. O'Toole on Program M. J. O'Toole, who has been loaned to the national organization by the Comer- ford interests, Scranton, Pa., and is head of the public service department of M. P. T. O., admonished the delegates to "take the best there is among you men and women, back them up, give them money to run the organization, give them sup- port and you're going to win.'' "The motion picture exhibitor is the editor of every community," said Mr. O'Toole. "He is the manager and direc- tor of the public screen press and moulds public opinion in his community. He controls the screen press of America." H. T. Hall, state secretary, reported the financial standing of the Michigan body, and was followed by Martin G. Smith of the Ohio league, R. F. Wood- hull of New Jersey, and Al Steffes of Minnesota, who extended greetings to the Michigan men. Reports on Insurance At the Wednesday session which con- vened at 9:30 a. m. in the well ventilated but noisy convention hall in the basement of the Durant, a tremendous amount of business was disposed of. Howard Luce, district agent of Mills Mutual Insurance Company, who six months ago started to write the insurance on Michigan theatre owners' property, reported, and answered questions from the exhibitors. Sydney Cohen then addressed the meeting. He stated the business of the national organization had trebled in the last year and hence the high cost of up- (Continued on page ?o) INTENSE READER INTEREST AND LOYALTY "Thank you very much for the Box OFFICE RECORD. Am sorry to say it but I spent more time with my RECORD than with my BlBLE." — P. J. BuRFORD, Princess Theatre, Doniphan, Mo. "Received Box OFFICE RECORD. Sure is the thing. Great. Thanks."- — RusSELL ARMENTROUT, K. P. Theatre, Pittsfield. 111. "Received the Box OFFICE RECORD. It is full of many good things and should be a great help to all exhibitors. Thanks for ours." — C. W. PERRIGO, Star Theatre, Argyle, Wis. "Allow me to thank you very much for the Box OFFICE Record. Your magazine and this RECORD have been a great help to me. Wishing you a great success." — J. I. Saad, Weddington Theatre, Pikeville, Ky. 54 EXHIBITORS HERALD October 28, 1922 "Goldwynners" Assigned Posts in New Exploitation Move Eddie Bonns Leaves Warners to Join Goldwyn Staff Just Organized by Howard Dietz (Special to Exhibitors Herald) NEW YORK, Oct. 17. — Goldwyn's new nation-wide exploitation force is a realization, the selection of men and their assignment to ex- changes having been virtually completed this week by Howard Dietz, director of advertising and publicity, and R. E. Pritchard, exploita- tion manager. THE field men will be known as "Goldwynners." Eddie Bonns has tendered his resigna- tion to Warner Brothers, effective on October 21, and will join the new Gold- wyn force in an executive capacity. Gold- wyn has required that every man on the staff shall have had exploitation experi- ence or have served as a theatre man- ager. Following are the "Goldwynners," with a summary of their previous associations: * * * W. R. Ferguson will devote his time largely to pre-release showings at the Capitol theatre. L. D. Barclay, general manager of Grand Amusement Company, Johnstown, Pa., is a newspaper man of long experi- ence. Charles C. Perry has just left the post of managing director of the Capitol the- atre, St. Paul, and the State theatre, Min- neapolis. Phil Gersdorf left the management of the Rialto theatre, Atlanta, to join Goldwyn. William Robson was one of the original members of the Famous Players' exploita- tion staff. J. D. Stewart was former director of publicity for the E. H. Hulsey theatres MONEY Which Have Exhibitors to By H. E. MUESSEL (Ansley theatre, Ansley, Nebr.) Here is a good stunt I put on and it certainly made a big noise for three days. I had a tin can contest giving three prizes, but the stunt was so good and the kids, with the help of the old folks, worked so hard that I made it five in- stead of three. It certainly got the grapes as an advertise- ment. This was pulled some time ago, but I still hear of it from the grownups. The stunt was to have the kids gather all the old tin cans in town. Those gathered at the public dumps were barred. I had them brought in front of the theatre; checked and loaded in wagons lined along the curb. There were five loads lined in Texas and later managing director of the new Hope theatre in Dallas. * * * Saul Silver has been attached to sev- eral New York City theatres and was a member of the special Goldwyn staff handling "Theodora." Frank Burns, publicity director for Southern Enterprise theatres in Orlando, Fla., whose exploitation has won com- mendation in the trade papers. H. H. Niemyer, publicity director for the Missouri theatre, St. Louis, recently returned from Europe to that post. Richmond Dorman, who comes to Goldwyn from the management of the Imperial theatre, Jacksonville, Fla. James Carrier, general manager for the Harry Koplar theatres in St. Louis and exploitation representative for Rob- ertson-Cole and Selznick and later con- ducting his own exploitation force with his brother. Eddie Carrier, who has been associated with his brother in the greater part of their exploitation work. R. J. LaVoise, who leaves the man- agement of the Cameraphone theatre, Pittsburgh, to become a "Goldwynner." Howard J. Phillips, who comes from the management of the Sigma theatre, Lima, O. up. I think 23,813 old cans. You can't find a can left in town to build a flivver from. I had all these cans hauled to the dump in one string with an advertisement on each wagon. The prizes were to be first, one month free ticket; two weeks for second ; one week for the third, but the way the kids worked I didn't have the nerve, so I doubled that and gave away two extra tick- ets good for a month. By H. L. FOX (Tokio theatre, Morehouse, Mo.) In starting the last two serials, I have distributed to my patrons a card that, when presented with a regular paid ticket, would admit two. In each instance, I have filled my house. Robert H. Clemmons, who has been manager for S. A. Lynch theatres and for Jefferson Amusement Company and who has just come from the management of the Tivoli theatre, Beaumont, Tex. * * * Howard G. Carroll, who leaves the management of the International theatre, Niagara Falls, to join Goldwyn. Earl Payne, who has been in the publicity department of the California tiieatre, Los Angeles. John Wilstach, who comes of a promi- nent family of theatrical advance men and who has had experience in handling road companies for big theatrical and mo- tion picture successes. W. A. Burke, who leaves the post of publicity director of the Rialto theatre, Butte. Mont., for wider efforts with Goldwyn. William H. Branch, who comes to Goldwyn from the management of the Princess theatre, San Antonio. Edward F. Finney, who is attached to the home office for the present. Mr. Finney has been with the contract depart- ment of First National. Alfred Weiss Buys Big Interest in Artclass Picture Corporation (Special to Exhibitors Herald, NEW YORK, Oct. 17.— Alfred Weiss, former Goldwyn executive and well known in production and distribution circles has ac- quired a i^^BI^^Bl^H^H Pictures Corpor- ^^4B ation. The trans- action involves B( — _ an amount in ex- I , "^h cess of $250,000, HL according to A • ~£ Louis Weiss. It is announced HL. that Alfred Weiss B^.^al has been elected AS president and ^^1^1 manager l^li^Hflfi^^^l of the firm and that his associa- Alfred Weiss tion with the company will shortly inaugurate a greatly enlarged scope of activity in pro- duction and distribution. The Artclass organization has as ex- ecutives in addition to Alfred Weiss, Louis Weiss, Max Weiss and Adolph Weiss, three brothers who bear no kin- ship to Alfred Weiss. At the present time interest attaches to company's bible feature "After Six Days," which opens at English's Opera House, Indianapolis, Oct. 22. Exh ib i tor- Exch ange Alliance Is Planned By Iowa and Nebraska (Special to Exhibitors Herald) OMAHA, NEB., Oct. 17.— Preliminary steps to what may lead to the formation of an association consisting of film men and theatre owners were discussed recently at a joint meeting of the Omaha Film Hoard of Trade and representatives of the M. P. T. O. of Iowa and Nebraska. It was suggested that such, an association be formed and that a special grievance committee be appointed to settle differences between exchanges and exhibitors. The suggestion was to have the committee com- posed of two representatives of the Film Board of Trade and two representatives from the Iowa and Nebraska exhibitors' leagues. MAKING IDEAS Been Used Successfully by Build Up Their Patronage THE THEATRE ^E_PRACTICAi^ Timely Topics of the Theatre The Real Fan THE real motion picture fan is a very important factor in motion picture development. The real motion picture fan is not, however, the regular subscriber to or buyer of the gaudy periodicals commonly known as the fan maga- zines. Readers of these widely distributed publications mani- fest interest chiefly in this actor's eyes, that actress' wardrobe, the traditionally tragic behavior of the comedian off screen and the likewise traditionally tender nature of the villain when not in the glare of the lens. These things, of course, mean little to motion picture or theatre progress. * * * The real fan (the ill fitting word is used with some regret) is the motion picture exhibitor, his family, his em- ployes. To the theatre individual the day's work and the essence of existence are more nearly one than those of probably any other member of the present civilization. In theatre office, back stage, orchestra pit or projection room, genuine fan gossip is the order of any and every day. The current attraction, once it is seen, is analyzed, approved, flayed, defended, attacked, its faults and virtue.-: arrayed one against the other and bright or gloomy fore- cast made for the cinema on the premise that the present is a specimen of future product. * * * This single attraction disposed of to the satisfaction or dissatisfaction of each and every debater, the picture of yesterday, last week, a year ago, five years ago, ten, and that advertised in the current trade journal, pictures old, new, known and unknown, are weighed one against the other, all with the unexpressed but earnest purpose of ascertaining the future of the screen. This chorus of criticism, essentially constructive, reaches the ears of those who make pictures what they are. Through exhibitor letter, through Herald columns, by word of mouth, the findings and demands of theatre people actually shape product in the making. * * * No scheme of things could be better than this. Theatre people are best qualified to know that elusive thing, "what the public iikes." Theatre people are wholly enthusiastic and honest in their attempts to bring about picture perfec- tion. This, the true "fan," is the tvpe of person who writes "What The Picture Did For Me" and the "Box Office Record." In the influence of their writing upon motion picture production is seen one of the most trustworthy indications of the motion picture's great future. Three Cheers IF the motion picture business were a ball game, as those who use the misfit term "fan" would imply, a suggestion that players and spectators rise and give three lusty cheers would be strictly in order. This because the costume play has come into its own. * * * * Innumerable times in past years has this typewriter clicked off protest against the blind prejudice against the period picture. Distinct and unrefreshed recollection brings up outline of b-icf but whole-souled lines welcoming "Pas- sion," "Deception." "The Three Musketeers," "Theodora" and "Orphans of the Storm" as period oictures strong enough to wear down the barrier of superstition against their class. It will be necessary to write no mce of these. This week, on Chicago's best screens are visible "Doug- las Fairbanks in Robin Hood." "When Knighthood Was in Flower" and "The Prisoner of Zenda," to name a brilliant three which are, properly, the three pictures foremost in cinema thought and discussion at this period. * * * It must be clear to all that the public appreciates, re- spects, the period drama. In the management of every costume picture it has been brilliantly demonstrated that from an advertising standpoint this class of product is ex- ceptionally desirable. To the exhibitor the definite establishment of the period play as a profitable product comes as an influx of new blood to the business phase of the program. To the patron it comes as a promise of infinite riches to be delivered as the lens ransacks the dusty archives of the classics. Perilous enmes PERILOUS pennies are being gathered by many so- called showmen whose present policy it is to contract for two poor motion pictures and sell them to innocent patrons on a single program for the price of one good one. The first time or two it is tried this stunt succeeds in selling the usual number of tickets, possibly more. If the buying has been exceptionally sharp, or if such buying has circum- vented the shelving of a picture, the ledger shows a neat gain. * * * But ledgers are notably complex affairs. A really ex- pert accountant going over the books of these theatremen in six or a dozen months would note a pronounced slump dating from the inception of this policy and continuing until well beyond its termination. Until they are taught otherwise, which it is to be hoped will be never, patrons go to the theatre to see qual- ity entertainment, not quantity. To them ten poor reels, or twenty or a hundred, do not take the place of five good ones. Their concern is with their pleasure, not with the exhibitor's financial problems. * * * The exchange who knowingly sells pictures for such exhibition is striking directly at the bed rock of the busi- ness, injuring itself, of course, as it injures its client. The exhibitor who follows this policy, cognizant of its dangers, digs his business grave with an unerring spade. The New Smithy LOXGFELLOW'S deathless classic, lately burlesqued by the artful Keaton to the great amusement of all and sundry, contains the lines: "The children coming home from school look in at the open door." With the general passing of the horse the "village smithy" of the poem be- comes a steadily less prevalent institution of modern busi- ness. But there is a new smithy. * * * Contrary to the possible ambition of Henry Ford, the new smithy is not the garage. It is the motion picture theatre. Observe home-going school children passing any lobby and wait, if you have time, for one to pass without scanning posters and photographs displayed. It simply isn't being done. If you are an exhibitor such observation will bring home to you with new force the importance of sustaining this healthy child interest, of protecting it by giving children amusement that is good for them, of extending to them the same splendid consideration that Longfellow's village blacksmith extended them. 56 EXHIBITORS HERALD October 28, 1922 ••; "•}: 7ji T-: *>j 35 33: 33gS5BSSM£SS5SSSSHIlMMS5 331 331 35 331 3 ? TCT^i^lU'M'^^ Theatre Letters Personal Accounts of Constructive Showmanship Contributed by Readers of "Exhibitors Herald" Your Type Display- Is Excellent, Mr. Rand Posters and heralds are more universally used (excepting news- paper display, of course) than any other medium of theatre advertis- ing. Posters, then, are of vital concern to every exhibitor. "Sales- manship posters" are exemplified in the contributions to this depart- ment this week by Philip Rand. THEATRE EDITOR, Exhibitors Herald. Dear Sir: I am submitting three samples of heralds, locally printed, which have made money for me. I think printer's ink pays. The size is a quarter sheet. I think these are better than the ordinary small hand bill. I shall be glad to have your opinion on them from a strictly professional point of view. Don't be afraid to roast them or suggest improvement.— Philip Rand, Rex theatre, Salmon, Idaho. * * * DEAR MR. RAND: Far too few exhibitors appreciate the value of art in type display. Perhaps the basic reason for this is that type display, IT Til SI! Sunday and Monday September 24-25 Mark Twain's Great Comedy A CONNECTICUT YANKEE IN KING ARTHUR'S COURT Philip Rand, recently appointed poet lau- reate of "What the Picture Did For Me" by contributor* to that estimable forum, this week favors "The Theatre" with his initial contribution. One reproduction of an ad discussed in bis letter appears above, another in an adjacent column. "The Theatre" is glad to welcome Mr. Rand to its columns. C. F. Lewis, Criterion theatre, Evansville, Ind., used expensive teasers in advertising the engagement of Paramount's "Burning Sands." One of these is shown above. Police permission was obtained and the cutouts placed at the best available loca- tions. Mr. Lewis' letter is presented in this department this week. It is the kind of a letter that leaves readers with an impression that all is well with its writer's box office. like painting, music and kindred arts, is a gift You have shown a fine discrimination in the choice of type, borders, cutoffs and the like for your heralds. Reading of them is a pleasure, not an effort. The display type used in "The Last Trail" herald is espe- cially suitable for poster use. Exhibitors not trained in type display would be wise in taking the reproduction of this poster to their printers as a style sheet. It is encouraging to note your use of ex- hibitors' reports in heralding "The Last Trail." Printer's ink does pay, Air. Rand, when reproducing posters of the type which you prepare— W. R. W. Expensive Teasers Are Usually the Best Teasers THEATRE EDITOR, Exhibitors Herald. Dear Sir: This is one of the "talking points" I used on "Burning Sands," but 1 even forgot to mention it in my last letter. Now see how busy we get down here. I think this is a very good idea. It certainly caused a lot of talk. A good bet to use on this is to get the permission of the city police or mayor and have several of these phones placed around in the prom- inent business section. This may be a little expensive teaser advertising, but from* the results you will get you will not kick at all. Hoping you will find some place for this some time, with best wishes I remain Sincerely yours, C. F. LEWIS, Criterion theatre, F.vansvillc, Ind. * * * DEAR MR. LEWIS: We, personally, are of the possibly old order of beings who believe it pays to buy good things or to buy not at all. Good things, of course, cost money, but they practically always repay the expenditure. We think that is as true in advertising as in anything. Expensive teasers, by that reasoning, are good teasers. They undoubtedly yield a profit in keeping ivith their cost. And that philosophy reveals your teasers as high class stuff. As such it is typical of yourself. —W. R. W. " Merchants' Movie Night" Elliott Innovation THEATRE EDITOR, Exhibitors Herald. Dear Sir: I have waited until I had an opportu- nity to test this stunt out before making a report to fellow exhibitors on it. I make no claim of its being original, but as a "get-'em-in" plan it has proven very ef- fective. I lined up every merchant in town (some job!) on "Merchants' Movie Night." Monday night of each week is so designated, and on each Monday an adult is admitted by presenting a dime, together with a Merchants' Movie Night Coupon. These coupons are given by OTHER THEATERS WILL THY | KEILM ANN'S IDEA OF THE MOVIE REVUE OF A DECADE 'Old Time Movie Revue," the un- usual motion picture program exhibited in Topeka hy K. D. Keilraann, manager of tl*e Grand theater, and the comment lusidp by The Capital in emphasizing the improvement in motion pictures in a decade, have attracted natiou-widc attention: The Exhibitors' Herald, one of the largest exhibitors' magazines with « narfb'nal circulation, has a feature article this month telling of the un- usual program and reprinting in full the feature editorial written by l'rof. Klrtck H Davis, in The Capital. The Keilmann program drew a sharp contrast between pictures made at Mc- kinley's inaugural and the artistic pro- ductions of the present day. It. marks the artistic progress made in this great Industry. The Exhibitors' Herald has indorsed the idea and passed it on to other managers. The "Theatre Letter" from E. D. Keillman printed in the October 14th "Herald" brought the above voluntary mention from the "Topeka (Kan.) Capital," the special writer of which figured importantly in the initial story. Read" Mr. Keillman's letter for an exceptionally interesting sidelight on the business of building profitable pub- licity. October 28, 1922 EXHIBITORS HERALD 57 each merchant with every cash purchase of one dollar during the week. The coupons are only good on Monday night following their date of issue, which is stamped on the back of the coupon each week. Each merchant Jias a block of numbered tickets, for example: One has from 1 to 350, inclusive, the next from 350 to 650, and so on. This makes it a comparatively easy matter to check up after the show, and ascertain the ex- act number of tickets issued by each mer- chant. Since the merchants bear all the expense of tickets, advertising, etc., it is necessary to know how many tickets each has turned in to the box office, in order that the expense may be pro rated among them. In addition to the merchants' tickets that are turned in, I have found it to be the case that I have received from fifty to sixty full paid admissions on these nights from people who did not have merchants' coupons, in addition to the several hundred who did have. My predecessor ran regularly two nights per week. Soon after I bought the theatre, I opened up three nights per week, and starting the first of September I opened up six nights per week. I use this merchants' stunt on Monday night, as I found it to be my weakest night. It has obtained for me new patrons, made regulars out of occasional ones, and gives me a start on the week, from a box office standpoint, that helps to make the ledger show the right kind of a balance at the end of the week. Window cards, stating that the mer- chant in whose window it is placed is Merchants Movie Coupon PALACE THEATRE ACCEPTED ON DATE STAMPED ON BACK WHEN PRESENTED WITH 10c CASH AT PALACE TICKET OFFICE. giving the coupons, several thousand of the tickets like sample I am enclosing, a quarter-page ad in the local paper to start it off, and a little hard work will sure put the stunt over. If you have a Universal exchange in your territory as accommodating as the one that serves me, you can get a lot of help from their publicity man. I outlined what I had in mind and he wrote my ads and designed the window cards and cou- pons I use, also gave me a number of valuable pointers on working out the idea. I certainly appreciated this, espe- cially as they had nothing directly at stake, and it goes to show that this par- ticular exchange, at least, is living up to the advertised Universal policy of help- ing the small town exhibitor. The Box Office Record came in last week, and, believe me, it was welcome. I was just about ready to get out a search warrant for it, as I was getting low on bookings and warted something to go by in buying. It sure is a help along this line particularly. It is always a toss-up with me which to read first, the editorial page or the box office re- ports. E. H. ELLIOTT, Palace theatre, Lynn, Ind. DEAR MR. ELLIOTT: Once upon a time we used the word "in- novation" when referring to a contributor's stunt and were busy for a month or more replying to readers who claimed precedence in use of the idea. We don't expect any- thing like that in this case, as we believe your arrangement to be wholly original. Wc knozu it to be wholly good. IT MEANS MANSLAUGHTER" IF YOU KILL A PERSON THRU RECKLESS DRIVING DRIVE CAREFULLY BUTLER COUNTY AUTO CLUB One of the posters used by Fred S. Meyer, Palace theatre, Hamilton, O., in the interests of "Manslaughter," Cecil B. DeMille's Paramount production. Mr. Meyer's "Theatre Letter" appears in this department this week, containing a list of attractions exploited during the past month and offering to submit any of same for your inspection. This department will be glad to act upon suggestions from readers of Mr. Meyer's letter. The other good news in your letter, about the improvement of business and the arrival of the "Box Office Record," compels us to say, rather lamely, that we're glad things are as they are and hope that they will con- tinue so. If anything we can do will help to make them endure thus, command us. — W. R. W. Police Join Meyer In Exploitation Undertakings THEATRE EDITOR, Exhibitors Herald. Dear Sir : Under separate cover we have forwarded you cards used for exploitation purposes on "Run! The flood is coming, in the Zane Grey Special, 1.MM Run! For your lives! To the REX Thursday - Friday, % IMS Run! The dam is breaking! Niina FlTti \ En KoiiI t Rosemirj Tneby f Wallace Bterj Exhibitors' Reports TBX&E WTXL OUP TOD Prices 40 and 20 Cents. Readers of "What the Picture Did for Me" will recall Philip Rand's verse reporting William Fox's "The Last Trail." To these particularly the above reproduction of his advertisment will be interesting. The quo- tation of exhibitor reports shares bottom space prominence with a verse which we suspect is of Mr. Rand's composition, all of which is as it should be. "In the Name of the Law" and "Man- slaughter." I want to just briefly say that during the engagement of "Manslaughter," as well as during the engagement of "In the Name of the Law," the silent policemen summer force were taken down and these cards put up to take their place, not only without interference, but in full co-oper- ation with the police department and auto club officials. In the last thirty days I have used so many exploitation campaigns that while some of them have been sent in, they are much too numerous to mention. For this reason, and pressed for lack of time, I'll be glad to send in what you feel you abso- lutely want. Exploitation tactics through the press, tie-ups, street exploitation, etc., were applied t® "Nice People," "Her Gilded Cage," "Turn to the Right," "Blood and Sand," "If You Believe It, It's So," "In the Name of the Law" and "Manslaughter," all in a period of thirty day*. Now if you will let me know what you are most inter- ested in and what you want I will be glad to forward details. F. S. MEYER, Palace theatre, Hamilton, O. DEAR MR. MEYER: The police department, always a friend in need, and tlie motor faction, a numerous body and zealous in their likes and dislikes, are good supporters for any theatre to have. IV e consider your method of winning their friendship bomb-proof. We need not be told that their support helped out at the box office immensely. Sorry, and glad in the same breath, that you're so busy. That must mean business is good, which is always good news. Hope it continues that way permanently. If you're not too beset with box office duties we'd like to look over, especially the stuff on "Grandma's Boy," and "If You Believe It, It's So." We'd like a letter with it, but don't hold it back because you have not time to write one. One of the best things about your material is the eloquence with which it speaks for itself. If you say, we'll just trot it out and let it talk. — W. R. W. 58 EXHIBITORS HERALD October 28, 1922 FOLKS— Strand service is not sold. It is cheerfully given to all our patrons. All Strand employees will courte- ously render any service within their power. Make your wants and complaints known. They will receive prompt attention. —THANKS FOLKS— We have just redecorated your rest room in pink and gold. New draperies and wicker chairs add a cozy touch. There you will find full length mirrors, writing desks, free hairpins, face powder, etc., phone connection of course. All for your convenience. —THANKS FOLKS— Each Saturday morning is set aside for the children. We show them educational, wholesome and instructive pictures. Our hostess has charge of the children and watches over them. They just love her story hour. Let the kiddies come. —THANKS f "CHIEF OF POLICE SCOTT. WICHITA, KANSAS Dear Chief. We want to ask a favor. Will you put HAROLD LLOYD on the force? Single- handed he will round up 5.000 people in Wichita next week and take them to the PALACE THEATER to laugh at "GRANDMA'S BOY." He is a deputy sheriff in the picture. Ever hear of a deputy, sin- gle-handed, capturing that many, people? Neither did we. Come in and be one of the captives. You can serve your eentence in an hour. Sincerely, PAUACE THEATER. Stanley Chambers, unerring writer of good sales copy, used the above unique mes- sage to the police chief of Wichita to stir interest in Associated Exhibitors' Harold Lloyd feature, "Grandma's Boy." The copy is direct and interesting, well written, and has the additional virtue of applying to actual contents of the picture. Adding a Story to Keilmann's Hall Of (Ad) Fame THEATRE EDITOR, Exhibitors Herald. Dear Sir: Thank you for the good article in your issue of October 14th. As the Capital man is anxious for a copy and I want to put up one in the lobby on my bulletin board I'd appreciate it if you would send me three extra copies. Do not know the price so am sending no money. Bill me and you will get the cash by return mail plus postage. I am enclosing clippings from the Capital showing that I do not miss a chance for publicity. Here's a story on a story on a story. Now if you run another story about this clipping it will about make a record — No, what? Say, about that bulletin board of mine. Wonder if your readers would be interested in it. If you say so I'll have a photo made as well as tell you more about it. It sure gets attention from my patrons and does its little bit to keep the crowds coming to the Grand. E. D. KEILMANN, Grand theatre, Topeka. Kan. FOLKS— The Strand lighting effects used during the pictures are carefully thought out and rehearsed in ad- vance. A certain color on or off at a certain minute, etc. The Strand i> always striving to make your visits more pleasant. —THANKS DEAR MR. KEILMANN: Herewith the fourth and let us hope not final story for your rising tower of adver- tising fame. Possibly "advertising" is not quite the word here, but advertising it really is, although of that best of all types which is known sometimes as showmanship and other times as business ability. The copies you ask have been mailed to you. We wish you would say to the news- paper for us that we regard their treatment of your performance as a specimen of the better journalism with regard to the mo- tion picture which it is the belief of the in- dustry's leaders is not only merited, but must be forthcoming when such examples as that of the "Capital" are set before edi- tors of the nation. We are quite sure that readers share our interest in your bulletin board. If you have a picture made of it and write about its use you will be doing them and us a favor. May we expect it soon? — W. R. W. Creamer Continues Theatre Screen Copy Series THEATRE EDITOR, Exhibitors Herald. Dear Sir : 1 am very glad to be able to contribute some more copy for exploitation messages as you suggested in your department Octo- ber 7th. In making up these messages I suggest that exhibitors steer clear of a stiff, formal attitude and seek to make the copy have a real friendly atmosphere. Whenever pos- sible, I always start my slide copy with the word "Folks" and close with "Thanks." This copy may be easily changed to suit the needs of the individual theatre. Of course, not more than one should be used at a time. They can also be set in a box and incorporated in the advertising. No doubt the more representative theatres will find it pays to use similar messages on film instead of slides. I have always believed that the theatre was the one thing and that it should be fea- tured before any picture or brand of pic- tures. There are many more things around the theatre that can be brought to the pa- I mil-,' attention by using screen messages, FOLKS— We are now presenting an or- chestra overture, special solos, etc., each evening. We trust that they meet with your approval and suggest that absolute silence dur- ing the special numbers will make them more pleasing and enjoyable. —THANKS MR. THOMAS EDISON. ORANGE, NEW JERSEY. Dear Tom: Here's a questionaire for you: How long is a piece of film? Why? How many laughs in a mile? Which mile? Why do cats cat goose-grease? Do Ihey? If the 5,000 people Who wiil see HAROLD LLOYD in "GRANDMA'S BOY" at the Palace Theater next Monday all laughed at once would the energy generated be enough to send a night letter to Mars? Why? Ever hear of ,a funnier comedy than "GRAND- MA'S BOY"? You haven't? Neither have we. Cordially, PALACE THEATER. Thomas Edison's memorable questionnaire was capitalized in Mr. Chambers' second comic letter advertisement for "Grandma's Boy." Here he allowed himself greater latitude but stuck very close to the pic- ture in the main. Both this and the copy in the first column cf this page are of such character that all can use them with profit. and each exhibitor can tell just what things to feature. JOHN W. CREAMER, Strand theatre, Chillicothe, Mo. DEAR MR. CREAMER: On behalf of several thousand readers, we thank you. The copy you write is the kind that is needed, straightway text, with- out puffery or hokum. That sort of copy begets confidence, and confidence is invalu- able. We have put your messages up in box form this time, for the convenience of read- ers who will wish to use it. Although you've covered the situation like the proverbial blanket, we hope you won't hesi- tate to send along any additional matter that you use from time to time. We've always got lots of room for it. — W. R. W. The drop-in patron is a speculator. The regular customer is a conservative in- vestor. Both seek a good show. Provi- sion of that which is sought not only retains the trade of the investor but more often than not makes an investor of the speculator. One bad bill estranges everybody. A money-back guarantee as a standing offer is an economical safe- guard all showman should use and prac- tically none do. FOLKS— The Strand presentations are given the utmost care and atten- tion in an endeavor to please you. If you like any certain feature, special number, newspicture or comedy, and feel like applauding, we want you to do so. —THANKS October 28, 1922 EXHIBITORS HERALD 59 Illustration B. Illustration A. Illustration C. Illustration E. Illustration D. A. Photograph of scene made in the famous Hollywood Bowl. It would be a good idea to use this in the lobby of the theatre and also for window displays in the nature of a contest. A glass bowl should be provided, with a wire over the top, giving space so that the contestant could drop a ballot in, the idea being that the person who guesses nearest to the correct number of people in this picture would receive a prize. Three prizes could be worked out — a season's pass to the theatre for first prize, cash prize for second and a pass for the production of "Night Life in Hollywood" for the third. A simple and inexpensive float used in exploiting the picture at its premiere showing in Atlantic City. This was "Night Life in Hollywood" Has Theatre Angles "Night Life in Hollywood," Arrow attraction, has varied exploitation angles, as photo- graphs reproduced on this page attest. J. Charles Davis, 2nd, assist- ant to the president of Arrow Film Corporation, offers sug- gestions in the paragraphs let- tered in conformity with the lettering of the illustrations. done in co-operation with the manu- facturers of the Annette Kellermann two-in-one bathing suits, who supplied the suits. This would also work out as a window display, using wax mod- els, and should make a very effective tie-up. Where possible this float idea could be carried out in place of using a roller chair, using a float mounted on a light automobile truck and driven about town. Here again wax models would be highly effective instead of using real people. c. This scene, showing J. Frank Glen- don "butting in" on a scene being di- rected on the street would make an effective window display with a cam- era supply house. Most of the large cities now have one or more stores selling motion picture cameras and ap- pliances. D. This would be an effective street ex- ploitation stunt and could be used with a sign on the back of the man, an- nouncing the showing of the picture at the theatre or could be worked as a straight teaser stunt. This shows the meeting of the resi- dents of the small town who have con- vened for the purpose of deciding what is to be done to rescue "Sinful Illustration F. Illustration G. Hollywood." This could be made into a very effective prologue and good comedy touches worked out, bringing up the point that there probably are just as many evils to be combatted in the average small town as there are in Hollywood or any other city. This would also make an effective prologue or stage setting showing the scene in the studios and the principals in the picture. G. This shows Glendon leaving home for Hollywood. It should be hooked- up with a window display in Western Union and Postal Telegraph windows, with a card suggesting "When away from home do not forget to telegraph to Mother." 60 EXHIBITORS HERALD October 28. 1922 Coming - GJAokie Gooqan Lobby "dog show," en- gineered by George Schade, Schade theatre, Sandusky, 0., for Jackie Coogan in "Trouble," a First National attraction. It is easy to be- lieve that juvenile patronage was consistent during the engagement. FORT ARMSTRONG TWICE A WEEK During September "Sbo' IT Month "SHO' U" MONTH AT THE Fort Armstrong Theatre Ntvtt Man hat* vm otftid ^ such a tDondtrMjrme of^bte^P^icOant mcflon an will pnunl Airing tM mom 19H-13. Concert Orchestra The Best Comedp PaOte Newt EducrtS &*tn. Orw -iJ: Sho' U Month 1 SEPTEMBER 1 1922 -sun. MON. TUE8. WED. TMU. FBI. SAT. (.I0JC-4 51 "Her flusbmd VANSOfi in » TrjfcUrk" "MDNTi A r* r C nftM. d ti mm " bjaAlexa IM WnA idre wmas f in" MB MIiWER UVA& 3ivd he &fl \w WIW j<2«ri US'" .TIA&M Prices Calendar of monthly attrac- tions at Fort Armstrong theatre, Rock sland, III., for September. Idea by Evert R. Cummings, of the Fort Armstrong and Ma- jestic. Mailed to women only, they bring big family patronage. October 28. 1922 EXHIBITORS HERALD 61 ft "s Railroad lobby display by the Terminal the- atre, Newark, for the run of the Fnx produc- tion, "The Fast Mail.' Novelty advertising for Vitagraph's ''My Wild Irish Rose" by th< Pixie theatre at Golden, Colo. A neat idea. Man-propelled street ballyhoo used for First National's "The Masqueradcr" by the Strand theatr: at Pasadena. Is this 1 new stunt? Wireless eppcratus used by George Schade ti> advertise "One Clear Call," First Na- tional attraction, at the Schade theatre, Sandusky. Columbus, 0., officials gave hearty aid to the James theatre management and a Paramount cxploitccr in the promotion of a safety first drive which was effectually tied up with "Man- slaughter." Photo shows the- atre, motor club and police rep^ resentatives at work in cam- paign. Irene Castle's gowns, probably by proxy, are delivered in state to theatres where her Hodkinson pictures are shown, a sure fire publicity stunt. Castle frontal decoration of the Blue Mouse theatre at Minneapolis for the run of "The Prisoner of Zenda," the Rex Ingram Metro produc- tion. 1 1 62 EXHIBITORS HERALD October 28. 1922 Showman's Digest A Terse Resume of Exploitation News of the Week Compiled for the Convenience of the Busy Showman Welcome, Rand Philip Rand, Rex theatre, Salmon, Idaho, nationally famous for his contributions to "What the Picture Did for Me," makes his initial contribution to "The Theatre" this week. An occasion worthy of celebra- tion, we accord its notation this prominence and wel- come him to these columns on behalf of the readers who will profit by his present communication and, let us hope, those of the future. A Real Prologue Chicago saw a real prologue on the evening of October 15th when "Douglas Fairbanks in Robin Hood" was given its world premiere at Cohan's Grand theatre. In a dim, medieval setting, a knight in mail appeared and sang an expository introduction to the feature, a golden haired girl appearing upon a balcony and off-stage voices sounding faintly. It was distinctly a prologue — in no sense an "act." The contrast with the stage stuff current in the city's motion picture theatres, the bulk of which is vaudeville with at best a thin veneer, was refreshing. If there must be stage matter in connection with the screen product it should be of this character. But must there be i A Patrons Letter A patron's letter to H. B. Watts, Strand theatre, Omaha, lauding "Manslaughter," was utilized by Mr. Watts in capital manner. A reproduction appears upon a preceding page. Every exhibitor gets letters from patrons. Very few of them get into print, although certainly only a minority are without advertising value. The value of direct quotes in theatre advertising is gradually becoming known to exhibitors. Great advance in this direction may be made before there is danger of overdoing it. Women and Gowns Women love gowns. It is more than probable that a motion picture which is no more than a style show might win the sincere support of the feminine public if it had no other asset. It has been said that there are such on the market, although it is not of these we speak. We direct attention, instead, to the innocent deception practiced currently by exhibitors using the Irene Castle pic- tures. Her gowns are used to attract feminine attention. Women attend the theatres. They are pleased. No one is injured, and women get that which they seek while the theatre disposes of tickets. Women are the theatre's most effective friends — or ene- mies. It is well that they be retained as friends. Beg Pardon We ask the pardon of Mr. Harry Nichols, field representative of this paper, whose excellent series, "The Exhibitor Visitor," is omitted from this department this week because of space demands, and of readers following his articles. The fourth article in the series will appear in the next issue. Useful Advertising Useful advertising , in the form of a calendar for housewives that is at once informative in the usual sense and additionally so as regards the entertainment of a given day, is presented on a preceding page, the product of the Fort Armstrong theatre at Rock Island, III. The Fort Armstrong calendars are distributed to women only and cover ('radically the entire family patronage, real and poten- tial, of the city. Used consistently over a long period it seems certain that they will convert much of this that is now potential into real. The idea is readily adapted and should gain wide favor among thcatrenun. The World Series This week the newspictures carry solace to the millions of baseball fans who could not attend the games in New York. It is obviously true that no baseball fan who could attend the games remained away simply because he knew that the news camera would perform this service for him. Probably several showmen will advertise the newspictures as showing the winning of the series, which is right and proper and should pay, but probably no showman will follow through and point out to patrons, particularly to unfriendly patrons, that the situation has another important significance. The ancient argument that Sunday motion pictures keep citizens from church is directly comparable to the baseball matter. No highly gifted pen or silver tongue is required to present the theatre's side of the argument convincingly. NEWSPICTURES \\7 ' ITH a view to giving the exhibitor a better understanding of the importance of the VV A'euis Weekly, to himself and to his public, and also for the purpo e of providing ways and means whereby the exhibitor may apply better exploitation to his Wews Reel feature, the "Herald" has established this departments PATHE SCOOP SCORES Two New York theatres, the Rialto and the New York, billed the Pathe News is of the burning of Smyrna in lights. Newspaper recognition of newspicture initiative is a new and eloquent testimonial to the newspicture's advancement. The press department of Pathe Exchange, Inc., contributes to this page the following account of the recognition accorded its covering of the burning of Smyrna. Pathe News burning of Smyrna film pictures printed in at least one big news- paper in every important city of the United States with full credit, and usu- ally accompanied by a story describing how these scenes were photographed and so speedily transmitted to picture audi- ences more than 6,000 miles away, marked universal recognition of the most brilliant camera news "scoop" ever achieved. As an average example, the Chicago Daily Tribune, of Oct. 3, printed an article with its Pathe news film enlargements, containing the following: ♦ * * "Pathe News Gets Screen 'Scoop' on Smyrna Fire," reads the head. The arti- cle starts: "Pathe News has registered a big screen scoop in getting 900 film feet of the Smyrna holocaust to New York and other Eastern cities in just two weeks. The exclusive film, of the fire and street scenes in Smyrna when the Chris- tians were fleeing to the waterside pur- sued by soldiers reached New York on the steamship Aquitania on September 30 and was shown in the theatres that night. Pathe gives the credit to Editor Emman- uel Cohen for having a man on the job at the right time, and to George Ercole, cameraman, for getting to the front and then^ getting his pictures out. . . . "Ercole attached himself to the Turk- ish forces advancing on Smyrna on orders from Mr. Cohen cabled August 3. He covered the Greek retreat and Sept. 15, after the news of the fire had been sent out, another cameraman was sent in to relieve him. September 21 this cable came from Rome: "Will be in Paris Fri- day night. Ship Saturday Smyrna cov- ered exclusively, Smyrna burning nine hundred feet. Ercole.' " * * * The New York World, on Sunday, October 1, printed Pathe News scenes of the Smyrna fire with portraits of Editor Cohen and Cameraman Ercole, and in an article on the foresight and perfect organization essential to such an achieve- ment made the following acknowledge- ment : "The pictures are clips from the Pathe News reel which has brought to this country the first pictures of the invasion and fire. Emmanuel Cohen. Editor of Pathe News, sent the following cable July 30 to George Ercole, cameraman on a roving commission in Central Europe; 'Leave for Constantinople immediately. Cover Turkish-Greek war. Situation apparently getting serious.' "Mr. Cohen's foresight was rewarded when Ercole cabled as follows Sept. 21 from Rome: 'Ship Saturday night, Smyrna burning, 900 feet.' " * * * Many first run theatres from coast to coast announced the Smyrna burning films in electric light signs. This was done at the Rialto Theatre, Times Square, together with the posting of a large card at the entrance giving a sched- ule of dates and hours in the history of the famous Pathe News "Scoop," in ref- erence to which, Hugo Riesenfeld sent the following letter to the editor of Pathe News: "My dear Mr. Cohen: "To show you how we appreciate your efficiency in giving the audiences of the motion picture theatres films of the cali- bre of the Smyrna fire scenes, I would suggest that you take a look at our elec- tric signs at the Rialto Theatre and the Special card on the sidewalk. "Sincerely, "Hugo Riesenfeld." * FINAL EXTRA * INTERNATIONAL NEWS No. 81: British Troops to Constantinople — Eskimos End Vaca- tion— Mrs. Felton First Woman Senator — Yankee Bettor Does Toe Dance in Street — Prince of Wales Golfs — England Destroys Munitions — -Air Thriller in Close-ups — Harvard Eleven Trains — Specials. KINOGRAMS No. 2188: Drill at West Point— New Coast Defense Guns — Nations Compete in Horsemanship at Rio — 16th Regulars Observe Birthday — French Buy King's Grapes at Auction — Giants Win Series — Personalities in News — Specials. KINOGRAMS No. 2189: Move Michigan Town 11 Miles — Hero Veterans of Seven Nations in New York — New York Dog Show — First Woman Senator — Paris Stars in Charity Fete — Specials. PATHE NEWS No. 82. Test New Army Guns — Washing Camp Fire Girls in Camp — Greek Army in Retreat — First Woman Senator — Veteran "Hiker at Buffalo — Prince of Wales Golfs — Quadruplets in Oklahoma City — Forest Fires in Ontario — Kansas City Fall Festival Week — Giants Win Series — Specials. PATHE NEWS No. 83: Scenes Around Smyrna — Sweden Votes Wet — Fire Prevention Good Citizenship — Milk Cow to Music — Red Cross Asks Eastern Relief — Observe Navy Day — Irrigate 100.000 Acres of Texas Land. SELZNICK NEWS No. 1082: Mutt Dog Show at Seattle — College Scrap at Cleveland — New York Child Welfare Event — Exhibit New Army Guns — Women's Supplement — No Hazing at Vas- sar — First Woman Senator — Prince of Wales Golfs — World Series — Duck Season in West. 64 EXHIBITORS HERALD October 28, 1922 DIGEST/ PICTURES of cAeWEEK JUDGE ALFRED MURPHY of Detroit in an ad- dress before the Michigan exhibitors last week said the thing that impressed him most in his view of the motion picture industry was the little knowledge the public has of the problems of the exhibitors. "The industry, in its infancy and brief life," the Judge added, "is as wide and far-reaching a force for enlightenment as the automobile is for recreation and outdoor entertainment. It has focussed upon it the interest of every home in the land and the time has come when the public welfare of all should be con- sulted in the development and expansion of this great art. "The time has come when the exhibitors must be recognized and consulted as an integral, essential and vital part of the nation-wide industry," said Judge Murphy. The industry needs more men of the type of Judge Murphy in its ranks, not only to give it counsel, but to give it stamina. The Michigan exhibitors are wise in selecting a man of the Judge's standing to represent them. The industry needs publicity but it also needs wise counsel to fight its battles and men to represent it that are a power in the community. — J. R. M. "ROBIN HOOD" (United Artists) which is to be road-showed in the large cities before its general dis- tribution through United Artists, is one of the big pro- ductions of the year and compares in scenic grandeur and excellence with anything ever presented upon the screen. For two hours and a quarter it held the first- night audience at the Cohan's Grand Opera House. Chicago, Oct. 15, in rapt attention and it was heartily applauded at its conclusion. Fairbanks has reason to feel proud of the production, of his work in it and the work of Director Allan Dwan. It will appeal to lovers of the artistic and beautiful and surpasses anything ever attempted in mammoth sets and beautiful cos- tumes. "TO HAVE AND TO HOLD" (Paramount). This is a truly big picture in every sense of the word, which will win new laurels for the cinema. Betty Compson, Bert Lyteil and Theodore Kosloff are the leading play- ers. The picture is a colorful romance of early Colonial and English days combining thrilling adventure of cer- tain appeal. A George Fitzmaurice production. "MIXED FACES" (Fox) presents William Russell in a dual role story, a tale of political intrigue, with several funny situations. Double photography con- sumes much of the footage, with Russell making im- passioned speeches to himself. DeWitt Jennings is the villain and Renee Adoree the heroine. Fair enter- tainment. "ANOTHER MAN'S SHOES" (Universal). This is a fast moving comedy drama with Herbert Rawlinson giving the picture his customary aggressiveness and dash. It is light but pleasing entertainment, and should be well received by any audience. Five reels in length. "THE FORGOTTEN LAW" (Metro) is a Max Graf production featuring Milton Sills and splendid support. The story is based on an old English statute which provides that a father may dispose of his children at death as he would his estate. Well produced and a decidedly nv :I\rv Au+Kor. ihblnbut^d by* ALLICHTMAN COivPOR.ATI O N 7t's/t?rf/i-rrrd Pic turv First National Sonny, with Richard Barthelmess. — Very good, you will make no mistake on this one. — Wm. E. & E. A. Keene, Ox- ford & Criterion theatres, Oxford, O.- — College town patronage. Nomads of the North, with a special cast. — Patrons pleased with this one. If you haven't played it book and boost it. It is good. — C. J. Graf, Princess theatre, Stuart, la. — Neighborhood patronage. The Rosary, with a special cast. — This sure is some picture. Patrons liked it and told us so. It's a pleasure to show such pictures. Makes you glad you are a showman. — C. J. Graf, Princess theatre, Stuart, la. — Neighborhood patronage. Man, Woman, Marriage, with Dorothy Phillips. — Very good picture played with Lloyd in High and Dizzy and pleased. However, when overhead and rental is paid it doesn't leave enough for the ex- hibitor.— C. J. Graf, Princess theatre, Stuart, la. — Neighborhood patronage. The River's End, with a special cast. — A little old but they stopped and told us how good it was and that's the only way wc have of knowing what the public thinks of our bookings. — C. J. Graf, Princess theatre, Stuart, la. — Neighbor- hood patronage. My Boy, witli Jackie Coogan. — Good picture, but failed to register for us. Rental too high. — C. J. Graf, Princess theatre, Stuart, la. — Neighborhood pat- ronage. Sky Pilot, with a special cast. — Very good. Pleased good house. Ran Semon in Solid Concrete. Had to go up and put another weight on the roof to hold it down. — C. J. Graf, Princess theatre, Stuart, la. — Neighborhood patronage. Smilin' Through, with Norma Tal- madgc. — Some picture. Gave very good satisfaction. Probably will not suit the jazz babies, but a picture that Rood pat- ronage will appreciate. — A. L. Hepp, Idylhour theatre, Greeley, Neb. — Neigh- borhood patronage. Hail the Woman, a Thomas H. Incc production. — A 100 per cent picture and sine brought me many very nice com- ments. This class of picture will satisfy anyone. — A. L. Hepp, Idylhour theatre. Greeley, Neb. — Neighborhood patronage. The Silent Call, with Strongheart.— It is a 100 per cent picture. — S. H. Borisky, American theatre, Chattanooga, Tenn. — Neighborhood patronage. Penrod, with Wesley Barry. — Best Sunday business in year 1922. Excellent picture for both old and young. Boost this to the sky. — M. M. Federhas, Regent theatre, Akron, O. — Neighborhood pat- ronage. The Eternal Flame, with Norma Tal- madge. — Excellent picture well produced and well acted, which played to pleased capacity business for whole week. — Wil- liam Noble, Empress theatre, Oklahoma City, Okla. — General patronage. The Broken Doll, with Monte Blue.— A nice little picture that goes over good. Received many favorable comments on this one. — Russell Armentrout, K. P. the- atre, Pittsfield, 111. — Small town patron- age. Bob Hampton of Placer, with Wesley Barry. — A good western tried to two days that was one day too many. West- ern is only good for one day with me. — A. R. Bender, Olympic theatre, Cleve- land, Okla. — Small town patronage. My Boy, with Jackie Coogan. — Went over good. I advertised it to the Parent- Teachers' Association as a picture to please old and young. It lived up to the advertising. — A. R. Bender, Olympic the- atre, Cleveland, Okla. — Small town pat- ronage. The Silent Call, with a special cast. — Some picture. Most satisfying audience picture of the year. — Grand theatre, Ana- inosa, la. — General patronage. Her Mad Bargain, with Anita Stewart. — Nice picture to nice business. — Grand theatre, Anamosa, la. — General patron- age. Molly O, with Mabel Normand. — Good picture, poor business. Normand not popular here. Print in poor condition. — Grand theatre, Anamosa, la. — General patronage. Small Town Idol, with Ben Turpin. — By extra boosting we got a good crowd. It was good enough production but it fell below our expectations. Parts of it were very good but some of it was single reel stuff. — H. A. Larson, Majestic the- atre, Oakland, Neb. — Small town patron- age. Lying Lips, with a special cast. — No better picture of its kind made. Played this two nights at advanced prices and pleased everyone. Good story, elaborate settings and good photography. Play it and boost to the limit. — H. A. Larson. Majestic theatre, Oakland, Neb. — Small town patronage. Tol'able David, with Richard Barthel- mess.— All that a picture should be. Greatly appreciated by my patrons. Bet- ter than average business. — E. L. Franck. Oasis theatre, Ajo, Ariz. — Neighborhood patronage. Red Hot Romance, with a special cast. — Enjoyed by those who appreciated the fact that it was not to be taken seriously. Also the kids and the foreign element thought it hot stuff. — E. L. Franck. Oasis theatre, Ajo, Ariz. — Neighborhood patronage. The Barnstormer, with Charles Ray. — Charlie Ray certainly seems to be slip- ping fast. This one, I believe, is about the poorest he has made yet. — S. C. Chap- October 28, 1922 EXHIBITORS HERALD 77 man, La Salle theatre, Chicago, 111. — Neighborhood patronage. The Primitive Lover, with Constance falmadge. — Best Talmadge for consider- able length of time. She does not draw as well as formerly. — H. A. McClure. Strand theatre, Emporia, Kan. Hail the Woman, a Thomas H. Ince production. — After big exploitation cam- paign this wonderful picture failed to show a profit. Go after the women strongly as they are for it 100 per cent. — H. A. McClure, Strand theatre, Emporia Kan. A Question of Honor, with Anita Stewart. — Excellent program picture. Pleased good business. — H. A. McClure. Strand theatre, Emporia, Kan. Peck's Bad Boy, with Jackie Coogan.— Have just played this one and did an extra business with it. Title drew and picture pleased. Have Trouble coming, also My Boy. — Chancellor Bros., Dream- land theatre. Arcanum, O — Neighbor- hood patronage. Scrambled Wives, with Marguerite Clark. — If your patrons like her by all means get this one as it is a complete knockout. As good a one as we ever played here. — Russell Armentrout, K. P. theatre. Pittsfield, 111. — Small town pat- ronage. A Splendid Hazard, with a special cast. — My patrons have been telling me for the past ten days what a rotten picture this was. Nothing to it. Played it to a packed house and only two kids left when it was over. They went to sleep. — Russell Armentrout. K. P. theatre, Pitts- field, 111. — Small town patronage. The Golden Snare, with Lewis Stone. — A Curwood picture that satisfied the people who like northern pictures. — Rus- sell Armentrout. K. P. theatre, Pittsfield, 111. — Small town patronage. The Scoffer, with a special cast. — As good as they make 'em. — P. J. Burford, Princess theatre. Doniphan, Mo. — Neigh- borhood patronage. Old Dad, with Mildred Harris. — A fair program picture, but had no drawing power whatever. — W. L. Douglas, Strand A Chatty J Message g I want to be excused for not 1 sending any report on "What the = Picture Did for Me,'' for I have | g simply neglected same. Every live g jj exhibitor should send a report once S | ina while. Business has been on a g slump and every read and tent show ^ must have hit this town "to their 1 jj sorrow." Well the weather will j g soon bring them back. ■ I am very anxious to get the 1 I HERALD for it brings cheer to all j jj of us to hear from the old exhibi- § 1 tors how they get their bumps like 1 g the new comers in the business. ■ g What is wrong with our friends S jj from Ohio, Nebraska and Kansas? H Did they kiss and make up? Tell 1 H the boys to write their reports, for | jj the more reports the more we find I 1 out 1 S. A. BERGER, I Star Theatre, Jasper, Ind. theatre, Newman Grove, Neb. — Small town patronage. The Invisible Fear, with Anita Stew- art.— Good picture but did not draw well. Star not liked here and that kind of story not appreciated. — A. S. Carlos, Bijou theatre, Jeanerette, La. — Neighbor- hood patronage. Courage, with a special cast. — Very good, but too sad to please my patrons. Did not do so well on account ef that. — A. S. Carlos, Bijou theatre, Jeanerette, La. — Neighborhood patronage. Mother O'Mine, with a special cast. — Good clean picture. — A. G. Hange. Happy Hour theatre, Walnut, la. — Gen- eral patronage. Peck's Bad Boy, with Jackie Coogan. — Name more than the picture, made me money. It's rather old but it is okay. — A. G. Hange, Happy Hour theatre, Wal- nut, la. — General patronage. Primitive Lover, with Constance Tal- madge.— Here is one that you can raise your prices on and have no kicks. The best thing she has made in some time. Pleased 100 per cent. Advertised lobby, and six sheets. Business good. — A. Mit- chell, Dixie theatre, Russellville, Ky. Small town patronage. The Sky Pilot, with a special cast. — A crackerjack Western. This contains everything the press sheet says it does. But for some unknown reason failed to draw even a normal Friday and Saturday night crowd. You never can tell. Huh? — P. G. Yaughan. Royal theatre. Lee's Summit, Mo. — Neighborhood patronage. The Silent Call, with Strongheart the dog. — Most wonderful dog picture ever produced. Will be enjoyed by all classes. Should prove a good puller. Spend most of your money advertising the dog. He's it. — P. G. Yaughan, Royal theatre. Lee's Summit, Mo. — Neighborhood patronage. Man, Woman, Marriage, with Dorothy Phillips. — This is a truly big picture, one of the best we ever played. Our people liked it and said so. Played two nights to good business. — J. F. Hileman, Broad- way theatre, Mt. Pleasant, Mich. — Tran- sient patronage. Nobody, with Jewel Carmen. — Very good mystery picture, well made, and interest compelling. Well liked by those who saw it, but no drawing power. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. One Arabian Night, with Pola Negri. — Pleased about seventy-five per cent of my American trade and all of the Span- ish speaking element. The picture was booked with an eye to the business of the latter, and it drew well. — E. L. Franck. Oasis theatre, Ajo, Ariz. — Neighborhood patronage. Cup of Life, with Madge Bellamy. — Advertising average. Attendance fair. Too much Chinese stuff and my crowd don't like Chinks. — E. D. Heilman, Grand theatre, Topeka, Kan. — General patron- age. The Barnstormer, with Charles Ray. — If I were First National I'd bury this one. Do not run this, your crowd will come out disgusted. It is a slam on Ray. — J. C. Johnson. Orpheum theatre, Has- kell. Okla. — General patronage. Tol'able David, with Richard Barthel- mess. — Exceptionally fine picture. Can't go wrong on this one. Will stand in- creased admission. — W. A. Dutton, Plaza theatre, Manchester, la. — Small town pat- ronage. Penrod, a Marshall Neilan production. — Not as good as Dinty. Lots of good comedy, however, and will please the kiddies and most of the grown-ups. Busi- | Welcome to | the Circle g This is our first report, and I I H had to search carefully through my 1 g "Heralds" to keep from using 1 ■ blanks that had reports on the 1 g backs. | I enjoy "What the Picture Did 1 g for Me very much. JAMES MILLER, Projectional Jettre theatre, Texline, Tex. g §— — ■■ MMKmrnvmr^^ ness not up to expectations. — W \ Dut- ton, Plaza theatre, Manchester, la. — Small town patronage. Molly O, with Mabel Normand. — \\ ent over nicely two nights. Excellent audience picture. However, don't see why all that last reel hokum was neces- sary. Normand registered okay with audience. Weather ideal.— Henry W Gauding, Lincoln theatre, Pittsburgh, Pa. — Neighborhood patronage. The Silent Call, with Strongheart the dog.— The dog is wonderful and the plav held attention of audience to the end. \\ eather hot, business only a little better than fair. Not the fault of the picture which should go over anywhere.— Henry \\. Gauding. Lincoln theatre, Pittsburgh, Pa- — Neighborhood patronage. The Woman's Side, with Katherine MacDonald.— Despite the fact that Katie tormerly resided within a couple of blocks of the Lincoln she doesn't draw for me. Picture rather mediocre, as sev- eral others of hers have been.' Very beautiful girl, of course, but they like good acting, too.— Henry W. Gauding, Lincoln theatre, Pittsburgh, Pa.— Neigh- borhood patronage. Sonny, with Richard Barthelmess. — A real picture that will please most people. Two nights to satisfactory business. Bar- thelmess seldom is a flivver. All parts well acted and many favorable *>mments. Grimwood and Garon especially good. And Dick— well everybody likes him. — Henry W. Gauding, Lincoln theatre, Pittsburgh, Pa.— Neighborhood patron- age. Invisible Fear, with Anita Stewart.— Strong picture. Pleased good Friday and Saturday crowd. — George Vaughaii, Grand theatre, Dunnville, Ont., Can. — General patronage. The Sign on the Door, with Norma Talmadge. — Good picture and good busi- ness. Norma drew her usual big crowd. —George Yaughan. Grand theatre, Dunn- ville, Ont., Can. — General patronage. Broken Doll, with Monte Blue. — Was liked by all. Film in good condition. A good one for small town. — Mrs. H. Drex- ler, Star theatre, Crafton, Neb. — Small town patronage. The Silent Call, with Strongheart.— A fine picture and one which will please 100 per cent. Will stand for all kinds of exploitation. — B. F. Huestis, Com- munity theatre. Harbor Beach, Mich. — Neighborhood patronage. My Boy, with Jackie Coogan. — One of the best we ever showed. Pleased al" our patrons. Paid too big a price, but got clear. — B. F. Huestis, Community theatre, Harbor Beach, Mich. — Neighbor- hood patronage. A Midnight Bell, with Charles Ray. — Booked this on the strength of the re- ports in these columns and certainly 78 EXHIBITORS HERALD October 28, 1922 wasn't sorry. A little old, but it gets the money and pleases. — V. G. Bollman, Castalia theatre, Castalia, la. — Small town patronage. The Silent Call, with Strongheart, the dog. — One of the best drawing cards I have played this season. Used log cabin lobby. — C. A. Foster, Texas theatre, Car- thage, Tex. — Transient patronage. Love, Honor and Behave, with a spe- cial cast. — Not a good picture for enter- tainment.— Frank E. Lee, Lee's theatre, Three Oaks, Mich. — Neighborhood pat- ronage. The Forbidden Thing, with a special cast. — The wrong title. Big mistakes are made in bad titles. — Frank E. Lee, Lee's theatre, Three Oaks, Mich. — Neigh- borhood patronage. Habit, with Mildred Harris. — Good, if they come. — Frank E. Lee, Lee's theatre. Three Oaks, Mich. — Neighborhood pat- ronage. Unseen Forces, with a special cast. — If they come will like it. — Frank E. Lee, Lee's theatre, Three Oaks, Mich. — Neigh- borhood patronage. Dangerous Business, with Constance Talmadge.— Just what any one will want. — Frank E. Lee, Lee's theatre, Three Oaks, Mich. — Neighborhood patronage. Molly O, with Mabel Xormand. — Ex- cellent picture. Fair business. Pleased 100 per cent. — George Yaughan, Grand theatre, Dunnville, Out., Can. — General patronage. Stranger than Fiction, with Katherine MacDonald. — Poor. Had quite a few kicks. Not up to MacDonald's standard. — George Vaughan, Grand theatre, Dunn- ville, Ont., Can. — General patronage. Hail the Woman, with a special cast. — Wonderful picture that pleased 100 per cent. Patrons are still talking about it. Held up two days fine. — M. A. Law, Orpheum theatre, Savannah, 111. — Neigh- borhood patronage. Fox Thunderclap, with Violet Merse- reau. — Somewhat melodramatic but holds intense interest throughout the whole seven reels. Some fake about the "rapids" views but so cleverly done that it is not detected. Horse race scenes excellent and audience goes off its feet with wild enthusi- asm. Splendid opportunity for ex- ploitation. Printed window cards offering $10,000.00 that "Thunderclap" would win the race. Had the whole town talking. Raised price to 35 and 20 cents and everybody pleased. Played three days in a two-day town and third day was the best. Best money-getter I have had in two years. If you haven't played "Thunder- clap" go get it, exploit it heavily and play it for an extended run and after it is over you will get back on intimate terms with your family. — J. C. Jen- kins, Auditorium theatre, Neligh, Neb. N. B. — Don't pronounce it Ne-ligh, but say "Neely." — J. C. J. The Fast Mail, with a special cast. — This is some picture. Book this one and go after it. You will satisfy them all. Sorry I did not play it the third day. The paper is all good. — Edw. Hendricks, Webb theatre, Savannah, 111. — Neighborhood patronage. Oath Bound, with Dustin Farnum. — Mighty fine picture and one that pleased my audience 100 per cent. The title draws. Drew fine. — Geo. Geithman, Genoa Opera House, Genoa, 111. — Neighborhood patronage. Queen of Sheba, with a special cast. — I can safely say 75 per cent liked this one. Played two days to fair business. First day better than second. — W. C. Reynolds, Lyric theatre, Polo, 111. ■ — Neighborhood patronage. Monte Cristo, with a special cast. — Played this one during hot weather and it pulled good. In fact, big business. Exploitation: lobby-window, display newspaper and mailing list. — Fort Arm- strong, Rock Island, 111. — Transient pat- ronage. Last Trail, with a special cast. — Pleased all who saw this. Personally I say it is wonderful. Had opposition of band con- cert when showing this. — A. C. Betts, Powers theatre, Red Creek, N. Y. — Small town patronage. Rough Shod, with Buck Jones. — Very good program, pleases the western fans. Played St. John in Studio Rube and satisfied. — C. J. Graf, Princess theatre, Stuart, la. — Neighborhood patronage. Chasing the Moon, with Tom Mix. — A few more like this and we will have to drop this star, even though Fox thinks he's strong enough to sell their entire output. Who said independence? — C. J. Graf, Princess theatre, Stuart, la. — Neighborhood patronage. Last Trail, with Maurice Flynn. — An excellent picture but does not follow the book. Like all of Fox stuff bought it too high so did not make as much as I should. However, as photography and interest you can't go wrong on it. — E. H. Elliott, Palace theatre, Lynn, Ind. — Small town patronage. The Last Trail, with a special cast. — A dandy picture and very interesting story connected with it. Nearly all of Zane Grey's are good. — Otis Lamon, Auditorium theatre, Elmwood, Wis. — Small town patronage. Western Speed, with Buck Jones. — Good picture. Plenty of action. — Harry Van Noy, Starland theatre, Anderson, Ind. — Neighborhood patronage. Straight from the Shoulder, with Buck Jones. — A real Western. My people like Buck's pictures, full of action. Business fair. — D. A. White, Cozy theatre, Checo- tah, Okla. — Neighborhood patronage. The Yellow Stain, with John Gilbert.— Good story and plot. Went over well. Had no adverse reports on this one. — H. L. Fox, Tokio theatre, Morehouse, Mo. — Neighborhood patronage. The Roof Tree, with William Russell. — A sentimental, romantic, pugilistic melodrama of feud days in Kentucky with a punch. Good program picture. — Dan Conners, Pipers Opera House, Vir- ginia City, Nev. Pardon My Nerve, with Charles Jones. — A typical "Buck" Jones western. I ran it with Pardon Me, a Sunshine com- edy and it made an excellent Saturday bill. — A. R. Bender, Olympic theatre, Cleveland, Okla. — Small town patronage. Strength of the Pines, with William Russell. — Good program picture. — P. V. Williams, Peoples theatre, Munday, Tex. — Neighborhood patronage. The Night Horseman, with Tom Mix. ■ — Ran this on our bargain night (10c admission). This is a good Western and gave general satisfaction. — H. G. Stett- mund, Jr., Odeon theatre, Chandler, Okla. — General patronage. A Connecticut Yankee, with a special cast. — A picture that pleased my patrons. Those that came. Surely is a good comedy-drama, but Fox got the profit, and I stood a loss. — E. H. Vetter, Majes- tic theatre, Homer, Mich. — Small town patronage. The Queen of Sheba, with Betty Blythe. — This sure is a lemon for the small town exhibitor. At the price Fox wants for it. Had them walk out on it. — E. H. Vetter, Majestic theatre, Homer, Mich. — Small town patronage. Lights of the Desert, with Shirley Mason. — This is one of Shirley Mason's best pictures. Pleased everyone who saw it. Made good business on this one. — Joe Restivo, Liberty theatre, Freeman- spur, 111. — Small town patronage. For Big Stakes, with Tom Mix. — A very good picture. Pleased 100 per cent. If you like Westerns book this one. — Joe Restivo, Liberty theatre, Freeman- spur, 111. — Small town patronage. Queen of Sheba, with Betty Blythe — Good picture to good business. More drawing power than A Connecticut Yan- kee. - H. A. McClure, Strand theatre, Emporia, Kan. This is a scene from Goldwyn's "A Blind Bargain," directed by Wallace Worsley, in the cast of which are Lon Chaney, Fontaine LaRue and Raymond McKee. Riding with Death, with Ruck Jones.— A picture that pulled them in and gave October 28, 1922 EXHIBITORS HERALD 79 enough thrills to satisfy Buck Jones pa- trons.— Russell Armentrout, K. P. thea- tre, Pittsfield, 111. — Small town patron- age. Just Tony, with Tom Mix. — The horse in this one is wonderful. He stars at his usual best. The six and the ones are good. Drew fair. — W. Tifft, Vaudette theatre, Sterling, 111. — Transient patron- age. Strange Idols, with Dustin Farnum. — This picture is all to the good. Had many favorable comments, but was not just what the Farnum fans expected. — W. L. Douglas, Strand theatre, Newman Grove, Neb. — Small town patronage. Bar Nothing, with Buck Jones. — A splendid picture. Pleased even those who do not like Westerns. — W. L. Dou- glas, Strand theatre, Newman Grove. Neb. — Small town patronage. Pardon My Nerve, with Buck Jones. — Very satisfactory to the Jones fans. The youngsters are strong for Buck— W. L. Douglas, Strand theatre, Newman Grove. Neb. — Small town patronage. Bucking the Line, with Maurice Flynn. —Very good. A new star but think he will be a favorite when better known. — W. L. Douglas, Strand theatre, Newman Grove, Neb. — Small town patronage. Chasing the Moon, with Tom Mix- As usual a packed house all the week on Tom Mix. Not as good as some he has made, but full of snappy action, and the subtitles, oh, boy, they're there. — C. R. McCown. Strand theatre, Nashville. Tenn. — General patronage. Connecticut Yankee, with Harry My- ers—This picture a masterpiece but lost heavily on it. Too deep for small towns, goes over their heads. — Geo. H. Koch, Perkins theatre. Holton, Kan.— Neigh- borhood patronage. Virgin Paradise, with Pearl White.— Another one of those impossible stories, though it pleased about 80 per cent. Act- ing, direction and photography excellent. Fair business. — Geo. H. Koch, Perkins theatre, Holton, Kan. — Neighborhood patronage. Queen of Sheba, with Betty Blythe.— Superb; acting and directing couldn't be- better. Big business; will play return date. Did twice as much as Connecticut Yankee.— Geo. H. Koch, Perkins theatre. Holton, Kan. — Neighborhood patronage. Ragged Heiress, with Shirley Mason. — A fair picture and a good star. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. Trailing, with Tom Mix. — A fair west- ern but too high priced for me to make money in September, 1922. — Charles Lee Hyde, Grand theatre, Pierre, S. Dak. — Small town patronage. Queen of Sheba, with a special cast. — This is a very good picture, but it is too high priced for a small town. — S. N. Andress, Royal theatre, Ponca, Neb. — Neighborhood patronage. Stage Romance, with William Farnum. pllllllllllM | The Salvation | J Of the Day ( j§ Many an exhibitor has written §j B you telling you how they appreciate jj 1 the HERALD. Words cannot ex- g | press to you how this magazine is H B appreciated when I receive same, B H It is the "Salvation of the Day" and B jj each exhibitor should do everything B B he can for you. B The city exhibitor goes and sees jj g the picture but a small town exhib- B J itor must abide by what his fellow B jj partner says in "What the Picture j§ H Did for Me." I am enclosing a few B B reports. 1 Only a few days ago a film sales- B = man called with ten pictures. After B g selecting them, I looked through g 1 the HERALD and saved many a jj B dollar. Three were specials and the B B first three criticisms I found, my = jj brother exhibitors told me they B ■ were program features so I cut the B jj special prices and bought as a 3 £ program. j Keep up the good work! You are jj g a life saver to the small town ex- B s hibitor. I have come to the point B jj where I will not buy or take B H chances on stuff. They can keep it. B | But give me good pictures and jj m I can step on them and make the jj B money. Brother exhibitor, let us B j run our own business. Buy only jj H what pictures you like. EDWIN LAKE, j Lake Theatre, Baker, Mont. .ilMllilMlllllllllllllWIIM — I find this a poor program picture in seven reels. It would not make a good five reel picture. Showed this on Satur- day to a large house, but they were dis- appointed as I generally give them a good picture. — S. N. Andress, Royal theatre. Ponca, Neb. — Neighborhood patronage. Trooper O'Neil, with Charles Jones. — One of the good ones. I have played all the pictures Jones has made and they all make money for me. — S. N. Andress, Royal theatre, Ponca, Neb. — Neighbor- hood patronage. Trailin* with Tom Mix. — Good pro- gram if your patrons like Westerns. Mix well liked here. — A. G. Hange, Happy Hour theatre, Walnut, la. — Neighborhood patronage. Sky High, with Tom Mix. — Good, play it. Good photography and it will get them in. — A. G. Hange, Happy Hour theatre, Walnut, la. — Neighborhood pat- ronage. Fast Mail, with a special cast. — Good; book it and boost prices. It's a live wire— A. G. Hange, Happy Hour the- atre, Walnut, la. — Neighborhood patron- age. Connecticut Yankee, with special cast. — An excellent picture, ruined by bad print. Did not even say "the end." It is a wonder that we weren't mobbed on account of the print. — Susie S. Pace, Jettri theatre, Texline, Tex. — Neighbor- hood patronage. Perjury, with William Farnum. — Per- jury is a crime, even in a film this one proves. Stay away from it. Lost good cash. — E. D. Heilman, Grand theatre, Topeka, Kan. — General patronage. Bar Nothing, with Buck Jones. — If they like Westerns it will please. Lots of action. — Fred Mehaffy, Lyric theatre, North Bend, Neb. Rough Shod, with Buck Jones. — Just the kind we want. A good star and story. — Harry Hobolth, Maxine theatre, Imlay City, Mich. — Small town patron- age. A Virgin Paradise, with Pearl White.— A good picture, but a poor print. They ask enough to send a good print. — Harry Hobolth, Liberty theatre, Marlette, Mich. — Small town patronage. Connecticut Yankee, with a special cast. — Very fine program; will please 90 per cent. — J. E. Courter, Courter theatre, Gallatin, Mo. Arabian Love, with John Gilbert. — A fine program picture and well acted and pleased 90 per cent. — J. E. Courter, Courter theatre, Gallatin, Mo. — Transient patronage. Rough Shod, with Buck Jones.— Very good western. The fight on the cliff is very good. — C. H. Simpson, Princess theatre, Millen, Ga. — General patronage. Riding with Death, with Charles Jones. — Some picture. The Jones fans will eat this one up. — Mr. and Mrs. E. Fox, Princess theatre, Obion, Tenn. — Small town patronage. Arabian Love, with John Gilbert. — One of the best pictures we have ever ran. Patrons did not fail to say so. Give us more like it. — Mr. and Mrs. E. Fox, Prin- cess theatre, Obion, Tenn. — Small town patronage. Without Fear, with Pearl White. — Pearl White did splendidly in this one. It pleased the audience. — D. Pearsall, Nineveh County theatre, Nineveh, N. Y. — Neighborhood patronage. Sky High, with Tom Mix.— Sky High is a splendid picture. Exhibitors need not be afraid of it. It pleased everybody. — D. Pearsall, Nineveh, N. Y. — Neighbor- hood patronage. The Last Trail, with a special cast. — This one sure pulls the crowd and pleases. Only Fox special that made us any money. — V. G. Bollman, Castalia the- atre, Castalia, la. — Small town patronage. Ragged Heiress, with Shirley Mason. — A very pleasant little picture. Not many comments but those we had were mostly favorable. — W. L. Douglas, Strand the- atre, Newman Grove, Neb. — Small town patronage. Over the Hill, with a special cast. — Excellent. Pleased all. Played three nights with an increased business each night. — W. L. Douglas, Strand theatre, Newman Grove, Neb. — Small town pat- ronage. Sky High, with Tom Mix. — A good HOLD YOUR DATES FOR. OH IT A SHOP GIRL so EXHIBITORS HERALD October 28, 1922 An amusing combination in a scene from the Fox Sunshine comedy titled "Dandy Dan." picture. Drew a splendid Saturday night crowd. Lots of action. — W. L. Douglas, Strand theatre, Newman Grove, Neb. — Small town patronage. Goldwyn When Romance Rides, with a special cast. — Fine picture from every angle. A picture that you can gamble on. Title draws and will please all classes. The six and the one are both good. — E. Saun- ders, Saunders theatre, Harvard, 111. — Neighborhood patronage. Roads of Destiny, with Pauline Frede- rick.— Goldwyn is trying to kill the pic- ture business by sending out poor prints. It seems that you cannot get a good print from them any more. — Wm. E. & E. A. Keene, Oxford theatre, Oxford, O. — College town patronage. Prisoners of Love, with Betty Comp- son. — This is a very good picture. Miss Compson docs splendid work. — Wm. E. & E. A. Keene, Oxford & Criterion the- atres, Oxford, O. — College town patron- age. For Those We Love, with Betty Compson.— Can only say fifty-fifty for this. Rather draggy in spots. Have run better for less money. — A. C. Betts, Powers theatre, Red Creek, N. Y. — Small town patronage. For Those We Love, with Betty Comp- son.— This would have been a good pic- ture if it hadn't been so dark. It could not be seen with a telescope. Some day we hope to see a picture whose scenes have all been taken in the daytime on a bright sunshiny day, with no night scenes. We will then be ready to die in peace and happiness. — William H. Creel. Suburban theatre, Omaha, Neb. — Neigh- borhood patronage. The Dust Flower, with Helen Chad- wick. — Very good program. Not a spe- cial, but above average picture. Generally good comments. — A. L. Hcpp, Idylhour theatre, Greeley, Neb. — Neighborhood patronage. Dangerous Curve Ahead, with Helen Chadwick. — Very good picture and seemed to please nearly everyone. Not so satisfactory as The Old Nest, but above average. — A. L. Hcpp, Idylhour theatre, Greeley, Neb. — Neighborhood patronage. The Man From Lost River, with a spe- cial cast. — Three days to fine, well pleased business. — William Noble, New Folly theatre, Oklahoma City, Okla. — General patronage. Be My Wife, with Max Linder. — Good picture, fair attendance. — William Noble, New Folly theatre, Oklahoma City, Okla. — General patronage. The North Wind's Malice, with a spe- cial cast. — Very good and did not cost a fortune. If your patrons like snow pic- tures, buy it. — Thos. Crawford, Strand theatre, Griswold, la. — Neighborhood patronage. Milestone, with Lewis Stone. — True to life, but this kind of picture don't appeal to many. No comments either way. Very small crowd. — P. J. Burford, Prin- cess theatre, Doniphan, Mo. — Neighbor- hood patronage. A Tale of Two Worlds, with a special cast. — Good for the kind, but Chink pic- tures do not go here. Did not please. — Marvain Murphy, Electric theatre, Cen- tralia, Kan. — Neighborhood patronage. The Night Rose, with Lon Chaney. — Good melodrama well received by my patrons. Chaney has had better chances in past releases. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood pat- ronage. Dangerous Curve Ahead, with Helene Chadwick. — A story of a young wife upon the highways much traveled. A very good production. A good drawing card. — N. J. Zweifel, Majestic theatre, Pomeroy, 0. Highest Bidder, with Madge Kennedy. — Good program picture. — J. C. Robin- son, Gaiety theatre, Starke, Fla. — Neigh- borhood patronage. For Those We Love, with Betty Compson. — A good picture and we did good business on it. Lon Chaney heads a fine supporting cast. — C. R. McCown, Strand theatre, Nashville, Tcnn. — General patronage. Earthbound, with a special cast. — A good picture but not much drawing power. Pleased those who saw it. — C. R. McCown, Strand theatre, Nashville, Tcnn. — General patronage. Pardon My French, with Vivian Mar- tin.— Good comedy picture. — Horton & Lattin, Odessa theatre, Odessa, N. Y. — General patronage. Poor Relations, with Will Rogers. — This is a very good picture. Pleased everyone, — Horton & Lattin, Odessa the- atre, Odessa, N. Y. — General patronage. From the Ground Up, with Tom Moore. — This is a dandy picture, will please all. — Horton & Lattin, Odcssfa theatre, Odessa, N. Y. — General patron- age. Watch Your Step, with Cullen Landis. — Fine comedy-drama. Acting, direction and photography first rate. Pleased 100 per cent. Good business on this. — Geo. H. Koch, Perkins theatre, Holton, Kin. — Neighborhood patronage. The Great Lover, with a special cast. — Positively rotten. One of the kind that forces you to hide in the garret or cellar when your audience comes out. — Geo. H. Koch, Perkins theatre, Holton, Kan. — Neighborhood patronage. An Unwilling Hero, with Will Rogers. — Will Rogers well liked here. A good program picture, pleased all. — Alva Lang, Rialto theatre, Litchfield, Neb. — General patronage. Hodkinson Riders of the Dawn, with a special cast. — One of the good old Zane Grey pictures that will get the crowds. It's good clean Western stuff and that's what people prefer. — John Aden, Rialto the- atre, Terril, la. — Neighborhood patron- age. The Kentucky Colonel, with David Powell. — A good Southern drama, with plenty of action. Just had a fair crowd but that was not the fault of the picture. — John Aden, Rialto theatre, Terril, la. — Neighborhood patronage. Man of the Forest, with a special cast. — A good clean Western story. A picture the yovmg minister wKo -followed tKp Golderv Rule. Portrayed by Han-ijorv Ford B'P" JcKvilbn presents A TOM FORMAN Production From Wilbur D&mel Steele's Famous pr\io story "CHING.CHINCr.CHINAMAN" A great American. Pnotoplay by a great American AutKor Distnbutpd by AL-LICHTMAN CORPOR.ATI O N JT*nrr* *w.yi ^^^Jn«w vokji cm cure October 28, 1922 EXHIBIT 0 RS HERALD 81 that you can boost as it gets you the crowds, where Westerns are liked. And also because it is a Zane Grey. — John Aden, Rialto theatre, Terril, la. — Neigh- borhood patronage. Desert Gold, a Zane Grey Production. — Zane Grey means S. R. O. This picture excellent. Also follows the book very closely and that is what they wish to see in the story they have read. — E. S. French & Son, Memorial Hall, Pine River, Minn. — Small town patronage. The Grey Dawn, with Claire Adams. — A fine picture. Pleased 95 per cent. Hodkinson leaves the exhibitor something to pay the house rent with. Wish we had more like him. — D. A. White. Cozy the- atre, Checotah, Okla. — Neighborhood pat- ronage. The Mysterious Rider, with a special cast. — Very good. Can't be much bet- ter. You can't go wrong on Zane Grey's pictures. Book them every chance you get. Pleased my patrons immensely. — Sgt. E. E. Cattinline, 1st Group theatre, Selfridge Field, Mich. — General patron- age. Slim Shoulders, with Irene Castle. — If your audience like fashion shows this should suit them. Do not expect farmers or the working classes to be satisfied, but the better classes would call it a special. To general patronage it should please about one-half of them. It would make a good program where extended runs are not the rule. It is artistic and the best Irene Castle ever done, but too much upper 10 stuff. — H. J. Lonaker, Howard theatre, Alexandria, Minn. — General pat- ronage. The Grey Dawn, with Bob McKim. — A story of Vigilante days in 'Frisco well worth seeing. An intelligent production that will appeal to intelligent people. I consider this one of the sanest melo- dramas the screen has known. A truly good picture. — John B. Ritch, Myrtle theatre, Lewistown, Mont. — Transient patronage. Desert Gold with a special cast. — This is a mighty good picture, full of action, but the print was very bad. Couldn't read the titles. If you can get a good print by all means get this one. — W. D. A dramatic scene from the Playgoers production "Face to Face," distributed by Associated Exhibitors. Marguerite Marsh is a featured member of the cast. Webb, Star theatre, Corinth, Miss. — Xeighborhood patronage. Keeping Uy With Lizzie, with Enid l-iennet. — Good picture. Came out with good and pleased crowd. With a little advertising this will go over good for the book is well known. — J. G. Johnson, Or- pheum theatre. Haskell, Okla. — General patronage. Metro Broadway Rose, with Mae Murray. — Here is a picture made for folks who are looking for something better. It is Mae Murray's very best. It has story, acting, setting and direction. Play it and the audience will smile at you as they go out. — John B. Ritch, Myrtle the- atre, Lewistown, Mont. — Transient pat- ronage. Little Eva Ascends, with Gareth Hughes. — Very poor. These kind of pictures are what will kill the picture business. — Wm. E. & E. A. Keene, Ox- ford & Criterion theatres, Oxford, O. — College town patronage. The Right That Failed, with Bert Ly- tell. — Only a fair program picture. Pleased about 75 per cent of patrons. — Otis Lamon, Auditorium theatre, Elm- wood, Wis. — Small 'town patronage. Broadway Rose, with Mae Murray. — A superb picture splendidly and well acted. Full of pep and well worth seeing. — Wil- liam Xoble, Criterion theatre, Oklahoma City, Okla. — General patronage. Peacock Alley, with Mae Murray. — Xot a picture to rave over in the small towns. Too much high class stuff and not true to life. — Otis Lamon, Auditorium theatre, Flmwood, Wis. — Small town patronage. Hate, with Alice Lake. — Tense drama. Stirs deep interest. The last reel is a fine specimen of suspense. A picture they don't forget soon. Better close with a comedy. — Dan Conners, Pipers Opera House, Virginia City, Nev. Peacock Alley, with Mae Murray. — Great picture, but did not draw for me. Few town people will go wild about it. — P. V. Williams, Peoples theatre, Munday. Tex. — Neighborhood patronage. Camille, with Xazimova. — Excellent. Anyone who can appreciate a good tragedy will like this one. Rodolph Valentino should be featured along with the star. Has four strong points of attraction. — David L. Mickey, Ozark theatre, Anderson, Mo. — Small town pat- ronage. Peacock Alley, with Mae Murray. — Magnificent, lavish and drew well, but many patrons disgusted with Mae Mur- ray's flamboyant egotism. — David L. Mickey, Ozark theatre, Anderson, Mo. — Small town patronage. Peacock Alley, with Mae Murray. — Good picture. Ran this two nights in a one-night town. The first night drew fair and the second not so much. Ad- vanced prices a nickel. — Johnson Bros., Johnsonian theatre, Ripley, N. Y. — Small town patronage. Sherlock Brown, with Bert Lytell. — Some exhibitors reported this as a com- edy. They must have had a queer sense of humor. It put 'em all to sleep here and I had to go around and wake 'em all up and tell 'em the show was over. As a comedy it is the biggest lemon between Tombstone, Arizona, and Grind- stone, South Dakota. You tell 'em, Steve, I stutter. — J. C. Jenkins, Audi- torium theatre, Neligh, Neb. HOOT GIBSON is shown here in a scene from his fast-mcving Western Universal comedy-drama, "The Gal- loping Kid." Fascination, with Mae Murray. — Good! Mae Murray's best yet. Second time shown in this city and still we made a knockout with it. — C. R. McCown, Strand theatre, Nashville, Tenn. — General pat- ronage. Conquering Power, with Rodolph Valentino. — Expected too much from this. I guess not very good. — Horton & Luttin. Odessa theatre, Odessa, N. Y. — General patronage. Right That Failed, with Bert Lytell.— Good comedy that suited my patrons. Drew about average business. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neigh- borhood patronage. The Off Shore Pirate, with Viola Dana — Everybody was \vell pleased. The colored boys will amuse any audience. Settings and acting very good. — S. A. Berger, Star theatre, Jasper, Ind. — Neighborhood patronage. Trip To Paradise, with Bert Lytell.— Just a picture is about all that can bi said for it.— W. H. Goodroad, Strand theatre, Warren, Minn. — Neighborhood patronage. Fourteenth Lover, with Viola Dana. — A fairly good picture, nothing to brag about though. — W. H. Goodroad, Strand theatre, Warren, Minn. — Neighborhood patronage. Fourteenth Lover, with Viola Dana. — Viola is a pretty little star but it seems she does not draw as well here for some reason as some others. Feature is a good light one. — Mrs. H. Drexler, Star theatre, Crafton, Neb. — Small town pat- ronage. The Fourteenth Lover, with Viola Dana. — This is a dandy program picture. Viola is there as usual with plenty of pep. — C. H. Simpson, Princess theatre. Millen, Ga. — General patronage. The Infamous Miss Revell, with Alice Lake. — This would be a good picture if they had gotten a little pep in it. It's too slow. — C. H. Simpson, Princess the- atre, Millen, Ga. — General patronage. 82 EXHIBITORS HERALD October 28, 1922 Paramount Manslaughter, with Thomas Meighan. — This picture is as good as Blood and Sand in every respect. The story is bet- ter. Wonderful performers and business great with an Elks Fair in opposition. — Daniel Buss, Star theatre, Tonawanda, N. Y. — Neighborhood patronage. Blood and Sand, with Rodolph Valen- tino.— This was the best drawing picture we have had this season and everybody was well pleased with it in every respect. Wish we could have more like it. — Mr. Daniel Buss, Star theatre, Tonawanda, N. Y. — Neighborhood patronage. Her Gilded Cage, with Gloria Swan- son. — Scenery costumes and photography all that can be wished for and drew well for us. — Daniel Buss, Star theatre, Tona- wanda, N. Y. — Neighborhood patronage. Beau Revel, with Florence Vidor. — ■ Thomas sure slipped one over on the boys here. Fell flat with large Saturday crowds. People sick of this kind of stuff. — H. J. Trainer, Pastime theatre, Blue Mound, 111. — Neighborhood patronage. If You Believe It It's So, with Thomas Meighan. — A great picture and did a nice business for us. Also had hot weather. — Daniel Buss, Tonawanda, N. Y. — ■ Neighborhood patronage. Over The Border, with Tom Moore. — Don't think that Tom More is suitable for this role, yet it was a good picture and seemed to please them all, scenery was very beautiful and the photography was excellent. Business good, advertis- ing, lobby and six sheets. — A. Mitchell. Dixie theatre, Russellville, Ky. — Small town patronage. The Testing Block, with William S. Hart. — Late in playing but good picture. Don't be afraid to book it. — H. G. Schmidt, Palace theatre, Long Pine, Neb. — General patronage. The Kentuckians, with Monte Blue. — This is Blue's best so far. Pictures like this will bring business. There is action and all excitement a patron wants. — S. A. Berger, Star theatre, Jasper, Ind. — Neigh- borhood patronage. Forbidden Fruit, a Cecil B. DeMille production. — Very good picture. Let them know the title does not mean any- thing. Settings are very good, acting in this picture cannot be beaten. — S. A. Ber- ger, Star theatre, Jasper, Ind. — Neigh- borhood patronage. Moran of the Lady Letty, with Dor- othy Dalton and Rodolph Valentino. — Played this to small but pleased audience. Had more comment on this one than any Paramount for a long time. — J. C. John- son, Orpheum theatre, Haskell, Okla. — General patronage. Fool's Paradise, a Cecil De Mille pro- duction.— Good special. Pleased at ad- vanced admission. Played two days to capacity business. — W. A. Dutton, Plaza theatre, Manchester, la. — Small town pat- ronage. A Bachelor Daddy, with Thomas Meig- han.— Very good. Better than averar-- business. Pleased 100 per cent. — W. A. Dutton, Plaza theatre, Manchester, la. — Small town patronage. On.e Glorious Day, with Will Rogers. — Pleased about 50-50. Story is too im- possible to suit majority. — Fred Mehaffy, Lyric theatre, North Bend, Neb. — Small town patronage. What's Your Hurry, with Wallace Reid. — Good Reid picture. He draws the crowd and pleases. — Fred Mehaffy, Lyric theatre, North Bend, Neb. The Kentuckians, with Monte Blue. — This is Blue's best so far. Pictures like this will bring business. All the excite- ment a patron wants. — S. A. Berger, Star theatre, Jasper, Ind. — Neighborhood pat- ronage. Forbidden Fruit, with a special cast. — Very good picture, let them know the title does not mean anything. Settings are very good, acting in this picture can- not be beat. — S. A. Berger, Star theatre. Jasper, Ind. — Neighborhood patronage. White Oak, with William S. Hart.— Patronage was away off on this both nights. Perhaps divorce stuff is hurtin.' Hill. Good audience picture but why ir. thunder do they make Bill lick a whole tribe o' redskins singlehanded. The day for that sort of hokum is over. Giddap, Napoleon! An' say, Mr. Director, please cut out the closeups showing Bill gulpin and on the verge o' tears. This usually gets a big laugh from the kids. — Henry W. Gauding, Lincoln theatre, Pittsburg, Pa. — Neighborhood patronage. The Bride's Play, with Marion Davies. — Fine photography, beautiful shots. Play rather draggy. Very light business. Weather conditions fine. Have seen hun- dreds of better pictures and many worse. — Henry W. Gauding, Lincoln theatre, Pittsburg, Pa. — Neighborhood patronage. The World's Champion, with Wallace Reid. — A very poor picture, no punch. Have played in one house. Am cancel- ling in the other. Paramount movies will break me. — Harry Hobloth, Maxine the- atre, Imlay City, Mich. — Small town pat- ronage. Just Around the Corner, with a special cast. — A fair picture but no drawing power. Just one kind of paper no mat- ter how much you order. — Harry Hob- olth, Maxine theatre, Imlay City, Mich. — Small town patronage. Beyond the Rocks, with Rodolph Val- entino.— Far too much money for this picture but a program picture, pleased 60 per cent. — Harry Hobolth, Maxine the- atre, Imlay City, Mich. — Small town pat- ronage. Moran, of the Lady Letty, with Dor- othy Dalton. — Very good picture, will please about 80 per cent. — J. E. Courter, Courter theatre, Gallatin, Mo. — -Transient patronage. One Glorious Day, with a special cast. — It is very much out of the ordinary, some fine scenery, but nothing to the story. Only pleased about 40 per cent. — J. E. Courter, Courter theatre, Gallatin, Mo. — Transient patronage. Three Live Ghosts, with Anna Q. Nils- son. — A dandy picture and drew good business. Pleased 100 per cent. — George Yaughan, Grand theatre, Dunnviile, Ont., Can. — General patronage. The Young Diana, with Marion Davies. Wonderful production. Ice scene gor- geous. Will please the high brows. Did not draw here but those that came were pleased. — Idle Hour theatre, St. Charles, 111. — Neighborhood patronage. The Dictator, with Wallace Reid.— Very good. Lots of action and plenty of comedy. Will please all. Business fair. — Idle Hour theatre, St. Charles, 111. — Neighborhood patronage. Restless Sex, with Marion Davies. — The feature is good, so is the star for a small town, but the film seemed awfully dark and shaky. — Mrs. H. Drexler, Star the- atre, Crafton, Neb. — Small town patron- age. The Inside of the Cup, with a special cast. — Business good. This picture should be shown in every town. Run same if you do not make any money. You will get free advertisement. — S. A. Berger, Star theatre Jasper, Ind. — Neighborhood patronage. The Passionate Pilgrim, with a special cast. — This is one of the best. Good act- ing. Gave a good show, for any night. Had good business for a hot day. — S. A. Berger, Star theatre. Jasper, Ind. — Neighborhood patronage. The Bait, with a special cast. — Poor title. — Frank E. Lee, Lee's theatre. Three Oaks, Mich. — Neighborhood patronage. The Jucklins, with a special cast. — Drawn out too long. — Frank E. Lee, Lee's theatre, Three Oaks, Mich. — Neighborhood patronage. Saturday Night, with a special cast. — This is one of DeMillc's best — book it and don't be afraid to raise your price. A corking gr>od entertainment. Wish I could get more like this. — M. T. Babin, Fairyland theatre, White Castle, La. — Neighborhood patronage. What's Worth While, with a special cast. — Verv good production. — Frank E. Lee, Lee's theatre, Three Oaks, Mich. — Neighborhood patronage. Frisky Mrs. Johnston, with Billie Burke. — Her followers may like it. — Frank E. Lee, Lee's theatre, Three Oaks, Mich. — Neighborhood patronage. Law and the Woman, with Betty Comp- son. — Patrons liked this one and said so. Rather gruesome in spots. Splendidly acted, especially Compson, Cleo Ridgely and Barrows. Business and weather fair. — Henry W. Gauding, Lincoln theatre, Pittsburgh, Pa. — Neighborhood patron- age. Prince There Was, with Thomas Meig- han.— A nice quiet smooth little produc- tion. Gave satisfaction. Fair business first night, fell 25 per cent second. Cast RICHARD BART HELM ESS, in a scene from his First National production "The Bondboy," which has had its New York premiere and has been called a greater picture than "Tol'able David." October 28, 1922 EXHIBITORS HERALD 83 capable and production adequate. — Henry W. Gauding, Lincoln theatre. Pittsburgh. Pa. — Neighborhood patronage. The Golem, with Paul Wegener. — A truly remarkable production. Will be appreciated by all who read and think. Wegener as "The Golem" could not be improved upon. Very much out of the ordinary but doubt drawing power. How ever, regardless of drawing power it is a wierd. wonderful production worth show- ing.— Henry W. Gauding, Lincoln the- atre. Pittsburgh, Pa. — Neighborhood pat- ronage. Prince Chap, with Thomas Meighan. — Fine picture and will please all classes. Played two days to good business. — C. E. Morton, Family theatre, Mt. Carroll. IJ1. — Neighborhood patronage. Saturday Night, with a special cast. — Enjoyed by all. At least 80 per cent. Drew fair. Title misleading. — E. E. No- wak, Majestic theatre, Harvard. 111.— Neighborhood patronage. Crimson Challenge, with a special cast. — A Western type of picture that will please. Clean and entertaining. Photos are good. — Ben L. Berve, Majestic the- atre, Rochelle, 111. — Neighborhood pat- ronage. The Old Homestead, with a special cast. — Opened with a bang. A sure fire box office attraction. One of the best pictures from every point of view that has been here in a long time. — F. O. Slenker, Spencer Square theatre, Rock Island, 111. — Transient patronage. A Bachelor Daddy, with Thomas Meighan. — Best picture star has made to date. Full of funny situations. Played two days and broke house record. Photos are good. — F. R. Kremer, Grand theatre, Geneva, 111. — Neighborhood pat- ronage. Bought and Paid For, with Agnes Ayres. — One of Agnes Ayres' best. You can make no mistake. — Wm. E. & E. A. Keene. Oxford & Criterion theatre, Ox- ford, 0. — College town patronage. Across the Continent, with Wallace Reid. — One of Reid's best. Will stand, them out anywhere. — Wm. E. & E. A. Keene, Oxford and Criterion theatres, Oxford, O. — College town patronage. Civilian Clothes, with Thomas Meighan — A picture that my people liked here. In fact, some said it was the best picture they had seen in a long time. Plenty of comedy with it to make it snappy. — John Aden, Rialto theatre, Terril, la. — Neigh- borhood patronage. O'Malley of the Mounted, with William S. Hart. — A splendid picture, with lots of action and thrills. Hart plays part of a mounted police. It's a good clean and well acted picture. — John Aden, Rialto theatre, Terril, la. — Neighborhood patron- age. Cradle of Courage, with William S. Hart.— "Bill" Hart, as a rule, is always pretty good and they liked him in this picture also. Plenty of action. — John Aden, Rialto theatre, Terril, la. — Neigh- borhood patronage. If You Believe It It's So, with Thomas Meighan. — If this is not a good picture THE THOMAS H. INCE-MAURICE TOURNEUR production, "Lorna Doone," for First National, is said to be a fine example of accuracy in transferring a great novel to the screen. Scenes above are from the film in which Madge Bellamy and John Bowers are featured. then we do not know a good one when we see it. The cast includes Pauline Stark. Theodore Roberts. Charles Ogle, Joseph Dowling. et al. The photography is ex- cellent, the camera having caught sev- eral scenic shots which are superb. Story and acting also in the special class. — William H. Creal, Suburban theatre, Omaha. Neb. — Neighborhood patronage. Heliotrope, with a special cast. — Very good picture. — E. S. French & Son, Me- morial Hall, Pine River, Minn. — Small town patronage. What Every Woman- Knows, with a special cast. — A fine picture. — E. S. French & Son, Memorial Hall, Pine River, Minn. — Small town patronage. One a Minute, with Douglas McLean. — Best McLean we have had. Good story and comical. Pleased everyone. — E. S. French & Son. Memorial Hall, Pine River, Minn. — Small town patronage. The Top of New York, with May Mc- Avoy. — Very good little picture. Star has no drawing power here. — Harry Van Noy, Starland theatre, Anderson, Ind. — Neighborhood patronage. Over the Border, with a special cast. — Good Northern picture. Fine story, acting, scenery. Will please them. — Harry Van Noy. Riviera theatre, Ander- son, Ind. — Neighborhood patronage. Blood and Sand, with Rodolph Valen- tino.— The ending of the picture too sad for most people. Failed to draw after first day. — Harry Van Noy, Riviera the- atre, Anderson, Ind. — Neighborhood pat- ronage. Law and the Woman, with Betty Comp- son. — Have naid a lot more for specials that were not half as good. A real tense dramatic production. — W. H. Mart, Strand theatre, Grinnell, la. — College town patronage. A Bachelor Daddy, with Thomas Meig- han.— This is the kind they want. 100 per cent entertaining. Good for the en- tire family. — W. H. Mart, Strand theatre, Grinnell. Ia. — College town patronage. Beyond the Rocks, with Gloria Swan- son. — Punk and mushy. A few like this goodnight Valentino. — W. H. Mart. Strand theatre, Grinnell, Ia — College town patronage. World's Champion, with Wallace Reic1. — Fair only. Don't make any noise about the fight. The butler steals the show. — W. H. Mart, Strand theatre, Grinnell, Ia. — College town patronage. Something to Think About, with Gloria Swanson. — Wonderful story, well acted. Sure to please any audience. A real ser- mon. Paid too much for it to leave any profit. — R. C. Barton, Strand theatre, The Bronze Bell, with a special cast. — A real joke. Half of attendance walked out on this wondering what it was about. If you are forced to run this, shelve it. Spoiled a week's business for me. — R. C. Burton, Strand theatre, Ransom, Kan. — Small town patronage. The Kentuckians, with a special cast. — This is a good picture of the field type. The action is good and the scenery fine. If your patrons like this kind, it will suit. C. E. Johnson, Paramount theatre, Gibbon, Neb. — Neighborhood patron- age. Travelin' On, with William S. Hart.— Good picture. Fair business. Consider it one of Hart's best. — D. A. White, Cozy theatre, Checotah, Okla. — Neighborhood patronage. The Beauty Shop, with Raymond Hitchcock. — It may get by some places but they quit me on second and third reels. Fair business and poor picture. — D. A. White, Cozy theatre, Checotah, Okla. — Neighborhood patronage. North of the Rio Grande, with a spe- cial cast. — Picture good, but no business. Protracted tent meeting. — D. A. White. Cozy theatre, Checotah, Okla. — Neigh- borhood patronage. The Idol of the North, with Dorothy Dalton. — Our patrons enjoyed this very much. It drew good for two days. A good picture for warm weather. — Crosby Brothers, Lily theatre, Buffalo, N. Y. — Neighborhood patronage. Witness for Defense, with Ethel Clay- ton.— A fair picture that pleased some and put others to sleep. — Crosby Brothers, Lily theatre, Buffalo, N. Y. — Neighbor- hood patronage. One A Minute, with Douglas MacLean. — Very good picture that pleased I guess everybody. MacLean well liked here and this one drew many favorable comments — Crosby Brothers. Lily theatre, Buffalo. N. Y. — Neighborhood patronage. Beyond the Rocks, with Gloria Swan- son and Rodolph Valentino. — Just fair. Titles too long and studio Alps are in the "among the kicks." Why do they THERE'S A MILLION DOLLAR CAST IN rt ONLY A SHOP CIRL 84 EXHIBITORS HERALD October 28, 1922 Here is a scene from "Prince Courage- ous," first of the series of two-reel productions starring little Arthur Trimble, which will be issued under the general title "The Adventures of Little Prince Courageous." Bessie Love features throughout with the youthful actor. give Valentino such roles? In the "Four Horseman" he was tied up with another man's wife, the same in this and in the "Sheik" it was an English girl. If they keep this up Valentino will be getting a nick name. — Crosby Brothers, Lily the- atre, Buffalo, N. Y. — Neighborhood pat- ronage. Bride's Play, with Marion Davies. — Pleased a good crowd on a cool Septem- ber evening. Drew more women than men. — Crosby Brothers, Lily theatre, Buffalo. N. Y. — Neighborhood patronage. Ladies Must Live, with Betty Comp- son. — Excellent production. Pleased everybody and drew good. This kind of picture is a business builder. — Crosby Brothers, Lily theatre, Buffalo, N. Y.— Neighborhood patronage. The Cradle, with Ethel Clayton.— This picture put on a Sunday night and stood up to any higher price feature I paid double for. A good moral to it and ap- pealed to all classes. "A true to life pic- ture."— M. J. Babin, Fairyland tV^atrc, White Castle, La. — Neighborhood pat- ronage. The Inside of the Cup, with a special cast. — This is a feature of special merit and all classes liked it. It gave them something to talk about. At Paramount's prices on these specials it is hard, how- ever, for the small exhibitors to get by. — C. E. Johnson, Paramount theatre. Gib- bon, Neb. — Neighborhood patronage. The Good Provider, with Vera Gordon. — The good provider is one of the great- est pictures of regular flesh and blood that has ever been shown, with the un- sung hero of millions of homes, "Father." —William Noble. Rialto theatre, Okla- homa City, Okla. — General patronage. Bachelor Daddy, with Thomas Mcig- han. — Here is an ideal picture. They all like it. Men women and children. An interesting story and gets them coming back for more just like it. — William Noble, Rialto theatre, Oklahoma City, Okla. — General patronage. Wealth, with Ethel Clayton.— It all depends on what kind of an audience you are catering to, whether you should book this or other so-called up-to-date society plays. This play is all right for the king. We had the enormous crowd of fifty souls for the first night and the second night our theatre was a morgue and 1 the chief corpse. Our people evidently want just plain entertainment and not psycho-ana- lytical problems. — Philip Rand, Rex the- atre, Salmon, Idaho. — General patronage. Valley of Silent Men, with Alma Rub- ens.— Best picture made, says my audi- ance of 500. Am only running one show at night from seven to ten, four days per week. They know what's good. — Sgt. E. E. Cattinline, 1st Group theatre, Self- ridge Field, Mich. — General patronage. At End of the World, with Betty Compson. — Star fine. Good production but failed to take with my audience. Very good in city, no good for army camp. — Sgt. E. S. Cattinline, 1st Group theatre, Selfridge Field, Mich. — General patron- age. Moran of the Lady Letty, with Dor- othy Dalton and Rodolph Valentino. — Good picture but not a special. Busi- ness not up to expectations. — A. R. Ben- der, Olympic theatre, Cleveland, Okla. — Small town patronage. The Little Minister, with Betty Comp- son.— A good picture but does not draw well. Will please those who come but getting them to come in is the difficulty. — A. R. Bender, Olympic theatre, Cleve- land, Okla. — Small town patronage. Forever, with Wallace Reid and Elsie Ferguson. — Not a pleasing picture. A list of stars that will draw fair the first night but not the second. I paid about twice what it was worth. — A. R. Bender, Olympic theatre, Cleveland, Okla. — Small town patronage. The Forbidden Thing, with a special cast. — Fairly good picture. Drew well and pleased. — H. A. Larson, Majestic the- atre, Oakland, Neb. — Small town patron- age. The Charm School, with Wallace Reid. — Good crowd first night; fell flat second night. Partly because of other attrac- tions. Not a bad feature. — David Mickey, Ozark theatre, Anderson, Mo. — Small town patronage. Forever, with Wallace Reid and Elsie Ferguson. — Good acting , not enough action in it for Reid. Costume stuff. However, it is a good picture. — Cloidt & Moore, Parmele theatre, Plattsmouth, Neb. — Neighborhood patronage. Man From Home, with James Kirk- wood. — Good, pleased all. — Moore & Cloidc, Parmele theatre, Plattsmouth, Neb. — Neighborhood patronage. At the End of the World, with Bettv Compson. — Used heralds on this and did a fair business. If the star had not smoked too many cigarettes, picture would have been more satisfactory to my patrons. — E. H. Vetter, Majestic the- atre, Homer, Mich. — Small town patron- age. Great Moment, with Gloria Swanson. — Used post cards on this, marked from Atlantic City, N. J., recommending pic- ture. Had the whole town talking. Played to good business. Thanks to suggestions given by Paramount exploi- tation man. — E. H. Vetter. Majestic the- atre, Homer, Mich. — Small town patron- age. Fool's Paradise, a Cecil B. Dc Millc production. — A lavish production in nine reels. Showed to good business in spite of hot weather. Had many favorable comments. — E. II. Vetter, Majestic the- atre, Homer, Mich. — Small town patron- age. The Call of the North, with Jack Holt. — Used a cutout of a wolf and used ever- green boughs in the lobby. Did a satis- factory business. — E. H. Vetter, Majes- tic theatre, Homer, Mich. — Small town patronage. Beyond the Rocks, with Gloria Swan son. — Read many unfavorable comments on this one, but did a very good busi- ness on it. Used the highway signs, window cards, photos and one sheets. — E. H. Vetter, Majestic theatre. Homer. Mich. — Small town patronage. Rebecca of Sunnybrook Farm, with Mary Pickford. — A wonderful picture One that will please all classes. A 100 per cent picture. Film excellent. — Earl Somerville, Opera House, Raymond. Minn. — Neighborhood patronage. Buried Treasures, with Marion Davies. — A good picture. The film was in fine condition. — Earl Somerville, Opera House. Raymond, Minn. — Neighborhood patron- age. Civilian Clothes, with Thomas Meig- han. — A very good picture. One that will satisfy any audience. Book it and you sure will be pleased. — Earl Somerville. Opera House, Raymond, Minn. — Neigh- borhood patronage. Always Audacious, with Wallace Reid. — Good. Reid always goes good here. — Marvain Murphy, Electric theatre, Cen- tralia, Kan. — Neighborhod patronage. The Sheik, with Rodolph Valentino and Agnes Ayres. — The drawing power of this one week will surprise you. Book it and dust off your vacant seats. — J. W. Crouch, Elite theatre, St. Paul, Neb. — Neighborhood patronage. The Siren Call, with Dorothy Dalton — All of which goes to prove that the best of them fall down some times. This is a very ordinary picture, although the star's name draws. — S. C. Chapman, La- Salle theatre, Chicago, 111. — Neighbor- hood patronage. The Bonded Woman, with Betty C" five senses of human- ity; seeing, hearing, feeling, smelling or tasting. Since the theatre owner's prod- uct or service is entertainment, it is of course necessary to appeal to the senses of hearing, seeing and feeling. The sense of hearing is satisfied by the musical pro- gram; the sense of seeing is satisfied by the pictures. The sense of feeling is sat- isfied by comfort entirely, and since one must sit through the program for several hours it is important that this be supplied. Says Comfort Is Neglected There is no question about the fact that most theatre owners are able to satisfy their patrons through the sense of sight and hearing, by pictures and musical pro- grams. However, we maintain that too strenuous efforts are made to appeal to the sense of sight and a shameful lack of attention is given to the sense of feeling superinduced by restfulness and comfort. Has it ever occurred to you that so little money is spent on a ventilating system which in- disputably provides for the comfort so essential during the greatest part of the program? The fact of the matter is, the greatest amount of money is spent for extravagant decorations which can only be seen the least part of the time, during intermissions or few minutes' glances at intervals. Does not this com- parison show a lopsided expenditure? To amplify our contention that extrava- gant decorations are unproductive, we call attention to the claims made by the motion picture interests as a whole on the concentrating power of pictures. It is claimed particularly by industrial motion picture producers that a patron's mind and eye are focused directly on a picture and cannot be otherwise, because of the fact that the rest of the room is dark- ened and the object of interest is straight ahead and highly illuminated. Calls Decorations Secondary We believe we can further safely say that theatre owners are spending large amounts of money to advertise the fact that their theatre is beautifully decorated at a stupendous cost. It should be obvi- ous to the motion picture industry that the public will be more interested in go- ing to theatres if it were pointed out clearly that their health and comfort were provided for in the utmost. Decorations should be secondary and automatically observed. Up to this time we believe we have justified that a ventilating system should be seriously considered at any cost since it has to do with creating restful enjoy- ment and inducing the public to give pref- erence to a theatre. Little has been said from the health standpoint as it is un- doubtedly agreed that fresh air plays an important part in the program of life and that disease germs rapidly multiply and attach to persons of low vitality, espe- cially in an atmosphere made unhealthy, not only by presence of a great number of persons in an enclosed room buj by lack of ventilation in gereral. We have attempted to show thus far that the patrons' interest and enjoyment together with the exhibitor's own finan- cial gain are served best by correct ven- tilation. Going further it can be safely stated that an irritable audience will make or break the reputation of both pictures and theatre. Urges Lobby Ventilation. In any city it is not uncommon to see theatres with lobbies crowded with people. In almost every instance, it is necessary to stand in line or in a group, anywhere from five to thirty minutes before suffi- cient seating capacity is available for the waiting patrons. Somehow or other, the- atre owners do not realize that this same group of oeople are suffering discomfort during their period of waiting through lack of fresh air in the lobby. In this part of the theatre, there is absolutely no provision for ventilation and why the owner should rest contented that he can stupefy his audience without reflection on either picture or program at the very out- set, and irritate them for a period of from five to thirty minutes is beyond the com- prehension of practically everyone who has suffered the experience. If the theatre owner were to mingle with the people in the lobby he would hear various remarks about discomfort, and 94 EXHIBITORS HERALD October 28, 1922 Under the Blue Light Under the Red Light The above views show the effect of the changing light on the new curtain drop more fully described in the article herewith. The first drawing is the scene which appears under the blue light. Under the red light this scene melts away entirely and the second scene appears. In the composite both are separate and distinct scenes and the transformation is accomplished through the reaction of lights on certain colors. feeling of faintness. If a sample of the air were to be taken in the lobby which was crowded, it would be discovered that a strata of air anywhere from the floor to a foot above the heads of the people was highly contaminated with carbon dioxide poisonous part of exhaled air, while the air in the upper part of the room would be considerably purer. This of course de- pends upon whether the lobby is heated. In any event, heated or unheated, there would be a stagnant atmosphere which would cause a high degree of discomfort. An independent system of lobby venti- lation is suggested. As a separate unit, this could be operating during the period when the lobby is crowded and shut off as soon as it was emptied. A system of this kind would not cost much and would help to send the patrons into the house entirely comfortable so that the program from be- ginning to end would be enjoyed. Lights Transform Scene on Curtain New Drop by Acme Studio Has Big Possibilities for Presentation Something new in the way of stage effects is being placed on the market by Acme Studios, Chicago, in the form of a beautifully painted drop, which under the effect of colored lights played upon it blends from one distinct scene into another, entirely different. The new curtain really consists of two separate scenes, painted one upon the other. Under one color light, however, only one scene is visible. Under another NO TIME LOST Speed is the watchword of American Film Company Laboratories. Film printing is here manifested in its highest efficiency. No time is lost in finishing your work and speeding it back to you. Express-train service from our central location insures rapid delivery wherever you may be. May we prove ourselves on your very next order? NEGATIVES STORED FREE Write for full particulars Developing Printing Tinting Toning Editing Titling Ordinary film reduced to American Stand- ard Safety Size. 'Absolutely fireproof film passed by all fire underwriters). A film printing capacity of one million feet weekly. AMERICAN FILM CO., Inc. Laboratories 6227 Broadway, Chicago, III. and London, England SAMUEL S. HUTCHINSON, Pre.. American 10 Points 1. QUALITY. Printt known for bril- liancy and clearness. Expert staff trained by years of experience, as- sures highest quality prints obtainable. 2. REPUTATION. Gained in 10 years of experience. 3. RESPONSIBILITY. A concern of strong financial standing. 4. LOCATION. In the proper geo- graphical location, assuring quick delivery anywhere. 5. EQUIPMENT. All of the most modern obtainable. 6. CLEANLINESS. Within two blocks of Lake Michigan. Away from dirt and dust. 7. SAFETY. Plant approved by both city of Chicago and Board of Fire Underwriters. 8. PROMPTNESS. Accustomed to serve exacting requirements. 9. PRICES. Reasonable and com- petitive. 10. GUARANTEES. Write for our unique guarantee of quality work. color light this scene marvelously melts into another view. Demonstration Is Given The drop was recently demonstrated at a Chicago theatre where it won the enthusiastic admiration of all present. In this instance the curtain or drop con- sisted of a picturesque view of a rocky gorge, highly colorful, the effect coming from under a red light. As the dim- mers were worked and the red light gave way to a blue light the rocky gorge scene on the curtain, as if by magic, was transformed into a beautiful conventional garden. The effect is something at once tho- roughly pleasing and bewildering. There is no suggestion of the other scene that is to appear and the transformation is accomplished in a manner that inspires awe and wonderment at its subtlety and beauty. That it has big possibilities (or heightening presentation and prologues was thoroughly demonstrated. Acquired for Miller The drop which contains the rocky gorge blending into a garden scene is the first of a series which the company is making. It was first used at the Allen theatre, Vancouver, and has also been acquired by the Miller theatre, Wichita, Kan., and by Roth & Partington, San Francisco. The entire series will be dis- tributed on a city rights basis as fast as they are completed. "The result is obtained through syn- chronizing the lights on the curtain with the design," explains Dariel Fitzkee, its originator. "Certain lights bring out certain designs while the other designs remain invisible. It is a new and ad- vanced step in stage scenery." Kuehle Joins Staff of Associated Exhibitors (Special to Exhibitors Herald) NEW YORK, Oct. 17.— W. B. Frank, general sales manager of Associated Ex- hibitors, announces the appointment of three new men to the organization's sales staff. Charles A. Kuehle joins the Cincinnati forces and will cover several Ohio counties, with Columbus as his cen- tral point. He formerly was with Gold- wyn and Fox in that city. W. W. Rowland, former Metro branch manager at Cincinnati and lately with Universal, has been named to Associated's Cincinnati office. C. H. Stewart has been added to the sales staff in St. Louis. October 28. 1922 EXHIBITORS HERALD 95 Theatre Construction News Exhibitors are inx-ited to report to this depart- ment changes of ozvnership, new theatres planned, remodeling contemplated, openings, etc. New Projects Berryville, Va.— Charles W. Marks is constructing a new theatre on the site formerly occupied by the Clarke Opera House. « Santa Ana, CaL — A $100,000 motion picture theatre will be erected by C. E. Walker, owner of the Princess and Lyric theatres, Santa Ana. * Chicago, I1L — Plans have been com- pleted by Clarence Hatzfield. T S. Dear- born street for a theatre for A. F. and A. M. Lodge at Whiting, Ind. * Passaic, N. J. — Plans for Jacob Fabian's new theatre to cost $50,000 have been prepared by Architect H. Preiskel, Play- house Building. * Atlantic City, N. J. — Drawings tor the theatre to be erected tor The Stanley Company of America in this city have been finished by Hoffman Henon & Co.. Finance Bldg., Philadelphia. * Danbury, Conn. — A theatre is to be erected in Danbury by the Sarah L. Tay- lor estate from plans prepared by Wm. H. McLean, Boston. Mass. * Jamestown, N. V. — J. Russell Roger- son, Gokey Building, has plans in prepar- ation by Beck and Tinkham for a new theatre which he will build. * Loyal, Ky— John M. Middleton will erect new motion picture theatre. * Baton Rouge, La. — Mr. Moorman, pro- prietor Grand Theatre, plans to erect new house, with seating capacitv of 550, to cost $20,000. * Hammond, La. — J. S. Badnette. of New Orleans, is preparing plans for theatre. 40 by 80 feet, to cost $25,000. * New Orleans, La.— B. F. Brennan & Brothers have plans by Montz & Maroney for motion picture theatre to be erected on Lafayette, near Marais street, to cost $10,000. * New Orleans, La. — J. Morgan La France has plans by George F. King. 211 Carondelet Building, for two-story frame and stucco theatre. 76 by 106 feet, to be erected at Iberville and Lopez streets, to cost $30,000. * New Orleans, La.— Xew Bel! Theatre on Bayou road, costing $50,000. has opened under management of William Janqua. * Ponchatoula, La. — Bernard Antony will erect new moving picture theatre, to cost $25,000. * Princess Anne, Md. — Reported Audi- torium will be replaced with new theatre. Address J. Earl Morris, manager. Rothack*r-AUer Laboratories. Inc. He . -oo_- California The incomparable quality and durability of Rothacker Prints should irrevocably determine their choice over ordinary prints whichlmay be slightly lower in first cost. The mere fact that Rothacker Prints have been made and shown successfully for so many years, confirms and intensifies your confidence. Rothacker Prints are made not only to look better but to wear longer — actually, in the long run, they cost less than prints made cheaper and so priced lower. Rothacker Prints have proved their dependability. Our laboratories are sincerely de- voted to the Art of making the screen beautiful and the screen-people secure. Insure your screen and economically avoid the extrav- agance of cheapness by specifying Rothacker Prints and service. The Laboratory with a conscience Founded 1910 Watterson R. Rothacker CHICAGO TRADE EVENTS "Knighthood" Plays to Chicago Crowds Davies Film Will Open In Boston Oct. 25; Wins Praise in London "When Knighthood Was in Flower," Cosmopolitan's production of Charles Major's story starring Marion Davies, is enjoying a suc- cessful run, play- ing to large audi- ences daily at the Balaban & Katz Roosevelt theatre, Chicago. The production is also playing at the Rialto theatre in Los Angeles and is scheduled to open at the Park in Boston, on Oct. 25. Further Openings Planned According t o aim o u n c ement from Cosmopoli- tan the picture will soon have its initial presentation in other large cities throughout the country where it will be given the same elaborate presentation that was accorded it at the Criterion, New Marion Davies J. B. Koppel, who is managing the new Astor theatre on Clark near Madison street. The Astor, while only seating 300, has been called one of the most modern houses in its class in the city. Koppel was formerly manager for Balaban & Katz, Barbee's Loop, Ascher Bros, and Gumbiner circuit. Trade to See "Oliver Twist" First National has announced that a trade showing on Jackie Coogan's new production, "Oliver Twist," will be held early next week at one of the downtown the- atres. A program of exceptional merit is planned in presenting Jackie's greatest picture to the trade. The Balaban & Katz orchestra will ac- company the screening. And a First National representative added to this announcement: "Don't forget to mention, there'll be FOOD." And that's that. playing. York City, and the theatres it is now In London the film is said to continue to break attendance records at the Scale theatre, which has been the mecca of London theatregoers since the night the picture was first presented, with the Prince of Wales in attendance. London reviewers have been liberal in praise be- stowed on the Davies vehicle, the Lon- don Daily Telegraph characterizing it as "one of the most beautiful specimens of the film producer's art the world has ever seen." Theatres To Be Decorated In conjunction with its further presen- tation in America theatres showing it will be redecorated to harmonize with the Tudor period of the film and ushers and attendants will be garbed in the costume of the period. A special orchestra score will be utilized. Schaefer Buys Garfield And Property Adjoining After paying rent for thirteen years at the Garfield theatre, 2844 West Madison street, Chas. J. Schaefer has purchased from Nathan T. Brenner, the theatre seat- ing 700 and two adjoining stores for a cash consideration said to be $60,000. Mr. Schaefer, who has owned the lease and operated the Garfield is the oldest of the four Schaefer brothers, Peter, Fred and Frank. Chas. H. Ryan is still in charge of the Garfield, having been with Mr. Schaefer for thirteen years. Belvidere Churches Are Protesting Sunday Shows Following consolidation of Belvidere's largest motion picture theatres and an- nouncement of a plan to give Sunday shows, a number of church organizations joined in protesting against seven-day operation of the houses. Just what the exhibitors' attitude will he is uncertain. This Isn't Vaudeville Year, Says Burford Fox Theatre at Aurora Will Eliminate Combination Program Split programs will have an off year in 1922-23, and the result will be that vaude- ville— not pictures — will suffer. This is the prediction of W. D. Bur- ford of the Ruben, Theilan and Burford interests in this state and in Wisconsin, and other prominent exhibitors in this territory. Fox Changing Policy Foreseeing this certain condition the management of the Fox theatre, Aurora, 111., an R. T. B. house, will eliminate acts from its bill and adhere strictly to a screen program. This same step is contemplated by the Fitzpatrick & McElroy circuit in Michi- gan and Illinois. Says Mr. Burford: "1922-23 will not be a vaudeville year. Exhibitors who in the past have presented a combination pro- gram are convinced of this. Others Eliminate Acts "A number of exhibitors are planning to return to an exclusive picture program because of the early indications that this will not be a vaudeville year." With this situation prevailing it seems almost certain that the new season will be a prosperous one for pictures. E. A. SIPE, newly appointed manager of the Reelcraft Film Exchange, In- dianapolis, Ind. October 28, 1922 EXHIBITORS HERALD 97 — — — - — — — j » CHICAGO PERSONALITIES i ( » JOHN' SILHA journeyed all the way to Flint, Mich., last week to call on some relatives and attend the Michigan conven- tion, but was so busy watching the wheels go 'round on the convention floor he never saw said relatives. * * * Al Parker, Rothacker's premier publicity person, hied himself off to St. Looie last Thursday night. So long, Park, hurry back. * * * Charles L. Casanave, erstwhile Fox salesman, is now glad-handing the Chicago exhibitors over the rail at American Re- leasing exchange. He's manager of sales department. * * * A. M. Rosencran has left the American Releasing organization and joined Fox, thus making the score even. * * * W. L. Hill, Universal's exploiteer, spent a few days putting on "Human Hearts" at the For,t Armstrong theatre, Rock Island, last week. * * * E. J. Eichenlaub is all set and ready to go in his United Artists office. * * * Herman Stern staged another "Profes- sional night" at the Randolph theatre last Thursday that was a humdinger for draw- ing the folks out. "The Ky. Derby" was the attraction and Herman wins the brown derby for putting on midnight shows. * * * Lee Woodyat, we beg to announce, is now numbered among Eddie Silverman's sales- men. * * * Jeff Lazarus (whom we exploited so neatly last week) is back from his globe trotting through Streeter, Canton and Peoria, where he "put over" "My Boy," "Silent Call," "The Bond Boy" and "Eternal Flame." He's now anxious to tell you about "East Is West," "Oliver Twist," "Lorna Doone" and "Brawn of the North," and he'll do it if you don't dodge down the fire escape. * * * Didja hear about Grad. Sears likker? It's missin'. And Gradwell would like to know who has it. * *' * Sid Goldman has joined the F. B. O. forces. He expects soon to leave for San Francisco. * * * Walt Altland is handling the South side for Fox. * * * Mrs. C. E. Bond, wife of the First Na- tional manager, met with a serious accident while driving the family Hub coupe last Thursday afternoon. She struck the rear end of a heavy truck which stopped in her path, and then hit a tree, completely de- molishing the coupe. It was necessary for the doctor to take six stitches in her leg. A sister-in-law was also hurt in the accident. * * * Bill Brimmer is now selling Associated First National short stuff. You know Bus- ter Keaton's, Sennett comedies and the like. * * * "Bill" Danzieger, Dan Roche's able as- sistant, has just returned from LaPorte, Ind., where he told the folks all about "The Old Homestead," and displayed a fancy line of exploitation. + * * C. C. Wallace, branch manager of Para- mount, is back from an auto tour of Spring- field, Peoria and points south. 4c * * Have you heard that new dance record "Suzanna" the Columbia people have gotten out? Ask Jeff Lazarus to play it on his Victrola. — Adv. * * * Dan Roche is all puffed up over his "Old Homestead" window in the Commonwealth Edison building. "It's the first one they ever used," sez Dan. Mebbe so. * * * Our old friend Louis P. Kramer, pufflicist for the F. B. O, is on the sick list. * * * J. M. Duskin has been added to the sales staff of F. B. O. by Manager Joe Klein. * * * Didja know Chub Florine has opened his cigar store. Yep, up on Broadway near Melrose, where cigars and lunch may be had on short notice. * * * First National exchange has installed a new and very complete system of handling his accessories. Did I hear the exhibs. saying "hurrah?" * * * Neil Acnew, the sales supervisor at Para- mount exchange, "joined the ranks of the happy benedicts" as the country papers say, last Monday. Miss Ellen Johnson is the young lady in the case. The happy couple left for Louisville, Ky., for a wedding trip. They were the recipients of a beautiful sil- ver service from trie Paramount boys. * * * Horace Conway, former Paramount salesman at Milwaukee, has joined the American Releasing forces as special repre- sentative under the genial manager Frank Mantske. * * * C. Elfenbein is another American Re- leasing appointee. C. E. is special represen- tative also. He was formerly with Fox at Minneapolis. * * * And last but not least, don't forget the First National trade showings. They're held every Wednesday afternoon. Michigan League Sets Fast Pace in Subscribing $11,000 (Continued from page 70) R. A. Moon, Universal Film Exchange, Detroit. H. Hefferman, Detroit News, Detroit. Miss R. Hemington, Wolverine, Saginaw. J. Christensen, Star, Sandusky. W. A. True, Pres. Conn. M. P. T. O., Hart- ford, Conn. R. F. Woodhull, Pres. N. J. M. P. T. C, Dover N. J. L. F. Sunlin, Savoy, Flint. Lester Matt, Strand, Flint. Cleo Whitehead, Capitol. Eaton Rapids. L. D. Brewer, Strand, Owosso. C. A. Meade, Paramount Film Exc, Detroit. M. J. Caplan, Metropolitan Motion Picture Co., Detroit. M. F. Ashner, Metropolitan Motion Picture Co.. Detroit. G. F. Spaeth, Temple. Detroit. L. W. Boynton, Exhibitors Trade Review, New York City. Chas. E. Woodhull, Opera House, Bad Axe. Wesley Thiel, Gem, Pigeon. J. B. Carr, Rex, Sagniaw. O. E. Varneau, Wealthy, Grand Rapids. J. H. Poisson, Royal, Grand Rapids. H. T. Reynolds, Poisson, Grand Rapids. A. Eiseman, Richard, Flint. J. W. Goodspeed, Idle Hour, Grand Rapids. H. L. Goodspeed, Isis, Grand Rapids. Red Brady, Exhibitors Sply Co., Detroit. Geo. McA'thur, Exhibitors Sply. Co., Detroit. E. H. Forbes, V. I. C, Detroit. Lester Potter, Police Censor, Detroit. Royal A. Baker, Police Censor. Detroit. Geo. A. Rogers, Service Theatres Sply. Co., De- troit. Ira A. Waddell, Service Theatres Sply. Co, De- troit. Don Clark, Michigan, Grand Rapids. Glen Fleser, Creston, Grand Rapids. M. D. O'Brien, Nicholas Power Co., New York City. H. T. McKerring, Princess, Clare. A. Goldener, First National, Detroit. N. D. Thompson, First National. M. Teidel, Warfield, Detroit. W. E. Wilkinson, Film Club, Detroit. Courtney Smith, Motion Picture Producers, New York. F. Paterson, Doric, Detroit. H. S. Robbins, Robinhood, Grand Haven. Geo. Smith, Lyric, Lapeer. J. C. Fishman, Standard Film Service Co.. De- troit. A. M. Goodman, Standard Film Service, Co.. Detroit. R. J. Rowan, Standard Film Service Co., De- troit. Harold B. Lipsitz, Wuerth Theatres, Ann Arbor. A. M. Elliott, Film Booking Offices, Detroit. C. Buermale, Film Booking Offices, Detroit. Chas. Garfield, Orpheum, Flint. J. Friedman, Universal Film Co., Detroit. H. Scott, Pathe Film Co., Detroit. Martin G. Smith, Pres. Motion Picture Theatre Owners, Detroit. Thomas Reed, Lt.-Gov. of Michigan, Shelby J. M. Minter, Minter Film Ex., Detroit. V. H. Hodupp, Minter Film Ex., Detroit. S. Carver, Universal Film Ex., Detroit. D. Balfreyman, First Nat'l Film Ex., Detroit W. B. Hurlbutt, Favourite Film Ex., Detroit. N. Lane, Hodkinson Film Co., Detroit. A. J. McCabe, Metro, Detroit. Fred Schauman, Detroit Times, Detroit. Alex Schreiber, Blackstone, Detroit. A. J. Mertz, Universal Film Ex., Detroit. J. J. Heagney, American Releasing, Detroit J. Schreiber, Blackstone, Detroit. Miss Jessie Roll, Motion Picture News, N. Y. C. C. Reir Webber, Alexander Film Co., Spokane, Wash. Wm. Lahey, Houdini Picture, New York. Jas. R. Grainger, Goldwyn, New York. Will Arrange Handling Of Trimble Photoplays (Special to Exhibitors Herald) LOS ANGELES, Oct. 17.— Robert J. Trimble and Frederick G. Becker, presi- dent and producing director, respectively of Arthur Trimble Productions, have left Los Angeles for New York to make ar- rangements for the marketing of a series of twelve two-reel specials starring little Arthur Trimble. The completed productions of the fir^ three of this series will be shown by Mr Becker to an invited audience in the east. Hodkinson to Distribute New Short Subject Series W. W. Hodkinson Corporation an- nounces a series of twenty-six "Technical Romances" produced by the J. R. Bray Productions, Inc., the first of which, en- titled "The Mystery Box," is scheduled for publication early in November. It is understood this single reel series will contain glimpses of modern science and invention, bringing them out of the class of the ordinary by giving them a touch of novelty as well as instructive interest. It is said that Mr. Bray has a number of interesting ideas which will be presented in forthcoming "Romances" and which promises to be something of decided interest in screen entertainment. "Sin Flood" at Capitol "The Sin Flood," Goldwyn's picturiza- tion of Henning Berger's drama, "Synda- floden," will be the attraction at the Capitol theatre, New York, the week of October 22. The cast is headed by Helene Chadwick and Richard Dix. Cuneo Making New Picture Lester Cuneo has started production on "The Devil's Ghost," his latest effort for Western Pictures Exploitation Com- pany, under the direction of Henry Mc- Carty, who also wrote the story. 98 EXHIBITORS HERALD October 28, 1922 SHORT SUBJECTS COMEDIES ARROW FILM CORP. BROADWAY, with Eddie Barry. CRUELLYWED, Lilie Leslie. SPEED, Charlotte Merriam. M1RTHQUAKES, Bobby Dunn. IPOTLIGHT. one reel. ASSOCIATED EXHIBITORS I DO. with Harold Lloyd. NEVES WEAKEN, with Harold Lloyd. NOW OR NEVER, with Harold Lloyd. AMONG THOSE PRESENT, with Harold Lloyd. ITwON FILM CORP. (OY COMEDIES. C. B. C. FILM SALES ■ALL ROOM BOYS COMEDIES, two re. I. SCREEN SNAPSHOTS, one reel, twice a month. CARNIVAL COMEDIES, two reel., twice ■ month. Polly Meran and Smiling Bill Jon**. SUNRISE COMEDIES, two reel., with Billy West. CELEBRATED PLAYERS CELEBRATED COMEDIES. DOMINANT PICTURES, INC. NEW-WED COMEDIES, one reel. EDUCATIONAL FILM CORP. CAMPBELL COMEDIES. A False Alarm. Circus Days. A Ring Tail Romance. CHRISTIE COMEDIES, two reel. Fair Enough. Any Old Port, Cold Feet, A Hickory Hick. Bucking Broadway. Mile-a-Minute Mary. That Son of a Sheik. Pardon My Glove. TORCH V COMEDIES, two reel.. Torchy's Holdup. Torchy Steps Out. Torchy's Nut Sunday. Torchy's Feud. MERMAID COMEDIES, two reel. Poor Boy. Rapid Fire. Treasure Bound. Look Out Below. VANITY COMEDIES, one reel. r>evwfV noMEDTFS one reel TOONERVILLE TOPICS, two reels, by Fontain Fox. HAMILTON COMEDY, The Speeder, two reels. FILM SALUiS bU. BILLY RUGE COMEDIES, one reel JOLLY COMEDIES, one reel. FILM SPECIAL COMEDIES, one reel FIRST NATIONAL CHARLES CHAPLIN COMEDIES A Dog's Life, three reel.. A Day'. Pleasure, two reel. Shoolder Ann., two reels. Sunnyside, two reels. The Kid, six reels. The Idle Class, two reels. HENRY LEHRMAN COMEDIES, two reels. Punch ot the Irish. The Game Lady. BEN TURPIN COMEDIES, two reels. Love's Outcast. Love Si Doughnuts. Bright Eyes. BUSTER K EATON COMEDIES, two reels. The Boat. The Paleface. Cops. My Wife's Relations. MACK SENNETT COMEDIES, two reels. Be Reasonable. By Heck. FEDERATED FILM MONTE BANKS COMEDIES, two reels ■ALLROOM BOYS COMEDIES, two reel*. C. L CHESTER COMEDIES, two reels. JOE ROCK COMEDIES, one reel. FOX FILM CORP. CLYDF COOK COMEDIES, two reel. Hot Dog. AL ST JOHN SERIES, two reel.. The Happy Pest. The Studio Rube. LUPTNO LANE SERIES, two reels. The Broker • UNSHINE COMEDIES, two reel. A Perfect Villain. Love .nH War. Pardon Me. Try and Get It. False Alarm. Hold the Line. Pleaae Be Careful. McGOVERN AND EGLER The Runt, two reels (Shorty Hamilton). Pep, two reels (Shorty Hamilton). Let 'er Go Gallagher, two reels (Shorty Hamil- ton). Pony Boy, two reels (Shorty Hamilton). Grit, two reels (Shorty Hamilton). Ride 'em Cowboy, two reels (Shorty Hamilton). NATIONAL EXCHANGES KING COLE COMEDIES, two reel*. RAINBOW COMEDIES, two reels. PATHE EXCHANGE. INC. VANITY FAIR GIRLS COMEDIES, one reel. ROLIN COMEDIES, one reel. ROLIN TWO REELERS, two reels. HAL ROACH COMEDIES, one reel. GAYLORD LLOYD COMEDIES, one reel HAROLD LLOYD COMEDIES two reels. PACIFIC FILM COMPANY Folly Comedies. PHOTO PRODUCTS EXPORT FLAGG COMEDY RENEWALS, one reel PINNACLE PRODUCTIONS, INC. DAMFOOL TWIN COMEDIES, two reels. PINNACLE COMEDIES, two reel*, with Maa Roberta. RADIN PICTURES. INC. JOHNNY DOOLEY COMEDIES. UNIVERSAL FILM MFG. CO. CENTURY COMEDIES, two reels. STAR COMEDIES, one reel. VIT4GR4PH LARRY SEMON COMEDIES, two reels. The Bell Hop. The Sawmill. The Show. A Pair of Kings. JIM AUBREY COMEDIES, two ruU. The Riot. The Applicant. The Messenger. A Charmed Life. The Chicken Parade. WARNER PICTURES MONTY BANKS COMEDIES Clean and dry. DRAMAS ARROW FILM CORP. BLAZED TRAIL PRODUCTIONS, on* aver* other week, two reels. ARROW-NORTHWOOD DRAMAS, two reels C. B. C. FILM SALES STAR RANCH WESTERNS, two reels, bi- monthly. DOMINANT PICTURES. INC. WESTFPV nPAMAC -w<- »>• EDUCATIONAL FILM CORP. ADVENTURES OF SHERLOCK HOLMES, two reels each. W. W. HODKTNSON CORP. THE BEGGAR MAID, two reels (Mary Astor). THE BASHFUL SUITOR, two reelf (Mary Brandon). THE YOUNG PAINTER, three reels (Mary Astor and Pierre Gendron). PATHS ADVENTURES OF BILL AND BOB, one reeL TCM SANTSCHI WESTERNS, two reels. HOLMAN DAY SERIES, two reels. MAJ. JACK ALLEN SERIES, one reel. PIONEER NICK CARTER SERIES two reels. C. B. PRICE CO. INDIAN DRAMAS. featuring Mona Dark feather, one reel. RUSSELL PRODUCTIONS FRANK BRAIDWOOD. in two reel Westerns. SELIG-RORK PHOTOPLAYS The White Mouse, two reels. I MIKHUI FILM MFG. CO RED RIDER SERIES (Leonard Chapman), two tenia, WESTERN AND RAILROAD DRAMAS. rw« reels COLLIER SERIES. "The Leather Pushers." two re^l ■ GOING STRAIGHT, two reels, Mary Pickford. SCENICS EDUCATIONAL— Robert C. Bruce Scenle* 3eaa tifnl, one reel (every two weeks). EDUCATIONAL — Chester Outing Scenics. mm reel (every week) EDUCATIONAL — Screenics, one reel (every tw. weeks) EDUCATIONAL— SketchogTafs. one reeL pnf 4TIMNAI — WirM Wanderinn on* reel GOLDWYN— Sport Review, one reel each. In the Pink. Drawing Cards. Self Defense. Centaurs of the Field. Winter Pep. A Rex Beach Weekend. Taking the Air. By-Way Champion.. "Foe* I" PARAMOUNT— Burton Holmes Travel Pictnres one reel (every week) Sante Fe— the City Different. Seeing San Marino. Watching the Wayands. In Old Granada. A Fairy Foreland. SPECIAL PICTURES — Sunset Barred Beeai* Stories. TRUART FILM CORP.— One reel Bartlagkaa Monkey Land up the Barito River. An Alpine Ride Up the Stanxerhora. Jungle Belles of Borneo. An Arctic Hike on the Great Aletsch Glacier. A Wedding Feast Among the Borneo Ovale*. Perilous Ascent of the Zinal-Rothorn. Pelican Island. NATIONAL EXCHANGES — Kineto Review, on. reel issued weekly. MISCELLANEOUS ARROW — Sport Pictorials, one reel. C. B. C. SALES — Screen snapshots, one reeL COMMONWEALTH — Saanuth's Original Vod-a- Vil Movies. COMMONWEALTH— Spannth's SermenatUa. EDUCATIONAL, one reel Wilderness Tales, by Robert C. Bruce. FAMOUS PLAYERS — Paramount Magazine, ami reel (weekly). HODKINSON— Kineto Co. of America. The Four Seasons, four reels. Great American Authors, one reel. Official Urban Movie Chats, one reel. Kineto Reviews, one reel, once a week. PATHE — Topics ol the Day. PATHE— Pathe Review, one reel. PATHE — Aesop's Fables Cartoons, two-thirds res* PRIZMA— Nature's Colors. Neighbor Nelly. So This Is London. Sunbeams. Ruins of Angkor. Magic Gems. Away Dull Care. Seeing the Unseen. Nippon. PlONhER— Luke McLuke's Film-Osoahy. RADIN— Brind's Wonders of Nature. R-C — Hy Mayer Traveloughs, one every twe weeks. Starland Review, one every two weeks. C. B. C. FILMS— Cap'n Kidd Serial. Eddie Pole. STOREY PICTURES— Shadowland Screen Review. one reel every two weeks. STORY PICTURES— Burlesque Photoplays, two reels. WEISS BROS.— The expose of Sawing a Lady la Half, length 1476 feet. SERIALS ADVENTURES OF TARZAN SERIAL SALBI — Adventures of Tarzan (Elmo Lincoln). ARROW— Thunderbolt Jack (Jack Hoxie). The Blue Pox (Ann Little). Nan of the North (Ann Little) C. B. C. FILMS— Capitain Kidd (Eddie Polo). EXPORT & IMPORT FILM CO.— The Janak Goddess (Elinor Field and Truman Van Dyke FOX — Fan torn as; Bride II. FEDERATED— Miracles of Jungle. PATHE— The Sky Rsnger (Geo. B. Seits aaa June Caprice). PATHE — Hurricane Hutch (Charles Hutchinson) PATHE— The Yellow Arm (Ruth Roland) NATIONAL EXCHANGES — The Great Reward. SELZNK K— The Whirlwind. The Branded Four. UNIVERSAL— The Diamond Queen (Blleea Sedgwick). UNIVERSAL— The White Horseman (Art Acord) UNIVERSAL— Do or Die (Eddie Polo). UNVERSAL— Winners of the West (Art Acord) UNIVERSAL — The Secret Four (Eddie Polo) UNIVERSAL— Adventures of Robinson Crate* (Harry Myers). VITAGRAPH— Breaking Through. V1TAUKAPH — lbc v eiiea MysMry (Antoaw Moreno) WARNER— The Lost City. Miracles of Jungle. NEWS REELS FEDERATED (once a week* Ford Weekly. FOX NEWS (twice a week) at Fox exchans*. INTERNATIONAL NEWS (Monday, and Thr - days) at Universal exchanges. KINOGRAMS (twice a week) at Edncatioaal •> changes. PATHE NEWS (Wednesdsys and Satardayt) a. Patbe Exchange. SELZNICK NEWS (twice a week) at Select «_ change.. ANIMATED CARTOONS AESOP'S FABLES (Pathe). THE GUMPS (Celebrated Players). Ml TT AND JEFF (Fox). EDUCATIONAL — Sketch ografs, one reeL SPECIALS icnrr atioai ai film corp. Tony Sargs Almanac, one reel. Art of Diving, with Annette Kellermaa. The Race of the Aee (Man o' War> \^ase ror me lviaii mi jtc i ugi ui WILLIAM FOX presents Dhe daintiest star on the screen SHIRLEY MASON J[ sparkling k romance of Lthe sawdust ■ ring ShirleylTbr the DIRECTED BV iwlfi | IIV^IIC ROWLAND V f \ \aa4 LLVjULD COINING SOON FOX FILM CORPORATION XV. No. 19 Entered at tecond-clati matter. Anftt X, 19/7, at the P'rt Office at Chicago. III., under the Act af March 3. It~>. Pabhthed meekly at 4XJ South Dearborn St., Chicago. Subicriatiea, Ji.oo • year. November 4. MONEY MAKING CHAPTER PLAYS fa. ANY BOX OFFICE IN THE LAND ^POSITIVELY the best serial I have A ever run. Had them standing in line waiting to get in. Record business !" Stephen G. Brenner, Eagle Theatre, Baltimore, Md. "in the Days of BUFFAIO BILL Starring ARTAGORD The Supreme Achievement in Chapter Plays Story by Robt .Dillon Directed by EDVARD LAEMMLE w i i ii A BOX-OFFICE magnet. Has snap, unusual thrills and weird effects. You never know what mysterious or spec- tacular thing will happen next!" MOVING PICTURE WORLD. RADIO le KING' with an All-Star Cast, featurincj ROYSTEVART as the Radio King" 10UISE10RRAINE as the cjirl in the case SIDNEY BRACEY as "the wizard of the air ERNEST BUTTERWORTH as Jimmy the boy Detective Directed by Robt. Hi 1 1 Will . THE SENSATIONAL CHAPTER PLAY WITH A THRILL IN EVERY LAND ON THE GLOBE VILLIAM DESMOND Directed by Reeves Eason PRESENTED BY CARL LAEMMLE UNIVERSAL THE STRONGEST CHAP! R PLAYS on the MARK T UUUS STERNA present Jaby THE cutest lit- tle kiddie on the screen in an exquisite pictur- ization of every- body's favorite childhood tale. ITTLE RED IHDIHG H09D Brownie THE WONDER DOG KEEN, funny, humanly intelligent — an instant favorite with every audience. Just one of the clever, pop- ular stars in addition to LEE MORAN, JOHNNY FOX and QUEENIE, that make Century Comedies stand out as the most entertaining and best one-a- week buy on the market! CONSISTENTLY GOOD! Directed by ALF. GOULDING SPECIAL PROdu££| CENTURY CENTURY RELEASED THRU INDIES 1 BOOK NOW FARNUM p}*Successjon ~gf Sensations kf PROMISE EM M ETT J. FLYN N I CORPORATION 6 K X IT I B I T O R S HERALD November 4, 1922 B igger than "Blood and Sand" At the Strand, Omaha, "The Old Homestead" broke the "Blood and Sand" record. Read this wire: "Business steadily increased dur- ing our ten day run until we had the best Saturday of the year. It drew better than 'Blood and Sand.' En- thusiastically received by press and public." A. H. BLANK. And here's another:— " 'The Old Homestead' established a new record for the week at the Empire, New Bedford, Mass. This is remarkable in that all the thea- tres opened with new shows on our fifth day and still we broke re- cords." NORMAN H. DIXON. "The Old Homestead" is the one picture in all the world that every human being, old or young, rich or poor, highbrow or lowbrow, will cry over, and laugh over, and thrill over. And here's a friendly tip to exhibitors — PLAY UP THAT CYCLONE. You can't say too much about it. It's positively the greatest spectacular effect ever achieved in motion pictures, and it brings down the house every time. Jesse L. Lasky presents a JAMES CRUZE PRODUCTION "The Old Homestead" WITH THEODORE ROBERTS a (paramount Qiclure George Fawcett, T. Roy Barnes, Harrison Ford, Fritzi Ridgway. Adapted from Denman Thompson's play by Perley Poore Sheehan and Frank Woods. Scenario by Julien Josephson. 'A FAMOUS IM.AYI KS L\sKY ( ( )KI '( )KAI ION |?1 . 1 ADOLPH ZUKOP. A>»i SEME RAD ^he Cast EVELYN GREELEY ROBERT ELLIOT GLADYS VALERIE ELEANOR WOODRUFF JANE JENNINGS DORA MILLS ADAMS ALBERT ROCCARDI PASTEBOARD CROWN 1 A Stage Story Written by the Most Famous Actress of Her Day CLARA MORRIS i EXHIBITORS FOREIGN REPRESENTATIVE] SIDNEY GARRETT A Excellent acting, beautiful photography and rich sets are outstanding features of this Travers Vale Production, a tale of stage life, adapted from a novel by Clara Morris. "A Pasteboard Crown" is the story of a once wealthy girl who seeks a stage ca- reer after her family has been reduced to poverty. The title of the production it is appar- ent, is one that arouses interest and read- ily lends itself to exploitation. The pic- ture combines the rich embellishments of a society drama combined with the nat- ural interest that attaches to a story of stage life. LAYGOERS PICTURES r Physical Distributors Pat he Exchange EXHIBITOR^. Unlimited co-operation id" assured e: hibitoM who book a Warner Broths Classic oP the (Screen. Our productions are sold 100'/ throi out the country. (2nd our entire ' ePPoi are now concentrated in selling the picture to the public so that you, h Exhibitor, can reap the benePits wl you show our attractions '. BROTHERS 0-OPERATION first stop of our transcontinental yt was made in Philadelphia. Jhes& cures of the float in front of the nus theatres in that city are convin- I proof of the co-operation we are 'irding exhibitors . ZJhe tour of the, %t is but part of our nation - wide, tiicity and advertising campaign. WARNER BROTHERS Classic of the Screen fee WE/LEY BARRY <3 Harry Rapf Production hats been endorsed by the NATIONAL COMMITTEE FOR BETTER FILMJ* and recommended as a desirable attraction to be ^shovon during Book Week - November 127018,1922 WUia» Chester -ou.^ ^vftfcS Drum* »i ■ Every school Principal Woman's Club, Library and Social Welfare Organiz - at ion in your territory has already been requested to co-operate in giving this picture their suppoit. WARNER BROS. PRODUCTIONf ^ORTHE USEOFMOTION PICTURES. During Book Week November ,2_ „ l922 ASgPOW LITERATURE BOOK NOW FOR BOOK WEEK w/£/i your local exchange distributing Three Times In One Issue Photopla Dirigo Films Inc. presents KATE DOUGLAS WIGGIN'S Story of the Heart Directed by Sidney Olcott featuring Joseph Depew Helen Rowland Marie Day Margaret Seddon ViviaOgden Bertram Marbubgh Gladys Leslie In every particular here is a picture of "Big League" caliber; great story; great author name; remarkable cast and perfection in acting; pos- sessing the element of appeal to all those better elements; possessing humanness that is universal in its appeal to all classes. In every city where it has been shown the box-office receipts and the newspaper notices have both been great. Id Canada. Canadian Hi-leading Corporation, Limited Scenario by Katherine Stuart ember declares ThatTinwthy's Quest" Is A Great Picture Timothy'* m ~~*?*£2& . STORV so *H&£2 Thai one •fJJ'SJ and sets A. cause of that simg gg ^ lhe matte ofcojfas & was ssS' jS^saets*! tot* ^The children, fine Fo? everybody Y b SELECTION PICTURES °* TBB MONTH Manslaughter WHEN KNIGHTHOOD WAS IN FLOWER REMEMBRANCE VALLEY OF SILENT MEN IiMOTHrSQyEST ^fZZEZ^LTOlNG It is rather difficult to select the six best individual performances of the month. We're quite sure that Marie Day as Avilda Cummins in "Timothy's Quest" deserves a place. And probably Max Linder in the six Opened October 15th for a minimum run of three weeks at Miller's Theatre, Los Angeles. Opened October 15th at Markowitz' Strand, San Francisco. Opened October 15th at Lourie's Modern and Beacon, Boston. Opened October 15th at the Strand, Portland, Maine, and across the entire Boas' Circuit. Opened October 15th at Fay's, Providence. Opening Nov. 5th at the State-Lake, Chicago. A picture rated by many exhibitors and critics as "the best picture of the 1922 fall season." Screen it in any of the American branches. 'American RELEASING CORPORATION In Canada: Canadian Releasing Corporation, Limited Rupert Hughes' is cleaning ujeverxwhere; CHICAGO FILM 1922. how big ^^thoughtless, miser- household; 7tbemse>ves have able creatures they J very lnie just now the ^ wt- have ..Bemembrance ^ » ffian u, 1 there * ™lnV a^.^dover. pe°plC rfS' appreciate them. ^ t rea W»l» % very ty yeaw 1 otherwiee. K vouns and »ove of ^" 1 !„°^blf exeUBeJsJo leM*ot s_oon h»|. n^l^Lance" at inOiicago J I wman cr*a™ner "days, when rn#mory of oi ^ ne„.. . fathers. -" -^ , t ^ Sun Ma. ••■:Cul #1 CHICAGO HERALD 'Remembrance' a Triumph for Rupert Hughes and Cast\ BY OBSERVER. ]■ ERE is something to take hold of. something definite, hold strong may be certain that if you are mad about the long. »n , fully photographed, powerful* acted n.ghtm re .scene of Pop you are entitled to pat your good taste on the head^ It is a family story, and family stories are common. It l as ou B ,ove Z oT»Sl and pity and humor, al, thin, that are ol -hut It Baa a slant and an emotional pressure all us own Pop tQe wealtby O-er.c, a depanme^t store H ^J*^ imer, Kaiser's sister HI . IamU> a . ^ slraln and ln m3 *bcther to go on In or com Gillingwater's performance, hu What apleceoia ^- ;C.aude G g awrous. kindly, whimsical. l(,M.n(r(| b>. ,i(,|,iw,„ at the subtitles aro the best in five. year. pig 'ion be' £?ria ^ COS* 4n<» as ?u «rt , °"'in*, 'ne- e*"ct9 fiT- "'Wine-i. et'c "]e r°X a1rac'efed man6' 8f"s;0^ £<"e [ or* ,Ph'a\'n Oieal snh Smllll KUU ■ r.lh'rluall Chicago Tlieatci THK < 1ST .Clftade OlUloSWftlll Katf LWtH . . .P»Ur aulli MUlrr . . Cullrn l*»dl» . . .S«ll t'r»l« nun* To44 n.„> nor Trtmhi. Ask Goldwji* A Picture You Will Remember Forever November 4, 1922 EXHIBITORS HERALD 21 MC nAHON lis L ; R I C MMt : m in stu : USTa 1IKISU If it wasnt RIGHT these men wouldn't even book it. But because it is RIGHT has just completed a record weeK at M£MAHON V JACKSONS LYRIC THEATRE CINCINNATI A Splendid SELZNICR Cast Starring/- OWEN MOORE BY VICTOR HEERMAN A VICTOR HEERMAN PRODUCTION I ;Ha~iii»r: : — JEROME ^ M.JACKSON ft STATE RIGHT BUYERS 4 Start the Winter Season with Heal Box Office Attractions MURRAY W. GARSSON announce* The First Four of a New Series of Twelve NICK CARTER two reel features THE SPIRIT OF EVIL UNSEEN FOES THE LAST CALL A GAME OF CRAFT Based on the celebrated "Nick Carter" stories. Over 35,000,000 of these world famous detective stories were sold in book form. These pictures are Little Features and territories will not be sold without screening. FOR TERRITORIAL RIGHTS Address JOHN J. GLAVEY MURRAY W. GARSSON, Inc. 522 FIFTH AVE., NEW YORK CITY PHONE VANDERBILT 8056 Vitagraph Announces Twelve Great Specials A Notable Selection From the World's Best Available Screen Material VITAGRAPH announces the acquisition of rights to novels and plays from twelve of the world's famous authors and playwrights — each story a masterpiece from the pen of a master. This series of special productions will be one of the greatest achievements in the history of motion pictures. EWCH story has been selected with the greatest care by men who know what the public wants. Although no two are alike in theme and plot structure, each embodies the necessary ingredients of strong human interest and vital, universal appeal that enter into the making of big, powerful, box office attractions. CTUDY the list carefully. Each one an ^ assured success. Vitagraph's faith is pledged that none will be disappointed in the quality of the finished work. "Y/TTAGRAPH feels that the public and the * exhibitor will confidently look forward to the brilliant production of this illustrious series with something of the pleasure we take in announcing it. SPECIALS THE NINETY AND NINE Hunted and haunted, he touches the lowest depths. The t-xalled faith of a girl lifts him from the mire. Through a blazing forest he drives, sacrificing all, to prove his redemption. MASTERS OF MEN An epic of the sea. On its merciless waters, a boy's character is moulded. The moun- tains from which he once fled, become mole-hills. He returns to plav a man's part. THE MAN NEXT DOOR Scorning convention, she brings to the narrow city a breath of the wide spaces. But there is a charmed, circle she cannot hope to enter — until she meets "The Man Next Door.' A READY MADE HUSBAND She steals Tom's good looks, Dick's happy disposition. Harry's taste and breeding — and more, — and makes herself a perfect mate. Then what, — and what of the "remnant" youths? HIDDEN HOUSE A story of weird happenings and ghostly sensations. In the shell of this beautiful girl are imprisoned two natures — one fostered by the maniacs who reared her — the other cry- ing for love — and release. THE KIDNAPPED MILLIONAIRES When several of the country's most powerful financiers are strangely missing, there is havoc in the world's markets. An heiress and an editor, after sensational adventures find them — and love. MY MAN Deserted by her husband, and with a baby to care for, she finds that society demands awful retribution for a crime. Through, the light of faith burns brightly, until vindication comes. THE MAN FROM BRODNEY'S An island rich with rubies and sapphires. Into the struggle comes the man from Brodney's. He is of fighting stock — luckily for him, and the Princess. A SHOP GIRL She is a shop girl — a model: while he is a millionaire. Love tries to bridge the gulf between them, while caste and convention seek to widen it. A world-old battle. STEELE OF THE ROYAL MOUNTED . A tensive drama of God's country, where the weak fall by the wayside — and only the strong survive. A tale of throbbing, vital impulses, told by one who has been there. THE TENDERFOOT A thriller of the West. "Tenderfoot" describes him — but he learns fast. The worm finally turns and. in turning, bumps into a lot of adventure and romance. WHO'S WHO . Officially he was dead. Xor can he return to life without extreme peril to himself. Then comes news of the "dead man's" inheritance — and the girl, and he is in a quandry Ramsay Morris Morgan Robertson Emerson Hough Rupert Hughes Amelie Rives Frederick Upham Adams Edith Ellis George Barr McCutcheon C. N. and A. M. Williamson James Oliver Curwood Alfred Henry Lewis Richard Harding Davis A New Standard of Excellence in Screen Entertainment ALBERT E. SMITH president What Exhibitors Want to Know oAhout I Presented by B. P. Schulberg A Tom Forman Production oAdapted by Eve Unsell and Hope Loring. 'Photography by Harry ferry CAST TN keeping with our announcement that "Every Preferred Picture will be portrayed by a cast of artists whose names are well known to the public," we call your special attention to the cast of "SHADOWS." Lon Chaney, in a Chinese character, does the finest work of his career — and he reaches your theatre just when his name is one of the greatest box-office magnets. Harrison Ford, one of the most popular leading men in pictures, having shared honors with Norma Talmadge in "Smilin' Through" and made a hit in "The Old Homestead", appears in a powerful role as a young minister. Marguerite De La Motte, heroine of "The Three Musketeers" and "The Mark of Zorro," and a girl of wondrous beauty and talent, has the finest opportunity of her career as the young wife. John Sainpolis, incomparable artist and celebrated for his work in "The Great Lover," "The Four Horsemen," etc., gives one of his best characterizations as Nate Snow. Walter Long, who added to a notable record as the bandit chief in "Blood and Sand," is here a wolf of the sea. Buddy Messenger, the famous boy actor, is in the best part he ever had as "Mista Bad Boy." STORY VV7E proclaim "Shadows" the greatest story ever told in motion W pictures because it has heart interest without hokum, love interest without mush, romance without riot, thrills without It's a ^Preferred Pidure Produced by PREFERRED PICTURES-Inc. BP. Schul berg- 'Prtt J.C .Bachmann -Treu. We'll Pay For Our Mistakes We Confidently Proclaim The Greatest Story Ever Told In Motion Pictures oAdapted from Wilbur Daniel Steele's famous prize story, "Ching, Ching Chinaman." number and a climax without any ragged edges. It builds up con- tinually and never lags on its way to a surprising and startling finish. It was written by Wilbur Daniel Steele, held to be America's greatest living story writer, and was the prize story of the Edward J. O'Brien selection. It appeared originally as "Ching, Ching, Chinaman" in Pictorial Review-, and the 2,000,000 readers of that publication will form the nucleus of a far greater audience for the picture. TITLE SHADOWS" was adopted as the title, because it has mystery, mean- ing and merit as a box-office aid. It has the advantage of being a one-word title and lends itself admirably to advertising and exploitation. DIRECTION TOM FORMAN, director of "Shadows," needs no introduction to exhibitors who played the Thomas Meighan features, "City of Silent Men," "The Easy Road" and "White and Unmarried." His abilities were proved there, but they were only promises of the great- ness he has attained in directing "Shadows." Here he takes his place among, the real geniuses of photoplay direction. PHOTOGRAPHY "CXHIBITORS and critics who appreciated the exquisite photography of "Rich Men's Wives," will get a thrill when they see the artistic results obtained by Harry Perry in "Shadows." Preferred cameramen, electricians and technicians worked day and night, unceasingly, for 72 hours making some scenes, and their efforts were rewarded with results that add to their own fame and enrich the art istic side of pictures. It's a Preferred Titlure Distributed by AL'LICHTMAN CORPORATION 576 FIFTH AVENUE ( ^&£)nEW YORK CITY If You'll Pay For Our Successes! 26 EXHIBITORS HERALD November 4, 1922 GOOD NEWS FOR EXHIBITORS "MORE TO BE PITIED" IS NOW READY FOR BOOKING TO EXHIBITORS IN INDIANA AND NORTHERN ILLINOIS SI GREIVER has secured rights to this feature because he believes that a picture that is doing the big things "More To Be Pitied" is doing is The Biggest Box Office Winner of the Year JUST A FEW OF THE THINGS IT HAS DONE Cleaned up at RIALTO, DES MOINES and VICTORIA, ALTOONA Made 'em sit up and take notice at BROADWAY, NEW YORK At the BELMONT, NEW YORK they had to get two cops to manage the crowds Playing the Strand Theatre, San Francisco, California Booked over the ROWLAND AND CLARKE CIRCUIT in Pittsburgh Wonderful business for full weeks at HIPPODROME, READING COLONIAL, DETROIT BOSTON THEATRE, BOSTON in the face of strong opposition Manager Harstn of the REGAN, NEW YORK took off a super-production fresh from a long downtown run to make room lor "More To Be Pitied" This week at Loew's State Theatre, Oakland, California and the LIBSON CIRCUIT Cincinnati, Columbus, Dayton, Louisville If You're a Live Showman and Want a Picture That Will Break All Previous Records Ask for Booking Dates Now ^Greiver Productions 831 So. Wabash Ave. Harrison 7971 Chicago, Illinois "She belong to Charlie ^bng'. Go back to Chinatown now-" v i Sf Maybe Miiv£ Toy better | 'way- forge she love yd Billy Bensoi - M Cast of Characters MING i6r Constance Talmadge Billy Benson Edward Burns i iLoSang'Kee E.A.Warren Charley Yong Warner Oland Hop Tov Frank Lanningr Chans; tee Nick de Ruii Jimmy Potter Nigel Barrie I Mrs.Benson Lillian Lawrence! jMr.Benson Waiter Hall Proprietor of Love Boat JimWanj Presented by Joseph M. Schenck A First National Attraction Aboard t| j^oi-oeous 111 nideousltfi boat ~ Mi J Toy is to 3 sold to tfl highest bieJJ \ 'EVERAL millions have laughed and -cried their handkerchiefs wet over this love tale of little Ming' Toy "Q9 % American e'irl ° and brave, handsome Billy Benson — is 8 reels of wonderful entertain- ment beautifully and lavishly pro- duced. It is a notable contribu- tion to the art of the screen. Directed by SIDNEY FRANKLIN Adapted by Frances Marion from the play by Samuel Shipman and John B.Humei'« Produced bu William Harris Jr. » Photography by Antonio Gaudio.' — * Art Direction bij Stephen Goosson* — * ALBERT E SMITH /EARLE WILLIAMS X, RODOLPH VALENTINO A ROGUES ROMANCE' THREE-SHEET POSTER I i fLWD0LPH AMSJT ^ VALENTINO W % A ROGUE'S 40 ROMANCE' directed by JAMES YOUNG AVlTAORAPH picture TWENTY-FOUR-SHEET POSTER W Br JtMCS YOUHG SIX-SHEET POSTER ONE-SHEET POSTER EARLE WILLIAMS RODOLPH VALENTINO A ROGUES ROMANCE" nMF.CHFFT POSTER to d Another Box Office Record I Shattered1 ~cmd without any effort** JACKIE COOGAN 7Tf OLIVER TWIST Js the reason ^Directed by Frank Lloyd Itistributed by Associated First National Pictures JACKIE COOGAN in "OLIVER TWIST" crept into Anaheim to test its value at the box office Result! Smashed every record ever made in the house and had the whole town crazy to see it. Every box office will enjoy the same experience with this immortal masterpiece. Presented by SOL LESSER A CAMPAIGN BOOK DE LUXE! Will give the Exhibitor a clear idea of the colossal exploitation to be ob- tained with this super-production 10 Pages of Newspaper Tie-ups! And Everything Else You Need! 30 EXHIBITORS HERALD November 4, 1922 The character of a publication determines who its readers shall be. ri;i;;!i,i:i;:;;!!:::i!;;;!ii::ii:::!;;;:!!:;:;:i::ii:^ The HERALD'S Preeminent Appeal to Exhibitors The HERALD is accurately suited to the requirements of theatre owners — from first to last it is written and edited for exhibitors. The HERALD leaves to other publications the busi- ness of appealing to projec- tionists, cameramen, labor- atory workers, musicians and others. The HERALD leaves to other publications departments on projection, the camera and similar subjects, because the HERALD seeks only the ex- hibitors' interest and does not waste their time by having them plow through depart- ments in which they have no interest. Every copy of the HERALD is unquestionable proof of the HERALD'S PREEMINENT APPEAL TO EXHIBI- TORS. MARTIN J. QUIGLEY Publisher & Editor * ISSUE OF * November 4, 1922 A Case for the Man Act By MARTIN rPHE split among certain New York exhibitors who had long been prominent in the affairs of the organization, which culminated in the Cohen-Walker controversy in Washington last June, has had a bad moral and practical effect upon the theatre owners' association throughout the country. The continuance of the split since the na- tional convention has continued — and empha- sized— the evil which was started there. The spectacle of the continued warfare among men who had been regarded as the bulwark of the organization has had a disturbing and a disor- ganizing effect, not only in New York but throughout the country as far as the national organization is concerned. State units have solidified and prospered but this has been done in spite of the bad influence of the New York situation. Much good locally has been accomplished but many major matters which require national action have suffered. The New York situation must be fixed up — and promptly. Personal considerations have had enough play in the matter and have done enough harm: It is time for the men who have been regarded as big men of the organization to show that they are big men and effect some kind of an adjustment which will restore the solidarity of the national organization. T^O bring this about it is not improbable that some men will have to sacrifice themselves and if they prove unwilling to do this, then it will be- come necessary for the organization to sacrifice them without their consent. If it appeared that Mr. Sydney S. Cohen was to seek to perpetuate himself in the office of presi- dent the prospect of an adjustment of the New York situation would not be encouraging. Under an indefinite continuance of the Cohen adminis- tration it would be unreasonable to ask some of the New York men — who did not act on snap judgment in opposing Cohen in Washington — to J. QUIGLEY rally now to the support of the Cohen forces. But Mr. Cohen cannot now retreat from his re- peated declaration that he will neither seek nor accept a new term of office. Hence, at the next national convention a new president will be se- lected and the insurgents in New York and else- where will have a proper voice in his selection. Therefore, if the New York insurgents bury their grievance at this time it will mean only a capitulation in the interests of the organization — and not a surrender to Cohen. Senator James J. Walker has been and re- mains very much aggrieved at the treatment he received from Mr. Cohen and from the national organization. Senator Walker has had his day in court and has proved a case of ingratitude, if nothing more. Despite his justly injured feel- ings, the entire incident has received a great deal more prominence than it was entitled to as a national matter. Its influence since the Wash- ington meeting has been even more dispropor- tionate. It is time for a new page to be turned. WE believe that peace with honoi to all con- cerned can easily be accomplished and we assert that the interests of the organization demand it. The national organization can be tremen- dously strengthened by the support of the New York insurgents and by lending their strength they will not only lose nothing but on the con- trary will be materially fortified. The situation offers a rare opportunity for the men concerned to demonstrate that they possess something beyond a convention- time de- votion to the organization and its ideals. Conditions demand that the integrity of the national organization be restored. We call upon those within whose reach is the power of accomplishing this to do the manly thing, smother personal feelings and blot out the past for the sake of bigger things. 32 EXHIBITORS HERALD November 4, 1922 HEMAL .MARTIN J. QUIGLEY PUBLISHER. & EDITOR Published every Wednesday by Martin J. Quigley. editorial and Executive Offices: 417 South Dearborn street, Chicago, Illinois. (Tele- phone: Harris. ,11 934S-9249.) New York Office: 1476 Broadway. (Tele- phone: Bryant 1368 and Bryant 5111.) Los Angeles Office: 453 South Spring St., (Telephone 660-10.) All Editorial and Business Correspondence should be addressed to the Chicago Of- fices. Subscription Price: United States and Its Possessions, Mexico and Cuba, $3.00 a year; Canada, $4.50 a year; Foreign Countries (Postpaid), $5.00 a year. Sin- gle copy, 25 cents. Copyright, 1022. All Rights Reserved. Copyright throughout Great Britain and Colonies under the provision of the copyright act of 1911. Vol. XV. November 4, 1922. No. 19. Legislating Morality Censorship notions are contagious. Like a malignant disease, they keep spreading and spreading until, eventu- ally, they kill the sanity of the person affected. It is not unlikely that Mrs. Eli T. Hosmer of the New York Motion Pic- ture Commission had a fairly sane idea about seeking the elimination of views from motion pictures which could be called reasonably objectionable when she commenced her duties on the com- mission. But now we find her venting her wrath upon scenes depicting idle wom- en. She asserts that views of a woman reading a book and munching chocolates while waiting for her chauffeur to take her for a ride should be censored. Irrespective of the relation of such a scene to the story of the picture she would have it out in order to prevent, possibly, some witless person from viewing such a scene and thereby be- coming dissatisfied with their lot be- cause she could not pass iier life read- ing, munching chocolates and waiting for her chauffeur. It seems strange that even censors do not know and, apparently, cannot be taught that morality cannot be achieved and immorality cannot be avoided without the consent of these concerned. ■ # * * Mr. Moeller Talks Mr. A. J. Moeller, who by the grace of Mr. Sydney S. Cohen is known as general manager of the Motion Picture Theatre Owners of America, is an- nouncing to exhibitors that in six months he will wipe out the music tax and will have the owners of copyright music on the run. This sort of an assertion is sure to get a "hand" before a gathering of exhibitors. It sounds like good news to exhibitors who object to paying the tax and who feel that the tax has no equitabe basis. But Mr. Moeller's cam- paign is only building up high hopes for exhibitors, which eventually will be dashed to the ground. The music tax can be gotten rid of in two ways — either by a change in the copyright law or by the consent of the owners of the copyright music. An agreement with the music publishers is the commonsense course, but this is a course which will become increasingly more difficult to follow because of Mr. Moeller's loud talk. # # * Mr. Frank E. Woods Mr. Frank E. Woods who has just retired from the Famous Players-Lasky organization is a specialist of extraor- dinary experience and ability. Re- cently he has been known officially in the organization as the production editor and in the work which this title de- scribes he has played an important part in maintaining and advancing the quali- ty of Famous Players pictures. Mr. Woods, in association with Thompson Buchanan, intends to establish an inde- pendent production unit. Big things may be expected. IN THIS ISSUE OF SPECIAL INTEREST First Pictures of the Opening; of i . r .hi inn ii Theatre, Hollywood . 3X Pictures of Prominent Film Officials in Golf Tournament 34 Theatre-Review of i». w. Griffith's ••One BweUtmm Mb»«" 4» \\ h > Face Brick is Economical mid tttraetlve for Theatre Interiors . . H4 NEWS OF THE W B3BK Brilliant UweaiMy Attends Opening of \r\-\ Craumnn Theatre 33 Bum Champion tiolfcr in New \utU. VOm Circles 36 See Bad of *lrlfe BCtWCCa Nc n V ork mill Wattonnl Leaffues. :*7 \m Kansas Ceaaor Rule nit» simrt Itcrls lliiril Mom Consider Reorganization of Missouri Into Two Leagues 39 Report Exhibitors, in Drive to BSlCCl Al Smith Governor 47 DHPAHTU i:\TS Pictorial Section 41 The W eek in New ^ ork Hi Honey Making Ideas 48 The Theatre 4» Newapletwrea 57 He .-•ii Puhiie itiniiis League nr. Letters, front Readers. Topic* of 1 he Day Purely Personal What the Picture mhould be done." Paramount to Handle Metro Films in Brazil (Special to Exhibitors Herald) NEW YORK, Oct. 24.— A deal that is exciting considerable comment in film circles was consummated iast week when Arthur Loew. manager of the foreign de- partment of Metro Pictures, sold the en- tire Metro output for 1922 and 1923 to E. E. Shauer and John L. Day for Bra- zil. Mr. Shauer is foreign manager of Famous Players-Lasky and Mr. Day is manager of the Famous Players-Lasky Brazilian offices, with headquarters in Rio Janiero. This is the first time that Metro prod- uct has ever been distributed through Paramount channels, and according to ru- mor is but the forerunner of similar deals for foreign rights for Metro product. Premiere of Coogan Film Set for Oct 29 (Special to Exhibitors Herald) NEW YORK, Oct. 24. — Jackie Coogan's newest production, "Oliver Twist," to be issued through First Na- tional, will have its world premiere presentation at the Mark Strand theatre on October 29. A huge stage coach with Dickens characters seated atop will be used on the streets a week prior to the showing and is one of a number of novel exploitation stunts planned by the Coogan organiza- tion. 38 EXHIBITORS HERALD November 4, 1922 Three pictures (top and left of this page) taken at dedication of Grauman's new Egyptian film tem- ple illustrate the distinctive and elaborate, though reserved, features of the theatre. Below (left to right) are Jesse L. Lasky, vice-president of Para- mount; Fred Niblo, director, who was master of ceremonies at premiere; Enid Bennett, who played the feminine lead in "Douglas Fairbanks in Robin Hood," which was the opening attraction; Mayor Cryer of Los Angeles, and Sid Grauman. November 4, 1922 EXHIBITORS HERALD 39 Plan Two Leag ues ST. LOUIS, MO., Oct. 24.— Missouri may be divided into two divisions by the Motion Picture Theatre Owners of America. Plans to this effect were taken up at a meeting of St. Louis ex- hibitors last Thursday. Sydney S. Cohen, national president; A. J. Moeller, general manager, and M. J. O'Toole, chairman of the public service division of the national organization, attended the gather- ing. If the arrangements go through a division to include Eastern Mis- souri and Southern Illinois will have headquarters in St. Louis, while the remainder of the state will be under the jurisdiction of the Kansas City, Mo., office. Proponents of the change believe it would increase the efficiency of the national organization and at- tract many new members. They point out that Eastern Missouri, in- cluding St. Louis, is too far from Kansas City, and Southern Illinois from Chicago to get real service. Joseph Mogler, president of the St. Louis league and a national vice president, said that the West- ern Missouri exhibitors and state officers were not opposed to the plan to sub-divide the state. Pritchard Heads New Sales Promotion Unit For Goldwyn Company (Special to Exhibitors Herald) NEW YORK, Oct. 24. — A sales pro- •motion department has been organized by Goldwyn Distributing Corporation with R. E. Pritchard, formerly exploitation manager, as director. Eddie Bonns, for- merly with Warner Brothers, succeeds Pritchard in the exploitation division. This completes the Goldwyn promotion organization, with Howard Dietz, direc- tor of advertising and publicity, R. E. Pritchard in his new position and Eddie Bonns, manager of exploitation. Detroit Masons Are to Present Fairbanks Film (Special to Exhibitors Herald) DETROIT, MICH., Oct. ,24.— Con- tracts have been signed whereby the Sha- dukiam Grotto, a mystic order of Masons, will show "Douglas Fairbanks in Robin Hood" at the Orphcum theatre, in De- troit, starting November G, for an indefi- nite run. N. C. Chapman, secretary of the Sha- dukiam Grotto, went to New York espe- cially to procure "Robin Hood" for the initial attraction under the organization's auspices in Detroit for the purpose of raising funds to be applied to its $7,000,- 000 campaign for the building of the new Masonic temple. Sign With Will Hays (Special to Exhibitors Herald) NEW YORK, Oct. 24. — D. W. Griffith and Associated First National Pictures who were recently elected mem- bers of Will H. Hays' organization, offi- cially signed up at the meeting of the board of directors last week. Consider Reorganization of Missouri Into Two Leagues Senator, Mayor and Pastor Denounce Censorship and Blue Laws— Sears Given Third Term as President of Exhibitors Association By FRANK C. TRUE Special Representative of Exhibitors Herald EXCELSIOR SPRINGS, MO., October 24.— In face of the fact that in this day and age to characterize a convention as "great" has become somewhat hackneyed by over use, the third annual M. P. T. O. Missouri convention at Excelsior Springs, October 18 and 19, was beyond the shadow of doubt the premier convention of motion picture history in Missouri. Honored by the presence of President Sydney S. Cohen, Michael J. O'Toole, chairman of the M. P. T. O. A. public service department; A. J. Moeller, general manager of the national organization ; James A. Reed, United States senator from Missouri ; Frank Cromwell, mayor of Kansas City, and other persons of state and national importance, great things were expected at the convention — and great things were accomplished. Three Speakers Take Rap At Censorship and Blue Laws The third day's program was crowded into the second day, making the convention purely a two-day affair and necessitating a speeding up of business in order to complete the docket. Among the outstanding develop- ments of the convention were the burning denunciation of censorship by Senator Reed, the staggering blow dealt blue laws and screen shackling by Mayor Cromwell and Dr. Burris A. Jenkins of Kansas City, one of the most widely known and influential ministers in Western Missouri, and the proposal to divide Missouri into two exhibitor organizations, segre- gating the Eastern and Western parts with St. Louis and Kansas City as the key points of their respective districts. Charles Sears President Cohen and his party left im- mediately after the morning session on Thursday on a special trip to St. Louis to take up the matter of segre- gation with the St. Louis exhibi- tors' organization. Charles Sears of Nevada was elected to his third term as president of the M. P. T. O. M.( while Lawrence E. Goldman was re-elected as sec- retary. The address, or rather the at- tack, of Senator Reed — what a classic it was! With an expression of dramatic determination that can be seen only on the face of Missouri "Jim" Reed, the senator from the "Show Me" state, won the roaring approval of about 200 exhibitors the morning of the opening day. Speaker Draws Parallel "A few years ago when the motor car was a novelty, every farmer along the road polished up his shot- gun in readiness for an offending motorist. The automobile was some- thing new. But today every farmer has an automobile. The motion pic- ture industry today is something comparatively new. Radicals, fanat- ics and those who would dictate to the rest of the world how to live, have their guns in readiness for the motion picture. But my viewpoint is a prophetic one. A few years hence and the screen will be upon the same foundation as the press. "Can you tell me why a motion picture should be censored any more than a writ- ten picturization in the newspapers or a book? Do you know that thousands of children who never would read a news- paper or book through are obtaining a wonderful education through the motion picture? Has not American 'horse sense' always decided between right and wrong? Does the American public need a few self-seeking job hunters to decide what pictures they shall witness and what they shall not? That does not conform with the American constitution. No one would dare attempt to censor the press. Why the distinction between the screen and the press? There is no difference. There are a few corrupt pictures, to be sure, as well as a few corrupt newspapers. The public is the proper censor for both." Discusses Music Tax The demonstration that was given Senator Reed equalled a "home run with the bases full." Then in the afternoon of the first day came a comprehensible talk by A. J. Moeller, general manager of the M. P. T. O. A., on the music tax question. Ex- hibitors were told of the work being done by the national organization to combat the tax and it was learned that virtually no exhibitors of Missouri were paying the tax. Following this came the only break in harmony during the convention. It was moved that the rules of the convention be suspended and that the election of officers be held. It also was moved that only paid-up members of the organiza- tion be allowed to cast a vote. That a battle between two factions of the organ- ization was about to take place was easily seen. Verbal "bombs" were hurled about the room in a careless manner, with the result that no election was held and that the incident served only to cement a greater friendship and stronger coopera- tion within the M. P. T. O. M. than heretofore has existed. Frank to Say the Least The banquet the night of the opening 40 EXHIBITORS HERALD November 4, 1922 BANQUET SCENE at the annual convention of the Motion Picture Theatre Owners of Missouri held last week at Excelsior Springs. Prominent government officials and national exhibitor executives were in attendance. day developed an incident with both its serious and humorous sides. Rev. Fiheld of Kansas City, national director of the Congregational church, after announcing that he would be forced to hurry to catch a train, stood before the M. P. T. O. M. and declared himself in favor of a fed- eral censorship, asserting that he believed the screen needed a censor. The tenseness of the situation was re- lieved, however, when Mr. O'Toole, who served as toastmaster, took the floor the minute the Rev. Fifield left the room and in apparent outward graveness made the following announcement: "My friends, this is a very tolerant na- tion. Ours is a very tolerant industry. You have just heard the remarks that man made — and escaped!" An uproar followed. Mayor Is Industry's Friend Other speakers at the banquet were Mayor Cromwell of Kansas City, who condemned censorship and ever asserted that he might himself become an exhibi- tor upon the expiration of his term, stat- ing that the screen could depend upon him for support; Mrs. Henry N. Ess of Kansas City, a civic leader, who lauded the wonderful possibilities of the screen; Father H. Dalton of Kansas City, who praised the industry; I. W. Rogers of Popular Bluff, Mo., who pictured pioneer days of the exhibitor, and a concluding address, which was cut short by the late hour, by President Cohen. "The motion picture industry has no time for a legal guardian," said Mr. Cohen, in referring to the Rev. Fifield's abbreviated talk. "We want better pic- tures. The public wants better pictures. We have no need for censors." Cohen Lauds Cooperation The splendid cooperation between the exchanges and exhibitors in the Kansas City territory was praised by President Cohen, who reserved his most important talk to exhibitors for the closed session the morning of the final day. It was during this session that Mr. Cohen was greeted with a little surprise. The day before he had been asked to leave the room, after which an appeal was made by President Sears that each exhibitor sign a contract for Movie Chats and that a 100 per cent list of names be presented Mr. Cohen the following day as a sur- prise. The pleasure that beamed in the face of the national president, when told that virtually every exhibitor present would run Movie Chats, was as broad as the Atlantic. A concluding address by the Rev. Bur- ns Jenkins of the Linwood Boulevard Christian church, Kansas City, who ad- vocated Sunday shows, opposed censor- ship and praised the screen, won" a volume of applause. "The progressive minister today is the minister who fights with, not against, such a powerful factor as the screen," said Mr. Jenkins. "People should not be forced into church through the closing of theatres. If a man prefers to see a picture rather than go to sleep in my church he should be entitled to attend the the- atre. Ministers win no popularity by condemning other interests, but by praising those things which appeal to them. We must progress with the times, not oppose them." The golf tournament, the finale of a perfect program, was won by James Wat- son of the Benton theatre, Kansas City, with a medal score of 40. Other results: Second prize, won by Charles Sears, Nevada, Mo. (41) ; third prize, won by Harry Graham, Kansas City, (43); blind bogey prize, won by P. E. Kirk, Omaha, Neb.: "booby" prize, won by Harry Tay- lor. Kansas City. Hays Not in Attendance A few of the events that regrettably did not materialize at the convention was the arrival of Will H. Hays, Governor Ar- thur M. Hyde of Missouri, Senator Sel- don P. Spencer, who was to have acted as toastmaster, and the staging of the baseball game between exhibitors and exchange men. But what a convention it was! One that long will be remem- bered. The following officers were elected: President — Charles E. Sears, Nevada, Missouri. First Vice President— C. U. Fille, St. Joseph, Mo. Second Vice President — T. C. Good- night, Warrensburg, Mo. Third Vice President— J. R. Pratt, Fulton, Mo. Secretary — Lawrence E. Goldman, Kansas City, Mo. Treasurer — Archie Josephson, Kansas City, Mo. Executive board: J. I. Wright, Bevier; J. E. Hays, Moberly; J. E. Courtier. Gal- latin; Thomas Clark, Maryville; David Harding, Kan Scis City ; T^ck Roth, Kan- sas City; C. W. Hunt. Higginsvillc; S. E. Wilhoit. Springfield; Harry Pruitt, Cen- tralia; Robert Stemple, St. Charles; Ben Levy, Joplin; C. H. Fayant, Lebanon. But two committees were appointed, one on finance and one on resolutions, the nominating committee having been done away with and nominations from the floor substituted. Although about 200 exhibitors attended the convention, only about sixty and their families registered for the banquet the night of the first day. They were: M. Van Praag, Art theatre, Kansas City. Kan. John Silha, Stadium theatre, Chicago. Sydney S. Cohen, national president, New York City. W. P. Cuff, Strand theatre, Chillicothe, Mo. H. J. Nash, King Bee theatre, St. Louis. A. M. Eisner. Broadmour theatre, Kansas City. Charles Burkey, Summit theatre, Kansas City. L. J. Lenhart, Gladstone theatre, Kansas City. J. W. Watson, Benton theatre, Kansas City. Harry Taylor, Capitol Enterprises, Kansas City. D. J. Michael, Liberty theatre, Kirksville, Mo C. W. Hunt. Rex theatre, Higginsville. Mo. M. J. O'Toole, chairman, Public Service Depart- ment, M. P. T. O. A. A. J. Moeller, general manager, national organi- zation. Joseph Mogler, Mogler theatre, St. Louis. R. B. Christian, Casino theatre, Excelsior Springs, Mo. Fred Harper, Dome theatre, Jefferson City, Mo. C. E. Cook, business manager, M. P. T. O. Kansas. B. Donnieci, Palace theatre, Kansas City. J. Earl Hayes, Grand theatre, Moberly. Mo. Lawrence E. Goldman, secretary, M. P. T. O. Missouri. J. R. Pratt, Gem theatre, Fulton, Mo. I. W. Rogers, Criterion theatre, Popular Bluff, Mo. Charles Sears, Star theatre, Nevada, Mo. (presi- dent. M. P. T. O. M.) Samuel Sears, St. Louis. Jack Truitt. Sedalia theatre, Sedalia. Mo. C. H. Foyant, Lyric theatre, Lebanon, Mo. J. W. Biard, Crystal theatre, Pattonberg, Mo. J. E. Courter, Courter theatre, Galatin, Mo. C. E. McClure, Comique theatre, Jamesport, Mo. Miss Anna McConnell, Galatin, Mo. R. J. Liggett. Gauntier theatre, Kansas City, Kan. Clar M. Patee, Lawrence, Kan. Jack Roth, Isis theatre, Kansas City. A. H. Garboe, Royal theatre, Cameron, Mo. J. Means, Murray theatre, Kansas City. Mrs. Loub, Kansas City. M. Goldstein, New Centre theatre, Kansas City. N. E. Howell, Cater theatre, Marcclinc, Mo. T. C. Goodnight, Star theatre, Warrensburg, Mo. Robert Stemple, Strand theatre, St. Charles, Mo. F. A. Wasgien, DeGraw theatre, Brookfield, Mo. A. Josephson, Victor theatre, Kansas City. H. T. Till, Auditorium theatre, Bramcr, Mo. Charles Fromhoff, Prospect theatre, Kansas City. I. Wicnshienk, Pcnn Valley theatre, Kansas City. William Parsons, Pershing theatre, Joplin, Mo. M. A. Gleet, Rex theatre, Joplin, Mo. C. A. Smith. Tenth Street theatre, Kansas City, Kan. Phillip Everett, Odcon theatre, St. Louis. David Harding, Liberty theatre, Kansas City. A. K. Boussad, World in-Motion, Kansas City. Phil Ryan, Capitol Enterprises, Kansas City. Summarized, the resolutions adopted were : Requests cooperation of press in sup- pressing suggestive or salacious advertis- ing. Pledges cooperation to national league and its executives. Condemns Hoy system and expresses appreciation of cooperation extended by Kansas City Film Board of Trade. Urges distributors not to grant longer than four weeks' protection on any pro- duction. November 4, 1922 EXHIBITORS HERALD 41 Film News in Pictures PICTORIAL SECTION of Exhibitors Herald Issue of November 4 Stories Told by the Camera Photographic Record of World Premiere of "Robin Hood" in Chicago DOUGl AS - • • • They all wanted to see "Douglas Fairbanks in Robin Hood" at its world premiere at Cohan's Grand in Chi- cago, but they couldn't, for the capacity of the house wouldn't accommodate the waiting crowds. Premiere was held October 15. George M. Cohan (left) came to Chicago to be with Mary and Doug, at presentation of this big United Artists picture. Photograph at right shows floral piece with inscription, "Sure to hit bull's eye," received by star from Charlie Chaplin. 42 EXHIBITORS HERALD November 4, 1922 Butter Keaton, one of our moit popular comedians, hat determined to do a turn at Shakespeare. But not seriously. The star burlesques the role of Hamlet in his latest Joseph Schenclc comedy for First National, "Day Dreams." C. A. Miller, Strand theatre, Alma, Mich., poses with the better half of the Miller family for the "Herald's" photog- rapher. Lt. Governor Thomas Reed (left) of Michigan, his daugh- ter and his neighbor, George Birdsey, owner of Gem theatre, Shelby, Mich. Officers of a Japanese battleship and prominent Orientals of the coait visit John Jasper at his Hollywood studio during the production of Over Here," one of the independent pictures just completed by Jasper. 1 he producer has been in the East negotiating for distribution of his prod- uct, after which he will return to the Coast to start work on one of the five stories on which he holds options. November 4, 1922 EXHIBITORS HERALD 43 Weiley Barry, star in Warner Brothers "Rags to Riches," is given rousing send off as he leaves Warner studio for tour of principal cities in vaudeville act. Jackie Coogan in his new U. S. Junior Naval Reserve uniform. Jackie has Rintintin, the famous dog, with him and together they plan to conquer many worlds in fierce battle. The star's latest picture which First National is handling is a screen ver- sion of Dickens' "Oliver Twist," which will have its premiere shortly. Arthur Trimble, star in the series "The Strange Adventures of Prince Courageous," hears story of assassination of President Lincoln from lips of Joseph H. Hazleton, actor, who, as program boy in Ford's theatre, Washington, D. C, saw fatal shot fired. Hazleton is now in pictures. Michigan theatre owners recently held a real convention. Even the banquet, as this picture indicates, "played" to an S. R. O. crowd. As J. Ray Murray, "Herald" staff representative who covered the sessions, wrote: "You have to take your hat off to those Michigan exhibitors." The enterprising activities of the members of the M. P. T. O. of Michigan are shown in their achievement of raising $11,000 in forty- five minutes. .That's a great record to shoot at. W. S. McLaren was elected president to succeed Claude E. Cady. 44 EXHIBITORS HERALD November 4, 1922 Leatrice Joy pins an Izaak Walton medal on Theodore Roberts for his reported feat of catching two albacore before breakfast while Thomas Meighan looks on approv- ingly. It all happened during the filming of "The Man Who Saw Tomorrow," Meighan's new production for Paramount. Roberts will make a congenial side-kick for some of you exhibitor* with sporting instincts. B. P. Schulberg, presi- dent of Preferred and producer of "Shadows" and "R i c h Men's Wives" for distribution through exchanges of Al Lichtman Corp. Sid Lawrence, former exploitation represen- tative for First Na- tional at Detroit, has taken charge of the I sis theatre at Grand Rapids, Mich. Neely Edwards, the Universal comedian, is said to be an advocate of "direct to the consumer service," and we can't contradict it. Edwards' current vehicle is "No Fare," directed by William Watson, with Gertrude Olm- sted as leading woman. Abe, Sam and Jack Warner here are seen looking over the plans for the building of "Gopher Prairie," the town which is described by Sinclair Lewis in "Main Street," the novel to be produced by Warner Brothers. It's remarkable how hardened these directors become. This little duelling scene between Rex Ingram, Metro director, and Ramon Navarro was staged only as a recrea- tional stunt, however, during the filming of "Trifling Women," Ingram's latest for Metro. Barbara La Marr appears mildly interested in the affair. Bert Silver, daddy of the well known Silver family and owner of the Silver Family the- atre, Greenville, Mich. Lillian Rich has been engaged again by Uni- versal to play with Herbert Rawlinson in "One Wonderful Night." November 4, 1922 EXHIBITORS HERALD 45 Mae Murray was the guest of honor at a dinner attended by California exhibitors and press representatives who wel- comed her to Los Angeles where she is producing "Coronation," her next picture for Metro. Arrangements for the affair were made by Ben F. Rosenberg, Metro manager in Los Angeles. Fred Niblo (to the right of Miss Murray) was toast- master. Robert Z. Leonard, husband and director of the star, is seated at extreme right of speakers' table. To the right of Mr. Niblo is Enid Bennett, motion picture star and wife of Mr. Niblo. Charles R. Seeling and company enjoy a little harmony during production of "The Purple Dawn." Left to right: Bert Sprouty, James B. Leong, Bessie Love, William Aldridge, Mr. Seeling, Vernon Walker, Eddie Piehl and Park Frame. Leon d'Usseau (left), Universal's Eastern scenario chief, conferring with Earl Carroll, whose melo- drama of the Russian Crown Jewels, "Bavu," will be produced by Universal. Officials of the com- pany are considering a new title for this "novelty screen entertainment." One of the striking lithographs prepared on "Oliver Twist," the Jackie Coogan picture which First National will distribute. The paper is declared to be among finest prepared on any picture. It includes one, three, six and twenty-four sheets and also two styles of half sheets. Little wording has been used on the posters. 46 EXHIBITORS HERALD November 4, 1922 Allan Dvvan THE unusually large turnout which greeted Will Rogers at the A. M. P. A. has given Secretary Tom Wylie his cue as to how to handle the sessions through the winter. For his list of speakers he has many of the most prominent men in the country lined up. They may not all appear ; they may not all be invited, but Wylie says there is no harm in announcing them. In accordance with the program to have nothing but the best Wylie has prepared the following list of speakers : Oct. 26 — President Harding. Nov. 2 — Al Smith and Governor Miller. Nov. 9 — Jimmy Walker and Sydney Cohen. Nov. 16 — William Hobenzollern. Nov. 23 — Buster Keaton, Jr. Nov. 30 — William H. Anderson. Dec. 7 — Felix Feist and Canon Chase. Dec. 21 — Jack Dempsey. Dec. 28— John D. Rockefeller. * * * Harry Wilson and Harry Brandt who rival each other in singing praises of Jackie Coogan and Buster Keaton respectively are both in town and immediately started an argument as to which of their stars is the drollest actor. Harry Wilson says Jackie made a cow shake so with laughter that it gave purple milk. Harry Brandt says Buster Keaton of the frozen face was walking down Bank Street when he came upon a horse that was laughing but as soon as the horse saw Keaton he became as grave as a sexton. V- * * * * C. L. Yearsley, who knows more languages than the man who built the tower of Babel confesses to having been stumped just once in his life — when he was exhibit- ing in the land of bushwhackers and kangaroos. There was an Oriental drama there and C. L. beat the father of exploita- tion to his job by having some Chinese in- scriptions printed. Also, because he thought it would look nice and arouse curiosity, he hung two outside the theatre, long lean strips of 'eathen Chinese. The show went over big and Bill was congratulating himself on his art when an old time chop suey artist came along with a tip. It was to turn the signs upside down so that those who did know Chinese could read them ! * * * Things they never admit : Rodolf Valentino: "My face is my for- tune." Thomas Meighan : "'The Miracle Man' made me." Jackie Coogan: "In the days of my prime . . . ." F.lsie Ferguson : "I owe all my success to others." Any Star : "I have a good press agent." * * * Dave Morrisf.V, formerly of Fox, has joined First National's publicity staff, bring- ing back a re-union with Fd. McNamcc who was at one time with Fox also. * * * Watch the way the producers are turning to the older literary favorites. In quick succession we have: "Robin Hood." "When Knighthood Was in Flower," "To Have and to Hold," "Oliver Twist." "I-orna Doone" and "Tess of the 'Ubervilles." From abroad the religious theme still pre- dominates. One of the recent imported pic- tures is based upon the prophet Jeremiah. Dr. Elliott's twelve foot shelf may still be- come a screen lexicon. * * * Bon Hage at First National is responsible for this one. Bob hails from Passaic and is usually mild mannered and retiring but big events somehow arouse his excitement. At such times he isn't a normal man. He frets and worries about in his office, tears his hair, gnashes his teeth and consumes two packages of cigarettes. After the British cabinet had resigned he came out with this one : "In trying to reorganize English politics, Lloyd George pulled a Bonar." * * * • Murray W. Garsson last week an- nounced that he had signed George D. Gould, until recently Managing Editor of Motion Picture News, as Business Manager of Murray W. Garsson, Inc. He will also direct publicity and advertising for the con- cern, which in addition to offering a new series of twelve Nick Carter pictures now has two units working on feature produc- tions under the respective direction of Ralph Ince and Roy Sheldon. * * * Harry Warner left for the coast last Tuesday, ostensibly to take a closer peep at the eighteen productions on the Warner Brothers schedule for next season. Rumor has it that big brother Abe has been devot- ing so much of his time to work since go- ing to the coast that he is neglecting his golf and getting out of form. Harry ex- pects to rectify this. * * * Walter Eberhardt says he knows one exploitation man who thinks a dry dock is a physician who refuses to give a hootch prescription. * * * Invitations are out for the premiere pres- entation of B. P. Schulberg's production "Shadows" in the grand ball room of the Biltmorc on Friday night of this week. Al. Lichtman and his staff are planning to make Friday night such an evening that many film men will draw a ring about that date on their calendars. * * * Al. Feinman, who has been in Boston exploiting "Rags to Riches" played the latter part of his picture's title strong enough to enable him to hop over for the golf tournament. After making the round Feinman inquired for the first train back to Boston, remarking: "As a golfer I'm a pretty fair exploitation man." * * * The Capitol theatre celebrates its third anniversary this week and Manager Roth- afel has a gala programme for the occasion, the chief feature of which is Goldwyn's "The Sin Flood." * * * Cecil M. Hepwortii, the British film producer, is expected to arrive in New York this week bringing with him "Through Three Reigns," a film based on the reiens of Queen Victoria, King Fdward and King George. John S. Sparco. IT was fitting that the premiere of "Douglas Fairbanks in Robin Hood" was given in Chicago. It is the most ambitious of the many big productions, directed by Allan Dwan. And in Chicago Allan Dwan spent his boyhood days, made his start in the film industry, and he still calls Chicago his home. Dwan was born in Toronto about thir- ty-five years ago. His parents moved to Chicago when he was a child. After go- ing through the public schools young Dwan attended Notre Dame and Massa- chusetts Institute of Technology, taking degrees His advent into the picture industry was brought about by chance. His work took him to the old Essanay studios in Chicago to install a lighting system. "I watched them making motion pic- tures," says Dwan, "and the gypsy spirit of the business appealed to me. So I went home that night and wrote a sce- nario. Just like that. Dashed it off and received the huere sum of $25 for it. That twenty-five settled my career. I wrote three more and sold them. Then the American Film Company was launched and I obtained the position of scenario editor. Later I was sent to the coast to check up on one of the American's West- ern units. While there the director re- signed and T was made director as well as scenario head of the unit. From the American. Dwan went to Famous Players for whom he directed many stars, including Mary Pickford. Then with Fine Arts he directed Doucrlas Fairbanks in a number of pictures, after which he launched himself' as an inde- pendent producer at the head of the Al- lan Dwan Feature Productions. Dwan speaks of this period of his career with regret. "A director makes a mistake becoming an independent producer. I found my- self being forced to think more about what was happening to my pictures after I had made them than how I made them. This spells disaster to the creative person. It simnlv can't work out successfully." Realizing this Dwan accepted Fair- banks' invitation to direct him in "Robin Hood." and the old association was re- newed.— J. S. S. November 4, 1922 EXHIBITORS HERALD 47 Binderup Defendants Upheld in Finding of U. S. Supreme Court ( Washintfon Bureau Exhibitors Herald) WASHINGTON, D. C, Oct. 24.— The United States supreme court will not at- tempt to define any of the issues raised by Charles G. Binderup, an exhibitor of Nebraska, in his suit against the Pathe exchange, the Omaha Film Board of Trade and others. Binderup sought to recover $750,000, threefold damages for injuries claimed to have been suffered as a result of an alleged illegal combination and con- spiracy on the part of the defendants, in violation of the Sherman antitrust act, as a result of which he was unable to lease, buy or otherwise obtain motion pictures upon any terms or conditions, the alleged combination having been formed, it was asserted, for the purpose of gaining control of the motion picture business in Nebraska. The lower courts held that the case did not involve interstate commerce and re- fused to assess damages against the defendants. It was claimed by Binc1- erup, in bringing the case before the supreme court, that interstate commerce, necessary for the operation of the Sherman antitrust law, did exist, in that any contracts made in Nebraska for motion pictures had to be ratified by the Pathe main office in another state and the pictures in Question under such con- tracts were made in other states and had to be transported in interstate com- merce. By refusing to review the case, however, the supreme court puts its stamp of approval upon the findings of the lower courts. Cosmopolitan Engages Distinguished Musician (Special to Exhibitors Herald) NEW YORK, Oct. 24.— Cosmopolitan Productions, which is presenting the Ma- rion Davies special attraction, "When Knighthood Was In Flower," at the Criterion theatre, here ; The Roose- velt, Chicago, and the Scala, London, has engaged Vic- tor Herbert, noted composer, as mu- sical conductor in conjunction with the presentation of the picture i n other cities. During the two weeks' engagement of Herbert, as it is now planned, he will open "When Knighthood Was In Flower" in Washington and Boston. There is a possibility that later he will go to Chicago. Victor Herbert Bullock Appeals for Sunday Shows in Ohio (Special to Exhibitors Herald) ALLIANCE, O., Oct. 24.— Sam Bul- lock, state organizer of the Ohio unit of the M. P. T. O. A., spoke before the city council here on behalf of local advocates of Sunday shows. Petitions for and against Sunday shows have been pre- sented to the city lawmakers. No re- port has been made. Report Exhibitors in Drive To Elect Al Smith Governor Hays Advises Industry to Remain Neutral— Smith Adherents Say Victory for Candidate Means Action for Repeal of Censor Law (Special to Exhibitors Herald) NEW YORK, October 24. — From all indications many of the exhibitors of the state intend taking an active part in the gubernatorial right between Gov- ernor Miller and Former Governor Al Smith. The adherents of each candidate recognize that the films might be made a valuable addition to their campaigns, and their use was naturally sought. When the question was put up to Will H. Hays by the exhibitors he said there was no official action that he could take, but advised them to remain neutral. Hays Declines to Take Action in Matter It is also said that the matter was put up to Mr. Hays by the companies making news weekly reels. Here also Mr. Hays declined to take any action, but suggested that if the pictures showed anything pertaining to one candidate, they should also show the opposing candidate and that equal footage should be given to each. The neutrality idea sounded good until it was asserted by some that the censor- ship question forced exhibitors to take action in protection of their own inter- ests. May Mean Law's Repeal The argument made to the exhibitors by the pro-Smith men is that the re-elec- tion of Miller means a continuation of the present censor law while the elec- tion of Smith means action for its repeal. The Democratic ticket upon which Smith is a candidate is squarely on record as against censorship, with the following plank in the platform: "They (the Republican party) have passed an arbitrary and tyrannical motion picture censorship law. We believe that a free press, untrammeled public criti- cism, the unfettered expression of moral and religious opinions, and the adequate enforcement of the police power by local officials, are the remedies for any abuses Goldwyn Assigns Exploitation Men With twenty-four men in the field in addition to home office assistants Goldwyn's exploitation force is now functioning ready to assist exhibtors on the company list of "Big Twenty? productions. The men and their ter- ritories are as follows: Atlanta James Carrier Boston John Wilstach Buffalo Irwin Zeltner Chicago Walter D. Nealand Cincinnati Phil Gersdorf Cleveland Eddie Carrier Dallas James D. Stewart Denver Richmond Dorm an Detroit Earl Payne Indianapolis H. R. Snowden Kansas City William H. Branch Los Angeles L. W. Barclay Minneapolis Chas. C. Perry New Orleans Robt. H. Clemmons New York W. R. Ferguson Omaha Howard J. Ph:Uips Philadelphia Saul Silver Pittsburgh William Rob son San Francisco ..William Burke St. Louis H. H. Niemyer Seattle Frank Bums Washington R. J. La Voise Toronto Ben F. Wolcott The exploitation department will carry out its work along definite and constructive lines. IV. R. Ferguson, who has been attached to the home office in exploitation work has the post of special representative and will cooperate with the exploitation manager. that may exist in the exhibition of motion pictures." Labor's Request Refused The law under which the present cen- sorship obtains was signed by Governor Miller and there is no reason that the exhibitors can see. to believe that he has changed his views. When the Repub- lican state convention was in session at Syracuse a committee from organized labor asked that censorship be men- tioned in the platform but this request was refused. So after giving the matter much thought many of the theatre owners of the state offered the use of their screens to the managers of the Smith campaign, and Smith pictures are being shown. Fox Makes Smith Film A reel with a footage of 180 feet was made for the Smith campaign commit- tee by William Fox. The reel shows chiefly the home lite of the candidate, as the boy rose from newsboy to be the governor of his state. Scenes are shown of Al Smith surrounded by his family, affectionately greeting his mother, as an enthusiastic booster of the boy scouts, etc. The fade-out shows in large letters the word "Albany," then the final let- ters of the word drop off one by one until only the popular first name of the candidate, "Al" is shown. Twenty-five prints of this film were sent out to exhibitors in the state last week and this is to be followed this week by 200 more. And so while the industry generally is heeding the advice of Mr. Hays to re- main out of politics, many of the exhibi- tors are mixing strongly in the state fight. Quorum Lacking to EndN. A. M. P. I. (Special to Exhibitors Herald) XEW YORK, Oct. 24.— Inability to secure a quorum of the Board of Direc- tors last Thursday prevented the official dissolution of the National Association of the Motion Picture Industry. For months past Fred E. Elliott, executive secretary of the N. A. M. P. I., has been busy winding up the affairs of the asso- ciation. This has been completed and last Thursday was set for the official vote of the board of directors ending the ex- istence of the organization. Twelve of the forty-two directors are necessary to form a quorum. But five were present, so the meeting was ad- journed until this week. 48 EXHIBITORS HERALD November 4, 1922 Theatre Review of Griffith's 4 'One Exciting Night" New Picture Is Great in a Way Different From Previous Work of Distinguished Producer By JOHN S. SPARGO NEW YORK, October 24.— D. W. Griffith's latest production, "One Exciting Night," which was given its metropolitan premiere last night at the Apollo theatre, is a great picture — great in a way differ- ent from previous product of the genius of the great director. Marked by the absence of mobs, costumes and big sets, "One Exciting Night" is a mystery crime story told so skillfully as to make every moment of its unfolding a tense, gripping one. n/~\NE Exciting Night" has every in- predominates, melodrama is there. A gredient that goes to make for strong and most delightful love story real audience appeal. While mystery is interwoven, and such comedy as MONEY MA Which Have Been Exhibitors to Build By T. E. EDMUNDSON (Lyric Theatre, Grangeville, Idaho) As a money making idea I submit : "THE FASHION SHOW" The Fashion Show has pro- ven to be one of my best bets. Draws better than any feature, and the cost is comparatively nil, as all you need is a fairly good program feature. The merchant really does all the ad- vertising, and you take in the money. I put this on twice a year, in the spring and fall. The ladies come to see the pretty things and the men to get an eyeful. This will bring them in, whether they like pictures or not. It can be worked in any small town large enough to support a pic- ture show. Try it once and you will be surprised at the result. I use six or eight young ladies for the models and they make three changes. Run the show for about 30 minutes. Be sure and get girls from the best families in town. They all like to wear the new togs. Now for the benefit of my brother exhibitors who have never seen a style show, I will tell you how I pulled my last one — a week ago, although I put it on differently each time. Have a small stage in my the- atre 12x16, with screen in rear. Made a frame 3x6 feet, which I painted gilt, fixed boards at bottom so it could ' I N G IDEAS sed Successful ly by Up Their Patronage be moved, and yet set upright on stage, hanging small por- tieres in rear. Immediately after first show dropped front curtain placed frame about three feet in front of screen, brought in wings so as to close up stage in front of screen, then as curtain is rolled up, portieres are drawn aside with strings and you turn on the spot stopped to just fill the frame, after model steps down in front, turn on stage lights, and she walks around to ap- propriate dreamy music. The merchant has a lady announce the styles as they appear. By R. V. ERK (Temple Theatre, Ilion, N. Y.) We recently tied up with the local merchants in giving a fashion show. They used products of their own stock and local models and created a lot of interest. W e gave them' twenty minutes to use as they wanted to and all we furnished was a spotlight and an opera- tor. This was run in connec- tion with our regular shows and created a lot of good will between the merchants and the theatre as well as doing greater capacity business. It is late to follow this for fall showing but it has paved the way for a twice a year fashion show for us. It does not cost very much and bene- fits everyone. It is well worth staging. The Cast Agnes Harrington ....Carol Dempster John Fairfax Henry Hull J. Wilson Rockmaine Morgan Wallace The neighbor C. H. Crocker-King Romeo Washington Porter Strong The detective Frank Sheridan Mrs. Harrington Margaret Dale Samuel Jones Frank Wunderlee Auntie Fairfax Grace Griswold The maid Irma Harrison Clary Johnson Herbert Sutch The butler percy Carr Griffith was never suspected of heing able to conceive produces mirth at times, almost convulsing. The action of the story is in the hands of an excellent cast headed by Carol Dempster, who does exceptionally clever work as Agnes Harrington. Her work in the storm scene, when in pursuit of the mysterious villain she almost meets disaster only to be rescued by the hero, John Fairfax (Henry Hull), is most unusual and presents the talents of this capable young actress in a new light. No Griffith production would be com- plete without at least one big spectacular scene and in "One Exciting Night" this is provided in true Griffith manner. With the hurricane which swept New York last June, tearing down many huge trees in the near vicinity of his studio at Mamaroneck, as his inspiration. Mr. Griffith has woven into the picture a storm scene such as never before por- traved on the screen. Huge trees are uprooted, their branches flying through the air across a back- ground of driving, pelting rain, with lightning flashes illuminating the thrill- ing scene and lending weirdness and vivid realness that onlv a master craftsman could picture. The wonder of that storm scene leaves the spectators gasping in excitement, and provides the element which solves the mysterv of the unknown villain at the same time bringing to fruition the love story of the heroine and hero. "One Exciting Night" is a story of a night of mysterv. written by Trene Sin- clair, a young Kentucky author. * * * The prelude is laid in a South African camp where a baby is born, her mother dving as she receives news of the death of the father and is left by an uncle in care of an unscrupulous woman that he might claim the large fortune which is the baby's. Two murders are committed and in trying to run down the murderer every- one is suspected. Bootleggers enter into the scene. A search for booty is made by several men. this having been hidden in the house by one of the murdered. Search for the girl to restore her in- heritance is also involved. A love story of a negro "Romeo" bv Porter Strong furnishes the comedv relief. All in all "One Exciting Night" should nrove a big money maker for any ex- hibitor. Open Boston Exchange To Handle Warner Film (Special to Exhibitors Herald) BOSTON, MASS., Oct. 24— Franklin Film Company has opened its exchange here and will handle the seven productions of Warner Brothers. Sam F. Morris, an executive of the Warner organization, at- tended the opening, as did scores of exhib- itors in the New Fngland territory. THE THEATRE iSFPRACTICAk Saunders Fairness Advocate Fairness to all concerned in the local marketing of motion pictures by exhibitors and "ei- ploiteer," with mutually bene- ficial co-operation the dominant consideration at all times, is the principle advocated by Claud Saunders, manager of the Fa- mous Players-Lasky division of exploitation. Speaking of increasing pros- perity and box office poten- tialities as related to exploita- tion, Mr. Saunders went into detail in explaining the working principles upon which his rep- resentatives throughout the country work with and for ex- hibitors. His remarks follow: '"The exploiteers have made this kind of prosperity possible," said Mr. Saunders. ' They get next to the exhibitor and both of them together sell the picture for all its worth. "As a rule, the exploiteer be- longs in the small town, not in the large one. The key city, where the exchange is located, is nothing more than his mailing address. This doesn't mean that the exploiteer has no home. He has fifty homes, every one of them a small town in his terri- tory. It is in the small town that the exploiteer justifies his existence. "I have no fantastic showmen on my staff. Only once in a while do we pull something that might be called a great publicity stunt. We do that only when the town needs a swift kick in the shins. As a rule, we devote our labors to sound, constructive work. Furthermore, sensational stunts must be few and far be- tween or they will cease to be sensations. * * * "The exploiteer rarely comes to an exhibitor 'cold' and then pre- sumes to advertise his picture. The exploiteer first cultivates the exhibitor and learns as much about the latter's business as possible. When they both go to work on a picture, the exploiteer has the exhibitor's point of view. "If you ask any of our men about any town or any theatre in his territory, he will tell you {Continued on page 5») "Douglas Fairbanks in Robin Hood' ' World Premiere Follows Record Exploitation Campaign An exploitation campaign unsurpassed for scope and variety in Chicago film history preceded the world premiere of "Douglas Fair- banks in Robin Hood" at Cohan's Grand. In no previous drive of similar nature has such wide range of effective media been utilized. Paraphrasing Bamum's memorable line and trade-marking the picture "The Greatest Filmshow on Earth," Pete Smith, directing the campaign, sent his message to the public by way of newspapers, billboards, store windows, taxicabs, street cars, hotels and office buildings. Details up to the point of the picture's initial screening on Sunday, Oct. 15, comprising a story of great interest to theatre and exploitation men everywhere, follow: Pictures on Pages 54-55) THE opening gun of the campaign (two weeks before the opening day) was a teaser in the form of half-sheet cards, half-sheet lithos and one- sheets posted along the highways and byways reading "Ro"bin Hood Is Coming — Look Out for His Arrow." The follow-up on this was the distri- bution of arrow cut-outs announcing the booking of the production, at Cohan's Grand. These cut-outs had strings attached and were fastened on door-knobs, automobiles, windows and anything, that a string could be tied to. In the Loop district, the shopping district and throughout the residential districts twenty-five thousand of these arrows fluttered. The outdoor advertising was then supplemented with 150 twenty-four sheets. 256 eight-sheets, 200 6 x 2s and 200 car cards announcing the coming of the attraction at Cohan's Grand. On the opening day 100 illustrated twenty-iour sheets were added and a full line of new paper supplanted that which had-»been running. The arrow idea was carried through all the new block-paper. The new paper, including cards, one-sheets, six-sheets and twenty-four sheets read: "Follow the arrow. This way to Douglas Fairbanks in Robin Hood,' Cohan's Grand."" This paper was printed two ways so that at all locations the arrow pointed in the direction of the theatre. Newspapers Follow Teasers The publicity campaign in the newspapers started immediately after the teaser billboard idea had been concluded. Advertising copy in the newspapers started nine days before the opening, averaging 70 lines, two columns, daily until the opening day, when an eighth of a page was used. In view of the fact that the admission was scaled at $2 top, the daily advertisements were altered so that one day the adver- tisements appeared in the motion picture section, another day in the drama depart- ment and another day in the run-of-paper. Tie-ups for advance publicity were made with the Columbia Phonograph stores, the Ford agencies, the Wormser Hat stores, Mandel Brothers, Marshall Field. Mc- Clurgs, Rothschilds and other large department stores, the Checker Taxi service and other media. Regular one-sheets of the production, together with stills, were used in one hun- dred windows of dealers in Columbia Phonograph records. These one-sheets carried a sticker announcing the coming of the attraction at the theatre and listing the num- bers of several Robin Hood records on sale at the stores. Photographs showing Mr. Fairbanks on a Ford Tractor were used in fifty windows of Ford agencies announcing the coming of the production at the theatre. Robin Hood feathers were distributed by all the Wormser Hat stores. Cards reading: "Wear the mark of chivalry! The Robin Hood feather. One with every Wormser Hat." appeared in the windows of these stores, together with stills from the production and theatre announcements. A small suction match-holder carrying the advertisement of the production and with a rubber attachment so that the holder could be attached to glass, wood or iron were planted in Checker taxicabs, private automobiles, newspaper offices and wherever a match came in handy. For one week all Ford agencies distributed these holders to purchasers of cars. An average of one hundred Fords a day are sold in Chicago. These match-holders, especially valuable to automobilists, were also distributed by auto club agencies. Blotters Cover Offices Twenty thousand blotters were distributed around office buildings, city hall of- fices, hotel rooms and writing desks, etc., during the week before the opening. A contest for children for S50 in prizes ran daily for a week in the Evening (Continued on page 57) 50 EXHIBITORS HERALD November 4, 1922 Theatre Letters Personal Accounts of Constructive Showmanship Contributed by Readers of "Exhibitors Herald" Universal's "The Storm" advertised by George Rea for the Colonial. Street representative for "The Storm" photographed with exploi- tation car. Extending Welcome to George Rea on Return George Rea, contributor of many excellent letters from the Orpheum theatre at Hillsboro, O., is again an exhibitor, having taken over the Colonial theatre at Washington Court House, O. The following is his initial letter since assuming management. Welcome back, George Rea. THEATRE EDITOR, Exhibitors Herald, Dear Sir: Have been open seven days and turned 'em away for five of the seven. Not a bad start, do you think? This house was the poorest in town and I wish I had a picture of it before the transformation. However, in a few days you will receive a photo of it as it now is. We opened with "The Storm" and I am enclosing photo of the first street man. Played "The Storm" direct after Columbus run and the second picture, "Broadway Rose," direct with Columbus, day and date. Both of these pictures are clean cut 100 per cent entertainment knockouts. On October 16-19, inclusive, my first big Paramount, "Blood and Sand," and the following Monday, Tuesday and Wednesday, Glorious Gloria in "Her Gilded Cage." Hot Dog! And coming soon, "Manslaughter" and "The Young Rajah." Also installed Wurlitzer organ, the only organ in a theatre in town, and a _Gardiner Velvet Fiber screen, and have only first class projectionist in the town. One of the other houses uses an $18 a week man and the other a $25 a week man. Almost forgot to tell you that I put up a marquee, the only one in town, and have the only electric sign. I think I have a mighty good chance, even though the place had gone to nothing. George Rea, Colonial Theatre, Washington C. H., Ohio. DEAR MR. REA: Congratulations on your return to exhibitorial ranks under the promising circum- stances you outline.. Your photographs arrived in time to permit of p'ubliaction with your letter, hence their presence on these pages. Personally, and on behalf of the department's readers, We felt a distinct loss when you sold out and went in search of a new place of operations. Likewise personally, and again on behalf of readers, we felt a distinct thrill to know that you are again, on tht firing Hue and again a contributor. Be sure to keep us informed as to your success with the rejuvenation of the Colonial. And may it be great. — W. R. W. Front view of the car decorated for exploitation of the Universal feature. "Unknown Contributor" Identities His Letter Ralph R. Gribble, Grand theatre, New Hamburg, Ont., is the "un- known contributor" whose letter detailing his serial policy was printed on this page of the "Herald" for October 7. His letter identifying the communication, as requested at that time, follows. Credit due him is given automatically. THEATRE EDITOR, Exhibitors Herald. Dear Sir: I note in last week's Herald that you had my serial stunt in under "Unknown Contributor Tells Successful, etc." I am sorry that I did not EXHIBITORS HERALD 51 Lobby of tbe Colonial tbeatre as decorated by George Rea for Paramount s "Blood and Sand" (left) and Metro's "Broadway Rose," showing advised use of cutouts and boards. Mr. Rea's "Theatre Letter" is presented on the opposite page. sign my name. It was an oversight, and not because I was ashamed to, as our friend who writes for Colliers evidently is. I was very pleased to notice that you drew attention to this series of rotten articles now running in Colliers, but anyone with brains can see that it is written by a person who knows nothing of the business whatsoever. In his second article he goes so far as to say he rescued a scene, claiming he knew more about light values than the cameraman. But to get back to the serial stunt. I am glad you found space in your valuable magazine for it in spite of the fact that it was anonymous, as it sure proved good for me, and the attendance is keeping up fine. Enjoying better business than I have had for years since using it. Ralph R. Gribble, Grand Theatre, New Hamburg. Ont., Can. DEAR MR. GRIBBLE: We are very glad to be able to credit to you in this maimer the excellent contribution of some weeks ago. Glad, also, that it is doing so much for you, and confident that others who have taken your advice are experiencing similar benefits. May we not have other letters from time to time? We've always space for constructive suggestions from a real showman. — W . R. W. Simpson's Reports to "Herald" Win Comment C. H. Simpson's activity in contributing to this paper was made the subject of an editorial news story recently, adding to the growing indi- cation of general awarding of recognition to theatres as business institu- tions. Read his letter. THEATRE EDITOR, Exhibitors Herald, Dear Sir : Please find enclosed clipping from The Millen Xcus, the local paper of our little city. The secretary of the Chamber of Commerce wrote this little piece, so you can see how I stand with the business people of our little city. Of course he stretched this write-up just a little when he said I was using the best pictures in the United States, but I suppose he is honest in his opinion. I did not forget to thank him for his write-up. Believe me, it is Nip and Tuck to see who gets the first look at the Herald when it comes, I or him. He sure is a live wire and is doing lots for the motion pictures in this community. C. H. Simpsox, Princess Theatre, Millen, Ga. DEAR MR. SIMPSON: We are very glad that your contributions to this paper were the means of getting you the newspaper story you enclose. We believe that a story of that kind leaz Through co-operation with a dealer in Indian motorcycles, the Philadelphia branch of Pathe Exchange. Inc., obtained an effective window display based upon the use of that machine by Charles Hutchison in his serial, "Speed." The benefit of such a display is spread evenly over the many theatres which will ex- hibit the serial in the territorv. Issues Comedy Paper The Gerson Pictures Corporation have mailed to American theatre men a four- page newspaper, done in semi-humorous style, giving synopsis of four of the Plum Center comedies made by that concern. 54 EXHIBITORS HERALD November 4, 1922 'DOUGLAS FAIRBANKS IN ROBIN HOOD" exploitation in Chicago premiere. 'SPEED" as advertised in Philadelphia. "IN THE NAME OF THE LAW" at Augusta, Ga. "THE ETERNAL FLAME" as exploited in six American cities. STORIES OF ABOVE PICTURES ON PRECEDING PAGES OF "THE THEATRE" November 4, 1922 EXHIBITORS HERALD 55 ADDITIONAL "DOUGLAS FAIRBANKS IN ROBIN HOOD" Chicago exploitation. "UNDER TWO FLAGS" at the New York Strand "WHEN KNIGHTHOOD WAS IN FLOWER" tie-ups in New York run. 1 I 1 1 1 [i 1 "THE FAST MAIL" exploited by the Tower theatre, St. Paul. STORIES OF ABOVE PICTURES ON PRECEDING PAGES OF "THE THEATRE" lUvif ii TArtTftt,' 56 l-XHIBITORS HERALD November 4, 1922 Stage setting for "The Old Oaken Bucket" executed by Mrs. A. Lane, Jones- ville theatre, Jonesville, Mich., a city of 1,000 population. Th Exhibitor Visitor By HARR Y E. NICHOLS Field Representative, EXHIBITORS HERALD SINCERITY, a willingness to work and a faith in the purpose thereof, is evident among Michigan exhibitors generally. No task seems too big, no undertaking too momentous, and no detail too trivial, if it offers business benefits. And business is showing the effects of this disposition. W. H. Peck, of the Orpheum theatre at Fowlerville, shows this earnest intent to do everything in his power for the welfare of his theatre and for motion pictures generally in his miniature news- paper, "The Runt." The front page of a recent issue carries an exhibitor rut mm uj.4li.u wh never come to the show are led lo believe by others who Jsb are conspicuous by their ab- sence, tnat a state censorship is needed, bat before you get too enthusiastic make at least a lim- ited investigation. We do not want you to agree with us. We ask for nothing. If it goes thro there'll be another political string to pull and several fat sal- aries to pay, with no maximum benefit to patrons. Home train- ing is worth more than a car- load of censors and the most of the children who come to the Fowlerville show^get that. The very best censors for the pictures at the Fowlerville show house is the Fowlerville com- munity dwellers. How long would the rank and file of Fow- lerville stand for indecent pic- tures? Not long, methinks, but you tolerate things ten times worse for the youngsters, only a very small percentage of whom attend the Fowlerville show. Our books are open to honest in- vestigators. If you care to in- vestigate you'll discover things you had no thought of. All is not gold that glitters, and there is some tobacco that does not smell like cabbage. Coming soon — "Bottom of the World," actual portrayal of Shackleton's trip to the South pole. Matinee for school chil- dren. Wh whetj atedt jacka now. On\ ers ifi know, will - Just's mal. 1 a ver. in dn nals o all th the tt solvet think An: "Eve: An ar crippl and rr justifi would sensil to spr The R boost its att ery, b and a ing ot no dol so too; tudes, their* ical a: Editorial against censorship in house organ published by W. H. Peck, Orpheum theatre, Fowler- ville, Mich. est bit of work I have ever seen done for that attraction. Spinning wheel, well, bucket, all combined to make the atmospherical preparation what it should be. These things, of a piece with Michigan showmanship as a whole, indicate the spirit of the community's theatre people, a spirit of progressiveness which will not be denied. No single great picture is accountable for the success of any producing com- pany. Neither can any single great pro- gram assure the success of any theatre. Merit, to spell success in terms of pros- perity, must be consistent. Time spent in program selection must be endless time, continuously spent, in selection of not one or a few but of every program. NEWSPICTURES \\TITH a view to giving the exhibitor a better understanding of the importance of the W News Weekly, to himself and to his public, and also for the purpose of providing ways and means whereby the exhibitor may apply better exploitation to his News Reel feature, the "Herald" has established this department. EXCHANGES CAN HELP * FINAL EXTRA * FOX NEWS No. 3: New York Safety Week Parade — West Point Cadets Welcome Bankers — Irrigate 100,000 Acres in Texas — Fishkill (N. Y.) Man Builds Miniature Railroad — Columbus Women Parade for Hospital Funds — Priests of Pallas Parade in K. C. — First Woman Senator — Hiker Finishes 495-mile Walk — Demolish Hog Island Shipyard — 13-year-old Boy Youngest Col- legian— First Ship Arrives from Smyrna — Veiled Prophets Parade in St. Louis — War Equipment Demonstrated — Mrs. Lion Presents Gift to Washington Zoo — Horse Dives in 10-foot Tank — Other Features. FOX NEWS No. 4: Turkish Army Enters Smyrna — Foreign Veterans Here for American Legion Convention — Old New York Speedway Opened to Motor Traffic — Lightning Explodes Italian Powder Stores — Monkeys Hold Afternoon Tea at New York Zoo — Snow Leopard Makes Ends Meet — Cadets Drill for Navy Day— Other Features. INTERNATIONAL NEWS No. 82: Fisher men Race Off Gloucester— First Woman Senator at Sister's Home — Premier of Japan and Wife — West Point Parades — Scenes Around Smyrna — Specials. INTERNATIONAL NEWS No. 83: New Air Speed Records Made at Mt. Clemens, Mich. — Revolution in Greece — San Francisco Life Guards Save Crew of Stranded Vessel — Iowa Defeats Yale — Fleet Celebrates Navy Day on the Atlantic— $1,500,000 Fire in Los Angeles Oil Refinery — Territorial Specials. INTERNATIONAL NEWS No. 84: Amer- ican Legion Convention at New Orleans Opened — British Troops at Dardanelles — -Von Hinden- burg Has Birthday — Prince of Wales as Boy Scout — Opera Star Arrives — Mile. Cccile Sorel, French Actress, in U. S. — Lloyd George Resigns — Submarine Squadron in Manoeuvcrs — Territor- ial Specials. KINOGRAMS No. 2190: Records Made at Mt. Clemens Air Meet — American Sailors at Rio Exposition — Rescue Crew of Steamer Wrecked off Frisco — Britain Gives Us Statue of Burke — "Henry Ford" Wins Fishing Schooner Race — Spanish War Veterans Honor Roosevelt — Ma- rines Treat Washington Orphans — Iowa Defeats Yale — Champion Cattle at Minneapolis Show — Battleship Junked — Territorial Specials. KINOGRAMS No. 2191: 60,000 Veterans At- tend American Legion Convention — Chicago School Fire Proves Merely Drill — Caruso Widow Sees Biography of Tenor — Austrian Opera Star and French Actress in U. S. — Woman Attends Convention of Industrial Engineers — Penn Huntsmen Thrill Race Meet Crowd — Brazilians Make Annual Pilgrimage — C-2 Off on Flight Ending in Disaster — Submarines in Drill — Los Angeles Has $1,500,000 Oil Fire— California's Daughters Salute Grape — Territorial Specials. PATHE NEWS No. 84: Girl Boards Flying Plane from Auto — Gondola Regatta at Venice — Pay Tribute to Italy's Prime Minister — New York School Honors Centenarian — Rescue Crew of Ship Wrecked off Frisco — Air Records Broken at Mt. Clemens, Mich. — Los Angeles Has $1,- 500,000 Oil Blaze — Seize Huge Liquor Stores at Washington — "Henry Ford" Wins Boat Race — Territorial Specials. SELZNICK NEWS No. 1083: New Plane Has Reversible Propeller — Forest Fires in On- tario— Salmon Run in Columbia River — Scenes in Syria — "Will Rogers Remarks on News of the Day" — Broadcast From Eiffel Tower — Animated Headlines — Farrar Auctions off Household Goods — Five Nations in Athletic Contest. SELZNICK NEWS No. 1084: Los Angeles Oil Fire — Army Aviators Set Endurance Flight Record — France Wins Speed Air Test— 200.000 at Catholic Meeting in Mid-Europe — Bag Con- traband Liquor at Washington — Rescue Crew of Ship Wrecked off Frisco — "Women's Supple- ment"— Society Girls Pick and Sell California Grape Crop — Avonne Taylor Off to London — Battle Abbey (England) Is Girls' School. Universal Exchange Bulletin Attracts Patrons to Iheatre Through a bulletin service maintained by the Universal exchange, dis- tributors of International News, patrons are being drawn to Chicago thea- tres for the specific purpose of seeing certain events in current editions of the reel. This service, for which no charge is made, means actual cash intake to exhibitors. It demonstrates, furthermore, that exchanges can share the burden of popularizing the newspicture, formerly shouldered by the ex- hibitor alone. The idea should be adapted generally. \\ . L. Hill, Universal publicity feature event determines the classes representative in Chicago, intro- duced the service and the initial bulletin was found so successful that preparation and dispatch of same for each succeeding issue of the news- reel has been made a part of the routine of business. The Kansas City automobile races, featured in a recent edition, evoked the innova- tion. Bulletin Well Formed A white page, letter size, was printed, the upper left corner bearing in large type the words, "You Will See It in the International News." Midway down the page appear the words, "You Can See It at These Theatres." The remainder of the page is filled in with mimeograph matter changed for each bulletin. The tabloid contents of the news- reel concerned appear at the top of. the page, under the first printing. Theatres playing the reel are listed, by name and by date of exhibition, below the second lettering. In the case of the Kansas City races, bulletins were sent to all the garages and automobile clubs in the city. In each case the nature of the to which bulletins are sent. Reach All Classes By this arrangement every class of patron is reached sooner or later by a bulletin informing them of the picture in which they will be espe- cially interested, together with the theatre and date at which it may be seen. No more direct assistance to the box office has been given. News film Reporter Scoops Newspapers William Andlauer, Pathe News camera man in Kansas City, scored a distinct "beat" over the newspapers of that city when he got views of the Priests of Pal- las parade to the screens of first run houses half an hour after the event and before any daily paper put them upon the street. Wilson Sees "Mirror" Prolonged applause "stopped the show" at the B. F. Keith theatre, Washington, D. C, when "The Mirror," International Newsreel feature, was exhibited to a Sat- urday night audience including Woodrow Wilson, former president, who is shown in the film. Loew's Washington manager loaned the reel to the Keith hous^. "DOUGLAS FAIRBANKS IN ROBIN HOOD" (Concluded from page 49) Journal. In this contest drawings of the different characters in "Douglas Fairbanks in Robin Hood" appeared daily. These were colored by the younger readers of the paper and sent in, the best colored "stills" being in line for $25. $15 and $10 prizes. The story of "Robin Hood" also ran in serial form in connection with this contest. Over three hundred column inches of space was given the production in this connection alone in advance of the opening day.. Big Stores Give Space Department store windows on th-e "R"obm Hood"book were displayed in Marshall Fields. Rothschilds. McClurgs, The Fair and other large stores in the shopping dis- trict. Stills and art photographs from the production were used in these displays. Costumes of Douglas Fairbanks and Enid Bennett worn in the picture, together with swords, daggers and other props, were given a window with proper credit by Mandel Brothers department store. 58 EXHIBITORS HERALD November 4, 1922 DIGES VPICTURES of (AeWEEK FRANK E. WOODS, in last week's Camera, gave some interesting statistics concerning the motion picture industry. Mr. Woods contends that the motion picture is progressing — continuing to develop greater art quality and finer sense of story telling. He says : "If you believe everything that you read in the newspapers and magazines, you will understand that the motion picture art or industry is in a terrible way. Everything is wrong. The stories are rehashes or inane ; the picture incidents are shocking or uninter- esting; the thrills are illogical or stereotyped. In short, the motion picture is ceasing to progress and the devil generally is to pay. "Let us inquire a little bit and try to discover if there is any truth in the general indictment. There are about 800 picture plays of five reels or longer produced in the United States every year. Anyone will be able to recall readily from a list of last year's productions at least fifty pictures which are entitled to and have re- ceived from the public general commendation. Let us compare this relative number to the product of the stage and printing press. It is safe to assume there are thousands of novels and short stories published every year. Of these thousands how many can be reckoned as exceptional or as showing advancement in literature? Are there any more than fifty in a year's product? "Take the stage. The number of new plays pro- duced in a year in all parts of the country will number several hundred. Out of this product how many great plays so recognized by the public are there that survive? Are there twenty-five ? I doubt it." Therefore, according to Mr. Woods, the excep- tional pictures represent fully as high an average of excellence as is found in the contemporary stage plays or published fiction. The difference is* because we do not judge literature by the mass of junk published, but by the exceptional books, and we judge the stage by the successes and not by the failures. Mr. Woods con- tends it is wrong to pass judgment on the entire product of the motion picture profession by reference only to the very poorest examples. — J.,R. M. "CLARENCE" (Paramount) the adapted Booth Tarkington stage success is one of the outstanding films of the month. The technique is excellent and William deMille has lost none of the subtle humor of the original play in transferring it to the screen. An all-star cast is presented in it, headed by Wallace Reid. "WITHOUT COMPROMISE" (Fox) is William Farnum's latest starring vehicle, a Western story of timely interest, inasmuch as it concerns a political fight in which an honest townsman runs for the office of mayor in the face of stiff opposition. Good story value in this Fox film. "THE HEADLESS HORSEMAN" (Hodkinson) with Will Rogers in the role of Ichabod Crane. Tech- nically excellent, and while acted with complete sin- cerity and artistic finish, lacks the dramatic punch so necessary to gain the attention of picture audiences. It is a C. S. Clancy production. "THE BOND BOY" (First National) stars Richard Barthelmess and was directed by Henry King. It is a great drama and one that will win further honors for this star. Of strong emotional appeal it is a worthy successor to "Tol'able David" and is another Barthelmess achievement that promises to stand out in recollection. "THE LAVENDER BATH LADY" (Universal) presents Gladys Walton in a conventional story — that of shop girl who dreams of wealth and nice clothes and through a series of circumstances acquires both. As a program picture it will answer every requirement. "TILL WE MEET AGAIN" (Associated Ex- hibitors) This drama, while conventional as to plot, is interpreted by an excellent cast of players whose names should prove magnets at the box office. It is richly staged, holds the interest and should prove sat- isfactory entertainment. Six reels in length. Wallace Beery, as Richard the Lion- Hearted, in "Robin Hood" and Paul Dickey as Sir Guy of Gisbourne, in one of the impressive bits of action of the big Douglas Fairbanks picture. RICHARD BARTHELMESS IN THE BOND BOY (FIRST NATIONAL) Another memorable piece of work by Barthelmess. A pic- ture that will strike the depths of the most stoic of theatre pa- trons. The story is good but Barthelmess' work makes it great. It is strong emotional drama, of unerring heart appeal in which the star's performance especially, and the production as a whole, will stand out in recollection. Directed by Henry King. Six parts. "The Bond Boy" is unreservedly hailed by its sponsors as in every way as great a production as "Tol'able David." Whether the star's latest effort lives up to this praise is a matter of individual opinion. At any rate in his newest offer- ing Richard Barthelmess is seen in a photoplay that should find ready accept- ance with any audience, and one in whi^h the individual work will win for him an increasing number of friends and admir- ers. In it he has the kind of role in which he has already proved his effect- iveness; that of a poor youth whose Courage in the face of trials and tribula- tions awakens a keen audience sympathy. The production is strong drama and as such achieves its aim. in every respect. There are several outstanding scenes which will be long remembered; one where Barthelmess in jail watches the shadow of the hangman's rope as it swings to and fro across his cell window and the other, his escape and pursuit by officers and bloodhounds. Thrills and emotional appeal are ably combined. The story is laid in Virginia where Joe Newbok, living with his widowed mother in poverty is bonded out to Isom Chase, an unscrupulous farmer, to work until he is 21 years of age. When the mother realizes that she has virtually made a slave of her boy to save herself from the poor house she repents but Joe goes to fulfill the contract. Life with Isom is drudgery to him as it is to Isom's wife Ollie, who makes futile advances toward Joe in her loneliness. One night a salesman stops at Isom's farm and on beholding his wife decides to remain. An illicit love affair springs up between the two. Isom's wife discov- ers where her husband's money is hid which she confides to the salesman and when Isom goes to serve on a jury the salesman induces her to get the money and run away with him. The affair is circumvented by Joe, however, and as he has succeeded in making Isom's wife re- main with her husband Isom returns home and misconstrues the situation, especially as Joe happens to have the bag of money in his hand. He reaches for his gun above the door and in taking it down is accidentally shot. Joe takes all the blame to shield the honor of the woman. He is tried and sentenced to be hung but while awaiting execution escapes. A mad pursuit follows by blood- hounds and Joe on reaching Isom's home learns that the dead man's wife is still carrying on her affair with the sales- man. However, seeing his plight, she refuses longer to keep her secret and con- fesses everything. Joe's mother, it is later learned, has been duped out of her land by the late Isom and happiness faces them for Joe is cleared. Love interest is furnished by Virginia Magee as Alice Price, the daughter of the wealthy Colonel Price who aided Joe. Others in the cast are Charles Hill Mailes, as Isom Chase, Mary Alden as Mrs. Newbolt, Mary Thurman as Ollie Chase and Lawrence D'Orsay as Colonel Price. Barthelmess followers and theatre- goers in general will welcome the star in this appealing story. . H. E. H. SPECIAL CAST IN TILL WE MEET AGAIN (ASSOCIATED EXHIBITORS) An interesting drama interpreted by a cast of capable players. Rich in sets and beautiful in photography although story is of conventional type. Should give satisfaction as average attraction. Directed by William Christy Cabanne. Six reels. This is the first of a series of Depend- able Pictures Corporation productions for Associated Exhibitors and is a pleas- ing romance with a cast that should go far towards attracting patrons to the box office. The players included are Mae Marsh, Norman Kerry, Walter Miller, J. Barney Sherry, Martha Mansfield, Julia Swayne Gordon, Tammany Young and others. The production is well staged and the tale it unfolds is told against beautiful backgrounds, well photographed. While rather conventional as to plot it will hold interest and should prove adequately satisfactory to the majority of theatre- goers. The story tells of Marion Bates, who, betrayed by her guardian is thrown in an asylum under the pretext of insanity. She escapes and falls in with a band of crooks, the leader of which is Brennan, who protects her and becomes infatuated with her. After escaping from the crooks she returns to the Carter family, her only friends, where she meets Robert Carter, son of the family. Her guardian, she learns, is also the trusted adviser for the Carter family and has mulcted them of their money as he has done her. Upon learning that she has escaped the guardian, she employs the same gang of thieves which she had formerly met to obtain a paper in which she had signed over her rights to certain property. Brennan is delegated to perform the robbery. Confronting Marion in her room he discovers that he is in the home of his former buddy and Captain who had saved his life in France. His man- hood is roused and he determines to pro- tect the girl. There is a terrific fight with the gang and Brennan is killed defending the girl and his friend. RICHARD BARTHELMESS and support in a dramatic moment from "The Bond- boy" his current First National attraction. SPECIAL REVIEW A review of "One Exciting Night," the new D. W. Griffith production, will be found on page 48. 60 EXHIBITORS HERALD November 4, 1922 Wallace Reid, May McAvoy and Kathryn Williams in the "harmony" scene from "Clarence" (Paramount) WALLACE REID IN CLARENCE (PARAMOUNT) Here's a real all-star cast in a sure- fire comedy. This picture is guar- anteed to keep any audience thor- oughly well amused for one solid hour. One of the best adapta- tions of a stage play ever pre- sented upon the screen. William G. deMille should feel proud of his work. Six reels of excellent, clean comedy. There have been many so-called all-star casts foisted upon us but there's no ques- tion about this one. Read 'em and pon- der— Wallace Reid, Agnes Ayres, May McAvoy, Kathlyn Williams, Ed Martin- del, Robert Agnew, Adolphe Menjou, Dorothy Gordon and Maym Kelso. And every one delivers with telling effect in this splendidly adapted Booth Tarkington play. Credit must go to William deMille for the masterful way in which he put over the delicately shaded humor of the Tark- ington opus. Not a single situation or humorous line of the original play was missing and with the added scope of the camera he made it doubly realistic and enjoyable. The Paramount screen ver- sion is going to give the same enjoyment to its beholders that the stage success did and to an infinitely greater number. Reid plays with marked restraint the. role of Clarence and gives it the clumsy, appealing touch that Alfred Lunt and Gregory Kelly did in the New York and Chicago stage presentations. His tilts with the fortune-seeker Stem are a real joy, especially where he forcibly separ- ates Stem from Cora and gives the for- mer a good shaking. May McAvoy was made for the role of Cora, and Agnes Ayres made a splendid Miss Pinney. Another difficult role which was handled well was that of Bobby, deftly played by Robert Agnew. His puppy love scenes were great. Kathlyn Williams as the harassed, jealous wife made a splendid foil for Martindel, who as the business man, too busy to straighten out his fam- ily affairs, scored also. All in all a most competent cast in a most pleasing play. Clarence, just returned from the World War. injured, seeks an audience with Mr. Wheeler, to aid him in securing employ- ment. He overhears a family squabble, while waiting to see Wheeler, and there- upon is employed as handy man about the Wheeler household. He frustrates the designing secretary who plans to elope with Cora, the daughter, and falls in love with the governess. With his saxophone he entrances Mrs. Wheeler and restores harmony in a much-dis- tressed household. The dialogue is sparkling and the continuity smooth and easy going. B-USTER KEATON IN THE ELECTRICHOUSE (FIRST NATIONAL) This will without doubt stack up as one of the funniest Keaton comedies that First National has ever distributed. The laughs it contains are too frequent to enumerate and arc just about continuous. The many unusual mechanical contrap- tions worked out and engineered by the somber-faced Keaton in the film make it decidedly refreshing as a comedy that is way off the beaten path. Keaton graduates from a correspond- ence school course in botany but by mis- take gets an electrician's diploma. He is assigned to modernize with electrical ap- paratus the home of a wealthy man who, incidentally, has a charming daughter. What he accomplishes is a revelation in electrical appliances and in clever cinema illusion, or a combination of both. "The Electric House" will shock any audience from a comatose state into gales of laughter with its high intensity com- edy voltage. WILLIAM FARNUM IN WITHOUT COMPROMISE (FOX) Another story of politics and love in a Western town, with Farnum in the role of an honest politician and stalwart lover. A good vehicle for this star and he is given excellent support. Directed by Emmett J. Flynn. Six parts. There is quite good entertainment in this latest Farnum opus, in spite of the fact that its theme — the conflict between love and duty — is not exactly new. There are numerous tragic deaths and a considerable number of close-ups of the star but the development of the plot has been well handled and with the aid of a good cast and excellent lighting and pho- tography, it answers every demand for first-rate screen entertainment. The story concerns a Western Sheriff who puts a damper on a bad man who is always looking for a fight and promises to look after the daughter of a Judge who is stricken ill and dies. The bad man kills the Judge's daughter and is injured when captured and placed in a hospital bed. The Sheriff is about to run for mayor of the town and is opposed by an unscrupulous but wealthy man, whose son incites the townspeople into going to the hospital to get the murderer. The sheriff shoots the first man up the steps, who happens to be his rival's son. He. has fallen in love with the wealthy man's daughter but fulfills his duty in protect- ing his prisoner. She appears a moincn; later and announces the death of the bad man, and of course all ends happilv when the people find out the truth of the riot and who was back of it. Farnum was well cast as the Sheriff, as was Lois Wilson as the politician's daughter, and the other members of the company were well chosen. A very sat- isfactory bit of screen fiction with plenty of action. WILL ROGERS IN THE HEADLESS HORSEMAN (HODKINSON) An authentic screen version of Washington Irving's classic "The Legend of Sleepy Hollow" photo- graphed on the original locale of the story. Correct as to costumes and settings, and the acting throughout is excellent, with photography of a high standard. A Carel S. Clancy production. Seven parts. It does not necessarily follow that a great novel will make a great screen play. The adaption of "The Legend of Sleepy Hollow" presented certain difficulties that were hard to overcome. Washington Irving's writings hold a peculiar charm for readers of good literature, a style that is difficult to transfer to the screen, and although in the present instance there is nothing to criticise technically the picture conveys little real dramatic meaning, this notwithstanding that it is acted with complete sincerity and artistic finish. Rogers fits the role of Ichabod Crane about as perfectly as anyone could desire and he is given excellent support by Louise Meredith and others. It is well staged, excellently photo- graphed and on the strength of the author's name should attract attention, and should win appreciation from vary- ing types of audiences, including the more highbrow. Advertise it among school teachers and students and make an especial appeal to them. Ichabod Crane, the new school teacher of Sleepy Hollow, aspires to the hand of winsome Katrina Van Tassel. He is a firm believer, however, in ghosts and it is this weakness that is played upon by his rival and results in his losing the fair Katrina. November 4, 1922 EXHIBITORS HERALD 61 GLADYS WALTON IN THE LAVENDER BATH LADY (UNIVERSAL) The story of a shop girl who longed for pretty clothes and lavender baths and how she got them. Not very original but lively action and a slight mystery element keeps your attention. Directed by King Baggott. Five reels. Fate plays a very important part in this latest Gladys Walton vehicle. You are warned of this in an early subtitle which says: "Fate hovered at the foot of her bed wide-eyed and alert," and it is Fate that leads her onto a roof to dance to the tune of a $15 phonograph and later into the home of wealthy people who adopt her. It is a typical Walton production, with all the Walton touches, and the con- ventional ending. The little star shines in these roles and effective support is rendered by Charlotte Pierce, Edward Burns and others. Photographically it is an excellent piece of work and the di- rection is up to the usual Baggott stand- ard. A little shop girl dreams of having servants and many beautiful clothes. She is discovered dancing on a tar roof by a wealthy family and the daughter wishes to bring her in. Later she discovers burglars entering the home and following them frustrates their efforts to rob the safe. The wealthy family takes her to their country home, and while she is enjoying her new-found comforts, again saves the family a loss by calling the police when she discovers a plot to rob the home. The detective in the case falls in love with the little shop girl and marries her. WEDDING PUMPS (UNIVERSAL) Fred Hibbard directed this laughable two-reeler in which a canine carries off the acting honors. He is given able as- sistance by Jackie Morgan, a fine- looking little chap and one that shows wonderful possibilities if properly di- rected. Jackie and his dog assist in a shoe store, waiting on customers and after- wards deliver the day's sales. At a home where a wedding is in progress, the dog retrieves the groom's lost collar button and later intercepts a note he is passing to a former sweetheart. The bride gets the note and the wedding trip is off. The dog and the youngster finish the cake and good things and the next morning pay for their rich repast — in castor oil. H • «if ■ iu ii i ibJ Rothack^r-AUer Laboratories. Inc. Hollytfood, California It costs the exhibitor no more to enjoy the screen insurance given by Rothacker Prints than it does to show an ordinary print which may have cost less to make and buy but which represents no saving to the renter. Rothacker Prints are the result of years of scientific laboratory experiments directed to the one end of producing screen brilliancy to the full extent of the negative. Insist upon Rothacker Prints. Will Rogers in liThe Headless Horseman kin son). (Hod- The Laboratory with a conscience Founded 1910 by Watterson R. Rothacker 62 EXHIBITORS HERALD November 4, 1922 Comedy Starring Rogers Heads List of Subjects By Pathe for October 29 Fathe's program for Oct. 29 gives first position to Will Rogers in "The Ropin' Fool." Ten subjects are listed, includ- Eddie Cline to Direct Coogan in Circus Tale "Toby Tyler," famous story of circus life and a wee small lad, will be the next Jackie Coogan production. Arrange- ments were concluded between Irving M. Lesser, representing the Jackie Coogan Productions in New York City, and Harper and Brothers, representing the estate of the author of the well known volume. Work will start on the production im- mediately. Eddie Cline has been engaged to direct it. Will Rogers in "The Ropin' Fool" heads Pathe publication program for October 29. ing Pathe News Nos. 88 and 89, and Top- ics of the Day, No. 44. When "The Ropin' Fool" was shown at the Capitol theatre, New York, several months ago, New York newspaper re- viewers agreed that this two-reeler star- ring the famous stage comedian was admirable as exhausting every refinement of the art of making a looped rope be- have like a living thing. The Sun reviewer wrote: "The picture is fascinat- ing with its slow-motion studies of the lariat-throwing twists with which Rogers seems to make a rope all but eat out of his hand." "Speed," Pathe serial with Charles Hutchison, reaches its second episode, called "Nerve." Other subjects are: "The Bar Cross War" with Leo Maloney in the Range Rider series; the Hal Roach comedy called "The Golf Bug;" the Har- old Lloyd re-issue called "At the Old Stage Door;" "Henpecked Harry" in the Aesop's Film Fable, and Pathe Review No. 179. Principal Pictures Will Issue 2 Specials in Nov. Two specials will be published next month bv Sol and Irving Lesser and Michael Gore of Principal Pictures Cor- poration. They are "Chicago Sal," an Irving Cummings production with an all- star cast, and "The World's a Stage," an Elinor Glyn feature, starring Dorothy Phillips. This will be an epoch-making month in the history of the new organization. Wilson Comedies Ready Ben Wilson announces that "Love Taps," his second Monty Banks comedy, which series he is presenting for Fed- erated Film Exchanges is finished, like- wise his third Radio comedy, entitled "He's Bugs On Bugs," also issued by Federated. Making Film at Miami Helen Holmes returns to the screen in "One Million in Jewels," a melodramatic story of the secret service which J. P. McGowan is directing and playing a role in at Brush studios, Miami, for distribu- tion by American Releasing Corporation. Better Art in Pictures Is Announced Plan of Vitagraph President Albert E. Smith, president of Vita- graph, has obtained the rights to novels and plays from twelve distin- g u i s h e d au- thors and playwrights. It is the in- tention of Vita- graph, accord- ing to Mr. Smith, to make the series the most ambi- tiously bold stroke for bet- ter art in the history of mo- tion pictures. Each one of the twelve big specials will Albert E. Smith receive the greatest care in casting and production that high grade talent can give it. Following is the list of the big twelve: "The Ninety and Nine," by Ramsay Morris; "Master of Men," by Morgan Robertson; "A Ready Made Husband," by Rupert Hughes; "The Man Next Door," by Emerson Hough; "Hidden House,'' by Amclie Rives; "The Kidnapped Millionaires," by Frederick Upham Adams; "My Man," by Edith Ellis; "The Man From Brodney's," by George Barr Mc- Cutcheon; "A Shop Girl," by C N. and A. M. Williamson; "Steele of the Royal Mounted," by James Oliver Curwood; "The Tenderfoot," by Alfred Henry Lewis, and "Who's Who," by Richard Harding Davis. "This announcement marks the end of several months of strenuous effort," said Mr. Smith. "It is my conviction that the screen deserves, and demands, the best that is humanly possible to create. We have searched a vast field for the material contained in the twelve stories and plays we have just announced. Experts have been cm- ployed — men who know what the public wants. "Although no two of the series are similar, each will be found to contain the necessary elements of universal ap- peal, the story that has, with only the power of printed word, achieved fame for its author, should be and can be made, a powerful, irresistible box- oflirc attraction. "I am sure Vitagraph will have es- tablished the soundness of this reason- ing with the production of these twelve specials." Associated Exhibitors Reports Wide Interest In Johnson's New Film Martin Johnson's latest feature thriller, "The Head Hunters of the South Seas," has gotten off to a fine start, say officials Associated Exhibitors has published the Martin Johnson feature, "The Head Hunters of the South Seas." of Associated Exhibitors, which organ- ization is distributing the picture. Mr. Johnson's fame as a traveler, adventurer and explorer, the stories of his experience and discoveries in the South Seas, and the interest manifested in his previous adventure films have combined to cause a heavy booking demand for the present picture. Reviewers who have seen this offering have declared it the best he ever made. Martin Johnson deliberately sought out the most savage of cannibal tribes on their own ground, it is said. On their first visit to Malekula he and Mrs. John- son were captured and held captive by these fierce head hunters. Two years after their escape they paid a return call, curious to see what the savages would do when they saw themselves upon the screen. The result was a series of rev- elations which are pictured in a five pait feature. Popular Players Cast in "Beautiful and Damned" A large cast of popular screen players are included in the second of tlie seven Warner Brothers productions. "The Beautiful and Dam m e d," fea- turing Marie Prc- vost, and directed by William A. Seiter, from the novel of the same name written by F. Scott Fitzger- ald. Included in the cast headed by Miss Prevost are Kenneth Har- lan, Louise Fa- z e n d a, T u 1 1 y Marshall. Harry Meyers, Cleo Ridgcly, Emmett King, Kathleen Key, Clarence Burton Parker McCoimcll Charles McHugh. Marie Prevost Walter Long, George Kuwa and Following the com- pletion of the screen version of F. Scott Fitzgerald's novel, "The Beautiful and Damned," featuring Marie Prevost, S. L. and Jack Warner have begun prepara- tions for "Little Church Around the Corner," an original story written by Olga Printzlau based on the stage play of the same name by Marion Russell which E. Mason Hopper will direct, November 4, 1922 exhibitors Herald 63 Pictures & Players A summary of the activities of picture people — what they are do- ing and what they plan for the fu- ture in their relation to the theatre. Hope Hampton (First National) HOPE HAMPTON' has selected ' Law- ful Larceny" as her next First Na- tional attraction to follow "'The Light in the D a r k." "Lawful Larceny" is a Samuel Ship- man play. * * * Shirley Mason has com p 1 e t e d "Shirley of the Circus ' for Fox. This picture is described as the little star's most spectacular. * * * "The Leopard- ess" will be Alice Brady's next pic- ture for Para- mount. This story of the South Seas will be directed by Henry Kolker. Harry Sweet has returned to the Century com- edy company to appear in the Lee Moran picture, "The Boarder." * * * Dan Ashba of Kansas City has just published a fox trot. "Wan- da," which has been dedicated to Wanda Hawley, Paramount star. It will be used in "Nobody's Monev." the musical score for * * * D us tin Farnum has started pro- duction on "Three Who Paid" for Fox. Colin Camp- bell is directing. Bessie Love plays opposite the star. * * * Work has been started on the Elinor Glyn pro- duction, "The World's a Stage," by Principal Pic- tures Company. Dorothy Phillips is star of the feature, Dustin Farnum (Fox) Buster Keaton's latest comedy for First National publication, which was finished before his departure for New York, is called "The Balloonatic." Dallas, Tex. — The management of the Haskell theatre has been taken over by W. M. Crandstaff and Winifred Orr will be house manager. Plan Big Ad Drive Eight-page broadsides to induce the- atre-newspaper tieups, a special photo- play edition of the novel, a series of the picture which boasts a cast of such well-known players as Blanche Sweet, Lon Chaney, Elmo Lincoln, John Bowers, Barbara La Man-, Louise Fa- zenda and others. autographed photographs of the mem- bers of the cast, a syndicated story for dailies, twenty styles of oil paint- ings for lobby use and huge banners and the like are included in the com- prehensive plans of Metro and Saw- yer & Lubin for promoting "Quincy Adams Sawyer, ' the screen version of Charles Felton Pidgin's novel and play. Bert Ennis will handle the special exploitation on this special. In this layout are five scenes from 64 EXHIBITORS HERALD November 4, 1922 "Jane Eyre," the Hugo Ballin production handled by W. W. Hodkinson which is mentioned prominently by the National Board of Review in its list of pictures for Book Week. Thornby Picks Cast for E. D. Newman's Special Robert T. Thornby, who is directing the special "The Drivin' Fool," featuring Wally Van, has completed his cast for the picture, being produced by E. D. Newman, head of Regent Pictures Com- pany at Christie studios. Appearing with Wally Van are Patsy Ruth Miller, Alec Francis, Wilton Tay- lor and Ramsey Wallace. Patsy Ruth Miller is the only girl in the picture. Completes Hoxie Picture The third of the Sunset Productions to be completed is "Riders of the Law" offered to the state right market by Anthony J. Xydias and featuring Jack Hoxie. The University of Rochester Eastman School of Music Course In Organ Accompanying of Motion Pictures An Intensive Course for Experienced Organists. Studio Equipped for Screen- ing Pictures. Lessons on Wurlitzer Orchestral Organ with All Modern Instrument Equiv- alents. Practice Organs Available in School. Students Permitted to Witness Scoring of Pictures for Eastman Theatre. (DeszoD'Anlalffyl Org«niiu Teachers:', , ,, • /• haslman I John Hammond I Theatre For Circular and Information [Address The Secretary Eastman School of Music Rochester, New York Fox Offers Variety In Short Features Eight Different Brands Are Announced for Fall and Early Winter Eight different brands of short sub- jects are scheduled by Fox Film Corpo- ration for the fall and early winter sea- son. Heading the list is Lupino Lane, whose initial comedy is "The Reporter," to b_e followed by "The Pirate" and "My Hero." Fox states that Lane's triumph on the screen is certain to surpass his stage success, judging from reports. Cook Films Win Favor Another series of William Fox come- dies declared to be winning favor this season are the Clyde Cook pictures. "High and Dry" and "Lazy Bones" are the comedian's initial offerings. Al St. John has completed what are described as three of the greatest come- dies of his career. They are "The City Chap," "Out of Place" and "False Alarm." The William Fox Sunshine Comedies, which are published every two weeks, also present an unusual list of attrac- tions. The list to be issued from Oct. 1 until the first of the year includes: "Dandy Dan," "Step Lively Please," "The Haunted House," "The Ranch Romeo," "Cupid's Elephant," "The Fresh Heir" and "A Poor Fish." Animation Is Improved The new series of Mutt and Jeff com- edy cartoons, Bud Fisher's celebrated characters which are brought to life on the screen, are heralded as better than last year's series, owing to improve- ments made in creating of animated car- toons. The Mutt and Jeff cartoons scheduled for publication before January 1, include: "Red Hot," "Fallen Archers," "Cold Turkey," "The Wishing Duck," "Bumps and Thumps," and "Nearing the End." The first six of the Fox Educational Entertainments, William Fox' latest offer- ing to the progress of the motion pic- ture, have been issued and, according to the company, have received unprece- dented praise from the leading news- papers, the most prominent people in public life and from the biggest the;itre owners in the country. The itvt'al six are: "Alligator Hunting and Fanning," "Thrills and Spills," "Volcanoes of the World," "Water Sports," "A Story of Ice" and "Ancient Rome." They will i>e issued every week. Fox News, which is issued twice each week, has again announced an increase in the number of cameramen gathering news subjects in all parts of the world. One thousand and eight cameramen now are supplying Fox News with new ..ind feature subjects. "Pawned" Is Next Film For Select Distribution "Pawned," the J. Parker Read, Jr., production recently acquired for distribu- tion by Select Pictures Corporation, will be the next feature to arrive in Select branches. "One Week of Love," co- starring Elaine Hammcrstein and Con- way Tearle, made by Selznick Pictures Corporation, is also ready, but in all probability will not be issued until a week or two after "Pawned." Tom Moore and Edith Roberts are fea- tured in the "Pawned" cast, which is from a stor" by Frank L. Packard, which Irvin Willott directed. Mary Pickford's United Artists picture, "Little Lord Fauntleroy," is suggested by the National Board of Review for presenta- tion during Book Week. Autobiography of Star Being Published by 30 Prominent Newspapers One of the biggest publicity campaigns in behalf of a motion picture star has just been launched by Paramount in the interest of Pola Negri, who recently started work at Holly- wood on her first American - made picture, "Bella Donna," under the direction of George Fitz- maurice. The opening gun in this cam- paign is^ a series of ten special Sunday feature articles in the New York World and thirty other papers telling Miss Negri's life story and titled, "The Mirror of My Life." Before the Polish star's arrival in America, arrangements were made by Charles E. McCarthy, Para- mount publicity manager, with the New York World for the publication of the story, which is said to be one of the most absorbing human documents the paper has ever printed. The first of the series appeared Oc- tober 15, in the World and thirty other leading Sunday newspapers in the country. The feature articles are being heavily advertised on billboards and by the various newspapers. Pola Negri Better Films Committee Lauds "Timothy's Quest" In a letter to American Releasing Cor- poration The Better Films Committee of Atlanta places its unqualified endorse- ment upon Kate Douglas Wiggin's "Timothy's Quest." This committee comprises representa- tives of schools, parent-teacher associa- tions, newspapers, welfare boards and clubs of various kind. Title Fatty Karr Picture "Weight for Me" is the title of the first of the series of Fatty Karr two-reel comedies being distributed by Franklyn E. Backer of East Coast Productions. November 15 is publication date of the first film. Monte Blue in Rapf Film Monte Blue has arrived at Warner Rrothcrs Coast studio to play a promi- nent role in the Harry Rapf picture, "Brass". 7 ^ ^^Motion Something to Read Each week the HERALD pub- lishes numerous articles pertain- ing to censorship, blue laws and other reform menaces. Every ex- hibitor should keep a file of these stories for use when the occasion demands. PUBLIC RIGHTS LEAGUE Screen Message No. 79 "The progressive minister today is the minister who fights with, not against, such a powerful factor as the screen. People should not be forced into church through the closing of theatres." — Rev. Burris Jenkins, Linwood Boulevard Chris- tian church, Kansas City. REFORMER DEFEATING OWN AIMS Activities of Intolerants Winning Screen's Fight Against Oppression The professional reformer, though one of the most disgusting of all nuisances found in the social structure of the country, has served a purpose beneficial to hundreds of thousands of people, included in which are asso- ciates in the motion picture industry. The campaigning of the reformer has developed results contrary to his aims, and in that peculiar situation he has unintentionally served the great majority. It is necessary in clarifying' the fore- going to draw a parallel between war and the reform movement. War welds together factions which have been at variance for years past. The reformer's bally-ragging likewise has crystallized a powerful public sentiment against his further activities in wrecking the social structure of the country. One needs to review onlj' immediate conditions for proof of that assertion. Not so many months ago the industry was carrying on a single handed fight against the advocates of censorship and blue laws. But today — A Committee of Massachusetts Citi- zens Against Censorship has been organ- ized by prominent Bay State people with a hope of defeating- the oppressive meas- ure which goes before the voters at the November election. * * * Following are officers and members of. the committee: Brig. Gen. Charles H. Cole, Chairman, Bos- ton; Hon. Edward B. O'Brien, Vice-Chairman, Lynn : Hon. William HI Carter, Treas., Need- ham Heights : Mrs. Albert T. Leatherbee, Sec- retary. Boston; Brig. Gen. John H. Dunn. Bos- ton ; W. Irving Bullard. Boston ; Rev. William B. Geohagan. New Bedford ; Rev. Caleb E. Fisher, Lowell ; Col. Peter H. Corr, Taunton ; Captain Harold Winslow, New Bedford ; Major Carroll J. Swan, Boston : Major Charles R. Cabot, Boston ; Coi. Warren E. Sweetser, Quincy ; Capt. James A. Donovan, Lawrence; Major H. D. Cormerais, Newton ; Dr. Joseph Santosuosso, Boston ; Dr. Everett A. Bates, Springfield ; Dr. Edwin Howard Brigham, Brookline ; Dr. Timothy J. Reardon, Boston ; Mrs. Randolph Frothingham, Boston : Mrs. Ar- thur W. Marsh, Worcester; Mrs. William A. Robinson, Jr., New Bedford ; Miss Sybil H. Holmes. Boston ; Mrs. Walter Hartstone, Brook- line ; Mrs. Grace F. Cole, Boston ; Henry Fletcher, Boston ; R. W. McNeil. Boston ; James C. Fair. Natick ; Hon. Richard E. War- ner. Taunton : E. Eben Grimes. Lawrence ; Hon. Charles S. Baxter, Boston ; Bernard M. Wolf, Boston ; Simon Vorenberg, Boston ; Capt. Wal- ter M. Pratt. Boston ; Hon. Charles S. Ashley, New Bedford ; Joseph Nolan, Watertown ; Ab- bott F. Lawrence, Taunton ; John A. Brackett Lawrence; George E. Curran, Boston; Mark M Duff, New- Bedford ; Richard H. Suggat, Law- rence; Hugh H. Hickey, Lynn; John G. O'Brien Wollaston; John Collins, Pittsfield ; John Mc Innis, Manchester; Capt. Joseph A. Malloy Lowell ; Dr. J. E. Reddin, Springfield ; Thomas J. Lynch, Holyoke ; Thomas L. Lawler, Green- field; Henry J. Ryan, Newton; Col. Willis W Stover. Maiden ; Dr. Eugene McCarthy, Mai den; Mrs. Frederick D. Lawley, Braintree; Capt. Nathaniel C. Nash, Boston ; Clement A. Norton Boston ; Frederick T. Doyle, Boston ; Capt. Wil liam J. Blake, Boston ; Charles F. Campbell Worcester ; Henry Abrahams, Boston ; Frank J Lawler, Greenfield ; Capt. John \V. Reth, Bos ton ; Henry H. Crapo. New Bedford ; Hon. Hum phrey O'Sullivan. Lowell ; Rev. Roland D. Saw yer, Ware; Capt. John J. Walsh, Lowell; Col George B. Stebbins, Roslindale ; Capt. John W, Keveney, Boston ; H. M. Leland, Brookline Capt. Timothy J. Reardon, Maiden ; William H Doyle, Maiden ; Miss Mary A. Sullivan, Boston ; Leo A. Spillane, Boston ; Mrs. William H. Doyle, Maiden ; William H. Irish, Boston. * * * Intolerance has brought these people under one banner to fight a common cause — the cause of freedom. The Massachusetts committee is one concrete illustration that an anti-censor- ship feeling is sweeping the country. It has been slow in coming but the persis- tent haranguing of the reformer has cre- ated a formidable force in opposition to his own aims. Another illustration is found, in the work of Mrs. Harriet Hawley^Locher, director of the Public Service and Educa- tional Department of Crandall Theatres, Washington, D. C. At a recent recep- tion tendered by the department to Mrs. Woodallen Chapman, chairman of the motion picture division of the General Federation of Women's Clubs and a member of Will H. Hays' committee of twenty, the following prominent women were present: * * * Mrs. Locher ; Mrs. Chapman ; Mrs. Louis M. Geldert. national president. League of American Pen Woman ; Mrs. John W. Frizzell, president, District of Columbia Federated Women's Clubs; Miss M. Lillian Williamson, chairman, Motion Pictures for Anthony League; Miss Eliza Pope Van Dyne, national executive secretary, L. A. P. W.J Miss Helen M. Stout, director, D. C. Chil- dren of the American Revolution; Miss Elizabeth Fisher, director of municipal playgrounds ; Mrs. Victoria W. Stevenson, chairman, Motion Pic- tures for the D. C. S. W. C. ; Miss Florence L. Chambers, municipal playgrounds ; Miss Ruth Colman ; Miss Mildred Crandall ; Miss Nina M. White; Miss Olga Crandall; Mrs. Harry At- wood Colman, first vice president, League of American Pen Women ; Mrs. Lyman D. Sworm- stedt, president. Women's City Club; Miss Ag- nes Regan, National Council of Catholic Women; Mrs. Ellen Spencer Mussey, honorary dean, Washington College of Law ; Mrs. Herbert E. Day, president, Y. W. C. A.; Mrs. Harvey W. Wiley ; Mrs. Virginia White Speel, president, Women's National Press Association ; Mrs. Anna E. Hendley, president, Anthony League; Mrs. Theodore Tiller, president, District of Columbia Branch, League of American Pen Women ; Mrs. Walter C. Johns, president, Campfire Girls; Mrs. Nanette B. Paul; Mrs. Ella S. Knight; Dr. Loy McAfee: Mrs. Forrestine Hooker, author of "Long Dim Trail" : Mrs. Helen R. Bamberger, Mrs. Blanche H. Ray, editor, Children's Amer- ican Revolution Magazine ; Miss Vera Lawrence, captain. Girl Scouts ; Mrs. Fljrence Willard Day: Mrs. Ida M. Peter; Mrs. Edith M. Tincher, president, Petworth Women's Club ; Mrs. Sarah E. Deeds; Mrs. Theo. Cunningham; Miss Marie Clotilde Redfern"; Miss Elizabeth L. Dean, di- rector, public service, American National Bank; Judge Kathryn Sellers, juvenile court; Mrs. Amos A. Fries, National Board Girl Scouts; Mrs. L. P. Shidy; Mrs. Mary E. Glennon; Mrs. F. L. Ransom ; Mrs. Marie Moore Forrest, di- rector. National Community Service ; Mrs. Clay- ton Emig, national director, C. A. R. ; Mrs. John C. Kondrup ; Mrs. Alice L. Goodacre ; Miss Mabel R. Cook; Mrs. Chas. P. Keyser, presi- dent, Sunshine Club ; Miss Elizabeth Mahon, supervisor of playgrounds, Alexandria, Va. ; Mrs. Dorothy DeMuth Watson; Mrs. Walter Cham- ber Johns; Mrs. Clifford Ireland; Mrs. Hal Smith : Miss Mary Meek Atkinson ; Miss Mabel Dill; Mrs. Mary Wright- Johnson ; Mrs. Thos. W. Calver; Mrs. Marian Butler; Miss Mildred Brown ; Mrs. Creete P. Hutchinson ; Mrs. Sally V. H. Gates; Mrs. L. T. Jones; Mrs. Luther E. Gregory; Mrs. Isaac Pearson; Miss Bertha F. Wolfe; Mrs. William H. Moses; Mrs. Frank Odenheimer ; Mrs. Grace Woodburn ; Mrs. Mor- ris J. Hole; Mrs. Alfred Clarke Hawley ; Mr. Rich, city manager, Alexandria, Va., and Ad- miral and Mrs. Luther J. Gregory. * * * To use the phrase, "do you remember way back when" it would have been im- possible for a theatre or theatre owners to assemble such a gathering of no- tables? The industry is winning its cause for freedom. This does not mean, however, that members of the industry must be- come lax in their efforts. The tide has turned against the meddlesome reformer. 66 EXHIBITORS HERALD November 4, 1922 LETTERS From Readers A forum at which the exhibitor is invited to express his opinion on matters of current interest. Brevity adds forcefulness to any statement Unsigned letters will not be printed. Personal Appearances CINCINNATI, O.— To the Editor: In your issue of the seventh instant you have an editorial on "Personal Appear- ances" and I would like to tell you that I agree with you — taking these appear- ances generally. But I must give a most encouraging word of praise for one per- sonal appearance which has come to my immediate notice. I have reference to the personal appearance of Miss Louise Lovely, who with her company in this theatre this week is making the most profound impression on our motion pic- ture public ever known in the history of the industry here. Miss Lovely is a most cultured young woman of delightful per- sonality and a high degree of mentality. She has been, I understand, on this tour for the past eight months and has played at the leading picture houses throughout the West and Canada. She is a most accomplished stage artist and by her performance here is eligible to hold a starring position in any stage production of the great metropolis. The newspapers here were unanimous in their praises of her art and one and all devoted much space to telling our public of her talents. She has made a lasting impression at many civic functions given in her honor and has addressed meetings at all the leading clubs. She is a really brilliant speaker and talked with won- derful intelligence on the leading sub- jects of the day. Her defense of the industry as a whole has done a great deal to further our interests here. She also has made several clever speeches on "Better Pictures" which have met with public approval. If our big picture producers would send along more of the intelligent stars of the Louise Lovely type, it would be of last- ing benefit to us. Thanking you for your interest in the subject. — Jerome M. Jack- son, manager, The Lyric, Cincinnati, O. Weather Scores Knockout PITTSBURGH, PA. — To the Editor: Paramount Week, September 4-9 hit a streak of the hottest kind of weather and they just stayed home. Couldn't blame 'em either with the old thermometer hittin' the high spots. Not the fault of the picture booked: "Her Own Money," "One Glorious Day," "Enchantment," "Get-Rich-Quick Wallingford," "The Sheik" (repeat third day) and "Don't Tell Everything." Business was uni- formly poor except the repeat of "The Sheik" which drew biggest house of the week except Saturday. Was advised by many not to repeat "The Sheik." On "Get-Rick-Quick- Wallingford," the night before, first run in this section, we hardly drew the film bill, let alone expenses, and the next night, similar weather condi- tions, a pretty good house on the third showing of "The Sheik." All dope fails in hot weather — also cold or otherwise. Despite the heat outside, the theatre was cool as we have seven fans, 10 open windows, and 5 open double doors, giving plenty of ventilation. Not the fault of the pictures, which were good as a rule, Jackie Coogan in a touching scene from "Oliver Twist," the First National attraction. and not the fault of the theatre. They jes' didn't come. — Henry W. Gauding, Lin- coln theatre, Pittsburgh, Pa. FILM LAUGHS FROM TOPICS THE S ELECTED BY TIMELY FILMS INC. Brown — What is the first thing to do when you're learning to run an auto? Black — Say your prayers. — Portland, Me., Express. * * * May — Is Stockton a careful driver? Ray — Very. He even watches the cor- ners when he has the right of way. — "Topics of the Day" Films. * * * She (coyly) — Can you drive a car with one hand? He (knowingly) — No, but I can stop. — Cincinnati Enquirer. * * * Mrs. J. Walker — I see you are driving the new car yourself. Mrs. K. Driver — Yes, my husband has been so busy he hasn't learned to change gears yet. Mrs. J. Walker — He hasn't? Mrs. K. Driver — No, he can't change the gears, so I have to shift for myself. — "Topics of the Day" Films. * * * Motorist — Yes, it took me about six weeks' hard work to learn to drive my machine. Pedestrian — And what have you for your pains? Motorist — Liniment. —Pacific Weekly. * * * "He's a new driver." "What makes you think so?" "He hasn't got over arguiiifsftvvith the traffic cop yet." — Ohio Motorist. * * * Two gay country sports were uncer- tainly fliwering their way home from the county scat. Joshua — Si, I wantcha to be vera careful. Firs' thing y' know you'll have us in the ditch. Silas — Me? Why, I thought you was drivin'. — "Top- ics of the Day" F'ilms. * * * Ethel — Why do you always refuse to go motoring with Tom? Clara — He drives too carefully.— Neiv York Sun. PURELY Personal Interesting news about exhibitors and people with whom they come into direct contact. Readers are in-, vited to contribute items for publi- cation in this column. Address them to "Purely Personal." Joseph Erber, former owner of the Er- ber theatre, East St. Louis, 111., has moved to New York where he will be permanently located. His future connec- tions have not yet been announced. * Howe Brothers report increasing busi- ness at the Cater theatre, Marceline, Mo., and are now playing every night in the week. C. C. Jones, who formerly owned the American theatre, Johnston City, III., plans to open a new theatre at Cambria, 111., some time in November. * George Fischer has returned to Mil- waukee, Wis., where he has assumed management of the new Milwaukee thea- tre. Mr. Fischer has been managing the Woodlawn at Chicago. * W. R. Champion has renewed his leas on the Opera House at Galena, 111., fo another year. * Louis Cohen, former manager of the Bridge theatre owned by H. A. Ham- burg, has assumed management of the Majestic theatre, St. Louis, Mo., whic' changed owners recently. * William Smith of Tulsa, Okla., owne of the Empress theatre, has acquired long lease on a building at Sapulpa, whic he will rebuild into a first-class motio picture theatre. * F. E. Cornwall, owner of the De Monte theatre, St. Louis, Mo., has opene his new playhouse at Moline, 111. Amon those who attended the opening cere monies were Senator Reed and " Kiel of St. Louis. * Robert Leonard of the Strand theatre has taken over the Alamo at Kansas City, Mo., which he will reopen in a few days. * Herschel Stuart, former general man- ager for Southern Enterprises, has as- sumed management of the Missouri the- atre, St. Louis. "Bond Boy" Called Best Barthelmess Production "The best of the Barthelmess pictures so far," reads a special report by the Na- tional Board of Review of Motion Pic- tures on Richard Barthelmess in "The Bond Boy," a First National attraction. Continuing, the report says: "Similar in character to 'Tol'ablc David,' but with a story that involves more dramatic elements. Excellent char- acterizations by Bathelmess and Mary Alden, and the director has genuine cinematographic skill." The report lists the entertainment value of "The Bond Boy" as "very good"; the artistic value as "strong"; the acting as "excellent"; photc igraphy "excellent" ; tec li n i c a 1 handling "excellent," and moral effect as "good." November 4, 1922 EXHIBITORS HERALD 67 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1922 You are especially invited to contribute regularly to this department. It is a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture did for the other fellow, thereby getting the only possible guide to box office values. Address "What The Picture Did For Me." EXHIBITORS HERALD. 417 S. Dearborn St.. Chicago. American Releasing Sisters, with a special cast. — Fair pic- ture and drew fair. Advertised to admit free all Happy Wives who could swear to same, and all divorcees who could prove it, and attracted some attention. — Ross D. Rogers, Mission theatre, Ama- rillo, Tex. — General patronage. Jungle Adventures, with a special cast. — Advertising and ballyhoo put this over but did not please anyone but the high- brows. Picture drags. — J. H. Cooper, Amuzu theatre, Scottville, Mich. — Small town patronage. Cardigan, with a special cast. — This is mediocre, not a special. You can not boost your prices and get by with this. — P. S. Nielsen, Rex theatre, La Moure, N. D. — Small town patronage. Associated Exhibitors Grandma's Boy, with Harold Lloyd. — This comedy wonder picture of the age broke all our house records except one — that being the number of children shown to the first day, and it doesn't count for much. We showed this feature three days on a guarantee and percentage over a certain amount, which resulted in us paying far more than we had ever dug up before. If your patrons do not laugh at this production, you had better put in a hurry-up call for the dead wagon and have them taken to the morgue. — Wm. H. Creal, Suburban theatre, Omaha, Neb. — Xeighborhood patronage. Grandma's Boy, with Harold Lloyd. — Best drawing card in several weeks. Played to good houses for a week's run. — David Harding, Liberty theatre, Kansas City, Mo. — Transient patronage. Grandma's Boy, with Harold Lloyd. — We played to 40 percent of the popula- tion of this town of 12,000. A thousand more people saw this picture than have ever seen any picture in our theatre. It is a wonderful comedy. Unlimited pos- sibilities at the box-office. — Guy D. Ha- selton. Rialto theatre, Missoula, Mont. — Neighborhood patronage. Grandma's Boy, with Harold Lloyd. — Just what they want. Sure did draw. Everyone liked it fine. — Harry Van Xoy, Riviera theatre, Anderson, Ind. — Neigh- borhood patronage. The Devil, with George Arliss. — Very, very good. Suitable for any audience. — Adam Horning. Opera House, Victor. Mont. — Neighborhood patronage. Grandma's Boy, with Harold Lloyd. — Swell picture and did a wonderful busi- ness. No live exhibitor should allow this subject to go unplayed. The rental may be high, but boost and they'll come and bring their friends. It's one of the best of the season. — H. E. Swan, Empress theatre, Kearney, Neb. — Neighborhood patronage. Woman Wake Up, with Florence Vi- dor. — Better than the title proclaims. Louis Calhoun shares honors with the star. The little touches of humor make this picture one that every audience will welcome. Many praised the picture as they went out. — Adam Horning, Victor Opera House, Victor, Mont. — Neighbor- hood patronage. The Sin of Martha Queed, with a spe- cial cast. — Very, very good. One all par- ents should see. — A. C. Betts, Powers theatre, Red Creek, N. Y. — Small town patronage. When the Devil Drives, with Leah Baird. — Better than it sounds. Everyone seemed satisfied and many said so. — Adam Horning, Opera House, Victor, Mont. — Neighborhood patronage. What Women Will Do, with Anna Q. Nilsson. — A more interesting crook story than the average. A splendid horse race and a most lovable old lady who received more information through kindness than a detective. Very good. — Adam Horn- ing, Opera House, Victor, Mont. — Neigh- borhood patronage. The Devil, with George Arliss.— Very good. Book all George Arliss pictures if you can. you can't go wrong. — Sgt. E. E. Cattinline, 1st Group theatre, Selfridge Field, Mich.— General patron- age. F. B. O. The Snowshoe Trail, with Jane Novak. — Good. Sold at a price that is right, and Held s Ten | Moneymaking Attractions 1 The following pictures made 1 p money for me: p 1. Behold My Wife 2. The Inside of the Cup p 3. Wet Gold 4. Something to Think About- _J 5. O'Malley of the Mounted H 6. The City of Silent Men 7. The Gilded Lily p 8. Flower of the North N Wise Fool | 10. Where Is My Wandering | p Boy Tonight? p Most all of these pictures are p p rather old, but if you have not p p played them you had better do so. W p Every one of them will make p p money for you if you will get be- p = '-'■•0c ad- November 4. 1922 EXHIBITORS HERALD 77 mission. Played Pathe's 500-foot. A Day in Spain as prologue. — H. A. McClure. Strand theatre, Emporia, Kan. Over the Border, with Betty Compson and Tom Moore. — A picture with beacoup snow and one that pleases my audience. Received many favorable comments on this one. — Russell Arentrout, K. P. the- atre, Pittsfield, 111. — Small town patron- age. The Inside of The Cup. with a spe- cial cast. — One of the best I ever ran. Xo mistake in running this kind. — Unique theatre. Bricelyn. Minn. — Xeighborhood patronage. Pathe Nanook of the North, with a special cast. — The hardest blew our box office ever received. A wonderful picture for those who like a six reel educational scenic. Would have made a good two reeler. Look out for this one. — R. \ . Erk, Big Ben theatre, Ilion, X. Y. — General patronage. NANOOK OF THE NORTH, with a special cast. — Used this two days in our small town as a bene- fit. Enlisted the schools and churches and broke all house rec- ords. All pronounced it the finest picture, both entertainment and educational value, ever shown. The exhibitor must know what this is, believe in it, and go after it, and his town will thank him. Having shown this picture will raise the grade of any theatre. — R. G. Jor- dan, Hinsdale theatre, Hinsdale, 111. Half a Chan-ce, with Mahlon Hamil- ton.— A fine Saturday night show. Pleased all. Fine acting. Good story. — O. R. Boettner. Auditorium theatre. Madison. Xeh. — Xeighborhod patronage. Nanook of the North, with a special . cast. — Exceptionally good educational picture. Different from anything ever run in my house. — J. A. Holmes. Arcade theatre, Holtville, Cal. — Xeighborhood patronage. The Killer, with a special cast. — Patrons complimented this one. A good clean Western. Pleased everyone. Drew good. — O. R. Boettner. Auditorium the- atre, Madison, Xeb. — Xeighborhood pat- ronage. Realart A Virginia Courtship, with May Mc- Avoy. — A very pleasing little story that is clean in every respect. — W. E. Elkin. Temple theatre. Aberdeen, Miss. — Neighborhood patronage. The House That Jazz Built, with Wanda Hawle'y. — A good program pic- ture. Pleased very much. Xot as good as The Outside Woman. — E. D. Luna. Cozy theatre. Lincoln. Ark. — Xeighbor- hood patronage. A Virginia Courtship, with May Mc- Avoy. — Very ordinary but will get by with good comedy. Don't promise your patrons much. Then they won't be dis- appointed.— W. Cruickshank. Classic theatre. Mitchell, Ont., Can. — Xeighbor- hood patronage. Through a Glass Window, with May McAvoy. — A very good program picture which satisfied. — Horn & Morgan, Star theatre. Hay Springs, Xeb. — Small town patronage. Midnight, with Constance Binney. — A very pleasing little picture indeed. Miss Binney well liked here. — W. E. Elkin. Three scenes from Buster Keaton's forthcoming comedy, "Day Dreams," presented by Joseph M. Schenck as a First National attraction. Temple theatre. Aberdeen, Miss. — Xeighborhood patronage. The Little Clown, with Mary Miles Minter. — Good. Pleased good crowd. — E. D. Luna. Cozy theatre, Lincoln. Ark. — Xeighborhood patronage. Sel eiznicK Evidence, with Elaine Hammerstein. — Rain all evening, but she draws regard- less of weather. Audience well pleased. — Edw. W. Werner. Windsor theatre. Canton, O. — Xeighborhood patronage. Why Announce Your Marriage, with Elaine Hammerstein. — This sure hit them for a "gool" around here. They cer- tainly liked it. A real up-to-date picture. — Reis & Miller. Lakeview theatre. Lake- view, la. — Xeighborhood patronage. Reported Missing, with Owen Moore. — A-l. Pleased 100 per cent. Poor business but not the fault of the picture. Rental too high. — Bert S. Lowell, Rex theatre. Tripoli, Wis. — Xeighborhood patronage Reckless Youth, with Elaine Hammer- stein.— Miss Hammerstein the "star with- out a failure" to her credit. As she goes her pictures get better. She always draws well. too. This offering is extremely good. — W. E. Elkin, Temple theatre. Aberdeen. Miss. — Xeighborhood patron- age. Clay Dollars, \sith Eugene O'Brien. — Patrons well satisfied with this one. Good clean comedy-drama. Drew fair. — Marion Grimms. Grimms theatre, Lafayette, 111. — Xeighborhood patronage. The Girl from Nowhere, with Elaine Hammerstein. — Just a fair program pic- ture. Some said it was pretty good, but hard to follow. Did not see it. — J. W. Boatwright, Radio theatre. Ozark, Mo. — Xeighborhood patronage. Under Oath, with Elaine Hammerstein — A good picture. Everybody liked it. — Thomas Fox. Star theatre. Bradford, 111. — Xeighborhood patronage. Love's Masquerade, with Conway Tearlc. — A splendid picture that pleased William Duncan and Edith Johnson in Vitagraph's "When Danger Smiles.** all. Tearle is well liked here when given society plays. — W. E. Elkin, Temple the- atre. Aberdeen, Miss. — Xeighborhood patronage. Reported Missing, with Owen Moore. — Very good and sold at a price that will let the exhibitor make some money. Se- lect my best bet. — Harry L. Threde. Scenic theatre, Holstein, la. — Xeighbor- hood patronage. The Road of Ambition, with Conway Tearle. — A very good picture with a beau- tiful ending. Pleased everybody, as did The Fighter.— E. D. Luna, Cozy theatre. Lincoln. Ark. — Xeighborhood patronage. John Smith, with Eugene O'Brien.— Very well liked here as Eugene is a fav- orite with young and old. — Bert S. Lowell, Rex theatre, Tripoli, Wis. — Xeighborhood patronage. The Greatest Love, with Vera Gordon. — Long drawn out story. Slow starting. Good moral. A fine story for a church town. Acting of Vera Gordon fine. Ends well. The kind we want. All in all very good. — J. W. Boatwright. Radio theatre, Ozark. Mo. — Xeighborhood patronage. A Man's Home, with Harry Morey. — Ran A Man's Home two days. Could have held it three. Raised the admission. Photography and acting first class. Many compliments on this picture. Do not be afraid to book it and go the limit on advertising. It will please 100 per cent. — D. E. Davis, Star theatre, Milford, Mich. — Small town patronage. Why Announce Your Marriage, with Elaine Hammerstein. — This is one of her best pictures. Whoever called her "the star without a failure" is right. I have never seen her in a bad picture yet. and I have played them all. — C. H. Simpson. Princess theatre. Millen, Ga. — General patronage. Is Life Worth Living, with Eugene O'Brien. — Fair program picture. Small crowd. — J. W. Boatwright. Radio theatre. Ozark. Mo. — Xeighborhood patronage. The Way of a Maid, with Elaine Ham- merstein.— Elaine Hammerstein in my opinion still has some rough edges to be taken off as an actress. Picture amusing but just a program picture. — E. H Brient. Illinois theatre. Centralia, 111. — General patronage. Reported Missing, with Owen Moore. — Good comedy but sold too high. Pleased here and gave satisfaction, but not a special to raise admissions on. — M. D. Foster. Gem theatre, Williams- burg. Kan. — General patronage. Under Oath, with Elaine Hammerstein. A good story, well directed and acted. Drew just about the same business that this star always does. Pleased, but not as well as Why Announce Your Mar- riage?— E. L Franck. Oasis theatre, Ajo. Ariz. — Xeighborhood patronage. The Man of Stone, with Conway Tearle. — Fair program picture. Story 78 EXHIBITORS HERALD November 4, 1922 somewhat disconnected. Good desert scenes. Print good. Photography also good. — J. M. Garner, DeLuxe theatre, Spearville, Kan. — Neighborhood patron- age. Reported Missing, with Owen Moore. — This is a very good show, and will please. Do not expect a deep plot, as it is not there. My audience was laughing most of the time. The colored man is good. A ■ good comedy. — W. T. Biggs, Unique theatre, Anita, la. — Small town patronage. Scandal, with Constance Talmadge. — Fair picture. Pleased about 65 per cent. — Joe Restivo, Liberty theatre, Free- manspur, 111. — Small town patronage. Under Oath, with Elaine Hammerstein. Very good. Never had a poor picture by this star. — Wm. E. & E. A. Keene, Oxford & Criterion theatres, Oxford, O. — College town patronage. Why Announce Your Marriage, with Elaine Hammerstein. — Spicy enough to make them talk about; nothing to offend the most critical. This star is a good drawing card for me and I have never seen her in a bum picture. — E. H. Elliott, Palace theatre, Lynn, Ind. — Small town patronage. Evidence, with Elaine Hammerstein. — Average attendance. Good program pic- ture. A little slow at first, but has a good kick in last reel. — E. S. French & Son, Memorial Hall, Pine River, Minn. — Small town patronage. Reported Missing, with Owen Moore. — Fast, snappy and clever. Show this. — S. H. Borisky, American theatre, Chatta- nooga, Tenn. — Neighborhood patronage. Reported. Missing, with Owen Moore. Here is one that will please all your patrons. Full of action and plenty of comedy to make good entertainment. — J. W. Crouch, Elite theatre, St. Paul, Neb. — Neighborhood patronage. Evidence, with Elaine Hammerstein. — • Fine. This is the kind of picture my patrons like. All well pleased; did good business. Book it. — A. S. Carlos, Bijou theatre, Jeanerette, La. — Neighborhood patronage. John Smith, with Eugene O'Brien. — ■ Quite different from the rest of his pic- tures. Patrons liked this one very well. More good business. — A. S. Carlos, Bijou theatre, Jeanerette, La. — Neighborhood patronage. John Smith, with Eugene O'Brien. — A very fine picture. I gave this to the church for their first picture to be used as part of their Sunday Screen services and it was accepted as fine by the most critical of audiences. — Chas. Lee Hyde. Grand theatre, Pierre, S. Dak. — Small town patronage. United Artists A Tailor Made Man, with Charles Ray. — Folks, here is a knockout from any angle you look at it. A fine story. Plenty of action. Photography the best. Many comments, all good. Business good for two days. — J. E. Hughes, Rialto theatre, Alliance, Neb. — General patronage. Way Down East, a D. W. Griffith pro- duction.— A simply splendid picture in which Lillian Gish shows her power as a real artist and shares honors with Bar- t helmcss. Every community should have the opportunity of seeing this wonderful production. — Adam Horning, Opera House, Victor, Mont. — Neighborhood patronage. Way Down East, a D. W. Griffith pro- duction.— Went over fine. Patrons all pleased. Played two (lays to nice busi- GASTON GLASS and HELENE CHADWICK are shown here in a scene from the Goldwyn production, "Gimme," which was directed by Ru- pert Hughes. ness.— Mrs. Machek, Liberty theatre, De Pue, 111. — Neighborhood patronage. The Three Musketeers, with Douglas Fairbanks. — Every Sunday in September I used one of the big specials and at the end of the month I did not balance in the red. The Three Musketeers is a won- derful picture and everyone was well pleased. — Lake theatre. Baker. Mont. — General patronage. The Three Musketeers, with Douglas Fairbanks. — Some liked it and some did not. Costume plays are not very well liked here. — Adam Horning, Opera House. Victor, Mont. — Neighborhood pat- ronage. Way Down East, a D. W. Griffith pro- duction.— I closed down six days previous to showing and devoted my time to ad- vertising. Also wrote my patrons to save their money until Sunday when Way Dowrc East would be here. Each day I was well paid. — Lake theatre, Baker, Mont. — General patronage. Little Lord Fauntleroy, with Mary Pickford. — Very good. Just like the book. Well liked by women and chil- dren.— Adam Horning, Opera House, Victor, Mont. — Neighborhood patronage. Little Lord Fauntleroy, with Mary Pickford. — A few people don't like Mary, but I have always made money with Mary and her pictures get the crowd. — Lake theatre, Baker, Mont. — General pat- ronage. Universal Don't Shoot, with Herbert Rawlinson. — Fine. I hope the balance of the win- ning nine arc as good. Star good in this one and is well liked here. Miss Murphy also good in this. Give her a chance and keep her coming. — J. W. Andrcscn, Rialto theatre, Cozad, Neb. — Neighbor- hood patronage. The Trouper, with Gladys Walton. — A pretty good comedy drama and one that got considerable favorable comment. — Ben L. Morris, Elk Grand theatre, Bel- laire, O. — General patronage. The Trouper, with Gladys Walton. — — Don't see why they knock this one. We all liked it. Shows she can do some- thing besides a flapper. — R. Ross Riley, Wigwam theatre, Oberlin, Kan. Afraid to Fight, with Frank Mayo.— Went over great. Played as a benefit for American Legion at admission price of ten and twenty cents. — R. A. Warren, Palace theatre. Chillicothe, 111. — Neigh- borhood patronage. Paid Back, with Gladys Brockwell. — Good program picture,. — J. W. Andresen, Rialto theatre, Cozad, Neb. — Neighbor- hood patronage. The Trouper, with Gladys Walton. — I haven't had a kick out of a Walton pic- ture since Pink Tights. She's losing out here. Glad I only had it one night. — F. E. Sabin, Majestic theatre, Eureka, Mont. — Small town patronage. The Storm, with a special cast. — Will repeat on this one. Don't be afraid to book this one. It will stand all the advertising you can give it. Played four days to capacity. — J. J. Collins, Peck's theatre, LaSalle, 111. — Transient patron- age. The Loaded Door, with Hoot Gibson. — Picture has interest and suspense. A very satisfactory outdoor picture, with quite a little comedy. If you are not showing this star's productions you are making a mistake if your patrons like Westerns. — Wm. H. Creal, Suburban theatre, Omaha, Neb. — Neighborhood patronage. The Storm, with a special cast. — Brother Exhibitor! Here's a feature that brought me the biggest business I have had for many a moon. I raised my prices from twenty-five to thirty-five cents and I had to hang out the S. R. O. sign, which I had not used since the war. It pleased 95 per cent of the public and they said so. The rental was reasonable. Large flashy heralds at $2.25 per thou- sand, ask for samples, they are business getters. — B. P. McCormick, Liberty the- atre, Florence, Colo. — Small town patron- age. The Storm, with a special cast. — Pa- trons enjoyed this picture very much. Played two days to nice business, capac- ity.— W. O. Stevens, Apollo theatre, Princeton, 111. — Neighborhood patronage. A Delicious Little Devil, with Mae Murray. — Good acting, but did not take very well here. — J. D. Huston, Ragan Photo Compam- Ragan, Neb. — Neigh- borhood patronage. A Parisian Scandal, with Marie Pre- vost. — Star appears in bathing costume in this one. There's a duel scene that's funny and a fight that's tame. Big Paris gambling palace in action and realistic storm scenes. Star in a "bunch" of fine clothes. The picture is a good repre- sentative of the "average" group. — Dan Conncrs, Pipers Opera House, Virginia City, Ncv. The Fox, with Harry Carey. — One of Carey's best. — J. D. Huston, Ragan Photo Company, Ragan, Neb. — Neigh- borhood patronage. Dr. Jim, with Frank Mayo. — Just a dandy good special at program prices. I played it two weeks ago and they've been talking ever since. Good business to two days. — W. Cruickshank, Classic theatre, Mitchell, Out., Can. — Neighborhood pat- ronage. The Bear Cat, with Hoot Gibson.— November 4, 1922 EXHIBITORS HERALD 79 Hoot is a comer. Gets better every pic- ture. Clean snappy Westerns with lots of pep. Keep up the good work, Hoot. You are running a close second to Char- lie Jones and Tom Mix. — Henry Im- ming, Star theatre, Newton, 111. — Small town patronage. Red Courage, with Hoot Gibson. — Was good picture. Drew well and every- body liked star. — J. D. Huston, Ragan Photo Company, Ragan, Neb. — Neigh- borhood patronage. The Scrapper, with Herbert Rawlinson. — Good picture. Fair drawing power. Star not liked here. Believe that where star is established it will go big. — Nor- man W. Kemp, Gem theatre, Hobart, Ind. — Neighborhood patronage. Foolish Wives, with Eric Yon Stro- heim. — The most elaborate picture we have ever shown, but just about the poor- est. Good business first night, nothing the second. Good for one day only in small towns. Title will draw well. — W. E. Elkin. Temple theatre, Aberdeen, Miss. — Neighborhood patronage. Out of the Silent North, with Frank Mayo. — Very well liked. Mayo always gets a good house. — F. E. Sabin. Majestic theatre, Eureka, Mont. — Small town pat- ronage. Headin' West, with Hoot Gibson. — Hoot always good. Had a good crowd and of course Hoot did his part. They are still talking about him. They say that he always puts on a good show. Personally thought it the best one of his pictures yet, and that is saying a whole lot. — J. W. Boatwright, Radio theatre. Ozark. Mo. — Neighborhood patronage. Headin' West, with Hoot Gibson. — Best to date of Hoot's. Fine Western picture. Boost it. This kind of picture brings patrons back to see him again. — W. J. Shoup, Community theatre. Mound Valley, Kan. — Neighborhood patronage. The Man Who Married His Own Wife, with Frank Mayo.— Good clean picture. 'Did a nice business. Ran serial, Hurri- cane Hutch, and Lloyd reissue comedy with same. — Henry Imming, Star theatre, Newton, 111. — Small town patronage. The Trap, with Lon Chaney. — A pretty fair production, but not the kind of a picture my crowd likes to see. Best crowd for 1922 at 10 and 25 cents. — G. F. Rediske, Star theatre, Ryegate, Mont. — Small town patronage. Tracked to Earth, with Frank Mayo. — A dandy picture. Keeps them guessing all the time. A good story and lots of comments. Fair crowd. Mayo always pleases here. — J. W. Boatwright, Radio theatre, Ozark, Mo. — Neighborhood pat- ronage. The Man Under Cover, with Herbert Rawlinson. — This star gaining slowly. My patrons do not know him as yet, but are beginning to talk. Consider this a good small town picture. — H. Imming, Star theatre, Newton, 111. — Small town pat- ronage. A Parisian Scandal, with Marie Pre- vost. — All the pictures of Marie are clever and up to date. This one especially good. — R. Ross Riley, Wigwam theatre, Ober- lin, Kan. Conflict, with Priscilla Dean. — The flood scene puts the picture over. Good crowd compared to what I have been getting. — G. F. Rediske, Star theatre, Ryegate, Mont. — Small town patronage. Sure Fire, with Hoot Gibson. — This man is equal to Mix when it comes to stunts. His comedy is natural and, be- sides, he can act. A bigger card with each picture. — R. Ross Riley, Wigwam theatre. Oberlin, Kan. The Fox, with Harry Carey. — Fine Western, but is different from the usual run. Will please majority. — C. H. Pow- ers, Strand theatre, Dunsmuir, Calif. — R. R. town patronage. High Heels, with Gladys Walton. — All O. K. but the title. Don't see where they get it. They have a habit of mis-titling this star's pictures. — R. Ross Riley, Wig- wam theatre. Oberlin, Kan. The Trap, with Lon Chaney. — Bought it right, as usual from Universal. Boosted it and won. Very high grade Canadian Northwest picture. Undoubtedly Chan- ey's best The boy is splendid. Photog- raphy and scenery fine. — Clark & Ed- wards, Palace theatre, Ashland, O. — Neighborhood patronage. The Scrapper, with Herbert Rawlin- son.— This was a good Irish comedy pic- ture with lots of good hearty laughs in it. It is one that brings the people back to your theatre. — W. J. Shoup, Commun- ity theatre, Mound Valley, Kan. — Neigh- borhood patronage. Go Straight, with Frank Mayo. — Mayo is a good actor and he is liked by every- one. This picture will please the major- ity.— H. J. Trainer, Pastime theatre, Blue Mound, 111. — Neighborhood patronage. No Woman Knows, with a special cast. — This is a picture which will hold the interest of your patrons from start to fin- ish and would class it as an excellent program production. — Horn & Morgan. Star theatre. Hay Springs, Neb. — Small town patronage. A Parisian Scandal, with Marie Pre- vost. — Very light but still it pleased the few that came out to see it. — H. J. Trainer, Pastime theatre, Blue Mound, III. — Neighborhood patronage. The Bear Cat, with Hoot Gibson. — This was another good western for Hoot. He' is getting to be a drawing card for us. This picture, although good, was not as good as Headin' West. — W. J. Shoup. Community theatre. Mound Valley, Kan. — Neighborhood patronage. A Wonderful Wife, with Miss du- A scene from "When Love Comes," a Ray Carroll production starring Helen Jerome Eddy and distributed by Film Booking Offices of America. Pont. — Am certainly glad Universal is not putting her in features for next sea- son. Positively no good as a box office attraction. — Henry Imming, Star the- atre, Newton, 111. — Small town patronage. The Storm, with a special cast. — Opened up at one o'clock Sunday and held them out at two-thirty, and all the afternoon. Wonderful picture. — Henry Hoffman, Lyric theatre, Moline, 111. — Transient pat- ronage. Man to Man, with Harry Carey. — Not Carey's best, but a good picture. Good Saturday night business. — C. R. McCown, Strand theatre, Nashville, Tenn. — General patronage. Delicious Little Devil, with Mae Mur- ray. — Was very much disappointed in this picture. The patrons expected so much more from it. Had it well adver- tised and lost money on it. — A. S. Carlos, Bijou theatre, Jeanerette, La. — Neighbor- hood patronage. Human Hearts, with House Peters. — Good enough for any theatre. Excellent cast. Interesting story. Will bring the tears. — Chas. H. Ryan, Garfield theatre, 2844 Madison street, Chicago, 111.— Neigh- borhood patronage. Vitagraph Divorce Coupons, with Corinne Grif- fith.— Personally thought it one of the best program pictures of the month. Sennett comedy almost killed the show. — R. R. Booth, Paramount theatre, Ne- braska City, Neb. — General patronage. Too Much Business, with a special cast. — No good. Too silly. — Charles De Paul, Princess theatre, Sault Ste. Marie, Ont. — General patronage. The Ar.gel of Crooked Street, with Alice Calhoun. — A terrible title. Spoils this perfectly good picture. Alice Cal- houn is a comer and her pictures are all good. This one better than her past offerings. Title made it a loser. — E. H. Brient, Illinois theatre, Centralia, 111. — General patronage. Where Men Are Men, with William Duncan. — Duncan is a mighty good man in this kind of stuff. And his co-star, Miss Johnson, is also good. A picture that will make you money, and a reason- able rental. — R. Ross Riley, Wigwam theatre, Oberlin, Kan. Restless Souls, with Earle Williams. — Very poor supporting cast. Keaton comedy saved the show. — R. R. Booth, Empress theatre, Nebraska City, Neb. — General patronage. Black Beauty, with Jean Paige. — Pleased 100 per cent. The people came out saying, "A fine picture." One that will please all. Don't be afraid to boost. — J. J. Felder, Jr., Clinch theatre, Frost Proof, Fla. — General patronage. Virgin's Sacrifice, with Corinne Grif- fith.— Looks like the same story as God's Country and The Woman. Patrons gave many comments. Drew very good. — Mrs. E. E. Cox, Lyceum theatre, Wy- oming, 111. — Neighborhood patronage. Peggy Puts It Over, with Alice Cal- houn.— A dandy little picture. Pleased all who saw it. — E. D. Luna, Cozy the- atre, Dunsmuir, Calif. — R. R. town pat- ronage. The Courage of Marge O'Doone, with Pauline Stark. — A good picture. Every- bodybod" liked it here, but it is pretty old. — Wm. E. Jahr, Lincoln theatre, Se- bewaine, Mich. — General patronage. The Secret of the Hills, with Antonio Moreno. — Good picture, story and star. Pleased all that saw it. — Joe Restivo, 80 EXHIBITORS HERALD November 4, 1922 Liberty theatre, Freeman Spur, 111. — Small town patronage. Gypsy Passion, with a special cast. — A good picture. Everyone pleased. — Charles De Paul, Princess theatre, Sault Ste. Marie, Ont. — General patronage. God's Country and The Woman, with William Duncan. — Titles cut short, scenes missing and film in bad condition. Made it impossible to follow the story. May have been a good picture at one time, but not in the condition we received it. — H. J. Trainer. Pastime theatre, Blue Mound. 111. — Neighborhood patronage. Bring Him In, with Earle Williams.— Just fair. The mounted police stuff is tame, but will get by as a program pic- ture only. — C. H. Powers, Strand the- atre, Dunsmuir, Calif. — R. R. town pat- ronage. It Can Be Done, with Earle Williams. — Fairly good picture. Seemed to please 85 per cent.— Joe Restivo, Liberty the- atre, Freeman Spur, 111.— Small town pat- ronage. Wid Gunning, Inc. What Do Men Want? with a special cast. — The title arouses curiosity, and they come. Biggest house of the Sum- mer. Picture pleases the ladies. — J. W. Bascom, Pastime theatre, Sisson, Calif. The Madness of Love, with a special cast. — All of the Wid Gunning Entertain- ment Ten are the bunk. Better lay off of them, boys, for they are a crop of rotten eggs. Not a good one in the lot, and only -two that you can call fair. This one is very rotten. — Steve Farrar, Or- pheum theatre, Harrisburg, 111.— General patronage. Our Mutual Friend, with a special cast. — Pleased those who read the book. Others don't care for it. A fair picture, but not for small towns.— J. W. Bascom, Pastime theatre, Sisson, Calif. The Old Oaken Bucket, with a special cast.— Good picture. Childhood days we'l produced. It will please the older peo- ple, but not the young. Not a money maker. Pleased about 60 per cent— J. W. Bascom, Pastime theatre, Sisson, Calif. White Hands, with Hobart Bosworth. —Good picture and good business.— Wil- liam Noble, New Folly theatre, Okla- homa City, Okla.— General patronage. State Rights Flesh and Blood (Lesser), with Lor. Chaney— Pretty good picture. Just lacked the proper direction to make it a real one. Pleased fairly well. — Ross D. Rogers. Mission theatre, Amarillo, Tex. — •General patronage. Out of the Dust (McCarthy), with a special cast.— Fine. Drew a good crowd. Book it and boost it. It's a good one. — O. R. Boettner, Auditorium theatre, Mad- ison, Neb. — Neighborhood patronage. Beyond the Crossroads (Pioneer), with Ora Carew. — A pretty good picture — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. The Hellhound of the West (Lesser), with Dick Hatton. — Hatton is a real good Western star. Good picture. — R. Ross Riley, Wigwam theatre, Oberlin, Kan. The Man from Hell's River (Lesser), with a special cast.— Good northern pic- ture, but paid too much for it. — J. A. Holmes. Arcade theatre, Holtvillc, Calif. — Neighborhood patronage. A Motion to Adjourn (Arrow), with Roy Stewart. — Good. Stewart is a draw- ing card here. Book and boost this. You'll not lose— O. R. Boettner, Am'i- Here is Hoot Gibson as he appears in his new Universal production, titled "The Lone Hand." lorium theatre, Madison, Neb. — Neigh- borhood patronage. Trail's Enid (Smith), with Franklin Farnum. — My patrons all sure liked this one, and Shorty Hamilton came in for his share of praise. — E. Saunders, Saun- ders theatre. Harvard, 111. — General pat- ronage. Fearless Dick (Lesser), with Dick Hat- ton.— This boy is good. He looks the part as well as acts it. We need more like it. — R. Ross Riley, Wigwam the- atre, Oberlin, Kan. — General patronage. Tangled Trails (Steiner), with Neal Hart. — Best Ncal Hart to date. Good Western and they seem to like him. Lots of action and stunts that please. — J. W. Bascom, Pastime theatre, Sisson, Calif. The Man from Hell's River (Lesser), with a special cast. — Just an ordinary northern picture. Not as good as the rest of James Oliver Curwood's stories. — P. G. Held, Sterling theatre, Fairmont, Neb. — Neighborhood patronage. Where Is My Wandering Boy To- night? (Equity) with a special cast. — Not only a title but a real picture. Book this one and you will not be sorry. Four days to capacity. Admission 10-20-30C. Worth extra advertising. — Themer Bros., Chateau theatre, Kankakee, 111. — Tran- sient patronage. Dead Or Alive (Arrow), with Jack Hoxie. — Jack Hoxie is a drawing card here. His pictures are all good. Never made a poor one yet. And the Rcelcraft Film Company is the squarest in the U. S. A. — O. R. Boettner, Auditorium theatre, Madison, Neb. — Neighborhood patronage. So This Is Arizona. (Smith), with Franklin Farnum. — Kids thought this one great, but the older ones did not care much for it. Too much foolishness, they said.— S. G. Hide, Photoplay theatre, Ash- land, Kan. — Neighborhood patronage. School Days (Warner Bros.), with Wesley Barry. — Don't raise prices. Just average picture, nothing more. Pleased fifty-fifty. — R. R. Booth, Paramount the- atre, Nebraska City, Neb. — General pat- ronage. Where Is My Wandering Boy To- night? (Equity), with a special cast. — We did the largest business we ever did on an ordinary special, and satisfied all two days. The title did it. Picture is good. — Bert Silver, Silver Family theatre. Greenville, Mich. — Neighborhood patron- age. Madonnas and Men (Jans), with a spe- cial cast. — Great. A good clean picture with a moral. Pleased all. Ancient scenes were splendid. — O. R. Boettner, Auditorium theatre, Madison, Neb. — Neighborhood patronage. The Cub Reporter (Goldstone), with Richard Talmadge. — If this star keeps up his good work Douglas Fairbanks won't be in it. He is a wonder. Only played him in one picture and ray patrons are wild about hitru — C. H. Simpson, Prin- cess theatre, Millen, Ga. — General pat- ronage. Ten Nights In A Barroom (Arrow), with John Lowell. — Brought us best house of the season and pleased. Mighty good picture, selling right. — M. D. Fos- ter, Gem theatre, Williamsburg, Kan. — General patronage. Where Is My Wandering Boy To- night? (Equity), with a special cast. — Very good. Pleased as near 100 per cent as any picture I have had for some time. Played this at regular admission prices. — P. G. Held, Sterling theatre, Fairmont, Neb. — Neighborhood patronage. Where Is My Wandering Boy To- night? (Equity), with a special cast. — Another good small town picture. A really good picture, too. Everyone liked it and big business. Can be bought at a very reasonable price, which is best of all. — H. P. Thompson, Liberty theatre, Par- deeville, Wis. — Neighborhood patronage. Why Girls Leave Home (Warner Bros.), with Anna Q. Nilsson. — Well done picture without usual love story. A program production with big money pos- sibilities.— Stanley Koch, Columbia the- atre, Coffeyville, Kan. The Vengeance Trail (Aywon;, with Big Boy Williams. — This is a sure fire western picture and one with action ga- lore. If your patrons like western pic- tures don't fail to book this one. — R. J. Smith, Palm theatre, Lindsay, Neb. — Neighborhood patronage. The Days of Buffalo Bill (101 Ranch), with Lester Cuneo. — A smashing western picture, well cast and with a story well told. A real money maker. — Ira F. Chamberlin, Only theatre, Decatur, la. — Neighborhood patronage. When Dawn Came (Prod. Sec.) with a special cast. — Actorial work perfect, so fans said. Did average business. — George Murphy, Majestic theatre, Ft. Sunnier. N. M. The Polish Dancer, with Pola Negri. — Don't use this as it is too much foreign to please. Too much passion and gush in this star. — Chas. Lee Hyde, Grand theatre, Pierre, S. Dak. — Small town patronage. Ghost City, with a special cast. — First part missing and the last of each and every part missing. What was there was good. Do other exhibitors get stuBK this way with Equity pictures? Would like to hear through these columns in regard to this. Patrons disgusted. — A. C. Betts, Powers theatre, Red Creek, N. V. — Small tow« patronage. The Man from Painted Post < Fri)\ with Douglas Fairbanks. — Fairbanks is a November 4, 1922 EXHIBITORS HERALD 81 good drawing card. An old picture but good. Went over fine. — G. C. Christ- man, Gayoso theatre, Kansas City, Mo. — Downtown patronage. School Days (Warner Bros.), with Wesley Barry. — Very good picture for children and those that enjoy remember- ing their younger days. Generally satis- fied patronage. — A. L. Hepp, Idylhour theatre, Greeley, Neb. — Neighborhood patronage. Kazan (Ex. and Import.) with a spe- cial cast. — Played this in a double header with Burn 'Em Up Barnes and made very good. These two pictures together should draw anywhere. — M. M. Federhas, Regent theatre, Akron, O. — Neighbor- hood patronage. Cupid's Brand (Arrow) with Jack Hoxie. — Best Hoxie in that series. Al- though it did not amount to much. Con- dition of film is what hurts. — E. S. French & Sons, Memorial Hall, Pine River, Minn. — Small town patronage. Heart of a Texan (Steiner), with Neal Hart. — Good western. If looking for a western picture book it. — P. V. Williams, Peoples theatre, Munday, Tex. — Neigh- borhood patronage. I am the Law (Affiliated Dist.), with a special cast. — Good Northern picture, pleased 98 per cent. — Cloidt & Moore, Parmele theatre, Plattsmouth, Neb. — Neighborhood patronage. What No Man Knows (Equity), with Clara Kimball Young. — Very good. Will satisfy the ladies. — Thos. Crawford, Strand theatre, Griswold, la. — Neighbor- hood patronage. Ten Nights in a Bar Room (Arrow), with a special cast. — This one will make you money as well as satisfy and will stand advanced prices. Book it. — J. W. Crouch, Elite theatre, St. Paul, Neb. — Neighborhood patronage. The Isle of Doubt (Producers Security), with Wyndham Standing. — This turned out to be a very satisfactory picture • indeed. Well cast, well directed and some beautiful Hawaiian scenery. — S. C. Chap- man, La Salle theatre, Chicago, 111. — Neighborhood patronage. Ten Nights in a Bar Room (Arrow), with John Lowell. — Pleased. Good crowd for the bad weather we had. — A. K. Roth, Crystal theatre, Silver Creek, Neb. — Small town patronage. Serials In the Days of Buffalo Bill (U.), with Art Acord. — Chapter three. Still hold- ing up fine. Kids kick about too much history but they always come back for more. My opinion: Best serial on the market. More later. — Idle Hour theatre, St. Charles, 111. — General patronage. White Eagle (Pathe), with Ruth Roland. — I am on the third episode. Everyone pleased with it. Keeps them a coming. — H. A. Felps, Comet theatre, Shelton, Neb. — Small town patronage. In the Days of Buffalo Bill (U.), with Art Acord. — A remarkably good serial, both in drawing power and story inter- est. There is also an excellent cast, representing some of the famous char- acters of history, such as General Grant, General Lee, Edwin H. Stanton and Ab- raham Lincoln. We have seen several undertake to depict Lincoln on the screen, but Joe Day's impersonation is the best to date. In fact he looks and acts more like Abraham Lincoln than Lincoln him- self—Wm. H. Creal, Suburban theatre, Omaha, Neb. — Neighborhood patronage. Hurricane Hutch (Pathe), with Charles Hutchison. — This serial from the 1st to 15th is full of thrills and is A Number One. My patrons asking when we are going to have Hutch again. He certainly made a go here. Everybody cheered when he won. — A. C. Betts, Powers the- atre, Red Creek, N. Y. — Small town pat- ronage. Perils of the Yukon (TJ.)i with William Desmond. — Terrible. Awful. Only wish I could pull it off. Of all the serials this ranks last, I'm sure. Scenery only re- deeming feature. Same old hackneyed theme, only more so. — F. E. Sabin, Ma- jestic theatre, Eureka, Mont. — Small town patronage. White Eagle (Pathe), with Ruth Ro- land.— Ruth has made lots better serials than this one. Didn't draw. Too much the same plot all the W3" through. — E. D. Luna, Cozy theatre, Lincoln, Ark. — Neighborhood patronage. Go-Get-'Em Hutch (Pathe), with Charles Hutchison. — Newspaper adver- tising on first episode. Gave five hundred kites to children first night. On the third episode and holding up fine. Ad- mission ten cents. — Paul Bernier, Royal theatre, Kankakee, III. — Neighborhood patronage. Robinson Crusoe (U), with Harry Myers. — On the 13th episode and barely keeping open. The serial cost me not less than $15 per night. They lost the book after the first episode. — W. E. El- kin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. Go-Get-'Em Hutch (Pathe) with Charles Hutchison. — A dandy serial that has the pep. If serials make you money count on this.— E. D. Luna, Cozy the- atre, Lincoln. Ark. — Neighborhood pat- ronage. White Eagle Trailer (Pathe), with Ruth Roland. — Believe this is a rapid fire one, as all are asking when we start this number, saving "I like that 'White Eagle.' " This will make the third serial so far I have run and believe it has in- creased my business 25 per cent. — A. C. A scene from "Brawn of the North," Jane Murfin-Lawrence Trimble production for First National, in which the great dog Strongheart is featured. Betts, Powers theatre. Red Creek, N. Y. — Small town patronage. Short Subjects Century Comedies (U.) — Have run but a few, but they are good comedies. Too high for small town to add with fea- ture right along. — M. D. Foster, Gem the- atre, Williamsburg, Kan. — General pat- ronage. Harold Lloyd Reissues (Pathe), with Harold Lloyd. — Good single reel come- dies.— M. D. Foster, Gem theatre, Will- iamsburg, Kan. — General patronage. The Leather Pushers (U.), with Regi- nald Denny. — These two-reelers are great. Ran Round One and our patrons immediately asked when Round Two was coming. — C. H. Powers, Strand theatre, Dunsmuir, Calif. — R. R. town patronage. Paramount Magazine. — No good here. Too short and not funny like good come- dies.— M. D. Foster, Williamsburg, Kan. — General patronage. Rolin Comedies (Pathe), with Snub Pollard. — The best one reelers on the market. Better than most two reel com- edies.— H. J. Trainer, Pastime theatre, Blue Mound, 111. — Neighborhood patron- age Selznick News. — Good news reels. They please here. — M. D. Foster, Gem theatre, Williamsburg, Kan. — General pat- ronage. Star Comedies (U.) — Just fair. Don't pay too much until you see them. I rate them as a filler only. They are improv- ing some lately, but there's room for more. — W. Cruickshank, Classic theatre. Mitchell. Ont., Can. — Neighborhood pat- ronage. Urban Movie Chats (H.) — An ideal short subject to put with most any fea- ture. Old and young enjoy it just the same. Very instructive. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neigh- borhood patronage. Golf (V), with Larry Semon. — From start to finish it has action. Best Semon ever made. Feature it by all means. Let the Golf Club know about it. It is a complete knockout. Business good. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. Danger (Educational), with a special cast. — What about? Who cares as long as they laugh? Jack White, you're hired. — Dan Conners, Pipers Opera House, Virginia City, Neb. — General patronage. The Tin Broncho (Fox), with a special cast. — Sure a good comedy. Delights the old as well as the young. The trained horse brought many comments. — John T. Kendall, Kendall theatre, Farmer City 111. — Neighborhood patronage. Giants Of The Open (U.), with Roy Stewart. — A very good picture. Good photography and no kicks from the audi- ence.— William Noble, Majestic theatre, Oklahoma City. Okla. — General patron- age. Pop Tuttle's Movie Queen (F.B.O.), with Dan Mason. — Not as strong as the old Toonervilles but kept audience fairly well amused. No comments. — J. E. Hughes, Rialto theatre, Alliance, Neb. — General patronage. The Hour of Doom (U.), with Thomas Santschi. — This is a good two reeler. Find all of Universal two reelers good. Short stuff makes a good program for middle class house. — William Thacher, Royal theatre, Salina, Kan. Falling For Fanny (Educational), a Christie comedy. — This is very clever. A 82 EXHIBITORS HERALD November 4, 1922 sure enough plot to it and some slap- stick. Ran it on Saturday night and it filled the bill. — A. N. Miles, Eminence theatre, Eminence, Ky. — General patron- age. His Own Law (Pathe), with a special cast. — This is about as good a two reel western short subject as we have ever shown. Book these series (Range Rid- ers) and play them with your serial, and a one reel Harold Lloyd comedy. Good five reel program. — W. D. Webb, Star theatre, Corinth, Mis.s. — Neighborhood patronage. On Patrol (F. N.), with Billy Bevan — This one isn't anything to brag on. Just a fair comedy. — Roy L. Dowling, Ozark theatre, Ozark, Ala. — Neighborhood pat- ronage. The Paleface (F. N.). with Buster Keaton. — An excellent two reel comedy. — Keaton is good. — H. G. Frisbee, Com- munity theatre, Meredith, N. Y. — Neigh- borhood patronage. One Ol' Cat (Educational). — Here's one of the best novelty one-reelers that the house has ever had. Kept the audi- ence chuckling throughout its showing. — Raymond Gear, Mayflower theatre, Florence, Kan. — General patronage. April Fool (Educational), with a spe- cial cast. — One of the best comedies we have had in some time. In fact, all Ec'u- cationals seem to be good clean comedies. — H. G. Frisbee, Community theatre, Meredith, N. Y. — Neighborhood patron- age. A Fresh Start (Educational), with a special cast. — One of the best comedies we have run for some time. It's got the laughs and will help put over a weak drama. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. The Fall Guy (V.), with Larry Semon. — If your patrons like slapstick, give them all the Semons. This one brought the house down. Play these with fea- tures, and how they eat 'em up. — R. A. Botts, Grand theatre, Carrington, N. D. —Small town patronage. And Women Must Weep (Pathe), with a special cast. — Something different in a scenic that adds class to a program. — Raymond Gear, Mayflower 'theatre, Florence, Kan. — General patronage. Follow The Crowd (Pathe) with Har- old Lloyd. — One of Lloyd's re-issues and a good one. Never was any more com- edy put in any one reel than in this one. Audience laughed themselves sick. — W. D. Webb, Star theatre, Corinth, Miss. — Neighborhood patronage. Falling: for Fanny (Educational), a Christie Comedy. — Lots of laughs in this one. Best Christie I have had. — J. W. Andresen, Rialto theatre, Cozad, Neb. — Neighborhood patronage. A One Horse Town (U.) with Harry Sweet. — Nobody laughed at this one. — Dan Conners, Pipers Opera House. Vir- ginia City, Nev. Put and Take (C. B. C), with the Hall Room Boys. — This is a good com- edy. Showed it with a comedy feature and it brought the most comments. — Ralph R. Gribble, Grand theatre, New Hamburg, Ont., Can. — Neighborhood patronage. Haunted Spooks (Pathe), with Harold Lloyd. — Extra good. Many hearty laughs over this one. — Jenks & Terrill, Dalton Opera House, Dalton, Wis. — Neighborhood patronage. Gee Whiz (F. N.), with a special cast. — An old comedy, but brought more laughs than most of the new ones we have been using. The rental is a great deal lower, too. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Neighborhood patronage. Where Is My Wife (Federated), with Monte Banks. — This is a fair comedy, tut pretty much leg show and too much bor- dering on the suggestive to be called good. — Ralph R. Gribble, Grand theatre, New Hamburg, Ont., Can. — Neighbor- hood patronage. Kids Is Kids (Paramount), with Mr. and Mrs. Carter DeHaven. — A very good clean comedy. All DeHaven's seem to be very good. — H. G. Frisbee, Commun- ity theatre, Meredith, N. Y. — Neighbor- hood patronage. The Battle of Jutland (Educational).— Handle this right and you can make good. Play up historical and educational angles. American Legion and schools back it up. Book with a weak feature and you will get by strong. — J. H. Cooper, Amuzu theatre, Scottville, Mich. — Small town patronage. The Village Sheik (Fox), with Al St. John. — Fair up to last part of second reel, where it has too much padding. — Reis & Miller, Lakeview theatre, Lakeview, la. — Neighborhood patronage. Get Out and Get Under (Pathe), with Harold Lloyd. — Like the rest of the Lloyds, failed to draw an ex- tra business. Smallest crowd in three months for Saturday night show. Lloyd never did draw any extra business for me. Can't figure out why. — G. F. Re- diske, Star theatre, Ryegate, Mont. — Small town patronage. Sunnyside (F. N.) with Charles Chap- lin.— Have run all the Chaplin reissues and failed on all of them. Too much film rental. Some one ought to tell First National that this star is dead. We tried CLASS OF SERVICE DESIRED Telegram Day Letter Night Message Night Letter Patrons should mark an X oppo- site the class of service desired: OTHERWISE THE MESSAGE WILL BE TRANSMITTED AS A FULL-RATE TELEGRAM WESTE NEWCOMB CARLTON. PRESIDENT GEORGE W. E. ATKINS. FIRST vice-president Receiver's No. Check Time Filed Send the following message, subject to the terms on back hereof, which are hereby agreed to 0C/ 19th, 1922 P M 7 32 11/ V l/f AZF 87 FB 44 XL ST JOHNS NF 19 EQUITY PICTURES CORPORATION 723 SEVENTH AVENUE NEW YORK YOUR LETT3R OF OCT ELEVENTH RECEIVED UNFO^-l TytJN ATELY THROUGH ILLNESS AliO UN T WAS NOT FORWARDED BUT IT WILL REACH YOU AS FAST AS THE NEXT MAIL CAN TAKE IT WANDERING BOY WAS A CLEAN UP HERE KIND REGARDS AND ALL GOOD WISHES FOR MORE WANDERING BOYS JACK KISLY November 4. 1922 EXHIBITORS HERALD 83 to — Xorman W. Kemp, Gem theatre, Ho- bart, Ind. — Neighborhood patronage. The Saw Mill (V.), with Larry Semon. — A riot from start to finish. Larry's the slap-stick king. — W. Ray Erne. Ri- alto theatre, Charlotte, Mich. — Small town patronage. The Toonerville Trolley (F. N.), with Dan Mason. — This is one of the best 1 have ever used. In fact it brought some people to my show that never came be- fore.— C. H. Simpson, Princess theatre, Millen, Ga. — General patronage. Haunted Spooks (Pathe), with Harold Lloyd. — Great. One of the best Harold Lloyds. Patrons laughed from start to finish. — O. R. Boettner, Auditorium the- atre, Madison, Neb. — Neighborhood pat- ronage. Two Men (U.), with Tom Santschi. — What DoesThis Mean WATCH THIS SPACE NEXT WEEK If You Haven't Made Good in the Past Blame yourself only for following unre- liable opinions about the pictures booked. Open your eyes and read Costs 3 cents Per Review. CHICAGO, ILL. Mr. Exhibitor: A*k the film exchanges where you book your pictures for the "THEMATIC MUSIC CUE SHEET' Pat Applied For) It means more to you than any other acces- sory. It is the cue sheet that insures a musical- ly perfect picture presentation. The Greatest A cAtevcmeni in Theatre Organ Building SMITH UNIT ORGAN CO. Manufacturer! of High-Grade ELECTRO- PNEUMATIC PIPE ORGANS for Theatre and Home. 413-419 W. ERIE ST. CHICAGO, ILL. CLASSIFIED Five Cents per Word Payable in Advance. Minimum Charge, $1.00 MOTIOGRAPH FOR SALE FOR SALE: Deluxe Monograph, motordrive latest model machine used about two months. List $800.00. Perfect condition. Bargain $375.00. Also generator double-50 kw. guaranteed $375.00. Atlas Moving Picture Co., 538 South Dearborn St., Chicago, 111. SITUATION WANTED WANTED: Operator with six years experi- ence wants position. Will guarantee to handle any equipment. Best of references. Edward Craig. Heyworth, III. POSITION WANTED WANTED: Position as manager or will lease theatre. Write John Flahertv, 316 Van Buren, Danville, 111. A very good two reeler. The kids like Santschi. — William Thacher, Royal the- atre, Salina, Kan. Urban Movie Chats (H.). — The finest we have ever shown. Boys, you are mak- ing a mistake if you don't run them. Patrons speak highly. — H. T. Heppell, Palace theatre, Peoria, 111. — Neighbor- hood patronage. Holy Smoke (Christie-Educational), with a special cast. — A very heavy com- edy that packs a lot of laughs. — Crosby Brothers, Lily theatre. Buffalo, X. Y. — Neighborhood patronage. White and Yellow (U.). with Jack Mul- hall. — The picture pleased a good busi- ness.— William Noble. Majestic theatre. Oklahoma City, Okla. — General patron- age. Educational Comedies. — These come- dies, although may cost a little more than the average, are worth much more in the long run. They are the most consistent on the film market. — M. M. Federhas. Regent theatre, Akron, O. — Neighbor- hood patronage. Splitting Hairs (Fox), with a special cast. — Plenty of new stuff in this. Aver- age Sunshine. — Dan Conners, Pipers Opera House. Virginia City, New Step This Way (Educational), with a special cast. — Another Jack White comedy of a dozen different ingredients. Who cares what it's all about as long as they laugh and they sure did. — Dan Conners. Pipers Opera House, Virginia City, Nev. The Leather Pushers (L\). with Reginald Denny. — The series is good but was disappointed on the amount of busi- ness done. I believe the sporting element is too small in a small town to carry them big. — A. R. Bender, Olympic thea- tre, Cleveland. Okla. — Small town patron- age. Golf (V)j with Larry Semon. — If you are not playing Semon comedies you are losing money. This one is a knockout. — J. W. Crouch. Elite theatre. St. Paul. Neb. — Neighborhood patronage. Frozen North (F. N.). with Buster Keaton. — A very good satire on N. W. Mounted Police pictures. Plenty of snow scenes in which Keaton shows in very comical methods how bad he can be as a Terror of the North. Everyone should enjoy it. — H. J. Longaker. Howard thea- tre, Alexandria, Minn. — General patron- age. 'Tis the Bull (Christie), with Bobbie Vernon. — They talked about this one for two days after it was shown. It's great. — H. A. McClure, Strand theatre, Em- poria, Kan. Poor Boy (Mermaid), with Ham Ham- ilton.— Excellent comedy. Boost it. — H. A. McClure. Strand theatre, Emporia. Kan. The Toonerville Blues (F. N.). with Dan Mason. — One of the best of the Tooner- ville series. The titles put it over. — H. A. McClure. Strand theatre, Emporia. Kan. A Muddy Bride (U.), with Baby Peggy. Cute comedy. Everyone enjoyed it. — P. J. Burford, Princess theatre. Doniphan, Mo. — Neighborhood patronage. The Paleface (F. N.). with Buster Keaton. — Absolute!}- nothing to it. Did not hear one laugh in the whole two reels, looks like he made all the good ones for Metro as we have yet to get one from First National that will stand up. Showed in connection to this one Harold Lloyd in "I Do" and pleased them all, otherwise would have had to hide out or give back their money. — A. Mitchell, Dixie theatre, Russellville, Ky. — Small town patronage. Snookie Comedies (Federated), with a special cast. — Seem to please the children, but grown-ups don't care for them. — Fred Mehaffy, Lyric theatre. North Bend, Neb. — Small town patronage. USE THIS BLANK 3ox Office Reports Tell the Whole ]tory. ,'oin in This Co-operative Semce Report Regularly on Pic'.urea You Exhibit \nd Read in The Herald _>ery Week What Picture* We Doing for Other Exhibitor* Fill in this blank now and send o Exhibitors Herald, 417 S. Dear- jorn St., Chicago. Title Star Producer Remarks Title Star Producei Remarks Exhibitor '■fame of Theatre Transient or Neighborhood Pat- ronage City State THEATRE EQUIPMENT Why Face Brick Is Economical and Attractive for Theatre Interiors By GEORGE W. REPP Service Division, AMERICAN FACE BRICK ASSOCIATION The following article is one of much interest to exhibitors, presenting as it does, the practicability of face brick for interior as well as exterior theatre use. The result is both attractive and economical, according to the author, who predicts a greater use of face brick for interior decorative purposes zvhen this is more fully understood. It is the second of a series of educational articles dealing witli the use of various constructional product entering into theatre building which it is suggested that exhibitors tile for future reference. Operator Designs New Gaskets for Case and Oil Well New gaskets for use in the Powers 6B machine have been invented and are be- ing manufactured by Maurice E. Clark, projectionist at the Grenada Opera House, Grenada, Miss. In a letter, in which he encloses samples of the gasket, Mr. Clark makes the following explanation: "The gasket is to fit in between the case and cover of the well. You will notice that these gaskets are a little heavy. That is for the specific reason of giving more service to the user, as I find that they last longer than a gasket of lighter weight. "In inserting the gasket between the cover and the case it will be necessary to grind down the head of the two screws that fit into the cover next to the gears to prevent the heads rubbing the gears when the framing lever comes into play. Outside of this there is nothing else for the projectionist to do but to put the gaskets between the cover and the case and forget all about shellac and oil leak- age that comes through the shellac hemg cracked, due to vibration of the head. This gasket can be used many times after the shellac is gone, and shellac troubles forgotten." Fulton Buys Schaffer Interest in Company C. H. Fulton, president of Fulco Schaf- fer Sales Company, 24 E. Eighth street, Chicago, has purchased the interests of S. E. Schaffer in that organization and Mr. Schaffer has resigned as vice-presi- dent of the organization. At an early date the company's name will be changed to the Fulco Sales Com- pany and the members arc those who arc partly responsible for the success of the old F. E. Fulton Company, formerly lo- cated at Lake and La Salle streets, Chi- cago. THAT the motion picture theatre is a permanent institution needs no demonstration. That it should be of beautiful design and of permanent materials is fast being recognized. State laws and city ordinances regulate the safety of these buildings from fire, compelling the use of permanent materials, but it is optional with the owner as to whether he will obtain the best architectural results by the use of proper materials, or just use any permanent material without thought of its effect on the design. Face brick with the multitude of lasting colors and textures, it may be said, meets the requirements of performance and beauty better than any other known material. The variety is such that the most diverse tastes may be met in uniform or in delicate blended shades. The archi- tect has the choice of various bonds and patterns and mortar joints, mak- ing possible a variety of effects in the wall. Thus one may get away from the monotonous effect that seems to characterize the modern "movie" house and obtain an individ- uality by the artistic use of face brick that would give the theatre a, distinction and attractiveness in the community that would draw people toward it. * * * In the interior of "movie" theatres, poor design too generally prevails. It is common practice, for example, to decorate the walls with stock ornaments picked out of a catalogue at random. The result in most cases is a trashy effect, which must exert a depressing or even degrading (.Concluded on page 86) The front of the Iris theatre, Los Angeles, shows face brick of old rose shades treated in various designs November 4, 1922 EXHIBITORS HERALD 85 Dependable, because every print takes all the quality that is in the negative and carries it through to the screen. EASTMAN POSITIVE FILM Eastman Film, both regular and tinted base — now available in nine colors, is identified through- out its length by the words "Eastman" "Kodak" stenciled in black letters in the transparent margin. EASTMAN KODAK COMPANY ROCHESTER, N. Y. 86 EXHIBITORS HERALD November 4, 1922 VICTORY theatre, Burbank, Cal., shows a very effective use of light gray brick with terra cotta embellishments. (Continued from page 84) influence upon the audience. On the contrary, face brick for the in- terior surface of the walls may be used in such a way as to give a note of artistic refinement. A certain gaiety necessary to all theatre in- teriors is thus easily obtained. Few people think of brick as used for any other purpose than for build- ing exterior walls, yet face brick are used in most interesting ways for the decorative finish of interior wall surfaces. One can recall to mind many charming interiors of churches, schools, clubs, hotels, cafes, amuse- ment pavilions, and other structures in which the interiors are of face brick. * * * Besides, it should be recognized that these beautiful interiors can be obtained for less cost than by the usual method of decoration. There are any number of exquisite tones of grays, buffs, golden tans and light browns that produce desirable dec- orative effects, which in connection with the very important considera- tion of economy ought to persuade the intending builder of the desira- bility of these face brick interiors. When this is fully understood, there will be a greater use of brick for in- teriors. Face brick, when used on the in- terior surfaces of the wall, displaces a like amount of common brick or other backing material. Plastering and interior trim, whether of wood or moulded plaster, and the neces- sary painting and decoration, are also saved. Then there is never any need for expensive redecoration and cleaning. The interior brick are thus not only decorative, but are an integral part of the wall structure. All these items when taken into ac- count will show a substantial sav- ing, not only in original cost, but in upkeep and depreciation. * * * Pages might be written on the many possible color effects obtained by the use of face brick on either the exterior or interior, but each structure must be treated inde- pendently to harmonize with its surroundings. An architect who understands color combinations in brickwork should be chosen and given free rein. His recommenda- tions should be faithfully followed even if the color scheme seems radi- cal and gay, especially for the dimly illuminated interior where rich and lively colors are desirable for the proper result. Theatre Field Active Organ Purchases Show Bartola Musical Instrument Company, Chicago, reports great activity in the or- gan industry. K. G. Kurtz, recently ap- pointed general sales manager of the Bartola Company, declares that the mo- tion picture industry is well on its way to a normal basis which is proven by the many organ installations recently made by the Bartola Company, some of which are as follows: Rockford, 111., Orphcum, Rockford Theatre Company, owner; Royal Oak, Mich., Baldwin, Citizens Theatre Com- pany, owner; Dallas, Texas, Rivoli, Riv- oli Theatre Company, owner; Dixon, 111., Family, L. G. Rorer, owner; Cleveland, Ohio, Nemo, R. H. Trinkncr, owner; Grand Island, Nehr., Strand, P. W. Karr, owner; Milwaukee, Wis., Regent, Fred C. Seegart, owner; Milwaukee, Wis., Idle Hour, M. C. Krofta, owner; Mon- roe, Mich., Family, J. R. Dennison, owner; Muncie, Ind., Orphcum, John J. Meehan, owner; Minneapolis, Minn., American, American Amusement Com- pany, owners; Omaha, Nehr., Roseland, J. W. Murphy, owner; Applcton, Wis., Majestic, Arthur Behlingcr, owner; Iron River, Mich., Cozy, Win. II. Marloff, owner. Theatre Construction News Exhibitors are invited to report to this depart- ment changes of ownership, new theatres planned, remodeling contemplated, openings, etc. New Projects New York. — A theatre seating 1,000 is to be built in Jamaica at 54 Flushing avenue, which will be operated by Stan- ley Sharpe and Charles G. Stewart. Madison, Wis. — A new motion picture theatre, to be operated by Mrs. Ralph Smith, proprietress of the Orpheum The- atre, is in course of construction. Plans for the structure have been prepared by Henry Kleinhammer, Plattesville. * San Anselmo, Cal. — A theatre and of- fice building will be erected in San An- selmo by Lang Realty Company on a lot 70 by 185 feet. * Bloomington, 111. — A building adjoin- ing the Princess Theatre has been moved and the additional space will be used to improve and enlarge the playhouse. * Albuquerque, N. M. — Joseph Barnett will build an office and theatre building at Central avenue and Second street. Plans are now in course of preparation by architects. Walla Walla, Wash. — It is reported that a new motion picture theatre is to be erected in Ranier. Los Angeles. — Plans are being prepared by Architects F. J. Soper and A. L. Ro- gelmaier for a one-story theatre building to seat 250 to be erected in Hyde Park for Miss Emma Walter. Ownership Changes Eaton Rapids, Mich. — The Capitol the- atre has been purchased by W. A. and W. H. Montee of Detroit. Mount Vernon, la. — L. D. Hendrix has acquired the Liberty theatre here, which has been renamed the Strand. He also operates the Star theatre in this city. * Pontiac, 111. — The Bond theatre has been purchased by Hal Oppcrman from J. M. Bond. * La Salle, 111.— Mr. and Mrs. J. J. Col- lins arc now operating Peck's theatre. New equipment has recently been in- stalled. * Washington, D. C. — The Spencer the- atre on West Court street, formerly called the Wonderland, has been purchased by Edward L. Burnett from R. W. Spencer. * Neenah, Wis. — The Amherst Junction hotel and opera house has been purchased by Walter J. Dinccn from Charles H. Rickman. * St. Louis, Mo. — George J. Endlcr has taken over the new Liberty theatre at Sarah street and Easton avenue. CHICAGO TRADE EVENTS Greiver Will Handle C. B. C. Productions President Brandt Here to Close For Indiana and Illinois Si Greiver, head of Si Greiver Produc- tions, has obtained rights to the C. B. C. Film Sales Corporation series of "Six Box Office Winners" for distribution in In- diana and Northern Illinois. "More to Be Pitied" is the initial publication. Joe Brandt, president of C. B. C, who was in Chicago personally to complete arrangements with Mr. Greiver, said that he had received repeated queries from ex- hibitors here as to the distribution chan- nels for the series. Mr. Greiver an- nounces that exhibitors already are asking for booking dates on both "More to Be Pitied" and "Only a Shopgirl." Mr. Greiver told Mr. Brandt that he considered "More to Be Pitied" one of the strongest box office pictures he had ever seen and was enthusiastic over its prospects here. He also complimented C. B. C. on the wonderful cast for the second picture, "Only a Shopgirl." and asked that he be advised immediately upon the arrival of the picture in New York. Word of the manner in which "More \o Be Pitied" is going over has spread throughout the country, says Mr. Brandt, who left for Des Moines following the Chicago deal. He stated that it is play- ing the best runs and is breaking records everywhere. Fox Branch Managers Convene in Chicago An interesting session of district man- agers and Fox officials was held at the Fox exchange, Chicago, last Monday and Tuesday. The fall product of the com- pany was discussed and conditions in the various territories. The following were present: R. A. White, general sales manager; Sam Dembow, jr., assistant general sales manager, New York; B. E. Edwards, Kansas City manager; E. B. Tarbell, Minneapolis manager; H. Bailey, Indian- apolis manager; Rudy Knoeple, Cincin- nati manager, and Syd Myer, Omaha manager. Goldman Joins F. B. O. Sidney Goldman, former manager of American Releasing exchange, Chicago, left last Friday night for Salt Lake City where he will become manager of the Film Booking Office branch. His many friends along Chicago's film row were busy last week congratulating him on his new affiliation and wishing him good luck in the Salt Lake territory. Balaban & Katz Hold Anniversary Celebration The handsome Chicago theatre is this week celebrating its first anniversary. Balaban and Katz have reason to feel proud of the past year's record. Almost 6,000,000 persons have visited the beau- tiful State street theatre during the year, which has a seating capacity of 5,000. The best in picture entertainment, musical accompaniment and courteous treatment has been given at this downtown motion picture palace and it has become one of the show places of the city. The attraction for the anniversary week is "The Bondboy." a First National attraction starring Richard Barthelmess. F. I. L. M. Club to Be Guests to Film Folks A rousing get-together meeting of the F. I. L. M. Club of Chicago, exchange cashiers, salesmen, bookers, exploitation men, officers of the Illinois Motion Pic- ture Theatre Owners, the Arbitration Board and representatives of the trade press, has been arranged by the F. L L. M. club for October 30 at the Morrison Hotel. The announcement was made by O. W. Bolle, president of the F. L L. M. Club following its meeting last Friday. This is in the nature of a social gather- ing and get-acquainted meeting. There will be speeches by prominent exhibitors and exchange managers and a general good time is looked for. Plan Zone Meeting To Strengthen Unit First of Gatherings Will Be Held on November 8 at Ottawa In an effort to bring the Illinois Mo- tion Picture Theatre Owners organiza- tion up to its full quota and have a 100 per cent showing at the national conven- tion to be held in Chicago next May, the local committee on ways and means, of which Geo. Reynolds is chairman, has arranged a series of zone meetings, to be held throughout the state. The first of these zone meetings will be held in Ottawa, 111., on November 8. The committee in charge of the meet- ings is as follows: G. Reynolds, B. L. Berve, A. Dernbach, A. Abrahams, Joe Hopp, S. H. Selig and L. H. Frank. The second meeting is scheduled for November 22, at Galesburg; to be fol- lowed by one at Rockford, December 6, and another at Peoria on December 20. A general meeting wilt be held at Spring- field on January 10. The committee will explain impending legislation, the necessity for a solid or- ganization and the work of the arbitra- tion board. The board of directors of Illinois M. P. T. O. on Tuesday, October 24, completed the plans for the zone meetings. Brandt Appoints Bromley Joe Brandt, president of C. B. C., was a Chicago visitor on Wednesday, October 18. While here Mr. Brandt appointed George Bromley, former theatreman on the Northwest side, as special represen- tative for "Screen Snapshots." Mr. Bromley will work out of Chicago. Crawford Passes Through Roy Crawford, vice-president of Asso- ciated Exhibitors, passed through Chi- cago en route to Topeka, Kans., where he will spend two weeks visiting his home folks. Mr. Crawford said business around New York was on the increase. Chicago, 111. — Jones, Linick & Schae- fer will open the new McVickers theatre on Madison street October 26. ANOTHER PROFESSIONAL NIGHT— The midnight crowd attending the special showing of "The Kentucky Derby" at Universal's loop theatre, the Randolph, on Thursday, Oct. 12. Many prominent Chicago exhibitors attended as well as stars and players in various stage attractions. Herman Stern, sales manager, acted as host. 88 EXHIBITORS HERALD November 4, 1922 ! CHICAGO PERSONALITIES ! t MAYNARD SCHW ARTZ put on a JL . deLuxe short-reel show last Thursday afternoon, that drew like a porus plaster. Dave Dubiu didn't miss an exhibitor on the Row with his Educational invitations. * * * J. O. Campbell, formerly with American Releasing Corp. is now a Goldwynner, hav- ing joined that organization last week. * * * H. S. Brown shook the dust of Broad- way last week and is now making all the Hodkinson exchanges, telling the folks about the Triart box office sensations, "Hope," "The Beggar Maid" and "The Bashful Lover." He spent several days in Chicago. * * * Herman Stern, sales manager of Uni- versal, put on a regular show last Tuesday, with "Just Dogs" and "The Kentucky Derby"- — a good combination to draw to. * * * The Astor theatre, the new $100,000 house on Clark street, Joseph Koppel man- ager, packed 'em in for two weeks on "In the Name of the Law" due to an intensive campaign of doorknob hangers, subpoenas, etc., that Louis Kramer and Al Dezel got up. * * * Speaking of Kramer, the F. B. O. ex- ploitation man crept down to the office last Thursday, but was too ill to remain on the job. * * * Charles H. Ryan, of the Garfield the- atre, relates the following thrilling experi- ence. Last week he took his operator, Ed. Hillertz, to Fourth Lake, 111., for ducks. Ryan shot a snipe 50 feet from shore and Hillertz started to retrieve it, but sunk in the mud up to his hips. It took ten min- By J. R. Af.M J utes to pull him out of the soft' mud and thereafter all ducks and snipes that fell in the lake were charged off as a total loss. Ralph Kettering never overlooks a bet when it comes to putting the New Mc- Vickers on the map. His Buck & Raynor window at the "world's busiest corner" at- tracted considerable attention displaying the original skull used by Booth, and a jewel case that figured prominently in plays of fo rmer days. Photos of "The Old Home- stead" also graced the window. Tom Delaney, the Fox salesman, may not be Jewish, but when it comes to selling fillums, we suspect he has some of the blood of that race in him. Jeff Lazarus, the First National adver- tising and exploitation hound, is galloping around the country with one of Norma Talmadge's dresses these days. It's the one .Mrs. Schenck wore in "The Eternal Flame" and he's fond of displaying it in store windows. This week its in Champaign. Jeff also made Canton and Monticello do- ing his stuff. Didja see Joe Lyon last Thursday? * * * Don't forget Friday, Oct. 27, is the day set for the showing of "Oliver Twist" and Orchestra Hall is the place; 11 a. m. is the time. * * * Tom Gilliam laid aside his First Na- tional portfolio last Friday and hied him- self to Warsaw, Ind., to visit the folks. Stan Waite, former Pathe sales man- ager Chicago, and now Manager of the Boston exchange, paid Chicago a visit last week. "The Fog" to Be Filmed For Metro by Max Graf The photoplay rights to William Dud- ley Pelley's latest novel, "The Fog," have been purchased by Graf Productions, Inc., of San Francisco, and the filming of the story will start shortly under the personal supervision of Max Graf. Metro will distribute it. The story is concerned with a youth's struggle against circumstances, of his ^ropings to express himself and to live up to his ideals in a little New England village. Pathe Offers Two Reel Drama of Timber Lands A two-reel drama of the timber coun- try, produced by Kiser Studios and de- scribed by the distributing company as "something thrillingly different," will be published by Pathe in November. The title is "The Price of Progress." MAURINE POWERS, one of the princi- pals in the Weber & North picture, "Notoriety," which Will Nigh pro- duced. Lloyd Film Tops List The Harold Lloyd- Associated Exhib- itors attraction, "Grandma's Boy," pro- duced by Hal Roach, is accorded first position in the Indianapolis Star's graded list of the best pictures for September. Universal Serial Gets Aid and Endorsement of Prominent Radio Paper Universal's chapter-play "The Radio King" has been unqualifiedly approved by Radio News, authority in the radio field, as to its scientific merit and use- Scene from "The Radio King," Universal serial which has been endorsed by wireless magazine. fulness. The endorsement followed a showing of the serial before the entire staff of the publication, which made sug- gestions and otherwise co-operated in several minor changes making it tech- nically correct in expert detail. After this had been done the magazine gave its endorsement to the chapter-play and in its November and December issue will carry a novelization of the story. Universal Exchanges have been sup- plied with film trailers announcing the serial story starting in the November is- sue of Radio News, and also with col- ored slides. One-sheets adapted to newsstand use, to display on wagons of news dealers; and snipes to be ued on already posted paper, are at the dis- posal of exhibitors who are running the serial. Action Comedies Most Popular, Questionnaire Issued by C. B. C. Shows The greatest praise given any of the new series of Hallroom Boys' Comedies has been accorded the newest picture titled "All at Sea," the fifth on the series, which C. B. C. Film Sales Corporation has just released to the State Right Market. Upon its receipt at the New York offices from the West Coast it was given a special p r e- view showing for a committee of territorial buyeis, „ and was declared Al Santell by them tQ ^ tain sure fire laughs. This is important, according to C. B. C. in that this comedy, which was di- rected by Al Santell, was made as the result of a questionnaire prepared and sent out by Santell with the purpose of finding out whether "action comedies" or "situation comedies" go over oiggest with exhibitors and the public. The re- turned replies showed eighty-six per C; nt for "action comedies," exhibitors voting this way saying that while the drawing room comedy appeals to a great number the action comedy appeals to this per- centage and the other element of tin. audiences as well. GUIDE to CURRENT PICTURES AMERICAN FILM COMPANY State Rights Productions The Marriage Bargain, five reel*. Mary Milei Mister. The Logger! of Hell-Roarin' Mountain, five reels, Helen Holmes. Silent Shelby, five reels, with Frank Borzage. AMERICAN RELEASING CORP. Cardigan (Messmore Kendall Prod.), seven reels. Jangle Adventures (Johnson-Exceptional Prod.), five reels. Belle of Alaska (Chester Bennett Prod.), five reels. Daring Danger (Cliff Smith Prod.), five reels. Jan of the Big Snows (Jas. Oliver Curwood Prod.), five reels. The Cradle Buster (Tuttle-Waller Prod.), six reels. Bluebeard Jr. (Jas. Livingston Prod.), five reels. The Lying Truth (Marion Fairfax Prod.), six reels. Sisters (International Film), seven reels. The Hidden Woman (Nanuet Am. Corp.), five reels. My Old Kentucky Home (Pyramid Pictures), seven reels. Man's Law and God's (Finis Fox), six reels. The Three Buckaroos (Fred Balshofer), five reels. The Pillagers (Louis Wm. Chaudet), seven reels. Destiny's Isle (Wm. P. S. Earle), six reels. Shattered Idols, seven reels (Frothingham Prod.) ARROW FILM CORP. The Girl from Porcupine, five reels, with Fair* Binney. God's Country and the Law, six reels, Gladys Leslie. Love, Hate and a Woman, six reels, Grace Davison. A Yankee Go Getter, five reels, Neva Gerber. Dangerous Paths, five reels, Neva Gerber. Price of Youth, five reels, Neva Gerber. Ten Nights in a Bar Room, eight reels, John Lowell. The Innocent Cheat, six reels, Roy Stewart. Chain Lightning, five reels, Ann Little. A Motion to Adjourn, six reels, Roy Stewart and • Marjorie Daw. Back to Yellow Jacket, six reels, Roy Stewart and Kathleen Kirkham. The Broken Silence, six reels^ Zena Keefe. The Splendid Lie, six reels, Grace Davison. The Double-O, five reels, Jack Hoxie. ARTCLASS PICTURES CORP. After Six Days, ten reels. ASSOCIATED EXHIBITORS Distributed through Pathe Exchanges Handle with Care, all star cast, five reels. Woman, Wake Up I (Florence Vidor), six reels. Don't Doubt Your Wife (Leah Baird), five reels. Lady Godiva, six reels. Silas Marner, seven reels, All-Star. The Real Adventure, five reels. Florence Vidor. When the Devil Drives, five reels, Leah Baird. Dusk to Dawn, five reels, Florence Vidor. When Husbands Deceive, six reels (A. F. Beck). Grandma's Boy, five reels, Harold Lloyd. Up in the Air About Mary, five reels, All-Star. PLAYGOERS PICTURES, INC. Jan. 15— Reckless Chances, five reels. Feb. 26 — Hills of Missing Men, six reels. Apr. 2 — Sunshine Harbor, six reels. Apr. 16 — A Pasteboard Crown, six reels. Apr. 23 — Lonesome Corners, five reels. May 7 — Tracks, six reels. The Woman Who Came Back, five reels, Special Cast. The Man She Brought Back, five reels. Face to Face, five reels. Through the Storm, six reels. The Isle of Doubt, six reels. Her Majesty, five reels. ASSOCIATED PHOTOPLAYS, INC. Crossing Trails, five reels, with Pete Morrison. Ghost City, five reels, with Helen Holmes. Too Much Married, five reels, with Mary Ander- son. C. B. C. FILM SALES The Victim, six reels. •Hngerous Love, five reels. Captivating Marr Carstairs. five reel (Norma Talmadge re-issue.) The Heart of the North, five reels, Roy Stewart. Life's Greatest Question, six reels. Roy Stewart More To Be Pitied, six reels, all-star cast. EQUITY PICTURES Straight From Paris, five reels, with Clara Kim- ball Young. Charge It, five reels, with Clara Kimball Young. Where is My Wandering Boy Tonight? six reels, Cullen Landis. What No Man Knows, Clara Kimball Young. The Worldly Madonna. Clara Kimball Young. What's Wrong With the Women, special cast. FAMOUS PLAYERS-LASKY The Crimson Challenge (Dorothy Dalton), 4,942 feet. The Truthful Liar (Wanda Hawley), 6,243 feet. The Spanish Jade (Robertson Prod.), 5111 feet. Is Matrimony a Failure? (All-Star), 5,612 feet. The Good Provider (Cosmopolitan), 7758 feet. Beyond the Rocks (Gloria Swanson), 6740 feet. The Wife Trap (U. F. A. Prod.), 6207 feet. The Beauty Shop (Cosmopolitan Prod.), 6586 feet. North of Rio Grande (Holt-Daniels), 4770 feet. The Man from Home (Geo. Fitzmaurice), 6895 feet. The Ordeal (Agnes Ayres), 6000 feet The Bachelor Daddy (Thos. Meighan), 6229 feet Across the Continent, six reels, Wallace Reid. Over the Border, seven reels (Stanlaws-Compson Prod.). The Woman Who Walked Alone, six reels (Mel- ford). Our Leading Citizen, seven reels, Thos. Meighan. The Eyes of the Mummy, four reels, Pola Negri. The Man Unconquerable, six reels, Jack Holt. For the Defense, five reels, Ethel Clayton. The Greatest Truth, six reels, Mia May. South of Suva, five reels, Mary Miles Minter. Borderland, six reels, Agnes Ayres. The Dictator (Wallace Reid), 6221 feet. The Young Diana (Marion Davies-Cosmo), 6744 feet. If You Believe It It's So (Thomas Meighan), 6764 feet. The Bonded Woman (Betty Compson). The Top of New York (May McAvoy), 5148 feet. The Loves of Pharaoh (Ernest Lubitsch), 7862 feet. Her Gilded Gage (Gloria Swanson-Sam Wood Prod.), 6229 feet. Nice People (Wm. de Mille Prod.), 6244 feet. Blood and Sand (Rodolph Valentino- Fred Niblo Prod.), 8110 feet. The Valley of Silent Men (Cosmopolitan Prod.), 6541 feet. The Siren Call (Dorothy Dalton-Irvin Willat Prod.), 5417 feet. While Satan Sleeps (Jack Holt), 6069 feet. Manslaughter (Cecil B. DeMille Prod.). FIRST NATIONAL Polly of the Follies, with Constance Talmadge. Her Mad Bargain, with Anita Stewart. Woman's Side, with Katherine MacDonald. Love's Redemption, with Norma Talmadge. The Beautiful Liar, with Katherine MacDonald. The Song of Life, seven reels (John M. Stahl Pro.). Kindred of the Dust (R. A. Walsh Pro.). The Rosary (Special Selig-Rork Pro.). The Barnstormer, with Charles Ray. Red Hot Romance, six reels (Emerson-Loos). Penrod, eight reels, Wesley Barry. The Cave Girl, five reels. The Lotus Eater, seven reels, John Barrymore. Caberia, nine reels, Special. My Boy, five reels, Jackie Coogan. The Seventh Day, six reels, Richard Barthelmes*. A Question of Honor, six reels, Anita Stewart Gas, Oil and Water, five reels, Charles Ray. Smilin' Through, eight reels, Norma Talmadge. The Infidel, six reels, Katherine MacDonald. The Woman He Married, seven reels, Anita Stewart. The Deuce of Spades, six reels, Charles Ray. The Primitive Lover, six reels, Constance Tal- madge. The Half-Breed (Morosco), 6,484 feet. Slippy McGee (Morosco), six reels. Smudge (Charles Ray), five reels. Crossroads of New York (Mack Sennett), mix reels. Domestic Relations (Katherine MacDonald), five reels. Rose O' the Sea (Anita Stewart), seven reels. Sonny (Richard Barthelmess), seven reels. One Clear Call (John M. Stahl), eight reels. Fools First (Marshall Neilan), six reels. The Masquerader (Guy Bates Post), eight reels. Hurricane's Gal (Dorothy Phillips), eight reels. FOX FILM CORPORATION FOX SPECIALS The Fast Mail, 4880 feet. Silver Wings, 8271 feet. Monte Cristo, 9828 feet. A Fool There Was, 6604 feet. Nero, 11,500 feet. Lights of New York. A Little Child Shall Lead Them, 8361 feet. My Friend, the Devil, 9555 feet WILLIAM FARM M SERUM A Stage Romance, 6,416 feet Shackles of Gold, five reels. Moonshine Valley, 5679 feet. TOM MIX SERIHB Chasing the Moon, five reels. Up and Going, five reels. The Fighting Streak, five reels. Just Tony, 5242 feet. Do or Dare. WILLIAM RUSSELL SERUM Strength of the Pines, five reels. Money to Burn, five reels. The Crusader, 4780 feet. SHIRLEY MASON 8BSI1I Ragged Heiress, five reels. Very Truly Yours, five reels. The New Teacher, 4453 feet. Youth Must Have Love, 4368 feet. DUSTIN FARNUM SERIES The Primal Law, five reels. The Devil Within, six reels. Iron to Gold, five reels. Oathbound, 4468 feet Yosemite Trail. CHARLES JONES SERIES Riding with Death, five reels. Pardon My Nerve, five reels. Western Speed, five reels. West of Chicago, 4694 feet. JOHN GILBERT SERIES Gleam o' Dawn. 4,178 feet. Arabian Love, 4440 feet. Honor First, 5075 feet In Calvert's Valley. 20TH CENTURY BRAND Whatever She Wants. (Eileen Percy). Smiles Are Trump (Maurice Flynn), five reels, Extral Extral (Walker- Murphy), five reels. 90 EXHIBITORS HERALD November 4, 1922 GOLDWYN PICTURES CORP. The Night Rose, six reels. (Leroy Scott.) Be My Wife, five reels. Max Linder. Doubling for Romeo, six reels. Theodora, special cast, eight reels. The Glorious Fool, six reels. Man with Two Mothers, five reels, Mary Alden. His Back Against the Wall, five reels, Raymond Hatton. Watch Your Step, six reels. Grand Larceny, six reels. Watch Your Step, five reels, Landis and Patsy Miller. Come On Over, six reels, Colleen Moore. All's Fair in Love, six reels, Betty Compson. Head Over Heels, five reels, Mabel Normand. When Romance Rides, six reels (Benj. Hampton). GRAPHIC FILM CORP. Thou Shalt Not Love, six reels, All-Star Cast. The Fountain of Youth, six reels, All-Star Cast. Wildness of Youth, six reels, Virginia Pearson. W. W HODKINSON CORP. RENCO FILM COMPANY Lavender and Old Lace, six reels, Marguerite Snow. At the Sign of the Jack o' Lantern, six reels, all-star cast. . The Veiled Woman, six reels, Marguerite Snow. ZANE GREY PICTURES, INC. The Mysterious Rider, six reels, Claire Adams- Robert McKim. BENJAMIN B. HAMPTON PRODUCTIONS A Certain Rich Man, six reels, Claire Adams. Heart's Haven, six reels. Claire Adams. The Grey Dawn, six reels, Claire Adams. HUGO BALLIN PRODUCTIONS Cast Lynne, seven reels, with All Star Cast. The Journey's End, All Star Cast. Jane Eyre, seven reels, Mabel Ballin. Other Women's Clothes, six reels, Mabel Balhn and Raymond Bloomer. Married People, six reels, Mabel Ballin. WARD LASCBLLE PRODUCTIONS Rip Van Winkle, seven reels, Thomas Jefferson. WINNIPEG PRODUCTIONS. INC. God's Crucible, six reels. Gaston Glass. Cameron of the Royal Mounted, six reels, Gaston Glass and Vivienne Osborn. HOLTRE PRODUCTIONS French Heels, six reels. Irene Castle. No Trespassing, six reels, Irene Castle. TILFORD CINEMA STUDIOS Slim Shoulders, six reels, Irene Castle. BERG-KAHLERT PRODUCTIONS Free Air, six reels, Marjorie Seaman. JANS PICTURES, INC. .Vings of Pride, five reels. . . „. Man and Woman, five reels, with Diana Allen The Amazing Lovers, five reels, with Diana Allen. tfETRO PICTURES CORPORATION METRO SPECIALS Jan. 9— Fourteenth Lover, six reels, Viola Dana. Jan. 23— Little Eva Ascends, six reels, Gareth Hughes. p-eb 6— The Golden Gift, six reels, Alice Lake. Feb 20— The Right That Failed, six reels, Bert Lytell. . , ^ Mar. 6 — Glass Houses, six reels, Viola Dana. Apr. 3— Kisses, six reels, Alice Lake. Apr- 17—The Face Between, six reels, Bert May 1 — Seeing's Believing, six reels, Viola Dana. NAZIMOVA PRODUCTIONS Madame Peacock, seven reels, with Nazimova Billions, six reels, with Nazimova Camille, six reels, with Nazimova TIFFANY PRODUCTIONS Peacock Alley, eight reels, Mae Murray. Fascination eieht reels. Mae Murray. A Broadway Rose, six reels, Mae Murray. NATIONAL EXCHANGES, INC. Welcome Children, five reels, Elsie Albert. Shadows of the West, five reels. Heads Nova. The Lotus Blossom, six reeU, Tully Marshall. PATHE EXCHANGE, INC. JENSK D. HAMPTON PRODUCTIONS Half a Chance, seven reels, with Uahlon Ilamil ton. Her Unwilling Husband, five reels, with Blanche Sweet. Dice of Destiny, five reels, with H. B, Warner. That Girl Montana, five reels, with Blanche Sweet When We Were Twenty-one, five reels, with H B Warner ROBT. BRUNTON PRODUCTIONS The Devil to Pay, six reels, with Fritzi Brunette and Roy Stewart. GEORGE B. SEITZ, INC. Rogues and Romance, six reels, with Geo. B. Seita and June Caprice. FEDERAL PHOTOPLAYS, INC. The Heart Line, six reels. (Arthur F. Beck Prod.) The Power Within, six reels. (Achievement Films.) Nanook of the North, six reels (Freres). PACIFIC FILM CO. The Call from the Wild. The Fatal 30. The Able Minded Lady. The Girl from Rocky Point. The Forest King. PRODUCERS SECURITY CORP. When Dawn Came, six reels. Diane of Star Hollow, six reels. The Right Way, eight reels. The Soul of Man. seven reels. Squire Phinn, five reels. Welcome to Our City, five reels. Mr. Bingle, five reels. Mr. Potter of Texas, six reels. Trail of the Law, five reels. The Man Who Paid, five reels. Irving Cummings Series, two reels. Cissy Fitzgerald Series, 2 reels. FILM BOOKING OFFICES The Call of Home, six reels (L. J. Gasnier Prod). Beyond the Rainbow, six reels, L. J. Gasmer Prod. Boy Crazy, six reels, Doris May. The Vermilion Pencil, six reels, Sessue Hayakawa. The Bigamist, six reels, special cast. Queen O' the Turf, five reels, special cast. The First Woman, five reels, Mildred Harris. Gay and Devilish, five reels, Doris May. Sheik of Araby, six reels, H. B. Warner revival. The Glory of Clementina, six reels, Pauline Fred- erick. The Son of the Wolf, five reels (Norman Dawn Prod.). The Fatal Marriage, five reels (Gish-Reid reissue). The Understudy, five reels. Doris May. Colleen of the Pines (Chester Bennett Prod.). My Dad, six reels, with Johnnie Walker. Up and at 'Em. five reels, Doris May. In the Name of the Law, six reels, special cast. The Kick Back, six reels, Harry Carey. RUSSELL PRODUCTIONS Shadows of Conscience, seven reels, Russell Simp- son. SECOND NATIONAL PICTURES David and Jonathan, 4,800 feet. Her Story, 5,000 feet. The Night Riders, 5,000 feet Brenda's Heritage, 5,000 feet. LEWIS J. SELZNICK ENTERPRISES ELAINE HAMMERSTEIN STAR SERIES Why Announce Your Marriage? five reels. Reckless Youth, five reels. Evidence, five reels. EUGENE O'BRIEN STAR SERIES Chivalrous Charlie, five reels. The Prophet's Paradise, five reels. Channing of the Northwest, five reels. John Smith, five reels. CONWAY TEARLE STAR SERIES Bucking the Tiger, five reels. The Fighter, five reels. After Midnight. The Man of Stone, five reels. A Wide Open Town, five reels. The Referee, five reels. SPECIAL PRODUCTIONS The Road of Ambition, six reels, with Conwa The'sin That Was His. six reels, with Wllllar Favrrsham Red Foam six reels, a Ralph Ince Special Who Am I? (All Star Cast.) Conceit. (All Star Cast.) \ Man'n Home (All Star Cast.) Reported Missing, seven reels. UNITED ARTISTS CORPORATION Dream Street, nine reels (D. W. Griffith). Through the Back Door, seven reels, Mary Pick- ford. Carnival, six reels (Harley Knoles production). Way Down East, eleven reels (D. W. Griffith). Disraeli, seven reels, George Arliss. I Accuse, eight reels (Abel Gance production). Iron Trail, seven reels (Rex Beach). Little Lord Fauntleroy, ten reels, Mary Pickfori. The Three Musketeers, twelve reels, Douglas Fair- banks. A Doll's House, seven reels, Nazimova. The Ruling Passion, seven reels, George Arliss. Fair Lady, seven reels (Rex Beach). Orphans of the Storm, twelve reels (D. W. Grif- fith). The Three Must-Get-Theres, three reels, Max Lin- der. UNIVERSAL ATTRACTIONS Tracked to Earth, five reels, Frank Mayo. The Wise Kid, five reels, Gladys Walton. The Dangerous Little Demon, five reels. Maris Prevost. The Bear Cat, five reels, Hoot Gibson. The Man Under Cover, fie reels, Herbert Raw- linson. A Wonderful Wife, five reels. Miss du Pont. The Man Who Married His Own Wife, five reels, Frank Mayo. Second Hand Rose, five reels, Gladys Walton. Kissed, five reels, Marie Prevost Step on It, five reels, Hoot Gibson. The Black Bat;, five reels, Herbert Rawlinson. Out of the Silent North, five reels Frank Mayo. Her Night of Nights, five reels, Marie Prevost The Trouper, five reels, Gladys Walton. Trimmed, five reels, Hoot Gibson. Afraid To Fight, five reels, Frank Mayo. The Married Flapper, five reels. Marie Prevost The Top o' the Morning, five reels, Gladys Walton. The Galloping Kid, five reels, Hoot Gibson. Caught Bluffing, five reels, Frank Mayo. Confidence, five reels, Herbert Rawlinson. UNIVERSAL-JEWEL PRODUCTIONS Conflict, six reels, Prisrilla Dean. The Fnx, seven reels Harrv Tarey. Wild Honey, six reels, Priscills Dean. Foolish Wives, 10 reels, Erich von Stroheim. Man to Man, six reels, Harrv Carey. The Trap, seven reels, Lon Chancy. The Storm, eight reels. House Peters. Human Hearts, eight reels, House Peters. Under Two Flags, seven reels, Priscilla Dean. VITAGRAPH EARLE WILLIAMS PRODUCTIONS Lucky Carson, five reels. The Man from Downing Street, five reels. Restless Souls, five reels. CORINNE GRIFFITH PRODUCTION! Received Payment, five reels. Island Wives, five reels. A Virgin's Sacrifice, five reels. Divorce Coupons, five reels. ALICE CALHOUN PRODUCTION* The Rainbow, five reels. The Little Minister, six reels. The Angel of Crooked Street, five reels. The Girl in His Room, five reels. A Girl's Desire, five reels. WILLIAM DUNCAN No Defense, five reels. The Silent Vow, five reels. VITAGRAPH SUPER-FEATURES Gypsy Passion, six reels. The Sheik's Wife, six reels. Too Much Business, seven reels. My Wild Irish Rose, seven reels. The Ladder Jinx, six reels. The Ninety and Nine, seven reels. WARNER PICTURES Ashamed of Parents, all-star cast, six reels Parted Curtains, Henry B. Walthall and Mary Alden, six reels. A Dangerous Adventure, Grace Darmond, seven reels. Rags to Riches, Wesley Barry, seven reels. Little Heroes of the Street, Wesley BaiTy, seTe« reels. Brass. Main Street. The Beautiful and Damned. Little Church Around the corner. WESTERN PICTURES CORP. Honeymoon Ranch, five reels, Allene Ray. West of the Rio Grande, five reels, Allene Rsy. Partners of the Sunset, five reels, Allene Rsy. Lady Luck, five reels. Allene Rsy. wland Succeeds Williams at First National ., V. No. 20 Entered as second-class matter, August so, 1917, at the Post Office at Chicago, III., under the Act of March 3, 1I70. November 11. 1922 UIIII h 1 1 1 ITTTTTIIIT-UJ5T If You Played First Series / Vbull Wmtlhese/ Ytiv N E W Leather. Pushers A SERIES OF SIX TWO REEL FEATURES presented CARL LAEAAAALE 1 \ u/^/i original cas6 -Peociurincf / v REGINALD DENNY include nq HAVDEN STEVENSON MADE FROM THE FAMOUS COLLIER'S WEEKLY STORIES ty H-C-WITWER directed h\J MARRY POLLARD UNIVERSAL JEWEL • HflDEPENDENQ STRENGTH MIGHTIEST OF ALL EXPERT EDITORS-NEW FEATURES SPEED " S COOPS - NOVELTIES 1008 EXPERIENCED CAMERAMEN FOX CAMERA OPERATORS ARE AT YOUR SERVICE DAY AND NIGHT All The News Pictures Fit To Show HONEST NEWS ENTERTAINMENT See following pages for the greatest list of short entertainments ever announced by FOX FILIVI COHPORATION Fox Educational Entertainments are made for motion picture theatres. They are not techni- cal subjects. Each one embodies entertainment, comedy, pictorial beauty and colorful atmosphere plus educational value. A spe- cial staff of scenario writers, directors and cameramen are ran- sacking the world for unique entertainments for Fox Educa- tional exhibitors. These pictures are produced with the same care bestowed upon big dramatic subjects. FLYING STMT William Qbf Offering* Progress of the Screen EDuanom iRBINMENTS NOW RELEASED The First Six of These Unique Entertainments 1. All igator Hunting ana Farming 2. Thrills and Spills 3. Volcanoes of the World 4. Water Sports 5. A Story of Ice 6. Ancient Rome COMING RELEASES The Second Six Fox Edu- cational Entertainments 7. Old Spain 8. Pekin Ducks 9. Bits of Europe 1 0. Camphor 1 1 . Bird Life 1 2. Tlie Runaway) Dog CORPORATION SOME QUEENS AND A WILLIAM FOX SUNSHINE COMEDIES Released Every Other Week Every One A Riot of Fun BOOK NOW THE TIN BRONCO j A Corking Comedy DAN Y DAN j A Mile-A-Minute Funfest STEP LIVELY PLEASE Now Playing THE HAUNTED HOUSE Now Booking THE RANCH ROMEO ^ I Coming Wt\ ING IN COMEDY COURT WILLIAM FOX presents LUPINO LANE The First International Comedian THE REPORTER A Knockout Everywhere THE PIRATE Now Playing MY HERO Coming Soon ft CORPORATION MflUMBIt MAGNETS FOl WILLIAM FOXpresents AL SUP The Inimitable Fun Producer ALL WET A Whale of a Comedy THE CITY CHAP Now Playing OUT OF PLACE Released Nov. 19th. IGGER BOX OFFICE BUSINESS WILLIAM FOX presents CLYDE COOK The Kingpin of Comedy Creators THE ESKIMO A Riot of Roars HIGH AND DRY Now Booking LAZY BONES Coming Soon P C O UPORATION William Tvx presents MUTT AND 4 JEFF Comedy Cartoons Released eltry tu)o Wed® O^e neu) series is * better than cVer BOOK. NOW first spc of the naO season RED HOT FALLEN ARCHERS COLD TURKEy % WISHING DUCK BUMPS s1 THUMPS NEARING THE END STRENGTH^ FOX FILM CORPORATIOtf JL WINNER ▼ WILLIAM FOX presents JOHN GILBERT m QV€ QamBler Directed by JOSEPH FRANZ "3. [S INDEPENDEN( 6- STRENGTH FOX Fll THE BIG SHO W f m n n \ RPORATION * 1 DIRECTED B/ ROWLAND V LEE 6 EXHIBITORS HERALD November 11, 1922 O T since 'Don't * ^ Change Your Hus- band'has Gloria Swanson had such an excellent ve- hicle. One of the best casts of the season. Mr. Lasky has outdone him- self in an effort to give theatre-goers their money's worth." — N. Y. Globe. "Lavish sets, daring gowns; effec- tive production." — N. Y. Sun. "The star is at her best. One of the strongest characterizations she has ever created. Powerful and con- vincing." — N. Y. Telegram. i PLAYERS -LASKY CORPORATION ^ A Sam Wood Production From the novel by David Lisle Scenario by Percy Heath dm Jesse L. Lasky presents Gloria »Hie Impossible Mrs. Bellew * fT CC Cparamount Q>icture This advertisement is made from the 4 column cut that you can get at your excha??* November 11, 1922 EXHIBITORS HERALD 7 The Perfect Lover in Another Triumph! t ALL that '"Blood and Sand" was — and more ! Valen- tino as a gorgeous Prince of royal blood who loves a beauti- ful American heiress and braves amazing adventures to win her. With costumes and settings of dazzling magnificence. A thrill- ing, eye-filling entertainment ! Jesse LLa^ky presents Rpdolph Valentino in THE YOUNG RAJAH // From the sensational stage play "Amos Judd" by Alethea Luce and the famous novel by John Ames Mitchell Directed by Philip Rosen Cast includes Wanda Hawlcy and Ovaries Ogle Scenario by June Mathis A BOVE is the four column press book advertisement that you can get, in cut or mat form, at your ex- change. The press ads on Paramount Pictures are as fine as the pictures themselves. They are used by the biggest theatres in the country. Every exhibitor, no matter how small his house, has the services of a staff of advertising experts — without charge. A staff so large that no theatre in the world could afford it, you get for nothing. Jit s Worth Running, Its WorthAdvertising! 8 EXHIBITORS HERALD November 11, 1922 Playgoers Pictures PRESENTS Loneso ners An Edgar Jones Production One man sought to learn about women from books. — The ther man got his lesson from fe. — Whose was the better method ? has been repeatedly demonstrated in ure land that the heroine who is 'up against it,' so to speak, through no fault of her own, can command the sympathies of nine out of ten people who witness her struggles against unkind fate. And Nola, the girl who weds a man who takes an awful long time to realize that she is really worthy of his name, obtains sympathy in large and generous measure. So does the self- sacrificing friend whose efforts finally bring husband and wife together in a happy climax. 'Lonesome Corners' is skilfully directed, pre- sented by a clever cast of players and affords pleasing entertainment." — Exhibitors Trade Review. FOREIGN REPRESENTATIVE SIDNEY GARRETT^ Physical Distributors Pat he Exchange 10 EXHIBITORS HERALD November H, 1922 What show has had the longest run in the history of the *J legitimate theatre f Correct- Goldwjrnj is producing KM SnactedL by an uncommonly DISTINGUISHED CAST including MILTON SILLS, I* CLEO RIDGELY ani JACK A4ULHALL. 8M Vroduceoi undUr the per- sonal supervision, of MAX qRAF cAdapUd by JOSEPH FRANKLIN POLAND fVwn, CAROLINE ABBOTT STANLEY'S famous novel, A MODERN MADONNA JJirected by JAMES W.HORNE. Distributed Tbfdasivety I MFTRO pictures lYJLJU JL JLVV/ CORPORATION" 7uru JynferlalTuLure s , Clds., Exclusive Distributors ikreu^kout f Cnbem A — Enter Madame in your booking book now. It is a picture that will open the door to ; solid returns . . CLARA KIMBALL YOUNG ENTER MADAME cA HARRY CARSON Production of GILDA VARr' ESIfS an^DOILY BYRNE'S stage success whifk ran, 4r5 Weeks on^Brcadway Directed, buWAUA.CE WORSLEY Scenario by FRAMK BERESFORD ThotoPbuj owned and copyrighted by the SAMUEL lIERZEKThsfopLiij Corp'ru ^Distributed; by \AT2rTT* C\ PLCTURES IVl tli 1 lVw CORPOHATIOK 'Jury Imperial. 'Pictures, Ctd.., €*cLutU>e Vi*trLl>uiors Read these lines on The HANDS of NARA Ikey mean, A M MONEY M ^ " HARRY CARSON (presents CLARA KIMBALL YOUNG 3 he HAND S NARA bii HICHAfU) WASHBURN CHILD cAyyierlcan, cAtnba,ssa,cioy* to UtaXy 'PkotopUuj owned and copyrighted, bij Ike SAMUEL ZIERLER ThoioflAij Covf'vu. TJLstribulecL bvj METIVO PICTURES CORPOB-AmOJST 7u*if Tmpenal Pictures, Cid-, 6.Kclusive Oisfribjrfors iJtfuaui Great Britain/. Sir Wm.-7urvi , cMah.' .• 'inr Corporation, Liiiutt-O literary reputation in the history American nation is that of Mark Twain's. Untold millions of American people for three decades have read, continued to read, and always will read the stories of this world- famed author-humorist. Behind all of the writings of Mark Twain there is found a human man. rich in imagination, rich in sympathy. Mark Twain's niost beloved story has been made into one of the greatest, most human and most beautiful motion picture productions ever seen on the screens of the. world. We are now booking in the hix office winner with which other romaiic productions simply don't compare. November 11, 1922 EXHIBITORS HERALD 17 "*HE story, adapted from the famous novel, "The - Three Cornered Kingdom," by DuVernet Rabell, id directed by Wesley Ruggles, is a peach and a i)pin combined, to wit: k prince — a girl — a gem — a whirl — a throne — a kiss -i dance — Oh bliss — a train — a dash — a plunge — bn CRASH — sit tight — some fright — good night And a final rousing climax with Ethel Clayton in the arms of a :;wart Prince Charming, impersonated with true regal charm by Virner Baxter. Imagine what a story to advertise! — Imagine what a story to xloit with F.B.O.'s special brand of exploitation and super-show- inship! A score of original ideas in the big press sheet — Posters ci in dignity and power — Everything the showman needs to whip III Were Queen" across to a bountiful clean-up. Book it IMMEDIATELY. Write, phone or RADIO! ttwbuted by Film Booking Offices of America, Inc. xutive Offices: 723 SEVENTH AVENUE, NEW YORK CITY Exchanges Everywhere vJ, THE FACE IN THE FOC vv irh Here is a pic- ture withTa kick that will fill your house to over -flow- ing by Jack Boyle dire C + pd by Alan Crosland l/a. r a m o u n (f* / C t u r e 'We want to stand right up on our hind legs and tell the world that "The Face in the Fog" is one of the finest crook pictures ever produced. We fail to recall a more dramatic series of scenes. We have never looked at more artis- tic night photography than that presented in the almost two reels of action in a dense fog." CHAKI.KS LARKIN, Motion Picture New* Created by COSMOPOLITAN PRODUCTIONS Lionel Barrymore, SeenaOwen, Lowell Sherman, Louis Wolheim. Mary McLaren, George Nash Three Capacity Weeks on Broadway at the Rivoli, Rialto and Broadway Scheduled for one week at the Rivoli, this vivid, thrill- ing melodrama was so enthusiastically received that, after packing the house there it moved down to the Rialto and there repeated its success. Then another record-breaking week at the Broadway. "A Nick Carter story in a Tiffany setting" one paper called it. It's the most vital, engrossing, mystifying, tense and fascinating photoplay ever filmed. It's to the screen what "The Bat" is to the stage. "We are not going to tell you a thing about the story. It's too good to tamper with," says Harriette Underhill, in the New York Tribune. We'll tell you, however, that it is Jack Boyle's greatest "Boston Blackie" story faultlessly acted by a cast of stars, wonderfully produced, with the greatest fight ever staged and filled with action from the first reel to the final fadeout. November 11, 1922 EXHIBITORS HERALD 19 The Big First Run Theatres Wouldn't Run Melodramas! Here Are a Few of the Theatres Where WISER GUYS Are Packing 'Em in With "MORE TO BE PITIED" First of LOEWS STATE, Oakland STRAND, San Francisco PANTAGES, Los Angeles RIALTO, Des Moines VICTORIA, Altoona BROADWAY, New York STATE, Brooklyn PARTHENON, Ridgewood CAPITOL, Elizabeth LIBSON CIRCUIT, Columbus, Cincinnati, Dayton, Louisville HIPPODROME, Reading COLONIAL, Detroit BOSTON, Boston LAFAYETTE, Buffalo NORMANDY, Brooklyn RIALTO, Newark KISMET, Brooklyn ROWLAND AND CLARKE CIRCUIT, Pittsburgh HARING AND BLUMENTHAL CIRCUIT SIDNEY COHEN CIRCUIT THERE'S NO SURER PROOF THAT THIS IS WHAT THE PUBLIC WANTS THAN THESE SAME EXHIBITORS ARE COMING BACK AND ASKING FOR BOOKING DATES ON "ONLY A SHOPGIRL" Now Ready for Booking with the Biggest Cast Ever Estelle Taylor Mae Busch Wallace Beery Tully Marshall Willard Louis James Morrison Josephine Adair Directed by Edward Le Saint Claire Du Brey William Scott THERE'S A FRANCHISE HOLDER EVERYWHERE C. B. C. FILM SALES CORPORATION 1600 BROADWAY, NEW YORK EXHIBITORS HERALD November 11, 1922 She so iv the Dazzle but not the Danger SUPERB CAST INCLUDING Maurme Powers, MaryAlden.Rod La Rocque. \ George rlackathorne, Richard J Tra vers, J.Barney Sherry, 9\nders Randolf, Mona Lisa PRODUCED L-LAWRENCE WEBER and BOBBY NORTH A PICTURE THAT WILL PLAY THE BIGGEST HOUSES OF THE COUNTRY DESERVES EXTRAORDINARY POSTERS. IWILLTMIGHS photodrama !4fthe folly of false fame Notoriety; Maurine Powers Rod La Rocque Mary Alden Richard Travers J.Barney Sherry $ Anders Randolf . George Hachalhome Mona Lisa L-L»WBENCE° WEBER "»"~d"bOBBY NORTH 0Mk This Is the First of the Four Will Nigh Photodramas. Stat-Rj PRODUCED AND DISTRIBUTED BY L LAWRENCE WEili FOREIGN RIGHTS CONTROLLED BY November 11, 1922 EXHIBITORS HERALD 21 1 PRIVATE SECRETARY CLAIMS JSHARE OF BROKERtS ESTATE Deceased Promised Her Part of His ForUjne. Declares Miss Simpson I "NOTORIETY" POSTERS WILL COVER THE COUNTRY. THEY ARE YOUR "STREET SALESMEN." TO SEE THE POSTERS IS TO SEE THE PICTURE. Iy n Jdeti, Bjney Sherry. a N TH ' .w. Notoriety 'WlLL'NlGHS PHOTO DRAMA OF THE FOLLY OF FALSE FAME I NOTORIETY Haurine Powers Richard Trovers Rod la Rocque J Barney Sherry Mary Alden Anders Randolf George Hachalhorne Mona Lisa L LAWRENCE w EBE R* Z * BOb'by NORTH s \je Invited to Write for Our "Will Nigh Series" Selling Plan. J BOBBY NORTH * CORP., 1600 BROADWAY, N. Y. C. 1600 BROADWAY NEW YORK CITY 22 EXHIBITORS HERALD November 11, 1922 'Ported Conned fhe Sfar ^PPe«red , Them I x o^vS tars-*-- r«44i»t»w ;»» j»" ~- ±r ooo«*" ' fenson s Theatre Showimf ^WESTE^UNION . aTKIN*. «"=■ V ">« »r. ... 1"°'"' m«"":. -i-M - et>3 ""."V ATTENTION ILLINOIS and INDIANA EXHIBITORS This Is One of Those 'BOX OFFICE OPPORTUNITIES" THAT ONLY KNOCKS BUT ONCE on Your Door!!! IT'S GOOD SENSE TO INVESTIGATE IMMEDIATELY AT PROGRESS PICTURES COMPANY 808 S. WABASH AVE., CHICAGO, ILLINOIS and 144 W. VERMONT ST., INDIANAPOLIS. INDIANA GRAPHIC P ROD UCTIONS. INC., 72 9SEVE NTH AVE. . NEW YORK November 11. 1922 EXHIBITORS HERALD 23 nnounee JVbw in preparation for release RICHARD BARTHELMESS jf in yf Just d Cong at Twilight ^ with EVELYN GREELEY & PEDRO de CORDOBA fast ^fou cJisy JVdt Unow This is t photoplay > on the *-creen Filmed ai £normcHfc> cost with an all-star ca>t headed by JEAN PAIGE This special production is faithful . ortrayal of Arvr\<^ Sew ell's Famous story, filled with thrills suspense and exciting xQrrux B»g rire scene unique rate between horse and locomotive, a spectacular slot m It is th- big picture of the year and one th*t will long be remembered SESTESCEV TO READ A BOOK CHICAGO > EMb*4 « -m* e«;U Not *. »W tft*tfefeodaM mm* mmm ^uantnot na tb? acorr MM •Mem tte !M»t- 1**1 tm t*_ Pi ■iwt.oi <* Qw^pB Am«iM tmntn* that rrimanM-. 3 fewe t*«« «*• 1 n iliKV 4 *M» P«B* »t*0 !( «*■ mJMtU* rrlfcj to IB* MM? dMrWt BLACK BE At TY will ap^ar ai the An entertainment that will be enioycd by the entire fajnt- Iv Don't mi*s lb ' Reproduction of herald used by J. W. Baird for exploitation of Vita graph's "Black Beauty" and described in Mr. Baird's initial "Theatre Letter," in this issue. REWARD! FOR THE ARREST OF KEN THORTON Believed to have killed Sam McTurk in Virginia — Last seen in Kentucky — Thought to be headed this way — If seen REPORT AT ONCE SAT. Night 0CT.28 Reproduction of herald used by E. J. Milhon for Fox's "The Roof Tree." Mr. Milhon writes in this issue a "Theatre Letter" none should miss reading. 48 EXHIBITORS HERALD November 11, 1922 HIGHLIGHTS — Left: Lobby of the Leader theatre, Washington, for "Nanook of the North," Pathe. Center: Front of the Branford, Newark, for "The Storm," Universal. Right: Street exploitation and front of the State, Pittsburgh, for "Silver Wings," Fox. OLD HOMESTEAD >5 "The Old Homestead," Paramount production by James Cruze of the old stage classic is prominent in current box office news, exploitation and business reports indicating keen interest on the part of the public. Reports in "What the Picture Did For Me" agree in tenor that the picture is one of the sure fire box office attractions of the moment. The picture was given its Chicago premiere at the opening of McVickers theatre, subject of a special section and other stories in this issue of the "Herald." i Picture on Page 50) The Chicago advertising campaign for the picture was an extensive and varied one. A highlight is depicted upon a suc- ceeding page which shows the window display appearing in the Commonwealth Edison building. The twenty-four sheet was used and this is said to be the first time that a loop window has housed the giant of the posters. Dan Roche, Para- mount exploiteer, arranged for its in- stallation. Peoria Well Covered In Peoria the campaign for the picture- was handled by Bill Danziger, assistant to Roche in the territory. An exploita- tion ''rube" led prize cattle about the city. Banners reading "To Be Sold at Auction to Pay the Mortgage on 'The Old Home- stead' " were widely used. Pictures upon a succeeding page show the Peoria cam- paign in part. Here, also, was used a cooking con- test, an especially suitable expedient. Feminine interest may be roused to high pitch by this device. Film Fulfills Promise In its theatre career to date the pic- ture has fulfilled the forecast made for it in the review in this paper. At Mc- Vickers it drew the biggest "hand" on the opening program, an occasion when applause was frequently forthcoming. Chambers Flier Is "Sl^in Deep" Boost Picture on Page 50) Stanley X. Chambers, Miller theatre, Wichita, took advantage of an Air Cir- cus in the community and sent into the air an aviator in convict uniform flying a plane on the under side of which ap- peared the words "Skin Deep." The tie-up with the First National attraction of that title is direct, an escaping convict making use of a plane in that production. Roses Aid "Rose" (Picture on Page 51) Roses, artificial ones naturally ar- ranged in decoration of the Blue Mouse theatre. Minneapolis, aided materially in the success of the Metro production, "Broadway Rose," the lobby and foyer being admirably hung. The photo* graphs give a good idea of the effect. Man WhoPlayed God" Subject of Unusual Display (Picture on Page 50) "The Man W ho Played God," United Artists production featuring George Arliss, was made the subject of an un- usual and promising one-sheet display by Edward L. Hyman during its run at his Brooklyn Strand theatre. A personal let- ter from Mr. Hyman to patrons, on the theatre letterhead shot up to one-sheet size, appeared in front of the theatre. A picture of the display is given upon a succeeding page. The idea is one that may be adopted for personal endorse- ments by anyone. Its forcefulness and readability are apparent. Arrow Announcement Merits Deep Study The Arrow announcement of attrac- tions offered theatremen is of especial importance to showmen who read these pages from the box office angle. Pictures of exceptional exploitation fitness are concerned therein, detailed "Suggestions in the Stills" setting forth the dominant aspects of two of them "Lost in a Big City" and "Jacqueline of the Blazing North." It was from Arrow that the theatre obtained "Ten Nights in a Barroom," one of the prominent box office attrac- tions of recent months and essentially an exploitation feature. In many important aspects the pictures concerned in the present announcement suggest that pro- duction. It is to every exhibitor's inter- est to make the special section devoted to the announcement the subject of deep study. With the increase of mystery plays the importance of "seeing the picture from the first" becomes more marked. The individual who works out a prac- tical plan for assuring this advantage to all theatregoers without inconvenience will perform a great service for motion pictures and the theatre. GOES BIG Herald "Rogue's Romance" in all Vitagraph Front (Picture on Page 50) "A Rogue's Romance," Vitagraph fea- ture starring Earle Williams with Rodolph Valentino in the cast, was heralded to citizens of Cleveland in an all-Vitagraph front installed by the Orpheum theatre for the run. Larry Semon's comedy, "Golf," made up the lighter portion of the program. A huge cutout of Semon took the high point of interest in the center of the lobby, although the longer picture had the top and the major portion of the side display space. A picture reproduced upon a succeed- ing page gives the street appearance of the Orpheum front from some dis- tance. The various paper units combined to make a brilliant flash. Use Cutout Scheme For "Remembrance" (Picture on Page 50) Unique use of partial cutouts is seen in the display used by the Plaza theatre, Worcester, Mass.. for "Remembrance," Goldwyn production. Recreation of scenes from the play gives way in this case to picturization of the plot element the outstretched hands of family mem- bers to the parent who provides support. The trick is effective. "Fast Mail" Scores (Picture on Page 51) "The Fast Mail," Fox feature, scoring heavily in exploitation news of the per- iod, was advertised by the Alhanibra theatre, Los Angeles, with a locomotive, gas-propelled, which is spectacular for even that city of active showmanship. Add the picture, on a succeeding page, to the collection of "Fast Mail" exploita- tion snapshots published to date. Makes Vivid Cutouts (Picture on Page 51) Vivid Cutouts, hand painted and used with and without still inserts, made for Fox's "Arabian Love" by the National theatre. Winnipeg, arc reproduced upon a succeeding page. These arc selected from a great number received as repre- sentative of the excellent work being done. November 11. 1922 EXHIBITORS HERALD 49 HIGHLIGHTS Left: Foxcr of the Branford, Newark, for "The Storm," Universal. Front of the Plaza, Wheeling, for "Trooper O'VriV" For Lobbv of the Casino Chicago, for "The Sno-wshoe Trail." Universal. (Another photo of Branford on opposite page.) "LORNA DOONE" CAMPAIGNED "Slim Shoulders" Prospers Through Castle Promenade (Picture on Page 50} '"Slim Shoulders," Irene Castle produc- tion distributed by W. VV. Hodkinson Corporation, is being actively and profit- ably advertised by Eastern showmen through use of the Irene Castle Prome- nade, six models who stage a fashion fhow in connection with the engagement. The Nemo theatre. Johnstown. Pa., and the Hamilton. Lancaster, are theatres re- cently using the idea. A picture of one of the Nemo displays is reproduced upon a succeeding page. The fashion show idea is always good in connection with an Irene Castle fea- ture. Professional or amateur models can be employed with success by show- 'men in almost any community. Mer- chant cooperation generally is readily forthcoming. "Colleen of Pines" Draws Strong Lobby (Picture on Page 50 "Colleen of the Pines." F. B. O. fea- ture, was accorded an exceptionally strong lobby display by Clune's theatre. |Los Angeles. The atmosphere of the North country was emphasized in the log cabin and pine shrubbery decorations in- stalled. A cutout showing one of the struggles in the picture was given the position of prominence at the sidewalk Kiwanas See "Speed" (Picture on Page 51) A Kiwanas Club convention in Alex- indria, Va., was showered with pam- phlets directing them to the Idle Hour heatre where "Speed," Pathe serial, was n exhibition. The tie-up between plane md picture title is direct. New Cameras Score Newspicturc reporters scored heavily n Chicago Saturday, Oct. 28. when •iews of the Princeton-Chicago football ;ame were projected upon downtown nd neighborhood screens slightly more han two hours after the final whistle iad blown. "Lorna Doone," Maurice Tourneur production to be distributed by Associated First National Pictures, Inc., will come to exhibitors precampaigned by one of the most far-reaching preparatory broadsides ever conducted. More than 3,000 dealers and something like 25,000 jobbers and retailers will participate in the exploitation of the picture. Box office returns on pictures similarly advertised in advance of publication argue a big record for the production. Books, songs, jewelry, shoes, feminine apparel and groceries are articles involved in the cooperative campaign now in pro- motion. Local announcements by mer- chants are timed to break with the first runs of the feature. Special Edition Published A special edition, called the Madge Bellamy Edition, of the book has been prepared by the Milton-Bradley Company o f Springfield. Mass. Colored stills from the picture illustrate the book. The National Biscuit Company is put- ting out a special Lights Are Used For Educational Comedy Subjects (Picture on Page 50) Increasing willingness to accord the short subject proper place in theatre ex- ploitation is again indicated in receipt of photographs showing electric light an- nouncement of Educational comedies by first run houses in New York and To- ronto. Pictures on a succeeding page show the methods used. In New York the Rivoli gave marquee space to "Man vs. Beast," Educational special. The Toronto house played up the Christie comedy, ' That Son of a Sheik." Showmen responsible for both are good showmen. The Song Tie-up. Biscuit Tie-up. confection to carry the title of the picture also. M. Whitmark & Sons have pub- lished the "Lorna Doone Ballad." a number inspired by the title. Lorna Doone pearls, brace- lets and ear-rings are to be put out by the L'Aida Pearl Company of New York. Other features of the drive include hats, umbrellas, fur wraps, gowns, silks, dolls, cloth coats and other articles. Dealers V/ill Advertise Many of the companies co-operating maintain their own retail stores and will, of course, advertise the articles widely. Road men for all are urging merchants everywhere to time their advertising to coincide with that given the picture by exhibitors in their communities. "Blood and Sand" Ballyhoo Subject Picture on Page 51) "Blood arid Sand." Paramount feature starring Rodolph Valentino, is not a pic- ture readily associated with standard methods of ballyhoo, yet the 20-minute band concert given by the Idaho theatre, Twin Falls, before 2.000 football enthusi- asts, is credited with drawing big busi- ness to the box office. The photograph, unusual for several reasons, is worthy of attention. Orphans See Lloyd Picture on Page 51) Orphans from a local institution were entertained at a special screening of "Grandma's Boy," Associated Exhibit- ors-Harold Lloyd feature, by Fox the- atre, Springfield, Mass. A kindness was done and many friendships made. The event was an item in the successful "Joy Week" conducted. Score Board Stolen (Picture on Page 51 The score board of the Newark Ledger was stolen by the management of the Branford theatre during the world series, an appended banner advertising First National's "The Bond Boy" at that play- house. The picture broke on the front page of the newspaper. Football is momentarily in the ascen- dant. Probably the only sport that has not been termed a theatre opponent, it bears boosting. The newspictures, cov- ering the big games, make this a sim- ple matter. It pays. 50 EXHIBITORS HERALD November 11. 1922 1 5! i ' THE OLD HOMESTEAD' 'SLIM SHOULDERS" Rupert Hughes* 'A ROGUE S ROMANCE" "REMEMBRANCE' 'MAN WHO PLAYED GOD" "COLLEEN OF THE PINES" "SKIN DEEP" Stories of Above Pictures in "The Theatre," This Issue /•. ;.v. ;• ;• .•. ;■>:. fa fa. fa fa fa. fa fa fa fa fa fa. fa. fa fa fa. fa fa fa. fa ;fa fa. fa. fa. fa. faXSM^MMffiWtMMffim November 11, 1922 EXHIBITORS HERALD 51 52 EXHIBITORS HERALD November 11. 1922 There Are No Alibis OPENS Entirely New Program Each Week Beginning on Sunday Tsamm 'paramount sputum ^£°H2i;?^« * * OPENING WEEK * * a*ZEX£JS£2»* (Concluded front page 4$) essential to the complete success of any program. "Autumn Leaves," with a somewhat idealized woodland setting and ten sing- ers in old-fashioned costumes, was the prologue. "Sweet Genevieve," "Little Brown Jug," "The Old Oaken Bucket" and other songs of the period led to "In the Gloaming," the concluding number. Paramount's excellent picturization of "The Old Homestead" followed immedi- ately and closed the show, drawing the big hand of the evening. * * * The McVickers opening was remark- able for precision and adherence to sched- ule. Doors were opened promptly. The show started on the tick of the watch. Save for the banks of floral contributions, the presence of notables, film and theatre executives, and two or three minor mis- calculations due to the inescapable human equation and the momentousness of the occasion, the performance ran off as smoothly as is expected in midweek. To Ralph T. Kettering's advertising campaign, in many respects the most ex- traordinary of its kind ever conducted, was due, no doubt, a line, four deep, that extended from the box office to and around the corner at 6 o'clock, more than an hour before the opening performance was scheduled to begin. "For You," the feature line in all news- paper and other advertising used, scored strongly with Chicagoans. It sets a high mark for the theatre to maintain. The opening performance was an auspicious beginning. OPENS \\rj<'' THURS., OCT. 26 &30 P M tSOjZXHi OPENING PROGRAM .~—"^yu • I III OLD I i< imim I Air TCOR the motion picture exhibitor whose program does not satisfy his patrons there are no alibis. Though storm, train wreck or faulty service in- tervene, though the exhibitor's inten- tions be of the purest and his efforts of utmost sincerity, the public does not condone failure to provide good amuse- ment. To appreciate fully the causes of this condition is to recognize and avoid many pitfalls. It is human, though inconsistent, that in the purchase of entertainment the normal man is a careless buyer and an exacting owner. One item of a program, the most or the least important one, is sufficient to lead the average citizen to the box office. It is seldom that he looks beyond that item, until he has bought his ticket. Immediately after purchase of that bit of pasteboard and entry to the theatre this same average individual becomes as exacting as one who has bought a Rolls-Royce or a Rembrandt. The size of the admission fee is immediately forgotten and that which is exhibited upon the screen and rendered by the musicians must con- form to a very hazy conception of per- fection which each individual has worked out for himself. There is no explaining the phenomenon. It simply exists. To cope with this general inconsist- ency on the part of patrons successfully but one practical plan has been devel- oped. That plan, or policy, admits of no letting down of standards on the part of the exhibitor for any consideration. That policy rules out the substitute feature, the cheap filler, the economical orchestra. On the face of it the policy seems a very expensive one. In prac- tice, over an extended period, it proves a highly profitable one. A dark night, detrimental as are its effects, is preferable to a night of dis- satisfied patrons. For a dark night an explanation will be accepted and the in- cident will be forgotten. For a bad program there are no explanations, and it is strangely easier for the above men- tioned normal man to say, "Wasn't that a terrible picture?" than to say, "Wasn't that a great show?" Perhaps no preventable evil operates more disastrously to the disadvantage of the exhibitor seeking to follow this policy than failure of exchange to pro- vide presentable film and accessories. In its very preventability lies the means of its elimination. Its elimination is but the exhibitor's due. i :{u ,f r. & ;{>:. :{u :{i :•. "n ££ finis riS fii fii riiffirfiifirfiiiurfilfirfi^^ ( Concluded from page 4j) had been favorable I would have broken my war time house record. Even as it was, the title of the picture, the music or something, converted some of my religious knockers, as they attended and are now among my best boosters. This stunt was a winner and a life saver for me and I am sure it will be for all exhibitors who try it. E. J. Milhon, Cozy Theatre, Hazelwood, Ind. DEAR MR. MILHON: We believe the title, "champion small town exhibitor," is yours by right of merit and population. If there is another exhibitor operating in a smaller city we would like to give his experiences space in these columns. Until such is heard from, at least, we hereby award you custody of the crown. ]\'hilc you didn't state it in just these words, we gather that you convert the sur- rounding towns into the equivalent of a big city by big time showmanship. Certainly the examples you submit are of that character. We have reproduced your dodger on ''The Roof Tree" as especially good. We didn't know such good printing was obtainable in such a small town. We'd like to hear from you often and to inspect some more of youf, compositions. — W. R. W . Coincidence Has Part In Baird Exploitation Coincidence, more often exhibitor enemy than exhibitor friend, con- tributed to the success of Vitagraph's "Black Beauty," as exploited and exhibited by J. W. Baird at his Crystal theatre, Pattonsburg, Mo. THEATRE EDITOR, Ex HIBITORS 1 1 ERALD. Dear Sir: We will send you a stunt we used to put over "Black Beauty." It -tire worked fine. Paragraph 3 sure put it over here. To top it off, when the train came on the screen a Wabash train passed the theatre, and it sure was real. The patrons cheered with joy. All took notice of the effect. J. W. Baird, Crystal Theatre. Pattonsburg, Mo, DEAR MR. BAIRD: As indicated above, it is not often that coincidence comes to the aid of the exhibitdjl But then, it is not often that the exhibitor makes it possible for coincidence to do so. The publication of the item about the Chicago judge who sentenced a man to read the book -would have been missed by almost anybody. For not missing it, and for using it so effectively in your herald, much credit is due you. As for the train effect. ive think you owe the Wabash a vote of thanks, although of course the timely arrival in this instance doesn't make up for the times its trains have arrived in the middle of a death scene. Many thanks for your initial contribution. And let us hear from you often. — W. R. W . NEWSPICTURES QUALITY ESSENTIAL * FINAL EXTRA ★ INTERNATIONAL NEWS NO. 85: Texan Chosen Chief of American Legion — Edison and Steinmetz Meet — Fokker Makes First Glider Flight — Belgian King Welcomes Italian Monarch to Brussells — Last Great Race of Season Run at Laionia — Yankee Schooner Wins First Test in Fisherman's Classic — Dare Devil Makes Para- chute Jump From 40-story Building — Territorial Specials. INTERNATIONAL NEWS NO. 86: Belgian King Welcomes Italian Ruler — New Records in Salmon Haul — Lucy Minnegrode Foremost Xurse — Unusual Glimpses from Animal Land — "Blue- nose" Beats "Henry Ford" — Views of India's Martyrdom, from Amritsar, India — Territorial Specials. KINOGRAMS NO. 2192: "Henry Ford" Beats "Bluenose" in First Race — Ohio Loses First Game to Michigan on Xew Field — Roosevelt on New Five Cent Stamp — Ant-Eaters For Films Arrive in Los Angeles — American Legion Con- vention Elects Texan New Head — Territorial Specials. KINOGRAMS NO. 2193: V. S. Starts Auto Tests — Get Ducks Ready for Holidays at Spconk. N. Y. — Old Fighting Ship Now Floating Crane — McAdoo Greets Minnesota's Woman Candidate For Senate — First White Woman to Cross Andes Home — Start Drive for National Thrift Week — Swedish Contralto in I". S. — California V. Stu- dents in Pajama Parade — Long Island Man Boxes Lion — Discovery of America Re-enacted off Frisco — Actresses Visit Battleship Delaware .off New York — Discover Old Bible Valued at $100,000 in Cambridge, Mass. PATHE NEWS NO. 85 : Dance Native Figures at Munich — Dirigible Wrecked at San Antonio — Aerial Tramways Aid Lumber Transportation — Lloyd George Resigns — Commission to Investi- gate Coal Strikes — Wisconsin Class Rush — C S. Gobs See Sights in Rio — Undersea Drill Marks Navy Day — Territorial Specials. PATHE NEWS NO. 86: "Henry Ford" Beats i*Bluenose" — Mndania Armistice Ends Turk-Greek Conflict — Cartoon — Champion Log Rollers in Ex- hibition— American Legion Convenes in New- Orleans — Widow and Daughter of Caruso Re- ceive First Copy of Biography — British Courts Opened With Ancient Ceremony — Pershing Guest of Legion — Fokker in First Glider Flight — Italian King Visits Belgian Ruler — Territorial Specials. PATHE NEWS NO. 87: Mermaids in Hazard- ous Swimming Race at Frisco — California U Celebrates with Big Bonfire — Athens Greeks Ac- claim Troops Liberators — Divers Animals Arrive in C. S. — Pig is Iowa Woman's Pet — British Glider Meet — Belgian Royalty Visits Liege Fort — "t'nele Robert" Has Party for New York Chil- dren— 50.000 Chinese Perish in Typhoon — Terri- torial Specials. SELZNICK NEWS NO. 1085: Dirigible Leaves on Last Flight — New York Citv Yester- day and Today— Paris Tries Out Traffic Police- men— Cartoon of Lloyd George — Lloyd George Resigns — Graphic Scenes of Conditions in Smvrna — Sub-Sea Boats Observe Navy Day. SELZNICK NEWS NO. 1086: Rescue Crew of "Honolulu"— British Courts Open With Cere- mony—Stunt Man Parachutes from 40-story Building — Royal Couple Honor Memorv of King Edward VIII. — "Henry Ford" Beats "Bluenose" — Turco-British Lines Near Dardanells —"Wom- en's Supplement" — Harvest Herring Crop at N armouth— Widow and Daughter of Caruso get Biography. SELZNICK NEWS NO. 1087: "Henrv Ford" Tied with "Bluenose" — English Rail Train Run by Wind — Sally Milgram Fashions — Opera Singer Says Chauffeur Husband Was False — Will Rogers Remarks on News of the Day — Chaplin Enter- tains the Mountbattens — Zoo and Park Camels ™ee* — Xew York Yesterday and Todav — Ameri- cans in Reliei Work in Turkev— Stamboul Not » et Troubled bv Fighting. Fox Announces Annual Awards To Most Effective Cameramen Quality in product is essential to box office results in the general mar- keting of the newspicture. The Fox Film Corporation, publishing Fox News, offers encourage- ment to field men as the most practical method of assuring quality of product. Some months ago this department chronicled the awarding of gifts to the Fox cameramen contributing the best footage over the preceding year. Developments indicate that the company found the system satis- factory. Fox Xews announces another cameraman's contest for 1923, in which valuable prizes w ill be given again to the cameramen who pro- duce pictures that stand first in the qualifications mentioned in the fol- lowing schedule. This contest starts immediatelv and ends Tune 1. 1923 l A beautiful gold trophy of ex- clusive design and valued at S100, for the best THRILL pic- ture, used by FOX NEWS dur- ing the seven-month period. 2. A silver loving cup valued at $85 for the best picture included in FOX NEWS under the heading "News Novelties." 3. A handsome engraved bronze placque valued at $75, for the picture taken during the seven- month period that shows the greatest enterprise, photography and news value. This picture must be exclusive. All of the above awards will be engraved with the cameraman's name, address, and reason for his winning the prize. The judges of this contest will be Mr. William Fox, Mr. W. R. Shee- han. and Don Hancock, Director-in- Chief. In case of tie equal awards will be made. Last year staff cameraman Rus- sell Muth won the thrill picture trophy, which was a beautiful gold mercury figure for his subject '"Vesuvius Conquered." This was not only a prize winner for Fox Xews, but was among the greatest thrill pictures ever shown in any news reel in the world. Muth nearly lost his life in attempting this flight, but only Muth knows how hard he had to work to put it over. * * * The picture for the best baby sub- ject was awarded Robert Farrow, of Montclaire, X*. J., a field representa- tive. Farrow, one of the hardest workers, thought up and staged "The Babies Reunion" at a local hospital. Mr. Sheehan was ex- tremely pleased with this picture and the enterprise shown by this operator. The prize for the best animal sub- ject, a bronze placque. was won by C. J. Kaho. of Fort Worth. Texas, for his subject "Direct From the Factory." Kaho staged this picture absolutely alone, of a milkman sup- plying a cat with its dinner direct from the producer. Every cameraman has the privi- lege of sending in as many pictures as he pleases for this contest. One man can win the three prizes. The corporation executives are ex- tremely interested in what every individual cameraman is doing for this news reel. They are giving an incentive to make more pictures and to make pictures of the first quality. * * * The gold badge contest has been running since June 1. 1922, and will continue until June 1. 1923. Blaine Walker. Los Angeles, staff camera- man, won this handsome prize last year for the greatest number of points, and Walker is again leading at this time. This doesn't mean by any means that Walker is again the winner. Greenwald, San Francisco staff cameraman, is creeping up on him. "Larry" Ellis, of Boston, is third highest. This contest will be a neck-and-neck race throughout. 54 EXHIBITORS HERALD November 11, 1922 Digest of Pictures sf ^Week ONCE more the screen gets "Oliver Twist," this time with that wonderful child actor, Jackie Coogan, in the stellar role. It will live long and had he never done anything hefore it would establish him as the screen's great- est juvenile. The Lesser production is complete in every detail. Frank Lloyd, who directed it, lived for many years in England and knows London. The squallor of the slum district was very real, and he picked his actors to fit the parts of Fagin, Bill Sykes, The Artful Dodger, Nancy Sykes, Monks, Mr. Brownlow and the Beadle with infinite care when he used Lon Chaney, George Siegmann, Gladys Brockwell, Carl Stockdale and others in the famous Dickens character roles. A very pleasing and thoroughly enjoyable adaptation of the famous classic and one which will make new friends for the screen. "THE JILT" (Universal) is the familiar triangle theme with two World War soldiers in love with one girl. Matt Moore, in the role of a blind youth ; Ralph Graves, as his buddy, and Marguerite de LaMotte are the principals, and the work of each is noteworthy. It was directed by Irving Cummings. "ENTER MADAME" (Metro) a Harry Garson pro- duction starring Clara Kimball Young, adapted from the stage success of Gilda Varesi and Dolly Byrne, makes a splendid vehicle for this star. It was directed by Wallace Worsley and deftly acted by Miss Young. Elliott Dexter renders valuable aid in putting over the more dramatic scenes. "THE STREETS OF NEW YORK" (Arrow) adapted from the old stage melodrama and capably directed by Burton King, offer a state right picture which should mean money at the box office. A well balanced cast includ- ing Barbara Castleton and Edward Earle faithfully inter- pret the familiar roles. "NIGHT LIFE IN HOLLYWOOD" (Arrow) will do a lot toward offsetting the harm done by yellow news- papers to the film colony. It is a feature of exceptional interest aside from its propaganda and should make money for any exhibitor if properly exploited. A number of the most prominent screen actresses and actors are shown in their homes. "SHADOWS" (Al Lichtman Corp.) presented with a •special cast including Lon Chaney, Harrison Ford, Mar- guerite dc LaMotte, is a picturization of Wilbur Daniel Steele's story "Ching, Ching, Chinaman." It has heart interest, romance and several thrills and should prove a good box office attraction. Its exploitation possibilities are many. "THE MAN WHO SAW TOMORROW" (Para- mount) starring Thomas Meighan, is another delightful comedy-drama, carefully produced under Alfred Green's direction. It presents three distinct stories, with Meighan figuring as the hero in each. Theodore Roberts, Leatrice Joy and other well known Paramount players render Meighan excellent assistance. "BROADWAY MADONNA" (F. B. O.) is a melo- dramatic story of a New York cabaret dancer, married to an unscrupulous doctor, who attempts to blackmail a judge. There is a slight mystery and it should appeal to lovers of detective stories. It was directed by Harry Revier. "THE SECRETS OF PARIS" (Butt-Bennett) pre- sented with a special cast including Lew Cody, Montagu Love, Gladys Hulette, Effie Shannon and others, should prove an attractive feature for any house. It is well photo- graphed and well directed, the sets are well conceived and it contains an interesting story. "AT THE ALTAR STAIRS" (Universal) is Frank Mayo's latest starring vehicle, a story of the tropics, of an unhappy marriage and the bride's ultimate happiness. It is fairly interesting, has good atmosphere, plenty of action and excellent photography. Not the strongest of recent Mayo vehicles, however. "PEACEFUL PETERS" (Arrow) a lively Western with Williams Fairbanks in the stellar role. A story of gold mines, claim jumpers and a prairie romance, taken from W. C. Tuttles' short story published in a popular magazine. Produced by Ben Wilson. "IF I WERE QUEEN" (F. B. O.) presents Ethel Clayton in her initial Film Booking Office offering. It is a slight story, concerning an American girl who is mistaken for a Princess while traveling through Europe, is held prisoner by a prince and finally marries him. Xot an especially strong vehicle. "THE COWBOY AND THE LADY" (Para- mount) is Clyde Fitch's old stage comedy-drama done into pictures with Mary Miles Minter playing Mrs. Weston and Tom Moore as Teddy North. The story is fairly interesting and Director Maigne has kept the action moving up to the dramatic climax. "A TAILOR MADE MAN" (United Artists) is Charles Ray's new United Artists production made un- der the careful direction of Joseph deGrasse. It will Cfo a long ways toward restoring Ray to popular favor again. He has a first-rate story here and it has been given a good production. November 11. 1922 EXHIBITORS HERALD 55 R E V I E W S JACKIE COOGAN IN OLIVER TWIST (FIRST NATIONAL) Truly a fine combination — Charles Dickens' "Oliver Twist" and Jackie Coogan. A combination that will draw the regulars and bring out the once-in-awhiles. A picture that will add much to the screen's prestige and go down in cinema history as one of its finest achievements. The natural, boyish charm of Coogan as "Oliver" establishes him as the screen's greatest child actor. Eight reels. Directed by Frank Lloyd. IT is but fitting to publish "Oliver Twist" in November — the month of Thanksgiving. It is going to mean much to the box office and to the motion pic- ture industry in general. It was a happy thought to cast our leading screen comedian in this Charles Dickens classic. He fits the role per- fectly and with his quaint little manner- isms and his wistful smile, he'll win new friends while retaining the thousands upon thousands of old ones. The illustrated editions of Dickens' masterpiece pictures Oliver as a lean, lanky lad, but we rather like the Coogan version best. It's hard to sympathize with a skinny boy, but you do sympathize — unless you have a heart of stone — with this screen Oliver. You sympathize with him in the workhouse, the smallest of the lot, who is chosen by ballot to ask the beadle for more gruel; when he is ap- prenticed to the old undertaker, and later falls into the clutches of Fagin. And how you rejoice when finally he is rescued from Sykes by the kindly Mr. Brownlow and given a real home. You see the story has been followed meticulously, just as you would have it. The real surprise of the picture is Lon Chaney's "Fagin." Here indeed is a wonderful piece of acting. His charac- terization and make-up are perfect. George Siegmann was old "Bill Sykes" to a "T," and Gladys Brockwell a con- vincing "Nancy." The kindly "Mr. Brownlow" was capably played by Lionel Belmore, always in the part, and Edouard Treboal made a capital "artful Dodger." In fact, everyone fitted per- fectly into the picture. Director Lloyd cleverly planned each scene and the atmosphere of London's squalid Field Lane was well simulated and offered marked contrast with the gen- teel home of Mr. Brownlow and Rose and Aunt Mary. Even "Bill Sykes' " bulldog. "Bullseye" was true to Dickens' story. A variety of exploitation stunts sug- gest themselves to the astute exhibitor contemplating playing this open market feature, and with the producers' co- operation it should prove a big money- maker. The name of Jackie Coogan is sufficient to draw them in but you can promise them more this time — Jackie Coogan plus Charles Dickens. — J. R. M. THOMAS MEIGHAN IN THE MAN WHO SAW TOMORROW (PARAMOUNT) Another delightful comedy-drama, splendidly acted and produced with unusual skill and care, ex- tending to the smallest detail. Three stories, vividly pictured, while the hero is under hypnotic influence. Meighan is given good support by Theodore Roberts and Leatrice Joy. Direction by Alfred E. Green. Seven parts. This adaptation of Perley Poore Shee- han and Frank Condon's story makes decidedly interesting screen fiction. The love affairs of a handsome young Eng- lishman, with a lady of the South Sea Island and a society beauty of London, and his ultimate decision forms the basis of this interesting tale. The story has a pleasant atmosphere, the colorful South Sea scenes contrasting pleasantly with scenes of London and India. The dream incident is a trifle draggy, as was the London society part, but the scenes of wild, primitive life on the islands and aboard ship make up for the story's slug- gish moments. Meighan's acting is clear and decisive throughout and his Burke Hammond is as pleasing a role as he has ever had. Leatrice Joy puts the necessary fire and dash into her work as Rita, and Theo- dore Roberts, as her father, a gruff, old sea captain, almost ran away with the show. June Elvidge was the English so- ciety lady, Eva Novak a vengeful Russian princess; Lawrence Wheat a London swell, and John Miltern v/ere all good and gave finished and clever perform- ances. " The story concerns Burke Hammond, who upon being thrown out of his hotel, finds shelter with an English sea captain who deals in "rubber and rum." Burke falls in love with Rita, his daughter, much to the disgust of the first mate, a treach- erous member of the crew. Rita and Burke row out to an anchored yacht, and while Burke is on board he is attacked by sailors and knocked unconscious. The yacht belongs to friends, however, and he is taken to England. He is soon en- meshed in society's whirl and becomes a power in European diplomatic circles. While visiting a friend who professes to tell what the future has in store, Burke pictures his life with Rita and also with an English society lady, and he quickly decides happiness lies with Rita. The mutiny of the captain's crew, led by the first mate, and their ultimate defeat forms the stirring finish to this interesting Para> mount production. 56 EXHIBITORS HERALD November 11, 1922 SPECIAL CAST IN SHADOWS (AL LICHTMAN CORP.) This is an excellently made picture so filled with heart interest, romance and thrills as to make it a good attraction for any exhibitor. It abounds with exploitation angles and has an added value by being built on a widely read story. Directed by Tom Forman. T3 0X office values were evidently care- fully considered by B. P. Schulberg in selecting story, cast and title for "Shadows," his second production for dis- tribution by the AL Lichtman Corpora- tion. The picture was given its premiere before a critical audience in New York last week and judging from the reception it received, will go more than well throughout the country. "Shadows" is a picturization of Wilbur Daniel Steele's famous story "Ching, Ching, Chinaman," appearing originally in Pictorial Review. The direction was given over to Tom Forman and he has completed a task that satisfies. The cast is unusually good and shows in selection the same care which marks the making of the picture. As a Chinese laundryman-philosopher, Lon Chancy is the outstanding figure and he gives to the character in keeping with his well recog- nized talents in such a role. Others in the cast who deserve special mention for excellence of portrayal are Marguerite de La Motte as Sympathy Gibbs; Walter Long as Sympathy's first husband; John Sainpolis as Xate Snow, and Buddy Mes- senger, who loves to eat. Harrison Ford, as John Maiden, the young minister, tries hard to put over his part but at times fails to be convincing. Daniel Gibbs, brutal admiral of Urkey's fishing fleet, is lost in a storm which casts on the shore an old Chinaman, Yen Sin. Soon after, the new minister, John Mai- den, comes to Urkey and finds two con- suming interests, the conversion of the heathen and the companionship of Gibbs' widow. Sympathy. Xate Snow, deacon of the church and richest man in town, whose hand Sympathy has refused, bravely hides his disappointment at her marriage to the minister with whom he has cemented a deep friendship. When Maiden and Snow attend the an- nual conference at Infield, Maiden is overwhelmed at receiving a note from Gibbs telling of his rescue and demand- ing money for his silence. Upon his re- turn to L'rkey, the minister realizing he has no right to Sympathy's love, goes to live with Xate Snow, and the criticism of his narrow-minded parishioners pre- cipitates his resignation of the pulpit. Marnueritr dp la Motlr and Ralph Craves in "The Jilt" (Universal) THE CAST Yen Sin Lon Chaney Sympathy Gibbs Marguerite de La Motte Rev. John Maiden Harrison Ford Nate Snow John Sainpolis Sea Rover Walter Long Mista Bad Boy Buddy Messenger Mary Brent Priscilla Bonner Emsy Nickerson Frances Raymond Directed by Tom Forman from Wilbur Steele's story "Ching, Ching Chinaman." Impoverished by Gibbs' demands, dis- graced in the eyes of his people, Maiden gradually relinquishes his place in the village to the deacon. The conversion of Yen Sin is the only road of endeavor left him. When the Chinaman falls mortally ill he sends for the minister, but Nate Snow comes in his place. When Maiden arrives later it is here that the Chinese philoso- pher barters his own soul for those of his associates, forces confessions from the principals in the drama and untangles the difficulties in a manner that gives the story a sudden twist and a surprise climax. — J. S. S. SPECIAL CAST IN THE JILT (UNIVERSAL) Old-time triangle theme given good production, with a cast of unusual excellence. While there is noth- ing outstanding about "The Jilt" it should get over with audiences that like domestic dramas. Di- rected by Irving Cummings. Five reels. This is one of Universal's "prosperity nine," adapted from a story by R. Ram- sey. The principal appeal is that of a three-cornered love story, with Margue- rite de LaMotte, Ralph Graves and Matt Moore forming points of the triangle. The work of each is noteworthy, espe- cially that of Matt Moore as the blind soldier. However, by an unusual twist in the plot at the end he loses whatever sympathy he has gained in the early foot- age. Ben Hewlett is the secretary: Harry DeVere the heroine's father and Eleanor Hancock her mother. The story revolves around Rose Tren- ton engaged to George Prothero. a re- turned soldier, who has become blind in France, and Sandy Sanderson, another American soldier, and buddy of Pro- thero's. Rose breaks her engagement when she realizes it is for the best and marries Sandy. George goes to Europe to visit an eye specialist and upon his return he accompanies Sandy upon his daily round of visits to patients. One day he returns without Sandy and re- ports that thugs have killed him. Rose receives a letter from the specialist in- forming her that George has recovered his eyesight. She accuses him of the murder and lie confesses, but the return of Sandy clears up the matter and frees (icorge. CLARA KIMBALL YOUNG IX ENTER MADAME (MERTO) Wallace Worsley has made a thor- oughly satisfactory screen comedy out of the play "Enter Madame." Clara K's. "madame" is one of the best things she has ever done. The spirit of the play has been nicely retained with the final situ- ation well put over. Seven reels of keen enjoyment. While "Enter Madame" gets off to a rather slow start it is soon rescued from the conventional situations and after the action is transferred from Paris to Amer- ica, it moves along at a most pleasant pace. Miss Young handled the role of Madame deftly with the whimsical light touch it required. As the temperamental, vex- ing prima donna married to a matter of fact business man, she scores a distinct hit. Elliott Dexter was no less effec- tive as the husband. The choice of Louise Dresser as the third member of the triangle was not a happy one. A younger woman would have made it more interesting. Lionel Belmore fur- nished the comedy relief and young Ran- kin made an especially fine son. The piece was lavishly mounted and nicely photographed. Altogether a very satis- factory comedy, and one that will be enjoyed by the discriminating. The story follows the play closely and concerns a prima donna who breaks her Parisian engagements to return to Amer- ica, upon the receipt of a letter from her wealthy husband that he desires a di- vorce. She invites the other woman to her home and completely and effectively annihilates her by her ready wit. That evening her husband does not return to his club but remains with her and thus she wins him back. SPECIAL CAST IX BROADWAY MADONNA (F. B. O.) Renamed from "The Black Domino" this story holds but slight interest due principally to commonplace treatment of material offered. A tale of a blackmailing physician, a cabaret dancer, and a son of wealth. Directed by Harry Re- /ier. Six reels. This is a melodramatic mystery story, the main appeal being that of the ordi- nary detective story. The unusual situation of a married woman trying to win the love of a wealthy young man, so that her husband can shake his parents down for a large sum of money, prepares you for the dramatic finish where the crooks are all rounded up and the young man finds hap- piness with a lady detective. There is little or no real love interest. A mystery element is introduced when one sees a murder committed by an un- known assailant and there follows a lengthy trial scene with the mother, who has confessed to save her son, whom she thinks committed the deed, confined in a narrow cell. The story has been given good pro- duction and the photography is generally good, although the lighting varies with one or two scenes rather dim. The act- ing throughout is fair. November 11. 1922 EXHIBITORS HERALD 57 CHARLES RAY IN A TAILOR MADE MAN (UNITED ARTIST) This picture will do much to bring popularity back to an excellent actor who made the mistake of trying to direct his own produc- tions. "A Tailor Made Man" is as excellent as a picture as it was when a stage play. Directed by Joseph deGrasse. Ably directed by Joseph deGrasse. Charles Ray has given the screen a splendid entertainment picture in "A Tailor Made Man," a screen adaptation of the popular play of the same title by Harry James Smith. Ray's picture values have been on the wane recently due in a measure to the fact that he tried the unfortunate experiment of being both star and director. This picture is prima facie evidence that Ray needs direction and with it as criterion, it is safe to say that the star is in a fair way to regain his former luminosity, and exhibitors will soon find the army of Ray fans again flocking in and making good business. As an actor whose work never fails to please. Ray is as interesting as in his former pictures, and in this he performs athletic stunts which shed a new light on his versatility. The well-known story of a tailor's as- sistant who sets out to prove that clothes largely makes the man. lends itself readily as good comedy-drama material, and in many of the scenes the injected action makes the picture much better entertainment than was the stage play. ETHEL CLAYTON' IX IF I WERE QUEEN (F. B. O.) Not an especially strong vehicle for Miss Clayton. Story of mistaken identity and small principality political intrigue with the usual princess and titled ladies in a gen- eral mixup. Slight story partly saved by lighter love interest. Di- rected by Wesley Ruggles. Six parts. "If I Were Queen" is quite a departure from Miss Clayton's more recent roles, and while she fits the part well and gives ! a convincing performance as the Ameri- can 00 in cash last Sunday morning, when two armed thugs held up Arthur F. Schicki, auditor of the house, worked the combina- tion of the theatre vault, locked Schicki in- side and escaped with their loot. * * * Charles M. Christie, well-known film and realty man, returned to Los Angeles this week from a visit in the East, bring- ing with him four more dogs to add to the rapidly growing Christie kennels. Mr. Christie reports that keen interest has been aroused in the East over Hollywood's first bench show, to be held in the near future. Goldwyn's "Sin Flood" Booked at N. Y. Capitol "The Sin Flood," Goldwyn's picturiza- tion of Henning Berger's drama, "Syn- dafioden," will play at the Capitol the- atre. New York. This is the picture which Goldwyn officials declare will prove one of the biggest things of the vear. "The Sin Flood" was directed by Hank Lloyd. The cast is headed by llelcne Chadwick and Richard Dix, including lames Kirkvvood, Ralph Lewis, William Orlaroond, L. H. King. Howard Davies, Otto Lederer, Will Walling and John Steppling. A dramatic moment in "Notoriety," the all star Will Nigh production for L. Lawrence Weber & Bobby North, for the state right market. November 11. 1922 EXHIBITORS HERALD 61 Six State Right Buyers Purchase Weber & North Production "Notoriety" Six state-right buyers have purchased the rights on Will Nigh's first produc- tion "Notoriety" tor L. Lawrence Weber & Bobby North within the first week of its completion. The Apollo exchange bought "No- toriety" and the three more Will Nigh ft m. > ■Eft & A . A scene from Will Nigh's production "Notoriety" for Weber & North. features to follow for the New York territory. Sam Grand of Federated Fea- ture Film Co., Boston, purchased the Nigh series for New England states. "Notoriety" and the series were sold tor Eastern Pennsylvania and Southern New Jersey to Ben Amsterdam of Masterpiece Film Attractions. Philadelphia. Supreme Film Co. of Los Angeles, represented by George Montgomery, constitutes the fourth buyer of the list. The territory sold covers California. Arizona, Nevada and the Hawaiian Islands. Columbia Film Service of Pittsburgh operating in Western Pennsylvania and West Virginia owned by James Alex- ander. J. E. Davis and Edward Lebby; and Grand North Exchange of Albany and Buffalo for upper New York state, are the other buyers. Success of Lloyd Feature Comedies Brings Demand For Reissues Says Pathe Exhibitors in practically every section of the country are reported by Pathe as booking with increased activity all prod- uct bearing the name of Harold Lloyd. A fresh impulse in this direction is noted, following the first announcement of the forthcoming picture, "Dr. Jack," Lloyd's second feature length comedy. The en- tire list of Lloyd two-reelers, half a dozen of which have been before the public for more than two years, are said to share markedly in the current avalanche of original and rebooking of all Lloyds. This was one of the points of special interest discussed at the home office con- ference last week, to which General Man- ager Elmer Pearson had summoned the Pathe district managers. Virtually the same situation with respect to Lloyd comedies was reported to prevail in the Eastern. Central, Southern and Western districts. Represents Photographers Tom Wiley, secretary of the A. M. P. A., has added to his many duties that of special representative of the National Photographers. Inc., 719 Seventh avenue. This is in addition to his position as special representative of the Excelsior Illustrating Co. Will Use Book Titles of Films Bizarre titles which mean nothing have been responsible for the fail- ure of many good pictures in the opinion of Gene Stratton Porter, the novelist. Mrs. Porter is plan- ning to produce picture adaptations of eight of her novels and all eight will appear on the screen under the same names by which they are known to the public in book form. Production work on the first of these, "Michael O'Halloran," al- ready is well under way at the Thomas H. Ince studios. Other novels which Mrs. Porter will produce under personal super- vision are "The Girl of the Limber- lost," "Laddie," "Her Father's Daughter," "At the Foot of the Rainbow," "The Harveste r," "Daughter of the Land" and "The Firebrand." Cooley Has Important Role in Selznick Film Admirers of Hallam Cooley will be pleased with the performance he gives in the new Selznick special, "One Week of L o v e," co- starring Elaine Hammerstein and C o nway Tearle, which is soon to be issued. Mr. C o o le y plays the part of Francis Fraser, a young society man who is the accepted suitor for the hand of Beth Wynn (Elaine Hammer- stein) until ex- traordinary c i r- cumstances throw Hallam Cooley the young lady into contact with Buck Fearnley (Conway Tearle). In a sense Mr. Cooley's is the "heavy" role of the picture, although there is no "villainy" in his actions. For a good many years Mr. Cooley has been a popular screen leading man. "Robin Hood, Junior" Is Title of Bricker Comedy "Robin Hood, Junior," is the title of the first of the Clarence Bricker two-reel series of comedies starring Frankie Lee. This screen adaptation is made from the Amer- ican magazine story, "Last Night When I Kissed Blanche Thompson," by Bess Aid- rich. A cast of adult players of well-known screen reputation will support Frankie Lee in "Robin Hood. Junior." Franklyn E. Backer of the East Coast Productions, who will distribute, will have the first print about November 15. Name New Metro-SL Film "Your Friend and Mine," a dramatic sketch by Willard Mack, which played in vaudeville under the title of "The Rat," will furnish the nucleus for the next Metro-SL special production by Arthur Sawyer and Herbert Lubin, which Clarence G. Badger will direct. "Bulldog Carney" Series To Be Made by Hartford From W. A. Fraser Story David M. Hartford has entered the ranks as purchaser of successful books and stories for screen production and his n e g o t iations to date will furnish his producing or- ganization with enough material to cover nearly two years of con- tinuous effort. "Bulldog Car- ney," by W. A. Fraser. is the first picture, and it is Mr. Hartford's in- tention to make a series of "Bull- dog Carne}'" fea- tures. The excel- lence of the plots and splendid types of characters involved, plus the actual rugged Canadian loca- tions already decided upon, will give this series a zest that will have the right kind of box office appeal, it is stated. Mr. Hartford has such productions as "Back to God's Country," "Nomads of the North," "The Golden Snare," "The Rapids." and "Blue Water," all Canadian stories, to his credit. He is a member of the Theatre Owners Association and president of the M. P. D. A. of Los An- geles. David M. Hartford Papa Writing New Story For Baby Peggy Picture Baby Peggy has completed her produc- tion of "The Theatre" at the Century Studios, and her fond papa, J. Travers Montgomery, who acts as co-director with Alt" Goulding in the direction of the Baby Peggy Comedies, is now busily en- gaged in preparing a new story for the three and one-half year old actress. Baby Peggy keeps a regular menagerie of pets at the Century studios; two kittens, a dog. three guinea pigs and nine dolls. Production Started on New Mae Murray Picture The complete cast for "Coronation," the forthcoming photoplay in which Robert Z. Leonard will present Mae Murray, has been selected and studio production of the new motion picture, to be issued by Metro Pictures Corporation, is under way. In support of Miss Murray are Rod La Rocque, Robert Frazer. Edward Burns. Jean Horscholt, Lionel Belmore, Herbert Standing. Mrs. J. Farroll Mac- Donald and Wilfred Lucas. The story was written by Edmund Goulding. Film Version of "Trilby" To Be Vehicle for Post The next production in which Guy Bates Post will be featured will be a revision of the play and book "Trilby" it is announced from United studios. Post will play the role of Svengali. Richard Walton Tully, who is now in Europe is writing the motion picture version of the book. Upon his return to Los Angeles production will be started at about which time, also, "Omar the Tentmaker" starring Post will be pub- lished bv First National. 62 EXHIBITORS HERALD November 11, 1922 One of the tense scenes from the Goldwyn picture "Broken Chains," the story of which won a prize of $10,000 for its author in a scenario contest conducted by The Chicago Daily News. Big Success Reported For "East Is West" on Test Runs at Theatres Constance Talmadge in "East is West." a First National Attraction, is scoring a tremendous success in test runs through- out the country, according to First Na- tional. The test runs system is a method adopted by First National for determin- ing the exhibition value of a picture. "East is West" played to standing room for one week at the Rivoli theatre, Baltimore, and proprietor Guy L. Wonders extended the run for a second week. At the Des Moines theatre. Des Moines, Iowa, the following report on it was received at the office of First Na- tional: "'East is West' opened Des Moines Theatre with holdout at seven o'clock. Lock out as early as this has not occurred in this theatre during any previous engagement this year." Famous Novel Bought by Mayer for All Star Film Paying what is reported to be the rec- ord high price of the year, Louis B. Mayer has purchased the screen rights to the Blanche Upright novel, "The Val- ley of Content," for production as an all- star special by Reginald Barker. Dedi- cated to Marjorie Rambeau, the book is now in its tenth edition. It will be Mr. Barker's second picture for Louis B. Mayer, following his pro- duction of "Hearts Aflame," in which Frank Kernan and Anna Q. Nilsson played the leading roles. Hatton Starts New Film Production has been started at Fine Arts studio by Dick Hatton. Western characters star, of "Playing Double," a narrative of the plains from the pen of J. Stewart Woodhouse. Dick Rush is directing it. It is for distribution by Western Pictures Exploitation Company. Many Territories Sold On "Flesh and Blood" Sixty per cent of the total rights in this country to the Lon Chaney special, "Flesh and Blood," have been sold, ac- cording to Irving Lesser, Eastern man- ager of Principal Pictures Company, which also includes Sol Lesser and Michael Rosenberg. The following ex- changes have purchased rights in their respective territories: Commonwealth Pictures Corporation. New York City; First National, Chicago; Eastern Feature Film Corporation. Boston; Standard Film Service Com- pany, Cleveland; Midwest Distributing Company. Milwaukee; Enterprise Distributing Company. At- lanta; Enterprise Distributing Company. Dallas; Enterprise Distributing Company, New Orleans; Enterprise Distributing Company. Oklahoma City; Enterprise Distributing Company. St. Louis; En- terprise Distributing Company, Kansas City; En- terprise Distributing Company, Omaha; De Luxe Feature Film Company, Seattle; H. Lieber Com- pany, Indianapolis; All Star Feature Distributors, Inc., San Francisco; All-Star Feature Distributors of Los Angeles, and Strand Film Service of Wash- ington, D. C. Foreign Competition Not Serious in Latin Nations John L. Day, South American repre- sentative of the foreign department of the Famous Players-Lasky Corporation, has' returned from a three months visit to Rio de Janeiro, where he made arrange- ments for increased Paramount distribu- tion during the coming vear. According to his report to E. E. Shauer the Para- mount offices in Rio de Janeiro and San Paulo were found to be in flourishing condition, and business of the last year has shown an important increase over the preceding year, he reports. Prospects for the new year arc un- usually bright, according to Mr. Day. Foreign competition has made no serious inroads upon the market for the best American productions, in his opinion, and will not do so in the future unless Ameri- can standards lapse. Gibson Making New Film "Kindled Courage" is Edward Gibson's latest starring vehicle at Universal City, which William Worthington is directing. Beatrice Burnham returns to the Uni- versal fold for this picture. European Audiences Like Baby Peggy Comedies Is Finding of Julius Stern Describing the comedy field in Europe Julius Stern, president of Century Film Corporation, who recently returned from abroad, declared "that while the European idea of farce would never take in this coun- try, yet our American comedies appeal to their sense of humor. "I refer particularly to Baby Peggy," said Mr. Stern, "whose releases play to big houses not only in England, but in France and in Germany, where she has received notices worthy of a dramatic star. They have never seen the humorous possibilities of a child that age depicted in family scenes of ordinary life. My plans for the coming season include besides the Baby Peggy Cen- tury special productions, and the animal plays, a series of all-star comedies in which every one of the actors will be a featured clever player and each one will have an equal chance. I am having special two- reel scripts, which are little stories with a well-defined plot, written for these all-star casts and I intend to produce a series of twelve of them." "Enemies of Women" Unit Finishes Work in France The company which has been in France for the last six weeks working on the exterior scenes of the Cosmopolitan pic- turization of Blasco Ibanez's story, "The Enemies of Women," finished work last week and sailed for home on October 25. The exteriors of the picture were taken amidst the very scenes in Paris, Nice and Monte Carlo, where the author located his story. As soon as the company ar- rives back in the United States the pic- ture will be finished in the Cosmopolitan studios here. Alan Crosland is directing it with Lionel Barrymore. Alma Rubens and Pedro de Cordoba in the cast. Bebe Daniels Given Lead In Edith Wharton Story Paramount is completing its preparations for the production of "The Glimpses of the Moon," the novel by Edith Wharton, which is rated among the three best sellers of cur- rent fiction. Alan Dwan will direct and Bebe Daniels will play the leading feminine role. Fdfrid Bingham has completed the sce- nario. Nita Naldi has been chosen for one of the leading roles and with the arrival of Miss Daniels from the west coast the com- plete cast will be named. Make Neilan Film Abroad Marshall Neilan's "Tess of the D'Urber- villes," the Thomas Hardy novel which will be made in association with Goldwyn Pic- tures Corporation, will be filmed in England and at Goldwyn's studio in Culver City. Frank Urson, staff director for Mr. Neilan, David Kesson, camera man, and other mem- bers of the company, have sailed for Eng- land to take some of the scenes in the natu- ral locale. Acquires Equity Special Equity Pictures Corporation has signed contracts whereby their special production, "What's Wrong With the Women," will be distributed throughout western Pcnnsyl- vania and West Virginia by the Supreme Photoplays Productions, First National Bank building, Pittsburgh, Pa. November 11. 1922 EXHIBITORS HERALD 63 John Gilbert Signs New Contract for Starring Roles in Fox Pictures Fox Film Corporation has signed a new contract with John Gilbert, who plays the title role in "Monte Cristo." Owing to the splendid work of Mr. Gilbert in this picture, his new contract calls for his elevation to the full dignity of a star in fu- ture productions. Mr. Gilbert i s a young actor, twenty-four years of age, who has forged rapidly to the front in the past two seasons. Prior to that he was a stock com- pany director on the Pacific coast. His first important screen role was two years ago with the Fox Company, when he ap- peared as leading man in the production called "Shame." Immediately after this he began the task of portraying Edmund Dantes in the screen production of "Monte Cristo," which took nearly a year of his time. Mr. Gilbert will immediately begin work on two additional Fox specials, the first a picturization of "St. Elmo." John Gilbert Borzage to Make Hurst Story for Cosmopolitan The next picture to be directed by Frank Borzage for Cosmopolitan Pro- ductions will be "The Nth Command- ment," a picturization of the famous Fan- nie Hurst story of the same name. It will be filmed in Cailfornia, where he re- cently finished work on "The Pride of Palomar," Cosmopolitan's picturization of Peter B. Kyne's story, now being pre- pared for release. Interest attaches to the production in the fact that it will bring together the same combination which brought into being Cosmopolitan's "Humoresque." Make Trip to Maine to Study Locale of Story Henry M. Hobart, production man- ager of Distinctive Pictures Corporation; Clarence Buddington Kelland, author, and Charles Whittaker, scenarist, left New York last week for a trip to Island Falls, Maine. They will remain for several days, studying the locale of that part of the country, which is identical with that of "Backbone," the story by Mr. Kelland. which is now appearing in serial form in the Saturday Evening Post, a film ver- sion of which Distinctive will shortly produce with an all-star cast. Belasco Productions Has First Picture Completed George H. Davis, Eastern representa- tive of the Belasco Productions, Inc., an- nounces that the first of a series of big productions, "Her Price," has been com- pleted, and is now in the process of titling and editing. It is expected that the picture will be ready for the market soon. It was su- pervised by Edward Belasco and directed by Dallas M. Fitzgerald. Uses Less Titles in New Comedies Titles should not be "forced" into comedy, and the action itself if it is a good comedy, should be suffi- ciently funny to stand up without this aid, is the opinion of Harry Conn, producer of the Hallroom Boys comedies. He announces that he is carrying out this belief in the production of the comedies on the new series. Since the beginning of produc- tion on this new series Mr. Cohn has had worked into them fewer titles than ever before. Each of the comedies ready on the new series, "Still Going Strong," "The New Mama," "A Tailor Made Chauf- feur," was run at Coast theatres and the effect of the fewer titles studied carefully. The result is said to have proved conclusively the wisdom of the new policy. Paramount to Receive Original Screen Story From Booth Tarkington Booth Tarkington has been added to the list of famous authors providing sto- ries for Tom Meighan, Paramount star. Mr. Tarkington,, according to agreement made with Jesse L. Lasky, will pro- vide Mr. Meighan with an original creation, and will collaborate close with scenario writers and the director of the production. This is said to be the first time that Mr. Tarkington will write directly for motion pictures, friendship with Meighan having prompt- ed it. The acquisition of Booth Tarkington makes the fourth well-known author who is now writing for Mr. Meighan. The Paramount star is now working on George Ade's second original screen story, "Back Home and Broke," which is expected to be even better than "Our Leading Citizen." Following that he will do a story by Rex Beach, and after that he will star in an original story by R. G. Kirk, whose stories of the steel plants of Pittsburgh have been a strong fea- ture of the Saturday Evening Post. Thomas Meighan Arliss to Star in Film From Tom Gallon's Novel The next starring vehicle for George Arliss to be made by the Distinctive Pic- tures Corporation will be a film version of "Tatterley," by Tom Gallon, English novelist. Harmon Weight, who directed the last Distinctive picture with Mr. Ar- liss as star, "The Man Who Played God," will direct. Forrest Halsey, who wrote the continuity for the last Arliss film, will be responsible for the scenario. Harry A. Fischbeck, who is under a long-term contract with Distinctive and has photographed all the Arliss pictures, will also photograph "Tatterley." W. C. Bachmayer Tops Field in Campaign on Mae Murray's Pictures The $1,000 prize given by M. H. Hoff- man, vice president and general manager of Tiffany Productions, Inc., to the Metro district manager doing the greatest amount of busi- ness in Mae Mur- ray's pictures, in proportion to ter- ritorial quota, was won by W. C. . B a c h m e yer of C i n c i nnati. and the branch man- ager's prize of $.500 was won by C. E. Almy of the Metro exchange in Cleveland. The donor of w c Bachmeyer the prizes was himself out in the field cooperating with the Metro sales forces in the Pitts- burgh, Cleveland, Cincinnati and Detroit branches, and, after the reception of sales figures on these pictures, presented the prizes personally. The original awards were to be given tying contestants. The Tiffany productions for Metro, presented by Robert Z. Leonard, are "Peacock Alley." "Fascination" and "Broadwav Rose." Four Prominent Writers On Universal Scenario Staff Supplying Stories The recently completed reorganization of the Universal City scenario depart- ment sets a new mark for that company in gathering together a larger and better known group of literary lights than has ever before been corraled under the "U" banner. Among those now stepping on the accelerators of their twin-six Reming- tons and Underwoods are Charles Ken- yon, George Randolph Chester, George Bronson Howard and Perley Poore Shee- han, under the direction of Raymond L, Schrock, scenario editor. Charles Kenyon's latest scenarios are "Bitter Sweet," based on William Dudley Pelley's story, and starring Lon Chaney and "The Power of a Lie," now being directed by George Archainbaud at Uni- versal City. George Randolph Chester's most re- cent contributions are the continuities of his wife's story, "The Flaming Hour," starring Frank Mayo; "The Lavender Bath Lady," Shannon Fife's story star- ring Gladys Walton, directed by King Baggott; "The Scarlet Car," a Herbert Rawlinson vehicle, and "The Summons," starring Frank Mayo. George Bronson Howard is writing both originals and scenarios at Universal City today. He has not been in his pres- ent connection long enough to have any of his stories completely filmed, although his early success was recently filmed again with the same star and director as "Don't Shoot." Perley Poore Sheehan's success as a novelist, like that of Chester, preceded his recognition in pictureland by several years. Raymond L. Schrock, newly-appointed scenario editor at Universal City, needs no introduction. His literary skill and executive talent have done much to add to the prestige and eminence of Uni- versal. 64 EXHIBITORS HERALD November 11, 1922 Pictures & Players A summary of the activities of picture people — what they are do- ing and what they plan for the fu- ture in their relation to the theatre. role. * * * J. Frank Glen- don, Rosemary T h e b y. Stuart Holmes, Diana Alden, George Rigas and others have been select- ed by Mrs. A. B. Maescher for parts in her next production, "The Rip - Tide," for Arrow distribu- tion. Myrtle Stedman. Helen Ferguson, Huntley Gordon, Marguerite de la Motte, Cullen L a n (1 i s, Carmel Myers and Ward Crane will have the leading roles in "The Famous Mrs. Fair," the production which Fred Niblo is making as a Louis B. Mayer picture for Metro distribution. Helen Ferguson, (Metro) "Just Dog," the all-animal two- reel comedy pro- duced by Century and distributed by Universal, has been rated by the National Committee for Bet- ter Films as a picture for children of any age. * * * Theodore Roberts, Richard Dix and Robert Cain are members of the promi- nent cast chosen to support Agnes Ayrcs in her next starring vehicle for Para- mount. Paul Powell will direct. * * * Jane Novak's new picture, "Thelma," has been completed by Chester Bennett at the R-C studio for distribution by Film Booking Offices. This is said to be the star's finest production. Life Story of Talmadge Girls Written by Mother A book entiteld "The Talmadge Sis- ters" containing a life story of the pop- ular screen stars, Norma, Constance and Natalie, and written by their mother, Mrs. Margaret Talmadge, is being pub- lished by Henry Bee Company, New York City. The volume is in 250 pages. It is called a true and intimate account of the life, struggle and success of the Talmadge girls from their early child- hood to their present fame in motion pictures. BESSIE LOVE and Ralph Graves have the leading romantic roles in the Uni- versal version of the Sinclair Lewis novel,* "The Ghost Pa- trol." Nat Ross is dire ding. * * * E. H. Griffith has been engaged to direct "The Go Getter" for Cos- mopolitan Pro- ductions. Seena Owen and T. Roy Barnes will be featured in this Peter B. Kyne story. Hugo B a 1 1 i n has completed the scenario for "Vanity Fair," which he will produce for Goldwyn with Mabel Ballin in the featured FILM LAUGHS FROM TOPICS THfr S ELECTED BY TIMELY FILMS INC. May— Since women have had the ballot politics. have taken on a rosier complexion. Ray — Yes, and so have some of the new women voters. — "Topic of the Day" Films. * * * Dorcas — Now you women have the ballot you'll vote for the candidate with the long blonde mustache and big blue eyes. Mrs. Dorcas— Is that any worse than falling for the fellow with the fake promises and elec- tion day cigars?— New York Sun. * * * Mrs. Speedo— (At the polls)— What is the reason for that broad smile on the face of Mine. Mayadele. the milliner? Mrs. Peppo — Good business prospects. Some of the ladies are betting hats on the election results.— "Topics of the Day" Films. * * * "\\ hat was that pretty woman saying to you, huh?" "She was telling me that she voted for me, my dear. Nothing more." — Louisville Courier-Journal. * * * First Suffragist — Which candidate are you going to support? Second Suffragist — I can't support either one, but I wouldn't mind asking one to dinner.— "Topics of the Day" Films. * * " * "Huh! Women in politics!" snorted the old-timer. "Makes me sore. I don't believe in petticoat rule.'' "Calm yourself. We don't wear 'em any more," replied the mod- ern woman, sweetly. — Judge. * * * Mandy, a good cook and an ardent lady voter, expressed confidence in a colored candidate's chances of being elected to the Senate. "But," said her mistress kindly, "the colored population is hardly large enough to swing the election." "Ah 'nos dat." retorted Mandy, "but dere's times when a dark horse done come through." — "Topics of the Day" Films. * * * I le — ] suppose when all women vote the party managers will have to put handsome men on their tickets for candidates. She — What makes you think women will demand handsome men to vote for when you look at the kind most of them marry? — Farmer unci Breeder. Sennett Ready to Start Phyllis Haver Feature With the return to Los Angeles of F. Richard Jones, production manager of the Mack Sennett organization, work will be started on the first multiple-reel comedy which will mark the debut of Phyllis Haver in comedies of feature length. PURELY Personal Interesting news about exhibitors and people with whom they come into direct contact. Readers are in, vited to contribute items for publi- cation in this column. Address them to "Purely Personal." William H. Branch, former manager of the Lyle theatre at San Antonio, Tex., has accepted a position to do exploitation work for the Goldwyn Kansas City branch. * B. J. Vought of the Idle Hour and Strand theatres, St. Charles, 111., is plan- ning some big improvements for his houses, which includes reseating and the installation of a balcony. * Fred McCoy, who at one time managed the Liberty at Fort Scott, Kan., is now busily engaged in selling films for Cres- cent Film Exchange. * Arthur Robinson has thrown open the doors of the Hickory theatre at St. Louis, Mo., which he is now managing. The place has been all fixed up "pretty." Skouras Brothers, speaking of St. Louis exhibitors, may take over another house, it is rumored. The Kings theatre is mentioned in this connection. * If you don't believe there are going to be a lot of new-looking theatres in a short time, just read following what some of the exhibitors have mapped out along this line. * E. L. Dale, Park theatre, N.ewaygo. Mich., is installing a new booth and next Spring is going to redecorate and build j a new marquis. * Frank O. Sands already has the Vau- dette at Springfield, 111., in shape, having remodeled and redecorated and installed new lighting fixtures. * R. A. Goshorn, Strand theatre. Hast- ings, Mich., has just parted with $10,000 for a new Robert-Morton orchestral or- gan. C. B. Claybaugh, Cozy theatre. Tou- lon, 111., has installed a complete new lighting system in his house. ♦ Fred O. Slenker, Spencer Square the- atre, Rock Island. 111., is mighty proud of the house since it has been redecor- I ated and generally improved after hav- ing been closed for six weeks. Carl Mueller is running the hotel. Goldwyn Buys Rights to Play and Three Novels Goldwyn has acquired the rights to Ethel M. Dell's new novel. " Top o' the World." recently published by G. P. Put- nams' Sons, at a price said to be $30,000. Goldwyn will also make a photoplay version of Edward E. Rose's new play, "The Rear Car." Another acquisition is that of the rights to Hardy's "Tcss of the D'L'rbervilles." to be a Marshall Nci- lan production. The fourth new picture to be included in the twenty features will be a film version of Thackeray's "Vanity Fair." which Hugo Ballin is to make. Something to Read Each week the HERALD pub- lishes numerous articles pertain- ing to censorship, blue laws and other reform menaces. Every ex- hibitor should keep a file of these stories for use when the occasion demands. PUBLIC RIGHTS LEAGUE Screen Message No. 80 "No one would dare attempt to censor the press. Why the dis- tinction between the screen and the press? There is no difference. The public is the proper censor for both." — James A. Reed, United States senator from Missouri. EXHIBITOR : : : : EXPERIMENT : : : : A SUCCESS Hyde's Theatre- Church Tieup May Bring Repeal of Dakota Blue Law Exemplification of theatre-church cooperation, a test in this instance of the potential possibilities of such an alliance, was cited by this depart- ment in the October 28 issue of the "Herald" in a letter from Charles Lee Hyde of the Grand Opera House, Pierre, S. D. This statement was made in commenting upon the experiment: "A subject worthy of sincere thought. It touches a vital phase of theatre operation. Thus far it is but an experiment out of which may grow success." It is not premature to say now that an encouraging degree of success already has greeted Mr. Hyde's endeavors. An inference may be drawn from editorial comment in various newspapers of the state that his Sunday Screen Service — as he chooses to call it— has received state-wide recognition. It is confidently predicted by persons not associated with the industry that his theatre-church co- operation will bring repeal of the blue laws now on the statute books at the coming election. * * * Following is an editorial from a news- paper published in a city about 100 miles trom Pierre : Pierre Church Puts on Sunday Movies "Philip Review: The action of the Congrega- tional church of Pierre in putting on moving pic- ture exhibitions on Sunday evening will probably have its effect on the initiated measure for the repeal of the socalled Sunday blue laws which is to be voted on by the people of the state at the next general election, November 7, and will un- doubtedly have an effect on the action of the leg- islature on matters of Sunday laws. This is the opinion of a number of people some for the strict enforcement of all Sunday laws and the making of more drastic ones snd others the antithesis of this. "In the last session of the legislature there was quite a strenuous fight over that section of the code which prohibits the performance of 'tragedy, comedy, opera, ballet, farce, negro minstrels, sparring contests, trial of strength or any part or parts therein, and any moving picture show of the seme on Sunday where there is an admission charged.' The effort to have this section repealed failed and the matter has now been taken to the people of the state to decide. "Now comes the Pierre Congregational church and puts on moving picture shows Sunday eve- ning. While there is no admission charged the usual class of plays are shown — good clean dramas, but still dramas. Those objecting to this action on the part of the church contend that it is not the paying of the money to which they raise objec- tion but to the fumishment of entertainment on the Sabbath. This, they say, is the prime objec- tion to the opening of the theatres on Sunday. Then, too, the Congregational moving pictures are not held in the church but in a local theatre. The original intention was to have the other protestant churches of the city join in the Sunday evening moving picture service, but all the other denom- inations turned down the proposition. "Those who would repeal the section of the code which prohibits theatricals and moving pic- tures on Sunday see an opportunity of using the Congregational church of Pierre as a club to secure the law's repeal while those standing for the enforcement of the law as it stands believe their cause has teen materially weakened. "Both sides look for a fight on the proposition in the next session of the legislature should the voters of the state turn down initiated measure No. 3 at the general election." In the letter in which this clipping was enclosed. Mr. Hyde writes : '"I will let you know more about this Sunday Screen Service when it has been going a couple of months. Xow I feel it is a 100 per cent success." Mr. Hyde possesses enterprise, opti- mism and sincerity, and it is easy to be- lieve that his success in this movement is assured. We have reason to believe that emulation of the Pierre exhibitor's efforts would mean decisive victory for the entire industry. Order Your Slides EXHIBITORS HERALD, 417 South Dearborn Street, Chicago, IU. Send me, free of charge, the series of twelve slides which the Herald U supply- ing to exhibitors in furtherance of the PUBLIC RIGHTS LEAGUE campaign to maintain the freedom of the motion pic- ture. I will run each slide at every pel fm — cm for one week when conditions permit of this arrangement. Name (Write name and address legibly) Theatre Clry 66 EXHIBITORS HERALD November 11. 1922 LETTERS From Readers A forum at which the exhibitor is invited to express his opinion on matters of current interest. Brevity adds forcefulness to any statement. Unsigned letters will not be printed. The Religious Question FLORENCE, COLO.— To the Editor: The following is intended as a letter from an exhibitor to producers on the subject "Religion in Pictures." This is a subject that I have had in mind for a long time and one that I con- sider of grave importance to the entire industry, and I believe that the exhibitor is better qualified to speak on this than any other person connected with pictures, for the reason that he is in a position to get first-hand information from the peo- ple who buy motion picture entertain- ment, and that's the fellow all of us are depending on for the money we get. Therefore it's certainly to our best inter- est to heed what the buying public says. I am going to state plain facts, which I believe everyone connected with the industry will understand and must admit needs consideration in the production of pictures. Everyone knows that the people who buy motion picture entertainment are not made up of any single political or relig- ious body, and this being a fact beyond dispute or argument it must be admitted that if we value the future harmony and growth of the motion picture it must be absolutely neutral in presenting that which pertains to religion. Personally, I wish to say that I have no prejudice against any creed, I have the utmost respect for every person that has a creed and is sincere in worshiping a God which all of us believe exists. This is a free country and every person has a right to worship God in his own way. As an exhibitor of motion pictures it is my business to sell the public entertain- ment and not religious propaganda. It's the producers' duty to exercise the great- est care in handling this subject when it is necessary to bring in the services of a church or minister or priest or anything related to that which is sacred. I consider that my town is just on an average with most towns in the United States. In politics we have all parties represented and in the church we have the same division — people of many dif- ferent faiths — and it's not my business as an exhibitor to take sides with any one faction or to present entertainment on my screen that is eternally flaunting the emblem, or services, or doctrines, or ex- ploits of just one people's church. I have had so many kicks from patrons of late on this subject I feel it my duty to bring this subject to the attention of the producers through the columns of the HerALU, and I would like for every exhibitor who reads this article to write to the editor of the Herald his views on this subject so that producers can get opinions from all parts of the United States. In this article I am not using any names of any religion, so that everyone reading this can form an unbiased opin- ion. Think for yourself what you have seen on the screen. Decide for yourself if producers are favoring any one creed; if you have heard remarks from your patrons protesting and accusing produc- ers of using the picture to exploit their religion. Only last week, a lawyer, a dentist and a merchant came to me and made a de- cided kick on the kind of pictures I was showing. They named several pictures which they denounced as straight religi- ous propaganda and this is not the first complaint I have had from the public that is coming to the theatre and spend- ing their money for entertainment. Another patron remarked to me about like this, "Why is it that in 99 per cent of all pictures where a church or religious scene or wedding ceremony is called for and is expected to be sacred and impres- sive you never see but this one faith rep- resented?" Whereas, on the other hand, where there is a comedy situation or burlesque act and they want to make a representa- tive of religion look like a jackass, you never see anything but a . And the conclusion this patron came to was this: First: That the producer of motion pictures believed that 90 per cent of the people who go to the motion picture the- atres were members of a certain church and that in catering to them he was standing a better show of making his product popular and selling it to a greater number of people. Second: Or else the producer was a member of this certain church and that he took advantage of this opportunity to advertise his religion to the rest of the world — free advertising that the public or patron pays for when he expects to buy entertainment. I am in the exhibiting game to make a living and not to spread propaganda for any one faction, as I am a servant of many creeds and all factions who buy entertainment. As an exhibitor I must be absolutely neutral in presenting entertainment on my screen if I am to please the greatest number of people and get the greatest amount of patronage possible. This en- tertainment which I sell to the public must be free from favoritism to any par- ticular body of people; that is, as a whole, from week to week and month to month. If I am to make more money I must sell my entertainment to more people, and to sell to more people I must have pictures that are not playing favorite to any one body of people. Therefore, it's up to the producer and his best interests financially to give me service that is free from propaganda or favoritism to any- one. As an exhibitor I am trying conscien- tiously to please the greatest number of people possible. I absolutely refuse to show any film which I believe is of a questionable character and a reflection on the industry. Any comedy that resorts to filthy and vulgar tactics to get a laugh will never be shown in my house. Pro- fanity in films now is not near so much as it used to be, but at that, there is still more than there should be, as it is sel- dom— very seldom — justified. Though many resort to strong words to get a kick in the picture where they know the acting and general makeup of the picture is void of the qualifications to put it over. The use of suggestive sub-titles, pro- fanity and vulgar or suggestive scenes to put a picture over or get what is pre- sumed to be a "kick" certainly fails to do that very thing, but it most certainly creates enemies for motion pictures and gives food to the reformers. The best interests of the motion pic- ture industry concern all alike. What is hurtful to the producer is likewise hurt- ful to the exchange and exhibitor, as each one is dependent on the other, for if there were no producers there would be no exhibitors and if the exhibitor does not hold his present patronage and create new patrons the producer can't grow. He would cease to be a producer if there were no exhibitors. Stars would cease to shine, directors, writers, cameramen, and all others connected with producing pic- tures would have to find other employ- ment if there were no exhibitors. Our interest is a common one. Each of us is dependent on the other. When we produce, or act, or say, or exhibit something which causes the pub- lic to criticise and condemn, the person guilty has done an injustice to every person connected with the industry and by such acts, or word, or product is a hinderance to the progress of the produc- ing, releasing and exhibiting game. Brother exhibitor! If you feel im- pressed with the importance of what I have said in this article, write at once to your trade papers, as most producers know that the exhibitor is the man who learns what the buying public likes and dislikes and that honest statements are very helpful to him in producing better pictures- — pictures that will please the most people. — B. P. McCormick, Liberty theatre, Florence, Colo. Approves Fahrney's Letter SILVER CREEK. NEB — To the Editor: Have just received the Herald and finished reading the letter of Mr. Bert E: Fahrney of the Electric theatre of Curtis, Neb.? Mr. Fahrney certainly hits the nail on the head in his letter with the exception of Pathe charges, which I find very reasonable except for Lloyd's goods, and the exchanges pass the same bunk to all the exhibitors of the country. I am in a town of 600 and showing Satur- days with an extra during the middle of the week, some weeks. I just recently wrote to several different exchanges asking for prices on shows all the way from "The Little Minister" to "The Four Horsemen." I got prices from $10 to $100 and one exchange is sending their salesman to tell me of their wonderful pictures. Now I would like to ask "W hat in the name of common sense would I do with a $100 production with conditions as they are at present?" I would like to have some of these gifted exchange men or the men higher up to show me. This theatre used to show three nights a week and got film rentals at a reasonable price and made a little money. Now it shows once a week and the exchanges prefer to see it closed the other two nights in preference to put- ting film rentals at a price so I could get some money out of them. They could get a .little out of the film instead of letting it get "moth-eaten" on their shelves. — A. K. Roth, Crystal theatre. Silver Creek, Neb. Burlesques Doug's Film Hunt Stromberg, producer of comedies for Metro starring Bull Montana, is cutting and titling a new subject made in secret — a bur- lesque of "Robin Hood" entitled "Robbing 'Em Good." According to Metro home offices in New York, the finishing work upon "Robbing 'Em Good" will be done in time to permit of its publi- cation within a few weeks. Mr. Stromberg considers the latest comedy the most riotous picture Montana has yet made. November 11. 1922 EXHIBITORS HERALD 67 1922 ★ ARROW PRODUCT ★ 1923 Eight Years of Effort Gives Arrow A Foremost Position in Field A Chronological Resume of the Progress of Dr. If . E. the State Right Market By JOHX S. SPARGO Xczv York Editor. Exhibitors Herald Shallenberge r in THERE was a time when the most that was expected of a state right dis- tributing company was that it secure the rights to a picture and then sell sub-rights to different territories to anyone who would buy. In fact this method of procedure obtains even now to a considerable extent, in spite of the fact that the state right market has grown to be an important factor in the film industry. It remained, however, for Arrow Film Corporation, under its executive head. Dr. W. E. Shallenberger. to build up a state right organization which can sup- ply exhibitors, through territorial buyers, complete programs to carry them through an entire season. Super-features, features, program pictures, short reel dramas and short reel comedies are handled in suf- ficient quantities — all made especially for Arrow distribution, to fill all the needs of a theatre owner. * * * The only regular feature of the cus- tomary motion picture program that Ar- row does not at present supply is a news weekly reel, and it js expected that with the beginning of next season this will be added to the present Arrow product. Dr. Shallenberger was one of the first to recognize the possibilities of the state right field and for the past eight years he has devoted all his time and energy to its upbuilding. The success of Arrow, and its recognition as one of the impor- tant factors in the industry, is evidence of his foresight and talents. Arrow Film Corporation was formed as a producing company in 1914, its first product being a series of two-reelers in which Tom Moore and Anna Q. Xilsson were featured. The following year Arrow made "The Deemster." the Hall Caine story, and Dr. Shallenberger's experience and difficulties in marketing his special productions led him to believe there was a better market in the state right field, so "The Deemster" was distributed in this manner. More experience was gained through the handling of "The Deemster." and this convinced him that there was need of an organization which would function purely as a middleman, selling the product of the independent producer to the inde- pendent exchange, equitably serving both sides. With this decision reached. Dr. Shallenberger commenced to build what is today the most commanding state right organization in the industry. From a small beginning in one little room in the Times building and handling one picture. Arrow Film Corporation has grown until today it occupies almost an entire floor in the Candler building, with offices also in several European capitals, and during the 1922-1923 season will handle more than 100 separate subjects totaling close to half a million feet of negative film. * * * Arrow today is supplying pictures to more exchanges than any other company in the film business — more than 150 ex- changes in the United States distributing its product. In addition to this the for- DR. W. E. SHALLENBERGER eign business of Arrow has grown until during the past two years the company has done business with more than 300 customers. In order to supply product regularly to its many customers, Arrow has con- tracted with eight producing companies to make feature productions and three companies to make short-reel subjects for Arrow alone. In addition to this, many independent productions are se- cured and the company is always ready to consider product of merit regardless of whom the producer may be. The eight feature producing companies are: Blazed Trail Productions, at whose studio in Gloversville, N. Y., "Ten Xights in a Bar Room." one of the greatest state right successes of the year, was made. This company is now completing "Lost in a Big City." the popular old-time melo- drama, and immediately on its completion will begin to work on a Xorthwest mounted police story from the pen of L. Case Russell. Pine Tree Pictures Company, at whose head is former Governor Milliken of Maine, now making James Oliver Cur- wood's "Jacqueline" with an all-star cast, which is being directed by Dell Hender- son. * * * State Pictures Corporation. Burton King director, has just completed "The Streets of Xew York," a thrilling melo- drama which is now ready for distribu- tion. J-G Picture Company, Charles T. Horan. director, making the Grace Davison specials. Ben Wilson, making a series of five and six-reel features with William Fair- banks: another series with Xeva Gerber: another with Ann Little, and the Peter B. Kyne series with Roy Stewart. A. B. Maescher Production, which made "Xight Life in Hollywood." and is now at work on a big special. "The Rip Tide." with an all-star cast. This com- pany has two Westerns planned for mak- ing after the completion of "The Rip Tide." Martin J. Heyl Productions, which is just about to start work in Xew York on "The Little Red Schoolhouse." the old Hal Reid stase play. An all-star cast is being selected. Atlantic Productions has also con- tracted with Arrow for the making of four specials, the first of which will be "The Broken Yiolin." with an all-star cast. * * * Among the short-reel subjects for the making of which Arrow has contracted during the season, some of which are already being distributed, are: Twelve Eddie Lyons special comedies. Fourteen Bobby Dunn Mirthquake Comedies. Twelve Broadway Comedies. ■ In speaking of the upbuilding of his organization. Dr. Shallenberger said: "Whatever success we have had is due largely to the confidence the independent buyers have accorded us and the confi- dence the exhibitors have learned to place in product bearing the Arrow trade- mark. In order to secure this confidence we have used only the methods that have built for stability in other lines of en- deavor— square dealing and a careful studv of the needs of the trade. EXHIBITORS HERALD November 11, 1922 J. S. Harrington ( Film Supcn'isor) Richard Weil I Advertising and Publicity Man- ager) Jami'i Burr (Art Department ) CAPABLE OFFICIALS are a vital factor in the efficient op- eration of an enterprise. Before you on this page are members of the official family of Arrow men and women whose duty it is to co-operate with exchanges in facilitating service to exhibit- ors. You may not hear of these people quite so often as you hear of the stars, but their du- ties are as important. Jeannette Schmidt {Head of Accessory Department ) J. S. Jossey {Arrow's Special Representative} Hugh Davis (Assistant Treasurer and Auditor) Thomas A. Curran ( Special Representative of Arrow') Thomas Toby (Company's Traffic Manager) November 11. 1922 i:\HIBITORS HERALD 69 1922-23 to Be Biggest Season in I History of Independents This Frank Statement of Conditions IV as Made After Survey of the State Right Field Had Been Made By IV. RAY JOHNSTON Vice President of Arrow Film Corporation WKAY fOHNSTON, the progressive young vice president of the Arrow Film Corporation, is one of the best informed men in the • motion picture industry. While Mr. Johnston is young in years, being only thirty years of age, he is old in experience in the motion picture industry, having been associated with \Y. K. Shallenberger from the time that gentleman entered the pictures some nine years ago. Mr. Johnston has been making an ex- tended investigation of conditions in the independent field and to that end has made trips to various parts of the terri- tory in the last few months. Upon his return from Boston last week, when in- W. RAY JOHNSTON tcrviewed by a representative of the Herald he spoke as follows: "Every place I went and every ex- change man I talked with during this past summer asked me what I thought of the immediate future of the independent field and to all of them I repeated that the independents would have the biggest season in 1922-1923 that they have ever known. "Most of the exchange men agreed with me and the feeling that this was an independent year was general throughout the territory. These opinions, I am glad to say, are now being fully verified by existing conditions. "Never in the history of motion pic- tures have there been so many good, in- dependent productions being made. Look through the independent section of your trade paper each week at the announce- ments of special productions or produc- tions in work and you will be astonished at the quality and at the quantity of pic- tures which are available. "1 make this a positive statement with- out fear of contradiction, that there will be more box office bets released through the independent market during the new season than through the national organ- izations. "Take our own list, for instance: 'Might Life in Hollywood,' 'The Streets of New York," "Lost in a Big City,' 'The Broken Violin,' 'The Little Red School- house,' 'Jacqueline of the Blazing North.' Foreign Field in Need of Films Says I). J. MOUNT AN ONE of the most important of the Arrow adjuncts is the foreign de- partment of which D. J. Mountan is the manager, and this is probably the only foreign depart - over sold abroad. M r. Mountan .^^Ln»^^B sold the entire V, * ■ output of Arrow t*. I country in the PL world, and ha- ^k^P' also placed the V . product of many other ^^^^^H&Hfe jfl The ^^^^^^H^^MIB difficulty n o w ' ' being experienced D. j. Mountan is obtaining suf- ficient good product to supply the de- mand. In speaking of this Mr. Moun- tan said: * * * "I want additional subjects for foreign distribution and place a lot of them at good advantage to the producer. In almost every foreign country there is a lively market for good pictures and through our connections abroad we can 'Orphans of New York' and a number of equally important productions, announce- ment of which is being withheld pending casting of the productions. "Look at the names in these pictures: J. Frank Glendon, Marguerite Courtot. Sheldon Lewis, Effie Shannon, Edmund Breese, Paul Panzer, Gus Weinberg, Rita Rogan, Barbara Castleton, Anders Ran- dolf, Dorothy Mackaill, Edward Earle, John Lowell. Baby Ivy Ward and many others of equal prominence whom we are not yet ready to announce. "This is an independent year. If you are connected with the independent branch of the business let that soak in thoroughly and then get out and hustle and get your share of the business. The independent producers have furnished you the working tools to do it with. It is now entirely up to you. What the busi- ness holds for you during the coming year is entirely in your own hands. You have the productions, you have the casts, and if you take advantage of them you. can make this the biggest year that you have ever known." place anything that is really worth while. Producers in this country are beginning to awaken to the value of the foreign market and new product is coming to us constantly, but we can use more than we have in sight. "We can assure producers a square deal and a quicker distribution of their product in the foreign market, than most any other distributing organization can give them. Arrow now have direct rep- resentatives in England and France and Central Europe, to whom sample prints of every subject handled by Arrow are sent immediately. On account of this direct representation, better prices are obtained because prints are shown to prospective buyers direct in their own territory, and the producers receive the highest possible price with a minimum expense. In the territories where Mr. Mountan already has contracts, all sub- jects are sent forward under the Arrow trade mark. * * * During the past three months the fol- lowing contracts have been closed by Mr. Mountan : For United Kingdom of Great Britain and Ire- land:— Blue Fox Serial. Thunderbolt Serial. 20 two-reel Hank Mann Comedies, 18 Spotlight Com- edies, 12 Speed Comedies. S XLNT Comedies 12 Sunbeam Comedies, 26 pictures, incluring 6 Jack Hoxies, 4 Neva Gerbers, 6 Text Elucidator of Mystery; "Heading North.'' "'Stranger in Canyon Valley," and others. For France. Belgium ami Switzerland: — 6 Jack Hoxies, "Bitter Fruit," Blue Fox Serial, Nan of the North Serial. 26 Hank Mann Comedies. "Chain Lightning." "Golden Trail." For Australia: — 14 Broadway Comedies, Thun- derbolt Jack Serial. Nan of the North Serial, Blue Fox Serial, 26 Arrow features, a minimum of 52 2-reel comedies, 11 Sport Pictorials and the Arrow Special "Ten Nights in a Barroom." (Concluded on page //-') 70 EXHIBITORS HERALD November 11, 1922 Josephine Hill CASTS COMPOSED OF POPULAR PLAYERS. That is one of the features of the Arrow product for this season. Actors whose pictures appear on this page are prominent members of the casts of such specials as "Jacqueline," "Night Life in Holly- wood," "Peaceful Peters," "Lost in a Big City," "Sheriff of Sun Dog," and "Streets of New York." Barbara Castleton Lew Cody Baby Ivy Ward Jane Thomas William Fairbanks Marjorip Daw J. Frank Glendon Eddie Lyons Roy Stewart Grace Davison November 11, 1922 EXHIBITORS HERALD 71 Arrow Stills Indicate Exploitation Possibilities of Its Pictures Advertising Reviews on Four of Company 's Features Have Been IV ritten for This Special Section By WILLIAM R. WEAVER Editor of "The Theatre" Department ARROW FILM CORPORATION, in accordance with a stated intention "to supply the independent market with pictures which offer more than the ordinary exploitation possibilities." puts before the trade in this issue an array of attractions with exceptional box office promise. Both in title and still the productions announced reflect distinctly the purpose of their sponsors to provide exhibitors with substantial, money-making productions exclusively. "Night Life in Hollywood," "The Streets of Xew York," "Jacqueline" and "Lost in a Big City" are outstanding offerings. Through the cooperation of J. Charles Davis, 2nd. assistant to the presi- dent of Arrow and responsible for much of the extraordinary exploitation which marked the exhibition of "Ten Nights in a Barroom" throughout the country, publication of illustrated suggestions for the exploitation of "Lost in a Big City" and "Jacqueline" has been made possible at this time. It is sug- gested that these be added to Mr. Davis' suggestions on "Xight Life in Holly- wood" which appeared in "The Theatre" department, issue of October 28. "Lost in a Big City" is from the old stage play of like title by N. S. Woods. Produced by the same organization that made "Ten Xights in a Barroom." it re- calls that production also in that its stage history includes box office records in every part of the nation. Its title is .familiar to thousands, upon thousands and it holds a prominent place in theatre memories. L. Case Russell, adaptor of "Ten Nights in a Barroom," also made the Illustrating Suggestion A, for Big City." adaptation of "Lost in a Big City," and John Lowell, lead in the former picture, again has the chief role, one believed by many even better suited to his talents. Others who appeared in the earlier pic- ture and take part in the new publication are Baby Ivy Ward, Charles Beyer, Charles Mackay, Leatta Miller, James Phillips and Edgar Keller. Evangeline Russell. Jane Thomas and Ann Brody have other important roles. Joseph Settle, who photographed "Ten Nights in a Barroom." is cameraman. George Irving directed. Accessories ready for exhibitors include a full line of paper made by the Ritchey Lithograph Company, slides, photos, her- alds, trailers, oil paintings and many novelties. There is a paper parachute for children, printed packages of matches, as well as other devices for distribution direct to the public. # * * * "Suggestions in the Stills" reproduced herewith follow identified by letter. Suggestion A. — The wedding of Blanche Maberly to Trooper Ned Liv- ingston with New York State Troopers present. The fact that New York State Troopers aided in making the picture should be good for a publicity story. (Concluded on following page) J. CHARLES DAVIS, 2nd Assistant to the President of Arrow Film Corporation Illustrating Suggestion E, for "Lost in a Big City." Illustrating Suggestion B, for Big City." 'Lost in a Illustrating Suggestion C, for Big City." "Lost in a Illustrating Suggestion D, for Big City." 'Lost in 72 EXHIBITORS HERALD November 11. 1922 Illustrating Suggestion B, for "Jacqueline." Illustrating Suggestion A, for "Jacqueline." (Concluded from page 71) Men attired as such can be used in ex- ploitation. The still is a direct prologue suggestion. Suggestion B. — This still is reproduced in an oil painting for use in music store windows. Showing a blind child play- ing her mother's favorite composition while the latter is dying, the sentimental appeal is strong. Suggestion C. — The old-fashioned stage in the picture suggests a similar vehicle for street exploitation, suitable banners effecting the tie-up. Suggestion D. — Sidney Heaton and his conspirators plot to blow up a bridge and close the mountain road. The still, with an explanatory line, may be used in windows of stores handling explosives. Suggestion E. — A dramatic prologue possibility. A shot is beard off stage, the rising curtain reveals Jasper and Simeon Maberly placing Dick Watson, wounded, upon a couch. Open door indicates assailant's escape. Trooper Livingston enters and arrests Maberly. Picture fol- lows. * * .* rfP';. "Jacqueline," or "Jacqueline of the Blazing North," is a James Oliver Curwood story of the Northwoods. It was pro duced bv Pine Tree Pictures, Inc., and offers a* cast whose names present in themselves bis possibilities. It includes Lew Cody, Marguerite Courtot, Sheldon Lewis, Edmund I'.reese, Kate Bruce, Ef- fie Shannon, Paul Panzer, J. Barney Sherry, Joseph Depew, Charlie Fang. Richard Griffin, Gus Weinberg, Edna Fisk and Taxie, the dog actor. Only one of these requires introduction, Miss Fisk, who is winner of the beauty prize at the Atlantic City pageant and whose name is an advertising asset because of the national interest in that event. The box office power of other names men- tioned is well known to exhibitors. While the story of the picture moves from the Northwoods to Quebec, from Quebec to Chinatown, and back ap-ain to the Northwoods, it attains its highest pitch in the (jreat forest fire in the North- woods, wln re an island was purchased, a village built thereupon and the whole destroyed by fire, for one big scene of Illustrating Suggestion C, for "Jacqueline." the production. The national interest in the Maine forest fires of the present year, a recurrent newspaper headline, may be capitalized in the interests of the pic- ture. The name of James Oliver Curwood as author, one of the most potent authorial signatures on a twenty-four sheet, to- gether with the names of the players in the cast, make up a fund of advertising capital not often obtainable. * * * "Suggestions in the Stills" reproduced herewith follow: Suggestion A. — A dramatic prologue may be evolved out of the action and with the set pictured. A log cabin in the Northwoods is represented. Sheldon Lewis, in pursuit of Marguerite Courtot, (Jacqueline), finds her hat outside the cabin of Fang, a Chinaman and his enemy. He enters, accuses Fang of hiding her and goes to search for her, when Fang throws the lamp through the window, starting the forest fire. A struggle be- tween the men ensues, Fang winning by a wrestling trick, and escaping as the flames gather headway, leaving his ad- versary prostrate. The action takes place on a darkened stage and with very little, if any. dialogue. Suggestion B. — An exterior setting will serve for a simpler prologue. A back drop shows a cabin with a practical door, lights gleaming from windows and dimly lighted snow-strewn approach. A boy, almost exhausted, accompanied by his dog, enters and painfully makes his way to cabin door. A man, hearing him. emerges, raises collapsing form of boy and carries him inside. As the door closes the picture begins. Suggestion C. — Another dramatic pro- logue, or a striking window display, can be developed from the still showing tin- interior of a Chinese gambling house. In the action, one character detects an- other cheating at cards, shoots him and escapes through a secret panel. With suitable music, or without, this can be utilized as a prologue with telling effect. The still is also furnished in an oil paintiiiR for window display purposes, curio stores and similar institutions being especially approachable. Suggestion D. — This still shows the immediately subsequent development of the action described above and may be used similarly. Suggestion E. — An episode in the Que- bec home where "Jacqueline" visits. Shel- don Lewis, Edmund Breese and Mar- guerite Courtot are among the characters shown. The still should be used in windows of phonograph and record stores to considerable advantage. * * # In the action and stills of both these attractions may be traced definitely the consideration of their sponsors for the box office welfare of the theatre. In Illustrating Suggestion D, fo.- "Jacqueline." Illustrating Suggestion E, for "Jacqueline." each there is genuine action and interest, very apparently. Each possesses that somewhat indefinite but highly essential quality which may be designated as the- atre usefulness, a quality outstandingly present in "Ten Nights in a Barroom." Suggestions for the exploitation of these attractions take on added signifi- cance when thought is given to the the- atre record of that earlier publication. In "What the Picture Did for Me" the feature built up a consistent record clari- fied and made permanent in the "Box Office Record." It lived up to its advance promises. It proved in practice the pic- ture it was deemed in prospect. It was vigorously exploited and its exploitation applied exactly. In presenting "Lost in a Big City" and "Jacqueline of the Blazing North" to the public exhibitors who give them the impetus of good exploitation vigorously executed will proceed with a confidence derived from actual experience. The content of the pictures makes such pro- cedure the logical course. * * * For newspaper advertising there are many names with genuine meaning to the box office customer. There are illustra- tions in which action predominates. "Copy" is plentiful. For street use there are as many pos- sibilities as any showman requires, rang- ing from the stage in "Lost in a Big City" to the always effective boy-and- dog stunt that can be used with "Jacque- line of the Blazing North." In between, as is fitting, are possibilities suitable for use in communities of every size and character. The actual theatre presentation of the pictures may be made as simple or elabo- rate as is desired. Lobby decorations and interior trimmings will, of course, be managed somewhat in accordance with the prologue suggestions and the stills offered in this analysis. All in all, the Arrow productions here concerncc I stand before the theatretnan rich in promise at a time when good ex- ploitation pictures and good box office pictures are practically synonymous. They should be carefully studied by all. November 11. 1922 EXHIBITORS HERALD in RROW FILM CORPORATION VI IN FURTHER DEVELOPMENT OF IT'S ESTABLISHED POLICY, NOW OFFERS EXHIBITORS AND INDE- PENDENT EXCHANGES AN EVEN MORE PLEASING AND PROFITABLE VARIETY OF PICTURE SUBJECTS. STUDY THIS MESSAGE PAGE BY PAGE. IT IS MORE THAN A MERE-* LISTING OF AVAILABLE ARROW SUCCESSES. IT IS AN EXPRESSION OF THE UNCEASING EFFORT ON MY OWN PART AND ON THE PART OF THOSE ASSOCIATED WITH M£ TO ANTICIPATE AND BE ABLE TO MEET THE NEEDS OF THIS GREAT INDEPENDENT MARKET. 74 PICTURES EXHIBITORS HERALD November 11, 1922 Arthur C. Bromberg, prominent Atlanta, Charlotte and New Orleans exchangeman says, "I've never seen so much interest in a picture as that shown in 'Night Life in Hollywood.' It's a picture sensation." Arrow presents All the intimate details in fact and fancy- It's a thrill clear through- Be first to show it in your locality. An A.B.Maescher Production Available at Leading Independent Exchanges ARROW FILM CORPORATION 220 West 42nd Street New York City Distributors for United Kingdom: Inter-Ocean Photoplays, Ltd. 162 Wardour Street, London November 11. 1922 EXHIBITORS HERALD cms C. R. Seelye, New York, says: "I consider NIGHT LIFE IN HOLLYWOOD the greatest exploitation bet of this or any other season." Jfollywooi ~* with a cast which includes J.FRANK GLENDON -JOSEPHINE HILL GAIL HENRY and introduces WALLACE REID - THEODORE ROBERTS J.WARREN KERRIGAN -BRYANT WASHBURN SESSUE HAyAKAWA- TSURU AOKI WILLIAM DESMOND' JOHNNY JONES BESSIE LOVE Available at Leading Independent Exchanges ARROW FILM CORPORATION 220 West 42nd Street New York City Distributors for United Kingdom: Inter-Ocean Photoplays, Ltd. 162 Wardour Street, London 76 EXHIBITORS HER A L I) November 11, 1922 Frank Hall, prominent New Jersey Exhibitor, says: "'The Streets of New York' opened in our million dollar State Thea- tre, Jersey City, to the biggest day of the season. It's a big winner." ARROW presents A BURTON KING PRODUCTION *<3fce STREETS AMASTERFUL SCREEN PORTRAYAL OF THE GREAT STAGE MELODRAMA THAT THRILLED THE WHOLE WORLD Produced by STATE PICTURES CORPORATION Available at Leading Independent Exchanges ARROW FILM CORPORATION 220 West 42nd Street New York City Distributors for United Kingdom: Inter-Ocean Photoplays, Ltd. 162 Wardour Street, London November 11. 1922 EXHIBITORS HERALD Harry C. Simeral, Simeral Film Co., Pittsburgh, says: "'The Streets of New York' is one of the really BIG pictures of the year. 0 f NEW YORK Jeaturing BARBARA CASTLETON EDWARD EARLE ANDERS RAN DOLF- DOROTHY MAC KAILL LESLIE KING and KATE BLANC KE Available at Leading Independent Exchanges ARROW FILM CORPORATION 220 West 42nd Street New York City Distributors for United Kingdom: Inter-Ocean Photoplays. Ltd. 162 Wardour Street, London 8 EXHIBITORS HERALD November 11, 1922 c John Lowell, star and producer of "Lost in a Big City" predicts even greater success than that of "Ten Nights in a Bar Room." flrrow presents LOST IN starring JOHN LOWELL supported by photographed by BABY IVY WARD JOSEPH SETTLE* directed by play by Available at Leading Independent Exchanges ARROW FILM CORPORATION 220 West 42nd Street Now York City Distributors for United Kingdom: Inter-Ocean Photoolays, Ltd. 162 Wardour Street. London November 11, 1922 EXHIBITORS HERALD George Irving, director of "Lost In A Big City," says this pro- duction will rank as a film masterpiece. It's his best production. w a big cny A Master Drama of Tears , Smiles and Heartthrobs ,«■ Available at Leading Independent Exchanges ARROW FILM CORPORATION 220 West 42nd Street New York City Distributors for United Kingdom: Inter-Ocean Photoplays, Ltd. 162 Wardour Street, London PICTURES If w - 80 E X H I B ITORS HERALD November 11. 1922 PICTURES "Carl E. Milliken, President of Pine Tree Pictures, calls Jacque- line the greatest story Curwood ever wrote." JAMES OLIVER CURWOOD'S directed by Dell Henderson PRODUCED BY PINE TREE PICTURES.^ Available at Leading Independent Exchanges ARROW FILM CORPORATION 220 West 42nd Street New York City Distributors for United Kingdom: Inter-Ocean Photoplays, Ltd. 162 Wardour Street, London November 11. 1922 EXHIBITORS HERALD 81 "Dell Henderson, director of Jacqueline praises the cast of this great picture to the limit. And no wonder!" I e / special in every sense of the word Talk about an all star cast . Here IS one f LEW COm- SHELDON LEWIS MARGUERITE COURTOT J.BARNEY SHERRY* EDMUND BREESE EFFIE SHANNON GUS WEINBERG • PAUL PANZER EDRIAFISKE - KATE BRUCE CHARLIE FANG'RUSSELL GRIFFIN M MASTER JOSEPH DEPEW and "DVX1E the cleverest dog in pictures Available at Leading Independent Exchanges ARROW FILM CORPORATION 220 West 42nd Street New York City Distributors for United Kingdom: Inter-Ocean Photoplays, Ltd 162 Wardour Street, London 0^ PICTURES 12 EXHIBITORS HERALD November 11, 1922 Lee Goldberg, Big Feature Rights Co., Louisville, says, "It took me five minutes to get a Fairbanks contract after I heard you signed him." Arrow presents " — A KING OF COWBOYS ! —A TERROR. TO THIEVES! A Real Two -Fisted Son- of- a- Gun who rides, shoots, and ropes like a whirl- wind— and makes love the same way. Available at Leading Independent Exchanges ARROW FILM CORPORATION 220 We»t 42nd Street New York City Distributors for United Kingdom: Inter-Ocean Photoplays, Ltd. 162 Wardour Street, London November 11, 1922 EXHIBITORS HERALD 83 Richards & Flynn, Kansas City, say "This series is a knock- out. It sure strikes the popular note." SIX SENSATIONAL WESTERN PICTURES Produced by BEN WILSON VMls gal ore: and Action to send the Shivers dow/i l/our Spine ARROW PICTURES Available at Leading Independent Exchanges ARROW FILM CORPORATION 220 West 42nd Street New York City Distributors for United Kingdom: Inter-Ocean Photoplays, Ltd. 162 Wardour Street, London EXHIBITORS HERALD November 11, 1922 Frank Zambreno, master showman, says " 'One Eighth Apache' is the best Kyne picture I ever saw — and I've seen them all!" Arrow jmsenls PETER B.KYNE FROM THIS PAMOUS AUTHORS STIRRING STORY IN THE RED BOOK MAGAZINE Starring ROY STEWART and | KATHLEEN KIRKHAM > A Ben Wilson Special Attraction Available at Leading Independent Exchanges ARROW FILM CORPORATION 220 West 42nd Street New York City Distributors for United Kingdom: Inter-Ocean Photoplays, Ltd. 162 Wardour Street, London \1 November 11. 1922 E X HIBITORS HERALD 85 "The Innocent Cheat" has smashed records everywhere. It is a great big picture with punch and heart interest. story J.GRUBB ^gpANDER directed by BEN WILSON Available at Leading Independent Exchanges ARROW FILM CORPORATION 220 West 42nd Street New York City Distributors for United Kingdom: Inter-Ocean Photoplays, Ltd. 162 Wardour Street, London 86 EXHIBITORS HERALD November 11, 1922 PICTURES McConville & Patten, Independent Films, Inc., Boston, say, "The Splendid Lie" is the finest society drama ever released on the independent market. ARROW presents Grace Davison AN ARROW' GRACE DAVISON SPECIAL ATTRACTION Directed by CHARLES T.HORAN (A J.C.PICTURES anj he can feel, and he has demonstrated that he can get his sincere personality over on the screen. Not being familiar with the stock tricks of the actor, John Low- ell works before the camera as he would act if faced with the situation he is to portray. Horn in the West, reared on horseback, a surveyor and soldier, John Lowell is essentially a man of the outdoors. Clad in corduroys and lumbermen boots, his favorite outdoor "recreation" is doing the work of ten men about his Adirondack camp. Xo wonder he can ride logs, and do the strenuous work required in the stories he makes. His next picture will be a story by L. Case Russell, who has written all of Lowell's pictures so far. Mr. Lowell is head of his own producing unit and has his own studio in the Adi- rondacks. * * * Edria Fisk who posed as the Queen of Sheba at the Atlantic City Pageant, was the winner of the second division, and was as a con- sequence awarded a contract by Ar- row Film Corpo- ration to appear in motion pic- tures, and was at o n c e launched into her cinema career in an im- portant part in "Jacqueline," a Fine Tree picture tu be published as an Arrow special. M iss Fisk was born and reared in the historic old city <>f Trenton Edria Fisk N. J., and it was right and fitting that a daughter of the state should be a winner at the Atlantic City pageant, and although still in her teens should be selected as one of the fairest (if the fair. Aside from her beauty. (Continued on Page 104) Charles Beyer In the Role of SIDNEY HEATON Alias RICHARD NORMAN In "Lost in a Big City November 11, 1922 EXHIBITORS HERALD 103 CHARLIE FANG Portraying an Important Part m the All-Star Production of James Oliver Curwood s Story "JACQUELINE" Well Remembered For His Work in •DREAM STREET" 104 EXHIBITORS HERALD November 11, 1922 Joseph Depew Ten year old artist who was selected by Dell Hend erson as one of his All-Star cast for Jacqueline in which Joe plays an important role. Officials and Players Who Are Producing Arrow Films {Continued from Page 102) Baby Ivy Ward Miss Fisk possesses a charming per- sonality which will go a long way toward making her one of the screen's most attractive debutantes. Baby Ivy Ward is probably the best known baby girl motion picture actress. She has played stellar parts for Metro, Famous Players and other b i g producing compa- n i e s. In the Blazed Trail pro- d u c t i o n, "Ten Nights in a Bar R o o m," Baby Ivy Ward played the part of "Little M a r y Morgan," in which she made a tremendous suc- cess. She made personal appear- ances with John Lowell through- out the country for "Ten Nights in a Bar Room" and be- came one of the juvenile favorites of the screen. She is now portraying one of the most important roles in the Blazed Trail pro- duction, "Lost in a Big City," and every- thing would see?U to indicate that she will eclipse all of her previous perform- ances. * * * Dell Henderson, who recently com- pleted the new Johnny Hines comedy spe- cial, "Sure Fire Flint," is now engaged in making "The Streets of New York," an Arrow special. Mr. Henderson is the man who put George Walsh across in many of his most popular five-reel thrillers, notably among which are "The Shark," "The Dead Line" and "The Plunger." Among some of his other productions, Mr. Hen- derson numbers "Love in a Hurry," "Courage for Two," "Three Green Eyes," and a number of pictures for Famous Pla vers. Charlie Fang is unique as a motion pic- ture actor inasmuch as he is a full- blooded Chinese and a clever, subtle pan- tomimiat. He is now engaged as one of the princi- pals in the Arrow special, "Jacque- line," directed by Dell Henderson and written by James Oliver Cur- wood. Mr. Fang scored a decided hit in D. W. Griffith's "Dream Street." Conspicuous among his later pictures, however, is the work he docs in "Jacqueline.' reputation of being Charley Fang: Mr. Fang has the an earnest, sincere actor who makes a vivid person of the cinematic character he creates on the screen. * * * Burton King, recognized as one of the foremost directors in motion pictures, is busy completing a special production for Arrow in the East, entitled "Streets of New York." Before beginning work on this produc- tion Mr. King directed Houdini in. his first independent production entitled "The Man From Beyond, conceiving many of the ideas that make this original melodrama an interesting production. Mr. King personally spent weeks in working out the terrific climax of "The Man from Beyond," culminating in the rescue of the hero on the very brink of Niagara Fallls. Among a few of the other pictures di- rected by Mr. King are listed "The Dis- carded Woman," "The Lurking Peril," a Pathe serial, "The Master Mystery," starring Houdini and others. * * * The son of an illustrious father in the picture world, but despite the fact that other men's shoes are a decided handicap in the march of progress and advance- ment, J. Stuart Blackton, Jr., has knuckled down to the hard knocks of the picture business, and by sheer grit and mental capacity has overcome all the ob- stacles which were thrown in his way and is today considered one of the best production managers in the business. * * * A newcomer to the screen is Evange- lin Russell who takes the part of Blanche Maberly in the special feature production "Lost in a Big City" now being made for Arrow distribution by Blazed Trail Pro- ductions. Miss Russell has, been quietly preparing for the part by playing leading roles in short length dramas, and gives prom- ise of making a decided hit in her first big part. Miss Russell is Evangeline Russell a thorough horse- woman, an expert swimmer and all round girl of the out doors. In "Lost in a Big City" she does a thrilling rescue of a child from drowning, which is said to be one of the most dangerously realistic scenes yet shown on the screen. An- other thrill which Miss Russell puts into the picture is a dangerous fall over a cliff, and she does the dangerous stuff herself, not relying on a double. Miss Russell is the daughter of Mrs. L. Case Russell, magazine and scenario writer, who adapted "Ten Nights in a Bar Room" to the screen and wrote the scenario and continuity for "Lost in a Big City." The ranking heavy and the most popu- lar villain in pictures is Sheldon Lewis, now playing a stellar role in "Jacque- line." an Arrow special. Mr. Lewis has been seen frequently in first run vaude- ville houses, playing the heavy in a sketch starring Virginia Pearson. Often this sketch is followed by a picture in which Mr. Lewis plays a prominent heavy part. So his contact with the fans is both via the silent drama and the speaking. His list of productions is impressive. He starred in the Pioneer version of "Dr. Jekyl and Mr. Hyde," appeared in nu- merous Virginia Pearson pictures, with (Continued on Page 106) November 11. 1922 EXHIBITORS HERALD 105 LEW CODY Appearing in THE JAMES OLIVER CURWOOD PRODUCTION "JACQUELINE" 106 EXHIBITORS HERALD November 11. 1922 TAXIE THE CANINE THESPIAN WHO PLAYS AN IMPORTANT PART IN "JACQUELINE" Officials and Players Who Are Producing Arrow Films (Continued from page 104) Pathe in the popular serials, ''The Clutch- ing Hand," "The Exploits of Elaine," "The Iron Claw," "The Hidden Hand," ami others. "What is undoubtedly a novel and orig- inal form of advertising makes its ap- pearance in the special section devoted to Arrow Film Corporation this month, with the publication of the song, "Dear Old New York," dedi- cated to Arrow's big special pro- d u ct i o n, "T h e M. J. Mintz Streets of New York." This song was written by Larry Urbach and Victor Nurn- burg and was published by Cameo Music Publishing Com- James C. Bradford Management of ED ALLEN pany, which also is responsible for the novel and very useful accessory, the thematic music cue sheet. M. J. Mintz of the Cameo Company is responsible for the tieup of the song with Arrow Film Corporation and the interest- ing experiment of publishing the com- plete sonu; in the Herald, thus making it available for exchanges everywhere in the Lhiited States without cost to them, will be watched with considerable in- terest. With Mr. Mintz is associated James Bradford, familiarly and affectionately known as "Jimmy" throughout the trade. Jimmy Bradford is recognized as one of the leading authorities on cueing pictures and the fact that he is responsible for the music cues of most of the larger companies is ample testimony of bis abil- ity. Mr. Bradford cued all the newer pictures for Arrow Film Corporation and also arranged the thematic cue sheets for their big specials, such as "Night Life in Hollywood," "The Streets of New York," etc. Edward Phillips, who recently finished a prominent role in tin- Blazed Trail pro- duction of "Lost in a Big City," was im- mediately engaged by Frank Borzage for a leading role in his new Cosmopolitan special, " The Nth Commandment." Mr. Phillips has left for the Coast, where the picture is to be made. "The Nth Commandment" is not the in m ( osmopolitan picture m which Mr. Phillips has been prominent in the cast. {Continued on page 108) November 11. 1922 EXHIBITORS HERALD 107 SHELDON LEWIS Who Plays a Stellar Role in "JACQUELINE" An Arrow Special 108 EXHIBITORS HERALD November 11. 1922 Leatta Miller Who after several years in ingenue parts on the speaking stage, is now devoting her talents to the screen. She played an important role in 1 en Nigh ts in a Dar Room, has just com- pleted work in "Lost in a Big City, and is now available for other pic- ture work. Her fil m engagements are being handled by George Clark, 145 West 45th Street. New York. Officials and Players Who Are Producing Arrow Films {Continued from Page 106) He played in "The Good Provider" and also in "Just Around the Corner." These rank among the most recent of his screen appearances, but were preceded by a long array of important productions. One of the most active of the foreign representatives of Arrow Film Corpora- tion is M. Donald Reyes, executive head of Reyes & _ Reyes, Manila, P. I. Mr. Reyes has been at the home office of Arrow for the past two weeks in confer- ence with Foreign Manager Moun- tain He is now negotiating con- tracts for the Philippines and other territories in the Far East which are handled through this com- pany. M. Donald Reyes Taxie, the wonderful vaudeville dog, which has an important part in "Jacque- line," now being made by Dell Hender- son for Arrow distribution, is one of the highest salaried animal actors in the world. Taxie, with his manager, Ed Al- len, has been playing in vaudeville all over the country for the past two years. In speaking of the screen work of this al- most human animal, Director Henderson said : "Taxie is the most wonderful dog I have seen work in pictures during my ca- reer as a director. He has an intelligence greater than many human actors I have known, and seems to actually grasp the spirit of the work he is called upon to do." * * * When Master Joseph Depew appears in the all-star cast of "Jacqueline" it will be his second picture under the direction of Dell Hender- son, who directed the y o u.ngster also in "The Broken Silence." It is a triumph, indeed, for a child of ten to be listed a m o n g such screen celebrities as Lew Cody, Sheldon L e w i s, Eflie Shannon, Burton King, Gus W e i t b e r g, Charles Fang, etc., and to be cast for one of the most important roles in the picture. Since "Timothy's Quest" was issued, little Joe Depew has gained rapidly in popularity. In the title role of Kate Douglass Wiggins' quaint and appealing Story of the waif of Boston, who assumes responsibility for a 8-year-old unfortu- (Contiitiictt oh Page no) Joseph Depew Miss Ed na Fisk Atlantic City Pageant Winner Appearing in "Jacqueline November 11. 1922 EXHIBITORS HERALD 109 Martin J. Heyl, Mart. Heyl Productions A nnounces "The Little Red School House' AN ARROW SPECIAL 110 EXHIBITORS HERALD Effie Sh annon NOTED STAR OF STAGE AND SCREEN PI ayingf an Important Part in "J acque line Officials and Players 1 Who Are Producing Arrow Films (Continued from Page 108) natc, like himself, Joe was likened, by one New York critic, to John Barrymore in speaking of the ease and poise the child assumed in delivering the role of "Timothy." Last season Joe scored a "hit" in "The Hero," playing Andy Lane, Jr., the se- nior part starring Richard Bennett, while at the same time he was playing in a pic- ture with Eugene O'Brien entitled "Clay Dollars." While only ten years of age, Joe has been in companies with the lead- ing stars of the screen and stage. Effie Shannon, one of the busiest and most effective character actresses in pic- tures, recently completed two new pro- ductions almost Effie Shannon s i m u 1 t a n e- ously, "The Se- crets of Paris," a Whitman Bennett special, and "Sure Fire Flint," with Johnny Hines. Not only is Miss S h a n n o n prominent as a screen actress, but she is also a favorite, and has been for many years, on the dra- matic stage. Her contact with the fans is both through pictures and the stage. She has appeared in a series of pro- ductions both in mother roles and vari- ous character roles, but her most recent pictures, as listed above, are "The Secrets of Paris" and "Sure Fire Flint." # * - .* Charles Beyer, who has an important part in "Lost in a Big City," now being made by Blazed Trail Productions for Arrow, is regarded as one of the most promising young actors on the screen. He is well remembered for his work with George Arliss in several pictures and for his excellent portrayal of the difficult role of Harvey Green in "Ten Nights in a Bar Room." The latter big success was made by Producer John Lowell, and Beyer's work so impressed him that Bey- er's contract with another producer was purchased to secure his services for the production now being made. * * * Harry Keepers, known in the four cor- ners of the earth as the globe trotting cameraman, having circled the world many times, making enough film to com- pletely cover the universe, has introduced into pictures many methods and formulas that have greatly advanced picture pro- duction, and after many years of care- ful research Mr. Keepers has perfected a new process which is expected to advance production — namely, the plastic-steroptic film in panchromatic colors. It will be used for the first time in the next A. B. Mai se ller production, "Rip-Tide." A. B. Maescher Company feels they have made a decided find and producing (Continued on Pane in) L3 November 11, 1922 Gus Weinberg In a Scene From -JACQUELINE" THE ARROW — James Oliver Curwood Production in Which He Plays the Important Part of "ANDRE" D =□ November 11. 1922 KXHIBITORS HERALD 111 Bu rton King DIRECTOR OF "The Streets of New York "The Man From Beyond IN PREPARATION, TENTATIVE TITLE "Shylock of Wall Street" LESLIE KING — CHARACTER ACTOR JACQUES FORGET-NOT ■ n D. W. GRIFFITH'S ORPHANS OF THE STORM' HIMSELF BADGER, THE DRIFTER "THE STREETS OF NEW YORK" 112 EXHIBITORS HERALD November. 11, 1922 CABLE ADDRESS NEW YORK TELEPHONES W. e. 'shallenberger PRESIDENT October 27, 1922 Xraus Manufacturing Company 220 West 42nd Street New York, N. Y. Gentlemen: It gives us pleasure to advise you that the photographs that you have been making for us on al*L of our productions ' are of ex- cellent qual ity and entirely satisfactory. We would also like to take this occasion to compliment you on the paintings you make for lobby displays, which are on a par with anything we have seen. The excellence of your work and the splendid service you render us and our customers is a source of great satis- faction to us. Yours very truly, ARROW flBJ/MS Foreign Field in Need of Films {Concluded from page 60) For Holland: — Blue Fox Serial, a series of Jack Hoxies, 3 Bessie Loves. For Czecho-Slovakia : — 26 Hank Mann Comedies, 6 Jack Hoxies, "Broken Silence" and various other pictures. For Scandinavia: — 14 Broadway Comedies, 12 Speed Comedies, "Ten Nights in a Barroom," "Innocent Cheat," "Splendid Lie." "God's Country and the Law," "Girl from Porcupine," "Luxury." and a series of Jack Hoxies, "Golden Trail," and "Before the White Man Came." For Italy: — 36 Arrow pictures, 52 two-reel com- edies, 3 serials. This contract is to cover practi- cally the entire Arrow output. For South Africa: — 18 Spotlight Comedies, "Ten Nights in a Barroom." For Cuba: — 26 features and 26 comedies, which will include 8 Jack Hoxies. the James Oliver Cur- wood Series, Peter B. Kyne Series, and "In- nocent Cheat." For Porto Rico: — 8 Jack Hoxies, "Golden Trail" and "Star Reporter." For Mexico: — 5 Muriel Ostrich Comedies, 12 Eddie Lyons Comedies, "The Way Women Love" and "Luxury." For Brazil: — "The Way Women Love," con tracts for entire output now pending. For Argentina, Uruguay. Paraguay, Chile. Boli via, Peru: — The entire Arrow output for 1922 192S. Contract will take in everything that Ar row produces up to and including December, 1923 "The Return of Tarzan." For Philippine Islands: — The entire Arrow out put is disposed of. For Japan: — The entire Arrow output. For Burma and Ceylon: — Nan of the Nortl Serial, "Daughter of the Don," 26 Hank Man Comedies. {.Concluded from page 110) companies are anxiously awaiting the showing of "Rip-Tide." * * * George Irving, one of the screen's fore- most directors, is now busily engaged in the East producing the Blazed Trail production, "Lost in a Big City," with an all-star cast. His previous pictures contain a list of notable successes, both from the box of- fice and the artistic viewpoints, and in- clude "The Misleading Lady," a Metro production starring Bert Lytell; "The Wakefield Case," "Hidden Fires," a Goldwyn picture; "Daughter of Destiny," one of Madame Olga Petrova's biggest successes; "The Witching Hour," and mony others. ARROW'S PRODUCERS AND DIRECTORS. Left to right: Ben Wil.on, Burton King, Dell Henderson and George Irving o 4 IMPROVEMENTS WITHOUT SACRIFICING dependability if NICHOLAS POWER COMPANY \, Ninety Gold St. New York . N. Y. 114 EXHIBITORS HERALD November 11, 1922 150 EXCHANGES in the United States are distributing Arrow's productions, scenes from six of which are published on this page. During the season of 1922-23 the company will handle more than 100 separate subjects on the state rights market. Eleven producing companies — eight making features and three short subjects — supply the Ar- row program. PICTURES on this page repre- sent but a few of the new year's output. The current feature is "Night Life in Hollywood," which has played to big business through the eastern part of the United States. Forthcoming specials are "Slreets of New York," and "Lost in a Big City," both of which are nearing com- pletion. Publication will be an- nounced later. Dramatic scene from "Peaceful Peters,' starring William Fairbanks. John Lowell and support in a scene from "Lost in a Big City." Anders Rondolfe and Burt King in life and death grapple in "Streets of New York." J. Barney Sherry and Russell Griffin in one of the scenes from "Jacqueline." Willi.-»m Fairbanks in another of his offering*, "Sheriff of Sun Dog." The great wedding scene which is a high- light in "Night Life in Hollywood." ) Inspired by TftE ARROW PHOTOPLAY TH E STREETS qfiNfEW YORK |A BURTON KING PRODUCTION N U.S. A ffAMEO mjsic wbushingIJTW V#* 112-^18 West -ttth Street M/(J 1 J nov. 11 - 1922 Words by LARRY URBACH Moderato Dear Old New York EXHIBITORS HERALD Music by VICTOR NURNBERG Piano # it I r TVTY i Voice mm % Till Ready Lon - don says it| Ev - 'ry town I **1 it il'r f err m best, know, Thinks it beats the rest Loves to boast and crow Par -is too is boast-ing with pride of it's near-ness to Par-a - dise ft ?zr~r fZ't&T m 3 — ¥ *Ev - er since Joan of Are died Which may all be ver - y nice Ven*- ice, Land of dreams But I must con - tend Pride-ful too it to the ver- y i Mm J==J f — m 0 i r r r r if -o — - seem;, end All these cit - ies proud can be, but New York is the place for me: Your horne town's great 111 a - gree but New York is the place for met * 0 Copyright MCMXXII by Cameo Music Pub. Co. Inc. 114 W. 44* St.,N.Y. i d * 1 J — s Dear Old New York » Good Old New York You are a won - der fH 1 J J ini H' 1 — 1 — d — -f — i ! r— — J — J — 1 ^ r i r T ' 3 > r »— — J » 1 « — F — 1 e=f=H V — i let oth - ers taik What can com - pare- nt: with your beau-ty so 4 5 14 3 *j* 13 w * o_ p * rare All time is joy time oh that I must de - clare. Be-Meve me J J J J 1| — — 1 J J J i 1, J — J — J. LH^= m Broad- way at. night sure is some sight Oh street of much re 1 , 1 -« — ir *=< — j 1— *- ft ■> — ii 1 _ — — 0 ir " r ; r — t r -J i nown And on the East Side, West Side, all a - round the 5=^ i 0 » Tr f i -€l i r * — r town, All is gay ev - 'ry day Dear Old New York. York. "JM New York 2 Mr. Exhibitor : What's the sense in having music at all in your theatre if it isn't properly applied to the Picture ? A musically perfect picture presen- tation is assured by the aid of the "THEMATIC MUSIC CUE SHEET" (Patent Applied for) It is the new and improved type of cue sheet issued by the film distributing companies ASK FOR IT! ASK FOR IT! ASK FOR IT! NOTE : The purpose of the Thematic Music Cue Sheet is to enable your musician to correctly interpret the atmosphere and prevailing moods of the picture. In the event of your musician not being familiar with any of the selections suggested, the bars of actual music given in each instance on the Thematic Music Cue Sheet, are sufficient to establish the correct style, so that the proper substitution can be made from his own library. ASK THE FILM EXCHANGE WHERE YOU BOOK YOUR PICTURES FOR THIS MOST IMPORTANT ACCESSORY. Be Sure to get the "THEMATIC MUSIC CUE SHEET" FOR Arrow's Big Special "THE STREETS OF NEW YORK" . i November 11, 1922 EXHIBITORS HERALD 115 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1922 You are especially invited to contribute regularly to this department. It 10 a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture did for the other fellow, thereby getting the only possible guide to box office values. Address "What The Picture Did For Me." EXHIBITORS HERALD, 417 S. Dearborn St.. Chicago. American Releasing His Wife's Husband, with I Betty Blythe. — Take your hat off for this. Great audience highly pleased and many complimented me. Very good business. — A. Bauerenfruend, Courtland theatre, North Bergen, N. J. — Neighborhood pat- ronage. The Lying Truth, with a special cast. — This picture did not give satisfaction either to patrons or the box office. — Henry Levy, The "L" Theatre Circuit, Cincinnati, O. — Neighborhood patronage. The Cradle Buster, with Glenn Hun- ter.— One of the cleanest, cleverest com- edies we have shown. — Y. M. C. A. thea- tre, Blackburg, Va. — College patronage. Jan of the Big Snows, with a special cast. — You need not be afraid to book this picture. — E. Saunders, Saunders theatre, Harvard, 111. — General patron- age. Daring Danger, with Pete Morrison. — Good picture; photography very dark; picture did not draw well here as West- erns do not draw much. — A. Baueren- fruend, Courtland theatre, North Bergen, N. J. — Neighborhood patronage. His Wife's Husband, with Betty Blythe. — Seemed to satisfy and did fair busi- ness.— Henry Levy, The "L" Theatre Circuit, Cincinnati, O. — Neighborhood patronage. Associated Exhibitors Grandma's Boy, with Harold Lloyd. — Did biggest business house ever played to, beating record of The Sheik. Got this one right off the plate and cleaned up. A life saver! — B. H. Wallerstein, Broad- way theatre, Buffalo, N. Y. — Neighbor- hood patronage. Woman Wake Up, with Florence Vidor. — Real picture. Wonderful chance for clever ads. Title draws. Patrons gave many good comments. — Paul H. Rorig, Orpheum theatre, Elgin, 111. — Neighborhood patronage. Woman Wake Up, with Florence Vidor. — A good story, good cast, good photography, and, in all, a good picture. — Chas. Swanson, Opera House, Wahoo, Neb. — Neighborhood patronage. Grandma's Boy, with Harold Lloyd. — Five-reel comedy with no padding. Well liked here. Ran it two days. Admission 22c. You need no short comedy with it. Run a news and two-reel drama with it. — Chas. H. Ryan, Garfield theatre, 2844 Madison street, Chicago, 111. — Neighbor- hood patronage. F. B. O. In the Name of the Law, with a special cast.— This is a good one for any the- atre if you can line the police up. Pic- ture was good and held the interest and box office was satisfactory. Book it. but look out for the price asked.— U. K. Rice, Broadway theatre, Winston-Salem, N. C. — Transient patronage. My Dad, with Johnny Walker. — Title and paper pulled them in. Once inside, the picture gave complete satisfaction. — F. W. Crocker, Star theatre, Elgin, 111. — Transient patronage. Vermihon Pencil, with Sessue Haya- kawa. — Picture good and star always gets a little extra money for us. — T. H. Thompson, Grand theatre, Rochester, N. Y. — General patronage. The Stealers, with a special cast. — Ex- cellent picture and business. — William Noble, Broadway theatre, Oklahoma City, Okla. — General patronage. The Understudy, with Doris May. — A good little picture with a fine ending. Should please everyone, but not a money- maker.— Wm. Tifft, Vaudette theatre, Sterling, 111. — General patronage. See My Lawyer, with a special cast. — Gets by and that is all; not a special by paiiMiB^^ I Jenkins Is | Nominee for | Trie Laurel | H I've monkeyed 'round for several years g §§§ — How long 1 do not know — H Sometimes I've almost come to tears g With this dampictureshow. g Sometime I've thought that I'd go broke, m = The business was so rank, g And I'd have to soak my shirt and coat §f §f To satisfy the bank. m But, thank the Lord, a change has come { | 1| And brings a rosy glow, - For "Peacock Alley" made things hum We if And gathered in the dough. fj This town, it seems, had gone to sleep, " The cause I do not know, H But "Peacock Alley" came last week - And MADE them like the show. |fj My troubles all have taken wing If And I feel mighty gay, ff So pause, dear friend, and hear me sing if H Ta-ra-ra-boom-de-ay. H There, now. Who's going to be jj M the exhibitor poet-laureate, Phil §§ H Rand or me ? || m What's the matter with starting B B_ another contest? H Come on in, Sprague and Meyer, Ij H the swimmin's fine. J. C. JENKINS, | |§ Auditorium theatre, Neligh, Neb. m any means. — C. A. Jordan, Opera House, Cogswell, N. D. Beach of Dreams, with Edith Storey. — Best picture in which this star has ap- peared in a long time. — T. G. Thompson, Grand theatre, Rochester, N. Y. — Gen- eral patronage. The Swamp, with Sessue Hayakawa. — One of the best Japanese pictures of the year. Ran them all. Bessie Love and Frank Lee good in this. — K. A. Bechtold, Opera House, Martinsville, 111. — Neigh- borhood patronage. The Barricade, with a special cast. — A fine picture. Much better than the aver- age.— C. A. Jordan, Opera House, Cogs- well, N. D. Just Squaw, with a special cast. — Did good three days business to well pleased audiences. — William Noble. Broadway theatre, Oklahoma City, Okla. — General patronage. Seven Years Bad Luck, with Max Lin- der. — Good. — Grand theatre, Breese, 111. — General patronage. First National The Eternal Flame, with Norma Tal- madge. — We did bigger business on this one than Smilin' Through and our pa- trons liked it better. It does not contain the same heart appeal but better staging and perfect portrayals. — U. K. Rice, Auditorium theatre, Winston-Salem, N. C. — Transient patronage. The Eternal Flame, with Norma Tal- madge. — Fine picture and will please them all. Played two days to fine busi- ness. Admission fifteen and forty cents, a raise of ten cents. — C. E. Corrington, Clintonia theatre, Clinton, 111. — Neighbor- hood patronage. Hurricane's Gal, with Dorothy Phillips. — Splendid picture from all angles, but business poor. Pnillips not a drawing card here. Played two days to pleased audience with heavy loss. — C. B. Davis, Norwood theatre, Norwood, O. — Neigh- borhood patronage. Kindred of the Dust, with Miriam Cooper. — It will please. Does not mean anything to the fan who does not know that it is taken from the book. Good picture. It needs plugging to put it over. — Chas. H. Ryan, Garfield theatre, 2844 Madison street, Chicago, 111. — Neigh- borhood patronage. The Eternal Flame, with Norma Tal- madge. — Paid too much money for this. Lost money. Not nearly as good as Smilin' Through. See it before you pay a big price for it. — E. E. Gailey, Crystal theatre, Wayne, Neb. The Masquerader, with Guy Bates Post. — Excellent picture and excellent business. — William Noble, Empress the- atre, Oklahoma City, Okla. — General patronage. Kindred of the Dust, with Miriam Cooper. — Very fine picture. Direction 116 EXHIBITORS HERALD November 11, 1922 "THE CHALLENGE," starring Dolores Cassinelli, is being distributed by Ameri- can Releasing Corporation, which last week announced a distribution alliance with Wardour Films, which will handle the product in the British Isles. Tom Terriss directed "The Challenge." and acting 100 per cent. Received thou- sands of good comments. Type of pic- ture that will please all classes. Booked for four days and held over three. — Madi- son theatre, Peoria, 111. — Transient pat- ronage. Trouble, with Jackie Coogan. — Jackie Coogan's best to date. Business very good on first; fair only second day. — A. Bauerenfruend, Courtland theatre, North Bergen, N. J. — Neighborhood patronage. Trouble, with Jackie Coogan.— Abso- lutely a knockout. Record breaking busi- ness for three days. — Chas. Swanson, Opera House, Wahoo, Neb. — Neighbor- hood patronage. THE CROSSROADS OF NEW YORK, a Mack Sennett produc- tion.— This is what we would term "the cat's third finger." Exploit it heavy and you cannot lose. It will please both highbrows and rough necks alike. Book it if you have to hock your shirt. — U. K. Rice, Broadway theatre, Winston-Salem, N. C. The Crossroads of New York, a Mack Sennett production. — Fell flat here. It was too draggy at the start and by the time the action started everyone was mak- ing fun of it. A two-reel comedy swelled to a six-reel comedyt — Bert Norton, Kozy theatre, Eureka, 111. — General patronage. The Crossroads of New York, a Mack Sennett production. — Not much to this picture from a box office standpoint. Lots of stars, but we need some action and a real story to get them in. — C. B. Davis, Norwood theatre, Norwood, O. — Neigh- borhood patronage. The Silent Call, with Strongheart. — Went over big at advanced prices. A genuine outdoor picture that will please everyone. — Bert Norton, Kozy theatre, Eureka, 111. — General patronage. The Seventh Day, with Richard Barthelmess. — A fair picture; not by any means up to his reputation. Business not up to the usual Friday. — A. Baueren- fruend, Courtland theatre. North Bergen, N. J. — Neighborhood paticnagc. Trouble, with Jackie Coogan. — Drew well, but why the cast? — Jack Tiller, Temple theatre, McCook, Neb. — General patronage. Man, Woman, Marriage, with a special cast. — Second largest night in history of house. Book this one if you have not played it, as it will please all classes. Many good comments.— Geo. E. Koehn, Empress theatre, Springfield, 111. — Neigh- borhood patronage. Trouble, with Jackie Coogan. — Picture pleased 100 per cent. Two days, with rain first day, to fair business. Box office receipts double second day. Will please any audience that wants real amusement. — C. B. Davis, Norwood theatre, Nor- wood, O. — Neighborhood patronage. Playthings of Destiny, with Anita Stewart. — The best picture Anita has ever played in, and a few like this would make her better box office attraction. You can sure go strong on this one. — Steve Farrar, Orpheum theatre, Harris- burg, 111. — General patronage. Her Social Value, with Kathryn Mac- Donald. — Good picture. Earthquake scene excellent. Poor business. Star does not draw here. — A. Bauerenfruend, Courtland theatre, North Bergen, N. J. — Neighborhood patronage. The Rosary, with a special cast. — This picture is good from start to finish. It is no big picture, but a good program pic- ture. Don't pay big money. — Wm. Tifft, Vaudette theatre, Sterling, 111. — Small town patronage. The Lotus Eater, with John Barry- more. — A good picture that pleased all that saw it, but has no drawing power. — Chas. Swanson, Opera House, Wahoo, Neb. — Neighborhood patronage. The Oath, with Miriam Cooper. — Eight reels is just two reels too much for this one, but the picture pleases and is well produced. Miriam overacts in some of her scenes, but you can promise them something good and get by. Will go great with Jews. — Steve Farrar. Orpheum the- atre, Harrisburg, 111. — General patron- age. Playthings of Destiny, with Anita Stewart. — Here is a good one and one that will stand two days' showing. Print in excellent condition. Business fair. — A. Mitchell, Dixie theatre, Russellville, Ky. — General patronage. Rose o' the Sea, with Anita Stewart. — A clean, entertaining picture, better than the average. — C. A. Jordan, Opera House, Cogswell, N. D. — Small town patronage. The Half Breed, with a special cast. — I don't see why they had to take itheir spite out on the cattle and run them^all over? Another "buy 'em cheap and.ssell 'em high." — Wm. Tifft, Vaudette theatre, Sterling, 111. — Small town patronage. The Seventh Day, with Richard Barthelmess. — A fair picture. Don't com- pare with Tol'able David. — Chas. Swan- son, Opera House, Wahoo, Neb. — Neighborhood patronage. Tol'able David, with Richard Barthel- mess.— One of the best pictures we have played in a long time. Audience held spellbound by wonderful acting and story. Plenty of comments. — B. H. Wal- lerstein, Broadway theatre, Buffalo, N. Y. — Neighborhood patronage. Tol'able David, with Richard Barthel- mass. — Just as good as they can make them. Book it and raise your prices. — A. Mitchell, Dixie theatre, Russellville, Ky. — General patronage. Peck's Bad Boy, with Jackie Coogan. — Absolutely full of entertainment. Every- body well pleased. Said they wished there were ten reels instead of five. — R. S. Moore, Gem theatre, Snyder, Okla. — General patronage. The Deuce of Spades, with Charles Ray. — I think Ray is dying by inches, after looking at him in this picture. He needs a long rest from the screen. — Wm. Tifft, Vaudette theatre, Sterling, 111.— General patronage. The Wonderful Thing, with Norma Talmadge. — An exceptionally good pro- duction. Did not draw, but no fault of the picture. Hot weather kept them away.— D. A. White, Cozy theatre, Che- cotah, Okla. — Neighborhood patronage. The Silent Call, with Strongheart. — An A-l picture which will make money for you. — Victor theatre, Minocqua, Wis. — General patronage. Hail the Woman, a Thomas H. Ince production. — Exceptional picture to more business- second day than on first. Don't miss this one. Rental right.— C. A. Riva, Pastime theatre, Tilton, N. H.— Small town patronage. The Branded Woman, with Norma Talmadge.— Have had better pictures with this star, but on the whole it gave satis- faction and the star's popularity brought good business.— Custer Carland, Victoria theatre, Frankfort, Mich. — General pat- ronage. The Cave Girl, with a special cast. — A picture with some snow in it. A good thing it had something in it. A good picture for a sleepy auidence. Not a sound.— Wm. Tifft, Vaudette theatre, Sterling, 111. — General patronage. Wedding Bells, with Constance Tal- madge.— Excellent picture and business. Picture very pleasing.— William Noble, New Folly theatre, Oklahoma City, Okla. — General patronage. Tol'able David, with Richard Barthel- mess.— So far everyone has raved about this picture, but it got only fair busi- ness. No favorable comments here. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. Good References, with Constance Tal- madge.— A good picture. Satisfied every- body.— P. J. Burford, Princess theatre, Doniphan, Mo. — Neighborhood patron- age. My Boy, with Jackie Coogan. — Another money getter. The Frisco scene is great. — Victor theatre, Minocqua, Wis. — Gen- eral patronage. The Invisible Fear, with Anita Stew- art.— Just a fair Stewart picture. Pleased her admirers. — Chas. Swanson, Opera House, Wahoo, Neb. — Neighborhood pat- ronage. The Sea Lion, with Hobart Bosworth. November 11, 1922 EXHIBITORS HERALD 117 — Good program picture. Business good. Bos-worth good, but poor support. — John- son Brothers, Johnsonian theatre, Ripley, N. Y. — Small town patronage. Nomads of the North, with Lon Chaney. — You can promise them a first class North Woods story and more than make good. It pleased here 100 per cent. The bear and the dog are great. Their sup- port is also very good. — Steve Farrar, Orpheum theatre, Harrisburg, 111. — Gen- eral patronage. The Kid, with Charles Chaplin. — Drew good business and pleased. The picture, however, would have lost me money had I paid the high price asked when the production was new. — Custer Carland, Victoria theatre, Frankfort, Mich. — Gen- eral patronage. Bob Hampton of Placer, a Marshall Neilan production. — A little better than average program picture. I do not con- sider it a special by any means, but it will please the average audience. Two days at 10 and 30 cents. Average busi- ness.— L. R. Creason, Falace theatre, Eufaula, Okla. — Small town patronage. Tol'able David, with Richard Barthel- mess. — Cast and direction fine. Person- ally thought this was excellent entertain- ment, but my patrons did not seem to care for it, as business was poor and comments were adverse. — Custer Carland, Victoria theatre, Frankfort, Mich. — Gen- eral patronage. Tol'able David, with Richard Barthel- mess.— Excellent picture and did much to establish Barthelmess as a star. Story a little brutal at times. Nevertheless, it won't offend anyone. — Bert Norton, Kozy theatre, Eureka, 111. — General patron- age. Fox Moonshine Valley, with William Far- num. — Good picture. Pleased 90 per cent. — E. E. McAdams, Dreamland the- atre. Warsaw, 111. — Neighborhood pat- ronage. ■ Honor First, with John Gilbert. — Thoroughly satisfactory picture with first reel of world war action from French lines and balance in Paris. Renee Adoree good in support. — P. G. Estee, Fad the- atre, Brookings, S. D.— Neighborhood patronage. The Fast Mail, with a special cast. — This is a real "catbird." It will clean up with the right exploitation. A mellow melo and the best of its kind we have ever played. You can't go wrong if the price is right.— U. K. Rice, Broadway theatre, Winston-Salem, N. C— Transient patronage. Shackles of Gold, with William Far- " ~:Bii!iiiiiiiiiiiiaiiiiiii!ii!iii!^ Exhibitor Review | THE KENTUCKY DERBY | | (Universal) with Reginald I | Denny. — Just what our fans | 1 want. Good old racetrack 1 y melodrama with punch and § | action in it. Don't be afraid of m I it I viewed it at a pre-release | | showing given at the Ran- j | dolph theatre to the theatrical § | profession.— Charles H. Ryan, 1 | Garfield theatre, 2844 West | 1 Madison street, Chicago. num. — The picture did not take. Give Farnum westerns or else such high type as The Tale of Two Cities, his master- piece. The small society stuff does not go any place. — B. Aughinbaugh, Com- munity theatre, Lewistown, O. — Neigh- borhood patronage. Lights of the Desert, with Shirley Mason. — Like all Masons, will please most any audience. — W. L. Landers, Gem theatre, Batesville, Ark. — Neighborhood patronage. Silver Wings, with Mary Carr. — Good picture, but did not draw well here. — E. E. McAdams, Dreamland theatre, War- saw, 111. — Neighborhood patronage. Monte Cristo, with John Gilbert. — Good picture, but does not draw. Pa- trons will not come to see this class of pictures. The poorest business for sev- eral weeks. — H. E. Swan, Empress the- atre, Kearney, Neb. — Neighborhood pat- ronage. The New Teacher, with Shirley Mason. — Best program picture I have shown. Drew well. Pleased. Book it. — E. E. McAdams, Dreamland theatre, Warsaw, 111. — Neighborhood patronage. Monte Cristo, with John Gilbert. — This was the worst "bloomer" we have ever had. A wonderful picture with an ordi- nary program drawing power. Don't book it unless you have a good drop-in patron- age. We lost about $300 on it. — U. K. Rice, Auditorium theatre, Winston-Salem, N. C. — Transient patronage. The New Teacher, with Shirley Mason. — A very good program picture. It should please everyone. Some very fine kid acting. — Wm. Tifft, Yaudette theatre, Sterling, 111. — Small town patronage. Moonshine Valley, with William Far- num.— Disappointing as a Western and with a virile star like Farnum we expect and are paying a price that calls for something besides a trite old triangle. Dog and little Dawn 0"Dan are all that saved it at all. — P. G. Estee, Fad theatre, Brookings, S. D. — Neighborhood patron- age. Oath Bound, with Dustin Farnum. — Good program picture. Lots of action in latter part. Will satisfy general audience. — D. E. Fitton, Lyric theatre, Harrison, Ark. — Small town patronage. Rough Shod, with Charles Jones. — Best Jones picture for some time. He actually did wake up again. Then, too, there was a slight change in the story plot. — B. Aughinbaugh, Community theatre, Lewis- town, O. — Neighborhood patronage. Moonshine Valley, with William Far- num.— Just a fair picture. Will please some, but not strong enough story for Farnum. — Wm. Tifft, Vaudette theatre, Sterling, 111. — Small town patronage. The Fighting Streak, with Tom Mix.— This picture lacked the Mix smile and fun that have made his pictures famous. Let him get sour and he's gone. — B. Aughinbaugh, Community theatre, Lewis- town, O. — Neighborhood patronage. West of Chicago, with Charles Jones. — A good picture with some good thrills. Action all the way through. — Wm. Tifft, Vaudette theatre, Sterling, 111. — Small town patronage. Thunderclap, with a special cast. — This is one of the best race horse pic- tures I ever saw. Bound to please. — F. L. Freeman, Grand theatre, Lake City, Fla. — General patronage. Oath Bound, with Dustin Farnum. — Not a poor picture and not a good one. Just fair. No business. — Wm. Tifft, Vaudette theatre, Sterling, 111. — General patronage. A Connecticut Yankee, with Harry "Only Seven More Issues Before Xmas" Since the Holiday Season is near at hand, I wish to extend greetings to the "Exhibitors Herald" and ex- press my appreciation of the fine paper the management is publish- ing. It contains more entertaining features than all the other publica- tions combined. I like especially the Reviews, the Pictorial Section and What the Picture Did For Me. What I said some time ago in regard to "Till the walls crumble to ruin, etc.," still goes. Also greetings and salutations to that fine old gentleman and wizard of Neligh, J. C. Jenkins. Shall I call him "the boy orator of the Elkhorn" or "the humorist of the sandhills of Nebraska?" And the same to that other em- inent writer, Philip Rand, the man who put far-off Idaho on the map. I make my bow to you. And yet again to Fred S. Meyer, the next candidate for President of the United States from Ohio. Also to all the other exhibitors whose names I see attached to re- ports on pictures in the "Herald." I hope no one will feel slighted be- cause I cannot mention them all by name. I wish you all a joyful Thanks- giving, a Merry Christmas and a Happy New Year. WM. H. CREAL, Suburban theatre, Omaha, Neb. Myers. — Great. Best ever. My opinion is that well-read people ate this up; ignorant people liked it because it was so foolish, and the go-betweens that like to be somebody "don't see much to it." The next best picture we have had. Question raised? — Anderson & Johnson, New Penn theatre, Minneapolis, Minn. — General patronage. Honor First, with John Gilbert. — Nothing doing on this one at all. Fair picture, but no one wanted to see it. — Wm. Tifft, Vaudette theatre, Sterling, 111. — Small town patronage. The Night Horsemen, with Tom Mix. — Mix is always good. This Mix brought exceptionally good business. — Carroll Mendt, Bon Ton theatre, Jackson, Mich. — Downtown patronage. Arabian Love, with John Gilbert. — Very good picture. Drew well. Pleased 90 per cent. — E. E. McAdams, Dream- land theatre, Warsaw, 111. — Neighborhood patronage. Arabian Love, with John Gilbert. — Very good picture. It should go over any place. — Fred Glass, Lincoln theatre, Elm Creek, Neb. — General patronage. Monte Cristo, with John Gilbert. — Played this one during hot weather and it pulled good; in fact, big business. Ex- ploitation: Lobby window displays, news- paper and mailing list. — Fort Armstrong theatre, Rock Island, 111. — Transient pat- ronage. Shame, with a special cast. — The name of this picture meant nothing to my peo- ple and had the effect of keeping them away, as I sold but 76 tickets, but the 118 EXHIBITORS HERALD November 11, 1922 picture is fine. Had I played it a second night would have done twice the business. — Geo. C. Starkey, Opera House, Mon- tour Falls, N. Y. — Neighborhood patron- age. The Fast Mail, with a' special cast. — A real box office attraction. Played seven days and held up all the way through. Photos are fine. Many comments from patrons. — Gus Kerasotes, Strand theatre, Springfield, 111. — Transient patronage. Strange Idols, with Dustin Farnum. — No kicks on this. A little extra business, as I ran it with Haunted Spooks. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. The Fast Mail, with a special cast. — Lot of action and went over great. Many good comments. The six sheet is the best. Admission ten and thirty-three cents. — Star theatre, Lincoln, 111. — Neighborhood patronage. Trailin', with Tom Mix. — I have seen better Mix pictures, but this one will do. — Fred Glass, Lincoln theatre, Elm Creek, Neb. — General patronage. Rough Shod, with Charles Jones. — If they like Westerns this one will please them. Whoever thought of changing Jones' name from Buck to Charles should be shot at sunrise. He was a coming star until they did that. Now he's going for me. — Steve Farrar, Orpheum theatre, Harrisburg, 111. — General patronage. The Roof Tree, with William Russell.— Very good program feature. — Carroll Mendt, Bon Ton theatre, Jackson, Mich. — Downtown patronage. Just Tony, with Tom Mix. — Book it. Great. Two nights to good business. Pleased 100 per cent. — E. E. McAdams, Dreamland theatre, Warsaw, 111. — Neigh- borhood patronage. Thunderclap, with a special cast. — A good picture, but Fox wants about three times price of picture. — Harry A. Ginther, Lyric theatre, Holbrook, Neb. — Neigh- borhood patronage. Monte Cristo, with John Gilbert. — Greatest picture I have ever shown. Pleased 100 per cent. Ran three days, 50 and 20 cents. — E. E. McAdams, Dreamland, theatre, Warsaw, 111. — Neighborhood patronage. The Road Demon, with Tom Mix. — This Mix exceptionally good. Mix al- ways does good business. — Carroll Mendt, Bon Ton theatre, Jackson, Mich. — Down- town patronage. Trailin', with Tom Mix. — Good. — Grand theatre, Breese, 111. — General pat- ronage. Chasing the Moon, with Tom Mix. — I've seen some knocks on this as not be- ing the best of Mix pictures, but all I have to say is, if his others draw as well I'll be satisfied. The paper is very strik- ing, and without a single extra effort on our part we played to two full houses on Saturday. Be sure you use a couple of the six sheets on this. — A. N. Miles, Emi- nence theatre, Eminence, Ky. Ever Since Eve, with Shirley Mason. — Just an ordinary program picture. — Fred Glass, Lincoln theatre, Elm Creek, Neb. — General patronage. Queenie, with Shirley Mason. — Good. — Grand theatre, Breese, 111. — General patronage. A Connecticut Yankee, with Harry Myers. — Waited a year before I could buy it for a price I had a fighting chance on, then lost money. — Jack Tiller, Tem- ple theatre, McCook, Neb. — General pat- ronage. Thunderclap, with a special cast. — Fine race horse scene and will please all classes. A good many good comments. Drew fine. Admission ten and twenty- eight cents. — E. B. Ramsey, Central the- atre, Fairbury, 111. — Neighborhood pat- ronage. Desert Blossoms, with William Rus- sell.— Very good picture. Pleased about 75 per cent of my audience. — D. A. White, Cozy theatre, Checotah, Okla. — Neighborhood patronage. Colorado Pluck, with William Russell. — Good picture. Good action. — Fred Glass, Lincoln theatre, Elm Creek, Neb. — General patronage. His Greatest Sacrifice, with William Farnum. — Fair. — Grand theatre, Breese, 111. — General patronage. Over the Hill, with a special cast. — A wonderful picture, but did not do any business with it. — J. H. Ebersole, Ma- jestic theatre, Avoca, la. — Small town patronage. The Night Horseman, with Tom Mix. — Mix the best bet I have. Always pleases and brings them in. — Victor the- atre, Minocqua, Wis. — General patronage. Chasing the Moon, with Tom Mix. — A light comedy with plenty of action and FRANK MAYO in a tense moment in "Wolf Law," his new Universal picture. Mayo has signed a new contract with the producing company. thrills. Running in subtitles carried too far. Poor business. — Homer Thompson, Ruby theatre, Three Forks, Mont. — Neighborhood patronage. Money to Burn, with William Russell. — Good picture, pleasing to all. Russell good to look at. — Fred Glass, Lincoln theatre, Elm Creek, Neb. — General pat- ronage. Riding With Death, with Charles Jones. — Fair. — Grand theatre, Breese, 111. — General patronage. Pardon My Nerve, with Charles Jones. — A good melodramatic Western. Many barroom fights and two fatal affrays. Splendid characters, but deprived of the usual exhibition of Jones' horsemanship and superstunts it seemingly left little enthusiastic after-impression on those who expect to see the star jump from the dome of the theatre into a saddle in every picture. (Mix pictures ditto.) — Dan Conners, Piper's Opera House, Virginia City, Nev. For Big Stakes, with Tom Mix. — A brand new but excellent picture and very pleasing. — William Noble, Rialto theatre, Oklahoma City, Okla. — General patron- age. Sky High, with Tom Mix. — A good Western. Fine scenery and splendid act- ing. One of Mix's best. Pleased 100 per cent. — Louis Guessaz, Palm theatre, St. Cloud, Fla. — Neighborhood patron- age. Bar Nothing, with Charles Jones. — Good. — Grand theatre, Breese, 111. — Gen- eral patronage. Riding With Death, with Charles Jones. — They like this kind of Western picture here. — Fred Glass, Lincoln theatre, Elm Creek, Neb. — General patronage. Singing River, with William Russell. — This one pleased everyone. I would like to see all of his as good as this. Plenty of action and excitement. — Louis Guessaz, Palm theatre, St. Cloud, Fla. — Neighbor- hood patronage. Singing River, with William Russell.— Good. — Grand theatre, Breese, 111. — Gen- eral patronage. Western Speed, with Charles Jones.— The best Jones picture I have run. Plenty of action and a good all-round Western. Some comedy, and will please the West- ern fans. Did well at box office with county fair at county seat as opposition. — A. D. Brawner, Jewel theatre, Hooker, Okla. — Small town patronage. To a Finish, with Charles Jones. — Lots of action. A good Western. — J. H. Eber- sole, Majestic theatre, Avoca, la. — Small town patronage. Shame, with John Gilbert. — I consider this one of the best. You can't go wrong. — F. L. Freeman, Grand theatre, Lake City, Fla. — General patronage. Jackie, with Shirley Mason. — Fair. — Grand theatre, Breese, 111. — General pat- ronage. Bar Nothing, with Charles Jones. — The folks sure liked this one. Play and boost it. You'll satisfy 100 per cent. — F. E. Sabin, Majestic theatre, Eureka, Mont. — Small town patronage. Desert Blossoms, with a special cast. — Fair. — Grand theatre, Breese, 111. — Gen- eral patronage. A Connecticut Yankee, with Harry Myers. — Mark Twain's great American travesty on the days of British feudal castles, knights and armor, properly ad- vertised, Jieralded and proclaimed, drew out all classes and greatly pleased the large majority. It was one of t he big hits of the year — due to its originality. This November 11, 1922 EXHIBITORS HERALD 119 Suggestions Made It What It Is Today Would you object to a suggestion from a fellow publisher and exhib- itor? I find the "Box Office Rec- ord" a great help, but I would like to suggest two things that will double the value to exhibitors. They are as follows: Date of Release, and Kind of Picture. "The Box Office Record" does not tell us date of release and does not tell us whether the picture is western, drama, comedy, or something else. Pardon the above suggestions, but thought you would like to hear them. P. E. PACKWOOD, Star theatre, Wyaconda, Mo. NOTE: The editor of the "Box Office Record" is always glad to receive sug- gestions from readers and contributors, the book being composed exclusively with a view to satisfying the greatest possible number. The above suggestions, with all others offered, will be carefully considered in contemplation of the March, 1923, Num- ber. proved to be a satirical burlesque, done on a big scale, with big sets, big scenes, pleasing acting, laughable situations and clever titles. Yankee wit and gunpowder defeated medieval royal treachery. The tournament scene was impressive and funny. The assembling of Sir Boss' knights on motorcycles by Miss Sandy in a Ford car and their descent upon the castle, and the battle and the rescue of Sir Boss, was amusing and exciting; and the blowing up of the stately castle was splendid. Extra good music helped the melodramatic moments. The high price and percentage prohibited a profit. Se- cure an equitable price, then book it. If you can't get a fair price you had better let it go by. We charged fifty and twen- ty-five cents. — Philip Rand, Rex theatre, Salmon, Idaho. — General patronage. Goldwyn The Wall Flower, with Colleen Moore. — A good comedy-drama and drew to a good business. Patrons well pleased. — Homer Thompson, Ruby theatre, Three Forks, Mont. — Neighborhood patronage. All's Fair in Love, with a special cast. — Ran it with Keaton in The Goat. The Goat drew fair business and pleased very much. The feature would have flopped without it. — Johnson Brothers, John- sonian theatre, Ripley, N. Y. — Small town patronage. The Great Accident, with Tom Moore. — Fairly good picture. Pleased about 65 per cent. Drew poor business. — Joe Restivo, Liberty theatre, Freeman Spur, 111. — Small town patronage. Wet Gold, with Ralph Ince. — Drew to the largest Friday night in months. A novelty. What they want. Something different. — Victor theatre, Minocqua, Wis. — General patronage. Snow Blind, with a special cast. — This picture drew fair business and some fine snow scenes helped put it over. Could have been put in five reels to good advan- tage.— Johnson Brothers, Johnsonian the- atre, Ripley, N. Y.— Small town patron- age. Watch Your Step, with a special cast. — Dandy picture and pleased all. Many good comments. Drew very good. — Geo. W. Conover, Maroa theatre, Maroa, 111. — Transient patronage. Pardon My French, with Vivian Mar- tin.— A farce comedy, too exaggerated, or far fetched. Lay off unless you cannot help it. — D. E. Fitton, Lyric theatre, Har- rison, Ark. — Small town patronage. Wet Gold, with a special cast. — Good. — Grand theatre, Breese, 111. — General pat- ronage. His Own Law, with Hobart Bosworth. — This is a dandy good picture. Book it, boys. — H. A. Felps, Comet theatre, Shelton, Xeb. — Small town patronage. The Song of the Soul, with Vivian Mar- tin.— Poor. — Grand theatre, Breese, 111. — General patronage. Madame X, with Pauline Frederick. — This pleased regular fans and brought out several new ones. Advertised no children under sixteen admitted. Nothing bad about picture, but not suitable for children. — May A. Morse, Dreamland theatre, Drummond, Mont. — Small town patronage. Godless Men, with a special cast. — Good. — Grand theatre, Breese, 111. — Gen- eral patronage. Earthbound, with a special cast. — This is an old picture, I know, but maybe some other small town would like to run it. It failed here. My program cost $19; I took in $18.35. The story of a life be- yond the grave seemed to scare them away. The few who did come out would have enjoyed it if the film had been in good condition. — A. N. Miles, Eminence theatre, Eminence, Ky. Hold Your Horses, with Tom Moore. — Everyone seemed to enjoy this. A good picture. Lots of good Irish wit which pleased all. — H. A. Felps, Gem theatre, Wood River, Neb. — Small town patron- age. Salvage, with Pauline Frederick. — Very good. — Grand theatre, Breese, 111. — General patronage. Madame X, with Pauline Frederick. — A picture this town will never forget. A box office value. — Harry W. Ginthner, Lyric theatre, Holbrook, Neb. — Neigh- borhood patronage. Oh Johnny, with Louis Bennison. — This is an old picture, but a Western you need not be afraid of. It will take where they like Western stuff. — Good & Webb, Star theatre, Corinth, Miss. — Neighborhood patronage. A Voice in the Dark, with a special cast. — A fair program picture. Business fair. — H. A. Felps, Gem theatre, Wood River, Neb. — Small town patronage. Snow Blind, with a special cast. — Good hot weather picture which seemed to please our audience. Good drawing card. —Will F. Taddeken, Elite theatre, Mor- ganville, Kan. — Neighborhood patron- age. The Penalty, with Lon Chancy. — Went over 100 per cent. The star favorite of this town. — Harry W. Ginthner, Lyric theatre, Holbrook, Neb. — Neighborhood patronage. A Tale of Two Worlds, with a special cast. — Good. — Grand theatre, Breese, 111. — General patronage. Hodkinson Slim Shoulders, with Irene Castle. — Very good picture and pleased. Good business. — William Noble. Empress the- atre, Oklahoma City, Okla. — General pat- ronage. Other Women's Clothes, with Mabel Ballin. — A good picture at a reasonable price. The little actress in this picture has many more noted stars out-glim- mered. Give us more. — B. Aughinbaugh, Community theatre, Lewistown, O. — Neighborhood patronage. French Heels, with Irene Castle. — Goes good until they pull the tame fight in the last reel. That kills it dead for the ones who like to see action. It's a pro- gram picture and that's all. — Steve Far- rar, Orpheum theatre, Hairisburg, 111. — General patronage. The Grey Dawn, with a special cast. — A good picture. Pleased 90 per cent and they don't hold you up on the price. — D. A. White, Cozy theatre, Checotah, Okla. ■ — Neighborhood patronage. Lavender and Old Lace, with a special cast. — Good story for lovers. Went over at our house. — Geo. J. Kress, Hud- son theatre, Rochester, N. Y. — Neighbor- hood patronage. Partners of the Tide, with a special cast. — A good picture for a crowd that likes action. The underwater scenes are very good. Gave good satisfaction to a large Saturday night crowd. — Steve Far- rar, Orpheum theatre, Harrisburg, 111. — General patronage. Keeping Up With Lizzie, with Enid Bennett. — I call this a clean-cut comedy- drama and fits like a glove to the up-to- now ways. — D. A. White, Cozy theatre, Checotah, Okla. — Neighborhood patron- age. The U. P. Trail, with Roy Stewart.— Played this with first episode of The Timber Queen, which proved to be best drawing card this year. Both real pic- tures.—Will F. Taddeken, Elite theatre, Morganville, Kan— Neighborhood pat- ronage. East Lynne, a Hugo Ballin produc- tion.— Drew fair. Disappointed in the picture. Should not have been modern- ized. However, pleased those who like sad stuff. — Johnson Brothers, Johnsonian theatre, Ripley, N. Y. — Small town pat- ronage. Keeping Up With Lizzie, with Enid Bennett. — Hit my Sunday-Monday crowd just right. Splendid, laughable little farce. — F. E. Sabin, Majestic theatre, Eureka, Mont. — Small town patronage. Truant Husbands, with a special cast. — Light comedy. Fair program picture. Played with The Timber Queen. Drew "Exhibitor Review" Is Dependable The man who, a few weeks ago, sent in an exhibitor review from New York on "Blood and Sand" undoubtedly knew what he was talking about. "Blood and Sand" is no doubt what it is claimed to be, namely: Valentino's greatest achievement. That ought to be a sure fire bet for the highbrows and in the larger towns, but it certain- ly is an awful fizzle and box office disappointment for us. Opened up like a million dollars, with a good second day, but went down to next to nothing on its closing. A high class attraction, to be sure, but a deviation from the book and about twenty more feet of film at the end, letting Valen- tine live, would have meant a thousand dollars for us on the winning side of the ledger. FRED S. MEYER, Palace theatre, Hamilton, O. 120 EXHIBITORS HERALD November 11, 1922 full house.— Will F. Taddeken, Elite the- atre, Morganville, Kan. — Neighborhood patronage. At the Sign of the Jack O'Lantern, with a special cast. — The coming big company is Hodkinson. This is not a hoggish concern like a few of the "big grab-alls" which seek to crush the small exhibitor. — B. Aughinbaugh, Community theatre, Lewistown, O. — Neighborhood patronage. Keeping Up With Lizzie, with Enid Bennett. — Good light comedy-drama. Enid Bennett has always been a favorite here. Therefore drew a good house. — Will F. Taddeken, Elite theatre, Morgan- ville, Kan. — Neighborhood patronage. East Lynne, a Hugo Ballin produc- tion.— Pleased about 80 per cent. — H. A. Felps, Gem theatre, Wood River, Neb. — Small town patronage. Metro The Five Dollar Baby, with Viola Dana. — Clean comedy-drama. Novel con- ception. An enjoyable hour and a half. Simple story with a human theme. Will please all classes. — Dan Conners, Piper's Opera House, Virginia City, Nev. Missing Husbands, with a special cast. — Pleased 100 per cent but was afraid of it. Very interesting. — Victor theatre, Minocqua, Wis. — General patronage. Seeing's Believing, with Viola Dana. — Very poor picture. A cheap program pic- ture. No sense to it. — A. Bauerenfruend, Courtland theatre, North Bergen, N. J. — Neighborhood patronage. They Like 'Em Rough, with Viola Dana. — Not up to the standard. Just a fair program. — F. L. Freeman, Grand the- atre. Lake City, Fla. — General patronage. The Right That Failed, with Bert Ly- teil. — An amusing farce comedy that pleased our audience. — Y. M. C. A. the- atre, Blacksburg, Va. — College patronage. The Five Dollar Baby, with Viola Dana. — It is absolutely rotten. Did not please my patrons at all. They all came out kicking and did not blame them at all. I let a film salesman sell this to me as a special, but it's just a very ordinary program and about as weak as one could be. Lobby and six sheets. — A. Mitchell, Dixie theatre, Russcllville, Ky. — General patronage. Fascination, with Mae Murray. — Sup- posed to be as good as Peacock Alley, but was not. Just an ordinary picture with high rental. — Victor theatre, Minoc- qua, Wis. — General patronage. Kisses, with Alice Lake. — A poor pic- ture, without head or tail. Sorry I put it on on a good business day, as it is apt to give the house a black eye. — A. Bauer- enfruend, Courtland theatre, North Ber- gen, N. J. — Neighborhood patronage. Missing Husbands, with a special cast. — This picture will please most any audi- ence. The story is rather impossible, but with the proper advertising you should get them in on it. — L. R. Creason, Palace theatre, Eufaula, Okla. — Small town pat- ronage. Turn to the Right, a Rex Ingram pro- duction.— Good picture, but rental too high. The same with all Metro so-called specials. — Victor theatre, Minocqua, Wis. — Small town patronage. They Like 'Em Rough, with Viola Dana. — A real Dana picture. Gave good satisfaction. Just the kind of character that suits her. — Chas. Swanson, Opera House, Wahoo, Neb. — Neighborhood pat- ronage. I Can Explain, with Gareth Hughes. — A fair program picture of mediocre value. "THE DANGEROUS AGE" is John M. Stahl's new Louis B. Mayer production which First National is distributing. Poor business. — A. Bauerenfruend, Court- land theatre, North Bergen, N. J. — Neighborhood patronage. The Conquering Power, with a special cast. — Although this picture received many favorable reports in "What the Picture Did for Me," it failed to please or draw. Lost money. — Custer Carland, Victoria theatre, Frankfort, Mich. — Gen- eral patronage. The Four Horsemen, with a special cast. — A wonderful picture. Cannot say enough to do it justice. Four days to big business. — Chas. Swanson, Opera House, Wahoo, Neb. — Neighborhood pat- ronage. Peacock Alley, with Mae Murray. — Good picture, but rental too high. — Vic- tor theatre, Minocqua, Wis. — Small town patronage. Peacock Alley, with Mae Murray. — A very fine picture. One that will please all classes. Miss Murray's best. How- ever, my show was spoiled on account of getting a worn-out print. This was the fourth bad print in one month and I cancelled all Metro service. — L. R. (Trea- son, Palace theatre, Eufaula, Okla. — Small town patronage. Glass Houses, with Viola Dana. — A comedy-drama of considerable merit, al- though we have seen this vivacious actress in several that we liked better. We did a satisfactory business, and the people seemed to enjoy the picture. — Wm. H. Creal Suburban theatre, Omaha, Neb. — Neighborhood patronage. Turn to the Right, a Rex Ingram pro- duction.— Quite "mello," but that seems to be what the public wants now. Pleased practically 100 per cent. — H. T. McKcr- ring, Princess theatre, Clare, Mich. — Small town patronage. Peacock Alley, with Mac Murray. — Pleased 100 per cent. Ran two days to satisfactory business. — C. A. Riva, Pas- time theatre, Tilton, N. H. — Small town patronage. The Idle Rich, with Bert Lytell. — A picture that will get by as a program offering, but you cannot promise a great deal on it. — Steve Farrar, Orpheum the- atre, Harrisburg, 111. — General patronage. Glass Houses, with Viola Dana. — Good. Everybody went away happy. Many good compliments. — H. E. Swan, Em- press theatre, Kearney, Neb. — Neighbor- hood patronage. Fightin' Mad, with William Desmond. — Good Western. Desmond always pleases and brings them in. — Victor the- atre, Minocqua, Wis. — General patron- age. Body and Soul, with Alice Lake. — Story good. Star great. Print very bad. — Geo. J. Gress, Hudson theatre, Roches- ter, N. Y. — Neighborhood patronage. The Conquering Power, with a special cast. — Good picture as far as acting is concerned and good story, except the for- eign atmosphere. Too much of it. Do not raise admission prices. — E. E. Gailey, Crystal theatre, Wayne, Neb. The Last Card, with May Allison— A little on the heavy but excellent enter- tainment at that. Heard several favor- able comments. Metro did not rob me, so everyone was satisfied. — O. H. South- worth, Opera House, Adams, N. Y. — General patronage. The Great Redeemer, with a special cast. — Fine. Better than many specials. Real actor playing the murderer and took honors from House Peters. — J. B. Laugh- lin, Mecca theatre, Midland, Mich. — Neighborhood patronage. The Fourteenth Lover, with Viola Dana. — Light, but was well liked by all. Good Wednesday picture. — Helen Drex- ler, Star theatre, Crofton, Neb. — Small town patronage. The Man Who, with Bert Lytell.— Good average little picture. No kicks. No one raved about it. — O. H. South- worth, Opera House, Adams, N. Y. — General patronage. The Four Horsemen, a Rex Ingram production. — Fine. Drew packed houses on second run at 25c. A tiuly great pic- ture.— J. B. Laughlin, Mecca theatre, Midland, Mich. — Neighborhood patron- age. Paramount The Old Homestead, with a special cast. — Opened with a bang. A sure fire box office attraction. One of the best pictures from every point of view that has been here in a long time. — F. O. Shenker, Spencer Square theatre, Rock Island, III. — Transient patronage. Blood and Sand, with Rodolph Valen- tino.— This picture was one of the big- gest box office disappointments of the season. We lost nothing, but consider- ing $250 advertising the return was small. Don't mistake and overestimate drawing power. — U. K. Rice, Auditorium theatre, Winston-Salem, N. C. — Transient patron- age. Burning Sands, with Milton Sills and Wanda Hawley. — An excellent picture and business. A picture hard to beat; in fact, can't be beat. Book Burning Sands and you will make no mistake. — William Noble, Capitol theatre, Oklahoma City, Okla. — General patronage. Blood and Sand, with Rodolph Valen- tino.— Pleased about 80 per cent. Busi- ness good four nights. Opened big and gradually fell off. Elegant line of paper. November 11, 1922 EXHIBITORS HERALD 121 Admission price ten and thirty-five cents. Try and get a Bull Durham twenty-four sheet and use as cutout with the twenty- four sheet of Valentino with sword. — E. L. Schiebel. Plum theatre, Streator, 111. — Transient patronage. Her Gilded Cage, with Gloria Swanson. — Not a whale, but we broke our house record on this one. Picture is a lavish production and styles should be played up heavily. Book it. — U. K. Rice. Audi- torium theatre. Winston-Salem, X. C. — Transient patronage. Pink Gods, with Bebe Daniels and James Kirkwood. — A good picture in all ways, but on account of title lost $30 on it. — Jack Tiller, Temple theatre. McCook. Neb. — General patronage. Across the Continent, with Wallace Reid. — A crackerjack. Audience went wild, and had many pleasing comments. Reid's best picture since What's Your Hurry. Can't go wrong with this one. Play it.— B. H. Wallerstein. Broadway theatre, Buffalo, X. Y. — Xeighborhood patronage. The Loves of Pharaoh, with a special cast. — Look out for this one. It's like all of the "squareheads." It won't get you a thin dime. Regardless of this, it's a good picture; but this does not mean you will do business. Lay off. — U. K. Rice. Broadway theatre, Winston-Salem. N. C. — Transient patronage. JUST AROUND THE CORNER, a Cosmopolitan production. — Abso- lutely A-l, and censor proof. More like this and the censors will have to hunt some other hobby. Did not make money, but a small town cannot buck a revival. — R. S. Moore, Gem theatre, Snyder, Okla. Her Gilded Cage, with Gloria Swanson. — Elaborate production with poor story value. Rich garments worn by star. Elab- orate setting, but that is all.— Chas. H. Ryan, Garfield theatre, 2844 Madison St., Chicago, 111. — Xeighborhood patronage. * The Dictator, with Wallace Reid.— A good picture. Will suit Reid fans. — A. M. Abbott, Garden theatre, Stillwater, Okla. — Xeighborhood patronage. Manslaughter, a Cecil B. DeMille pro- duction.— A box office attraction eligible to the special class, but price too high. — Jack Tiller, Temple theatre, McCook, Neb. — General patronage. Our Leading Citizen, with Thomas Meighan. — One of the most satisfying program pictures ever run. Everyone in cast excellent. Good comedy throughout. — D. E. Fitton, Lyric theatre, Harrison, Ark. — Small' town patronage. Nice People, with Wallace Reid and Bebe Daniels. — A clean-up. Will suit any audience. Raise your admission. — A. M. Abbott. Garden theatre, Stillwater, Okla. — Xeighborhood patronage. Nice People, with Wallace Reid and Bebe Daniels. — I hardly know what to say of this picture, as, personally, I did not care for it, although we did a tre- mendous business on it. The story was very well acted and the photography is superb. However, Conrad Xagle seems somewhat miscast, and Wallace Reid has lost a great deal of his pep, which may be accounted for by physical disability. If such is the case, I will be the last per- son to criticise him. The picture gives a hard jolt to the present-day flappers and society as it is now constituted, and no doubt will do good where it is most needed. We charged the regular admis- sion, ten and twenty-two cents. — Wm. H. Creal, Suburban theatre, Omaha, Xeb. — Xeighborhood patronage. The Top of New York, with May McAvoy. — A nice little picture. Will suit average audience. A little pathetic. — A. M. Abbott, Garden theatre. Stillwater, Okla. — Xeighborhood patronage. Her Husband's Trade Mark, with Gloria Swanson. — A picture that is well made, with thrills, fine sets and Gloria at her best. Gave satisfaction and drew well. — Custer Carland, Victoria theatre, Frankfort, Mich. — General patronage. The Woman Who Walked Alone, with Dorothy Dalton. — I consider this the best Dalton picture. Pleased 100 per cent. — F. L. Freeman. Grand theatre, Lake City, Fla. — General patronage. The Crimson Challenge, with Dorothy Dalton. — Good, but failed to get any but fair business. — Homer Thompson, Ruby theatre, Three Forks, Mont. — Xeighbor- hood patronage. Fool's Paradise, a Cecil B. DeMille pro- duction.— Here is a 100 per cent produc- tion. One that will stand two days, and you can raise your prices. I paid too much to show a profit, as usual with Paramount, but it's a good show. Busi- ness good. Lobby and sixes. — A. Mitchell, Dixie theatre, Russellville, Ky. — General patronage. The Idol of the North, with Dorothy Dalton. — Dandy picture. Will please 75 per cent, and the star at her best. Drew- fair, in face of bad conditions. Third run. — John Gesell, Front theatre, Bloom- ington, 111. — Transient patronage. The Cradle, with Ethel Clayton.— A splendid picture. Pleased 100 per cent. Give Ethel more vehicles to play in like this one. — D. A. White, Cozy theatre. Checotah, Okla. — Xeighborhood patron- age. Across the Continent, with Wallace Reid. — Typical Reid auto story, but Theodore Roberts carries off the bacon in it. Good program. — D. E. Fitton. Lyric theatre, Harrison, Ark. — Small town patronage. One Glorious Day, with Will Rogers. — Have been showing pictures here now for ten years and I believe that this is the rottenest picture I have ever run it* the ten years that I have been here. Attend- ance, what did come, walked out. Lay off. — A. Mitchell. Dixie theatre, Russell- ville, Ky. — General patronage. Across the Continent, with Wallace Reid. — A fine picture, plenty of pep and go. If you can't get by with this one look yourself over, for it's not the fault of the picture. Pleased 100 per cent. — D. A. White, Cozy theatre, Checotah, Okla. — Xeighborhood patronage. The Sheik, with Rodolph Valentino. — We played this a little late but it went over great. Even the rain did not hurt business. Admission fifteen and thirty- five cents. A slight raise. — Mrs. A. Lens, Palace theatre, Gilman, 111. — Xeighbor- hood patronage. The Jucklins, with Monte Blue. — A May We Look For Reports From Now On? Just saw a copy of "Exhibitors Herald" and certainly was sur- prised at the number of box office opinions it contained. I enclose an order for a year's subscription and wish that, if pos- sible, you would begin same with the first issue following the Sep- tember Number of the "Box Office Record," sending me the copies I have missed. J. S. SMART, Cozy theatre, Port Hope, Ont. good Opie Reid story. Picture good.— Fred Glass, Lincoln theatre, Elm Creek, Xeb. — General patronage. The Beauty Shop, with Raymond Hitchcock. — Absolutely disgusting. Pay for it, if necessary, but shelve it. — A. M. Abbott. Garden theatre, Stillwater, Okla. — Neighborhood patronage. The City of Silent Men, with Thomas Meighan. — Excellent picture and one that the adult members of the family will en- joy. Admission regular, ten and twenty- five cents. Drew good. — J. C. Wilson, Star theatre, Clinton, 111. — Neighborhood patronage. The Sins of Rozanne, with Ethel Clay- ton.— Just fair here. They like more ac- tion.— Fred Glass, Lincoln theatre, Elm Creek, Xeb. — General patronage. The Village Sleuth, with Charles Ray. — This print was so bad we could not use it. Would be very embarrassing for the star if he ever witnessed such a produc- tion on the screen. — Geo. J. Kress, Hud- son theatre, Rochester, X. Y. — Xeighbor- hood patronage. What's Your Hurry? with Wallace Reid. — Reid is good here. This is a good picture. Don't be afraid of it. Bill it big. — Fred Glass, Lincoln theatre, Elm Creek, Neb. — General patronage. The Sins of Rozanne, with Ethel Clay- ton.— We did not think much of this one. Only fair. — J. W. Baird, Crystal theatre, Pattonsburg, Mo. — Xeighborhood patron- age. Beyond the Rocks, with Gloria Swan- son and Rodolph Valentino. — Played two days. Did not go over. Paid too much for this one. Never again. If bought at a program price and played one day you might put it over. — Geo. J. Kress, Hud- son theatre, Rochester, X. Y. — Xeighbor- hood patronage. Half an Hour, with Dorothy Dalton. — Poor acting, poor directing, settings fair. I can't see how they sell such stuff. — Fred Glass, Lincoln theatre, Elm Creek, Xeb. — General patronage. The Charm School, with Wallace Reid. — This is fine. Plenty comments on this one. — J. W. Baird, Crystal theatre, Pat- tonsburg, Mo. — Xeighborhood patronage. The Testing Block, with William S. Hart. — This is a good picture but is not one of Hart's best. There is not enough of the kind of riding and thrills which the people expect to see when a Hart picture is advertised. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. — Xeighborhood patronage. Civilian Clothes, with Thomas Meighan. — Very interesting picture, although very old. Drew fair.— Will F. Taddeken, Elite Warning A party by the name of F. J. Halsey, claiming he represents the Community Feature Films of Hart- ford, Conn., is calling on the ex- hibitors with an advertising propo- sition. Last heard of, he was in Pocatello, Idaho. I advise any exhibitor approached by him to communicate with me. In case he calls on you, wire me at my expense. J. E. HUGHES, Rialto theatre, Alliance, Nebr. 122 EXHIBITORS HERALD November 11, 1922 Harrison Ford, Marguerite de la Motte and John Sainpolis in a scene from "Shadows," second of Preferred Pictures distributed by Al Lichtman Corp. theatre, Morganville, Kan. — Neighbor- hood patronage. Saturday Night, a Cecil B. DeMille production. — Fair business. Only com- ments were kicks on two divorces re- quired to straighten out the plot. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. The Jucklins, with Monte Blue. — This one is good and will go over as a program picture. — J. W. Baird, Crystal theatre, Pattonsburg, Mo. — Neighborhood patron- age. The Wild Goose, a Cosmopolitan pro- duction.— My 47 patrons evidently did not care for this, as none remained for second show. Not a special by any means. Play based on the old worn-out theme of the eternal triangle. No good for small town. — A. D. Brawner, Jewel theatre, Hooker, Okla. — Small town pat- ronage. The Right to Love, with Mae Murray. — The photography on this one is excep- tionally good. A picture that should please any audience. — Will F. Taddeken, Elite theatre, Morganville, Kan. — Neigh- borhood patronage. The Bonnie Briar Bush, with a special cast. — A picture of this type is a valued addition to your program once in a while. Received a score of very favorable com- ments.— L. R. Moore, Roma theatre, Co- lumbus, Grove, O. — Small town patron- age. Chickens, with Douglas MacLcan. — A comedy-drama that will please most any- body.— J. H. Ebersole, Majestic theatre, Avoca, la. — Small town patronage. Don't Tell Everything, with a special cast. — Raised my price to 30 cents on this, and could have gotten 35 cents just as easy, I think. It is perfectly delightful and I heard more favorable comments on it than on Beyond the Rocks. It only cost half as much as the last-named pic- ture and, personally, I'd advise any other small town exhibitor to play it up big and increase his admission on it in pref- erence to playing Beyond the Rocks. We didn't do the business we should, simply because we didn't "step on it" hard enough. — A. N. Miles, Eminence theatre, Eminence, Ky. Three Word Brand, with William S. Hart. — Dandy good picture. Will please most everyone, as Bill has quit his posing so much and put a little real action in same. — E. E. Gailcy, Crystal theatre, Wayne, Neb. Too Much Speed, with Wallace Reid. — Seemed to please all. Better picture than The World's Champion and some of the other higher priced releases with the pretty contracts. — H. T. McKerring, Princess theatre, Clare, Mich. — Small town patronage. The Love Special, with Wallace Reid. — This is another one of Reid's. Pleased all my patrons on this one. — J. W. Baird, Crystal theatre, Pattonsburg, Mo. — Neighborhood patronage. The Hell Diggers, with Wallace Reid. — Not as good as some Reid pictures, but drew well, for it was the first Reid picture we had shown for a while. — Bert Norton, Kozy theatre, Eureka, 111. — General pat- ronage. Beyond the Rocks, with Gloria Swan- son and Rodolph Valentino. — Fair picture which is a little over-rated by the pro- ducer; hence rental run too high for the amount of business it pulled in any of our five houses. — The "L" Theatre Cir- cuit, Cincinnati, Ohio. — Neighborhood patronage. The Village Sleuth, with Charles Ray. — Star is not very well liked here for some reason. Did not draw very well. — Helen Drexler, Star theatre, Crofton, Neb. — Small town patronage. The City of Silent Men, with Thomas Meighan. — Better than some of the more highly tinted Meighan pictures. You can't go wrong on this one. — H. T. Mc- Kerring, Princess theatre, Clare, Mich. — Small town patronage. White and Unmarried, with Thomas Meighan. — This is a good picture. Some good comments on it. — J. W. Baird, Crystal theatre, Pattonsburg, Mo. — Neighborhood patronage. Get-Rich-Quick Wallingford and Is Matrimony a Failure? with special casts. — Two pictures that should please but have absolutely no drawing power. Ran them in five houses and the result was the same. Public don't seem to want comedies unless they are a vehicle for a popular star. — Henry Levy, the "L" Theatre Circuit, Cincinnati, O. — Neigh- borhood patronage. Too Much Speed, with Wallace Reid. — Reid sure makes a hit in his automobile pictures. Lots of good comments on Theodore Roberts. — J. H. Ebersole, Ma- jestic theatre, Avoca, la. — Small town patronage. Saturday Night, a Cecil B. DeMille pro- duction.— Not a "big" picture, but one that satisfied and drew fair business. Usual prices, 10-25 and tax. — Custer Car- land, Victoria theatre, Frankfort, Mich. — General patronage. Exit the Vamp, with Ethel Clayton.— A dandy little program picture that went over nicely. — Bert Norton, Kozy theatre, Eureka, 111. — General patronage. The Inside of the Cup, a Cosmopolitan production. — Don't be afraid of this one. Book and boost. Will please all classes. — Crystal theatre, Pattonsburg, Mo.— Neighborhood patronage. The Whistle, with William S. Hart.— A fair picture, but Hart is mis-cast in anything but a Western picture. Those who go to see Bill expect to see him flash a couple of guns, ride hard and lick a couple of huskies. — H. T. McKerring, Princess theatre, Clare, Mich. — Small town patronage. Fool's Paradise, a Cecil B. DeMille pro- duction.— An excellent picture that pleased at advanced prices. — Bert Norton, Kozy theatre, Eureka, 111. — General patronage. The Dancin' Fool, with Wallace Reid. — Just a fair Reid picture. — B. Aughin- baugh, Community theatre, Lewistown, Ohio. — Neighborhood patronage. The Sheik, with Rodolph Valentino.— Wonderful business on this remarkably fine picture. Best second night attend- ance for a long time. — F. E. Sabin, Ma- jestic theatre, Eureka, Mont. — Small town patronage. Cappy Ricks, with Thomas Meighan.— Excellent comedy-drama that pleased all. — Bert Norton, Kozy theatre, Eureka, 111. — General patronage. The Green Temptation, with a special cast. — You cannot go wrong on this one. Pleased 100 per cent here. — F. L. Free- man, Grand theatre, Lake City, Fla.— General patronage. An Old Fashioned Boy, with Charles Ray. — A very pleasing picture with lots of comments. Silly story, but that is the kind that gets the laughs and that is what they want. Try it if you have not used it. All okay. Small crowd. — J. W. Boat- wright, Radio theatre, Ozark, Mo.— Neighborhood patronage. White Oak, with William S. Hart.— One of Hart's best pictures, but failed to draw as well as his former ones. — Bert Norton, Kozy theatre, Eureka, 111.— General patronage. Get-Rich-Quick Wallingford, with a special cast. — I was greatly disappointed in the drawing power of this picture and also disappointed in the production, as I could only class it as fair. — Custer Car- land, Victoria theatre, Frankfort, Mich.— General patronage. Male and Female, with Thomas Meighan and Gloria Swanson. — Ran this on a repeat by request and entirely satis- fied. High class entertainment with a star cast and direction. A story that holds interest and teaches a worth-looking-at- twice lesson. — Chas. H. Ryan, Garfield theatre, 2844 Madison St., Chicago, 111. — Neighborhood patronage. The Home Stretch, with Douglas Mac- Lcan.— A dandy picture that pleased a small crowd. Should please any place. Race horse pictures go pretty well with me. — J. W. Boatwright, Radio theatre, Ozark, Mo. — Neighborhood patronage. The Ghost in the Garret, with Dorothy Gish. — Never saw a comedy-drama make so many people laugh in all my life. By all means book it. — Victor theatre, Minoc- qua, Wis. — General patronage. The Gilded Lily, with Mac Murray.— Very good production, but don't consider it worthy of any increase in admission November 11, 1922 EXHIBITORS HERALD 123 prices. Bought this as a special. There- fore, had to raise our prices. — H. J. Trainer, Pastime theatre, Blue Mound, 111. — Xeighborhood patronage. Pathe Nanook of the North, with a special cast. — I put this over pretty good by giv- ing prizes to school children writing themes on this. Had a good crowd and created a good deal of interest. Pleased nearly all. — May A. Morse, Dreamland theatre, Drummond, Mont. — Small town patronage. The Lure of Egypt, with a special cast. — Personally, I did not care much for it, but it made me some money and that is what counts. — R. S. Moore, Gem theatre, Snyder, Okla. — Neighborhood patronage. The Isle of Zorda, with a special cast. — This I would class as a "high brow" picture. I would not recommend for the small town. However, it got over fairly well here. — W. L. Landers, Gem theatre, Batesville, Ark. — Neighborhood patron- age. The Killer, with a special cast. — Not an unfavorable comment. Everybody well pleased. Title a little misleading. — R. S. Moore, Gem theatre, Snyder, Okla. — General patronage. Playgoers The Hills of Missing Men, with J. P. McGowan. — Drew packed house. One of the best Westerns ever shown. Plenty of action. — C. A. Riva, Pastime theatre, Tilton, N. H. — Small town patronage. The Woman Who Came Back, with Evelyn Brent. — This should please any audience, no matter how critical. Pleased 100 per cent here. — F. L. Freeman, Grand theatre, Lake City, Fla. — General patron- age. Tracks, with Bill Patton.— An excel- lent picture, well executed and well played. No mistake in booking this one. —William Noble, Rialto theatre, Okla- homa City, Okla. — General patronage. Realart The Little Clown, with Mary Miles Minter. — A good program picture. Cir- cus stuff good, and they liked it. — J. W. Baird, Crystal theatre, Pattonsburg, Mo. — Neighborhood patronage. Moonlight and Honeysuckle, with Mary Miles Minter. — Fair. — Grand theatre, Breese, III. — General patronage. Hush Money, with Alice Brady. — The best picture we've ever shown of Miss Brady. Everyone thought it good. — P. J. Grandmothers See "Grandma's Boy" (Special to Exhibitors Herald) PHILADELPHIA, PA., Oct. 31. — Three hundred and fifty persons who answered to the name of "Grandma" were guests of George Gravenstein at the Carmen theatre recently at a special "Grandmother's Day" program to view Harold Lloyd in his Associated Exhibitors' production "Grandma's Boy." The stunt drew considerable pub- licity in the Philadelphia Evening Public Ledger under a head which read: "Movie Man Proves All Grandmothers aren't Dead; World's Series to the Contrary Notwith- standing." Burford, Princess theatre, Doniphan, Mo. — Neighborhood patronage. The Sleepwalker, with Constance Bin- ney. — All Realart pictures are the same, just so poor and just so good. Never a knock-out yet. If any exhibitor can buy them cheap enough they will fill in fine. These pictures would go good in the frozen North.— Wm. Tifft, Vaudette the- atre, Sterling, 111.— Small town patronage. Tillie, with Mary Miles Minter. — Just a common program picture which hurt business for the two nights that I ran it. —Custer Carland, Victoria theatre, Frank- fort, Mich. — General patronage. Such a Little Queen, with Constance Binney. — Poor. — Grand theatre, Breese, 111. — General patronage. The Outside Woman, with Wanda Hawley. — A good little comedy-drama and pleased all.— J. W. Baird, Crystal the- atre, Pattonsburg, Mo. — Neighborhood patronage. The Truthful Liar, with Wanda Haw- ley.— Exceptionally good. — E. E. McAd- ams, Dreamland theatre, Warsaw, 111. — Neighborhood patronage. Room and Board, with Constance Bin- ney.— Good. — Grand theatre, Breese, 111. — General patronage. Selznick A Woman of No Importance, with a special cast.— Excellent picture. A good story. Audience well pleased. — A. Bauer- enfruend, Courtland theatre, North Ber- gen, N. J. — Neighborhood patronage. REPORTED MISSING, with Owen Moore.— One of the best we have had. I sat in the audience and heard the comments. One young lady said, "It's a kind of nutty picture, isn't it?" but in five minutes she was saying "O, Boy!" with the rest of them. — Mrs. John- son, New Penn theatre, Minne- apolis, Minn. A Wide Open Town, with Conway Tearle. — Business very good with this one. Conway Tearle very popular with Oklahoma City fans.— William Noble, Orpheum theatre, Oklahoma City, Okla. — General patronage. The Girl from Nowhere, with Elaine Hammerstein. — Good picture. Pleased about 95 per cent. Drew poor business. — Joe Restivo, Liberty theatre, Freeman Spur, 111. — Small town patronage. Reported Missing, with Owen Moore. — A sure-enough melodramatic comedy. Get it, but do not pay too much. Will certainly register highly, if they come in. — L. R. Moore, Roma theatre, Columbus Grove, O. — Small town patronage. A Man's Home, with a special cast. — Good picture, but far from a big special. Might do good in a big town. Story good, acting fine, but not the kind for a small town. Fair crowd. (Coupon Plan.) — J. W. Boatwright, Radio theatre, Ozark, Mo. — Neighborhood patronage. A Divorce of Convenience, with Owen Moore. — A very good picture. Plenty of comedy. Pleased the majority of my pa- trons.— Louis Guessaz, Palm theatre, St. Cloud, Fla. — Neighborhood patronage. Reported Missing, with Owen Moore. — Wonderful comedy-drama. Pleased 80 per cent. Many good comments. Drew good. Admission ten and twenty-five cents. — O'Malley Brothers, Cozy theatre, Chatsworth, 111. — Neighborhood patron- age. Reported Missing, with Owen Moore. — About the fastest thing we have ever shown. Plenty of fun and it keeps them out on the edge of their seats all the "Kind Act Week" Sponsors See Film The launching of a "Kindly Act Week" campaign to cover all of Greater New York, was the occa- sion of a special invitation presen- tation of the latest Distinctive Pic- tures Corporation production, "The Man Who Played God," starring George Arliss, at the Palace thea- tre, N. Y., Tuesday morning, Octo- ber 17. Invitations were sent to clergymen, educators and Boy Scout leaders. The picture has al- ready been endorsed by the Better Pictures Association of the World, composed of prominent civic, edu- cational and religious organiza- tions. The "Kindly Act Week" will be launched by the Keith, Proctor and B. S. Moss houses, during the week that this feature is shown in their various theatres. time. — J. H. Ebersole, Majestic theatre, Avoca, la. — Small town patronage. The Way of a Maid, with Elaine Ham- merstein.— Good picture. It pleased everybody. Plenty of comedy and action. It is the second time we have played the star. — Louis Guessaz, Palm theatre, St. Cloud, Fla. — Neighborhood patronage. Under Oath, with Elaine Hammer- stein.— Very entertaining picture and pleased. Best the star has made. Drew fair. — F. D. Andrews, Gem theatre, Grid- ley, 111. — Neighborhood patronage. United Artists A Tailor Made Man, with Charles Ray. — Pleased a big business for entire week. A good drawing card and box office coin getter. — William Noble, Criterion theatre, Oklahoma City, Okla. — General patron- age. Little Lord Fauntleroy, with Mary Pickford. — This picture pleased my peo- ple. Mary Pickford is splendid. People know what they are going to see before they enter the theatre, with well-known stories like this, so there is no cause for a disappointment. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. — Neighborhood patronage. The Three Musketeers, with Douglas Fairbanks. — Good business but lost money owing to excessive rental and cost of advertising campaign. Some walked out on it, but nearly all the rest praised it. — Roy W. Adams, Pastime theatre, Ma- son, Mich. — General patronage. Little Lord Fauntleroy, with Mary Pickford. — A good picture, but drew only average patronage. Drew the children. — Homer Thompson, Ruby theatre, Three Forks, Mont. — Neighborhood patronage. The Love Flower, a D. W. Griffith pro- duction.— This is old, but it went over well here. Good scenery and under-water photography and a story that will get by. — Roy W. Adams, Pastime theatre, Ma- son, Mich. — General patronage. Vitagraph The Fighting Guide, with William Des- mond.— Fine picture with a dandy good story and plenty of good action. We played it to a very good house and every- body liked it. — Charles Sawyer, Liberty theatre, Sioux Falls, S. D. — General pat- ronage. The Angel of Crooked Street, with 124 EXHIBITORS HERALD November 11, 1922 Alice Calhoun. — Very good picture. Good acting by star and support. Business good. — A. Bauerenfruend, Courtland the- atre, North Bergen, N. J. — Neighborhood patronage. Island Wives, with Corinne Griffith. — Another South Sea island joke. They laughed at it here. There is nothing to it. If you have to run it, don't promise them very much. — Steve Farrar, Orpheum the- atre, Harrisburg, 111. — General patronage. It's Not Being Done This Season, with Corinne Griffith. — Mediocre as to story and photography. My print was in very poor condition. (Out of Albany Ex- change.)— O. H. Southworth, Opera House, Adams, N. Y.— General patron- age. Steelheart, with William Duncan. — A good Western picture. — Wm. Tifft, Vau- dette theatre, Sterling, 111.— Small town patronage. No Defense, with William Duncan- William Duncan is always good. — Carroll Mendt, Bonton theatre, Jackson, Mich.— Down town patronage. Where Men Are Men, with William Duncan.— A very good Western star, and picture pleased 100 per cent. Book this one if you like Western pictures.— Joe Restivo, Liberty theatre, Freeman Spur, 111.— Small town patronage. No Defense, with William Duncan. — This is a good clean entertainment. A story well plotted and the star is wonder- ful. Played it three days to good crowds. Print good. — Charles Sawyer, Liberty theatre, Sioux Falls, S. D.— General pat- ronage. Island Wives, with Corinne Griffith. — A very interesting picture. Pleased and drew big business. — Joe Restivo, Liberty theatre, Freeman Spur, 111.— Small town patronage. Black Beauty, with Jean Paige.— Step on this one. Book and boost. It will please all classes. Horse race fine. Com- ments plenty.— J. W. Baird. Crystal thea- tre, Pattonsburg, Mo. — Neighborhood patronage. Universal Confidence, with Herbert Rawlinson. — Good comedy-drama with business back- ground, a reverse twist on the Walling- ford stuff. Pleased.— P. G. Estee, Fad theatre, Brookings, S. D.— Neighborhood patronage. The Galloping Kid, with Hoot Gibson. —Hoot Gibson goes good here. Most of his pictures are very good. I say book them if you can.— Wm. Tifft, Vaudette theatre, Sterling, 111. — Small town patron- age. Don't Shoot, with Herbert Rawlinson. — A regular picture at program price. Will sure please. — Victor theatre, Minoc- qua, Wis. — General patronage. Trimmed, with Hoot Gibson. — Gibson's best to date. Good business. — A. Bauer- enfruend, Courtland theatre, North Ber- gen, N. J. — Neighborhood patronage. The Trouper, with Gladys Walton- Very rotten. Everyone taking part in this picture is punk. — Geo. J. Kress, Hudson theatre, Rochester, N. Y. — Neighborhood patronage. Human Hearts, with House Peters. — When I viewed this I thought I was licked, but Oh Boy! how I got feoled. The only picture I ever have shown that increased in business the following nights. Ran four days. Real audience picture. — R. C. Williams, Majestic theatre, Streator, 111. — Transient patronage. Trimmed, with Hoot Gibson. — Won- Ethel Clayton in a scene from "If I Were Queen." (F. B. O.) derful Western. His best. One night to packed house. He gets the coin. — H. E. Swan, Crescent theatre, Kearney, Neb. — Neighborhood patronage. The Storm, with House Peters- Played for four days and went over big. Newspaper and window cards. Dandy twenty-four sheet. Admission ten and thirty cents. — G. W. Martin, Irvin thea- tre, Bloomington, 111. — Transient patron- age. Top o' the Morning, with Gladys Wal- ton.— A good little picture. This star would be great in some good stories. — Wm. Tifft, Vaudette theatre, Sterling, 111. — Small town patronage. Trimmed, with Hoot Gibson. — A dandy comedy-drama. Lots of good comedy. It will please all. Put a good two-reel com- edy with it and you will have a real show. We ran a Century comedy. Horse Tears, with the above. Queenie Horse was also a dandy. Pleased 100 per cent. — Wm. Thacher, Royal theatre, Salina, Kan. — General patronage. Kissed, with Marie Prevost. — Poor business. A medium program picture. Star never drew well. — A. Bauerenfruend, Courtland theatre, North Bergen, N. J. — Neighborhood patronage. PLAYING WITH FIRE, with Gladys Walton. — "Once more did the people of Salmon lay aside their social and business engage- ments to turn out to greet the popular Miss Walton on her en- gagement at the Rex theatre last Saturday evening, where she por- trayed the real American flapper. Not only did this engaging little star of the screen flap her way into high society and a wedding ring, but she also flapped her way into the hearts of a thoroughly amused audience. Besides Miss Walton, in a rural comedy curtain raiser entitled 'Speed 'Em Up,' ap- peared Harry Sweet with his auto- tractor, Sunshine, and the pep ad- ministered by the gentleman made the large audience go home feeling that for Simon pure entertain- ment the little old 'movie' stood first of all." Rex Topics. — Philip Rand, Rex theatre, Salmon, Idaho. Top o' the Morning, with Gladys Wal- ton.— Were disappointed with this pic- ture.— Victor theatre, Minocqua, Wis. — General patronage. Afraid to Fight, with Frank Mayo. — Good picture. Went over big. You can't go wrong on this one. — Geo. J. Kress, Hudson theatre, Rochester, N. Y. — Neighborhood patronage. Danger Ahead, with a special cast. — Good. — Grand theatre, Bieese, 111. — Gen- eral patronage. Trimmed, with Hoot Gibson. — Good Western. — Victor theatre, Minocqua, Wis. — Small town patronage. A Parisian Scandal, with Marie Pre- vost.— Here is a dandy little program picture and Universal sells them to you so that you will make a profit and not have to give to the film exchange all that you take in. Book it. Most all her pic- tures are good and I am finding other Universal picture good. Advertising: Lobby and six-sheets. — A. Mitchell, Dixie theatre, Russellville, Ky. — General patronage. The Shark Master, with Frank Mayo. — Fair. — Grand theatre, Breese, 111. — General patronage. The Man Who Married His Own Wife, with Frank Mayo. — Seemed to please. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. High Heels, with Gladys Walton. — A very light picture that might please the women. Personally, didn't like it. Acting good but no story. — H. J. Trainer, Pas- time theatre, Blue Mound, 111. — Neigh- borhood patronage. The Golden Gallows, with Miss duPont. — A very pleasing program picture. Holds interest all the way through. Miss duPont gives some dance in start of pic- ture, although it is away back. — J. W. Boatwright, Radio theatre, Ozark, Mo. — Neighborhood patronage. Desperate Youth, with Gladys Walton. — Good. — Grand theatre, Breese, 111. — General patronage. Short Skirts, with Gladys Walton.— Best of the Walton series in a long time. A cheery little picture with a good story and a thrilling fire and rescue scene. Pho- tography good. — Dan Conners, Piper's Opera House, Virginia City, Nev. Red Courage, with Hoot Gibson. — Fair. — Grand theatre, Breese, 111. — General patronage. The Bear Cat, with Hoot Gibson. — Picture well received. Fair business. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. The Wallop, with Harry Carey. — Good. — Grand theatre, Breese, 111. — General patronage. The Guttersnipe, with Gladys Walton. — Worst picture ever played at our thea- tre.— Geo. J. Kress, Hudson theatre, Rochester, N. Y. — Neighborhood patron- age. Out of the Silent North, with Frank Mayo. — One of the best program pictures 1 have run this season. — H. A. Felps, Comet theatre, Shelton, Ntb. — Small town patronage. Step on It, with Hoot Gibson. — An- other good Gibson. If you like Westerns buy this one. Photography dark at places. Good picture. — K. A. Bechtold, Opera House, Martinsville, 111. — Neigh- borhood patronage. Wild Honey, with Priscilla Dean. — A good picture. Pleased fairly well. I do not see where it could be called a special. — H. A. Felps, Gem theatre, Wood River, Neb. — Small town patronage. The Storm, with a special cast. — Very good picture, not the best made, but will please everyone and should make money if bought at right price. — Wm. Tifft, Vaudette theatre, Sterling, 111. — Small town patronage. Foolish Wives, an Eric Von Stroheim production. — Packed 'em in. Wonderful picture, acting and settings and direction, November 11, 1922 EXHIBITORS HERALD 125 but poor story. — J. B. Laughlin, Mecca theatre, Midland, Mich. — Neighborhood patronage. The Scrapper, with Herbert Rawlinson. —This is the first of this star I have run, and if they hold as well as this I will run them all. Absolutely 100 per cent pleased audience. — R. S. Moore, Gem theatre, Snyder, Okla.— Neighborhood patronage. The Bear Cat, with Hoot Gibson. — A good Western that pleased. — J. H. Eber- sole. Majestic theatre, Avoca, la. — Small town patronage. Red Courage, with Hoot Gibson. — Lots of action. If your patrons like "he man stuff' this will go. It is better than Action. Did fair business in sleet storm and seemed to please fairly well. — W. Cruickshank, Classic theatre, Mitchell, Ont., Can. — Neighborhood patronage. Afraid to Fight, with Frank Mayo. — Book it. It will get the money. Pleased 100 per cent. — E. E. McAdams, Dream- land theatre. Warsaw, 111. — Neighbor- hood patronage. The Fire Eater, with Hoot Gibson. — Cracking good Western. Everybody likes Hoot here. Did fair business. — H. A. Felps. Comet theatre, Shelton, Neb. — Small town patronage. The Scrapper, with Herbert Rawlinson. — Fine picture. Made some money for me. Many came back second night. If you have any Irish among your patrons book it and go after business. — W. Cruickshank, Classic theatre, Mitchell, Ont., Can. — Neighborhood patronage. The Magnificent Brute, with Frank Mayo. — Fair. — Grand theatre, Breese, 111. — General patronage. Action, with Hoot Gibson. — Hoot al- ways gets the bacon for me. When it comes to good clean Western with plenty of pep and action and comedy you have got to hand it to Hoot. — R. S. Moore, Gem theatre, Snyder, Okla. — General pat- ronage. Afraid to Fight, with Frank Mayo. — Good picture; better than the usual Frank Mayo. — A Bauerenfruend, Courtland the- atre. North Bergen, N. J. — Neighborhood patronage. Caught Bluffing, with Frank Mayo. — A good picture with plenty of action. — Wm. Tifft. Vaudette theatre, Sterling, 111. — Small town patronage. The Millionaire, with Herbert Rawlin- son.— Here's a dandy. Lots of mystery, suspense and action. Bound to please. Lots of favorable comments. — F. E. Sa- bin, Majestic theatre, Eureka, Mont. — Small town patronage. Step on It, with Hoot Gibson. — Good picture, but very poor photography. Fair business. — A. Bauerenfruend, Courtland theatre, North Bergen, N. J. — Neighbor- hood patronage. The Blazing Trail, with Frank Mayo. — Fair. — Grand theatre, Breese, III. — Gen- eral patronage. The Brute Master, with Hobart Bos- worth. — From a box office standpoint, this five-reel feature was a miserable fail- ure. Our patrons wouldn't come to see it, but personally, we consider this pic- ture the best of its kind we ever ran. Hobart Bosworth and Anna Q. Nilsson do real acting in this one. — Wood & Webb, Star theatre, Corinth, Miss. — Neighborhood patronage. Moonlight Follies, with Marie Prevost. — Good. — Grand theatre, Breese, 111. — General patronage. Afraid to Fight, with Frank Mayo.— This is one of the best program pictures I have had. — F. L. Freeman, Grand thea- tre, Lake City, Fla. — General patronage. Nobody's Fool, with Marie Prevost. — Good. — Grand theatre, Breese, 111. — Gen- eral patronage. State Rights Ten Nights in a Bar Room (Arrow), with John Lowell. — Just finished run on Ten Nights in a Bar Room. Wish to say that we have played to capacity crowds on this wonderful production. We can truthfully say that this picture has satis- fied everyone who came to see it, and we are sure pleased to recommend this pro- duction to any exhibitor, as it sure made money for us and has had the longest run of any picture that has ever played our theatre. — Felix Greenberg, Lyceum the- atre, Peoria, 111. — General patronage. Where Is My Wandering Boy Tonight? (Equity), with a special cast. — First pic- ture I've ever run that drew them from a big tent revival. Was surprised at its drawing power, and all were well pleased. — J. W. Lumpkin, Cupid theatre, Miles, Tex. — Small town patronage. Silver Spurs (W. P. E. C), with Lester Cuneo. — This I would class as mediocre. However, it has some real thrills, and will please most any audience that likes Westerns. — W. L. Landers, Gem theatre, Batesville, Ark. — Neighborhood patron- age. Burn 'Em Up Barnes (Affil. Dist.). with Johnny Hines. — This is one of the good ones. Book it and please your pa- trons.— F. L. Freeman. Grand theatre, Lake City, Fla. — General patronage. Headin' Home (K-B), with Babe Ruth. — Drew well and pleased all. — J. W. Lumpkin, Cupid theatre, Miles, Tex. — Small town patronage. I Am the Law (Affil. Dist.), with a special cast. — Boys, do you remember how you cleaned up on The Affairs of Anatol and The Sheik? Well, this is a better picture than either one of them, and has better exploitation possibilities. Two days to best business since The Sheik. — L. R. Creason, Palace theatre, Eufaula, Okla. — Small town patronage. Love's Young Dream and The Deserted Wife (Brott), with George Brott. — George Brott appeared personally and packed the house. Standing room only. If you want to make money book these two pictures. — John Siewak. Strand thea- tre, North Tonawanda, N. Y. — Neighbor- hood patronage. When Dawn Came (Prod. Sec), with a special cast. — Pleased my patrons. Pho- tography excellent. Film in fine condi- tion from Omaha exchange. — Wm. Win- terbottom, Electric theatre, Brady, Neb. — Neighborhood patronage. The Cub Reporter (Goldstone), with Richard Talmadge. — A good story with some real action. A newspaper story. Average business. — H. T. Loper, Lyric theatre, Springfield, 111. — Transient pat- ronage. School Days (Warner Bros.), with Wesley Barry. — Just a fair picture. Good business for three days. — Chas. Swanson, Opera House. Wahoo, Neb. — Neighbor- hood patronage. Ten Nights in a Bar Room (Arrow), with John Lowell. — One of the best pic- tures that I ever ran. I had people in my house that never were there before. It or VAnicSi 126 EXHIBITORS HERALD November 11, 1922 makes a great pull at the box office. Brothers, book this one. Nuf said. — C. A. Balztey, Unique theatre, Bussy, la. — Gen- eral patronage. Ten Nights in a Bar Room (Arrow), with John Lowell. — Picture fair, but draws like a mustard plaster. Did a won- derful business for two days. — H. E. Swan, Crescent theatre, Kearney, Neb. — Neighborhood patronage. Black Panther's Cub (Equity), with Florence Reid. — Terrible. Tried to copy Reputation and not a success. — Victor theatre, Minocqua, Wis. — General pat- ronage. Where Is My Wandering Boy Tonight? (Equity), with a special cast. — A better picture than the big exchange salesmen want to let on. It is good and will please. Has enough comedy to put it over. — E. E. Gailey, Crystal theatre, Wayne, Neb. The Jungle Princess, with a special cast. — Fair attendance and pleased ma- jority. The Lost City boiled down to seven reels. — J. W. Lumpkin, Cupid the- atre, Miles, Tex. — Small town patronage. Jesse James Under the Black Flag, with Jesse James, Jr. — Picture and pho- tography good. Will please any who like Westerns. Played two days to fair busi- ness, but paid too much for it. — C. B. Davis, Norwood theatre, Norwood, O. — Neighborhood patronage. Serials Perils of the Yukon (U.), with William Desmond. — On the eighth episode. Good serial. Good acting and lots of action. Fine scenery. Best scenery ever put in a serial. If you want a good Northern it's here. Business only fair on this, but no fault of serial. Northern serials don't go in my house. — Wm. Thacher, Royal the- atre, Salina, Kan. — General patronage. The Timber Queen (Pathe), with Ruth Roland. — It is still going strong. I con- sider it one of the few real box office at- tractions. I would advise any exhibitor to book it. It has everything that a serial should have. — W. L. Landers, Gem JOHN GILBERT, who, under his new contract with Fox, will be starred in big pictures. A scene from his newest "The Love Gambler." theatre, Batesville, Ark. — Neighborhood patronage. Robinson Crusoe (U.), with Harry Myers. — On the sixth episode and just holding its own. Believe I shall chop it on the twelfth episode. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. The Timber Queen (Pathe).'with Ruth Roland. — Now on fourth episode. A sure winner here. Starting better than White Eagle. Patronage increasing. Some real thrills.— Will F. Taddeken, Elite theatre, Morganville, Kan. — Neighborhood pat- ronage. Go-Get-'Em Hutch (Pathe), with Charles Hutchison. — Glad when it was over with. — T. G. Thompson, Grand the- atre, Rochester, N. Y. — General patron- age. IN THE DAYS OF BUFFALO BILL (U), with Art Acord.— No joking, this is about the best serial it has ever been my privilege to view. We have run the fifth epi- sode, but I have seen nearly all of them. I think special mention should be made of the assassina- tion and deathbed scene of Abra- ham Lincoln, in the fifth episode. You who have seen the same in "The Birth of a Nation" will agree with me, I believe, that these scenes in this serial are much more impressive and realistically enacted. I am judging from the deathlike silence that suddenly descended on our spectators when this was upon the screen. When such a thing happens in a crowd composed of a great many children, also a large percentage of roughnecks and, of course, some refined people, I claim the director has accom- plished what he set out to do. All hail to Director Edward Laemmle and all members of the excellent cast.— Wm. H. Creal, Suburban theatre, Omaha, Neb. In the Days of Buffalo Bill (U.), with Art Acord. — This is starting off good. On 5th and holding up. — Jack Tiller, Temple theatre, McCook, Neb. — General patronage. In the Days of Buffalo Bill (U.), with Art Acord. — This is our first serial in two years, and it is sure bringing them in. Looks like it was going to hold up. Have played three chapters. — J. H. Ebersole, Majestic theatre, Avoca, la. — Small town patronage. Go-Get-'Em Hutch (Pathe), with Charles Hutchison. — Go-Get-'Em Hutch not up to Hutchison's serials. Had to put good Western with it. — Carroll Mendt, Bonton theatre, Jackson, Mich. — Down town patronage. The White Eagle (Pathe), with Ruth Roland. — I am on my 6th episode. It just keeps them coming. Everybody likes it. Don't be afraid to book it. A good bet.— H. A. Felps, Comet theatre, Shel- ton, Neb. — Small town patronage. Short Subjects Aesop's Fables (Pathe).— These are running fine for me. Have heard nothing but favorable comments. — R. S. Moore, Gem theatre, Snyder, Okla. — General pat- ronage. Aubrey Comedies (V.L — Aubrey com- edies arc all good. — Carroll Mendt, Bon- ton theatre, Jackson, Mich. — Down town patronage. Baby Peggy Comedies (U.).— When you've got her on the program, she is the whole show. — Victor theatre, Minocqua, Wis. — General patronage. Bible Pictures (Sacred Films). — These MABEL NORMAND in a humorous scene from the Mack Sennett produc- tion "Suzanne" for publication through First National. pictures (series of 12) well worth show- ing, although priced a little high. — B. Aughinbaugh, Community theatre, Lew- istown, Ohio. — Neighborhood patronage. Larry Semon Comedies (V.). — Good consistent comedies that always give the best of satisfaction. — Custer Carland, Victoria theatre, Frankfort, Mich. — Gen- eral patronage. The Leather Pushers (U.), with Regi- nald Denny. — They eat these rp. The best money-making short subjects in months. Better than a comedy. — Victor theatre, Minocqua, Wis. — Small town patronage. The Leather Pushers (U.), with Regi- nald Denny. — Waited for these so as to run them in six successive weeks. Pull- ing like mustard plaster. Attendance in- creasing each Round. — C. A. Riva, Pas- time theatre, Tilton, N. H. — Small town patronage. The Leather Pushers (U.), with Regi- nald Denny. — Ran my first and if they are all as good as this one they are okay. Will draw. — D. A. White, Cozy theatre, Checotah, Okla. — Neighborhood patron- age. The Leather Pushers (U.), with Regi- nald Denny. — Sure business getters. Get hold of these, Boys, clean up. Good fea- ture for any program. — B. H. Wallerstein, Broadway theatre, Buffalo, N. Y. — Neigh- borhood patronage. Lloyd Reissues (Pathe). — The one- reelers have more good laughs in them than the majority of two-reelers. — R. S- Moore, Gem theatre, Snyder, Okla. — Gen- eral patronage. Lloyd Reissues (Pathe), with Harold Lloyd. — After having run the Lloyd two- and three-reel comedies, these one-reel reissues fall flat. — Custer Carland, Vic- toria theatre, Frankfort, Mich. — General patronage. Travelaughs (F. B. O.), Hy Mayer Cartoon. — A credit to any program. — C. A. Jordan, Opera House, Cogswell, N. D. — Small town patronage. The Boat (F. N.), with Buster Keaton. — If your patrons can't laugh at this you had better install a house physician. November 11, 1922 EXHIBITORS HERALD 127 When his anchor floats and his life belt sinks and he uses his wife's pancakes to stop the leaks, it sure is funny. — A. N. Miles, Eminence theatre, Eminence, Ky. Never Weaken (Asso. Ex.), with Har- old Lloyd. — A riot. Patrons liked it bet- ter than A Sailor Made Man. Best com- edy I ever saw. — J. B. Laughlin, Mecca What's It All About WATCH THIS SPACE NEXT WEEK The Greatest AcMierrment in Theatre Organ Buildint SMITH UNIT ORGAN CO. Manufacturer! of High-Grade ELECTRO- PNEUMATIC PIPE ORGANS for Theatre and Home. 413-419 W. ERIE ST. CHICAGO, ILL. CLASSIFIED Five Cents per Word Payable in Advance. Minimum Charge, $1.00 SALESMAN WANTED WANTED — Salesman acquainted with buyers and who can obtain orders for sales check books, can make favorable commission arrangements with leading Chicago concern in this line. CHI- CAGO SALES BOOK CO., 337 W. Madison St- POSITIONS WANTED WANTED: Lady organist, Al picture player, wishes position in or out of Chicago. Lowest salary $75 per week. Hope Jones or Kimball pre- ferred. "Organist" care of Exhibitors Herald. WANTED: Opportunity to manage and operate a show on the percentage basis. Seven years of actual experience. Turner J. Hulsey, Peacock, Texas. WANTED: Operator with six years experi- ence wants position. Will guarantee to handle any equipment. Best of references. Edward Craig, Heyworth, 111. WANTED: Position as manager or will lease theatre. Write John Flaherty, 310 Van Buren, Danville, 111. THEATRE FOR SALE FOR SALE: Only Picture House in town of 2,500 population. Concrete fire-proof building built especially for business. 110 by 40 feet. Seats, 600. Equipped with everything for the business. Runs every night. Write "Owner" care of Ex- hibitors Herald. ORGAN FOR SALE FOR SALE: Three-Manuel Austin Organ, three years old, in perfect condition. Formerly used Criterion Theatre, Atlanta. Present value, $13,- 000. Can be bought cheap. Also two motor gen- erators, 75 amperes, D. C. to A. C, 220 volts. Write Sig Samuels, Metropolitan Theatre, At- lanta, Ga. MOTIOGRAPH FOR SALE FOR SALE: Deluxe Monograph, motordrive latest model machine used about two months. List $800.00. Perfect condition. Bargain, $375.00. Also generator double-50 kw. guaranteed $375.00. Atlas Moving Picture Co., 538 South Dearborn St, Chicago, I1L theatre, Midland, Mich. — Xeighborhood patronage. Small Town Stuff (Fox), with Al St. John. — One of the best comedies we have ever had. The fun in the haunted house is especially good. — A. N. Miles, Emi- nence theatre, Eminence, Ky. Number, Please (Pathe), with Harold Lloyd. — Don't be afraid to buy this two- reel comedy. It is a row of laughs from start to finish. — Wood & Webb, Star the- atre, Corinth, Miss. — Xeighborhood pat- ronage. Stealin' Home (U.), with Harry Sweet. — For a two-reel comedy this is one good bet. It's a Base Ball story that is one continuous string of laughs. By all means play it. — W. Cruickshank, Classic thea- tre, Mitchell, Ont., Can. — Neighborhood patronage. The Goat (Metro), with Buster Kea- ton. — These old Keatons are all going good here. — Roy W. Adams, Pastime the- atre, Mason, Mich. — General patronage. Solid Concrete (V.), with Larry Semon. — 100 per cent entertainment. Kept my audience in an uproar from start to fin- ish. If you are not running Semon come- dies, you are standing in your own light. — D. A. White, Cozy theatre, Checotah, Okla. — Xeighborhood patronage. Exit Quietly (Educational), a Christie comedy. — The best Christie comedy in a long time. Will please most any audi- ence.— P. J. Burford, Princess theatre, Doniphan, Mo. — Xeighborhood patron- age. The Paleface (F. N.), with Buster Keaton. — Xot one laugh in the whole two reels. Absolutely bunk. Keep it on the shelf. Attendance poor. — A. Mitchell, Dixie theatre, Russellville, Ky. — General patronage. A Sailor Made Man (Asso. Ex.), with Harold Lloyd. — Fine comedy. Excep- tional. Patrons liked this one. Drew fair, and the opening night broke house records. Monday away off. — O. W. Fred- rick, Capitol theatre, Pekin, 111. — Xeigh- borhood patronage. Henpecked (U.), with Lee Moran. — A good two-reel comedy, but not as good as some of his former ones. Moran is get- ting better. Find Century comedies all very good. — Wm. Thacher, Royal theatre, Salina, Kan. — General patronage. Haunted Spooks (Pathe), with Harold Lloyd. — The kids went crazy over this and one old crab said it was the best comedy he ever saw. — Roy W. Adams. Pastime theatre, Mason, Mich. — General patronage. Mutts (U.), with Brownie. — Picture has all dog actors. Clever. Good change. — Dan Conners, Piper's Opera House, Virginia City, Nev. Seeing Red (Universal), with Tom Santschi. — Very good. — S. A. Hayman, Lyda theatre, Grand Island, Xeb. — Gen- eral patrbnage. Cops (F. N.), with Buster Keaton. — A good clean comedy that got the laughs. Play it. — George Vaughan, Grand thea- tre, Dunnville, Ont., Can. — General pat- ronage. Selznick News. — This news is good. The children ask for these more than they do for comedies. — Al. J. Berube. Family theatre, East Tawas, Mich. — Xeighbor- hood patronage. Poor Boy (Christie), with a special cast. — They laughed until they coughed at this. — Pipers Opera House, Virginia City, Xev. — General patronage. Table Steaks (U.), with Brownie. — Didn't bring up many laughs here. — Pipers Opera House, Virginia City, Xev. — General patronage. USE THIS BLANK Box Office Report! Tell the Whols Story. Join in This Co-operative Service Report Regularly on Pictures You Exhibit And Read in The Herald Every Week What Pictures Are Doing for Other Exhibitors Pill in this blank now and send to Exhibitors Herald, 417 S. Dear- born St., Chicago. Titie Star Producer Remarks n ••••».•••••.•••«.••. , Title M„. Star „.™ Producer Remarks Exhibitor Name of Theatre Transient or Neighborhood Pat- ronage .: City , State 128 EXHIBITORS HERALD November 11, 1922 U. S. Aids Industrial Promotion Abroad by Use of Films Two Government Bureaus Will Assist American Concerns in Gaining Hold on Foreign Markets MOTION pictures are considered by many to be one of the greatest forces in the world today. Their entertainment value goes undis- puted. Their educational value is praised by educators. Their value as an advertising medium has long been appreciated. It is with the latter that the government has become intensely interested. So much so in fact that two bureaus have joined hands to assist American industries in pro- ducing films for the international promotion of their product. rFHE two agencies interested are the Bureau of Mines and the Bureau of Foreign and Domestic Relations. The co- operative plans at this time contemplated are told in the current issue of American Industries by Morton F. Leopold, engi- neer in charge of motion pictures in the latter bureau. His article in part reads: "The old proverb of 'seeing is believ- ing' is being brought to a point of real- ization more each day through the medi- um of the motion picture film. * * * "The success of promoting foreign trade by the use of the film has been fully realized by foreign countries for the past few years and several of the larger Europeon countries at this time are using this means of acquainting peo- ple throughout the world with the prod- ucts and methods of manufacture of that country's various industries. "One of the things that is nearest the heart of Secretary Hoover is the pro- moting of our foreign trade, and the United States Bureau of Foreign and Domestic Commerce of the Department of Commerce clearly appreciates the fact that to promote foreign trade, in these modern times, it must bring to bear the best results of modern science. Prob- ably none of these has advanced to a greater stage of efficiency in the past few years than has the motion picture film. "Misleading stories regarding Ameri- can industries have led consumers in foreign markets to have an entirely er- roneous conception of the United States as a manufacturing center. Uncle Sam is now going before the people of the world and saying to them, 'Here you can see the real truth about American manu- facturing plants and the way the oper- ators of these plants, in the factories and mills and mines and shops spend their days. I can guarantee that these are true pictures of how American goods are produced.' * * * "Many companies whose product is not connected with mining, approached the Bureau of Mines, in regard to co-oper- ating in the production of a film show- ing its products, but the bureau being authorized only to gather and dissemin- ate information pertaining to the mining industry, it was impossible to co-operate with these companies. These inquiries reached such large numbers that the di- rector of the Bureau of Mines approached the director of the Bureau of Foreign and Domestic Commerce, with the idea that the two bureaus might co-operate in the production and distribution of industrial films. "The cost of the actual photography, as well as the expense incurred in the making of additional prints of the films, is borne by the co-operating company. The approximate cost for the production of a three-reel film has usually been about $4,000, and additional sets of a three-reel film cost about $150 each. "The procedure in producing an indus- trial film of this kind is as follows: Should a company express a desire to produce an educational film, arrange- ments are made for the engineer to make a visit to the plant in question; after this inspection it is possible to furnish the officials of said company an esti- mate of the approximate cost of its pro- duction. Some plants can show in a one- reel film the essential features of their, methods of manufacture and products, but in other cases it requires a three- reel film to clearly show. The actual direction of the taking of the film is under his supervision, with the advice and assistance of such officials as may be designated by the co-operating com- pany. * * * "After the film has been completed to the best ability and satisfaction of the engineer in charge, and the repre- sentative of the co-operating company, it is forwarded to Washington where it is shown before a board of review, con- sisting of a representative of the Bureau of Mines, one from the Bureau of For- eign and Domestic Commerce, and a well known man selected from the mo- tion picture industry, who is expert in judging the photographic quality as well as the presentation of the subject, but who is not interested in the picture. "After the film has passed the board of review, or suggested changes have been made, the company is notified of the acceptance of the film, and the co- operating company then decides how many prints they desire to furnish for distribut.on. In each case the main title of the film will read as follows: " 'This picture is produced under the direction of United States Bureau For- eign and Domestic Commerce — in co- operation with (name of co-operating company.)' "The circulation of the film is pro- vided for entirely by the bureaus, both in the United States and foreign coun- tries. America leads in the production of motion picture films for amusement purposes, and with well-directed efforts it should be possible to maintain this lead in pictures of utilitarian value to its industries. * * * "The best recommendation American industries can have throughout the world is by showing the authentic facts, and surely no better way can be adopted than by presenting them through the realistic medium of the motion pictures. "It is hoped that with the co-opera- tion of American manufacturers in finan- cing these films of their plants and prod- ucts, it will only be a short time before educational institutions, chambers of commerce, boards of trade and all civic organizations will come to know that, should they desire the use of a motion picture film for entertainment or educa- tional purposes, they may apply to the Department of Commerce or Depart- ment of the Interior for the loan .of a film without cost to them, and they may be assured that when the picture is pro- jected on the screen it will be a true portrayal of the subject shown and that its authenticity is backed up by the gov- ernment." Exhibitor Units Indorse Films of Bible Stories The board of managers of the Motion Picture Theatre Owners of Eastern Pennsylvania, New Jersey and Delaware at their regular meeting placed their official endorsement on the film versions of stories of the Old Testament, the product of Sacred Films Corporation. A scene from "Our Gang," third of the Hal Roach "Our Gang" comedy series featuring a group of clever juveniles which Pathe will publish on Nov. 5. November 11. 1922 EXHIBITORS HERALD 129 Tie New McV lckers. Home of Paramount Pictures, Is Another Tribute to Screen Popularity — Today, and Tomorrow. An Achievement of Jones, Linick & Schaefer, Its Significance Is Far-Reaching, Its Stately Silence Bespeaks the Industry's Greatness and Progress- N E W M° V McVickers Ranks With the Country s Foremost and Finest Theatres. Nothing Has Been Left Undone to Make It the Ultimate in Beauty and Solid Comfort- With This Knowledge We Devote the Following Pages to Descriptive Detail of lis Features — Features Which Are an Integral Part of Modern Motion Picture Presentation. I 130 EXHIBITORS HERALD November 11, 1922 Major Pre-Selective Remote Control System Majorlite Borderlights We supply the following equipment: Proscenium Strips Foot Lights Stage Pockets Stage PI gs Damper Magnets Converters Program Signs Annunciators Aisle Lights Multiple Conductor Border Cahle Remote Control Dimmers Cutler-Hammer Dimmers Flood Lights Spot Lights Bunch Lights Mazda Olivets Effects Gelatines Lamp Coloring Stage Cable Plugging Boxes Music Stands Equipped What could be finer evidence of the confidence placed in Major correct design, quality of material and fairness of dealing, than the acceptance without a change of detail of a complete Major Equipment for this newest and finest of the Jones, Linick & Schaefer theaters, McVickers? What greater recommendation do you ask than this wide, sweeping Okay of the Major idea by this group of experienced, successful and far-seeing showmen? The Major System of Pre-Selective Remote Control assures perfect lighting, absolute safety and marvelous flexibility to fulfill the requirements of the most ambitious and elaborate programs. Major Stage Pockets, Majorlite Borderlights, Proscenium Strips and other stage and auditorium units are designed by a theater lighting engineer and built, not only to give most exacting immediate service, but to ex- tend that service through indefinite time. We shall be glad to hear from all who have need of our type of products. Older theaters can be given new life and small theaters gain greater profits by lighting rejuvenation. Give us an outline of your requirements with your order. You will find our goods, our prices and our service right in every particular. Major Stage Pockets MAJOR EQUIPMENT CO.,1 INC. 2520 Cullom Avenue Chicago, 111. November 11, 1922 EXHIBITORS HERALD 131 New McVickers Tke atre Takes Place Among Country s Finest Playhouses Chicago House of Jones, Lmick & Schaefer Is Monument to Motion Pictures and Industry — Cost M ore Than $2,000,000 and Accommodates 3,000 — Huge Dome in Ceiling Repre- senting Sunburst Is Among Outstanding Features By H. E. HOLQUIST Equipment Editor, EXHIBITORS HERALD YESTERDAY IT would hardly be fair, in this sym- posium on the McYrickers theatre, to pass over the hey-day of the suc- cession of McVickers theatres which have stood on this landmark in years past. Voices which have resounded through its halls, names which fea- tured in its programs, luminaries of the spoken drama of universal fame, are an integral part of the McVickers of the past. The first McVickers theatre was built by James H. McVickers in 1857. He was a song and dance comedian, stranded in Chicago. The original house was opened in the autumn of 185S with the McVickers stock com- pany in "The Honeymoon" and "The Rough Diamond." H. A. Perry, who appeared as the Duke Aranza, was an admired actor of his day. * * * Edwin Booth's first appearance was made at McVickers May 31, 1858, in "A New Way to Pay Old Debts," fol- lowed by "Richelieu," John Howard Payne's "Brutus" and "Richard HI." All the great actors of that period played at McVickers, Edward A. Sothern making his debut in 1861 ; James H. Hackett, the great Falstaff of that day, in 1865, and Mrs. Mary F. Scott-Siddons in 1869.' The thea- tre was remodeled in 1864, and in 1868 Joseph Jefferson produced "Rip Van Winkle." The theatre was rebuilt in 1871, at a cost of $90,000 and reopened with "Extremes" six weeks before the great fire of October 9, 1871, when it was burned with the rest of Chicago. Again the theatre was rebuilt, and re- opened August 15, 1S72. with Douglas Jerrold's "Time Works Wonders." In 1S85 the theatre was again re- modeled. On August 26, 1890, during a run of "Shenandoah," it was again destroyed by fire. It rose from its ashes on March 31, 1892, Joseph Jef- ferson, William J. Florence, Mrs. John Drew, Miss Viola Allen and Frederick Paulding appearing in "The Rivals." * * * Not only the famous stars, but many of the best-known "stock" act- ors won favor at McVickers, for dur- ing the greater portion of Mr. Mc- Vicker's career the great stars were supported by the stock company of the house. And on many occasions the inimitable Mr. McVicker would himself appear either at the head of his own company or in the support of eminent stars such as Charlotte Cushman or Edwin Booth. His most memorable performances were those of Mr. Simpson to the Mrs. Simpson of Charlotte Cushman in "Simpson & Co.," and of the first grave digger in "Hamlet," Dogberry' in "Much Ado About Nothing." Bottom in "Midsummer Night's Artistic exits and Dream," and Launcelot Gobbo in "The Merchant of Venice," when Ed- win Booth was the star. These five roles were distinctively his own. TODAY From this past has arisen the new McVickers theatre, home of motion pictures, modern and beautiful, erected at a cost in excess of $2,000,- 000. The new building is five stories in height, occupying a site on Madi- son street with a frontage of 82 feet by 193 feet deep. Its seating capacity- is 3,000. An imposing structure from ex- terior view it is a revelation of ar- tistic design, beautiful furnishing and solid comfort throughout, the achieve- ment of Architect Thomas E. Lamb, New York, and Henry L. Newhouse, Chicago, in collaboration with Jones, Linick & Schaefer. The McVickers is located only a stone's throw from State and Madi- son streets, easily the busiest inter- section in Chicago and probably in the world. From a distance a wealth of illumination greets the eye. This comes from the large Federal sign spelling the name McVickers and from the front and sides of the can- opy where the attraction is announced in the display installed by Luminus Signs Company. Upon closer obser- vation it will be noticed that huge pillars extend to the top of the build- ing, giving it somewhat the appear- ance of the Mint at Washington. Seven pairs of brass doors open into the beautiful lobby which is done in the Corinthian order. On each side of its marble walls are artistic display frames of bronze, set off by marble arches and pilasters topped in gold. There are two grills on each side of the lobby through which a waiting audience is supplied with fresh air. Indirect or cove lighting is used throughout the entire theatre, oper- ated by the major pre-selective con- trol system. In the ceiling of the lobby is set an interarchitrave dome, the remainder of the ceiling being ar- tistically executed with illuminated panels. The foyer extends the entire width of the house. On either side marble stairs with marble balustrades lead to . . , the mezzanine floor. The floor is of organ lott above. mosaic with a diamond pattern, while the auditorium screen is of glass, marble and bronze. The open well idea has been utilized between the foyer and the mezzanine above. Four entrances lead from the foyer into the auditorium. Proceeding up the marble steps from the foyer one is immedi- ately impressed with the grandeur of the mezzanine promenade. In its center, set against what is the balcony above, is an illumi- nated sculptured figure of a boy at whose feet is a goldfish pond. 132 EXHIBITORS HERALD November 11, 1922 ARTISTS AND EXECUTIVES OF NEW McVICKERS THEATRE. Left to Right: Ralph T. Kettering, general representative; S. Barret McCormick, man- aging director; Norman E. Field, general manager; W. Remington Welch, organist. On either side are water fountains. Di- rectly opposite this is the marble balustrade which forms the open well and from which one looks across at famous mural painting "Comedy," by Edgar S. Cameron. A large elliptical dome forms the ceiling of the mezzanine illuminated by concealed lights in its circumference. The dome is executed in Italian renaissance design of gold. * * * There are four rest rooms in the theatre ; two in the basement and one at each end of the mezzanine floor. Aisles at each end of the mezzanine lead to the center part of the balcony while stairs, or the elevator, take one to the more rear portion. Entering the auditorium beauty and architecture, which beggars superlatives to describe, greet the eye. A most conspic- uous feature, the equal of which is to be found in few theatres in the country, is the huge elliptical dome in the au- ditorium ceiling. This great coffered dome, covering two- thirds of the ceiling, contains a rosette in each coffer in which are nine lights in red, amber and blue. Its centerpiece is an artistically wrought affair in dull gold representing a sun- burst. The result is a marvel of beauty. The sides of the auditorium are decorated in French grays, house- antique ivories, burnished gold leaf and magenta. There are five tapestry panels on each side and these are offset by ornamental perforated panels through which the fresh air is received. Between these panels are great Corinthian columns, those under the balcony reaching to the balcony floor, while those in front of the balcony extend upward a distance of forty feet. These massive columns are topped in ornamental gold design and be- tween their top and the huge elliptical dome extends a border of illuminated art panels. The lower part of the audi- torium walls arc of black and white marble wainscoting five feet high, which forms the base for the large columns. * * * There are 36 exits in the theatre, all numbered, the signs being of ornamental art glass and illuminated. Of interest in this connection are the exits at either side, in front of the stage, which consist of marble stairs leading from the audi- torium up to the street level. Directly above these stairs, and set between two of the large pillars are the lofts for the big Wurlitzcr organ. These lofts are formed by a panel of fancy design, draped with red valance of velvet. In the center is wrought orna- mental figures illuminated by concealed H. T. Spitalny, musical director at new show- Frank Zimmcrrr, art di- rector at new McVickers. lights. The exits in the extreme rear of the balcony are cared for by a passage worked into the main cornice of the facade. The proscenium arch is forty feet wide by 35 feet high. The steel curtain is painted in artistic designs. The panels are per- forated for ventilation and are done in old ivory and empire gray with beautiful drapes. A handsome wood balustrade in ivory en- closes the space for the orchestra. The house valance is of magenta silk velour, the underskirts of satin, appli- qued and festooned with gold cord and tassel. The wall panels have overdrapes of high pile silk velour in cascaded festoon effect; the underskirts are of satin; twelve inch gold tassels and six inch gold bullion fringes add richness and dig- nity to the finished draperies. The arrangement of the 3,000 seats in the McVickers is said to be perfect. Aisles in the balcony are parallel to those on the main floor and egress from the house is ac- complished at a maximum of efficiency. Comfortable chairs of Circassian walnut and old rose plush have been installed. Chairs throughout the bal- cony are identical with those on the main floor. Stores and offices are in- cluded in the McVickers building. On either side of the lobby entrance is a store, while offices have in- geniously been provided in the part of the building which is directly over the lobby and under the extreme rear end of the balcony. Every possible measure has been taken to make the new theatre absolutely fire- proof. The walls are entirely of brick and the inside of concrete and Italian marble. Over 600 tons of steel have been used to in- sure safety. Another interesting thing connected with the McVickers is that the fact that there are no proscenium or mezzanine boxes. The theatre comprises an auditorium and a huge balcony. The McVickers theatre was opened in less than six months after actual razing and dis- mantling of the old structure was started. This feat in the erection of such a building was accomplished through the fact that even before the old structure was torn down the foundation and caissons had been sunk for the new theatre — while per- formances were in progress daily. McVickers' opening was a gala event, detail and description of which will be found in The Theatre this issue. Program Heralded By Luminus Board Large Vertical Sign Spells "McVickers" in Letters Five Feet High From far off can be seen the extensive electrical display in front of the McVickers theatre. Surrounding the canopy the thea- tre's program is conspicuously announced in the electric attraction board, the work of Luminus Signs Company, Chicago. This attraction board is unusual because of its size, and the fact that not only the feature attraction, but short subjects and novelties on the theatre's program as well, can be adequately announced. Paramount Films Featured Another unique feature in connection with the display around the canopy is the fact that virtually the entire front of the canopy is devoted to the announcement of Paramount pictures. At one end are the words "Paramount Pictures," in the center the words "Jones, Linick & Shaefer," and "McVickers" and at the other end of the sign the words "Paramount Pictures." The display is in special hand-cut Luminus let- ters and is said to be the largest special script luminus in use at any theatre. Has Big Federal Sign The large vertical sign, spelling "Mc- Vickers" in electric letters 5 feet, five inches high, is 62 feet, 2 inches high and 13 feet 8 inches wide, the product of Federal Sign Company. There is a total of 2,154 lamps in this sign, 654 being in the letters and 1,500 in the borders. 18 GL0-LETR SIGNS are used in the new McVickers theatre to des- ignate aisles, balconies retiring rooms, telephones, elevators etc. The signs consist of an orna- mental bronze housing contain- ing the lamps, sheets of plate glass on which is deeply sandblasted the desired lettering, cold drawn bronze channel to support the glass and form a frame and the necessary wiring and means of support. When lighted the effect is that of softly glowing embossed letter- ing on a dead black background and is so striking in appearance that the signs invariably evoke a second glance. Manufactured by Frank E. Plowman Co. 400 N. Michigan Ave. Chicago, Illinois November 11. 1922 EXHIBITORS HERALD 133 one of our recent installations A wonderful theater must "look the part" from down the street. McVick ers does — th ere is no doubt in the theatre goers mind but that McVickers is as spec- tacular and impressive inside. The big attention compelling Electric Sign shown here is one of our recent installations. Let us send you a free sketch showing how a Federal Electric Sign can improve your theatre front.— M ention name of the- atre an d th eatre frontage — no obligation. Terms can be satis- factorily arranged. Federal Electric Company 8700 South State Street Chicago Branches in All Large Cities 134 EXHIBITORS HERALD N« .v ember 11, 1922 Chicago's newest and best McVickers Theater is heated and ventilated by Chicago's oldest and best Heating and Ventilating Fans Manufactured by Garden City Fan Co. Since 1879 McCormick Bldg. Chicago Our catalog on Multivane Fans should be in your files. Send for copy STERLING Air Washing Cooling Equipment Installed in New McVickers Theatre Rialto Theatre CHICAGO Under Ownership and Management of JONES, LINICK & SCHAEFER BY Blomfeldt & Rapp Co. 108 N. Jefferson St. CHICAGO Major System of Theatre Light Control Installed at McVickers Pre-Selective Method Consists of Pilot Board on Stage Operating Control Board in Basement — Beautiful Effects Are Obtained THERE is a curious parallel in the fact that a cycle in the history of theatre lighting has taken place in the various McVickers theatres, from the early Mc- Vickers to the present magnificent bearer of that name. When the fiist McVickers was erected, it, in common with theatres of its day, used gas and oil lamps for illumination. As time went on it adopted the various improvements of the era through which it passed, and until the coming of electricity. The present equipment of McVickers, known as the Major system of theatre the new McVickers theatre is the last word in theatre lighting. The Major system, manufactured by Frank Adam Electric Company, is said to be the simplest and most practical way in which theatre controls have ever been grouped. Its manner of working is given in the following explanation: "The Major pre-selective remote sys- tem consists of a pilot board mounted on the stage, operating a control board mounted in the basement in a steel cab- inet. It is this remote board that per- forms the function of the switches of o o o o o o o «i O'S • © *•